Expanding Minds: 11 Scientific Tourism Experiences in Scotland
Scotland's calling to foreign visitors as new global campaign launched
COMMENTS
Scottish Tourism Statistics & Research
This allows Scottish tourism to meet the challenges of today's marketplace. You can benefit from this research as it informs you of: View some of our key research studies. Find up-to-date research and insights on Scotland's tourism industry, including regional statistics, visitor numbers, markets and trends.
Scotland's Regions
Our regional team. Find out more about our regional team who work in collaboration with local authorities, destination organisations and other key stakeholders. Discover research and insights on tourism within each of Scotland's regions, including visitor numbers, top types of accommodation and popular things to do.
International Tourism Statistics
International visitors made a total of 4 million visits to Scotland, stayed for 34.4 million nights and spent £3,593 million. Visits were up 23% compared to 2022 and 15% compared to 2019. The number of nights went up by 20% from 2022 and 25% from 2019. Visitor spending increased in nominal terms by 13% compared to 2022 and by 41% compared to 2019.
"Scotland is Calling You": Visit Scotland Research
It is through this research that has inspired VisitScotland's latest campaign Scotland Is Calling You. How does each Scottish region make people feel? Overall, happiness was the emotion most commonly felt by tourists in Scotland, with almost 1 in 5 (18%) people saying this.
Data and Analyses for Tourism in Scotland
A new section, currently being developed, where you'll be able to find data and research on responsible tourism. Community Find information, inspiration and support for using tourism data. Recent Updates. Business Insights - Approach to Net Zero Scotland-focussed analysis of data regarding business' approach to Net Zero from the Business ...
Scotland's National Tourism Statistics
Full details are available from the visitscotland.org website (external link) Accessing the national statistics. As well as the data and analyses included on the Observatory website, you can find the national statistics on the following websites. VisitScotland.org Research and Insights- analyses and insights (link to external website)
Tourism
Tourism is one of seven growth industries in Scotland, contributing more than £4 billion to our economy each year. The natural environment is a key tourism asset with our scenery and landscapes being the highest motivation for people to visit Scotland. Spending on nature-based tourism is estimated to contribute nearly 40% of all tourism spend ...
Experience & Research Your Ancestry In Scotland
Tracing your family tree. There are lots of great resources available when looking to research your Scottish ancestry DNA. Get inspiration by checking out excellent online resources. Find a professional genealogist. Visit the Scotlandspeople website. Browse key records at the National Records of Scotland. Delve into your history at the Highland ...
Scotland's tourism industry contributes roughly £6 billion to the overall GDP, or around 5%. In 2019, 209,000 people were employed in the Scotland tourism sector. 14,970 (8.4%) companies in Scotland are in the Scottish tourism industry. Over 2012 to 2017, tourism employment in Scotland rose by 13%.
New data shares the reasons why tourists visit Glasgow
Visiting a museum and art gallery is the top thing visitors do when coming to Glasgow, a new survey has found. The Scotland Visitor Survey 2023*, undertaken by VisitScotland found that almost two thirds of respondents (61%) explored the attractions during their trip, demonstrating Glasgow's strong cultural reputation as a tourism destination.
Latest Statistics Research
Our latest research on tourism. Our latest statistics page is your one-stop-shop to navigate to the latest research releases within the Research and Insights section. We invite you to explore insights on tourism in Scotland from a range of different studies.
Research and insights for Scottish industry
VisitScotland Business Events can help you gain insights into key market territories, and our national research and data projects can help you better understand the nature, size and value of the business events sector in Scotland. Scottish Association Survey The Scottish Association Survey has been conducted annually since 2018.
10 things to know before going to Scotland
Wayward sheep and red deer might also take over the road. Patience is key, and a car or camper will get you to where you want to go faster - and more efficiently - than using Scotland's skeletal train and bus network. Or take your bike, inflatable kayak or canoe on a Scotrail service, now amped-up with more bike carriages and space for ...
VisitScotland
Welcome to Scotland. Scotland is a place of epic natural landscapes, engaging cities and rich cultural heritage. Start your adventure and discover our hidden gems to create memories with friends and family. But don't just take our word for it. National Geographic has included Scotland in their Best of the World 2024 list, and Far North Scotland ...
Research Data Scotland
Researcher Access Service. We're simplifying access to data for research through our brand new, fully digitised Researcher Access Service. For research projects using data from nine of Public Health Scotland's most frequently requested datasets, we've introduced a streamlined end-to-end platform. Find out if your project might be suitable for ...
New motorhome and camping research published
Friday 23 February 2024 - 08:08. Motorhomes and campervans have been an increasing sight on Scotland's rural and island roads over the last several years. VisitScotland has published new research, which explores the motivations, behaviours and facility needs of motorhome, campervan and camping users to gain a better understanding of this ...
About Our Visitors
Scotland currently receives over 16.7 million overnight visits per annum from all over the world (2022). The UK domestic market makes up an 81% share of visits with international markets around 19% (2022). However, international visitors tend to stay longer and spend more when in Scotland.
Sustainable & Responsible Tourism in Scotland
Sustainable tourism is holidaying in an eco, green and environmentally friendly way. Responsible tourism is considering the wider impact your trip could have on the country you're visiting, and the world. Your choice to travel responsibly can help: protect the landscape. boost the local economy.
Scotland Visitor Survey
Our visitor surveys help us understand why visitors take a holiday or short break in Scotland and how they rate their experiences when here. In 2023, we commissioned the Scotland Visitor Survey. Progressive Partnership Limited managed the survey on our behalf. The survey involved short face-to-face interviews with visitors between October and ...
The 14 best places to visit in Scotland
11. Perthshire. Best place to enjoy nature's bounty. In Perthshire, the heart of Scotland, picturesque towns bloom with flowers, distilleries emit tempting malty odors and sheep graze in impossibly green meadows.There's a feeling of the bounty of nature that no other place in Scotland can replicate. Blue-gray lochs shimmer, reflecting the changing moods of the weather; centuries-old trees ...
Ancestry & Clan Research Tours
Ancestry & Clan Research Tours. Work with our Professional Genealogist and qualified HOSTGA & STGA Tour Guide, for your family and/or clan research - then bespoke a memorable private tour to allow you 'to walk in the footsteps of your ancestors'. RobbieMac offers professional Scottish and colonial genealogy services and has worked with ...
Why People Choose Scotland
Top reasons for choosing Scotland. 70%. of visitors stated scenery and landscape. 48%. of visitors mentioned Scotland's history and culture. 27%. of visitors mentioned outdoor activities. 22%. of visitors highlighted visiting friends and family.
PDF THE SCOTTISH LGBT TRAVEL REPORT
When compared to Visit Scotland data1, our research shows that many of the factors influencing the decision to holiday in Scotland are similar for LGBT visitors and non-LGBT visitors alike. Making a repeat trip (29%), visiting particular attractions (29%), visiting friends and family/Scottish ancestry (29%), and special occasions (29%)
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COMMENTS
This allows Scottish tourism to meet the challenges of today's marketplace. You can benefit from this research as it informs you of: View some of our key research studies. Find up-to-date research and insights on Scotland's tourism industry, including regional statistics, visitor numbers, markets and trends.
Our regional team. Find out more about our regional team who work in collaboration with local authorities, destination organisations and other key stakeholders. Discover research and insights on tourism within each of Scotland's regions, including visitor numbers, top types of accommodation and popular things to do.
International visitors made a total of 4 million visits to Scotland, stayed for 34.4 million nights and spent £3,593 million. Visits were up 23% compared to 2022 and 15% compared to 2019. The number of nights went up by 20% from 2022 and 25% from 2019. Visitor spending increased in nominal terms by 13% compared to 2022 and by 41% compared to 2019.
It is through this research that has inspired VisitScotland's latest campaign Scotland Is Calling You. How does each Scottish region make people feel? Overall, happiness was the emotion most commonly felt by tourists in Scotland, with almost 1 in 5 (18%) people saying this.
A new section, currently being developed, where you'll be able to find data and research on responsible tourism. Community Find information, inspiration and support for using tourism data. Recent Updates. Business Insights - Approach to Net Zero Scotland-focussed analysis of data regarding business' approach to Net Zero from the Business ...
Full details are available from the visitscotland.org website (external link) Accessing the national statistics. As well as the data and analyses included on the Observatory website, you can find the national statistics on the following websites. VisitScotland.org Research and Insights- analyses and insights (link to external website)
Tourism is one of seven growth industries in Scotland, contributing more than £4 billion to our economy each year. The natural environment is a key tourism asset with our scenery and landscapes being the highest motivation for people to visit Scotland. Spending on nature-based tourism is estimated to contribute nearly 40% of all tourism spend ...
Tracing your family tree. There are lots of great resources available when looking to research your Scottish ancestry DNA. Get inspiration by checking out excellent online resources. Find a professional genealogist. Visit the Scotlandspeople website. Browse key records at the National Records of Scotland. Delve into your history at the Highland ...
Scotland's tourism industry contributes roughly £6 billion to the overall GDP, or around 5%. In 2019, 209,000 people were employed in the Scotland tourism sector. 14,970 (8.4%) companies in Scotland are in the Scottish tourism industry. Over 2012 to 2017, tourism employment in Scotland rose by 13%.
Visiting a museum and art gallery is the top thing visitors do when coming to Glasgow, a new survey has found. The Scotland Visitor Survey 2023*, undertaken by VisitScotland found that almost two thirds of respondents (61%) explored the attractions during their trip, demonstrating Glasgow's strong cultural reputation as a tourism destination.
Our latest research on tourism. Our latest statistics page is your one-stop-shop to navigate to the latest research releases within the Research and Insights section. We invite you to explore insights on tourism in Scotland from a range of different studies.
VisitScotland Business Events can help you gain insights into key market territories, and our national research and data projects can help you better understand the nature, size and value of the business events sector in Scotland. Scottish Association Survey The Scottish Association Survey has been conducted annually since 2018.
Wayward sheep and red deer might also take over the road. Patience is key, and a car or camper will get you to where you want to go faster - and more efficiently - than using Scotland's skeletal train and bus network. Or take your bike, inflatable kayak or canoe on a Scotrail service, now amped-up with more bike carriages and space for ...
Welcome to Scotland. Scotland is a place of epic natural landscapes, engaging cities and rich cultural heritage. Start your adventure and discover our hidden gems to create memories with friends and family. But don't just take our word for it. National Geographic has included Scotland in their Best of the World 2024 list, and Far North Scotland ...
Researcher Access Service. We're simplifying access to data for research through our brand new, fully digitised Researcher Access Service. For research projects using data from nine of Public Health Scotland's most frequently requested datasets, we've introduced a streamlined end-to-end platform. Find out if your project might be suitable for ...
Friday 23 February 2024 - 08:08. Motorhomes and campervans have been an increasing sight on Scotland's rural and island roads over the last several years. VisitScotland has published new research, which explores the motivations, behaviours and facility needs of motorhome, campervan and camping users to gain a better understanding of this ...
Scotland currently receives over 16.7 million overnight visits per annum from all over the world (2022). The UK domestic market makes up an 81% share of visits with international markets around 19% (2022). However, international visitors tend to stay longer and spend more when in Scotland.
Sustainable tourism is holidaying in an eco, green and environmentally friendly way. Responsible tourism is considering the wider impact your trip could have on the country you're visiting, and the world. Your choice to travel responsibly can help: protect the landscape. boost the local economy.
Our visitor surveys help us understand why visitors take a holiday or short break in Scotland and how they rate their experiences when here. In 2023, we commissioned the Scotland Visitor Survey. Progressive Partnership Limited managed the survey on our behalf. The survey involved short face-to-face interviews with visitors between October and ...
11. Perthshire. Best place to enjoy nature's bounty. In Perthshire, the heart of Scotland, picturesque towns bloom with flowers, distilleries emit tempting malty odors and sheep graze in impossibly green meadows.There's a feeling of the bounty of nature that no other place in Scotland can replicate. Blue-gray lochs shimmer, reflecting the changing moods of the weather; centuries-old trees ...
Ancestry & Clan Research Tours. Work with our Professional Genealogist and qualified HOSTGA & STGA Tour Guide, for your family and/or clan research - then bespoke a memorable private tour to allow you 'to walk in the footsteps of your ancestors'. RobbieMac offers professional Scottish and colonial genealogy services and has worked with ...
Top reasons for choosing Scotland. 70%. of visitors stated scenery and landscape. 48%. of visitors mentioned Scotland's history and culture. 27%. of visitors mentioned outdoor activities. 22%. of visitors highlighted visiting friends and family.
When compared to Visit Scotland data1, our research shows that many of the factors influencing the decision to holiday in Scotland are similar for LGBT visitors and non-LGBT visitors alike. Making a repeat trip (29%), visiting particular attractions (29%), visiting friends and family/Scottish ancestry (29%), and special occasions (29%)