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IDEAL AGRO TOURISM LLP

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IDEAL AGRO TOURISM LLP is a Limited Liability Partnership incorporated on 08 January, 2018. Its registered office is at 51, 5TH FLOOR, PLOT 256, CEMENT COURT BUILDING, GOKHALE ROAD, NORTH PORTUGUESE CHURCH, D ADAR (W),, MUMBAI, Mumbai City, Maharashtra and capital contribution of INR 100.0 lacs. The company has 2 Designated Partners and 0 other partners.

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• What is IDEAL AGRO TOURISM LLP? IDEAL AGRO TOURISM LLP having LLPIN AAL-6389 is 6 years, 3 months & 27 days old company incorporated with MCA on 8 th January, 2018 . IDEAL AGRO TOURISM LLP is listed in the class of company and classified as . This company is registered at Registrar of Companies(ROC), RoC-Mumbai with an Authorized Share Capital of and paid-up capital is ₹1,00,00,000 .
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Crop Farming In Northern Ireland

A Deep Dive into Agro-Tourism: Unearth the Richness of Farm Life

Welcome to a fascinating blend of travel and agriculture: agro-tourism. This isn’t just a trend; it’s a way to connect the dots between where our food comes from and the people who make it happen. While offering a financial lifeline to farmers, it also gives travellers a chance to step into their boots, even if just for a day.

Get ready to explore how agro-tourism is changing both the travel scene and our understanding of farming.

Table of Contents

What It Is: The Nitty-Gritty

Agro-tourism isn’t your typical vacation. Think of it as educational travel centred on agricultural experiences. You’re not just touring farms; you’re learning the entire process of food production. From planting seeds to harvesting, it’s farming life up close.

Why It Matters: Beyond The Fun

Agro-tourism serves a deeper purpose. For farmers, it’s not just about showing off crops. It’s an opportunity to diversify income streams. Given the seasonal nature of farming, this financial boost is crucial. For visitors, it’s more than a fun day out; it’s a lesson in sustainability and eco-consciousness.

Activities: Not Just Window Shopping

Visitors can engage in a range of activities. Imagine picking strawberries in the morning, taking a tractor ride around the fields in the afternoon, and ending the day with a farm-to-table dinner. Some places even offer workshops on organic farming or cheese-making.

Benefits for Farmers: A Financial Cushion

Let’s talk money. Agro-tourism can serve as a vital economic pillar for small-scale farmers. It allows them to directly sell products to visitors. No middlemen, no markups. Plus, the farmer can gain brand loyalty from people who’ve experienced their product and farm life.

Visitor Perks: It’s Not Just About The Photos

The Instagram shots are cool, but the real takeaway is knowledge. You get insights into local farming methods, soil management , and sustainable practices. Plus, you can’t beat the quality of freshly picked produce.

How to Start: Your First Step Into Agro-Tourism

If you’re raring to go, start with a simple Google search. Find local farms offering agro-tourism experiences. Social media is another great resource; many farms announce events and openings there. Don’t forget to read reviews and possibly book in advance.

Who Arranges Agro-Tourism: The Facilitators

The arranging of agro-tourism experiences is a collaborative effort. Here’s who makes it happen:

• Farmers : Naturally, farmers are the main facilitators. They open up their farms for visits and often lead the tours. They’re the experts sharing valuable insights.
• Local Tourism Boards : They play a key role in promoting agro-tourism. They list farms, provide maps, and even bundle farm visits with other local attractions.
• Agro-Tourism Agencies : These are specialized agencies that connect tourists with farms. They handle bookings, itineraries, and transportation.
• Community Co-ops : Often, local farmers band together in cooperatives. These co-ops can offer a more varied agro-tourism experience, showcasing multiple farms and practices.
• Educational Institutions : Schools and colleges sometimes tie up with farms to offer educational trips. It’s agro-tourism with a strong focus on learning.
• Online Platforms : Websites and apps have popped up that allow for easy booking of farm visits. They offer reviews, photos, and even virtual tours.

Duration of Stay: How Long to Immerse in Farm Life

The length of an agro-tourism visit can vary significantly, depending on what’s offered and what you’re looking to experience.

• Day Trips : Many visitors opt for day trips. These usually include guided tours, activities like fruit-picking, and perhaps a meal. Great for a quick yet informative getaway.
• Weekend Stays : These are increasingly popular. They offer a deeper dive into farm life, often including hands-on workshops and multiple farm-to-table meals. Perfect for a mini-vacation.
• Week-Long Visits : For the committed learner or vacationer, week-long stays offer full immersion. These often come with comprehensive educational programs on topics like sustainable farming or animal care.
• Seasonal Stays : Some farms offer longer, seasonal stays, especially during harvest or planting seasons. These are more involved and can be akin to agricultural internships.

Final Thoughts: Why You Should Consider It

If you’re a fan of sustainable farming, like me, agro-tourism offers a unique window into this world. It bridges the gap between consumer ignorance and informed choices. And let’s be honest, it’s a refreshing break from typical tourist traps. So next time you’re planning a trip, consider a farm visit. It’s enriching, engaging, and enlightening.

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A Comprehensive Guide to Rise of Agro Tourism Sector in India

India is an incredible piece of land for foodies and travelers. Diverse in culture, landscape, and ethnicities, it has been a hotspot for tourists from all across the globe. From spiritual destinations to the most scenic terrain and shiny beaches, India has it all. As per the records,  India catered to around 10.93 million foreign tourists in 2019. However, the COVID-19 pandemic brought the number down to 6.19 million in 2022. The rise is expected within the next couple of years. Thus, all governments are implementing new strategies to attract the largest number of domestic and foreign tourists. One such strategy is Agro Tourism.

What is Agro Tourism?

Agro tourism, or agritourism, involves visiting farms, agricultural areas, and rural landscapes. It is an immersive experience of farmland and participating in farming activities and rural life. It is a form of niche tourism that allows tourists to learn about agricultural practices, food production processes, and the rural way of life while enjoying recreational activities in the countryside. Agritourism destinations may include working farms, vineyards, orchards, ranches, and other agricultural settings.

Objectives of Agro Tourism

The primary objective of the agro-tourism sector is to provide tourists with an educational and entertaining experience. Furthermore, supports local farmers and rural communities by generating additional income and promoting sustainable agriculture and cultural exchange. Visitors to agritourism sites can often engage in activities such as picking fruits, vegetables, or grapes. In addition, they can participate in farm chores, take farm tours, and enjoy farm-fresh food and products. They can even learn about traditional agricultural methods.

Agritourism has become increasingly popular worldwide as people seek to reconnect with nature, understand where their food comes from, and experience the slower pace of rural life. Additionally, it allows farmers to diversify their income streams and promote their products directly to consumers.

Why is Agro Tourism popular in India?

Agro tourism’s popularity in India can be attributed to its rich rural heritage, diverse agricultural practices, and authentic cultural experiences. With over 60% of the population dependent on agriculture, India naturally becomes an appealing destination for agriculture tourism. Moreover, visitors are drawn to immersing themselves in traditional rural life, witnessing various farming techniques, and engaging in farm-to-table experiences like harvesting crops and milking cows. However, agro tourism promotes education about agriculture and sustainable practices and offers a peaceful escape from urban life. In addition, the sector contributes to the economic development of rural communities and aligns with the growing interest in sustainable and responsible tourism. Thus, supported by the Indian government, it continues to gain popularity as it showcases the country’s agricultural diversity and cultural richness, making it a captivating destination for both domestic and international tourists.

A report published by IMARC says India’s agriculture and tourism could have a growth rate of 19.9% (CAGR) between 2023-2028. To understand the predicted growth, let’s try to understand how agro tourism operates in India.

Types of Agro Tourism in India

Each type of agro tourism in India offers a distinctive experience, allowing visitors to connect with nature, understand local culture, and gain insights into the country’s agricultural heritage. Moreover, these diverse options make India an attractive destination for tourists seeking authentic and enriching rural experiences.

• Culinary tourism: This type of tourism centers around food experiences and culinary traditions. Tourists can indulge in farm-fresh meals, cooking workshops, and local produce and regional dishes tastings.
• Wine and vineyard tourism: India has a growing wine industry, particularly in regions like Nashik in Maharashtra and Karnataka. Wine and vineyard tourism allows visitors to explore vineyards, learn about winemaking processes, and sample different wines.
• Tea estate tourism: India is renowned for its tea production, and tea estate tourism allows tourists to visit tea plantations in places like Darjeeling and Assam. They can witness tea plucking and processing and learn about the tea culture.
• Spice plantation tourism: In Kerala and other southern states, spice plantation tours offer visitors the chance to explore aromatic spice gardens, learn about various spices, and understand their culinary and medicinal uses.
• Fruit orchard tourism: Certain regions in India, like Himachal Pradesh and Uttarakhand, offer fruit orchard tours where tourists can pick fruits, enjoy scenic landscapes, and experience rural agricultural life.
• Ayurveda and wellness tourism: This form of agro tourism focuses on traditional Ayurvedic practices and wellness therapies. Moreover, tourists can engage in rejuvenating treatments and yoga retreats, as well as learn about Ayurvedic medicinal plants.
• Sustainable and eco-tourism: Some agro tourism initiatives focus on promoting sustainable and eco-friendly practices. Tourists can participate in eco-friendly farm activities, learn about conservation efforts, and support responsible tourism.
• Rural craft and art tourism: This type of agro tourism involves visiting rural artisans and craftsmen to learn about traditional crafts like pottery, weaving, and handloom work and purchase unique handmade products.
• Adventure tourism: Adventure tourism offers tourists the opportunity to engage in various outdoor activities amidst rural landscapes. These activities often involve exploring nature and agricultural areas in an adventurous and active manner.

Benefits of the Industry

Agro tourism in India promotes a symbiotic relationship between agriculture, tourism, and local communities. It fosters sustainable development, cultural understanding, and economic success while safeguarding the country’s natural and cultural heritage.

• Economic Boost: Agro tourism generates additional income for farmers and rural communities, helping to diversify their revenue sources. It also creates employment opportunities through various services like farm stays, guided tours, and local crafts, contributing to the growth of the local economy.
• Agricultural and Environmental Sustainability: Agro tourism encourages sustainable agricultural practices as farmers often showcase eco-friendly methods to tourists. This fosters awareness about responsible farming. Moreover, it emphasizes the conservation of natural resources and the importance of biodiversity preservation.
• Cultural Exchange and Social Integration: Agriculture tourism facilitates cultural exchange between tourists and local communities. Thus, visitors gain insights into rural traditions, festivals, and customs, promoting mutual understanding and appreciation of diverse cultures. This social interaction helps bridge the gap between urban and rural populations.
• Preservation of Rural Heritage: Agro-tourism plays a role in preserving traditional knowledge, crafts, and skills that might otherwise be at risk of fading away. By valuing and showcasing rural heritage, it helps maintain cultural identity and heritage for future generations.
• Health and Well-being: Agro tourism promotes physical and mental well-being through outdoor activities, such as hiking, biking, and farm-related tasks. It provides a refreshing escape from urban life, offering tourists a chance to connect with nature and experience a healthier lifestyle.
• Conservation of Agricultural Land: Farmers may be incentivized to maintain their agricultural lands instead of converting them into non-agricultural uses by promoting agro-tourism. This helps protect valuable agricultural resources and prevent further urban sprawl.

Top Agro Tourism States to Visit in India

India offers many captivating agro tourism destinations, each boasting unique agricultural landscapes, cultural experiences, and adventure opportunities. Here are some of the most popular states to explore:

• Maharashtra: Maharashtra’s rich agricultural heritage makes it an ideal destination for agro tourism. Farm stays offer a glimpse into rural life, while heritage tours unveil the state’s cultural gems. Adventurous travelers can explore Maharashtra’s diverse Sahayadri mountain range and the scenic landscapes of Konkan.
• Kerala: Kerala always surprises every tourist on their trip in its verdant hills and tranquil backwaters. In addition, tourists can enjoy farm stays amidst lush plantations, participate in heritage tours to learn about the state’s rich cultural traditions, and engage in adventure activities like hiking and river rafting.
• Himachal Pradesh: Nestled in the northern region of India, Himachal Pradesh captivates with its majestic mountains, forests, and valleys. Moreover, agro tourism here includes farm stays that allow visitors to immerse themselves in rural life. Additionally, there are treks through scenic landscapes and camping in the lap of nature.
• Uttarakhand: With its holy mountains, sacred rivers, and dense forests, Uttarakhand has a magical experience for every tourist. Visitors can indulge in farm stays, hike through breathtaking trails, and enjoy thrilling rafting adventures.
• Tamil Nadu: Diverse agricultural practices and lush landscapes make Tamil Nadu an excellent destination for agro-tourism. Tourists can explore tea and coffee plantations in the Nilgiris. Moreover, visit spice gardens in Kerala and discover traditional agricultural practices in rural areas.
• Assam: The tea gardens of Assam allow visitors to learn about tea cultivation and processing. Additionally, tourists can explore the rural life of the state’s tribal communities and indulge in traditional Assamese cuisine.
• Karnataka: The state’s diverse landscapes contain every possible attraction, from beaches, and jungles to widely spread farm lands. Karnataka offers attractions such as visits to coffee and spice plantations in Coorg and exploring rural charm in the Malnad region.

Factors Driving India’s Agriculture Tourism

Key factors are propelling the agro tourism market’s growth in India:

• Increasing Demand for Sustainable Tourism: Tourists are showing interest in sustainable tourism, recognizing its significance in preserving the environment and supporting local communities. Thus, agro-tourism, focusing on sustainable farming practices and rural experiences, aligns well with this trend.
• Surging Popularity of Farm Stays: Farm stays have gained significant popularity among tourists, as they offer a unique opportunity to immerse themselves in rural life and engage in agricultural activities. These authentic experiences attract travelers seeking meaningful connections with nature and local culture.
• Government Initiatives Promoting Rural Tourism: The Indian government’s proactive efforts to promote rural tourism foster the agro-tourism market’s growth. By incentivizing and supporting rural initiatives, the government aims to uplift the rural economy and preserve traditional heritage.

Final Thoughts

Agro tourism in India offers a diverse and enriching rural experience to visitors. With its vast agricultural landscapes and rich cultural heritage, tourists can engage in farm stays, learn about sustainable practices, and bridge the gap between urban and rural communities. States like Kerala, Himachal Pradesh, and Rajasthan provide opportunities for adventure tourism, while Punjab showcases the impact of the Green Revolution. From tea gardens in Assam to spice plantations in Karnataka, each region offers unique experiences. This sustainable and educational form of tourism benefits local economies, promotes environmental conservation, and fosters cultural understanding in India’s countryside.

Keep Reading! Keep Growing!

• Who is the Founder of Agro Tourism?

Ans: The founder of agro-tourism is considered to be Klaus Obermeyer, an American who first coined the term “agro-tourism” in 1983. Additionally, he is known for his pioneering work in fruiting trees and the development of the “Tobacco Control Act” in the United States.

• Who is the Founder of Agri-tourism in India?

Ans: The founder of agri-tourism is Pandurang Taware, known as the “Father of Agri Tourism” in India. He has been a prominent figure in promoting agri-tourism and has received various awards and recognition for his work in this field. For instance, in 2010, he received the National Tourism Award from the Vice President of India.

Taware is the founder, managing director, and chief promoter of the Maharashtra State Agri & Rural Tourism Co-operative Federation Ltd. He is also working to create an international body to promote Agri-tourism.

• Which country is famous for agro tourism?

Ans: The concept of agro-tourism has gained considerable attention in recent years. The countries like India, Australia, Malaysia, the USA, etc. are popular destinations for agro-tourism. However, rising infrastructure and government policies are building the ladder for India to develop agro tourism at its best.

• What is the full form of Agro?

Ans: Agro is a shortened form of agronomy or agriculture. In English, “agro-” is a combining form that refers to fields, soil, or agriculture.

Parag Ahire

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• Volume 10, Number 3

Innovative Agrotourism Trends- Maharashtra State as a Model for Cross-Cultural Tourism in India

1 Dr. D. Y. Patil Vidyapeeth, Global Business School and Research Centre Pune, Maharashtra, India

2 MBA Department, Dr. D. Y. Patil Institute of Technology, Pune, Maharashtra, India.

Corresponding Author E-mail: [email protected]

DOI : http://dx.doi.org/10.12944/CARJ.10.3.15

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Both urban residents and farmers benefit from agro tourism. Farmers now have a second source of income, and family members now have a job opportunity. However, there are some issues with how such centers are being developed. Therefore, in order to advance and raise the income level of the farmers in Maharashtra, the government and other relevant authorities should try to support these activities. The study's goal was to investigate the difficulties that Konkan region agro-tourism centers faced 5 . It was noted that the Konkan division, the second-largest division in Maharashtra, has 33 agro tourism centers that have been successfully established (58.6 percent) Agro tourism businesses were established between 2008 and 2010, 22.2% of respondents were registered with the Maharashtra State Agro Tourism Co-operative Federation LTD (MART), but there was a lack of training for the industry (62.2%), poor communication skills (80%), a lack of coordination between the departments of agriculture and tourism (100.00%), and low levels of entrepreneurship (90.00%). (78 percent) 4 , utilizing a descriptive research methodology, primary and secondary data were collected using the questionnaire and observation as the main data collection tools. Journal articles, articles, websites, and other secondary data collection tools were used. 45 active agro tourism facilities in Maharashtra's Konkan region participated in the survey.

Agro tourism; Agribusiness enterprises; Cross-culture; Farmers; Maharashtra state

Current Development of Indian Agro –tourism industry

From a local to a worldwide level, the tourism sector is significant both economically and non-economically ways. The potential for agrotourism is limitless. India has a lot of possibility to explore its tourist potential and generate profitable returns from it. According to a private survey, Indian tourism is expanding at a rate of 10.1%, at the same time as global tourism is only expanding at a rate of 4% 2 . This indicates that Indian tourism is expanding at a rate that is 2.5 times faster than the global average.By adopting the concept of agrotourism, not only is the current growth rate sustained, but also this value-added contribution to future growth, particularly focusing on domestic tourism in addition to the package tourism, is made. Additionally, this would increase India’s tourism industry’s competitiveness on the world market.

Agro-Tourism: A New Tool for Socio-Economic Activities

Any rural individual farmer can launch an agrotourism business using his current resources as part of an innovative idea. Agrotourism facilities may be established by agricultural co-operative societies, non-governmental organizations, agricultural universities, and agricultural colleges in addition to individual farmers. Even community involvement is necessary for the success of agrotourism. Even Grampanchayats (Local Bodies), with the assistance of villagers and farmers, can launch such centres in their operational regions 1 . Agrotourism has a lot of potential in the current context because:

Agrotourism is a low-cost entryway.

An additional source of work and money for farmers who protest unpredictable revenue.

Urban residents who are concerned about their health and seek refuge in environmentally beneficial activities.

It satisfies interest in the farming sector and way of life.

There is a large need for healthy, family-friendly recreational activities.

Fosters an appreciation for and interest in nature.

It is a useful resource for fostering cultural change among urban and rural populations.

A novel approach to lessen disappointment with overcrowded cities and resorts.

Reminiscence of their farm-based origins.

The educational benefits of agrotourism.

Assists in lightening the load on other established tourist destinations.

The best resource for cross-cultural transmission, last but not least.

Objectives of the study

To analyze the trends in agro-tourism industry in the state of Maharashtra as a model for cross-cultural tourism in India

To recognize agro tourism as a cross-cultural trending instrument and to offer recommendations for presenting Maharashtra State as a “Model of Indian Agro-tourism.”

Hypothesis of the study

The level of awareness and both tourists and farmers have a positive relationship.

The level of entrepreneurial culture and both tourists and farmers have a positive relationship.

There is a positive relationship between bank loan interest and both tourists and farmers.

Research Methodology

Sources of data

The Maharashtra State Agro Tourism Co-operative Federation Limited (MART), Maharashtra Tourism Development Corporation Ltd. (MTDC), and Agro-Tourism Development Corporation’s records provided the study’s primary data and basic information (ATDC). The investigator then conducted one-on-one interviews with the owners of agro tourism centers after creating an interview schedule with goals in mind.

The following sources provided the secondary data and other pertinent information for the study:

Published studies, papers, and other data from various agriculture organizations.

Reference materials related to the topic published by various authors and organizations, including reports, bulletins, journals, and periodicals.

Taking part in training sessions, seminars, and workshops on the subject.

Locale of the study

The Konkan region of Maharashtra state served as the site of the current study.

Research design

The study’s research design was exploratory.

Selection of the respondents

Thane, Palghar, Raigad, Ratnagiri, and Sindhudurg districts are located in the Konkan region. The study covered each of Konkan’s five districts. Agro tourism facilities are located in the area and are registered with the Maharashtra State Agro Tourism Co-operative Federation Limited (MART), the Maharashtra Tourism Development Corporation Ltd. (MTDC), and the Agro-Tourism Development Corporation (ATDC). Agro tourism facilities are also operating in the area without being registered with any organization.

In order to identify the actual operational agro tourism centers, a pilot survey was conducted in five districts of the Konkan region: Palghar, Ratnagiri, Raigad, Sindhudurg, and Thane.

50 operational agro-tourism centers were chosen for the study from a list of well-functioning working agro-tourism centers that was created with the aid of the pilot survey. 45 respondents from five different districts were chosen at random to make up the sample.

Construction of Schedule

The scheduled structured interviews are used as a tool for data collection. An interview schedule was created with the study’s goals in mind.

Data collection was done using the personal interview technique.

Statistical analysis

Using parameters like frequency, percentages, mean, and standard deviation, the data were processed and tabulated.

Result and Analysis

Current agro tourism conditions in Maharashtra’s Konkan region

Maharashtra’s division-specific agro tourism destinations

Maharashtra’s division-specific agro tourism destinations (November, 2020) under the auspices of Maharashtra State Agricultural Tourism Cooperative Federation Limited (MART) 3

Table 1 and Fig. 1 were reviewed to determine the distribution of agro-tourism centers by division in the state of Maharashtra. Of the centers registered with MART, slightly more than two-thirds (58.6%) were located in the Pune division, and 21.1% were located in the Konkan division. Nasik came in second with 3.8 percent of the agro-tourism centers, followed by Nagpur with 11.5 percent, Amravati with 2.4 percent, and Aurangabad division with 2.21 percent. The highest number of active agro tourism facilities is 124, located in Pune division. With 33 successfully established agro tourism centers, the Konkan division of Maharashtra is the second-largest division.

Year of establishment

The data pertaining to the year of establishment of agro-tourism enterprises are given in Table 2.

As seen in Table 2 and Fig. 2, the majority of agro tourism businesses (44.4%) were founded between 2006 and 2007, 22% between 2008 and 2010, 13.3% between 2005 and 2006, and 8.8% between 2001 and 2005 and 1970 to 1990, respectively.

This business gained traction after the Agro-Tourism Development Corporation (ATDC) was founded in 2005 and the Maharashtra State Agro Tourism Co-operative Federation Limited (MART) in 2008. The agro-tourism concept began to gain popularity as a result of the federation’s efforts in both areas, particularly in promoting the concept in urban areas and providing training to farmers regarding agro-tourism.

Agro-tourism center registered under organization

The first state in India to introduce agro tourism was Maharashtra. Numerous societies, organizations, and NGOs working on agriculture tourism in the Maharashtra state have received official recognition from the Maharashtra government. Table 3 displays the distribution of respondents by the organization that their agro-tourism centre is registered with.

The Agro Tourism Development Corporation (ATDC) and the Maharashtra State Agro Tourism Co-operative Federation LTD respectively registered 38.0% and 33.3% of the respondents, respectively, according to Table 3 and Fig. 3, respectively (MART). Only 40% of respondents were registered with the Maharashtra Tourism Development Corporation, however (MTDC)

Agro tourism centers have been established by farmers in the Konkan region and throughout the state as a result of the MTDC and ATDC initiatives to launch the Mahahraman scheme and Agro Tourism Vistar Yojana, respectively. With the primary goal of coordinating the activity of planning, financing, marketing, and liaison with various state and central governmental agencies, MART is similarly working on the agricultural tourism line.

Challenges faced by the agro-tourism center owner for running agro-tourism center

The following are some of the main obstacles or roadblocks to the proper development of agro tourism enterprises:

According to Table 4, the owner of an agro-tourism centre faced challenges such as a lack of training in agro-tourism (62.2%), poor communication skills (80%), a lack of coordination between the agriculture and tourism departments (100.00%), low awareness of agro-tourism among farmers and tourists (48.8%), a low level of entrepreneurial culture (78%).

Maharashtra’s Konkan region is experiencing rapid growth in agro tourism 6 . Despite this, there are obstacles preventing Maharashtra’s agro-tourism industry from developing further. Here are a few of them

Weather conditions

Orientation issues in customer communications and marketing fragmented and less productive land

Lack of understanding of government agricultural policies and programmes

Fewer visitors are drawn to the agro tourism centre.

Table 1: Maharashtra’s division-by-division distribution of agro tourism destinations (December, 2019) Licensed by the Maharashtra State Agricultural Tourism Cooperative Federation Limited (MART)

Table 2: Distribution of the agro tourism destinations based on the founding year.

Table 3: Distribution of the agro tourism centers according to the organization that each one is registered with

Table 4: Distribution of the respondents in accordance with the difficulties the owner of the agro tourism centre has in operating the centre

  The findings regarding the difficulties faced by the proprietor of an agro tourism facility are shown in Table 4.

Table 5: Hypothesis Testing

The significant values 0.03, 0.02 and 0.01 respectively which is less than standard significant value of 0.05. Hence, it is proved that there were positive and significant relationships founds. According to table 5, the current study’s hypotheses are accepted and the null hypothesis is rejected.

In summary, agro tourism is beneficial to both traditional and contemporary agricultural activities. Farmers now have the chance to use the available resources in a diversified and creative manner. Both farmers and tourists benefit from it, which is a win-win situation. By creatively utilizing the resources at their disposal, farmers can increase their income, and tourists can affordably enjoy rural life and nature. Additionally, the growth of agro-tourism is advantageous for the villages. A few instances of agro tourism in the Maharashtra district’s Konkan region. Agro tourism has been demonstrated in Raigad, Ratnagiri, and Sindhudurg to benefit a village’s overall social and economic development in addition to the development of its farmers. Despite the fact that agro tourism is expanding, government support through appropriate and favorable policies for its development is still lacking. As a result, the government should give Maharashtra’s agro tourism industry priority through appropriate policy measures.

To promote and spread the idea of agro-tourism as an easily adaptable and implementable business for farmers in India, a proper business model is required. All of the aforementioned issues can be resolved, and agro tourism can be introduced gradually and piecemeal. It all depends on the farmers’ determination and the effective marketing techniques used to sell the idea to weekend visitors.  

Acknowledgement

There is no any the funding sources to conduct this research

Conflict of Interest

There is no any conflict of interest including any financial, personal or other relationships with other people or organizations that can influence their work.

Funding Sources

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• Deepika Chadda (2012). Socio-economic implications of agri tourism in India. International Conference on Innovation, Trade and Economics– ICITE. Hong Kong: International Economics Development and Research Center, 151-155.
• Hamilpurkar, S. (2012). Agritourism in Karnataka: Issues, constraints and possibilities. International Journal for Research in Commerce, Economics and Management, 2(7): 106-112.
• Haque, Md. A. and Islam, F. (2015). Problems and prospects of tourism industry at Sylhet region in Bangladesh. IOSR Journal of Research and Method in Education, 5(5): 23-32.
• Jagtap, M. D., Nichit, M. B. and Benke, S. R. (2010). Agro-tourism: the performance, problems and prospects for the farmers in Maharashtra. International Journal of Commerce and Business Management, 3(1):153- 156
• Sengar Priya (2017). Prospects of women entrepreneur’s challenges and their problems in Rajasthan (India). International Journal of Multidisciplinary Research and Development, 4(11):168-172.
• Shinde, H. R. (2019). Performance of agro tourism centers in Ratnagiri district (M.S.): an economic analysis. M.Sc., (Agri.) Thesis Dr. Balasaheb Sawant Konkan Krishi Vidyapeeth, Dapoli, Maharashtra

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Stakeholders Work To Enhance Agri-Tourism

Nassau, Bahamas: The Ministry of Agriculture and Marine Development and the Tourism Development Corporation (TDC) will this week host bilateral talks with the Inter-American for Corporation in Agriculture (IICA) to develop exciting programmes to enhance Agri-tourism in The Bahamas.

The aim of the collaboration is to provide local producers with opportunities to develop a range of agricultural products that will link to tourism.

“One of the challenges is to take the easy road by satisfying the demand for food that tourists have. And the easy road is to simply import from other jurisdictions to supply that demand. The wisest, and the most advisable route, however, is to increase local production of the items demanded by tourists and in that way, you diversify your economy, you increase wealth and generate much needed employment,” said Minister of Agriculture and Marine Development Michael Pintard in a recent television interview on Brazil’s national syndicated TV show, Agro Americá.

This month, the government is expected to break ground on the agro-village, which is loosely modeled on a collaboration at IICA’s headquarters in Costa Rica between the International Congress and Convention Association (ICCA) and Microsoft, to create a smart farm. The village will include a weather station and irrigation system.

Minister Pintard explained the benefits of having the smart farm.

“We expect to see greater inflow to this sector that has been challenged in terms of having data. The agro-village will also enable us to mentor and guide these agribusiness persons to scale up their operations to a global stage and Brazil can play a pivotal role in this regard and so we will have discussions about how we benefit from technical assistance from that powerful institution,” he said.

TDC Executive Director Janet Johnson, who also participated in the interview, said that while the idea of agri-tourism is fairly new, initiatives are already underway to provide linkages between hotels and agricultural producers.

“We are also talking with the chefs and food and beverage directors in the hotels. [We] have challenged them to increase the ratio of purchases from the local farmers and we want to see a lot more of that. This has helped to drive a new level of enthusiasm among the farmers and I think that some of the initiatives that the Ministry of Agriculture is taking are going to be very beneficial for the economy and for the local Bahamian farmer,” she said.

Ms. Johnson added that the TDC is also looking to develop tours to farms to increase agri-tourism such as pineapple farms in Eleuthera, mutton in Long Island, and cascarilla trees in Acklins.

“We want to be able to share that with visitors and locals alike. We want the visitor to ask for some of the native products that are grown and cultivated here in The Bahamas. We want people to come and sample what we have in The Bahamas.

There are lots of opportunities, but we want to see more of the tours develop and we are working very feverishly on that. In the past, we have been known for our sea, sand and sun and now the visitor is wanting us to do more land-based tours and we feel that we have some very exciting offerings in the agri-tourism field,” the TDC Executive Director said.

IICA has also initiated bilateral talks with Minister of Tourism and Aviation Dionisio D’Aguilar, Minister Pintard and Brazil’s Minister of Tourism Gilson Machado next week.

IICA Representative in The Bahamas Mari Dunleavy said she expects the talks to be productive.

“IICA’s Director General Manuel Otero is keenly aware of the unique and devastating challenges that The Bahamas and her people have recently suffered from the horrors of Hurricane Dorian to the economic destruction due to COVID-19,” she said.

“Whether coordinating high level official dialogue with Brazil - a country that spent over $17 billion in international travel pre-COVID - to helping Bahamian farmers increase their farm production and quality standards, to leveraging IICA to collaborate with TDC to agri-tourism opportunities for The Bahamas and even offering scholarships to Bahamian students, IICA is ready to serve The Bahamas. And we are just getting started.”

MEDIA CONTACT Kendea Smith [email protected] 242-603-4855

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