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ATP Approves Raft of Changes to Share Tennis’s Wealth

The package includes profit-sharing between tournaments and players and the expansion of Masters 1000 tournaments in an effort to narrow the gap between them and the Grand Slams.

By Christopher Clarey

PARIS — The ATP, which runs the men’s professional tennis tour, has approved a large package of changes that include profit-sharing between tournaments and players and making five more of the tour’s top-line Masters 1000 events bigger and longer.

Andrea Gaudenzi, an Italian and former star player, mapped out much of this long-term plan when he applied to become chairman of the ATP, taking over the post at the beginning of 2020.

It has taken nearly two and a half years to get the package approved because of the challenges posed by the coronavirus pandemic as well as the myriad tensions and fiefs within the sport.

“This has been a long time coming, and to me, it’s a big step toward the players and the tournaments working more in alignment and more in the spirit of the partnership, which is exactly how the ATP was designed decades ago,” said Todd Martin, a former top-five singles player and ATP Player Council president who is now the chief executive of the International Tennis Hall of Fame.

The ATP is an unusual, often unwieldy partnership in professional sport between labor and management: Players and tournament owners have equal representation on the board of directors and the ability to block each other’s initiatives.

This structure has made change difficult and sometimes excruciatingly slow in a fragmented sport that also has six other governing bodies: the WTA; the International Tennis Federation; and the four Grand Slam tournaments, which operate independently from each other and the tours and generate more than 80 percent of the revenue in professional tennis.

The new ATP package, set to be announced Thursday, tries to close some of that gap by strengthening other tournaments and to close ranks within the men’s tour, which has been divided by internal dissent. Novak Djokovic, currently the No. 1 men’s singles player, spearheaded the creation of the Professional Tennis Players Association in 2020 with the goal of creating more negotiating power for the players and expanding the number of players able to earn a living on tour.

But most top men’s stars, including Rafael Nadal, Roger Federer and Andy Murray, have refused to back the P.T.P.A., and all three are part of the ATP Player Council, which was instrumental to getting the new changes approved.

It is a wide-ranging plan that also creates stricter rules on conflict of interest for board members and improving player conditions during tournaments. But the key changes come down to sharing.

The ATP will aggregate tournament rights into ATP Media, the tour’s sales, production and distribution arm. For the first time, the Masters 1000 tournaments, the nine top events on the regular men’s tour that include the Miami Open and BNP Paribas Open in Indian Wells, Calif., will share a percentage of revenue from ATP Media with the lower-category tournaments known as ATP 500s and ATP 250s. The 500s and 250s will also have guaranteed representation on an expanded board of directors.

For the first time, the Masters 1000 tournaments will allow fully independent auditing and grant the players a share of profits on top of the base prize money.

“We said, ‘Let’s start really at the root of the problem,’ which is the lack of trust between players and tournaments,” Gaudenzi said in a telephone interview. “And all those fights that every year take place and take 80 to 90 percent of our time and energy and resources and are all about 1 percent, 2 percent, 3 percent of prize money.”

Gaudenzi said the profit-sharing deal, like the ATP plan as a whole, would run for 30 years from 2023 to 2053 and called for guaranteed prize money increases of 2.5 percent each year at the Masters 1000 events. After the multilevel auditing process, players would get a percentage of profits based on their performance in all of the Masters 1000 tournaments. If the tournaments lose money, the base prize money would remain the same.

Gaudenzi said the annual bonus pool also would increase substantially, “targeting $20 million” (up from about $11 million this year), and would be paid out to 30 players instead of the current 12.

In exchange, the Masters 1000s are expanding. Until now, only Miami and Indian Wells were 12-day events with 96-player draws. But beginning next year, the tournaments in Madrid, Rome and Shanghai will expand to 11 or 12 days, and the Canadian Open and Western & Southern Open in Mason, Ohio, are set to expand in 2025.

That would leave only the Monte Carlo and Paris Masters as weeklong 1000-level events, but Gaudenzi said the hope was to expand them and make them combined men’s and women’s tournaments.

“We are trying to provide more days of premium entertainment,” Gaudenzi said.

He said market research showed that approximately one billion fans followed tennis to some degree but that the vast majority “only checks in and checks out in the big matches” like “the semifinals and finals of Slams.”

He said the goal was to create a bigger core of 100 million fans who follow the sport more closely year-round.

“The gap between the Slams and the Masters in my opinion is a little bit too great now if you compare it to, say, golf,” Gaudenzi said. “In terms of success and prize money, the majors and the PGA Tour are a lot closer, and we need to bring that level up because we want to give a narrative to fans from January to the ATP Finals at the end of the year.”

The expansion of the Masters 1000s will create fallout, reducing the available window for the smaller tournaments, particularly the ATP 250s, the lowest rung on the main tour’s ladder.

“When the schedule gets compressed, you’re going to lose some 250s somewhere,” said Bill Oakes, a former tournament director of a 250 in Winston-Salem, N.C. “People are going to be forced out, but I’ve talked to multiple tournament directors who said, ‘It’s not going to be me; it’s going to be the other guy.’”

Gaudenzi said attrition would be low but that the long-range goal was not simply to change the ATP but to grow tennis as a whole by creating more unified governance and safeguards. He added that he sought to avoid conflicts like the one this year with Wimbledon, which barred Russian and Belarusian players from playing this summer only to see the ATP and WTA retaliate by stripping the tournament of rankings points.

“It’s an unfortunate situation that causes a disruption to the players for sure and to everyone,” Gaudenzi said. “The only thing I can say is, I hope this is the last time this ever happens.”

Christopher Clarey has covered tennis and global sports for The Times and the International Herald Tribune for more than 25 years from bases in France, Spain and the United States. His book “The Master: The Long Run and Beautiful Game of Roger Federer” was published in 2021. More about Christopher Clarey

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Players and tournaments to share profits, as ATP strategic plan signed off

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'Hell's Kitchen' and 'Stereophonic' tie for most 2024 Tony nominations

Alicia Keys' musical "Hell's Kitchen" and 1970s rock-inspired "Stereophonic" led the nominations for the 2024 Tony awards, American theater's highest honors, followed by "The Outsiders," "Cabaret at the Kit Kat Club" and "Appropriate."

ATP players and tournaments to share profits alongside surge in prize money

Players and tournaments will share profits 50-50 from 2023 on the men's ATP Tour while total prize money will surge thanks to an agreed expansion of top-tier tournaments, the global governing body of the men's circuit announced Thursday.

The ATP said its strategic plan for widespread reform has received the green light, in a move that is likely to end the bitter wrangling over prize money and profit-sharing in men's tennis.

This first phase of the ATP's OneVision plan -- primarily aimed at boosting revenue from media and television rights -- was approved by its board after more than two years of deliberations.

"Shifting everybody's mind into the future has been the most difficult part," ATP chairman Andrea Gaudenzi told Reuters.

"But I think overall we kept being very persistent, the evidence we provided, a lot of data, a lot of information, a lot of material and ultimately we convinced, I wouldn't say everybody, but the majority."

A lack of transparency has long been a cause of friction between tournaments and players, and the issue flared again when the coronavirus pandemic forced cuts in prize money.

But starting next year, players will have access to the audited financial statements of events, the 50-50 profit-sharing formula will be implemented and there will be increased prize money and bonus pools due to the expansion of ATP 1000 events.

Gaudenzi, a former top-20 singles player, says the sport overly relies on ticket sales and needs structural change.

He was "happy and proud" finally to get the board's backing after the pandemic forced all sporting bodies into crisis mode.

"It's a little bit like trying to engage employees in a startup," he said. "You give them stock options, you give them a share of the upside and success. That's where you create the motivation and the drive. And that's where you create alignment."

Masters tournaments in Indian Wells and Miami already take place as 12-day events with bigger draw sizes. Starting in 2023, the ATP Masters events in Madrid, Rome and Shanghai will follow suit.

From 2025, the Canada and Cincinnati events will also transform to 12 days.

The four Grand Slams -- the biggest events on the tennis calendar and run independently of the ATP or the WTA -- are played over two weeks, or 15 days for the French Open.

"It does help tennis in general if the gap between Slams and Masters becomes a little bit smaller because you want to have the continuity of the narrative," Gaudenzi said.

"That's a huge value, especially nowadays that players like Apple, Amazon, Netflix... when they roll out the product, they roll it out in 180 markets not in one. What's better than tennis? It's 24/7, every day of the year, gender neutral, both men and women."

Prize money at the five expanded tournaments will jump by more than 35% between 2022 and 2025, the ATP says. The year-end bonus pool is projected almost to double in the near term and will be distributed between the top-30 players instead of the top-12 previously.

A new profit-sharing mechanism could stand to benefit more than 140 players, based on the financial performance of tournaments.

Enjoying a massive worldwide following, tennis is governed by seven different organisations: ATP, WTA, the four Grand Slams and the International Tennis Federation.

The second phase of "OneVision" aims at creating a unified governance structure and operating model for the sport.

Gaudenzi admits it will not be easy.

"Let's say without Phase 1, Phase 2 made no sense," he added. "Sometimes it's more difficult to get the engine started. Once you get the engine started, you're always gonna have a few bumps in the road."

The marketing departments of the ATP and WTA were aligned at the start of 2021 and Gaudenzi feels the "natural first step" of the second phase will be for the men's and women's bodies to further collaborate.

"Once you put together all the power of all the tournaments and the content, that's what the fans want," he said.

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ATP and WTA Revenue Reveals Huge Differences Between Player Earnings

by Alex Waite

24/04/2023 11:35 Last updated 24/04/2023 15:01

As the debate around prize fund gaps between ATP & WTA events continues into 2023, official figures suggest the inequality in numbers is set to continue.

For the 2021 season, as reported by ProPublica , the ATP took a record $176.8 million in revenue, while the WTA only saw an income of $87.8 million. In addition, the men's income has continued to rise steadily since 2012, but revenue on the WTA tour has declined steeply after reaching a record level of $109.7 million in 2019.

The impact of Covid-19 can be considered as a factor in the decline of annual income for the WTA in recent years. However, question marks remain over the huge difference in revenue when compared to the record-high sums achieved by the ATP from sponsorship, licencing fees and income from event finals.

A closer examination of the prize money differences between ATP and WTA events at different levels also highlights the vast gap in earnings between male and female players despite the revenues not differing as much as the prize money totals.

2023 Porsche Tennis Grand Prix Stuttgart WTA Prize Money & Points Overview - $780,637

For instance, the prize money at the majority of ATP 250 events is around $642,735 , which is nearly three times the number for the parallel WTA competition where the prize money usually totals $259,303 .

Even more stark are the financial figures for higher-points competitions. In particular, the men's prize fund at the 2023 Dubai Championships , an ATP 500 event, was nearly $3 million, whereas the women's pay from the WTA 500 Charleston Open was just $780,637.

The same theme was noticeable in 2022 and the Financial Times revealed that men's players were roughly earning 75% more compared to female players, excluding the Grand Slams, which pay equal prize money. Moreover, the 2022 prize money was particularly significant because it highlighted the biggest between male and female prize money since 2001.

Although the tennis majors have led the way for equality in prize money in recent years, it remains to be seen whether the other ATP and WTA tour events will catch up anytime soon. If the current trend continues, the growing gap between male and female prize money will become wider before any parity is achieved.

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Prize money at ATP events is 75 percent higher than WTA events in 2022: Financial Times

Women continue to earn far lesser than men when it comes to non-Grand Slam tournaments, and the current gap is the widest in over two decades

The Financial Times has reported that the men’s ATP Tour has provided players 75 percent more prize money in tournaments in 2022 (excluding the four equal-paying Grand Slams) than the women’s WTA Tour, highlighting an increased pay differential between the two tours.

While the issue of equal prize money at the four Grand Slams, the crown jewels of the sport, has been resolved, women continue to earn far lesser than men when it comes to non-Grand Slam tournaments, and the current gap is the widest in over two decades.

Combining all tennis tournaments except the Grand Slam events, the total prize money awarded on the men’s tour so far this year is 75% higher than on the women’s, the widest the gap has been since 2001 https://t.co/I4D6YX0JHk pic.twitter.com/BIECQKJmEP — Financial Times (@FinancialTimes) June 23, 2022

This is not the first time that there has been some noise around prize money between the two tours in recent months.

Tennis journalist Ben Rothenberg pointed out that last week’s ATP 500 event in Halle, Germany rewarded its champion with more than €399,000 while the winner of the WTA 500 event in Berlin, Germany got less than €94,000.

The numbers in Kostyuk’s tweet were slightly off (not her fault; app was showing 2021 WTA $), but she’s right that the gap between prize money at ATP and WTA is growing considerably. Here’s the money for the two 500 events in Germany this week, ATP 500 Halle and WTA 500 Berlin: pic.twitter.com/Sz9KnrWlT9 — Ben Rothenberg (@BenRothenberg) June 16, 2022

That has been a common thread in several other combined events this year, including the ongoing Eastbourne Championships, and the Madrid Open and the Italian Open which are combined ATP Masters Series events and WTA 1000 series events.

Eastbourne, which is a WTA 500 but only a ATP 250, is a stark example of widening money gap between the tours in recent years. Total financial commitment at Eastbourne, as posted on drawsheets: 2019 WTA – $998,712 ATP – $745,880 2022 WTA – $757,900 ATP ~$800,423 (€760,750) — Ben Rothenberg (@BenRothenberg) June 20, 2022

Last week's Madrid Open is a former WTA Premier Mandatory and therefore a "real" WTA 1000. The prize-money was exactly the same for men & women. pic.twitter.com/UdZvLl2h84 — Gaspar Ribeiro Lança (@gasparlanca) May 10, 2022

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1 response to “ Prize money at ATP events is 75 percent higher than WTA events in 2022: Financial Times ”

It’s entertainment and capitalism not flipping burgers at McDonald’s. Let the WTA get their viewership increased and their prize money will increase. Also it’s “far less” not “far lesser”. 🤣

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ATP Media’s revenues up 6.7 per cent to US$121m

Uk-based content agency predicts ‘challenging year ahead’..

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ATP Media, the in-house rights agency for the global men’s tennis tour, saw revenues rise by 6.7 per cent to US$120.96 million in 2018.

The UK-based production hub, which is also responsible for ATP Tour content creation, has registered gross profits of US$13.57 million.

The spike, which represents a 9.6 per cent growth compared to the end of 2017, was helped by ‘well controlled’ production and distribution costs, according to the group’s latest financial statements. Broadcast rights sales, where ATP Media works alongside IMG, remain the dominant source of income.

ATP Media also said it had benefitted from ‘favourable movements’ on the euro and British pound exchange rates during last year, earning pre-tax profits worth US$4.47 million compared to US$4.26 million in 2017.

• Wawrinka and Medvedev lured to Saudi Arabia’s US$3m exhibition tournament

Broken up geographically, the UK operation generated US$11.59 million in revenues at the end of 2018, while the rest of Europe raked in US$31.91 million behind US$77.45 million generated by ATP Media other international territories.

A statement signed by Mark Webster, ATP Media’s chief executive, read: ‘As for many businesses in a global environment, the group will face a number of challenges during the forthcoming year, including potential exposure to adverse exchange rate movements.

‘The nature of the core broadcast business is that the majority of revenue and cost is under contract before the year begins, which means the main exposure is the failure of a major broadcaster to meet their payment obligations.

‘This is relatively rare in the director’s experience and most losses could be mitigated. In the future, the group aims to further develop its offering across the various tournament levels in order to grow total revenues.’

Among several of the media group’s high-profile broadcast deals, 2019 has already seen ATP Media secure an improved five-year agreement with Amazon Prime Video in the UK, which runs through the 2023 ATP season.

In addition, deals were confirmed with Discovery-owned Eurosport in France and Sky Deutschland in Germany to broadcast ATP events, which will also boost revenues for the current financial year.

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The UK-based production hub, which is also responsible for ATP Tour content creation, has registered gross profits of US$13.57 million.

The spike, which represents a 9.6 per cent growth compared to the end of 2017, was helped by ‘well controlled’ production and distribution costs, according to the group’s latest financial statements. Broadcast rights sales, where ATP Media works alongside IMG , remain the dominant source of income.

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The Grand Slams, ATP and WTA all want to control tennis. Do they have the power?

A grand struggle for power lies at the heart of every tennis match. Right now, it’s also at the heart of the sport itself.

Here at the Madrid Open, the moment that had all the insiders buzzing happened earlier this week, not on a dusty red court, but in the players’ lounge.

There, in plain sight — not cloistered in an office or luxury suite — the de facto leaders of the two competing visions for the future of tennis sat just a few feet from each other, making their cases to whomever they could get to listen: players and agents; tournament directors and owners.

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On one side is the proposal from the Grand Slams for a streamlined elite tennis tour . On the other is the push f rom the existing ATP and WTA tours to maintain something like the status quo, only more of it, with one more big tournament and some more money, thanks to a significant investment from Saudi Arabia .

As the leaders of the biggest tournaments go back and forth with their counterparts about who controls tennis moving forward, there is an odd truth that neither side wants to talk about: what ultimately happens, and who ultimately ends up holding the power, isn’t really up to them.

In reality, the two camps are staging a kind of beauty contest, whose judges are also in two camps.

One: a handful of executives and organizations who control the biggest tournaments outside the four Grand Slams of Wimbledon and the U.S., French and Australian Opens. Two: a couple of dozen players whose participation drives the sport.

That’s why Craig Tiley, the chief executive of Tennis Australia and one of the prime movers for the Grand Slams’ effort to create an elite premium tour, arrived early in Madrid to meet with players and the managers, lawyers and agents who represent them, knowing full well how badly many of them want reform , especially when it comes to the length of their schedule.

It let him impress on them that what the leader of the ATP tour, Andrea Gaudenzi, has been pushing moves them further away from what they want — although, much of what Tiley was discussing wasn’t about the premium tour, but how an additional tournament would mess up their off-seasons and wreck his Australian season of tennis.

They are the two men sitting 30 feet apart that got people’s attention.

For his part, Gaudenzi, an Italian former tennis pro, held his board meetings, ploughing ahead with the process of adding that additional tournament — and likely the Saudi money — to the tour coffers.

Polite and decorous as it might look on the surface, tennis is a brutal sport, and so, too, is the business of running it.

Two days later, despite Tiley’s efforts, word was spreading via an Italian tennis website that the ATP had reached a deal with Saudi Arabia to hold another mandatory top-level event that will start the season in the coming years. That would threaten the viability of Australian Open tuneups in Australia and New Zealand and the United Cup, a mixed event, also in Australia, that the ATP organizes with Tiley’s Tennis Australia and the WTA. It offers $10million (£8m) in prize money, making it one of the biggest pay weeks for female players.

By late afternoon, the ATP had put out a message on X, formerly Twitter, that it had not made any decision on the tournament. Final bids for the event were due Wednesday. “We would like to clarify that these reports are inaccurate,” the ATP stated. “No decisions have been made and any updates will be communicated at the appropriate time.”

Welcome to the corridors of tennis power: a fractured hall of mirrors where nothing is quite as it seems.

More prize money, less tennis, equal pay: Grand Slams launch premium tour offensive

As in most sports, there are three forces which drive tennis: money, fame, and inertia, and they are pretty evenly divided among the players and the eight entities that run the sport.

The Grand Slams and the nine largest other tournaments which aren’t Grand Slams, known as the “Masters 1000s”, basically control the money, accounting for something like 80 per cent or more of the revenues in tennis by some estimates. It’s hard to calculate, since plenty of tournaments do not make their finances public, not even with players.

Players control most of the fame. They are the stars of the show, the boldface names who pull fans into the sport, their images plastered onto billboards in major cities all across the world throughout the year.

“Try having a tournament without players,” Stefano Vukov, coach to women’s world No 4 Elena Rybakina, said Friday afternoon. “You can’t do it. I promise you.”

At this Madrid Open, the players have been trying to go about their business while confused about what the future holds.

Once they get locked into an important event, they try to actively ignore everything that isn’t their next match. Some also need to be cautious because of the incestuous nature of the sport: their agents often work for companies that own tournaments. Some players who delve into the politics of tennis soon pull back if they sense it is distracting them from trying to win.

Tennis’ top women say the sport is broken. This is why

Iga Swiatek, the women’s world No 1, ticks all three of those boxes, since she is represented by the sports and entertainment conglomerate IMG, which owns the tournament currently ongoing in the Spanish capital and also the Miami Open, played recently in the U.S. Still, she could not hide her ongoing frustration at how the sport operates, with only a limited formal role for player input. 

“I’ve been really involved, last year, especially with all this, politics and sports a little bit, and I feel now I need to kind of focus on myself,” Swiatek said after winning her opening match Thursday night. “But I want to speak out when I feel like it’s important and it’s going to do something.”

“I just really, really hope that it’s going to change and we will have a say, or at least we’re going to be informed much, much earlier of changes.”

Ons Jabeur, the two-time Wimbledon finalist, sounded a similar note about the ongoing battle.

“For me as a player, it’s like a movie,” Jabeur said, following her opening triumph. “I’m watching them fighting it out there. But I feel like whatever is going to happen, the players need to be involved.”

The WTA, the men’s game’s ATP — and to a lesser extent the International Tennis Federation — have inertia on their side.

They license and sanction more than 100 other tournaments around the Grand Slams and also help sell some of the media and sponsorship for the tour. They set up a schedule that largely guarantees a professional tennis match is taking place somewhere nearly every day for roughly 11 months. They collect the revenue: media payments, sponsorships and other licensing agreements. Players end up with roughly a quarter of it, with the rest going to overheads and administration.

All that makes the tours seem like the sport’s alpha dogs, which is just what they want.

It might seem like that means they have the power, but the tours don’t control the players. The players are independent contractors, free to play tennis wherever they want if they can find someone to pay them — the way some of the world’s top golfers found a willing partner in Saudi Arabia .

That is especially true at the moment, because the Grand Slams have yet to renew the agreement that obligates them to organize their draws based on the ATP and WTA rankings, which the tours oversee. For now, it’s a detail because Grand Slams are still acting as though the deal is still in place. But there is an implicit threat in their refusal to sign a new agreement; a message that they could use some other rankings systems that ignore the tours, which would allow players into their tournaments whether the tours like it or not.

Still, a great tennis player does not have many alternatives for making millions of dollars from playing the sport without the platform and the competitions the tours offer.

Saudi Arabia's new $1billion proposal and the battle to control tennis

It also might seem like the tours have total control over the tournaments to which they have sold licenses, granting them the ability to operate as official events. But the only important tournaments they actually own are the season-ending tour finals.

They also have the least amount of control over the most important and lucrative tournaments on their tours, those Masters 1000 events that function as the sport’s gilded breakaway republic: Indian Wells, Miami and Cincinnati in the U.S., Monte Carlo in the south of France, Madrid, Rome in Italy, Montreal and Toronto in Canada, China’s Shanghai and Paris.

Many of these are storied events, such as Indian Wells, known as the “Fifth Slam ”, and the Italian Open. Those tournaments got together and decided to sell their media rights as a separate package, through a separate company called ATP Media. The actual ATP? It has about a 10 per cent stake in that company. In most realms, the people who control the most money hold the most power, and here and overall, tennis is no different.

This is why the battle to control the sport has become a beauty contest between rival proposals from the Grand Slams and the existing tours about how to fix tennis .

Those Masters 1000 events already have some financial separation from the existing tours, though lawyers would have their work cut out trying to undo existing contracts. And pro tennis can’t exist without the best players, who can choose where to take their power and who to bless with it.

Those are each contestant’s top attributes.

What exactly do the judges in this contest want?

Beyond the dreams of winning the biggest titles, most players who have the levels required to play an event such as the Madrid Open want two basic things from their tennis careers. They want an opportunity to make a good living and they want to be able to play in the events they grew up watching on television.

Those are mostly the Grand Slams, maybe their home country’s Masters 1000 if there is one, or the tournament that takes place closest to their hometown. Frances Tiafoe, who grew up in the U.S. state of Maryland, has said he only cares about two tournaments, the U.S. Open and the Citi Open in nearby Washington, D.C.; Swiatek doesn’t miss the WTA event in Poland’s capital Warsaw, her hometown.

In this light, the Masters 1000 tournaments want to be seen as premium events — if not on par with the Grand Slams, then as close as possible to them.

For the Grand Slams, the key to being able to create a premium tour may come down to convincing a critical mass of the Masters 1000s events to at least threaten to break with the existing tours.

Instead of being closely associated with a score of random tournaments everywhere from Antwerp in Belgium to Houston in Texas, they could be part of an elite group of events that includes Wimbledon, the most historic and important tournament in the sport. Implicit in that is the idea that tennis’ geographic reach is an albatross rather than a calling card, which many figures in all four groups — and many more fans — would dispute.

The Grand Slams will also have to convince the players, especially the stars who hold the most sway over everyone else, they are better off playing on a premium tour which the Slams say will pay them more money for doing less work.

The concept, according to the proposal from the Grand Slams, will double prize money for the top 300 men and nearly quadruple prize money for the top 300 women, who will from inception receive the same prize money as the men on the premium tour, instead of waiting until 2027 for that to happen under the ATP and WTA.

Those players won’t have to spend the year chasing rankings points and feeling like they are losing ground every time they want to take a week or two off between more important events to rest or train. And they will get a six-to-eight-week off-season as well.

Lower-ranked players have been promised more money too, and if their tour is set up properly, with regional circuits and promotion and relegation, they will have to spend less on travel and get more clarity on how they can make the step up.

How to fix tennis

Where would that leave the existing ATP and WTA? Those organizations would likely have a role in helping to govern that premium tour and making sure money from it filters down to the smaller tournaments, on that so-called “Contender Tour”, for the players vying to make the big show and top players seeking extra matches and appearance fees.

For the tours, winning the beauty contest means convincing the Masters 1000s they don’t need the Grand Slams, that they already exist as a premium tour, and that being the highest quality events on the men’s and women’s tours is better than being the poor relations of the Grand Slams, especially given the litigation they would likely face if they tried to break away.

They have also dangled a windfall of roughly a billion dollars in front of the Masters 1000s and the players, which will arrive in full when they add an additional top-level event as soon as 2026, though it’s not clear they can deliver on that figure. Advocates for players say it’s more like $500m at the moment, and once it filters through the system, there won’t be much left over for them.

It’s a contest that should go on for a while, with moves and countermoves, back and forth, surges and lead changes.

Not unlike a tennis match.

(Top photos: Adrian Denis/AFP; Tim Clayton/Corbis; Matthew Stockman/Getty Images)

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Matthew Futterman is an award-winning veteran sports journalist and the author of two books, “Running to the Edge: A Band of Misfits and the Guru Who Unlocked the Secrets of Speed” and “Players: How Sports Became a Business.”Before coming to The Athletic in 2023, he worked for The New York Times, The Wall Street Journal, The Star-Ledger of New Jersey and The Philadelphia Inquirer. He is currently writing a book about tennis, "The Cruelest Game: Agony, Ecstasy and Near Death Experiences on the Pro Tennis Tour," to be published by Doubleday in 2026. Follow Matthew on Twitter @ mattfutterman

Tennis' powerbrokers have big plans. Their ideas might not be good for the sport.

The overlords of professional tennis have some big plans − big for their pocketbooks, big for their power over the sport and big for a group of players at the top who already enjoy a pretty comfortable life on tour.

Big for fans? Big for players trying to break into the top 100? Big for tennis generally as a sport with a robust worldwide following? 

That remains to be seen − and there’s plenty of reason to be skeptical of the way the four Grand Slam tournaments might be trying to commandeer control over the entire tennis calendar. 

According to a report Tuesday in The Athletic , more meetings will take place this week around the event in Madrid as the leaders of the four Grand Slam tournaments try to sell players and agents on their version of tennis’ future. 

And it will undoubtedly be a compelling vision: Fewer tournaments, a longer offseason and more money − including equal pay for men and women − with the creation of a premium tour centered around the four Grand Slams and 10 other big events around the world. 

On the surface, it sounds great. Who doesn't want to work less for better pay? By pooling the media rights of the four biggest tournaments in the world − the Australian Open, the French Open, Wimbledon and the U.S. Open − along with some Saudi investment, no doubt, you can create great events that make top players very rich without asking them to grind their bodies to dust globetrotting for 25-plus weeks a year to cash checks and collect ranking points. 

You can, in essence, build a tennis version of Formula 1. 

But there’s one big problem with that theory: Tennis isn’t Formula 1. It’s a sport where your week-to-week ranking either creates an opportunity or a challenge. It's a sport where fortunes rise and fall, a sport where it's possible for somebody like American journeyman Chris Eubanks to change his life because he got hot for a few weeks on the grass last summer. It's a sport where you eat what you kill and you get what you deserve. It’s a sport where the mere existence of tournaments around the world have inspired future champions. 

Is that all about to change? 

Details are still scarce. But there’s no doubt that major changes are afoot in the structure of tennis, with the four Grand Slams on one team and the ATP/WTA tours on another. 

Up until now, the Slams have all operated as independent entities. Though they collaborate occasionally on some issues, they each own their two-week place on the calendar and the massive amounts of revenue that they generate but little else. The ATP and WTA sanction the week-to-week tournaments that make up their tour schedules and sell their media rights as part of a combined package, but each event is owned and operated individually in terms of ticket sales and certain sponsorships. 

Last week, for example, there were smaller men’s tournaments in Bucharest, Romania; Barcelona, Spain, and Munich while there were women’s tournaments in Stuttgart, Germany, and Rouen, France. On the surface, this doesn't make a lot of sense. Why would you have Munich and Barcelona competing to attract top players instead of one bigger tournament where they’re all in the same field competing for bigger prize money? 

It’s a fair point! And it’s exactly the problem that golf is currently grappling with thanks to LIV Golf poaching some of the world’s top players from the PGA Tour and the DP World Tour. All sports are better when the best are playing the best as often as possible. 

But in the reported version of a premium tour that is owned and operated by the Grand Slams, the only tennis that will really matter takes place 14 times a year. Every other tournament, essentially, is reduced to being part of a developmental league where there’s no real incentive for top players to participate. 

And that’s a potential disaster for tennis writ large. 

Don’t believe me? Just listen to Roger Federer, who famously volunteered to be a ball boy at the Swiss Indoors, a tournament that drew the likes of Boris Becker, Stefan Edberg and Michael Stich − all Wimbledon champions he idolized growing up.

"I was able to see the best players in the world firsthand, how they would prepare, how they would sweat, how they deal with the pressure," he said in a 2017 interview with Tennis TV. "At heart, I’m always going to be a ball boy."

Does Federer become Federer if he doesn’t have an ATP tournament coming through his hometown of Basel? 

Maybe that’s too dramatic. But in a premium tour designed by the Grand Slams, tournaments from Charleston, South Carolina, to Washington, D.C., from Rio de Janeiro to Guadalajara, Mexico, and from Rotterdam, Netherlands, to Vienna essentially become irrelevant.

Do those tournaments always get the best players? No. But they’re big events locally that players love, that sell a whole lot of tickets and put tennis front and center in those markets on an annual basis. 

What purpose does it serve to tell fans that those tournaments don’t matter anymore? How does that grow the game?

Some of the ideas behind a premium tour are solid. Equal prize money, which exists at the Grand Slams but not everywhere else, should be a priority. Better television exposure than the current mishmash of tennis media rights would benefit fans. Knowing when and where the big stars are going to show up is helpful for sponsors and ticket buyers. 

But if the four Grand Slams wrest control of the sport and marginalize everything but the 14 biggest tournaments, the sport becomes ossified. The path to building new stars, creating interest at the grassroots level and giving young prospects a chance to rise through the ranks becomes more complicated.

Is that worth fattening the pockets of a few dozen players at the top of the sport and the tournaments themselves? That's the question at the heart of tennis’ backroom civil war. How it turns out, at this point, is anybody’s guess. 

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• Where to watch in the US
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Where to watch the Madrid Open: Live stream the 2024 tennis tournament

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The next stop on the ATP and WTA Tours is underway, and this one takes players to the clay courts of Madrid. The tournament kicked off last week and will run until May 5. We've put together everything you need to know about the tournament, including where to watch the Madrid Open live streams.

Carlos Alcaraz holds the men's singles title for the 2022 and 2023 tournaments and is attempting to make history this year by winning his third Madrid Open in a row. 2024 has brought the tennis star some ups and downs. After winning Indian Wells and making it to the Miami Open quarterfinals, Alcaraz had to miss the Monte-Carlo Masters due to an arm injury. 

The women's singles quarterfinals will take place on Tuesday and Wednesday. Top-ranked player Iga Świątek will compete against Beatriz Haddad Maia on Tuesday morning, followed by a Madison Keys vs. Ons Jabeur match-up later in the day. The men's singles quarterfinals will be held throughout Wednesday. 

Whether you've been following the ATP and WTA Tours closely or you're just hoping to see if Alcaraz can pull off another victory, we've got you covered. Keep reading to see all of the watch options for the tournament, whether you have cable or you're looking for a live streaming alternative.

• See also: How to watch NBA Playoffs | How to watch NHL Playoffs | How to watch MLB

Where to watch Madrid Open in the US

As is the case with most of the major ATP Tour events, the Madrid Open will air live on the Tennis Channel in the US. For cord-cutters, this means it's time to check out a live TV streaming package like Sling TV and Hulu + Live TV. 

When it comes to Sling TV , you'll need to select a base plan and add the Sports Extra option. Sling plans start at $40 a month, and the Sports Extra add-on (which carries the Tennis Channel) costs an additional $11 a month, so you'll be paying $51 a month in total.

For just the essentials without any extra fluff, Sling TV is the streaming service you're looking for. It's more customizable than other plans, with three options you can choose from, so you pay for only what you need. New members get their first month for $25 off.

Hulu + Live TV will be the more expensive option for you today, but it comes with regular Hulu, ESPN+, and Disney+ bundled in. Hulu + Live TV subscriptions start at $76.99, and you'll need to opt for the Sports Add-on for $9.99 a month to get the Tennis Channel. In total, you'll be paying $86.98 a month. The base Hulu + Live TV plan currently offers a three-day free trial, but this won't give you free access to the Sports Add-on. 

Hulu + Live TV includes over 90 channels, along with Hulu's on-demand library and access to Disney Plus and ESPN Plus. Adding live TV drives up the price significantly, but it's a rolling one-month contract that you're free to cancel at any time. As live TV services go, though, this is one of the best.

Where to watch Madrid Open in New Zealand

Madrid Open women's matches will air on TVNZ in New Zealand starting Sunday, April 28. WTA Tour matches will be available to stream, including the quarterfinals, semifinals, and finals. You just need to create a free account to sign up.

How to watch Madrid Open from anywhere

If you'll be traveling outside the US for any must-see matches, you can still access your live TV subscriptions using a VPN. Short for virtual private networks, VPNs are handy ways to temporarily alter your virtual location so that your devices can access websites and apps that might not be available in certain countries.

Since the live TV services we've recommended require US forms of payment, this suggestion is best for Americans who are simply away from home and hoping to use their existing subscriptions. You can also set your VPN to New Zealand to access the TVNZ streams of select women's matches.

If you want to try out a VPN, our go-to recommendation is ExpressVPN . It's straightforward, beginner-friendly, and comes with a 30-day money-back guarantee. Looking to learn more? Check out our ExpressVPN review and keep reading to learn how to use it.

With its consistent performance, reliable security, and expansive global streaming features, ExpressVPN is the best VPN out there, excelling in every spec and offering many advanced features that makes it exceptional. Better yet, you can save up to 49% and get an extra three months for free today.

How to watch Madrid Open with a VPN

• Sign up for a VPN if you don't already have one.
• Install it on the device you're planning to watch on.
• Turn it on and set it to a US location.
• Sign up for one of the live TV streaming packages with a US form of payment.
• Select the Tennis Channel and enjoy the competition.

Note: The use of VPNs is illegal in certain countries, and using VPNs to access region-locked streaming content might constitute a breach of the terms of use for certain services. Insider does not endorse or condone the illegal use of VPNs.

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Harry potter tour revenue surges past $1 billion.

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The Harry Potter tour in Leavesden is a big money spinner for Warner Bros.

Britain's Harry Potter movie tour has generated more than $1 billion of revenue since it opened 12 years ago according to its latest financial statements which show that sales doubled to a record $184.4 million (£149.1 million) in 2022 as the end of pandemic restrictions cast a powerful spell on the attraction.

The tour is set inside two cream-coloured cavernous soundstages at Leavesden Studios on the outskirts of London. Owned by media giant Warner Bros. Discovery WBD , Leavesden was originally an aircraft factory before it was converted into a movie studio in 1994 so that James Bond flick GoldenEye could film there.

Warner bought Leavesden in 2010 making it the first studio to have a permanent European base since Metro-Goldwyn-Mayer in the 1940s. Leavesden re-opened in 2012 after Warner invested more than $123.7 million (£100 million) in the site. Since then it has been home to well over 50 productions including all eight Potter films, the three Fantastic Beasts spin-offs and last year's highest-grossing movie, Barbie .

The studio generates 39.7% of Leavesden's total revenue which rose by $87.5 million (£70.7 million) to a record $305.8 million (£247.2 million) in the year to 31 December 2022 as we revealed in Britain's Sunday Times newspaper. The increase was entirely driven by the tour as studio revenue dipped 2.9% to $121.3 million (£98.1 million).

Revenue is increasing at Warner Bros' Leavesden studios

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Over the past few years soaring inflation and the cost of living crisis has caused consumers to cut streaming subscriptions leading to studios scaling back the number of shows in production.

It didn't stop there as Leavesden faced the challenge of strikes in Hollywood when actors and writers downed their tools for more than six months last year in a bid to boost the royalties they receive. Warner is still counting the cost of this and on February 23 announced that revenue for the fourth quarter of 2023 was down 7% to $10.2 billion partly driven by strike-induced production delays. On the day of the announcement its shares closed 10% down at $8.61, almost the lowest price since the group was created by the merger of AT&T’s T WarnerMedia and Discovery Inc in April 2022.

The impact is being felt far beyond the studios as special effects firm Framestore, which created the spellbinding visuals in the Potter movies, said it expects margins "to be impacted" by the strikes in 2023.

In contrast, the tour behind the scenes of the Potter movies has been a dream ticket for Warner. Leavesden's net profit more than doubled last year to $87.8 million (£71 million) which was largely driven by the tour given that the studio's revenue reversed. Since 2012 Leavesden has generated total net profits of $589.6 million (£476.7 million) and paid $289.4 million (£234 million) of dividends to Warner.

Guests can wander through recreations of classic Harry Potter locations (photo by Andrew Aitchison / ... [+] In pictures via Getty Images)

Since it opened 12 years ago more than 18 million people have streamed through the tour's turnstiles generating a total of $1.2 billion (£935.8 million) of revenue – 67.5% more than the studio has made.

The tour is filled with props and sets from the movies with the latest addition being Professor Sprout's Greenhouse which opened in summer 2022. From the outside, the giant greenhouse appears to be in the grip of a giant vine which covers the walls inside. Its tendrils spread into flower boxes where plants seem to sprout from them. Visitors can uproot them to reveal a squealing shrub as Harry and his chums did in Harry Potter and the Chamber of Secrets .

As we recently revealed , the tour has been so successful that Warner has invested more than $115 million in its first overseas outpost which opened in Tokyo last year and is 50% bigger than its British counterpart.

Leavesden operates the Japanese facility as well as the wildly popular chain of Potter shops and the Harry Potter and the Cursed Child stage show which premiered in London in 2016 to critical acclaim. Since then it has expanded to five other countries and is still growing as the financial statements reveal that "in 2022 the company invested in another production of the stage play Harry Potter and the Cursed Child ."

The company also produces the Harry Potter and the Cursed Child stage show (Photo by Sam ... [+] Tabone/WireImage)

Despite the logjam in Hollywood, Leavesden too is expanding. Last year it announced plans to build 11 new sound stages which will increase production capacity by more than 50% and will create 4,000 direct and indirect jobs. It is expanding to stay in the game in the face of increasing competition.

Britain has become a popular location for filming thanks to its generous fiscal benefits which give studios a reimbursement of up to 25.5% of the amount they spend in the country. It explains why Shepperton Studios, just outside London, is planning a 1.2 million square feet expansion which will make it the world's second-biggest studio.

Likewise, nearby Pinewood plans to spend $1.6 billion (£1.3 billion) on new facilities including a studio tour which will put it in even more direct competition with Leavesden. Over the past 80 years Pinewood has been home to everything from the Pink Panther and Paddington to Superman and Star Wars so it may take more than the wave of a magic wand to beat.

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