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My Background
Satisfaction guaranteed.
I am well-versed in the fun and rigors of traveling. My travel agency came together to help other people plan and book their dream vacations.
Whether you're looking for a cruise, plane tickets, accommodations, or the whole package, we have you covered. Simply tell me where you want to go, and I'll help you figure out the rest. I work directly with other companies and vendors to get the best deals.
While working with me, I want you to be completely happy with the experience. If you have questions about my services, get in touch! I hope you continue to book with me for many years to come.
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Meet the ceo, uniqua lockhart.
Wondering who started the business ? Hey that would be me mom, wife, and entrepreneur. I started my business back in 2020 after realizing how much I love to help others while also getting paid to do so. The most rewarding part of working in the travel industry is helping others fulfill their travel dreams while still building positive client relationships with each and every one of you.
As an experienced travel agent with a passion for exploration and adventure, I am dedicated to providing exceptional service and creating unforgettable travel experiences for my clients. With comprehensive industry knowledge and insider access to exclusive deals and promotions, I work diligently to plan custom itineraries that suit the unique needs and preferences of each customer, whether they are seeking a romantic getaway, a family vacation, or a once-in-a-lifetime adventure.
I believe that every travel experience is an opportunity for personal growth and discovery, and I am committed to sharing that passion with my clients.
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Unique Destinations & Events
Hours updated over 3 months ago
Review Highlights
“ Although the trip was relatively short and inexpensive, Jim still gave us an amazing customer service experience. ” in 20 reviews
“ We are so glad to have found an honest , knowledgeable travel agent, who is watching out for our costs. ” in 2 reviews
“ . The Corona Virus came to the fore just days ahead of our (6 men) trip to Argentin a ” in 2 reviews
Location & Hours
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Las Vegas, NV 89178
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About the Business
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Business Owner
We specialize in travel arrangements from the unique to the popular. If you want a honeymoon or vacation specialist to work closely with you, you've come to the right place. We take pride in our customer service and look forward to booking you on your next unique destination, cruise or Disney Trip. We do it all! …
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We wanted to book a trip and had no clue where to start. Jim Lash was absolutely amazing and so helpful . Our trip was amazing to Englamd and Paris was amazing. Thank you for all your hard work .
I very much appreciate Mr. Jim Lash' support and help "after" booking our multi-segment trip to Argentina. The Corona Virus came to the fore just days ahead of our (6 men) trip to Argentina. The fees had already been paid and all plans set into place... serious outlay of cash. Fast forward several weeks and I place a call to Jim asking that he look into having the airlines refund our monies due to the cancellations. He did just that and within the day secured the refunds. That took a lot of the headache out of my/our day. I/we could not be more appreciative. Please give this company your consideration, he earned every bit of it for us and went well and above duty in securing our refunds. I/we will be using him in the future. A. Melonas
Age 30, 2-12-19: Where to start, well it was over a year ago when I thought, "Well I'm 6 months away from the wedding and I'm in charge of planning the honeymoon. I need to get on it. Maybe I'll see about a travel agent that help point me in the right direction." Giving Unique Destinations a call from seeing his yelp reviews was the absolute best decision I could have made. Jim is an absolute rock star. Instantly got on my same page and found us several options in our needs. It was amazing, we chat on the phone maybe 2-3 times and several emails later. My whole honeymoon was done!!!! And don't get my wrong I had some doubts about if this was the right decision, but wow, my expectations were blown away. THE TRIP WAS AMAZZZZZZZZZZZZING!!!! He had a well written itinerary and maps to go with it all emailed to me so I could make sure we never lost a map or confirmation code. Everything was well prepared and the whole thing became one of the best moments of my life, PERIOD. I couldn't recommend him enough. My uncle loves to travel and see the world with his family. They are always just taking a cruise to Mexico or Jamaica, you get it. So when his son just got engaged, he asked what I had done. I told him about Jim and BAM, Jim Hooked them up and my even called me to thank me. "Jim's Awesome!" Trust me when I say, your in good hands.
See all photos from Cameron J. for Unique Destinations & Events
Feb 13, 2019
Wow... I teared up....... With clients such as yourselves.... It's the reason I got into the travel design business. I'm always here to help you Cameron, and anyone else that calls and says you recommended them. I really appreciate you and the review. Thank you again Jim
Thanks again Jim. Amazing customer service!!! You made this trip a reality and memories we will never forget. First experience using a travel agent and definitely worth it.
This was our first time working with a travel agent. Jim was amazing and helped make this trip a reality.
Jim booked a trip to France and England for me and my friends. I was so glad I choose to use him and didn't try to book it myself. He found me really awesome boutique hotels that I would have never found. Then the worst happened and a snowstorm in Philadelphia canceled our flight. Jim was awesome in rebooking everything and making sure it didn't ruin our trip. I had never used a travel agent before and I am so happy I decided to for this trip.
I want to thank Jim at Unique Destinations for being so awesome with planning my New York vacation. My vacation was amazing. I had an amazing time. We flew with United Airlines, and stayed at The Roosevelt Hotel on 45th. The process from start to finish was flawless. We had no problems at either check in with the airline nor the hotel. I was amazed at how smooth everything went. New York is amazing and I recommend everyone to book a vacation there. As far as dealing with Unique Destinations itself, I highly recommend this travel agency. They are very professional, understanding, and very friendly. They truly care you get the very best out of everything. I will be booking my vacations with Jim from now on. Jim- Thank you so much for everything. The experience start to finish was phenomenal. I look forward to booking more vacations with you soon.
Times Square- New York City, NY
I can't say enough about how much Jim helped our group both during the complicated planning process of our trip to Argentina, but also during the the cleanup process after our travel plans were halted at the very last minute due to newly implemented travel restrictions because of the COVID-19 virus. Jim was a true gentleman to work with and underpaid himself every step of the way. He will be the only person I call for future travel planning. I know when the going gets tough, he's there right by my side. Thank you Jim!
We met with Jim, the owner, this afternoon. Super Person. He pointed out parts of the trip where we would be better off, (cheaper) booking other ways. His aim was to save us money on our trip, rather than his own profit. It is a wild trip, with many different flights, and he was a champ helping us navigate through all of it. He also suggested the best place for us to get money converted here in Las Vegas, to save us some time and money when we are overseas. Then there was hotels. Our favorite was booked, so he found out for us which days it was possible to stay there, and suggested another hotel to stay for the one day our favorite was not available. Then he had great info on the cheapest airline available for the trip. It was Turkish Airlines, which we have never taken, and were a bit nervous about choosing. He really put our minds at rest for that part, with his experiences with them. We are so glad to have found an honest, knowledgeable travel agent, who is watching out for our costs. We would like to recommend him to you, for any of your travel plans!
When we decided to take a trip to Ireland the first thing i did was go online and try to find deals myself. I became overwhelmed quickly. I knew nothing about ireland or where to stay. I was worried id turn it into the lampoons family vacation..I don't even know how i heard about unique destinations but looking back i can honestly say it was fate, destiny, a godsend. Jim was amazing. He was so caring and careful in every single detail from flights to rental car to hotels. He obviously knows the business. We never traveled abroad and honestly didnt know anything. He had expertise in things i wouldn't have even thought of to prepare us for our journey. He was even available during our trip i case we wanted to make changes or needed assistance. If it wasn't for him this trip in no way shape or form would have been possible. It was a trip our family will never forget and honestly quite affordable. We fell in love with ireland and most definitely hope to go back. I just hope Unique Destinations is around when we go.my advice is to be very upfront with them. Tell them all your wants needs and expectations. They will do everything they can to make it happen and if they cant, they will find sometimes even a better solution. He worked as fast as i needed him to and even tweaked things along the way just to meet my expectations. Our family is so grateful for this company. PS... i didn't forget about the enchiladas...lol ***My only advice to future travelers no matter who you book through, parking in other countries is much like parking is here in New York and San Francisco... meaning its limited and expensive so makes sure you are aware of those fees. Especially if you rent a car. Be prepared. Also renting cars is different too. Unless you're willing to make a 5000 deposit and hope nothing happens to the car, buy the insurance. And buy it at the time of booking if you are someone who likes to budget.
See all photos from Patty Pk S. for Unique Destinations & Events
I am not sure where to begin. I won a 5 day - 4 night trip for 2 to Hawaii through a company in town, and their travel agent is Unique Destinations and Events, LLC. The owner, Jim Lash, reached out to me immediately, and we started the process of planning out my trip. I had a TON of questions, specific requests, and ideas. I must have emailed Jim five times a day. He came up with multiple resorts, explained everything clearly, and even worked with us on our flight times to maximize our days in Hawaii. We finally settled on all the details and we will be happily sitting on a Hawaiian beach next May. I cannot say enough good things about Jim and Unique Destinations and Events. We will definitely be using them for our next vacation and/or event. Photos forthcoming next year!
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Boutique travel agency planning luxury vacations for families and couples
Distinct Vacations is a boutique luxury travel agency specializing in customized, handcrafted vacation packages for destinations all over the globe.
We guide families and couples who want to create a vacation with unique experiences and premium service, while capturing unforgettable memories along the way. Our seamless customized tours are highly personalized with much attention to detail.
Partnering with in-country travel suppliers allows us to offer out-of-the-ordinary, non-Googleable, local experiences with premium service throughout your vacation.
You will save time researching and investing in the wrong people and places. Distinct Vacations will always create an authentic tailor-made experience, that is sure to hold magical memories for a lifetime.
Allow our experts to design your personalized itinerary and be your advocate from the moment you complete our questionnaire to the moment you arrive home.
"We cannot thank you enough for putting together such an incredible Italy vacation for us! Every bit of it was fantastic, especially Sorrento and the excursions to Capri and the Amalfi Coast. WOW. Thank you for your attention to all the details... the trip was flawless and everything came together as planned. The only negative was that it had to come to an end..."
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With over 20 years of experience in Finance, I combine my love of travel with my analytical and organizational skills to approach vacation planning in a way not often found with other travel professionals. Your travel itinerary is designed with much attention to detail and is always customized to create your dream vacation. As a little girl I asked my parents to take me on a trip for my 5th birthday instead of having a party. I guess I've always felt that need for exploring. So when I realized the corporate world was not going to work for our family I combined my passion for traveling with my planning and organizational skills to launch Distinct Vacations in February, 2013. I continually immerse myself in learning about destinations, hotels, villas and everything local. My passion is to help you create vacation memories filled with authentic and out-of-the ordinary experiences.
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We are passionate about curating personalized travel experiences for every wanderer, no matter their interests or travel preferences. As a luxury travel agency, we specialize in bespoke travel services and tailored vacation packages, ensuring that each journey is a seamless blend of adventure, luxury, and exploration. With our expert travel planning and destination specialists, UET is your trusted partner in unlocking the world’s wonders. Let us be the architects of your next unforgettable journey, where the horizon holds endless possibilities, and the thrill of discovery awaits at every turn.
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Cruise Vacations with Unique Experiences Travel
Are you ready to embark on the journey of a lifetime? At Unique Experience Travel, we are passionate about curating unforgettable experiences that turn your travel dreams into a reality. With a commitment to unparalleled service and a deep love for exploration, we take pride in crafting bespoke vacations that leave you with cherished memories to last a lifetime. As avid travelers ourselves, we understand that every individual seeks a unique adventure. Whether you crave the thrill of an adrenaline-pumping escapade, yearn for a tranquil retreat in nature’s embrace, or desire to immerse yourself in diverse cultures, our team of seasoned travel experts is here to transform your aspirations into a seamlessly planned itinerary. From the moment you step on board with us, you can rest assured that every detail of your journey is meticulously looked after. Our knowledgeable and dedicated staff are always at your service, providing insider tips and personalized recommendations to elevate your travel experience beyond imagination.
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Embrace a journey of self-discovery and rejuvenation with our exclusive wellness retreats. From yoga retreats in serene havens to mindfulness workshops led by experts, these transformative experiences nurture your body, mind, and soul.
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Enchanting Disney Adventures: Experience the enchantment of Disney like never before. Our Disney travel experts create magical vacations for families and Disney enthusiasts, ensuring that every moment is filled with wonder, joy, and cherished memories. Corporate Travel Solutions: Elevate your business travels with our tailored corporate travel services. From seamless itineraries to accommodation and event planning, we take care of every detail, allowing you to focus on your professional endeavors with peace of mind. At UET, we believe that every journey is a unique tapestry of experiences waiting to be woven. Our experienced travel specialists are dedicated to crafting personalized itineraries that cater to your preferences, interests, and budget, ensuring that your dreams of exploration become a reality.
With a commitment to exceptional service and a passion for creating extraordinary travel experiences, Unique Experiences Travel is your trusted partner in unlocking the world’s wonders. Let us be the architects of your next unforgettable journey, where the horizon holds endless possibilities, and the thrill of discovery awaits at every turn. Let’s go!
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”My dream is to bring people together to go on amazing adventures all over the world that fulfill the body, mind and soul. To relax, to learn, to push, to find peace, to indulge, to reflect, to open your mind, and to discover.”
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My dream is to bring people together to go on amazing adventures all over the world that fulfill the body, mind and soul. To relax, to learn, to push, to find peace, to indulge, to reflect, to open your mind, and to discover.
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WHERE WILL YOUR JOURNEY TAKE YOU?
Are you a discerning traveler seeking to explore and discover the world’s most incredible destinations? Do you dream of adventure on the African plains or a life-changing expedition through the Arctic? Perhaps you are in a stage of your life where you seek peace, tranquility , and a relaxing escape to your private island where azure waters meet pristine white sand beaches. Boutique Travel Advisors is a luxury travel agency based out of Scottsdale, Arizona specializes in designing once-in-a-lifetime experiences for individuals, families, and teams.
Stop settling for plain uninspired vacations. Instead, discover how bespoke travel experiences explicitly crafted for YOU will transform your travels. Let our luxury Virtuoso travel agency show you the way.
CUSTOM ITINERARIES
If you seek unique travel experiences that capture the essence of a destination, immersing you in the culture and connecting you with local customs and traditions, our itineraries will excite and inspire you. Our goal is to ensure travelers have meaningful and captivating experiences that are as unique as you are.
BENEFITS OF WORKING WITH BTA
Every client is a VIP, and every trip is meant to be remarkable . No matter where in the world you travel, you will be received as an honored guest and provided access to exclusive privileges, complimentary benefits , cutting-edge technology, and unmatched service.
ELEVATED EXPERIENCES
Your preferences and interests are unique, and we believe you deserve to work with a travel company that can guide you through designing and executing extraordinary experiences. When you partner with BTA, you will work directly with our team of expert Virtuoso travel advisors to create fully customized itineraries based on your interests and budget.
EXCEPTIONAL PARTNERS
To provide you with unmatched service and design incredible trips, we work exclusively with highly vetted suppliers worldwide. As a Luxury Virtuoso Travel Agency, our partnerships with the most respected and knowledgeable suppliers worldwide allow our guests access to special amenities, VIP experiences, and exceptional service. We maintain a solid commitment to eco-stewardship and responsible travel experiences. BTA is privileged to be a part of Virtuoso, which gives us access to the world’s most respected hotels, cruise lines, and tour operators.
To provide you with unmatched service and design incredible trips, we work exclusively with highly vetted suppliers worldwide. We maintain a solid commitment to eco-stewardship and responsible travel experiences. BTA is privileged to be a part of the exclusive Virtuoso travel consortium, which gives us access to the world’s most respected hotels, cruise lines, and tour operators.
MEMBERSHIP OPTIONS
We recognize that your travel needs will vary. Therefore, we offer several options for working together. Whether you seek a weekend getaway , a multi-generational adventure , a world cruise , or a month-long European immersion , we have a design package that fits your needs. In addition, we offer a convenient annual membership plan for clients who travel multiple times per year and provide a multi-year travel roadmap.
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“We recently traveled to Norway for our annual group trip of 12 and then onto Denmark with BTA. This was our third trip using BTA services and once again they did not disappoint. We joke that our trips are like adult summer camp…There is zero thinking required when BTA is...
Girls trip to Portugal
“Just returned from a week long girls trip to Portugal. What an amazing experience! Janet and her team did a great job organizing tours, choosing the best hotels, and giving us great information on restaurants and areas to check out on our “free” days. Boutique Travel uses an app that...
Paris and London Multigen
“Angie created the perfect experience for our family, which included our 3 teenagers and a parent in her 70s, to Paris and London. The guides were engaging and extremely knowledgeable. The drivers were also wonderful! The hotel choices were perfect for what we needed! Thank you again to BTA! We...
20th Wedding Anniversary
“We were also lucky enough to take a 7 night cruise on a small ship with the Seabourn cruise line. What a wonderful experience… Not only was the ship beautiful, the attention to detail from the staff was above and beyond what we expected… Additionally, as a professional artist in...
Family vacation to Europe
“We just returned from the most wonderful family vacation to Europe…We have two teenage boys so we needed an active vacation and we have one really picky eater…We ziplined through the Black Forest, canoed through the canals in Strasbourg and hiked up mountains for the most fantastic views. Her assistance...
Christine S.
BTA planned an amazing trip…
“BTA planned an amazing trip for my friend and I to Cambodia and Thailand. As two active senior ladies traveling together we were nervous to be going to such a far off destination without a group but wanted to explore on our time in a relaxed atmosphere. BTA organized a...
We had a great trip to Slovenia and northern Croatia
“We had a great trip to Slovenia and northern Croatia. We would have never thought to visit these countries prior to BTA and they orchestrated a fantastic trip for our family , including a 12 and 15 year old. We had the best of a true outdoor and active experience...
We had an amazing trip…
“We had an amazing trip to Australia, New Zealand and Hawaii, much to the credit of Angie and Janet with Boutique Travel Advisors. They helped us frame up the trip with hotels based on our preferences, provided transfers, and recommended excursions to meet our interests, while making sure we had...
INCREDIBLE!!
“It was mid March when I realized our family’s dream of a European getaway was going to stay a virtual pin on my Pinterest travel board for the foreseeable future. We lived for weeks glued to our television, in a pandemic purgatory wondering if we would ever travel again. When...
Highly Recommend BTA!
“Highly recommend BTA! Working with Angie changed my perspective on travel. I was a little skeptical of paying a planning fee but now I understand the value of this service fee. What a difference from self-booking! Loved having everything organized and our itinerary accessible from my phone. We received an...
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It’s official: Internet booking sites are the worst. Which means travel agents are back in a big way, to such a degree that the crème de la crème among them are so selective that they’ll work with only a small group of card-carrying members.
We talked to the top dogs at four very different membership travel companies to find out what kind of VIP hook ups they’ll get you—and how much hand-holding you can expect along the way.
Fischer Travel
Courtesy of The Tailor Nathan Dyer
Source: Stacy Fischer Rosenthal, president
The Gist: Founded almost 54 years ago by her father, Bill Fischer—who got his clients into sold-out spots like the Hotel du Cap in Antibes in the ’80s—this family-run business is as exclusive as a club gets. “We have a very serious vetting process,” says Fischer Rosenthal.
The Membership: You might want to sit down for this: a $100,000 initiation fee, plus an annual $25,000 renewal fee, plus service fees for all trip planning. And that’s only if you’re accepted. Right now, Fischer has just 175 members.
The Claim to Fame: One-on-one tennis lessons with John McEnroe, a private tour of the Egyptian pyramids, Christmas dinner cooked by a Michelin-starred chef—you name it, Fischer Rosenthal can do it. If she told us her team could move mountains, we’d almost believe her.
Hand-Holding Quotient: Next-level. “My clients will never check in at a front desk, they will never fill out any forms, they will never have a moment when their trip isn’t absolutely seamless.”
Essentialist
Courtesy of Essentialist
Source: Joan Roca, founder
The Gist: Former Travelocity exec Roca ditched digital and went private bespoke in 2017 after realizing travelers didn’t need more choice—they needed more curation. His cabal of experts includes more than 75 journalists and editors specializing in various destinations around the world.
The Membership: A flat fee of $1,400 per household per year includes unlimited travel-planning services by a designated “travel designer” who knows everything about you, from what you like to eat to what you like to drive.
The Claim to Fame: Ultra-insider experiences are the name of Roca’s game, whether it’s the best paella in Majorca at a secret restaurant few locals know or a private dinner in a Venetian palazzo. “It’s not about the price tag,” he says. “It’s about discovering things that are under the radar and unique.”
Hand-Holding Quotient: Minimal. “Our client doesn’t require a lot of hand-holding,” Roca says. “They don’t want people standing at the door of their hotel room every morning. They just want to go.”
Courtesy of Marchay
Source: Karl Backlund, cofounder
The Gist: With partner Jon Ein of private equity firm Foundry Capital, Backlund devised not an agency but a “travel community of like-minded individuals,” in which pay-for-play travel agents wouldn’t be welcome.
The Membership: $4,500 for a full annual membership with unlimited bespoke trip planning , or $1,750 for a one-trip planning fee. “We admit limited members to make sure the service standards are maintained,” Backlund says.
The Claim to Fame: Seamless execution of even the most complicated itineraries, whether it’s an island-hopping extravaganza in the Caribbean via private jet and yacht or a Scottish golf spree with 11 tee times in 11 days.
Hand-Holding Quotient: That’s up to you. “Our clients appreciate a significant portion of discovery—the thirst for exploration is definitely there,” Backlund says. But he’ll still hold your hand if you ask.
Inspirato Pass
Source: Brent Handler, founder
The Gist: Handler is like the Thomas Edison of travel clubs . He invented the destination club with Exclusive Resorts in 2002, then went on to create Inspirato , a similar but more affordable club in 2011. The Inspirato Pass , his latest brainchild, is a subscription app.
The Membership: $2,500 per month gets you household booking rights to exclusive trips, events and accommodations—all at no added cost. The catch? After booking a trip, you have to take it before you can reserve another.
The Claim to Fame: There’s the usual hotel suites and over-the-top villas, but what gets really interesting is Inspirato Pass ’s access to marquee events and experiences, from US Open seats to a European river cruise.
Hand-Holding Quotient: Surprisingly high, for an app. “All Inspirato Pass trips include pre-trip planning by our expert travel designers, including custom itineraries,” says Handler. Impressive.
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Your Travel Destination Unique Selling Point in 8 Easy Steps
Last Updated on November 25, 2023 by The Digital Travel Expert
In the travel and hospitality industry, a unique selling point is the special sauce that differentiates a hotel, resort, or tour operator from the rest. It’s what sets them apart and makes them shine brighter than the competition.
Ever wondered what makes certain travel destinations or services stand out in the online world? Enter the magical world of the unique selling proposition (USP) in digital marketing for tourism.
Table of Contents
The Unique Selling Point in the Realm of Digital Travel Marketing
In a nutshell, a unique selling point in travel and tourism is like the superhero cape of a travel brand marketing . It’s that special power, that unique charm, that sets it apart from the sea of options online. Think of it as the sparkle that catches your eye in a crowded marketplace, making you go, “Wow, I need to check this out!”
In the tourism industry, where every click competes for attention, having a strong USP is like having a secret weapon. It’s what makes potential travelers stop scrolling , click that link, and delve deeper into what you’re offering. It’s the reason they choose YOU among the myriad of options available in the digital realm.
Imagine a travel website showcasing an exclusive adventure package with a twist—personalized guided tours led by expert locals. That unique twist, that special offering, becomes the beacon that attracts curious travelers. It’s not just about being present online; it’s about standing out and making an impact, and that’s where a killer USP comes in.
So, in the world of digital marketing for tourism , a strong USP isn’t just important; it’s the cornerstone of capturing attention, driving engagement, and turning potential visitors into eager explorers. It’s the hook that reels them in and keeps them coming back for more travel adventures. 🌍✨
8 Key Elements To Consider For Your Unique Selling Point (USP) In Tourism
Before you craft and find your unique selling point (USP) for your travel agency, tour operator, hotel, or safari company, here are some key things to think about:
1. Know Your Audience : Who are you targeting? Families, adventure seekers, luxury travelers? Understanding your audience’s needs and desires is crucial.
2. Identify Competitors : What makes you different from others in your niche? Analyze competitors’ strengths and weaknesses to find your unique angle.
3. Highlight Your Strengths : What do you do exceptionally well? It could be exceptional customer service, unique experiences, or eco-friendly practices.
4. Unique Experiences : What exclusive travel experiences or services can you offer? Think beyond the norm; maybe it’s customized tours, off-the-beaten-path destinations, or immersive cultural experiences.
5. Location Advantage: If you’re a hotel or safari company, what makes your location special? Scenic views, proximity to landmarks, or exclusive access to wildlife?
6. Sustainability Efforts : Are you environmentally conscious? Highlight eco-friendly initiatives, as travelers increasingly value responsible tourism .
7. Customer Testimonials: What do your customers love about you? Use their feedback to understand what makes your service stand out.
8. Value Proposition : How does your travel service solve a problem or fulfill a need for your customers? Emphasize the value you bring to travelers.
Remember, your USP is the secret sauce that makes you irresistible to travelers. Take these elements into account, mix them up, and voilà! You’re ready to create a USP that truly sets you apart in the travel industry. 🌟✈️
6 Examples of a Unique Selling Point (USP) for Your Travel Business
What are examples of unique selling points in tourism? A GOOD unique selling point (USP) in the travel and hospitality sector includes, but goes beyond, personalized experiences, luxurious accommodations, breathtaking views, exceptional customer service, and immersive cultural activities.
The tourism industry encompasses various types of businesses, each with its own unique offerings and potential travel brand unique selling points (USPs) that set them apart. Here are some types of tourism businesses and potential USPs for each:
1. Hotels/Resorts:
Boutique Experience : Offering personalized and intimate stays with unique themes or designs. Eco-Friendly Practices : Implementing sustainable initiatives, such as using renewable energy or reducing carbon footprints. Luxury Amenities : Providing exclusive services like private pools, spa facilities, or gourmet dining experiences.
2. Tour Operators:
Customizable Itineraries : Crafting tailored travel experiences based on individual preferences and interests. Local Expertise : Providing insider knowledge through expert guides or access to hidden gems not typically visited by tourists. Specialized Adventures: Offering unique, adventurous trips like wildlife safaris, cultural immersions, or extreme sports excursions.
3. Online Travel Agencies (OTAs):
Best Price Guarantees : Ensuring the most competitive prices for flights, accommodations, and packages. User-Friendly Interface : Offering a seamless and intuitive online booking platform for hassle-free reservations. Extensive Selection: Providing a wide range of options to cater to diverse traveler needs, from budget-friendly to luxury choices.
4. Restaurants/Cafes:
Local Cuisine Emphasis : Serving authentic regional dishes or fusion cuisines that highlight local flavors and ingredients. Unique Dining Experiences: Offering themed dining, rooftop views, or immersive culinary events. Farm-to-Table Approach : Using locally sourced, fresh ingredients and promoting sustainable food practices.
5. Attractions/Entertainment Venues:
Interactive Experiences : Providing hands-on activities or immersive exhibits for visitors to engage with. Exclusive Access: Offering early access or behind-the-scenes tours not available to the general public. Family-Friendly Features: Providing entertainment suitable for all ages and ensuring a memorable experience for families.
6. Transportation Services:
Convenience and Comfort : Emphasizing amenities like spacious seating, Wi-Fi, or on-board entertainment for a pleasant journey. Punctuality and Reliability : Ensuring on-time arrivals and departures, reducing travel stress for passengers. Customized Travel Routes: Offering unique routes or scenic journeys not commonly traveled.
Each of these businesses can differentiate itself by highlighting its unique features, whether it’s exceptional customer service, sustainability efforts, tailored experiences, or something entirely distinctive, to attract and retain customers in the competitive tourism industry.
FAQs About Unique Selling Point or Proposition(USP) in Tourism
What is a travel destination unique selling point (usp).
A Destination USP refers to the distinctive characteristics, attractions, or experiences that set a particular location apart from others, making it an appealing choice for travelers.
How Can a Destination Discover Its USP?
Discovering a destination’s USP involves identifying its exceptional features, such as cultural heritage, natural landscapes, adventure opportunities, culinary delights, or historical significance. Understanding what makes the location special helps define its USP.
Can Multiple USPs Exist for a Single Destination?
Yes, a destination can have multiple USPs catering to diverse traveler interests. For instance, a city might be known for its historical landmarks, vibrant nightlife, and culinary scene, appealing to various types of travelers.
Do USPs Change Over Time?
Yes, a destination’s USP can evolve due to changes in trends, visitor preferences, infrastructure development, or travel marketing strategies . It’s essential for destinations to adapt and sometimes redefine their USPs to remain competitive.
Is Sustainability Considered a Unique Selling Point for Travel Destinations?
Absolutely! Sustainable practices, eco-friendly initiatives, and responsible tourism efforts increasingly serve as USPs for destinations, appealing to environmentally-conscious travelers seeking ethical travel experiences.
Can Cultural Diversity Be a USP for a Destination?
Absolutely! A destination’s cultural diversity, traditions, festivals, and local customs can serve as a compelling USP, attracting travelers interested in immersive cultural experiences.
How Can Destinations Utilize Their USP in Travel Marketing?
Destinations can leverage their USP in marketing campaigns , emphasizing unique attractions through storytelling, visual content, and targeted messaging. This helps create a distinct identity that resonates with potential visitors.
Key Takeaways On Unique Selling Proposition
When it comes to understanding Destination’s Unique Selling Points (USPs), there are key takeaways for various players in the travel industry.
Hotels : For hotels, grasping a destination’s USP is like unlocking a treasure trove. It’s about aligning your services with what makes the location special—be it stunning landscapes, local culture, or nearby attractions. Tailoring guest experiences to highlight these unique elements can elevate your hotel from just a place to stay to an integral part of the destination experience.
Travel Agencies : Understanding a destination’s USP is gold for travel agencies. It’s not just about selling a package; it’s about crafting journeys that resonate with travelers’ desires. Knowing the unique draws of a place helps in curating itineraries that showcase those highlights, making each trip memorable and tailored to individual preferences.
Tour Operators : Tour operators thrive on making destinations come alive for their clients. Knowing a destination’s USP enables tour operators to design experiences that go beyond the ordinary. Whether it’s creating themed tours, offering exclusive access to hidden gems, or providing specialized adventures, aligning with a destination’s unique features enhances the overall tour experience.
Safari Companies : Safari companies, dealing with nature and wildlife destinations, must grasp the USP of the regions they operate in. Whether it’s showcasing unique ecosystems, rare wildlife sightings, or conservation efforts, emphasizing these distinctive elements elevates safari experiences, attracting nature enthusiasts seeking authentic and impactful adventures.
In essence, for all these players in the travel industry, understanding and leveraging a destination’s USP isn’t just about standing out; it’s about creating experiences that captivate travelers, leaving them with unforgettable memories and a deep connection to the places they visit.
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How To Define Your Agency’s Unique Selling Proposition and Why It's Important
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In a crowded marketplace, it can be difficult to stand out from the crowd. How does a traveler decide which travel agency or advisor to use if a Google search results in dozens of choices? Having a Unique Selling Proposition (USP) is what sets you apart from the competition and can be why a potential client chooses you over another advisor.
A great USP tells prospects who you are, what makes you different, and why they can trust you with their vacations in just a few sentences. Most importantly, it explains how your service benefits them better than anyone else can.
But figuring out your unique selling proposition isn’t easy. It requires a deep dive into who you are as a business to figure out what’s important to you, who your ideal clients are and what’s important to them, and what makes you different from other sellers of travel. Then, figuring out how to communicate as much of that as possible in two to four sentences.
Travel Market Report spoke to Jamie Jones, president of WhirlAway Travel, a Signature member agency, as well as Zaky Prabowo, CMO and co-founder of WeTravel, the parent company of WeTravel Academy , to find out what goes into crafting a travel agency-specific USP.
What Is a USP? Before we get into crafting your USP, here are some examples. A USP should be one to four sentences long. It should convey who you are, what you do and how that’s different from other agencies. The difference(s) can be called out specifically or inferred.
Francine’s Travel : Not a 1-800 travel agent. No waiting for hours on the phone just to talk to a computer. When you travel with us, you’re covered.
WhirlAway Travel : WhirlAway Travel is anchored in legacy and propelled by the passion to enrich lives. We create personalized journeys that foster connections. Connections to people, to nature, to history, and to ourselves… It’s not just about where you want to go, but why you want to travel.
Hawaii Aloha Travel : We’re the experts on Hawaii. Every member of our team has lived here for over 8 years, we love the islands and want you to fall in love too.
Market Yourself, Not Your Suppliers A key piece of creating a USP for your agency is understanding that you’re marketing yourself and not the suppliers you sell.
It’s not something that’s commonly done by the travel agency industry. But it was something that was top of mind for WhirlAway’s Jones.
“We’re very much about us and nobody else… It’s necessary to market ourselves as opposed to marketing a product that might bring somebody in,” she told TMR. “I don’t want them to only know us for selling a Regent cruise or selling Tauck. I want them to come to us because we’re going to talk to them and help them determine what the best fit is for them.”
Jones, who with her office manager, used the downtime provided by the COVID-19 pandemic to work on their marketing and business plan says advisors need to step back and ask themselves, “What is the value you bring to the table?”
“You have to have something that is unique to yourself,” she said. Pick three things [about your company]. Two of the three might be matched by another company. But that one item is going to be unique to you and what is going to make you different.”
Take the Time to Think It Through To understand the value you bring to your clients and to get to your differentiators, you first need to understand your business at a deep level. What are your core values? Who is your target demographic and what are their core values? What do your clients get from you when they work with you?
Jones and her office manager used the exercises in the book “Traction: Get a Grip On Your Business” to help figure out WhirlAway’s differentiators. They gave each other homework, used whiteboards, and worked every step in the book to understand the who, what and why of WhirlAway Travel. (They also used a professional copywriter to help with the writing, something Jones suggests advisors invest in.)
“Traction” isn’t the only book that can help travel advisors craft a USP. A search on Amazon turns up several books that can help. The key, Jones said, is to go beyond simply reading the book.
“You can read all you want, but you actually have to implement what you read,” she said.
Use Your Background… For travel advisors, in particular, a background in travel is especially useful when crafting a USP. Sailed on just about every cruise line there is? Let prospective customers know you understand first-hand the differences between each and every cruise line.
Grew up in Asia? Speak Spanish? Lived in Hawaii? These are all unique differentiators that can help set you apart.
If you have employees or work with ICs, their background is just as important.
“Each employee has a value add based on their background, culture, and experiences,” said WeTravel’s Prabowo. “You can use your background to add immense value to the products you’re selling. For instance, drawing on your personal travel experiences in a specific market to appropriately sell a travel experience your client is looking for.”
… Even If It’s Not In Travel Not everyone has a robust travel background. But that doesn’t mean you don’t bring something unique to your clients.
Perhaps you previously worked as an event planner and planning things down to the tiniest detail is your superpower. Wouldn’t a traveler want a travel advisor who could do that for them?
Or have you worked in the restaurant industry and know how to plan food-related trips that include meals in the best eateries across the country?
Or maybe you’re a parent who perfected the art of kid-friendly vacation planning because you had to do it for yourself and now you understand the specific needs of family travelers.
Develop Differentiators Feel like you don’t have a differentiator yet? That’s okay. Determine something your potential clients want and then dive in to learn it.
“For all travel advisors, whether independent, home agents or franchise owners, there are many external resources available to you to develop knowledge in new areas of travel, setting apart your expertise,” Prabowo said.
At WeTravel Academy, he added, “the most downloaded resources by travel advisors fall into three categories: Sustainability, Wellness, and Inclusive travel. This data tells us that travel advisors are actively seeking ways to upskill and add unique value to the travel market.”
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Exotic Destinations
Unique, Boutique & Luxury
1300 885 846
YOUR DREAM DESTINATION AWAITS
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Discover Luxury Holidays with Exotic Destinations
Have you ever fantasised about going on exotic holidays and luxury tours? We’ve all dreamt about having that trip of a lifetime; one that leaves you wishing you could stay forever. One that leaves the sights, smells and tastes fresh and vivid in your mind, even after you return home. Many people yearn for the chance to experience such adventures, and luckily, now you can. At Exotic Destinations, we make it a point to create luxury holidays that’ll leave you reminiscing for years to come. We offer a variety of tours and itineraries for a range of beautiful locations. What’s more, we work to accommodate your specific interests and needs. We’ve put together our exotic holidays to offer you a full immersion in the unique culture of your destination. Rest assured that you’ll return from your trip inspired, satisfied, yet craving more.
At Exotic Destinations, you aren’t restricted to the luxury tours we have on offer. Perhaps you’re interested in a particular location but have different sights in mind? Or maybe you’d prefer a more customised adventure? Whatever it is, simply contact us and we can put together a personalised itinerary just for you!
Exotic Destinations is a premier boutique tour operator. Our mission is to show you the world in a way you’ve never seen it before. Its tastes, sounds, smells and sights are more vivid and full of life than you’ll have ever imagined.
We have over 20 years of experience behind us. As a result, we’ve been able to infuse our boutique luxury tours and travel experiences with our in-depth knowledge of these unique locales. We’ll show you a whole new world of magical sights, bring your tastebuds alive and take you on an extraordinary trip you’ll never forget. At Exotic Destinations, you can trust in our tours to offer a splash of luxury in the midst of adventure.
OUR DESTINATIONS
“ We have returned from our holiday in Sri Lanka and wish to pass on our thanks for a safe, well-organised and highly enjoyable holiday. We felt we saw a lot of Sri Lanka in a short time and have come back home with more understanding and respect for a very great culture. We loved the history, the people and the food! We have no hesitation in recommending Sri Lanka and your company to our travelling friends. ” – Grant & Claire, Sri Lanka
OUR EXPERIENCES
We are committed to ensuring you have the trip of a lifetime. Specialists in boutique travel, experience the difference with us.
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Having a Unique Selling Proposition (USP) is what sets you apart from the competition and can be why a potential client chooses you over another advisor. A great USP tells prospects who you are ...
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