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Business Events Scotland

  • Scottish Association Survey 2019/20 2020/21

Scottish Association Survey 2019/20 and 2020/21

Calton Hill, Edinburgh Article Published 26/08/2021  VisitScotland Business Events are delighted to announce the results of the 2019/20 and 2020/21 Scottish Association Survey. Following on from the success of the inaugural survey conducted in 2018/19, we have continued the Scottish Association Survey to provide a yearly update on the incredible value the association sector delivers to Scotland, as a tool to gauge the health of this sector, and to highlight any trends that we see emerging. Our survey results include events that were planned for 2020/21, all of which were cancelled due to Covid-19. We felt it important to measure the value and volume of events lost to the sector due to the pandemic. It is important as an industry to understand the depth of the impact of Covid-19, but it is also important that the loss that has been recorded is published and communicated to government. As an industry we have long known the incredible benefit and opportunity of hosting association events in Scotland, but as a country we have never truly seen or understood the full picture. In 2019 VisitScotland launched the first ever Scottish Association Survey, a new annual survey that we will conduct in partnership with Scotland's convention bureaus, conference centres, venues, universities, and hotels. To gather the data for this survey VisitScotland has asked the business events industry in Scotland, to share your conference data with us. The event information we received was carefully checked for dates and accuracy, and any events that were not classified as being an association event were removed. Events had to be international, and not normally take place in Scotland, therefore attracting delegates into Scotland. A Scottish association event would not be included. This big data set has been anonymised, delegate days have been calculated, sectors analysed, and the results are in! 2019/20 In 2019/20 Scotland hosted an incredible 330 association events In total up to 121,000 delegates came to Scotland, translating into an incredible 412,000 delegate days spent in Scotland. Life Science events accounted for 42% of delegate days - down 13% ICT and Data events account for 10% of delegate days - up 2% The Social Sciences account for 11% of delegate days - up 4% The total net additional value of association conferences in 2019/20 in Scotland was £250m Primary VisitScotland research has revealed that roughly 4 in every 10 delegates will extend their stay for on average 3 days in Scotland. These extenders contribute an additional £5.1m Further VisitScotland research shows that 9 in 10 delegates would return to Scotland in the future, with the potential value of these repeat visits totalling £6.8m. 2020/21 It is important to remember that all results for 2020/21 describe value that was lost due to Covid-19.   In 2020/21 Scotland would have hosted 271 association events 142,000 delegates were projected to come to Scotland, translating into an incredible 555,000 delegate days spent in Scotland - up 35% on 2019/20 Life Science events accounted for 50% of delegate days - up 8% ICT and Data events account for 10% of delegate days - no change The Social Sciences account for 3% of delegate days - down 8% The total net additional value of association conferences in 2020/21 in Scotland was projected to be a massive £330m - an increase of 33% on 2019/20 Primary VisitScotland research has revealed that roughly 4 in every 10 delegates will extend their stay for on average 3 days in Scotland. These extenders would have contributed an additional £6.6m Further VisitScotland research shows that 9 in 10 delegates would have returned to Scotland in the future, with the potential value of these repeat visits totalling £8.3m. 2020/21 was set to be a record year for the Scottish association sector, with huge numbers of delegates expected to travel to events, creating a huge economic impact for all related supply chain businesses. While some events will move dates and come to Scotland in the future, this loss is substantial. For full results and even more insight and analysis, please see the full report. These figures are a timely reminder of the enormous, positive impact association conferences can have for a destination. In challenging times, now more than ever the ability of associations to cross borders and build bridges is vital to our continued prosperity, peace, and growth. Scotland is Open - and we are excited to see the results as we rebound from the impact of Covid-19. Read here the full 2019/20 - 2020/21 Scottish Association Survey report. For any further information on the Scottish Association Survey please contact Patrick Lamont. VisitScotland would like to extend a huge thanks to all our partners in Scotland who helped make this survey possible. Even with our best intentions data was not collected from every venue in Scotland. If your business hosts association events and was not able to submit data for this report, please get in touch so we can ensure you are included in future.

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Scotland's National Tourism Statistics

Information to help you use the national tourism statistics

What are the national statistics?

The national statistics are data that is gathered, analysed and presented to enable policy development at a national level, and made available to tourism stakeholders to enable decision making and planning.

In Scotland, there are 4 sources of national tourism statistics:

  • The Great Britain Tourism Survey (GBTS)
  • The Great Britain Day Visits Survey (GBDVS)

The International Passenger Survey (IPS)

  • The Scottish Accommodation Occupancy Survey (SAOS)

The Great Britain Tourism Survey (GBTS) and The Great Britain Day Visits Survey (GBDVS) 

Managed collaboratively by VisitEngland, VisitScotland and VisitWales, these are Great Britain-wide consumer-focussed surveys. Information is gathered from a representative sample of British residents, and the results are then analysed and reported for both Great Britain and each of the nations.

The GBTS collects data on overnight trips (including holidays, business, or visiting friends and relatives). It measures the volume and value of overnight domestic trips taken by residents and provides detailed information about the trip and the visitor characteristics.

The GBDVS collects information on “day visits” as defined by the survey. 

Important note - Changes to GBTS and GBDVS methodologies

Since January 2011, all results are based on residents of Great Britain only. Information on trips in Northern Ireland is collected separately, and you can find it through the Northern Ireland Statistics and Research Agency.

In 2019, alongside our partner organisations, Visit England and Visit Wales, we reviewed the GBTS and GBDVS survey scope and methods. This provided an opportunity to strengthen the consistency between the two surveys, review the questionnaires, and transition the GBTS method from offline to online. (Prior to 2020, the survey interviews for the GBTS were carried out face-to-face.)

Since 2020, the GBTS and GBDVS have been combined into a single questionnaire collected through a fully online representative panel. The annual sample size is 60,000 split by the representative population size of the GB nations.

Each respondent is asked about any overnight trips they have taken in the 4 full weeks prior to their date of interview and about any day visits that they have taken in the full week prior to their date of interview.

The International Passenger Survey is a continuous survey carried out by the Office for National Statistics (ONS). Data is collected at all major air, sea and tunnel ports, through anonymous face-to-face interviews.

The survey is conducted with a random sample of passengers as they enter or leave the UK. It provides detailed information on how often people travel to and from the UK, and also what type of visit they’ve made. 

The data is published by ONS on a monthly, quarterly and annual basis. VisitBritain provides analyses of the data for the UK and also the nations including Scotland. 

Scottish Accommodation Occupancy Survey (SAOS)

Data on occupancy in Scotland’s tourism accommodation sectors is gathered and analysed through the Scottish Accommodation Occupancy Survey. This is commissioned by VisitScotland and carried out by the Moffat Centre.  It looks at a number of sectors, including: Hotels, Guest Houses and Bed and Breakfasts, Self catering, Hostels, Camping and Caravanning.

Businesses opt-in to provide their occupancy details through an online portal. This allows them to benchmark themselves against others in the industry and see how they are performing.

The richness of the data and analyses provided by the SAOS is dependent on the number of businesses participating, so accommodation businesses are strongly encouraged to opt-in and submit their data.

Full details are available from the visitscotland.org website (external link)

Accessing the national statistics

As well as the data and analyses included on the Observatory website, you can find the national statistics on the following websites

VisitScotland.org Research and Insights - analyses and insights (link to external website)

Statistics.gov.scot - datasets to view and download (link to external website)

VisitBritain.org - IPS data and analyses (link to external website)

VisitBritain.org - About the IPS (link to external website)

Office for National Statistics - IPS datasets to view and download (link to external website)

Please also see information on the impact of COVID-19 on data and statistics

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Availability Search for  Dennis Buchan

Terms & conditions.

This booking system and any information appearing on this page relating to the availability of any accommodation is provided by third parties and not by VisitScotland. It is intended to provide real time availability information relating to accommodation which is also provided by third parties. You may use this booking system to place direct bookings with third party accommodation providers. Any booking you make will not be placed with VisitScotland and we will have no liability to you in respect of any booking. If you proceed to make a booking you will leave our Website and visit a website owned and operated by a third party. VisitScotland does not have any control over the content or availability of any external website. This booking system and any information appearing on this page is provided for your information and convenience only and is not intended to be an endorsement by VisitScotland of the content of such linked websites, the quality of any accommodation listed, or of the services of any third party.

Dennis Buchan

The Academicians’ Gallery is pleased to present an exhibition of selected paintings by the renowned Arbroath-born artist Dennis Buchan RSA (1937-2023).

Dennis Buchan’s work fused the Scottish Colourist tradition with more modern, Abstract Expressionism and Pop Art. He took inspiration from landscapes and seascapes, using everyday objects to create bold juxtapositions of form and colour.

Dennis Buchan was born in Arbroath in 1937 and attended Arbroath High School before studying at Duncan of Jordanstone College of Art and Design, Dundee, under Alberto Morrocco. Following art school, Dennis spent a postgraduate period at Hospitalfield, Arbroath. Dennis travelled throughout his career, making new research in such places as New York, Barcelona, Belgium, and the Netherlands. In 1965, he took up a teaching position at Duncan of Jordanstone College of Art and Design, where he remained until retiring to paint full-time in 1994.

Accessibility

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The content of many of our web listings is provided by third party operators and not VisitScotland. VisitScotland accepts no responsibility for (1) any error or misrepresentation contained in third party listings, and (2) the contents of any external links within web listings ((1) and (2) together hereinafter referred to as the "Content"). VisitScotland excludes all liability for loss or damage caused by any reliance placed on the Content. The Content is provided for your information only and is not endorsed by VisitScotland.

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Edinburgh International Festival Opening Event

Edinburgh international festival launch festival season with spectacular multi-art form experience.

The Edinburgh International Festival, in partnership with The Macallan, has today (18 June) announced the full details of Opening Event: Where to Begin . The large-scale visually spectacular outdoor event will open the 2024 International Festival.

Responding to this year’s International Festival theme, Rituals That Unite Us, Opening Event: Where to Begin welcomes visitors from near and far to discover and share in a new ritual together, for the International Festival and the City of Edinburgh.

Opening Event: Where to Begin will transform the grounds and architecture of George Heriot's in Edinburgh’s Old Town, a never-before-used venue for the International Festival. The production is devised by an extraordinary creative team led by Creative Director Katy Fuller at Pinwheel, blending:

  • immersive installation
  • live performance
  • large-scale video projection
  • captivating storytelling

George Heriot's School at dusk

Credit: Edinburgh International Festival / Daniel Quirke

This large-scale communal experience celebrates the creative force of the city and the International Festival.

To kickstart Edinburgh’s festival season in style, Opening Event: Where to Begin takes place across three nights, starting at dusk, from Friday 2 August to Sunday 4 August. The final night’s audio will be described and captioned.

Opening Event: Where to Begin takes inspiration from Edinburgh’s iconic landscape as a city built on layers. It imagines what hidden power may be found in those vaults and tunnels.

Visitors are welcomed to the grounds of George Heriot's, which comes alive with the flicker of flames. They will be taken on a journey through this extraordinary environment before congregating to experience the story of why they are gathered there, played out as a spectacular video projection.

The site-specific experience draws on a combined heritage between the incomparable single malt Scotch whisky The Macallan and the International Festival. It celebrates the creativity, excellence and height of achievement that lies within the Scottish identity.

Intricately weaving together stories of Scottish mythology and heritage, participatory moments of the event are anchored in Scottish history, such as the Scottish New Year tradition (Hogmanay) of first footing, and the people of Edinburgh’s donations of coal to light up Edinburgh Castle for the very first International Festival in 1947.

Edinburgh Old Town under the northern lights

Opening Event: Where to Begin is created by Pinwheel, in collaboration with Edinburgh International Festival and principal partner The Macallan with additional support from EventScotland. Led by creative director Katy Fuller, Pinwheel specialises in creating breath-taking outdoor events, underpinned by imaginative storytelling.

Opening Event: Where to Begin is a ticketed experience

Tickets at £15 and concessions from £7.50 available. The event runs from 2-4 August. Entry is between 9:45pm and 10:15pm.

This year, we've invited everyone to participate in our 2024 theme, Rituals That Unite Us. Opening Event: Where to Begin in partnership with The Macallan, marks the first of a new ritual, both for our Festival and the city. We know audiences will be blown away by this spectacle, and we're proud to show the formidable creative power and potential of Edinburgh and its people to the world. It's an event that beckons us to find new ways to experience and appreciate our city. Edinburgh International Festival Director, Nicola Benedetti
The Edinburgh International Festival is one of Scotland’s key signature events and cultural assets. EventScotland is proud to be continuing its support of the Festival’s Opening Event, having supported it through our International Programme since its inception in 2015. Events play an important role in our communities, and as part of an enviable portfolio of annual events and festivals that deliver sustainable impacts and international profile for Scotland, the Opening Event: Where to Begin will provide the perfect stage for visitors and locals to unite and immerse themselves in a unique and memorable experience. Paul Bush OBE, VisitScotland Director of Events
I'm proud to see The Macallan's creative partnership with the Edinburgh International Festival come to life in August. Both the International Festival and The Macallan hold a deep commitment to excellence and artistic innovation, rooted in our shared, rich Scottish heritage. As The Macallan celebrates our 200th anniversary this year, we are proud to partner with the International Festival to create an unmissable start to the festival season. Where to Begin will captivate audiences with stories of Scotland's past, present and future, and will offer the inspiration that only a live event like this can offer. Jaume Ferràs, Global Creative Director, The Macallan
I’m thrilled to create a new Opening Event for Edinburgh International Festival in partnership with The Macallan. Our story pays tribute to this most remarkable of cities and the unstoppable creative energy which pervades it every August. We celebrate the alchemy that happens when exceptional artistry meets expectant audience and the connection, emotion and inspiration that characterises a festival in full force. We look forward to welcoming audiences to join us and play their part in igniting the 2024 International Festival. Creative Director of Pinwheel, Katy Fuller

Related links

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IMAGES

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  2. Scotland's Themed Years

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  3. Reopening of Scottish Visitor Attractions

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  4. Edinburgh Castle

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  5. Explore Scotland Visitor Leaflet

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  6. Scotland's calling to foreign visitors as new global campaign launched

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COMMENTS

  1. Scottish Tourism Statistics & Research

    This allows Scottish tourism to meet the challenges of today's marketplace. You can benefit from this research as it informs you of: View our latest published research releases. Find up-to-date research and insights on Scotland's tourism industry, including regional statistics, visitor numbers, markets and trends.

  2. Latest Statistics Research

    Our latest research on tourism. Our latest statistics page is your one-stop-shop to navigate to the latest research releases within the Research and Insights section. We invite you to explore insights on tourism in Scotland from a range of different studies.

  3. Scotland's Regions

    Our regional team. Find out more about our regional team who work in collaboration with local authorities, destination organisations and other key stakeholders. Discover research and insights on tourism within each of Scotland's regions, including visitor numbers, top types of accommodation and popular things to do.

  4. About Our Visitors

    Scotland currently receives over 16.7 million overnight visits per annum from all over the world (2022). The UK domestic market makes up an 81% share of visits with international markets around 19% (2022). However, international visitors tend to stay longer and spend more when in Scotland.

  5. Data and Analyses for Tourism in Scotland

    Data and analyses for tourism in Scotland. Data Search. The Scottish Tourism Observatory aims to make tourism data for Scotland easy to find and use, and to enrich the data available. New content and updates will be added throughout the year, so please browse, and please check back as our content grows. Using the site.

  6. Scottish Association Survey 2019/20 and 2020/21

    The total net additional value of association conferences in 2020/21 in Scotland was projected to be a massive £330m - an increase of 33% on 2019/20. Primary VisitScotland research has revealed that roughly 4 in every 10 delegates will extend their stay for on average 3 days in Scotland. These extenders would have contributed an additional £6.6m.

  7. Scotland's National Tourism Statistics

    Managed collaboratively by VisitEngland, VisitScotland and VisitWales, these are Great Britain-wide consumer-focussed surveys. Information is gathered from a representative sample of British residents, and the results are then analysed and reported for both Great Britain and each of the nations. ... VisitScotland.org Research and Insights ...

  8. Experience & Research Your Ancestry In Scotland

    Tracing your family tree. There are lots of great resources available when looking to research your Scottish ancestry DNA. Get inspiration by checking out excellent online resources. Find a professional genealogist. Visit the Scotlandspeople website. Browse key records at the National Records of Scotland. Delve into your history at the Highland ...

  9. How Visitors Travel To And Around Scotland I VisitScotland.org

    Our research in 2021 studied how Scottish residents feel about climate change. We explored the sustainable behaviours they may adopt when on holiday in the future. The research showed a willingness to change around some areas of responsible tourism, particularly using public transport once at a destination and opting for car-free days.

  10. Visiting Scotland: The Guide On How To Plan Your Trip

    The most cost-effective way to visit Scotland is to come during the off-season, which is from November to the end of March. Additionally, starting your trip during the week, rather than on the weekend, may also be more economical. Travelling to Scotland from abroad can be expensive, but taking the bus is often the most economical choice ...

  11. New data shares the reasons why tourists visit Glasgow

    As well as looking as understanding where visitors stayed, the research also focused on motivations and inspiration. It revealed the reasons visitors to Glasgow chose Scotland as their holiday destination were scenery and landscape (67%), history and culture (58%), Scotland's people (26%), outdoor activities available (24%) and Scottish ...

  12. Scottish Tourism Observatory

    The Scottish Tourism Observatory aims to make data for tourism in Scotland easy to find and to use, and to enrich the data available. The project was born out of the national strategy, Scotland Outlook 2030: Responsible Tourism for a Sustainable Future. It was recognised that a robust evidence base is crucial for planning and decision making.

  13. Scotland EURO 2024 adventure draws German visitor fan base

    New insights from VisitScotland have revealed traffic from Germany to its consumer website VisitScotland.com almost doubled during Scotland's tournament dates (13 - 23 June 2024), an increase ...

  14. International Tourism Statistics

    Visit numbers, nights spent and visitor spending all surpassed the levels seen in both 2019 and 2022. International visitors made a total of 4 million visits to Scotland, stayed for 34.4 million nights and spent £3,593 million. Visits were up 23% compared to 2022 and 15% compared to 2019. The number of nights went up by 20% from 2022 and 25% ...

  15. Dennis Buchan, Edinburgh

    Dennis travelled throughout his career, making new research in such places as New York, Barcelona, Belgium, and the Netherlands. In 1965, he took up a teaching position at Duncan of Jordanstone College of Art and Design, where he remained until retiring to paint full-time in 1994.

  16. Why People Choose Scotland

    Top reasons for choosing Scotland. 70%. of visitors stated scenery and landscape. 48%. of visitors mentioned Scotland's history and culture. 27%. of visitors mentioned outdoor activities. 22%. of visitors highlighted visiting friends and family.

  17. Visitors to Scotland

    1. Scotland Visitor Survey 2023. In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The scope of the survey was leisure overnight visitors only. The survey explores the profile of the visitors who took part in the research. We collated information on the background, methodology, and key ...

  18. Scotland Visitor Survey

    Our visitor surveys help us understand why visitors take a holiday or short break in Scotland and how they rate their experiences when here. In 2023, we commissioned the Scotland Visitor Survey. Progressive Partnership Limited managed the survey on our behalf. The survey involved short face-to-face interviews with visitors between October and ...

  19. Culture & Heritage

    Results from the Scotland Visitor Survey 2023 highlight that: 28% of visitors agreed that "finding out more about Scottish Gaelic language and culture enhanced my visit". This rose to 46% for our long haul visitors. These figures are based on nine or ten scores on a ten point scale.

  20. Scotland Residents' Views on Responsible Tourism

    The research used an online survey based on a representative sample of Scotland residents. The analysis provides a representative viewpoint of the Scottish adult population. The survey was commissioned by VisitScotland and carried out by 56 Degrees Insight. Fieldwork took place between 3-11 August 2021.

  21. Responsible Tourism in Scotland

    Researching responsible tourism in Scotland. Scotland's environment, society and culture are what sets us apart as a destination - they are the things that make a visit to our country so special. To support the responsible tourism, we will monitor changing consumer attitudes and behaviours. We'll share relevant, rich insights to support you ...

  22. Scotland's Visitor Experience

    2. Methodology. Key objectives of this study were to understand the profile of people amongst VisitScotland's UK and Ireland database who took a holiday or short break in Scotland between January and December 2022. The survey explored the holiday behaviours and views of this engaged audience drawn from VisitScotland's (VS) UK consumer database.

  23. Coastal Tourism

    Overview. On this page you will find two key pieces of research: Our topic paper on coastal tourism in Scotland. The paper explores the appeal of Scotland's coastal destinations for visitors. Download the paper for statistics on domestic and international coastal tourism. Our topic paper on the health benefits of being near water.

  24. Cruise Tourism in Scotland

    The cruise tourism industry has grown year-on-year in Scotland. With almost 900 calls, over 800,000 cruise passengers visited Scotland in 2019. In 2019 and 2020, research was conducted to explore the size of Scotland's cruise tourism market. This research also reviewed the opportunities and challenges to develop the sector sustainably.

  25. Visitor Attractions

    Executive summary. Total visits to Scottish attractions in 2023 recorded an increase of 17.2% when compared to 2022. Total visits recorded were 48,685,638. Visits to free Scottish attractions also saw an increase of 16.6% in 2023 compared to 2022 (30,605,269). Visits to paid Scottish attractions rose by 18.2% in 2023 compared to 2022 (18,080,369).

  26. VisitScotland.org

    Welcome to VisitScotland's corporate website. VisitScotland is the national tourism organisation for Scotland. We support the responsible growth of the tourism and events sector so that the whole country benefits. Our corporate website brings you the latest industry news and advice, research and opportunities available to help our sector thrive ...

  27. Edinburgh International Festival Opening Event

    This large-scale communal experience celebrates the creative force of the city and the International Festival. To kickstart Edinburgh's festival season in style, Opening Event: Where to Begin takes place across three nights, starting at dusk, from Friday 2 August to Sunday 4 August. The final night's audio will be described and captioned.