expedia travel trends

Cheaper flights, 'coolcations' and ChatGPT: 8 summer travel trends for 2024

Jordan Waller

Summer 2024 is shaping up to be a dynamic (and busy) travel season, and as always, we're seeing new approaches to how people vacation.

From pop culture influences to the welcome return of cheap flight deals, how we travel is changing and becoming smarter and more efficient than ever.

Whether you're a seasoned jet-setter or planning your first big trip this summer, here are the top summer travel trends for 2024 that you need to know.

The return of cheap flights

expedia travel trends

The last two summers have seen travelers wrestle with sky-high airfares, but we may have finally reached a turning point. At TPG, we've recently seen an influx of bargain cash and points fares to numerous international destinations from the United States.

Recent deals on our radar include business-class award redemptions to Europe from 50,000 miles as well as round-trip cash fares to Europe for less than $400 — and these offers don't appear to be mere one-offs. Alongside late summer offerings, we're also already seeing a steady slew of good early prices for fall and winter.

This is likely due to a mix of factors, perhaps one of which is an increase in consumer confidence following a gloomy few months as we reached what was hopefully the peak of the cost-of-living crisis. Additionally, the total number of seats available on flights has increased (compared to 2022, the number of open seats on domestic flights is up 14%, according to aviation analytics firm Cirium), and has potentially contributed to the frequency of deals.

Mix all of this with an abundance of high-profile global events happening this year, such as Taylor Swift touring across the world and the Paris Olympics, and it appears airlines have been spurred to compete with each other by slashing prices in a bid to get more bums on seats.

It remains to be seen whether the current boom of lower prices will last, but right now, things are looking optimistic.

A summer of sports

The summer of 2024 is packed with major sporting events — particularly in Europe — which will attract fans and travelers from around the globe.

expedia travel trends

Most notably, the Summer Olympics will take place in Paris from July 26 to Aug. 11, followed by the Paralympics between Aug. 28 and Sept. 8 — some hotels are already sold out and booking fees are skyrocketing.

The UEFA Euro 2024 soccer tournament also kicked off last Friday in Germany. It will run for a whole month, and the final game will be held at the Olympiastadion in Berlin on July 14.

The summer will also see the Tour de France (which will start in Italy) from June 29 to July 21, the Wimbledon tennis tournament in London from July 1 to July 14 and the ICC Men's T20 World Cup (a cricket tournament), which will be co-hosted by the United States and West Indies.

In addition to travelers buying plane tickets and booking hotels to see these events, this year's jam-packed sports schedule may be indirectly influencing how travelers choose their holidays, too. Airbnb reported a 122% increase in searches within its "Play" category, which reflects a growing interest in the company's offerings of active and playful stays this summer.

'Set-jetting' is more popular than ever

expedia travel trends

Streaming also continues to influence travel choices. According to the Unpack '24 survey by Expedia, Hotels.com and Vrbo, more than half of travelers are inspired to research or book a trip after seeing a destination featured in a show or movie.

This trend, known as set-jetting, has brought increased awareness of an array of global destinations. Popular vacation spots expected to be particularly busy this year include Thailand (which will be featured in the third season of "The White Lotus"), Romania (featured in the second season of "Wednesday"), Paris (thanks to "Emily in Paris") and South Korea (following the success of "Squid Game").

ChatGPT is working overtime

Artificial intelligence is now an integral part of travel planning, whether you are using it intentionally or if it's quietly powering search and planning tools in the background. A recent survey by Booking.com found that 48% of families are planning to use AI tools like ChatGPT to help organize their trips in 2024.

Though, in our experience, tools like ChatGPT are best used only as rough guides at this point, AI is continuing to affect the way we travel. Earlier this year, Expedia launched its own AI-driven travel tool, Romie , which is now available via Expedia's iOS app in the U.S. and can help create personalized itineraries, warn of trip disruptions and summarize group chats to organize your vacation.

Though we're still at the dawn of how AI will influence travel, this may be the year when AI travel planning will become the norm.

'Coolcations' are a thing now

expedia travel trends

2023 went down in history books as the hottest year on record, and 2024 could continue the trend of soaring annual temperatures.

According to the European Union's Copernicus Climate Change Service , last May marked 12 consecutive months of record-breaking global temperatures. With rising summer temperatures comes the increased risks of wildfires (as we saw last year in places such as Greece and Hawaii ) and flooding.

On a smaller scale, it is simply unpleasant and uncomfortable to travel when it's too hot. So, it comes as no surprise that Booking.com recently reported that 74% of families globally cite air conditioning as the most important amenity when booking accommodations. The travel industry as a whole has also seen a rise in "coolcations," where travelers prioritize destinations and stays that can offer a respite from the heat.

Popular coolcation destinations for 2024 include Copenhagen, Latvia, Finland, the Scottish Highlands, Estonia and the Azores. Travelers are also flocking to traditional summer destinations like Greece in cooler months, when the temperatures begin to dip.

Taylor Swift is revolutionizing 'gig-tripping'

expedia travel trends

In 2024, going to a concert or music festival is no longer just about buying a ticket and turning up at your nearest venue — it's about splashing the cash on flights and hotels and turning it into the pop music-tinged vacation your teenage self always dreamed about.

For example, Taylor Swift's "The Eras Tour" is crossing Europe this summer with key stops in the U.K., Netherlands, Italy, Switzerland, Germany and Poland, prompting a rush of ticket sales and hotel bookings at every stop. Many destinations on the tour saw hotels fully booked as early as last December. That said, many Americans realized that it could be more economical to fly to Europe to catch the tour than to pay the going rate for resold tickets in the U.S.

If you're planning a European trip this summer, it's worth checking in advance to ensure that Taylor isn't passing through during your travel dates. But if she is, you could plan to catch her show at a relative bargain.

Hotels still reign supreme

It might seem like all you ever hear on TikTok and Instagram is influencers shouting from the hills about their latest Airbnb find, but in 2024, hotel accommodations still reign supreme when it comes to bookings.

According to Statista Market Insights , hotel bookings have dominated vacation rentals in the share of revenue in 2024, taking 55.6% of the share in the United States alone — vacation rentals, on the other hand, accounted for just 10%, the rest is split between camping, cruises and other types of package vacations. It's a similar picture across Europe and in the U.K., where hotels encompass 53.6% of revenue and vacation rentals 11.7%. The highest hotel market share appeared in Japan, at a whopping 62.3% (hotels) versus 11.9% (vacation rentals).

expedia travel trends

This is likely due to a variety of factors, including service reliability — hotels are generally much more consistent than vacation rentals. Then, there's been a regular stream of crackdowns on vacation rentals across the globe. Cities have tightened up handing out new property licenses in destinations such as Austria, Rome, Hawaii and even Palm Springs, California; the latter has capped the number of days a short-term property can be rented out at 26 days.

The results are in: Offering reliable service, diverse amenities and prime locations, hotels remain a staple for both leisure and business travel.

Sustainable travel takes center stage

expedia travel trends

Sustainability is more than a buzzword — it's a movement. Travelers are increasingly seeking eco-friendly destinations and accommodations that prioritize environmental conservation.

According to Booking.com , 53% of travelers are looking for accommodations that blend comfort with innovative sustainability features.

Additionally, slow travel and train travel are gaining popularity as eco-conscious choices. You may remember that locomotive travel featured highly in our 2024 destinations list . And thanks to innovations in high-speed rail, it's now more possible than ever to cross entire countries by train for less effort than it would take to board a plane.

But it's not all about speed. We're also seeing increased interest in high-end train experiences such as Belmond's Eastern & Oriental Express and the opulent La Dolce Vita train by Orient Express, which cater to a more relaxed, refined and, of course, sustainable way of travel.

Bottom line

Summer 2024 is set to be an exciting time to be a traveler, and current trends reflect a wide range of preferences, interests, budgets and lifestyles.

This year, keep an eye out for AI-powered travel planning, a growing interest in sustainability, the return of summer flight deals and a stunning roster of great global events. No matter where you go this year, summer 2024 is set to be a hot one.

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Expedia report finds americans win the gold medal for taking fewest vacation days in the world.

24th Annual Vacation Deprivation Report finds Americans are more vacation deprived than ever; unveils tips from around the world to help U.S. travelers get more out of their time off and save on their next trip

SEATTLE , June 20, 2024 /PRNewswire/ -- According to Expedia's 24 th  annual  Vacation Deprivation Report , 1  released today, roughly half of Americans don't plan on using all their time off this year (53%), despite receiving just 12 days off annually — the fewest of any country surveyed. Expedia's report has been analyzing time-off trends around the world for 24 years, and while American vacation deprivation (defined as the feeling of not having enough time off) has now hit an 11-year high at 65%, rates are down in many other parts of the world. It's clear working adults in the U.S. could benefit from adopting some of the time-off strategies and attitudes in other countries.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9179057-expedia-24th-annual-vacation-deprivation-report/

Japan:  American and Japanese workers take a similar number of days off each year (11 and 12 respectively), but surprisingly Japan boasts the lowest vacation deprivation levels in the world (53%). Based on the survey, this could be attributed to Japanese workers taking more frequent, short vacations and prioritizing relaxation during their getaways.

France:  No one vacations quite like the French, taking the most days off in the world (29) and 2.5x more than Americans. There's an emphasis culturally on the fundamental right to rest as more French workers view vacations as a basic right (93% vs 83% of U.S.).

Hong Kong :  Hong Kong was the only market surveyed where respondents didn't leave vacation days unused but took  more  time off on average than they were allocated, and 15% vow to do it again in 2024 (highest globally).

"We may not be able to control how many days off we get, but the research begs the question: What can we learn from other countries that will help Americans break this horrible habit of not using the time off we  do  have, said Melanie Fish , head of Expedia Group brands public relations. "In Japan, people take time off every month instead of just twice a year. For the French, not even a full month of vacation feels like enough time. Clearly there's a lot for the U.S. to borrow from, whether it's spreading your PTO throughout the year or prioritizing rest on your next vacation."

View the full 2024 Vacation Deprivation Report on the  Expedia Newsroom . Now through July 14 , vacation-deprived One Key members can save 25% off or more on thousands of hotels with Expedia's  Summer Sale . With deals valid for travel through the end of October, it's the perfect time to become a One Key member and lock in a trip to ensure PTO days don't get left behind this year.

1 About the Vacation Deprivation Report: Expedia first commissioned Vacation Deprivation in the year 2000 to examine the work-life balance of people worldwide. The annual study is currently in its 24th year and was conducted online among 11,580 respondents across the U.S., UK, Canada , Mexico , France , Germany , Australia , New Zealand , Japan , Hong Kong and Singapore . Commissioned from March 26 to April 3, 2024 , on behalf of Expedia by Harris Research Partners, a global strategic research firm, responses were gathered using an amalgamated group of best-in-class panels. Looking at the margin of error for the global average, a 1–4% difference is statistically significant at 90% confidence.

About Expedia Expedia ®  is one of the world's leading full-service travel brands. By providing everything you need to go all in one place, our mission is to ensure you're getting the most out of every trip and feel supported every step of the way.

Our commitment to insights matched with our unprecedented scale allows us to understand our travelers better than anyone else, delivering exactly what they need, when they need it. Our personalized experiences, backed by incredible technology, enable us to deliver the widest selection of product offerings across accommodations, transportation, activities and experiences that help you get the most out of your journey.

Use our mobile app or visit  www.expedia.com  to plan your journey with us.

One Key™ is our comprehensive loyalty program that unifies Expedia, Hotels.com and Vrbo into one simple, flexible travel rewards experience. To enroll in One Key , download Expedia, Hotels.com and Vrbo mobile apps for free on iOS and Android devices. One Key is currently available in the U.S. and will become available globally soon.

© 2024 Expedia, Inc., an Expedia Group company. All rights reserved. Expedia and the Expedia logo are trademarks of Expedia, Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners. CST# 2029030-50.

Follow Expedia on  Instagram ,  TikTok ,  Pinterest ,  Twitter  and  YouTube.  Stay up to date on Expedia news and announcements by visiting our  Newsroom .

View original content: https://www.prnewswire.com/news-releases/expedia-report-finds-americans-win-the-gold-medal-for-taking-fewest-vacation-days-in-the-world-302177939.html

SOURCE Expedia

Which AI trip planning tool is the best? Here's how Expedia's and Booking.com's compared.

  • Expedia Group's Romie and Booking.com's AI Trip Planner are AI-powered travel tools that can help travelers plan and manage their trips.
  • Both tools can recommend destinations, places to stay, and things to do and even create a full itinerary for your trip.
  • However, these AI travel planners are still in their early stages and can't yet be relied on completely.

This new travel adviser can help travelers plan and manage their trip – and then come with them on vacation.

Expedia Group revealed a new artificial intelligence assistant last month that users can access anytime via their phones. Named Romie, the alpha version available now via Expedia’s iOS app in the U.S., can help build itineraries, summarize travel plans discussed in group chats, warn customers of trip disruptions and more.

Jeff Miller, Distinguished Product Manager at Expedia Group, said “travel is a complicated business and part of the complexity is about orchestrating and managing all the parts of your trip.” The company previously introduced a travel planning feature powered by ChatGPT last year, but the new assistant marks an expansion of its AI capabilities.

“Romie’s job is to meet you where you are, not wait for you to come,” he said. The feature uses the same OpenAI models that power ChatGPT, but Expedia is “open to using other tech or models” as well.

Make travel easy: We tested ChatGPT itineraries in 5 US tourist spots

Learn more: Best travel insurance

Romie is the latest AI-powered travel tool , joining other travel platforms utilizing the technology to make a seamless, more customized experience for travelers. In an Oct. 2023 Booking.com survey of more than 27,000 travelers across 33 countries, 56% said they want to use AI to help inform upcoming travels.

Last summer, Booking.com launched its own AI Trip Planner, which also uses ChatGPT to help travelers find accommodations and build out personalized itineraries.

“Imagine having a conversation (with) the AI Trip Planner and being able to render or change what you see (on the Booking.com website) to match the content of your conversation,” Adrienne Enggist, Senior Director of Product at  Booking.com , told USA TODAY. “The hyper-personalization, really, can be supercharged to make your travel planning more productive, much easier.”

USA TODAY’s Nathan Diller and Kathleen Wong tested Romie’s itinerary-building capabilities against Booking.com’s AI Trip Planner to see what it’s like using AI to plan a trip to Rome from Sept. 9-12. Here’s what they found.

What is it like to use Romie?

I started by making a hotel booking on Expedia, which users need to use Romie’s itinerary-building features. iPhone users in the U.S. can opt-in to access the early version of Romie via the EG Labs section of the Expedia app, but the company does not yet have a public launch date.

I reserved a room at Suitedreams – just under $627 for three nights in September – with an “excellent” rating and over 1,000 reviews. Then I phoned a friend (or AI assistant, rather) to help with the rest. 

When I clicked through to my itinerary, Romie suggested restaurants near the hotel unprompted, with distances listed. When I clicked on one, it took me to a chat function where I could see various restaurants’ Yelp ratings, hours of operation and other info. I could peruse certain details from there, but other buttons moved me to the Yelp app.

Romie cannot complete restaurant reservations for users, but I was able to add bookings to my itinerary by telling the chatbot when I’d be eating. Miller emphasized that Romie is not “just automatically charging your credit card on your behalf.”

“We don't think that experience is quite ready yet, let’s put it that way,” he said. “But we do think that we can still guide you to be able to take action for yourselves.”

Romie also recommended “some of the best things to do” in Rome, like the Colosseum and the Vatican Museums. The chatbot was also able to suggest bookstores when I asked and give me directions to one I selected. When I requested other activities near my hotel, Romie provided several tours I could book through the Expedia app.

I did run into some hiccups when I clicked on the Colosseum option Romie listed on my itinerary page. The AI program pulled up a “B&B in Rome 2 stops from” the landmark, even though I already had a hotel. When I clicked on the listing, it took me to what looked like an external website that suggested I book it on Airbnb – a competitor to Expedia Group’s Vrbo.

When I asked whether I needed tickets for the Vatican Museums, Romie said yes, sharing a website where I could buy them. But the URL was not hyperlinked and I could not click through, nor could I copy and paste it from my phone, meaning I’d have to manually type it into my browser.

Curious to try another method of communication, I added Romie to my phone contacts to use its text message feature. Romie was similarly able to recommend coffee shops near my hotel that way, but this time, I had to tell the bot where I was staying. Unlike in the app, it did not have my booking information.

I also requested help with booking a rental car. Romie acknowledged my parameters – my travel dates and the budget I shared – and sent me an Expedia link. However, when I clicked on it, I was shown hotel listings.

At one point, I asked for a full itinerary for my three-night trip. Romie asked about my interests – I listed food, historical sites and art – and offered a detailed plan with activity and dining suggestions for the morning, afternoon and evening. I tried that separately with the in-app chat function and was given less of a true itinerary than a list of things to do.

“Launching an early version of Romie in EG Labs provides registered participants with the opportunity to test out products and share their feedback in real-time to help Expedia troubleshoot bugs prior to public launch,” Miller said.

Romie’s other features fell outside the purview of my hypothetical trip, but Miller said the tool will get to know users’ preferences over time, with “progressive intelligence” being a key principle.

“An assistant that forgets what you told it isn't very useful, especially in a complex process like travel planning that we all know takes weeks or sometimes months,” he said. “So, that notion that Romie’s learning as it goes and remembering is very important to what we think an assistant needs to do.”

Based on my test run with the current version of Romie, I’d recommend it to travelers as a starting point for generating ideas and tracking itinerary items of interest. However, given the apparent glitches in the user experience, I wouldn’t rely solely on the tool.

– Nathan Diller

How to use AI to plan a vacation: And what you should know first

What’s it like to use Booking.com’s AI Trip Planner?

Booking.com’s AI Trip Planner is only accessible via the Booking.com mobile app in English-speaking markets, including the U.S., U.K., Australia and New Zealand. Once I created an account, a pop-up screen prompted me to “start chatting” with the AI Trip Planner. The AI tool greeted me and asked how it could help my trip planning – it also warned me that it’s “still learning.”

According to Enggist, the AI language model is still in its “early discovery, early planning space.” It acts like a well-traveled friend who can provide guidance based on your answers, interests and tastes. The tool can recommend destinations, places to stay, and things to do and even create a full itinerary for your trip. 

“It’s less about generating search results and more about curating lists of things that are potentially ideal for you,” she said. 

In the future, Booking.com hopes to “extend the helper all the way through the journey,” like updating your ground transportation if your flight is delayed, Enggist said. 

I asked the AI Trip Planner to find me a hotel room in Rome for three nights in September, and it asked for specifics, like a preferred location or type of hotel. I said it would be my first time, and I didn’t know where to start. The tool responded with three hotel options, all of which are based in Rome’s city center, highly rated and cost between $264 and $602 for the stay.

While I could learn more about the hotels and read their reviews on the app, I couldn’t book directly through the AI Trip Planner. For that, I’d have to go to the hotel’s page on the app or website. I also couldn’t book a rental car through the AI Trip Planner.

I then asked the AI Trip Planner to come up with things for me to do during my trip, and it gave me eight “popular attractions and activities,” such as visiting the Colosseum and the Pantheon – typical Rome must-dos. I asked if the tool could help me get tickets to the Colosseum, and it told me that I had to visit the website for the Colosseum or a third-party vendor like Viator to do so. 

“The AI Trip Planner makes recommendations that are more niche or more hidden gems,” Enggist said. However, I found that even when I gave more specifics about what to do – like if I were a foodie – the first results were still the most popular or famous choices, which also means crowds and often overly touristy places.

When I asked for vegan restaurant recommendations, it gave me five. Although there were no links for me to learn more or how to contact the restaurants, I was able to ask for more detailed descriptions, like what I could expect from their menu and the atmosphere. 

I asked the AI Trip Planner to help me get from one of the recommended hotels to one of the suggested vegan restaurants. I was pleasantly surprised at how detailed the results were: I was told the stations and lines if I wanted to use the metro, or take a 20-minute walk “through some of Rome’s most beautiful neighborhoods.” 

Finally, I asked the AI Trip Planner to give me a three-day itinerary in Rome if I love food and am vegan. It broke down each day into the morning, lunch, afternoon and dinner, including what to do and where to eat each meal. The itinerary is a good starting point for travelers, but since it told me to visit the Colosseum and Roman Forum in the afternoon – which is peak visiting time – I’m not sure it accounts for crowds or long lines.

While I wouldn’t depend on the AI Trip Planner for my complete trip itinerary, I would certainly turn to it for help finding accommodations and initial ideas in the beginning stages of my trip planning.

If I were hoping to go on a beach vacation and had a budget in mind but no destination, this is where chatting with the AI Trip Planner would come in handy. I also liked how it helped narrow down my hotel options based on location and price, which is sometimes a challenging yet essential part of planning a vacation. Based on the vagueness of the AI Trip Planner when asked about day-to-day activities, I likely wouldn’t use the tool for restaurant recommendations or things to do since you need to leave the platform to book or get further details anyway. 

These AI travel planners are designed to personalize and simplify the travel planning process. Although they aren't yet at the stage where you can rely on them completely, only time will tell.

– Kathleen Wong

The Key Points at the top of this article were created with the assistance of Artificial Intelligence (AI) and reviewed by a journalist before publication. No other parts of the article were generated using AI. Learn more .

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Venture Investment Trends in Travel 2024

Pranavi Agarwal + Skift Team

Report Overview

Venture capital investment in the travel industry hit a decade low in 2023, with just $2.9 billion of funding, as compared to $5 billion in 2022 and $9 billion in 2019. This decline mirrors the struggles of the broader venture capital market amid a challenging macroeconomic climate, characterized by interest rate hikes, increased market volatility, and declining valuations. There’s a noticeable shift towards later-stage, mature companies, with 2023 seeing a drop in venture capital funding across all deal stages except late-stage Series F, indicating investors’ preference for safer bets.

Despite the downturn, there are signs of recovery. Preliminary 2024 data suggests a year-on-year increase in travel venture capital funding, with fewer but larger deals anticipated. We are also seeing the investment landscape becoming increasingly more fragmented and shifting Eastward, with more funding coming from Asia and the Middle East. By themes, we are seeing growth pockets in tours & experiences, AI & automation, and hospitality employment – hinting at areas of sustained investor interest amidst the overall decline.

What You'll Learn From This Report

  • The size of the travel startup financing market from 2009 - 2023, with projections for 2024
  • 2023 funding by deal stage, region, company and sector
  • Key 2023 funding trends in travel startups: tours & experiences, corporate travel and expense management, property management technology, short-term rentals, OTAs and AI automation & predictive analytics, amongst other thematic buckets

Related Reports

  • Venture Investment Trends in Travel 2022 February 2022
  • Venture Investment Trends in Travel 2021 March 2021
  • Venture Investment Trends In Travel 2020 March 2020
  • Venture Investment Trends and Startup Opportunities in Travel February 2019

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These Are Going to Be the Most Popular Travel Destinations in 2024

A lready thinking about where you want to travel in 2024 ? If you’re hoping to hit the hottest travel destinations of the year, Expedia Group is here to help. The one-stop travel site—alongside Hotels.com and VRBO—just released Unpack '24 , a travel trends analysis for the coming year. In addition to detailing the projected top 10 most popular international destinations of 2024, the site also revealed 10 “dupes” for travelers looking to perhaps spend a bit less, as well as those hoping to be surrounded by fewer fellow tourists. Additionally, they revealed 10 affordable cities where the world’s biggest musical acts are set to perform, as well as where to travel if you live a sober lifestyle.

“At Expedia Group, we have extensive first-party travel data that we use to enhance and curate experiences for our travelers across Expedia, Hotels.com, and Vrbo,” Jon Gieselman, president of Expedia Brands, says in the report. “These insights shape our travel forecasts, revealed in Unpack '24, enabling our travelers to be the first to discover and book the most desired trips before they become well-beaten paths.”

Ready to ignite your travel bug? Ahead, discover the most popular travel destinations of 2024.

The Top 10 Travel Destinations of 2024

Expedia Group predicts that travelers are most likely to jet set to destinations popularized in fan-favorite TV shows and movies. According to the report, “More than half of travelers say they’ve researched or booked a trip to a destination after seeing it on a TV show or in a movie. In fact, travelers say TV shows influence their travel decisions more than Instagram, TikTok, and podcasts.” With that in mind, they reveal that the top 10 travel destinations of 2024 are as follows:

  • Thailand - Featured in White Lotus , Season 3—which has sadly been pushed to premiere in 2025
  • Romania - Featured in Wednesday , Season 2—which has not yet set a release date
  • Malta - As seen in Gladiator 2 , which is set to premiere on November 22, 2024
  • Paris - As seen in Emily in Paris
  • Scottish Highlands - Featured in Outlander
  • London, Bath, and Windsor, U.K. - As seen in Bridgerton and The Crown
  • South Korea - Featured in Squid Game —the Season 2 release date has yet to be announced
  • Florida Keys - As seen in the series Bad Monkey
  • Australia - Featured in Baz Luhrmann’s Faraway Downs series, as well as the film Furiosa , which is set to premiere on May 24, 2024
  • Greece - as seen in the films Argylle (set to release in 2024) and My Big Fat Greek Wedding 3

The Top 10 Travel Destination Dupes

Dupes have long been lauded in the beauty and fashion categories, and now the concept is making its way to travel. “1 in 3 of those polled say they’ve booked a dupe,” the report reveals. “But what do these less obvious alternatives offer besides potential savings? They’re often less crowded, tend to be a little unexpected, and can be every bit as delightful as the tried-and-true destinations.”

Intrigued by the idea of booking a stellar vacation for a fraction of the price? Check out Expedia Group’s Top 10 Travel Destination Dupes, below, which are listed as the original destination of inspiration and the dupe that mirrors it.

  • Seoul —> Taipei
  • Bangkok —> Pattaya
  • Santorini —> Paros
  • Saint Martin —> Curaçao
  • Sydney —> Perth
  • London —> Liverpool
  • Lisbon —> Palermo
  • Geneva —> Québec City
  • Zermatt —> Sapporo
  • Nashville —> Memphis

The Top 10 Tour-Inspired Travel Destinations

Music lovers, this one’s for you! As you well know, traveling to see your favorite artists live is expensive, to say the least. With this in mind, Expedia set out to find the most affordable destinations where the world’s most famous pop and rock stars are set to take the stage in 2024.

Through their research, in which they analyzed the average daily rates of tour locations, they found the top 10 most affordable cities (less than $150/night on average) where travelers can witness the likes of Taylor Swift, Olivia Rodrigo, Coldplay, Metallica, Madonna, and more. They are as follows:

  • Kuala Lumpur, Malaysia - $91
  • Edmonton, Canada - $108
  • Mexico City, Mexico - $119
  • Warsaw, Poland - $119
  • Birmingham, U.K. - $127
  • Houston, Texas - $130
  • Antwerp, Belgium - $140
  • Tokyo, Japan - $147
  • Perth, Australia - $148
  • Detroit, Michigan - $149

For more research-backed travel trends, be sure to check out Expedia’s full Unpack ‘24 Trend Report .

Discover destinations all over the world inspired by TV and movie sets, music tours, lifestyle trends, and more.

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The Biggest Travel Trends of 2024, According to Expedia Group's President

Can you guess the one major travel trend from 2023 that's sticking around?

expedia travel trends

Courtesy of Expedia

With the new year just around the corner, travel planning for 2024 is in full swing. Online travel booking behemoth Expedia recently unveiled its 2024 travel trends report , combining a vast trove of first-party data with a global consumer survey of 20,000 travelers. Think of it as a peek into what will define the travel landscape in the year ahead. 

“What’s happening in culture often shapes consumer behavior, and we’ve definitely seen that in travel,” said Jon Gieselman, president of Expedia Brands, in an interview with Travel + Leisure . There’s a wide array of intriguing intel, from how travelers are looking for recommendations (hello, ChatGPT) to the destination “dupes” jet-setters are choosing so they can avoid overcrowded destinations.

Generative AI

While generative AI tools like ChatGPT took the spotlight in 2023, according to Gieselman, only a small fraction of travelers — 6 percent in total — used it to plan their trips. However, in 2024, Expedia predicts more widespread adoption; half of those surveyed are interested in using generative AI to plan their next getaway. 

The technology’s ability to simplify the planning and booking process — though often with unintended side effects — is driving its use. Nearly 40 percent of travelers say they would use generative AI to help find the perfect stay. 

Destination “Dupes” and "Set-jetting"

AI may (or may not) prove helpful for trip planning, but how will travelers narrow down where to go? The Expedia-commissioned study explored the “dupe” trend that has taken over TikTok by applying it to 2024 travel destinations. “These cities made the list because they all experienced a noticeable uptick in searches on the Expedia app over the past year, so it’s clear that they’re emerging as great alternatives,” Gieselman says. 

In many cases, these “dupes” are affordable alternatives to places that are historically more expensive. At the top of the list was Taipei, Taiwan , with a 2,786 percent increase in flight searches for 2024; Expedia says the city is a dupe for Seoul. Other notable dupes include Pattaya, Thailand (dupe for Bangkok); Paros, Greece (dupe for Santorini); Curacao in the Caribbean (dupe for St. Martin); and Perth, Australia (dupe for Sydney). 

There’s one 2024 trend that’s a sure bet — and a holdover from 2023. “Set-jetting” will continue to be in vogue for the new year. More than half of the travelers surveyed say they’ve researched or booked a trip to a destination after seeing it in a television show or movie. 

Giselman and company dug closer into specific programming that is influencing this trend. For instance, following the release of Wednesday on Netflix, Expedia saw a 150 percent increase in travel searches for Romania. There was a 200 percent increase in searches to Paris after Emily in Paris debuted its most recent season. 

A longtime favorite, White Lotus, is filming its third season in Thailand and Expedia expects a surge in travel to the Southeast Asian country. After all, the first two seasons of the series drove a 300 percent increase in demand to Hawaii and Sicily.

Sober Travel and More

Once on the ground, Expedia expects travelers to fully embrace “dry tripping,” going beyond the traditional Dry January or Sober October to have low- or no-alcohol getaways year-round. The travel industry has responded accordingly, stocking minibars with zero-proof options and offering mocktail-making experiences. 

Giselman says that it’s Gen Z travelers who are driving the dry tripping trend. “Sober-curious lifestyles are becoming more commonplace, and many Gen Zers are practicing alcohol-free lifestyles," he notes.

Wynn Las Vegas , a T+L reader favorite in Sin City , offers a “Drinking Well” zero-proof cocktail program developed by a master mixologist featuring reishi mushrooms, ashwagandha, and maca. Meanwhile, The Merrion , a T+L reader favorite hotel in Dublin , distills its own nonalcoholic gin. Expedia says more than 40 percent of travelers are likely to book a detox trip in the next year, with half of respondents saying they would be interested in staying at hotels that offer easily accessible alcohol-free beverage options.

The complete travel trends report, with several other key tenets , comes on the heels of Expedia Group’s recent launch of One Key , a single unifying travel rewards program across Expedia , Hotels.com , and Vrbo . 

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Expedia says these are 2024’s top travel trends

Don't miss out on these 2024 travel trends.

Blonde girl sitting on wall overlooking city

Expedia Group recently unveiled ‘ Unpack ‘24 ,’ which is a look at travel trends we can expect to see in the upcoming year. One of the best travel tips is to stay on top of current trends, and this report will help you do just that. 

  • Expedia’s travel trends report

Set-jetting

Destination dupes, tour tourism, dry tripping, go-ccasions, which travel trends will you take part in this year.

The report from Expedia includes eight must-know travel trends for 2024 and discusses everything from the top destinations to the best occasions for planning a trip. Referencing this report when planning your 2024 vacations wouldn’t be a bad idea.

Expedia’s travel trends report

Expedia’s ‘Unpack ‘24’ report uses the company’s first-party travel data as well as a consumer survey of 20,000 travelers to determine the trends that will dominate in 2024. The report aims to give travelers a head start when booking their travel plans for the New Year.

“At Expedia Group, we have extensive first-party travel data that we use to enhance and curate experiences for our travelers across Expedia, Hotels.com, and Vrbo. These insights shape our travel forecasts, revealed in Unpack ’24, enabling our travelers to be the first to discover and book the most desired trips before they become well-beaten paths,” said Jon Gieselman, President of Expedia Brands.

Set-jetting is the idea that TV shows and movies greatly influence where people are vacationing. From the exotic locations in The White Lotus to the historic places in The Crown, people are getting their vacation inspiration from popular media. In fact, more than half of travelers say they’ve researched or booked a trip to a destination after seeing it on a television show or a movie. 

According to the report, these are the top set-jetting destinations to keep an eye on for travel in 2024:

  • Thailand: as seen in The White Lotus
  • Romania: as seen in Wednesday
  • Malta: as seen in Gladiator 2
  • Paris: as seen in Emily in Paris
  • Scottish Highlands: as seen in Outlander
  • London, Bath and Windsor, UK: as seen in Bridgerton and The Crown
  • South Korea: as seen in Squid Game
  • Florida Keys: as seen in Bad Monkey
  • Australia: as seen in Faraway Downs and Furiosa
  • Greece: as seen in Argylle and My Big Fat Greek Wedding 3

Some of the world’s most popular travel destinations are incredibly expensive. Because of this, 2024 is set to see an increase of “destination dupes.” These dupes are more affordable alternatives to well-known cities that may be too expensive to travel to on a budget.

These destinations are similar to their more expensive counterparts, but are often less crowded, offering a more authentic experience.

Expedia lists the 2024’s most popular travel dupes as:

  • Taipei as an alternative to Seoul
  • Pattaya as an alternative to Bangkok
  • Paros as an alternative to Santorini
  • Curacao as an alternative to Saint Martin
  • Perth as an alternative to Sydney
  • Liverpool as an alternative to London
  • Quebec City as an alternative to Geneva
  • Sapporo as an alternative to Zermatt
  • Memphis as an alternative to Nashville

2023 saw some of the biggest musical tours of the century (hello, Taylor Swift), and this trend is only set to continue in 2024. Expedia predicts “tour tourism” to increase in 2024, with nearly 70% of travelers saying that they are more likely than ever to travel to a concert outside of their hometown. 

Many concert-goers are using a show as an excuse to explore a town or city, while others decide to travel because they find cheaper tickets for a show in another state or country.

According to Expedia, these are the 10 most popular cities for artists to tour where travelers can find cheap accommodation (less than $150 per night):

  • Kuala Lumpur, Malaysia
  • Edmonton, Canada
  • Mexico City, Mexico
  • Warsaw, Poland
  • Birmingham, UK
  • Houston, Texas
  • Antwerp, Belgium
  • Tokyo Japan
  • Perth, Australia
  • Detroit, Michigan

“Dry tripping” is the idea of taking a trip where you will be completely sober. More than 40% of the travelers polled by Expedia say that they are likely to book a detox trip in the next year. This involves staying at places that prioritize health and wellness and provide high-quality, alcohol-free drink options.

In 2024, it is expected that people will travel for out-of-the-ordinary reasons. In Vrbo’s research, it was shown that travelers plan to take more trips than ever in 2024, and they would be happy to book a trip to celebrate small achievements such as retirement, a pet’s birthday, or a first-date anniversary.

These are 2024’s top “go-cassions” as identified by Vrbo:

  • Celebrating the anniversary of a first date
  • Celebrating a pet’s adoption or birthday
  • Cooking and eating a meaningful meal together
  • Watching a major event on TV together
  • Getting a new job or quitting an old one, celebrating a retirement or promotion

Whether you are making a trip out of a Taylor Swift concert, set-jetting to the set of The White Lotus, or celebrating your pet’s birthday, 2024 is officially the year of travel. These travel trends are already taking off , so make sure you book your trips as soon as you can!

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Have you ever wondered which corner of the globe boasts the most mesmerizingly blue waters? The answer might just surprise you. In a quest to uncover the world’s bluest waters, CV Villas embarked on a unique study. To find this information, the company scrutinized unedited Google Maps screenshots of 200 beaches worldwide, employing a color dropper tool to unveil the RGB code of each body of water. They then cross-referenced these findings with the RGB code of the world’s bluest shade of blue, YInMn Blue, a hue that was officially declared the bluest shade by Oregon State University in 2016. 

Using a color calculator, CV Villas determined which locations’ waters came closest to the coveted YInMn Blue, thus crowning them as the beaches with the world’s bluest waters. Contrary to the assumption that tropical paradises like the Caribbean or Bora Bora would dominate the rankings, CV Villas’ findings paint a different picture altogether. Nearly all of the destinations on the list are located within Europe, which is a surprising revelation to many.  The world’s bluest water

Perfect weather, beautiful beaches, and endless adventure – that's the essence of San Diego. This Southern California city has long been a favorite destination for travelers who are looking for a taste of the laidback West Coast lifestyle. And for those looking to explore the city, we put together a list of the best things to do in San Diego, according to a local. 1. See the Carlsbad Flower Fields

Spring in San Diego just wouldn't be complete without a visit to the beautiful Carlsbad Flower Fields. This attraction spans nearly 50 acres and features a stunning display of ranunculus flowers blanketing the rolling hills in a rainbow of colors. It's a photographer's dream come true! The blooming season typically runs from early March through early May, so plan your visit accordingly. 2. Take a trip to the Del Mar Horse Races

Are you thinking about visiting the south of France? Southern France, also known in French as le Midi, consists of the regions of France that border the Atlantic Ocean, Spain, and the Mediterranean Sea. From the beautiful beaches of the French Riviera to the historic towns nestled in Provence, this region offers a diverse array of experiences that cater to every type of traveler. If this area is calling your name, then consider these south of France cities and towns for your next getaway. Nice

Nice is nestled on the French Riviera and boasts stunning views of the Mediterranean Sea. The city is both beautiful and historic, with several cultural gems located around the city. Whether you want to relax on a pristine beach or take a walk down charming cobblestone streets, Nice has something for you. Things to do

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Q1 traveller insights: planning ahead for 2024 travel

Drawing on our first-party data from Q4 2023, we take a look into how travellers are behaving when searching for and booking travel.

author

February 13, 2024

Each quarter, we deliver our traveller insights, which provide a deep dive into Expedia Group’s exclusive first-party traveller search and booking data to show shifting demand patterns and changing traveller behaviours.

Looking at the data from Q4 2023, we see that travellers are planning ahead for trips this year and showing strong interest in international destinations in Asia Pacific (APAC) and Paris, France. Additionally, findings from GWI’s January 2024 Zeitgeist Study show that 67% of consumers say they’re planning to travel more or the same amount in 2024 than they did in 2023. Travellers that recently visited Expedia are even more bullish, as they are 95% more likely to travel significantly more in 2024.**

Travellers are also planning to increase their budgets in 2024—with 26% of consumers, and 35% of those who recently visited Expedia, saying they’ll be spending more on travel this year.**

Read on for more insights and takeaways.  

Search volume sees strong end of year spikes

Travellers showed strong enthusiasm for travel toward the end of 2023, especially around the holidays. Global search volumes spiked during the last week of the year—a trend we also observed in 2022—with a 25% increase in search volume week-over-week (WoW).* This growth in global search volumes at the end of the quarter was led by a 35% increase in both Latin America (LATAM) and Europe, the Middle East and Africa (EMEA), which can likely be attributed to travellers searching for trips and travel deals on Boxing Day.

We also saw a 10% WoW global search volume increase in travel searches during the week of Cyber Monday and Travel Tuesday, as well as an almost 15% increase in North America (NORAM).

Target travellers with seasonal deals

As we look ahead toward spring and summer travel, set yourself up for success by targeting and reaching travellers who are looking for travel deals, especially around certain holidays or seasonal sales. Members Only Deals are a great way for hotels to stand out by offering promotions while connecting with high-value One Key™ rewards members.

APAC cities show major search increases

Travel demand for APAC has grown significantly in recent quarters, following a slower recovery trajectory post-pandemic. According to November 2023 flight data from the International Air Transport Association (IATA), Asia Pacific airlines had a 63.8% rise in November international traffic compared to November 2022—the strongest year-over-year (YoY) rate among the regions.

Our Q4 search data supports this trend as several APAC cities saw strong YoY travel growth in terms of search volume, including Guangzhou (85%), Hong Kong (35%) and Shanghai (35%).  We saw strong global interest for APAC from all four super regions, with notable YoY search increases to various APAC cities. As interest for international travel continues to grow with 20% of consumers, and over 30% of all Expedia travellers, planning international holidays in 2024, this further highlights the region’s increase in popularity among travellers outside of APAC.** 

YoY search volume increases to APAC:

  • NORAM to Guangzhou (65%), Kyoto (55%), and Osaka (50%)
  • EMEA drove double-digit increases to Hong Kong (100%), Osaka (70%), Kyoto (50%)
  • LATAM to Tokyo (85%)
  • APAC drove double-digit increases to Shenzhen, Macau, Guangzhou, Beijing and Shanghai

Connect with travellers through advertising

More travellers are looking to visit APAC especially now that the region is fully open and exchange rates are more favourable for travellers visiting Japan. With this in mind, APAC travel brands and providers should optimise their listings to attract travellers and ensure they are targeting visitors from different regions searching for their destination. Our advertising solutions can help your brand target and connect with hundreds of millions of travellers around the world through a variety of advertising formats—from native and sponsored listings to display and custom campaigns—and effectively capture demand.

Travellers plan ahead for 2024

Although we saw travellers planning for both the short term and very long term in Q3 2023, longer term planning trended upwards in Q4. Notably, searches in the 180+ day window increased globally by over 15%, driven by a more than 70% increase in EMEA and a 10% increase in NORAM. International searches in the 61- to 90-day and 180+ day windows also increased by over 10% QoQ as travellers began planning for early and mid-year trips in 2024. The continued growth of longer search windows emphasises that traveller intent remains strong, with many planning for trips months in advance.

Expand booking windows

With travellers already planning for mid-year holidays, make sure your availability and pricing is set well ahead of key travel dates so you can capitalise on early bookings. Holiday home owners can expand their booking windows using our calendar tool to capture demand from travellers booking trips far in advance.

Paris sees search increases for summer 2024

Travellers are also looking ahead toward summer in Paris, France and are planning to stay longer in-market. In Q4 2023, future searches for travel to Paris in July and August increased by over 20%. And, from 26 July–11 August 2024, length of stay increased for visitors from across all regions. This was led by a nearly 25% YoY increase from travellers visiting from NORAM and LATAM, indicating visitors are intending to stay around Paris for an extended period of time.

Optimise listings

As travellers are eagerly planning their Paris holidays, hotels and holiday homes in the area should optimise their listings to attract guests. Including key details in your listing, including nearby attractions and transportation options, can appeal to travellers looking to book convenient lodging.

Top destinations

In addition to quarterly search volume and window data, we look at the top searched destinations to see where travellers are going. In Q4 2023, travellers opted for warm weather getaways as the weather turns colder in the Northern Hemisphere, while other travellers are leaning into the colder weather by planning ski trips in holiday homes.

Looking at the global top 10 list of searched destinations, Orlando, Miami and Punta Cana jumped in the rankings. For the top destinations by region, Cancun and Fort Lauderdale rose in the rankings for NORAM, while Buenos Aires rose for LATAM.  We saw people flock to warm weather destinations in trending country data as well. US travellers searching for tropical destinations increased during Q4, with triple-digit QoQ search increases from the US to St. Lucia, Aruba and Curaçao. Looking forward, findings from the GWI January 2024 Zeitgeist Study also supported this trend, as 46% of those who recently visited Expedia said they are planning a beach or water holiday this year.  

Top searched destinations by region

*New top 10 destination

For APAC travellers

  • Tokyo, Japan
  • Sydney, Australia
  • Seoul, South Korea
  • Melbourne, Australia
  • Osaka, Japan
  • Gold Coast, Australia
  • Fukuoka, Japan
  • Taipei, Taiwan
  • Incheon, South Korea
  • Bangkok, Thailand

For EMEA travellers

  • Paris, France
  • Istanbul, Turkey
  • New York, New York
  • Amsterdam, Netherlands
  • Madrid, Spain*
  • Rome, Italy
  • Barcelona, Spain
  • Manchester, England*

For LATAM travellers

  • Mexico City, Mexico
  • Sao Paulo, Brazil
  • Cancun, Mexico
  • Rio de Janeiro, Brazil
  • Buenos Aires, Argentina
  • Puerto Vallarta, Mexico
  • Mazatlan, Mexico
  • Orlando, Florida*
  • Playa del Carmen, Mexico

For NORAM travellers

  • Orlando, Florida
  • Las Vegas, Nevada
  • Los Angeles, California
  • Miami, Florida
  • Punta Cana, Dominican Republic
  • Chicago, Illinois
  • Fort Lauderdale, Florida*
  • Boston, Massachusetts

Miami Beach aerial view with palm trees and cloudy sky.

On the Q4 top searched holiday home destinations list we saw several ski destinations make the list for NORAM and EMEA, including Breckenridge, Colorado joining the NORAM list at no. 6, and Gérardmer moving up in the EMEA rankings.*** Meanwhile others continued to flock to warm-weather destinations including Florida, Tennessee and California.

Top searched destinations for holiday homes

  • Sunshine Coast, Australia
  • Perth, Australia
  • Busselton, Australia
  • Adelaide, Australia
  • Nelson Bay, Australia
  • Brisbane, Australia
  • Auckland, New Zealand
  • Frankfurt, Germany*
  • Berlin, Germany
  • Gérardmer, France
  • Málaga, Spain
  • Albufeira, Portugal
  • Adeje, Spain*
  • Norderney, Germany
  • Ubatuba, Brazil
  • Guarujá, Brazil
  • Bertioga, Brazil
  • Praia Grande, Brazil
  • São Paulo, Brazil
  • Cabo Frio, Brazil
  • Florianópolis, Brazil
  • Búzios, Brazil
  • São Sebastião, Brazil
  • Gatlinburg, Tennessee
  • Panama City Beach, Florida
  • Pigeon Forge, Tennessee
  • Destin, Florida
  • Key West, Florida
  • Breckenridge, Colorado*
  • Hilton Head Island, South Carolina
  • San Diego, California
  • Sevierville, Tennessee*
  • Santa Rosa Beach, Florida

Ski lift over snow-covered landscape.

Lean into seasonality to appeal to travellers

With travellers booking trips based on weather, including warm-weather getaways and holiday centred around winter sports and activities, use seasonality to your advantage. Whether you’re a sunny locale or winter wonderland, highlight the seasonal benefits of your property or destination in your advertising to drive more demand. Holiday home owners should also look at setting competitive seasonal rates to take advantage of booking opportunities and maximise revenue potential.

For more up-to-date traveller data and trends to support your 2024 strategies, as well as a comprehensive view of 2024 traveller trends , visit our Research & Insights page.

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Richard Kocher

Senior Director, Media Insights & Planning

Richard is Senior Director of Media Insights & Planning. His team is responsible for mining Expedia Group’s exclusive first-party search and booking data and market insights to inform partners’ strategies, product selection and audience targeting. Prior to overseeing the global Media, Insights and Planning team, Richard led Business Development and Account Management teams in display and sponsored listings across EMEA and APAC. He has postgraduate degrees in Anthropology from the University of Sussex and Business Administration from Warwick Business School—and lives with his family in Redmond, Washington, USA.

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    Based on the company's unmatched first-party travel data, plus a global consumer survey of 20,000 travellers, Unpack '24 includes eight new travel trends for 2024, from top destinations to what's next in travel tech. "At Expedia Group, we have extensive first-party travel data that we use to enhance and curate experiences for our ...

  16. Travel Trends Q1 2024: Global Insights, Top Destinations, and Future

    Travel demand for APAC has grown significantly in recent quarters, following a slower recovery trajectory post-pandemic. According to November 2023 flight data from the International Air Transport Association (IATA), Asia Pacific airlines had a 63.8% rise in November international traffic compared to November 2022 — the strongest year-over-year (YoY) rate among the regions.

  17. Travel Trends

    Travel Trends. Search. Menu . Search. Back Where will you go? What will you see? What will inspire you? Here's our sneak peek into how we'll travel in 2024 and beyond. Get ready for 'Gen Gen AI' ... Expedia, Inc. is not responsible for content on external Web sites.

  18. PDF 2023

    Expedia Group™ 6 Quarterly deep dive Following a Q3 2022 trend, travelers continued planning for 2023 travel during Q4, more so than the prior year. 35% of searches in Q4 2022 were for travel in 2023, representing a 55% increase YoY, compared to Q4 2021 searches for 2022. Furthermore, during the last week of December 2022, searches for the 60+

  19. Q2 2024 Traveler Insights: Discover traveler search trends

    Travelers planning early for 2024 trips. Long-term trip planning trended up in Q1 2024. Search volumes for the 91-180-day window saw the largest QOQ increase, at more than 50% globally. The 180+ day search window increased by 20% globally and domestically, which shows that travelers are already planning for midyear trips and summer vacations.

  20. PDF travel trends of 2023. Expedia, Wotif, and Stayz delved into a vast

    Expedia's Air Hacks. Take the guesswork out of booking 2023 air . travel with Expedia's Air Travel Hacks. These . data-backed flight tips can help travellers . save time and money: • Best day to book: Sunday. • Best lead time for flights: Three months . in advance for domestic. Six months . in advance for international.

  21. Expedia says these are 2024's top travel trends

    Expedia's 'Unpack '24' report uses the company's first-party travel data as well as a consumer survey of 20,000 travelers to determine the trends that will dominate in 2024.

  22. Travel trends Q1 2024: global insights, top destinations and future

    Explore the latest travel trends with Q1 2024 insights. Discover global search volume spikes, most-searched destinations and traveller behaviours. ... Dive into the top travel trends from Expedia Group's Unpack '24 report and why these trends matter to partners. Read more. RESEARCH & INSIGHTS Discover the latest traveller data, trends and ...

  23. PDF travel trends of 2023. Expedia delved into a vast bank of traveller

    "When we look at Expedia data, we see a detailed and robust picture of travel into 2023," said Jon Gieselman, president of Expedia Brands. "We're seeing a surge in trips to culture capitals and the rise of TV-inspired tourism — not a new normal but people branching out to unexpected trends in what we're calling the 'no normal.'"

  24. PDF The Trends in Travel

    Some of 2024's most exciting travel trends are starting to take shape, and Expedia Group's Unpack '24 report delves into them all. "At Expedia Group, we have extensive first-party travel data that we use to enhance and curate experiences for our travelers across Expedia®, Hotels.com®, and Vrbo®," says Jon Gieselman, President of ...

  25. Introducing Unpack '24: the Trends in Travel From Expedia, Hotels.com

    Half of Travelers Expected to Adopt Generative AI in 2024. NEW YORK, Nov. 8, 2023 /PRNewswire/ -- Today, Expedia Group unveiled Unpack '24, a comprehensive look at what's motivating travelers and ...

  26. Traveler Insights Q4 2023: Traveler confidence steadies

    Expedia Group's Q4 2023 Traveler Insights are full of key global findings and traveler trends pulled from our exclusive first-party booking data. ... One of the key global travel trends we highlighted last quarter was the rise of tourism around sporting events, and this trend carried over into Q3 with major sports games and music tours ...

  27. Expedia Group's 2023 Travel Trends Highlight The 'No-Normal'

    The Expedia Group unveiled a comprehensive view of traveler trends across its brands and the broader travel industry in 2023. According to data from Expedia, Hotels.com and Vrbo, as well as industry professionals across 17 countries, 40 percent of travelers were inspired by streamed movies and TV shows, while another 31 percent were influenced ...

  28. HB on the Scene: Expedia unveils 2023 travel trends

    In the U.S., nearly a third (32%) of travelers are more concerned with value for money than ever before. Hotels.com data shows interest is up more than 20% globally in three-star hotels. In 2023 ...

  29. Expedia Group Reveals the Travel Trends Poised to Shape 2024

    For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter. "From 'dry tripping' to events like Taylor Swift or Beyoncé performances, and the rising allure of destinations like Perth, Palermo, and Paros, these trends begin to define the travel landscape in 2024," says Expedia Brands President Jon Gieselman.