tourism projects examples

Sustainability Success

10 Sustainable Tourism Examples

Tourism is fun; you get to meet new people, learn about new cultures and build beautiful memories that will last forever. However, as a tourist, have you ever paused to think that the areas you visit are actually people’s homes? And, of course, you wouldn’t want to ruin the homes and environments of other people, right? 

This is where green tourism comes in. Sustainable tourism factors in the economic , environmental , and social aspects of tourism, ensuring that it does not have any negative consequences on the environment. In addition to protecting the environment, sustainable tourism also protects the local communities and businesses.

In this article, I will go through 10 sustainable tourism examples around the world!

Here are 10 remarkable examples of sustainable tourism for environmentally conscious persons, including both luxury travel and budget options! Responsible tourism examples:

1. Feynan Ecolodge – Jordan

The first ecolodge of its kind in Jordan, Feynan Ecolodge was designed to reflect the architectural style of the ancient caravanserai and was built in 2005 by the Royal Society for the Conservation of Nature.

In 2009, EcoHotels took over the management and operation of the lodge, offering travelers an opportunity to experience the wild nature of Jordan, meet its natives and explore its ancient history. All of this with minimal impact on the environment!

Feynan Ecolodge is found deep in the Dana Biosphere Nature Reserve; a mountainous place located in Jordan.

It is one of the best examples of sustainable tourism globally, with the National Geographic Traveler Magazine ranking it among the top 25 ecolodges globally.

The lodge has partnered with the Royal Society for the Conservation of Nature to provide solar-powered accommodation. The use of solar as the main source of energy greatly reduces the carbon footprint released and led them to win the World Responsible Tourism Award in 2019. Therefore, guests who use these accommodation services play a role in protecting the environment.

Dana Biosphere Reserve is one of the largest nature reserves in Jordan. It was established in 1989 to protect the area’s diverse wildlife, geology, and landscape. The reserve encompasses four different bio-geographical zones: Mediterranean, Irano-Turanian, Saharo-Arabian, and Sudanian. It is home to 800 plant species and 449 animal species, including several globally threatened/endangered species.

The Bedouin people are the original inhabitants of Jordan and are considered the backbone of the country. The Bedouin culture has transformed over time, as many people have left the traditional lifestyle and migrated to cities. However, there is still a small community of Bedouins who continue to live in the Feynan area, and geotourism has been helpful in preserving this culture.

As you can see, the Feynan Ecolodge is acting on all three pillars of sustainability (or the 3 E’s of sustainability ) by supporting the local culture (promoting cultural sustainability ), preserving the environment, and improving the local economy.

The Feynan Ecolodge is without a doubt one of the great examples of sustainable tourism, as well as an example of environmental responsibility !

2. Mdumbi Backpackers Hostel – South Africa

The Mdumbi Backpackers Hostel is specifically designed for people who like sustainable tourism.

Mdumbi Backpackers is a community-driven backpacker hostel located in the Transkei with panoramic views of the coast. They promote community involvement and sustainable eco-tourism.

The nearby beach was voted the best beach in Southern Africa, with world-class surf and incredible hiking and exploration opportunities, Mdumbi is a hidden gem not to be missed.

It provides an ideal base for whale-watching, hiking, and doing other outdoor tourist activities. The hostel uses multiple eco-friendly tools and practices, all of which are aimed to encourage more sustainable green tourism.

For example, all the accommodations use solar power and include a waste management system that is sustainable.

Besides, the hostel has a special ownership model, so that even local employees can own shares in the hostel.

3. Six Senses Resort – Fiji

The Six Senses Resort in Fiji resort is located on Malolo island at a secluded bay. The 5-star luxury resort can be said to meet all the sustainable tourism guidelines and principles.

Six Senses Fiji is committed to sustainability , with 100% solar power, programs to conserve energy and rainwater, make high-quality drinking water, and locally grow organic produce.

For example, Six Senses Resort uses solar energy to power the entire resort . Also, it established rain capture and efficient water filtration systems that help to reduce the usage of plastic bottles.

The resort has one of the largest off-grid solar installations in the Southern Hemisphere, using batteries to power the resort and the desalination plant.

In addition, the resort encourages recycling and re-using of materials, minimizing overall wastage and the release of harmful gases due to wastage.

Furthermore, the Six Senses Resort greatly supports different causes and programs aimed to help the local communities lead a more sustainable life.

For example, the resort works with Rise Beyond the Reef , an NGO that teaches women in remote communities to create marketable goods using traditional skills.

The Six Senses Resort in Fiji is clearly an amazing luxury eco-tourism example and a great option for those who can afford it!

4. Bom Bom Water Project – Príncipe Island – Africa

This water project is controlled and managed by the Bom Bom Resort . This luxury resort can be found in Príncipe and Sao Tome, an island that is located off the western coast of Gabon, West Africa.

This resort has a recycling scheme that involves replacing used water bottles with a stainless steel bottle (known as the “Biosphere Bottle”) that can be refilled.

So far, this recycling scheme has led to the removal of over 300,000 plastic bottles; a result that has contributed to a cleaner and more sustainable island.

More so, the Bom Bom Resort supports the water purification fountains and recycling projects established by UNESCO and the Príncipe Island World Biosphere Reserve.

It has established 13 water stations in different parts of the island, where tourists can refill their Biosphere Bottles. Besides, the resort encourages tourists and guests to take part in the sustainable programs available.

If you are interested in visiting this luxury eco-tourism option, then you can check a detailed review by some of their guests!

5. Inkaterra Hotels – Peru

Inkaterra Hotels is a 100% carbon-neutral organization with 47 years of experience in practicing sustainable tourism with its eco-lodges. Not bad for those luxury ecolodge options!

These hotels can be found in different parts of Peru, such as Tambopata, Machu Picchu Pueblo, Cusco, and Sacred Valley.

They were crowned by Greeninitiative , an organization endorsed by the United Nations (UN), as the very first “Climate Positive” hotel brand in the world.

All the lodges in these hotels are built using locally-sourced products; eliminating any transportation which would’ve led to a high carbon footprint.

Besides, the lodges are built in such a way that they do not ruin the environment or cause permanent damage.

Also, the Inkaterra Hotels provide support to education, scientific research, and local efforts aimed to conserve the environment and boost the economic condition of the locals.

Inkaterra Hotels is a great example of ecotourism , because the organization is truly aiming at sustainable development, by acting on all the 3 Ps of sustainability : people, profit, planet!

6. Atlantis Submarines – Hawaii

Sustainable tourism is not just about ecolodges, but also about experiences. Atlantis submarines in Hawaii offers the possibility to explore the submarine world in a more eco-friendly way.

The Atlantis Submarines are located in three different regions in Hawaii. They provide the thrill of diving up to 30 meters underwater to tourists and adventurous people.

Having been operational since 1988, the submarines are powered by environmental-friendly batteries. Therefore, they do not emit any pollutants or release harmful greenhouse gases in the atmosphere. 

Furthermore, all the Atlantis Submarines move quietly via the water without causing any environmental disturbance.

The company has also installed environmental-friendly artificial reefs in two different locations; these reefs help to re-establish healthy habitats for Marine life and fish.

Indeed, the Atlantis Submarines provide an eco-friendly way of exploring the deep sea.

7. BEES Elephant Sanctuary – Thailand

The BEES Elephant Sanctuary is located in rural Thailand in the Maechaem district. Most animal sanctuaries are considered unsustainable since most of the activities only function to exploit the animals kept there. However, the BEES sanctuary is different from these other sanctuaries, since it takes a different approach that aims to improve sustainability.

BEES was founded in 2011 by Burm Pornchai Rinkaew and Emily Rose McWilliam.

Emily traveled to Thailand as a teen in early 2009 and was appalled by the living conditions and hardships elephants experienced working in tourist camps. She made a promise to the elephants to do something about their plight and, at just 18 years of age, co-founded BEES with her partner Burm.

BEES provides a safe, natural home for elephants to just BE elephants and also rescues and provides care for local cats and dogs.

This sanctuary has adopted a sustainable approach known as the “No Contact – Hands Off Approach.” The hands-off policy prevents humans from forcing elephants into contact.

Also, all the elephants in the sanctuary have either been rented from the owners, retired, or rescued in the wild, in turn giving them a break from all the tough work that they do.

More so, the BEES sanctuary has set up different programs that allow people to work for the sanctuary, providing them with the opportunity to give back to nature.

8. Summit Expeditions & Nomadic Experience (SENE) – Tanzania

SENE is a tour operator company based in Tanzania . It offers a wide range of tours, such as around Zanzibar island, climbing up to the top of Mt. Kilimanjaro, Mbahe farm cottages , and other wildlife safaris. Since the company was established in 1998, it has been offering sustainable tours to tourists and jobs to the locals.

The SENE tour company is a member of “Leave No Trace”; a set of ethics whose main goal is to promote a sustainable world that will support many generations to come.

Also, they use portable toilets whose disposal systems are biodegradable.

In addition, the company encourages tourists to take alternative routes to their destination, so that they give the busier routers a chance to recuperate.

All these sustainable activities help to promote a healthier local environment in Tanzania.

9. Wavelength tours – Australia

Wavelength is a family-operated firm with a team made of local marine biologists or people who have spent most of their lives on the barrier reef. It provides snorkeling tours on the great barrier reef of Australia. However, unlike other similar snorkeling tour firms, Wavelength offers more environmentally friendly tours.

For example, the company takes only a small group of people for snorkeling. They also have a “no-touch” policy that prevents unnecessary disturbance of nature.

Also, all tourists are recommended to use environmental-friendly sunscreen that won’t have any negative impact on the corals and marine life.

All these sustainable solutions help to protect the great barrier reef, ensuring that it is not put under much pressure, which would in turn have significant effects on the environment.

Of course there is still more that could be done, but this company is surely doing some steps in the right direction.

10. Trash Hero – Thailand/Global

Trash Hero is a volunteer-led movement whose mission is to drive positive change within communities all over the world. It does so by encouraging communities globally to pick up rubbish and prevent plastic waste being dispersed in the local environment.

While Trash Hero was first started in Thailand, they have been establishing in 12 more countries.

They combine the effort of local communities and eco-friendly tourists by encouraging both parties to clean rubbish wherever they see it and work together to create a healthy, trash-free world.

Trash Hero also produces steel bottles that are more sustainable; the movement sells these bottles and also works with other businesses to make them more sustainable and greener.

Why is Sustainable Tourism Important?

The main goal of sustainable tourism is to minimize the negative impact that tourism has on the environment and local communities. It ensures that all resources are used in an optimal way, preventing over-consumption and wastage. In turn, sustainable tourism helps to preserve the natural world, as well as local traditions, culture and heritage.

Besides, sustainability tourism provides social and economic benefits to the local communities. This contributes to a mutually beneficial relationship of “give and take” where both locals and tourists gain equal benefits.

What’s even better, the sustainable activities involved with this form of tourism ensure the long-term future of travel, such that the environmental, economic, and social benefits are enjoyed now and by many more generations to come.

Sustainable tourism is not only good for business; it is also good for the environment, ensuring sustainability now and in the future. Therefore, unless you want to promote an unsustainable world, you need to ditch mass tourism and apply to tours that support sustainable tourism.

However, did you know that soon we may be getting also new ways to travel sustainably and enjoy an eco-friendly luxury vacation on the water? This may soon become available thanks to the new solar catamarans that are starting to become more mainstream!

Here are the 10 sustainable tourism examples I went through in this article:

• Feynan Ecolodge – Jordan
• Mdumbi Backpackers Hostel – South Africa
• Six Senses Resort – Fiji
• Bom Bom Water Project – Príncipe Island – Africa
• Inkaterra Hotels – Peru
• Atlantis Submarines – Hawaii
• BEES Elephant Sanctuary – Thailand
• Summit Expeditions & Nomadic Experience (SENE) – Tanzania
• Wavelength tours – Australia
• Trash Hero – Thailand/Global

I hope you enjoyed learning about those responsible tourism examples, and if you are not sure where to start, simply pick one of the 10 sustainable tourism examples discussed above. These destinations will not only give you the best time of your life, but also give you the opportunity to make a positive contribution to the world while you’re having fun!

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Sustainable Tourism Practices and Destinations: Examples from Around the World

Sustainable Tourism Practices: Sustainable tourism is a growing trend in the travel industry that focuses on minimizing the environmental and social impact of tourism while providing economic benefits to local communities. From eco-friendly accommodations to responsible travel practices, there are many ways that tourism can be made more sustainable. Around the world, destinations and businesses are implementing sustainable tourismthat support conservation, reduce carbon emissions, and promote local cultural heritage. These efforts not only benefit the planet, but also provide a unique and authentic travel experience for visitors. In this context, we will explore some of the sustainable tourism and destinations from around the world that are leading the way in promoting responsible and ethical tourism.

Here are 40 examples of sustainable tourism and destinations from around the world:

• The Galapagos Islands, Ecuador – A protected wildlife sanctuary that limits visitor numbers to prevent environmental damage and promote sustainable tourism.
• Costa Rica – A country that has made a strong commitment to sustainable tourism, with a focus on eco-tourism, community-based tourism, and conservation efforts.
• Bhutan – A country that measures its economic success through a Gross National Happiness index, which includes the protection of the environment and cultural heritage.
• Norway – A country that is known for its sustainable tourism, including eco-friendly transportation, green energy, and sustainable tourism certification programs.
• The Netherlands – A country that is promoting sustainable tourism through initiatives such as green hotels, bike-friendly cities, and nature conservation programs.
• New Zealand – A country that has a strong focus on sustainable tourism, including eco-tourism, conservation efforts, and responsible travel practices.
• The Amazon Rainforest, Brazil – A region that has adopted sustainable tourism to promote conservation and support local communities.
• The Great Barrier Reef, Australia – A protected marine park that promotes sustainable tourism, such as reducing carbon emissions and protecting the natural environment.
• Kenya – A country that has implemented sustainable tourism, including wildlife conservation, community-based tourism, and eco-friendly lodges.
• Iceland – A country that is promoting sustainable tourism through eco-friendly transportation, renewable energy, and eco-certification programs.
• South Africa – A country that is known for its conservation efforts, including wildlife protection and community-based tourism.
• The Azores, Portugal – A group of islands that is promoting sustainable tourism through eco-tourism, whale watching, and nature conservation programs.
• The Serengeti, Tanzania – A protected wildlife sanctuary that promotes responsible tourism practices, such as reducing carbon emissions and supporting local communities.
• The Cook Islands, Pacific Ocean – A group of islands that is committed to sustainable tourism, including protecting the environment and supporting local communities.
• Thailand – A country that has implemented sustainable practices, including community-based tourism, wildlife conservation, and responsible travel.
• The Faroe Islands, Denmark – A group of islands that is promoting sustainable tourism through eco-friendly transportation, sustainable seafood, and nature conservation programs.
• The Lake District, England – A protected national park that promotes sustainable tourism, such as reducing carbon emissions and supporting local communities.
• The Annapurna Region, Nepal – A region that is promoting sustainable tourism through community-based tourism, conservation efforts, and responsible trekking practices.
• The Maasai Mara, Kenya – A protected wildlife reserve that promotes sustainable practices, such as reducing carbon emissions and supporting local communities.
• The Blue Mountains, Australia – A protected national park that promotes sustainable tourism practices, such as reducing carbon emissions and supporting local communities.
• Guna Yala, Panama – A protected indigenous territory that promotes sustainable tourism, such as supporting traditional livelihoods and preserving cultural heritage.
• The Isle of Eigg, Scotland – An island that is promoting sustainable tourism through renewable energy, eco-friendly accommodations, and community-based tourism initiatives.
• The San Blas Islands, Panama – A group of islands that is promoting sustainable tourism through eco-tourism, community-based tourism, and responsible travel practices.
• The Burren, Ireland – A protected national park that promotes sustainable practices, such as reducing carbon emissions and supporting local communities.
• The Bay of Fundy, Canada – A protected marine park that promotes sustainable tourism practices, such as reducing carbon emissions and supporting local communities.
• The Lofoten Islands, Norway – An archipelago that is promoting sustainable tourism through eco-friendly transportation, responsible fishing, and community-based tourism initiatives.
• The Tongariro National Park, New Zealand – A protected national park that promotes sustainable tourism, such as reducing carbon emissions and supporting local communities.
• The Danube Delta, Romania – A protected wetland that promotes sustainable tourism practices, such as eco-tourism and responsible travel practices.
• The Douro Valley, Portugal – A region that is promoting sustainable tourism through eco-tourism, responsible wine tourism, and community-based tourism initiatives.
• The Lake Titicaca, Peru/Bolivia – A protected lake that promotes sustainable tourism, such as preserving cultural heritage and supporting traditional livelihoods.
• The Everglades, United States – A protected wetland that promotes sustainable tourism, such as reducing carbon emissions and supporting local communities.
• The Cinque Terre, Italy – A protected coastal area that promotes sustainable tourism practices, such as reducing carbon emissions and supporting local communities.
• The Mekong Delta, Vietnam – A region that is promoting sustainable tourism through eco-tourism, responsible travel practices, and community-based tourism initiatives.
• The Lake District, Chile – A protected national park that promotes sustainable tourism practices, such as reducing carbon emissions and supporting local communities.
• The Sinharaja Forest Reserve , Sri Lanka – A protected rainforest that promotes sustainable tourism, such as eco-tourism and responsible travel practices.
• The Jasper National Park, Canada – A protected national park that promotes sustainable tourism practices, such as reducing carbon emissions and supporting local communities.
• The Arctic, various countries – A region that is promoting sustainable tourism through eco-tourism, responsible travel practices, and nature conservation programs.
• The Torres del Paine National Park, Chile – A protected national park that promotes sustainable tourism, such as reducing carbon emissions and supporting local communities.
• The Sagarmatha National Park, Nepal – A protected national park that promotes sustainable tourism practices, such as eco-tourism and responsible trekking practices.
• The Monteverde Cloud Forest Reserve, Costa Rica – A protected cloud forest that promotes sustainable tourism practices, such as eco-tourism and nature conservation programs.

These are just a few more examples of the many destinations and businesses around the world that are adopting sustainable tourism. With a growing focus on responsible and ethical tourism, sustainable tourism is becoming an increasingly important industry worldwide.

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Frequently Asked Questions About Sustainable Tourism Practices

What is sustainable tourism?

Sustainable tourism is a form of tourism that focuses on minimizing the environmental and social impact of travel while providing economic benefits to local communities.

What are some sustainable tourism practices?

Some sustainable tourism practices include supporting conservation efforts, reducing carbon emissions, promoting local cultural heritage, and supporting local communities through community-based tourism initiatives.

Why is sustainable tourism important?

Sustainable tourism is important because it helps to preserve natural and cultural resources, provides economic benefits to local communities, and promotes responsible and ethical travel practices.

How can travelers practice sustainable tourism?

Travelers can practice sustainable tourism by supporting eco-friendly accommodations, engaging in responsible travel practices, supporting local communities, and minimizing their carbon footprint.

What are some examples of sustainable tourism destinations?

Some examples of sustainable tourism destinations include national parks, protected areas, eco-tourism lodges, and community-based tourism initiatives.

How can tourism businesses implement sustainable tourism practices?

Tourism businesses can implement sustainable practices by reducing their carbon emissions, supporting local communities, promoting conservation efforts, and adopting eco-friendly practices.

What is community-based tourism?

Community-based tourism is a form of tourism that involves local communities in the tourism industry, providing economic benefits while preserving local culture and traditions.

What is responsible tourism?

Responsible tourism is a form of tourism that focuses on minimizing the environmental and social impact of travel while providing economic benefits to local communities and promoting cultural awareness.

What is the difference between sustainable tourism and ecotourism?

Sustainable tourism is a broader concept that encompasses all forms of tourism that are socially, economically, and environmentally responsible, while ecotourism is a specific form of tourism that focuses on nature-based experiences that support conservation efforts.

How does sustainable tourism benefit local communities?

Sustainable tourism benefits local communities by providing economic benefits through job creation and supporting local businesses, while also preserving cultural heritage and traditions.

How can tourists ensure they are practicing sustainable tourism?

Tourists can ensure they are practicing sustainable tourism by choosing eco-friendly accommodations, engaging in responsible travel practices, supporting local communities, and minimizing their carbon footprint.

What role do governments play in promoting sustainable tourism?

Governments play an important role in promoting sustainable tourism by establishing policies and regulations that support conservation efforts, promoting sustainable practices, and providing funding for sustainable tourism initiatives.

What are some challenges to implementing sustainable tourism practices?

Some challenges to implementing sustainable tourism practices include the high cost of implementing eco-friendly practices, lack of awareness among tourists, and limited resources in developing countries.

What is the role of tourism businesses in promoting sustainable tourism?

Tourism businesses play a critical role in promoting sustainable tourism by adopting eco-friendly practices, supporting conservation efforts, and engaging with local communities to ensure their economic benefits are sustainable.

What is the impact of sustainable tourism on the environment?

Sustainable tourism aims to minimize the impact of tourism on the environment by reducing carbon emissions, supporting conservation efforts, and promoting eco-friendly practices. This can have a positive impact on the environment by preserving natural resources and reducing pollution.

What is the role of tourists in promoting sustainable tourism?

Tourists have a crucial role to play in promoting sustainable tourism by supporting eco-friendly accommodations, engaging in responsible travel practices, supporting local communities, and minimizing their carbon footprint.

What is the role of local communities in sustainable tourism?

Local communities play a vital role in sustainable tourism by providing unique cultural experiences, supporting conservation efforts, and benefitting from the economic opportunities that tourism can bring. Sustainable tourism initiatives often involve working with local communities to ensure their voices are heard and their needs are met.

How can sustainable tourism help preserve cultural heritage?

Sustainable tourism can help preserve cultural heritage by supporting local cultural practices and traditions, promoting cultural awareness, and providing economic benefits to local communities. In doing so, it helps to maintain and celebrate cultural diversity and promote the value of cultural heritage.

What is the impact of sustainable tourism on the economy?

Sustainable tourism can have a positive impact on the economy by providing job opportunities, supporting local businesses, and promoting economic growth in tourism-dependent communities. It can also encourage investment in infrastructure and services, leading to long-term economic benefits.

What is the role of education in promoting sustainable tourism?

Education plays a critical role in promoting sustainable tourism by raising awareness among tourists, tourism businesses, and local communities. It can help to promote best practices, encourage responsible travel behavior, and foster a culture of sustainability.

How can technology be used to promote sustainable tourism?

Technology can be used to promote sustainable tourism by supporting digital platforms that provide information and resources for sustainable travel, reducing the need for paper-based materials and promoting more efficient and eco-friendly travel methods.

What is the role of sustainable tourism in climate change mitigation?

Sustainable tourism can contribute to climate change mitigation by promoting low-carbon travel options, reducing carbon emissions, and supporting conservation efforts that help to mitigate the impact of climate change on natural resources.

How can sustainable tourism be measured?

Sustainable tourism can be measured using a range of indicators, such as carbon emissions, waste reduction, water conservation, and economic impact. There are also several certification programs and sustainability standards that can be used to assess the sustainability of tourism businesses and destinations.

How can travelers support sustainable tourism initiatives?

Travelers can support sustainable tourism initiatives by choosing eco-friendly accommodations, engaging in responsible travel practices, supporting local communities, and minimizing their carbon footprint. They can also seek out sustainable tourism certification programs and support businesses that are committed to sustainable tourism practices.

• Carbon emissions
• community-based tourism
• conservation
• Cultural Heritage
• Eco-friendly travel
• ethical tourism
• Local Communities
• Responsible Tourism

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12 innovative sustainable tourism attractions you can visit around the world

Apr 4, 2022 • 5 min read

Check out these innovative sustainable attractions worldwide, like the Jewel at Changi Airport © Travel man / Shutterstock

More and more travelers are looking beyond the most affordable and comfortable way to travel and are putting more thought into how their choices might affect the destination they want to visit. 

As travel priorities shift, on top of having a great time travelers increasingly want to do the right thing by the places they visit. In this extract from Sustainable Escapes , Lonely Planet looks at how 12 worldwide tourist attractions have approached sustainability in an innovative way. 

Jewel at Changi, Singapore, is an indoor oasis

First came Gardens by the Bay with its solar-harvesting Supertrees, and in 2019 Singapore upped its urban garden game with an airport terminal you’ll never want to leave. Harnessing cutting-edge sustainable technology, Jewel at Changi is a green oasis, complete with a hedge maze, a canopy bridge, and the world’s tallest indoor waterfall.

The Points Guy:  8 sustainable travel tips from expert green travelers

New York's Climate Museum aims to inspire action on the climate crisis

New York City ’s Climate Museum has won a legion of fans for over 200 innovative public exhibitions and events it has hosted around the city since 2017. Examples include youth spoken-word programs dedicated to themes of climate change;  Climate Signals , a city-wide public art installation by US artist Justin Brice Guariglia, which flashed climate change alerts in five languages; and Beyond Lies , a public art exhibition by British illustrator and journalist Mona Chalabi, that examines climate disinformation from the fossil fuel industry. 

Cape Town's Table Mountain cableway has been carbon-neutral since 2016

Hiking Table Mountain is a quintessential Cape Town experience. But those who prefer to ride the cable car can still feel good about it. The cableway has been carbon-neutral since 2016, and maintains one of the most cohesive responsible tourism policies around, with careful water management and waste reduction practices in place.

Copenhill, Copenhagen's ski slope, is on top of a power plant

Urban ski slopes typically take the form of emissions-emitting indoor centers. But not Copenhill . Opened in 2019, this artificial ski slope sits atop Amager Bakke, a waste-to-power plant central to Copenhagen ’s goal of becoming the world’s first carbon-neutral city . The complex also has a 280ft (85m) climbing wall (the world’s highest) and, like all good ski resorts, an après-ski bar.

Byron Bay, Australia, has the world's first solar-powered train 

Connecting the center of surf town  Byron Bay  to a vibrant arts estate, the world’s first solar-powered train made its maiden journey on a scenic 1.9 mile (3km) stretch of disused rail line in 2017. In lieu of ticket machines, fares are collected by a conductor on the beautifully refurbished heritage train.

Sustainability is central at the Azurmendi restaurant near Bilbao, Spain

Proving it’s haute to be sustainable, Azurmendi , a three-Michelin-star restaurant near Bilbao , has twice won the sustainable restaurant award from World’s 50 Best Restaurants . The hilltop atrium building harnesses solar and geothermal energy, and guests can tour the on-site greenhouses and vegetable gardens that supply the inventive menus.

England's Eden Project recreates major climate systems

Occupying the site of an excavated china clay pit, the Eden Project education charity and visitor’s center in Cornwall , England , features huge biomes housing exhibitions, gardens, and the largest indoor rainforest in the world. It’s also home to the UK’s longest and fastest zip line, and a play tower for kids designed to introduce little ones to the concept of pollination. 

Ocean Atlas in the Bahamas is an artwork and artificial reef

British sculptor and environmental activist Jason deCaires Taylor is famous for his surreal underwater sculptures that double as artificial reefs. Ocean Atlas  – depicting a young girl supporting the ceiling of the water, much like the mythological Greek Titan shouldered the burden of the heavens – is a 60-plus-ton sculpture in Nassau , intended to symbolize the environmental burden we are asking future generations to carry.

A former nuclear reactor is now a theme park at Wunderland Kalkar, Germany

Following the 1986 Chernobyl disaster , German authorities decided not to put its new multi-billion-euro nuclear reactor near the Dutch border into operation. But it wasn’t a complete write-off. In the 1990s, the site was transformed into Wunderland Kalkar , an amusement park, complete with a swing ride inside the reactor’s cooling tower.

Vena Cava winery in Mexico is constructed from recycled materials

Vena Cava calls itself the hippest winery in Mexico , and when you lay eyes on this all-organic Baja winery – which was constructed from reclaimed fishing boats and other recycled materials – it’s difficult to disagree. Better yet, its cellar door is open for tastings every day of the week.

Minimize your impact when bird-watching from Tij Observatory, Netherlands

Taking its form from a tern’s egg, Tij Observatory is a stunning public birdwatching observatory in Scheelhoek Nature Reserve in Stellendam, the Netherlands , designed to rest as lightly on nature as possible. Built with sustainable wood and clad in thatched reeds, the observatory is reached via a tunnel built from recycled bulkheads to minimize disturbance to birds.

Jubileumsparken is a huge park project in Gothenburg , Sweden

The city of Lund might be getting a bicycle-powered museum in 2024, but there’s another great ecofriendly Swedish attraction you can visit now. Jubileumsparken is the ongoing redevelopment of a Gothenburg port area into an ultra-sustainable leisure hub to meet residents' requests for better access to the river and more green areas in the city. Two baths and a sauna were constructed, with ongoing work to introduce new children's play areas. Gothenburg has been ranked number one sustainable destination in the Global Destination Sustainability Index five times.

You might also like: 10 incredible places to learn to scuba dive    8 rewilding projects you can visit in Europe    The world's eco-luxury resorts that are worth the hype   

This article was first published Oct 5, 2020 and updated Apr 4, 2022.

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How to develop community-based tourism (7 tips).

• July 14, 2023
• 14 Comments

• What is community-based tourism?

Community-based tourism is a way of sustainable tourism that allows travellers to closely connect to local communities. Tourism where travellers are invited into local homes. Experiencing the actual local culture, the diversity, local rituals and beliefs.

The aim of community-based tourism is directly benefiting local communities financially, while travellers experience local way of life. Communities that participate in community-based tourism are strong, resilient and committed to show travellers their culture.

Be aware that community-based tourism is a very sensitive segment. That’s why, it’s essential that it’s developed and operated correctly to ensure actual benefits for the local communities. It’s a growing niche market , as more and more travellers are looking for authentic experiences that create benefits locally.

“75% seek authentic experiences that are representative of the local culture”. – booking.com (2023)

This article gives you the basic tools to develop community-based tourism experiences yourself and to create win-win-win situations.

In this article

What are the benefits of community-based tourism, community-based tourism examples.

• Community-based tourism in practice
• Negative impacts of community-based tourism

Developing cultural experiences on local terms

7 tips to develop community-based tourism.

The unique feature of community-based tourism is that the tourism experiences are hosted and managed by local communities. It is a promising niche tourism experience with lots of opportunities. More and more travellers are interested in learning about local cultures and ways to genuinely interact with local communities. Among others, the key benefits of community-based tourism are that it:

• Sustains local culture for future generations
• Facilitates local employment
• Directly benefits locals financially
• Is fairly easy to develop with the right network
• Creates and empowers resilient and strong communities
• Adds value to your business with authentic experiences
• Allows travellers to experience the diversity and customs of local cultures
• Encourages travellers to truly connect and interact with local communities
• Stimulates increased awareness and knowledge of other cultures and traditions
• Takes your business and travellers off the beaten track into rural areas
• Supports the movement of good tourism

While every destination and local cultures are different, the key concept of community-based tourism is fairly similar. That’s to say, the activities can also be applied and developed in almost all destinations. Also, it’s important to stay away from staged activities and to include interaction.

“69% want the money they spend when traveling to go back to the local community”. – booking.com (2023)

Examples of community-based tourism experiences

• Cooking and tasting local food
• Visiting a local market
• Walk through the village
• Working on the field
• Experiencing the coffee process
• Fishing or sailing with locals
• Biking tour around the village
• Handcrafting or painting
• Storytelling by elders
• Homestay or farmstay

Community-based tourism examples in practice

Tour operators come in all sizes and all have a different impact on tourism destinations. Among these tour operators, there are some inspiring businesses that solely focus on benefitting local communities. Their aim is to use tourism as a tool to create a better life and future for locals and to protect the environment at the same time.

Be inspired by the following community-based projects that benefit local communities while offering travellers an authentic experience.

• Preserving cultural heritage in the Karamoja region in Uganda
• Nature community experience in Mida Creek in Kenya
• Connecting locals and travellers in food experiences
• Trekking the Calchaquíes valley in Argentina with local families

Potential negative impacts of community-based tourism

As mentioned, community-based tourism is a very sensitive segment. This means that it can have negative impacts and challenges if not organised and managed correctly and with care.

Community-based tourism is becoming more popular among tour operators. They’re looking to both benefit and involve local communities while developing new tourism experiences for their travellers. Therefore, it’s essential to not only explain the benefits and the development steps of community-based tourism, but also the potential negative impacts and challenges.

The main challenge within community-based tourism is community participation. And without community participation, it’s very difficult to create a successful community-based tourism experience. Community participation is influenced by:

1. Elitism and leadership conflict

Communities with a (visible) hierarchy have challenges with elitism and leadership conflict. Elite members of the communities take on leadership as they believe only these members are fit to rule. Often at the expense of the whole community itself resulting in conflict on resource ownership. One where only the few powerful and influential local elite manage and benefit from community-based tourism.

How to avoid

Avoid this by having many conversations with the community members and all stakeholders and to agree on a fair management structure.

2. Greed and corruption

For extremely poor communities, greed and corruption can become a real challenge. Especially when (some) locals feel they don’t benefit enough they’ll try and get money another way. For example, by abusing assigned power for personal gain. Thereby, it creates a begging culture where tourists are seen as walking ATMs. This creates uncomfortable situations for all involved.

Avoid this by making sure all community members are equally benefitted but also based on their role in the community-based tourism experience.

3. Capacity issues within the community

Managing a community-based tourism experience is hard work and time consuming. Not all locals understand the work it requires to welcome travellers into their homes. When there are too many travellers visiting, locals might feel overwhelmed and dissatisfied with the tourism concept. It also raises issues for the quality of the community-based tourism experience for travellers.

Avoid this by agreeing on the carrying capacity beforehand and making sure that the local community understands what it means to work in tourism.

4. Language issues

Many locals from rural communities aren’t able to communicate with visiting travellers in English. When they don’t know how to communicate, they’re unable to participate. And if they can’t participate in tourism, they tend to resent it. It also won’t allow them to connect with travellers in an authentic way, to explain about their daily lives and to exchange experiences.

Avoid this by working with translators and invest in teaching English to the (younger) community members to develop and empower themselves.

5. Lack of funding and skills

Managing a community-based tourism experience is similar to managing a starting business. In the beginning, you’d need starting capital, finances, skills, and knowledge to organise and manage the experience. Without this, it’s difficult to make it a long-term success. Even though there might be funding from stakeholders, they’ll need to be able to support themselves on the long-term.

Avoid this by supporting the local community with funding and support during the start-up phase, but with the aim for them to be self-managing in the future.

When developing new cultural experiences, it is crucial to consider the potential negative impacts of community-based tourism. Without active community participation, it is challenging to offer travellers an authentic and truly local experience.

To ensure community participation and satisfaction, adopting a comprehensive approach is essential: develop cultural experiences on local terms. The key question to ask is: What aspects of their culture do locals want to share?

By allowing locals to determine what they are willing to share and to what extent, you can achieve the following:

1. Gain the support of the local community

Involving locals in decision-making ensures that the cultural experiences have their support. This support is vital for creating a sustainable and mutually beneficial relationship between the community and your business.

2. Make a positive impact

Developing cultural experiences based on local terms provides an opportunity to generate tangible benefits for the destination. By respecting the locals’ wishes, you can contribute to the preservation of cultural heritage, promote economic growth, and support community development.

3. Differentiate from competitors

Offering travel experiences that truly reflect the desires and values of the local community sets you apart from the competition. Authenticity is increasingly valued by travelers seeking meaningful and immersive experiences, and aligning with local terms helps fulfill these desires.

It is important to note that, as a tourism business, you can still bring your expertise to the table. With insights into the industry, market trends , and traveler demands, you can collaborate with the local community to transform their ideas into compelling travel experiences.

Case study: Bali in the 1960’s

To give you an idea about a local conflict, let me take you back to the 1960’s when mass tourism reached Bali for the first time. Where immediately, travellers became fascinated with the sacred Balinese dances.

The Balinese welcomed travellers to enter their temples and watch the dancing for a small fee. But as more people visited, it got crowded and chaotic. And because temples are not particularly comfortable and could only host small groups, the Balinese decided to move their dances to the tourist resorts.

All good you’d say. But some of the Western visitors were shocked. These were sacred dances and holy art! They couldn’t understand the Balinese sacrificing their holy dances and rituals. This led to a conflict between the locals and visitors.

But only because the visitors didn’t allow the locals to decide what and how they wanted to share their culture. They should have taken into account the local terms.

When developing community-based tourism according to the above-mentioned steps, there are more key aspects to remember and to pay close attention to. As said before, CBT is a sensitive form of tourism. Above all, it’s important that both the local community as the traveller enjoys the experience.

1. Connect with the local community

The local community is the key element of your experience. Connect with them, build trust, and think about tourism together. What is unique about their culture and what are they willing to share? To what extent do they want to change their lives? Make sure to collaborate and to give them responsibility and a voice in the entire experience.

2. Train locals in tourism

Interacting with travellers from different cultures can be a challenge for local communities. It’s important to teach communities how to communicate with travellers. How and which information to share and to make them feel welcome. Always use guides from the community itself as they know all the ins and outs of the community. This also ensures the profits stay in the community.

3. Create independency

Community-based tourism is not developed for the sake of tour operators. Local communities want to improve their livelihood and build their own future. Construct cooperative ownership. The success rate of the tourism experience depends on the communities’ sense of ownership. Let them take care of their own tourism product and enjoy the benefits.

4. Include interactive elements

In the experience economy , travellers request experiences to be entertaining, educational, imaginative and attractive. They are looking for experiences where they can participate instead of only watching and visiting. Engage them in the local culture, have them do, try and taste things and give them a truly authentic experience.

5. Think about the language

Travellers are looking for experiences with interaction. Therefore, language is an important aspect for community-based tourism. How are your travellers going to communicate with the host? The best solution is to have an English-speaking guide who is able to communicate with both the host as travellers in an enthusiastic manner.

6. Decide on the duration

Most travellers step out of their own comfort zone when doing a community-based tourism experience. Therefore, it’s important that your experiences are not too long and uncomfortable for the traveller. When you start with community-based tourism, focus on (half) day experiences first. This way, travellers can ease into it and they are also easier to develop.

7. Ensure safety

As travellers are entering an unknown area, they trust upon the guide to keep them safe. It’s important that the guide is trained in emergency situations and also knows how to explain safety issues to the travellers. Thereby, hygiene and sanitation of the local community is also very important. Especially for experiences involving food and drinks.

Happy developing!

When done right, community-based tourism is the ultimate way of good tourism. It’s in the perfect position to create better lives for local communities, to share their stories, and to offer travellers authentic experiences. Keep the challenges and development tips in mind when developing community-based experiences to ensure success stories. Never forget the purpose, focus on creating win-win-win situations and commit yourself to good tourism for communities and travellers.

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Hi, I would like to ask some questions:

– When do we know as a tourist if the trip chosen is a real community-based tourism, where locals get the main benefit and tourists experience the culture and the local’s way of living?

Hi Ane, very good question! This is always difficult and there is not a one size fits all approach. However, there are some guidelines that can help you find out if the community-based trip is genuine.

You’ll know if it’s a real community-based tourism program when the company is very transparant about how it’s run and there is plenty information available. Look for information about ownership (ideally by local initiatives and local communities), the type of activities (really daily life and experiencing local culture instead of only visiting) and if they employ local people and use/buy local products.

Also have a look at this article that I’ve written a few years ago: https://fairsayari.com/blog/how-to-select-a-sustainable-tour-operator

Dear Anne. I have passion to develop community tourism in a region underserved by services like roads and electricity. Are there possible funders to service communities of this nature and develop the products and services?

Hi Anna, very good to hear you have a passion to develop community tourism, what region are you working in? Unfortunately, I don’t have experience with improving roads and electricity but I am assuming this is arranged by government authorities. Perhaps teaming up with local tour operators and accommodations will provide opportunities of making changes happen. Good luck!

This is a problem that I am analysing as well.. Beside the problem of blindness of governance to advantage “some not complying agencies”. From outside it looks like a fantastic green and sustainable initiative of the destination.. Anne please feel free to contact me through LinkedIn, I am on the CBT since a while and I gathered a lot of guidelines and documents giving some steps, good examples, funds ideas.. I would be more than happy to exchange. I am actually creating a responsible tourism agency…

Very good to hear you’ve been analysing this as well Deborah. There are so many sides to community-based tourism but it only provides local positive impact if managed well. I’ve reached out on LinkedIn, happy to connect!

Dear Anne. Our local registered association has recently registered a local company license with the government and plan to embark on tourism as our project. We have passion on that, so we’re looking for any interested partner to join with us since we’re legally registered with the government. Can you find any interested partner for us? We’re located in the South Pacific Ocean, in the Solomon Islands.

Hi there, I passed through your wonderful CBT explanation, and I am so excited as you have inspired me to contact my University Research about CBT. Will you please help me of some CBT definitions which will be so suitable in my Research. thank you in advance.

Thank you for your comment and good to hear we’ve inspired you! Actually, there is only one main CBT definition that’s important and covers everything.

“CBT is a way of sustainable tourism that allows travellers to closely connect to local communities. The aim of CBT is directly benefiting local communities financially, while travellers experience local way of life. The tourism experiences are hosted and/or managed by local communities.”

Wow ,this is quite helpful

So good to hear @ojambo – are you also thinking about developing community-based tourism?

Yes Anne, am also thinking and planning to develop community tourism as one of my products. Thank you.

Hi Anne, this very interesting topic. I enjoy read your explanation and i love to colaborate with you if you have any research project in the future. Im from Indonesia. We have been implementing this in our community. Yet, the challange we face so far is our community have problem in using English.This is not easy to solve. Any advice is welcom.thanks

Hi Muhammad, very good to hear! Yes, it’s a very complex type of tourism and many destinations have similar challenges. To overcome the language barrier, you can start working with a local translator. Perhaps the younger generation in the community or a local student is able to translate when travellers visit. Keep in mind that not everyone has to be able to speak English fluently. As long there is someone who can explain and translate, the others are fine with a few words to welcome them.

Anne de Jong

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20 examples of Sustainable EcoTourism architecture in the world

Hector Ceballos Lascurain, an environmentalist from Mexico was the first to coin the term Ecotourism to describe eco-friendly and responsible travel. Ecotourism has the potential to ensure sustainable use of the country’s resources and generate jobs for the local population. Architecture plays a vital role in ecotourism as it is an expression of natural surroundings through space. Eco lodges and sustainable resorts that are well integrated within the surrounding environment understand the local livelihood, art, and culture.

Here is a list of twenty sustainable ecotourism architecture destinations around the world.

1. Bosco Vertical

Bosco Verticale, Milan, Italy, also known as Vertical Forest wasbuilt by Stefano Boeri Architects. It is one of the most inspirational examples of the revolutionary green buildings movementowing to its seminal incorporation of over two thousand square meters of trees, shrubs, and bushes into forty-four stories across two residential towers.

2. Phipps Centre

Phipps Centre for sustainable landscapes, Pittsburgh is the world’s first building to meet four of the following green building certifications namely,the LEED Platinum, the Living Building Challenge, the Four-Stars Sustainable SITES, and the WELL Building Platinum. At the Phipps Centre, sunlight, soil, and wind are used to light, heat and cool the spaces, purify water for reuse and grow vegetation.

3. The Million Bottle Temple

The Wat Pa Maha Chedi Kaew temple or The Million Bottle Temple in Thailand’s Sisaket province is made up of millions of recycled glass bottles. Glass bottles are not only a sustainable alternative in construction, but they also allow the entry of natural light and do not require painting. Moreover, the glassbottle bricks are easy to clean and maintain.

4. The Bird’s Nest

The Beijing Olympic stadium’s roof is an incredible example of sustainability. While conventional roofing systems would have required artificial lighting, air conditioning and ventilation, the open and translucent roof design of The Bird’s Nest stadium significantly cuts the stadium’s energy consumption. The stadium allows the entry of natural air and light and employs geothermal techniques to trap hot and cold air from the stadium’s soil.

5. One Central Park

One Central Park, Sydney is Australia’s greenest urban village and an Ecotourism destination. It houses its on-site tri-generation plant which generates electricity, heat, and cooling using natural gas.

6. Shanghai Natural History Museum

The Shanghai Natural History Museum is a spiral shape shell building representing the plant and animal cells.Through its integration with nature, the building represents the harmony of humans and the ecosystem.

7. The Africa Centre

At the Africa Centre, rainwater is routed into the wetland, the greywater irrigates the vegetation and the blackwater or sewage is treated on site. Locally sourced eucalyptus poles, wood, and glass have been utilized for construction.

8. Makoko Floating School

Floating School, Makoko, Lagos, Nigeria uses over two hundred plastic drums to keep the structure floating in the water. The structure was constructed by the Makoka inhabitants using locally available timber. The school building is solar powered and has an in house rainwater harvesting system.

9. Eastgate Centre

Designed by architect Mick Pearce, the Eastgate Centre, Zimbabwe does not depend on any conventional ventilation systems for its temperature regulation, yet maintains air conditioning with dramatically large energy efficiencyrates. The building was designed using construction techniques derived from Zimbabwean masonry and the self-cooling African termites.

10. ElewanaTarangire Treetops

ElewanaTarangire Treetops, Tanzania is located in Randilen Wildlife Management Area with rich wildlife and stunning landscape. By staying at ElewanaTarangire Treetops, tourists contribute to the preservation of natural areas and promote the benefits of responsible tourism.

11. Zeitz MOCAA

Zeitz Museum of Contemporary Art, Africa is yet another example of sustainability. The museum building uses cool water from the sea to assist in temperature control.

12. Australian Islamic Centre

This Melbourne mosque features ninety-six golden lanterns facing all four directions. The north lanterns are green representing nature. The east lanterns are yellow for paradise. The west lanterns are red symbolizing blood, which gives strength. Blue represents the sky and this is to the south. During the day, sunlight channels through the coloured glass into the building.

13. Oregon Zoo Education Centre

Designed by Portland-based OpsisArchitecture, the Oregon Zoo Education Centreserves as a regional hub for conservation excellence is known for its contribution towards reducing hazardous emissions and sustainable design excellence.

14. Feynan Ecolodge

The Feynan Ecolodge, Jordan supports the local tribal communities, villages, and wildlife of the Dana Biosphere Reserve. At Feynan Ecolodge, tourists enjoythe legacy, art, and life of the Bedouin. The lodge is powered by hundred percent sustainable sources and most of its resources used are purchased from within a fifty-kilometre radius.

15. Biohotel Colombia

Biohotel Colombia is powered by solar energy, engineered with water-saving systems and built with organic kitchen gardens and vertical agriculture. The hotel offers environmentally responsible luxury and comfort to its customers.

16. FuerteHoteles

The Hotel’s ecological awareness and conscience have reaped several recognitions from global environmental agencies.

17. The Dixon Water Foundation

The Dixon Water Foundation Texas was started by late Roger Dixon, a conservationist. The Dixon Water The Foundation’s strategy is to heal the balding land using livestock.

18. Hanover Olympic Building

Hanover Olympic is the first solar-powered, net-zero building in Los Angeles. Powered by Ten photovoltaic panels provide energy for over twentyeco apartments, dramatically cutting down energy expenses.

19. Oasia Downtown Hotel

In contrast to the conventional high-rise developments, the Oasis Downtown Hotel, Singapore, designed by WOHA and Patricia Urquiola, integrates architecture and environment. It merges indoor and outdoor spaces with its ground-breaking design.

20. Nanjing Green Lighthouse

Designed with soft light interiors, free flow of natural air, indoor vegetation, the Nanjing GreenLighthouse’s architecture aimed at creating a space for visitors celebrating the daylight. The Light House is one of the first of zero-carbon buildings to be designed in China.

Sowmya is an architectural journalist and writer. In this column, Sowmya takes you through stories on eco-architecture, biophilic design, and green buildings from across the globe.

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17 Sustainable Tourism Examples for this 2017

• 13th May 2015

We collect some of the best examples of sustainable tourism, success stories and good practices worldwide, on the occasion of the celebration of 2017, International Year of Sustainable Tourism

In the path towards sustainable tourism highlight true examples of sustainable tourism , experiences that prove that a sustainable future is possible. They are the new sustainable tourism lighthouses that are appearing across the planet; places that have already proven this to be a feasible option, sustainable tourism case studies and success stories that can become models to be replicated or from which learnings may be extracted towards the development of viable solutions at different scales.

17 sustainable tourism examples

Gijón, example of sustainable destination:.

Certified in 2013 as "Biosphere World Urban Destination", awarded by the Responsible Tourism Institute (ITR) and supported by UNESCO, the city of Gijon remains as one of the best sustainable tourism examples.

After renewing their certificate of sustainability thanks to the strong involvement of the tourism area of ​​Gijon and the development of a marketing plan undertaken to publicize the city's commitment to responsible tourism, Gijon continues to champion the example of a city committed to responsible tourism thanks to the many benefits it offers in terms of sustainability both to visitors and to their own citizens.

A broad culture and cuisine that blend with its green landscapes, a comprehensive care of the environment, a high quality of life and a tourism model that focuses on the satisfaction of its visitors are the strengths that have made Gijón a city certified the Biosphere World Urban Destination.

ENVIRONMENTAL COMMITMENT : more than 85% of the council's rural area. It stresses the Botanic Garden, unique in the Cantabrian coast, with an area of ​​25 hectares where about 30,000 plants are cataloged, emphasizing the Tragamón Carbayera over 400 years old.

CULTURE AND TRADITION : Gijon is a city rooted popular values ​​and with plenty of activities and museums that allow tourists to experience firsthand the history and local customs.

SOCIAL COMMITMENT : Gijon has different programs to boost economic activity, job creation and sustainable development in motion. In addition, the most vulnerable, the care and coverage of basic needs is guaranteed. It highlights the beginning of a "Comprehensive Plan of accessibility and non-discrimination" aimed at achieving an accessible city.

DIFFERENTIAL FOR QUALITY : Awarded as the best destination for tourism quality in 2012 by the Ministry of Industry, Energy and Tourism of Spain and being recognized again for the work done during 2014, Gijón works based on a differentiated tourism model on innovation, quality and environment.

BIOHOTEL COLOMBIA

Leader in applying new technologies and appropriate practices around sustainability.

Designed from beginning to end with the most rigorous standards of sustainable construction, BIOHOTEL is a pioneer for LEED Certification in South America, thanks to a philosophy that not only involves a sustainable infrastructure, but also an exhaustive process of acquiring eco-efficient suppliers and supplies in the international market.

An architectural icon of Bogota, Biohotel Organic Suites is a sustainable construction in the process of becoming LEED certified.

Link Success Story  /  BioHotel website  /  Video

A model community for Gentle Mobility (Austria).

Gentle mobility means being able to enjoy a car-free vacation, while still being completely mobile (known as Sanfte Mobilität or SAMO in German). Sustainable mobility is organized in all stages of the trip: from train connections to local mobility by means of electric vehicles, horse-drawn carriages, ELOIS and eco-friendly cars. From 1995 to 2013, the share of non-car arrival rose from 6% to 25% in Werfenweng. Nature is a priceless commodity, one which we must do everything we can to protect.

Link Success Story  / Welcome to Werfenweng /  STARTER web site  /  Video

FEYNAN ECOLODGE

A model of sustainable hotel in Dana biosphere reserve (Jordan).

Feynan Ecolodge is a first for ecotourism in Jordan. Owned by the Royal Society for the Conservation of Nature (RSCN) and operated by EcoHotels (a Jordanian start up), Feynan Ecolodge integrates conservation and socio-economic development whilst having a minimal impact on the environment and offering a unique tourism experience. It is a reference of 100% renewable energy hotel. Feynan Ecolodge has garnered international recognition, receiving a number of awards including being listed as one of National Geographic’s top 25 ecolodges in the world in 2013.

Link Success Story  / Feynan Ecolodge web site /  Video

BOMBOM / PRINCIPE ISLAND

Water & Recycle Project

Reduce the usage of plastic, create awareness for the reduction and waste reuse, make potable water available and contribute in a general manner for the ecological consciousness of all population and tourists of the Island of Principe are the goals of the Water & Recycle Project, launched in December 2013 by the World Biosphere Reserve of the Island of Principe. The concept behind the project is simple and based in the exchange of 50 plastic bottles for a refillable one in stainless steel, designated as the “Biosphere bottle” which can be refilled at potable water dispensers made available for that purpose.

Link Success Story  /  BomBom website  /  Video  /  Unesco Reference

NAUTILUS LANZAROTE

Back in 2004 when we decided to apply for the Biosphere Certification, we understood the importance of becoming a resort for everyone and started rebuilding the aparthotel for people with  reduced mobility  so we would achieve the standards of an accessible aparthotel by 2010.

We changed the irrigation system on the whole resort, we have drip irrigation, double buttoned toilets in order to save water as well as spray shower heads. Also, we follow a strict consumption policy: we use recycled paper, and as partners of the RTI, all of our certified providers companies help us recycle oil, toners and light bulbs and lamps. In terms of energy consumption we installed photovoltaic fields and 60 per cent of the energy we use is clean. We also collaborate with different nongovernmental associations on and off-island because we think together we can improve the quality of life of many.

 Nautilus website  /  Accessible Route in Lanzarote by Nautilus  

ECO-FRIENDLY VILLAS FOR GREEN HOLIDAYS

The Finolhu Villas, Club Méditerranée, Maldives. The Climate Solutions Hub case study.

Innovative and sustainable, these Villas operate mainly on renewable energy with almost 6,000 m² of solar panels self-cleaning, perfectly integrated in the architecture and landscape of the site. Special attention is also paid to water management, biodiversity and reducing and recycling waste. A bottling plant has been installed, to replace remaining plastic bottles (Room service, Restaurant) with glass bottles filled with Finolhu’s fresh water.

A wide range of sensitization activities are offered such as diving under the leadership expertise of Eurodivers; cultural activities based on local culture, history and folklore; lectures on marine life of the Maldives carried out by divers (from Eurodiver); stargazing to the telescope.

Link BP  /  Club Med web  /  ForbesLife

FUERTE HOTELES

For over 50 years Fuerte Hoteles has adopted sustainability as a guiding principle at all of our hotels, which feature new management systems to ensure the promotion of local culture and economies, as well as minimal environmental impact. In the past year, several major actions were taken, including:

- The creation of an interactive environmental microsite to provide more visual explanations of all environmental measures and actions that are being taken (mainly energy saving), as well as social actions and activities to support local culture and cuisine.

- Showing a video about responsible tourism in guest rooms

- Innovative impact control, using ecological and carbon footprint calculations (see item 2.1 of this report).

- Innovation in activities aimed at optimising consumption, and raising awareness of this among guests and different stakeholders.

Fuerte Hoteles website / Innovation and Energy Efficiency Fuerte Hoteles

TWENTYTÚ HI-TECH

A new concept in economic urban accommodation using the new generation hostel model, Twentytú Hi-tech Hostel is the most innovative and sustainable hostel in the city of Barcelona (the first in the world to obtain the BIOSPHERE RESPONSIBLE TOURISM certificate).

A new form of tourist accommodation aimed essentially at families, groups or foreign visitors, or Spanish nationals travelling on their own. It combines several new trends and requirements that are necessary to make us a new, leading reference in the very professional and experienced hotel sector, such as sustainability, management efficiency and the promotion of different tourist environments. The establishment describes itself as a friendly, eco-hostel, where maximum priority is given to creating a sociable environment, as you can enjoy the unique experience of sharing rooms with other travellers.

Link Success Story  /  Twentytú website  /  Video

IMPACT TOURISM

We are aware that tourism will never be completely green or entirely socially responsible, as each tourist, to some degree, negatively affects the environment. For that reason sustainable and responsible programs are necessary more than ever before, if we wish to keep this natural, cultural and social environment of people and places. We are offering a possibility to realize your social responsibility also as a tourist. In the form of experiences through a tourist product, you will co-create your social imprint and measurable social impact in addressing social challenges in a local environment. Impact tourism enables us to co-create a better and more beautiful world in a pleasant way.

Impact Tourism website

L'AVENC DE TAVERTET

Model of working for the Development of the Local Economy

We're a family-run apart-hotel focused on the development and inclusion of the Local Economy. We not only employ a local team of workers, we also involve over 80% of local stakeholders. In addition we are tackling Seasonality - one of the biggest issues of our rural destination - by working all year round and basing our marketing efforts on this objective. We take product-selection criteria very seriously and, and as far as is possible, only use those products that are of local-produce (km0), ecological or fair-trade and animal-welfare-friendly products. With these measures we are not only contributing to the local economy but are also encouraging a partnership based tourism model through a sustainable outlook.

Success Story Link  / L'Avenc De Tavertet website

CHÃO DO RIO

Turismo de aldeia

Located  in Travancinha, 12 km from the Natural Park of Serra da Estrela (Portugal), Chão do Rio contributes for the enrichment of local biodiversity and offers a sustainable lodgment experience. In its 19 acres farm, nature is cared and enjoyed. Its confortable stone cottages, with thatched roofs, were set around around a biological pool. Breakfast is served in baskets and includes local specialities. Its guests are encouraged to explore its trails on foot or in the available bikes. Children play with wheelbarrows, catch eggs in the movable coop, or just play freely. Through local partners,  meals are delivered and entertainment services are provided without fees.

Chão do Rio website

Sustainable tourist transport on the water

Sustainable tourism has seen a lot of green initiatives, however water bound transport has so far always been neglected, although it carries one of the biggest CO2 footprints. Even the worlds leading eco-resorts rely on fossil fuel powered boats when it comes to picking up their guests from the airport or taking them on lagoon excursions. Naval DC and Soel Yachts have developed a range of carbon neutral solar electric vessels in order to provide a viable and better alternative to nowadays fossil fuel powered boats. Our latest vessel, the SoelCat 12, a solar electric coastal water passenger transport catamaran especially aimed at water bound municipalities, resorts and nature reserves.

Naval DC / Soel Yachts website  / Link Success Story  / SoelCat 12 video

GOOD THINKING OUTDOORS

Community Mentorship and Outdoor Leader Resiliency

Good Thinking Outdoors is a collaborative network for the nature based tourism and ecotourism community. Bringing aspects of professional experience, personal adventures, projects within several communities and the science between nature and the brain, Good Thinking Outdoors is a place to discover and share. Its is not about what we think, it's consciously knowing when good thinking emerges.

Good Thinking Outdoors website  / Link Success Story  

PARADORES DE TURISMO DE ESPAÑA

A model of Sustainable Management

Paradores de Turismo de España, S.A. is a 100% state-owned enterprise. We are committed to restoring our cultural heritage for use by the tourism industry, making it possible to preserve and maintain this heritage for over 85 years. Since its creation in 1928, it has built an organizational model associated with quality and sustainable tourism, modernity and personalized customer service and care. It also acts as a social, cultural and economic leader in its areas of influence and the image of a modern, high quality Spanish tourism industry abroad. Paradores is looking to the future with a stronger focus on creating experiences that showcase the cultural and natural heritage of destinations and achieving the objectives intended to reinforce its commitment to sustainability.

Paradores de Turismo website  / Link Success Story  / Vídeo

NOMAD LODGES

Sustainable tourism as a commitment

Nomad Lodges is based on the spirit of the nomadic people of South America and invites travellers to discover places “picked by the heart” through a network of lodges built in total harmony with their environment. The first lodge will be built in the Amazon We based the Nomad Lodges concept on three pillars of sustainability: Environmental, socio-cultural, economic. The first step is to improve environmental conditions in the region where the projects will be implemented. The next step is to ensure healthy living conditions for the local population. The final step is to provide the local communities with additional revenues to contribute to the preservation of their environment and culture.

Nomad Lodges website  / Link Success Story  / YouTube Channel

ELGUERO BRASIL

ECO-LUXURY RESORT ELGUERO

This is a project to develop an Eco-Luxury Resort in the heart of Mata Atlantica (Brazil). The Mata Atlantica has been devastated in the past Century, so today there is only a 10% left of the original size, that use to run all along the brazlian coast. The owner of this Land wants to return part of this nature to the Mata Atlantica and for that, he did create two years ago the Instituto Manacá for the Mata Atlantica recovery, where some scientist work permanently already. The Eco-Luxury resort will be a way to let the World know, visit and participate to this recovery. National Geographic has been informed about the project and they are so far, positives to support it.

Website  / Link Success Story

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5 Examples of Sustainable Tourism around the World

Tourism is one of the fastest growing sectors in the world and can provide an essential economic boost for countries pitching themselves as holiday destinations. Tourism, however, has historically had devastating effects on the environment, people and their cultural identities.

Enter the concept of sustainable tourism, which according to the United Nations World Tourism Organisation must:

• Conserve environmental resources and protect biodiversity
• Respect and preserve the cultures of host communities whilst benefiting them
• Address the needs of the visitors and industry whilst providing socio-economic benefit to all

In order for tourism to continue and for us to live within our planetary bounds and respect all people, the only option is for the world to move away from unconscious, mass tourism and learn from the existing examples of thriving sustainable tourism models.

What are some examples of sustainable tourism?

• 1. Controlled tourism in Bhutan

Bhutan, located in the East of the Himalayas, is known as one of the happiest countries in the world. The country remains relatively untouched by colonialism which has ensured that the people’s sustainable way of life has remained in tact. Bhutan’s tourism operates on the principle of “high value, low impact”. This has been achieved by enforcing strict entry requirements and a daily visitor tariff. The daily tariff includes necessary expenses for the visit such as accommodation, a licensed tour guide, meals and hiking equipment. A large portion of the tariff, however, is used to maintain and develop the country’s infrastructure, as well as contribute towards Bhutan’s free health care and education.

• 2. A solar powered resort in Fiji

Six Senses Fiji , located on the tropical Malolo Island, is a five star resort with sustainable luxury and cultural awareness at its core. The resort runs on 100% solar power, equipped with rainwater capture and its own onsite water-filtration site to eliminate the use of single-use plastic bottles. The resort aims to be as low-waste as possible, encouraging the principles of reuse whilst also practicing recycling and composting with a “worm-based septic system” and growing as much of its own herbs and vegetables as possible. All handiwork and artwork at the hotel has been produced by local villagers and the hotel supports the Rise Beyond the Reef Charity which aims to bridge “the divide between remote communities, government and the private sector in the South Pacific, sustainably creating a better world for women and children.”

• 3. A community run backpacker in South Africa

Mdumbi , a backpackers on the Wild Coast of South Africa, aims to promote “community involvement and sustainable eco-tourism”. The backpacker prides itself in being fused with the amaXhosa culture of the Eastern Cape, situated deep in the heart of a traditional village. With a number of sustainability interventions onsite such as energy efficiency, solar power and waste management, Mdumbi has a unique ownership model, with the local employees, the amaxhosa community association, and TransCape (Mdumbi’s affiliated NPO) all holding shares in the business. Mdumbi’s NPO, TransCape, aims “ to provide access to the resources, support, and knowledge necessary for communities to initiate the process of change towards a better quality of life.” In 2017, the Backpacker was also awarded a silver prize by the World Responsible Tourism Awards for best in poverty reduction.

• 4. Conservation ‘Voluntouring’ in Belize

• 5. A sustainable tour operator come foundation in Switzerland

The Swiss Foundation for Solidarity in Tourism (SST) is a non-profit foundation that grew out of one of the leading tour operators in Switzerland. The foundation, founded in 2001, supports projects and organisations in Switzerland and worldwide which look to improve the livelihoods of people in tourist destinations, contribute to sustainable tourism development and contribute to “intercultural understandings” between travellers and locals. By providing grants to deserving projects, the foundation hopes to further develop sustainable tourism online and on the ground.

These are but a few of many varying examples of models for sustainable tourism development. As the world moves towards sustainability in every facet and every industry, there is no doubt that the tourism industry will need an unprecedented overhaul in order to move towards low-impact and meaningful travel experiences that do not detriment people or the world on which we rely.

Interested in doing your bit for sustainable tourism? Why not look at studying a sustainable tourism degree or look into sustainable tourism master programs? Here at SUMAS we offer a master of international sustainable tourism management and other courses fit to prepare you for a career in sustainable tourism anywhere in the world.

• Reference Links

http://sdt.unwto.org/content/faq-climate-change-and-tourism http://sdt.unwto.org/content/about-us-5 https://inhabitat.com/100-solar-powered-fiji-resort-combines-5-star-luxury-with-sustainability/ https://epicureandculture.com/bhutan-tourism-model/ https://www.sixsenses.com/resorts/fiji/sustainability https://www.mdumbi.co.za/about_us https://www.sstfoundation.org/ https://science.howstuffworks.com/environmental/green-science/sustainable-tourism.htm

Tourism Management Research Project Examples

In my recent post ‘ how to get inspiration for your research project topic ’ I gave lots of tips on way to think of a great research project idea that suits you. In this post I will give you some tourism management research project examples to give you some guidance on what makes a suitable research project topic .

Remember, you can use a hypothesis or a research question, you will find examples of both below. Visit this post for more on the difference between a research question and a hypothesis .

Tourism management is a broad subject and you have the flexibility to explore a wide numbers of areas that interest you. Here are some previous topics that I have supervised to give you an idea of a suitable tourism management research project topic:

• Perception and attitude towards ecotourism in Albania among tourists .
• Does ecotourism economically benefit local communities: The Case Study of Nicaragua .
• Sustainable tourism practices in developing countries.
• The role of destination management organisation in promoting tourism in the European Union .
• Prices versus the environment: An analysis of consumer motivations.
• The sustainability practices within Formula One tourism.
• Why do young tourists prefer dynamic packaging to traditional package holidays?
• What can be done to help the fragile ecosystems of the Hawaiian Islands’ endangered plant and animal species?
• Does visiting a site of suffering and death socially and commercially benefit local communities?
• Perception and attitude of tourists towards the Jack the Ripper site.
• The ethics of dark tourism in Cambodia.
• Perception and attitude of foreign tourists towards the Edinburgh Dungeon.
• How to develop a marketing plan for the London Dungeon.
• Why do customers choose leisure hotels when they plan overseas holidays?
• Perception and attitude of British customers toward the Hilton Hotel in London.
• The impact of hotel brand on consumer choice in the UK.
• Examining the implications of the Internet towards online travel agents: The case study of Lastminute.com.
• The growth of the easy brand and its’ impact on market share.
• Examining perception and attitude of British customers towards online travel agents.
• Motivations for solo travel amongst millennials.
• Perception and attitude of millennials toward cruise holidays.
• Perception and attitude of tourist experiencing the sex economy in Thailand .
• Role of global terrorism in shaping the image of tourism destinations – Case study of Egypt .
• Perception and attitude toward Beijing’s world heritage tour among British tourists.
• Use of sporting events to develop tourism branding – Analysis of Qatar with regards to the FIFA World Cup.
• Perception and attitude toward extreme plastic surgery makeovers in South Asia among British customers.
• Emergence of Poland as medical tourism destination.
• How British customers choose medical tourism destinations for dental tour packages.
• Perception and attitude of international students towards work and study in the UK.
• The impacts of a gap year on skills and competencies in the workplace

Things to remember when choosing your tourism management research project topic

Whilst you might like the sound of some of the tourism management research project examples given above, remember that they might not always be feasible. Here are a list of things to consider:

• Can I gain access to the respondents that I will need?
• Can I complete this research project given the word count?
• Can I complete this research project given the time-frame?
• Is this research project realistic in terms of access (i.e. if you need to travel to a particular destination, is this possible?)
• Am I able to develop a conceptual framework to form a literature review?
• Is this a topic that is worthy of investigation?

For more guidance on writing your research project you might be interested in my posts how to write awesome aims and objectives and the difference between a research question and a hypothesis .  I also recommend that you use some of the excellent research methods books available to you- I recommend Social Research Methods by Bryman and Research Methodology: A Step by Step Guide for Beginners by Kumar . 

Do you have any good tourism management research project examples? I’d love to hear them- drop them in the comments box below!

What Is Ecotourism? Definition, Examples, and Pros and Cons

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Ecotourism Definition and Principles

Pros and cons.

• Examples of Ecotourism
• Frequently Asked Questions

Ecotourism is about more than simply visiting natural attractions or natural places; it’s about doing so in a responsible and sustainable manner. The term itself refers to traveling to natural areas with a focus on environmental conservation. The goal is to educate tourists about conservation efforts while offering them the chance to explore nature.

Ecotourism has benefited destinations like Madagascar, Ecuador, Kenya, and Costa Rica, and has helped provide economic growth in some of the world’s most impoverished communities. The global ecotourism market produced $92.2 billion in 2019 and is forecasted to generate $103.8 billion by 2027.

A conservationist by the name of Hector Ceballos-Lascurain is often credited with the first definition of ecotourism in 1987, that is, “tourism that consists in travelling to relatively undisturbed or uncontaminated natural areas with the specific object of studying, admiring and enjoying the scenery and its wild plants and animals, as well as any existing cultural manifestations (both past and present) found in these areas.”

The International Ecotourism Society (TIES), a non-profit organization dedicated to the development of ecotourism since 1990, defines ecotourism as “responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education [both in its staff and its guests].”

The International Union for Conservation of Nature (IUCN) looks at ecotourism as a significant tool for conservation, though it shouldn’t be seen as a fix-all when it comes to conservation challenges:

“There may be some areas that are just not appropriate for ecotourism development and some businesses that just won’t work in the larger tourism market. That is why it is so important to understand the basics of developing and running a successful business, to ensure that your business idea is viable and will be profitable, allowing it to most effectively benefit the surrounding environment and communities.”

Marketing an ecosystem, species, or landscape towards ecotourists helps create value, and that value can help raise funds to protect and conserve those natural resources.

Sustainable ecotourism should be guided by three core principles: conservation, communities, and education.

Conservation

Conservation is arguably the most important component of ecotourism because it should offer long-term, sustainable solutions to enhancing and protecting biodiversity and nature. This is typically achieved through economic incentives paid by tourists seeking a nature-based experience, but can also come from the tourism organizations themselves, research, or direct environmental conservation efforts.

Communities

Ecotourism should increase employment opportunities and empower local communities, helping in the fight against global social issues like poverty and achieving sustainable development.

Interpretation

One of the most overlooked aspects of ecotourism is the education component. Yes, we all want to see these beautiful, natural places, but it also pays to learn about them. Increasing awareness about environmental issues and promoting a greater understanding and appreciation for nature is arguably just as important as conservation.

As one of the fastest growing sectors of the tourism industry, there are bound to be some downsides to ecotourism. Whenever humans interact with animals or even with the environment, it risks the chance of human-wildlife conflict or other negative effects; if done so with respect and responsibility in mind, however, ecotourism can reap enormous benefits to protected areas.

As an industry that relies heavily on the presentation of eco-friendly components to attract customers, ecotourism has the inevitable potential as a vessel for greenwashing. Part of planning a trip rooted in ecotourism is doing research to ensure that an organization is truly providing substantial benefits to the environment rather than exploiting it.

Ecotourism Can Provide Sustainable Income for Local Communities

Sustainably managed ecotourism can support poverty alleviation by providing employment for local communities, which can offer them alternative means of livelihood outside of unsustainable ones (such as poaching).

Research published in Proceedings of the National Academy of Sciences found that communities in regions surrounding conservation areas in Costa Rica had poverty rates that were 16% lower than in areas that weren’t near protected parks. These protected areas didn’t just benefit from conservation funds due to ecotourism, but also helped to reduce poverty as well.

It Protects Natural Ecosystems

Ecotourism offers unique travel experiences focusing on nature and education, with an emphasis on sustainability and highlighting threatened or endangered species. It combines conservation with local communities and sustainable travel , highlighting principles (and operations) that minimize negative impacts and expose visitors to unique ecosystems and natural areas. When managed correctly, ecotourism can benefit both the traveler and the environment, since the money that goes into ecotourism often goes directly towards protecting the natural areas they visit.

Each year, researchers release findings on how tourist presence affects wildlife, sometimes with varying results. A study measuring levels of the stress hormone cortisol in wild habituated Malaysian orangutans found that the animals were not chronically stressed by the presence of ecotourists. The orangutans lived in the Lower Kinabatangan Wildlife Sanctuary, where a local community-managed organization operates while maintaining strict guidelines to protect them.

Ecotourism May Also Hurt Those Same Natural Ecosystems

Somewhat ironically, sometimes ecotourism can hurt ecosystems just as much as it can help. Another study in the journal Trends in Ecology and Evolution found that ecotourism can alter animal behaviors in ways that put them at risk. If the presence of humans changes the way animals behave, those changes may make them more vulnerable by influencing their reaction to predators or poachers.

It's not just the animals who are at risk. As ecotourism activities become too popular, it can lead to the construction of new infrastructure to accommodate more visitors. Similarly, more crowds mean more pressure on local resources, increased pollution, and a higher chance of damaging the soil and plant quality through erosion. On the social side, these activities may displace Indigenous groups or local communities from their native lands, preventing them from benefiting from the economic opportunities of tourism.

Ecotourism Offers the Opportunity to Experience Nature

Renown conservationist Jane Goodall has a famous quote: “Only if we understand, will we care. Only if we care, will we help. Only if we help, shall all be saved.” It can be difficult to understand something that we haven’t seen with our own eyes, and ecotourism gives travelers the opportunity to gain new experiences in natural areas while learning about the issues they face. 

Ecotourism also educates children about nature, potentially creating new generations of nature lovers that could someday become conservationists themselves. Even adult visitors may learn new ways to improve their ecological footprints .

EXAMPLES OF ECOTOURISM

The East African country has some competitive advantages over its neighbors thanks to its rich natural resources, paired with the fact that it has allocated over 25% of its total area to wildlife national parks and protected areas. Because of this, an estimated 90% of tourists visit to Tanzania seeking out ecotourism activities. Ecotourism, in turn, supports 400,000 jobs and accounts for 17.2% of the national GDP, earning about $1 billion each year as its leading economic sector.

Some of Tanzania’s biggest highlights include the Serengeti, Mount Kilimanjaro , and Zanzibar, though the country still often goes overlooked by American tourists. Visitors can take a walking safari tour in the famous Ngorongoro Conservation area, for example, with fees going to support the local Maasai community.

The country is also known for its chimpanzees , and there are several ecotourism opportunities in Gombe National Park that go directly towards protecting chimpanzee habitats.

Galapagos Islands

It comes as no surprise that the place first made famous by legendary naturalist Charles Darwin would go on to become one of the most sought-after ecotourism destinations on Earth, the Galapagos Islands .

The Directorate of the Galapagos National Park and the Ecuadorian Ministry of Tourism require tour providers to conserve water and energy, recycle waste, source locally produced goods, hire local employees with a fair wage, and offer employees additional training. A total of 97% of the land area on the Galapagos is part of the official national park, and all of its 330 islands have been divided into zones that are either completely free of human impact, protected restoration areas, or reduced impact zones adjacent to tourist-friendly areas.

Local authorities still have to be on their toes, however, since UNESCO lists increased tourism as one of the main threats facing the Galapagos today. The bulk of funding for the conservation and management of the archipelago comes from a combination of governmental institutions and entry fees paid by tourists.

Costa Rica is well-known throughout the world for its emphasis on nature-based tourism, from its numerous animal sanctuaries to its plethora of national parks and reserves. Programs like its “Ecological Blue Flag” program help inform tourists of beaches that have maintained a strict set of eco-friendly criteria.

The country’s forest cover went from 26% in 1983 to over 52% in 2021 thanks to the government’s decision to create more protected areas and promote ecotourism in the country . Now, over a quarter of its total land area is zoned as protected territory.

Costa Rica welcomes 1.7 million travelers per year, and most of them come to experience the country’s vibrant wildlife and diverse ecosystems. Its numerous biological reserves and protected parks hold some of the most extraordinary biodiversity on Earth, so the country takes special care to keep environmental conservation high on its list of priorities. 

New Zealand

In 2019, tourism generated $16.2 billion, or 5.8% of the GDP, in New Zealand. That same year, 8.4% of its citizens were employed in the tourism industry, and tourists generated $3.8 billion in tax revenue.

The country offers a vast number of ecotourism experiences, from animal sanctuaries to natural wildlife on land, sea, and even natural caves. New Zealand’s South Pacific environment, full of sights like glaciers and volcanic landscapes, is actually quite fragile, so the government puts a lot of effort into keeping it safe.

Tongariro National Park, for example, is the oldest national park in the country, and has been named by UNESCO as one of only 28 mixed cultural and natural World Heritage Sites. Its diverse volcanic landscapes and the cultural heritage of the indigenous Maori tribes within the create the perfect combination of community, education, and conservation.

How to Be a Responsible Ecotourist

• Ensure that the organizations you hire provide financial contributions to benefit conservation and find out where your money is going.
• Ask about specific steps the organization takes to protect the environment where they operate, such as recycling or promoting sustainable policies.
• Find out if they include the local community in their activities, such as hiring local guides, giving back, or through initiatives to empower the community.
• Make sure there are educational elements to the program. Does the organization take steps to respect the destination’s culture as well as its biodiversity?
• See if your organization is connected to a non-profit or charity like the International Ecotourism Society .
• Understand that wildlife interactions should be non-invasive and avoid negative impacts on the animals.

Ecotourism activities typically involve visiting and enjoying a natural place without disturbing the landscape or its inhabitants. This might involve going for a hike on a forest trail, mountain biking, surfing, bird watching, camping, or forest bathing . 

Traveling in a way that minimizes carbon emissions, like taking a train or bike instead of flying, may also be part of an ecotourism trip. Because these modes of travel tend to be slower, they may be appreciated as enjoyable and relaxing ecotourism activities.

The Wolf Conservation Center ’s programing in New York State is an example of ecotourism. This non-profit organization is dedicated to the preservation of endangered wolf species. It hosts educational sessions that allow visitors to observe wolves from a safe distance. These programs help to fund the nonprofit organization’s conservation and wildlife rehabilitation efforts.

Stonehouse, Bernard. " Ecotourism ." Environmental Geology: Encyclopedia of Earth Science , 1999, doi:10.1007/1-4020-4494-1_101

" What is Ecotourism? " The International Ecotourism Society .

" Tourism ." International Union for Conservation of Nature .

https://doi.org/10.1073/pnas.1307712111

https://doi.org/10.1371/journal.pone.0033357

https://doi.org/10.1016/j.tree.2015.09.010

https://doi.org/10.5897/JHMT2016.0207

" Galapagos Islands ." UNESCO .

" About Costa Rica ." Embassy of Costa Rica in Washington DC .

https://www.stats.govt.nz/information-releases/tourism-satellite-account-2019

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17 Innovative Tourism Business Ideas and Trends for 2024

In This Article: Trends to Inspire Your Tours and Activities

Gig-Tripping, Bleisure, and Skip-Gen Travel: From eco-conscious adventures to immersive culinary experiences, what are some of the top travel business ideas likely to appeal to travelers in 2024? And how can tour businesses capitalize on them?

It’s that time of year again; when we take a deep dive into the research into travel and tourism trends for the year ahead so you don’t have to. As well as scouring the travel press, talking to our partners, customers and contacts, and racking our own brains here at Rezgo, we’ve picked highlights from several influential research reports into tourism business trends for 2024. 

Even if you’re getting into the tour operator industry, there’s a lot of reasons to be optimistic. Read on to learn the tourism trends you can use to start your tour business in 2024.

Reasons to be cheerful about tourism in 2024

These findings were backed up by UNWTO’s latest Tourism Confidence Index survey of travel professionals. It found that “67% of tourism professionals indicating better or much better prospects for 2024 compared to 2023.”

According to the UNTWO, reasons to be optimistic in 2024 include:

• An uptick in the reopening of several source markets and destinations in Asia
• An increase in Chinese outbound and inbound tourism
• More travel to and around the Middle East and Africa through a unified tourist visa implemented by Gulf Cooperation Council (GCC) countries
• Strong outlook for travel to Europe, for example for the Paris Summer Olympics, and from the United States, backed by a strong US dollar

On the flip side, according to UNWTO findings, “Persisting inflation, high interest rates, volatile oil prices and disruptions to trade can continue to impact transport and accommodations costs in 2024.” In addition, if you have been having difficulties finding staff, you’re not alone. Many tourism businesses continue to face challenges filling vacancies to help them meet the steadily rising demand from travellers.

Overall though, 2024 promises an exciting array of tourism trends that cater to diverse interests and preferences. Let’s take a look at travel and tourism business ideas for 2024, with a focus on ideas for tours, events, activities and attractions that your travel business could use to attract new and existing customers alike. 

Trending tourism business ideas for 2024

1. sustainable tourism and ecotours.

According to the UNWTO report, many travellers will consider “sustainable practices and adaptability” when making their travel plans in 2024. They are not only interested in booking with tour companies that do business in a sustainable way, but they also want to travel in an eco-friendly way, seek out eco-friendly places to stay and book activities and tours with a sustainability element. This is backed up by Arival’s “ The 2024 U.S. Tour Taker ,” which found that nature tours and other “ecotours” are in high demand from US travelers in particular. 

Booking.com’s trends report for 2024 prompted the online travel marketplace to predict that ”the world of travel is poised for a sustainable makeover,” as travellers seek out eco-friendly places to stay and activities and locations with a sustainability element. TravelPulse reported that many travelers increasingly look to travel off season and seek out less well-known destinations to do their bit to try to decrease overtourism.

So-called “ecotours” let tourists enjoy a vacation while also learning about environmental and sustainability issues in a particular location. Some enable people to do something tangible to help, such as volunteering to plant trees or help to restore habitats. Many travelers these days also seek out “small footprint” or socially-responsible travel. This may not be an ecotour as such; it could just mean they favor tour companies that take steps to minimize the impact of their tours or incorporate a social responsibility element. Booking.com’s  Sustainable Travel Report 2023 found that 76 percent of travelers want to travel more sustainably in 2024. 

2. Train travel

From the “Flying Scotsman” to the “Orient Express,” there are few more romantic ways to travel than by train. However, train travel continues to overlap with other trends in our list, as it becomes more popular as a way to travel more sustainably by reducing car and air travel, traveling slower (unless we’re talking train travel in Japan) and for longer, as well as traveling to more countries on the same trip. Train travel as both a means to travel and see more of a destination continues to increase in popularity. Euromonitor International found that in 2024, “the fastest growing travel category worldwide is rail transport at 35.6 percent over 2023-2024.”

Train travel can also offer scenic views, comfortable travel with spacious seats, sleeping accommodations for longer or overnight trips, the opportunity to socialize with other travelers, and convenient access to city centers. Again overlapping with other trends, train travel also offers more immersive travel experiences and lets travelers see more of a country while mixing with locals. Many countries and rail companies, especially in Europe, offer passes that let travelers visit multiple places in one trip without leaving the ground.

3. Food and drink experiences 

Many of the reports we looked at highlighted culinary experiences as a trend for 2024. After all, who doesn’t like a good meal or drinks with friends? Many travellers want to combine their love of food with their love of travel. Food tours allow travellers to savour the authentic flavours of a destination while discovering, and literally getting a taste for, its cultural heritage. Activities such as cooking classes let travelers enjoy an even more immersive culinary experience. 

While winery tours have long been a favourite travel activity for wine lovers, an explosion of craft beer, vodka, gin and other drink producers provides a multitude of other opportunities for drink-related tours activities. They can cater as much to enthusiasts looking to indulge in the finer things in life, as true connoisseurs. Booking.com found that 78 percent of travellers want to experience new foods, and half go to the length of organizing trips around specific restaurants or dishes, including iconic dishes of particular destinations. And keep an eye on “wild-feasting”—a new trend where you not only eat locally-grown ingredients but forage for, and even cook, them in the wild.

4. Sports tourism

Sport is a passion for many people around the world, and travelers often like to combine their love of a particular sport or sports team with their passion for travel. In 2024, Europe hosts the Paris Summer Olympics and the soccer UEFA Euro 2024, while soccer lovers often travel to see their favourite team in England, Spain, Germany and the top European leagues. However, even smaller teams get a look in. The Netflix show Welcome to Wrexham has put the small Welsh town on the map after Hollywood stars Rob Mcelhenney and Ryan Reynolds bought the local soccer team.

As well as events like the Olympics, there are also annual events that attract global interest, such as the Super Bowl, the Tour de France and Formula One, which also has a hit TV show, Formula 1: Drive to Survive . A sporting, or other, event can provide a reason for people to visit a particular location, even if they don’t have tickets, to sample the atmosphere and explore the sights. 

5. Tours and experiences with locals

Immersing oneself in the local culture is made possible through tours or experiences led by knowledgeable locals. These insiders offer unique insights, hidden gems, and authentic encounters that enhance the overall travel experience. They help meet a growing demand for more immersive experiences that take travelers inside a location and culture and deepen their understanding of it. Hilton’s 2024 Trends Report  found that many travellers will prioritize experiences (85%), exploring the unknown, trying local food, and learning about the local culture.

Indigenous experiences are still a growing trend. Countries around the world, such as Canada, Australia and New Zealand, are making an increased effort to reverse past wrongs when it comes to treatment of Indigenous peoples, while also empowering Indigenous communities to take a lead in areas like travel and tourism. 

6. Transformational trips

A buzz phrase you heard a lot of in 2023 was “transformational retreat,” and 2024 looks likely to continue the trend. Booking.com’s 2024 travel trends report prompted them to label 2024 as a year that reinforced that “travel isn’t just an escape, but a catalyst for experiencing our best lives.”

A transformational trip is a travel experience designed around a specific activity, personal goal, or mental or physical health need. They can include retreats that cater to people who want to undergo a significant personal or spiritual transformation, or at least get away from it all in order to return refreshed. Retreats and activities include meditation, yoga, therapy, workshops, and other experiential practices. Most promote self-awareness, personal growth, and positive change, typically taking place in a secluded and peaceful setting and led by experienced facilitators or coaches. 

Wellness vacations have been a growing tourism business trend for some time, with demand accelerated by the pandemic. Tours that offer people the chance to pamper themselves and generally recalibrate are likely to be extremely popular for the foreseeable future.

7. Quiet travel

Not everyone is looking for a transformational outcome from their vacation; many simply want to unwind and enjoy some quality “me time.” Continuing the 2023 trend, many people still want to unplug and undertake a “digital detox.” They could be seeking respite from “doom scrolling” through social media and news feeds on their digital devices, or they just want a break from the glowing screens so prevalent in their day-to-day. 

Trips that encourage travelers to leave their devices at home will be popular, whether to a wellness retreats that bans or discourages digital devices, or an out-of-the-way destination that makes electronic communication extremely difficult. As well as digital detoxing, an example of a trend that is still going strong is forest bathing. This involves becoming immersed in nature to enhance physical, mental, and emotional well-being. It can be as simple as going for a long walk through a forest, or sitting by a lake and taking in the sights, sounds, and smells of the natural surroundings. Research has shown that forest bathing can reduce stress and anxiety, improve mood, and even boost the immune system and reduce blood pressure and heart rate.

8. Skip-gen travel

Deloitte’s “2024 travel industry outlook” report found that the baby boomer generation is getting back into the swing of things when it comes to traveling. This could be a factor in the emergence of a trend towards “skip generation trips” or skip-gen travel. This is when grandparents take their grandkids on vacation as a way for these two generations to bond and create some memories. Boomers can have more disposable income and more time, and parents with kids that can travel in this way appreciate the chance to travel on their own or just enjoy a break at home. All-inclusive resorts and other places with lots of activities for different generations are popular skip generation trips.

9. Solo travel 

Of course, not everyone has a posse to travel with or wants to travel with others. Solo travel continues to be very popular and has moved from a niche to a mainstream market. A Skyscanner report found that 40 per cent wanted to travel solo for mental health wellness reasons, while singles and divorcees ranked highly for being ready to take a solo trip. The report concludes: “There is no longer any stigma attached to taking a trip on your own, and many tour companies cater specifically to this market.”

Arival ’s 2024 U.S. Tour Taker report found that the preference for independent travel increases with age, with 38 percent of people over 55 preferring to go it alone, compared with 26 percent of the 18-34 group. ​This indicates that older, more experienced travelers, who are often more affluent, prefer small group and independent travel. ​Women travelling on their own or with other women also continues to be a growing trend, with a number of tour operators dedicated to women-only trips.

10. Frontier travel

While it may sound like something out of the script for the TV show Westworld , frontier travel is a new travel trend for 2024 that takes travelers into wilder, more unusual destinations off the beaten track. This could mean grand adventures like following in the footsteps of great explorers across the Drake Passage to Antarctica or up Everest. Or it could mean taking a guided group trip to hike to and camp in a remote location or journey down a river by kayak or canoe.

These trips need a certain element of adventure and excitement, challenging travelers to get out of their comfort zone. This ties in with the transformational trip trend above, as people seek experiences that they will not only remember forever, but that could change them forever.

11. Hush trips, workcations, and micro-cations

In our 2023 report we highlighted the trend toward “hush trips” (when remote workers take a workcation without telling their boss) and workcations, when people travel abroad with the intention of combining a vacation with work. This kind of travel continues to be popular, and accommodation providers—from hotels to Airbnb apartments—often boast of dedicated work areas and other facilities for remote workers.

Many such trips are “micro-cations,” short trips often taken close to home, often at the last minute. The micro-cation trend has continued to grow for the last few years, as people look for quick, convenient, and often budget-friendly getaways that don’t require a lot of planning. When you combine the acceptance of remote working among many more employers with a large number of people who left the office behind and didn’t miss it for a second, you have an opportunity to create workcation and hush trip experiences for digital nomads and remote workers.  

12. Traveling for “bleisure”

The tourism industry and travel press do love a good old portmanteau to describe the latest trend. Hot on the heels of workcations, the related trend of “bleisure” shows no sign of letting up. Bleisure is a name coined to describe the trend of business travellers tacking on some leisure time to the end of business trips or just taking their family along with them. Where a workcation is often a longer trip designed around work, the growth of bleisure trips reflects the fact that as business travel bounces back, people still want as much vacation time as they can get. 

Deloitte’s “2024 travel industry outlook” report found that corporations are more concerned with costs than COVID now, but “trips to build client relationships and support team collaboration remain key to business success.” In fact, the report found that “US corporate travel spend is still likely to finally pass the pre-pandemic line within the next year.”

13. Set-jetting

If you’ve ever wanted to visit the set of your favourite movie or TV show, you’re not alone. A top travel trend for 2023 that is continuing in 2024 is “set-jetting,” when travelers visit destinations primarily because they were featured in a popular movie, TV show, or book. According to research, 39 percent of travelers have booked trips to places featured on shows or movies ( Expedia ). While people have long been drawn to iconic movie locations, perhaps the earliest example of mass set-jetting was New Zealand’s tourism industry getting a huge boost after the country played a leading role in the “Lord of The Rings” movies. Fans of the “Outlander” books and TV series have also been making pilgrimages to Scotland to see the country that provides the backdrop for their favourite show.

People don’t just want to visit the actual physical set and filming location, but also just the cities or countries featured in a particular production. Popular shows where the location is as much the star of the show as the actors, such as “The Crown” (England,) “Emily in Paris” (Paris,) and “The White Lotus” (Sicily), have been credited with triggering a surge in demand for particular locations and experiences relating to the shows, such as a themed tour. And tour companies like Black Tomato have jumped on the trend to offer set-jetting itineraries .

14. Destination dupes

The economic upheaval we saw through 2022 and 2023 looks set to continue through 2024, . Inflation and cost of living rises mean while the desire to travel is still strong, many travelers will still have at least one eye on their budget. This has led to a new trend called destination dupes,  when people seek out trips to locations that offer similar experiences to well-known or preferred locations, but that are more cost-effective. 

Hotel giant Marriott commissioned a survey of over 14,000 travellers , and over 25 percent said they were choosing destination dupes in 2024. Examples of dupes include someone who lives in the US choosing a Canadian lake resort over an Italian Lakes destination. Here’s a good guide to popular holiday swaps for 2024 .

15. Coolcations

In the wake of rising temperatures and an increase in the number and intensity of wildfires in parts of North America, Europe and around the world, keeping cool is likely to be top of mind for many travelers in 2024—even among those who typically seek out the sun for their vacation.

Enter the “colocation.” Marriott’s survey found that over half of respondents would be considering climate change when planning their trips. Fifty-six percent said they were more interested in cooling down than baking in the sun. This makes areas like northern Europe a popular destination dupe as people look for similar attractions, such as culture, scenery, etc., to the hotter locations they might have chosen in the past but with a cooler climate.

16. Gig tripping

Just as the trend of people taking trips to sports and other events has grown, so too has this travel trend that is music to the ears of the travel industry. For example “swifties” from around the world are flocking to Taylor Swift concerts abroad, especially if tickets in their home country, especially the US, are hard to come by. CN Traveler called this the Swift Effect, as people travel to one-off gigs to see their favourite performer, as well as established (Glastonbury in the UK and Coachella in the US) and new (Untold in Romania) multi-day music festivals.

17. Sleep retreats

As we highlighted in our 2023 trends, everyone likes a good night’s sleep, especially on vacation, and the travel industry is waking up to the opportunities offered by a rise in “sleep tourism.” This trend continues to grow. Some travelers simply want a relaxing holiday with a comfortable bed and in an environment conducive to getting plenty of rest. For example, the Park Hyatt New York offers a stay in their  One Bedroom Sleep Suite by Bryte . Others are taking advantage of a growth in technology geared towards helping people get their eight hours a night, and are booking “sleep retreats.” Swedish bed brand Hastens opened a branded Sleep Spa , and the  HOTEL de LËN offers guests a “regenerative sleep experience.” Good night, sleep well.  

These are just a selection of travel business trends for 2024 that could open up new opportunities for your tour business. For example, we haven’t even touched on how technology is changing the travel industry. And don’t forget traditional travel experiences, or in-destination activities. The Arival report highlighted that sightseeing tours, “hop-on, hop-off” experiences, and other tried and tested travel experiences and ways of seeing the sights are still going strong.

How to take advantage of innovative tourism business ideas

In an ever-evolving landscape of travel and tourism, the trends for 2024 reflect a desire for authenticity, sustainability, and immersive experiences. From eco-conscious adventures to culinary escapades and everything in between, travelers are spoilt for choice when it comes to exploring the world in new and exciting ways. Embracing these trends promises to enrich the travel experience and create lasting memories for adventurers of all kinds.

The key to taking advantage of these innovative tourism business ideas and other tourism industry trends is to always be thinking of your next profitable business opportunity. Here are a few ways to keep on top of what’s new and interesting in the travel business:

Maintain an ideas file

Include those “out there” trends that seem absurd the first time you hear them. Think about some recent innovations that would have been dismissed with a laugh not that long ago: Self-driving cars, passenger space travel, drone deliveries… Even that Holy Grail of futuristic inventions, the personal jetpack, is getting closer to reality. All but the most outlandish trends are worth tracking in case there’s a germ of an idea for a new business opportunity in there.

Listen to your audience

Hang out in online travel discussion forums, on social media, and in other places where travelers gather to swap notes and ideas or express needs and dreams. You might uncover a new business idea no-one else has come across yet.

Follow your competitors

Monitor what your direct competitors and others in the tourism business are up to. Subscribe to every industry newsletter you can, including those of your competitors, to keep up with emerging trends and help with your business idea generation.

Solicit customer feedback

Be proactive in asking your customers for feedback. Don’t just ask them what they liked and didn’t like about their experience with your company; ask them if there’s anything they would like to do that they currently can’t. 

Invest in the right booking system

It goes without saying that every tour operator should offer online booking and take a mobile-first approach. Not doing both of those things makes taking advantage of the above trends very difficult. The customer experience starts the moment they enter your website. Online booking enables them to easily browse, book, and pay for tours anytime and from is anywhere. Learn more about how Rezgo booking software is  tailor-made for adventure companies.

At Rezgo, we always have our ear to the ground when it comes to the latest tourism trends and business opportunities. The Rezgo booking system is a comprehensive platform that enables you to become a more

Written By | Rob Mathison

Rob Mathison is a Vancouver-based freelance writer focusing on tech, travel, digital marketing, and education. He is a co-author of The Complete Resident’s Guide to Vancouver.

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