tourism tasmania sarah clark

Intrepid former marketer and chief becomes Tourism Tasmania CEO

Sarah Clark takes up the CEO reins from early 2023

CMO to CEO: How Intrepid Travel’s Sarah Clark is balancing sustainability, diversity and personality in the pursuit of growth Intrepid Travel A/NZ managing director and former marketing chief, Sarah Clark, has become the new CEO of Tourism Tasmania. A Tasmanian by birth, Clark has been on the tourism body’s board since September 2021.

She takes over the CEO post after several years with Intrepid, firstly as its marketing chief before being promoted to managing director of A/NZ in 2019. Clark then took a one-year secondment to oversee the travel group’s burgeoning accommodation strategy. She returned to the last chief post in early 2022.

Having spent her entire career in travel and tourism, Clark has held other management roles including VP for STA Travel in Dallas.

In a statement, Tourism Tasmania said Clark brings significant skills and global experience to the role, having been a leader in the tourism industry specialising in travel and marketing across multiple continents. The body also noted Clark is taking over the helm of Tourism Tasmania as the state’s tourism industry is entering an exciting new period with the development of the 2030 Visitor Economy Strategy well underway.

“Sarah’s deep understanding of sustainable travel from an industry operator and customer perspective will serve her well as we continue to deliver our plan for Tasmania’s tourism sector and maintain the positive impacts it contributes to our state,” Tasmania premier and minister for tourism, Jeremy Rockliff, said.

Clark replaces John Fitzgerald, who had been at the helm of Tourism Tasmania for the past 10 years. Her appointment followed an extensive national recruitment process that Rockliff said attracted a very strong field of candidates.

“I would also like to thank John Fitzgerald for his contribution and leadership over the last 10 years. During his tenure, he has overseen both a period of significant industry growth as well as the unprecedented challenge and impact of COVID-19,” Rockliff said.

For her part, Clark said she was honoured to take on the role as a proud Tasmanian and help realise Tasmania’s vision and plan of being a global leader in sustainable tourism.

“We are a destination on the top of many Australians’ travel lists, with international travellers quickly catching on. People are looking for enriching and meaningful travel experiences and Tasmania is unlike anywhere in the world,” she commented. “We are beautifully positioned to thrive as travel recovers with our world class gastronomy, natural environment, arts, and unique culture.

“I look forward to leading the incredible and very capable team at Tourism Tasmania and working with the wider tourism industry to drive positive social, cultural and economic impact to Tasmanians through a strong and sustainable visitor economy.”

Clark officially commences as Tourism Tasmania’s CEO in early 2023.

Read more: CMO to CEO: How Intrepid Travel’s Sarah Clark is balancing sustainability, diversity and personality in the pursuit of growth

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Premier of tasmania, 19 october 2022 jeremy rockliff, premier minister for tourism, tourism tasmania ceo announcement.

Congratulations to Sarah Clark, who has been appointed as the new Chief Executive Officer of Tourism Tasmania. Tasmanian born and raised, Sarah has served on Tourism Tasmania’s board since September 2021 and brings significant skills and global experience to the role, having been a leader in the tourism industry specialising in travel and marketing across multiple continents. Sarah will take over the helm of Tourism Tasmania as the state’s tourism industry is entering an exciting new period with the development of the 2030 Visitor Economy Strategy well underway. Sarah’s recent roles include working at Intrepid Travel, the world’s largest adventure travel company, with previous senior roles including leading the global youth business as Global General Manager and as Vice President for STA Travel in Dallas, leading strategy for air, product, marketing and online performance. Sarah’s deep understanding of sustainable travel from an industry operator and customer perspective will serve her well as we continue to deliver our plan for Tasmania’s tourism sector and maintain the positive impacts it contributes to our State. Sarah’s appointment follows an extensive national recruitment process that attracted a very strong field of candidates. I would also like to thank John Fitzgerald for his contribution and leadership over the last 10 years. During his tenure, he has overseen both a period of significant industry growth as well as the unprecedented challenge and impact of COVID-19. Incoming Tourism Tasmania CEO Sarah Clark said: “As a proud Tasmanian, I am honoured to take on the role and provide leadership to realise Tasmania’s vision and plan of being a global leader in sustainable tourism. “We are a destination on the top of many Australians travel lists, with international travellers quickly catching on. People are looking for enriching and meaningful travel experiences and Tasmania is unlike anywhere in the world.  “We are beautifully positioned to thrive as travel recovers with our world class gastronomy, natural environment, arts, and unique culture. “I look forward to leading the incredible and very capable team at Tourism Tasmania and working with the wider tourism industry to drive positive social, cultural and economic impact to Tasmanians through a strong and sustainable visitor economy.” Sarah will officially commence as Tourism Tasmania’s chief executive officer in early 2023.

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Home » News » Intrepid’s Sarah Clark tapped as new CEO of Tourism Tasmania

Intrepid’s Sarah Clark tapped as new CEO of Tourism Tasmania

Intrepid’s Sarah Clark has been named the new CEO of Tourism Tasmania, following an extensive national recruitment search.

Tasmanian-born and raised, Clark brings to the role global experience as a leader in the tourism industry specialising in travel and marketing across multiple continents.

She joins the agency from Intrepid Travel, where she is currently managing director of ANZ and a member of the global core management team.

Intrepid has appointed its chief sales officer Brett Mitchell to take over Clark’s position as ANZ MD.

She has also been Intrepid Travel’s marketing general manager, MD for APAC and MD of Intrepid Hotels.

Clark’s tourism career kicked off at Topdeck Travel as a tour guide before she moved quickly into senior roles including leading the global youth business as global general manager and as vice president for STA Travel in Dallas, leading strategy for air, product, marketing and online performance.

Her deep understanding of sustainable travel from an industry operator and customer perspective will help her steward Tourism Tasmania’s development of the 2030 Visitor Economy Strategy, setting the direction for Tasmania’s tourism sector and the positive impact it can contribute to the state.

“As a proud Tasmanian, I am honoured to take on the role and provide leadership to realise Tasmania’s vision and plan of being a global leader in sustainable tourism,” Clarke said.

“We are a destination on the top of many Australians travel lists, with international travellers quickly catching on. People are looking for enriching and meaningful travel experiences and Tasmania is unlike anywhere in the world.

“We are beautifully positioned to thrive as travel recovers with our world class gastronomy, natural environment, arts, and unique culture.

“I look forward to leading the incredible and very capable team at Tourism Tasmania and working with the wider tourism industry to drive positive social, cultural and economic impact to Tasmanians through a strong and sustainable visitor economy”

Clark will officially take the reigns as Tourism Tasmania’s CEO in early 2023, taking over from John Fitzgerald who has led the agency for the past 10 years.

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New ceo appointed to head up tourism tasmania.

Sarah Clark, a current board member, has been appointed the new CEO of Tourism Tasmania as it continues to develop its 2030 Visitor Economy Strategy.

Tasmanian-born Clark has had a long career in tourism and travel, having held senior positions with Intrepid Travel and STA Travel. She joined the board of Tourism Tasmanian in September 2021.

Announcing the appointment, Tasmania’s Premier and Minister for Tourism, Jeremy Rockliff, said that “Sarah’s deep understanding of sustainable travel from an industry operator and customer perspective will serve her well as we continue to deliver our plan for Tasmania’s tourism sector and maintain the positive impacts it contributes to our State”.

“As a proud Tasmanian, I am honoured to take on the role and provide leadership to realise Tasmania’s vision and plan of being a global leader in sustainable tourism,” said Clark.

“We are a destination on the top of many Australians travel lists, with international travellers quickly catching on. People are looking for enriching and meaningful travel experiences and Tasmania is unlike anywhere in the world.”

She added that Tasmania’s “world-class gastronomy, natural environment, arts and unique culture” means the state is “beautifully positioned to thrive as travel recovers”.

Clark, who will take up the role in early 2023, replaces the outgoing John Fitzgerald, who helmed the agency for the past 10 years.

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Tourism Tasmania names new CEO

Sarah Clark has been appointed the role of chief executive officer of Tourism Tasmania.

Clark has served on Tourism Tasmania’s board since September 2021 and brings significant skills and global experience to the role, having been a leader in the tourism industry specialising in travel and marketing across multiple continents.

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TD breaking news – Intrepid chief to depart for CEO of Tourism Tasmania role

Sarah Clark appointed to lead Tourism Tasmania.

Intrepid Travel’s current Managing Director for Australia, Sarah Clark, has been named as the next CEO of Tourism Tasmania, with her role to commence in early 2023.

Sources at Tourism Tasmania have confirmed the move will see Clark leave Intrepid, with no replacement yet to be revealed by the operator. 

Born and raised in the state, Clark will take over the helm as Tasmania’s tourism industry enters an exciting period with the development of the 2030 Visitor Economy Strategy underway.

She will take the baton from John Fitzgerald who has been in the top job for close to 10 years.

More details in tomorrow’s issue of Travel Daily .

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Sarah Clark

Sarah is the Chief Executive Officer of Tourism Tasmania. Sarah is an established leader with broad industry experience, from working in front-line roles to trade, marketing and general management. She has a passion for sustainable tourism and is delighted to help realise Tasmania’s future in positive impact tourism.

Born in Tasmania, Sarah has over 20 years of experience in the tourism industry, having started her career as a tour guide with Topdeck Travel. While travelling, studying and working all over the world, Sarah rose through the ranks at Topdeck to establish a brand presence in North and South America, before leading the business as General Manager for Asia Pacific and as Global General Manager, based in London. She has been part of the global management team of Flight Centre, Vice President for STA Travel in Dallas, Texas, a Board Member of Eurail, and a Phocuswright Young Leader USA. Before joining Tourism Tasmania, she was Managing Director for Australia and New Zealand at Intrepid Travel, while also on the Tourism Tasmania Board of Directors.

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Movers + shakers: sarah clark to leave intrepid and become tourism tasmania ceo, tasmanian-born and raised sarah clark is set to depart intrepid travel and has been appointed as the new chief executive officer of tourism tasmania and will begin her new role in the new year..

Tasmanian-born and raised, Ms Clark will take over the helm of Tourism Tasmania as the state’s tourism industry is entering an exciting period as the development of the 2030 Visitor Economy Strategy is underway.

Tourism Tasmania said her deep understanding of sustainable travel from an industry operator and customer perspective “will help her steward this important strategy that will set the direction for Tasmania’s tourism sector and, importantly, the positive impact it can contribute on the state.”

Ms Clark joins the agency from Intrepid, the world’s largest adventure travel company, where her current role is as Managing Director ANZ and a member of the global core management team.

She has also been Intrepid Travel’s Marketing General Manager, Managing Director for APAC and Managing Director of Intrepid Hotels.

Ms Clark’s tourism career commenced at Topdeck Travel as a tour guide before she moved quickly into senior roles, including leading the global youth business as Global General Manager and as Vice President for STA Travel in Dallas, leading strategy for air, product, marketing and online performance.

In accepting the position, Sarah Clark said, “As a proud Tasmanian, I am honoured to take on the role and provide leadership to realise Tasmania’s vision and plan of being a global leader in sustainable tourism.

“We are a destination on the top of many Australian travel lists, with international travellers quickly catching on. People are looking for an enriching and meaningful travel experiences, and Tasmania is unlike anywhere in the world. We are beautifully positioned to thrive as travel recovers with our world-class gastronomy, natural environment, arts, and unique culture.”

“I look forward to leading the incredible and very capable team at Tourism Tasmania and working with the wider tourism industry to drive positive social, cultural and economic impact to Tasmanians through a strong and sustainable visitor economy,” she said.

Ms Clark has been on Tourism Tasmania’s board since September 2021, and when she commences in the position in early 2023 will transition from a non-executive director to the CEO’s role as executive director on the board.

Clark will remain at Intrepid until mid-November and be replaced by Brett Mitchell as Managing Director ANZ, who will once again oversee the tour operator’s Australian and New Zealand region.

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Intrepid exec appointed CEO of Tourism Tasmania

Tourism Tasmania has appointed Intrepid Travel A/NZ managing director Sarah Clark as its new CEO, replacing long serving chief John Fitzgerald.

Clark has been a Tourism Tasmania board member since September 2021.

“Sarah’s deep understanding of sustainable travel from an industry operator and customer perspective will serve her well as we continue to deliver our plan for Tasmania’s tourism sector and maintain the positive impacts it contributes to our state,” said Tasmania Premier and Minister for tourism Jeremy Rockliff.

“I would also like to thank John Fitzgerald for his contribution and leadership over the last 10 years. During his tenure, he has overseen both a period of significant industry growth as well as the unprecedented challenge and impact of COVID-19.”

Clark said she was excited to take on the new role at Tourism Tasmania as the state’s tourism industry enters an exciting new period of growth.

“We are a destination on the top of many Australians’ travel lists, with international travellers quickly catching on. People are looking for enriching and meaningful travel experiences and Tasmania is unlike anywhere in the world,” she said.

“We are beautifully positioned to thrive as travel recovers with our world class gastronomy, natural environment, arts, and unique culture.

“I look forward to leading the incredible and very capable team at Tourism Tasmania and working with the wider tourism industry to drive positive social, cultural and economic impact to Tasmanians through a strong and sustainable visitor economy.”

Clark will start the role in early 2023.

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Australia's Top Travel Destinations - Insights from Tourism Tasmania's CEO Sarah Clark Travel Trends with Dan Christian

Australia's travel scene is as diverse as the continent itself, ranging from the sun-soaked beaches of Queensland to the rugged wilderness of Tasmania. In this episode, we are privileged to sit down with Sarah Clark, the dynamic CEO of Tourism Tasmania. Having climbed the ranks from a passionate tour guide to a global travel executive with Top Deck and Intrepid and now leading a large Tourism organization, Sarah brings a refreshing perspective on the travel industry's evolution Down Under. What You'll Learn: Unveiling Australian Travel Trends with Sarah Clark Sarah's career trajectory has been as diverse and adventurous as the landscapes she now promotes. Her stories, infused with personal growth and industry expertise, chronicle the very essence of Australian travel. The Secluded Charm of the Australian Landscape Our conversation begins with a discussion on what sets Australia apart on the global stage. Sarah emphasizes how Australia's remote allure is a double-edged sword, as isolation breeds both exclusivity and logistical challenges. However, to her, this is where Australia shines, "Its secluded spots create unparalleled experiences that travelers increasingly seek in a bustling world," she shares. Emerging Travel Behaviors With the tourism industry recovering post-pandemic, Sarah points out new travel behaviors amongst visitors. "There's a surge in the quest for authentic experiences," she notes. Travelers are shying away from the conventional and leaning towards immersive adventures that champion local culture, sustainability, and personal enrichment. The Market Size Diversity in Australia Compared to Other Nations Discussing market size and demand, Sarah draws attention to the contrasts between Australia and other travel hubs. "When we look at places like Europe or Asia, with their density and proximity, the sheer volume of tourists differs greatly from Australia's figures," she explains. This disparity shapes marketing strategies and service offers, which must cater to a smaller yet more specialized market. "However, this gives us the incredible opportunity to specialize, to curate bespoke journeys that larger markets may struggle to deliver with the same intimacy." Looking Ahead in Australian Tourism To conclude, Sarah presents an optimistic eye towards the future, envisioning an industry that continues to evolve and prioritize the planet and its people. She believes that the travel sector holds the key to global understanding and empathy, and is enthusiastic about Australia's role in this grand narrative. "We're poised at the edge of a new era," she asserts. "An era where travel is not just about 'seeing', but about 'experiencing', 'participating', and 'preserving'. Australia's unique tapestry of environments and cultures is ready to lead that charge." The Land Down Under beckons with open arms, and, guided by leaders like Sarah, promises a future of travel that is as responsible as it is enchanting.  Thank you Sarah for sharing your rich expertise! Season 3 Sponsors Propellic is the only integrated digital marketing agency focused exclusively on driving bookings for travel companies. If you’re looking to accelerate your direct bookings and decrease your cost per acquisition, we highly recommend that you get in touch with Propellic. They’re offering Travel Trends listeners a free marketing audit. Just mention the Travel Trends Podcast.  Visit Propellic.com   TravelAI is shaping personalized travel experiences through micro-segmentation and the power of AI.   For more details visit https://www.travelai.com/ New Travel Trends Episodes Every Wednesday.  https://www.traveltrendspodcast.com/ New Travel Trends Episodes Every Wednesday. Check out Season 1 & 2. https://www.traveltrendspodcast.com/

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The West Australian

• Breaking News
• Western Australia

Hilarious Tassie tourism ad in Danish newspaper following Queen Mary’s crowning

As the first Australian-born woman to ever become a Queen, Tasmania’s own princess-turned-queen Mary has made the “news” in her now native Denmark, appearing in a hilarious Tassie tourism ad in a local newspaper.

Sarah Clark, CEO of Tourism Tasmania, shared the glorious ad on her LinkedIn profile earlier this week.

The full-page ad, appearing in Danish newspaper Politiken, read: “Down here our views are fit for a Queen. Just ask yours.”

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Following Mary’s rise from Princess to Queen of Denmark after the abdication of Margrethe II, the tourism body attempted to harness the royal’s surging adoration and reverence amongst the Danish public to get bang for their buck (or Danish Krone).

The tongue-in-cheek ad is part of a much larger tourism campaign, Come Down For Air, promoting the Apple Isle both domestically and abroad.

Clark told Hobart’s Pulse of her team’s mission ahead of launching the campaign, revealing the “Mary” angle was about “having a bit of fun using our Tasmanian tone of voice and stunning imagery”.

Another full-page ad appeared in Melbourne’s The Age newspaper earlier this week which followed the same Tassie blueprint.

“Becoming Queen. The only decent excuse for leaving”, it read.

Around 150,000 people reportedly gathered in Copenhagen to watch the official proclamation of Queen Mary and King Frederik X.

Queen Mary was born in Hobart, and was living in Sydney in 2000 when she met the then Prince Frederik during the Olympics.

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Your Local News

• American Sports

Hollywood actor loses his mind as Caitlin Clark explodes in ‘epic’ revenge game

The basketball world was left in awe by a college player’s recordbreaking game that even had a Hollywood star losing his mind.

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Remember the name Caitlin Clark.

The 22-year-old, who has already rewritten the college basketball record books, took another step to greatness on Tuesday AEDT with a blistering performance to lead Iowa to the Final Four of the NCAA tournament.

Watch an average of 9 NBA Regular Season games per week LIVE on ESPN, available via Kayo. New to Kayo? Start Your Free Trial Today >

In a blockbuster rematch of last year’s NCAA championship game, the Iowa Hawkeyes defeated the LSU Tigers 94-87 in a thrilling Elite Eight match-up in Albany, New York.

Clark scored nearly half her team’s tally, finishing with 41 points, 12 assists and seven rebounds.

She made nine three-pointers and every one of them was crucial as scores were tied 45-45 at halftime.

Clark nailed dagger after dagger, prompting a hilarious reaction from LSU’s Hailey Van Lith, who could only shrug her shoulders when Clark drained a three-pointer after being defended closely.

Hailey Van Lith reaction got me crying pic.twitter.com/PuoB9LnpyJ — Ahmed/The Ears/IG: BigBizTheGod 🇸🇴 (@big_business_) April 2, 2024

CLEVELAND!!!!!!!!!! FINAL FOUR!!!!! HAWK FANS LETS GOOOOOO🫶🏻🫶🏻🫶🏻❤️‍🔥❤️‍🔥❤️‍🔥🙏🏻🙏🏻🙏🏻 — Caitlin Clark (@CaitlinClark22) April 2, 2024

It was a revenge game for Clark, who took bragging rights over Angel Reese after the LSU centre pointed at her ring finger and taunted Clark with the John Cena ‘You can’t see me’ gesture after winning last year’s title.

Actor and Ted Lasso star Jason Sudeikis couldn’t get enough of the action, mimicking Reese’s taunt in the stands as Clark went berserk on court.

Reese brushed aside talk of the rivalry pre-game, saying she and Clark don’t hate each other. But the loss means LSU are eliminated and Reese and coach Kim Mulkey’s dream of going back-to-back is over.

Iowa will face either Southern California or Connecticut for a spot in the championship game, while South Carolina and North Carolina State will battle it out in the other Final Four match-up.

A NCAA championship is the one title Clark hasn’t won. Earlier this season she became the highest scoring player, male or female, in NCAA Division 1 basketball history.

In the victory over LSU, she also broke the previous record for the most three-pointers in Division 1 history (537).

“This one feels a little bit better,” Clark said after the win.

“It’s my senior year with this group, and a lot of people counted us out at the beginning of the year.

“And all we did was work really hard … But the job’s not finished.”

Clark rattled in four of her three-pointers in the third quarter to help take the game away from LSU and stay on track for a fairytale ending to her collegiate career.

“I think just confidence, being confident in all the work that I put in, trusting my teammates,” Clark said of her third quarter scoring spree.

“We knew it was going to be physical but we weathered every storm. But you’ve got to give them a lot of credit they had a great year.”

Basketball fans and commentators were simply in awe of Clark’s shooting ability as she dragged Iowa over the line.

ESPN’s commentator Ryan Ruocco exclaimed at fulltime: “Galactic greatness from Caitlin Clark on display yet again!”

NBA commentator Molly Morrison wrote on X: “Never thought i’d see someone else with the same shooting abilities as steph but caitlin clark is HER.”

Shea Serrano posted: “Caitlin clark hitting a goofy 28-footer fading left over van lith after van lith missed a wide open 3 is very much a f*** you from caitlin lol what a monster.”

Women’s hoops host LaChina Robinson said: “This game came down to Caitlin Clark. Period. Game over.”

Sports Illustrated’s Pat Forde said: “Watching Clark shoot is just a thrill. Epic performance.”

Neroli Meadows added: “Atmosphere in the NCAA Elite 8 sounds unreal. Clark v Reese… love to see it.”

Clark is regarded as one of the greatest players — male or female — in the history of college basketball, an iconic, generational talent who this season overtook 1960s star Pete Maravich as the all-time leading scorer in collegiate hoops.

Her lethal shooting from beyond the arc has drawn comparisons to WNBA star Sabrina Ionescu and NBA three-point scoring leader Steph Curry — who faced off in a three-point contest at the NBA All-Star weekend in January.

Clark is set to be taken with the No. 1 pick in the WNBA Draft by the Indiana Fever.

Her career has sparked a commercial bonanza for college basketball, attracting sellout crowds and drawing huge television audiences.

Her impact — dubbed the “Caitlin Clark Effect” has been compared to singer Taylor Swift and has even seen her followers dubbed “Clarkies”, mirroring Swift’s fervent fanbase of “Swifties”.

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Rule changes to US college sports have allowed her to accept endorsement deals with such sponsors as Nike, Gatorade and State Farm, even finding her way onto TV commercials while still in school.

Watch every game of NCAA Basketball March Madness on Kayo Sports .

Former Welsh rugby winger Louis Rees-Zammit has taken the US by storm after landing one of the most coveted positions in sport.

Spurs rookie Victor Wembanyama has blown minds across the NBA after achieving something not seen since Shaquille O’Neal graced the court.

Golden State Warriors star Draymond Green has become public enemy No. 1 in Australia after an ugly act against one of our national treasures.