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The Pros and Cons of Booking Through Online Travel Agencies

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You’re likely already familiar with online travel agencies, even if you don’t travel often. These companies — such as Priceline , Expedia and Orbitz — act as intermediaries between you and a travel provider.

Booking your travel through an OTA can be a good idea in some circumstances, but you’ll want to be wary of its pitfalls. Let’s take a look at the pros and cons of online travel agencies, so you’ll know what to use to book your next vacation.

Pros of booking through online travel agencies

There are certainly advantages booking through online travel agencies, though you’ll find different experiences whether you’re using public OTAs — such as Kayak — or private ones like those offered by your card issuer, such as the Chase's travel portal .

✅ It may be cheaper

When searching for flights online, you may see different prices for the same routes that vary across websites. Although it may be a result of fare type — for example, some search results may not clarify that a fare is basic economy rather than main cabin or economy — other times, the difference comes down to competition for your business.

Online travel services will often offer slightly lower prices on flights in an effort to entice you as a customer. This is true for both hotels and airlines.

» Learn more: Best credit cards for online travel-booking websites

✅ It can earn you more rewards

Have you ever heard of shopping portals ? By logging into a shopping portal, you can earn rewards for purchases made with many online merchants. Some hotel chains, such as Hilton , Marriott and IHG , can be accessed through shopping portals while still booking directly on the hotel website. In this way, you can earn rewards with the hotel directly as well as with the shopping portal.

The same isn’t true for shopping portals and most airline sites. However, many public online travel agencies are accessible through shopping portals, which can then earn you rewards for airfare bookings. By opting to book in this way, you’ll be able to earn points or cash-back rewards through the shopping portal that you’d otherwise miss.

Some card issuers will also reward you heavily when using their online travel services. Clear examples of this can be seen with Capital One and Chase. With the Capital One Venture X Rewards Credit Card , for example, you’ll get 10 miles per dollar spent on hotels and rental cars booked through Capital One Travel .

The Chase Sapphire Reserve® is similar. With this card, you can get 10 Ultimate Rewards® points per dollar spent on hotels and rental cars booked through Chase's portal.

While these numbers are high, it’s important to remember that there are trade-offs when booking through an OTA rather than directly with a hotel or airline. We’ll get into that a little later.

Online travel agencies offered by your card issuer may not feature the same prices as booking directly; you’ll want to compare these before committing to a purchase.

Some card issuers will go so far as to give your points more value when redeeming through their online travel agencies.

This is true with the Chase Sapphire Preferred® Card . When redeeming points on Chase's travel portal, you’ll get 1.25 cents in value per point rather than 1 cent elsewhere.

» Learn more: How much are your airline miles and hotel points worth this year?

Cons of booking through online travel agencies

There are several downsides when it comes to using online travel services for booking travel. It mainly comes down to the fact that travel providers prefer that you book directly with them — and offer more perks to woo your business.

❌ It can be harder to change a booking

Ever needed to change a flight after it's booked? No matter the reason, attempting to alter or otherwise cancel a flight can be a hassle — especially if you’ve booked through a third party.

Generally speaking, rather than offering you direct assistance, both hotels and airlines will recommend you contact the online travel agency you’ve booked with in order to make any changes.

While you may be able to make changes or get refunds with the travel agency, airlines and hotels can — and will — offer much more flexibility when you’ve booked with them directly. You may also be subject to additional fees charged by the online travel agency, which can erase any savings you’ve received.

❌ You may not receive elite benefits

This is the real kicker for anyone wanting elite status. Although airlines will almost always recognize your elite status and allow you to earn miles even for bookings made through an online travel agency, hotels and rental car companies will not.

This is especially important for hotel chains. Earning elite status with hotels generally relies on elite night credits. Although these can be earned in a variety of ways — including having complimentary status by holding certain credit cards — the main method of acquiring elite night credits is by spending nights in hotels. Rooms booked through an online travel agency do not count toward elite status as elite night credits.

Additionally, you will not receive any of the benefits of your existing elite status if your booking is through a third party. This can mean the loss of perks such as room upgrades, complimentary breakfast and even free Wi-Fi.

» Learn more: The best airline and hotel rewards loyalty programs this year

❌ It may be more expensive

Did you know that many hotel chains have best price guarantees? Hyatt, Hilton, Marriott and IHG all have a guarantee that’ll give you either points or a discount if you find a better rate elsewhere.

These guarantees are generous; Hilton, for example, will match the rate and then discount it by a further 25%.

Although you’ll need to file claims for these guarantees and they face limitations — such as a 24-hour window from when you made the booking — you can save a lot of money on your stay if your request is approved.

Online travel agencies can be hit or miss

There are two sides to every coin and this is no different, as there are several benefits and limitations of online travel services. Depending on your needs and loyalty program status, you’ll want to choose whether to book directly with a travel provider or rely on OTAs to do the job for you.

Booking travel through credit card portals from issuers like Chase and Capital One can earn you big rewards. But if you anticipate altering your travel plans or aim to earn elite status instead, booking directly is the way to go.

How to maximize your rewards

You want a travel credit card that prioritizes what’s important to you. Here are our picks for the best travel credit cards of 2024 , including those best for:

Flexibility, point transfers and a large bonus: Chase Sapphire Preferred® Card

No annual fee: Bank of America® Travel Rewards credit card

Flat-rate travel rewards: Capital One Venture Rewards Credit Card

Bonus travel rewards and high-end perks: Chase Sapphire Reserve®

Luxury perks: The Platinum Card® from American Express

Business travelers: Ink Business Preferred® Credit Card

on Chase's website

1x-5x 5x on travel purchased through Chase Travel℠, 3x on dining, select streaming services and online groceries, 2x on all other travel purchases, 1x on all other purchases.

60,000 Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 when you redeem through Chase Travel℠.

1.5%-6.5% Enjoy 6.5% cash back on travel purchased through Chase Travel; 4.5% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and 3% on all other purchases (on up to $20,000 spent in the first year). After your first year or $20,000 spent, enjoy 5% cash back on travel purchased through Chase Travel, 3% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and unlimited 1.5% cash back on all other purchases.

$300 Earn an additional 1.5% cash back on everything you buy (on up to $20,000 spent in the first year) - worth up to $300 cash back!

on Capital One's website

2x-5x Earn unlimited 2X miles on every purchase, every day. Earn 5X miles on hotels and rental cars booked through Capital One Travel, where you'll get Capital One's best prices on thousands of trip options.

75,000 Enjoy a one-time bonus of 75,000 miles once you spend $4,000 on purchases within 3 months from account opening, equal to $750 in travel.

A Blissful Wanderer

Travel & Lifestyle Blog

Travel , Travel Tips · July 28, 2023

Should I Use a Travel Agent or Book a Trip Online?

Last time you booked a trip , did you book it online or with a travel agent? My guess, you booked online. I’ve done it, and I get it. It’s conveniently there and available for you 24/7, so why book with a real-life person? Well aside from their vast knowledge & real life experience, there are some major benefits I’ve learned while working alongside travel agents for the past 5 years.

My Experience With Travel Agents

First off, you may be wondering if the knowledge I share on travel agents is reliable or skewed. For 5 years I worked for a travel company ( Contiki Holidays ) as a sales manager, and my clients I served were travel agents. Travellers could either book their trips online or through a travel agent, but it always surprises me how many first-time travellers book online without asking advice from a travel expert, like a travel agent.

When working in the travel industry people regularly asked me “why travellers should I book with a travel agents over booking online?”. So to help, I’ve answered some of these frequently asked questions below. In the end, you can be the judge whether you want to book your next trip with a travel agent.

FAQ: About Using a Travel Agent

Q: am i paying more when i book with a travel agent when travel agents make commission, does that come out of my pocket.

A: The word commission makes a lot of us feel uncomfortable. Especially when we don’t know if it increases our costs. Travel agents typically get paid a base salary and a commission on top of that. While other agents earn commission only, BUT what people don’t understand is this:

Commission does not come out of your pocket as the customer. The company you are travelling with will pay the travel agent that commission, and it does NOT increase your costs!

For example, say you want to buy an Air Canada flight ticket; whether you buy that flight on Air Canada’s website or through the travel agent it is going to be the same price for you. The only difference is if you buy it through a travel agent, Air Canada would then pay the travel agent a percentage of the sale. Aka the commission! This commission is to thank the agent for the sale. The best part is, you don’t have to do all the digging for the best sale and seat.

If you still don’t believe me, you can look up the price of the flight online to see if it matches the price with what the agent has quoted. This is something I always recommend you do before you pay. But maybe do this outside their travel agent shop, as it is just bad manners.

Q: But what about booking fees?

A: Some travel agents initially charge booking fees, but these fees are normally removed if you go ahead and book the trip through them. However, I recommend asking the agent before you book, as every travel agency has different policies.

Unfortunately, a lot of people take advantage of travel agent’s time and expertise. They will ask an agent to plan an entire trip, only to go home and book it all online. Thus, leaving the travel agent with no payout for the time they’ve put in. Over the years this has become more of a problem! So to ensure people come back to book the trip with the travel agent, they’ve put these booking fees in place to protect their time. If a traveller takes the advice of an agent and books it online, the agent doesn’t get any compensation nor recognition for their hard work. So as a word of advice, if you know 100% you want to book your trip online, be respectful of that agent’s time and don’t ask them for help.

Q: Can I save more money if I book through a travel agent?

A: In some cases, absolutely! Most travel suppliers (ie. Contiki, Sandals, Hard Rock Hotels, etc) have special partnerships with certain travel agent groups, like TravelCuts or Merit Travel . When there is a preferred partnership in place, typically the travel supplier will give that travel agency an exclusive discount for their customers. This is a discount the traveller cannot get when they book online. This means that you cannot always find your trip cheaper online, which should be reason enough to get a quote from a travel agent.

Q: Is it true travel agents can help you get other perks or upgrades?

A: Yes! Are you celebrating a special occasion on your vacation? Let your agent know and they can put a note on your file to advise the company you are travelling with to do something special for you. Also in some cases, if you are a loyal client of the travel agent, or booking multiple elements for your trip (ie. flights, insurance, rental car, and hotel, etc) they can sometimes pull some strings to get you a room with a view or flight upgrade.

Note: This may not happen every time, but there is never any harm in asking for it.

Q: Why else would I want to book through an agent?

A: Travel agents are the first to know about travel advisories, visa requirements and booking tricks. Recently I booked a flight through my travel agent, and a few weeks later the airline issued a new policy that all bookings required middle names. This meant everyone had to cancel his or her tickets and get a new one issued. The worst part was the flight cost had gone up, and the airline wasn’t offering to pay the difference. Plus, the airline was now expecting their customers to pay the higher price!

Luckily, because we booked with a trusted agent, the agent was contacted by the airline about this change. So our agent cancelled, updated and re-issued our tickets without charging us again until the money was returned on our credit card. Also, our agent fought for us and therefore we were able to pay the original price, and not get overcharged. If we booked it online, our credit cards would’ve been charged twice in the month, and the second charge would have been higher. What a headache!

If this isn’t proof enough, our travel agent also saved us $800 on these flights by knowing how to book a free stopover in Hong Kong on our way back from Australia. #Winning!

Q: Can a travel agent really save me time?

A: Using a travel agent can be an absolute lifesaver when it comes to saving time and energy during your travel planning. Instead of endlessly scouring the internet for the best deals and accommodations, a travel agent’s expertise and connections can swiftly curate the perfect itinerary tailored to your preferences. They’re like travel wizards who can magically find the best flights, hotels, and activities that suit your budget and desires. Not only do they save you from the hassle of researching, but they also handle all the nitty-gritty details like booking, reservations, and any unexpected hiccups along the way. So, kick back, relax, and let the travel agent sprinkle some magic on your trip, leaving you with more time to focus on packing for you upcoming adventure.

Q: When should I not book with an agent?

A: The only time you may not be able to book with a travel agent is when you are using points to pay for your trip. For example, if you are using WestJet dollars, More Rewards, or Aeroplan points you may have to book directly with the points company. In this case, the rewards program will typically have their own travel agencies to book your trips. However, some travel agencies do have the contracts to book RBC points or Air Miles. So your best bet is to ask the travel agent if you can pay with points BEFORE you start planning your trip with them. Once again, you don’t want to waste their time if you can’t book with them in the end.

Q: The #1 Reason Why to Use Travel Agent

A: Aside from the opinions above, the number one reason why I book through an agent is their wealth of knowledge and experience. Finding the perfect tour, flight, or hotel to suit your wants and needs is a travel agents’ job. Extensive training and travel opportunities allow travel agents to gain knowledge and experience they can share with their clients. Even if they haven’t travelled with the company you are looking at, they also have their customer’s feedback they can share with you. Plus, they have access to the company representatives at their fingertips.

Q: How to Find the Right Travel Agent For You

A: With this all being said, find a travel agent you can relate to, trust and who has travelled to your countries of interest. Personally, I have enjoyed working with travel agents who are around my age and interested in the same type of travel I like. And they understand what we are looking for in a hotel or itinerary.

In order to find your perfect travel agent, you can search online or call a travel agency beforehand to see if there is an agent with the experience you are looking for. Connecting with an agent who has travelled to the destination or with the company or resort you want to travel with.

Who Shouldn’t Use a Travel Agent

When i book online.

Overall, when it comes to planning a trip there are some things I book through a travel agent and some I book on my own. If I only need a simple flight to Toronto, I’ll book it on my own. As this is straightforward and easy for me to do. But if I am booking a more expensive first class flight or complicated vacation package, I always like to ask a professional to get advice and save money.

However, after decades of working in the travel industry and travelling solo I have become very comfortable with booking my own travel. I know what travel websites that give me free night stays , I have favourite travel brands, and travel planning research has become second nature to me. But once again this is after a decade of experience! So if you are someone who has travelled for years, there is a good chance you don’t need the assistance of a travel agent for simple bookings.

Who Should Use a Travel Agent?

If you are new to travelling, use a travel agent.

On the flip side, if you’re new to the world of travel, I highly recommend kicking off your journey with a travel agent. Nothing beats the peace of mind that comes with having a knowledgeable ally by your side, especially when embarking on your first few vacations. With a travel agent, you can let go of the stress and uncertainty, knowing that you have a reliable point of contact in case anything goes awry. As you gain confidence and experience in travel planning, you can gradually take on more elements of the process yourself, giving you the freedom to customize your adventures to your heart’s content.

Don’t have a lot of spare time? Use a travel agent!

Alternatively, for those juggling a demanding job or part of a bustling family with limited time to spare, the wise move is to harness the expertise of a travel agent and save yourself the invaluable time and energy. Let the pros handle the logistics while you focus on creating unforgettable memories. So, whether you’re a novice wanderer or a time-starved traveller, a travel agent can be your ultimate travel companion, ensuring every journey is a breeze.

Conclusion: Should you use a travel agent or book your trip online?

In conclusion, the purpose of this post isn’t to sway you towards a particular choice, but rather to dispel misconceptions about travel agents and empower you to make an informed decision that suits your needs. Whether you choose to go the travel agent route or plan your journey independently, the ultimate goal is to ensure you have a fantastic trip. There’s no right or wrong way to book your travel, as long as it brings you joy and unforgettable experiences. Embrace the freedom of choice and embark on your adventure with confidence, knowing that you have the power to create the perfect travel experience for yourself. Happy travels!

I hope that helps answer some of your questions! If you have any other questions about using a travel agent, shoot them my way in the comments below.

Will you book with a travel agent for your next holiday? Let me know!

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March 28, 2018 at 10:04 am

Love this post. Thank you for sharing your valuable insight into the travel industry!

March 29, 2018 at 1:36 pm

So glad you found it so helpful Alex! 🙂

April 1, 2018 at 5:30 pm

I never could find my own words to express what you just did. This is perfect and on point. There many times as a travel agent I’ve wanted to drop into a slump after not hearing for clients and finding it the booked online. Especially after I spent hard long hours working on a quote.

Thank you for this post! From a Flight Centre (Liberty Travel) travel agent!

May 10, 2018 at 3:39 pm

I’m so thrilled to hear you say that. Although I haven’t been a travel agent, I have worked with many for years, and see the daily struggles of your jobs and the misunderstandings people have. Hopefully, this will shed some light on the issue. Please feel free to share with clients or on your social media channels if it helps! 🙂

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Travel Agent vs. Booking Online: What Is More Reliable?

Should You Book Online or Use a Travel Agent?

Are you planning a big trip soon? Before you start packing your bags, you need to figure out how to book your airfares and accommodation. Thanks to the internet and online booking technology, you no longer have to hire a travel agent, but does that mean you should always book online? In this article, we will look at the pros and cons of both options! 

Differences Between Booking Online and Travel Agents

Travel agents are brokers who help travelers find the best accommodation, airfares, transport, and activities. Travel agents can book everything for you, from flights and hotels to concert tickets and more! These travel experts can also advise on where to go, where to stay, sights you need to see, and more. They can use their skills and relationships with hotels and airlines to plan an incredible trip for you. 

In contrast to letting a travel agent handle all the logistics, you can hop online and book everything yourself. You can now go to a hotel or airline’s site and book directly with them, or you can use an online travel agent such as Booking.com or Expedia. Thanks to the internet and online booking technology, you can play the role of your agent, but before you start booking flights and hotels, check out the pros and cons of both options below!

Pros Of Using Travel Agent

Before you book that around-the-world trip all by yourself, consider using a travel agent. Here are the top reasons why millions of people prefer using travel agents!

• Exclusive deals  – Travel agents can often get you deals that you can’t find on the internet. They are especially skilled at finding you all-inclusive package options where your flights, hotels, and entertainment are combined for an amazing below-market price. Hiring travel agents can leverage their relationship with airlines and hotels to put together packages with unbeatable prices.
• Save efforts – It can be a massive headache jumping from one airline to another looking for a good flight. And then trying to book hotels can also be a nightmare; it is easy to lose hours of your life scrolling through Booking.com! Luckily, you can tell your travel agent exactly what you want; for example, you want to go to Rome and Paris on these dates, you want a mid-range hotel in the center of the city, and here is your budget. Then your agent will handle everything! 
• Provide expert advice – Travel agents don’t just help you book your dream trip; they can also offer advice and tips. They know where the best locations are, what the best hotels are, and which airlines to avoid. With a travel agent’s expert advice, you can discover places you never thought of visiting, stay at incredible hotels and have a once-in-a-lifetime trip! 

Cons Of Using Travel Agent

While travel agents do offer some unique advantages over booking online, they also have a few cons; check them out below:

• Not in complete control – While using a travel agent service may save you time, it also involves entrusting a 3rd party to book your trip. Using a travel agent may not be suitable if you like to be hands-on and are very particular about things. 
• Finding a trustworthy company is not always easy – While there are a lot of travel agents out there, many cannot provide significantly better deals than booking directly with hotels and airlines. Also, it is not uncommon for travel agents to make mistakes, such as booking the incorrect date or choosing the wrong hotel.
• Not suitable for quick trips – If you wake up one day and decide you want to go to London next week, then you are betting off booking online. Travel agents are often unable to accommodate spontaneous trips and need some time to sort out your travel logistics.

Pros Of Booking Online

Now you know the pros and cons of using a travel agent, it is time to check out the advantages of booking online:

• Faster – If you know exactly where you want to go and when it is typically faster to book online. You can hop an airline’s site and book your flight in a couple of minutes, and then do the same for a hotel. You don’t need to waste your time calling up travel agents, visiting physical offices, and chatting about different offers. Save time by just booking online!
• Lower cost – Sometimes, it is much cheaper to book online than use a travel agent. Travel agents usually can offer great deals on packaged holidays to touristy destinations such as the Maldives or Greece. However, if you are planning a week in New York and then a week in LA, they often can’t compete, and it makes sense to book online. 
• Book whenever you like – The beauty of the internet is that it is limitless! If you want to book your flight and hotel at 2 am, you can! You don’t have to wait for office hours from Monday to Friday to book your dream holiday.
• Complete control of your trip – When booking online, you don’t have to cede control of your travel logistics over to someone else. Whenever you add additional people to a task, it increases the risk of miscommunication. If you book everything yourself, you don’t have to worry about your travel agent booking the wrong hotel or airline or selecting an incorrect date! 

Cons Of Booking Online

Don’t go booking online just yet! Make sure you consider these disadvantages prior to whipping out your credit card and booking everything yourself:

• Easy to make mistakes – Booking hotels and tours in countries halfway across the world that you have never been to before is difficult. A few pictures and online reviews are often not enough to determine if a place is good or not. This is where travel agents can really shine by offering their expert advice!
• Customer service can be poor – Unfortunately, online travel agents are known for their horrendous customer service. It can be almost impossible to speak to someone if something goes wrong, and getting a timely refund can be a nightmare. 
• You need internet – If you are a little more old school and prefer to call your travel agent or go to a physical location, online booking is not for you!
• Too many options – It can be a little intimidating going online and seeing 30 different flights, hundreds of cities, and hotels. It is easy to develop decision paralysis and conclude it is all too difficult. Travel agents can simplify the process by coming up with 3 to 5 amazing options for you.

Final Thoughts

After cruising through this article, you should now have a pretty good understanding of the advantages and disadvantages of using travel agents to book online. We recommend you contact several travel agents and see what offers they have and then compare them with the online booking prices and choose the best!

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Ligaya Malones is an editor, blogger, and freelance writer specializing in food and travel. Ligaya's work has appeared in publications including Lonely Planet and BRIDES.

We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more .

Planning a trip can be easier through an online travel agency than if you handle each aspect of the planning separately. You can book hotels, air travel, rental cars, and more through a single site, and booking everything together sometimes results in discounts. By inputting a destination, a range of dates, and other preferences, you will see a list of options for each aspect of travel.

The best online travel agencies offer options from the largest number of airlines, hotels, car rental agencies, and more. Look for sites that offer discounts for combining reservations for different aspects of your trip. For example, the best sites will have lower rates if you book both plane tickets and a hotel through their services. The best sites also provide reviews from customers who actually have booked through the service. These are our top picks.

• Best Overall: Booking.com
• Best Budget: Skyscanner
• Best Price Predictor: Hopper
• Most Innovative: Kiwi.com
• Best for Eco-Conscious: Kind Traveler
• Best for Social Impact: I Like Local
• Best for Design-Forward Homestays: Plum Guide
• Our Top Picks
• Booking.com

Kind Traveler

I Like Local

• See More (4)

Final Verdict

Frequently asked questions, methodology, best overall : booking.com.

 Booking.com

This industry leader offers one of the most comprehensive trip planning platforms on the Internet.

Lots of options to choose from

Interface is easy to use

Numerous filters to customize your search

Tricky to tell whether changes/cancellations can be made with Booking.com or the vendor directly

Booking.com was founded in 1996 and has grown into an industry leader that stands out for being one of the most comprehensive trip planning platforms out there. From one website, you can compare and book accommodations, flights (including one-way and multi-city flights), sightseeing activities, and even airport taxis. The website lists more than 28 million accommodation options, from hotels, hostels, and B&Bs to vacation homes and luxury resorts—you can browse more choices per destination on Booking.com than other online travel agencies. The website also performs well on cost and typically returns lower-than-average prices for flights and hotels. 

Booking.com's interface is also easy to use. On the home page, search for a hotel by entering your chosen destination and dates. Then, use the extensive list of filters—such as price range and distance from the city center—to narrow the results down and find the best fit. You can also search for a specific hotel, or seek inspiration by clicking through options grouped by destination or property type or by topic such as the country’s best Michelin-starred hotel restaurants or the top cities for vegan travelers. The flights, car rental, and other tabs are just as intuitive. 

Best Budget : Skyscanner

 Skyscanner

You can compare prices across airlines, hotels, and car rentals.

Simple interface

Option to toggle searches between specific dates or by monthly calendars

Search Everywhere button is great for spontaneous planners

Extra clicks are required to make a final purchase

Must read fine print for changes/cancellations—may need to deal directly with the vendor

Ads on the sidebar can be distracting

Find deals on airfare, hotels, and car rentals with an aggregator site like Skyscanner , which uses a metasearch engine to compare prices from all online travel agencies and the airline, hotel, or car rental company in question. Run searches with fixed dates, opt to compare airfare prices month to month, or click “Cheapest Month.” Searches also include options for nearby airports or non-stop flights only. With hotel searches, you can choose to select only from properties with free cancellation, a cleanliness rating of 4.5/5 or higher, or 3- or 4-starred hotels only. Car rental searches include an option to select “return car to different location.”

Once you’ve found the best rate, click on the link to be redirected to the third-party site to make your booking. Feeling spontaneous? The Search Everywhere button on the homepage offers a list of the cheapest flight deals for destinations both locally and across the world—just plug in your departure airport first.

Best Price Predictor : Hopper

The company claims a 95 percent accuracy rate at predicting when flights and hotel rates will be cheapest.

Color-coded system makes it easy to determine cheapest days to buy

App is easy to use

Option to track flights and receive alerts when the best time to buy arises

Some have mentioned the app functions better as a research tool than a booking tool

Unclear whether Hopper will price match if you find a cheaper flight elsewhere

Hopper is a travel app available on iOS and Android that aims to help travelers save on airfare by usng historical data and their own algorithm to predict when flights will be cheapest. Just type in where and when you’d like to fly and Hopper will present you with a color-coded pricing calendar indicating how much tickets are likely to cost. (Green is the least expensive, then yellow, orange, and red for most expensive.) Hopper will also recommend you either buy now or wait, or you can choose to watch a trip and receive notifications on the best time to buy. In addition, the app has expanded to offer hotel and car rental price predictions, too.

Some newer features since the app’s inception in 2009 include an option to freeze a price for a limited time—for an extra fee—as well as exclusive app-only discounts. Hopper is free to download, and you can choose to book directly through the app, though some users mentioned they use Hopper as more of a research tool before booking directly with the airline or hotel. The company claims a 95 percent accuracy rate at predicting flight rates up to a year ahead.

Most Innovative : Kiwi.com

This metasearch engine scours the web to piece together the ideal itinerary using planes, trains, buses, and more.

Creative itineraries get you where you need to go, especially if you’ve got a multi-stop trip

Kiwi Guarantee offers rebooking or cancellation protections

Nomad option appeals to travelers with a lot of flexibility

Creative itineraries mean you may not fly out of the same airport you flew into

Kiwi Guarantee has an additional fee

Charges all-in-one fee for booking flights, trains, buses (though you can always purchase a la carte)

Travelers planning multi-city destinations and seeking a bargain, as well as those looking to take planes, trains, and automobiles to get there, might consider Kiwi . Kiwi is a metasearch engine that scours and pieces together itineraries from various airlines (even if they don’t have a codeshare agreement), considers multiple airports (even if your arrival airport is different from departure), and offers booking options, whether you’re looking at very specific dates or more general ones (up to 60 nights).

Some will find the ability to make multiple bookings for a particular trip more convenient than going at it manually several different times, though note that you must opt into the Kiwi Guarantee program to access rebooking and refund protections should your reservation change or be canceled. Kiwi’s Nomad option allows you to plug in a bunch of destinations you’d like to visit and the length of your intended stay, and the website will churn out the most affordable itineraries for review.

Best for Eco-Conscious : Kind Traveler

A give-and-get business model means booking accommodations with exclusive perks, a donation to environmental organizations, and more.

All participating hotels include a local give-back component

Exclusive savings and perks

Participating hotels are located in some of the most beautiful places in the world

Inventory is much smaller compared to other booking platforms

Some of the amenities mentioned are based on availability only

In 2022, Kind Traveler (an online trave agency focused on hotel bookings) announced an increase in environmentally and socially conscious hotels, charity donations, voluntourism opportunities, and additional perks like waived resort fees or a welcome amenity.

Unlock exclusive hotel rates and perks from participating Kind Traveler hotels with a minimum $10/night minimum donation to a local charity. For example, stay at the Six Senses Laamu in the Maldives and receive up to $33 off the nightly rate and perks such as a food and beverage credit and an Earth Lab or Alchemy Bar workshop when you make a donation to Manta Trust. The organization funds coastal research to protect the island nation’s large yet fragile population of reef mantas.

Select from more than 140 participating hotels from the Hawaiian Islands to Bozeman, Montana, and the Maldives. Charities include wildlife, human rights, arts, education, and environmental preservation organizations.

Best for Social Impact : I Like Local

Choose from a host of travel experiences with the peace of mind that 100 percent of the cost goes directly to local partners.

Social impact mission woven into organization’s business model

Immersive experiences led by local guides

Range of experiences offered

May not be best fit for those seeking upscale, luxury experiences and stays

Can’t sort experiences by a list of countries (though an interactive map is available)

No experiences outside of Africa and Asia

For an online travel agency with a booking platform designed to route dollars spent directly to the communities travelers intend to visit, consider I Like Local . Visit the website to browse a host of travel experiences in countries including Indonesia, Kenya, and Cambodia. Experiences include homestays and farmstays as well as wellness and culturally oriented experiences—from cooking and cycling tours to weaving classes.

To search for an experience, select from drop-down items like travel dates and experience categories, or view a global map and click on a country to view experiences that way.

The platform got its start in 2014 and has grown to 4,000 local hosts across nearly 20 countries. As a social impact organization, 100 percent of each booking fee goes to local hosts. To date, 16,000 travelers have booked with I Like Local.

Best for Design-Forward Homestays : Plum Guide

Browse and book seriously vetted, design-forward vacation homes.

Highly curated inventory of vacation rentals across the world

Design-forward

Thorough vetting process

Does not publish guest reviews

Other platforms have homes available across more destinations

When it comes to booking a vacation home, serviced apartment, or condo, travelers are spoiled for choice. Plum Guide is an online travel agency that specializes in accommodations—though not just any home makes its directory. The company claims that each potential home listed on its site must jump through 150 hoops to be included, from internet speed and mattress and pillow quality to the showers’ water pressure and the home’s proximity to dining, shopping, and attractions.

Search by a featured collection on the website such as “ pet-friendly homes ” or “one-of-a-kind homes in Palm Springs.” Scroll to the bottom of its homepage to view its top destinations, as well as a list of all destinations where Plum Guide homes are available, including Barbados, Mexico, Portugal, Switzerland, the U.S., and Turkey. Note: From the top right-hand corner of the site, use the dropdown menu to select currency of choice.

As long as you know what you value most out of your travel experience—such as affordability, social impact, or luxe accommodations—there’s an online travel agency to help plan your next trip. Be sure to read the fine print, as some agencies are third-party websites and not direct vendors. If you're not sure where to start, Booking.com is your best bet for a smooth user experience and hard-to-beat offers on flights, hotels, and other travel arrangements.

What Is the Biggest Travel Agency?

Our choice for best overall, Booking.com, is known as an industry leader with listings for all major hotels, airlines, car rental companies, and more. It boasts more choices for accommodations per destination than any other site, and we found its interface to be user-friendly.

Are Online Travel Agencies Worth It?

This depends on your needs and priorities. The best online travel agencies certainly can save time by booking everything all at once. However, if you're someone who is good at haggling and enjoys the details of planning a trip, you might be able to find better deals by reaching out to hotels or other destinations and speaking to someone personally.

Is It Cheaper to Book Online Than With a Travel Agent?

Not always. A travel agent you know and trust should have the experience and connections to find deals that can match or surpass what you'll find online. Additionally, if something goes wrong, travel agents provide you with an actual person you can use as an advocate to correct the problem . But if you don't have access to a good travel agent, online sites still provide plenty of ways to streamline planning and save money .

We considered dozens of online travel agencies and narrowed down the options based on user experience, volume and quality of inventory, unique offerings and specials, and customer reviews. We also assessed travel companies’ environmentally and socially conscious policies.

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The Complete Guide to Booking Travel Online

What is an online travel agency, and what are the best sites and apps to use to search for hotels and flights we break it all down for you..

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There’s a lot to navigate when researching and booking travel online.

Photo by Rawpixel.com/Shutterstock

My first travel adventure was to Venezuela. I booked the ticket with a travel agent over a pay phone. The agent searched a dozen flight itineraries over a few days, all so I could save $15.

Times have changed. Today, flight searches start online , often on your mobile device. Passengers book either directly with the airline or hotel or with online travel agencies. Rarely do we get on the phone. In fact, American Airlines and United Airlines charge $25 to make a domestic flight booking by phone. And pay phones hardly exist anymore.

So, what is the best way to book online? Here is our complete guide to online travel agencies, search tools, and the variety of booking options available on both mobile devices and desktops.

What is an OTA?

An online travel agency, or OTA, is a website or mobile app that allows users to search for and book travel services such as flights, hotels, car rentals, cruises, and activities. The booking is made directly with the online travel agency but confirmed by the service provider, such as an airline or a hotel. As a customer, your relationship is with the OTA.

What are the main OTAs?

Many online travel agencies nowadays are owned by two main companies: Expedia and Priceline. The Expedia Group is the largest online travel agency in the United States with 70 percent market share, according to travel data firm Phocuswright. Expedia Group operates Expedia.com , Orbitz, Hotels.com , Trivago, CheapTickets , Hotwire , Vrbo , and Travelocity .

Priceline is a major competitor to Expedia, with global revenues larger than the Expedia Group. The company owns Priceline.com, Booking.com, Cheapflights, Momondo, and Kayak—the latter two being metasearch engines (more on that below).

There are also independent newcomers such as Hopper (a mobile-only booking tool) and Kiwi.com (which allows you to book flights on air carriers that don’t normally have a commercial relationship).

Are OTA fares lower than booking directly?

Generally, no. The fares that are displayed by an OTA will be similar if not slightly more expensive when compared to an airline’s website. They’re usually only a few dollars higher or lower. The OTAs charge a booking fee to the airlines, and often that fee is passed directly to consumers. For example, Lufthansa tacks on an additional $18 to any booking made through an OTA for Lufthansa flights. The same flights are exactly $18 cheaper on the airline’s website.

Where you can score a good travel deal through an OTA is when booking a last-minute hotel and flight package. Many OTAs have cut agreements with airlines allowing last-minute travelers to access lower rates than are typically available when passengers book a flight alone.

Are all airlines available to be booked through OTAs?

No. Many OTAs do not display flights from some of the low-fare leaders. For example, Southwest and Allegiant flights are not available through OTAs; the same goes for Ryanair in Europe. And, earlier this year United Airlines threatened to pull out of Expedia altogether, only recently signing a multi-year agreement to stay in. The airlines would rather not lose any margin to online travel agencies in an already low-margin industry and would rather maintain a direct relationship with the customer.

Are smaller OTAs safe to use?

Expedia and Priceline are the two largest players in the online booking space, but there are dozens of independent OTAs, such as CheapOAir, OneTravel, JustFly, and SmartFares. Confusingly, you might actually stumble on ads for these OTAs while using Expedia or Priceline sites. That’s because the larger OTAs earn revenue through advertising, sending passengers to smaller OTAs and charging those OTAs for the favor.

Buyer beware: some of these lesser-known OTAs are masters at hidden fees. For example, a flight search on JetBlue allows for free seat selection in many instances. If you perform the same search on FlightNetwork, an independent OTA, and select a seat, you will be charged an additional $25—despite the fact that JetBlue doesn’t charge a seat selection fee if you book directly.

What if you need to change your itinerary?

Itinerary changes are often a pain. If your plans change, it won’t matter whether you’ve booked directly with an airline or with an OTA—you’re going to pay fees for the privilege, if you can even change your ticket at all.

For example, CheapTickets.com, which is part of the Expedia Group, charges $25 to change or cancel a ticket if that change is requested after 24 hours of making the booking—it is free if you do so within 24 hours of booking. However, the fees go up from there. JustFly, an independent OTA, charges a $75 fee for changes to domestic flights in addition to airline change fees, plus the difference in fare, for tickets that can be changed. For an international trip, the fee rises to $200. That means to change an international flight with Delta (which charges a $100 change fee) booked through JustFly, you’ll be assessed $300 in fees, plus the difference in fare. At that rate, you may as well book a new flight. FlightNetwork indicates in its terms of service that changes may incur a change fee but doesn’t specify what those fees are. That hardly makes the few dollars you saved by booking with the OTA in the first place worth it.

What is an OTA price match policy?

To assure travelers that they are getting the lowest fare possible, many OTAs have a price match policy. The rules vary and so do the benefits.

For example, if you book with Orbitz and find a less expensive flight, car rental, or activity on any U.S.-based website within 24 hours of your booking, Orbitz will refund you the difference you paid. And it works: I have personally found a flight in the same class, on the same airline, for the same origin and destination cities, and requested Orbitz to refund the difference of around $35. Within a few weeks, I received a check in the mail. A similar program applies for CheapOAir, but there’s a catch—the price difference must be found on a major OTA such as Expedia or Travelocity.

Expedia has a particularly good price match policy, but you have to pay extra for it at the time of booking. Expedia offers the price match option as an add-on that costs between $5 and $30 when you book. With the price match applied, if the airfare on Expedia drops between 120 days of the flight and up to six hours before the flight, Expedia will automatically refund you the difference in fare. Unfortunately, fares generally do not drop substantially as the travel date approaches, so while this might give you peace of mind, it’s probably not worth the expense.

How do Google Flights and other travel metasearch engines work?

Frequent fliers are likely familiar with websites such as Google Flights, Kayak, Momondo, or Skyscanner. On these websites, passengers search on the site but are redirected to the service provider to complete the booking, such as an airline, rental car company, or hotel.

Metasearch started with a product called ITA Matrix, which is a tool for searching airfares online but not for actually booking online. ITA Matrix allows for multi-city searching, such as setting two different departure or arrival airports, and for offering a calendar view of fares for easier comparison. That company was acquired by Google in 2011, and savvy travelers swear by it to help find the least expensive fares online. Most consumers are more familiar with Google Flights, which has gained traction more recently not least because it has the benefit of being displayed first in search results on Google.

Metasearch engines receive distribution fees from the airlines for sending traffic to the supplier websites. There are no additional hidden fees for using a metasearch engine because you’re booking directly with the airline or hotel.

A major benefit of the metasearch engines is their price tracking tool, which lets users know whether the displayed fares are low, average, or high for the flight, allowing travelers to make a more informed decision on whether to book a flight or not . Google Flights and Kayak, for instance, both have price tracking tools.

Why not just book directly?

The airlines would definitely much rather you book directly with them. Over the past five years, they have gotten much better at marketing and selling their product directly to consumers online and through mobile sites and apps. But in the past, they weren’t so good at it. In fact, Delta, Northwest, United, American, and Continental got together to invest $145 million to launch Orbitz in 1999 to counter the threat from Expedia. Now Orbitz is owned by Expedia.

The airlines also try to encourage customers to book directly so that they can maintain a closer relationship with them. It allows carriers to connect bookings with loyalty programs and create special offers and discounts catered to individual passengers.

There is another benefit to booking directly. The U.S. Department of Transportation requires carriers to hold a reservation at the quoted fare for 24 hours without payment or allow a reservation to be cancelled within 24 hours without penalty, so long as the booking is made at least seven days before travel. The law applies, however, only to U.S. and foreign air carriers that have websites marketed to U.S. consumers. This means that, in theory, an online travel agency does not have to offer such a policy, although most OTAs do.

What are the options for booking on your mobile device?

Airlines and the major OTAs all have apps to help you book and manage your trip on your mobile device, but their functionality is lacking compared to these websites’ desktop editions. For example, Expedia’s app doesn’t allow you to view flights on a month-view calendar. Kayak has an app with more bells and whistles and a better user interface, including a month-view calendar with color-coded pricing. It also has a handy “augmented reality” function to help you see if your carry-on bag will fit in the overhead bin (a feature originally developed by KLM). Point your phone’s camera at the luggage, and it’ll give you the dimensions.

While apps are improving and gaining in popularity, you still might find it easier to locate the best deals on flights and hotels by using your desktop, where you can have multiple tabs open and have all the available search tools at your disposal. Apps are fine for booking directly with an airline once you know which flights you want to book.

If you’re determined to use your mobile device, you may want to look into Hopper. Hopper is a mobile-first flight booking tool that has a solid price prediction tool. You can research travel options and book directly on the app. Another benefit of Hopper: Of its team of 300 employees, nearly half are dedicated to customer support and are based in Canada versus some OTAs and airlines that outsource much of their customer service further afield.

The bottom line?

Like many travelers, I enjoy a flight deal as much as the next person, but I also don’t like any added hassle. I typically start my travel searches using the ITA Matrix or Google Flights to get a general sense of the fares. It helps to know what is a good deal and what is expensive for a particular route. I do my research, typically on a desktop computer. When I’m ready to book, I’ll book directly with the airline. I’ve found that customer service is better when booking directly with the service provider. But I’ve also saved money by using OTAs and have booked with them, too. Whichever way you choose to book, you can be safe in the knowledge that finding and purchasing travel online is a lot easier today than searching for a deal with a travel agent on a pay phone.

>> Next: How to Get the Best Last-Minute Travel Deals

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Breaking Down the Pros and Cons of Using a Travel Agent

You're convinced that having a travel expert by your side will be useful. But how do you go about knowing when and how to book with them?

Heading out the door? Read this article on the Outside app available now on iOS devices for members! >","name":"in-content-cta","type":"link"}}'>Download the app .

Confession: I’m a big fan of travel agents (whoops, sorry, travel advisers ), even though I could technically book all my trips through websites and apps. And despite the fact that many of us might consider this industry old-fashioned and out-of-date, research shows that travelers, and millennials in particular, are once again turning to these specialists to help plow through TripAdvisor detritus. If you’re wondering: how much does a travel agent cost, and why would I book with one anyway? Read on.

How to Know If You Need a Travel Agent

Once you’ve come around to the idea of hiring a travel agent, ask these three questions before booking:

• Is this a domestic trip or one that involves traveling to a part of the world you’ve never been? If it’s the former you don’t need a travel agent.
• Can I get a better deal by using a travel agent? (This question requires you pricing out your trip with and without one.)
• Is this a big-budget, special-event kind of trip? If the answer is yes, go with a travel agent.

The Pros of Using a Travel Agent

They can find crazy deals..

This is literally their job. If they have been in the travel business for many years, they likely have supplier relationships in place that can help leverage better deals for you. Many travel agents specialize in locations (i.e., cruise vacations in Europe). Some travel agents offer package deals, with more savings passed on to you then booking the trip on your own—that is good news to your wallet.

They will be your advocate.

One of the best ways to utilize a travel agent is as an advocate should something derail on your trip. They can help you with lost luggage, in the case of natural disasters, if you get stuck in a location before your trip, etc. They are there to help you get your trip back on track.

They’ll take care of the little things.

I love my travel agent, and I love all the extras she provides when we use her services for a trip. For instance, when we traveled to the Bahamas, she made sure there was a nice bottle of champagne and strawberries in our room on our arrival, and she also upgraded our room free of charge. While this certainly is not a guarantee when you use a travel agent, there are a lot of added-value extras you can expect when you use a travel agent. Why? Because travel agents know you don’t have to use them to book your trip, and they want to say thank you.

They’re true experts.

Most travel agents have been working in the industry for years now, and it’s their job to stay on top of travel trends and upcoming hot destinations. When I spoke with my travel agent about a trip to Europe recently, she offered a few alternate destinations. I was not thinking about the destinations she suggested, but the alternatives offered great activities, culture, food, interesting boutique hotels, and more options for less money than my original destination.

They don’t usually cost extra.

It’s a myth that working with a travel agent will automatically cost you more; most get paid via commissions from the hotel or outfitter. Sure, some travel agents do charge a fee for putting together an itinerary, but most will credit you that fee if you end up booking the trip through them. Make sure you know all the potential fees before you use a travel agent, and do not hesitate to negotiate away.

The Cons of Using a Travel Agent

They’re not going to help with cheaper airfare..

Back in the day, you would use a travel agent to book every aspect of your trip. However, with so many options to find low-cost airfare, like Google Flights , Scott’s Cheap Flights , and  Skyscanner , booking your own flights is easy and cost-effective. Most travel agents cannot score discounted flights, and many travel agents will not even bother. Follow these tips on how to find the cheapest flights possible , instead.

They’re not you.

This may seem obvious, although it’s still important to consider. A travel agent not only finds you the best deals, but they also offer suggestions for activities, restaurants, and more. This is great if you’re someone who doesn’t like to research these things, but you run the risk of working with someone who doesn’t get your personal preferences (maybe they lean toward road tours rather than technical singletrack). Do your own research first, and come up with a list of activities that you want to do. Once you have that list, pass it along to your travel agent to see if they can rustle up any deals as they book.

How to Find a Great One

One of the best ways to find a reputable travel agent is to get referrals from your friends and family. Anyone that has used that travel agent for a previous trip and enjoyed their service is someone worth checking out. As with anything, I always suggest talking to at least two different travel agents to see who you feel most comfortable with. Remember, they are there to work for you.

Know your travel budget before you reach out to a travel agent. Likely, this will be the first question they ask you and will help steer them toward the best destinations for that budget. If you are traveling somewhere that’s specialized, like going on that once-in-a-lifetime African safari , find a specialist that knows that region inside and out. They will usually have the best deals and relationships with hotels and activity companies in that area.

How Much Does a Travel Agent Cost?

Usually, the cost of hiring a travel agent to organize a trip for you is fairly minimal. Many agencies charge a flat fee of around $100, and others may charge a certain small percentage of your trip. Most of their take-home profits come from the hotels, wholesalers, resorts, and businesses they work with, but be sure to as your travel agent about fees upfront and before you start working with them to plan your next dream vacation. (No one likes hidden fees and surprises.)

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9 things to consider when choosing to book via a portal vs. booking directly

Editor's Note

When it comes to travel, you have a lot of options.

You can book directly through the website of an airline, hotel, rental car company or other travel provider. You can also use online travel agencies like Expedia or Skyscanner. And many banks offer their own portals, such as Capital One Travel and Chase Travel .

While there are some horror stories from cancellations associated with portals, booking with one linked to a credit card in your wallet can be an attractive option.

Consider asking yourself these nine questions to determine the best approach for planning your next trip. They will help you decide whether to book directly, use an online travel agency or utilize a credit card portal for your next vacation.

Will you forfeit status perks and status earnings?

When booking a hotel room through online travel agencies like Hotels.com or Expedia , you may not receive your stay credit from the hotel brand (e.g., Marriott Bonvoy ). Any nights that would typically contribute toward your status won't be counted.

Moreover, as a member with elite status, you often won't receive the usual perks during your stay — like free breakfast or room upgrades. This applies to all major hotel loyalty programs . Many hotels offer a best-price guarantee , allowing you to request a match to a better price you find elsewhere, even if it's on an online travel agency. With this guarantee, you can enjoy loyalty benefits without spending more than necessary.

The decision becomes less straightforward if you want to leverage perks that require booking through a credit card travel portal — which can include bonus rewards or statement credits. You must prioritize what matters most: receiving elite perks and night credits or earning more credit card points and benefiting from automatic discounts for your stay.

However, it's worth noting that flights booked through third-party sites generally qualify as ordinary revenue tickets and are thus eligible to earn points or miles in the given airline's loyalty program. However, be sure to read the terms carefully to avoid booking restrictive basic economy fares .

Related: Why you don't earn hotel points when booking through an online travel agency

Do you have travel credits you can use from your credit card?

Several credit cards offer travel credits on your statements when you book through their travel portals.

For example, the Capital One Venture X Rewards Credit Card (see rates and fees ) offers $300 in annual credits when you reserve flights, hotels and rental cars through the Capital One Travel portal .

Similarly, anyone with The Platinum Card® from American Express can enjoy various benefits of the Amex Platinum , including an annual hotel credit worth up to $200 for prepaid reservations at Fine Hotels + Resorts properties or The Hotel Collection (the latter of which requires a two-night minimum). The perk is issued as a statement credit to your account. Like the Capital One credit, the only way to receive the Amex credit is to book an eligible stay through the American Express Travel portal .

Those with a Chase Sapphire Preferred Card also receive a comparable credit for hotel reservations, though it's significantly lower at $50 per year. Simply book through the Chase Ultimate Rewards portal to have the annual credit appear on your account.

If you have a travel credit you have yet to use, take advantage of it before it expires. But carefully consider its rules to ensure your booking qualifies for reimbursement.

Related: The top 11 credit cards with annual travel statement credits

What will cost you the fewest points?

If you have accumulated enough points in credit card portals like American Express Membership Rewards or Citi ThankYou points , you should carefully consider which redemption option will require the fewest points for your upcoming trip.

Sometimes, transferring your points to a partner program and booking through their website may be the most cost-effective option.

On the other hand, it may be cheaper in some situations to keep your points in your credit card account and use them through the card's travel portal. This is especially true for hotels, as transferring points to a partner hotel loyalty program may provide less value than redeeming them directly through your credit card issuer.

This can also make sense for boutique properties that don't participate in a loyalty program.

Always compare both redemption options before transferring your points to ensure that you get the best value .

Related: How (and why) you should earn transferable points

What will get you the most points on your credit card?

Regarding travel expenses, you should consider which credit card offers the best rewards for each purchase .

For instance, the Capital One Venture X (see rates and fees ) card provides 10 miles per dollar spent on hotels and rental cars booked through Capital One Travel. Additionally, you earn 5 miles per dollar spent on flights booked this way. Comparing these rates to the 2 miles per dollar earned on purchases made outside the Capital One Travel portal, it's clear which option is more advantageous.

Chase follows a similar pattern. If you have the Chase Sapphire Reserve and book through the Ultimate Rewards portal, you will earn 10 points per dollar spent on hotels and rental cars and 5 points on flights. These rates are significantly better than the 3 points per dollar earned on travel booked through other methods.

The Amex Platinum card presents a more drastic example. It offers 5 points per dollar for prepaid hotels booked through the Amex Travel portal. You also receive 5 points per dollar spent on flights booked directly with an airline or through Amex Travel (up to $500,000 in flights per calendar year, then 1 point per dollar spent). However, for hotel reservations booked directly with a hotel, you only earn 1 point per dollar spent. While you can choose either option for airfare, booking hotel stays through Amex Travel is best to maximize your earnings — though again, you'll likely give up the opportunity to earn hotel points by doing so.

Related: What are points and miles worth?

Do you have to choose between rental car loyalty perks and a better price?

Online travel agencies and portals are popular because they offer convenience. You can visit a single website and compare results from various rental car companies.

However, there is a trade-off to consider.

When you see a lower price on an online travel agency or credit card portal than a rental car website, you usually won't receive any elite benefits associated with a rental car loyalty program . This is because most online travel agencies and credit card portals do not provide an option to add your rental car loyalty number to the reservation (though there are exceptions ). Even if they do, the rental agency often doesn't honor the associated benefits, such as skipping the line during car pickup.

In such situations, you must decide whether booking the lower price or receiving perks is more important. Ultimately, the decision may come down to the price difference.

Related: Get automatic rental car elite status through your credit card

Will the hotel give preference to guests who booked directly?

In short: Possibly. You may not receive the same perks when booking a hotel through a third-party website instead of directly with the hotel.

For example, a TPG staffer faced this issue while staying at Universal's Cabana Bay Beach Resort in Orlando. He booked through the Capital One Travel portal to earn miles with his Capital One Venture Rewards Credit Card (see rates and fees ). However, this meant he couldn't use the mobile check-in feature and had to wait in a long line at check-in. Additionally, he was assigned a less desirable room near noisy areas like the service elevators and housekeeping storage.

If you're not a light sleeper or prefer in-person check-in, these drawbacks may not be significant concerns. Nevertheless, it's worth considering these factors when deciding how to make your hotel booking.

Related: The best ways to book hotels through online travel agencies and bank portals

Can you get free perks from hotels booked via a portal?

Why not add free perks to the deal if you're paying cash for a hotel?

With American Express, you can enjoy extras by booking through Amex Fine Hotels + Resorts or The Hotel Collection . However, you will not get these benefits if you book directly with the hotel.

Capital One and Chase offer similar programs through the Capital One Premier Collection , Capital One Lifestyle Collection and Chase Luxury Hotel & Resort Collection . When you book with these programs, you can expect to receive perks that could include free breakfast, a welcome gift or space-available room upgrades.

Related: 6 surprising ways to use your on-property credits at hotels

Will you get free nights added to a hotel booking?

Adding free nights to your hotel reservation could be a huge differentiator.

For example, the Citi Prestige® Card offers a fourth-night-free benefit . But there are some restrictions and nuances to using this benefit. There's a limit of two uses per year and you must book through Citi ThankYou Rewards to receive it.

The information for the Citi Prestige has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.

Likewise, you can get a fourth or fifth night free when redeeming select types of hotel points for award stays — which could lead you to book directly with a hotel program.

Related: Can I mix hotel points and free night certificates to get a 4th or 5th night free?

What if something goes wrong with your flights?

Unlike rental car and hotel reservations made through portals and online travel agencies, flights booked outside airline websites will still earn you miles and frequent flyer status credits.

This is good news, but it gets even better when you realize you can stack rewards by booking flights through online travel agencies . This means you can earn points on your credit card, miles from flying, shopping portal bonuses and rewards from the loyalty programs of online travel agencies .

However, there is a potential issue to consider if unexpected problems arise before or during your trip.

When you book directly with an airline and your flight gets canceled, you can deal with the carrier directly. They will reimburse or rebook you based on their change or cancellation policy . However, this may not be the case for portals and online travel agency bookings.

If the airline cancels your flight due to bad weather, they may instruct you to purchase new tickets for a later flight through your credit card portal or the online travel agency you booked with. If you have a schedule change or want to adjust your reservation, you often need to go back to the third-party site for support instead of contacting the airline directly. This can be a significant drawback when booking flights through a third-party option, particularly if your trip carries a high risk of weather-related issues or you think there's a possibility that you'll need to change (or cancel) your trip.

Related: Flight canceled or delayed? Here's what to do

Bottom line

Having various options for booking trips is great. You can compare prices and use your points and miles effectively. You might even get extra perks that other websites don't offer.

However, having too many options can be overwhelming and confusing.

To simplify the process, consider these nine questions before making your booking. By considering factors such as your travel credits and how the booking will impact your elite status strategy, you can avoid surprises during your trip and make the most out of the rewards you earn.

Additional reporting by Kyle Olsen.

Protect Your Trip »

Is a travel agent worth it the pros and cons.

Travel experts agree there are several advantages to hiring a vacation planner.

The Pros & Cons of Using a Travel Agent

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A travel agent can save you money and time.

Need to pivot your trip plans but don't want to deal with the extra time, money and hassle of rebooking flights and accommodations on your own? That's just one area where a knowledgeable travel agent (also commonly known as a travel advisor) can help. Read on to discover the other benefits – as well as the downsides – of using a travel agent, so you can confidently decide whether or not a travel agent is worth it for your next trip.

The Pros of Using a Travel Agent

Travel agents can save you money – and get you other perks.

"In some cases, you'll actually get a better  deal by working with a travel agent," says Jackie Steele, travel expert at MagicGuides . "This could be in the form of a cruise onboard credit (free spending money to use on the ship), access to special agency/group rates, or even just learning about a discount you qualify for but weren't aware of." The best agents will even keep an eye on new discounts as they're announced and apply them to your trip even after you've booked, he notes.

Travel agents handle all the details

Hotel room? Booked. Dinner reservations? Made. Tour tickets? Ready to go. A travel agent handles every detail of your vacation itinerary. "The traveler still gets to be involved in the fun part of dreaming up ideas and providing their travel wishes, while we take and perfect them," says Jessica Parker, founder of Trip Whisperer .

Molly McShea, owner and travel advisor at McShea Travel , points out that travel agents can also help with timing logistics. "Travel agents know how many days should be spent in each destination, which tours go together, and how many things you should do in a day," she says, adding that crafting an itinerary can be challenging if it's not something you regularly do. Additionally, travel agents can help you choose the best time to visit your preferred destination(s) based on seasonality and your budget, and sift through travel insurance policies to find the best option for your needs.

Travel agents can provide local expertise

"A travel advisor's industry connections and relationships provide added value to their clients," says Valerie Edman, a luxury travel advisor and agency owner at Cultured Travel LLC. She says when working with a travel agent, travelers gain access to a global network of connections including:

• In-destination specialists who work exclusively with travel advisors and can connect travelers with unique, off-the-beaten-path experiences they wouldn't otherwise know about
• Exclusive experiences not available to the general public

You'll avoid surprise fees

When deciding if a travel agent is worth it for you, remember this: A reputable agent can guarantee you won't encounter any surprise fees on accommodations and activities once your trip is booked.

You'll have someone to troubleshoot unexpected travel issues

A travel advisor is essentially your personal vacation concierge. "Because they've been around for so long, agents really know what to look for," says Christopher Elliott , a consumer advocate and journalist. "Travel agents are among the first to know about flight cancellations and delays , making it easy for them to rebook itineraries right away." 

The Cons of Using a Travel Agent

It might not be your cheapest option.

There are some instances when it makes more sense to plan your own trip. "If you're planning a quick flight from New York City to Los Angeles, it's easy enough to book it yourself online directly or through a third-party booking site," says Elliott. "If you're planning a once-in-a-lifetime trip or bucket list honeymoon , that's when you call the experts."

You'll have less flexibility in your itinerary

The upside of working with a travel agent is having someone plan an epic vacation for you based on industry knowledge and local expertise. But this can also be a downside in the event you discover an activity you'd like to do or a restaurant you'd like to try that isn't on your pre-planned itinerary. If you alter your plans, you risk losing money; plus, the time it takes for you and your travel agent to coordinate your change of plans may not be worth the hassle.

You still have to do some research

It's important to find an agent you can trust, which means you still have to do some of the vacation planning. For this part, Parker recommends picking up the phone. "Lots of people avoid or don't pick up the phone as much anymore," she says. "That's where you get the high-touch service, tone of voice, excitement or concerns to manage." She advises to look for the following red flags:

• No fees: " Travel advisors are charging planning fees more now or increasing them, so the client knows more confidently than ever, we work for them, not the suppliers with the best commissions," Parker explains. "There are a lot of things that are non-commissionable and the advisor's time and expertise shouldn't be given away for free, either. That's the best way to show an advisor takes their business seriously."
• Limited options: If you work with someone who is inexperienced or has an incentive to book you with a certain supplier, they may not be prioritizing your best interests. "It's important to check if they are with a larger consortia, accreditations and network, typically listed on their website and signatures," says Parker. "That level of mindshare doesn't come with a lone advisor unless they have many, many years of experience."
• Slow response times: If communication is delayed, that's a sign they may be too busy to plan your trip – but again, this is something you can avoid by having the right conversations early on.

Edman suggestes starting your search with the American Society of Travel Advisors . "ASTA-verified travel advisors are committed to the highest industry standards and have verifiable industry knowledge so consumers can feel confident in working with them," she says.

You might also be interested in:

• Is Travel Insurance Worth It?
• First-Time Cruise Tips
• Carry-on Luggage Sizes by Airline
• What to Pack in Your Carry-on Bag
• The Best Luggage Brands

Tags: Travel , Travel Tips

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Are Online Travel Agencies Safe To Use? 👨🏻‍💻 17 Best Online Travel Agencies For Seamless Journeys: Travel Like A Pro ✈️

Are Online Travel Agencies Safe To Use? Online travel agencies are generally safe to use, but it’s essential to choose reputable and well-established platforms with positive customer reviews.

The rise of online travel agencies (OTAs) has made travel planning and booking extremely easy in today’s world.

By providing passengers from all over the world with a variety of services, offers, and packages, these platforms have changed the travel business.

Online travel agents can help you with your search for flights, hotels, holiday packages, or tours.

🤔 What are online travel agencies?

4. travelocity, 5. skyscanner, 6. lastminute.com, 8. trip.com, 10. booking.com, 11. expedia, 12. tripadvisor, 14. priceline, 15. cheapoair.

• 🧐 Things To Consider While Making Reservation Through OTA's

⭐ Advantages & Disadvantages of Online Travel Agencies

Q. is it cheaper to book online or through a travel agent, q. do online travel agencies offer better deals than airlines and hotels directly, q. can i trust user-generated reviews on online travel agency platforms, q. do online travel agencies provide customer support, q. are there any hidden fees when booking through online travel agencies.

• Q. Are the Online Travel Agencies Reliable?

Q. Do Online Travel Agencies offer personalized itineraries?

Q. are online travel agencies more expensive than booking directly, q. can i book international trips through online travel agencies, 😇 conclusion, 🗨️ tell us in the comments as per you which one is the best online travel agencies.

Online Travel Agency (OTA) is the name for a website that sells travel services. It lets customers book flights, hotels, and other trips all from one place. They are like a travel agent in the digital world.

📃 List of 17 Best Online Travel Agencies at Your Fingertips

After a lot of research and considering travelers’ reviews we have shortlisted some of the best online travel companies that are operational nowadays.

• Travelocity
• Lastminute.com
• Booking.com
• TripAdvisor

A US-based internet travel company called VRBO focuses on vacation rentals. Landlords and managers can directly register their houses on VRBO, similar to Airbnb.

When booking through Vrbo, visitors may also get travel insurance. In addition to being a part of one of the largest travel companies in the world, VRBO has a reputation for being a trustworthy lodging option.

A website called Parkos.com makes airport parking stress-free. Thanks to the company’s new online platform, potential consumers can now compare various airport parking and facilities, make a reservation, and pay for it in advance of their trip day.

Both locals and visitors have provided overwhelmingly good feedback since Parkos entered the parking sector in 2014.

All technologically aided services revolve around giving automobile owners confidence that their vehicles are safe when they are away from them.

The majority of people may gain more from this comparison, but those who drive pricey high-end cars may find it interesting.

Also Read: 10 Best Places For New Year Celebration

Hotel reservations are the focus of Agoda , a multinational online travel firm located in Singapore.

Along with many other comparable OTAs on this list, it is owned by Booking Holdings, the parent company of Booking.com.

The Agoda network, which offers more than a million hotels and vacation rentals, is primarily focused on the Asian economy but has now grown into Europe and the United States.

The company’s marketing strategy is centered on giving customers affordable or reduced housing.

In 1996, Travelocity was established as an online travel agency with several services for customers. It is owned and operated by the international travel service provider The Expedia Group.

You can check for airfare and hotel bundles, choices for a rental vehicle, cruises, and more using Travelocity’s website.

Additionally, you can read travel-related articles, order tickets for well-liked attractions, and communicate your journey arrangements with loved ones.

A well-known company with a big customer base is Travelocity. They provide a huge selection of vacation packages, many of which are aimed at families.

Skyscanner is a metasearch aggregator that gathers prices for flights, hotels, and rental cars from all online travel agents (OTAs) in one location. Booking flights and hotels with Skyscanner typically results in the most affordable options.

After making your choice, you will be sent to a third-party booking form on the Skyscanner website where you can complete the transaction and reserve your flight.

Skyscanner is used by millions of people to compare rates and options for their travel arrangements. Simply said, it compiles and presents to customers all of the offers from all online travel agencies (OTAs).

Also Read: 15 Best Countries For Solo Travel 

City hopping is a popular pastime in Europe because of how close together the cities are. Among the top three booking sites is lastminute.com .

In this OTA, flight bookings are made through an aggregator website, and hotel reservations are made through an OTA, both of which we have seen before.

Finding last-minute discounts on hotels, flights, and all-inclusive holiday packages is the specialty of the website lastminute.com.

If you’re brave enough to play the chicken, Last Minute has the best travel deals. For tourists looking for a dealer who isn’t scared to wait until the last minute, there are a couple of better OTAs. We’re certain to have the flight or hotel bargain you’re looking for.

Members of Airbnb are allowed to advertise their available lodging and accept overnight reservations. However, the business has added hotels and homestays to its list of offerings.

However, Air b nb is extremely particular about the standards it must uphold when it comes to hotels that can be offered on its platform.

The majority of hotels must demonstrate their distinctive design, how the neighborhood affects their rooms, and how guests can access communal areas.

The most economical choice may be an Airbnb vacation rental. Additionally, compared to hotels, you are more likely to locate more beds in the same property on Airbnb.

Many Airbnbs provide sofas or futons to accommodate larger groups. For longer visits, many of these hotels provide kitchens and washing machines, enabling visitors to save money by preparing their meals.

The largest OTA in China, Trip.com , a Chinese firm, created Trip.com, an international OTA. Trip.com’s marketing initiatives are primarily aimed at domestic and international travelers to China.

Contrarily, Trip.com has a partnership with Booking.com that enables it to broaden its global reach.

Today, Trip.com has hundreds of millions of users worldwide. The organization wants to give both domestic and foreign travelers the best travel experiences possible.

Wotif also owns LastMinute, a website that offers last-minute discounts on lodging, transportation, and other travel essentials to Australians and New Zealanders.

This local internet travel business mostly caters to travelers from the UK and Europe. On this website, tourists can search for and buy flights, lodging, auto rentals, excursions, and package deals.

Also Read: 11 Best Ways To Become A Travel Enthusiast

The biggest hotel booking website in the world, Booking.com , also lets you book travel and a rental car. It can be used by travelers to learn about different types of lodging, locations, and offers.

However, making reservations for different types of lodging is where its true power lies. For the typical person, it serves as an all-inclusive travel agency.

Hotels and other accommodation facilities are only billed by Booking.com after a reservation is made.

There isn’t a monthly cost that must be paid. An all-inclusive internet travel firm called Bookin.com provides lodging and travel options all around the world.

Online travel agencies (OTAs) are a business model used by many E x pedia Group businesses, notably Expedia, the largest OTA.

The company was founded in 2001 and was based in Bellevue, Washington, in the US.

It is one of the most prosperous travel companies in the world, having localized websites in more than 40 nations.

Expedia has provided access to flights, hotels, and rental cars for more than ten years. They are the largest travel company in the world.

Its marketing plan places a strong emphasis on the value of providing affordable lodging options.

Expedia is an excellent option if you want to pay for your airfare, hotel, and car hire all at once.

One of the most well-known travel platforms, TripAdvisor provides a variety of user-generated information in addition to booking services.

Travelers get access to reviews, images, and ratings posted by other travelers, allowing them to plan their trips with greater knowledge.

The website also offers the ability to compare flights and book excursions and other activities, making it a complete online travel agency (OTA).

A meta-search engine called Kayak searches the internet for the finest travel offers on several platforms.

It provides full results on a single page by comparing costs for airfare, accommodation, rental cars, and other services.

Users of its “Explore” feature can find new places to go and the most cost-effective times to travel.

Budget-conscious travelers choose Kayak because of its simple UI and time-saving features.

The “Name Your Own Price” option on Priceline is known for allowing customers to place bids on hotel rooms and rental vehicles at the prices they like.

Priceline provides regular booking choices like flights, hotels, and rental cars in addition to the bidding system, which may not appeal to everyone.

Travelers who are flexible with their travel plans can take advantage of their Express Deals feature, which offers big reductions on unpublished rates.

Travelers seeking low-cost airline options without sacrificing quality are catered to by CheapOair .

The network appeals to people who are concerned about their spending because it offers exclusive deals and discounts on hotels, flights, and car rentals.

CheapOair makes arranging travel reservations simple with its user-friendly interface and round-the-clock customer service.

Flights, hotels, holiday packages, and activities are just a few of the travel options that Orbitz provides.

Orbitz Rewards, the platform’s loyalty program, enables customers to earn rewards and take advantage of special member advantages.

If customers discover lower rates elsewhere, Orbitz guarantees they will be refunded the difference with its price guarantee promise.

Hotwire is known for providing significantly lower rates for accommodation, travel, and transportation.

Partner hotels can offer lower rates without publicly undercutting their usual pricing because the platform hides the identity of specific hotels until after booking.

For tourists eager to take advantage of this method of surprise booking, Hotwire’s “Hot Rates” provide huge savings.

🧐 Things To Consider While Making Reservation Through OTA’s

When making reservations through an Online Travel Agency (OTA), consider the following:

• Price and Deals: Compare prices and look for exclusive deals and discounts offered by the OTA.
• Cancellation Policies: Understand the OTA’s cancellation and refund policies to avoid any inconvenience in case of changes in your plans.
• User Reviews: Check user reviews and ratings to gauge the reliability and quality of the service.
• Customer Support: Ensure the OTA provides accessible and responsive customer support for assistance during and after booking.
• Hidden Fees: Be wary of hidden fees or additional charges that may not be clearly stated upfront.
• Booking Security: Verify the OTA’s security measures to protect your personal and financial information.
• Travel Insurance: Consider purchasing travel insurance for added protection against unexpected events.
• Flexibility: Choose an OTA that offers flexible booking options to accommodate any last-minute changes.
• Available Services: Confirm that the OTA offers the services you need, such as flights, hotels, car rentals, and activities.
• User-Friendly Interface: Opt for an OTA with an intuitive and easy-to-navigate website or app for a seamless booking experience.

Advantages of Online Travel Agencies

• Convenience: Users can book flights, hotels, and other travel arrangements from the comfort of their homes, saving time and effort.
• Wide Selection: Online travel agencies offer a vast inventory of travel options, providing a variety of choices for different budgets and preferences.
• Price Comparison: Users can compare prices across multiple airlines, hotels, and car rental companies to find the best deals.
• User Reviews: Travelers can read reviews and ratings from other users to make informed decisions about their bookings.
• Exclusive Deals: Many online travel agencies offer exclusive discounts and promotions for their customers.
• 24/7 Access: Online travel agencies are available round the clock, allowing users to make bookings at any time.

Disadvantages of Online Travel Agencies

• Hidden Fees : Some online travel agencies may have hidden fees or additional charges that are not disclosed upfront.
• Lack of Personalized Service: Unlike traditional travel agents, online platforms may lack personalized recommendations and support.
• Technical Issues: Technical glitches or website outages can cause inconvenience and delay in making bookings.
• Limited Flexibility: Some online travel agencies have strict cancellation and refund policies, limiting flexibility for travelers.
• Scams and Fraud: There is a risk of encountering fraudulent websites or services when booking through unknown or unverified platforms.
• Overwhelming Options: The abundance of choices on online travel agency websites can sometimes lead to decision paralysis for users.

🙋🏻‍♀️ FAQs For Online Travel Agencies

There are a lot of questions that come to our mind while making reservations through online travel agencies some of the commonly asked questions are answered below.

A. Booking online often offers better deals and discounts compared to traditional travel agents.

A. Yes, online travel agencies often negotiate special deals and discounts with airlines and hotels, which can result in more cost-effective options for travelers.

A. While most user-generated reviews are genuine and helpful, it’s essential to consider multiple sources and exercise discernment when making decisions based on reviews.

A. Yes, reputable online travel agencies offer customer support via phone, email, or live chat to assist with booking inquiries and travel-related issues.

A. While some online travel agencies may charge service fees or have specific booking terms, reputable platforms are transparent about any additional costs during the booking process.

Q. Are the Online Travel Agencies Reliable ?

A. Absolutely! Online Travel Agencies are reputable and reliable. They work with established partners and have a track record of excellent customer service.

A. Yes, they do! Online Travel Agencies take your preferences and interests into account to craft personalized itineraries tailored to your needs.

A. Not necessarily. Online Travel Agencies often secure exclusive deals and discounts, making them competitive with direct bookings.

A. Yes, you can! Best Online Travel Agencies offer a wide range of international travel options and guide visa requirements.

In conclusion, online travel companies have completely changed how we organize and book our journeys.

These OTAs have evolved into crucial tools for modern travelers thanks to their user-friendly interfaces, vast inventory, and affordable prices.

The top online travel agencies included in this article can assist you in organizing an enjoyable trip, regardless of whether you are an experienced traveler or preparing for your first excursion.

Also, don’t forget to book your personalized holiday package with  Fiery Trippers . Let us make your vacation a romantic as well as a dreamy getaway.

Unlock Your Adventure: 💡 Mastering the 23+ Best International Travel Tips for Seamless Journeys! 🌍✈️ Exclusive Offer Inside!

13 Things Not to Forget When Traveling Internationally: Essential Tips for International Travel

17 Cheap Ways To Travel The World: Unlocking Affordable Adventures

Rahul Siddharth

He is a dedicated travel writer with a wealth of 10 Years + experience that enriches his narratives. He holds a degree in Hospitality and Hotel Administration from IHM Dehradun, which he couples with hands-on expertise in the field. Drawing from his diverse experiences, Rahul's writings offer readers a captivating glimpse into the world of travel. Embark on a journey of exploration and inspiration with Rahul as your guide. Read More

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The 10 best online travel agencies in 2024

The top 10 online travel agencies.

• Booking.com
• Lastminute.com

Best online travel agencies for business travel

1. travelperk.

Main offerings and features:

• Industry-leading travel inventory
• Flexible booking with FlexiPerk
• Safety alerts with TravelCare
• Integrated travel policy & approval flows
• Centralized invoicing
• Easy & real-time expense reports
• Carbon offsetting with GreenPerk
• 24/7 fast customer support in target 15s
• VAT reclaim
• Integration with 3rd party tools , such as expense management or HR software like Expensify and BambooHR

Save time and money on your business travel with TravelPerk

2. sap concur.

• Works with some of the biggest brands
• Easy tracking and reporting of expenses for expense reports
• Many connected apps, such as Uber and Airbnb for cars and hotels
• One solution for a variety of business travel spending

Click below to compare both platforms’ features and benefits

• Ample integrations
• Award-winning mobile app
• Employee-centric travel management

Click below for a more detailed comparison between both platforms:

Best online travel agencies for leisure travel, 1. booking.com.

• Intuitive booking tool and website
• Flight + Hotel booking for easily planning trips with no cross-referencing travel websites
• Simple car rental options and taxi hire
• Available in over 40 different languages and offers over half a million properties across 207 countries
• You can book experiences in your destination city to entertain you on your travels
• Genius rewards program

• Simple interface and booking tool
• Deals when making more than one booking
• 38 different languages and offers a 24-hour, multilingual customer support service
• Free cancellation within 24 hours of booking
• Millions of reviews to help make your decision

3. Lastminute.com

• Filter hotels according to budgets, star ratings, guest ratings, board types, and more
• ATOL protection on flight + hotel bundles
• Flash sales for last-minute deals
• Payment plans to spread out the cost of travel
• Extra entertainment booking for your trips, like theatrical productions and day trips
• Gift cards for gifting travel

• Expedia rewards for hotels, cars, and more
• Experienced support
• Compare cruise lines
• Big savings when booking flights, hotels, and car
• Operates in nearly 70 countries and in over 35 different languages
• Luxury travel options

• Book hotels, flights, cars, and bundles
• 24/7 support
• Lower prices on the app
• Great last-minute deals for spontaneous travel

6. Bookmundi

Best online travel agencies for flights

1. skyscanner.

• Super flexible booking filters
• Cheaper flights and hotels than other OTAs
• Price alerts for travel routes of interest
• Easy-to-use booking tool and UI
• Hundreds of location and currency options
• One-way, return, and multi-city travel options

2. Kiwi.com

• Simple flight booking tool
• Partnerships with Booking.com and Rentalcars.com
• Discover deals anywhere with the option to open up your search
• Easy-to-use app

How do online travel agencies work?

What are the advantages of booking through an online travel agency.

• Access to comparison tools
• Peer reviews to help you with your decisions
• Flexible cancellation policies
• All your travel in one place
• Local flights and deals

Rewards programs

Comparison tools, peer reviews, flexible cancellation.

Flexiperk: Cancel anytime, anywhere. Get a minimum of 80% of your money back.

One account for all of your travel needs, a local approach to global travel, wrapping up.

Make business travel simpler. Forever.

• See our platform in action . Trusted by thousands of companies worldwide, TravelPerk makes business travel simpler to manage with more flexibility, full control of spending with easy reporting, and options to offset your carbon footprint.
• Find hundreds of resources on all things business travel, from tips on traveling more sustainably, to advice on setting up a business travel policy, and managing your expenses. Our latest e-books and blog posts have you covered.
• Never miss another update. Stay in touch with us on social for the latest product releases, upcoming events, and articles fresh off the press.

Speak to a travel expert

Want to explore by yourself?

8 best business travel management companies in Singapore

10 best business travel management companies in Australia

​​The 8 best travel & expense management software platforms in 2024

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Booking Direct vs. Travel Agent: Which Is Better?

By: Author Dan Bagby

Posted on Published: May 18, 2023

There has been a persistent debate over whether using a travel agent is better than booking direct. The truth is that neither option is inherently better or worse than the other. Both have their pros and cons. Whichever one you decide to go with will depend on your travel preferences and what features you value the most.

With that in mind, we’re here to help you decide by comparing booking direct vs. a travel agent. In this article, we’ve highlighted the pros and cons of each option as well as listed a few things to keep in mind if you decide to use a travel agent. 

Keep reading for our side-by-side analysis of booking directly vs. using a travel agent. 

What Does It Mean to Book Direct vs. Travel Agent?

Booking direct means you take care of all of your travel plans on your own. You create your itinerary; book all your flights, transportation, and accommodations; and research and plan things to do and places to eat on your trip. 

On the other hand, when you book through a travel agent, they take care of everything for you. After consulting with you, they handle all the research and planning, then make arrangements for your flights, accommodations, transportation, and even dinner reservations and planned activities like tee times and scuba diving. 

Travel aggregators like Travelocity or Expedia combine some of the services of a travel agent with the control you get over your trip by booking directly. People will sometimes use multiple travel aggregator sites or apps to make reservations for different elements of their trip. For example, they’ll use Skyscanner or Google Flights to find cheap airfare, then visit Booking.com for accommodations.  

Pros and Cons of Booking Direct vs. Travel Agent

Booking direct is often faster, and you can easily find last-minute deals if you use a travel aggregator. You can make your reservations whenever you want without having to wait on someone else’s schedule, and it always feels like a win when you manage to come in under budget on your own. 

In addition, you have complete control over your holiday, which can be a major pro for some travelers, but a huge con if you make a mistake. There is so much information out there that it can be overwhelming trying to make the right choice. Handing that responsibility over to someone who has expertise in the area you’re visiting can take a weight off your shoulders. And you’re still in control, because a travel agent will only make arrangements after confirming them with you.

Pros and Cons of a Travel Agent vs. Booking Direct

Obviously, the biggest pro of using a travel agent is that they take all the stress out of planning a trip. A really good travel agent can help you organize your entire vacation down to the minute if that’s what you want. All you need to do is tell them what you want to do and they can arrange the whole thing. 

Travel agents can personalize your trip and offer advice if you’re still in the planning stages. They can also help you save a lot of money, thanks to their exclusive offers and insider deals. And of course, they will save you a ton of time. They also give you peace of mind while you’re traveling, since they’re available if any issues arise.

On the other hand, travel agents are trying to make a commission at the end of the day. That means that their advice may be slightly biased, and the choices they present to you are going to be limited to vendors they have contracts with. 

Plus, even if they say they are offering you a discount, there’s no way of knowing that you’re getting the best possible price there is unless you do your own double-checking. You’re also locked into a contract with a travel agent, a concept that can make some travelers uneasy. 

Booking Direct vs. Travel Agent: Convenience

Convenience is a travel agent’s biggest draw because they handle all the tedious paperwork and scheduling. However, booking directly online is often faster. That’s because travel agents will sometimes have to wait on a third party before they can finalize an offer, especially if you’re trying to negotiate a bargain. 

When you book online you’re able to see exactly what something costs right away. You can also plan and book things late at night or early in the morning if you book directly, instead of having to set time aside in your work day to accommodate the schedule of a travel agent. 

On the other hand, booking directly requires you to arrange everything on your own, make multiple transactions, and constantly refer to your calendar to make sure that you haven’t double-booked yourself. It can be confusing and stress-inducing. 

Plus, if you miss your flight, have trouble with transportation, or have made a mistake with any of your reservations, you have to deal with it on your own. That doesn’t always have a happy outcome. On top of being out whatever money you’ve already spent, it could end up costing you much more to book a last-minute room or flight. 

Also, while travel agents make your life easier by arranging things like airport transfers or car rentals, it’s worth noting that many hotels offer complimentary airport pickups anyway, and travel aggregator sites often give you the option to add airport transfers or car rentals when you book your flight, so you can arrange everything in one transaction. 

Booking Direct vs. Travel Agent: Cost

Travel agents can offer you airfare and hotel rates at an exclusive industry insider price. That’s not to say that you can’t plan an affordable holiday on your own, but you often have to start making arrangements at least a full year in advance to score the cheapest reservation. If you do manage to find a great deal while booking directly, you usually have to jump on it right away or else you lose it. 

A travel agency can usually lock in a given price for a day or two, giving you time to review your budget before making a decision. However, keep in mind that you’re paying for the service a travel agent provides. The cost of their service is built into whatever price they give you. 

Travel agents are a great resource if you want a personalized, luxury honeymoon or getaway at a lower cost. If you want a 5-star hotel for your honeymoon (and who doesn’t?) but it’s out of your price range, a travel agency might be able to get a more affordable price than you would be able to on your own. 

Travel agents can usually throw in some perks like seat or room upgrades as well, particularly for special trips like destination weddings or honeymoons. However, you might be able to get those things on your own. Airline loyalty programs, if you belong to any, will reward customers with things like seat upgrades or priority boarding, and some credit cards offer room upgrades to cardholders. Not only that, but hotels will frequently throw in a freebie or two if you book for more than 3 nights, or they’ll upgrade your room if you’re a frequent guest. 

Booking Direct vs. Travel Agent: Flexibility

Unfortunately, one area where travel agents can fall short is their flexibility. While they will strive to be as accommodating as they can, travel agents generally have office hours that you will need to work within. If you book directly, you can make your travel plans pretty much whenever you feel like it. 

In the same vein, travel agents aren’t very helpful when it comes to planning quick, spontaneous getaways. You’re better off checking out a travel aggregator’s site for a spur-of-the-moment holiday as they often have last-minute deals. You can also visit an airline’s website and see if they have any seat sales. 

How to Choose a Travel Agent

At the end of the day, whether you book directly or go with a travel agent will depend on your needs. If you do decide to use a travel agent, check their reviews online, ask for referrals, and take the time to interview them. Also, verify their credentials. All travel agents should be registered with IATA or IATAN. 

Our trusted travel partners can help you plan the honeymoon or romantic getaway of your dreams with sound advice based on years of experience. For the honeymoon or romantic escape of your dreams, connect with any of our Caribbean travel agents , Europe travel agents , all-inclusive travel specialists , or cruise travel agents .

If you decide you’d rather try booking directly, we have a ton of helpful articles about romantic destinations all over the world. Here are some places to start: 70 Honeymoon Destinations for Any Type of Traveler , Top 25 Most Romantic Islands in the World , 10 Amazing Caribbean Destinations , 15 Best Hotel Swim-up Rooms , 12 Best Hawaii Alternatives , Best Sandals Resorts for Honeymoons , 25 Best Caribbean Luxury Resorts , and Overwater Bungalows in the Caribbean .

He is an expert travel advisor and enthusiast. He has traveled extensively in the USA, Central America, South America, and Europe. He has visited every Sandals Resort and is one of a select few Diamond Elite members of the Sandals Chairman’s Royal Club. Dan graduated from Johnson & Wales University with an associate degree in Culinary Arts. Later he graduated from the University of Utah with a bachelor’s degree in International Studies with a focus on people and culture.

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Travel 101: Booking Direct Vs. Online Travel Agents Vs. Travel Agents

Nz pocket guide is 10 years old. thank you for trusting us with your trip for over a decade, should you book direct, book online or book through a travel agent.

Planning a trip is a huge task! With so many different ways to book transport, activities and accommodation, it’s not always clear where you are getting the best deals or what’s going to be the easiest. We’ll go through the pros and cons of booking direct, booking with online travel agents and booking with travel agents in this guide.

While booking direct might be cheaper than booking with an online travel guide, you may find it’s harder to cancel and get your money back if things don’t go to plan. What’s more, you might even want to consider using a travel agent if the word “planning” scares you. Whatever booking method you prefer, we will tell you a few tips about each in the conclusion at the bottom of this article so be sure to scroll all the way down!

To help you save more money on your travels, be sure to check out the 11 Ways to Save Money and Stretch Those Dollars Further .

Booking Accommodation, Transport and Activities

These are the three main aspects of your travel that you will have to book. We’ll go through the pro and cons of booking direct, booking with an online travel agent, and booking with a travel agent below. Before that, see our tips for each type of travel booking in the following articles.

• Accommodation: What are the Best Websites to Book Hostels in New Zealand?
• Flights: How to Book a Cheap Flight to New Zealand
• Transport Around New Zealand: What You Need to Know About Booking Transport in New Zealand
• Activities: The Essential Guide to Booking Activities in New Zealand .

Booking Direct: The Pros and the Cons

With any travel company, whether it’s airlines, buses, car rentals, activities or accommodation, you have the option to book direct. In most case, you can book directly online. But because this is New Zealand and it can sometimes be a bit behind the times, in some small instances, you may have to book over the phone, by email or at their office.

What We Like About Booking Direct

Booking direct means the money you are paying for the service is going straight to the company. They get the reward for giving you the experience, as they don’t have to pay commission to travel agents. It helps support the business and gives you good karma.

You usually get the cheapest deals when booking direct! Without the middleman, which is the travel agent, there is no commission to be paid therefore they don’t have to raise their prices to make sure they are making a profit. If you do find a deal cheaper elsewhere, however, then it’s as simple as contacting the company directly and seeing if they will match the price. In most cases, they will.

In the case of airlines and some accommodation, they will give you better seats or rooms than they have listed with travel agents or online travel agents. They usually save the best services for direct bookings.

Making changes to your booking is more likely to be straightforward when booking direct than when having to go through an agent.

Because you are in charge of your own itinerary, you’re more likely to stick to your budget, rather than being tempted by add-ons that travel agents suggest.

What We Don’t Like About Booking Direct

This involves a lot of planning on your part. You have to take the time to do price comparisons on websites that links directly to several direct airlines (as well as online agents) for example, contact the companies and make your bookings. Make sure your itinerary all adds up and you don’t plan things on the wrong days or the wrong times!

In many cases, the cancellation policies with companies are pretty strict meaning you may not get a full refund if you cancel.

Booking with an Online Travel Agent

Online travel agents, or OTAs, are the websites you use to compare prices of flights, activities and accommodation. Think Booking.com and Hostelworld for accommodation, Viator , Tripadvisor and Tour Radar for activities and tours and more agent suggestions provided by meta-search engines like Skyscanner, for instance. You can find more details of using OTAs for accommodation in What are the Best Websites to Book Hostels in New Zealand?

What We Like About Online Travel Agents

They are at your fingertips! OTAs are so easy to use and can be accessed whenever it suits you. We all know how the Internet works – it’s just crazily convenient.

They do the comparisons for you. You can get an idea of what accommodation or flights suit your budget when they are compiled in a list together.

Once you have used them once, it’s easy to just use the same account to book activities and accommodation all over the country.

Online booking agents have more relaxed cancellation policies. To be listed on their websites, travel companies must adhere to their terms and conditions which usually involves cancellation policies with full refunds. This means you are not committed to staying in a specific accommodation or doing an activity. You can be more flexible.

Sometimes, these websites are the only places to book travel. Take Airbnb, for instance. You usually cannot find the spare rooms of locals listed anywhere else. Take a look at Everything You Need to Know About Airbnb in New Zealand .

Online Travel Agents often have reviews and ratings, which are more likely to be trustworthy compared to the positive ones used to advertise on the travel company’s own website.

What We Don’t Like About Online Travel Agents

They are not always the cheapest. You can sometimes find cheaper when booking direct. Some OTAs may involve extra fees to book with them.

The rooms or seats listed on OTAs are not necessarily the best ones.

Some booking sites can be misleading when saying there are “only two beds left” in an accommodation. What it really means is there are only two beds that can be booked through that specific website. You may still be able to book directly.

Most OTAs are based overseas, which means your money is going out on New Zealand and can have a negative impact on small New Zealand businesses.

Booking with a Travel Agent: The Pros and the Cons

Travel agents are companies who plan and book your travel for you. They can be travel agents from your home country or ones with offices in New Zealand. Think STA, Flight Centre, Student Flights, etc. Many hostels across the country also have travel desks which are travel agents.

What We Like About Travel Agents

They organise your itinerary for you. This takes the stress out of planning your travels.

Travel agents have often done free trips for activities so they can recommend them to you. This can be a good thing, but remember that the free trips they experience may be slightly different from the paying customer experience.

Some travel agents can offer good combination deals.

They can help you with the nitty-gritty of visas, and other things that you might not have thought about when planning your trip.

You only have to speak to one person. If there are any changes, then the travel agent can make those changes on your behalf.

What We Don’t Like About Travel Agents

Booking with an agent can be a little pricier considering they are paid commission from the travel products they sell, plus the service of planning the trip and booking for you. This is where it is important to use comparison websites to make sure you get a good deal as prices wildly vary from one agent to the other.

Like OTAs, many of the travel agent companies are overseas companies meaning the money is going out of the New Zealand economy. Try using travel desks of hostels or New Zealand-based agents for more ethical travel.

Travel agents may be less flexible with your itinerary, only able to offer you the specific products they sell.

They often are unable to match prices (or particularly cheap prices) due to not making enough commission.

Overseas travel agents have been known to charge outrageous prices to customers who don’t know any better until they land in New Zealand and see much cheaper deals. By then, it’s too late.

In Conclusion…

Choose a booking method which best suits you. If you are hopeless at organisation and are a complete newbie to travelling, then you might want to use a travel agent. Using a travel agent based in New Zealand is where you will find better travel agent deals.

On the other hand, if you prefer to be in charge of your own itinerary and budget, then we suggest using a mix of online booking agents and booking direct. You can use online booking websites as a tool to compare the prices of flights and deals. Once you have found a deal that you like, visit the direct website of the travel company and see if the price matches the deal and book! If the price doesn’t match, then it’s usually as simple as contacting the company directly and they will match the price.

For more advice on getting the best deals for travel, take a look at How to Book a Cheap Flight to New Zealand .

More About Travel Bookings in New Zealand

• BBH, YHA, BASE or NOMADS: What is the Best Hostel Network?
• Flight to New Zealand: Return Vs. Open Return Vs. One Way
• 30 Tips for Backpacking in New Zealand

The information in this guide has been compiled from our extensive research, travel and experiences across New Zealand and the South Pacific, accumulated over more than a decade of numerous visits to each destination. Additional sources for this guide include the following:

• Tourism New Zealand (General travel advice - Updated [2024])
• Immigration New Zealand (Visa and immigration advice - Updated [2024])
• New Zealand Customs Service (Customs and Biosecurity - Updated [2024])
• New Zealand Traveller Declaration (NZTD online platform - Updated [2024])
• Tiaki Promise (Care for people place and culture - Updated [2024])
• Safe Travel (NZ travel advisories - Updated [2024])
• Stats NZ (Statistics and travel data - Updated [2024])
• Waka Kotahi NZ Transport Agency (Road and transport tips - Updated [2024])
• DriveSafe (Road safety - Updated [2024])
• Council websites and freedom camping maps (Local travel advice region by region - Updated [2024])
• AdventureSmart (Know before you go - Update [2024])

Our editorial standards : At NZ Pocket Guide, we uphold strict editorial standards to ensure accurate and quality content.

About The Author

This article has been reviewed and approved by Robin, who is the co-founder of NZ Pocket Guide. With more than 15 years of experience in the New Zealand tourism industry, Robin has co-founded three influential tourism businesses and five additional travel guides for South Pacific nations. He is an expert in New Zealand travel and has tested over 600 activities and 300+ accommodations across the country.

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Pros and cons of an online Travel agency vs. offline travel agency

What is the difference between an online travel agency and an offline travel agency? We will look at the pros and cons of online travel agencies vs. offline travel agencies

By Jessica Freedman

February 9, 2024

As travel managers constantly look for ways to optimize their corporate travel programs, part of doing so is understanding the differences between going digital or taking your travel management needs offline. In this explanatory guide, we will look at the pros and cons of online travel agencies vs. offline travel agencies so that you are prepared to understand the differences in order to choose the travel booking tool and management system that is most suitable for your company.

Here’s what we’ll cover:

• What is a TMC?

What is an OTA?

Pros and cons of online travel agencies, offline travel agencies, pros and cons of offline travel agencies, how to choose the best corporate travel platform.

Let’s start with a short introduction to some simple terminology to give you a guiding hand.

Types of online booking tools

For starters, to recognize the difference between online travel agencies and offline, it’s important to understand that there is a wide range of online booking tools available for travel. Let’s take a look at the different types:

Travel aggregators

Corporate online booking tools, direct bookings, travel agencies.

Travel aggregators are websites that essentially consolidate the travel offers and prices from multiple sources all in one place. This allows users to book at the lowest prices based on the results listed in the search results. This helps users find the best prices out of all the results the aggregator has found. This way it is easy for consumers to know that they are booking at the lowest price possible.

TMCs like BCD (which we will discuss more in detail below) can function as a travel aggregator. For instance, for hotel bookings, TMCs combine GDS content with content from Expedia, Booking.com, HRS, and others offering this all together in a mobile app or website. In the case of AMEX, they have a proprietary online booking tool, called KDS, which also serves as a travel aggregation tool.

 When it comes to business travel, corporate online booking tools are frequently used by businesses to keep a hand on their business travelers. Corporate online booking tools are ideal for keeping track of trips, travel spend, and ultimately streamlining business travel.  GetGoing  and Booking.com for business are examples of corporate online booking tools, as well as EHI Direct .

Direct bookings are carried out by going directly to the airline, hotel, train or rental car company’s respective sites and booking directly instead of through a third party.

We will look more at online travel agencies, or OTAs below, but the idea is that you can get access to travel inventory all in one place. Online travel agencies are the most common way of booking online travel.

What is a TMC?

A TMC, or a Travel Management Company uses a Global Distribution System (GDS) as a travel booking tool. TMCs started before the boom of online travel. Travel was booked in a traditional way via telephone or email and then arrangements were made by travel agents.

Nonetheless, TMCS have evolved since their beginnings, investing in making business travel more digital even though they still have a way to come in terms of technology. TMCs offer the value of industry experience while offering more personal service through their agents. TMCs integrate custom-built booking  preferences to give business travelers the best choices within their travel  policy , allowing them to compare options. As a travel manager you can work with your TMC to decide how you want to set up your business travel program.

A TMC like BCD Travel, AMEX, and CWT can help companies make the most of their travel in general beyond just booking travel. They can give a helping hand with cost analysis, reporting, duty of care, etc., but that isn’t to say that an online travel agency won’t provide you with data reports of your travel spend.

Full-service business and corporate travel management companies can help optimize, manage and improve your business travel, ensuring you adhere to your travel policy, and providing seamless booking experiences, while offering a hand with travel data, allowing you to optimize your travel spend and costs to make the most out of your business travel program.

OTAs, or online travel agencies offer customers the possibility to book their travel online. OTAs started in 1996 with Travelocity being the first online travel agency. Most of them started off with a strong digital product and platform and added agent support/service as an added benefit.

They are third party agents who sell services on behalf of airlines, hotels, car rental companies, tour operators and others. They arrange and sell accommodations, tours, transportation and trips on an online platform for travelers. Some well-known travel platforms such as Booking or Expedia act both as travel agencies and tour operators allowing customers to read reviews to decide where to stay, and also book package holidays.

Several online travel agencies are only customer-facing, like the above examples, whereas other OTAs can service both B2B and B2C like Booking.com, which offers services for business clients as well as regular customers. On the other hand, OTAs like  GetGoing   and Travel Perk are designed exclusively with Business travelers in mind .

What is an online travel agent?

An online travel agent is an OTA that is part of web-based platform that allows users to book travel services over the internet. Online travel agents are intermediaries between travelers and service providers like airlines, hotels, car rental companies and tour operators. They provide a central platform to book, compare and search for travel arrangements, whether it be for business or leisure.

OTAs have a big market share

The global business travel market is a  $695.9 billion industry as of 2020 , and is expected to reach $2,001.1 billion by 2028. Whereas the online travel market is a $433.2 billion dollar industry, with the revenue share of online sales in the global travel and tourism market at 66% (according to a study by  Statista.com ).

As can be noted by the 66% market share of online travel sales, the great majority of reservations are being made via online travel agencies, and for this reason, OTAs have become an important distribution channel for tourism businesses. While OTAs are often used to book holidays and leisure trips, there are also online travel agencies, known as Travel Management Companies, or TMCs that have the same functionality as OTAs but are primarily used by companies or businesses.

Advantages and disadvantages of online travel agency

An online travel agency is convenient, has a wide range of options, allows you to easily compare prices, can be a great way to see reviews and ratings from other users, gives special deals and discounts and is available 24/7. Some disadvantages of an online travel agency is that there may be hidden fees, you have less leeway for personalization, customer service is harder to track down, and there is less flexibility.

Now that you have a better idea of some of the basic terminology, and some of the advantages and disadvantages of an online travel agency, let’s look at some of the pros and cons of an online travel agency.

online travel agency

1. an online travel agency is self-service .

Online travel agencies are a way to self-manage your travel needs. They have an integrated online booking tool that allows you to make travel arrangements, make cancellations, manage bookings and do everything that a brick and mortar travel agency would let you do with the convenience and benefits of a self-service approach. 

2. Keep track and manage travel expenses

In addition to being self-service, as a travel manager, with an online travel agency or TMC you can keep track of your travel spend and optimize your expenses while at the same time automating your travel policy so that travelers will be notified when their travel expenses are out of policy, and ensuring that you stay on budget.

3. Increased productivity

Working with an online travel agency leads to more productivity because you spend less time managing your trips. All your trip information is conveniently stored in your profile so that you can manage, edit and cancel hotel bookings, car rentals, train bookings as necessary. This means that in the case of travel managers, you can work with the OTA to automate your travel policy, which takes the automated work out of the hands of you and your travelers.

4. Help keep travelers safe

In the case of an online travel platform like GetGoing, you can have added assistance in keeping your traveler’s safe thanks to built-in AI technology that prefers the safe travel options, like not passing through high-risk countries, helping to fulfill your duty of care. You can also have access to traveler tracking and emergency support in the case of need. 

1. Less personal

While online provides great convenience, one of the cons is that it is less personal, lacking the personal touch of an in-person offline travel agency. Of course there is always the possibility to call, chat or speak to a representative, it’s not the same as a face-to-face encounter, especially for managing business.

2. Less hand-holding

For those inexperienced travelers, online travel agencies can be more “do-it-yourself” meaning that there is less hand-holding if you need it . This can take away from productivity because travelers must evaluate the options themselves, rather than having a TMC that can give you a helping hand. A TMC would be able to discover the most effective (and safest options), meaning less layovers in potentially risky countries.

3. Hard to get around the rules

When you are working with an offline agency it’s easier to bend the rules or get around travel provider’s policies. TMCs can oftentimes make changes to bookings without charges that travelers or travel managers on their own wouldn’t be able to do thanks to their business relationships with the providers.

Now that we’ve looked in depth at online travel agencies, let’s take a look at offline travel agencies, including their pros and cons.

What is an offline travel agency?

Offline Travel Agencies are travel agencies, including corporate travel departments, who operate from “brick and mortar” offices. This means that they have physical offices rather than operating as an OTA with only a website. Customers typically call or go to their offices to get travel-related services, which they provide using a GDS like Galileo. An offline travel agency usually has a team of travel agents who can help clients book flights, hotels, car rentals and other travel services.

While it’s true online travel agencies have gained popularity for their convenience, there are still many who prefer the personalized service provided by a face-to-face interactions at offline travel agencies. Offline travel agencies may cater to a specific market or specialize in certain kind of travel, i.e., business travel, group trips, leisure travel, etc. and this kind of assistance and hand-holding may give clients a sense of reassurance.

Advantages and disadvantages of offline travel agency

An offline travel agency has its advantages like the ability to get expert advice, personalized service, the face-to-face component, the ease of problem resolution, and the convenience of being hand-held along the process of booking travel. However, there are also some disadvantages like limited accessibility, potentially higher costs, limited choices, time-consuming, constraints on availability of store hours, and perhaps less transparency.

Now that you have a better idea of what an offline travel agency does, as well as the advantages and disadvantages, let’s take a look at some of the pros and cons.

offline travel agency

1. it’s more personal.

As much as we move more and more towards a digital-first approach, there is still an element of face-to-face contact that can’t be replaced. This is one of the main pros of an offline agency, being able to meet in person to book travel and even design your corporate travel program. Also for the travel agency, it’s easier to cater to the traveler’s needs, and really understand what they are looking for.

2. Enhanced service

Since online agencies tend to be more self-service, it can be argued that offline agencies offer enhanced services. Trip planning, including more complex routings or integrated travel booking, which include multiple forms of transport, accommodation and leisure activities can be more easily managed with an offline travel agency, setting them apart from their offline counterparts.

3. It’s more inclusive 

While for the purposes of this article, we are more focused towards business travel, it goes without saying that offline travel agencies are more inclusive. According to a study by the UN’s ICT agency, an estimated 37% of the world’s population (2.9 billion people) have never used the Internet. For that reason, in underdeveloped countries, an offline travel agency is still crucial in order to service this part of the population.

1. Not as flexible

With an offline travel agency, you must adhere to business hours in order to make your business travel plans. If it’s late at night and you are working after hours to plan your business trip, this means you’ll have to wait until the next business day to book your trip. 

2. Less technology-forward

Of course, offline travel agencies use technology like GDS to book your travel, it goes without saying that a traditional offline travel agency is less technologically advanced. Unlike online agencies, they don’t have to rely on technology or even have a fast website to help make travel plans. Since they are dealing with external systems for the most part, there is no precedent for having a technologically-forward website. 

3. Less efficient

While it can be efficient to work with an offline agency when you are booking complex trips with multiple providers, it can be less efficient for everyday use. With OTAs, all the information is readily available making it quick and efficient to book a trip. In the case of going offline, you have to rely on the help of an agent to take care of your everyday travel needs, which can be less efficient than handling travel plans on your own.

Now that you’ve fully understood the pros and cons of an online travel agency vs. an offline travel agency, here are some tips to choose a corporate travel platform that’s right for you.

• Look for balance between online technology with offline support
• Ease of creating your travel policy
• Safety first
• Simple approach to data
• Allows you to save money

1. Look for balance between online technology with offline support

This means that you have a tool that has all the functionalities of an online travel platform, but with expert service and assistance when you need it most. Sometimes business travel doesn’t go as planned; there might be delays, lost luggage, long wait times, cancellations, overbookings or a wide range of other issues. This is why you need to have a support system in place that is ready to help when the going gets tough. At GetGoing you have the ease of digital but with the guarantee of 24/7 service when you need it.   This way you can travel worry-free knowing that an expert is there to lend you a hand if any of these unexpected circumstances arise.

2. Ease of creating your travel policy

When it comes to creating your travel policy, you want to find a travel management company that will support you in creating a policy that allows you to save money, protect your travelers and optimize your business travel. This is why you should look for a TMC that allows you to automate your travel policy . Automation is at the core of productivity and by optimizing your travel policy, you can also save money. 

3. Safety first

Whether you decide to go with an online travel agency or an offline travel agency, ensure that your traveler’s safety is first and foremost. This means that you should be able to offer certain security measures to your travelers so that as business travel slowly recovers, they feel safe to get going. 

4. Simple approach to data

Not everyone on your team is data-savvy, so you want to find a corporate travel management system that makes understanding data easy. Whether you’re a Finance manager , an HR or Office Manager , you need to have a system that allows you to visualize your data, including travel spend, seeing how much travel is booked within your travel policy, and using detailed reports to optimize routes, supplier relations and keep your travelers happy. Having data at your fingertips is the best way to optimize your business travel program. 

5. Allows you to save money

While optimizing your travel program, and understanding your data, you will without a doubt save money.  However, another very important part of business travel is having access to corporate travel deals . Not only does having access to deals save you money, but your staff will also be more productive because they don’t have to look in a million different places for the best deals. 

Get a helping hand in business travel

GetGoing is your helping hand in business travel so that you can book, manage and optimize your business travel. We provide the ease of a digital platform but with the peace of mind of a travel agency.

• Empower your team
• Save time and money
• Gain more visibility
• Ensure safe and comfortable travel

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What are online travel agencies? The ultimate guide to OTAs

Love them or not, online travel agencies (OTAs) play a critical role in every property’s distribution strategy. According to Expedia Group’s 2023 Path to Purchase report, OTAs captured 51% of online hotel & lodging bookings and possess the visibility and marketing power that most individual properties cannot achieve on their own. 

Working with OTAs isn’t just a matter of signing up and hoping for the best. To take advantage of the opportunities and avoid the pitfalls, you need to actively manage your listings, pricing, and inventory and take a strategic approach to online distribution. 

If done correctly, adopting the right OTAs as part of your distribution strategy can actually help drive direct bookings through the “billboard effect.” Building a comprehensive channel mix incorporating different types of OTAs will ensure you reach your target audience and secure a steady stream of reservations. 

See which OTAs dominate globally, regionally, and across property types based on Cloudbeds customer data and how properties like yours use OTAs as part of their distribution strategy. 

At Cloudbeds, we know the world of OTAs and distribution channels can be complex. We’ve created the Big Book of OTAs to help demystify this process and explain how to create a recipe for success when working with third-party distribution channels.  

What is an online travel agency (OTA)?

An online travel agency (OTA) is a website that acts as a search engine for travel. They connect providers across the travel industry to help travelers easily plan their trips. On OTA sites, travelers can often access package deals with accommodations, airfare, cruises, rental cars, and more .

On average, travelers view 141 pages of travel content in the 45 days before booking a trip, with OTAs making up 67 of those pages. Therefore, properties must be active on as many channels as possible to increase brand awareness and drive bookings — both OTA bookings and direct bookings (more on this later). With the increased popularity of OTAs around the world, hoteliers now have access to markets once unattainable.

How do OTAs work?

Online travel agencies emerged in the 1990s, using the internet’s extensive reach to aggregate global travel supply into a single place so consumers could book their own travel online. These self-service tools reshaped the hotel industry and the way travel was researched and booked, as the general public could now easily plan their trips and reserve their airfare, accommodations, and tours on their own rather than rely on a physical travel agent.

Sites such as Expedia.com, Booking.com, Airbnb, Orbitz, Hotels.com, and TripAdvisor are often consumers’ first stop when researching and booking their next trip. These sites offer a seamless user experience at all stages of the buying process: problem/need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Properties of all types and sizes can connect to multiple OTAs through an integrated channel manager . A distribution system, like a channel manager, shares room inventory and rates from your property management system (PMS) to your booking engine and OTAs. Properties that use a channel manager can streamline hotel operations, increase hotel revenue via revenue management best practices , and increase occupancy across channels (all without the fear of overbookings). 

OTA business models

Hotels form partnerships with OTAs by basically outsourcing marketing to OTAs, who then make money through two business models: the merchant model (guest pays the OTA  in advance) and the commission model (guest pays the hotel at check-in or check-out). Most OTAs offer a blended model so that hotels can let guests choose which option they’d prefer. 

The merchant model

In this model, the online travel agency acts as the merchant of record and collects payments from guests at the time of booking. Once the guest has checked out, the OTA pays the hotel. Contracts exist between hotels and OTAs to provide a set number of rooms to the OTA at a favorable rate. The OTA then makes a profit off each room sold but must meet its contractual thresholds.

The agency (commission) model

In this model, the consumer books via the OTA but pays the hotel directly at the time of checkout. The hotel then pays the OTA a commission on the total value of the booking after checkout. There are no contracts, and rates are set by hotel management. 

The advertising model

This model has increased in popularity and exists on metasearch sites such as Google Hotel Ads, Tripadvisor, Trivago, and KAYAK. Metasearch engines work primarily on a cost-per-click basis where hotels can promote their rooms with links to their direct booking engine, and pay a fee based on the number of clicks they receive. Some of these sites, such as Google, also offer a cost-per-acquisition model (also known as “pay per stay”) where the property pays a percentage of the total reservation cost upon completion of the stay.

For hotels, it can be frustrating to watch distribution costs rise without getting more in return, but there are costs associated with direct bookings too. Demand doesn’t appear without at least some sort of distribution or marketing strategy in place, and those marketing campaigns, loyalty offers, special deals, and direct booking tools have a cost to the hotel. That’s why it’s important to use OTAs wisely and in conjunction with your own direct marketing strategy. 

Online travel agencies vs. online travel agents

Before the rise of OTAs, it was the role of a travel agent to book leisure and business travel. This is because travelers back then did not have access to hotel availability and rates the way we do today. While the internet has made it easier for travelers to book their own trips online, some segments like luxury, corporate, and group travelers still prefer to utilize a person, or online travel agent, to help plan and book a trip.

Travel agents are beneficial when planning complex trips such as a destination wedding, honeymoon, or corporate trip. They have the expertise and connections to find unique accommodations at better rates than most people can find themselves.

Travel agents such as Kuoni have a team of destination experts who work behind the scenes to curate tailor-made accommodations, experiences, and itineraries. Their in-person stores allow travelers to enjoy a glass of champagne while meeting with a travel expert to plan their dream vacation.

Travel agents usually have a portfolio of properties they recommend to travelers and take a commission fee, similar to OTAs. Strong relationships with travel agents can help properties drive more bookings in alternative segments than the OTA market.

Difference between OTAs and metasearch

With so many online booking channels available today, it can be challenging to understand the difference between certain channels.

Metasearch websites like Skyscanner act as aggregators and display hotel information and room rates from a variety of online channels, including OTAs like Agoda, Trip.com, Travelocity, or Priceline.com and a hotel’s website. It enables travelers to compare all of their hotel booking options in real time across the web so that they can book the best deal.

OTAs provide room rates and booking capabilities for only one channel — their own. Meanwhile, metasearch sites can display up to twenty or more results.

Properties can invest in hotel marketing efforts through metasearch engines. Metasearch sites rank listings and it pays off to be near the top. Paying to have your listing higher in the ranks to drive more direct bookings can drive serious results. 

Is Google an OTA?

Google is often a traveler’s first stop when looking for a hotel room. In recent years, Google has changed the hospitality industry with its products. Google offers Google Hotel Search, which acts as a hotel metasearch platform. When a traveler enters a property’s name into Google, it will show all of the rates and listing information from across the web.

Google also has free booking links , a game-changer for independent hotels as they can list their direct rates and links to their own website within the Google Hotel Search box. This option encourages potential guests to book direct.

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Is it better to book a cruise through a travel agent? We say yes

G oing online to book an airline ticket or hotel stay is a familiar and fairly easy transaction. When you book a cruise, however — particularly your first cruise — you might want to reconsider the impulse to handle the transaction yourself through a cruise line website or an online advertiser with cheap prices. This DIY approach might not be the best way to find your dream vacation at sea.

In reality, it's not that simple to book a cruise. You will likely run into a lot of questions to which you have no ready answer.

That's where specialized cruise travel agents come into play. Their expertise can help you avoid mistakes, whether you are a first-timer or a repeat cruiser checking out a brand you have not tried before.

For cruise news, reviews and tips, sign up for TPG's cruise newsletter .

Why you should book through a cruise travel agent

You should consider booking a cruise through a travel agent because a knowledgeable agent can help you understand the nuances of a cruise purchase and help you make the best decisions for your vacation preferences.

When you book a cruise, you are making a vacation decision that goes way beyond a flight or hotel nights. Which ship you choose determines your dining and evening entertainment choices for the duration of your vacation. Which itinerary you choose impacts which destinations you'll visit and which shoreside activities will be available to you. It can be overwhelming to evaluate the options on your own if you've never cruised before.

In addition, cruise fares can be hard to understand and compare. You might, for instance, see a fare listed online without the port charges, taxes and fees, which you only see after you give your personal details.

Plus, the price of your cruise includes accommodations, meals, entertainment and activities — and in some cases drinks, tips, shore excursions, Wi-Fi and other extras. There's a lot bundled into some fares and not as much with others. A travel agent can help you determine what your cruise fare gets you. The cheapest base cruise fare does not always provide the best value or best overall vacation deal.

Related: 4 scenarios when you should use a travel agent

You aren't just booking general passage on a ship, either, as you will be asked to pick a specific cabin and when you prefer to dine. Making a mistake in these categories can ruin your cruise experience, as there are such thing as "bad" cabins and dining times (think noisy or claustrophobic cabins, dinner at 8 p.m. with cranky children, etc.).

With cruises, you typically don't pay for your whole vacation upfront but rather put down a deposit, with final payment due at a later date. A cruise travel agent can ensure you don't miss any due dates.

Remember, you might be a DIY type when booking airlines and hotels, but booking a cruise is more complex. If you enjoy doing your own research, focus on what to do and see in the ports of call. Read about different ships, cruise lines and itineraries. However, when it comes to booking the cruise, we recommend you still contact a travel agent who specializes in cruises to help you learn a few tips and avoid any rookie mistakes.

Travel agents can get better deals on cruises

If you're concerned that working with an agent will make your cruise more expensive, don't be. Cruise travel agents receive the bulk of their income via commission from the cruise lines. Their service to you is usually free, though some might charge first-time clients a minimal fee. It's worth it.

In addition to sharing their expertise, the agent may have negotiated group space at lower rates with the cruise line, which could save you money on the cruise fare. The agent might also have first access to sale prices because the cruise lines notify their agent partners and loyalty club members first before they announce a sale to the public.

Related: 6 ways to get a deal on a cruise

Some cruise travel agents even throw in booking perks , such as a complimentary bottle of Champagne, awaiting your arrival in your cabin.

How to find a travel agent for a cruise

Cruise lines prefer that you use a travel agent rather than going online and booking directly. They have small in-house reservation teams, and when you have a question while making a booking, good luck in getting an expert on the phone in a timely manner.

Companies such as Royal Caribbean and Carnival Cruise Line provide online directories to help you find an experienced cruise travel agent near you.

You can also find experienced and certified cruise travel agents through CLIA, the Cruise Lines International Association , which is the industry's main marketing group. Asking friends who have cruised to recommend a travel agent is another good idea.

Related: 5 unexpected places that sell cruises

You might get more personalized care from smaller agencies than from the huge online agencies, though websites such as icruise.com, Cruise.com and Cruise411.com also have experienced cruise agents. These larger online travel agencies can be a good option for those who prefer to make decisions and ask questions via chat. Just make sure you get the name and phone number of the representative for any follow-up questions.

Questions to ask a cruise travel agent

In choosing a cruise travel agent, you will want to tap into the person's specific expertise about the cruise line and ship you are considering. Anyone can read a ship deck plan outlining ship spaces (which you can find online), but you are looking for people who really know their stuff.

Look for travel agencies that are cruise-only or a home-based agent who specializes in cruises. If you are using a full-service travel agency, ask for the cruise desk.

Here are some questions to ask a travel agent to determine their expertise:

• How often do you cruise?
• Have you cruised on the line I am considering?
• Have you cruised on the ship that I am considering, or do you have clients who have cruised that ship and provided a review of their vacation?
• Do you have firsthand knowledge about the cruise destination? The itinerary?

You will also want to ask the travel agent if they have a preferred relationship or negotiated agreement with any specific lines that could lead to special perks for you.

Be aware that not all agents work with all cruise lines; some represent only a few preferred suppliers or specialize in higher-end cruises. They get bigger commissions from their preferred lines.

This is not necessarily a bad thing, but be aware if the agent seems to be putting you off the line you were originally considering, as this could be the reason. On the plus side, an agent who is a preferred supplier might have negotiated rates with the cruise line and be able to call in favors, such as that bottle of Champagne or a cabin upgrade .

You should also ask if the travel agency offers 24/7 assistance (usually an 800 number) in case you have last-minute questions or something goes wrong before or during your trip.

The cruise travel agent should have questions for you as well, to better understand your dream vacation desires. If you are calling a cruise agency for the first time, the agent should be interviewing you as much as you are interviewing him or her. The agent should be focused on helping you choose the cruise line , ship and cabin that is right for you. Making the correct choices is very important to your overall cruise experience.

Bottom line

Booking a cruise is a complex enterprise. A cruise travel agent will guide you through choosing your cabin and dining times, deposits and final payment, and options for shore excursions and specialty dining. If you need to cancel the trip, the agent will also help you through the refund process. You'll have a lot less stress before and during your vacation if you book with an experienced agent.

Planning a cruise? Start with these stories:

• The 5 most desirable cabin locations on any cruise ship
• A beginners guide to picking a cruise line
• The 8 worst cabin locations on any cruise ship
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Frequent and infrequent travelers alike are often on the hunt for the timing “sweet spot” when it comes to planning out a travel itinerary. Whether you travel solo or with a group or family members, uncovering the best time of year to travel is critical for sticking to budgets and making memories that will last a lifetime.

What would a travel expert do? GOBankingRates spoke to two travel professionals to find out some of the best times to travel to save money. Here’s what they said.

Shoulder Seasons

Jeff Lanno has been in the travel industry for over 20 years. As the founder and CTO of Hola Weddings , a travel agency dedicated to destination weddings, Lanno personally recommends traveling during shoulder seasons. These timelines include May, early June and mid-October to November.

“These periods boast pleasant weather, reduced crowds and lower prices, often 20% to 30% cheaper,” said Lanno. 

For even more affordable flights, Lanno said to prioritize early to mid-week departures.

Right Before Major Holidays

Traveling before national holidays, like Thanksgiving and Christmas, comes with an “if” caveat. Travelers can find incredible deals, if they’re prepared to handle heavy crowds and possible flight delays or cancellations due to bad weather. 

There are even more incentives to traveling before major holidays if you’re based outside the United States. 

Casey Halloran, co-founder and CEO at Costa Rican Luxury Vacations , personally loves to travel right before big holidays.

“I think mid-December, right before Christmas, is one of the most underrated times to travel,” said Halloran. “The crowds are significantly smaller, the prices are 25% to 30% cheaper than peak season rates and in the case of my region (Central America) the weather is fantastic.”

Last-Minute in September or October

Let’s say someone wants to book a cheap getaway in the Caribbean. When would be the best time for them to do it while saving the most money possible? 

According to Lanno, travelers would want to book last-minute in September or October. The pros of doing so include rates dropping significantly on resorts and flights and being able to find tons of unbeatable prices and last-minute deals.

Now that the secret’s out, why doesn’t everyone book trips to the Caribbean in September or October? The one condition travelers need to be aware of before booking, Lanno said, is this is the Caribbean’s hurricane season.

Some travelers may decide to roll the dice and take advantage of these deals while others wait it out. 

Lanno, who has previously lived in Mexico and the Caribbean, said hurricane season is not as scary as it sounds. He told GOBankingRates sporadic rainfall is guaranteed daily, but it tends to last anywhere from 30 minutes to a few hours at most. Most of the rainfall also happens towards the end of the day.

Still, Lanno understands if travelers choose to err on the side of caution. Those that choose to go for it may enjoy the benefits of the idiom of fortune favoring the bold.

“It’s not for everyone, but for people that can deal with the risk, it’s certainly a money saving bargain.”

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• Cruise News

Passengers Left Behind at Pier as Travel Agent Cruises Without Them

• April 1, 2024

Several cruise guests were left high and dry at PortMiami over a booking error. It caused chaos and disappointment for a group of cruisers expecting to enjoy a themed cruise.

Cherie Goudeau was among the passengers waiting to board the Twin Cities Takeover ’90s Throwback Cruise on the Carnival Horizon.

Around 50 guests overbooked

The travel agent responsible for the booking, Monica Faulkner , was also at the terminal and booked on the cruise. Goudeau said Faulkner vowed to fix the issue. The travel agent boarded the ship but never returned, leaving around 50 passengers angry and confused. 

Travel Agent Left Guests Stranded at the Terminal

Goudreau says she was out of pocket by $2,800. “People were in tears, upset and they were angry,” Goudeau added.

he news outlet managed to speak to Faulkner on the ship by phone. She claimed Carnival canceled some bookings a month ago.

Faulkner tried to re-book, but the ship was sold out. She didn’t explain to Fox 9 why the overbooked guests were not informed or had not been refunded yet.

Faulkner explained that the payments for these customers are held by intermediary Travel Joy, a company independent agents use, and the money would be returned. Goudeau and her sister are skeptical. “If you were gonna refund, you would have already.”

The sisters say they stayed with family members in Florida for the week they should have been on the cruise. The themed cruise had scheduled calls at Jamaica, Grand Cayman, and Cozumel and was billed as a ‘ Flashback to the 90’s ‘ with live music and various themed entertainment.

Always ensure your travel agent processes your cruise booking fees through the cruise line and not through a third-party company.

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