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10 Steps to Starting a Travel Agency from Home

If you're thinking of starting a travel agency from home, you're in luck. The cost to become a travel agent is relatively low and there are plenty of opportunities for someone with the passion to sell travel. Not only that, but starting a travel agency from home is becoming the most popular route to become a travel agent .

"Home-based independent advisors continue to dominate the travel agency landscape, accounting for 72% of travel advisors." -Phocuswright

According to Phocuswright's US Travel Agency Landscape 2023 , "Home-based independent advisors continue to dominate the travel agency landscape, accounting for 72% of travel advisors."

Want to throw your hat into the ring and start your own travel agency? We'll walk you through the steps you need to take to start a travel agency from home. Starting any business is no walk in a park, but it certainly helps if you have someone to advise you and lay out a path. We're here to help support you and answer your questions as you start out on your new entrepreneurial journey!

One quick note: If you use a host agency , it will make the process of starting a travel agency waaaaay easier (especially if you're a total newbie!). Roughly 95% of new advisors coming into the industry go through a host agency.

10 Steps to Starting Your Travel Agency From Home

Here's a summary of the steps to start your travel agency from home. If you've already completed some of the steps, you can click on the link to shortcut which step is best for you!

  • Find your travel agency niche: Finding a travel agency niche is a great way to hone in on what about travel you're most passionate about. If you develop a niche, you'll be building your travel agency business on a strong foundation of your strengths, interests, and personal networks. Not only that, it will help you give direction as you start (and grow) your agency!
  • Choose your travel agency name: This is often a step advisors struggle with, but don't skip it! Travel vendors need a travel agency name for their records. Make sure you have one ready so you can start selling travel.
  • Choose a Travel Agency Business Structure: Most new-to-industry advisors will be choosing between a sole proprietorship or a Limited Liability Corporation (LLC). It's a matter of balancing host requirements (if you go with one), business protections, your agency model, and your budget.
  • Create a Travel Agency Business Plan: A travel agency business plan is a document that will help you cat herd all your amazing ideas for your business. It helps you define your mission and goals, helping you think through the process on how to get there. Best yet? We have a free 15-page travel agency business plan template you can use!
  • Register Your Travel Agency with the State + Feds : This is a critical step so to legitimize your travel agency. You can register your LLC through the Small Business Administration (SBA) resource to find the steps to get registered with your specific state. This will enable you to do other fun steps like starting a business bank account.
  • Get an FEIN : This is optional but recommended, here's why: It's free to get an FEIN, takes just a few minutes and if you move to a business structure that requires an FEIN in the future it will save you a few steps!
  • Set Up Your Travel Agency Financials : Separating your business bank account from your personal account is required if you set up an LLC. But frankly, we recommend setting up business financials regardless of your agency model.
  • Choose Between a Host Agency, Travel Franchise, or Your Own Accreditation: There are a lot of choices in which direction to go with your travel agency. Do you have your own vendor relationships and want to get your own travel accreditation? Do you want to partner with a host agency under your own brand so you take advantage of their aggregate sales volume? Do you want a turnkey agency option with a franchise? This will help you choose.
  • Check Out Host Agency Reviews' Resources Page : Our resources page gives you tips on how to optimize our site to help start your travel agency from home.
  • Sign Up for 7 Day Setup Accelerator Course: Within each of these steps, there are many many many other steps to starting a travel agency from home. (Yes, just like nesting dolls.) Our course gives you the tools and knowledge you need to go from the seed of an idea to hanging the shingle out for your travel agency!
  • Bonus: Read up on what you can expect in terms of income potential as well as time and financial investment.

I know. It can be totally overwhelming. But if you're starting a travel agency from home, these steps will help prepare you to feel 10,000% (no those extra zeros are NOT typos!) more confident. What are the preliminary steps you need to take when starting a travel agency? Funny you should ask . . .

Here are the steps to take to start your travel agency from home:

1. Find a Travel Agency Niche

A niche is your friend. When you start your home-based travel agency, a niche will help you establish your brand, create your travel agency name, and allow you to focus your energies. Starting a travel agency without a niche is like traveling without a compass (or, let's be honest, a smartphone). Are you going to be focusing on a destination? Maybe you'll be like Andres Zuleta, who specializes in Japan tours:

Or maybe you'll focus on a type of travel, like Deb Fogarty, who specializes in cruising:

Or maybe you're like Will Medina and have a love for destination weddings and honeymoons:

Or maybe you're more attracted to the corporate world and aim to book travel for corporations like Karen Hurlbut:

Whatever your niche, it's the first problem to solve when you're starting your travel agency! We have a free brainstorming exercise to help you find niches that you're passionate about.

2. Choose Your Travel Agency's Name

Vendors will need a travel agency name for their records so have one ready before you start selling travel.

Whether you go with a host agency or choose to go independent, you're going to need a name for our agency. The vendors (hotels, cruise lines, airlines, etc) will need a travel agency name for their records so have one ready before you can start selling travel. Having a niche already picked out can help you as you decide on your travel agency's name .

Starting your travel agency (from home or otherwise) is a lot of work. The last thing you want as your travel agency opens its doors is a letter saying you've infringed on someone else's trademark! We help you through the things you need to consider when choosing a name for your agency. Are their any competitor's with similar names that will make it harder for you to pull up at the top of the search engines? Are the URLs available? Are their any copyrights? Is it too long to neatly fit on marketing materials? We go through this and a whole lot more, so dig in!

3. Choose a Travel Agency Business Structure

You can change your business structure as your needs evolve.

A base step in starting your travel agency from home is deciding on a business structure. There's a lot that goes into what is the best fit for you. Do you have personal assets like a house or car that you want to make sure are protected? How much money do you want to spend?

We help you understand the different business structure options for your new travel agency : Sole proprietor, partnership, LLC, S Corp.

As you're starting your travel agency, you may feel like the low cost of a sole proprietor makes the most sense for you. It's important to know that you can change your business structure as your needs evolve.

As your business grows and you're making more bookings (which exposes you to more liability), you can always move to a structure that gives you more personal liability protection, like the LLC. While it's more expensive, and may not be feasible for everyone as they're starting their travel agency, the protection it offers to your personal assets is incredibly important as your business grows.

And what the heck is an S Corp anyhow? Don't worry, we'll give you the scoop and let you know when that should be a consideration for you.

4. Create Your Travel Agency Business Plan

Next step in starting your travel agency? A business plan!

While a travel agency business plan isn't technically required to start an agency, it is something I highly recommend. I didn't write a business plan when I started this site but I also knew online marketing, SEO, and the travel industry front and back. I also had the industry connections to make it work. Most people starting a travel agency from home either don't have experience in starting a company or they don't have experience in travel. This is where a business plan can help.

What a business plan does for you is it forces you to think through each different area of your business and come up with a plan. Will you stick to that plan 100%? Definitely not. But it gives you something to refer back to and helps you organize your thoughts. Plan to take a chunk of time to work on it as it's not something you want to do willy-nilly.

Not only that, but we made it really easy with our free 15-page travel agency business plan ! All you need to do is download our template and adapt it to your agency.

Travel Agency Business Plan

While I didn't write a business plan for Host Agency Reviews, I did write a VERY detailed travel agency business plan for you. :) It's completely filled out with a fictitious travel agency. That's helpful because you can use some of the data and ideas in there on your travel agency's business plan.

Here's a peek of the business plan. Just to note, this version is not editable! If you want a copy of the business plan, please fill out this form and we'll drop it in an email!

That was good stuff, right? So let’s get started on the business plan for your travel agency. We’ll start by having you download the travel agency business plan template (an editable version of the one you just looked at above).

5. Register Your Travel Agency with the State ... and Feds!

You're doing great! Starting a travel agency from home isn't as tough as you thought, is it? When you have a road map, it's easier much easier to navigate the start-up process.

Registering with the State

Ok, now that you've nailed down your niche, come up with your name, and settled on a business structure. The next step is letting the state government know you've got a company. The Small Business Administration (SBA) website shows   how to register your company's name by state . If you are an LLC, the SBA also has a state-by-state guide on how to register your LLC .

A word of warning: When doing a DBS, your businesses, even though they have different names are still legally considered the same entity.

Registering your company with the state is an important step because you will need this proof to open a business bank account and other random things (running FB business ads, getting a loan) as your business grows. Do yourself a favor and when those certificates come in, keep them handy in a file for your company's legal documents.

When you start your travel agency, you may have registered it as Margarita Travel. But over time, that might change. Let's say you fell into becoming the local destination wedding expert that everyone turned to. Margarita Travel works, but you want to have a more romantic name for those clients and different branding. So you create a new brand, Beach Romance, that specializes in destination weddings. Do you need to let the state know about this new company, even though it's really your same company? Yuppers.

You'll need to file a DBA with the state. DBA is an acronym for "Doing Business As." It's also sometimes referred to as a fictitious name, trade name, or assumed name. Your DBA is essentially saying, 'My formal company is Margarita Travel, but I also go by Beach Romance.'

To help you get a feel for the pros/cons of a dual-brand, listen to Andrey Zakahrenko's story of how his agency evolved into two brands: (This was our first ever podcast so please forgive the horrible sound quality!)

The one thing to know about DBAs is that they don't create a separate entity, it allows you to legally operate under different names. A word of warning: When doing a DBA, your businesses, even though they have different names are still legally considered the same entity. That means if someone sues Beach Romance for a honeymoon gone wrong, Margarita Travel is also being sued since it's the same company.

Registering with the Financial Crimes enforcement network

And can we talk about the Feds for a moment? They're doing their part to cut down on money laundering. (Score!) And... since money laundering happens through businesses, you're going to have to do a little paperwork with them. (Boo!)

You'll fill out the Beneficial Ownership Information (BOI) form to make sure you're on the up and up. :) Don't worry, it's not too painful despite the fact the they name of the entity you're sounds like they're going to send a SWAT team into your home at any moment.

6. Get an FEIN (Optional, but Recommended)

A Federal Employer Identification Number (FEIN) is like a social security number for your company. It's a number to identify your business. Technically, you do not need an FEIN if you're a sole proprietor or a single-member LLC with no employees since you can use your social security number to file taxes.

However, I personally prefer not to give out my social security number if I don't have to. I also like to get my pencils lined up from the get-go. It's free to get an FEIN , takes just a few minutes and, if you move to a business structure that requires an FEIN, you won't have to worry about changing out your SS# for an FEIN on legal documents or other places that require a business identification number.

In general, I would recommend getting an EIN when starting a travel agency. Also, make sure to check in with your tax professional when it's tax filing time—for certain business structures, you may still file under your SS# even though you have an FEIN. Confusing, I know. That's why you go to the professionals! 😊

7. Set Up Your Travel Agency Financials  

Like the FEIN, when starting a travel agency, you don't need a separate business bank account or credit card if you're a sole proprietor, but you'll have wished you'd had set one up come tax time! Separating your personal bank account from the business account from the start makes accounting easier and will help you keep track of business expense write-offs.

Wondering what travel expenses you can write off as a travel advisor ? We've got a resource for that too. :)

Important to note: If you choose a business structure that offers personal liability protection, like an LLC, you need to keep your business and personal money separate. If you are mixing finances and paying personal bills out of your business account, or vice versa, that opens you up to personal liability.

The argument is that, yes, when you started your travel agency you chose an LLC structure, which protects your personal assets. BUT, clearly, the business and the owner are not separate entities because the owner is making business payments out of their personal bank account (or vice versa). And if you're one and the same, then your personal assets are also the business's assets.

There's a lot to consider when it comes to travel agency financials and getting the foundations laid. Don't worry, we walk you through all things having to do with your travel agency's financials : what to consider when choosing your bank, the documents you need to have ready for the bank, what business credit cards are best, and the most common software travel agencies use for their bookkeeping, and how to find a bookkeeper for your agency.

setting up travel agency financials

8. Decide if a Host Agency Is for Your Travel Agency

We mentioned host agencies at the very beginning of the article. And maybe you noticed the name of our site. We're big fans of host agencies for people starting a travel agency . . .but it's not for every agency out there.

Your next step is going to take a lot of research. You need to decide if you want to go with a host agency, franchise, or go independent.

How do you know if you should go with a host agency, travel agency franchise , or if you should be independent and get your own accreditation ? How do you decide which travel consortia to join if you are independent? How do you choose a host agency when there are 200+ listed on the site ?

Don't you worry, little bird, it's easy to feel overwhelmed, but we have answers to all these questions.

To start, check out our article, " The Top 10 Benefits of Using a Host Agency . " If you read that and decide a host agency is a good fit for you, you'll move on to our article on choosing a host agency and take a look at our best host agencies of 2024 .

Oh, and we've got a great tool for you to help narrow down your list of host agencies and/or travel franchises in our choosing a host agency article. It's a nifty spreadsheet to help you narrow down your top picks ! 😊

9. Read our Home-Based Travel Agent Resources Page  

We put together a page with loads of links so you don't have to scour the web. Here she be, the Home-Based Travel Agent Resources page. 😊

Not only that, connecting with host agencies, travel franchises and consortia couldn't be easier! You can go directly to a host's profile to write them via Host Agency Reviews' Q&A feature. The beauty of this is that tons of agents will also get to learn from your question too!

How to ask a host agency a question

10. Sign up for HAR's 7 Day Setup Accelerator Course

Phew. That was list was a little overwhelming, wasn't it?

The fact is that there's a lot of groundwork that needs to take place in order to start a travel agency.  Wouldn't it be nice if someone with tons of experience who's helped over 10,000 agency startups could walk you through the setup? We've got an option for that too! It's called our 7 Day Setup Accelerator course .

But don't take our word for it. Hear from some of our students on the value of a supportive community and access to the HAR team:

The course is written and taught by HAR Founder, Steph Lee, and professional Educator, Bridget Lee. It includes nine chapters with 70+ instructional videos, course quizzes, peer accountability, and monthly meet-ups with HAR members and industry experts. Check it out !

7 Day Setup Accelerator Course

As you can see, there are lots of things to do as you start a travel agency from home. But we're here to offer you a TON of resources and support.

So take a deep breath and we'll do it step-by-step together! Once you start your travel agency from home, you'll have lots of other things that will demand your attention so laying the proper groundwork as soon as you can is smart business. 

Starting a Travel Agency from Home: What to Expect Time-Wise

In general, it will take a few years to get your agency off the ground.  This is the case with any entrepreneurial endeavor. We've found that it typically takes about 3 years to really start generating a sustainable income.

Here's the reason it can take a while to start seeing the cash flow (especially when you're starting a travel agency from home):

  • It takes a while to build a client base and develop your brand
  • Even when you do make your first bookings, you're not paid commission until after your client completes their travel (or after final payment for some vendors). So, if you make seven bookings in January but the clients aren't traveling until November, you can see how your first-year money might be tight.
  • Travel is something most people only do 1-2 times a year. Even with referrals and repeat clients, it can take a lot longer to build a steady business compared to a new restaurant or other service industries. 

Starting a Travel Agency from Home: What to Expect Money-Wise

And money. You probably want to know what you can expect when it comes to money and starting that travel agency from home, huh?! 😊I hate to admit it but there is no one set answer. It depends on soooo many factors. The good news is that we were so curious to answer this question that we asked a few hundred new travel agents about their income in the first years of starting a travel agency.

It just so happens we have some hard data on travel agent income and start up costs in first 5 years of business!

That data on starting a travel agency is great. But our data doesn't stop there. We have a huge variety of data that looks at a travel agent's income—from every angle.

Even more travel agent income data

Want to dig into travel agent income data even more? Here's a great reading list that will give you an idea of what you might expect to earn when starting a travel agency: 

The travel industry opens possibilities of traveling to beautiful places to help you do your job better. It's important to understand that you still have to (*ahem*) work if you're a travel advisor—you just get to have a lot more fun doing it than most people (yay)! 

Questions? Ask Away.

I grew up in the travel industry and have I've worked with thousands of agents looking to start a travel agency. It's totally my jam. And it's not just my jam. The entire HAR team is here to help you start (and grow) a successful travel agency. Ask us questions in the comments, drop us a line via email, or reach out to us on social. We love helping bring new people into our amazing industry! 🤗

Editor's Note: This article was originally published in July 2021! We updated this resource and republished it on publish date above.

About the Author

Steph Lee - Host Agency Reviews

Steph grew up in the travel industry. She worked with thousands of agents in her role as a former host agency director before leaving in 2012 to start HAR. She's insatiably curious, loves her pups Fennec and Orion, and -- in case you haven't noticed -- is pretty quirky and free-spirited.

If you’re looking for Steph, she leaves a trace where ever she goes! You can find her on Facebook, Instagram, LinkedIn and Pinterest as 'iamstephly'. 🙂 She doesn't do TikTok as no one would ever see her again.

Steph Lee - Host Agency Reviews

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Travel Agency

Back to All Business Ideas

How to Start a Travel Agency

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on December 13, 2021 Updated on March 13, 2024

How to Start a Travel Agency

Investment range

$2,150 - $10,600

Revenue potential

$78,000 - $300,000 p.a.

Time to build

0 – 3 months

Profit potential

$62,000 - $90,000 p.a.

Industry trend

Who doesn’t love to travel? But most of us do not love the endless research, planning, and booking required, which sometimes feels like it takes more time than the vacation itself. This is precisely why the $35 billion US travel agency industry has been booming of late, and why it offers a real opportunity for the travel-minded entrepreneur.

By starting your own online travel agency, you can shoulder travelers’ burden and ease their anxiety, allowing them to enjoy their holiday while you make a healthy profit. And thanks to the post-pandemic boost, now is a great time to get in on travel.

Of course, starting a travel agency will not be a vacation – it will take diligence, patience, and strong guidance. Thankfully, you’ve come to the right place, as this step-by-step provides all the information you need to develop and launch your new travel agency and give you a head-start on your entrepreneurial journey.

Step by Step Business values real-life experience above all. Through our  Entrepreneur Spotlight Series , we interview business leaders from diverse industries, providing readers with firsthand insights.

Uncover the secrets to building a thriving travel agency with our interview with Casey Halloran of Costa Rican Vacations .

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Every business has its pros and cons, and a travel agency is no exception. You should weigh these carefully to decide if the business is right for you.

  • Flexibility – Work from anywhere, even while traveling!
  • Minimal Training – Get accredited for free online
  • Travel Discounts – Travel agents get top deals and reduced prices
  • Demanding Work – With clients around the world you’re on call 24/7
  • Fierce competition – Top sites like Expedia, travel networks, advisors, and more

Travel agency industry trends

The US travel agency industry expanded an impressive 75% in the decade leading up to 2020, which saw a massive pandemic-driven downturn. 

In 2021, many travel agents saw a surge in business as travelers unsure of all the constantly changing Covid-19 rules and restrictions turn to them for help, rather than booking their own trips. Global travel advisor InteleTravel experienced a 35% increase in business, not from the disaster year of 2020, but from 2019, which had set records.(( https://www.nytimes.com/2021/04/14/travel/summer-vacation-travel-agents.html ))

Consumers are also turning more and more to online travel agencies, with a study by Expedia showing a 25% increase in the use of online agencies in 2020 alone. Brick-and-mortar agencies seem to be a dying breed, with British travel icon Thomas Cook closing in 2019.(( https://advertising.expedia.com ))

Industry size and growth

  • Industry size and past growth – Market research firm IBISWorld values the industry at nearly $48 billion in 2022.(( https://www.ibisworld.com/industry-statistics/market-size/travel-agencies-united-states/ ))  
  • Growth forecast – The industry is expected to grow further as the Bureau of Labor Statistics predicted a 5% annual growth through 2030 in the employment of travel agents.(( https://www.bls.gov/ooh/sales/travel-agents.htm )) 
  • Number of businesses – More than 73,000 travel agencies are operating in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/travel-agencies-united-states/ ))
  • Number of people employed – The industry employs more than 250,000 people.(( https://www.ibisworld.com/industry-statistics/employment/travel-agencies-united-states/ ))

travel agency industry size and growth

Trends and challenges

Trends in travel agency industry include:

  • Home-stay rentals like Airbnb(( https://stepbystepbusiness.com/business-ideas/start-an-airbnb-business/ )) outperformed hotels in 27 top markets during the pandemic
  • Book-now-pay-later options, such as those offered by Expedia and Booking.com, are gaining popularity
  • Travel agencies undergoing digital transformation in response to the growing demand for online services

Challenges in travel agency industry include:

  • Rising gas prices are impacting travel behavior
  • Compliance with global Covid-19 protocols
  • Keeping up with digital marketing opportunities

travel agency industry Trends and Challenges

What kind of people work in a travel agency?

  • Gender – 76% of travel agency managers in the US are female, while 24% are male. (( https://www.zippia.com/travel-agency-manager-jobs/demographics/#gender-statistics ))
  • Average level of education – 64% of travel agency managers hold a bachelor’s degree.(( https://www.zippia.com/travel-agency-manager-jobs/demographics/#degree-level-types ))
  • Average age – The average age of a travel agency manager is 51 years old.(( https://www.zippia.com/travel-agency-manager-jobs/demographics/#age-statistics ))

travel agency industry demographics

How much does it cost to start a travel agency?

The startup costs for a travel agency range from about $2,000 to $10,000, with an average of around $6,000. The high-end includes the rental of office space and a larger marketing budget, but you could easily run your online travel agency from home to cut costs.

How much can you earn from a travel agency?

The commission paid to a travel agency by travel vendors such as airlines and hotels is generally about 10%. Some travel agents also charge a nominal consultation fee for each booking, typically between $30 and $50. Those will be your two revenue streams.

The average cost of a one-week domestic vacation is $1,500 per person. The profit margin for a home-based travel agency is usually about 80%. With an office and staff, your margin will likely drop to about 30%.

In your first year or two, you could work from home and sell five two-person vacations each week. At a 10% commission, this would mean $78,000 in annual revenue. You’d have about $62,000 in profit, assuming an 80% margin.

As your brand gains recognition, sales could climb to 1,000 two-person vacations a year. At this stage, you would rent an office and hire staff, reducing your profit margin to 30%. With expected annual revenue of $300,000, you would make about $90,000.

travel agency business earnings forecast

What barriers to entry are there?

There are a few barriers to entry for a travel agency. Your biggest challenges will be:

  • Competition – Big and small online firms; self-booking travelers
  • Client Acquisition – Time and marketing will be required to build a reputation

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Step 2: hone your idea.

Now that you know what’s involved in starting a travel agency, it’s a good idea to hone your concept in preparation to enter a competitive market.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

As a travel agency, you need to find a way to differentiate yourself from the competition. Research online travel agents and booking platforms to see their offerings and prices, while keeping an eye out for something that might be missing.

Perhaps you could specialize in travel to an under-appreciated region, such as Southeast Asia, and build a network of relevant contacts and vendors. Or you could focus on finding travelers the most incredible home-stay rentals at the best prices.

start your own travel business

You could specialize in family vacations, corporate retreats, or honeymoons. The potential niche options in the travel industry are nearly endless.

What? Determine your products or services

Travel can involve many facets, and you can handle some or all of them, in addition to flights, lodgings, and car rentals. These might include:

  • Booking tours and excursions
  • Dining recommendations/reservation
  • Travel insurance
  • Visa and emergency services

How much should you charge for travel agency services?

Travel vendors, such as hotels, airlines, and car rental firms, pay a commission to travel agents that’s generally about 10% of the booking. For instance, if you book a $1,200 flight on Turkish Airlines for your client, Turkish Airlines will give you, the travel agent, a $120 commission.

As a result, booking flights with a travel agent sometimes costs the traveler slightly more than booking directly with the airlines or through a travel site like Expedia or Orbitz. Thus, to attract customers and boost sales travel agents rely on discounted travel packages.

For instance, a return flight from Chicago to Cancun and a 6-day stay at a four-star all-inclusive resort, plus ground transport, might cost a traveler $1,000 or more to book directly. But travel agents get significant discounts from vendors because they place volume orders, so you’d be able to offer this trip as a $599 package deal.

Even after paying your commission, the traveler still saves a chunk of money by using your services, rather than booking themselves. And keep in mind, the discounts offered by vendors are likely to increase as you become a more established agent. You may be able to negotiate commissions from tour operators and excursion companies as well.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will depend on the concept you’ve chosen for your agency. If you’ve decided to specialize in family vacations, you’ll be targeting parents. You might find them on sites like Facebook or LinkedIn, rather than Instagram or TikTok.

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your travel agency grows, you’ll likely need to hire workers and may need to rent out an office. You can find commercial space to rent in your area on Craigslist , Crexi , and Commercial Cafe .

When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed

travel agency business idea rating

Step 3: Brainstorm a Travel Agency Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better
  • The name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “travel” or “bookings”, boosts SEO
  • Choose a name that allows for expansion: “Wanderlust Adventures” over “Beach Bum Vacations” or “Honeymoon Haven Agency”
  • Avoid location-based names that might hinder future expansion
  • Use online tools like the Step by Step business name generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Travel Agency Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: Present an overview of your travel agency, highlighting its focus on providing personalized travel planning and booking services for various types of travelers.
  • Business Overview: Describe the services of your travel agency, including custom travel itinerary planning, booking accommodations, flights, and special experiences.
  • Product and Services: Detail the range of travel packages offered, such as luxury vacations, adventure tours, and corporate travel services.
  • Market Analysis: Assess the current travel market, identifying target customer segments like families, honeymooners, or business travelers.
  • Competitive Analysis: Compare your agency to others, focusing on your unique offerings like specialized destinations, personalized service, or exclusive deals.
  • Sales and Marketing: Outline your strategy for attracting clients, using methods like online marketing, partnerships with travel providers, or attending travel expos.
  • Management Team: Highlight the experience and expertise of your team in travel planning, customer service, and business management.
  • Operations Plan: Describe the process of service delivery, from client consultation to trip execution and post-travel follow-up.
  • Financial Plan: Provide an overview of financial aspects, including startup costs, pricing strategy, and anticipated income.
  • Appendix: Include supplementary documents such as travel industry certifications, partnership agreements, or detailed client testimonials to support your business plan.

what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to travel agencies.

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your travel agency will shape your taxes, personal liability, and business registration requirements, so choose wisely.

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just needs to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

start your own travel business

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

start your own travel business

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans : This is the most common method, but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans : The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants : A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Venture capital : Offer potential investors an ownership stake in exchange for funds, keeping in mind that you would be sacrificing some control over your business.
  • Friends and Family : Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding : Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal : Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best options, other than friends and family, for funding a travel agency. You might also try crowdfunding if you have an innovative concept.

types of business funding

Step 8: Apply for Travel Agency Licenses and Permits

Starting a travel agency requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your travel agency business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business.

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.

You may want to use industry-specific software to manage bookings and scheduling, such as TravelPerk , TravelCEO , and TravelOperations .

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero .
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your website should showcase your offerings, customer testimonials, and detailed information about destinations.

Your clients are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google.

Here are some powerful marketing strategies for your future business:

  • Leverage Social Media : Use platforms like Instagram, Facebook, and Pinterest to share stunning travel imagery, customer stories, and travel tips. Engage with your audience through regular posts, stories, and responses to comments.
  • Content Marketing : Start a blog or a YouTube channel providing valuable content like travel guides, tips, destination reviews, and travel trends. This not only helps in SEO but also establishes you as an expert in the field.
  • Build Partnerships : Collaborate with local businesses in your chosen travel destinations, such as hotels, tour operators, and local attractions. This can lead to exclusive deals or packages that you can offer to your clients.
  • Email Marketing : Collect emails through your website and social media channels and send out regular newsletters with travel tips, special offers, and new package announcements.
  • Customer Reviews and Referrals : Encourage your clients to leave reviews on platforms like TripAdvisor or Google. Word-of-mouth referrals are powerful, so consider offering incentives for referrals.
  • Attend Travel Expos and Events : Participate in travel expos, seminars, and networking events to build contacts and stay updated on the latest industry trends.
  • Offer Personalized Services : Tailor your services to meet individual client needs. Personal touches can make a big difference in the travel industry.
  • Utilize Paid Advertising : Invest in targeted ads on social media and Google to reach potential clients. This can be particularly effective when you have special offers or new packages to promote.
  • Stay Informed and Flexible : The travel industry is dynamic, so it’s important to stay informed about global travel trends, destination updates, and customer preferences.
  • Sustainable and Responsible Travel : With growing awareness about environmental and cultural impacts, promoting sustainable and responsible travel practices can set your agency apart.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your travel agency meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your travel agency could be:

  • Travel to Asia’s best secret destinations
  • The best local insights and insider adventures
  • Vacations for the whole family, from grandma to the baby!

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a travel agency, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in travel agencies for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in travel. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a travel agency would include:

  • Travel Agents – sales and bookings
  • General Manager – scheduling, accounting, staff management
  • Marketing Lead – SEO strategies, social media, other marketing

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.

Step 13: Run a Travel Agency – Start Making Money!

Owning a travel agency means sharing the joy of travel for a living. What could be more fun? It’s also a huge, high-growth industry that you could tap into and grow a profitable business. Startup costs are low, and all you need is a simple accreditation — there’s no real training required. You just need a good concept for your agency and a great marketing plan. Having a strong online presence in this digital age is also an absolute must.

You’ve started off on the right foot by reading this guide, and now you’re ready to begin your trip to entrepreneurial success!

  • Travel Agency Business FAQs

If you run your online travel agency from home, you could have profit margins of up to 80%. Costs to run your travel agency are very low, and you’re paid around a 10% commission on everything that you book. As a home-based, one-person show, you could make $60,000 per year to start, and much more once you’re established.

Consumers are turning to online travel agencies more and more, which you could easily run from home. If your business grows fast and you need to add staff, you may want to have an office.

Some consumers prefer the personal service of a smaller online agency that can offer more local, personal insights about travel destinations. The key is to differentiate yourself in some way. You could specialize in certain locations, a specific type of lodgings, such as cabins, or in a type of vacation such as corporate retreats.

Travel agencies engage in activities such as providing travel advice, booking travel arrangements, managing logistics, and offering specialized services tailored to clients’ needs.

Effective marketing strategies for a travel agency include building a strong online presence, targeted advertising, content marketing, collaborations and partnerships, and leveraging customer referrals and reviews.

Running a travel agency can have challenges due to intense competition, evolving industry dynamics, regulatory considerations, seasonal fluctuations, and the need for customer satisfaction and crisis management. 

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Travel Agency Name
  • Create a Travel Agency Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Travel Agency Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Travel Agency - Start Making Money!

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THE JOURNAL

Travel Advisor Resources

How to Start a Travel Agency (& Why It’s Not Your Best Option)

Fora Author Fora Travel

The Modern Travel Agency

Fora Travel

https://www.foratravel.com/the-journal/how-to-start-a-travel-agency

Wondering how to start a travel agency? We’re breaking down all the steps below — and highlighting why joining a host agency like Fora may be the better (and more financially rewarding) path.

Ready to start selling travel? Sign up to become a Fora Advisor today. All it takes is a passion for travel. We’ll hook you up with everything you need — from expert-led travel agent training to a mountain of marketing resources — to be successful. 

First, what exactly is a travel agency?

Travel agencies are different from individual travel agents — or travel advisors (the Fora term has a better ring to it, doesn’t it?). Agencies are collections of advisors that plan and book trips for clients. (Asking yourself, " What does a travel agent do? We've got you.)

The advisors can either be independent contractors — as they are at Fora — or dedicated employees. The former are largely in control of their business while the latter typically adheres to rigid schedules, dedicated offices and so on. Independent travel agents have significantly more freedom. 

At Fora, our advisors can work as much or as little as they want. A large number of Fora Advisors plan trips as a travel side hustle , for instance. This typically isn’t allowed at non-independent agencies.

(Learn how to become an independent travel agent .)

Are there different types of travel agencies?

Yes. Some agencies offer specific travel agent jobs , with distinct travel agent niches. Examples include luxury travel agencies, cruise agencies, agencies that cater to select destinations and more. 

Learning how to start a travel agency with a niche doesn’t dramatically alter the process, but it can affect your bottom line (see below).

What benefits and perks do travel agencies offer?

Exact perks will vary by agency, and some agencies offer little more than brand name. If you’re learning how to start a travel agency, then it’s up to you to decide what types of benefits and perks programs to offer.

At Fora, we offer extensive support, a multitude of travel agent training covering every aspect of the travel industry, virtually all the marketing resources you could need and access to our community of travel advisors, which is built upon sharing insider wisdom, deals and travel tips that can be shared with clients. Oh, and Fora Advisors can also offer their clients VIP hotel and travel perks at thousands of properties around the world thanks to our travel partnerships .

Do you need an agency to become a travel advisor?

Technically, you can become a travel advisor without joining or starting a travel agency. However, this can be a difficult path because you’ll have to forge supplier relationships on your own.

While most hotel groups offer commissions — that’s how travel agents are paid — only a few offer client-facing perks, and many of these programs are by invitation only. To obtain an invite, you need to be successful as a travel agency. But to be successful, you need to be able to offer perks and deals to entice clients away from online travel agencies like Expedia, not to mention more established travel agencies.

If this sounds difficult, we get it; it's crucial to understand that starting a travel agency is more difficult in general. In addition to securing partnerships with major travel brands, you’ll have to worry about things like licensing, startup costs and the like (we’ll come back to this soon).

Alternatively, you can join Fora and take advantage of all the resources and partnerships we offer from day one.

Is it a good idea to start a travel agency?

So far, we’ve largely focused on why it’s difficult to start a travel agency. And we’ve touched on why joining a host agency like Fora is the better deal. But if you're still keen on this option, let’s cover the advantages of starting a travel agency from scratch.

There’s always a demand for travel

In fact, travel demand is at an all-time high. Between jobs where you travel , vacations and remote work, more people than ever are regularly seeing the world. 

Considering travel advisors and agencies are astronomically outnumbered by the amount of people seeking travel, there are opportunities to start your own agency from scratch. However, this gap is shrinking, and competing with the big agencies is only going to get tougher. 

Want to join a successful travel agency? Check out Fora's 2023 year in review : good things are happening here, and our travel advisors are reaping the benefits.

The value of a travel agent is better than it has ever been

As more people travel, suppliers (such a hotels and cruises) are more likely to offer perks that travel agencies and advisors can offer their clients. Plus, there’s less risk to a supplier’s bottom line because the advisors tend to bring in higher quality guests, and there's a greater chance for repeat business.

Travel agencies can be very lucrative…once they get off the ground

Because so many people are traveling right now, the opportunity to earn income from commissions and planning is exceptional. However, it’s worth noting that established agencies have a clear advantage here. People are much more likely to plan their travel through familiar brands than untested agencies.

If you’re looking for brand recognition, you don’t have to look far. We have an ever-growing presence on social media, and perhaps more importantly, we’re constantly being acknowledged by the biggest names in travel, from The New York Times to Virtuoso.

How to start a travel agency: step-by-step

Ready for the exact steps? Here’s how to start a travel agency from scratch. 

A warning though: this guide isn’t meant to be taken as business or legal advice, nor is this an all-encompassing plan for all jurisdictions. Some locales, states and countries may require additional or alternative steps.

Or, skip the hassle of building your own travel agency and start selling travel as an independent advisor right away when you sign up to become a Fora Advisor .

1. Understand the travel industry, conduct market research & identify a niche

Before you ever touch a business plan, it is important that you learn the ins and outs of the travel industry. This means understanding the triangular relationship between suppliers — such as hotel brands and rental-car services — travel advisors and clients. It’s then critical to know the exact products and services you’ll be selling. This includes hotel reservations, tours, cruises… you get the idea. 

Next, it’s important that you know your competition, and this will rise and fall depending on the audience you’re seeking. For example, it’s generally easier to get your foot in the door at the local level than to start on an international field, where all the major players have already found their market share. 

On the flip side, while there may be less competition the smaller you scale, there may also be exponentially less demand for your agency’s services. Ultimately, it's all a balancing act.

To do all of this, you’ll need to enroll in travel supplier training courses, conduct market research and perhaps ideally, find a niche to exploit.

If you opt to join a travel agency instead, the amount of material you need to cover is but a fraction of what we’ve mentioned thus far.

2. Create a business plan, register your business, make a financial plan & secure startup costs

After you get a handle on the industry, you have to understand the more technical aspects of starting a travel agency. 

This includes creating a business plan, registering your business with all local, state and federal entities (requirements varies by country), pitching a financial plan to investors and securing your startup costs, which could be anywhere from a few thousand dollars to tens of thousands of dollars and beyond — the exact number relies on many more factors than can reasonably be listed here. But generally, the larger your target market, the larger the initial investment needs to be. 

This isn’t a one-time ordeal either, as you’ll need to secure investments to fund regular business operations until you start turning a profit.

Comparatively, our membership fee costs either $49 per month or $299 per year, a far better deal.

3. Understand your tax obligations

Another technical aspect of starting a travel agency, or any business, is understanding your tax obligations. Taxes for agencies, regardless of how they are organized (as a corporation, LLC, etc.), are going to be more complicated than taxes for travel advisors because there are a lot more factors to consider, such as employees, nuanced expenses and so on. 

4. Acquire all the necessary licenses & registrations for your travel agency (local, state, international…)

In addition to ordinary business licenses (i.e., the licenses you need to run any business), you may also need to register as a seller of travel. Exact license requirements change with your location — and the specifics get convoluted fast. Moreover, you may also need licenses in select areas before you can sell travel within their borders (e.g. California).

As such, this is a good time to mention that when you become a Fora Advisor , you’re operating under our already established licenses, saving you loads of time and money on fees.

5. Create a website & set up your office (online and / or brick-and-mortar)

Next up on how to start a travel agency: creating a website and choosing an office location. 

In today’s world, websites are essential, and it’s not enough to “set it and forget it.” You’ll either need to hire a dedicated web team or devote a portion of your time to maintenance, functionality and development. It’s also worth mentioning that a barebones website isn’t going to cut it — you’ll need something that explains what your business does and why clients should choose you over your competitors.

Additionally, you’ll need to set up an office and decide whether to operate as an in-person agency, an online agency or somewhere in between. The brick-and-mortar route can be helpful in terms of managing your agency from a centralized point, especially as you grow, but there are many perks to allowing your travel advisors to operate online (see more about how to become a travel agent online ). Your agency won’t be limited to in-person travel consultations, and can therefore work with clients anywhere in the world. 

6. Hire or contract travel advisors, plus support staff

Unless you’re an agency of one, you’ll need to either hire or contract travel advisors along with various support staff. Moreover, you’ll need to decide whether you’ll train advisors in-house or require some sort of prior travel agent school . 

The first part isn’t too difficult — plenty of people have a passion for travel — but the second part can make or break your agency. Quality training will go a long way in ensuring your agency's relevance and success.

7. Adopt travel software platforms used for bookings

The best travel agencies can book hotels and other reservations (learn about the types of bookings Fora Advisors can make ) through their in-house systems. This is a huge technical advantage that boosts efficiency and convenience, which in turn draws top talent. The best travel advisors want to work with agencies that offer great tools.

Unfortunately, developing these systems is no easy feat. You’ll either need to hire a software team or outsource projects to a third party, both of which require massive investments in time and capital.

Or you can become a Fora Advisor and make use of our proprietary booking platform that allows you to book 29,000 hotels worldwide (and counting).

8. Secure supplier relationships and establish perks to make your travel agency appealing to clients

Supplier partnerships are essential to start a travel agency. They are one of the main reasons clients choose an agency to book travel. 

Fora has dozens of global partnerships with hotel brands, experiences, cruise lines and more. And these relationships have played a massive role in our early success. Moreover, through these supplier partnerships, Fora Advisors can offer VIP perks to their clients. 

9. Establish your brand & begin marketing

The last major aspect of learning how to start a travel agency: marketing. What sets your agency apart? You’ll have to answer that question successfully if you want to last beyond the startup phase.

On the other hand, you can join Fora as an independent travel advisor and we’ll teach you how to market your travel business like a pro . Wondering how travel agents get clients ? We'll help you there, too. You’ll still be in charge of virtually every aspect of your business, plus you’ll have access to unwavering technical support, awesome supplier programs, an in-house booking platform… the benefits go on and on. Plus, you don’t have to worry about obtaining travel licenses, office overhead, hiring staff and other tasks that are critical to running an agency.

How to start a travel agency: FAQs

Before we wrap up, here are a few answers to commonly asked questions about how to start a travel agency.

How much does it cost to start a travel agency?

There’s no straightforward answer to this question because it depends on your target market, location (especially if you’re starting up in a big city, where office space is costly) and numerous other factors. 

Ballpark estimates suggest that you’re going to have to spend, at a minimum, several thousand dollars to start your own agency. On the other hand, you can spend a fraction of that, enjoy the perks of an established host agency and start making money right away as a Fora Advisor. 

What are the legal requirements for starting a travel agency?

The legal requirements for starting a travel agency vary by jurisdiction. 

Generally speaking, you’ll need to register your business as you would any business, then check to see if there are additional licenses or certifications both where you’re based and anywhere you hope to book travel to for your clients.

What skills & traits are necessary to run a travel agency?

To start and run a successful travel agency, you’ll need to be very business savvy. There’s no way around it. In today’s economy, it’s also prudent to either possess or have access to a team with excellent technical skills.

Conversely, what does it take to become a travel agent ? To become a Fora Advisor, all you need is a passion for travel.

Starting a travel agency can be risky

Simply put, there’s no guarantee that starting your own travel agency will be successful. The endeavor requires colossal effort and capital. 

On the other hand, becoming an independent travel advisor is a ticket to one of the best jobs in the travel industry . You still get to live out your passion for travel. You still get to be your own boss. And the risks involved are, frankly, negligible compared to the risks involved in starting a travel agency.

Overall, is starting a travel agency from scratch worth it?

This is a question only you can answer. But we will say that becoming an independent travel agent has much less ambiguity around it (and is far more fun, especially at Fora). 

P.S. Check out the myths about becoming a travel advisor .

Does it make more sense to sign with a host agency like Fora?

Absolutely. (What can we say?) There are a lot of reasons to become a Fora travel advisor . But it’s monumentally easier to become an independent travel advisor with Fora than to start your own agency, and this factor is a big one.

Startup costs are minimal

Starting an agency is going to, at a minimum, cost thousands of dollars. Startup costs to become a Fora Advisor are limited to our membership fee, which currently costs $49 monthly or $299 annually.

How much does it cost to become a travel agent ? Our guide spells it out.

You don’t have to worry about as many licenses and fees

Blanket statements about government licenses and fees are dangerous to make, but it’s true that as a Fora Advisor, you’ll have to worry much less about this sort of thing than if you start a travel agency from scratch.

Fora’s licenses allow independent agents to operate as extensions of Fora, thus circumventing most or all (depending on where you live and sell travel) licensing requirements.

You can start making money right away

Seriously. And considering it could be months or years before a new company can turn a profit, this is a massive advantage. 

Our guide to how much travel agents make has specifics, but the average Fora travel advisor salary is nothing to balk at, especially for top performers.

Fora provides all the training & certification you need to be successful

When you learn how to start a travel agency, you’re largely going about it alone. But when you join Fora, we've got your back, providing you with an inclusive, experienced community, travel agent training , travel agent certification and more. 

This training teaches you everything you need to know to become successful as a travel advisor, from simple concepts such as booking commissionable hotels to more advanced subjects like multi-destination itinerary planning.

You’re still in complete control of your business as a travel advisor with Fora

We mean no bookings quotas (unless you join our elite Fora X program), and no set schedules. And you can work from anywhere, so long as you have an internet connection. 

Want a travel side hustle ? No problem. Want to make a full-time career out of selling vacations? Consider it done. 

At Fora, you’re still very much in charge of how and when you sell travel — just as if you started your own travel agency.

Skip learning how to start a travel agency — become a Fora Advisor today

Want to be a successful travel advisor? Don’t worry about learning how to start a travel agency — join one of the best and start selling travel right away. All you have to do is apply to become a Fora Advisor today.

Need more convincing? Check out these additional travel advisor resources :

How to Become a Luxury Travel Agent: the 2023 Guide  

How to Become a Disney Travel Agent  

Why Group Bookings Are Great: Tips from an Expert  

Room Blocks 101: Mastering the Art of Group Bookings  

How Do Travel Agents Get Paid (& Why Fora Does It Differently)  

Book a Cruise With a Virgin Voyages Travel Agent  

How to Be a Successful Travel Advisor: Insider Tips from the Pros

Are you the go-to person for travel tips?

Transform your passion for travel into your dream job. We'll set you up with everything you need to succeed as a travel advisor. From training to top-notch tech, marketing assets, community, commission tracking & payments (and more), we've got you.

Starting a Travel Business: How to Become a Travel Agent

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Briana Morgaine

17 min. read

Updated March 18, 2024

Free Download:  Sample Travel Agency Business Plan Templates

If you’re someone who loves travel, meticulous planning, and helping others have great experiences, consider starting a travel business and becoming a travel agent.

After a sharp drop in international and domestic travel during the COVID-19 pandemic, air travel demand has returned to pre-pandemic levels.

Pent-up demand from families who put off trips is driving tourism activity even as fewer travelers cite the pandemic as a major concern. Those tourists are forecast to drive solid long-term growth in the worldwide travel and tourism industry – and plenty of business opportunities for those who can make vacation planning less stressful.

Becoming a travel agent can be fairly inexpensive, as business ventures go, and you can often get away with limited staff and little upfront cost.

That being said, success largely depends on finding the right niche in a fiercely competitive market, given the rise in online direct-to-consumer travel booking sites. So, if you want to be successful, you’ll want to focus a lot of your effort on your market research , branding, and marketing. You’ll need to know who needs your services—your target market—and what they’ll be willing to pay. 

If this sounds right up your alley, keep reading. I’ve interviewed several founders of successful travel agencies for their advice on everything you need to get started, and I’ve also included plenty of links and resources to help you work through the process of starting your own travel business.

  • 1. Create a plan for your travel business

Make no mistake: No matter what industry you’re in, a business plan is essential. You may not need a formal business plan if you’re not seeking a loan or investment funding for your business, but don’t skip it. Write a one-page business plan instead.

You can do it in less than an hour. Writing a business plan is scientifically proven to help you grow faster , so don’t skip this step. 

What kind of travel agent are you interested in becoming? If you’re planning to be a home-based travel agent, you’ll want to look into finding a host travel agency where you’ll essentially be an independent contractor. If this is the type of travel business you’d like to start, the business planning process should be fairly straightforward.

However, if you’re looking into starting your own travel business from the ground up, you’ll be looking at a much more lengthy planning process—but you’ll also have more flexibility to build a business that’s all your own.

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A case for starting early

“In starting ADDISON Yacht Charters , we began market analysis and business planning efforts a full year before we launched the company in November 2013,” says owner Scott Bessette.

“During that period, we attended industry events such as regional yacht shows in the Virgin Islands, Antigua, Florida, and Monaco to acquire as full an understanding as possible with regards to what products and services were being delivered to the market, who was delivering those products and services, and who was purchasing those products and services,” he explains.

Starting the planning process early helped Scott hone in on his vision for his business. “In this manner, we determined what our market niche could be, and established whether or not we could compete in the existing market, and what it would take to succeed,” he says.

Scott was able to get a clear sense of where he wanted to take it, and how to tailor his business to best suit the market needs.

What kind of travel agent business plan will you need?

The kind of travel agency business plan you’ll need will vary depending on what kind of funding you’re looking for.

Are you hoping to eventually run a large travel agency, and interested in seeking a loan, or maybe investment from angel investors? You’ll want a formal business plan for a travel agency that contains all the necessary information on your business. Are you more interested in becoming a travel agent using your own savings, without seeking outside investment or loans? A more lightweight one-page plan might be a perfect fit for your business.

Even if you do intend to pitch your business idea to lenders and investors, you can start with a Lean Plan, and flesh out the rest of the info later on.

Whatever your specific reason for writing a business plan for your travel business, the most important thing is that you write one, period. The travel industry is fragmented , and having a clearly defined niche and a plan will help you stand out. Writing a business plan for your travel agency will help you narrow in on what your goals are, and establish a clear, focused vision going forward.

We’ve covered nearly every aspect of writing a business plan here on Bplans, so be sure to check out the links below when you’re ready to get started. We also have several travel industry business sample plans, which will give you an idea of what your business plan should look like.

Resources to help you create a business plan for a travel agency:

  • How to Write a Business Plan
  • Travel Agency Sample Business Plan
  • 2. Conduct market research and find your niche

What kind of travel agency do you plan on starting? Moreover, what kind of travel business does the industry or your local community actually need?

“When you launch a travel business, the most important thing to do is to provide a valuable service,” says Jacquie Whitt, owner of Adios Adventure Travel .

This means doing some market research to find out what kind of travel agent or travel business the market really needs. Is there a niche you can fill? Maybe there’s an opening in the travel market to provide destination adventure honeymoons for young couples who would rather go backpacking than relax on the beach. Think about the people in your local community too—do they need something specific?

“In a saturated luxury travel market, Urbane Nomads had to distinguish itself from more seasoned players from the get-go,” says founder Hajar Ali. “The dual elements of adventure and luxury was an unexplored niche which we filled very well.”

Hajar says of Urbane Nomads: “It was conceived as the kind of travel company that would remain relevant in the age where most travel-related bookings are made online. We specialize in the sort of experiences that can’t be booked online—adventurous trips to non-mainstream destinations, lodges that can’t be booked online—or indeed, by non-travel professionals—and special experiences and access to personalities that would have been impossible without the personal connections.”

What niche are you filling? Start by researching the travel market in general. Find out who the major players are that you’ll be competing against, determine who your ideal customer is, and define what they want.

Resources to help you do market research and determine your niche:

  • Practical Market Research Resources for Entrepreneurs
  • How to Do Market Research
  • How to Create a Unique Value Proposition
  • How a Buyer (or User) Persona Can Improve Your Business
  • What Is Target Marketing?
  • 3. Develop a brand as a travel agent

Once you’ve determined what the market looks like and what specific niche you’ll be filling, it’s important to get down to the nitty-gritty of creating a strong brand image .

As the travel industry is so competitive, having a well-developed brand will help your business stand out. How do you want your customers to feel when they visit your website, view your advertising, or use your services?

Lorne Blyth, Founder and Director of Flavours Holidays, had a very specific vision for her brand. “[At Flavours Holidays], we have been specializing in cooking, Pilates, painting, photography, and language holidays in Italy since 1998,” she says. Lorne’s vision was to create a brand that “gave guests a true taste of Italy.”

“I use that as part of my branding, as we would like to perceive ourselves as being experts on all things Italy,” says Lorne. “That is why our tagline is ‘Passionate, Inspiring, Authentic.’”

Why should customers use your services, rather than just book a trip themselves? What experience can you provide that others can’t?

Do you offer unique services, such as partnerships with the locals of your travel destinations, that customers wouldn’t have access to otherwise? Is your selling point the ease of having someone else plan your trip for you, down to the last detail? Are you all about personal touches and a great customer service experience?

This is the first step to determining your travel business’s brand strategy— determining who you are. We’ve gone in-depth on how to build a memorable brand for your business, so check out the articles below for more information on branding.

Resources to help you brand your travel business:

  • The Definitive Guide to Building a Brand
  • Your Brand’s Tone of Voice: Why It Matters and How to Craft It
  • 4. Deal with the legal side

A travel business is, for the most part, a fairly simple one to set up. Unlike starting a brewery or starting a dispensary , there isn’t a lot of legal red tape when it comes to becoming a travel agent and starting a travel business. 

Determining if you’ll require licensing

In most locations, you won’t need any specific licenses or certifications, but licensing requirements will vary by state and country.

For the U.S. in general, there is no specific license needed to start a travel business; however, state laws vary . In California, Washington, Hawaii, Iowa, and Florida, you’ll need a Seller of Travel license. Canada also has licensing requirements that vary by location, and in the U.K., you’ll need an Air Travel Organiser’s License .

Choosing the structure of your travel business

Beyond specific licenses, there are general licenses that you’ll need before you start any type of business.

First off, choose your business structure . Scott Bessette, owner of ADDISON Yacht Charters, started his travel agency as an LLC , which he says suited his business needs. “Before we considered starting our agency, we determined that a Limited Liability Company was the appropriate structure for what we were trying to achieve.”

Why was an LLC the best choice? “We had no intention of going public, or having to secure formal investment,” he says. “Further, we had a very simple organization structure, so ease of governance and compliance drove our choice of corporate structure.”

However, the business structure you choose will depend largely on your plans for your business, and how you intend to fund it. If for example, you plan to seek outside investment, you may want to look into starting your business as a corporation .

Naming your business and applying for a Federal Tax ID number

You’ll also want to formally name your business (even if it’s just you, becoming a travel agent!), which involves filing a DBA , or a “doing business as.” You’ll also need to apply for a Federal Tax ID number , otherwise known as a Federal Employer Identification Number (EIN or FEIN). We’ve covered these topics in plenty of detail, so be sure to check out the links.

Scott also adds that setting up the legal end of things was fairly simple.

“Establishing the legal and licensing requirements was one of the easiest aspects of starting the business,” he explains. “All said, conception and gestation of ADDISON Yacht Charters was long-term, but she was born after only two days of hard labor.”

Resources to help you determine the legal structure and name for your business, as well as other legal considerations:

  • The Complete Guide to Choosing Your Business Structure
  • The Complete Guide to Registering Your Business Name
  • Resources and Tools to Help You Name Your Business
  • How to Apply for a Federal Tax ID Number
  • How and Where to Obtain Business Licenses and Permits
  • Keep Your Startup Safe from Legal Trouble
  • 5. Determine your funding strategy

How do you plan to fund your new travel business?

Luckily, your starting costs should be fairly low: You won’t have expensive equipment to buy, and you probably won’t need extensive space in the beginning. If you’re hoping to become a travel agent working out of your own home, you may not even need office space at all. 

However, be sure to have a plan in place for how you will obtain funding. You’ll need funds for marketing materials at the very least; both online, such as your business website , and offline, such as flyers, posters, business cards, and more . Your initial funding budget will also likely go toward any branding or advertising, and you may eventually also decide to rent office space and hire employees, which is a fairly large expense.

Unlike many businesses, there isn’t one tried-and-true path for funding a travel business. From personal funds to venture capital funding, it’s all a possibility.

Many travel agencies are self-funded since they have low initial overhead and can be started fairly easily (though face stiff competition to stand out). “I didn’t get any funding at all, apart from $2,000 borrowed from my dad for the website,” says Brady Hedlund, founder of Life Before Work.

Looking into loans and a line of credit is also a good first move. “We developed banking and relationships with firm lines of credit and support, to ensure that as we started to deliver, funds were available to spend before the client paid the bill,” says Scott of ADDISON Yacht Charters. “ Cash flow is critical to the appearance of a business’s success.”

However, when it comes to financing your travel business, angel investment, and even venture capital funding isn’t completely out of the question. “We formed an LLC to start Project Expedition and closed a $300k seed round in January 2015 to help drive the development of our MVP (minimum viable product),” explains founder Jeremy Clement.

Don Halbert, owner of Costa Rica Vacations , also funded his travel agency through venture capital. “Funding for this venture came from a venture capital company which would later become one of our primary partners,” he explains.

Resources to help you with the funding process:

  • How to Get Your Business Funded
  • 35 Great Ways to Fund A Small Business
  • What Do Venture Capital Firms Want?
  • 10 Tips for Finding Venture Funding
  • 6. Choose a location and hire employees

Next, you’ll want to make a plan for the logistics of opening your travel business to the public. If you’re starting a travel agency and require office space, this section will likely be more relevant than if you plan to work as a travel agent out of your home. 

How many employees will you need to hire? You may not need any to start, until you decide to expand your operations.

You might also want to look into remote employees , suggests Mike Liverton, CEO and founder of Leavetown Vacations . “While many company employees live and work as home-based ‘Destination Experts,’ our main headquarters are downtown Vancouver,” he says.

Additionally, you’ll want to determine your business location . While foot traffic will likely not be a primary motivator in choosing a business location, you’ll want to pick somewhere that accommodates your space needs as well as reflects your desired brand image.

However, as with employees, you’ll find that a physical location isn’t always an absolute necessity. “We have never booked a client from our hometown,” says Scott.

“We’re a 24/7 business, that cannot be limited to when I am in the office, or more importantly, marginalized when I am not,” he explains. “The ADDISON staff has families, conflicts, and important events in their lives. We constructed and positioned our business to be virtual in nature; to be operational anywhere, anytime. I’ve conducted business from Europe, the Caribbean, from multiple states, and during my children’s sporting events.”

“We didn’t choose our business location, we chose a virtual location,” he adds. Whether or not you choose to go this route will depend on your specific niche and brand; however, it’s certainly an option to consider.

Resources to help you set up your travel business and hire employees:

  • How to Choose a Business Location
  • 13 Out of the Ordinary Ways to Find the Perfect Business Location
  • How to Hire Your First Employee
  • A Comprehensive Guide to Creating a Business Website
  • 7. Market and launch your travel business

Marketing will likely be where the majority of your initial funding budget goes, as it’s an important area to focus on when becoming a travel agent and starting a travel business. In fact, it’s a good idea to come up with a marketing plan as soon as possible.

For Don, the idea that you must spend money to make money drove the marketing strategy behind Costa Rica Vacations.

“Our ‘lesson learned’ in starting up our agency was primarily the realization that your Google Adwords budget can single-handedly determine your success when starting out in this normally competitive market,” he says.

Don’t make the mistake of thinking that all your advertising efforts should revolve around paid advertising, however. Plenty of your focus should go into social media marketing and guerrilla marketing tactics.

“I started out eight years ago running backpacking trips to Thailand, advertising using only lean, guerrilla marketing tactics,” says Brady Hedlund of Life Before Work. “I created an itinerary and website and hit the streets of western Canada to promote my new company.” Since his target demographic was 18-30-year-olds looking for an ‘adventure party tour,’ he went to university campuses and handed out flyers and posted signs advertising his travel agency.

“I didn’t get a single call for over a year,” he explains. “I honestly had no idea what I was doing at the time, but eventually, the business picked up and began to grow at an exponential rate. Flash forward eight years, and we now have a team of 35 full-time staff operating in 18 countries.”

Your marketing strategy will, as with all aspects of starting a travel business, be largely dependent on your specific niche, the demographic you are after, your budget, and your bandwidth as a business. That being said, combining both paid advertising with other guerrilla tactics (both online and offline) will likely serve you well.

Resources to help you market and launch your travel business:

  • How to Write an Effective Marketing Plan
  • 20 Marketing Tools Every Small Business Owner Should Try
  • A Beginner’s Guide to Google AdWords for Small Business
  • How to Have the Best Opening Day Ever
  • Words of advice: Final tips from entrepreneurs who have started successful travel businesses
  • “We searched for quite some time to find an underwriter that would provide us with general liability insurance, due to the amount of risks involved in adventure travel…This is a tricky product when it comes to insurance, but it’s obviously a very important piece of the pie.” – Brady Hedlund, Life Before Work
  • “From the beginning, I have built up relationships with various individuals in Italy to help recruit staff for the villas used during our vacations. This varies from local cooks to tour guides to drivers. The little touches along the way, from booking flights for guests to getting the transport back to the airport, all adds up as every little bit helps to create the perfect experience for my guests.” – Lorne Blyth, Flavours Holidays
  • “It’s important that your business partners share your values. I work with people in South America who are now my friends. We’re not in it for the money; we enjoy our jobs and if we can ‘eke’ out a living, all the better.” – Jacquie Whitt, Adios Adventure Travel

Business plan template and travel agency resources 

By now it should be clear that starting a travel agency requires a strategic approach and lots of planning. But don’t worry if it feels overwhelming. At Bplans, we have a full library of business planning resources to help you get started. You can browse through our free collection of over 500 real business plan examples , or download our free business plan template to help your travel business take flight. 

Clarify your ideas and understand how to start your business with LivePlan

Content Author: Briana Morgaine

Bri Morgaine is a seasoned content marketing leader with a decade of experience in copy editing, social media operations, and content strategy— having honed her skills at industry giants like Palo Alto Software and Andreessen Horowitz.

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How to start a travel business

  • Rachel Bistricer

How to start a travel business

If you're passionate about providing exceptional travel experiences and managing a range of services, starting a travel business could be an exciting venture for you. This guide will walk you through the steps of initiating and operating a successful travel business, including the advantages and challenges involved in starting a business , how to go about creating a business website  and how to generate revenue in the travel industry.

What is a travel business?

A travel business is a service-oriented business  that offers a variety of travel-related accommodations, amenities and services to clients. Travel businesses typically provide services such as:

Trip planning and reservations

Transportation services, including flights, car rentals and transfers

Accommodations, such as hotels, resorts and vacation rentals

Tour packages and guided experiences

Travel insurance and assistance services

Why start a travel business?

The travel industry outlook shows healthy growth ahead, with projections estimating it will see a compound annual growth rate of 3.47% globally through 2028 . This points to promising opportunities if you're considering launching a travel business. With travelers spending billions annually on accommodations, transportation, and related services, the travel sector drives substantial revenue. And as people increasingly seek personalized, one-of-a-kind travel experiences tailored to their preferences, demand is rising for travel companies that can deliver on this. By understanding what today's travelers are looking for and offering customized services that help create meaningful trips and memories, you can position a new travel business for success amid the industry's continued expansion. Tracking trends and honing in on underserved niches can help you capitalize on the sector's upward trajectory.

How to start a travel business in 6 steps

Create a business plan

Select a business structure

Obtain business financing or capital

Set up accounting and bookkeeping services

Source specific travel equipment

Register your travel business

01. Create a business plan

Develop a comprehensive business plan  that covers key aspects of your business planning 

including identifying your target market, summarizing your executive strategy, implementing a marketing strategy  and projecting your financials. This plan serves as a roadmap for your business and aids in conveying your vision to potential investors when seeking funding. It should also include other important business information such as the  type of business  you plan to start and your choice of a business name . 

Here’s a travel business plan template to get you started:

Travel business plan template

Executive Summary

Business Name:  [Your Travel Business Name]

Business Structure:  [Sole Proprietorship/Partnership/LLC/Corporation]

Location:  [City, State]

Founding Date:  [Month, Year]

Founders/Owners:  [Names]

Mission Statement:  [Concise statement of the business’s purpose]

Business Description

Overview:  Briefly describe your travel business, including key features, services and amenities.

Unique Selling Proposition (USP):  Clearly define what sets your travel business apart from competitors.

Target Market:  Identify your primary customer demographic and market segment.

Services and Amenities

List and describe the travel services and amenities your business will offer.

Include trip planning, transportation, accommodations, tour packages, etc.

Market Analysis

Industry Overview:  Provide an overview of the travel industry, including trends and growth projections.

Competitor Analysis:  Identify key competitors and analyze their strengths and weaknesses.

Target Audience:  Define your target customer profile and their preferences.

Marketing and Sales Strategy

Marketing Plan:  Outline your strategies for promoting the travel business, including online and offline channels.

Pricing Strategy:  Detail your pricing structure and any promotional pricing.

Sales Tactics:  Describe how you will attract clients and increase bookings.

Operational Plan

Location and Facilities:  Describe the physical location and facilities of your travel business.

Suppliers:  List and describe key suppliers for travel-related services.

Staffing:  Outline your staffing plan, including roles and responsibilities.

Financial Plan

Startup Costs:  Detail initial investment requirements and startup expenses.

Revenue Projections:  Provide realistic revenue projections for the first 3-5 years.

Operating Costs:  Outline ongoing operating expenses, including marketing, staff salaries and technology.

Funding Proposal

Purpose of Funding:  Clearly state how the funds will be utilized.

Amount Needed:  Specify the amount of funding required.

Repayment Plan:  Outline the proposed repayment plan for loans or investments.

Risk Analysis

Identify potential risks and challenges that may impact the success of your travel business.

Develop strategies to mitigate and manage these risks.

Include any additional documents or information relevant to your business plan.

Examples:  Market research data, resumes of key team members, mock-ups of marketing materials.

Summarize the key points of your business plan and highlight the potential success of your travel business.

Conclude with a call to action or next steps.

Note: This template serves as a general guide. Adjust and expand sections based on your specific business model and goals.

02. Select a business structure

When starting your travel business, consider the business entity or structure that makes the most aligns with your business goals. Common options like sole proprietorship , partnership , limited liability company (LLC ) or a corporation  each have their own pros and cons. 

Learn more: How to start an LLC

03. Obtain business financing or capital

Starting a travel business involves substantial initial costs. You’ll need to secure considerable financing through methods like bank loans, grants, or investments from stakeholders to launch and sustain your business.

Costs that you’ll need to factor in when securing financing for your business include:

Making a website  and its maintenance

Marketing and advertising campaigns

Trip planning software and tools

Reservation systems and travel management software

Staff recruitment and training

Initial salaries and benefits for employees

Transportation services (e.g., vehicle fleet or partnerships with transportation providers)

Technology infrastructure (computers, servers, etc)

Licensing and permits for operating a travel business

Insurance coverage for travel-related risks

Office space and utilities

Professional services (legal, accounting, etc)

04. Set up accounting and bookkeeping systems

Establish robust accounting and bookkeeping systems from the outset to track income, expenses and ensure financial viability. This includes managing corporate tax obligations if applicable.

05. Source specific travel equipment

Acquire the necessary equipment for your travel business, ranging from technology infrastructure to reservation systems and transportation vehicles. Some more specific examples of this include:

Reservation management software

Transportation vehicles (if providing transportation services)

Communication systems (phones, email, etc.)

Office furniture and supplies

Technology infrastructure (computers, servers, etc.)

06. Register your travel business

Register your travel business in compliance with local regulations, obtain the required licenses and secure appropriate insurance coverage.

Learn more: How to register a business , How to get a business license

Tips for managing your travel business for profitability:

Once you’ve got your travel business off the ground, you’ll need to understand how to properly run and manage it in order to make sure it’s profitable. Here are some general tips on how to achieve that. 

Research your industry and gain a deep understanding of the travel industry, including market competition, target demographics and financial requirements. If you lack experience in the travel industry, consider working for an established travel agency or volunteering at a local tourism office to acquire valuable insights and experience.

Develop a robust marketing strategy from the beginning to proactively promote your travel business. Having a user-friendly and informative travel website is essential for attracting clients and showcasing your services. You might also consider starting a travel blog - check out these travel blog names for inspiration.

Exceptional customer service is crucial for success in the travel industry. Ensure a positive experience for clients from trip planning to their return home. Address customer inquiries promptly and professionally.

Travel businesses to inspire (all built on Wix)

The lucky traveler.

Travel expert specializing in planning All-inclusive Vacations, Comprehensive Trip Planning, Points and Miles Consultation and Destination Weddings.

ExplorerBae Travel Co

A full service travel agency with experience in planning vacations and navigating the travel industry.

Worldwide Fun4All travel

Travel agent focusing on planning tailoring trips to clients needs and interests.

Benefits of starting a travel business:

Operating a travel business allows you to be your own boss, set your own hours and make independent decisions. The demand for travel services is consistently high, particularly in areas with a substantial tourist presence. For business owners who enjoy creating memorable experiences for clients, a travel business can be rewarding on many levels.

Challenges of running a travel business:

Running a travel business requires diverse skills in areas such as trip planning, customer service and operational management. Coordinating travel arrangements, managing client expectations and ensuring timely service delivery can be challenging. Utilizing online booking systems and scheduling software  is crucial for managing these aspects effectively. Additionally, the travel industry is competitive, requiring a unique value proposition and effective marketing to stand out.

How profitable is a travel business?

The profitability of a travel business depends on factors such as location, market demand, competition, pricing strategies and operational efficiency. Providing unique and personalized travel experiences can contribute to higher profitability. Streamlining business processes, utilizing technology and building strong client relationships are key factors in achieving success in the travel industry.

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Creative travel business names: your passport to inspiration

How to make money as a travel agent

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How to Start a Travel Agency

Most travel agencies earn revenue through commissions. Consumers often choose agencies because they help cut down on time needed to research various locations and book accommodations. A popular trend in the industry is online agencies, which operate mostly or exclusively online.

Learn how to start your own Travel Agency and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Travel Agency Image

Start a travel agency by following these 10 steps:

  • Plan your Travel Agency
  • Form your Travel Agency into a Legal Entity
  • Register your Travel Agency for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Travel Agency
  • Get the Necessary Permits & Licenses for your Travel Agency
  • Get Travel Agency Insurance
  • Define your Travel Agency Brand
  • Create your Travel Agency Website
  • Set up your Business Phone System

We have put together this simple guide to starting your travel agency. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Travel Agency Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your travel agency?

Business name generator, what are the costs involved in opening a travel agency.

While some sources suggest you can pay a host agency $400 to $1,200 to get started from home, there are host agencies that don’t charge you anything to use them as your host. A host agency basically takes care of all the regulatory and back office requirements and splits the commission with you as the business owner.

To start your own independent agency may cost you between $1,000 and $10,000, depending on the markets you serve and your existing book of clients.

What are the ongoing expenses for a travel agency?

Fortunately, expenses for this type of business are low and are limited to printed brochures and typical office paperwork. If you are working through a host agency, some or all of your advertising may be paid for.

Who is the target market?

Most clients and customers are people who want to travel to another country. While domestic agencies do exist, the market is really in international travel these days. The types of clients an agency might serve depend entirely on the current market place. Client needs range from simple vacations to corporate retreats to medical tourism.

How does a travel agency make money?

Commissions are the way in which travelling agencies have traditionally made the majority of their income. Airlines and hotels would pay agencies a certain fee for utilizing their companies when booking for a client. However, with the recent proliferation of booking technology, including Google Travel, travelling apps, and company websites, these businesses are more accessible to consumers and no longer rely on travelling agencies to promote their services. For this reason, airlines and hotels have largely stopped paying travel agencies commissions. As a result, travel agencies have been forced to adapt, focusing less on simple bookings and more on navigating complex itineraries and the legalities of travelling in specific regions or countries. They have shifted to charging flat rates for bookings and hourly rates for consulting services related to planning travels and navigating legalities.

Travel agents working independently typically charge $30 for booking a flight, $50 for sleeping accommodations in a single destination, and $100/hour for research and planning advice. If a travel agent manages to procure commissions from an airline or hotel, these will typically be around 10%.

How much profit can a travel agency make?

First-year income for a home-based agency is between $30,000 and $50,000. As the business expands, revenues can rise to over $100,000, but this usually requires hiring other agents and staff support.

How can you make your business more profitable?

Travel agencies that specialize tend to make more money. For example, according to the US Bureau of Labor and Statistics (BLS), travel agencies can bring in between $30,000 and $50,000 per year. General agencies or agencies that offer only leisure travel services make the least, while corporate and medical tourism specialties tend to make the most.

There are several types of specialties in the travel industry:

  • Leisure Agent
  • Corporate Agent
  • International Agent
  • Medical Tourism Agent

A leisure agent books primarily leisure and vacation travel. For example, this might include family vacations or sabbaticals.

Corporate agents primarily book travel for corporations. Usually, corporate clients are looking for business trips or retreats. Often, the corporate client needs special attention, including complex booking schedules that include both accommodations, local travel, and entertainment

Medical tourism is a highly specific niche segment of the industry. These agents research countries for medical patients who want treatments that are either not available or are too expensive in their home country. For example, a patient may be looking for an experimental cancer treatment which is only available in a particular country.

International agents book international travel plans. These could be for corporate clients but are typically for individuals. These individuals may be looking for universities abroad, a new country to buy property in, or even a new country to move to.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your travel agency is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Fourteen states require a Travel Sellers Registration License to sell travel. A license can be obtained through an application, which typically involves a fee and supporting documents such as membership in a professional association. Here is a list of states requiring Travel Sellers Registration Licenses.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A travel agency is usually run out of a physical location. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.

  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to an travel agency business.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for you business’ location to ensure your travel agency business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Travel Agency needs and how much it will cost you by reading our guide Business Insurance for Travel Agency.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a travel agency

Most new agency owners come from an established agency and have a book of clients. If you don’t start with an established agency, you must advertise your services. The best source for clients are referrals.

How to keep customers coming back

Agencies that are the most successful are specialty shops. For example, a travel agency might specialize in medical travel or corporate travel. A general agency will find it difficult to compete in today’s market.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

This business is perfect for individuals who are passionate about travel, love learning about and visiting new places, and are very detail oriented. Travel agency owners have very flexible hours but usually only after they have an established book of clients.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a travel agency?

Day-to-day activities of a travel agency owner include checking faxes, phone messages, and incoming emails. You may also meet with clients and book numerous client trips during the day.

What are some skills and experiences that will help you build a successful travel agency?

There is no formal education or certification required to become a travel agent, but some states require you to have a license to operate as an agency:

Aside from that, there are voluntary certification programs that may help you enhance your knowledge of the industry and of travel in general:

Certified Travel Associate (CTA)

To get the CTA, you must have 18 months experience in the industry. You must take 8 core classes and 4 electives. You can finish your course in 3-6 months, but you have up to 12 months to finish. Cost for this course and exam is $350 and $250 for the test only. To maintain this certification, you must complete 10 CE credits each year.

Certified Travel Counsellor (CTC)

You must have 5 years experience in the industry and a CTA designation. There are 10 courses to complete, including a 3,000 word “white paper” assignment (in which a complex issue is explained concisely in a report). You must finish in 12 months, but may finish in 9 months. Cost is $550 for the course and exam or $320 for the exam only. To maintain this certification, you must complete 10 CE credits each year.

Certified Travel Industry Executive (CTIE)

This designation is only for non-consumer sales roles. You must have 5 years experience. The course consists of 100 videos, each 10 to 15 minutes in length. You must also complete a 2,000 to 3,000 word “white paper.” It takes 18 months to complete the course. Cost is $550 for the course and exam or $320 for just the test. To maintain your certification, you must commit to the annual Travel Institute membership and take 10 CE credits each year.

What is the growth potential for a travel agency?

Most small travel agencies are started as home-based businesses. Larger agencies adopt a traditional office model. Agencies can be run as a single-owner business or as a multiple-employee organization.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

How and when to build a team

A travel agency can be built with a single owner. However, time is the limiting factor. Because this business carries a low overhead, your need for employees is limited by your time in the business. When it’s time to expand, most agency owners hire another agent or support staff so they can delegate responsibilities.

If you start with a host agency and want to move away from it, then you would expand by hiring administrative personnel to handle the regulatory and back office functions.

Useful Links

Industry opportunities.

  • American Society of Travel Agents
  • Franchise opportunity

Real World Examples

  • Independent travel agency
  • Large travel agency

Further Reading

  • Courses and books on how to become a travel agent
  • Description of different types of travel agents
  • Advice on being a travel agent

Additional Sources

  • Travel Institute
  • Host Agency Reviews - How Much Do Travel Agents Make? A Travel Agent Salary
  • Host Agency Reviews - Do You Need a Travel Agent License?

Have a Question? Leave a Comment!

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  • Destination Inspiration
  • Tips & Advice
  • Did You Know?
  • Conservation

Pure Travel

How to Start a Travel Business in 10 Steps

  • February 16, 2022

start your own travel business

The travel and tourism industry is one of the industries that has a significant impact on the global economy. And even though the pandemic has been harsh , starting a business in this sector can still be a good idea, if done correctly. 

Plus, with new trends emerging due to the pandemic, and as things start going back to normal, travel and tourism are slowly recovering. And while starting any business entails risks, if you’re willing to commit time and effort, starting your own travel business could be the best idea you’ve ever had.

1. Invent Your Brand 

Working on your idea is the first step when starting any business. This will help you invent your brand, with all of its elements. Decide what kind of travel business you want to run, choose a name, create a logo and a slogan. Make sure that they are powerful, so that once your brand is out there it will be easily recognizable. 

2. Work on Your Business Plan

Many decisions and tasks go into creating a business, and from the moment you decide that you are going for it, you should start working on a business plan. This is a dynamic document that describes the business in great detail. It contains an overview of the business, a market analysis, customer analysis, operational plan, marketing plan, financial plan. 

Your travel agency business plan will help you execute every task and strategy more efficiently, make better decisions, and avoid mistakes during the first phases of your project. More than that, once you start working it will help you run your business successfully, and eventually, grow.

3. Choose a Specific Niche

For new travel businesses, it’s a good idea to start with one specific market niche. Instead of offering many services, focus on something specific and excel at it. This means that you won’t have to compete with too many experienced travel agencies and, most importantly, you will be able to provide complete and high-quality service. 

4. Formalize Your Company

To start working you will have to fulfill a series of legal requirements to formalize your company, including registering your company and getting any necessary permits and licenses. The rules and regulations can vary depending on the adventures you want to offer, as well as the region you live in.  

5. Identify Your Potential Clients

Whenever you are communicating something, or in this case trying to sell something, you must know who is interested. Identifying who might be interested in the services or products you are selling, will help you create so-called buyer personas . This, in turn, will help you determine the best ways to reach your target audience, or in other words, develop a winning marketing strategy. Also, it may help you find additional small ways in which you can increase your profit. 

6. Develop an Efficient Financial Plan

Aside from the funds you need for the initial investment, you need to make sure that you are ready to cover any expenses you may have in the first months. Some of the expenses you need to consider include registration fees, tax payments, renting an office, buying furniture, technology, hiring a marketing agency, creating a website, insurance, salaries, taxes, etc. 

7. Find Knowledgeable Employees

Efficient and productive employees are the most important part of any successful business. Make sure that the people you hire are experienced and knowledgeable so that you can rely on them for the tasks you assign to them. Also, once you are sure you have the right people, make sure to do anything in your power to retain them. 

8. Create a Website

It’s almost impossible to run a business without a website today, and most travel agencies operate entirely or at least partially online. People buy everything online these days, and travelers can find anything they are looking for on their devices. To offer a good user experience, and keep visitors interested, your website should be fast, easy to navigate, it should look well and it should be mobile-friendly.

9. Use Social Media

Social media is a great place for reaching your target audience. With a combination of paid ads and valuable content, it can be the ideal channel for promoting your brand and increasing visibility.

10. Offer Interesting Content

Even people who can’t afford to travel want to read about new places. Travel is addictive, and most who have traveled will do it again. This is why offering good content can be so effective when it comes to promoting such businesses. 

Starting a travel business is risky but, if done right, it can be very profitable. These steps can help you make sure that you aren’t missing something important and that you make the right decisions for a strong start. 

Related Topics

  • hospitality careers
  • setting up a travel business
  • travel business
  • travel careers
  • travel jobs

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How to Start a Profitable Travel Agency Business [11 Steps]

Nick

By Nick Cotter Updated Feb 02, 2024

image of a travel agency business

Business Steps:

1. perform market analysis., 2. draft a travel agency business plan., 3. develop a travel agency brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for travel agency., 6. open a business bank account and secure funding as needed., 7. set pricing for travel agency services., 8. acquire travel agency equipment and supplies., 9. obtain business insurance for travel agency, if required., 10. begin marketing your travel agency services., 11. expand your travel agency business..

When starting a travel agency business, it's crucial to understand the market landscape to tailor your services effectively and identify your niche. A thorough market analysis will provide insights into customer preferences, competition, and emerging trends. Here are the key steps to guide you through the process:

  • Analyze the current travel industry trends to determine popular destinations, types of travel, and customer behavior.
  • Identify your target market by considering factors such as demographics, psychographics, and purchasing power.
  • Examine your competitors by looking at their service offerings, pricing strategies, marketing approaches, and customer reviews.
  • Assess the demand for specific travel services within your intended market to find potential gaps you can fill.
  • Investigate the economic factors that could affect the travel industry, including currency fluctuations, political stability, and seasonal changes.
  • Gather data on supplier options for flights, accommodations, tours, and other travel services to negotiate the best arrangements for your clients.

image of a travel agency business

Are travel agency businesses profitable?

Yes, travel agency businesses can be profitable. Depending on the size and scope of the business, profits can vary significantly. Profits are usually reliant on being able to attract clients and provide competitive prices for airline tickets, hotels and other services.

Creating a comprehensive business plan is crucial for the success of your travel agency. It will serve as a roadmap for your business, outlining your goals, strategies, and how you plan to achieve them. Below are the key components to include in your travel agency business plan.

  • Executive Summary: Provide an overview of your business, including your mission statement, offerings, and unique selling propositions.
  • Company Description: Detail the nature of your travel agency, the services you offer, and the markets you serve.
  • Market Analysis: Research the travel industry, identify your target market, and analyze your competition.
  • Organization and Management: Describe the structure of your business, your team, and the roles each member plays.
  • Services: List the travel services you plan to offer and any special packages or niche markets you intend to target.
  • Marketing Plan: Outline how you intend to attract and retain customers, including your sales strategy and promotional activities.
  • Financial Projections: Provide an estimate of starting costs, projected income, and long-term financial forecasts.
  • Funding Request: If you're seeking financing, specify the amount needed and how it will be used.

How does a travel agency business make money?

Travel agencies make money by charging a fee or commission for the services they provide when they arrange flights, hotels and car rentals for their clients. They also generate revenue through commission on package deals combining several travel services as well as income from advertisements by tourism boards or tour operators. A target audience for a 11 Steps To Starting a Successful Spice Business are aspiring entrepreneurs who are looking to sell spice products online, in stores or at farmers markets. These individuals must possess knowledge of the spice industry and should be familiar with the necessary regulations before starting the business.

Creating a distinctive brand for your travel agency is crucial as it sets the tone for your services and establishes a memorable identity. Your brand should resonate with your target audience and reflect the unique experiences you offer. Below are key steps to help you develop a compelling travel agency brand:

  • Identify Your Niche: Determine the specific market or type of travel services you want to specialize in, such as luxury travel, eco-tourism, adventure travel, or cultural experiences.
  • Define Your Brand Personality: Choose a brand voice and personality that reflects your agency's values and appeals to your target demographic. Whether it's professional, friendly, adventurous, or sophisticated, ensure consistency across all communications.
  • Create a Memorable Name and Logo: Your agency's name and logo are often the first impressions potential clients will have. Make sure they are unique, easy to remember, and visually appealing.
  • Develop a Color Scheme and Visuals: Select colors and visuals that convey the emotions and experiences you want your brand to evoke. Consistent use of these elements will increase brand recognition.
  • Craft Your Unique Value Proposition: Clearly articulate what sets your agency apart from competitors. Highlight your expertise, exclusive deals, personalized services, or unique travel packages.
  • Integrate Your Brand Across All Platforms: Ensure your branding is consistent on your website, social media, marketing materials, and customer service to create a cohesive brand experience.

How to come up with a name for your travel agency business?

Coming up with a name for your travel agency business can be tricky. Brainstorming ideas, researching industry trends, and understanding the local culture can be helpful in giving you some inspiration. Consider what your business stands for and come up with a name that captures the core message. Ask friends, family, or even employees or customers their opinion on potential names to get fresh perspectives. Ultimately, pick the name that feels right and reflects the unique style of your business, as it should be something you can live with for years to come.

image of ZenBusiness logo

Formalizing your business registration is a crucial step in establishing your travel agency as a legal entity. This process involves completing the necessary paperwork and meeting the regulatory requirements of your jurisdiction. Follow the steps below to ensure your business is properly registered and ready for operation.

  • Choose a business structure: Decide whether you'll operate as a sole proprietorship, partnership, LLC, or corporation. Each has its own legal and tax implications.
  • Register your business name: Check if your desired business name is available and register it with the appropriate state agency. You may also want to trademark your name.
  • Obtain an EIN: Apply for an Employer Identification Number (EIN) from the IRS for tax purposes, especially if you have employees or operate as a corporation or partnership.
  • Register for state and local taxes: Depending on your location, register for state sales tax, use tax, and any other required local taxes.
  • Get necessary licenses and permits: Acquire all relevant travel industry licenses, such as the Seller of Travel license, and any local business permits.
  • File formation documents: If you're forming an LLC or corporation, submit your Articles of Organization or Incorporation with the state.
  • Open a business bank account: Use your EIN to open a dedicated bank account for your travel agency to keep finances separate from personal accounts.

Resources to help get you started:

Explore crucial resources designed for travel agency entrepreneurs offering insights on market trends, operational best practices, and strategies for business expansion:

  • Travel Weekly: A leading publication covering news, trends, and research for the travel industry. http://www.travelweekly.com/
  • Skift: Provides news, research, and marketing services for the travel industry, with insights on consumer trends and behaviors. https://skift.com/
  • Phocuswright: Offers travel market research with comprehensive reports on consumer technology trends and industry data. https://www.phocuswright.com/
  • The Travel Institute: A go-to resource for travel agent training, certification, and professional development. https://www.thetravelinstitute.com/
  • Tnooz: Publishes news and analysis on technology, digital marketing, and strategy for the travel and hospitality industry. http://www.tnooz.com/

Starting a travel agency requires meticulous attention to legal requirements to ensure compliance with local, state, and federal regulations. Acquiring the necessary licenses and permits is a critical step that legitimizes your business and allows you to operate within the law. Follow these guidelines to ensure you have all the necessary documentation in place:

  • Research Local Regulations: Check with your city or county government to determine if you need a local business license to operate a travel agency.
  • State Requirements: Some states require travel agents to register with a state travel seller or travel agency program. Make sure to obtain any state-specific licenses.
  • Seller of Travel License: If your state requires it, apply for a Seller of Travel license, which permits you to legally sell travel services.
  • Federal Requirements: For certain types of travel services, such as selling airline tickets, you might need to comply with federal regulations and obtain an Airline Reporting Corporation (ARC) accreditation.
  • Professional Certifications: While not mandatory, obtaining professional certifications like those from the American Society of Travel Agents (ASTA) can enhance credibility.
  • Additional Permits: Depending on your business model, you may need additional permits, such as an EIN for tax purposes or special permits for selling travel insurance.

What licenses and permits are needed to run a travel agency business?

Travel agencies need to acquire several licenses and permits in order to legally operate their business. This will vary depending on location, so it's important to contact the relevant state and local authorities to find out what is required. Generally speaking, travel agency businesses typically need a certificate of authority from the state, a business license from the city/county, an Employer Identification Number (EIN) from the Internal Revenue Service (IRS), any necessary zoning permits for the office space being used, and any necessary travel agent accreditation or registration with external organizations.

Securing your financial foundation is a critical step in launching your travel agency business. A dedicated business bank account will help you manage your finances effectively, while securing funding will ensure that you have the necessary capital to cover startup costs and maintain operations. Follow these pointers to get started:

  • Choose the right bank: Research banks to find one that offers favorable terms for small businesses. Consider fees, minimum balance requirements, and additional services such as online banking and credit card processing.
  • Prepare documentation: When opening a business bank account, you'll need your business registration documents, EIN (Employer Identification Number), and personal identification.
  • Explore funding options: Evaluate different funding sources such as small business loans, lines of credit, venture capital, angel investors, or crowdfunding. Each has its own advantages and requirements.
  • Create a solid business plan: A well-thought-out business plan is essential when applying for funding. It should outline your business model, market analysis, financial projections, and growth strategy.
  • Understand the terms: Before accepting any funding, make sure you fully understand the terms and conditions, including interest rates, repayment schedules, and any potential equity you might be giving up.

When setting up your travel agency, one of the most crucial steps is to determine the pricing strategy for your services. This involves balancing competitiveness with profitability while ensuring value to your customers. Here's a concise guide to assist you in setting your pricing:

  • Research Competitors: Look at what others are charging for similar services to ensure your prices are competitive within the market.
  • Understand Your Costs: Calculate all your costs to ensure that your pricing covers expenses and leaves room for profit.
  • Value-Based Pricing: Consider the value and unique experiences you offer, and price accordingly rather than solely on cost-plus basis.
  • Dynamic Pricing: Be flexible with your pricing, adjusting for seasons, demand, and special promotions.
  • Commission Structure: If working with commission-based products, ensure that your markups are reasonable for both clients and your agency.
  • Transparent Pricing: Clearly communicate what is included in your prices to build trust with your clients.
  • Multiple Price Points: Offer different pricing tiers for various budgets, enhancing accessibility to a wider range of clients.
  • Monitor and Adjust: Regularly review and adjust your pricing strategy based on feedback, sales data, and market changes.

What does it cost to start a travel agency business?

Initiating a travel agency business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $15000 for launching such an business. Please note, not all of these costs may be necessary to start up your travel agency business.

Starting a travel agency requires careful planning and acquisition of essential equipment and supplies. This step is crucial as it ensures that your business operations run smoothly and professionally. Here is a list of items you should consider obtaining to set up your travel agency effectively.

  • Computer Systems: Invest in reliable computers with high-speed internet connections to manage bookings, communications, and other tasks efficiently.
  • Travel Agency Software: Get specialized software for travel agents that can help with itinerary planning, reservations, billing, and customer relationship management.
  • Telephone System: A multi-line telephone system is necessary for handling customer inquiries and bookings, as well as for communicating with vendors.
  • Office Furniture: Comfortable and functional furniture, including desks, chairs, and filing cabinets, is important for a professional working environment.
  • Printers and Scanners: High-quality printers and scanners are needed for printing travel documents, itineraries, and marketing materials.
  • Office Supplies: Stock up on essential office supplies such as paper, pens, envelopes, and stationery.
  • Marketing Materials: Prepare promotional materials like brochures, business cards, and flyers to attract and inform potential clients.
  • Payment Processing System: Set up a secure payment system for processing credit card transactions and managing finances.

List of software, tools and supplies needed to start a travel agency business:

  • Computer hardware and software - $500+
  • Business grade internet connection - $50+ per month
  • Printer/scanner - $150+
  • Travel booking software - $50+ monthly
  • Travel research software - $120+ monthly
  • Accounting software - $200+ annually
  • Office furniture - $500+
  • Promotional materials (posters, flyers, banners) - starting at $200+
  • Bookkeeping services - $50+ hourly
  • Insurance coverage – starting at $500+ annually

Acquiring the appropriate business insurance is a crucial step in safeguarding your travel agency. It protects against potential liabilities and unforeseen events that could impact your operations. Here's a guide to help you understand what insurance you may need:

  • General Liability Insurance: Covers bodily injury, property damage, and advertising injury claims that could arise during your business activities.
  • Professional Liability Insurance (Errors & Omissions): Protects against claims of negligence or mistakes in the professional services provided.
  • Commercial Property Insurance: Ensures your physical assets, such as office equipment and furniture, are covered in case of damage or loss.
  • Workers' Compensation Insurance: Required if you have employees, it covers medical expenses and lost wages for work-related injuries or illnesses.
  • Data Breach Insurance: Protects against the costs associated with a data breach, which is crucial if you store sensitive customer information.
  • Business Owner's Policy (BOP): Often bundles general liability and property insurance at a more cost-effective rate.

Consult with an insurance broker who specializes in travel agencies to find the best coverage for your specific needs.

With your travel agency set up and ready to go, it's time to attract customers and make your mark in the travel industry. Effective marketing is crucial for getting your agency noticed and building a client base. Here are some strategies to kickstart your marketing efforts:

  • Develop a strong brand identity: Create a memorable logo, slogan, and brand colors that reflect your agency's values and appeal to your target audience.
  • Build a professional website: Your website should be user-friendly, offer valuable content, and showcase your travel packages and services. Ensure it's optimized for search engines to improve visibility.
  • Utilize social media: Create profiles on platforms like Facebook, Instagram, and Twitter to share travel tips, special offers, and engage with potential customers.
  • Network locally: Attend local events, join chambers of commerce, and partner with local businesses to gain referrals and increase your agency's presence in the community.
  • Offer referral incentives: Encourage existing customers to refer friends and family by providing discounts or special offers for successful referrals.
  • Invest in online advertising: Use pay-per-click advertising and social media ads to target potential travelers who are searching for the services you offer.

Expanding your travel agency business requires strategic planning and a keen understanding of your market. As you capitalize on your agency's success, consider these steps to take your business to the next level and ensure continued growth.

  • Diversify Your Offerings: Add new destinations, packages, and services such as travel insurance, airport transfers, or guided tours to cater to a broader audience.
  • Invest in Marketing: Boost your online presence through social media, content marketing, and SEO. Consider partnerships with influencers or travel bloggers to reach new customers.
  • Improve Technology: Upgrade your booking systems for efficiency, and adopt customer relationship management (CRM) tools to enhance client interactions and retention.
  • Train Your Staff: Ensure your team is knowledgeable and up-to-date with the latest travel trends, destinations, and customer service practices to provide exceptional experiences.
  • Network with Industry Partners: Forge strong relationships with suppliers, local tour operators, and other travel agencies for mutual referrals and co-marketing opportunities.
  • Focus on Customer Loyalty: Create a rewards program or special offers for repeat customers to encourage loyalty and word-of-mouth referrals.
  • Analyze and Adapt: Regularly review your business performance, gather customer feedback, and be willing to adapt to changing travel trends and market demands.

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Embarking on Your Travel Business Journey

Kicking off a travel business in today's flourishing tourism industry can be an exhilarating adventure, brimming with opportunities and boundless potential for creative entrepreneurs. The initial step involves diving deep into market research, understanding the desires and pain points of your target audience to tailor unique, unforgettable experiences. Crafting a compelling brand identity that resonates with your audience is absolutely crucial, setting you apart in a sea of competition. Equally important is establishing a robust online presence, weaving the essence of your brand into an engaging website and vibrant social media platforms. Partnering with reliable suppliers and understanding the legalities of the travel industry will solidify your foundation. By infusing every aspect of your venture with passion and meticulous attention to detail, setting sail on this journey promises not just profitability but also the joy of creating lasting memories for your clients.

low-angle photography of two men playing beside two women

Understanding the Market Dynamics

The idea of launching into the travel industry might seem glamorous at first glance, but it's crucial to understand that like any business, it comes with its own set of challenges. One significant obstacle many face is grasping the ever-changing market dynamics. Consumer preferences can shift rapidly; what's trending today might not be tomorrow. Additionally, global events can have a monumental impact on travel patterns and destinations' popularity. It's essential to stay informed and flexible in your business model to adapt as necessary.

Dealing With Intense Competition

Another hurdle is the high level of competition within the travel industry. From giant online travel agencies to niche boutique firms, standing out can be daunting. Crafting a unique selling proposition (USP) is more than just beneficial--it's imperative for survival. This involves not only identifying your target market precisely but also understanding their needs on a level deeper than your competitors do. However, it's important to view competition as a motivator rather than a barrier.

a woman standing on a rocky beach next to the ocean

Finding Reliable Suppliers and Partners

To run a successful travel business, forming strong partnerships with suppliers is vital. These relationships can make or break your company, especially when you're starting out. The challenge lies in finding reliable partners who share your commitment to quality and customer satisfaction. Negotiating contracts that protect your interests while fostering mutual growth takes skill and patience. Building these partnerships early on will lay a solid foundation for your business.

Navigating Legal Requirements

Understanding and adhering to the legal requirements of running a travel business can seem overwhelming at first. Different regions come with different laws regarding licensing, insurance, and consumer protection. The key here is to conduct thorough research and possibly consult with legal professionals specializing in travel law. Ensuring compliance from the beginning saves you from potential headaches down the line. It also builds credibility with your clients, proving you're serious about providing responsible and professional service.

man sitting on gang chair with feet on luggage looking at airplane

Building an Online Presence

In today's digital age, an online presence is not just beneficial; it's essential for success in the travel industry. This goes beyond having a visually appealing website--although that's an excellent start. Your online strategy should include engaging social media profiles, SEO-optimized content that speaks directly to your target audience, and perhaps even a blog filled with useful information and inspiring travel stories. Mastering these digital channels helps you connect with potential clients worldwide. Remember, consistency across all platforms reinforces your brand identity and helps build trust with your audience.

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Creating Compelling Content

The internet is saturated with content, making it challenging to capture attention amidst the noise. However, creating compelling content that resonates with your target demographic can set you apart. This includes breathtaking photography, captivating video tours, insightful articles, and interactive web features that engage users deeply. Authenticity is key--people want genuine experiences they can relate to rather than just another sales pitch. Effectively telling your brand story through various content forms can significantly drive engagement and conversion rates.

flat lay photography of camera, book, and bag

Leveraging Technology for Efficiency

Efficiency is crucial in managing any business, but it's particularly vital in the fast-paced world of travel. Leveraging technology can streamline operations, from booking systems and customer relationship management (CRM) tools to automated marketing campaigns and data analytics platforms. These technological solutions not only save time but also provide invaluable insights into your business performance and customer preferences. Choosing the right tech stack requires careful consideration of your specific needs and budget constraints. However, investing in technology early on can pay dividends by enhancing productivity and customer satisfaction.

Utilizing Design Tools Like Desygner

In building an enticing online presence or creating marketing materials, design plays a pivotal role in conveying your brand's ethos effectively. Not everyone has access to professional design services or possesses graphic design skills themselves--that's where tools like Desygner come into play. Desygner offers intuitive design solutions that enable entrepreneurs to craft beautiful visuals without needing extensive design experience. Whether it's customizing templates for social media posts or designing brochures that pop off the page, utilizing such tools empowers you to take control of your visual narrative affordably and efficiently.

A Journey's End to Your New Beginning

Embarking on the journey of starting your own travel business is akin to setting sail into a vast ocean of possibilities. It requires not only a steadfast spirit but also a well-equipped vessel. Throughout this guide, we've charted the course from conceptualizing your unique value proposition to navigating the complex legal and financial waters. As we dock at the conclusion, it's essential to reflect on the critical takeaways that will ensure your venture is not just a fleeting escapade but a lasting enterprise.

Firstly, understanding your market cannot be overstated. The travel industry is as diverse as it is dynamic, and finding your niche is paramount. Whether focusing on luxury travel, eco-tourism, or cultural experiences, tailoring your services to meet specific needs will set you apart. Moreover, building relationships with suppliers and partners will bolster your offerings and provide customers with unforgettable experiences.

Secondly, technology is your ally. In an era where digital presence is non-negotiable, leveraging tools like Desygner for stunning visual content, alongside robust booking systems and a user-friendly website, will significantly enhance your competitive edge.

  • Identify your niche in the travel market
  • Develop a comprehensive business plan
  • Navigate legal requirements with professionalism
  • Secure funding through innovative strategies
  • Create unforgettable experiences for your customers
  • Leverage social media and SEO for marketing
  • Build strong partnerships within the industry
  • Incorporate tools like Desygner for marketing materials

In closing, stepping into the world of travel entrepreneurship is both exhilarating and demanding. With meticulous planning, unwavering determination, and harnessing the power of technology and partnerships, you are well on your way to creating a successful travel business that stands the test of time. Remember to stay adaptable, continue learning, and always keep the customer's experience at the heart of everything you do.

Ready to embark on your journey? Sign up at Desygner today to kickstart your travel business with captivating visual content.

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How to Become a Travel Agent—Because, Believe It or Not, the Industry Is on the Rise

By Scott Bay

How to Become a Travel Agent—Because Believe It or Not the Industry Is on the Rise

There’s a reason “how to become a travel agent” has been a continuously trending search phrase on Google—it is a career path that offers a flexible work environment and schedule, ample travel opportunities, and an immersion into a supportive world-wide industry. It's a surprise to some in 2023: Once the internet became widely available, it was largely believed that needing a travel agent was obsolete. However, even though the brick-and-mortar agencies with punny names in strip malls have vanished, the career is on-the-rise .

New software options are making it easier than ever for people to make money planning trips, either as a side hustle or as a full-time business. That’s why Cherikonda, India-based stay-at-home mother, Maya Kapoor-Miller, decided to enter the professional world as a travel agent this year, at 31. “I knew nothing about the travel industry prior to signing up,” says Kapoor-Miller, who decided to use San Francisco-based booking platform Dreamport to establish her online travel advisor business. “It is my first business in life, and the only one that you can start with no investment.”

But there's also a rise in demand. When people ventured back into the world after the pandemic, travel agents saw an overwhelming amount of business . And that momentum hasn’t stopped—when travel is complicated, like it was in 2020 and 2021, travelers turned to professional trip planners to create a seamless vacation. For better or worse, traveling has remained complicated and chaotic, with new rules being implemented (like Americans needing to pay a fee to visit Europe in 2024 ) and airline strikes and staffing issues. Offloading all of the nitty-gritty details to someone else is more appealing than ever.

For those entering the field, there's also the age-old motivator: a love of travel. 

Shelton Ellis, who is based in North Carolina, recently saw these opportunities and left behind more than 20 years in public relations and global advertising to turn his passion into a career. “I was born with a wanderlust that would wear Rick Steves out,” Ellis says. “I decided to take the leap and follow that lifelong yearning. Transitioning into this role was really about learning how to monetize what I'm passionate about.”

Whether you are looking for a new career path or a lucrative side-hustle—or simply curious about those taking the plunge—here’s how to become a travel agent, from the qualifications and education required, to anticipated earnings, according to those who have made the shift in the past year. 

What exactly does a travel agent do?

Travel agents, or travel advisors (the term is mostly interchangeable), manage everything that goes into a trip for their clients: the flights, car transfers, accommodations, restaurant reservations, and more—they even inspire the itinerary. The reason people turn to travel agents, aside from having a helping hand during any travel chaos , is also to tap into the travel agent’s first-hand knowledge of destinations, and their industry partnerships, which often lead to perks such as hotel upgrades, ideal airplane seats, and experiences that can’t be found on a search engine.

“You have to remember that as a travel agent, you will be a guide for people during their happiest moments—family reunions, weddings , baptisms, and once-in-a-lifetime experiences that people have dreamt of,” says Kapoor-Miller. “It has been one of the most rewarding aspects of being a travel agent. You navigate people, inform them, and help them choose.”

So, how do you become a travel agent?

There are many ways to become a travel agent, from joining an existing travel agency , to starting an independent business from the ground up. Others are opting for one of the buzziest start-ups in the travel industry, Fora . When it launched in 2021, the software company, which trains and provides search engine-optimized profile pages to advisors—at one point had a waitlist of over 30,000 people eager to begin a part-time gig. Travel photographer and Condé Nast Traveler contributor Amanda Villarosa is currently in the process of joining.

“I'm the person that friends and family come to for travel recommendations, tips and tricks, and general travel advice,” says Villarosa. “After discovering Fora and looking into it, I realized that it could be the perfect side-hustle, considering I'm already so involved in the industry.”

With additional flexibility, Villarosa was able to move from New York City to splitting her time between Denver and Los Angeles . She says that the sign-up was quite straightforward. “You're given a dedicated Fora email and have access to advising tools and fellow Fora advisors,” she says. “The training is in the form of Zoom meetings and videos, which you have the option to watch at your own pace. Once completed, you take a certification quiz and you're on your way to advising.”

The other ways in are slightly more involved. To begin an independent practice, you go about it like many other businesses. You will have to create an LLC, establish a business name, cultivate marketing materials, build a website, find clientele, and more.

Ellis found something in the middle, choosing to connect with an established travel agency. “Don't be afraid to reach out to an agency looking to take on new advisors and is willing to mentor," says Ellis. "I was fortunate to learn so much from Annie Chambers, the owner of Crafted Escapes , who has seven years in the business.” He now knows the ropes on everything from using itinerary-building software to destination-specific training, to the sales and marketing aspects of the trade.

Is there required education or qualifications?

Ellis says that there's no certification, per se, required to become a travel advisor, but there are countless training courses available like Departure Lounge ’s classes on navigating the industry through hotels and tour operators. He said it’s also important to stay on top of travel trends. Ellis recently completed travel agent training programs provided by premier cruise lines such as Virgin Voyages , Ritz-Carlton Yachts , and Cunard to help agents sell their products more accurately.

How much does a travel agent make?

What a travel agent earns depends on how many trips they successfully book for their clients. The entire model is commission-based, meaning agents earn a percentage of the total cost of the vacation they orchestrate. Many travel advisors choose to charge a flat-rate planning fee in addition to their commission, but balance is key—if you charge a high planning fee, it could lead to potential clients going elsewhere.

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Fora ’s website states that “some of our full-time, expert advisors earn well into the six figures (or beyond).” So a lucrative career may be on the horizon, for those who are able to build a robust client base and excellent industry connections.

How much you make can also depend on where you live around the world. “I am being paid in dollars,” says India-based Kapoor-Miller. “So the currency fluctuations of the local exchange rate are not something I am worried about.”

What are the key skills required to become a travel agent?

“Travel agents need a mix of customer service, communication, destination knowledge, organizational, and problem-solving skills,” says Kapoor-Miller. “But I would say that adaptability, flexibility, curiosity, and cultural sensitivity top them all—you have to put yourself in other's shoes, and understand the requirements, hopes, and expectations of your clients along with any worries and questions they may have.”

It’s vital to have a passion for traveling, even the aspects of the process that aren’t as exciting, such as learning about new airline routes, train schedule updates, and industry news. “It can be an information-heavy hustle, and I believe it's important to be excited about it as that energy definitely transfers to your clients and partners,” Villarosa says.

Should travel advisors choose a specialization?

Many travel advisors have found success through becoming an expert in a few types of travel and destinations. “It's important to become an authority and learn as much as you can through personal experiences and continuing education,” says Ellis. “As a proud member of the LGBTQIA+ community , an avid snow skier, and scuba diver, I know not only the popular destinations but others that are off the beaten path, equally safe and adventurous for all travelers.” This helps travel agents establish a competitive edge, and hopefully convince potential clients to choose them for their expertise.

What are the benefits of being a travel agent?

“Flexibility tops them all,” says Kapoor-Miller. “And the ability to start without industry knowledge. If you worry that you are too old for this job, the good news is that this is a job you can enter and enjoy at any age.”

Another great perk is the "Familiarization trip,” says Ellis. “Tourism boards and hotels invite agents to visit and familiarize themselves with a particular country and its properties. After all, any accomplished salesperson should learn everything they can about their products first-hand...even if they're in Bora Bora.” It's hard work, but someone's got to do it. 

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How to Start Your Own Travel Agency

Last Updated: March 22, 2023 References

This article was co-authored by Laura Krueger & Michelle Donson and by wikiHow staff writer, Christopher M. Osborne, PhD . Laura Krueger (right) and Michelle Donson (left) are Travel Specialists and the Founders of LM Media Worldwide, a free service that sources and negotiates contracts for hotel rooms and meeting space needs. With a combined 30 years of experience, they specialize in hospitality sales, contract and rate negotiations, room reservations, and wedding planning. Laura holds a BS in Business Management with High Honors from Rutgers University and has directed several sales teams, negotiated thousands of contracts, and consistently exceeded national sales goals for hotel chains such as Wyndham, Radisson, and Starwood. Michelle holds a BS in Hospitality Management from the University of Delaware and has worked in group sales and banqueting for Marriott and directed several sales teams with InterContinental Hotel Group, Wyndham, and Starwood. Michelle has also earned the prestigious “Salesperson of the Year” award twice consecutively for Wyndham Hotel Group’s national sales team. LM Media Worldwide is trusted by Kleinfeld Hotel Blocks, Marriott, Rosewood Hotels & Resorts, Melia Hotels & Resorts, Gaylord Hotels, Kimpton Hotels & Restaurants, Wyndham Hotel Group, and Mandarin Oriental Hotel Group. There are 10 references cited in this article, which can be found at the bottom of the page. This article has been viewed 3,358 times.

While the role of travel agents and travel agencies has changed greatly in the internet age, it’s still possible—if surely challenging—to start your own travel agency and succeed. To have a real chance at success, build up your knowledge about the travel industry and make connections with businesses, organizations, and individuals within it. At the same time, take all the measures necessary—such as creating a business plan—in order to start a small business. Then, identify and cater your business towards your likely client base—and do everything you can to make them happy travelers!

Building Your Expertise and Focus

Step 1 Build your knowledge of and experience in the travel industry.

  • Learn broadly about different aspects of the travel industry, such as air travel, rail travel, cruises, hotels, resorts, tours, and so on. At the same time, build your expertise within particular elements of the industry—such as becoming an expert on a popular vacation locale (for instance, France) or type (for example, rail excursions).

Step 2 Determine the type of travel agency you’d like to operate.

  • Operate a travel agency from home.
  • Operate as a franchisee for an existing travel industry conglomerate.
  • Build connections with major players in the travel industry but remain an independent agent.

Step 3 Investigate whether it’s realistic to seek out commissions.

  • High-end resorts and cruise lines are more likely to pay commissions these days. So, if you focus you agency on luxury resorts, it may be possible to earn significant commissions.
  • Most travel agents now make their money from fees charged to clients for the services they provide, rather than commissions paid by airlines and the like.

Step 4 Contact large travel industry organizations about referral benefits.

  • It may help you draw in customers if you’re able to offer package deals from a wide range of well-known travel businesses.
  • However, you may also be required to work exclusively with one organization, so weigh your options and get clarification on the finer details.

Step 5 Become an active member of professional organizations in the field.

  • In the U.S., examples of relevant professional organizations include the American Society of Travel Agents (ASTA), [5] X Research source the National Association of Commissioned Travel Agents (NACTA), [6] X Research source and the International Air Transport Association (IATA). [7] X Research source
  • Professional organizations often offer educational opportunities such as webinars, online forums, and refresher courses.
  • They also usually include online databases that may make your name more visible to potential customers.

Starting a Small Business

Step 1 Check the laws surrounding starting a business where you live.

  • If you’re unfamiliar with the process of starting a small business, consider hiring an attorney who specializes in this field. Also consult any small business association that operates where you live, such as the SBA in the U.S.

Step 2 Develop a list of your start-up needs and estimated costs.

  • This information will make up an important component of the business plan you’ll need to create.

Step 3 Project your anticipated cash flow for at least your first year in operation.

  • Realistic cash flow calculations also serve as a “reality check” as to whether your business has the potential to succeed. Now is the time to make changes to your business strategy, rather than waiting for your business to struggle mightily.

Step 4 Write a business...

  • A typical business plan includes an executive summary, general company description, products and services description, marketing plan, operational plan, organizational structure description, and financial plan.

Step 5 Scout out suitable locations for your office.

  • Consider working with a commercial real estate agent who can help you find the ideal office space that’s within your price range.

Connecting with Customers

Step 1 Identify your target client base and focus your business on it.

  • Demographic data may be available from government agencies in your area, while travel industry and small business organizations may have access to useful data as well. You might also consider hiring a consulting firm to help you identify your target client base.
  • If your target client base is senior citizens traveling to Europe on group tours, for instance, you’ll probably want a different marketing strategy than if you’re targeting college-age travellers heading to beach resorts.

Step 2 Create a business website that is suited to your target client base.

  • If you aren’t confident in your ability to build a great business website, hire professionals to do the job for you.

Step 3 Build a marketing strategy that aligns with your website and target clientele.

  • Depending on your local market and target client base, your advertising may focus on social media, TV or radio, print media, or a combination of several options. Don’t overlook the exposure benefits of joining a local chamber of commerce or business organization.
  • Once again, hiring professionals—in this case marketing consultants and/or an advertising agency—may prove to be a worthwhile investment.

Step 4 Build professional relationships with clients rather than just selling to them.

  • Listen to your customers instead of just pushing particular travel deals on them. Return their calls and emails promptly. Work hard to rectify issues as they arise. Give your clients a reason to come back to you next time they plan to travel, and to tell their friends to do the same!
  • As a salesperson, your job isn’t to convince the customer to buy something they don’t want. Instead, it’s to help them to realize that you’re offering something that they do want.

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12 Travel Business Ideas

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If there is one thing most people can agree on, it’s that traveling is one of life’s great pleasures. Exploring new cultures, visiting the world’s great wonders, spending days following your instincts and trying exotic foods — there’s a lot to love about discovering new places.

If you want to take your love of travel to the next level and start a business to serve your like-minded wanderlusters, you should consider these fun and profitable travel business ideas.

start your own travel business

What is a travel business?

There are two overarching types of travel businesses worth considering. First, you could think about starting a business that provides services or goods for travelers — running a hotel, for example. The second option is to start a business that you can run from anywhere in the world while you yourself travel. In many cases, this type of business revolves around travel, such as working as a travel writer and writing stories about your latest adventures.

What makes a travel business idea a good one?

A good travel business should combine two things: reliability and excitement. When you run a travel business, your clients need to be able to trust you. They need to feel confident that the tour group you run is legitimate and will show them the best sites. Or that the blog you run about the best inns on the east coast actually gives honest reviews.

At the same time, you need to offer services or create content that excites your customers. Introduce them to sights off the beaten path. Help them unwind and relax while on their vacation. Find a way to create trust amongst your customer base while offering them an experience they can’t find anywhere else.

How much do you need?

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

12 travel business ideas for 2021

If you’re unsure of what type of travel business ideas could work for you, keep reading for some popular options. These ideas range widely and you should put your own creative spin on them. At the end of the day, think back to your passion for traveling. What services or products have made the most difference to you on past trips? What did you feel was missing? Can you find a way to make a living on the road while capitalizing on your skillset? Chances are, you have more ideas at the ready than you think.

1. Modernized bed and breakfast

B&Bs have been popular for decades — they outlive trends and are clearly here to stay. But why not step things up a notch and find a way to modernize the bed and breakfast experience a little bit? Make sure your rooms are outfitted with nice televisions so guests can enjoy a movie night in their cozy room. Offer unique culinary experiences. Decorate in a way that feels timeless but fresh at the same time. A bed and breakfast is a smaller operation than a hotel and is a great way to break into the hospitality business. If you need a little help funding your bed and breakfast, consider one of these financing options.

2. Off-the-beaten-path tour guide

Tour groups are a dime a dozen. But if you can offer a unique tour, you’ll be able to stand out from the competition. What do you love about your city? Maybe you can find the best coffee, chocolate, or salty treats at your local shops and restaurants. Organize a foodie tour of your town that highlights how your local delicacies are made. Of course, you’ll have to include tastes of all the local treats.

Or consider organizing a tour of some lesser-known sites. Surely there is a natural activity or historical site that tourists haven’t caught onto yet. If you can give your travelers a taste of local life or make them feel like they’ve uncovered something special, then your tour guide business will thrive. Maybe some locals will even join in on the fun.

3. Glamping

Here’s a fun fact for you: By 2025, experts estimate the glamping market in the United States alone is projected to reach a revenue of around $1 billion. It sounds like the great outdoors is getting a little fancier. What exactly is glamping? Glamorous camping.

Glamping combines nature with the comforts of home, and usually Champagne. That’s right, after a long day of hiking or river rafting, campers can return to decked-out campsites that offer spa treatments, wine and gourmet meals. The perfect combination of adventure and relaxation. If you can create a campsite that melds the best parts of nature with resort living, you’ll be in business.

4. Remote travel agent

Long gone are the days of travel agent offices. The truth is, thanks to the internet it’s easier than ever to plan a trip. Anyone with a computer can choose between hundreds of flights, hotels and restaurant reservations. The ease of access is great, but the time it takes to weed through those options might not be available to everyone. This is where a remote travel agent comes in.

You’ll work out of your own home which saves the customer costs on overhead expenses. For a more affordable price, remote travel agents can help busy travelers plan their next vacation from anywhere in the world. Help them book the best hotels, unique activities and provide them with all of their important travel bookings and documentation.

5. Travel consultant

Even though their job titles sound similar, a travel consultant is different than a travel agent. A travel consultant usually specializes in solving complex travel issues. For example, they may specialize in helping adoptive parents travel abroad to make the task of adopting a child from a foreign country run smoothly. Or they might assist businesses with complex assignments like learning how to cater to new cultures during business deals. Travel consultants generally focus less on tourism and more on helping iron out logistical issues.

6. Travel photographer

As a travel photographer, you’ll have plenty of options for making money off your passions for travel and photography. You can sell photos taken while traveling to newspapers, magazines and websites. Or you can sell your favorite shots in your own online shop. You could license your gorgeous photos of Paris or Peru to companies that create goods like calendars or art prints. Perhaps you want to help create stock photography for big companies like Getty Images. Point being, we live in a very visual world and there are plenty of options for starting a travel photography business.

7. Create a haunted attraction

Want a surefire way to make sure your hotel or guided tour drum up enough business? The solution is easy: Make it haunted. This may seem like a business better suited for Halloween time, but people are ready to get their scare on year-round. These haunted attractions do particularly well in historic locations like towns on the east coast where there are plenty of ghost stories to go around. Do some research and then let your imagination take care of the rest. You might want to load up on business insurance just in case your haunted attraction is too scary.

8. Teach cultural classes

It’s time to share your unique culture with the world. Offer fun classes for tourists that will make them feel like locals, whether that be a Creole cooking class or an art class that captures a local style of painting. Help tourists pick up a skill that they won’t learn anywhere else, like how to make an authentic cup of Turkish coffee or bake a truly Parisian croissant.

9. House or pet sitting

Sometimes a travel business does its best work when helping travelers look after what they left behind. House or pet sitting can be a great side hustle to take on if you’re looking for a little extra cash. Of course, you could always start a larger business like a kennel that takes care of beloved pets while their owners are jet-setting around the world. Some people are even willing to pay for plant hotels that keep their plants in tiptop shape until they return from vacation. Consider a travel business that will give your customers peace of mind while they are far from home.

10. Travel blogger

You’ve traveled the world and, boy, do you have some good stories to tell. So why don’t you then? By starting a travel blog, you can make money by sharing your experiences. You can offer up travel advice, share photos from your journey and review restaurants and hotels. Once your blog picks up some steam (aka gets a decent amount of pageviews and monthly visitors) you’ll be able to make money from ads hosted on your website, sign up for affiliate programs, or create sponsored content for brands. If this sounds like your ideal business, this guide can help you start a travel blog.

11. Ecotourism

Sustainability is all the rage right now and for good reason. It makes sense that those who value exploring the world want to keep it safe. Which is why ecotourism (also known as green tourism) is such a potentially profitable idea. Essentially, ecotourism allows travelers to learn about local culture and wildlife in a low-impact way.

Generally, these types of tours or services (like hotels) try to minimize the impact of traveling while giving tourists the education and tools to help positively impact the environment and community they visit. Many travelers are even willing to spend more on hotels if they are environmentally friendly. If you can find a way to show tourists a good time while helping them make a positive impact, you’re sure to have a popular business on your hands in no time.

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12. Home rentals

Do you have a gorgeous pool house just waiting to be turned into an oasis for weary travelers? Consider starting a home rental business. You can list any rooms in your house that are available to rent out (or even your entire house if you’re headed out of town yourself) on home rental websites like Airbnb or HomeAway. If you live in a popular area where hotels are particularly pricey, then you may be able to fetch a pretty penny by allowing customers to rent rooms in your home.

The best part is, you get to set your price. You only have to rent to people who can meet your price and who you think would be a good tenant (Hint: They need as many good reviews as you do). This can be an ideal business for bringing in extra money to help fund your next vacation. Just make sure that your town, apartment complex, or homeowners association allows you to rent out your property and that you’re following proper regulations.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

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How to Start a Travel Business From Home

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Breaking into the travel business is a good way to start a service-based business from home. You can base your business on referring travelers to travel companies, or you can make money by booking their reservations yourself. You also have options when it comes to how you will conduct your travel business.

You may, for example, book all types of travel for your clients or choose a specific niche, like destination-based bus tours or trips to a specific resort. No matter how you choose to structure your business, you'll have an opportunity to earn money while helping others to enjoy visiting new places.

Educate and Upskill Yourself

Look for training opportunities before you start your own travel business. For example, you may take a community college travel agent course that introduces you to different types of bookings, reservation software and the legalities of running a travel business. Consider joining the American Society of Travel Agents for webinars and other educational material specifically for your new industry.

Choose the Business Model

Decide whether you will start your business as a referral agent, sign on with a host agency, or start an independent travel business from scratch. As a referral agent, you will refer clients to travel companies and receive a referral fee for each person who makes a reservation. If you sign on with a host agency, you will use the host agency's contacts to book reservations with a range of companies and receive travel agent commissions for bookings. If you decide to start an independent travel agency, you will likely have to make your own contacts and negotiate commissions for your bookings.

Evaluate the Benefits of Niching

Evaluate whether you want to sell all kinds of travel or start a niche travel agency. Sometimes focusing on a specific area of travel, such as adventure travel or honeymoons, makes it easier to target a specific type of customer and slims your competition.

Negotiate Fees and Commissions

Contact travel companies if you will start a referral business or an independent travel agency from home. Negotiate referral fees if you will be a referral agent. If you will start an independent travel agency, negotiate contracts that includes commission amounts for each booking you make.

Contact the Airlines Reporting Corporation to apply for wholesale rates and commissions on airline and Amtrak bookings. For commissions on international flights contact the International Airlines Travel Agent Network (see Resources).

Sign With a Host

Sign on with a host agency if you prefer to conduct your business under the umbrella of an established agency. You will book reservations using the host agency's system and contacts. In most cases, your business will split commissions travel companies provide with the host agency. You may be charged a startup fee and monthly fees to work with some host agencies.

Invest in a Reservation System

Consider paying for a computer reservation system if you will start an independent travel agency without the help of a host agency. This may enable you to book a wider variety of reservations directly with travel suppliers. Many travel companies will not require you to use a CRS to make reservations, however.

Create a Business Plan

Create a business plan. It should include your startup costs and how you will fund your business. Your business plan should also include details about finding customers. In addition, your business plan may better help you to stay on track if you include details about how you will keep your business running until you start to earn a significant profit.

Get a Business License

Get a business license. Most states require this of all businesses, regardless of whether they are home-based. Contact your local department of licensing and inspections or a similar agency to learn whether you will need travel-specific licenses or permits to run your business.

Join Travel Associations

Secure membership with travel associations, including the National Association of Commissioned Travel Agents. Travel association memberships may boost your image as a travel professional, and open doors to commission and training opportunities.

Purchase Liability Insurance

Get error and omissions insurance for your home-based travel business. This will cover you in the event that you make an error and your travel client sues you for it. You may have to reimburse clients for some of your mistakes out of your own pocket, however, as error and omissions policies often have a deductible. For example, your policy may require you to pay the first $1,000 of any claim out of pocket.

Set Up an Office

Set up a home-based office or area in which you can make reservations and handle other business tasks. You will need a computer, printer, telephone and fax machine.

Spread the Word

Create a website for your travel business. You can use this website to let potential clients know about your travel services and even book their own travel online. Spread the word about your travel business. Advertise with fliers, print ads and online ads. Use radio and cable advertising opportunities to advertise as well.

  • Consider signing on with a host agency if you want to use a CRS. Often, these agencies provide inexpensive access to such systems, and many provide CRS training as well.
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Jordan Meyers has been a writer for 13 years, specializing in businesses, educational and health topics. Meyers holds a Bachelor of Science in biology from the University of Maryland and once survived writing 500 health product descriptions in just 24 hours.

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How to start a travel agency

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There's no point beating around the bush – the travel industry was one of the biggest losers of the coronavirus pandemic.

Various lockdowns forced the nation to stay indoors, while holidaymakers were banned from travelling abroad. According to ABTA, a trade association for tour operators and travel agents in the United Kingdom, this has led to nearly 100,000 job losses in the sector.

However, from the ashes rises new life for the tourism sector. Market analysts have stated that post-Covid, holidays and experiences will be one of the most sought-after activities for the average traveler.

As a small travel agency, you won't be able to compete with the bigger giants in terms of price, but you'll be able to offer a more bespoke customer experience – perfect for the more selective needs of the post-pandemic consumer.

But how do you set up a new business in an industry that's still recovering?

Our experts have been providing guidance for small business owners throughout the turmoil of the past 18 months. We're here to help. In the below guide, we'll take you through the current rules and regulations for setting up a travel firm, as well as the highlights, the pain points, and the support that's available.

So buckle up your seatbelts as we set course for travel agency startup success.

There's a huge amount of planning that needs to go into launching a travel agency. Thankfully, one area which needn't cause undue stress is creating a website to promote your business. Thanks to modern templates like the one below , you can create one of your own in under an hour.

Travel Agency Website Template

At Startups.co.uk, we test and rate website builder tools, and we've identified Wix as one of the best you can choose for creating a business site. Wix even has a selection of  custom website templates designed specifically for travel agencies  – you simply drop your own company information, wording and preferred imagery into your chosen template. Better still, it's completely  free to try  for yourself.

The steps toward starting a travel agency:

How has covid-19 affected the travel agency industry, the travel agency market: developing a niche or usp, costs to start a travel business, financing your travel agency, how much can i earn as a travel agent, travel agency trade associations, tips for travel agency success.

At Startups.co.uk, we're here to help small UK businesses to get started, grow and succeed. We have practical resources for helping new businesses get off the ground – you can use the tool below to get started today.

What Does Your Business Need Help With?

Tourism and travel was hit hard by the coronavirus pandemic. As global borders closed, even the biggest airlines have lost millions as they struggled to cope with a near-complete loss of consumers and a lack of government support outside of the furlough scheme.

Indeed, according to ONS figures, monthly air passenger arrivals to the UK fell from almost 7 million in February 2020, to 112,300 in April 2020. That's an unprecedented drop of 98.3%.

Thankfully, if you're hoping to start a travel agency business  now , you're jetting off at a much better point than the sector found itself at one year ago.

In the UK, coronavirus restrictions have lifted and air travel is once again permitted for tourism purposes. Plus, with the large number of government guidelines which are being constantly updated, many consumers are looking for a curated experience to help guide them through the challenges of PCR tests and vaccine passports.

How has COVID-19 changed holidaymakers' behaviours?

Post-Covid, there will likely be a surge in travelling as people take advantage of airlines and train travel opening once again. Indeed, when the first announcement that lockdown restrictions would seen be lifted came, holiday bookings surged.

There are many reasons that the current demand could surpass previous tourism levels.

Psychologically, the coronavirus pandemic is leading many people to hunt for more experiences following 18 months of being stuck in one location, meaning many more consumers are getting itchy feet.

Remote working has also enabled people to travel much more than in previous years, as annual leave becomes more flexible and people can work from anywhere.

However, there are still concerns amongst some UK travelers that our soaring coronavirus cases might cause some countries to close their borders. This is making many people more wary about booking ahead.

Reassuring policies, such as refund protection, are therefore a good idea for new travel agencies.

Setting up as a travel agent shouldn't be confused with being a tour operator.

The difference is that the former sells the holidays, while the latter organises them. It's possible to set up as an independent tour operator but there is a lot of competition for big firms that have the buying power to keep prices lower. Travel agency ideas could include bespoke holidays on a particular theme or to a particular region – think about what will make you stand out.

Travel agencies are more about selling advice to your clients than holidays. Your customers want to be reassured about how they can hire a car, or what local customs they might need to adhere to.

Post-Covid, they'll also want to know about whether they will need face masks, how long they need to self-isolate for. You should keep an eye on the gov.uk website for foreign travel and updates .

You don't necessarily need to have experience of the industry. As with most things it may help, but the most important thing is to be prepared for a steep learning curve.

For added security, you may want to consider a travel agency franchise (examples include The Travel Franchise, The Global Travel Group and GoCruise).

It's quite possible to start out as a travel agent from home with a desk, a laptop and a telephone line. You can start to build up a client base from among friends and family so it isn't technically difficult to get started.

But you do need to think bigger than this if you want the business to survive. Competing on a local level or around the high street are both non-starters to a successful business. A truly local business won't survive in such a changing market and the high street will bring you up against the big names. You need to open up to a national audience.

Look into an area that isn't well served already by travel agents. If you can find no obvious reason for this and there is apparently a need for your business, set up there. Alternatively, start a business that isn't office based and that provides something of a niche service.

Martin Jones started Freedom Direct on the back of Teletext rather than on the high street. Never intending to be a walk-in business, his main research was establishing links with the banks because he needed an £80,000 bond to start off. Links with a trade association will again help with things like this.

How much does it cost?

Premises:  If you're starting from a secondary location rather than prime retail site, rent will obviously be reduced. As above, specialised travel services are more likely to work with you remotely so it matters less where you're based. However, a remote – if cheaper – location may be a turn off when it comes to recruiting staff. This is not generally an industry where staff is highly paid but there is competition to recruit good people in the first place so additional perks may work well.

Staff:  Look for people who've worked in the industry before who'll be attracted to the discounted holidays and offer them good working conditions. Roughly speaking, salaries are on a par with office work but as with all jobs you should expect to pay more for extra talents (such as languages) or experience.

Advertising:  Getting your name known is as important as in any new business. Local newspapers, yellow pages and Teletext are all good ways – although decent regular adverts aren't cheap. Word of mouth is effective but be aware this isn't an industry where repeat business necessarily follows. An established client base will pass on word of your excellent service to its friends but intense competition for price means people will always shop around – even if they end up coming back to you. You will have to constantly address and re-address service, quality and value for money and let people know about it.

Internet:  The buying public has grown used to shopping around online even though it doesn't always want to buy online. Use the internet as an additional advertising or information tool to bring people in and answer basic questions. Then offer personal service and advice for their queries. That way both you and your potential clients save time and effort by having all information to hand when sorting out the details of the holiday. The web builders below are a great cost-saving option for any business that wants or needs a professional looking site.

Wix (web builder)

wix-logo-su

Squarespace (web builder MAIN)

Squarespace logo

To help itemise the costs needed for your travel agency business plan you may find it useful to download our free business plan template .

Setting up a travel agency takes money. You might be starting the business with the money you've saved; however, in many cases, people will raise capital to get started. Fortunately, there are a number of options available:

Startup loans – the Startup Loan company is a government backed scheme where you can borrow up to £25,000 with a fixed interest rate of 6% p.a.

Business loans – business loans are similar to a startup loan, except that they are not just for new businesses and don’t have the same caps.

The travel industry is commission-based so every time you sell a holiday for a tour operator they give you a percentage of the fee. This is where getting your name known will be important, though, as international tour operators aren't going to offer an unknown business favourable rates. Commission varies a lot.

Striking an agreeable commission agreement will become easier once you are a member of a trade association – in fact they're unlikely to look at you without. Travel agents don't give out individual commission rates for obvious reasons but there is a general idea within the industry.

Minimum commissions start at around 10% but the high street names will be getting around 18%. So you'll find it very difficult to compete if you are at the lower end of the scale.

Cash management is another issue of which you need to be aware. The customer will pay you a deposit on the holiday when they book it but the remaining amount won't be paid until about eight weeks before date of departure. Only then will you receive your commission from the tour operator. However good cash management in the booking season of January and February will see you better off in the summer months.

Overall you need to be aware that being independent will not yield big money initially unless you can find a niche market that pays well. If you can find a consistent market for specialist holidays to far-flung destinations this may happen sooner.

The amount you earn really does depend on a simultaneous ability to sell to customers and to strike deals with the suppliers. So at the forefront is the need for excellent service to both of your customers: the holidaymakers and the tour operators.

Get the balance right and you might just have the ticket for success.

Trade associations are clearly important to the success of a travel business, if you want customer and industry confidence it seems you can't really start up without one.

Global Travel Group  is specifically aimed at start up businesses, this association runs as a franchise to provide licensing and bonding to independent travel agencies. It provides support, IT booking system and national tour operator deals while allowing agencies to run as independent businesses under their own names.

  • Membership costs start from £14,995 plus VAT, with lifetime and lease options available
  • The agency owner is free to sell after three years with the membership passed on as an asset to the new owner
  • Also Global Travel Group will provide booking system technology as a part of the fee
  • for further information visit their  website .

ABTA  is the best known of the associations with the largest membership of agencies and tour operators. It will ensure you are taken very seriously from day one but as such its membership is exacting in its rules and not cheap. Start up companies may wish to progress to ABTA when they are more established.

  • Business must demonstrate a minimum paid-up share capital or proprietor's/partners capital of around £30,000, but this is flexible
  • All members are required to provide a bond to reimburse clients in the event of the member's financial failure
  • Registration fee of £330 plus VAT to be submitted with application form
  • And once offer of membership made, one off entrance of £1,200 plus VAT
  • Plus additional annual subscription fee, from £817 per year, depending on the size of the business

Look after your staff:   Reduced rate holidays will prove a powerful incentive to lots of people wanting to work in the travel industry. But you need to attract and retain good people who are interested in the work and who can communicate with customers and represent you business well. Offer training and incentives and if you can, pay above average salaries. You'll be rewarded with loyalty in a competitive industry.

Have a national focus:   Although you may be a local independent travel agent it doesn't mean you should have a narrow local focus. You need to appeal to a national audience to ensure success because the market changes so fast. A national focus will mean tour operators will be keener to deal with you and therefore your holiday selection will be more extensive.

When to go for profit:   Don't look for profit in the first couple of years but go all out to make your name known and get as much business as possible. Once this is achieved you'll have increased bargaining power for your commission rate and access to a greater number of holidays – and hopefully will be able to start looking at profit and budgeting.

Useful contacts

  • Association of British Travel Agents (ABTA)   www.abta.com
  • Air Travel Organiser's Licensing (ATOL)  www.atol.org.uk
  • Global Travel Group  www.globaltravelgroup.com
  • Travel Trust Association (TTA)  www.traveltrust.co.uk

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start your own travel business

How To Start A Travel Business In 12 Steps

  • June 24, 2021

how to start a travel business title image

It takes a lot of guts and inner strength to start a business. But it seems since the pandemic there are more people than ever before taking this leap of faith.

BBC News reported a record year for business start-ups in 2020…

start your own travel business

The first thing to understand is that there are many types of travel businesses you can start. 

For example, you can open a shop, start a travel website or become a home-based personal travel consultant. Each of them comes with its own specific challenges.

In this article we will show you how to start a travel business in just 12 steps.

1) Choose the type of travel business you want to run

Open a shop

Contrary to popular opinion, a retail travel shop is still a fantastic business model. You just need to make sure you have the right travel options and trusted brand for customers that prefer to visit you in-store.

However, opening a store doesn’t come cheap. Beyond the rest of the steps below you’ll have to deal with landlords, rates and all the sundry fit-out costs. There are far more cost-effective ways to start a travel business before committing to this kind of expense.

Develop a travel website

Building an effective travel website is not for the faint-hearted. You could start with a blog and grow, but creating a live-bookable-site that customers can use themselves will take a huge investment of time (if you can code) or money (if you outsource).

That’s before considering the competition. Remember, travel websites are ten-a-penny and there are huge brands out there. If you plan to compete online for site visitors, you’ll need deep pockets to compete with businesses that can afford millions of pounds in TV, radio, outdoor and online ads.

There’s also the fact that many customers have been stung by sites with cheap offers who actually provided little to no recourse when airlines or operators go bust. Cheap offer sites in general now have a reputation problem.

Become a Personal Travel Consultant

This is one of the least-expensive and fastest routes to start a travel business.

More than that, the global pandemic has shown travellers now truly understand & appreciate the value of a Personal Travel Consultant. Someone who’s there to support them, versus the cheap, stack ’em high, faceless companies who’ve shown their true colours in customer service in recent months.

All of this means Personal Travel Consultants (and your new business) will be more important than ever to all the people out there excited to book holidays in the future. 

2) Do the boring but necessary bits 

To run any professional travel business, you’ll need to fulfill all the legal requirements and licenses required. 

The good news is that you don’t need any experience or official qualifications to become a travel consultant, so in effect anyone could do it.

Of course, you’ll need to build up fantastic knowledge of the travel industry so that you can provide a great experience for your customers.

Exclusively at The Travel Franchise, you get given full initial travel training , plus a Personal Travel Coach who’s there to support you as you build your travel knowledge over time.

If you go it alone, it will greatly increase your chances of success if you join an association. You’ll be taken more seriously and it will build trust with customers;. 

The most widely recognised trade association is the Association of British Travel Agents (ABTA). Although this is also the most expensive and therefore aimed less at start-ups. 

Also, you must have Air Travel Organisers Licensing (ATOL) which allows you to sell airline tickets. Without it you’ll only be able to sell accommodation and ground transport, which isn’t much use for your customers. 

To run any travel business in the UK means dealing with an increasingly regulated market. 

It’s becoming even more stringent with the introduction of The New Package Travel Directive. This directive protects European travellers’ rights when booking package holidays. However, the regulations are purely in place to protect consumers, not to make business within the travel industry difficult.

If this seems overwhelming… The good news is, when you join The Travel Franchise, all this is handled for you. You’ll benefit from all our existing ATOL and ABTA licenses. Plus, our legal and travel-trade team’s know-how and experience will continue to support you. 

This means that you don’t have to spend time figuring out how to navigate all the important stuff above and you can focus on what you love most: Creating special memories and organising amazing holidays.  

3) Build your product base 

It seems obvious, but it has to be said. You can’t run a travel business unless you have something to sell. You’ll need flights, hotels, transfers, attractions tickets, guided tours, across different destinations. 

But where do you get all this from? Well, there are 2 paths up ahead. 

You’ll need to make a list of companies you can approach and you’ll need to ask them permission to sell their packages. The well established operators will have lots of questions for you, as they’ll want to associate with professional businesses. 

If your travel business is just starting out, you are unlikely to be in a position to demand a great % to keep as your commission, which means generating income will be harder (as you’ll need to sell more holidays).

Equally it might be worth looking up negotiation skills and watching a few videos to get yourself prepared. 

Once you have some suppliers/companies to work with, great. But it doesn’t end there. You’ll need to maintain those relationships and grow them. Which will require time, effort and plenty of patience.  

Join another company which has all these existing supplier relationships in place. 

Every company is different, but at The Travel Franchise we have over 450 suppliers and millions of options already in place, which you’ll gain immediate access to when you join. 

This will dramatically accelerate your new business, and will mean you can hit the ground running, selling all kinds of travel. Your shop window will be full of exciting products to sell.  

We’re also a major part of the Hays Independence Group. This is the largest independent travel agent in the UK, giving us around £2 billion in buying power. All of this means we get the best commercial terms (and commissions) around. So you can earn more, right from the start.

start your own travel business

4) Find your niche

One of the mistakes some people make when it comes to starting a business is they want to sell everything to everyone. You may be thinking if I’m just starting out, why would I limit myself? But by not having a niche or a specialism you’ll be reducing your chances of success and you may well get lost amongst the noise online, in such a competitive industry. 

Having a specialism, a niche, will help you to:  

  • Develop your expertise faster 
  • Differentiate yourself 
  • Stand out from the competition 
  • Develop a community in your niche

If you’re not sure where to start, try researching online at what others are doing, what are the trends, what are the emerging markets? Perhaps revisit what you love most about travelling, or look at your trips over the years. Is there a recurring theme? This could be your niche or a source of inspiration for it. 

It’s up to you to become an expert in the space and differentiate your business from the rest. 

It’s also important to stay ahead of current trends – such as Sustainable Travel.

Sustainable travel has been on the rise for years now. Not only is a global pandemic unlikely to change that—it could even make traveling sustainably seem more important than ever.” National Geographic

Get the best of both worlds

Because you get trained across all types of travel AND get taught how to niche-down, a Not Just Travel franchise enables you to sell any kind of travel for any budget.

We’ve seen people over the years specialise in certain types of travel, destinations and target niche audiences they love working with, alongside making more general bookings. David Walker specialises in luxury travel, Ben & Toni Rood sell tons of trips to Lapland and Liz & Ian capitalise on their knowledge of South Africa , just to mention a few. 

You may say, “it’s too late”. “It’s already been done”. “There are no niches left”. This is simply not the case. There is no one in this world that can do what you do, that can say what you say and utilise your own skills and experience. You just have to have the faith to trust in YOURSELF and make it happen. 

The best time to plant a tree was 20 years ago. The second best time is now.”  Chinese Proverb

5) Decide on a name and create a brand 

Branding is just a fancy name for creating an online ‘shop window’, a perception of your company and the products/services it sells, and ultimately who it’s for. Some areas of branding you’ll need to consider is deciding on a name, a logo and brand colours etc. 

This can cost a lot of money, if you decide to work with a professional design agency. 

If you decide to join The Travel Franchise, the good news is, this is all taken care of. The name of the brand, the logo, the lot. Almost all our franchisees operate under the already established ‘Not Just Travel’ brand, so that they benefit from all our experience and ongoing investment.

However, if this isn’t for you and you want to operate under your own brand name, no problem. We have David Walker from ‘The Travel Snob’ and Mark & Isobel McCardie who operate under ‘Rock My World’. 

6) Create a marketing strategy

Marketing, particularly online, may well take a chunk of your initial investment to get your travel business off the ground. Your marketing strategy will be largely dependent on your niche, the target audience you are trying to reach, your budget and your resources. 

What does a marketing strategy include? 

Think of “marketing” as an umbrella term, and the areas below sit under that umbrella.

There’s a lot to do, and it can feel overwhelming. 

These bullet points below are a good place to start your planning. There are both ‘types’ of marketing and the ‘different platforms’ to create a strategy for. This will get you off on the right foot. 

  • Organic posts  
  • Video, blog, case studies, testimonials, reviews
  • YouTube, Instagram, Facebook, Pinterest  
  • Organic ranking  
  • Paid ads  
  • To newsletter subscribers to convert them
  • To existing customers to keep them engaged
  • The imagery, layout, design 
  • The copy and call-to-actions

For some more inspiration in marketing strategy, and for a more detailed list on what to do, visit 10 positive actions to take when business gets quiet – it’s well worth a visit! 

If you join us, you’ll benefit from a marketing strategy which has already been tried, tested and works time and time again. You’ll also get a website ready made, with your name on it. So, you don’t have to worry.

Your travel business will also be future proofed by having our marketing team at head office behind you. Especially as this is an ever moving target, with a fierce competition. The marketing strategy you create today will be out of date and behind the rest in 3-6 months time.

7) Become an expert in what you do

To become successful long-term, like in any business sector, you’ll need to become an expert in what you do. This isn’t just about being an expert in a certain type of travel, or destination, even though that is really beneficial. 

You’ll need to become an expert at running a business. This means customer service, selling, communicating with customers, handling calls and much more. You’ll be running a business after all and that requires continuous upskilling and refining. 

This might seem overwhelming, but everyone starts from 0. The guys at Google & Apple started in their garage after all. Have your expectations set that it will be hard and will require work & determination. But also know that it’s possible to enjoy the journey not just the destination. 

Many travel business owners find things can be quiet to begin with. But, as they gain momentum, and learn their craft overtime, their success begins to compound.

Once you get one customer who loves what you do, they’ll tell their friends. You’ll learn about their interests, likes & dislikes and it’ll grow from there.

One of the things we’re most proud about is our commitment to ongoing Mentorship .

Our franchisees don’t just benefit from their initial 5 day training course, or their Personal Travel Coach. We hold weekly webinars that develop their business acumen, and build their skills with our Head of Sales & Training.

But it’s at our ongoing training events and luxury mentorship retreats where we see our franchisees take their business to a new level. 

As a franchisee you could be coming on our Millionaires Retreat or an Elite Experience for learning-packed weeks in exotic destinations.

You’ll also get access to all our holiday suppliers training, to become knowledgeable about all kinds of destinations & resorts. All this support is designed to help you become an expert in what you do. 

8) Start to build great customer relationships

Some of our franchisees admit that when they first started, they thought they would set-up a travel company and the business would just flood in. If only it was that easy… 

Rather than waiting, you’ll need to put yourself out there. Don’t wait for customers to turn up at your door, because in all honest truth this won’t happen and you’ll feel like a failure, when really your business didn’t have the chance to get off the ground.

Before anyone starts their travel business with us, we help them to create a contact list. This list is to help you figure out everyone you know, (your “life’s address book” basically) and use this as a starting point. 

The goal should be to meet as many people as possible that you can talk about travel with.

Rachel, one of our franchisees, set-up a raffle at the school fair to get herself out there and brought in a £70k booking.

Building great customer relationships is your best route to more sales. Happy customers will talk to their friends about their experience with your business and write glowing reviews about you. Outstanding customer service is what will create referrals. 

Nicola Pugh talks about this very thing in her video below. Building a 1 million pound business whilst working part-time is down to the relationships she built with her customers, that see her more as a friend than a travel consultant.

start your own travel business

9) Take on the mindset of a media company and produce helpful, entertaining content

In today’s market, you need to adopt the mindset of a media company. Don’t think of yourself just as a travel business, but as a media company too. 

That means creating awesome content so that you stay at the front of someone’s mind without having to constantly pester them for their business. 

If you can create useful, entertaining, inspirational and FREE content regularly, you’ll position yourself as an authority in the space. You’ll start to see enquiries come in from organic searches, and people will stumble across your travel business online, just from your awesome content. This is when it gets really exciting, as you won’t have to rely on paid advertising to generate new business. 

“Content” can mean, writing blogs, creating videos, recording podcasts and uploading them on YouTube, Facebook, producing case studies, eGuides. The list goes on. 

For a travel company that could be creating things with titles like:

  • 10 ultimate honeymoon destinations
  • 7 things I wish I knew before going to the Maldives. 
  • Why do customers use me to book holidays every year? 
  • Places that are a must-visit if you’re a real foodie like me

The list is endless. 

Or get it done for you

Our marketing team gives you more than any other travel franchise company out there, helping produce content to attract your audiences for you. That includes blog posts, social media graphics, a magazine and even a podcast.

10) Advertise online 

In the early days of your business as a Personal Travel Consultant, you really don’t need to spend much on marketing or advertising.

When and if you decide to give your business a paid-advertising boost, these days there are many opportunities to promote your business, especially online.

It’s not like the old days when you may pay a hefty fee to advertise your business in a magazine or a newspaper. It might look good but often you’d have no idea who saw it, whether anyone took action, or what business you got in return for your investment. 

Below are a few options to advertise your business online: 

  • This is not a social post, but a campaign 
  • You can start with as little as £10 per day 
  • This is so you’ll be found when people search 

A word of caution here. Facebook boosted posts are relatively safe, anyone can do it. 

But spending money on Google Ads, if you don’t know what you’re doing, it can be like throwing money at the wall and expecting it to stick. Seek professional help here. 

11) Set goals 

Setting goals for yourself and your travel business is key. Not just in the beginning, but reviewing these goals regularly and your progress towards them. 

A trap some people fall into is creating unrealistic goals and then feeling disappointed when they didn’t reach them. It’s important to push yourself and create goals which will require work to reach them, but you don’t want to be too ambitious. Especially when starting out.  

Setting goals in your travel business is important for many reasons: 

  • They will provide focus and direction 
  • It’ll help you to measure progress 
  • They help you to keep motivated 
  • It’s a great exercise to figure out what you want

Our initial training covers setting goals, and their importance, our franchisees are also supported and guided towards creating their own business plans, based on their personal goals, lifestyle and why they started in the first place. 

12) Form strategic partnerships 

Connecting with new customers one by one can be time consuming. Growing your business by forming strategic partnerships can take things to a new level. 

Creating strategic partnerships is not a new concept. Companies have built empires through it for decades. A great example of strategic partnerships is Starbucks and Spotify. Starbucks employees received a premium Spotify subscription. They used it to curate playlists featured on Spotify. Users then earned My Starbucks Reward points through the Spotify music app. 

As a small business, one thing you can do to rapidly grow your brand is to seek out strategic partnerships with like-minded larger businesses. Particularly those that share commonalities and target markets, but which are not direct competitors.

Strategic partnerships can be a game changer for a small business. It’s all about creating a win-win. Ask yourself what’s in it for us? What’s in it for them? How can we add value to their customers and proposition? 

With Partners In Travel , at The Travel Franchise, this is already proving to be a game changer for our franchisees. Find out more about it here .

Nicola Pugh formed a partnership with the best wedding planner in Cyprus. All the brides the wedding planner looks after then come over to Nicola. They book their wedding trip, all their friends’ flights and hotels and often the honeymoon too. 

Or you could take the fast-track, by partnering with a company that will make the whole process faster & easier.

These 12 steps are a proven way to start a successful travel business. The question to ask yourself is… “Do I go it alone? Or do I partner with an established company?’  

Both choices have pros and cons, and only you can decide which path is the right one for you to take. 

The popularity of franchising, the option of joining another company, has grown exponentially in the UK in the last 20 years, according to the British Franchise Association. 

But why? This fact summarises it pretty well. 

Half of all independent new businesses fail within their first two years whilst 90% of franchise businesses become profitable in that same period of time.  BFA

Here are some of the top reasons why some people decide to join our franchise, rather than go it alone: 

  • Access to a tried, tested and ready-made business model
  • A complete travel product, with great commissions already negotiated
  • The initial and ongoing support, not to mention the essential training
  • When you invest you join a business, with a financial backbone
  • Less worry as legal compliance, systems, procedures are taken care of
  • Use of a trusted, known brand in the market, with authority you can benefit from

If you’d love to know more about how you could open a travel business with us, visit our Discovery Centre to learn all about how it works.

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How to Start a Travel Agency Business From Home: Steps to Start Becoming a Travel Agent

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How to start your travel agency today

As the world becomes more interconnected, the demand for travel agencies grows. Whether for leisure or business, people travel far and wide, creating opportunities for aspiring entrepreneurs to enter the travel industry. With the rise of technology, starting an online travel agency has become a viable option. This comprehensive guide will walk you through the step-by-step process to start a travel agency , including research and planning, obtaining licenses and certifications, choosing a niche, developing a website and social media presence, promoting your agency, and providing excellent customer service.

Step-by-Step Guide to Start Your Travel Agency

Focus on the proccess: Step to step guide to start a travel agency

Step 1: Research and Planning Before You Start a Travel Agency

Firstly, it's essential to do lots of research and planning before you start a travel agency . You should study things like the size of the market and the competition. It's also important to consider where your agency will be located. You need to think about the costs involved and learn about the people in your local community.

Next, it's a good idea to create a business plan. This is like a roadmap for your travel agency . It should explain what your mission is and who your customers will be. Your business plan should also include the services you will provide and how much they will cost. You also need to think about how you will tell people about your agency and your financial goals.

Finally, don't be afraid to ask for help. Some people have a lot of experience in the travel industry and can give you advice. You can join groups like the American Society of Travel Advisors (ASTA). They can provide you with valuable information to help your travel agency succeed.

Step 2: Obtain Licenses and Certifications to start a Travel Agency

Getting the required licenses and certifications is one of the first steps to becoming a trustworthy travel agent. You might need a license called a "seller-of-travel" license. Some states require this. You will also likely need a business license.

In addition, there are certifications that you can get from industry groups. For example, you might want to get certified by the American Society of Travel Advisors (ASTA) or the International Air Transport Association (IATA).

These certifications aren't just pieces of paper. They're proof that you know what you're doing. They show your customers that you're a professional who understands the travel industry. So, having these certifications can give your travel agency more credibility.

Step 3: Choose a Niche

When you start a travel agency , it's essential to be different from other agencies. You must find a special or "niche" area in the travel industry. This should be something you're interested in and know a lot about.

For example, you might focus on luxury travel. Or, you could specialize in adventure trips. Maybe you want to help businesses with their travel needs. You could also focus on specific places or types of trips like cruises or tours.

By focusing on a niche, you can make your marketing more effective. This means you can talk directly to people interested in your travel type. You can also provide services that are tailored to their needs.

Step 4: Develop a Website and Social Media Presence

In this modern world, it's really important for travel agencies to be online. First, you should create a professional website. This site should show your services, their cost, and your contact details. It should also highlight your credentials.

Second, when you start a travel agency , it's a good idea to use social media. You can use sites like Facebook, Instagram, and Twitter. These sites can help you connect with people who might want to use your agency. You can use them to advertise your services and share travel information.

Lastly, make sure your online presence matches your agency's brand. This is the image or idea that people have about your agency. Your online presence should also show what makes your agency special.

Step 5: Promote Your Agency

When you open a travel agency , it's important to let people know about it. One way to do this is by using different types of marketing. Digital marketing strategies can be really helpful. These include things like search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing.

Another way to promote your agency is to go to travel conferences. These are meetings where people in the travel industry get together. They can be a great place to meet potential customers and learn about new trends in the industry.

You can also write about travel on your website and social media. This can help people find your agency when they're looking for travel information. Plus, you might want to work with other businesses in the travel industry. This can help you reach even more people.

Step 6: Provide Excellent Customer Service

The success of a travel agency depends a lot on customer service. You should always be quick to respond to your clients. Also, you need to know a lot about travel and act professionally.

Offering custom itineraries is a good idea. These are travel plans made just for a client. It's also important to be available to help your clients anytime they need you. Plus, make sure your prices are competitive.

Going the extra mile can help your travel agency succeed. This means doing more than what's expected. Doing this can make your clients trust you and keep coming back. They might even tell others about your great service.

Understanding a Travel Agency

What is a travel agency?

Definition and Purpose of a Travel Agency

A travel agency is a type of business. It offers services that help people with their travel and tourism needs. A travel agency acts like a helper or a go-between. It provides solutions for the people who use its services.

The main job of a travel agency is to work on behalf of other companies in the travel industry. These could be airlines, hotels, or tour companies. The person who starts a travel agency represents these suppliers.

In short, a travel agency connects travelers with the services they need. It stands as a bridge between the customer and various travel service providers. This role makes it a vital part of the travel and tourism industry.

The Role of a Travel Agency as a Representative for Suppliers

A travel agency has an important job. It acts as a representative for different companies in the travel industry. These companies, or "suppliers", can be airlines, hotels, or car rental companies. They can also be cruise lines or tour operators.

The travel agency works with these suppliers to help travelers. They arrange services like flights, hotel stays, car rentals, cruises, and tours. The agency talks to these suppliers to get the best deals. They make bookings and sort out all the travel details for their clients.

In other words, a travel agency takes care of lots of different tasks. They work with many types of companies in the travel industry. Their goal is to make travel easier for their clients. They handle all the details, so the traveler can just relax and enjoy the trip.

The Value of a Travel Agency in Simplifying Travel Logistics

A travel agency is really helpful for people who want to travel. It makes planning a trip much easier. The agency acts as a helper between the traveler and the companies that provide travel services.

Travel agencies can find many different travel options. They can put together travel packages that match exactly what their client wants. They care for everything, like booking flights, finding places to stay, and arranging transportation.

In short, a travel agency does all the hard work of planning a trip. It saves travelers a lot of time and effort. So, if you want to help people have great trips without the stress of planning, consider starting a travel agency today.

What You’ll Need to Start Becoming a Travel Agent and Start Your Own Travel Business

What do you need to succeed?

A. The Importance of Education and Specialization in Starting a Travel Agency

You don't need a degree to become a travel agent, but it can be helpful. Studying tourism management, hospitality, or business can give you an edge. These subjects teach you skills that you can use as a travel agent.

This kind of education can make you stand out from others who don't have the same training. Also, it's good to specialize in a certain area of travel. You might focus on luxury travel, adventure trips, or business travel.

To sum up, a degree in a related field can help you succeed as a travel agent. And finding a special area of travel to focus on can make you stand out. Both these things can give you a competitive edge in the travel industry.

B. Certifications and Internships for Aspiring Travel Agents

Many groups offer courses for people who want to start a travel agency . These courses teach about different parts of planning a trip. They give you a wide range of knowledge and useful skills. Getting these certifications can make you look more professional.

Getting real-world experience is also very important. You could start with a beginner's job in hospitality or tourism. Some travel agencies also offer internships. These kinds of jobs can give you a good understanding of how the travel industry works.

In short, certifications can help you learn a lot and look professional. And getting hands-on experience can give you a deep understanding of the industry. Both these things are important for becoming a successful travel agent.

C. Networking and Building a Professional Network

Professional networking is really important if you want to be a travel agent. You can join groups that allow you to meet other people in the industry. This can lead to mentoring relationships or partnerships.

Having business cards and a business phone can help you connect with other professionals. Networking can help you learn and keep up with changes in the travel industry.

In conclusion, networking can help you grow and succeed in the travel agency business. It allows you to learn, stay updated, and make important connections. So, make sure to make networking a part of your career as a travel agent.

How to Start Running a Travel Agency Business Online

Start an online travel agency

Crafting a comprehensive business plan

Starting a new travel agency needs a good business plan. You should think about who your customers will be. This is your target market. You also need to decide what services you'll offer and how much you'll charge for them.

Your business plan should also include a marketing plan. This is how you'll let people know about your agency. And you should think about your financial future. This includes predicting how much money you'll make and spend.

In summary, your business plan is a roadmap for your new travel agency . It covers everything from who your customers will be to how you'll make money. This plan is an important first step in starting your agency.

Registering the travel agency as a legal entity

To start your travel agency , you need to make it an official business. This means you need to follow all the legal rules. You have to choose the type of business you want to be. This could be a sole proprietorship, partnership, or a limited liability company (LLC).

Once you've chosen, you need to fulfill all the legal requirements. This means doing everything the law requires for your type of business.

In short, making your travel agency an official business is a must. This involves choosing a business type and following all the legal rules. Doing this will make sure your agency is legally compliant.

Building a user-friendly website as a digital storefront

In today's world, having a good website is really important. This is true for all online businesses, including travel agencies. Your website should look professional and be easy to use. It should show what services you offer and where you can help people travel to. It should also have your contact information.

You might want to add online booking and payment systems to your website. This can make it easy for customers to plan their trip and pay for it.

In conclusion, a good website is a must for a travel agency . It should be professional, easy to use, and useful for customers. Adding online booking and payment can make it even better.

Creating a successful digital marketing strategy

Promoting your travel agency online is really important. You can use different ways to do this. These might include social media, improving your search engine ranking (SEO), creating content, email marketing, and online ads.

You should focus on reaching the people you want to be your customers. You also want to make sure people know about your brand.

To sum up, online marketing is key for a travel agency . There are many ways to do it, and it's important to focus on reaching your target customers. It's also crucial to build brand awareness.

How to Develop a Website and Start Having an Online Presence for Your Travel Agency

Develop a travel agency website

Determine your website goals and target audience.

Before you make your travel agency website, you need to decide what you want it to do. Maybe you want to promote your services. Or maybe you want to get more bookings. You could also use it to share information about travel.

You should also think about who your customers will be. Consider things like their age, what they're interested in, and how they like to travel.

In short, having clear goals for your website is really important. So is knowing who your customers are. These two things can help you make a website that really works for your travel agency .

Choose a domain name that reflects your travel agency 's brand.

Select a domain name that is relevant to your travel agency and easy to remember. Ideally, it should reflect your brand name or include travel-related keywords.

Select a reliable web hosting provider.

Research and choose a reputable web hosting provider with reliable server uptime, security features, and good customer support. Consider the hosting package that suits your website's needs and budget.

Design an appealing and user-friendly website layout.

You should make your website look really good. It should match the style of your travel agency . It should also be something your customers will like.

The design of the website should be professional and easy to use. The menus should be clear and easy to find. The way users interact with the site should be simple and logical. And the pictures and graphics should be visually pleasing.

To sum up, your website should be professional, easy to use, and attractive. It should also match your brand and appeal to your customers. These things will help make your website a success.

Create informative and engaging content for your website, including:

  • About Us page: Introduce your travel agency 's values and expertise. Highlight what makes your agency unique and trustworthy.
  • Services page: Describe the travel services you offer, such as booking flights, accommodations, tours, transportation, etc. Provide comprehensive information about each service to help visitors understand what you provide.
  • Destinations page: Highlight popular destinations and provide information on attractions, activities, local tips, and travel itineraries. Include high-quality images and engaging descriptions to inspire visitors to book with your agency.
  • Testimonials page: Display testimonials from satisfied clients to build trust and showcase the positive experiences others have had with your agency.
  • Contact page: Include your contact information, including phone number, email address, and a contact form for inquiries. Make it easy for visitors to reach out to you.

Incorporate a booking system or integrate with third-party booking platforms.

Offer your clients a convenient and efficient booking process. Consider integrating a booking system directly into your website or partnering with reputable third-party booking platforms to handle reservations.

Optimize your website for search engines (SEO) to improve visibility.

When you start a travel agency online, you need to use search engine optimization techniques to make your website easier to find. You start by researching keywords. These are words that people might search for when looking for a travel agency .

You can use these keywords in your website's content, meta tags, and URLs. This can help your website show up in search engine results.

You should also create good quality content that is helpful and informative. This content should be appealing to both your users and search engines.

Ensure your website is mobile-responsive for users on smartphones and tablets.

With the increasing use of mobile devices, it's crucial to have a website that is optimized for mobile viewing. Ensure your website design is responsive and adapts to different screen sizes and devices.

Implement website analytics tools to track visitor behavior and performance.

Use tools like Google Analytics to gain insights into your website's performance, visitor behavior, and conversion rates. Analyze the data to make informed decisions and optimize your website's effectiveness.

Revolutionizing travel agencies: Kleesto's expertise in enhancing online presence.

We live in a digital age where a dynamic online presence can make a big impact. It can attract people who might become your customers. It also helps you be unique among many competitors. Kleesto is a leader in this area.

The Kleesto team are expert in developing websites. We can help travel agencies make their own unique websites. These websites are attractive and show the unique things the agencies offer. Kleesto aims to create websites that are easy to use and have designs that grab your attention.

The main goal of kleesto is to create sites that captivate those who visit. But that's not all. We also aim to increase bookings and help businesses grow. With kleesto, your travel agency gets a strong online platform. This will help it stand out in the ever-changing, fast-growing world of travel and tourism. Trust in kleesto to give your agency this advantage. Find all the information you need by visiting our website .

Regularly update and maintain your website with fresh content and functionality.

When you start your online travel agency , keeping your website updated with the latest information, offers, and travel-related content is crucial. Regularly check for broken links, update images, and ensure all features and functionalities work correctly.

If all of this seems hard, don't fret! The kleesto pandas are here to help. We can build your travel agency website for you. Just book a discovery call with us today and start your journey to success!

Conclusion to starting a travel agency today!

So, now you have all the information you need to start your own travel agency . Follow your own path, and never forget that the team of the kleesto Pandas is here to assist you in every single step. Feel free to book a discovery meeting with us, and let us guide you to success.

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Home » Uncategorized » How to Start Your Own Travel Business

  • March 12, 2024
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How to Start Your Own Travel Business.

Are you dreaming of a career in the travel industry? Do you envision yourself as a travel professional, helping others explore the world while living your own adventure? Starting a travel business can seem daunting, with a maze of information and options to navigate. But fear not! We’re here to guide you through the process of how to start your own travel business step by step, so you can confidently embark on your journey to success.

Step 1: Get Clear on Your Goals

Before diving headfirst into the world of travel entrepreneurship, take a moment to pause and reflect on your goals. What do you envision for your travel business? Do you want to work full-time or part-time? Are you looking to create your own brand or work under an established agency? Define your objectives and aspirations, as they will serve as your compass throughout your entrepreneurial journey.

Step 2: Do Your Homework

Knowledge is power, especially in the travel industry. Educate yourself on how the industry works, from commission structures to different business models. Understanding the intricacies of the travel business will empower you to make informed decisions and set realistic expectations. Take advantage of resources like our free master class , designed to provide you with a comprehensive orientation and equip you with the knowledge you need to succeed.

Step 3: Pick the Best Path for You

With your goals in mind and armed with knowledge, it’s time to choose the path that aligns with your vision. Whether you opt to start your own agency, work under a host agency, or pursue another avenue, select the path that best suits your aspirations and circumstances. Remember, there’s no one-size-fits-all approach to entrepreneurship. What works for others may not be the right fit for you. Trust your instincts and make a decision that feels right for you.

Step 4: Go All In

Once you’ve chosen your path, commit wholeheartedly to your entrepreneurial endeavor. Success in the travel industry, like any other business, requires dedication, perseverance, and hard work. Set clear goals, develop a strategic plan, and execute it with passion and determination. Surround yourself with a supportive community of like-minded individuals who will cheer you on and provide guidance along the way. And remember, Rome wasn’t built in a day. Stay patient, stay focused, and stay committed to your dreams.

Your Journey Starts Here

Starting your own travel business may seem daunting, but with the right guidance and mindset, it’s entirely achievable. By getting clear on your goals, doing your homework, picking the best path for you, and going all in, you’ll be well on your way to building a successful travel business that not only fulfills your dreams but also enriches the lives of your clients. So what are you waiting for? Your journey to entrepreneurship starts here.

Ready to take the first step? Join us for our free master class and unlock the secrets to starting your own travel business today!

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Home Based Travel Agent How to Start an Online Travel Business

Home Based Travel Agent: How to Start an Online Travel Business.

Start your own online travel business and become a successful home-based travel agent. Learn the steps, requirements, and tips for setting up your travel agency from home.

Table of Contents

Introduction

Home Based Travel Agent - Introduction

If you have a passion for travel and a desire to work from the comfort of your home, becoming a travel agent might be the perfect career choice. 

With the advancements in technology and the rise of online booking platforms, it is now possible to establish yourself as a travel agent without needing a physical office. 

In this article, we will guide you through the steps to become a travel agent from home and build a successful business in the travel industry.

Research the Travel Industry

Home Based Travel Agent - Research the Travel Industry

Conducting thorough research on the travel industry is crucial before diving into the world of becoming a travel agent. 

Familiarize yourself with current travel trends, popular destinations, and the services offered by travel agencies. 

This will help you gain insights into the market demand and the opportunities available for travel agents.

Researching the travel industry involves gathering information and insights about the travel sector’s current trends, dynamics, and opportunities. 

By conducting research, prospective travel agents can gain a deeper understanding of the industry, which can help them make informed decisions and develop effective strategies.

To research the travel industry, individuals can explore various sources of information, including:

  • Online Resources:  Utilize websites, travel blogs , and industry publications that provide up-to-date news, statistics, and analysis on the travel industry. Online travel forums and communities can also be valuable sources of information, offering insights from experienced professionals and travelers.
  • Market Reports And Studies:  Refer to market research reports and studies on the travel industry. These reports often provide detailed analyses of market trends, consumer behavior, and emerging destinations. They can offer valuable data and projections that can inform business decisions.
  • Industry Associations And Organizations:  Join travel-related industry associations and organizations that provide resources, networking opportunities, and industry-specific insights. These associations often conduct research and publish reports that can provide valuable information about the travel industry.
  • Networking:  Connect with professionals already working in the travel industry. Attend industry events, conferences, and trade shows to meet industry experts, suppliers, and travel agents. Networking allows individuals to gather firsthand knowledge, exchange ideas, and stay updated on industry developments.

When researching the travel industry, it is essential to focus on key areas such as:

  • Travel Trends:  Identify popular destinations, emerging travel trends, and the preferences of different traveler segments. Understanding travelers’ evolving demands and interests can help travel agents tailor their services and offerings.
  • Competition Analysis:  Study and analyze other travel agencies and online travel platforms. Identify their strengths, weaknesses, unique selling points, and target markets. This analysis can help identify market gaps and develop strategies to differentiate from competitors.
  • Technology And Platforms:  Stay updated on the latest technological advancements and online booking platforms. Research travel agencies’ tools and systems to streamline operations, manage bookings, and provide seamless customer experiences.
  • Regulations And Policies:  Stay informed about travel regulations, visa requirements, and any legal considerations that may impact the services offered by travel agents. Being aware of travel restrictions, safety guidelines, and documentation requirements can help ensure compliance and provide accurate information to clients.

Researching the travel industry is an ongoing process, as the industry constantly evolves and adapts to changing consumer preferences and external factors. 

By staying well-informed, travel agents can make strategic decisions, identify market opportunities, and provide valuable services to their clients.

Obtain Relevant Certifications and Training

Home Based Travel Agent - Obtain Relevant Certifications and Training

While no specific educational requirements exist to become a travel agent, obtaining relevant certifications and training can greatly enhance your credibility and expertise. 

Look for recognized travel agent certification programs offering comprehensive training in travel booking systems, customer service, and destination knowledge. 

Some popular certifications include Certified Travel Associate (CTA) and Certified Travel Counselor (CTC) .

Obtaining relevant certifications and training is an important step for aspiring travel agents. While there are no specific educational requirements to enter the field, acquiring certifications and training can enhance one’s knowledge, skills, and credibility as a travel professional. 

Here is a closer look at why obtaining certifications and training is valuable:

  • Enhanced Knowledge and Expertise:  Certification programs and training courses provide in-depth knowledge about various aspects of the travel industry. They cover travel booking systems, customer service, destination knowledge, travel regulations, and industry best practices. By gaining this specialized knowledge, aspiring travel agents can become well-rounded professionals capable of delivering exceptional service to their clients.
  • Credibility and Trust:  Certifications from recognized organizations validate the expertise and professionalism of travel agents. Clients often seek travel agents with relevant certifications, demonstrating a commitment to continuous learning and industry standards. Holding certifications can boost your credibility, instill trust in clients, and differentiate you from competitors.
  • Industry Recognition:  Prominent travel industry associations and organizations develop and recognize many certification programs. By completing these certifications, individuals gain recognition within the industry and may have access to networking opportunities, exclusive resources, and professional development events. Being part of these networks can open doors to collaboration, partnerships, and career growth.
  • Competitive Advantage:  In a competitive market, having certifications can give you an edge over other travel agents. Clients are likelier to choose agents with specialized knowledge and industry-recognized credentials. Certifications showcase your commitment to professionalism and continuous improvement, making you a preferred choice for clients seeking reliable and knowledgeable travel agents.
  • Access to Resources:  Many certification programs offer ongoing support and resources for certified professionals. This can include access to online forums, updated industry information, marketing materials, and assistance in keeping up with industry changes. These resources can be invaluable for staying informed, providing accurate information to clients, and growing your business.

When choosing certifications and training programs, look for those offered by reputable organizations or associations such as the International Air Transport Association (IATA), The Travel Institute, or the Association of Retail Travel Agents (ARTA). 

These organizations provide recognized certifications that hold weight in the industry.

Remember, certifications and training should be seen as a continuous process. 

As the travel industry evolves, it is important to stay updated with the latest trends, technologies, and regulations through ongoing education and professional development opportunities. 

By investing in certifications and training, you can establish yourself as a knowledgeable and competent travel agent ready to provide exceptional service to your clients.

Set Up Your Home Office

Home Based Travel Agent - Set Up Your Home Office

Creating a dedicated workspace is essential when working from home as a travel agent. 

Set up a comfortable, organized home office that keeps you focused and productive. 

Equip yourself with a reliable computer, high-speed internet connection, and necessary software for travel bookings and research. 

A separate phone line for business calls can also add a professional touch.

Setting up a dedicated home office is essential for those who want to become travel agents and work from the comfort of their own homes. 

A well-equipped and organized workspace can enhance productivity and professionalism and create a conducive environment for conducting travel-related business. 

Here are some key considerations when setting up your home office:

  • Choose a Suitable Space:  Select a quiet and well-lit area in your home that can be designated as your office space. It could be a spare room, a corner of a room, or any area where you can have privacy and minimal distractions. Ensure enough space for a desk, chair, storage, and other equipment.
  • Ergonomic Furniture and Equipment:  Invest in a comfortable chair and a desk that provides ample space for your computer, paperwork, and other office supplies. Consider ergonomics to maintain proper posture and prevent strain or discomfort during long working hours. Additionally, acquire a reliable computer/laptop, high-speed internet connection, and a dedicated phone line for business calls.
  • Organize Your Workspace:  Establish a system for organizing your documents, client information, and other materials. Use filing cabinets, shelves, or storage solutions to keep everything in order and easily accessible. Labeling and categorizing systems can help streamline your workflow and save time searching for important information.
  • Essential Office Supplies:  Stock up on pens, notepads, paper, envelopes, folders, and printer ink. These readily available supplies ensure you can handle administrative tasks efficiently without interruptions.
  • Lighting and Ambiance: Ensure proper lighting in your home office to reduce eye strain and create a comfortable working environment. Natural light is ideal, but if that is not possible, invest in adequate artificial lighting options. Consider adding plants or decor that inspire productivity and create a pleasant ambiance.
  • Privacy and Distractions:  Establish boundaries with family members or housemates to minimize interruptions during working hours. Inform them about your work schedule and the importance of maintaining a quiet environment in the office. Consider using noise-canceling headphones or playing soft background music to minimize distractions further.
  • Security and Confidentiality:  Protect sensitive client information and maintain data security. Install security software on your computer, use strong passwords, and encrypt files containing personal or confidential data. It is crucial to prioritize the privacy and confidentiality of your client’s information.
  • Personalize Your Space:  Make your home office reflect your personality and preferences. Decorate it with motivational quotes, artwork, or items that inspire you. Personal touches can create a positive and engaging atmosphere that boosts your mood and productivity.

Remember, setting up a home office is about having the right physical setup and creating a professional mindset. 

Establish a routine, set dedicated working hours, and maintain a disciplined approach. 

By creating a functional and inviting home office, you will be well-prepared to provide excellent service as a travel agent from the comfort of your home.

Establish Your Niche

Home Based Travel Agent - Establish Your Niche

Establishing a niche is crucial for becoming a successful travel agent from home. 

A niche is a specialized area or segment within the travel industry that you focus on and cater to. 

By identifying and establishing your niche, you can differentiate yourself from competitors, target a specific audience, and offer unique services. 

Here is how to establish your niche as a home-based travel agent:

  • Identify Your Interests and Expertise:  Reflect on your interests, passions, and areas of expertise within the travel industry. Consider the types of travel experiences you enjoy, destinations you are knowledgeable about, or specific travel needs you can address. For example, you might have expertise in adventure travel, luxury vacations, family-friendly destinations, or eco-tourism. Your niche should align with your interests and strengths.
  • Research Market Demand:  Conduct market research to identify potential gaps or untapped opportunities within your chosen niche. Evaluate your target market’s demand for specialized travel services and assess the competition. This research will help you determine if your niche has sufficient demand and room to thrive.
  • Define Your Target Audience:  Identify the specific group of travelers you want to serve within your niche. Consider demographics (age, gender, income level), interests, travel preferences, and specific needs. Understanding your target audience will enable you to tailor your services, marketing efforts, and communication to reach and engage them effectively.
  • Tailor Your Service s: Develop unique travel services and offerings that cater to the needs and desires of your target audience. Consider how you can provide added value, specialized knowledge, or exclusive experiences within your niche. For example, if your niche is wellness travel, you could curate wellness-focused itineraries, offer personalized recommendations for wellness retreats, or guide on incorporating wellness activities into a vacation.
  • Build Relationships with Suppliers:  Establish strong relationships with travel suppliers who can support your niche. This could include airlines, hotels, tour operators, cruise lines, or specialty travel providers. Collaborating with suppliers who align with your niche can result in exclusive deals, tailored packages, and access to unique experiences that set you apart from other travel agents.
  • Showcase Your Expertise:  Position yourself as an expert within your niche by consistently sharing valuable and relevant content. Use digital platforms such as a website, blog, social media, or email newsletter to provide insightful information, tips, and recommendations for your niche. This establishes your credibility, attracts potential clients, and helps build trust in your expertise.
  • Market Your Niche:  Develop a marketing strategy that promotes your niche and reaches your target audience. Use appropriate channels and platforms to showcase your specialized services, such as targeted online advertising, partnerships with complementary businesses, participation in industry events, or collaborations with influencers or bloggers within your niche.

By establishing your niche, you can position yourself as a go-to expert in a specific travel industry area. 

This specialization allows you to effectively target your marketing efforts, provide unique value to your clients, and differentiate yourself from generalist travel agents. 

Remember to continually assess market trends and adapt your niche to stay relevant in an evolving industry.

Build Relationships with Suppliers

Home Based Travel Agent - Build Relationships with Suppliers

Building strong relationships with suppliers is essential for travel agents who want to provide exceptional services and access exclusive deals for their clients. 

By establishing mutually beneficial partnerships with suppliers, you can enhance the value you offer as a travel agent and ensure your clients a smooth and seamless travel experience. 

Here are some key steps to build relationships with suppliers:

  • Research and Identify Reputable Suppliers:  Conduct thorough research to identify reputable suppliers within your niche or the specific destinations you specialize in. Look for suppliers with a track record of delivering quality services, maintaining strong relationships with travel agents, and offering competitive rates. Consider factors such as their reliability, customer service, and the unique experiences they can provide.
  • Attend Industry Events and Trade Shows:  Participate in industry events, trade shows, and networking opportunities to connect with suppliers face-to-face. These events provide a platform to establish personal connections, gain insights into their offerings, and negotiate favorable terms. Building in-person relationships often leads to more fruitful collaborations than purely online interactions.
  • Reach Out and Introduce Yourself:  Take the initiative to contact suppliers and introduce yourself as a travel agent. Please express your interest in working together and explain how your niche or target audience aligns with their offerings. Share your unique selling points and how collaborating with them can benefit both parties.
  • Showcase Your Professionalism and Expertise:  Demonstrate your professionalism, knowledge, and expertise in the travel industry when interacting with suppliers. Be prepared with insightful questions, showcase your understanding of their products or services, and convey your commitment to providing exceptional service to your clients. Suppliers appreciate working with knowledgeable and reliable travel agents who promote their offerings effectively.
  • Establish Open and Transparent Communication Channels:  Maintain open lines of communication with your suppliers. Establish clear expectations regarding their services, commission structures, payment terms, and any special arrangements for your clients. Clear communication ensures smooth coordination and minimizes misunderstandings.
  • Provide Feedback and Share Success Stories:  Provide constructive feedback on the experience after working with a supplier. Suppliers appreciate insights on improving their services and addressing any issues that may arise. Additionally, share success stories and positive client feedback with the suppliers, highlighting the positive impact of their services on your clients’ travel experiences.
  • Foster Long-term Relationships:  Aim to build long-term relationships with your suppliers based on trust, mutual respect, and reliability. Maintain regular contact with them, even when you do not have immediate bookings. Keeping them updated on your business growth and upcoming travel plans shows your commitment to the partnership.
  • Stay Updated on Industry News and Trends:  Stay informed about the latest industry news, trends, and developments. This lets you have meaningful conversations with suppliers and demonstrates your dedication to staying current in the travel industry. Suppliers appreciate knowledgeable travel agents who can contribute valuable insights to the partnership.

Remember, building relationships with suppliers is an ongoing process. Regularly evaluate your partnerships, provide feedback, and explore opportunities to collaborate on new offerings or promotions. 

By nurturing strong relationships with suppliers, you can access exclusive deals, provide unique experiences to your clients, and establish yourself as a trusted and reliable travel agent.

Create an Online Presence

Home Based Travel Agent - Create an Online Presence

Creating a strong online presence is essential for travel agents who want to reach a wider audience, showcase their expertise, and attract potential clients. In today’s digital age, establishing an online presence allows you to connect with travelers, build credibility, and promote your services effectively. Here are some key steps to create an impactful online presence:

  • Build a Professional Website:  Your website is the foundation of your online presence. Invest in a well-designed, user-friendly website that reflects your brand and showcases your services. Include essential information such as your contact details, services offered, destination expertise, and client testimonials. Ensure that your website is mobile-friendly and optimized for search engines.
  • Develop Engaging Content:  Create compelling, informative content that resonates with your target audience. This can include blog posts, destination guides, travel tips, and industry news. Share your expertise, provide valuable insights, and address travelers’ common questions or concerns. Engaging content establishes you as an authority in the industry and attracts organic traffic to your website.
  • Utilize Social Media Platforms:  Establish a presence on relevant social media platforms such as Facebook, Instagram, Twitter, or LinkedIn. Choose platforms that align with your target audience and focus on building an active and engaged community. Share visually appealing content, engage with your followers, and use social media to promote your services, share travel inspiration, and interact with potential clients.
  • Implement Search Engine Optimization (SEO) Strategies:  Optimize your website and online content for search engines to improve your visibility in search results. Conduct keyword research to identify relevant keywords and incorporate them naturally into your website copy, blog posts, and meta tags. Ensure your website is structured properly, with clear headings, meta descriptions, and alt text for images.
  • Leverage Online Travel Platforms:  Partner with online travel platforms like TripAdvisor, Expedia, or Booking.com to expand your reach and gain exposure to a broader audience. Create detailed profiles, respond to reviews, and actively engage with travelers on these platforms. Positive reviews and high ratings can boost your credibility and attract potential clients.
  • Engage with Online Communities:  Join online travel communities, forums, and discussion groups to share your knowledge and engage with travelers. Offer valuable advice, answer questions, and participate in conversations. This helps you establish yourself as a helpful and knowledgeable travel agent and allows you to connect with potential clients actively seeking travel advice.
  • Invest in Visual Content:  Visual content plays a crucial role in the travel industry. Share high-quality images and videos that showcase destinations, unique experiences, and your services. Visual content is highly shareable and can attract attention on social media platforms, inspiring potential clients to engage with your brand.
  • Collect and Share Testimonials:  Request testimonials from satisfied clients and display them prominently on your website and social media platforms. Positive testimonials build trust and credibility, assuring potential clients of your expertise and professionalism. Encourage clients to leave reviews on platforms such as Google My Business or Facebook to enhance your online reputation further.
  • Consistency and Engagement:  Consistently update your online platforms with fresh content, respond to inquiries promptly, and engage with your audience. Consistency and responsiveness demonstrate your commitment to customer service and professionalism.
  • Monitor and Analyze Performance:  Regularly monitor the performance of your online platforms using analytics tools. Track website traffic, engagement metrics, and conversion rates. Analyzing data helps you identify what works well and where to improve your online presence.

By following these steps and actively managing your online presence, you can establish a strong and influential digital presence as a travel agent. 

Your online presence will enable you to connect with potential clients, showcase your expertise, and ultimately grow your business in the competitive travel industry.

Provide Exceptional Customer Service

Home Based Travel Agent - Provide Exceptional Customer Service

Providing exceptional customer service is crucial for travel agents who aim to exceed their client’s expectations and build long-lasting relationships. 

Exceptional customer service ensures client satisfaction and leads to positive word-of-mouth recommendations and repeat business. 

Here are some key principles to guide you in delivering outstanding customer service as a travel agent:

  • Active Listening:  When interacting with clients, practice listening to understand their needs, preferences, and concerns. Please give them your full attention, ask relevant questions, and take note of their requirements. By listening actively, you demonstrate empathy and show that your top priority is their satisfaction.
  • Personalization:  Tailor your services to meet each client’s unique needs and preferences. Please get to know them to inquire about their travel preferences and take note of special occasions or specific requests. By offering personalized recommendations and experiences, your clients feel valued and appreciated.
  • Prompt Responsiveness:  Respond to client inquiries and requests promptly. Aim to provide timely and accurate information, whether it is regarding travel itineraries, pricing details, or any other queries. Prompt responses show that you prioritize their needs and are committed to providing excellent service.
  • Knowledge and Expertise:  Stay updated with travel trends, destinations, and industry information. Be knowledgeable about visa requirements, travel regulations, and other pertinent details about your clients’ trips. Your expertise inspires confidence and allows you to offer valuable advice and recommendations.
  • Attention to Detail:  Pay attention to the smallest details when planning and organizing travel arrangements for your clients. From ensuring accurate bookings to double-checking itineraries and verifying special requests, meticulous attention to detail helps create seamless and memorable travel experiences.
  • Clear and Transparent Communication:  Communicate with your clients clearly, concisely, and transparently. Please provide them with all the necessary information upfront, including pricing details, cancellation policies, and potential limitations or restrictions. Clear communication avoids misunderstandings and ensures that your clients have realistic expectations.
  • Anticipate and Exceed Expectations:  Go above and beyond to exceed your client’s expectations. Surprise them with unexpected gestures like room upgrades, welcome amenities, or personalized recommendations for activities or dining options. By anticipating their needs and providing delightful surprises, you create memorable moments and leave a lasting impression.
  • Problem Resolution:  If any issues or challenges arise during a trip, be proactive in resolving them swiftly and effectively. Maintain open lines of communication with your clients and suppliers, and take ownership of finding solutions. Your willingness to assist and resolve problems demonstrates your commitment to their satisfaction.
  • Post-Travel Follow-Up:  After your clients’ trips, follow up to gather feedback and ensure their satisfaction. Request their input on travel experiences, accommodations, and other journey aspects. Address their concerns and use their feedback to improve your services for future clients.
  • Continuous Learning and Improvement:  Stay committed to continuous learning and improvement. Seek client feedback, stay updated with industry trends and customer service best practices, and invest in professional development opportunities. You can consistently deliver exceptional customer service by constantly improving your skills and knowledge.

Remember, exceptional customer service is the cornerstone of building a strong reputation and fostering client loyalty. 

You can establish yourself as a trusted and sought-after travel agent by prioritizing your client’s needs, going the extra mile, and consistently delivering outstanding service.

Stay Updated with Industry Trends

Home Based Travel Agent - Stay Updated with Industry Trends

Staying updated with industry trends is vital for travel agents who want to provide the best possible service to their clients and remain competitive in the ever-evolving travel industry. 

By staying informed about the latest trends, you can offer valuable insights, adapt your strategies, and deliver relevant and innovative solutions to your clients. 

Here are some effective ways to stay updated with industry trends:

  • Subscribe to Industry Publications:  Subscribe to reputable travel industry publications, both online and offline, that provide insights, analysis, and updates on the latest trends. These publications often cover emerging destinations, travel technology, consumer behavior, and industry news. Regularly reading industry publications keeps you informed about the latest developments.
  • Follow Influential Travel Blogs and Websites:  Identify influential travel bloggers and websites that focus on travel industry trends. Follow their blogs, subscribe to their newsletters, and engage with their content. Many travel bloggers and websites share valuable information, expert opinions, and firsthand experiences that can help you stay updated and gain new perspectives.
  • Attend Travel Conferences and Events:  In travel conferences, seminars, and industry events, industry experts gather to share insights and discuss the latest trends. These events provide valuable networking opportunities and allow you to connect with fellow travel professionals, suppliers, and thought leaders. Attending such events can broaden your knowledge and provide access to exclusive industry information.
  • Join Professional Associations and Networks:  Become a member of professional associations and networks that cater to travel agents and professionals. These associations often provide access to industry resources, webinars, workshops, and networking events. Engaging with fellow members and industry experts can keep you updated on industry trends and best practices.
  • Engage on Social Media:  Follow influential travel industry accounts on social media platforms like Twitter, LinkedIn, and Facebook. Many industry experts, travel publications, and organizations actively share updates, trends, and news on these platforms. Engaging in discussions, participating in industry-specific hashtags, and following relevant conversations can provide valuable insights.
  • Network with Peers and Industry Professionals:  Build and nurture relationships with other travel agents, tour operators, and industry professionals. Networking allows you to exchange knowledge, share experiences, and stay informed about the latest trends through informal conversations. Attend industry networking events or join online communities and forums where professionals discuss industry trends and challenges.
  • Utilize Online Research and Resources:  Conduct online research to explore travel industry trends. Look for reputable research reports, whitepapers, and studies that delve into various aspects of the industry. Analyze market trends, consumer behavior, and emerging travel preferences to identify potential opportunities and adapt your services accordingly.
  • Follow Industry Thought Leaders:  Identify influential thought leaders in the travel industry and follow them on social media, subscribe to their blogs, or listen to their podcasts. Thought leaders often share valuable insights, predictions, and analyses on industry trends. Their expertise can provide valuable knowledge and a deeper understanding of the industry landscape.
  • Engage in Continuous Learning:  Invest in professional development by enrolling in relevant courses, webinars, or workshops. Many organizations offer training programs focusing on travel industry trends, customer behavior, marketing strategies, and emerging technologies. Continuous learning ensures that you stay ahead of the curve and are equipped with the latest knowledge and skills.
  • Monitor Competitors:  Keep an eye on your competitors and observe their strategies. Monitor their websites, social media channels, and marketing campaigns to identify trends or innovations they are incorporating. This can help you identify areas to improve or find new ideas to stay relevant in the industry.

By proactively staying updated with industry trends, you can position yourself as a knowledgeable and trusted travel agent. 

This allows you to offer valuable insights to your clients, adapt your strategies to changing demands, and provide exceptional service that aligns with the current travel landscape.

Home Based Travel Agent - Conclusion

In conclusion, becoming a travel agent from home offers a rewarding opportunity to turn your passion for travel into a fulfilling career.

Throughout this article, we have explored the essential steps to embark on this journey successfully.

Each step contributes to building a strong foundation for your business, from researching the travel industry and obtaining relevant certifications to setting up a home office and establishing your niche.

We emphasized the importance of creating an online presence and utilizing SEO strategies to reach a wider audience and outrank competitors.

You can connect with readers personally by engaging in conversational writing and incorporating analogies and metaphors, making your content engaging and memorable.

Exceptional customer service emerged as a key aspect of success, as satisfied clients become advocates and referral sources.

You can exceed their expectations and build long-lasting relationships by providing personalized service, active listening, and prompt responsiveness.

Staying updated with industry trends is essential in this dynamic field.

By subscribing to industry publications, attending conferences, and networking with peers, you can gain valuable insights, adapt your strategies, and stay ahead of the curve.

Remember to continuously improve your knowledge and skills and embrace the burstiness and perplexity of content creation while maintaining specificity and context.

By adhering to the principles of formal language, rich, detailed paragraphs, and rhetorical questions, you can create content that engages readers and positions you as a trusted authority.

Incorporate these elements into your journey as a travel agent from home, and you will be well on your way to establishing a thriving business.

Embrace the opportunities presented by the digital age, build strong relationships with suppliers, and leverage the power of social media and online platforms to showcase your expertise.

As you embark on this exciting path, remember to continuously adapt to changes in the industry, monitor your performance, and seek opportunities for growth and improvement.

With dedication, passion, and a commitment to delivering exceptional service, you can succeed as a travel agent from the comfort of your home.

So, take the first step, follow the outlined guidelines, and embark on your journey to become a successful travel agent from home.

The world of travel awaits, and with the right strategies and mindset, you can turn your dream into a reality.

Home Based Travel Agent - FAQs

Do I need a degree in tourism to become a travel agent from home?

No, a tourism degree is not required to become a travel agent. However, obtaining relevant certifications and training can greatly enhance your expertise in the field.

Can I become a travel agent without limited travel experience?

You can become a travel agent even with limited travel experience. You can provide valuable insights and recommendations to your clients by staying updated with travel trends and destinations.

How much can I earn as a travel agent from home?

The earnings of a travel agent can vary depending on factors such as the number of clients, the services offered, and the commission structure. With dedication and a growing client base, you can earn a significant income as a travel agent.

Is it necessary to specialize in a specific type of travel?

While it is not mandatory, specializing in a specific type of travel can help you stand out in the market and cater to the unique needs of your target audience.

What are some essential software tools for a travel agent?

Essential software tools for a travel agent include travel booking systems, customer relationship management (CRM) software, and accounting software to manage bookings, client information, and financial records.

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33 Travel Business Ideas To Start In [2024]

Are you Interested in starting innovative travel business ideas ?

Starting a travel business can be a great way to make money and have fun. You could start your travel agency or find another niche in the industry you know well.

We put together 33 travel business ideas you can start in 2024. We'll highlight real-world examples of other travel businesses to help you see what it takes.

Here's the full list:

1. Start an online travel agency

An online travel agency is a web-based marketplace that allows consumers to research and book travel products and services.

Nearly 1 billion people make travel bookings online. Besides, 70% of travelers research trips on mobile devices.

With the online booking trend on an upward trajectory, 2024 is a great time to start an online travel agency.

How much you can make: $41,666 — $114,200,000/month

How long does it take to build: 180 days (?)

start your own travel business

How a first-time founder grew the first-ever online travel agency in Bangladesh to 700+ airlines and one million-plus hotels worldwide, with a 50% increase in revenue in October 2021 compared to pre-Covid sales and aiming to hit break-even by March 2022.

start your own travel business

2. Start a surprise travel agency

Are you looking for a scalable side hustle idea and one that allows you some flexibility?

A surprise travel agency is a good option that will enable you to choose a friendly niche market.

Besides, a surprise travel agency lets you gain exposure and experience while it is an opportunity with unlimited income potential.

If you love sharing travel recommendations and always find the best local spots when you visit a new city, this will be ideal for you.

How much you can make: $15,000 — $550,000/month

How much does it cost to start: $250 (?)

How long does it take to build: 90 days (?)

Time commitment per week: Min. 7 hours/week

start your own travel business

Whisked Away Surprise Travel is a curated travel service for clients overwhelmed by the planning process, with revenue growth exponentially increasing each year since its launch in March 2017.

start your own travel business

3. Start a travel agency

Are you a passionate traveler with entrepreneurial skills? Then starting a travel agency can be a great career choice for you.

As a travel agency, you'll be responsible for linking travelers to providers of all the travel and tourism-related services such as accommodation, transportation, sightseeing, tour guides, local adventure, etc.

Starting an online travel agency is a lot easier than you might think. You'll need to perform market research, get a few necessary certifications (such as your IATA number), study competition, build a website, and do proper marketing.

To maximize earnings, negotiate discounts from the industry service providers, and charge travelers within the market rate.

How much you can make: $2,000 — $114,200,000/month

How much does it cost to start: $1,000 (?)

start your own travel business

Marissa Daniels runs a successful travel agency, Spread Your Wings Travel, that hit $100,000 in sales within a year of launch and provides payment plan options for its all-inclusive vacations, and she hopes to help 100 families supplement their income through the business.

start your own travel business

4. Start a travel rewards app

A travel rewards app is a special mobile app that helps you earn points and rewards while traveling. These apps are designed to be used by frequent travelers who are looking to benefit from their travels.

If you love to travel but have never been able to afford it then this might be the first step to turning your dream into a reality. By making a travel rewards app you can earn handsome money by monetizing that app.

Creating a travel rewards app sounds like a complicated task. But it can be much easier than you think. You don't need travel industry experience or an office in Silicon Valley to design something that gives people more ways to earn rewards on their everyday purchases.

How much you can make: $150,000/month

How long does it take to build: 800 days (?)

start your own travel business

AwardWallet is a loyalty program tracking website which has grown to over $150,000 in monthly revenue, and since launch has retained users mainly through word of mouth due to its superior product in the space.

start your own travel business

5. Start a travel blog

If you are an avid traveler, you will agree there is nothing like arriving on a tropical island. The exotic creatures, clear oceans, palm trees, plenty of water activities, and cool weather are some reasons travelers choose tropical destinations.

Do you live on a tropical island? Or maybe you are a blogger looking for the next idea. How about starting a blog relating to tropical island destinations? You can mention all the fantastic sightseeing sites, water activities, and other fun activities available to travelers.

How much you can make: $1,000 — $1,600,000/month

How much does it cost to start: $500 (?)

How long does it take to build: 75 days (?)

start your own travel business

Learn how Jessica started a niche travel blog and quit her 9-5 job, earning a living wage through Instagram advertising, sponsorships, and affiliate income, while traveling 3-4 times a month and increasing her website traffic from 400 to 25k page views in a year with Pinterest and Instagram growth tactics.

start your own travel business

6. Start a travel-planning app business

In the past, arranging trips on your own was a challenge only a few people could take on. Travel agents were on the rise at the time and handled everything from hotel reservations to ticket booking and traveler's itineraries.

Today, travel agents are at the risk of becoming obsolete as more travelers embrace the online travel trend. According to research, the online travel booking service will experience a compound annual growth rate of 9.0% in the coming years.

Therefore, starting an online travel-planning app business can be a profitable venture. Some potential opportunities include:

  • Travel itinerary planning apps
  • Travel booking apps
  • Location-tracking apps
  • Language translation apps

The travel-planning apps should provide users with instant availability of information, a one-stop platform, & simplify transactions,

How much you can make: $22,000 — $114,200,000/month

How much does it cost to start: $5,000 (?)

How long does it take to build: 60 days (?)

start your own travel business

Visa List is a successful micro start-up that provides one-stop visa information for travellers, earning $5000/month on average with 350K monthly active users and has helped over 2 million users with their visa requirements, all starting from a personal frustration with visa processes.

start your own travel business

7. Start a discount travel website

Discount travel websites help travelers save on the cost of travel. Besides, discount travel websites help hotels and travel agents achieve full booking and highlight promotions.

More people search for discount offers on travel websites. Thus, starting your discount travel website can be a lucrative business opportunity.

How much you can make: $70,000 — $1,500,000/month

start your own travel business

I Know The Pilot founder Garth Adams shares how he grew his airfare and accommodation deals newsletter from a simple WordPress site to over 780,000 email subscribers, 110,000 app users, and 550,000 Facebook fans on a 100% free business model, and how he's pivoted domestically during the Covid-19 pandemic.

start your own travel business

8. Start a travel products business

Even people who deeply love traveling will admit that it can be exhausting. To improve comfort levels, travelers search for everything from neck pillows to waterproof backpacks, water bottles, etc.

Imagine being an online travel store where people can go to and purchase weather-proof backpacks, hand sanitizers, travel masks, umbrellas, outdoor gear, etc.

To reach success quickly, offer them an easy and convenient shopping experience.

start your own travel business

TourScanner, a meta-search engine for tours and activities, achieved monthly net revenue of $60k and plans to reach $1M ARR in 2022, utilizing a lightweight business model based on affiliate programs that earned a commission from referrals sent to major travel companies like Viator, GetYourGuide, Musement, and Groupon.

start your own travel business

9. Start a travel company

Travel companies sell transportation, lodging, plan trips, and admission to entertainment activities to individuals and groups.

If you love traveling, you can start a company that organizes trips for different people. Choose a niche and ensure travel packages that suit them best.

How much you can make: $10,000 — $114,200,000/month

start your own travel business

Under30Experiences is a travel company for people aged 21-35 that runs small group trips around the world, with over 800 five-star reviews on Facebook, Google, and Yelp combined, and nearly hitting $5M in revenue before the COVID-19 pandemic.

start your own travel business

10. Start a travel directory

An online travel directory is a website that serves as a one-stop shop for all your travel needs.

It provides travelers with a vast selection of trusted reviews and tips to help people travel across the globe with ease.

These directories usually offer a comprehensive database of destinations, including hotels, restaurants, tourist attractions, and travel agents, among others.

One of the significant benefits of these directories is that they allow users to add destinations from their travel agent’s listings or local business listings based on reviews and testimonials from fellow travelers.

This feature helps users make informed decisions about their travel plans by providing them with a wealth of information on various destinations.

Additionally, online travel directories tend to have an active community of users who share their travel experiences and offer valuable insights and tips.

This community-driven approach to travel planning ensures that users get reliable and up-to-date information that can help them plan their trips with confidence.

Overall, online travel directories are an excellent resource for anyone looking to explore the world, whether you’re a seasoned traveler or a first-timer.

They offer a wealth of information on various destinations, making it easy to plan a memorable trip that meets your unique preferences and budget.

How much you can make: $7,000 — $250,000/month

start your own travel business

11. Become a travel photographer

Are you a talented creative with an ever-enduring sense of wanderlust and looking for a business to support your travel expenses? Becoming a travel photographer can be a great business opportunity!

Travel photographers focus on documenting places, animals, and sceneries on their photojournalist websites or library and selling to different clients.

For instance, you could get your photo on a national geographic cover or sell it as print art at local museums or galleries.

How much you can make: $2,300 — $233,333/month

start your own travel business

Wandering Aunt founder Robin Finney shares her journey of starting a sustainable travel business, including her decision to leave her corporate marketing job of 11 years, using a simple website and free tools like Mailchimp to grow her email list and attract customers, and the importance of investing in a coaching program for support.

start your own travel business

12. Start a travel booking app

The travel industry is a booming business, and it’s only getting bigger. Online booking apps have made it easier for people to book their travel arrangements, and they are becoming more popular each year.

If you want to start a travel booking app, you should have a strong understanding of the travel industry and be experienced in programming too.

The recent trends that are making this business more popular are the growth of the travel industry and the rise of mobile technology. Businesses are looking for ways to offer their customers a convenient way to book travel arrangements.

Starting a travel booking app can be interesting and profitable. It offers a unique opportunity to develop an app that can be used by businesses to reach their customers. This is a great opportunity for those who want to get involved in the travel booking industry and learn more about how it works.

How much you can make: $2,800 — $1,500,000/month

How long does it take to build: 270 days (?)

start your own travel business

Tiny Away, a network of eco-friendly 'tiny houses' across Australia, has grown to over 75 private locations and brings in an average of $156,000 in monthly rental revenue, appealing to city dwellers seeking unique and comfortable accommodation experiences.

start your own travel business

13. Start a travel consulting business

Many people dream of traveling the world. Starting a travel consulting business is an excellent way to make a passive income, explore different parts of the world, and help others do the same.

As a travel consultant, you will provide advice to clients on various aspects of travel, including destinations, airfare, accommodations, and activities.

The objective is to assist tourists and travelers in planning personalized vacations, offer travel advice, and provide end-to-end travel arrangements for a fee.

By making use of industry knowledge and relationships with hotels, airlines, and destination experts, travel consultants can save their clients time and effort in designing their dream trips.

How much you can make: $14,167 — $1,500,000/month

How much does it cost to start: $3,000 (?)

start your own travel business

Rayna Tours and Travels, founded by Kamlesh Ramchandani and Manoj Tulsani, began its journey as a small travel counter inside a Dubai hotel, and has now grown into one of the UAE’s leading destination management companies with earnings exceeding $40 million per year.

start your own travel business

14. Start a travel information business

Travel information websites provide information about travel and tourism.

Travel and tourism content on the site may include articles, blogs, and forums. Travelers check websites for details such as booking flights or hotels, providing weather forecasts, or maps with directions to various destinations. If you are starting a travel information website, provide the users with an attractive, easy-to-navigate interface.

It should be well-designed and provide a comprehensive database of information about all the tourist destinations in the world. It is important to remember that such a website must be updated regularly. Content writers must ensure that they are constantly adding new articles, photos, videos, and other media content.

How much you can make: $14,167 — $1,600,000/month

How much does it cost to start: $900 (?)

How long does it take to build: 365 days (?)

start your own travel business

15. Start a travel influencer business

Travel influencers create content about travel, tourism, and culture and share their experiences via social media or personal blogs.

If you love exploring new places and are interested in earning a side income, consider becoming a travel influencer. Your role will be to document places you have visited and feature unique formations, cultures, and landscapes.

Share your content via social media channels and include relevant hashtags. Travel influencers earn income through partnerships with travel and tour companies and advertisement revenue based on their niche.

How much you can make: $50 — $416,667/month

start your own travel business

PlanIt is a travel recommendation and planning platform that has seen compelling growth in database coverage and user growth, covering every country in the world with several thousand users and a large SEO focus as well as a growing interest from travel and lifestyle businesses to list their details.

start your own travel business

16. Start an adventure travel agent

Adventure travel is a type of tourism in which the tourist seeks out and experiences various physical, emotional, and mental challenges.

Adventure travel agents are experts in the field of adventure travel. The travel agents know what to expect and can help you with everything from booking flights, to finding the right hotel, to getting a visa.

Adventure travel agents book trips on travelers’ behalf and helps them plan the trips. They know the best places to visit, what time of year suits that destination, and what experiences are available. A successful adventure travel agency starts with a solid business plan. A good business plan is a foundation for any business and can be the difference between success and failure.

What should you include in your adventure travel agency business plan? A feasibility study, a marketing strategy, financial projections, a SWOT analysis, and more. The key to success is finding a niche you are passionate about and well-versed in.

How much you can make: $800 — $233,333/month

start your own travel business

Constructed Adventures, a company that creates custom-tailored adventures for special occasions, charges a flat rate for adventures and expects a profit of around 60k in 2019, having learned valuable lessons about pricing structure for events, always being open and transparent, and using Google Drive to organize expenses and schedules among other tips.

start your own travel business

17. Start a travel planning business

Travel planning business is a service that helps people to plan their vacations, holidays, and trips. They offer information about destinations, hotels, flights, and other travel-related services. A travel planner can help you with any aspect of your journey. They will be able to suggest the best destinations for your budget and itinerary preferences.

To succeed in this competitive environment, a travel planner needs to have the following skills:

  • Excellent customer service skills
  • A strong understanding of the various destinations
  • Good knowledge of hotels and other travel-related services
  • Good communication skills

How long does it take to build: 285 days (?)

Time commitment per week: Min. 5 hours/week

start your own travel business

18. Start a travel guide website

A travel guide website is a website that provides information about traveling. It can be for any type of travel, such as air, bus, or train. Some websites provide general information about different types of transportation and destinations.

Other websites may provide detailed information about one type of transportation (such as trains) or one destination (such as Kenya). To start a travel guide website, you need to know your destination and the types of content you want to publish.

A travel guide website can be a blog or a full-fledged website, but it should be informative and well-designed. You should also think about how it will look on mobile devices.

The next step is to create the content for your website and ensure that it's up-to-date with current events in the region. An SEO strategy and an understanding of online marketing campaigns can help travelers find your site when searching for regional information.

Lastly, you should work on building links with other relevant websites so that search engines can find and rank your site better in their search results pages.

How much you can make: $10,000 — $30,000/month

start your own travel business

Yolo Journal's founder, Yolanda Edwards, launched a travel lifestyle media brand with a magazine and newsletter that now generates $20k a month in revenue. Edwards' business success can be attributed to understanding the hole in the magazine market and creating trust-worthy insider information.

start your own travel business

19. Start a travel bags business

A travel bag business is an excellent way to make money and have a flexible schedule. It's also a great way to stay in shape because you'll walk around with your bags all day. There are many ways to start your own travel bag business.

Here are the most popular methods:

  • Find a supplier of wholesale bags and buy from them
  • Start by making custom bags for friends and family members
  • Start by making custom bags for yourself and then sell them on eBay or Etsy

How much you can make: $300,000/month

How much does it cost to start: $2,550 (?)

start your own travel business

Maxwell-Scott is a British-born luxury leather goods company handmade in Tuscany that sells to AB degree-level educated professionals with high disposable income and is now taking $400,000 a month across websites in 7 countries.

start your own travel business

20. Write a travel guidebook

Every travel destination offers a unique experience. Are you passionate about traveling and exploring new locations? You can translate unique experiences into something tangible for other travelers by writing a travel guidebook.

A travel guidebook explains to travelers different things about the destination, including:

  • What is there to do
  • What and where to eat
  • How to get around
  • Where to stay

If you are enthusiastic about your local neighborhoods and townships, you can share a lot of information and market them as ideal travel locations.

How much you can make: $200/month

start your own travel business

Learn how a writer and tour guide turned her niche knowledge of the Spanish island of La Palma into a successful book business, earning ⅓ of her modest income through sales of her self-published guide book to the island's astronomical observatory and other publications, often selling directly to observatory visitors and other outlets, and how the books promote her income-earning work.

start your own travel business

21. Start a RV rental business

An RV rental business involves acquiring a fleet of recreational vehicles to rent out as campers for travelers and vacationers.

As an RV rental business owner, you supply motorhomes equipped with living essentials for road trips and outdoor getaways.

With flexibility around RV classes from luxury to budget rates, building inventories and customizing rental packages can create diverse revenue streams.

For hospitality-inclined founders seeking an accessible franchise, an RV rental company presents a promising venture as pandemic-weary travelers prioritize domestic trips focused on flexibility and the outdoors.

How much you can make: $2,000 — $250,000/month

start your own travel business

ROAMERICA, a campervan rental company founded by Taylor Hood and Gretchen Bayless who quit their full-time jobs to focus on their business and have expanded their fleet quickly to meet the demand of adventure-seeking customers, with most of their web traffic coming from organic Google searches and a focus on social media and brand awareness.

start your own travel business

22. Start an airbnb management company

An Airbnb management company manages every aspect on behalf of an owner and manages a complete day-to-day running of a rental property.

The services offered by the Airbnb management company include: marketing a property, optimizing financing, meeting and greeting guests, repairs, maintenance, and cleaning.

An Airbnb management company fee structure is generally based on commission, flat rate, and guaranteed income.

Airbnb management companies can easily increase the Rental Income by a minimum of 30% to 50% without compromising guest experiences.

To become an Airbnb property manager, one should be able to find homeowners who will be interested in the services offered by you. Airbnb property managers can make an average annual salary of $55,000 or $27 per hour.

How much you can make: $1,333 — $270,000/month

How much does it cost to start: $2,500 (?)

How long does it take to build: 30 days (?)

start your own travel business

HostButlers is Ireland's first professional property concierge service for short-term rentals on Airbnb, boasting over 200,000 hosted guests and profitability from month 5.

start your own travel business

23. Start a tourist visa information business

The tourist visa information business is a service that provides detailed information to tourists and potential immigrants about the requirements of the country they are traveling to or immigrating to.

The tourism industry has grown tremendously in recent years, which has led to a significant increase in demand for tourist visa information services. You can start a tourist visa information business with little capital investment.

A tourist visa information business is an excellent opportunity for anyone looking to start a small business with high profits and low risk.

How much you can make: $22,000 — $250,000/month

How much does it cost to start: $5,050 (?)

start your own travel business

24. Become a bed and breakfast owner

Bed and breakfast is a sort of hybrid between a luxury hotel and a private home. The host offers the guests affordable accommodation featuring a bed and breakfast at the room's price. B&Bs offer affordable accommodations and are becoming popular among travelers who prefer a private setting.

If you have realistic expectations, B&B can be a profitable and enjoyable business. To start, you can renovate and turn your home into an inn. Alternatively, you can build or buy a ready house and convert it into a modern B&B.

25. Start a car rental business

Starting a car rental business can be a profitable venture for those interested in the auto industry.

Retail and corporate are the main segments within the car rental industry. Retail car rentals focus on individuals who rent cars for shorter periods, while corporate car rental targets companies that want to transport clients or employees.

If you are starting a car rental business , target airports, hotels, railway stations, commercial offices, and other high-traffic areas.

Market your business, hire employees who will manage the operations and keep records, and purchase business insurance for both cars and employees.

How much you can make: $2,000 — $583,333/month

start your own travel business

26. Start an airport bus shuttle services

An airport bus shuttle service transports people and luggage to and from or within airports. An airport shuttle service can be profitable to operate.

If you plan to start an airport bus shuttle, focus on building alliances and partnerships with companies and local businesses that will supply you with customers.

27. Start a travel youtube channel

A travel YouTube channel shares videos of anything from you or your family traveling to places you have been to or even things you have seen. There are several goals for starting a travel YouTube channel. For example, You can make money from it or use the channel to promote your travel agency.

However, you should do some research before starting your channel to know what kind of content you want to create and what type of equipment you need.

28. Start a motorcycle travel guides business

A motorcycle travel guide is a person who is both a rider and an expert on destinations. The guide provides advice, tips, and information about the best places to ride in the area. Motorcycle travel guides are often very knowledgeable about the roads and routes riders should take.

The motorcycle travel guide industry has been growing steadily over recent years as more people want to explore their country on two wheels. If you love adventure and can ride a bike, starting a motorcycle travel guide business can be an effective idea to generate additional revenue as you do what you love.

However, it is not just about telling people what they should do. It is also about listening to what they want and making sure that they have a great time while they are there.

How long does it take to build: 5 days (?)

29. Start a specialty travel business

A specialty travel business specializes in providing a specific type of travel experience. Examples of specialty travel businesses include adventure tours, eco-tourism, and luxury cruises.

These agencies are often called “niche” or “boutique” and have more experience and knowledge about their niche than larger companies. The first step to starting your own specialty travel business is to identify what niche you want to specialize in. It can be anything from destination-specific (e.g., Paris) to specific types of trips (e.g., cruises).

How much you can make: $54,000/month

How much does it cost to start: $1,500 (?)

start your own travel business

Augustin Ndikuriyo founded Augustine Tours, a travel company that offers wildlife safari and cultural tour experiences around East Africa, which makes a monthly average of €50K/Month and focuses on transformative tourism that benefits visitors and the local communities.

start your own travel business

30. Start a cruise ship travel agent business

Cruise ship travel agents are professionals who work on board cruise ships. They are responsible for helping passengers plan their trips, make reservations for shore excursions, and assist them with any other travel-related needs.

Cruise ship agents may specialize in a specific area of expertise, such as booking tours or finding excursions that match the interests of the passengers. For example, if the passenger is interested in wildlife viewing or diving, then the agent might have extensive knowledge of which tours would be best for them to take.

The first step to starting a cruise ship travel agent is to find a cruise line you are interested in. The next step is to find out if the company has any openings for an agent. If they do, you will need to apply for the position. If not, you may need to wait until one becomes available.

31. Start a travel trailers rental business

Travel and exploration have become a big part of everyday life in our modern society. Due to this, they need comfortable products on the road. One such product is travel trailer rental. People opt to rent a travel trailer instead of buying one themselves because:

  • They don’t have enough space in their house.
  • They don’t have the money to buy one.
  • They want to try out different models before deciding which is best for them.

Thus, there is a ready market for travel trailers rental businesses.

32. Start a travel destination finder app business

Travelling is always an exciting adventure. Travelers want to explore the world and find new places to visit. The travel destination finder app helps travelers find their desired destinations and plan their trips accordingly. The app can be downloaded on smartphones, tablets, and laptops. It has a user-friendly interface that is easy to use.

The user can enter their preferred location, travel date, budget, interests, etc., and the app provides a list of destinations that match these parameters.

Travel app provides information about:

  • The best time to visit these destinations for each season.
  • Things that should be taken care of before traveling.
  • Details about visa requirements.
  • Top tourist attractions in different countries etc.

How much you can make: $114,200,000/month

start your own travel business

Tripadvisor is a global travel advice network with over 1 billion reviews and recommendations from almost 8 million companies that generated 902 million U.S. dollars in global revenue in 2021, representing a 49% increase from the previous year.

start your own travel business

33. Start a travel medicine clinic

Are you an expert in tropical and travel medicine looking for a good business opportunity? Starting a travel medicine clinic business can be profitable. The travel clinic offers travel immunizations, other travel medications, and expert travel advisories to dignitaries.

start your own travel business

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How Travel Can Align With Your Business

W hat drove you to start your business? What did you set out to accomplish? No matter the answer, a different view can help you get there.

I started working remotely in other countries purely to keep afloat financially while satisfying my urge to travel . That was the only real goal because, for me, there's no greater freedom than the freedom of travel. We all have the freedom to choose our lifestyle to some extent, and we settle on the values that we want to live by. As a writer, I hold that in a way we all live in worlds of our own making.

I'm probably in the minority when it comes to my motivation for starting a business. I fully accept that most people don't create businesses to travel . But, I believe that it does align neatly with a few of the more common motivations for entrepreneurial endeavors.

For a lot of people who start businesses, profit is the bottom line, and there's no judgment here. If money is what makes you tick, should living in other countries be a priority? I would say yes. I'm still a firm believer that working abroad is a good financial decision for business owners . I may sound like a broken record but it's true: Your expenses can often be lower. Secondly, you have a bigger talent pool if you're not restricted by location when hiring.

Given all of the talk of remote work, living abroad while running a business is still an underused and underrepresented option. That's both for the businesses doing the hiring and for the potential employees looking for work.

So in terms of money, I always tell business owners to consider looking internationally. Both for themselves to live outside the U.S. and for their next hire.

Quality of Life

If all that matters to you right now is having a great quality of life, I'd also lean heavily toward a life of travel mixed with your entrepreneurship. Yes, it has plenty of challenges, but the payoff can be lucrative. Everything from childcare to groceries in many places across the globe is simply too low in cost to ignore. So if you can do what you're doing now in those places, quality of life flies up. That was the calculation I made, and it's held.

Having many different locations as possibilities for you to set up shop is great. You only give yourself more options when it comes to the type of lifestyle you want to live. And that's always a good thing. More possibilities only mean more opportunities.

So for quality of life, travel is hands down a great solution.

Community and Family

If being present with your community, friends, and family is your No. 1 goal in life, then it's safe to say that business abroad isn't going to help. Your relationships will change, and you'll spend less time with those that aren't going with you. It's possible to make it work and I know many that have done it. However, there isn't a great deal to be gained by moving further afield, other than the shared experiences of those that go with you.

That's not to say you won't have a sense of community if you are fully remote or running things from another location. You absolutely can, but those communities may take a different shape than what you expect. For example, I'm in many communities of people and have good friends, but I've never met some of them in person.

From what I've seen, these are the three highest priorities for most entrepreneurs. Ultimately though, we're all different people, and there are a multitude of other life priorities. There are myriad other factors affecting us when it comes to choosing a life of travel. But for many goals, I'm a staunch believer that it can help.

This post originally appeared at inc.com .

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How Travel Can Align With Your Business

Here's who could be responsible for paying for the Baltimore bridge disaster

  • The Francis Scott Key Bridge in Baltimore collapsed after a container ship collided with it.
  • Several entities could be on the hook to foot the bill in the aftermath of the disaster.
  • The maritime insurance industry will likely be saddled with the highest costs. 

Insider Today

The Francis Scott Key Bridge in Baltimore collapsed on Tuesday after a large container ship ran into it, leading to six presumed deaths and millions of dollars in possible damage.

It's still too early to estimate the total economic impact of the disaster, but between the cost of rebuilding the decades-old bridge, compensating the victims' families , and paying out damages for disruptions to the supply chain, the eventual cost of the disaster is expected to be significant.

Who will pay to rebuild the bridge?

President Joe Biden said on Tuesday the federal government should be responsible for paying to reconstruct the damaged Francis Scott Key Bridge.

"It is my intention that the federal government will pay for the entire cost of reconstructing that bridge, and I expect Congress to support my effort," Biden said.

The bridge was built in the 1970s for about $60 million, but the cost of rebuilding it could be 10 times its original price tag, an engineering expert told Sky News. 

Baltimore is among the busiest ports in the nation , with more than a million shipping containers passing through each year. The collapse — which closed the port to all maritime and most road traffic until further notice — is already beginning to wreak havoc on the supply chain.

The cost of building the bridge back fast enough to offset diversions as much as possible could saddle the government with a more than $600 million bill, David MacKenzie, the chair of the engineering and architecture consultancy COWIfonden, told Sky News.

Who will pay for damages to the ship and its cargo?

The container ship, the Dali , is owned by a Singapore-based firm. The ship's charterer, Maersk, confirmed to Business Insider that vessel company Synergy Group operates the ship. 

However, the companies with cargo aboard the Dali could ultimately be responsible for some of the ship's damages and cargo costs, according to Ryan Petersen , the CEO of the supply-chain-logistics company Flexport, which had two containers on the ship.

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The Dali was carrying 330 containers that must now be rerouted, Petersen said in an X thread.

An ancient maritime law known as " general average " dictates that companies with even a single container aboard a ship split certain damages pro rata based on the number of containers they had on board, ensuring all the stakeholders benefiting from the voyage are splitting the risk, Petersen said.

General average situations can occur when a ship is stranded or when cargo is damaged or thrown overboard to save the vessel, according to Flexport . The concept helps ensure that all parties who have a vested interest in the vessel share the cost and concern of protecting it.

It's too soon to know whether damages incurred to free the Dali in the coming days will qualify as a case of general average.

Who will pay for everything else?

The majority of the financial fallout is likely to lay primarily with the insurance industry, according to media reports.

Industry experts told the Financial Times that insurers could pay out losses for bridge damage, port disruption, and any loss of life.

The collapse could drive "one of the largest claims ever to hit the marine (re)insurance market," John Miklus, the president of the American Institute of Marine Underwriters, told Insurance Business.

He told the outlet that the loss of revenue from tolls while the bridge is being rebuilt will be expensive, as will any liability claims from deaths or injuries.

The Dali is covered by the Britannia Steam Ship Insurance Association Ltd., known as Britannia P&I Club, according to S&P Global Market Intelligence.

In a statement to Business Insider, Britannia said it was "working closely with the ship manager and relevant authorities to establish the facts and to help ensure that this situation is dealt with quickly and professionally."

Britannia is one of 12 mutual insurers included in the International Group of P&I Clubs, which maintains more than $3 billion of reinsurance cover, sources familiar with the matter told Insurance Business.

Britannia itself is liable for the first $10 million in damages, both FT and Insurance Business reported. Whatever remains is dealt with by the wider mutual insurance group and Lloyd's of London, a reinsurance market in the UK, the FT reported.

Update: March 28, 2024 — This story has been updated to include additional information about general average and clarify that it is too soon to know whether general average will apply in the case of the Dali.

Watch: The container ship that destroyed the Francis Scott Key Bridge has crashed before

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    How to start a travel business in 6 steps. 01. Create a business plan. Develop a comprehensive business plan that covers key aspects of your business planning. including identifying your target market, summarizing your executive strategy, implementing a marketing strategy and projecting your financials.

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    6. Start a travel-planning app business. In the past, arranging trips on your own was a challenge only a few people could take on. Travel agents were on the rise at the time and handled everything from hotel reservations to ticket booking and traveler's itineraries.

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    President Joe Biden said on Tuesday the federal government should be responsible for paying to reconstruct the damaged Francis Scott Key Bridge. "It is my intention that the federal government ...