germany tourism industry

Tourism Industry in Germany

The tourism industry in Germany plays a significant role in the country’s economy , and with good reason. Visitors are drawn to Germany’s diverse range of attractions, from its rich cultural heritage to its stunning natural landscapes. As one of the most visited countries in Europe, Germany boasts a wealth of top tourist destinations that are popular with both domestic and international visitors.

In this article, we will explore the various facets of Germany’s tourism industry. From the top tourist destinations to the government’s role in supporting the industry, we will cover it all. We will also provide information on entry-level jobs, apprenticeships , and academic programs available to those interested in pursuing a career in the industry.

Whether you are a tourist planning a trip to Germany or a professional looking to enter the tourism industry, this article will provide valuable insights into the inner workings of one of the most dynamic and vibrant industries in the world.

In this article

Germany’s Top Tourist Destinations

Germany is home to some of the most beautiful and historic tourist destinations in the world. From stunning natural landscapes to captivating cultural landmarks, there is something for everyone in this fascinating country.

Berlin is the bustling capital city of Germany and is a must-see destination for history lovers. Visitors can explore the iconic Berlin Wall, visit the famous Brandenburg Gate, and learn about the city’s complex history at the Berlin Wall Memorial and Checkpoint Charlie Museum. The city is also renowned for its vibrant nightlife and cultural scene, with numerous galleries, museums, and theaters to explore.

Munich is the heart of Bavaria and is known for its stunning architecture, rich culture, and world-famous Oktoberfest celebrations. Visitors can explore the historic Marienplatz square, visit the grand Nymphenburg Palace, and take a stroll through the tranquil English Garden. The city is also renowned for its delicious cuisine, with plenty of traditional beer halls and restaurants serving up local specialties.

3. The Black Forest

The Black Forest is a stunning mountain range located in southwest Germany, renowned for its picturesque scenery, charming villages , and plentiful outdoor activities. Visitors can hike through the forest, take a scenic drive along the Black Forest High Road, and explore the region’s many historic castles and museums.

4. The Romantic Road

The Romantic Road is a famous tourist route that winds through southern Germany, connecting picturesque towns and villages filled with historic architecture and cultural attractions. Visitors can explore the stunning Neuschwanstein Castle, take a stroll through the charming town of Rothenburg ob der Tauber, and soak up the stunning countryside scenery along the way.

5. The Rhine Valley

The Rhine Valley is a UNESCO World Heritage site and is renowned for its stunning natural beauty, charming riverside towns, and world-famous castles. Visitors can take a relaxing boat trip down the Rhine River, explore the historic town of Rüdesheim, and visit the stunning medieval castle of Burg Eltz.

Tourism in Germany: Test your knowledge

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The History of Tourism in Germany

The history of tourism in Germany can be traced back to the 19th century, when wealthy Europeans began to visit the country for its natural beauty, spas, and cultural attractions.

The introduction of the rail system in the mid-1800s made travel to Germany more accessible, and the opening of the first German tourist office in 1902 marked the beginning of organized tourism in the country.

During the Nazi regime, tourism in Germany was used as a tool for propaganda, with many visitors coming to witness military parades and other displays of power.

After World War II, the German government worked to rebuild the tourism industry, promoting the country’s natural beauty and cultural heritage to international visitors.

Post-War Developments

In the decades that followed, the German tourism industry continued to grow, with the construction of new hotels and attractions and the expansion of transportation networks.

In the 1970s and 80s, Germany became a popular destination for cultural tourism, with visitors coming to experience the country’s rich history and artistic traditions.

Today, the tourism industry is a vital part of the German economy, with millions of visitors coming each year to explore the country’s diverse offerings.

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The Role of Government in Supporting Tourism in Germany

The German government plays a significant role in supporting and promoting the tourism industry in the country. The government’s efforts are aimed at attracting visitors from all over the world and increasing the tourism market in Germany.

Promotion of Germany as a Tourist Destination

The government actively promotes Germany as a tourist destination through various campaigns and initiatives. One such initiative is the “Destination Germany” campaign, which aims to showcase Germany’s diverse attractions and encourage people to visit the country. The government also partners with travel agencies and tour operators to promote Germany as a destination.

Investment in Infrastructure

The German government invests heavily in infrastructure development to support the tourism industry. This includes the improvement of transportation, such as modernizing airports and expanding public transportation, as well as the construction of new tourist attractions and amenities.

Financial Support for Small Businesses

The government provides financial support for small businesses in the tourism industry through various programs and grants. This support helps small businesses improve their services and facilities, making Germany a more appealing destination for tourists.

Policies and Regulations

The German government has implemented policies and regulations to ensure the sustainability and quality of the tourism industry. This includes regulations on the number of visitors allowed at certain attractions, as well as policies on environmental sustainability and cultural preservation.

Facts and figures

• Germany attracts over 48 million overnight visitors each year.
• The tourism industry accounts for 4.4% of Germany's GDP.
• Berlin is the most visited city in Germany.
• The number of international tourists visiting Germany has been increasing steadily over the years.
• The most popular tourist destinations in Germany include Munich, Hamburg, and Cologne.
• Germany has over 6,000 museums, making it a cultural hub for tourists.

Tourist Attractions in Germany

Germany boasts a diverse range of tourist attractions, from historical sites to natural wonders and cultural landmarks. Here are some of the top attractions that draw visitors from around the world:

Neuschwanstein Castle

One of the most iconic castles in Europe, Neuschwanstein Castle is located in the Bavarian Alps and was built by King Ludwig II in the 19th century. The castle served as the inspiration for Disney’s Sleeping Beauty Castle and its stunning location makes it a must-see for visitors to Germany.

The Brandenburg Gate

One of Germany’s most famous landmarks, the Brandenburg Gate is a symbol of the country’s reunification and is located in the heart of Berlin. Visitors can take in the stunning architecture and learn about the history of this iconic monument.

The Black Forest

The Black Forest is a mountainous region in southwestern Germany that’s famous for its dense forests, waterfalls, and scenic vistas. Visitors can hike, bike, or take a scenic drive through this stunning region.

The Cologne Cathedral

The Cologne Cathedral is one of the largest Gothic cathedrals in Europe and is located in the heart of Cologne. Visitors can take a guided tour to learn about the history and architecture of this stunning monument.

The Romantic Road

The Romantic Road is a picturesque route that winds through quaint little towns and medieval villages in southern Germany. Visitors can take in stunning views of the countryside and explore the charming culture of this region.

The Zugspitze

The Zugspitze is the highest mountain in Germany and offers stunning views of the surrounding landscape. Visitors can ride a cable car to the top and take in the breathtaking scenery.

The Berlin Wall

The Berlin Wall is a symbol of the Cold War and the division between East and West Germany. Visitors can explore the remnants of the wall and learn about the history of this iconic structure.

Sanssouci Palace

Sanssouci Palace is an exquisite example of rococo architecture and is located in Potsdam , just outside of Berlin. Visitors can take a guided tour of the palace and its beautiful gardens.

The Rhine River

The Rhine River is one of the most scenic rivers in Europe and runs through Germany’s picturesque wine country. Visitors can take a river cruise or explore the charming towns and villages along its banks.

Germany’s Cultural Heritage

Germany is a country with a rich cultural heritage, which has made it a popular destination for tourists from all over the world. From its art, literature, and music to its food and drink, Germany is a country that has much to offer to those interested in exploring its culture.

Germany has a long tradition of producing great artists, and many of the world’s most famous artists have called Germany home. From Renaissance masters like Albrecht Dürer and Hans Holbein the Younger to modern artists like Gerhard Richter and Anselm Kiefer, Germany has a rich artistic tradition that continues to this day.

Germany has a long and distinguished literary tradition, and its writers have made significant contributions to world literature. From the fairy tales of the Brothers Grimm to the works of Johann Wolfgang von Goethe and Thomas Mann, German literature has had a profound influence on the world of letters.

Germany is also known for its rich musical heritage, which has produced some of the world’s greatest composers. From Johann Sebastian Bach and Ludwig van Beethoven to Richard Wagner and Johann Strauss II, German music has had a profound impact on the world of classical music.

German cuisine is another important aspect of the country’s cultural heritage. From hearty stews and sausages to delicate pastries and cakes, German cuisine offers a wide range of flavors and dishes to satisfy any palate.

Overall, Germany’s cultural heritage is a significant part of what makes the country such a popular destination for tourists. Whether you are interested in art, literature, music, or food, Germany has something to offer to visitors of all tastes and interests.

Germany’s Natural Beauty

Germany is renowned for its beautiful landscapes, including both natural and man-made attractions that attract visitors from around the world.

The Black Forest, or Schwarzwald, is a mountainous region in southwest Germany known for its dense, evergreen forests and picturesque villages. The area is popular for hiking, skiing, and spa retreats, and is home to the iconic cuckoo clocks that the region is famous for.

The German Alps are a stunning range of mountains that stretch along the southern border between Germany and Austria . Visitors can enjoy skiing, hiking, and mountain biking, and experience the unique culture of the Bavarian region, including traditional dress, folk music, and hearty cuisine.

The Rhine River is one of Europe’s most important waterways, flowing through Germany, Switzerland , and the Netherlands. Along its banks, visitors can explore historic towns and castles, take river cruises, and enjoy the scenic beauty of the surrounding countryside.

The Wadden Sea

The Wadden Sea is a UNESCO World Heritage Site that stretches along the North Sea coast of Germany, the Netherlands, and Denmark. It is home to a unique ecosystem that supports a variety of wildlife, including migratory birds and seals, and visitors can explore the area on foot or by boat.

The Romantic Road is a scenic route that winds through the Bavarian region of Germany, passing through charming medieval towns and picturesque countryside. Visitors can explore historic landmarks, taste delicious local cuisine, and experience the area’s unique culture and traditions.

The German government plays a significant role in promoting and supporting the tourism industry in the country. Its policies and initiatives aim to attract visitors and boost the tourism market in Germany. Some of the ways the government supports the tourism industry include:

In addition to these policies and initiatives, the German government also provides funding and support for tourism infrastructure, including transportation and accommodation. The government recognizes the importance of the tourism industry for the country’s economy, and is committed to helping it thrive.

Tourism Statistics in Germany

The tourism industry is a significant contributor to the German economy. In 2019, Germany welcomed over 90 million international and domestic visitors, who spent a total of 293 billion euros. The industry also generates over 3 million jobs in the country.

The COVID-19 pandemic had a significant impact on the tourism industry in Germany, as it did worldwide. In 2020, the number of visitors to Germany decreased by 61% compared to the previous year, and spending decreased by 63%. However, the German government has implemented measures to support the industry during this challenging time, such as financial aid for tourism businesses and campaigns to promote domestic tourism.

Despite the challenges posed by the COVID-19 pandemic, the German tourism industry remains resilient and is expected to recover. The industry’s long-term prospects remain positive, and the government’s commitment to supporting it bodes well for its future growth.

Entry-Level Jobs in the Tourism Industry

There are a variety of entry-level jobs available in the tourism industry in Germany. These positions provide an opportunity to gain valuable experience and start building a career in the industry.

Some common entry-level jobs in the tourism industry include:

• Hotel Receptionist
• Travel Agent
• Event Coordinator
• Restaurant Server

Many of these positions require strong communication and customer service skills , as well as a love for travel and an interest in the tourism industry. Some may also require foreign language proficiency, such as fluency in English or other commonly spoken languages.

Entry-level jobs in the tourism industry can provide a stepping stone to more advanced positions and management roles. They offer the opportunity to gain experience in a variety of areas, including customer service, marketing , and event planning.

Requirements for Entry-Level Jobs in the Tourism Industry

The requirements for entry-level jobs in the tourism industry may vary depending on the specific position and employer. However, some common requirements include:

Additionally, some entry-level positions in the tourism industry may require specific education or certifications. For example, tour guides may need to complete a training program or obtain a license in order to provide tours in certain areas.

Apprenticeships in the Tourism Industry

Apprenticeships are a highly valued component of Germany’s education system, and they play an important role in training individuals for careers in various industries, including tourism. For those interested in pursuing a career in the tourism industry, apprenticeships can provide valuable on-the-job training and experience.

Benefits of Apprenticeships

Apprenticeships offer numerous benefits to both employers and apprentices. For employers, apprenticeships provide an opportunity to train individuals to meet their specific needs and requirements. For apprentices, apprenticeships offer a chance to gain valuable skills and experience while earning a salary .

In addition to on-the-job training, apprenticeships may also include classroom instruction. This combination of hands-on learning and classroom education is known as dual vocational training .

Apprenticeship Programs in the Tourism Industry

There are numerous apprenticeship programs available for individuals interested in pursuing a career in the tourism industry. These programs generally last two to three years and include both on-the-job training and classroom instruction.

Requirements for Apprenticeships

The requirements for apprenticeships in the tourism industry may vary depending on the program and the employer. However, most programs require applicants to have completed at least a secondary school education and to have a strong interest in the tourism and hospitality industry.

Additionally, apprenticeships may require applicants to have certain skills or abilities, such as foreign language proficiency, customer service skills, or a willingness to work flexible schedules.

Career Paths for Apprenticeship Graduates

Upon completion of an apprenticeship program in the tourism industry, graduates may pursue a variety of career paths. Some may choose to continue working for their apprenticeship employer , while others may seek employment with other tourism-related businesses.

Career paths may include positions such as hotel manager, tour guide, event planner, or restaurant owner. With additional education and experience, apprenticeship graduates may also pursue leadership positions within the tourism industry.

Dual Studies in the Tourism Industry

Dual studies programs offer a unique opportunity for students to combine academic study with practical experience in the tourism industry. These programs typically involve a combination of classroom learning and on-the-job training, allowing students to develop both theoretical knowledge and practical skills.

Benefits of Dual Studies

There are many benefits to pursuing a dual studies program in the tourism industry. For one, students gain valuable work experience that can help set them apart from other job candidates after graduation. Additionally, dual studies programs often allow students to develop a network of industry contacts, which can be helpful in securing job opportunities later on.

Another advantage of dual studies is that students can apply what they learn in the classroom to real-world situations, deepening their understanding of theoretical concepts and gaining practical skills that can be applied in a range of settings. Finally, dual studies programs often include the opportunity to earn a salary while studying, which can help offset the cost of tuition and living expenses.

Dual Studies Programs in Germany

There are a wide range of dual studies programs available in Germany for students interested in pursuing a career in the tourism industry. Some of the top programs include:

These programs offer a range of specializations, including event management, hospitality, and tourism marketing. Students interested in pursuing a dual studies program should speak with an academic advisor to learn more about available options and determine which program is the best fit for their interests and career goals.

Studying Tourism in Germany

If you’re interested in pursuing a career in the tourism industry in Germany, there are various academic programs available to help you gain the necessary knowledge and skills. Here’s an overview of some of the options:

Bachelor’s Degree Programs

Many universities in Germany offer bachelor’s degree programs in tourism management, which typically take three to four years to complete. Some programs may also include opportunities for internships or study abroad experiences. Examples of universities that offer tourism management programs in Germany include:

Master’s Degree Programs

For those looking to further their education, there are also numerous master’s degree programs in tourism management available in Germany. These programs typically take two years to complete and may require applicants to have a bachelor’s degree in a related field. Examples of universities that offer tourism management master’s programs in Germany include:

Specialized Schools

In addition to universities, there are also specialized schools that offer programs in tourism and hospitality management. These programs may be shorter in duration than traditional bachelor’s or master’s degree programs and may focus on practical skills and experiences. Examples of specialized schools in Germany include:

• International School of Management (ISM) – offers bachelor’s and master’s programs in tourism and hospitality management
• European Travel College (ETC) – offers a one-year diploma program in international tourism management
• Hotelfachschule Berlin – offers a two-year program in hotel and tourism management

Applying for Jobs in the German Tourism Industry

Applying for jobs in the tourism industry in Germany can be a competitive process, but with the right preparation and approach, you can increase your chances of success. Here are some tips to help you navigate the job application process:

1. Tailor your resume and cover letter to the job: Take the time to customize your application materials to the specific job you are applying for. Highlight relevant experience and skills that match the job requirements.

2. Research the company: Before applying, make sure to research the company and the role you are interested in. This will help you understand the job requirements and tailor your application accordingly.

3. Network: Building relationships with industry professionals can be a valuable asset in your job search. Attend industry events, connect with people on LinkedIn, and consider joining professional organizations.

4. Be prepared for interviews: If you are invited for an interview, make sure you are well-prepared. Research the company, practice answering common interview questions, and have a clear understanding of your own strengths and weaknesses.

5. Consider internships or volunteering : If you are just starting out in the tourism industry, consider applying for internships or volunteer positions. This can help you gain valuable experience and make connections in the industry.

Future of the Tourism Industry in Germany

The future of the tourism industry in Germany looks promising, with continued growth expected in the coming years. The country’s strong economy, diverse range of attractions, and excellent infrastructure all contribute to its appeal as a travel destination.

One trend that is expected to play a significant role in the future of tourism in Germany is sustainable travel. As more travelers become aware of the impact of their travel choices on the environment, there is a growing demand for eco-friendly options that minimize carbon footprints and support local communities.

In response to this trend, many tourism businesses in Germany are adopting sustainable practices and offering eco-friendly options for travelers. This includes everything from sustainable accommodations and transportation to environmentally conscious tours and activities.

Another trend that is expected to shape the future of tourism in Germany is the rise of technology . As more travelers rely on mobile devices and online platforms to plan and book their trips, there is a growing demand for digital services that offer personalized experiences and seamless booking processes.

To stay competitive in this rapidly evolving landscape, tourism businesses in Germany will need to invest in technology and offer innovative digital solutions that meet the needs of today’s tech-savvy travelers.

Finally, the tourism industry in Germany is likely to face a number of challenges in the coming years. These may include geopolitical tensions, economic instability, and changing consumer preferences, among others.

Despite these challenges, however, the tourism industry in Germany is well-positioned for continued growth and success. By staying attuned to emerging trends, investing in sustainable practices and technology, and adapting to changing conditions, tourism businesses in Germany can continue to thrive and contribute to the country’s vibrant economy.

Tourism Industry in Germany: Frequently Asked Questions

What are some popular tourist destinations in germany.

Germany offers a diverse range of attractions that draw millions of visitors each year. Some of the most popular tourist destinations include the Berlin Wall, Cologne Cathedral, Neuschwanstein Castle, and the Bavarian Alps.

What is the best time to visit Germany?

The best time to visit Germany depends on your interests and preferences. The summer months (June to August) offer warm temperatures and outdoor festivals, while the winter months (December to February) provide opportunities for winter sports and Christmas markets . Spring (March to May) and fall (September to November) offer milder weather and fewer crowds.

What types of food can I expect to find in Germany?

Germany is famous for its hearty cuisine, including dishes such as bratwurst, sauerkraut, and schnitzel. However, there are also many vegetarian and international options available, and Germany is also known for its beer and wine.

How can I find job opportunities in the German tourism industry?

There are many job opportunities available in the German tourism industry, and many require fluency in German as well as English. You can search for jobs online, through travel agencies, or by contacting tourism companies directly. Networking and internships can also be helpful for finding job opportunities.

What are some challenges facing the German tourism industry?

Like many industries, the tourism industry in Germany has been impacted by the COVID-19 pandemic. Climate change, sustainability, and overtourism are also important issues facing the industry. However, the German government and tourism industry leaders are working to address these challenges and promote sustainable tourism practices.

Is it easy to travel around Germany?

Yes, Germany has an efficient and comprehensive public transportation system, including trains, buses, and trams. Rental cars and bicycles are also popular options for exploring the country. English is widely spoken, but it can be helpful to learn some basic German phrases to navigate local areas.

What are some must-see cultural attractions in Germany?

Germany has a rich cultural heritage, and there are many museums, theaters, and festivals to explore. Some popular cultural attractions include the Berlin Philharmonic, the Goethe House Museum, and the Semper Opera House in Dresden .

Aptitude Test: Personal Suitability for a Career in Tourism

In order to test your personal suitability for a career in the tourism industry, we have prepared a short aptitude test for you. Please answer the following questions based on your personal preferences and traits.

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Tourism in Germany

Tourism in Germany is big business. But why is tourism so important here and how should it be managed? Read on to find out…

Germany, with its rich history and diverse landscapes, is a prime destination for travellers worldwide. From the bustling streets of Berlin to the serene Black Forest, the country offers a unique blend of cultural and natural attractions. In this article, I aim to provide an overview of Germany’s tourism highlights, guiding visitors through its multifaceted appeal.

Geography of Germany

Germany is located in Central Europe and is bordered by nine neighbouring countries, including Denmark to the north, Poland and the Czech Republic to the east, Austria and Switzerland to the south, and France, Belgium, Luxembourg, and the Netherlands to the west. Germany’s landscape is diverse and includes low-lying areas, highlands, and mountain ranges. One of the most prominent features of Germany’s geography is the North German Plain, which stretches from the Netherlands to Poland and is characterised by rolling hills, forests, and farmland.

In the north of Germany, there are several notable bodies of water, including the North Sea and the Baltic Sea. The North Sea has a coastline that extends along Germany’s northern border, while the Baltic Sea is situated to the northeast of the country. Along the Baltic coast, there are many beautiful beaches and harbours, which are popular tourist destinations in the summer months. The country’s major port cities, such as Hamburg and Bremen, are also located in this region, due to their proximity to the North Sea.

Central Germany is characterised by numerous low mountains and hills, such as the Harz Mountains, the Thuringian Forest, and the Black Forest. This region is home to several major rivers, including the Rhine, the Moselle, and the Danube. The Rhine is one of the longest and most important rivers in Europe and is a major transport route for cargo ships. The river flows from Switzerland through Germany and the Netherlands, eventually emptying into the North Sea. Along the river, there are many picturesque towns and cities that are popular tourist destinations.

To the south of Germany, there are the Alps, which are a mountain range that stretches across several European countries, including Austria, Switzerland, France, and Italy. In Germany, the Bavarian Alps are the most prominent, with peaks reaching over 2,700 metres. The region is known for its stunning natural beauty, with numerous lakes and rivers, and is a popular destination for winter sports, including skiing and snowboarding.

Overall, Germany’s geography is diverse and includes a wide range of landscapes, from low-lying plains to high mountain ranges. The country’s position in central Europe, as well as its numerous rivers and coastlines, has made it an important transport hub, and it’s beautiful natural scenery continues to attract tourists from all over the world.

Tourism Industry in Germany

The tourism industry is an important sector of the German economy and has been growing steadily in recent years. According to statistics from the German National Tourist Board, more than 37 million visitors travelled to Germany in 2019, generating almost 90 billion euros in revenue. The tourism industry provides employment opportunities and generates income for a broad range of businesses, including hotels, restaurants, transportation companies, and cultural attractions.

Germany’s tourism industry is supported by its rich cultural heritage, stunning natural scenery, and modern infrastructure. The country is home to a multitude of historical sites, including the Brandenburg Gate, Neuschwanstein Castle, and the Berlin Wall, which attract visitors from all over the world. In addition, Germany has a thriving arts and cultural scene, with world-renowned opera houses, museums, and galleries.

Germany’s natural attractions are also a major draw for tourists. The country has hundreds of beautiful parks, gardens, and nature reserves, including the Black Forest, the Bavarian Alps, and the North Sea coast. There are many opportunities for outdoor recreational activities, such as hiking, cycling, and skiing.

The German tourism industry is also supported by the country’s excellent infrastructure, including world-class airports, modern railway systems, and well-maintained roads. This makes travel around the country convenient and efficient. In addition, Germany has an extensive network of hotels, guesthouses, and other accommodation options, ranging from budget to luxury, which cater to the needs of a diverse group of travellers.

As Germany continues to invest in its tourism infrastructure and promote its cultural, natural, and historical attractions, the tourism industry is expected to continue growing and contributing significantly to the country’s economy in the years to come. By providing visitors with high-quality experiences and services, Germany’s tourism industry has the potential to become an even more important part of the country’s economic future.

Statistics of Tourism in Germany

Now lets highlight a few ket statistics about tourism in Germany:

1 – In 2019, Germany welcomed over 89.9 million overnight visitors, making it the seventh most visited country in the world.

2 – The tourism industry in Germany generated €131 billion of revenue in 2019, accounting for 4.5% of the country’s GDP.

3 – The tourism industry in Germany employs over 3 million people, or 7.5% of the country’s workforce.

4 – The top five source markets for tourism in Germany are the Netherlands, Switzerland, the United States, the United Kingdom, and Austria.

5 – The most popular cities for tourism in Germany are Berlin, Munich, Frankfurt, Hamburg, and Cologne.

6 – In 2019, the average length of stay for visitors to Germany was 3.1 nights.

7 – The most visited tourist attractions in Germany are the Cologne Cathedral, Neuschwanstein Castle, the Berlin Wall, and Europa-Park.

8 – In 2019, approximately 35% of all overnight stays in Germany were in hotels, while 31% were in private accommodation, and 18% were in holiday homes or apartments.

9 – Germany is a popular destination for cultural tourism, with over 25,000 museums and galleries, and numerous historical sites and cultural events

10 – Germany is also a popular destination for outdoor tourism, with over 130,000 kilometres of hiking and cycling trails, numerous ski resorts, and hundreds of parks and nature reserves.

Popular Tourist Attractions in Germany

Germany boasts a vast array of tourist attractions, from historical landmarks and cultural treasures to stunning natural landscapes and beloved amusement parks. Some of the most popular tourist attractions in Germany include:

The Brandenburg Gate

As a symbol of Germany’s tumultuous past, the Brandenburg Gate is one of the most iconic landmarks in the country. Standing tall in the heart of Berlin, this neoclassical monument was built in the 18th century and has played a central role in many of Germany’s most significant political events.

Neuschwanstein Castle

Nestled in the German Alps near the town of Füssen, Neuschwanstein Castle is widely regarded as one of the most beautiful castles in Europe. Built in the 19th century by King Ludwig II of Bavaria, the castle’s enchanting design and fairy-tale setting are sure to leave visitors spellbound.

Europa-Park

Located in Rust, Europa-Park is Germany’s largest theme park and one of the most popular attractions in the country. With over 100 rides, shows, and attractions spread over 95 hectares, the park offers something for everyone, from thrill-seekers to families with young children.

The Berlin Wall

The Berlin Wall was a concrete barrier that divided the city from 1961 to 1989, separating East and West Germany during the Cold War. Today, visitors to Berlin can see remnants of the wall throughout the city, including the iconic “Checkpoint Charlie” crossing point and the Berlin Wall Memorial, which provides a powerful testament to Germany’s complex history.

Cologne Cathedral

One of the most impressive Gothic structures in Europe, Cologne Cathedral is a UNESCO World Heritage Site and a must-see for architecture enthusiasts. Built over the course of six centuries, the cathedral’s stunning facade and intricate stained glass windows are sure to leave visitors awestruck.

The Romantic Road

Stretching over 350 kilometres from Würzburg to Füssen, the Romantic Road is one of Germany’s most scenic drives. Along the way, visitors can explore charming mediaeval towns, picturesque countryside, and stunning castles and palaces, including Neuschwanstein Castle.

The Black Forest

Located in southwestern Germany, the Black Forest is a stunning natural landscape that boasts picturesque villages, dense woodland, and stunning waterfalls, making it a popular destination for hikers and nature lovers alike.

Germany offers an endless list of attractions and experiences for visitors, from historical landmarks and cultural treasures to delightful cuisine and outdoor adventure. These popular tourist attractions are just a few examples of the unique and diverse offerings available in this remarkable country.

Popular Types of Tourism in Germany

Germany is a highly diverse country that offers a wide variety of tourism experiences for visitors. Some of the most popular types of tourism in Germany include:

Cultural Tourism

Germany is home to a wealth of cultural treasures and relics, from world-renowned opera houses and museums to historic castles and fortresses. The country’s capital, Berlin, offers a wealth of cultural experiences, including art exhibitions and musical performances, while cities like Munich and Frankfurt are known for their world-class museums and galleries. Other cultural attractions to explore include the medieval town of Rothenburg ob der Tauber, the famous Schönbrunn Palace in Vienna, and the ancient Roman city of Trier.

Ecotourism and Outdoor Activities

Germany is a haven for those who enjoy outdoor activities and nature-based tourism. With a host of stunning natural landscapes, from the majestic Alps to the rolling hills of the Swabian Jura, visitors can hike, bike, swim, rock climb, and more all year round. Popular ecotourism destinations include the Black Forest, the Bavarian Alps, and the Wadden Sea, a UNESCO World Heritage Site and one of the largest unbroken systems of intertidal sand and mud flats in the world.

Historical Tourism

Germany has played a key role in European history and is home to a wealth of historical monuments, museums, and landmarks. Historic destinations like the Reichstag Building in Berlin, the Bavarian castles of Neuschwanstein and Hohenschwangau, and the Nuremberg Castle are just some of the historical sites worth visiting when in Germany.

Festival Tourism

Tourism in Germany has a reputation for throwing unique and lively festivals throughout the year, many with a strong cultural and historical significance. The famous Oktoberfest is held annually in Munich and is one of the largest beer festivals in the world. Other notable events include the Berlin Film Festival and the Christmas markets that sprinkle the country throughout the Advent period each year.

Food and Wine Tourism

With a great tradition of local cuisine and world-renowned beer and wines, Germany is the ideal destination for food and wine lovers. Visitors can enjoy traditional German dishes such as schnitzel and spaetzle, while wine enthusiasts can explore the vineyards and wineries in the Moselle Valley or the Baden Wine Route.

In conclusion, tourism in Germany offers visitors a diverse range of tourism experiences, making it an appealing destination for a perfect European vacation. From exploring the country’s rich cultural heritage and stunning natural beauty to outdoor activities and festivals, there are plenty of reasons to visit Germany.

Economic Impacts of Tourism in Germany

The tourism industry is an essential part of the German economy, generating substantial economic impacts at both national and regional levels. In 2019, the sector contributed €131 billion to the country’s GDP, accounting for 4.5% of the total. The industry also indirectly supports various other sectors of the economy, including transportation, retail, and construction.

The tourism industry also serves as a significant source of employment, providing jobs for over 3 million people, representing 7.5% of total employment in Germany. These jobs are spread throughout a broad range of businesses, including hotels, restaurants, transportation companies, and cultural attractions, among other sub-sectors.

Furthermore, the tourism industry is a significant contributor to the country’s exports. Germany is the seventh most visited country globally, receiving over 89.9 million tourists in 2019, with the tourism sector accounting for approximately 10% of the country’s total exports. The revenue generated by the industry enables the country to maintain a positive trade balance and create more job opportunities in related sectors.

Beyond its direct economic effects, the tourism industry also has important indirect effects on other sectors of the economy. These include transportation, retail, and construction, among others, as tourists spend money to purchase goods and services and create new demand for infrastructure and facilities.

Overall, tourism in Germany continues to be a vital part of the economy, providing a significant source of income and employment for the country. By investing in infrastructure and services to attract more visitors, Germany can continue to benefit from a thriving tourism industry while also improving living standards and driving long-term economic growth.

Social Impacts of Tourism in Germany

The tourism industry in Germany is not only an essential contributor to the country’s economy but also has significant social impacts that can be both positive and negative.

Positive Impacts:

Tourism in Germany provides a unique opportunity for visitors to experience the cultural heritage, traditions, and lifestyles of locals, which can further promote mutual understanding and cultural exchange. This exchange of knowledge and experience may help to reduce misunderstandings and ease social and political tensions between different nations.

Tourism in Germany also encourages the preservation of natural and cultural treasures as they contribute to the attractiveness of destinations. Tourism can provide local communities with the resources and the incentives to preserve and maintain natural and cultural sites, which can also have spin-off benefits for local conservation efforts.

Additionally, tourism can stimulate economic development in rural areas, less developed regions, and areas with little industrial production, creating employment opportunities for local communities and helping to reduce poverty rates.

Negative Impacts:

Tourism in Germany can lead to overcrowding in popular tourist destinations, which can cause tension between locals and visitors. It can also contribute to environmental damage, negatively impacting local ecosystems, habitats, and biodiversity.

Tourists may also create an increase in prices of goods and services in the area, which can result in a decrease in the standard of living for local communities. Furthermore, the commodification of local cultures and traditions to meet the expectations of tourists can lead to cultural erosion and homogenization, thus undermining the uniqueness and diversity of local cultures.

In conclusion, the social impacts of tourism in Germany are complex and involve both positive and negative aspects. To mitigate the negative social impacts of tourism and optimise the positive ones, it is crucial to balance tourism’s benefits and impacts carefully. All stakeholders, including local communities, tourists, and government agencies, must work together to ensure that the tourism industry is sustainable and responsible, promoting cultural exchange, environmental conservation, and economic growth.

Environmental Impacts of Tourism in Germany

The tourism industry in Germany has significant environmental impacts due to the large number of visitors and the activities they engage in while travelling. Some of the key environmental impacts of tourism in Germany include:

Energy consumption

The tourism industry is an energy-intensive sector that requires transportation, accommodation, and recreational activities. The consumption of energy in transportation, accommodation, and leisure puts pressure on the environment as large amounts of energy are required for heating, cooling, and lighting, as well as for transportation.

Greenhouse gas emissions

The tourism industry is a significant contributor to greenhouse gas emissions, which contribute to climate change. In Germany, the transportation sector accounts for approximately one-fifth of total greenhouse gas emissions, a significant proportion of which is due to tourism transport.

Water resources

The tourism industry consumes significant amounts of water for various activities, including bathing, swimming pools, and irrigation. This consumption puts pressure on water resources in areas where water is already scarce.

Waste management

Tourism activities generate significant amounts of waste, including packaging, food waste, and disposable items. Improper handling and disposing of this waste can have severe environmental consequences, including pollution of land, air, and water.

Biodiversity

Tourism activities can have a profound impact on local biodiversity, particularly in ecologically sensitive areas. Activities such as hiking, camping, and off-road driving can cause damage to fragile ecosystems, leading to soil erosion, habitat loss, and the displacement of wildlife.

However, there are efforts to mitigate these negative environmental impacts by promoting sustainable tourism practices. Examples of initiatives to promote sustainable tourism in Germany include the use of renewable energy sources, energy efficiency measures in tourist accommodations, promoting eco-friendly modes of transportation, and initiatives to reduce waste and conserve water. The introduction of sustainable tourism practices helps to minimise environmental impacts while ensuring that the tourism industry remains a valuable contributor to the German economy.

FAQs About Tourism in Germany

Now that we know a bit more about tourism in Germany, lets answer some of the most common questions on this topic:

1 – What is the best time of year to visit Germany?

The best time to visit Germany varies depending on what you want to do and see. The summer months (June to August) are popular for sightseeing and outdoor activities, while winter (December to February) is great for skiing and visiting Christmas markets.

2 – Do I need a visa to travel to Germany?

Travellers from many countries, including the US, Canada, and Australia, can enter Germany without a visa for stays of up to 90 days. Check with the German embassy in your country to see if you need a visa.

3 – What is the currency used in Germany?

Germany uses the euro (EUR) as its currency.

4 – Is English widely spoken in Germany?

English is widely spoken in Germany, particularly in tourist areas, so it’s easy to get by without speaking German.

5 – How can I get around Germany?

Germany has an excellent public transportation system, including trains, buses, and trams. You can also easily rent a car or bike to get around.

6 – What are some famous German foods?

Some famous German foods include sausages, schnitzel, pretzels, and black forest cake.

7 – What are some popular German festivals?

Some popular German festivals include Oktoberfest, Karneval (Carnival), and Weihnachtsmarkt (Christmas Markets).

8 – What are some popular tourist destinations in Germany?

Some popular tourist destinations in Germany include Berlin, Munich, the Romantic Road, Cologne, and the Black Forest.

9 – Is tipping expected in restaurants in Germany?

Tipping is not usually expected in Germany, but rounding up to the nearest euro is appreciated.

10 – What is the voltage and plug type in Germany?

The voltage in Germany is 230V and the plug type is type C and type F. You may need a universal adapter to use your electronic devices in Germany.

To Conclude: Tourism in Germany

Germany, with its tapestry of historical landmarks and modern innovation, remains an essential destination in the European travel circuit. As we’ve journeyed through its attractions, from bustling cities to tranquil countryside, the enduring appeal of German tourism becomes evident. For both the seasoned traveller and the curious explorer, Germany promises a rich blend of culture, nature, and history, continually inviting renewed exploration.

If you enjoyed this article about tourism in Germany, I am sure you will love these too:

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Press Tourism in Germany in 2021: overnight stays up 2.7% on 2020

Marked increase in December 2021 compared with December 2020, a month of tough Covid-19 lockdown

Press release No. 056 of 10 February 2022

2021 310.3 million +2.7% compared with 2020 -37.4% compared with 2019

December 2021 17.5 million +162.5% on December 2020 -43.3% on December 2019

WIESBADEN - The tourism industry in Germany was heavily affected by the Covid-19 crisis also in 2021. However, it recovered slightly compared with 2020, the first year of the pandemic. Based on provisional results, the Federal Statistical Office (Destatis) reports that accommodation establishments in Germany recorded 310.3 million overnight stays of visitors last year. This was an increase in overnight stays of 2.7% compared with 2020, but still a decline of 37.4% compared with 2019, the year before the crisis. In December 2021, accommodation establishments recorded two and a half times more overnight stays compared with December 2020 when country-wide accommodation bans concerning private visitors were in force.

Marked increase in December 2021 compared with December 2020

In December 2021, accommodation establishments in Germany recorded 17.5 million overnight stays of visitors from Germany and abroad. This was an increase of 162.5% on December 2020. The substantial increase can be explained by the country-wide accommodation bans concerning private visitors which were in force in December 2020. Compared with December of the pre-crisis year 2019, the number of overnight stays was 43.3% lower.

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Germany Tourism

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The Federal Republic of Germany is located in western-central Europe, has an area of 357,022 km 2 (137,847 mi 2 ), and is the seventh largest European country by area and the 64th largest in the world. Since its reunification in 1990, it has the largest population in Europe (83.1 million). With the 25th highest GDP per capita, its economy is Europe’s largest, ranked globally number five in purchasing power parity. German is the official language (Fig. 1 ).

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Boniface, B., R. Cooper, and C. Cooper. 2021. Worldwide destinations: The geography of travel and tourism . New York: Routledge.

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Deutsche Zentrale für Tourismus e.V (German National Tourist Board). 2020. Incoming tourism Germany: Facts and figures 2020 . Frankfurt: German National Tourist Board.

Deutscher Reisebuero Verband (German Travel Association). 2020. Fakten und Zahlen zur ITB Berlin 2020 . Berlin: Deutscher Reisebuero Verband.

Forschungsgemeinschaft Urlaub und Reisen . 2020. Reiseanalyse, Kiel.

Freyer, W. 2015. Tourismus: Einführung in die Fremdenverkehrsökonomie . 11th ed. Berlin: De Gruyter, Oldenbourg.

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Freyer, W., W. Sülberg, and A. von Dörnberg. 2018. Reiseveranstalter- und Reisevertriebs-Management . 2nd ed. Berlin: De Gruyter, Oldenbourg.

Pompl, W. 2007. Luftverkehr . 5th ed. Berlin: Springer.

UNWTO. 2020. International Tourism Highlights. 2020 Edition. Madrid: World Tourism Organization.

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Schuckert, M., Müller, M., Freyer, W. (2023). Germany Tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_524-2

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Travel & Tourism - Germany

• In Germany, the Travel & Tourism market is expected to witness a rise in revenue, with projections indicating US$69.81bn in 2024.
• The market is expected to grow annually at a rate of 2.20% between 2024 and 2029, culminating in a market volume of US$77.85bn in 2029.
• The Package Holidays market is the largest in this industry and is projected to generate revenue worth US$42.99bn in 2024.
• By 2029, the number of users in the Package Holidays market is expected to reach 42.02m users.
• The user penetration rate is projected to rise from 80.0% in 2024 to 87.5% by 2029.
• The average revenue per user (ARPU) is expected to be US$1.05k.
• The online sales channel is also set to play a significant role in the Travel & Tourism market, with projections indicating that 82% of total revenue will be generated online by 2029.
• It is worth noting that in global comparison, United States is expected to generate the highest revenue in this market, with projections indicating US$214bn in 2024.
• Germany's tourism industry is shifting towards sustainable and eco-friendly options, with an emphasis on nature and wellness experiences.

Key regions: Malaysia , Europe , Singapore , Vietnam , United States

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

The market consists of five further markets.

• The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
• The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
• The Hotels market includes stays in hotels and professionally run guest houses.
• The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
• The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

• Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

out-of-scope

• Business trips
• Other forms of trips (e.g. excursions, etc.)

Travel & Tourism

• Vacation Rentals
• Package Holidays
• Analyst Opinion

Germany's Travel & Tourism market has been experiencing significant growth and development in recent years. Customer preferences: Travelers in Germany are increasingly seeking unique and authentic experiences, moving away from traditional tourist hotspots to explore lesser-known destinations. There is a growing demand for sustainable and eco-friendly travel options, with travelers showing a preference for accommodations and activities that prioritize environmental conservation. Trends in the market: One notable trend in the German Travel & Tourism market is the rise of experiential travel, where travelers prioritize experiences and activities that allow them to immerse themselves in the local culture. This trend has led to an increase in demand for personalized and off-the-beaten-path experiences, driving growth in niche tourism segments such as cultural tours, culinary experiences, and adventure travel. Local special circumstances: Germany's central location in Europe makes it a hub for international travel, attracting visitors from neighboring countries as well as overseas. The country's well-developed infrastructure, including efficient public transportation and a wide range of accommodation options, makes it a convenient and accessible destination for travelers. Additionally, Germany's rich history, diverse culture, and picturesque landscapes contribute to its appeal as a travel destination. Underlying macroeconomic factors: The strong performance of the German economy, characterized by low unemployment rates and robust consumer confidence, has contributed to the growth of the Travel & Tourism market. Disposable incomes have been on the rise, enabling more Germans to travel both domestically and internationally. Additionally, government initiatives to promote tourism, investments in infrastructure, and a focus on sustainability have further fueled the expansion of the market.

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• Sales Channels
• Travel Behavior
• Destination Shares
• User Demographics
• Global Comparison
• Key Market Indicators

Tourism in Germany

Development of the tourism sector in germany from 1995 to 2021.

The top travel destinations in Germany

Revenues from tourism.

All data for Germany in detail

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Tourism in Germany

Take a virtual trip to the most beautiful places and book your accommodation from the comfort of your own home.

asr Alliance of Independent Travel Companies

The German abbreviation asr originally stood for the Working Group of Independent Travel Agents. Today the association represents the interests of small- and medium-sized travel companies, i.e. companies that are characterized by their owners and independent of major travel groups.

www.asr-berlin.de

Federal Association of the German Tourism Industry

The Germans are world champions when it comes to travel, and Germany is becoming more and more popular as a destination for both domestic and foreign tourists. The Federal Association of the German Tourism Industry (BTW) is the industry's umbrella organization and as such promotes its interests. The main goal is to maintain and optimize mobility and keep travel as attractive as possible.

Germany – The travel destination

Do you know Germany? Why not discover something new. If you’re fond of travelling, the German National Tourist Board (GNTB) will help you to prepare your “German expedition”. You will find portraits of federal Länder, cities and national parks on the website “Germany – The travel destination”.

www.germany.travel

German Travel Association

The German tourism industry is an important economic factor offering around 2.9 million jobs. The German Travel Association (DRV) is the tourism industry’s leading lobby group representing mainly tour operators and travel agencies. Together, the latter generate more than €200 billion a year.

German Tourism Association

The German Tourism Association’s objective is for Germany to be – and remain ­– the holiday destination offering the best value for money in Europe. The tourism umbrella organization has a federal structure and represents the interests of local, regional and national tourism organizations.

www.deutschertourismusverband.de

Facts about Germany

Did you know that the term “deutsch” (German) was first actually used in the 8th century? Did you know that the Federal Republic of Germany is the world’s third largest economic power? To discover more about the most important political, social and economic trends in Germany, feel free to browse through the information in “Facts about Germany”. The guide was written as a source of important facts and figures for readers outside of Germany in particular.

www.tatsachen-ueber-deutschland.de/en

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• Italy / Italia
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• Denmark / Danmark
• Spain / España
• Sweden / Sverige
• Poland / Polska
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• South China & Hong Kong
• Norway / Norge
• Czech Republic / Ceská republika
• Finland / Suomi
• Brazil / Brasil
• Hungary / Magyarország
• Luxembourg / Lëtzebuerg
• Iceland / Ísland
• Lithuania / Lietuva
• Latvia / Latvija
• Estonia / Eesti
• Germany / Deutschland

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The Tasks of the GNTB

• Increase the number of visitors
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Industry Analysis of Outbound Tourism in Germany

Comprehensive Examination of Demand Forecast for Outbound Tourism by Age Group and Booking Channel in Germany

German Tour Operators Assisting Individual Explorers by Providing Customized Itineraries, Security Protocols, and Community-Based Events. Get more Insights to Promote Outbound Tourism Business in the Region

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A Complete Study of Outbound Tourism in Germany from 2024 to 2034

The outbound tourism industry in Germany is estimated to be valued at US$ 114,960.2 million in 2024 and is projected to reach US$ 292,799.9 million by 2034. The industry is expected to rise at a CAGR of 9.8% in the forecast period.

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Key Insights on the Outbound Tourism Sector of Germany

• There are nowadays more options to draw tourists from Europe by promoting nature-based, off-season, and sustainable vacations.
• The desire to visit a unique destination present on their bucket list is especially strong among younger travelers in Germany.
• The air connectivity between Germany and Southeast Asian countries such as Singapore, Thailand, Malaysia, and Indonesia is growing steadily.
• One of the niche emerging trends in Germany's outbound travel industry is wildlife viewing, followed by luxury tours.
• While group or package vacations are still quite popular in Germany, independent or solo travelers are becoming more common.

Germany Outbound Tourism Industry Outlook Vs. Demand Forecast

Total revenue generated from German tourists exploring overseas in 2019 was figured to be around US$ 72,959.3 million. With a 9.5% CAGR in outbound tourism in Germany from 2019 to 2023 the net worth of the business reached US$ 104,890.7 million in 2023.

The traveling abroad industry in Germany recovered slowly during the post-pandemic period. However, as per the German outbound tourism industry analysis, the country is anticipated to experience a complete recovery in long-distance travel patterns by 2025.

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Key Trends Influencing Demand for Outbound Tourism in Germany

Growing Options in Outbound Travel Trends from Germany

Though curious German travelers have left their mark everywhere, the United States and Canada consistently rank at the top of their lists of preferred foreign travel locations. In Southeast Asia, Thailand is the destination that German tourists choose the most.

Germany Tourist Spending Overseas is Rising Constantly

Increasing spending capacity and growing desire to travel to Asia, especially among the younger generation, is expected to drive the German outbound tourism sector. Furthermore, low accident rates and reduced economic fares offered by airlines in Asia are likely to add up to the trend during the forecast period.

Outbound Travel Agencies Offer Unique Tour Packages to Attract More Customers

Visitor participation in group excursions such as semi-independent tours, small-group outings with friends, and custom tours, is greater than 50%. Traditional package tours are popular among families, seniors, visitors from smaller cities, and tourists alike. Additionally, specialized travel choices such as closed-door tour groups are set to gain impetus in the next ten years in the German outbound vacation industry.

Immense Popularity of Cruise Trips to Push Outbound Travel in Germany

Cruise vacations are gaining immense popularity among vacationers from Germany. These comfortable floating hotels, which offer a wide variety of entertainment and shore sightseeing, are becoming increasingly popular among young travelers.

Growing Popularity of Destinations Located in Türkiye

Türkiye is a desirable vacation destination due to its pleasant climate, stunning scenery, intriguing cuisine & culture, fantastic beaches, and inexpensive flights from other European nations. In 2018, about 27% of all trips to Türkiye were from Germany alone. The high percentage of German visitors can be attributed to the substantial Turkish immigrant population in Germany.

Category-wise insights

German tourists prefer online booking channels for their outbound tours.

The online segment is anticipated to contribute almost 43.8% of revenue in the Germany tourists’ abroad industry in 2024.

The majority of German tourists reserve their accommodations, as well as vacation packages or personalized tours in advance. So, the availability of online travel portals has undoubtedly provided customers with easy access to a wide range of options. Moreover, travel comparisons on booking portals and hotel websites are likely to spur outbound travel from Germany.

Tourists in the 36 to 45 Years Age Group are Looking more for Outbound Travel

Travelers belonging to the age group of 36 to 45 years account for more than 32% of the German outbound tourism industry share.

Further growth in this segment can be attributed to high spending capacity, enthusiasm to travel & discover, and availability of time amongst these age groups. The millennial generation is attracted to adventurous destinations across the globe and young Germans are more attracted to wildlife tours.

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Competitive Landscape

Currently, the competition in Germany's traveler’ abroad industry is intense following the emergence of many new players after 2022. Many regional tour operators are providing customization options according to the specific needs of citizens traveling abroad from Germany. They are also providing combo offers (flight, accommodation, and transport) to attract a large customer base. These personalized trips would help to draw tourists and tour operators are providing discounts on their packages.

Recent Developments in the Outbound Tourism Sector in Germany

• In October 2022, The Tourism Authority of Thailand (TAT) announced the launch of a novel marketing campaign that promotes Thailand as a year-round destination at a time when heating bills and prices are growing in the USA and Europe. The country is aiming to bring in more Americans and Europeans who are facing an expensive and harsh winter.
• In October 2022, the Hong Kong Tourism Board mentioned that tourists will be provided with free flight tickets to the country in a bid to push visitor numbers, which have dropped by tens of millions a year since the pandemic. The new initiative will give away about 50,000 plane tickets worth £ 225 million to travelers.

German Tour Agencies like TUI Group, Thomas Cook, and DER Touristik Group Are Using Online Platforms to Promote Outbound Tourism

TUI Group is a leisure, travel, and Tourism Corporation based in Germany. TUI stands for Touristik Union International (Tourism Union International). TUI AG was previously known as Preussag AG until 1997 when the firm shifted its focus from mining to tourism. It is based in Hanover, Germany.

The company’s complete tourist value chain is covered under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue, and Robinson, as well as 16 cruise ships ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships to TUI Cruises' Mein Schiff fleet and cruise ships at Marella Cruises in the United Kingdom. The company also encompasses Europe's major tour operator brands and online marketing platforms, five airlines with over 100 contemporary medium & long-haul aircraft, and over 1,000 travel agents.

TUI is progressively concentrating on the growth of digital platforms in addition to extending its core business with hotels, cruises, and activities in vacation locations through successful joint ventures. At the same time, the company is transitioning into a digital enterprise.

In June 2021, TUI Group, the world's biggest tourist operator, signed an agreement to build a new digital platform for multi-day excursions in collaboration with Nezasa, an award-winning travel technology firm. The deal underlines TUI's continuous strategic investment in digital platform capabilities for increased efficiency and speed, as well as to allow future development in the tours & activities sector by providing better, more personalized client experiences.

Thomas Cook Ltd, on the other hand, is the country's largest integrated travel and travel-related financial services company, providing a wide range of services such as foreign exchange, corporate travel, meetings, incentives, conferences & exhibitions (MICE), leisure travel, and travel insurance.

Germany has a well-established tourism business that attracts many foreign inbound visitors, which may also be leveraged for attracting domestic tourists, aiding future recovery such as increasing interest in dark tourism. In September 2020, Thomas Cook was relaunched by Fosun International as Thomas Cook Holidays, an online travel firm with 50 employees.

DER Touristik Group is one of Europe's largest tourist organizations. DER Touristik has a company history that dates back over 100 years. The company has over 2,300 travel agencies in Germany, the United Kingdom, France, Eastern Europe, and Switzerland, including successful DETOUR, DEPART, and Kuoni sales brands. DER Touristik Group is with its customers from the beginning of their vacation planning to the end of their trip.

In May 2022, the DER Touristik Group announced the acquisition of a premium resort brand named Aldiana. This implies that LMEY (Zug in Switzerland) transferred its 50% stake in Aldiana Holding GmbH (Frankfurt) to DER Touristik Hotels & Resorts GmbH. (Cologne).

Key Players for Outbound Tourism in Germany

• TUI Germany
• Thomas Cook
• DER Touristik
• Aida Cruises
• Schauinsland-Reisen
• TUI Cruises
• Hotelplan Suisse
• Phoenix Reisen

Scope of Germany Outbound Tourism Industry Report

Key segments covered in germany outbound tourism industry survey report, by purpose type:.

• Holiday or Leisure
• Other Purpose

By Booking Channel:

• Phone Booking
• Online Booking
• In Person Booking

By Tourist Type:

• International

By Tourism Type:

• Cultural & Heritage Tourism
• Medical Tourism
• Ecotourism or Sustainable Tourism
• Sports Tourism
• Wellness Tourism
• Other Tourisms

By Tour Type:

• Independent Traveler
• Package Traveler

By Consumer Orientation:

By age group:.

• 15 to 25 Years
• 26 to 35 Years
• 36 to 45 Years
• 46 to 55 Years
• 66 to 75 Years

Frequently Asked Questions

At what rate is the outbound tourism sector growing in germany.

The outbound tourism sector in Germany is anticipated to register a CAGR of 9.8% through 2034.

How Big will the Outbound Tourism Business Be in Germany by 2034?

Outbound tourism business revenue in Germany could be around US$ 292,799.9 million by 2034.

What is the Key Strategy for Outbound Tourism Companies in Germany?

Outbound tourism companies in Germany are targeting young travelers to boost revenues.

Which is the Leading Booking Channel for the Outbound Tourism Industry in Germany?

The online booking segment is likely to account for 43.8% of revenue share in 2024.

Which Age Group is creating more Demand for Outbound Tourism in Germany?

The demand for outbound tourism among 36 to 45 age group garners 32% of the total revenue in Germany.

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Good chances for tourism restart in 2022

Dear reader,

As we ease our way into 2022, we say goodbye to a year that has given us plenty to think about. We know that the current situation remains extremely difficult for many of our partners in Germany’s inbound tourism sector and in the international travel industry.

At the moment, it is difficult to predict how the pandemic will develop, both at home and in our many international source markets. The situation for the global travel industry remains challenging as we look forward to the year ahead.

2021 was the second year in a row that coronavirus was the defining influence on international tourism. Hopes for a swift end to the crisis thanks to the development of vaccines were dashed by the emergence of new virus variants. As a result, any optimism that we might see a rapid recovery of travel during the summer months was met by the harsh reality of the third and fourth waves in the autumn.

Where do we go from here? Has all the hard work of the market players been for nothing? When will the many innovative approaches and ideas for making travel safer again finally reap rewards? Or will further waves keep setting us back?

Will 2022 bring a turnaround out of the crisis and into a future that seamlessly builds on the successes of the past?

In early 2021, we were talking about a year of transition. And it was, but on a significantly broader level. While the forecasts at the beginning of the year were still dominated by the question of when which source market and which travel segment would return to pre-crisis levels, we are now talking about profound changes across the industry that will be critical for our future.

Many studies show that the future of tourism will look different from what we might have imagined not that long ago. The main takeaway from two years of the pandemic is that the huge impact that coronavirus has had on international tourism will not be easily overcome.

The long-term objective has already been outlined in the position paper adopted by the German government in April 2019 to provide a framework for the national tourism strategy:

“We strive for quality tourism that works in harmony with nature and culture to create and maintain spaces worth living in, enhances the quality of life of visitors and local residents alike, and has a positive impact on Germany’s image abroad.

We want to establish a digital infrastructure and modern, accessible, reliable and sustainable transport that take the travellers’ needs and the challenges of growing traffic into account.”

Given the significant fall in revenues in the tourism sector, the aim of the restart is to boost the competitiveness not only of Germany as a travel destination but also of its tourism industry, which predominantly consists of small and medium-sized enterprises, and thus increase value creation at a domestic level.

Today, I would like to share with you an assessment of key trends that have emerged and accelerated over the two years of the pandemic: How is the context in which the international tourism industry operates changing? What consequences and what opportunities might arise from this for inbound tourism to Germany in the coming years?

1. International desire to travel

Market research institutes have been studying the impact of the pandemic on travel behaviour for over two years now. The common thread running through the surveys is that the desire to travel has steadily increased worldwide despite repeated waves of coronavirus infections. Polls carried out by IPK International on behalf of the GNTB in 18 of Destination Germany’s source markets certainly confirm this trend.

When it comes to coronavirus, travellers around the world are becoming more confident and less cautious.

We are seeing a strong desire for travel, leisure time and cultural experiences. The European Travel Commission’s latest survey on intra-European travel intentions, conducted in September 2021, gives a clear indication of where travellers want to go. And it appears that cities are going to be the winners.

This represents a huge opportunity for Germany as the no. 1 destination for Europeans wanting city breaks and cultural travel.

To better understand this shift in demand, we are pushing ahead with the implementation of business intelligence, which involves analysing, assessing, linking and presenting data from a wide range of sources. A detailed review of the analyses according to source markets, market segments, customer needs and target groups will allow us to set the right course for the post-coronavirus phase.

2. Brand image, customer satisfaction, desire to return and a high number of recommendations bode well for the restart

In the second year of the pandemic, Germany was able to defend its top ranking as a global brand in the Anholt Ipsos Nation Brands Index (NBI). It was particularly encouraging to see how positively our management of the health crisis was viewed in the 50 countries surveyed.

This boosts Germany’s credentials as a safe destination, as health is still the top priority for international travellers. (Source: ETC, Monitoring Sentiment for Domestic and Intra-European Travel Wave 9, September 2021)

A closer look at the NBI performance and driver analysis reveals the top three factors that shape Germany’s global image as a tourism destination.

We also asked how Germany is actually viewed by visitors to our country.

The latest findings of the Quality Monitor survey of the German tourism industry, based on responses from visitors from eleven key European source markets, bear out the high standards of quality that we are looking for. Satisfaction among our guests remains at the high level of recent years, even in direct comparison with the pre-pandemic year of 2019.

Our European visitors are quite certain that they will return to Germany in the next three years.

No less impressive is the number of European visitors recommending Germany as a travel destination. In the Net Promoter Score, Germany achieved an excellent score of 72, even better than in the prior year, for the question ‘How likely are you to recommend Germany as a holiday destination to your family and friends?’.

3. Digital transformation: the pressure to act is increasing

Digitalisation has long been established as an area for action and a driver of change. What I find particularly interesting is the depth that these processes have reached, in terms of both the customer expectations and the offerings from the tourism industry.

According to research into the impact of COVID-19 on international tourism conducted by IPK International on behalf of the GNTB in October 2021, three quarters of international travellers worldwide think that digital tourism offerings are very important.

Topping the list of digital tools demanded by travellers is the ability to book components of the trip online, such as tickets for museums and attractions, tables at restaurants or parking via apps, with a share of 56 per cent. The option to pay digitally, for example via Apple Pay or Google Pay, takes second place with 44 per cent, while 40 per cent of respondents are interested in contact-free digital check-ins. And 36 per cent would use digital guides such as e-books and apps rather than printed travel guides.

To meet customers’ growing expectations with regards to digital information and services, we have to make all necessary data available. Open data is paving the way for the development and implementation of AI-based applications and the digital destination, which offer the prospective visitor extra convenience and a wide range of additional services.

Our joint open data/knowledge graph project is the key to remaining competitive in the international markets. The GNTB initiated this data infrastructure project in 2018 and has been coordinating the overall venture ever since.

I am happy to report that the tourism industry’s work in bringing together data from across the sector and across the country and marking it up with semantic information is now viewed throughout the German economy as a model project.

But what has also become apparent, when compared to other European destinations such as France, is that we urgently need to gain further momentum. A fierce pace is being set thanks to technological progress, the reorganisation of the international travel industry as a result of increasingly dominant global platforms and, last but not least, the customers and their rapidly changing travel behaviour.

In short, unless our data is open, we will find ourselves lagging behind our competitors. We no longer feature on the main search and sales platforms of the global tourism industry.

The open data/knowledge graph project remains a Herculean task for everyone involved. Partner processes must be geared towards maintaining the data sets, funding must be made available and training must be provided.

The founding of the Open Data Tourism Alliance (ODTA) represents our next step towards a genuinely pan-European project. The successor organisation to DACH-KG enables national tourist boards and regional tourism organisations from Germany, Austria, Switzerland, Italy and Sweden to drive the cross-border standardisation of semantic data models for tourism information on the basis of the schema.org guidelines. This will help to boost digitalisation in European tourism. The ODTA is structured in a way that allows other market players to join at any time.

Members, partners and interested parties can access information on the project’s strategic importance, its current status and progress with the data migration on the website www.open-data-germany.org. The site also provides many practical tips and help with getting started in the digital future of tourism.

4. Sustainability is becoming a mark of quality

According to the 2021 NBI, protecting the environment and Earth’s natural resources are two of the most pressing challenges facing the world right now.

This means a significant shift in values in international tourism. Qualities such as mindfulness, respect, authenticity, peace of mind and certainty when planning and organising travel are becoming ever more important to customers. Of the international travellers surveyed for the 2021 Sustainable Travel Report published by Booking.com, 61 per cent stated that the pandemic was motivating them to take a more sustainable approach to travel.

The UNWTO has moved away from its purely growth-oriented focus of previous years and shifted to a ‘build back better’ strategy as part of its efforts to manage the current crisis. Exactly one year ago, I discussed the subject of sustainability in greater depth in this blog post.

As a travel destination, Germany can benefit from this shift: In the 2021 NBI, Germany was named as one of the countries likely to handle climate change the best. And in the 2021 Sustainable Development Goals index, which tracks progress in respect of the global climate goals, we climbed up by one rank into fourth position.

Along with the focus areas of the European Green Deal, the UN sustainable development goals serve as guidelines for the German government’s sustainability strategy as set out in 2021.

This provides a solid foundation from which the German tourism sector can continue to drive forward its long-standing efforts to position Germany as a sustainable travel destination.

To us, the term ‘sustainable tourism’ describes practices that:

• make efficient use of the environmental resources that are a key factor in the development of tourism and contribute to the protection of important ecological processes,
• promote the preservation of our planet’s natural heritage and biodiversity,
• help to reduce emissions and the consumption of resources,
• respect authentic expressions of social and cultural identity at the destinations as well as their cultural heritage and traditional values,
• further intercultural understanding and tolerance,
• strive for inclusivity both on the provider side and on the customer side,
• safeguard long-term business operations that bring socio-economic value to all stakeholders, and ensure that this is shared fairly,
• support regional economic cycles and create stable employment and income,
• are innovative and make use of the opportunities presented by the digital revolution.

I strongly believe that national tourism organisations (NTOs) and destination marketing organisations (DMOs) need to lead by example if sustainable tourism is to be promoted in a credible manner. As an organisation, we too have been tackling the opportunities and challenges of sustainability for many years and are applying principles of corporate social responsibility (CSR) and sustainable corporate governance.

The GNTB has been certified as a Green Globe organisation for eight years. It was even awarded gold status for a period and has been making continuous efforts to develop its various organisational units in a sustainable direction. As an organisation that strives to learn and improve on an ongoing basis, we are strongly committed to topics such as sustainable resource and event management, offsetting carbon emissions generated by travel, inclusivity, the compatibility of work life and family life, and continuing professional development, as well as providing training opportunities for the next generation of tourism professionals.

Starting in 2022, the GNTB will publish annual sustainability reports.

In addition to sharpening our organisation’s internal focus on sustainability, we strongly support the development of sustainable tourism in Germany, efforts to make sustainability a core facet of the Destination Germany brand and the presentation of compelling sustainable tourism offers at international level.

This approach will neither limit our options nor force us to take a step backwards. Quite the opposite: Our objective is to focus on high-quality tourism. And for a growing number of customers, sustainability will become a key requirement of an outstanding holiday experience.

Many tourism enterprises in Germany have already developed innovative and ambitious concepts for sustainable products that strike a healthy balance between economic benefit, environmental protection and social responsibility.

Our Feel Good campaign features certified tourism offerings that rise to this challenge. The campaign is attracting considerable attention, including at international level, and has garnered a number of prizes, including the WTM’s 2021 World Responsible Tourism Award and the European Cultural Travel Network’s Destination of Sustainable Cultural Tourism Award 2021. We will use this tailwind to continue to drive the campaign forward in 2022.

5. Changes in the world of work may provide a boost for tourism – we are unlocking new areas of potential

The pandemic has accelerated a trend that has been observable in the world of work for a number of years – namely the fact that digital technologies often eliminate the need for physical presence in a specific workplace.

Just a few years ago, digital nomads, i.e. people who can work from practically anywhere in the world, were still something of a rarity. Now, working from home or on the go has become a standard feature of the way we work. These days, a good work-life balance ranks very highly among the personal priorities of employees.

In a world where working remotely is normal, concepts such as ‘workation’ (work vacation) and ‘bleisure’ (business and leisure) are only one small step away. The spheres of work and leisure are moving closer together. And changes in the work environment are providing new opportunities for tourism destinations. Places that can offer the necessary digital infrastructure gain appeal as a potential temporary home and workplace.

There are plenty of great examples of hotel businesses that have started to use their existing infrastructure for new business models – for example as shared offices or co-working spaces.

These developments go hand in hand with new models in the business travel segment. Our strategic partner in this field, the German Convention Bureau, is already leading the way with projects such as the Future Meeting Space.

Employers also need to make the tourism sector a more attractive area to work in. The pandemic and its fallout have made the shortage of skilled workers in our industry much worse.

Hotels and restaurants, in particular, are emerging from the crisis with a dearth of properly trained staff as many have left to pursue opportunities elsewhere.

Common demands currently include more attractive training programmes, higher wages, flexible working time models and better opportunities for career progression.

Many recent publications from industry associations and organisations in the tourism sector go into greater detail on these matters. I would specifically recommend the Perspektive 2025 report produced by the German government’s Centre of Competence for Tourism.

The trends outlined above reflect both an abundance of opportunities for inbound tourism to Germany and the challenges associated with them. The ‘Germany simply inspiring’ brand remains a top contender in the global elite of travel destinations.

Our team at the GNTB wants to work closely with you to build on the successful steps we have taken over the past few months and to actively support the recovery of tourism SMEs. Given that many of our partners will have greatly reduced advertising budgets – or no such budget at all – we feel a strong sense of duty to support the reopening of our sector.

However, increased spending by international competitors risks Destination Germany being left behind. Investment in digital technologies is urgently needed to secure the future of our industry. The sector will continue to require additional financial support at all levels of the public funding infrastructure.

It will remain important to act in an evidence-based and customer-centric manner, to promote the sustainable development of Destination Germany and to regard tourism as a holistic endeavour that must balance the interests of visitors, locals and natural resources. The pandemic has made all of us acutely aware of how valuable our health is. Holidays are an opportunity to recharge, both mentally and physically, and they help to bring cultures together. Tourism brings in money, for sure. But it does so much more than that.

The industry should not be shy in using the available forums for debate to emphasise the role it plays in society.

Best regards,

Petra Hedorfer

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Travel and tourism are critical drivers of economic growth and employment in the United States, accounting for nearly 3% of U.S. gross domestic product (GDP). With one domestic job stemming from every 69 international visits to the U.S., and 9.9 million American jobs paying more than $322 billion in employee compensation, approximately 1 in every 20 jobs in the nation is contingent upon continued travel and tourism.

Germans are well-known for visiting second and third tier destinations within the United States, not just the major gateways and attractions, thus playing a critical role in the wellbeing of American tourism. All data points to the fact that Germany will remain a significant source market and partner.

Most German visitors to the United States book their travel through German tour operators and/or travel agencies, thus availing themselves of German travel package laws safeguarding their vacation investment. Whereas these packages are typically purchased early, however, the length of time between booking and travel has shortened considerably since the Pandemic. The reversal of this trend may transpire in the course of a “return to normalcy.”

The United States welcomed 1,481,000 visitors from Germany in 2022. Already in the first three months of 2023, over 318,000 travelers from Germany have arrived in the U.S, with this figure ranking among the highest for foreign travel to the U.S. Summer months are the most popular for German travel, so it is likely that this number will rise before the end of the year (ADIS/I-94 Visitor Arrivals Monitor).

For summer 2023, there are more than 400 direct daily flights (or 70 weekly flights) from Germany to the U.S. (with American Airlines, Condor, Delta Airlines, Euro wings Discover, Lufthansa, Singapore Airlines, United Airlines).

German Travel Sector: Germany’s 9,000+ travel agencies have experienced significant losses due to uncertainty, but as restrictions have been loosened, many have seen an uptick in their business.

Opportunities

The Visit USA Committee Germany e.V. plans to continue its successful series of in-person and online training opportunities for members to present to German travel industry partners and consumers.  Here is a link to their extensive business plan for 2023/2024:

https://vusa.travel/business/

Contact  [email protected] for details on how to sign up.

ITB Berlin, the Internationale Tourismus Boerse, one of the world’s largest travel trade shows, is scheduled for March 5-7, 2024 and will have a USA Welcome Pavilion for U.S. tourism suppliers and partners.. See https://www.itb.com/en/.

Policy Objectives and Challenges

The recovery of business travel remains ‘sticky,’ with gradual resumption of normal services; as companies have pivoted towards virtual communications, staff availability remains challenging and resulting upwards pressure on employee hours remains a concern to be addressed. High inflation, the energy crisis, and ongoing war in Ukraine are of particular worry to German consumers, and rising prices along with the connected drop in demand could present a challenge for U.S. companies. However, as of right now, demand from German travelers remains high.  

Trade Events

• Oohh! The LeisureWorlds – holiday and leisure, Hamburg, February 7-11, 2024
• CMT – tourism and leisure, Stuttgart, January 13-21, 2024
• f.re.e – leisure and travel, Munich, February 14-18, 2024
• ITB – travel, Berlin, March 5-7, 2024
• IMEX – meetings and events industry, Frankfurt, May 14-16, 2024

Entry and visa regulations information

U.S. Embassy and Consulates in Germany

Official ESTA Application Website, U.S. Customs and Border Protection (dhs.gov)

Visa Navigators

Official site of the Visit USA Committee Germany  

Brand USA’s consumer website in German  

German landing page for Recreation.Gov  (http://www.natuerlichusa.de/)

Germany - Travel & Tourism (trade.gov)

Visa Unit at the U.S. Embassy in Berlin (google.com)

U.S. Consulate in Munich (google.com)

• OPEN DATA GERMANY

OPEN DATA IN TOURISM

An information offer of the German National Tourist Board.

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The Open Data Project

Open Data is a key solution to the technological and commercial changes currently shaping the global tourism industry. The German National Tourist Board, the state marketing organisations and the Magic Cities have therefore decided to make their data generally available in the form of “Open Data” as part of a joint project.

OPEN DATA PROJECT

What exactly is the Open Data project? Which stakeholders are participating in the project group and what are the goals and next steps in the course of the Open Data project of the German National Tourist Board?

How can Open Data be integrated within the marketing strategy and the organisation of DMOs and what are the advantages and disadvantages of accompanying changes in systems and processes?

What does the term “headless web” mean and what are resulting changes for destinations? What does Open Data have to do with artificial intelligence and how important is the structuring of data?

“The possibilities of digital technologies – in this case above all artificial intelligence -, enormous growth in potential source markets of worldwide tourism, concentration and globalisation processes in the international travel industry and changing consumer behaviour are closely interlinked. With its national and international network, the GNTB is predetermined to coordinate this complex process in the open data project together with all stakeholders.”

“Especially in metropolitan areas, there are countless different data which are of concern to tourists if they want to experience a successful stay. We are helping to develop practical structures for the Open Data project with our know-how.

“An efficient Open Data project must involve all participants in the tourism value chain, from federal state over local regions to the individual tourism POIs. Destination Marketing Organizations (DMOs) must increasingly ensure that their knowledge in the form of open data can be used by all market participants on all communication and distribution channels in the future.”

“I think you’ll be surprised at the added value and benefits you’ll get from it in the years to come…It’s a great project.”

Facts about the Open Data project

What is the open data project.

With the Open Data project, the prerequisite for the digital transformation in the direction of artificial intelligence is created in order to make Germany competitive as a tourism location. The core of the project is the development of a knowledge graph.

Who is working on the Open Data project?

The GNTB is working on the Open Data project together with the 16 state tourism organizations (LTOs) and the Magic Cities .

When will the Knowledge Graph go live?

The Knowledge Graph has been live since June 2023.

Recent posts from our blog

With this blog we would like to share our knowledge and support various tourism organisations in their work. Our experts give insight into the Open Data / Knowledge Graph topic and provide tips & tricks in different technical papers.

Intelligent language applications in tourism

How do intelligent speech applications work? Intelligent speech recognition and artificial intelligence (AI) offer a variety of opportunities in the tourism industry to improve customer service, enable personalized experiences, and increase operational efficiencies. The use of Open Data, i.e. [...]

The future of data management for inbound tourism to Germany

I am happy to announce that the German tourism industry’s biggest ever data infrastructure project is now live! Today, in conjunction with all project participants, we finally brought the GNTB Knowledge Graph on stream. Over the past three years, [...]

Access for data retrieval

Request access to data retrievalFrom now on, data users and interested parties can easily and conveniently request access to the application interface (API) for the Knowledge Graph.Three steps to data utilizationSend e-mail to [email protected] indicating company, e-mail address and name [...]

Publications

Magazine artificial intelligence.

On the basis of expert contributions, the AI Magazine in German Tourism analyzes opportunities and challenges arising from this forward-looking technology for tourism.

Handbook Open Data

On a scientific basis, the Open Data Manual in Germany’s Tourism Industry consicesly summarises how to shape the future of the digital destination in a comprehensible form.

Questions or suggestions?

Contact us, we are looking forward to your message

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Britain’s Violent Riots: What We Know

Officials had braced for more unrest on Wednesday, but the night’s anti-immigration protests were smaller, with counterprotesters dominating the streets instead.

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By Lynsey Chutel

After days of violent rioting set off by disinformation around a deadly stabbing rampage, the authorities in Britain had been bracing for more unrest on Wednesday. But by nightfall, large-scale anti-immigration demonstrations had not materialized, and only a few arrests had been made nationwide.

Instead, streets in cities across the country were filled with thousands of antiracism protesters, including in Liverpool, where by late evening, the counterdemonstration had taken on an almost celebratory tone.

Over the weekend, the anti-immigration protests, organized by far-right groups, had devolved into violence in more than a dozen towns and cities. And with messages on social media calling for wider protests and counterprotests on Wednesday, the British authorities were on high alert.

With tensions running high, Prime Minister Keir Starmer’s cabinet held emergency meetings to discuss what has become the first crisis of his recently elected government. Some 6,000 specialist public-order police officers were mobilized nationwide to respond to any disorder, and the authorities in several cities and towns stepped up patrols.

Wednesday was not trouble-free, however.

In Bristol, the police said there was one arrest after a brick was thrown at a police vehicle and a bottle was thrown. In the southern city of Portsmouth, police officers dispersed a small group of anti-immigration protesters who had blocked a roadway. And in Belfast, Northern Ireland, where there have been at least four nights of unrest, disorder continued, and the police service said it would bring in additional officers.

But overall, many expressed relief that the fears of wide-scale violence had not been realized.

Here’s what we know about the turmoil in Britain.

Where has the unrest taken place?

Protesters over the weekend took to the streets of a dozen cities across Britain, most of them in England. Trouble broke out from Aldershot in the south to Sunderland in the north and Liverpool in the west. Belfast, in Northern Ireland, was also drawn into the fray.

In some cases, the protesters were merely unruly, but in others the violence was more pronounced.

Where arrests have been reported

On Sunday, rioters set upon a hotel that was housing asylum seekers in the town of Rotherham, in northern England, breaking windows before surging inside as the police struggled to control them. No guests were injured in the melee, the police said.

In Middlesbrough, a group of rioters, some masked, hurled bottles and rocks at officers. Cars were set on fire, and at least nine people were arrested. On Saturday, a library and a food bank were set ablaze in Liverpool as groups damaged and looted businesses, and in Hull, fires were set and storefronts smashed in the city center.

Dozens of police officers were injured, including some who required trips to the hospital.

What set off the protests?

The unrest began after a teenager wielding a knife attacked a children’s dance class early last week in the seaside town of Southport, which is near Liverpool. Three children were killed, and eight were wounded.

The suspect was born and raised in Britain, but online rumors soon circulated that he was an undocumented immigrant. To counter those false claims, the authorities took the unusual step of publicly identifying him. The BBC has reported that the suspect’s parents are from Rwanda. The police have not disclosed a motive for the stabbing attack.

But with migration a flashpoint issue in Britain, especially on the far right, the rumors were all it took to set off violence.

Extremist groups urged their followers to take to the streets, and on the day after the stabbings, they began to do so, starting in Southport.

How have the authorities responded?

The weekend riots prompted a heavy police response. Nearly 4,000 additional officers were deployed, a law enforcement association said. And a government order gave officers in some places special powers to disperse any gatherings or “antisocial behavior,” the police said in a statement .

More than 400 people have been arrested, and about 100 have been charged, Mr. Starmer said after an emergency cabinet meeting on Tuesday — the second in two days.

The prime minister, who has characterized the riots as “far-right thuggery,” encouraged prosecutors to name and shame those convicted to dissuade others from joining the violent rampages.

“I’m now expecting substantive sentencing before the end of the week,” Mr. Starmer said. “That should send a very powerful message to anybody involved, either directly or online, that you are likely to be dealt with within a week and that nobody, but nobody, should involve themselves in this disorder.”

BJ Harrington, the head of public order for Britain’s National Police Chiefs’ Council, said that online disinformation had been “a huge driver of this appalling violence.”

Intelligence teams, detectives and neighborhood officers, Mr. Harrington said, were working to identify the people fomenting the violence.

“They won’t win,” he said.

How are the authorities handling online incitement?

Social media has acted as an accelerant throughout the protests, with disinformation fueling far-right and anti-immigrant groups . Britain and other democracies have found that policing the internet is legally murky terrain, with individual rights and free speech protections balanced against a desire to block harmful material .

In his remarks on Tuesday, Mr. Starmer said that some arrests involved people accused of inciting violence online.

The first person to be convicted over online posts since the riots, according to the Crown Prosecution Service , was a 28-year-old man from Leeds who posted messages on Facebook about attacking a hotel that housed asylum seekers. It said that the man, Jordan Parlour, had pleaded guilty and been convicted of using threatening words or behavior to stir up racial hatred.

Mr. Starmer has called out social media companies over misinformation on their platforms, but holding them accountable could be tricky. Britain adopted a law last year that requires social media companies to introduce protections for child safety and to prevent and quickly remove illegal content like terrorism propaganda and revenge pornography. The law is less clear about how companies must treat misinformation and incendiary language.

What are the political implications?

The riots are the first political crisis for Mr. Starmer, who took office a month ago after his Labour Party defeated the Conservatives, who had been in government for 14 years.

While in power, the Conservatives tried to capitalize on public unhappiness over immigration, vowing to reduce it (though failing to do so). But in recent days they joined Labour in condemning the violent protests.

Former Prime Minister Rishi Sunak, now the opposition leader, said the unrest had “nothing to do with the tragedy in Southport.” The police, he said, have “our full support to deal with these criminals swiftly.”

Megan Specia contributed reporting.

Lynsey Chutel covers South Africa and the countries that make up southern Africa from Johannesburg. More about Lynsey Chutel

India’s Surging Role in Global Tourism: Key Insights from Earnings Calls

Peden Doma Bhutia , Skift

August 12th, 2024 at 4:25 AM EDT

The travel industry is making a global shift to capture India’s booming outbound tourism. From hotels and airlines to credit cards and digital platforms, everyone’s racing to cater to this surging wave of Indian travelers. As the market soars, the India opportunity is simply too big to ignore.

Peden Doma Bhutia

India’s tourism industry is undergoing a significant transformation. The Federation of Indian Chambers of Commerce and Industry (FICCI) projects the outbound travel market to reach $55.4 billion by 2034 . At the core of this boom is India’s expanding middle class, driving both domestic and international travel as disposable incomes rise.

Indian tour and travel operators are also expected to see a 15-17% revenue increase in fiscal 2025, according to credit ratings agency CRISIL , which attributes this growth to improved infrastructure, rising incomes, evolving travel behaviors, and government efforts to boost domestic tourism.

India’s growing prominence on the global travel stage is further evident, with 2024 projections already at $18.8 billion. The surge of first-time tourists, as highlighted by McKinsey & Company , is a key factor. In 2023, 28.2 million Indians traveled abroad, surpassing pre-pandemic levels, while overseas spending hit $31.7 billion, with 54% dedicated to travel.

Global travel and hospitality leaders also recognize the potential of this burgeoning market. Skift analyzed recent earnings calls from these industries to gauge their outlook on India’s evolving role in global tourism.

India’s Push to Middle East Tourism

Accor: Sebastien Bazin, CEO of Accor, in the latest earnings call, highlighted the robust demand within India, noting the potential for Indian outbound travelers to double in the near future. “When it comes to the outbound of India, you have 40 million Indian people traveling abroad and 80% of them go Southeast Asia or they go to the Middle East. That 40 million could end up being 80 million in 1 year or 2 years from today,” he said at the latest earnings call.

This surge, he suggests, will have a profound impact on hotel markets in Southeast Asia and the Middle East, where a significant portion of Indian travelers head. “There’s no slowdown in demand in many of the airlines in the world and certainly not in India,” Bazin added.

Wynn Resorts: Talking about the Wynn Resorts coming up in UAE’s Ras Al Khaimah, CEO Craig Scott Billings said at the recent earnings call that while Europe is an important market for the UAE in general, India is also a huge market for this part of the world. “There’s a lot of folks there. There’s a lot of wealth in India, and that’s going to be an important market.”

Wizz Air: The aviation sector is similarly bullish on India’s potential. In its latest earnings call József Váradi CEO, Wizz Air, remarked on the “sparkling demand” from India, which is driving the need for more aircraft and infrastructure.

There Is no Slowdown in Demand

Hilton: Pointing out to the demand in Asia Pacific at the latest earnings call, Hilton CEO Chris Nassetta said the hotel company hasn’t seen any real signs of demand weakening in India.

Airbnb: Meanwhile, Brian Chesky, in Airbnb’s latest earnings call, positioned India as a crucial market alongside other major Asian economies.

Highlighting India’s rapid growth, noting a nearly 30% increase in nights booked in 2023 compared to the previous year, Dave Stephenson, Airbnb’s chief business officer, recently spoke about India as a burgeoning travel market with vast growth opportunities, positioning it among Airbnb’s top strategic priorities.

IHG: In its latest earnings call, IHG CEO Elie Wajih Maalouf reported nine hotel signings in India this quarter, highlighting the country’s strategic importance to the company’s growth. IHG recently signed a voco in Srinagar, IHG’s first hotel in Kashmir, slated to open in October 2026. This move aligns with IHG’s broader plan to expand in key leisure destinations across India, capitalizing on the country’s booming tourism sector.

Sudeep Jain, managing director for South West Asia at IHG, recently emphasized the rising trend of domestic travel to leisure destinations, noting that the signings reinforce IHG’s commitment to expanding its footprint in these high-potential markets.

The Push to Aviation

Airports in India are rapidly expanding to accommodate this growth, with Delhi’s airport now boasting a capacity of 100 million passengers.

Airports de Paris: In its latest earnings call, Augustin de Romanet, chairman and CEO of Airports de Paris (ADP), talked about the strategic significance of India’s airport infrastructure, forecasting that the country’s major airports are poised to emerge as key hubs in Asia.

He emphasized India’s position as a major aviation market, with an 8% compound annual growth rate in sales over the past decade, a trend he expects to continue given the substantial aircraft orders from airlines like IndiGo, Air India, and Akasa Air.

ADP’s investment in India, including a 49% stake in GMR Airports, aligns with this outlook.

Romanet pointed to the rapid growth of India’s population, particularly its middle class, as a catalyst for a sharp increase in air travel , contingent on the development of appropriate infrastructure. He also highlighted the vast potential in India’s market, especially with anticipated privatization of regional airports, which could offer strategic expansion opportunities for ADP.

However, he noted the company’s cautious approach, emphasizing the need to adapt their business model to capitalize on the right opportunities at the right time.

Visa: This trend is supported by government initiatives aimed at boosting tourism infrastructure and the increasing availability of travel-related financial products. Ryan McInerney, Visa CEO, pointed to the launch of India’s first co-branded credit card with rich airport-linked benefits with partners like Adani One and ICICI Bank, designed to cater to the evolving needs of Indian travelers. He said this would be for a target base of 400 million customers through the Adani One platform.

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Tags: accor , air india , airbnb , airports , asia monthly , earnings , hilton , ihg , india outbound , indigo airlines , middle class , middle east , visa , wynn resorts

Photo credit: India’s growing prominence on the global travel stage. Drobot Dean / Adobe Stock

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