Becoming a Tour Manager: Responsibilities, Skills, and Salary

Are you a recording artist looking to hit the road and embark on a successful tour? Or perhaps you’re simply curious about the role of a tour manager and what they bring to the table. Look no further, as this article is here to shed light on the world of tour managers and their invaluable contributions to the music industry. (Photo by Aleksandr Popov on Unsplash .)

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Tour managers are the unsung heroes behind the scenes, ensuring that every aspect of a tour runs smoothly. From planning and logistics to financial management and artist well-being, they wear multiple hats to ensure a seamless experience for both the artist and the audience. But what exactly does a tour manager do? And how can you find the right one for your needs? Join us as we delve into the world of tour managers and uncover the key qualities to look for when hiring one.

Whether you’re an aspiring artist or a curious music enthusiast, understanding the role of a tour manager is crucial in navigating the complex world of touring. So, let’s discover the essential tasks and responsibilities of tour managers, as well as where to find them and how much they typically cost. Get ready to unlock the secrets behind successful tours and the key players who make it all happen.

What Is A Tour Manager?

A tour manager is a crucial member of an artist’s team, especially when it comes to touring. Their role is to ensure that everything runs smoothly before, during, and after the show. From planning and logistics to financial management and artist well-being, tour managers handle a wide range of responsibilities to make the tour a success.

Tour managers serve as the lynchpin of the entire touring cycle. They travel alongside the artist and the crew, overseeing all aspects of the tour. They are responsible for coordinating venues, transportation, accommodations, and other logistical details. This ensures that the artist and their team can focus on their performances without distractions or disruptions.

In addition to the logistical aspects, tour managers also serve as a personal manager to the artist. They play a vital role in ensuring the artist’s overall well-being throughout the tour. This includes managing schedules, handling day-to-day tasks, and addressing any concerns or issues that may arise. A tour manager’s ultimate goal is to ensure that both the tour and the artist are successful and thriving.

It’s worth noting that tour managers often double as personal managers. This means that they not only oversee the logistics of the tour but also manage all aspects of an artist’s life. They are responsible for not only ensuring a smooth-running tour but also ensuring the artist’s happiness and well-being.

A tour manager is a highly skilled professional who plays a crucial role in the success of an artist’s tour. They handle everything from logistics to financial management and artist well-being. With their expertise and dedication, tour managers ensure that the tour runs smoothly, allowing the artist to focus on delivering outstanding performances.

What does a Tour Manager do?

Roles & responsibilities.

A tour manager plays a crucial role in the smooth running of a tour. They are responsible for managing all aspects of the tour, both before and during the shows. Here are some key roles and responsibilities of a tour manager:

  • Logistics Management : A tour manager is in charge of coordinating all logistics related to the tour. This includes arranging travel accommodations, booking transportation, and ensuring that all equipment and merchandise needed for the shows are organized and ready.
  • Financial Management : Tour managers work closely with artist management and business management to create a tour budget. This budget serves as a roadmap for all financial decisions during the tour, from choosing hotels to hiring crew members. They also handle various financial transactions throughout the tour, such as paying vendors and ensuring that everyone is paid correctly and on time.
  • Artist Well-being : Alongside managing the tour, tour managers also serve as personal managers, taking care of all aspects of an artist’s life on the road. They ensure that the artist is comfortable, happy, and well taken care of. This can involve arranging for personal needs, such as dietary requirements or specific accommodations, and addressing any issues that may arise during the tour.
  • Team Coordination : Tour managers are responsible for managing the entire crew involved in the tour, including band members, roadies, and technical staff. They ensure that everyone is working together cohesively and that tasks are being completed efficiently. This involves overseeing rehearsals, sound checks, and coordinating schedules.
  • Problem Solving : In the fast-paced environment of a tour, unexpected challenges can arise. Tour managers are skilled problem solvers who handle any issues that may come up, whether it’s a technical glitch during a show or last-minute changes to the itinerary. They remain calm under pressure and find solutions quickly to keep the tour running smoothly.
  • Tour Documentation : Tour managers also handle various administrative tasks, such as managing contracts and legal documents related to the tour. They keep detailed records of expenses, receipts, and other important documents to ensure a smooth reconciliation process after the tour.

Tour managers are the lynchpin of the entire touring cycle. They handle a wide range of responsibilities, from logistics management to financial and artist well-being. Their expertise and dedication ensure that the tour runs smoothly and that the artist can focus on delivering outstanding performances.

How To Become A Tour Manager

Qualifications & skills.

To become a tour manager, there are certain qualifications and skills that aspiring individuals should possess. While a bachelor’s degree is not always required, it can be helpful in gaining the necessary knowledge and skills for the role. Some relevant fields of study include music business, music industry studies, business management, marketing, or related areas.

In addition to formal education, practical experience in the music industry is highly valuable. Many tour managers start their career by working in various roles within the industry, such as live sound, venue management, or working closely with artists. This hands-on experience allows aspiring tour managers to learn the ins and outs of the industry and develop essential skills.

Some key skills that tour managers should possess include:

  • Strong organizational and planning abilities are crucial for managing all aspects of a tour, including scheduling, logistics, and travel arrangements.
  • Excellent communication and interpersonal skills are necessary for effectively coordinating with artists, crew members, venues, and other stakeholders.
  • Problem-solving skills are essential for addressing any issues or challenges that may arise during the tour and finding effective solutions.
  • Financial management skills are important for handling budgets, negotiating deals, and ensuring financial success of the tour.
  • Attention to detail is vital for ensuring all necessary arrangements and requirements are met, such as visas, travel documentation, and equipment.

Schools & Degrees

While there is no specific degree required to become a tour manager, obtaining a degree in a music-related field can be beneficial. Many universities and music schools offer programs in music business, music industry studies, or related disciplines. These programs provide a solid foundation in the business and management aspects of the music industry.

Some recommended courses to take during the degree program include psychology, business law, logistics, accounting, or tourism and travel management. These courses can provide additional knowledge and skills that are applicable to the role of a tour manager.

In addition to formal education, seeking internships or entry-level positions with music promoters, record labels, or concert venues can provide valuable hands-on experience and networking opportunities. Learning directly from experienced tour managers can offer insights into the daily responsibilities and challenges of the role.

If you’re a tour manager aiming to enhance your market value by building your personal brand, consider enrolling in GRAMMY GO ‘s ‘ Building Your Audience for Music Professionals ‘ specialization on Coursera . This course provides essential insights into branding not only for creators but also for creative teams. In today’s industry, every professional stands to benefit from cultivating a strong personal brand. This specialization will equip you with the skills necessary to effectively promote and distinguish yourself in the competitive music business landscape.

Tour Manager Salary

One of the key factors that people consider when pursuing a career is the potential salary. For those interested in becoming tour managers in the music industry, it is important to understand the earning potential in this role.

According to , In Los Angeles, CA, the average salary for a Tour Manager is $124,177. The salary range usually varies between $103,589 and $143,528 based on factors such as education, certifications, additional skills, and years of experience in the field.

$124.177K AVG

It is worth noting that these figures represent an average, and there are opportunities for higher salaries, especially for those who work with high-profile artists. Additionally, the length and frequency of tours can also impact the overall income of a tour manager.

While the salary range is important to consider, it is essential to remember that being a tour manager offers other benefits that go beyond monetary compensation. Here are some additional advantages that come with being a tour manager:

Challenges & Rewards

Advantages & disadvantages of being a tour manager.

While the salary range is important to consider, being a tour manager in the music industry comes with its own unique set of challenges and rewards. Let’s take a closer look at the advantages and disadvantages of pursuing a career as a tour manager.


  • Travel Opportunities : One of the most exciting aspects of being a tour manager is the chance to travel to different cities and countries. Tour managers get to explore new places, experience different cultures, and create unforgettable memories along the way.
  • Networking Opportunities : Tour managers have the opportunity to connect with various industry professionals, including artists, promoters, agents, and venue managers. These connections can open doors to future opportunities and collaborations.
  • Job Security : The demand for talented and experienced tour managers is high in the music industry. With the continuous growth of live music events and tours, tour managers can enjoy a stable and secure career.
  • Variety of Responsibilities : As a tour manager, no two days are the same. From coordinating logistics to managing finances and ensuring artist well-being, tour managers have a wide range of responsibilities that keep them engaged and challenged.


  • Long Hours and Workloads : Tour managers often work long and irregular hours. They are responsible for overseeing every aspect of the tour, from planning and logistics to problem-solving and troubleshooting. This can result in extended workdays and periods of high stress.
  • Constant Travel : While travel can be exciting, it can also be physically and mentally demanding for tour managers. Constantly being on the road and away from home can lead to fatigue and a lack of personal time.
  • High-pressure Environment : Tour managers are responsible for ensuring that everything runs smoothly during the tour. From managing unexpected challenges to dealing with last-minute changes, tour managers need to thrive in a high-pressure environment and think quickly on their feet.
  • Limited Personal Life : Due to the nature of their work, tour managers may have limited time for personal relationships and hobbies. The demanding schedule and constant travel can make it challenging to maintain a healthy work-life balance.

Overall, being a tour manager can offer a rewarding and fulfilling career in the music industry. However, it’s important to weigh the advantages and disadvantages before pursuing this path. If you thrive in a fast-paced and high-pressure environment, enjoy traveling, and have a passion for music and live events, becoming a tour manager can be an exciting and fulfilling choice.

Tools & Equipment

Tour managers rely on a range of tools and equipment to effectively execute their responsibilities and ensure smooth operations during a tour. From planning and logistics to financial management and artist well-being, these tools help streamline processes and enhance efficiency. Here are some of the key tools and equipment that tour managers utilize:

  • Project Management Software : Tour managers often use specialized software designed for collaboration and project management. These platforms offer features including budget tracking and task management. With these tools, tour managers can keep track of important details, communicate with team members, and stay organized throughout the tour.
  • Communication Devices : Effective communication is crucial for a tour manager’s success. They rely on devices such as smartphones, walkie-talkies, and two-way radios to stay connected with the entire team, including crew members, artists, vendors, and venue staff. These tools enable quick and seamless communication, allowing tour managers to address issues promptly and coordinate operations effectively.
  • Financial Management Tools : Managing budgets and expenses is an essential part of a tour manager’s role. They use financial management tools, such as accounting software or spreadsheets, to track costs, manage invoices, and evaluate financial performance. These tools help tour managers ensure that expenses are within the allocated budget and provide accurate financial reports to the artist and management team.
  • Travel and Accommodation Resources : Tour managers and their teams handle the logistics of travel and accommodation for the entire touring party. They rely on online booking platforms, travel agencies, and hotel reservation systems to secure transportation arrangements, hotel accommodations, and other travel-related services. These resources help tour managers ensure that all logistical arrangements are in place, ensuring a comfortable and efficient experience for everyone involved.
  • Emergency and Safety Equipment : Safety is a top priority for tour managers, and they are responsible for preparing for emergencies or unforeseen situations. They carry first aid kits, emergency contact lists, and other safety equipment to handle medical emergencies, accidents, or other crises that may arise during the tour. Having the necessary equipment readily available allows tour managers to respond promptly and effectively in challenging situations.

By leveraging these tools and equipment, tour managers can navigate the complexities of tour management with ease. These resources enable them to stay organized, communicate effectively, manage finances, and address any issues that may arise during the tour.

Famous Tour Managers

Frequently asked questions, who employs a tour manager.

Tour managers are hired by booking agents or artist managers to organize logistics, personnel, communications, and schedules for concert tours.

What is the difference between a manager and a tour manager?

A tour manager plans and ensures smooth tours, while a business manager handles overall career and business affairs of an artist or band.

What is the job outlook for a tour manager?

Tour manager jobs are in demand, with a projected 8% growth from 2018 to 2028 in the United States.

What is the daily life of a tour manager?

Tour managers handle travel plans, venue coordination, financial management, media interactions, and local services at each tour stop to ensure smooth operations.

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Red Light Management

Tour marketing manager (nashville), june 4, 2024.

Primary duties include developing, implementing and evaluating marketing and ticketing strategies focused on a variety of audiences with a primary goal of selling tickets and maximizing marketing budgets. Working with managers, agents, ticketing vendors and national and local marketing individuals to build timelines, organize & execute artist specific marketing including but not limited to digital, print, radio, tv and outdoor.

This position is based in Nashville, TN.


  • Oversee event marketing budgets
  • Establish announce & on sale dates and send weekly calendar updates to all team members
  • Communicate with managers, agents, promoters and ticketing personnel
  • Direct & oversee the development & implementation of tour creative materials
  • Work with digital team for online marketing initiatives, social media & email campaigns as they relate to the tour
  • Track local & national media demonstrating value of paid, promotional, and PR tactics for end of tour sponsor recaps
  • Direct and plan promotional projects in sync with PR efforts to maximize exposure for the tour nationally and in local markets.
  • Coordinate fulfillment of sponsor requirements as they relate to the tour
  • Create marketing & ticketing letters for each tour
  • Coordinate presale and on sale timelines and communicate to appropriate parties
  • Review ticket counts daily and address markets which need attention
  • Review holds routinely to ensure availability and to maximize sales potential


  • Previous experience in marketing live entertainment
  • Excellent organization & communication skills
  • Ability to prioritize and multi-task efficiently
  • Solid knowledge of market and media buying, planning, digital marketing & social media marketing
  • Ability to establish and maintain effective working relationships with managers, agents, promoters and ticketing vendors as well as local marketing and ticketing teams
  • Ability to plan, organize, and oversee the implementation of advertising, promotion, and publicity programs
  • Ability to work long, irregular hours as needed
  • Ability to work with limited supervision and with multiple individuals in a fast paced environment

Please submit cover letter and resume to [email protected]

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Responsibilities, requirements, salary ranges for travel agency marketing managers, similar roles to travel agency marketing manager, get more travel agency marketing manager job description inspiration, hire better, more affordable marketers, travel agency marketing manager job description template.

We’re looking for a Travel Agency Marketing Manager to discover our target audience’s pain points and plan advertising strategies in accordance with the data obtained.

You will be responsible for choosing the best advertising channels, creating short- and long-term marketing plans, collaborating with the rest of the Marketing team to discover the best strategy implementation methods, tracking the success of our marketing campaigns, and reporting to the Director of Marketing.

Occasionally, you will organize promotional events and design loyalty programs.

Our ideal Travel Agency Marketing Manager candidate has an educational background in Marketing, Business, or Communications and [x] years of experience working as a Marketing Manager. Experience working in Tourism is a plus.

  • Participate in the development of annual marketing strategies
  • Choose the best advertising channels for different marketing projects
  • Determine project priority and participate in the creation of marketing collateral
  • Improve existing marketing strategies by tracking KPIs and adjusting departmental processes accordingly
  • Create or assign someone to create supporting documentation for strategy implementation
  • Develop a success-tracking system
  • Analyze reports from lower-level Managers and present them to the Director of Marketing
  • Bachelor’s in Business or Communications
  • [x] years of experience in the Marketing industry
  • Tourism Marketing experience is preferred
  • Experience with CRM (Zoho, LeadSqared, Kapture Travel), booking (PHPTravels, Bookinglayer), accounting (Xero, Travelworks, OnlineInvoices), and tour and itinerary building (Trip Creator, Tourwriter) software
  • Communication, interpersonal, and leadership skills

Salaries for Travel Agency Marketing Managers depend on various factors, such as their expertise, educational level, scope of work, and company size and location.

According to Glassdoor , Travel Agency Marketing Managers earn the following amounts across the United States:

If you copy a job description template without tailoring it to the type of employee you need, you’re bound to receive hundreds of applications from unqualified candidates. To save time and money and hire the best Travel Agency Marketing Manager, you should write a detailed job description that includes all the requirements and responsibilities you can think of.

Don’t forget to add the benefits your company offers in your job ads since they can also make or break the deal for some candidates.

A Tourism Marketing Manager is not the same as a Travel Agency Marketing Manager since the former has a broader scope of work and promotes city/state/county tourism.

If you’re not looking for a Travel Agency Marketing Manager or want to expand your team further, check out these similar roles and our job description templates for them:

  • Marketing Manager
  • Tourism Marketing Manager
  • Marketing Campaign Manager
  • Marketing Traffic Manager
  • Market Development Manager
  • Customer Marketing Manager
  • Market Research Manager
  • Marketing Communications Manager
  • Performance Marketing Manager
  • Marketing Analytics Manager
  • Direct Marketing Manager
  • Marketing Operations Manager

If you’re not sure what to include in your Travel Agency Marketing Manager job ad, you can get inspired by looking at ones meant for general Marketing Managers and then add industry-related experience and requirements in yours. Some of the best places to find such job description examples are:

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Tour Manager Job Description [Updated for 2024]

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In the world of tourism, the importance of tour managers has never been more significant.

As travel and tourism evolve, so does the need for skilled individuals who can plan, manage, and enhance our travel experiences.

But what exactly is expected from a tour manager?

Whether you are:

  • A job seeker trying to understand the core responsibilities of this role,
  • A hiring manager outlining the perfect candidate,
  • Or simply fascinated by the dynamics of the travel industry,

You’re in the right place.

Today, we’re presenting a fully adaptable tour manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Tour Manager Duties and Responsibilities

Tour Managers oversee and coordinate all aspects of travel for a specific group or individual, providing a seamless and enjoyable experience.

They handle everything from logistical planning to the on-ground management of the tour.

Their responsibilities include:

  • Planning, organizing, and conducting long distance travel, tours, and activities for groups or individuals
  • Coordinating travel logistics, including transportation, accommodation, dining, and entertainment
  • Communicating with travel agents, airlines, hotels, and local travel service providers to ensure smooth travel arrangements
  • Providing detailed itineraries and travel information to tourists, ensuring they are informed about their trip details and schedules
  • Handling unforeseen problems and complaints and determining eligibility for money returns
  • Ensuring the safety and satisfaction of all travelers by attending to their needs and resolving any conflicts or issues that arise
  • Overseeing the financial aspects of the tour, including budget planning and expenses tracking
  • Conducting educational or informative talks about the tour destination, including historical, cultural, or scientific insights
  • Maintaining a strong professional relationship with vendors and service providers

Tour Manager Job Description Template

We are seeking a detail-oriented and organized Tour Manager to plan, organize and execute tours.

Your responsibilities will include coordinating transportation and accommodations, managing staff, and handling any issues or emergencies that arise.

You will also manage the tour budget, keep detailed financial records, and negotiate contracts with vendors and suppliers.

Our ideal candidate is an excellent problem solver with a deep understanding of event planning and logistics.

You should also have strong leadership skills and be able to handle stressful situations with grace and professionalism.

Ultimately, the role of the Tour Manager is to ensure all tours run smoothly and guests have a memorable and enjoyable experience.


  • Plan and organize tours, including transportation and accommodations
  • Manage tour staff and coordinate their schedules
  • Handle any issues or emergencies that arise during the tour
  • Manage the tour budget and keep detailed financial records
  • Negotiate contracts with vendors and suppliers
  • Ensure all guests have a positive and memorable experience
  • Handle all logistics and operational details of the tour
  • Communicate effectively with staff, vendors, and guests
  • Adhere to all company policies and regulations


  • Proven work experience as a Tour Manager or similar role
  • Excellent problem-solving and leadership skills
  • Strong organizational and planning skills
  • Ability to handle stressful situations with grace and professionalism
  • Knowledge of budgeting, bookkeeping and reporting
  • Proficiency in MS Office and tour management software
  • Excellent communication and negotiation skills
  • Availability to travel as needed
  • Relevant certification or degree in Tourism or Hospitality is preferred
  • Travel allowance
  • Health insurance
  • Paid time off
  • Retirement plan
  • Professional development opportunities

Additional Information

  • Job Title: Tour Manager
  • Work Environment: Varies based on tour. Travel is required.
  • Reporting Structure: Reports to the Director of Operations.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $50,000 minimum to $80,000 maximum
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Tour Manager Do?

Tour Managers are responsible for coordinating and organizing tours across different locations for a group of travelers.

They may work for travel agencies, hospitality companies, or may be self-employed.

Their primary role involves planning detailed itineraries, selecting suitable transportation and accommodation, arranging tickets for various destinations, and ensuring that the tour stays within the budget.

Tour Managers also accompany the group throughout the tour to manage any issues that may arise.

They serve as a bridge between the tour group and various service providers such as hotels, restaurants, and local attractions.

They are often tasked with providing information about various destinations, narrating historical or cultural facts, and managing any emergencies or unexpected situations that might occur during the tour.

Their main goal is to ensure the tour operates smoothly, and that the tourists have a memorable, enjoyable, and safe travel experience.

In addition, Tour Managers may also be responsible for marketing and selling tour packages, negotiating with service providers, and handling administrative tasks such as booking confirmations and payment processing.

Tour Manager Qualifications and Skills

A proficient Tour Manager should have a variety of skills and qualifications to ensure smooth and successful travel experiences, such as:

  • Excellent organizational skills to plan and implement tour schedules, manage accommodations, and arrange for transportation
  • Strong communication skills to clearly convey information about travel plans, tour details, and cultural norms to tourists
  • Interpersonal skills to interact effectively with a diverse group of tourists, build rapport, and handle any interpersonal issues that might arise
  • Problem-solving skills to identify and address any issues or challenges that might arise during the tour, such as changes in schedule, transportation issues, or tourist complaints
  • Knowledge of the tourism industry and various travel destinations to provide insightful and enjoyable experiences for tourists
  • Customer service skills to ensure that tourists feel valued and satisfied with their tour experiences
  • Crisis management skills to handle emergencies or unexpected events in a calm and efficient manner
  • Physical stamina as the job may require long hours of standing, walking, or traveling

Tour Manager Experience Requirements

Tour Managers typically have a background in tourism, hospitality, or a related field, often obtained through a degree program or relevant coursework.

This provides them with foundational knowledge in travel coordination, logistics, and customer service.

In terms of practical experience, entry-level tour manager candidates often have 1 to 2 years of experience in the travel or hospitality industry.

This could be through internships, part-time roles, or full-time positions such as tour guide, travel agent, or hotel staff.

Candidates with 3 to 5 years of experience usually have more in-depth knowledge of travel planning, coordination, and customer service.

They may have previously worked in roles such as travel consultant, events coordinator, or even as an assistant tour manager.

Those with more than 5 years of experience typically have solid leadership and management skills, often gained through roles that required team supervision, crisis management, and strategic decision-making.

These candidates are often ready for more challenging roles as a Senior Tour Manager or Director of Tours.

In addition to the years of experience, fluency in multiple languages, excellent communication skills, and a passion for travel are often highly desirable traits for a Tour Manager.

Tour Manager Education and Training Requirements

Tour Managers usually have a bachelor’s degree in Tourism, Hospitality Management or a related field.

They need to have extensive knowledge of various travel destinations, the tourism industry, and customer service skills.

Some positions may also require fluency in multiple languages, especially in international tourism.

Practical experience in the travel industry, such as working for a travel agency or hotel, is often considered crucial.

This is usually obtained through internships or entry-level positions.

There are also numerous certification programs available for those wanting to specialize in specific areas of travel and tourism, such as sustainable tourism or adventure tourism.

While not necessarily required, possessing a master’s degree in Tourism or Business Management can provide an advantage, especially for those seeking leadership positions.

Continuing education and staying current with trends and developments in the tourism industry is vital for career advancement.

This may involve attending industry seminars, workshops, or related courses.

Tour Manager Salary Expectations

A Tour Manager can expect to earn an average salary of $55,000 (USD) per year.

However, the actual earnings may differ depending on the level of experience, the scale of tours managed, and the location of work.

In addition, the salary could be augmented by bonuses or commissions based on the success of the tours managed.

Tour Manager Job Description FAQs

What skills does a tour manager need.

A Tour Manager should possess strong organizational and planning skills to coordinate all aspects of a tour.

Excellent communication and people skills are also required as they need to liaise with various parties such as tour guides, travel agencies, and guests.

Good problem-solving abilities are necessary to handle any unexpected issues that may arise during the tour.

A Tour Manager should also have a good understanding of the tourism industry and destinations they manage.

Do Tour Managers need a degree?

While a degree is not strictly necessary, having a degree in travel, tourism, hospitality management, or a related field can be advantageous.

Many Tour Managers also have previous experience in the travel and tourism industry.

It is also important for a Tour Manager to have a valid driver’s license and often, knowledge of multiple languages.

What should you look for in a Tour Manager resume?

When reviewing a Tour Manager’s resume, look for previous experience in the tourism industry or in a role that required organization and coordination of events or activities.

Proficiency in multiple languages, leadership skills, and a good understanding of customer service are also important.

The resume should also reflect the individual’s passion for travel and ability to handle stressful situations.

What qualities make a good Tour Manager?

A good Tour Manager is someone who is highly organized, detail-oriented, and capable of multitasking.

They need excellent interpersonal skills to deal with diverse groups of people and should be able to handle any crisis or emergency calmly and effectively.

They should also have a passion for travel and a deep knowledge of the areas they’re overseeing.

Is it difficult to hire a Tour Manager?

Hiring a Tour Manager can be challenging as the role requires a unique blend of skills, including leadership, organization, customer service, and a broad knowledge of travel and tourism.

In addition, a good Tour Manager should have the ability to handle crisis situations, be a good problem solver, and be adaptable to changing circumstances.

As such, finding a candidate with all these qualifications can be a demanding task.

And there you have it.

Today, we’ve taken you on an insightful journey into what it truly means to be a tour manager .

Surprising, isn’t it?

It’s not just about planning trips.

It’s about orchestrating unforgettable travel experiences, one destination at a time.

With our definitive tour manager job description template and real-world examples, you’re perfectly equipped to take the plunge.

But why limit your horizons?

Explore further with our job description generator . It’s your go-to resource for precision-tailored job listings or refining your resume to perfection.

Every destination is a part of the larger journey.

Let’s craft those experiences. Together.

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The Editorial Team at is composed of certified interview coaches, seasoned HR professionals, and industry insiders. With decades of collective expertise and access to an unparalleled database of interview questions, we are dedicated to empowering job seekers. Our content meets real-time industry demands, ensuring readers receive timely, accurate, and actionable advice. We value our readers' insights and encourage feedback, corrections, and questions to maintain the highest level of accuracy and relevance.

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What Does a Tour Manager Do?

Find out what a Tour Manager does, how to get this job, salary information, and what it takes to succeed as a Tour Manager.

tour marketing manager

The Tour Manager serves as the linchpin in ensuring the smooth operation of tours, from planning stages through to execution. This role encompasses a broad spectrum of responsibilities, including logistical coordination, financial management, and acting as a point of contact for both the touring party and external entities. By maintaining a clear line of communication and addressing any arising issues promptly, the Tour Manager ensures that each aspect of the tour aligns with the overarching goals and expectations. Their expertise not only in planning but also in problem-solving facilitates a seamless experience for all involved, making them an indispensable part of any touring team.

Tour Manager Job Duties

  • Coordinate travel logistics, including booking flights, arranging ground transportation, and securing accommodations for all tour members.
  • Develop and manage the tour budget, ensuring all expenses stay within the allocated funds and handling any financial discrepancies that arise.
  • Liaise with venue managers to schedule performances, negotiate contracts, and ensure technical and rider requirements are met for each show.
  • Oversee the daily schedule, making sure all tour members are informed of the itinerary, soundcheck times, performance times, and any media commitments.
  • Handle any emergencies or unexpected issues that arise during the tour, such as medical emergencies, equipment failures, or travel disruptions.
  • Facilitate communication between the tour crew, band members, and external parties such as promoters, sponsors, and media representatives.
  • Ensure the well-being of the tour group by monitoring workloads, stress levels, and interpersonal dynamics to maintain a positive and productive environment.
  • Collect and manage merchandise sales at shows, including inventory tracking, sales reconciliation, and financial reporting to stakeholders.

Tour Manager Salary & Outlook

Factors influencing a Tour Manager’s salary include the size and popularity of the touring act, the complexity and duration of tours, the manager’s experience and proven success in the role, and the specific demands of the tour, such as international travel or managing large crews. Negotiation skills also play a crucial role.

  • Median Annual Salary: $49,350 ($23.73/hour)
  • Top 10% Annual Salary: $94,500 ($45.43/hour)

The employment of tour managers is expected to grow faster than average over the next decade.

This growth is driven by increasing global travel demand, a rising interest in unique, personalized experiences, and the expansion of the entertainment industry, requiring skilled professionals to manage tours, ensure smooth operations, and enhance visitor satisfaction across diverse cultural and geographical landscapes.

Tour Manager Job Requirements

Education: A Tour Manager typically has a diverse educational background, with many having completed some college courses, often in fields like tourism, hospitality, or business management. High school diploma holders also enter this field, leveraging subjects like geography, history, and languages. Those with Bachelor’s or Associate’s degrees usually major in travel, tourism management, or related disciplines, focusing on courses that enhance their understanding of global cultures, customer service, and logistical planning.

Experience: Tour Managers often start with varied levels of experience, ranging from none to a solid foundation of several months. Key areas of expertise include customer service, event planning, and logistics management. On-the-job training is common, allowing newcomers to learn directly from seasoned professionals. Training programs may also be available, focusing on communication skills, safety protocols, and itinerary planning. A blend of hands-on experience and formal training prepares individuals for the multifaceted responsibilities of guiding tours and ensuring guest satisfaction.

Certifications & Licenses: Certifications and licenses are not typically required for Tour Managers. However, a valid driver’s license may be necessary if driving is part of the job duties. In some regions, a Tour Guide License is required to lead tours in certain historical or protected sites. First Aid and CPR certifications are beneficial for safety reasons.

Tour Manager Skills

Itinerary Planning: Tour managers meticulously map out each step of the journey, ensuring a balance between travel logistics and engaging experiences. They coordinate transportation, accommodations, activities, and dining, while remaining adaptable to unforeseen changes or opportunities that could enhance the tour’s value.

Budget Management: Allocating funds efficiently across various aspects of a tour, from transportation to emergency expenses, is crucial for a smooth and cost-effective operation. This skill involves detailed planning and constant monitoring to adapt to unexpected changes without compromising the tour experience.

Contract Negotiation: Securing favorable terms with vendors, venues, and artists through effective negotiation ensures financial efficiency and smooth event execution. A keen eye for detail and the ability to anticipate potential challenges are essential for managing risks and maximizing opportunities.

Crisis Management: Handling unexpected events, such as sudden weather changes or health emergencies, with quick thinking and effective communication ensures minimal disruption to the itinerary. Making informed decisions under pressure is critical for protecting the travelers’ experience and the tour company’s reputation.

Artist Liaison: Smooth communication and coordination between artists and venue staff are achieved through diplomacy and problem-solving. Planning and executing all logistical aspects of the artist’s needs, from accommodation to technical requirements, are vital for a seamless performance experience.

Merchandise Logistics: Coordinating the transportation, storage, and sale of band merchandise at various tour stops requires attention to detail and organizational skills. Ensuring products are available at the right place and time maximizes revenue opportunities while minimizing logistical challenges.

Tour Manager Work Environment

A Tour Manager’s work environment is dynamic, often changing with each tour location. Their workspace is wherever the tour is, from buses and vans to hotels and backstage areas at venues. They rely heavily on mobile devices and laptops to stay organized, communicate with team members, and handle logistics.

Work hours are irregular, with evenings, weekends, and holidays being common times for events. This necessitates a flexible approach to personal time and a wardrobe that can transition from casual during travel to professional at events.

The social environment is team-oriented, with a strong emphasis on collaboration and communication. Tour Managers frequently interact with a wide range of individuals including artists, venue staff, and fans, requiring excellent interpersonal skills.

Travel is a significant component, leading to a high-paced work environment that can be both exciting and exhausting. Despite the challenges, the role offers unique experiences and opportunities for professional growth within the entertainment industry.

Advancement Prospects

Tour Managers can advance their careers by transitioning into roles with larger tour companies or artists, aiming for positions that handle more prestigious and high-profile tours. This often involves taking on international tours, which require a deeper understanding of global logistics and cultural nuances.

Another path is moving into tour planning and strategy, focusing on the design and execution of tours from a higher-level perspective. This could lead to roles such as Tour Director or even into event management, where skills in logistics, people management, and creativity are highly valued.

For those with a knack for the business side, advancing into tour production or becoming a Tour Producer offers a blend of financial planning, marketing, and operational management. This requires a strong understanding of budgeting, contract negotiation, and marketing strategies specific to the entertainment and tourism industries.

Achieving these advancements typically involves gaining extensive hands-on experience, building a robust portfolio of successful tours, and developing a deep network within the music, entertainment, and travel sectors. Demonstrating leadership, problem-solving skills, and the ability to manage complex projects under pressure are crucial.

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8 Underestimated Tactics for Successful Tour Marketing

Trifon Tsvetkov

Table of Content

1. optimize your pricing, 2. email is still big, 3. define the right add-ons, 4. partner with influencers, 5. get seo right, 6. review your toolset, 7. get your share of mobile bookings, 8. master multi-channel management.

Many things will change in 2021 for tour marketing.

To start with, traditional approaches like generating positive online reviews and social media will not be enough to stand out.

Even focusing on video is old news.

To make it big in 2021, you’ll need a comprehensive approach with multiple marketing activities that work together well.

Today, we’ll cover some of the best tour marketing tactics that are often neglected due to focusing on the large (and overcrowded) channels that everyone else is using.

By giving these underrated concepts more consideration, you’ll have the basis to form a comprehensive marketing strategy for the new year with multiple elements that work together like magic.

So without further ado, let’s look at 8 underestimated tactics for successful tour marketing.

Pricing is a sensitive subject.

It’s hard to make changes because it’s risky.

What if your sales drop substantially? What if people get annoyed and don’t buy from you anymore?

Here, it’s important to put your experimenter hat on.

One of the most effective ways to determine the optimal price is by surveying your customers.

You can create a free and beautiful survey with tools like Typeform .

In addition, you can use discounts to test how demand changes at lower points. You can also do special premium offers (by adding extra value) and see how that affects demand.

You can also introduce different tiers of service and then see which one is most profitable so you can focus on it. The important thing is to have a good reason for making any price changes.

Be wary of showing different prices to different customers (known as A/B testing). In many cases, this will lead to more problems than advantages .

If you’re just starting out and you don’t know how much you should charge, talk to potential customers and look at how your competition is priced.

Click to learn more about creating a successful marketing mix.

Despite the rapid growth of social media , chatbots, and search engine ads, email is still one of the most effective channels out there.

email effectiveness


For tours and activities, email is a way to reduce reliance on new customers.

Once you have a visitor’s email address, you can reach them later with targeted offers and promotions that add value so they come back and purchase from you again.

It’s also a great way to boost referrals.

You can run more effective referral programs using email so more people know about your service and ultimately buy from you.

Learn more about email marketing for leisure companies in our dedicated article on the topic.

Marketing a tour company is hard.

Getting someone to your offers pages is a big win so you should maximize the opportunity.

This is when add-ons come in (also known as cross-selling).

Customers are most receptive while they are buying so this is a great time to offer complementary products and services that provide more value.

But make sure you don’t confuse cross-selling with up-selling. The former relates to selling an additional product or service while the latter means you’re upgrading the customer to a higher tiered offer.

cross sale vs up sell

Source: TechTarget

Amazon is the biggest example here – you can often see a “Frequently bought together” highlight on the product page (see below).

amazon cross sell

So, what do you do about it? Define the right add-ons for your products and include them on your offers pages. You’re sure to bag some extra sales and get a higher ROI from your promotional efforts.

In recent years, influencer marketing has exploded.

This is especially true in the travel industry where people turn to real reviews and experiences of other folks before they make a buying decision.

Therefore, it can make a big difference when you partner with an influencer and offer them your tour or activity for free in exchange for a review.

Of course, you’ll have to provide an amazing experience for them so it can be risky. After all, if you fail to make a good impression, they could seriously harm your reputation.

So only use this tactic if you’re 100% confident you can deliver.

Getting people to your website is a big part of tour marketing.

And one of the highest leverage, long-term approaches is Search Engine Optimization (SEO).

Getting found on search engines is crucial because that’s how people acquire information these days. If they are in the consideration stage and you show up during their search, you increase the likelihood of getting a booking tremendously.

So how do you get SEO right?

There are 2 main components: your content and how you promote it.

1) Your content

It’s not enough to create your offer pages and your website description if you want good results from SEO (although these elements are important).

You also need helpful information to educate customers about your city and how they can have a great time.

2) Your promotion

Next, it’s time to promote your content.

You might ask – aren’t people supposed to find my content using search engines?

Well, yes, but they won’t until you rank on page one ( which gets almost 90% of all clicks ).

And how do you rank there? Promote your content.

The crucial thing here is acquiring backlinks from other websites that signal your site is an authority on the subject.

By combining these two elements, you will climb up Google’s rankings faster.

Most of these tips are easy to implement on their own but as the list grows larger, you might wonder “How do I get all this done when I have only 24 hours in the day?”

Well, this is where the right tools come in.

There is a variety of free and premium tools you can use to automate and speed up your promotional efforts. That’s the real leverage that can help you promote your tour company like a pro.

You can find our pick of the best marketing tools for tours and activities here.

Almost half of the global internet users browse on their phones.

mobile traffic

In addition, our data shows that over a third of tour and activity bookings are made on mobile.

sales by device

In 2021, it’s going to be more important than ever to establish and maintain a strong mobile experience.

But isn’t that expensive?

The truth is you don’t need a full-blown app – but you do need a mobile-responsive website at the very least.

Find out if your website is mobile-friendly here .

You should also pay attention to the partners and Online Travel Agencies (OTAs) you work with – how good are they with mobile? This will have a big impact on your success rate from partnerships.

Okay, we went through a bunch of underused tactics that can complement your existing initiatives.

But how do you manage all of this?

What happens when someone makes a booking over the phone, another one comes in from your website and then you have a third from an OTA?

Now, you could track everything meticulously in a spreadsheet, always staying close to your email, phone, and other channels.

But a better way is to use a dedicated online booking system to track all of your sales in one place. This way, you’ll save time for improving your products, doing more marketing, managing your resources, or lying on the beach – it’s really up to you!

Read more about creating an effective multi-channel strategy here.

As competition for people’s attention increases, marketing channels lose their effectiveness.

This is why you should look towards underused tactics to supplement your primary efforts.

Today, we looked at a variety of approaches to help you build successful tour marketing campaigns in 2021.

As we touched on multiple topics, here’s a brief summary:

  • Start by considering your price and overall position in the market.
  • Use email marketing to reduce reliance on new customers and stop grinding 24/7.
  • Introduce add-ons to your offers to maximize the impact of your promotional efforts.
  • Leverage the power of influencers that share the same audience with you.
  • Review your website to see if it’s mobile-friendly.
  • Create educational content and promote it heavily to get long-term visitors from search engines.
  • Make sure you track bookings in a single place so you don’t go crazy.
  • Finally, tie everything together with the right tools to help you build and optimize your online presence.

With that, we hope you found at least one helpful tip to boost your marketing efforts in 2021 and we wish you an amazing year ahead!

You might also like:

  • How to Market a Tour Company for Free: 7 Big Platforms You Should be on
  • 10 Ways to Promote Your Tours for Maximum Sales
  • Marketing Mix for Tour and Activity Operators

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sales and marketing manager Verified This job was posted directly by the employer on Job Bank.

Posted on July 08, 2024 by Employer details GTD VAPOR INTERNATIONAL LTD.

Job details

  • Location Surrey , BC
  • Salary $ 54.00 HOUR hourly / 40 hours per week
  • Terms of employment Permanent employment Full time
  • Day, Weekend, Overtime, Morning
  • Start date Starts as soon as possible
  • vacancies 1 vacancy
  • Source Job Bank #2991066

Various locations

  • College/CEGEP

2 years to less than 3 years


  • Hire, train, direct and motivate staff
  • Manage contracts
  • Market business services
  • Plan and control budget and expenditures
  • Advise clients on advertising or sales promotion strategies
  • Assist in the preparation of brochures, reports, newsletters and other material
  • Maintain and manage digital database
  • Consult with clients after sale to provide ongoing support

Additional information

Personal suitability.

  • Client focus
  • Team player

Who can apply to this job?

Only apply to this job if:

  • You are a Canadian citizen, a permanent or a temporary resident of Canada.
  • You have a valid Canadian work permit.

If you are not authorized to work in Canada, do not apply. The employer will not respond to your application.

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Senior Marketing Manager – Global Renal Digital Health Platform

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This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

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What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

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Vantive: A New Company Built On Our Legacy

Baxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.

At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us are driven to help improve patients’ lives worldwide. Join us as we revolutionize kidney care and other vital organ support.

*Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.

About Baxter’s Global Renal Business Unit

Baxter is focused on providing chronic renal patients with the best possible life by elevating the standards of care across all therapeutic options, whether that be in-center or home care. Baxter is committed to addressing the individual needs of patients by supporting greater access to innovative renal care products, therapies, services, and support globally.

Your Role at Baxter

Powered by Sharesource among other cutting-edge digital health offerings, Baxter’s Digital Health Marketing organization in the Renal Care Global Business Unit is central to our innovation agenda. This role will be an integral part of our journey to deliver a digital health ecosystem that empowers dialysis patients and providers to fully realize the potential of home peritoneal dialysis therapies.

Baxter's long history of creating/driving establishment of all dialysis standards of care worldwide is expanding now with Sharesource - the first major remote patient monitoring/management platform for the care of patients on peritoneal dialysis therapy

Digital health is a key growth platform for Renal care, as well as for Baxter overall. This role is central in continuing to drive/develop our leadership in this space.

You’ll join a team that has recently won the Global Baxter Chairman’s award for Innovation, and has produced several patents

A great/unique career opportunity to see product from concept through to field (90 countries), be a key player in Healthcare’s digital transformation and positively impact both change and lives on a global basis

What You'll be Doing

Take on a leadership role in formulating and assessing white-space, exploratory and new product development opportunities.  Develop data-driven market assessments, business cases and product concepts to mature ideas through the pipeline.

Lead the launch readiness efforts for digital solutions and services that lead to workflow efficiencies for clinicians caring for peritoneal dialysis (PD) patients

Develop marketing plans/uncover new opportunities based on customer needs while working with other functional areas (e.g., R&D, Regulatory, Sales, Medical)

Develop launch assets, training materials, and go-to-market resources and drive launch readiness activities for regions/countries

Scope of responsibility ranges from existing product portfolio/line extensions to concept/introduction of new product lines, including workflow/interoperability solutions that connect clinical information systems to the suite of developing digital tools in the Sharesource portfolio. 

What You'll Bring

BS/BA degree. MBA strongly preferred.

3-6 years of experience in marketing; previous marketing experience within the healthcare or pharmaceutical industry required.

Experience with EMR data integration solutions or services

Must be skilled in communication, managing in a matrix, negotiation, and strong executive presence

Proven experience in early-stage innovation in the digital health space using customer-centric concept development approaches (agile, lean start-up, user centered design, minimum loveable products)

Demonstrated success with preparing regions/markets for launch, including assessment of business cases, development of promotional and training launch assets, and conducting training sessions and launch readiness reviews

Solid/demonstrated ability to understand market trends, financial data, and customer needs and assess competitive intelligence data

Proven skills in messaging, branding, creative product/program development, portfolio marketing, go-to-marketing planning and preparedness, training delivery and software/digital pricing models

Strong results orientation with solid financial/business acumen

Demonstrated success in collaborating with cross-functional and global stakeholders, including negotiation, influence, and setting a standard for marketing and launch excellence.

Proven track record in successfully launching new products globally and managing projects to successful completion.

Strong understanding of sales processes, account management and commercial excellence.

Prior experience in shaping evidence generation strategies or dissemination of clinical evidence as a part of commercial marketing and marketing campaigns.

Experience in renal replacement therapies or similar product/therapy marketing and sales is highly valued

Demonstrated successes in product management and therapy marketing strongly preferred, preferably with some prior experience in software applications in healthcare or in the consumer healthcare space

Proven success in working with teams globally is strongly preferred.

Prior education or experience in software product management, computer science or other technical field using computers or IT is preferred – or experience in product management of a technology portfolio or product.

Prior experience in a chronic disease space, or specifically in dialysis, is highly valued

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $136,000 to $187,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position may also be eligible for discretionary bonuses. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

The successful candidate for this job may be required to verify that he or she has been vaccinated against COVID-19, subject to reasonable accommodations for individuals with medical conditions or religious beliefs that prevent vaccination, and in accordance with applicable law.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic. EEO is the Law  EEO is the law - Poster Supplement Pay Transparency Policy

Reasonable Accommodations Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice .

tour marketing manager

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role.


Meet Bethany, Marketing Director in the United States

I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family.


Meet Claire, Marketing Manager in Singapore

In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively.


Meet Sara, EMEA Digital Health Project Leader in Portugal

As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter.


We're grateful for your interest in a career with Baxter, and would like to get to know you. Joining our Talent Community is a great way to stay connected, learn more about Baxter, and help our recruiters find you if there's an opportunity that aligns with your background, skills and interests.

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Our Proposed Separation

Our Proposed Separation

We plan to separate our Kidney Care Global Business Segment from Baxter to become a separate company. Discover what this means for you.

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Coldplay Settles Lawsuit Filed by Former Manager Dave Holmes Over Contractual Dispute

By K.J. Yossman

K.J. Yossman

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coldplay glastonbury

Coldplay has settled its lawsuit with former manager Dave Holmes, court documents show.

A judge approved a settlement agreement between the parties in May, with the terms remaining confidential. Both parties have agreed to bear their own costs.

As Variety exclusively reported last year, Holmes – the band’s manager of 22 years – filed suit against frontman Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman and drummer Will Champion over a contractual dispute.

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Although the settlement is not being made public, according to The Sun, Coldplay has agreed to pay Holmes a seven-figure sum.

The band has apparently already put the legal battle behind it, taking to the Glastonbury stage last week where the group was joined on stage by legendary “Back to the Future” actor Michael J. Fox on guitar.

“The main reason we’re in a band is because of ‘Back to the Future,’” Coldplay frontman Chris Martin said after the performance. “So thank you to Michael, our hero.”

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    1,978 Tour Marketing Manager jobs available on Apply to Social Media Manager, Marketing Manager, Event Manager and more!

  4. Tourism Marketing Manager Job Description

    Tourism Marketing Manager Job Description Template. We are looking for a Tourism Marketing Manager to manage tour packages for our clients.As the Tourism Marketing Manager, you will be responsible for making and executing our digital marketing/advertising plans and campaigns with the aim of attracting high-potential tourists.. To be successful in this role, you must have outstanding marketing ...

  5. Tour Manager Marketing jobs

    Sales Manager. Green Courte Residential Holdings LLC. Davisburg, MI 48350. $36,000 - $37,500 a year. Full-time. Easily apply. Display and disperse weekly incentive flyers and available offers/marketing materials.

  6. What does a Tour Marketing Manager do?

    What does a Tour Marketing Manager do? Marketing managers develop strategic marketing plans for a company and then oversee the implementation and execution of the various efforts associated with the marketing plan. This might include evaluating the results of various marketing campaigns, spearheading market research efforts, or coordinating ...

  7. Salary: Marketing Tour Manager in United States 2024

    The estimated total pay for a Tour Marketing Manager is $74,873 per year in the United States area, with an average salary of $69,139 per year. These numbers represent the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users.

  8. The Complete Guide to Becoming a Tour Manager

    According to, In Los Angeles, CA, the average salary for a Tour Manager is $124,177. The salary range usually varies between $103,589 and $143,528 based on factors such as education, certifications, additional skills, and years of experience in the field. $103.589K. $124.177K.

  9. Tour Manager Experiential Marketing jobs

    Tour Manager - Mobile Tour, West Coast. Montage Marketing Group. Washington, DC. $80,000 - $85,000 a year. Full-time. Weekends as needed + 1. Easily apply. A minimum of five to seven (5-7) years of experiential marketing program activation. Experience driving tour vehicles and managing compliant DOT records.


    TOUR MARKETING MANAGER (NASHVILLE) June 4, 2024. Primary duties include developing, implementing and evaluating marketing and ticketing strategies focused on a variety of audiences with a primary goal of selling tickets and maximizing marketing budgets. Working with managers, agents, ticketing vendors and national and local marketing ...

  11. Travel Agency Marketing Manager Job Description

    Our ideal Travel Agency Marketing Manager candidate has an educational background in Marketing, Business, or Communications and [x] years of experience working as a Marketing Manager. ... Kapture Travel), booking (PHPTravels, Bookinglayer), accounting (Xero, Travelworks, OnlineInvoices), and tour and itinerary building (Trip Creator, Tourwriter ...

  12. Tour Manager Job Description [Updated for 2024]

    Job Title: Tour Manager. Work Environment: Varies based on tour. Travel is required. Reporting Structure: Reports to the Director of Operations. Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations. Pay Range: $50,000 minimum to $80,000 maximum.

  13. What Does a Tourism Manager Do?

    Tourism Manager Job Duties. Develop and implement strategic marketing plans to attract tourists to a destination, including advertising campaigns, social media outreach, and partnerships with travel agencies. Manage the budget for tourism projects and operations, ensuring all activities are cost-effective and deliver a high return on investment ...

  14. What does a Tour Manager do? Role & Responsibilities

    What does a Tour Manager do? Event planners develop, plan, and execute a variety of both internal and external events. They oversee all aspects of event planning and management, including identifying and working with a variety of external venues/facilities, negotiating contracts with vendors, and maintaining and managing event budgets.

  15. What Does a Tour Manager Do?

    Published Feb 20, 2024. The Tour Manager serves as the linchpin in ensuring the smooth operation of tours, from planning stages through to execution. This role encompasses a broad spectrum of responsibilities, including logistical coordination, financial management, and acting as a point of contact for both the touring party and external entities.

  16. Tourism Marketing Manager Jobs USA

    Tourism & Marketing Manager. Casa Grande Chamber of Commerce and Tourism Office. Casa Grande, AZ 85122. $56,500 - $70,500 a year. Full-time. Easily apply. Develops strategic plans for tourism and market opportunities including infrastructure and marketing initiatives. Manages Tourism Department budget.

  17. 8 Underestimated Tactics for Successful Tour Marketing

    6. Review your toolset. 7. Get your share of mobile bookings. 8. Master multi-channel management. Many things will change in 2021 for tour marketing. To start with, traditional approaches like generating positive online reviews and social media will not be enough to stand out. Even focusing on video is old news.

  18. sales and marketing manager

    sales and marketing manager Verified This job was posted directly by the employer on Job Bank. Posted on July 08, 2024 by Employer details GTD VAPOR INTERNATIONAL LTD. Job details Education: College/CEGEP. Tasks: Hire, train, direct and motivate staff. Manage contracts. Market business services. Plan and control budget and expenditures.

  19. Senior Marketing Manager

    Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India. Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns.

  20. Coldplay Settle Lawsuit Filed by Former Manager Dave Holmes

    Coldplay have settled their lawsuit with former manager Dave Holmes, court documents show. A judge approved a settlement agreement between the parties in May, with the terms remaining confidential.

  21. Tour Manager Jobs, Employment

    Tour Manager. Samay Consulting, Inc. Remote. $63,737.60 - $72,060.33 a year. Full-time. Monday to Friday + 8. Easily apply. On tour, you will work closely with the Attraction Manager and the merchandise manager who will also report to the Tour Operations Director. Active 3 days ago ·.

  22. Angela Rayner wears outfits from Blairite power couple's fashion firm

    The Deputy Prime Minister is clearly a fan of ME+EM, founded by Clare Hornby, the wife of New Labour's former marketing chief Deputy Prime Minister Angela Rayner wears a cap sleeve midi dress by ...

  23. How To Become a Tour Manager in 5 Steps

    Here are the basic steps you can take to become a tour manager: 1. Pursue relevant education. Some employers may require a bachelor's degree, while others need only a high school diploma or certificate. Most employers prefer a degree in business management, music, communication, marketing, entrepreneurship or a related area.