travel company about us content

19+ Travel Agency About Us (Templates + Examples)

About Us page is essential in the busy world of travel since it represents the organization’s values and concepts.

This overview essay seeks to peel back the curtain on these crucial pages and emphasize their function as a narrative medium on which agencies may present their distinct character, specialized knowledge, and dedication to creating adventures that people will remember.

We’ll learn how these pages may effectively close the gap between travel companies and their clients by establishing a foundation of trust, connection, and adventure via a variety of examples and tactics.

Find out how to write an “About Us” page that speaks to the inner wanderer in all of us.

What Should You Write on The About Us Page Travel Agency?

When designing your travel agency’s “About Us” page, aim for a mix of engaging storytelling and key information that captures your unique spirit.

This page is your chance to share your passion for travel, highlight your expertise, and showcase what makes your agency special.

Keep it concise yet inviting, letting readers quickly grasp your mission and the exciting travel experiences you provide.

Introduction to Your Agency :

Start with a brief introduction of your travel agency. Mention the name, the year it was founded, and a quick overview of what you specialize in (e.g., luxury travel, adventure trips, family vacations).

Your Services :

Detail the services you offer. Include types of travel packages, booking assistance, personalized itinerary planning, and any special services like visa assistance or travel insurance.

Customer Testimonials and Success Stories :

Showcase testimonials or success stories from past clients. This adds credibility and helps potential clients envision their own successful trips.

Your Values and Ethos :

Talk about your values, such as commitment to customer satisfaction, sustainable travel, or supporting local communities. This can help you connect with clients who share similar values.

Contact Information :

Provide clear and accessible contact information. Include your physical address (if applicable), phone number, email, and social media links.

Call to Action :

End with a call to action, encouraging visitors to get in touch, subscribe to your newsletter, or follow you on social media for updates and special offers.

Photos and Visuals :

Use high-quality images and videos that reflect the essence of your agency and the experiences you offer. This can include pictures of destinations, happy clients, or your team in action.

Travel Agency About Us Page Templates

Welcome to our “Travel Agency About Us Page Templates”! These easy-to-use templates are perfect for any travel agency looking to create an engaging About Us page.

Whether you offer unique trips or a variety of destinations, these templates will help you share your story and services clearly and effectively with your clients.

Template: 1

‘Organization Name’

“Travel is the main thing you purchase that makes you more extravagant”. We, at ‘Organization Name’, swear by this and put stock in satisfying travel dreams that make you perpetually rich constantly.

We have been moving excellent encounters for a considerable length of time through our cutting-edge planned occasion bundles and other fundamental travel administrations. We rouse our clients to carry on with a rich life, brimming with extraordinary travel encounters.

Through our exceptionally curated occasion bundles, we need to take you on an adventure where you personally enjoy the stunning magnificence of America and far-off terrains. We need you to observe sensational scenes that are a long way past your creative ability.

The powerful inclination of American voyagers to travel more nowadays is something that keeps us inspired to satisfy our vacation necessities. Our vision to give you a consistent occasion encounter makes us one of the main visit administrators in the regularly extending travel industry.

To guarantee that you have a satisfying occasion and healthy encounters, all our vacation administrations are available to your no matter what. On your universal occasion, we guarantee that you are very much outfitted with outside trade (Forex Cards, Currency Notes), visa, and travel protection.

We are the pioneers of outside trade in America, and booking forex online is basic and advantageous for us.

Our online visa administrations are exceptional and make the bulky procedure of booking visas a cake stroll for clients. We likewise give exceptional visa, forex, and travel protection and outside settlement administrations for understudies voyaging abroad for study.

Regardless of whether it’s reserving flights or inns for your movement, Company Name offers everything under one umbrella. We likewise have journey occasions for individuals who are searching for solace and reasonable extravagance.

We offer the best limits on our top-rated visit bundles to clients who pick our viable administrations over and over. How about we remind you indeed that we don’t expect to be your visit and travel specialists; we endeavor to be your vacation accomplices until the end of time.

Template: 2

We are a main online travel organization in America giving the ‘best as far as a class can tell with the objective to be ‘ America ‘s Travel Planner.’

Through our site, www.’ Company Name’.com, our versatile applications, and our other related stages, recreation, and business voyagers can investigate, explore, analyze costs and book an extensive variety of administrations taking into account their movement needs.

Since our origin in 2006, in excess of 7 million clients have utilized at least one of our exhaustive travel-related administrations, which incorporate local and global air ticketing, lodging appointments, homestays, occasion bundles, transport ticketing, rail ticketing, exercises, and subordinate administrations.

With more than 83,000 inns contracted crosswise over America, we are America’s biggest stage for residential lodgings.

A solid and “believed” travel brand of America, our qualities incorporate a vast and faithful client base, a multi-channel stage for relaxation and business explorers, and a powerful portable eco-framework for a range of voyagers and providers.

A solid innovation stage intended to convey an abnormal state of adaptability and advancement and a prepared senior supervisory crew, including industry officials with profound roots in the movement business in America and abroad.

Template: 3

Since 1975, ‘Organization Name’ has been focused on bringing our customers the best in esteem and quality travel game plans. We are enthusiastic about movement and sharing the world’s marvels on the relaxation travel side, and giving corporate explorers hello there contact administrations to encourage their business travel needs.

We’re a worker-claimed travel organization secured by our qualities, trustworthiness, and commitment to client benefit.

Our honor-winning organization reliably positions as a standout amongst other offices in the nation (Travel Weekly, Business Travel Weekly), and is the best individual from the renowned Signature Travel Network, an overall association enabling us to give our clients unmatched advantages.

Since 2009, our solid organizational culture and enthusiasm for our calling have brought about our being named one of the “Best Places To Work” in Los Angeles County every year. Our administration is dynamic on different tourism warning sheets and panels for movement associations.

Travel magazines (Afar, Travel+Leisure), real inn brands and are only the tip of the iceberg. ‘Organization Name’ is a Premium Member of ASTA (American Society of Travel Advisors), and also an ASTA Green Member office, and CLIA (Cruise Line International Association).

Fulfilled workers lead to fulfilled clients. We know the development and accomplishment of our organization rely on satisfying our customer’s needs each day. That is additionally our guarantee.

Template: 4

‘Organization Name’ was joined in 1951, 4 years after American Independence. It proceeds most successfully with quality development and the capacity to help industry development. ‘Organization Name’ is America’s head, nodal, biggest, and most established Travel and Tourism Association.

‘Organization Name’s membership of about 2,500+ driving American organizations, included effectively Tourism, conveys its individual’s steady direction from our 20 Regional Units, which is extraordinary to ‘Organization Name’ and its improvement of Leadership.

Every unit has a chosen Chairman, Secretary, and Treasurer to direct adequately. Part organizations get the opportunity to meet consistently. We bolster street appearances, introductions, and communication on industry refreshes, generally viably.

‘Organization Name’ is effectively connected with the Airlines and IATA. As individuals from IATA”s APJC (Agency Program Joint Council)we banter on issues on Airline rehearses. ‘Organization Name’s’ dynamic Airlines Council interfaces ‘Organization Name’ with Domestic and International Airlines.

‘Organization Name’ works intimately with the Ministry of Tourism, Government of America. We effectively take an interest in the Tourism Meetings gathered by the Government. We are effectively connected with the State Tourism Boards of America.

‘Organization Name’ has extensive participation and is effectively associated with a few industry verticals, and along these lines, its center is to advance these viably and interface individuals with circumstances.

Template: 5

‘Organization Name’ is America’s biggest online transport ticketing stage that has changed transport travel in the nation by conveying straightforwardness and comfort to a great many Americas who travel utilizing transport.

Established in 2006, ‘Organization Name’ is a piece of America’s driving on the web travel organization XYZ Limited. By giving the most stretched-out decision, predominant client benefit, least costs, and unmatched advantages, ‘Organization Name’ has served more than 8 million clients.

‘Organization Name’ has a worldwide nearness with activities crosswise over Indonesia, Singapore, Malaysia, Colombia, and Peru, separated from America.

Looking for more options? Read our steps to start an online travel agency .

Travel Agency About Us Page Examples

Explore our selection of “About Us” pages from different travel agencies. These examples show how they introduce themselves and share what makes them unique, from small local agencies to big global ones.

Perfect for travel agency owners looking to improve their website or anyone interested in how travel businesses present themselves online.

Travel Leaders

Offers personalized travel experiences with a network of agencies across North America, focusing on understanding unique travel interests and aspirations.

Travel Leaders have strong partnerships with airlines, hotels, resorts, and more. They have a history of industry awards and global partnerships.

TravelStore

The largest independently owned travel agency in California, known for high-touch services in corporate and leisure travel.

TravelStore are employee-owned and have been recognized for their integrity and customer service.

Pack Up + Go

Pack Up + Go are Specializes in surprise vacations based on travelers’ preferences and budgets.

Allure Travel

Allure Travel Creates custom travel experiences, including romantic getaways, family vacations, and adventurous trips.

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Travel Website About Us Page: Best Practices and Examples of Successful

David kovacs.

• May 1, 2023
• No Comments

Looking for how to craft a perfect travel website about us page?

As a travel website owner, you know that the “about us” page is an essential element of your website. This page is where you get to introduce yourself, your brand, and your mission to potential customers. A well-crafted “about us” page can make a significant impact on your website’s conversion rates.

In this article, we will discuss how to write a compelling “about us” page for your travel website. We will go through the essential elements that you should include, share examples of some great travel website “about us” pages, and provide you with a template that you can use for your own website.

Why is the Travel "About Us" Page Important?

Before we dive into the elements that make up a great “about us” page, let’s discuss why this page is so important. Your “about us” page is the perfect opportunity to showcase your brand’s personality and give visitors a sense of who you are as a company.

Additionally, your “about us” page can help you build trust with potential customers. People are more likely to do business with a company that they feel they can trust, and a well-crafted “about us” page can help establish that trust.

Now, let’s take a look at the essential elements that you should include in your “about us” page.

Introduce Your Company

The first element of your “about us” page should be an introduction to your company. This introduction should be brief and give visitors an idea of what your company is all about. You can also include your mission statement here.

Example: “At XYZ Travel, we are passionate about helping people explore the world. Our mission is to make travel accessible and enjoyable for everyone.”

Tell Your Story

Next, you should tell your story. This is where you get to share the history of your company and what led you to start it. This section should be engaging and personal, and it should help visitors connect with your brand on a deeper level.

Example: “Our company was founded by two friends who shared a love of travel. After years of working in the corporate world, we decided to follow our passion and start our own travel company. We wanted to create a business that would help others experience the same joy and wonder that we felt when we traveled.”

Share Your Values

Your “about us” page is also a great place to share your company’s values. This can include things like sustainability, social responsibility, or a commitment to providing excellent customer service. Sharing your values can help visitors connect with your brand on a deeper level and understand what sets you apart from your competitors.

Example: “At XYZ Travel, we believe that travel should be sustainable and responsible. We are committed to minimizing our impact on the environment and supporting local communities wherever we go. We also believe in providing our customers with exceptional service every step of the way.”

Showcase Your Team

Introducing your team is another great way to personalize your “about us” page. This section should include photos and short bios of your key team members. This can help visitors put faces to your brand and get a sense of the people behind the company.

Example: “Our team is made up of passionate travelers who have a wealth of knowledge and experience in the travel industry. From our expert travel advisors to our friendly customer service team, we are all committed to making your travel experience unforgettable.”

Highlight Your Achievements

If your company has achieved any notable accomplishments, you should showcase them on your “about us” page. This can include things like awards, recognition in the media, or impressive customer reviews.

Example: “We are proud to have been named the Best Travel Company by Travel Weekly for three years in a row. Our commitment to exceptional customer service has also earned us a5-star rating on TripAdvisor, and we are thrilled to have helped thousands of travelers create unforgettable memories.”

Call to Action

Finally, you should include a call to action (CTA) on your “about us” page. This could be as simple as inviting visitors to explore your website further or encouraging them to contact you with any questions. Your CTA should be clear and actionable, and it should encourage visitors to take the next step in their journey with your brand.

Example: “Ready to start planning your next adventure? Explore our website to find your perfect destination, or contact our team for personalized travel recommendations.”

Now that you know the essential elements of a great “about us” page, let’s take a look at some examples of travel websites that have nailed it.

Example 1: Intrepid Travel

Intrepid Travel’s “about us” page is a great example of how to showcase your company’s values and achievements. They start with an introduction to their brand and mission, then go on to share their commitment to responsible travel and sustainability. They also showcase their impressive list of awards and recognition in the media, helping to build trust with potential customers.

Example 2: Lonely Planet

Lonely Planet’s “about us” page is an excellent example of how to tell your company’s story in an engaging and personal way. They start with a brief introduction to their brand and mission, then go on to share the history of their company and what sets them apart from their competitors. They also include a call to action at the end, inviting visitors to explore their website further.

Example 3: Airbnb

Airbnb’s “about us” page is a great example of how to showcase your team and personalize your brand. They start with a brief introduction to their brand and mission, then go on to introduce their key team members and share their personal stories. They also include a call to action at the end, inviting visitors to learn more about their team.

Now that you have seen some examples of great travel website about us pages, let’s take a look at a template that you can use for your own website.

Travel Website About Us Template

Introduction:

Briefly introduce your company and mission statement.

Share the history of your company and what led you to start it.

Our Values:

Share your company’s values, such as sustainability, social responsibility, or commitment to customer service.

Introduce your key team members with photos and short bios.

Our Achievements:

Showcase any notable accomplishments, such as awards, recognition in the media, or customer reviews.

Call to Action:

Encourage visitors to take the next step with your brand, such as exploring your website or contacting your team.

Your “about us” page is an essential element of your travel website, and it can make a significant impact on your conversion rates. By including the essential elements we have discussed in this article, you can create a compelling “about us” page that showcases your brand’s personality, builds trust with potential customers, and encourages them to take the next step with your company. 

So don’t underestimate the power of a well-crafted “about us” page – it could be the key to unlocking your website’s full potential.

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30 Examples of Stellar About Us Pages for Inspiration

It isn’t enough to just market your product to consumers. You need to earn their trust too.

One way to do this is by explaining who you are and what your company is about . The easiest and most effective way to achieve this is with an About Us page.

You’ve probably stumbled on a bunch of About Us pages, but how do you know which ones are most effective?

In this post, we’ll share some of the most effective About Us pages for specific niches and explain why they are so impactful.

Before we dive in, let’s look at an overview of About Us pages and dissect a commonly-used template for them.

What Is an About Us Page?

An About Us page exists to share a business’ story and history and provide a deeper connection with customers.

Consumers want to know the team behind the brand they are supporting. An About Us page provides the perfect real estate to pull back the curtain and reveal who is working behind the scenes.

Most importantly, though, an About Us page facilitates trust between the consumer and the business.

More than 33% of consumers say that “trust” is a core factor when deciding which businesses to support.

With an About Us page, you can begin to form an emotional relationship with customers and engage with them on a deeper level.

So how can you create one that resonates? Let’s look at some of the components you need to include in your About Us page.

How to Write an About Us Page

The best About Us pages share the company and founders’ stories. It’s a chance to pull back the curtain on the business and showcase the people who make it happen.

Some of the most effective About Us pages:

• Connect the consumer to the business on a deeper level
• Provide contextual insight into why the founders created the business
• Share the business’s core values, mission, beliefs, and vision
• Answer any questions that consumers may have about the business

How can you accomplish those objectives through your About Us page? First, let’s look at a commonly-used About Us page template that drives success.

About Us Page Template

There are four main components to an About Us page:

1. Share the story of why the company was founded

This is your chance to focus on your company’s “why.” It could be what sets you apart from other competitors on the market.

Share the moment you gained the inspiration for your business and what motivated you to start it.

2. Highlight your background and your founding team’s role

Who are you? Why are you the right person to lead your company at this time? Share your background and personal story. That’ll connect you to your customers.

3. Document the evolution of the company

State everything from the obstacles to the product enhancements. Bring your new customers up to speed. Where is the company today? How is it different from where it was before?

4. Document the mission and vision

What is your company trying to solve? Where is it going? End the About Us page by detailing the steps you’re taking to transform the business into your ultimate vision.

With these four components, you’ll create a stellar About Us page that will wow prospects and convert new customers.

Combining these elements with the right website builder and proper page design will help you transform a visitor into a customer .

It’s important to remember what your customers want, too.

Users in your target audience want to see your mission statement, social proof, and an example of using your product. These elements on your About Us web page will build trust with the target audience.

Now, let’s look at some companies that championed those components and brought them to life.

30 About Us Page Examples (by Industry)

No matter what industry you’re in, you could use an About Us page on your site.

While the four components listed above are necessary for every About Us page, different industries sometimes take different approaches.

Below, you’ll find 30 of the best About Us pages categorized by industry. Learn from their successes and adapt some of their strategies when creating your own.

Technology Companies

HubSpot , Buffer, and Vidyard are three examples of technology companies with amazing About Us pages.

HubSpot’s About Us page opens with its mission and flows directly into the company’s story. In addition, this page features a video from the CEO that discusses his initial interactions with Hubspot’s founder and his vision for the company moving forward.

By including a video on the About Us page, HubSpot engages browsing prospects in a new medium they may be eager to consume.

Buffer’s About Us page focuses on the team behind the tech. A catchy headline doesn’t greet you as you click onto the page. Instead, you see a photo of Buffer ‘s team members who contribute to creating its product.

This is a great way to shine a line on the entire organization and embody a truly collaborative mindset. Instead of focusing solely on the founders, businesses can highlight the team that powers the product daily and makes the magic happen.

Vidyard’s About Us page leads with a headline highlighting its mission and flows directly into the core functions of its product. The page has a product demo video that you’ll stumble across as you stroll, revealing additional use cases. Finally, the leadership team is featured.

This high-level approach to an About Us page places the primary focus on the products’ benefits with a secondary focus on the team. If your product is complex, this may be an approach that you should consider.

Consumer-Packaged Goods (CPG) Industry

RXBAR, The Sill, and Hydrant are three examples of consumer-packaged goods (CPG) companies that effectively use an About Us page to tell their stories.

RXBAR positions its About Us page around the company’s history, dating back to 2013. The bold headline draws the reader in by highlighting the company’s conception.

“It’s 2013, and we called B.S. on protein bars,” it says.

The reader continues to discover more about the brand and the company’s evolution with a “Then and Now” slider. A slider is an excellent multimedia option to consider. It takes the consumer through your company’s history without taking up too much space on the page.

The Sill, a direct-to-consumer plant company, has a simple but effective About Us page . It focuses mainly on the company’s origin story, highlighting basic facts about its founders and evolution. Then, it invites consumers to apply for an open role.

This is effective because it’s simple and straight to the point. It shows that About Us pages don’t have to be packed with information. Instead, you can straightforwardly introduce yourself and your company and still effectively get your point across.

Hydrant’s About Us page opens with an inviting image of two people toasting while holding the product in their hands. After reading the copy, one might guess that those hands belong to John and Jai, the company’s two founders.

The page is broken into three sections, making it easy to digest in chunks. This format is a perfect way to set up your page because it guides the reader slowly down in a way that isn’t overwhelming.

Each section is designed to hook the reader and bait them into reading a little more. Finally, the page ends with John and Jai’s signature, giving it a personal touch from the founders, who you feel like you can now call friends.

The Zebra, Lemonade, and Clearcover are three companies in the insurance industry that are paving the way with amazing About Us pages.

The Zebra’s About Us page focuses on the future almost as much as it does the past. The company opens with the headline, “Our path to success.” The paragraph about the business is concise, and the page immediately flows into a section about the company culture.

With a culture and leadership section, The Zebra focuses on people creating the company rather than itself. This is a subtle shift from some of the other About Us pages. Approximately two-thirds of The Zebra’s About Us page is devoted to company culture and the leadership team.

Lemonade’s About Us page is centralized around its “makers.” Through this messaging, the company highlights that all of its employees are proactively building the product and are “makers” in their own right.

Lemonade has minimal information on its About Us page, but that’s on par for its branding. For example, the company uses excess white space on its landing pages to illustrate a pink pop dash. This page is no different.

With only two lines of text and an illustration, Lemonade provides a high-level look at its company and those building it.

Clearcover uses a traditional About Us page template to guide the reader through the company’s history. The page focuses solely on the company’s story, dividing it into five core parts: the beginning, challenging, evolving, leaving, and creating portions.

With interactive chapter markers, you can drive engagement on the page and let the reader jump around to the sections and topics they wish to read. This interactive element can increase the time the consumer spends on the page and their information.

Dave, Chime, and Riskified set the standard for engaging About Us pages in the fintech industry. Let’s take a look at why.

Dave, a banking company designed with humans in mind, offers an About Us page that includes simplified text and engaging illustrations.

The alternating sections are formatted in a two-column layout, making it easy for the reader to jump back and forth from different topics like its mission, founding story, and more. Plus, the illustration style is beautifully inviting (and on-brand), making the user want to keep scrolling down the page to view more.

Chime’s About Us page relies heavily on copy to contrast Dave’s. Chime uses an explanatory approach by sharing its partnerships with regional banks and highlighting the value proposition that separates it from competitors.

This is not a surprising approach for a company like Chime. The fintech industry has many regulations, and Chime wants its customers to understand why its tech is different.

By focusing on the messaging and eliminating all excess content from the page, you can drill down on the critical points of your company and brand.

Riskified highlights its history on its About Us page uniquely and engagingly. It can be a task to try and consolidate your company’s history into bite-sized chunks. Even worse, if you spell everything out, the About Us page can drag on forever.

Riskified featured an interactive timeline that highlighted seven key milestones in its evolution. The viewer can toggle back and forth and receive a new illustration with a one-sentence description of a core company milestone. This is a great way to engage and educate your potential customers simultaneously.

Wheel, Clear, and Healthgrades lead the healthcare industry regarding About Us pages.

Wheel’s About Us page breaks down everything you need to know into bite-sized chunks. This format highlights the critical details you need to know about the company. Everything from its funding success to headquarters location is neatly packed into its section.

Consider using this format for the essential details you think every consumer should know about your business. By simplifying some of the basic information into these sections, you can leave room for a more engaging narrative on another part of the page.

Clear’s About Us page focuses on three distinct parts: the vision, core values, and network. Clear uses a company video to introduce the business and what is still to come.

Feature a video prominently at the top of your About Us page. Videos are engaging, and consumers like to watch them. In addition, you don’t scare off the consumer with long blocks of texts. You can draw them in with a video and invite them to stay for a while.

Healthgrades

Healthgrades’ About Us page uses a built-in navigation bar to enable the user to toggle through four subheaders: About, Hospital Awards & Ratings, Quality & Reports, Careers. This secondary navigation bar simplifies the About Us page, so it doesn’t extend too far.

It keeps users engaged when they don’t have to scroll to get new content continuously. The consumer may toggle back and forth between some subpages and learn a little more than they would have if it were simply a static landing page.

BarkBox, Wag, and Ollie are the leading pet supplies and pet care companies with memorable About Us pages.

BarkBox’s About Us page uses memorable imagery of dogs. The company keeps the page simple by highlighting the different business verticals it offers. Each has its designated section with corresponding text and images.

This About Us page shows that you don’t have to dive too deep into your company’s story if you don’t think it’s needed. BarkBox has many different properties, so it uses this space to ensure its customers understand what is being offered.

Wag has a straightforward layout on its About Us page featuring a hero image with a woman and her dog, a headline, a short description, and a call-to-action asking viewers to “Meet our leaders.” This is a simple approach that would give the consumer everything they need to understand the basics of the company.

Wag’s About Us page is an effective reminder that you don’t have to go overboard with your About Us page content. Instead, concentrate on giving a high-level overview of your company and emphasizing a few key points.

Ollie’s About Us page utilizes a secondary navigation bar to split the content into distinct sections: Our Story and Our Team. Additionally, each page uses motion graphics to engage the reader and draw their attention to different areas featuring essential information.

Find new ways to draw the reader down the page and continue reading. One way to accomplish this is with subtle motion graphics, Javascript , or GIFs. Even the slightest motion will attract the readers’ eye and make them want more.

Transportation

Lyft, Uber, and Bird all take different approaches in sharing their stories.

Lyft’s About Us page focuses on the team powering the company behind the scenes. The page is offensive to new drivers and new internal team members to join the organization. This is different from most About Us pages that we’ve seen.

This strategy is used by larger organizations that will often be hiring for many positions at any given point in time. Lyft is an organization that is always recruiting , so focusing its About Us page on the team makes sense.

Uber’s About Us page highlights a letter from its CEO. In addition, the CEO’s profile photo is featured as the hero image of the page. Since most people worldwide are familiar with the Uber brand, the company uses this page to chart its roadmap.

By publishing this letter from the CEO, Uber gives consumers a glimpse into how the company is evolving.

Bird’s About Us page is structured around the company’s core values. Bird outlines its values by creating a unique icon that corresponds with each pillar of the company.

The use of iconography on your About Us page is an effective strategy. Distinct icons can be memorable and help break down the text into bite-sized ideas.

Spotify, Mighty Audio, and WaveXR have unique About Us pages as leading music tech companies.

Spotify’s About Us page consists of only text and no images. Most of the content on this page is addresses, customer service emails , and a brief company description.

Spotify’s direct approach on its About Us page shows that you can just include the basics or core company information, as long as you’re a global, world-renowned brand.

Mighty Audio

Mighty Audio shares its story with two chunks of block text before highlighting the team on its About Us page . The contrast of a dark background and the light blue header text pops.

Consider how you can involve contrasting colors on your page to ensure that the most important information stands out.

WaveXR divides its About Us page into four distinct parts: the team, values, careers, and press. The page opens with a brief company description and then invites the reader to click on one of those four subheads to learn more.

It is always a good idea to include press mentions on your About Us page. Press can help build social proof and boost the credibility of your business. Consumers can learn about your company through any relevant news stories you receive.

Chargebee, ReCharge, and Cedar are prime examples of adequate About Us pages in the billing space.

Chargebee uses social media hashtags to connect its About Us page with social media. Headers greet consumers with a hashtag, encouraging social shares on Twitter.

Consider how you can convince your consumers to share your About Us page on social media . Highlighting a branded hashtag is an excellent place to start.

Ask one of your most passionate customers to share a testimonial. Feature it on your About Us page to increase credibility.

Cedar combines many design elements, including text, illustrations, photos, and contrasting colors on its About Us page . It opens with a company description and immediately introduces the co-founders.

Use as many different design elements as you can on your About Us page that are in line with your brand. Varying elements of different styles can keep the consumer engaged with the content.

Collective Retreats, Localeaur, and Away lead the travel industry in innovative About Us pages.

Collective Retreats

Collective Retreats offers a basic yet effective approach to its About Us page . The page features three sentences covering the business description and a brief overview of the overall approach to its product.

Distill your company down to one or two sentences, and make sure you add that to your About Us page. A simple company description will be helpful on the page.

Localeur showcases an employee photo on its About Us page as the main content. This is an obvious choice for the community-focused business.

Consider adding a photo of your team at the top of the page. This shouldn’t be a stock photo but an authentic image at an offsite event or employee bonding experience.

Away’s About Us page is centralized around what the company believes in. This approach is similar to the companies that lead with their values.

Away offers a polished, memorable approach to sharing what its business stands for with high-quality imagery and sharp copy.

Best About Us Page

Dave had the best About Us page due to its simplistic design, straightforward copy, and engaging illustrations.

The page matched the company’s brand and shared the founding story in a fun, light-hearted way.

Your website deserves an amazing About Us page. This is your opportunity to tell your story and the business’s mission and vision.

With a powerful About Us page, you can connect with customers better and build trust. Over time, that trust will turn into recurring revenue from loyal shoppers who continue to support your business.

Want to share your About Us page ideas? Please share them with our community in the comments below!

Content & Marketing Editor at Kinsta, WordPress Web Developer, and Content Writer. Outside of all things WordPress, I enjoy the beach, golf, and movies. I also have tall people problems ;).

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“Exceptional About Us pages serve as a cornerstone for building a strong brand identity and fostering meaningful connections with your audience. This insightful blog post unveils 30 stellar examples of About Us pages, offering valuable inspiration for businesses looking to elevate their online presence. From compelling narratives to visually engaging layouts, these examples showcase the power of authenticity and creativity in crafting a compelling brand story. Dive into this collection to glean insights and ideas that will undoubtedly help you enhance your own About Us page, leaving a lasting impression on visitors and establishing a memorable brand presence.”

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About TravelStore

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Since 1975, TravelStore has been committed to bringing travelers the best in value and quality travel arrangements. We are passionate about travel and providing corporate travelers high-touch services to facilitate their business travel needs and sharing the world’s wonders on the leisure travel side.

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TravelStore is the largest independently owned travel agency headquartered in California, and consistently ranked among the top 50 largest in the United States.

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Employee-Owned

We are unique being an employee-owned travel agency, with a high bar for our integrity and dedication to customer service. Our strong company culture is anchored  by our mission and values.

Award-Winning

Our award-winning company consistently ranks among the best agencies in the country ( Travel Weekly, Business Travel Weekly ). Our passion for our profession has resulted in being named multiple years as one of the "Best Places To Work" in Los Angeles County and Sacramento.

Our management team is active on various travel advisory boards and committees for travel organizations like ASTA, travel magazines ( Afar, Travel+Leisure ), major hotel brands, and airlines. We are engaged with our industry and our opinions continue to be sought across the broad spectrum of our industry. Meet our key Executive Team.>>

TravelStore is a top member of the prestigious Signature Travel Network, a highly regarded worldwide partnership allowing us to provide our customers unmatched benefits and additional value when you travel. We are a Premium Member of ASTA (American Society of Travel Advisors), CLIA (Cruise Line International Association) and an affiliate of BCD Travel.

Our first office was located near UCLA in Westwood Village, California, because I thought professors planning sabbaticals would make for great clientele. With a developing reputation in the travel industry, the company grew and I opened a second office in 1980, followed by more branches across the Golden State.

As Chairman and [former] CEO of TravelStore, my goal has always been to make sure our company is operating with the most sophisticated technology, while ensuring we continue to deliver a personalized level of service to each of our clients.

In 2005, I made the decision to create an Employee Stock Ownership Plan (ESOP), allowing our employees to benefit from being part owners in TravelStore.

Though my initial hope that professors would be our best clients didn’t exactly prove to be true, TravelStore has become much bigger and more successful than I ever imagined.

We have always been guided by values like humility, integrity and respect in how we work with each other and we have strived to treat others the way we wish to be treated. This is the philosophy that has brought us much success. As we look to the future, it gives me great confidence and pride to know that no matter how much the world may change, you can rely on TravelStore to act in accordance with these values.

My sincere thanks to all of our professional agents and staff, the preferred suppliers we work with, and to our respected clients without whom our success would not be possible.

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Are you a travel company looking to captivate your audience with engaging content that piques their interest in exploring new places? This blog provides you with the information and expertise necessary to fully realize the potential of travel content writing.

In this digital world, content writing has become essential for many industries, especially travel. You can take your audience to thrilling destinations, awaken their wanderlust, and persuade them to use your services with the power of words. We at Content Whale aspire to do exactly that for you by creating compelling content through tourism content writing. 

Effective travel content writing is more than just sharing information; it creates compelling narratives that generate emotions, pique curiosity, and encourage action.

Imagine a prospect looking for adventure and inspiration landed on your website or blog. You can maximize this opportunity by painting vivid pictures of exotic locales, crafting immersive narratives, and creating stories that carry readers away to their dream destinations through engaging and captivating content. You may gain their trust, develop a loyal following, and eventually turn them into satisfied consumers by captivating their imagination and offering valuable information.

That is why we have put together this guide to travel content writing for travel companies. Content Whale ‘s mission is to emphasize the importance of quality content in the travel industry, and if required, we can provide the expertise you need to create attractive travel content that connects with your target audience.

So, let’s get started!

How Do You Research and Plan Travel Content Writing?

A solid foundation of research and planning is required for creating engaging and informative content that captivates the hearts and minds of your audience in the field of tourism content writing.

Collecting Information About The Destination

Thorough research on destinations is essential for compelling travel content writing. Here are some efficient methods for collecting information:

Internet resources: 

Scout through different official tourism boards and research your competitors’ content delivery and destination-specific blogs to gather detailed information about your target places to take inspiration. This data can help you with up-to-date information, insider tips, and interesting stories.

Local knowledge: 

Seek advice from local guides, travel companies, or tourism officials familiar with the area. Their firsthand knowledge and insider tips can add originality to your tourism content writing.

Content created by users: 

Participate in user-generated content platforms like social media, travel forums, and review sites. Real travelers share their travel stories, revealing popular sights, lesser-known gems, and local culture, and ask them to collaborate with you.

Exploring Popular Sights and Activities

The heartbeat of travel content writing is the exploration of popular sights and activities every location offers. It is essential to explore and point out the most popular sights and activities within each destination to grab the attention of your target audience. Here’s how to do it correctly:

Must-see landmarks: 

Explore the destination’s famous landmarks, historical sites, and architectural wonders. Create captivating stories that reveal their historical significance and attraction.

Experiential activities: 

Identify one-of-a-kind experiences that highlight the destination’s culture, adventure, or natural beauty. Bring these activities to life with detailed descriptions and appealing storytelling, whether a culinary tour, hiking adventure, or cultural exchange.

Local recommendations:

Connect with locals, tour guides, or travel groups to feel the area’s energy. Seek their advice on hidden treasures, unexplored paths, or authentic local experiences that will add depth to your content. Also, don’t forget to mention them if you are using their given insights. It’s just an ethical practice.

Staying Updated on Travel Trends and News

It is essential to stay up-to-date on travel trends and news to stay at the forefront of travel content writing. Here are some strategies that work:

Publications in the industry: 

Subscribe to travel magazines, blog posts, and newsletters that cover industry trends, new destinations, and expert advice. It will allow you to add new perspectives and information to your tourism content writing.

Social media monitoring: 

Follow travel influencers, tourism boards, and relevant hashtags on social media platforms. Participate in discussions and watch for emerging trends, destinations, and traveler experiences.

Attend trade shows and conferences on travel: 

Participate in trade shows, conferences, and networking events related to travel. These provide opportunities to network with industry experts, share knowledge, and gain insight into future trends.

Identifying Destination's Unique Selling Points

Recognizing and highlighting each destination’s unique selling points is essential to differentiate your tourism content writing and capture your target audience. 

Here’s how:

Cultural immersion: 

Highlight opportunities for visitors to participate in authentic cultural experiences. Showcase festivals, local traditions, or immersive workshops that connect visitors to the destination’s history.

Landscapes and natural wonders: 

Emphasize the destination’s natural beauty, such as beautiful scenery, clean beaches, or majestic mountains. Include activities such as wildlife safaris, eco-tours, and nature hikes that allow travellers to explore and appreciate nature.

Customized experiences: 

Find niche experiences customized to specific interests, like food, adventure sports, wellness retreats, or environmentally friendly tourism. Customize your content to show how the location caters to these specific preferences.

By using these techniques for researching and planning travel content writing, you’ll be well-equipped to captivate and motivate your target audience.

How to Create Informative and Engaging Travel Content?

Creating informative and engaging travel content in this digital era is essential to stand out. So, buckle up and be ready to take off on a journey that will change your travel content writing strategy.

Creating Attention-grabbing Headlines and Introductions

When it comes to travel content writing, first impressions count. The initial step in capturing your target audience’s attention is through attention-grabbing headlines and introductions. Your headline must be appealing and attractive and communicate the essence of your content crisply and concisely. It should pique readers’ interest and compel them to continue reading.

Similarly, your introduction must be engaging, addressing the topic from the beginning and appealing to readers to continue reading. Consider using powerful storytelling strategies, posing thought-provoking questions, or providing statistics to capture your audience’s attention.

Creating Engaging Narratives and Stories

One of the most effective ways to connect with your target audience is to incorporate interesting narratives and stories into your travel content. Stories can move readers, generate emotions, and create bonds. 

Narratives can bring your tourism content writing to life and make it unforgettable, whether sharing your travel experiences, featuring unique stories from other travellers, or creating fictional tales inspired by a destination. 

Consider including vivid descriptions, sensory details, and relatable personalities to immerse your readers in the journey and make them feel like they are with you.

Including SEO-relevant Keywords

While creating engaging travel content is essential, it is also essential to ensure your content is visible in search engines. It is where including relevant SEO keywords comes into the picture.

Conduct extensive keyword research to discover the terms and phrases that your target audience is looking for. Then, strategically incorporate these keywords throughout your content using effective tourism content writing practices. 

However, avoid keyword stuffing and use keywords organically, as search engines value high-quality, reader-friendly content. Strike a balance between optimizing for search engines and providing useful information to your readers.

Providing Useful Information and Tips

Aside from capturing attention and narrating stories, your travel content writing should also provide practical information and tips to your readers. It is where you can show your expertise and establish yourself as a trustworthy source of travel guidance. 

Whether it’s insider tips for navigating a specific destination, suggestions on the best local cuisine, or packing necessities, useful data in your tourism content writing adds value to your content and helps travelers make informed decisions. Maintain your content up to date, provide correct details, and consider solving common issues or frequently asked questions to meet your audience’s needs.

Effective Use of Visuals and Multimedia

In travel content writing, a picture is truly worth a thousand words. Increase the effectiveness of your content by using visuals and multimedia effectively. Beautiful photographs, colorful videos, and exciting virtual tours can take readers to the locations you’re writing about.

Make sure your visuals are high-quality and related to your tourism content writing. Consider creating engaging infographics to convey information in a visually appealing form. Utilise multimedia platforms like YouTube, Instagram, or TikTok to share dynamic content and engage with your audience excitingly.

How to Write Travel Content for Various Platforms?

In the ever-changing field of travel content writing, adapting your approach to different platforms is essential to reach and engage with your target audience successfully.

Content Optimization for Website Pages

Your website acts as the hub for your travel company. Follow these key strategies to optimize your tourism content writing for website pages and capture the attention of your target audience:

Headlines that are clear and compelling: 

Make catchy headlines that emphasize the unique aspects of your travel offerings. Use inspiring language that piques the reader’s interest and promises valuable information.

User-friendly formatting: 

Subheadings, bullet points, and short paragraphs divide your content into easily scannable parts. To increase engagement, include visually appealing elements like images, videos, and infographics.

Call-to-action:

Include clear and compelling calls to action throughout your website pages to encourage readers to take the desired action, like booking a trip, subscribing to a newsletter, or exploring additional content.

Writing Interesting Blog Posts and Articles

Travel content writing, including blogs and articles, allows you to showcase your travel expertise while engaging readers deeper. Consider the following when writing captivating blog posts and articles:

Approach to storytelling: 

Create captivating narratives that carry readers to the destination and elicit emotions. Make your content memorable by incorporating personal stories, compelling narratives, and storytelling techniques.

Practical suggestions and advice:

Provide useful information, tips, and advice to your target audience’s travel needs. Share insider information, money-saving tips, and hidden gems to add value.

Participate in comments and feedback: 

Respond to comments and participate in discussions to encourage reader interaction. It creates a sense of community and trust among your audience.

Creating Engaging Social Media Posts

Social media platforms offer a dynamic environment for connecting with your audience and displaying your travel content writing. Consider the following strategies for creating captivating social media posts:

Visual storytelling: 

Use eye-catching visuals, like high-quality photos and videos, to draw attention and inspire wanderlust. Create clear captions that complement the visuals and effectively communicate key messages.

Hashtags and trending topics:

Look for relevant hashtags and trending topics in travel and tourism. Add them effectively into your posts to boost visibility and reach a larger audience.

User-generated content: 

Encourage user-generated tourism content writing by featuring photos and stories from your audience. It encourages participation, fosters community, and provides genuine social proof for your travel offerings.

Making Use of Email Newsletters and Campaigns

Email newsletters and campaigns are powerful tools for building customer relationships and promoting your travel company. Consider the following suggestions:

Segmentation and personalization: 

Customize your emails based on your audience’s preferences, travel history, or demographic data. Make the travel content writing more relevant and engaging by personalizing it.

Exclusive offers and valuable content: 

Provide valuable content to subscribers, like insider travel tips, destination guides, and exclusive offers. It fosters loyalty and keeps your audience interested.

Subject lines that grab your attention: 

Create interesting subject lines that pique recipients’ interest and encourage them to open your emails. Use clear and impactful language to communicate the benefit of reading the email.

Personalizing your travel content writing for different platforms is essential to reach and captivate your target audience successfully. Accept each platform’s unique opportunities, adapt your content accordingly, and watch your travel company’s reach and engagement skyrocket.

Create a Consistent Brand Voice in Travel Content Writing

Creating a consistent brand voice is the key to standing out and connecting with your target audience in the crowded world of travel content writing. Join us as we look at strategies for helping your travel company define its personality and tone, align the brand voice with the target audience, and maintain uniformity across multiple channels.

Establishing the Brand's Persona and Tone

Establishing your travel company’s personality and tone is essential to develop a distinct brand voice. Consider the following procedures:

Brand identification: 

Determine the unique selling points, core values, and mission of your travel content writing. These elements will shape your brand’s personality and contribute to your writing style.

Analysis of the target audience: 

Understand the demographics, preferences, and aspirations of your target audience. Align your brand voice with their wants, needs, and expectations to create a genuine connection.

The tone of voice: 

Choose a tone that is appealing to your target audience and consistent with your brand identity. Maintain consistency across your travel content writing, whether it’s friendly, authoritative, adventurous, or informative.

Brand Voice Alignment with Target Audience

It is essential to align your brand voice with the interests and aspirations of your target audience to engage and connect with them. Consider the following approaches:

Vocabulary and language: 

Use appropriate language for your audience’s sophistication level and cultural context. Avoid using complicated or overly technical terms unless your audience includes industry professionals.

Emotional appeal: 

Determine the emotions associated with travel that your target audience feels, like excitement, wanderlust, or relaxation. Incorporate storytelling, expressive language, and emotional experiences into your travel content writing.

Personalized messaging: 

Make your content relevant to specific segments of your target audience. Understand their needs, interests, and issues, and adapt your brand voice to create a strong connection.

Keeping Consistency Across Multiple Channels

Building a recognizable brand voice requires consistency. Ensure that the Voice of your travel content writing is uniform across all channels. Consider the following strategies:

Style guidelines: 

Create a comprehensive style guide outlining your brand’s Voice, tone, and writing guidelines. Include examples and guidelines for maintaining grammar, punctuation, and formatting consistency.

Communication and training: 

Provide guidance and instruction to your content creators to ensure they comprehend the brand voice and its application. Maintain consistency by encouraging regular communication and feedback.

Strategy for cross-channel communication: 

Create a cross-channel strategy to ensure your brand voice is consistent across all platforms, including your website, blog, social media, and marketing materials. Maintain a consistent message and tone to increase brand recognition.

A consistent brand voice is an indicator that guides your audience to your travel company in the world of travel content writing. Accept your distinct identity, speak directly to your target audience, and watch as your brand voice captures hearts, encourages wanderlust, and drives success.

In conclusion, content writing is essential for the success of travel companies. Companies can capture their audience, encourage wanderlust, and drive business growth with the right approach to travel and tourism content writing. Companies can establish a strong online presence and establish themselves as reputable authorities in the travel industry by meticulously creating engaging narratives, emphasizing unique selling points, and staying current on travel trends.

Content Whale’s travel content writing service is ideal for companies looking for professional assistance with their content writing needs. Content Whale understands the complexities of the travel industry and knows how to create captivating content that connects with travelers, thanks to a team of competent and experienced writers. Their writers comprehend travel destinations, attractions, and trends, allowing them to create engaging blog posts, articles, website content, and social media posts that captivate the essence of each destination and drive engagement.

Content Whale’s travel content writing service provides a comprehensive solution for companies looking to improve their online presence and connect with their target audience, whether showcasing a city’s hidden gems, offering practical travel tips, or generating captivating storytelling. Content Whale is dedicated to assisting travel companies in succeeding in the competitive field of travel content writing by focusing on quality, creativity, and delivering content that engages readers. If your requirement is content writing for the travel industry, contact us or get a general idea of pricing using our price calculator .

• February 25, 2024

Bhavik Sarkhedi

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Table of Contents

8 Expert Tips for Content Writing for Travel Companies

April 20, 2023

Are you planning a dream vacation but struggling to find the right words to describe it?

Do you run a travel company and wonder why your website's content isn't converting visitors into customers?

In today's digital age, compelling content is crucial to attract and retain potential customers, and this is especially true for travel companies.

In this blog post, we'll share 8 expert tips to help you craft engaging content that captivates your audience, inspires them to travel, and ultimately drives more sales for your travel company.

As a traveler or travel company, you know that people don't just buy travel packages; they buy experiences. And it's the job of your content to paint a vivid picture of what those experiences will be like.

So, whether you're a seasoned travel writer or just getting started, keep reading to learn how you can write content that inspires wanderlust, builds trust, and ultimately converts readers into customers.

1. Conducting Research and Identifying Your Target Audience

The first step in creating killer content for travel companies is to conduct research and identify your target audience.

Start by researching your destination and learning as much as you can about its history, culture, and attractions. Then, identify your target audience based on demographics such as age, gender, income, and interests.

Once you have a clear understanding of your target audience, you can tailor your content to their specific needs and interests.

For example, if your target audience is millennials, you might want to focus on adventure travel and budget-friendly destinations. If your target audience is families, you might want to focus on family-friendly activities and accommodations.

2. Sell the Destination First

When crafting content for travel companies, it's important to remember that you're not just selling a product or service – you're selling an experience. To create compelling content, focus on selling the destination first.

Highlight its unique features and attractions, and use vivid language to transport your readers there in their minds.

For example, if you're writing about a beach destination, describe the white sand beaches, crystal clear waters, and palm trees swaying in the breeze.

Make your readers feel like they're already there, and they'll be more likely to book their trip.

3. Using Visuals to Enhance Your Content

Visuals are a powerful tool for enhancing your travel content . Use high-quality images and videos to showcase the destination and bring your content to life.

When choosing visuals, make sure they are relevant to your content and reflect the tone and style of your brand.

For example, if you're writing about luxury travel, use high-quality images of five-star hotels and gourmet restaurants.

If you're writing about adventure travel, use images of outdoor activities such as hiking, rock climbing, and whitewater rafting.

4. Telling a Story and Invoking Emotions

One of the most effective ways to engage your readers is by telling a story and invoking emotions.

People remember stories far better than facts and figures, so use storytelling techniques to create narratives that resonate with your readers.

For example, instead of simply listing the top attractions in a destination, tell a story about a traveler who discovers them for the first time.

Use sensory language to describe the sights, sounds, and smells of the destination, and evoke emotions such as excitement, wonder, and awe.

5. Use Region-Specific Keywords

When writing for travel companies, it's important to use region-specific keywords that reflect your destination.

This will help your content appear in search results when people are looking for information about that destination.

For example, if you're writing about a beach destination in Mexico, use keywords such as "Cancun beaches" or "Playa del Carmen resorts."

This will help your content rank higher in search results and attract more traffic to your website.

6. Keep Seasons in Mind When Writing

Another important factor to consider when crafting content for travel companies is the season.

Different destinations have different peak seasons, and travelers have different preferences depending on the time of year.

For example, if you're writing about a ski resort, focus on winter activities and accommodations.

If you're writing about a beach destination, focus on summer activities and accommodations. Keep in mind that shoulder seasons can also be an excellent time to visit a destination, as prices are often lower and crowds are smaller.

7. Keep On Top of Travel Trends

Travel trends are constantly evolving, so it's important to stay up-to-date on the latest developments in the industry.

Follow travel bloggers, read travel magazines, and attend industry conferences to stay informed about new destinations, emerging trends, and changing consumer preferences.

By staying on top of travel trends, you can create content that is relevant and timely, and position your brand as a thought leader in the industry.

8. Promoting Your Content on Social Media

Finally, once you've created killer content for travel companies, it's important to promote it on social media. Use platforms such as Facebook, Instagram, and Twitter to share your content with your followers and attract new ones.

When promoting your content on social media, use eye-catching visuals and compelling headlines to capture people's attention.

Use hashtags to increase visibility, and engage with your followers by responding to comments and questions.

Crafting killer content for travel companies requires a unique combination of creativity, research, and storytelling. By conducting research, identifying your target audience, and telling stories that evoke emotions, you can create content that resonates with your readers and drives engagement.

Remember to use region-specific keywords, stay on top of travel trends, and promote your content on social media to maximize its reach. By following these expert tips, you can create high-quality content that inspires people to explore new destinations and book their next trip.

Ready to take your travel content to the next level? Sign up for LongShot AI today and start crafting killer content that engages and inspires your audience.

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How To Write the Best About Us Page (With 50+ Examples & A Free Template)

• What separates quality About pages from ones that are uninspired.
• Tons of real-life examples.
• A step-by-step process for writing a page of your own.

How to Write the Best About Us Page With 50 Examples and a Free Template via @CoSchedule

Download Your Free About Us Page Template

What is an about us page.

• Useful pieces of your site.
• Essential pages for establishing who you are and what you’re about.
• Worth spending time on to get right.

Where Should These Pages Be Located?

Why Are These Pages Important?

Tarte Cosmetics

Morning Brew

Penguin Random House

45 More Real-Life Examples of the Best About Us Pages Around

• The New York Times
• Capital One
• CoSchedule (hey, that’s us!)
• Knock Knock
• Museum of Modern Art
• Electronic Arts
• New York and Company

Step 1: Figure Out Everything Your Page Will Include

• Which sections will your page require? Some common pieces include your mission statement, a brief company description, corporate history, and core values.
• Who might you need to talk to for more information? Track down subject matter experts and anyone with a long tenure at your company who might be able to help fill in the information you’ll need. Set up some meeting times on your company calendar.
• How will you create graphics? If you have a design team, this question is answered for you. If you’re on your own, you may need to figure out what you can do on your own.

Step 2: Start With Your Mission Statement

Step 3: Explain What You Do and Offer in More Detail

• What exactly do you sell?
• How do your values and mission contribute to better-quality products?
• How does that impact your customer’s day-to-day life using your stuff?

• Instead of talking about selling products, talk about the solutions those products solve.
• Instead of focusing on your company, focus on how you help your customers.

Step 4: Map Out Your Company History

• Figure out your company’s key historical milestones. Set up interviews with internal stakeholders who might be able to help (CMOs, founders, and executives may be good contacts).
• Create an outline. Open up a doc and list them in chronological order.
• Write a quick blurb for each one. If you’ll be creating a company history graphic, keep each point punchy to keep the visual flow moving.
• Timeline.js : Free and open-source tool for building interactive timelines.
• Piktochart : This freemium infographic design tool can be used to create timelines.
• Canva : Similar to Piktochart. Easy to use and offers tons of flexibility.

Step 5: Incorporate Your Values

Step 6: Include Visual Elements

• Company photos.
• Designed graphics.
• Slide decks.

IMAGE TITLE: HEADLINE: DESCRIPTION: ON-IMAGE TEXT:

Step 7: Tell Them What’s Next

• Follow your social media accounts
• Subscribe to your email list
• Check out your products
• Submit a job application to your company
• Visit your blog

December 19, 2022

Ben Sailer has over 14 years of experience in the field of marketing. He is considered an expert in inbound marketing through his incredible skills with copywriting, SEO, content strategy, and project management. Ben is currently an Inbound Marketing Director at Automattic, working to grow WordPress.com as the top managed hosting solution for WordPress websites. WordPress is one of the most powerful website creation tools in the industry. In this role, he looks to attract customers with content designed to attract qualified leads. Ben plays a critical role in driving the growth and success of a company by attracting and engaging customers through relevant and helpful content and interactions. Ben works closely with senior management to align the inbound marketing efforts with the overall business objectives. He continuously measures the effectiveness of marketing campaigns to improve them. He is also involved in managing budgets and mentoring the inbound marketing team.

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15 Examples of an Awesome “About Us” Statement

An About Us statement is a critical piece job posting or web site. Like any content on your job pages, it’s an opportunity to sell the candidate!

After reviewing thousands of About Us statements through our Text Analyzer job description software , I want to share a few things in this article:

• What content to consider for your About Us section
• Copywriting tips on how to write your About Us section
• 15 Examples of About Us statements that might give you ideas for your own

This article focuses on the About Us statement in job postings. But most of my tips and examples will also help you rewrite the text of the About Us page of your career site too.

The reason that your About Us statement on job postings is so important is that some candidates first experience your jobs through a job posting/ad (e.g. from a job board, Google, a shared link, etc.). They don’t always visit your career site first (or at all).

So make sure you nail the About Us language in all your job postings/ads.

Let’s start with some tips:

Tips on How to Write an Effective “About Us” Statement

The best About Us statements are ones where the writer takes a copywriting approach (which I recommend for all your job content).

Here are some top tips:

About Us Tip #1: Open With a Strong First Sentence

Check out GE’s first sentence of their About Us statement:

“GE drives the world forward by tackling its biggest challenges.”

If you’ve got a strong mission statement, that’s another great choice for opening up your About Us statement. Facebook does a great job of this here:

“Facebook’s mission is to give people the power to build community and bring the world closer together.”

About Us Tip #2: Show Benefit to the Candidate

The About Us section is another opportunity to SELL the candidate.

For example, most candidates love the option to travel. So if you’re in multiple countries and cities, mention it.

Zara, for example, says:

“…ZARA today is an internationally known fashion retailer represented in over 88 countries around the world .”

Or, if training is a big deal in your biz then say something like what Accenture says in their About Us:

“We invest in training and development in a big way, so you can build your future along with ours, creating an impactful career unique to you.”

About Us Tip #3: Be Employee-Centric (or Jobs-Centric)

Your About Us statement on your job postings is an opportunity to talk about employees and jobs.

IBM, in the first line of its About Us statement, refers to “the IBMer ” (an IBM employee):

“IBM’s greatest invention is the IBMer .

Their About Us goes on to mention what “ IBMers believe in” and that they have with more than 380,000 IBMers serving clients in 170 countries.

Or, check out Instagram’s opening line of their About Us statement. They actually include the word “jobs” in it and talk about the benefit of having huge impact:

“Instagram is a global community of more than 1 billion, which means jobs here offer countless ways to make an impact in a fast growing organization.”

About Us Tip #4: Show Your Size (Big and Small)

Candidates want to know how big a company they are joining. If you’re large, say so.

For example, PepsiCo mentions the #of brands they have in their About Us statement:

“…a product portfolio that includes 22 world-famous, billion-dollar brands. From Gatorade to Quaker, LIFEWTR to Lay’s, we make hundreds of enjoyable foods and beverages that are loved throughout the world.

That’s important because some candidates might think PepsiCo is just Pepsi.

If you’re a large company worried about losing candidates interested in smaller companies, you can mention your roots as a small company. SAP does this in their About Us statement:

“ SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots.”

Or, if you’re a large company but you still have the small company spirit, say something like this: this (

“We’re a 10,000 employee company that still feels like a startup .”

And if you’re closer to a startup in size and maturity, say that too — don’t pretend to be big in your About Us section. Some candidates crave working for smaller co.s. And for candidates who prefer working for a large company, you want them NOT to apply to your biz (yet).

Brex does a good job of this in their About Us statement:

“Brex is revolutionizing financial services for businesses, starting with corporate cards for startups . We are building the product from first principles, enabling us to have unparalleled features and a seamless, modern experience for our customers. With backing from top venture firms and industry veterans such as Peter Thiel and Max Levchin, Brex is one of the fastest-growing startups to date…”

About Us Tip# 5: Share Your Values

The About Us section is a perfect place to sprinkle in your values.

For example, check out this sentence within American Express Company’s About Us:

“What has remained constant throughout this history of transformation is our dedication to our customers, to our employees, and to the values on which American Express was built: integrity, quality, respect, and community. “

If you’re a values-driven company, you should mention it somewhere in About Us.

About Us Tip #6: Employer Awards and # of Customers = Social Proof

If you’ve won employer branding awards, the About Us statement is a great place to put it. Awards are social proof, a proven way to influence candidates.

Check out 23andMe’s About Us statement — it is chock full of awards:

“The company was named by MIT Technology Review to its “50 Smartest Companies, 2017” list, and named one of Fast Company’s “25 Brands That Matter Now, 2017”. 23andMe has over 5 million customers worldwide, with ~85 percent of customers consented to participate in research.

Or here’s WorkWave’s About Us statement:

7 Time winner of Best Place to Work in New Jersey by NJBiz! WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine  

About Us Tip #7: End Strong!

Finally, you have to end strong. Readers often scan text and focus on the beginning, skip the middle and then focus on your ending.

Some examples of ending your About Us strong:

I see 2 endings that work.

Call-to-Action You might end with a call to action to the candidate like Airbnb does:

“In order to build the world’s most loved travel company, we need the world’s most interesting and talented people. Are you one of them? If so, we want to talk to you!”

and Palantir:

“If these types of projects excite you, we’d love for you to join us.”

Or, you could end with your mission like:

“Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars.”

and Facebook:

“Together, we can help people build stronger communities — we’re just getting started.”

When in doubt, I recommend you end your About Us statement with a call to action for the candidate to apply.

A couple of other tips on About Us Statements before we get into the full list of the 15:

What Header/Title to Use?

Most About Us sections are titled just that: “About Us”…but you can be different.

You could be more conversational such as what PepsiCo does with their About Us section header:

“We are PepsiCo”

You can see PepsiCo’s full About Us statement lower down in this article.

Another option for your About Us header is “About [Name of Your Company]” such as what IBM does:

“About IBM”

Some companies (such as Facebook, Airbnb and SpaceX) go with no About Us header which is fine too.

You have to see how your header/no-header approach looks within the rest of your job posting.

Where in your job ad should you place your “About Us” Statement?

Most employers put their About Us statement at the beginning of their job posting.

Starting your job ad with About Us statement is almost always a mistake.

Check out  Why Starting Your Job Postings with “About Us” is Usually a Mistake .

You should instead put your About Us towards the end of your job ad.

• The candidate cares more about the job specifics and benefits to them (before they care about reading about you as a company)
• Google weighs the opening text of your job description pages and they reward you for unique opening content (e.g. specifics about the job) and penalize you for redundant content (e.g. About Us content identical across all your job pages).

15 “About Us” Statement Examples

Below are some samples of About Us statements from top brands in the world as well as fast-growing newer companies. You might borrow ideas from the About Us statements below to build your own unique About Us template.

SpaceX (no header)

SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars.

About Brex Brex is revolutionizing financial services for businesses, starting with corporate cards for startups. We are building the product from first principles, enabling us to have unparalleled features and a seamless, modern experience for our customers. With backing from top venture firms and industry veterans such as Peter Thiel and Max Levchin, Brex is one of the fastest-growing startups to date, and we’re looking for someone to help scale the company with incredible people across the board.

Zara (no header)

Started in 1975 in Spain, ZARA today is an internationally known fashion retailer represented in over 88 countries around the world. Our company requires professionalism, imagination, high energy and team spirit. ZARA will give you the means to excel. ZARA will put you into the heart of the action and the heart of its growth.

We are PepsiCo PepsiCo is a global food and beverage leader operating in more than 200 countries and territories with a product portfolio that includes 22 world-famous, billion-dollar brands. From Gatorade to Quaker, LIFEWTR to Lay’s, we make hundreds of enjoyable foods and beverages that are loved throughout the world. Guiding PepsiCo is our vision to be the global leader in convenient foods and beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. Our employees drive our culture. No two days are the same; we’re dynamic and full of passionate teams embracing new ideas through our collaborative spirit. At PepsiCo, what makes you unique, makes us better!

About IBM IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Facebook (no header)

Facebook’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we’re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we’re just getting started.

About Us 23andMe, Inc. is the leading consumer genetics and research company. Our mission is to help people access, understand and benefit from the human genome. The company was named by MIT Technology Review to its “50 Smartest Companies, 2017” list, and named one of Fast Company’s “25 Brands That Matter Now, 2017”. 23andMe has over 5 million customers worldwide, with ~85 percent of customers consented to participate in research. 23andMe is located in Mountain View, CA. More information is available at www.23andMe.com ( https://www.23andme.com/ ).

COMPANY DESCRIPTION SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures. SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

Instagram (no header)

Instagram is a global community of more than 1 billion, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to connect people to the people and interests they love. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.

About Us: GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers. www.ge.com GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.

Airbnb (no header)

Founded in 2008, Airbnb’s mission is to create a world where people can belong through healthy travel that is local, authentic, diverse, inclusive and sustainable. Airbnb uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs. Airbnb’s accommodation marketplace provides access to 5+ million unique places to stay in more than 81,000 cities and 191 countries. With Experiences, Airbnb offers unprecedented access to local communities and interests through 15,000 unique, handcrafted activities run by hosts across 1,000+ cities around the world. Airbnb’s people-to-people platform benefits all its stakeholders, including hosts, guests, employees and the communities in which it operates. In order to build the world’s most loved travel company, we need the world’s most interesting and talented people. Are you one of them? If so, we want to talk to you!

Palantir Technologies (no header)

At Palantir, we’re passionate about building software that solves problems. We partner with the most important institutions in the world to transform how they use data and technology. Our software has been used to stop terrorist attacks, respond to natural disasters, discover new medicines, gain an edge in global financial markets, and more. If these types of projects excite you, we’d love for you to join us.

About us: DoorDash is a technology company that connects customers with local businesses. Customers order meals and other items from their favorite local merchants and Dashers deliver it directly to their doors

American Express (no header)

Since the beginning, American Express has been defined by its ability to innovate, evolve, disrupt and take risks. What has remained constant throughout this history of transformation is our dedication to our customers, to our employees, and to the values on which American Express was built: integrity, quality, respect, and community. American Express is one of the most respected (employer) brands around the world. Our open, creative, and collaborative culture is a big part of why we regularly win best workplace awards across the globe. So if you’re ready to take on a challenge and make an impact, you owe it to yourself to launch or grow your career at American Express.

JOIN OUR WINNING TEAM! 7 Time winner of Best Place to Work in New Jersey by NJBiz ! WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine

Why I wrote this?

My team here at Ongig is on a mission to transform your job descriptions. The About Us section is a key element. Click the demo request button on this page if you’d like to learn more about Ongig’s job description software .

September 23, 2019 by Rob Kelly in Job Ads

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TRAVEL & HOSPITALITY

• 10 Content Marketing Ideas for Travel and Tour Businesses

• Travel & Hospitality

Oh, the places you’ll go travel marketers, with just a tad bit of steering in the right direction. Travel is an experience – it is exotic and it is compelling. And, it’s way past time all you travel entrepreneurs and businesses realize how powerful is the thing you are trying to sell – dreams, adventures, memories – experience all in all.

All businesses are creating content – but travel businesses have the advantage of being the cool kid of the lot. You already have your stories laid out for you – you just need to package them in the right manner and on the right channels. So, today we’ll talk about content marketing ideas for travel businesses, and how travel marketers can use the power of compelling story-telling in their campaigns to stand out.

We are the first generation of both consumers and marketers seeing the gaps between human experience and technological advances bridge up close. And there is no industry better suited to use this to their advantage than travel and hospitality.

True, technology has given you the power of easy discoverability, with all the travel planners researching online for options before making a decision. But, on the downside, it has also given you far more competitors that ever. Now, unlike your times in physical offices, you have to compete with not just your neighboring travel agents, but with the bigger travel planning websites as well.

The competition is fierce – so what do you do to stand out?

Answer – Create better content than everyone else!

This answer may seem simple in theory, but is far more complex in execution. Therefore, this post.

Let’s Talk About the Travel Planning Paradigm Shift

I have said this before; no longer are we in the age where booking a tour package meant finalizing a travel destination or a resort on that family friend’s recommendation, walking into the agent’s office, and bam. Travelers have options now – such great options. And indeed, they can! The decision to travel might be taken in a moment of spontaneity, but the time between the decision and booking sees an enormous amount of research. Consider these stats for a moment: And they are doing all of this online. They have a plethora of options to choose over you. It’s not only your 100 other competitors distracting them away, but the omnipresent Google’s curated content as well, with the best real estate on the search housing them – after all they do own the property.

In such a competitive ecosphere, how long would you survive with mediocre marketing? Or, you would survive, but would you triumph?

Where’s the solution?

The solution lies in having a consumer-focused mindset, and everything else stemming from there – create content, a lot of it, but while thinking from customer’s perspective.

1. Single out your Audience Before you Create the Content

A consumer-focused mindset begins with identifying to whom you are trying to sell. You would broadly have 2 kinds of target market, and you have to package the same aspiration differently for these 2 segments.

1. The first are the traditional ones traveling with their families.

2. The second are the millennials and Gen Xs raised on pieced up dreams of seeing faraway places, and nurturing wanderlust rooted deeper than the generations before.

Besides the two, you would also have different segments based on the budget brackets. This classification would depend on your own offering as well – maybe you cater only to the affluents, maybe only the budget travelers.  The secret lies in creating content that would inspire your target audience.

People would say that this type of aspirational and emotional marketing is biased towards big brands, with big budgets backing them. No way! In fact, smaller startups are at an advantage, because they begin with a digital mindset, as opposed to their larger counterparts that have been doing traditional marketing for many decades.

Many smaller travel companies have used highly compelling, customer focused marketing to improve their revenue. No matter what line of travel business you are in – tour operators, hotels, travel curators, or whatnot, you have the power to tell compelling stories , which brings me to the focus of this article – story-telling in travel business.

2. Self-generated Content to Create Stories

If you have a business model where you or an employee (a guide) accompanies the travelers, you can very easily capture the “experience” as photos and videos and share it on your website and other social channels.

i) Photographs

Showcasing photographs of the destination taken while actually on tour, is one of the best content marketing ideas for travel businesses.  WOW Club is one Indian company completely kicking ass at this. They have a very popular Facebook page, accounting to the interesting content that they share with their followers, and the fact that they share real experiences in the form of pictures. Their target audience (women travelling alone) seems to be completely taken by the idea, which is clear from the growing popularity of the company.

They of course have a “cool” factor aiding them as well (that it’s more a women travelers’ club than a regular travel company), which adds to their popularity, but there is no reason why fellow travel companies (especially smaller ones) cannot replicate their success.

This is what they are doing right:

a) Sharing travel postcards: They share tour photos or “postcards” on their Facebook page – which most probably are clicked by the WOW tour guide (also a woman) that travels with the group.

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b) Using real people’s photographs on website: Their website is also personalized with pictures from their travel groups. Of course, they cater to a smaller segment – women, in a higher income bracket, but they are doing it perfectly right for their audience. Their posts are exciting, personal, and aspirational for women who would one day want to travel alone – thus enticing others with a similar mindset to join in, expanding their audience size further.

You can film some excerpts from the expedition and share them on their website. Many businesses are already doing that.  GreatWideOpen , a travel company that connects travelers to local tour operators is an example. These videos show interviews with the travelers on the expedition, tour experts leading them on etc. People planning their trips can get an idea of how how the experience would be, and make a choice accordingly.

 3. User Generated Content to Create Stories

I) photographs/videos.

People that love to travel, love to document their journeys in the form of photographs/videos, and share them as well. You can ask the people who bought the package from you to share these experiences with you. You can then showcase them on your website (and social channels), along with their testimonials.

Channels other than website to capitalize this on

Social Media: Instagram and Pinterest  are great for sharing this content in addition to travel business’ favored Facebook, even though they are just growing in India.

The best part – it’s not really a whole lot of extra work for your marketing team – you already have the content (or the users have it), you just need to promote them on the right channels (and that becomes easier with this exhaustive checklist for content promotion ). There’s more about Instagram and Pinterest as photo-content channels later in the post. 

ii) Testimonials and Reviews

Before people take a trip, they want to make sure of what kind of experience they can expect at a particular destination. Photographs and testimonials from fellow travelers affect their travel plans quite a bit because of this. Consider these stats: Reviews on TripAdvisor and Google Reviews are especially helpful for you as Google pulls them in organic search results as well. Bangalore based activity and travel curation company, Thrillophilia is doing that right. They have TripAdvisor reviews embedded on their site, in addition to video and email reviews .

iii) Contests

If you have a decent social following, one of the best content marketing ideas for travel is a contest. You can ask your followers to share photos, and their experiences with your service. Not only is it a great way to source  user generated content and engagement, but it can be used as social proof as well. Channels you can run it on:

a) Facebook

AirBNB (a network of accommodations offered by locals) ran a contest on Facebook, called Destination Honeymoon. 

To increase their brand awareness and drive traffic to their website.

What needed to be done

Couples had to share their photographs with AirBNB’s Facebook page and answer a few questions; the ones selected by a panel based on their answers to the questions, and general likes by Facebook users would win a dream honeymoon package.

The campaign was successful, and drove engagement in the form of 10, 299 votes (Source: Strutta ).  Here’s how the contest looked:

b) Instagram

This is a platform where you market for discovery. Instagrammers are the ones that would actually engage with your photo-contests, therefore you need to have a presence and a decent following there yourself, before you can run contests.

c) Pinterest

People that create travel wishlists, dream destination bucket lists etc. are on Pinterest, and so are travel bloggers. Beautiful user generated and your own photographs would do wonders here.

How would this help?

The people repinning or following you might not buy from you, but would definitely spread word about you, and be your brand ambassadors, as long as you keep sharing interesting swoon-worthy content.

Example Campaign

Hotel deals website  JetSetter once ran an awesome campaign on Pinterest “Pin it to win it.”

Aim To improve traffic to the website and increase stickiness.

People were invited to create “The ultimate destination pinboard” , across several categories, like escape, adventure etc, with relevant pictures. The winners would get to be JetSetter Curators, meaning they would be sent to dream destinations under the category of their choosing.

During the campaign, the pageviews on JetSetter increased 150%, the referral traffic via Pinterest increased 100%, and the bounce rate decreased by 10-15%. (Source: Mashable ) Yes, Pinterest is not yet enormously famous in India, but it is decently famous in the your business category, so you might want to try it out.

 4. Influencer Strategy

If you talk about famous travel bloggers, photo-bloggers and the likes on your own blogs, it would gain the attention of not just these influencers and their followers, but virtual tourists as well (people searching for travel related content on the web).

There is a strong possibility of these 3rd category of people to become your customers, if your content entices them enough. Many of the influencers’ followers would fall in this category as well.

Hotel Trident’s #tridentsocialhotel Campaign to Engage Influencers via Twitter

Hotel Trident, Hyderabad ran a 2-day campaign (last year, December) encompassing Twitter + Facebook + Instagram + FourSquare, and 2 travel bloggers battling it out across several challenges. Even food orders were taken via Twitter.

It created quite a buzz, with the engagement happening among Hotel Trident, their followers, the bloggers and the bloggers’ followers with the hashtag #tridentsocialhotel. And, that wasn’t a one-time campaign; Hotel Trident ran the same campaign in one of its Mumbai Hotels early this year, and trended nationally for it, and created quite a bit of engagement once again.

This “Case Study” would tell you what they did:

Learning from the mistakes

And, they did turn out to be pretty good social listeners as well. During their December campaign, they had shared the bloggers’ room numbers via Twitter as well. It was pointed out to them publicly that it invades privacy; they implemented the learning in the March campaign, by DMing this kind of private information, instead of tweeting it.

The campaigns not just created a lot of engagement but got them new followers as well. You can find out more about the campaign here .

 5. Blog Strategy

This is an extension of both your self-generated and user-generated content. Thrillophilia have been doing an awesome job at creating content on their blog. Of course, with the exercise they have built a good community of brand advocates as well.

Not only do they generate awesome content on their blog, with exciting topics like “21 Best Backpacking trips in India to add to your bucket list”, that have enormous sharability, but interview travelers and source guest posts as well.

Lead Capture Content on Blog

Everything we have discussed thus far were discoverability and engagement campaigns to a large extent. However, after driving traffic to your site, you have to try and capture the lead details as well, especially if the visitors are not immediate buyers. The first offer that you see on Thrillophilia’s blog is a “Travel Guide” in exchange for your email address and name (they subscribe you to the blog in exchange for these basic details).

This is a pretty good strategy, because the casual virtual tourists that would land on a post might subscribe to this, and the next time they are planning their trip, or an activity, Thrillophilia would be in their inboxes and on their minds.

6. Use Email Wisely

Email has been every smart direct marketer’s choice of communication for a very long time, and still remains so even with the advent of social media and other fancier content marketing channels. This is not without a reason. Email gives you the power to communicate one-on-one with your prospects, and you should not let this opportunity slide .

You can combine the power of technology and story-telling to create highly customized emails and strike a real chord with the prospect. See how Etihad Airways has used it.

Etihad Airways pre-flight upgrade email

Now the email goes out to customers that are travelling long distance and travelling solo (so it is highly customized offer).

Travel marketers can use this in a very efficient manner. For instance, if someone booked a 2 adults and 2 children tour with you last year, it would not make sense for you to send them a solo or couples only adventure tour this year. Send them family offers instead.

7. Content’s Best Friend – Mobile-friendliness

People do most of their travel search on mobile, and if your website (where most of your own content is housed) is not responsive, you are not just losing immediate bookings, but you are losing credibility in their eyes for future bookings and recommendations as well.

Consider these stats: That’s way too many people looking for information on mobile, you do not want to miss out on them.

8. Never be Tempted into Taking the Easy Road – Content Spinning

Let’s face it, you have one thing to sell – the place (and the experience associated with it). You have 100 other competitors trying to sell the same place, a similar projection of experience, and not enough bandwidth to create content that is unique and enormously appealing.

You might, in these cases, be tempted to take the easy path – of taking content that already exists on the web, and spin it around to place it on your website. I have only one advice for you – refrain! This may seem like the easy option, and might even work for some time, but Google’s junk finders are getting smarter by the minute, and you don’t want to be in its path when the wrath unleashes the next time.

9. Be Data-driven While Creating a Content Strategy

This should be the very first point in any marketing strategy, but there’s a reason why I have kept it almost at last. I would use a Hitchhiker’s Guide reference, because this post is about travel, and because Hitchhiker’s is awesome.

“The Answer to the Great Question… Of Life, the Universe and Everything… Is… Forty-two ,’ said Deep Thought, with infinite majesty and calm.” “Forty-two!” yelled Loonquawl. “Is that all you’ve got to show for seven and a half million years’ work?”

“I checked it very thoroughly,” said the computer, “and that quite definitely is the answer. I think the problem, to be quite honest with you, is that you’ve never actually known what the question is. ”

Those that have read the book, would know what I am trying to reference. For others, according to “The Hitchhiker’s Guide to the Galaxy”, the ultimate answer (to life, and universe and everything) is 42. The problem with the answer is that nobody quite knew (or knows) the question.

You can have all the metrics at your disposal, but you have to really know what it is you are trying to measure to make sense of the data.

You have to decide what your goal is – with any strategy.  You have to be sure of what you want to do with your content – improve conversions, improve engagement, reduce bounce rates etc.

I quoted this point last, just to drive home the fact that just because all of these campaigns worked in case of the quoted examples, doesn’t mean it would work for you too – so define goals, run campaigns, create content – measure . Change strategy if it doesn’t give you ROI.

 10. Prepare to handle the Negative Impact of Easy Technology

A) first, try to provide the best experience.

Super-connected travelers might really boost your reputation by giving you awesome reviews, but sometimes, things might turn the other way round as well. You cannot have dirty bed-sheets and expect that they would not tweet about that, if they can tweet about an awesome cocktail you served the last time they were here. People can be ruthless, and if they pay for an experience, they will not compromise.

b) If you do mess up, take responsibility, and make it right

In service industry, goof-ups happen; somethings are bound to go wrong, people are bound to get pissed off, but you cannot just ignore a negative feedback , and delete it off the website.

You can do that on  your own properties, but not on rented properties, like TripAdvisor, Google reviews and the likes. Not only would your reputation take a hit, if you do that (nothing can be swept under the rug, when people are so incredibly connected socially), but you would see the impact in the search rankings etc. as well, with Google now taking a head first plunge into the travel search industry as well. They display reviews from all of these external websites, and they would show up. You cannot hide them.

c) Monitor and Listen

Instead, what you need to do is keep listening; have your social mention monitoring set up using any of the tools like HootSuite , Mention etc. and listen for what people are talking about you.

d) Have an Appeasement Plan

If something backfires, have a compensatory back-up plan; appease agitated people with something like a complimentary travel kit (depending on the enormity of goof-up), and they would at least have the satisfaction that you are listening, and not ignoring customer grievances.

So, that’s it!

These were a few content marketing ideas for travel and tour businesses to create engagement, traffic, and new sales leads. What are your strategies – are you using content?

Meenu Joshi works with the Content Marketing team of LeadSquared. She consults with multiple clients on leveraging content to generate and nurture leads. You can connect with her on Twitter

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How to Ace Content Writing for Travel Companies

Originally published August 17, 2021 , updated on January 18, 2023

Content is key to any travel company. Think about it – people become interested in visiting a particular destination through enticing content. Whether it’s written or multimedia pieces, content is important in the travel space. Without it, it would be impossible to promote a destination or travel service. This is why you need to invest in content writing for travel companies. 

Writing for travel isn’t like writing for other industries. There are certain things you absolutely have to include in your travel pieces that you don’t necessarily need to do for other industries. 

Below we’ve listed some key tricks and tips to keep in mind when writing for the travel and tourism space. 

Keep Seasons in Mind When Writing

Always keep track of the seasons when you are writing for travel. For example, if you plan to write about a trip to Coney Island, New York, consider saving that story for the summer season instead. This is the time of the year when this kind of trip is more practical and enjoyable. Focus on season-specific content for your copy to really make an impact. 

The first step is to plan your content and content distribution according to seasons. Make an editorial plan and change it up with each new season. 

That being said, keep your customer journey in mind. You might have potential customers looking for summer content during the winter months. People typically plan ahead for big trips, so remember to keep these audiences in mind as well. 

Keep On Top of Travel Trends

This is not only good for business, but it’s excellent for travel content writing too. Keep up-to-date on the latest travel trends and plan your writing accordingly. There are a number of websites that release stats around travel and tourism trends on a regular basis. Skift is a top travel website and an excellent resource for latest travel news. Use the trends you research to your advantage. 

For example, if you see a rise in solo female travel, why not write about the best solo trips in the UK for women. Alternatively, put together a list of travel hacks for solo travellers. These listicles do incredibly well and position you as a reliable source of travel information. 

Use Region-Specific Keywords

Keywords are important in all online articles, but region-specific keywords need to be prioritised for travel. This is because you are either targeting travellers from a specific region or to a specific region. 

Do region-specific keyword research and include these in your writing according to SEO best practices. It’s a good part of SEO strategy and tourism content writing. It will also get you noticed by the right audience. 

Be Descriptive but Not Verbose

Descriptive writing is a big part of content writing for travel websites and companies. You need to entice people with your words. Add colour and detail to your stories to paint a mental picture. But don’t get too carried away. At some point, it will look as though you are trying too hard. 

Describe the destination to appeal to people’s senses. Allow them to imagine the flavours, sights and smells of a destination through your writing. Make them so eager to visit that they can’t help but to book a trip.  

Sell the Destination First

When it comes to travelling, people buy into the destination first. Don’t do a hard push on your products even if you offer the cheapest train trips through Canada, for example.

Start by telling people why taking a train trip through Canada is a life-changing journey. Explain everything they will see and do on the way. This will help them visualise the experience and hopefully make a booking.

The first step to travel content is to sell the destination. The second step is to sell the products.

Use Visuals as Part of Your Story

Visuals form an integral part of creative travel storytelling. For every article you write, be sure to include beautiful images or videos. People want to see the destination as well as read about it.

It is important that these images and videos are of good quality. If you don’t have your own, there are a number of websites that offer royalty-free stock images and videos that you can use for free. Alternatively, reach out to the respective destination marketing organisation for assets. For example, if you are writing about Cape Town, South Africa, you can get in touch with Cape Town Tourism or South African Tourism for free-to-use images and videos. 

Make Use of a Creative Writing Service Based in the Market

Suppose you want content writing for travel companies based in Edinburgh but targeting travellers from the USA. In that case, you should consider using a US-based writing service. No one knows a region quite like a local. 

At Goodman Lantern , we have writers based all around the world. As a result, we can call on local knowledge from different parts of the globe. If we need content writing about London, we lean on our London team. If we need pieces about Cape Town, we’ll rely on our team from South Africa. It helps to have in-market support when doing travel writing. 

Content writing for travel companies, while a lot of work, can actually be tremendously enjoyable. Follow these tips and steps for the best, most impactful travel content. And don’t forget to have fun with it.

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How do you create tourism content?

By Breanna Lawlor

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They say that you never get a second chance to make a first impression. And more often than not, the initial encounter a visitor will have with your tour brand will be online. And this is where tourism content writing can help to communicate the type of experience guests can expect from you.

With insightful content and visuals, you’re better able to attract travelers to your tours and activities, even before they’re ready to buy. In fact, some of the best content is a mix of being educational, with a dash of expertise and entertainment — all wrapped up in one post.

Building your tour brand won’t happen overnight, but with a handle on what your audience wants to see and contributing regularly, you’ll outpace competitors with increased visibility .

What is tourism content writing

For many experience providers, coming up with travel-related content can tumble down the list of priorities. Tourism-content writing is centred on storytelling, where as an experience provider, you share content designed to give the reader a better sense of what you offer.

Ultimately, producing content that’s both entertaining and helpful can increase brand awareness, foster trust and improve conversion rates among website visitors.

Writing travel industry content isn’t something that comes easily to most experience providers. And even if you consider yourself an expert in your field, it can be tough figuring out what to write about. 

Keeping in mind that more travelers are looking to book with companies they believe align with their values . All the more reason to position your tourism content writing front and centre, to articulate your unique selling proposition (USP).

While there are many benefits to creating content, some of the strongest reasons are establishing your tour brand as a reputable and trustworthy company.

Aim to be empathetic and helpful

Imagining yourself in the mind of your reader puts you into an empathetic and helpful frame of mind, which will help your thoughts flow more clearly.

As the expert in your business, you can lean on guest comments and questions to help guide the type of travel content you want to share.

Picture yourself answering a question from a guest in real life, in how you’re more inclined to be both empathetic and informative in your response. And you may find that once you start brainstorming ideas, you’ll notice more come to mind.  

Brainstorm ideas

When you start thinking about the best travel to write, begin by asking yourself, “if I were someone who knew nothing about this destination, what could I learn from reading this blog or social media post?”

Imagine yourself in the reader’s shoes by answering, “if I was deciding between two different travel options would I be more inclined or swayed to try this experience?” and build on the how and why someone might feel this way.  

For instance, you could showcase what goes into preparing for guests or how you decide on certain landmarks to include in your sightseeing tours. Or perhaps writing a post about the most efficient route to get to your destination and sharing recommended methods of travel.

Another idea might be providing a packing list for a weeklong stay at your resort which also offers on-site kayaking and paddle board rentals. By giving your audience a sneak peek of what you offer, you incentivize them to learn more.

Focus on squashing fears

When tour guests arrive onsite, it will likely be the first time the get to try out this particular tour or activity. Before they decide to book, there’s bound to be some fear of the unknown, and as an expert in the tourism industry, you can quell some of their concerns. 

Use this insight to power your content creation, aiming to answer questions future guests might have. Describe what visitors can expect from your experiences, how to prepare along with ways they can make the most of their travels.

Once you address some of the roadblocks travelers might have through your travel-related content, you cultivate a sense of trust among your audience.

Keep your writing short and to the point

When writing blog posts, use plenty of headers, lists and images to break up large bodies of text. Short, snappy sentences encourage the reader to keep reading.

As you draft a few potential topics, focus on listing key points instead of reaching a specific word count. Start with an outline or a few sentences detailing what the post will uncover and build from there.

Organize your travel content

When you start writing tourism content, try to group trains of thought, to make your posts easier to scan. Anticipate what prospective guests might be looking for and be proactive in addressing their questions.

Travelers value the inherent knowledge you have as a tour operator, but it’s important to share in a cohesive and easy-to-follow method.

Why produce travel content

When travelers start to research their next trip, they’re more inclined to trust a company that answers their questions. With travel content, you can provide detailed accounts of experiences which help to paint a picture in your audience’s mind.

Fortunately, past guests be one of your most valuable outlets for information prospective guests are curious about. Plus, you have a wealth of knowledge and can use this to benefit your audience. 

Thankfully, you don’t need to limit your content efforts to writing alone. Videos and photos can lead the way with cultivating inspiring travel ideas.

Consider capturing or sources a few different visuals to inspire the written content you’ll share with each photo or video.

Examples of travel-related content

• Detailed social media posts
• How-to guides
• Travel guides
• Videos   

When you start creating and writing tourism content, know that the main purpose of content marketing is to build trust for your brand,  become the go-to resource in your destination for travel advice and share helpful tips with your audience. 

When to expect results in tourism content writing

Understandably, some tour operators expect content to drive conversions immediately. But this isn’t the way it works.

Content marketing is all about the long game. It can take some time to deliver the type of content your audience wants to see. And when it comes to travelers, answering questions is a compelling tactic for using keywords that match users search intent online.

Don’t be discouraged if you don’t spot big spikes in bookings right away and by right away we mean within 1-3 months. The effort can absolutely be worth the time investment.

Consider writing tourism content to be like kneading bread dough before setting it to rise. With a few ingredients, the right measurements and a bit of patience, you’ll be well-equipped to see results.

For instance, if you put yeast with hot water, flour and salt in the oven before stirring and leaving the mixture to rise overnight, you’ll be left with some pretty sad-looking bread dough.

And if instead, you use warm water and the right amount of yeast, allowing the mixture to bubble before mixing in with the flour and salt, you’re much more likely to enjoy a delicious loaf of bread.

While you probably didn’t come here to learn how to make bread, you can see the parallels with tourism content writing.

As author Zeeshan Ahmed shares, “Never give up, great things take time.” Much like bakers, writers know that the secret to quality content is consistency and patience for beautiful results. 

How to start writing tourism content 

Providing your audience with travel-related content addresses the what’s-in-it-for-me (WIIFM) mentality shared by guests and site visitors, alike. With a tour operator blog, your goal should be to provide additional value before asking your site visitors to buy from you.

As a natural storyteller, you’ll likely have a wealth of ideas to draw upon. The biggest challenge you’ll face is in carving out the time to create the kind of content you know travelers will appreciate.Getting started with regular blogging and content production is likely your biggest challenge, so follow these steps to get the roadblocks out of your way.

Allocate 1-2 hours per week to brainstorm topics

The thing about stories is that they’re so much more relatable than facts alone — and even better if you can share funny accounts of things that have happened.

But in order to put your stories to paper, you need to set aside time in your schedule to make it happen. I recommend choosing a specific day or time of day that can be uninterrupted brainstorming time.

The best part? You don’t have to do it all at once. Spending 15-20 minutes at a time will make a difference in pulling travel-related content out of your head.

Be consistent with creating tourism content

While it can take some time to develop your brand voice and how you approach writing tourism content, your blog and social posts should be on a consistent schedule.

Aim to look ahead and plan out your content for each quarter. Knowing that once your busy season starts, you may not be able to dedicate as much time to creating new travel-related content. But coming up with ideas and acting on them are two different components of building out your content library.

Document ideas as they come to mind

Instead of trying to come up with brilliant content on a daily basis, build momentum with a few easy steps.

Genuine content that clicks with customers will come from real-life experiences. And whether it’s from the guest standpoint or your own, as a tour operator, both perspectives can help you to connect with your audience.

Share photos and videos of guests (with permission) and scenery

As powerful as words alone can be, you’ll be more persuasive by adding photos to your content mix.

While you don’t need to be a professional photographer, quality photos can speak volumes to your audience and help cultivate ideas for writing the best travel content for your tour business.

In addition, photos showcasing a variety of age groups and traveler dynamics will help you show up as being more inclusive to guests considering your tour brand.

Your audience wants you to create valuable content, answer questions and entertain them, because we all love share-worthy travel photos and posts!

Write down questions you receive from guests

By getting into the habit of writing and creating content, you’ll eventually have a library of ideas and images to pull from.

Rather than starting from scratch, look back on emails and interactions you’ve had with guests to see if themes keep popping up. You can often find a range of ideas to write about just by re-visiting the questions that come up amongst your guests.

Wrapping it travel-related content up with a call-to-action

Ensure that readers know what to do next, after reading a post or an article. Let them know that they can book online, learn more or subscribe for ongoing updates.

If it feels too simple, you’re probably doing a great job communicating to readers the next steps for them to take.

Where to find the best travel-related topics

When searching for what to write about, start with questions you’ve gotten from customers in the past. Lean on your competitors for ideas — not to copy them— but to gain a sense of the tourism content they believe works for their audience.

You can also try searching for keywords related to the experiences you offer including the specific activity or tour type along with your location. As you search to see what else pops up, scroll to the “people also ask” section of the results to see what else people are looking for with similar search terms.

Fortunately, travel-related content generates brand awareness and nurtures an audience. As a result, your tour brand will come to mind first once someone is ready to travel to their destination and book. 

Final thoughts

Sure, tourism content writing can be a big hill to climb — at first. But it can be the one strategy that sets you apart from your competitors and expands your reach.

And, as you continue to improve your writing, ask yourself questions like, “so what” and whether this information could be sourced easily with a quick Google search. 

When it comes to writing the best travel content, aim to bucket your information into a few categories to make the process easier. It’s a marathon, and not a sprint, and with a dedicated effort, you’ll be able to enjoy the satisfaction that comes from investing in your tour business.

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Travel Agency Websites: 15+ Inspiring Examples

Last Updated January 5 2024

Written By Steve Benjamins

The best travel agency websites show potential customers why they need a travel agency to make a trip the best it can possibly be. Chosen website builders should make the user experience easy to navigate and ultimately, easy to get in touch with the agency.

Beautiful, high-end photography is also an absolute must that should give a sneak peek into some of the locations and trips they can create. A good travel agency website should advertise it’s specialties, be it luxury trips, more budget friendly options or corporate travel.

It’s important for those interested in hiring an agency to feel confident that the agency is a good fit for them, and that professionalism is at the forefront. After all, traveling is a financial investment and a travel agency should guarantee that the client investment goes smoothly.

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1. Pack Up + Go

Pack Up + Go is a travel agency that specializes in surprise vacations. Travelers fill out a survey about their travel preferences, budget etc. The travel agent will then plan every aspect of the trip accordingly. This type of vacation is perfect for those who love to travel and be spontaneous, but don’t like creative travel planning. It’s also a great way to explore new places without any preconceived notions or expectations.

2. The Global Nomad

Established in 2015, The Global Nomad is a full-service travel agency website that specializes in international travel. They offer a wide range of services, from booking flights and hotels to organizing car rentals. Their goal in the travel industry is to make international travel easy and accessible for everyone.

3. Avenue H

Avenue H is a comprehensive travel agency that provides it’s members with exclusive luxury trip planning. The travel agency website features a professional design and offers a ton of unique trip options including both popular destinations and hidden gems for potential customers.

4. Allure Travel

Allure Travel is a full-service travel agency that specializes in creating custom travel experiences for its clients. Whether you’re looking for a romantic getaway, a family vacation, or an adventurous trip, Allure Travel can help make it happen. The travel site sets customers up with experienced agents that work to understand your travel goals and budget, and then create a personalized itinerary that includes everything from flights and hotels to activities and dining.

5. Explorateur Travel

At Explorateur, travel booking is about more than just ticking items off a list. They believe that travel should be a customized adventure, and aim to create the best adventure possible. They do this with a range of services to help form the perfect trip, from choosing the right destination to hotel booking and activities.

6. Huffman Travel

Huffman Travel is a full-service travel agent website with a beautiful homepage, featuring a slideshow and user-friendly design. The agency has a team of 20 different agents that are known for providing exceptional customer service when creating relaxing vacations, cruises and special events.

7. Roam Travel Company

Roam Travel Company is a professional agency that provides expert guidance and planning of services to luxurious locations around the world. This specific online travel agency website is one of the most attractive we’ve seen due to its homepage, design elements and intriguing slideshows that make you want to immediately book a trip.

8. Classic Travel Connection

Classic Travel Connection believes that one’s journey should be as rewarding as the destination. As a full-service travel business in Alabama, their team is dedicated to helping clients experience the world in all its wonders. Whether you’re interested in exploring ancient ruins or soaking up the sun on a sandy beach, they’ll work hard to create a custom travel itinerary that suits your needs.

9. Poe Travel

Poe Travel has been in the travel business since 1961. They have a massive amount of expertise to give their clients and continue to prove why hiring an agency to plan is always worth it. We love the travel agency website design for it’s unique landing page that grabs your attention. They also have a travel blog where you can read about and view some of the fabulous trips they’ve planned.

10. Earth + Ocean Travel Co.

Erin Lindeman is the travel agent and event planner behind Earth + Ocean Travel Co. She specializes in planning destination weddings, honeymoons as well as vacations in general and guided trips. Her bright and airy web design makes the user experience easy, and the high-quality photography creates a professional online presence.

11. Milk + Honey Travels

One of the best travel agency websites we found is Milk + Honey Travels, a boutique travel agency created by a world traveler named Bri. We love it’s design template, crisp typography and the gorgeous photography. Visitors will instantly get a feel for the passion behind the brand with it’s content, design elements and interesting travel blog.

12. Big Adventure Travel Company

The Big Adventure Travel Company plans excursions around the world that focus on experiencing culture on a global level. The photography and typography in this website template display a noticeable vibe that sets this website apart from others and the type of trips they thrive off planning.

13. Liberty Travel

The Liberty Travel agency website is a corporate agency that will professionally plan a wide variety of trips including group trips, honeymoons and family vacations. Additionally, they will organize guided tours and cruises for a truly custom vacation experience. This website builder template also has a direct booking site that immediately connects the travel agent with the trip chosen.

14. Ciao Bambino!

Ciao Bambino! is a full service travel agency website that provides expertise in family travel excursions around the world. They love to create lasting memories that build relationships and experiences that will never be forgotten. Families can plan the trip of their dreams that will fit into the appropriate pricing, age-range and activities.

15. United Travel Visa

The United Travel Visa company has over 10 years of professional experience. This travel agency assists with travel, visa applications and obtaining them quickly and has a great reputation for doing so. The website displays testimonials from previous customers that the travel business has served successfully.

16. Alphabook

Luxury vacations and exciting activities are Alphabook’s expertise within the travel business. Traveling around the world, by private jet or yacht are a couple of high-end trips they might plan. The website template offers simple functionality for potential customers and includes attractive photography, easy to read typography and pricing information on their memberships.

17. Custom Travel

Custom Travel Agency is located in Victoria Texas and has been in the travel industry for more than 20 years. They are certified specialist in coordinating Sandals getaways, family trips to Disney and much more. Customer reviews are included in the website template that showcase their professionalism, as well as easy access to contact information and social media plugins.

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WHO ARE WE?

We’re the Travel Content Collective, a dynamic team of professional, talented and nomadic travel content creatives. Our team is packed with Bloggers, Copywriters, SEO Experts and Social Media Gurus. Our in-depth knowledge of the travel niche makes us the perfect match for your travel content strategy. Read to hear more about this match made in heaven!

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A TRUE PASSION FOR TRAVEL

For every one of us, travel came first. We’ve spent years living as nomads, pioneers, and voyagers— from island hopping in the Philippines to trekking in the Andes Mountains—travel is what we do. And it’s no secret that travellers love to share their stories. We’ve swapped stories on beaches, buses, boats, and beyond! Our passion for travel shines through our exceptionally high-quality content. Would you say we’re glowing? We think we’re glowing.

WE’VE LIVED OUR WORDS

We don’t talk the talk. We walk the walk. What we really mean is that we walk, trek, scuba, zipline, and surf all while exploring this incredible earth. We’ve done it. We do it. We live it. We don’t have to imagine what it feels like to watch the sunrise over Angkor Wat, dance at a full moon party in Thailand, or ride a camel on the Egyptian sands. Let our stories and experiences inspire your customers.

PROFESSIONAL TRAVELLERS

We aren’t just travellers and nomads. We’re also travel content creatives. We have to have some skills to pay the hostel bills, right? Each of us are talented and passionate writers who have years of professional travel writing experience behind us. We’ve successfully created travel content for brands like yours all while continuing to wander to distant and uncharted places. We are trailblazers on the map and on the page.

EXPERTISE ACROSS THE WORLD

Many of us are experts on a myriad of destinations all across the globe. Not just because we’ve backpacked through them and wandered through for a few nights, but because we’ve actually lived there ourselves. We have holed up teaching English in the Himalayas outside of Kathmandu, and have spent months working at surf hostels in Hawaii. All this quality time adds up to a profound knowledge and expertise of the ins and outs of cities across the globe. Want some insider secrets? We’ve got them all.

BEYOND THE PAGE

Our aim is to take your customers beyond the page. Whether that be right in the middle of a dreamy destination, to your mailing list, to believe in your brand, or to make a purchase, our talented travel content creatives will take them there. Trust us. We are avid storytellers eager to share secrets and stories. Even if our writers haven’t been to a destination, they’re able to put in the research and their wealth of travel experiences to produce high-quality travel content. That’s the value of team provides— we’re real travelers and professional writers.

BESPOKE & UNIQUE

The internet doesn’t need more uninspired travel content with no added value. We know and we couldn’t agree more! So tell us exactly what your company needs. We’ll put our expert travel writers to work to create informative, engaging travel content that is carefully crafted and thoughtfully tailored to suit your exact needs. We can be trusted to deliver high-quality travel content that’s appealing and dynamically designed for your brand.

HAPPY CLIENTS

We've been working with Darren and Travel Content Collective for quite a few years now and have always been very impressed with the quality and timeliness of the content submitted. His team have excelled at delivering articles on a wide variety of topics, incorporating specific tone of voice and SEO guidelines that are part of the briefs. Our clients continue to work with Darren and we would not hesitate to recommend his team for any content requirements.

Alesha & Jarryd - Nomadasaurus

One of the great things about working with the Travel Content Collective is its ability to adapt to any requests. I've had quite particular needs for a project to update old content, and Darren has taken the time to match the right writers who know the topics and are able to fit the style.

Michael Turtle - Time Travel Turtle

We've been working with Darren and his team for six months now, and we are extremely happy with the quality of the writing and communication. We appreciate how Darren consistently keeps us up-to-date with the writing progress. His team does an excellent job with writing various pieces for us for all three of our travel sites, not only in terms of quality of writing but also with their SEO and research skills. We would highly recommend Darren and his team to anyone in need of writing assistance!

Mal and Robin - Raw Mal Roams

At first, I wasn't sure about using Darren's content service, but after being provided with some great articles I'm glad that I gave his team a try. His writers are not only talented but also genuinely passionate about delivering content that inspires and informs. I wholeheartedly recommend Travel Content Collective to anyone in need of captivating travel content.

Mike Square - Multiple Site Owner

Working with Darren and his team has helped my business hugely, allowing me to reliably outsource articles without having to worry about finding the right writers to assign or basic editing. Delegating can be a big step for an individual blogger, but it's been really great working with TCC, enabling me to cover a wider range of topics than would otherwise be possible.

Marek Bron - Indie Traveler

Working with Travel Content Collective has been absolutely incredible. Their excellent content where the writers follow instructions and great communication have kept me placing orders regularly. Would recommend their services whole-heartedly!

Dave Anderson - Jones Around The World

I started working with Darren and his Travel Content Collective team 7 years ago and it was one of the best decisions I ever made for my business. Darren’s consistently high quality and well optimised content, as well as his teams ability to take and action feedback has enabled us to continue to grow our portfolio of sites. I highly recommend Darren and his team if you are looking to take your business to the next level.

Will Hatton - Multiple Site Owner

My third site, Strictly Rome, to which the Travel Content Collective is a regular contributor, has just joined Mediavine - we literally launched yesterday. Much like for Strictly Sardinia, I could have not done it had I not posted so much and not hired Darren’s team to write for it. So, once again thank you!! I am finally going to start seeing a return in investment, and couldn't be happier 🙂

Claudia Tavani - Multiple Site Owner

I've worked with Travel Content Collective for a couple of years now and Darren and his team always come through with great content. He won't assign articles to just any writer on his team—he looks for the right fit for his clients to ensure a consistent brand voice and the right type of content. I'm far from TCC's biggest client, but the level of customer service is what keeps me coming back. Even though my orders are smaller in comparison to some of their other clients, I'm always treated like a high-paying client and never feel like my business doesn't matter or isn't valued. Darren works hard to cultivate relationships with his clients, to understand their needs, and then over-deliver in every way possible. Can't recommend Darren enough!

Jeremy Scott Foster - Travel Freak

Darren runs a great team and because of that Travel Content Collective is simply the best. Whether it's product reviews, destination guides or anything in between, they have been my go-to content agency for over two years

Aaron Radcliffe - Nomads Nation

I have used the services of Travel Content Collective on numerous occasions and have always been happy with the quality of work they provide. I highly recommend Darren and his team and will continue to use their services in the future.

Carolyn Schonafinger - Holidays to Europe

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Our travel clients range from national travel booking websites and local tour agencies to travel bloggers and luxury villa management. if you’re a travel-related brand of any kind then we’d love to work with you on your online travel content..

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Content Marketing

5 incredible content marketing examples from travel brands.

When was the last time you took a true vacation? Not a “let me just check my work email” vacation, or a “finishing a blog post on the plane” vacation, but a real, no contact, no schedule, mimosas at 10 am kind of escape?

Unless you’re apart of the 28% of American workers who actually use their max vacation time annually, you’re probably overdue for some relaxation. Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants.

Even aside from the travel logistics, you probably want to read up on your destination’s local cultures and customs—you don’t just want to walk like a robot from tourist destination to tourist destination, buying a cheap keychain or shot glass at each gift shop. You want to discover this place like a local would, right? For that, you’ll need some well-rendered travel content examples.

We’ve gathered this short list of stand-out content marketing from travel brands and hospitality companies because we believe Americans deserve help when it comes to vacations. Historically, we’re not very good at them, so it’s about time we honored the researchers, writers, and content creators who aim to improve our OOO time.

AirBnB Magazine

In today’s digital age, a well-designed piece of print media can feel like a miracle. A well-designed piece of branded print media is even more rare. That’s why AirBnB’s travel magazine is a stellar content campaign.

The magazine does several things for AirBnB at once, though first and foremost it ties a particular design aesthetic and an open-minded POV to the brand name. As you flip through features on a stand-up comedian’s experiences on the road and middle-aged LGBTQ Americans navigating Pride parties , you might understandably conclude that AirBnB is pursuing a diverse, active, culturally in-tune target audience. AirBnB users, the magazine suggests implicitly, are not “stay at the local hotel chain” kinds of people. They want quirkier, more spontaneous vacations, and they know that (just like in content marketing), the journey is often more interesting than the destination.

Diamond Resorts “Stay Vacationed” blog

This hotel brand manages a kaleidoscopic blog whose content seems to focus tightly on some areas of interest (like natural watering holes in Orlando ) while also keeping the big picture in mind. Diamond Resorts, the brand proclaims, wants you to “stay vacationed” even when you’re not jet-setting somewhere tropical.

Particularly of note on the blog is the “travel hack” section, which provides value to readers by solving common vacation problems. In Diamond Resorts’ world, nothing is perfect just because you’re traveling, but the brand can be trusted to help you along the way. If you’re single for Valentine’s Day , you can trust the hotel chain to point you to fun vacation spots. If you want to go abroad with the smallest carbon footprint possible , they’ve got you covered there, too.

United Airlines’ Hemispheres

The launch of the in-flight magazine was a masterful content marketing move from several airlines, though United’s “Hemispheres” remains the crown jewel. After all, how better to serve bored passengers than by giving them something branded to read while they’re trapped on a flight?

The print magazine, which is also chopped up and distributed digitally assigns reported features to contract travel writers. These deep dives into local cuisine, sightseeing, culture, and transport range from photo essays of Alaskan bears to interviews with actors like Alan Alda and Kerry Washington . By tackling culture and travel, United’s magazine includes all of pop culture under its branded umbrella. If it happens somewhere United flies, and it’s relevant to the average airline passenger, you can bet a subject has been covered in “Hemispheres.”

Lonely Planet and GoPro’s “Discover” series

Lonely Planet was founded in 1972 as a travel guide book publisher, and in the many decades since, it has expanded into a multimedia travel content company. Among even the best financial content marketing campaigns, the “Discover” series stands out because of its dynamic use of on-site footage. Created in partnership with GoPro, the “Discover” videos feel both immersive and aspirational to anyone who watches them. They comprise footage you wish you took when you left home.

Lonely Planet’s GoPro videos are crafted very carefully, keeping the audience in mind and pushing brand mentions to the side. You’re not watching a video of Lonely Planet employees traipsing around the entire nation of Portugal; you’re getting a POV simulation of a walk through Lisbon, along the path that leads down to the water. The video could indirectly inspire the purchase of a Lonely Planet guide to Portugal or a GoPro camera, but most importantly, it associates these brands with exploration and awe in the minds of viewers.

Marriott Bonvoy’s Romantic Getaways

Since Marriott introduced its Bonvoy brand and accompanying Traveler blog , the hospitality company has gone full steam into producing inspirational travel content. There are a lot of interesting corners on the Traveler site, but the Romantic Getaways vertical is especially notable, given its hyper-specific focus.

Whether you’re hoping to propose to your partner in Mexico or find ways to “turn up the heat,” Marriott has content for you. They’ve even got quizzes on your vacation style and guides to budget travel for two .

How to nail content marketing in travel and hospitality

To create great travel content from a hospitality, airline, or book publishing brand, you have to focus on answering readers’ questions. Don’t just dangle great looking vacations over their heads and expect them to subscribe; most travel content readers want to feel inspired, but they also want to believe a great trip is within their means.

Nailing a balance between aspirational and realistic content is a challenge, but if you rise to it with your travel content, your program will end up in the hallowed halls of the great campaigns that came before it.

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1. About this site

The World Travel Guide (WTG) is the flagship digital consumer brand within the Columbus Travel Media portfolio. A comprehensive guide to the world’s best travel destinations, its print heritage stretches back 30 years, with the online portal reaching its 19-year anniversary in 2018. Available in English, German, French and Spanish versions, the WTG provides detailed and accurate travel content designed to inspire global travellers. It covers all aspects, from cities to airports, cruise ports to ski and beach resorts, attractions to events, and it also includes weekly travel news, features and quizzes. Updated every day by a dedicated global editorial team, the portal logs 1 million+ unique users monthly.

2. Who we are

Columbus Travel Media (CTM) is one of the most respected and successful names in the global travel industry, with a long and rich company heritage spanning 30 years. The definitive resource for global travel content, its reputation has been built on journalistic credibility. CTM is dedicated to the provision of objective, accurate, informative and reliable travel content in various formats, including the World Travel Guide for consumers, Columbus Travel Professional for travel industry professionals and extensive licensed and bespoke content for commercial partners through its specialist division, Columbus Content Solutions. A fast-growing, pioneering and diverse global travel content business, contact us to find out more about us.

3. Our team

We’ve been travelling the world for over 30 years, building a reputation for providing quality travel content that’s inspiring, engaging and informative. With all of our guides and features written and updated by a global network of expert travel writers that includes some of the best names in the business, we pride ourselves on producing content that stands out from the crowd.  Regrettably, we aren’t able to accept guest posts and won’t be able to reply to guest post requests.

4. Content solutions

As one of the world’s leading travel content providers, Columbus Travel Media (CTM) specialises in two distinct services for brands and retailers; its flexible approach means it can package existing travel content, or its editorial team can develop unique, accurate and tailored content in a style and tone to match briefs. CTM is the definitive supplier for many international travel brands.

5. Contact Us

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Regrettably, we aren’t able to accept guest posts and won’t be able to reply to guest post requests.

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6. Testimonials

What the papers say:

“A Godsend to the Globetrotter.”  USA Today

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The rising dark side of business travel ceos need to pay attention to.

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It's time for companies to rethink their approach to business travel.

The business landscape has rapidly changed since the pandemic, with remote work and hybrid models becoming more prominent. Despite these workforce shifts, one aspect remains constant: business travel.

Business travel is back in full force following an expected dip during the pandemic. Corporate travel budgets are returning to pre-pandemic levels, and more companies are planning budget expansions. A Morgan Stanley survey revealed that over two-thirds of companies with under $1 billion in annual revenue anticipated increased travel budgets in the coming year.

The Impact of Frequently Flying

Frequent travel can significantly impact an individual's physical, emotional, and mental well-being . While companies prioritize conventional risk management areas, they often overlook the personal well-being of their travelers. From maintaining a healthy diet to proper sleep and various emotional components such as loneliness and separation, business travelers encounter numerous potential long-term health disruptions that non-traveling employees don't face.

Business travelers had higher claims than non-travelers for all health conditions across the board, along with a higher likelihood of stress-related disorders, as reported in the Harvard Business Review . Lastly, as shared in the Journal of Occupational and Environmental Medicine , frequent business travel adversely affects overall body composition, leading to risks of obesity and various other ailments if left unmanaged, such as heart disease and diabetes.

More and more companies are prioritizing workplace wellness due to factors such as obesity's $400 billion impact on companies . Corporate travel wellness programs are a necessary part of the equation as well. As you look to implement a modern and more robust travel wellness program, start with these two areas:

Apple s iPhone AI Plans Confirmed With New Software Release

Samsung is giving away a free galaxy s24 in a new promotion, the fallout 4 next gen update is not going great, embrace bleisure travel.

When attracting and retaining the best people, more and more employees choose lifestyle over salary . It's not out of laziness. It's out of a desire for work-life integration. With this in mind, organizations can embrace employees' desires through bleisure . Organizations can promote work-life integration and rejuvenation by allowing employees to combine business trips with leisure activities.

Implementing flexible travel policies that enable team members to extend their trips on the back end is a way to improve employee satisfaction, productivity, and retention rates. Research shows that 89% of business travelers wanted to add a private holiday to their business trips. Traveling for work is energetically demanding, physically and mentally. A few extra days for leisure allow team members to process their trip, recharge, and return at total capacity.

Treat Your Employees Like Athletes

Just as professional athletes require careful management of their physical, emotional, and mental well-being , so do business travelers. Business travel is a stressor with a high burnout rate and decreased performance across the board. As you revamp your corporate wellness travel program, consider your approach to business travel as a sports team thinks of traveling to play an away game.

As you prepare the company playbook for healthier and more productive business traveling, consider the following:

• Providing support for handling jet lag
• Offering advice on maintaining healthy sleep and nutritional habits away from home
• Investing in business class and non-stop flights
• Providing hotels that have conducive amenities for optimal well-being
• Ensuring team members reside in centrally located hotels or apartment hotels

Business travel isn't going anywhere anytime soon, as the average business traveler takes roughly 6.8 trips per year, with business travel in the U.S. from domestic and international travelers also accounting for $387 billion in annual revenue, according to research shared over at Zippia . Incorporating travel wellness initiatives isn't merely an expense; it's an investment in employees' health and performance.

As organizations revamp their corporate travel programs, prioritizing their travelers' well-being is paramount. By implementing strategies to support travel wellness, companies can ensure that their employees remain healthy, engaged, and effective representatives of their companies.

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National News | Senate passes bill forcing TikTok’s parent…

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National news | senate passes bill forcing tiktok’s parent company to sell or face ban, sends to biden for signature.

A TikTok content creator, speaks to reporters outside the U.S. Capitol, Tuesday, April 23, 2024, in Washington, as Senators prepare to consider legislation that would force TikTok’s China-based parent company to sell the social media platform under the threat of a ban, a contentious move by U.S. lawmakers. (AP Photo/Mariam Zuhaib)

Jennifer Gay, a TikTok content creator, sits outside the U.S. Capitol, Tuesday, April 23, 2024, in Washington as Senators prepare to consider legislation that would force TikTok’s China-based parent company to sell the social media platform under the threat of a ban, a contentious move by U.S. lawmakers. (AP Photo/Mariam Zuhaib)

A TikTok content creator, sits outside the U.S. Capitol, Tuesday, April 23, 2024, in Washington as Senators prepare to consider legislation that would force TikTok’s China-based parent company to sell the social media platform under the threat of a ban, a contentious move by U.S. lawmakers. (AP Photo/Mariam Zuhaib)

By HALELUYA HADERO (AP Business Writer)

WASHINGTON (AP) — The Senate passed legislation Tuesday that would force TikTok’s China-based parent company to sell the social media platform under the threat of a ban, a contentious move by U.S. lawmakers that’s expected to face legal challenges and disrupt the lives of content creators who rely on the short-form video app for income.

The TikTok legislation was included as part of a larger $95 billion package that provides foreign aid to Ukraine and Israel and was passed 79-18. It now goes to President Joe Biden, who said in a statement immediately after passage that he will sign it Wednesday.

A decision made by House Republicans last week to attach the TikTok bill to the high-priority package helped expedite its passage in Congress and came after negotiations with the Senate, where an earlier version of the bill had stalled. That version had given TikTok’s parent company, ByteDance, six months to divest its stakes in the platform. But it drew skepticism from some key lawmakers concerned it was too short of a window for a complex deal that could be worth tens of billions of dollars.

The revised legislation extends the deadline, giving ByteDance nine months to sell TikTok, and a possible three-month extension if a sale is in progress. The bill would also bar the company from controlling TikTok’s secret sauce: the algorithm that feeds users videos based on their interests and has made the platform a trendsetting phenomenon.

TikTok did not immediately return a request for comment Tuesday night.

The passage of the legislation is a culmination of long-held bipartisan fears in Washington over Chinese threats and the ownership of TikTok, which is used by 170 million Americans. For years, lawmakers and administration officials have expressed concerns that Chinese authorities could force ByteDance to hand over U.S. user data, or influence Americans by suppressing or promoting certain content on TikTok.

“Congress is not acting to punish ByteDance, TikTok or any other individual company,” Senate Commerce Committee Chairwoman Maria Cantwell said. “Congress is acting to prevent foreign adversaries from conducting espionage, surveillance, maligned operations, harming vulnerable Americans, our servicemen and women, and our U.S. government personnel.”

Opponents of the bill say the Chinese government could easily get information on Americans in other ways, including through commercial data brokers that traffic in personal information. The foreign aid package includes a provision that makes it illegal for data brokers to sell or rent “personally identifiable sensitive data” to North Korea, China, Russia, Iran or entities in those countries. But it has encountered some pushback, including from the American Civil Liberties Union, which says the language is written too broadly and could sweep in journalists and others who publish personal information.

Many opponents of the TikTok measure argue the best way to protect U.S. consumers is through implementing a comprehensive federal data privacy law that targets all companies regardless of their origin. They also note the U.S. has not provided public evidence that shows TikTok sharing U.S. user information with Chinese authorities, or that Chinese officials have ever tinkered with its algorithm.

“Banning TikTok would be an extraordinary step that requires extraordinary justification,” said Becca Branum, a deputy director at the Washington-based Center for Democracy & Technology, which advocates for digital rights. “Extending the divestiture deadline neither justifies the urgency of the threat to the public nor addresses the legislation’s fundamental constitutional flaws.”

Sen. Ron Wyden, a Democrat who voted for the legislation, said he has concerns about TikTok, but he’s also worried the bill could have negative effects on free speech, doesn’t do enough to protect consumer privacy and could potentially be abused by a future administration to violate First Amendment rights.

“I plan to watchdog how this legislation is implemented,” Wyden said in a statement.

China has previously said it would oppose a forced sale of TikTok, and has signaled its opposition this time around. TikTok, which has long denied it’s a security threat, is also preparing a lawsuit to block the legislation.

“At the stage that the bill is signed, we will move to the courts for a legal challenge,” Michael Beckerman, TikTok’s head of public policy for the Americas, wrote in a memo sent to employees on Saturday and obtained by The Associated Press.

“This is the beginning, not the end of this long process,” Beckerman wrote.

The company has seen some success with court challenges in the past, but it has never sought to prevent federal legislation from going into effect.

In November, a federal judge blocked a Montana law that would ban TikTok use across the state after the company and five content creators who use the platform sued. Three years before that, federal courts blocked an executive order issued by then-President Donald Trump to ban TikTok after the company sued on the grounds that the order violated free speech and due process rights.

The Trump administration then brokered a deal that had U.S. corporations Oracle and Walmart take a large stake in TikTok. But the sale never went through.

Trump, who is running for president again this year, now says he opposes the potential ban.

Since then, TikTok has been in negotiations about its future with the secretive Committee on Foreign Investment in the United States, a little-known government agency tasked with investigating corporate deals for national security concerns.

On Sunday, Erich Andersen, a top attorney for ByteDance who led talks with the U.S. government for years, told his team that he was stepping down from his role.

“As I started to reflect some months ago on the stresses of the last few years and the new generation of challenges that lie ahead, I decided that the time was right to pass the baton to a new leader,” Andersen wrote in an internal memo that was obtained by the AP. He said the decision to step down was entirely his and was decided months ago in a discussion with the company’s senior leaders.

Meanwhile, TikTok content creators who rely on the app have been trying to make their voices heard . Earlier Tuesday, some creators congregated in front the Capitol building to speak out against the bill and carry signs that read “I’m 1 of the 170 million Americans on TikTok,” among other things.

Tiffany Cianci, a content creator who has more than 140,000 followers on the platform and had encouraged people to show up, said she spent Monday night picking up creators from airports in the D.C. area. Some came from as far as Nevada and California. Others drove overnight from South Carolina or took a bus from upstate New York.

Cianci says she believes TikTok is the safest platform for users right now because of Project Texas, TikTok’s $1.5 billion mitigation plan to store U.S. user data on servers owned and maintained by the tech giant Oracle.

“If our data is not safe on TikTok,” she said. “I would ask why the president is on TikTok .”

Associated Press writers Mary Clare Jalonick and Matt O’Brien contributed to this report.

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Gaza aid flotilla halted after vessels flag removed, activists say

A humanitarian aid flotilla destined for Gaza was halted after Guinea Bissau decided to remove its flag from two vessels, activist group Freedom Flotilla Coalition said on Saturday.

Airlines must cough up cancellation cash and can no longer hide fees under new federal rule

A federal rule announced Wednesday will require airlines to quickly give cash refunds — without lengthy arguments — to passengers whose flights have been canceled or seriously delayed, the Biden administration said.

“Passengers deserve to get their money back when an airline owes them — without headaches or haggling,” Transportation Secretary Pete Buttigieg said in a statement.

The rule from the Transportation Department says passengers who decline other reimbursement like travel credits are to get cash refunds.

It applies when a flight is canceled or has a “significant change,” the administration said.A “significant change” includes when departure or arrival times are three or more hours different from the scheduled times for domestic flights or six hours for international flights, and when the airport is changed or connections are added, it said.

Passengers are also to get refunds when their baggage is 12 hours late in delivery for domestic flights.

The new rule comes after promises to hold airlines accountable after major disruptions that made travel hell for passengers, including the 2022 Southwest Airlines meltdown , which resulted in almost 17,000 significantly delayed or canceled flights and a missing baggage nightmare.

The Transportation Department said that the new rule means refunds are automatic and that "airlines must automatically issue refunds without passengers having to explicitly request them or jump through hoops."

Also announced Wednesday was a rule requiring airlines to more clearly disclose so-called junk fees upfront, such as surprise baggage or other fees, the department said.

It said that rule is expected to save fliers around $500 million a year.

The surprise fees are used so tickets look cheaper than they really are, and then fliers get the unwelcome surprise of fees on checked bags, carry-on bags or reservation changes — or even discounts that are advertised but apply to only part of the ticket price, officials said.

Airlines will also have to tell fliers clearly that their seats are guaranteed and that they don't have to pay extra to ensure they have seats for flights, according to the Transportation Department.

Airlines for America, an industry trade group, said that its member airlines “offer transparency and vast choice to consumers from first search to touchdown” and that they do offer cash refunds.

The 11 largest U.S. airlines returned $10.9 billion in cash refunds last year, an increase over $7.5 billion in 2019 but slightly down from $11.2 billion in 2022, the group said.

“U.S. airlines are providing more options and better services while ticket prices, including ancillary revenues, are at historic lows,” Airlines for America said.

Left out of the federal changes announced Wednesday are those involving "family seating fees," but the Transportation Department said in a statement that "DOT is planning to propose a separate rule that bans airlines from charging these junk fees."

Travelers have complained to the Transportation Department that children weren’t seated next to accompanying adults, including in some cases young children, department officials said last year.

Fees on bags specifically have made up an increasing amount of airline revenues, the Transportation Department said Wednesday in announcing the new rules.

A Transportation Department analysis found that airline revenue from baggage fees increased 30% from 2018 to 2022, while operating revenue — which is from the flights themselves — increased by only half that amount, the department said.

Jay Blackman is an NBC News producer covering such areas as transportation, space, medical and consumer issues.

Phil Helsel is a reporter for NBC News.