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11 global firms ready to invest in AP tourism

11 global firms ready to invest in AP tourism

VIJAYAWADA: As many as 11 international manufacturers, designers and operators of amusement, theme and water parks have expressed their willingness to develop tourism in the State, said Andhra Pradesh Tourism Development Corporation (APTDC) Chairman Dr Arimanda Varaprasad Reddy.

Speaking about his trip to the Europe Expo 2022 of the International Association of Amusement Parks and Attractions (IAAPA) in London from September 12 to 15 to the media here on Friday, the APTDC Chairman said over 500 manufactures and operators of amusement parks and recreational centres took part in it.

During his four-day visit, he welcomed several manufacturers and explained the opportunities in AP to invest in the tourism sector, incentives and support available from the new tourism policy, availability of land banks, long seacoast, scenic locations, religious and historical places for setting up tourism projects.

“In addition, we have discussed different models of cooperation to bring more international players and invest in the State thus giving a boost to tourism. As many as 11 renowned companies have expressed their interest,” he explained.

He further said Intamin Worldwide (Switzerland), one of the world’s leading manufacturers of amusement rides and monorails, has evinced interest to be part of the Sky Tower project in Vizag with an investment of Rs 100 crore as a joint-venture, besides discussing monorail project in Tirupati.

Polin group of Turkey will be part of the tunnel aquarium project coming up in Visakhapatnam with an investment of Rs 100 crore. Germany based Huss Park Attractions will arrange suppliers’ credit to entrepreneurs for setting up amusement parks.

Aerodium of Canada has given its consent to be part of the sky-diving project at Gandikota, while Aerophile of France is ready for a tethered gas balloon project carrying 30 persons at a time in Araku Valley. NevePlast from Italy has agreed to provide equipment for winter sports. Xtremeventures of France evinced interest in a world-class adventure park in AP and DOF of Turkey is ready to construct flying theatres, dome theatres in the high-end media-based simulators sector. Canada-based Whitewater West has come forward to set up large water park projects, he said.

“Another Switzerland based company ‘Attraction!’ is keen on bringing various projects to Visakhapatnam, including the Telugu museum on Kailasagiri Hills. Other companies like Concept 1900 from France and Delta Strike of New Zealand have expressed readiness to be part of the development plans,” the APTDC chief said.

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12 new projects approved to turn Visakhapatnam into a Tourism Hub

12 new projects approved to turn Visakhapatnam into a Tourism Hub

A number of projects have been approved by the AP State Government in the Cabinet meeting, which will make Visakhapatnam a Tourism Hub of the country in the years to come. Vizag will have 12 new projects, the majority of which are about the beaches which are loved by all the tourists who visit Vizag. Ten beaches at the stretch from Kailasagiri to Bhogapuram will be developed. Some of the other developments include a beach corridor, a new road from Kailasagiri-Bhogapuram, an Aeropolis at Bhogapuram airport, a Floating restaurant, Jetties at three beaches, renovation of Buddhist sites, 120m high sky tower, Tunnel aquarium, renovation of Indira Gandhi Zoological Park and luxury resorts at Annavaram village.

According to the Special Chief Secretary (Tourism and Culture) to Andhra Pradesh, Dr. Rajat Bhargava IAS, the vision of the Andhra Pradesh Government is to develop the city into a premier world-class tourist destination through luxury resorts, MICE centres, adventure parks and other tourism infrastructure.

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Here are some of the upcoming projects that will turn Vizag into a major tourism hub in the country:

10 beaches to be developed:

12 new projects approved to turn Visakhapatnam into a Tourism Hub

About 10 beaches were identified along the Beach Corridor from Kailasagiri to Bhogapuram which will be developed. Beaches include Sagar Nagar, Thimmapuram, Mangamaripeta, Chepala Uppada, INS Kalinga, Erramatti Dibbalu, Bheemunipatnam, Nagarampalem Annavaram and Kancherupalem. The identified beaches will have washrooms and changing rooms, drinking water, food courts, first aid and CCTV Control Room, safe swimming zone and water treatment plant.

A new road from Kailasagiri-Bhogapuram:

Cabinet approved for construction of the road from Kailasagiri in Vizag to Bhogapuram. This route will be 19 kilometres long. Approximately six to eight-lane roads are being planned for the route. The construction planning is being taken up to develop locations aligned to tourist attractions. The corridor is blessed with exotic beaches, green hills, heritage sites and lots of leisure opportunities for development.

Vizag Aeropolis at Bhogapuram Airport:

On the lines of Delhi Aerocity, Vizag will have Aeropolis in about 400 acres near Bhogapuram Airport. This would be offset with an IT Tower, Skill University and a Robotics Centre. The Aeropolis will cater to business travellers and also be a hub for commercial activity. The development will be under PPP mode in collaboration with private players by the Andhra Pradesh Tourism Authority. This is one of the most exciting tourism projects in Visakhapatnam as we are all awaiting the day when the new International Airport becomes operational.

Beach Corridor:

The main objective of the project is to develop a green-field road (Beach Corridor) connecting the new international airport at Bhogapuram (entry point) and Bheemunipatnam (endpoint of R&B Road). This project cost is Rs 1021 crore proposed in an area of 570 acres. The project will provide alternate connectivity on the parallel road from Ranasthalam to Anandapuram which eases traffic congestion of the NH-16 section. The Beach Corridor project will be a ‘hospitality district’ with world-class accommodation facilities (beach resorts/ hotels) for visitors, amusement parks, eco-tourism, swimming pools, water sports avenues, food courts, shopping malls, fisheries along the corridor. The beach corridor will have hanging bridge/suspension bridges over the river Gosthani at 2 locations.

Jetties at three beaches:

Jetties are proposed to be developed at 3 beaches – Bheemili Beach, Annavaram Beach and Bhogapuram Beach. These jetties will protect the shorelines of the above-mentioned beaches.

Floating Restaurant:

12 new projects approved to turn Visakhapatnam into a Tourism Hub

The implementation of a floating restaurant, in the Bangladeshi vessel MV Maa which ran aground in last year’s cyclone to the shores of Vizag, is also being undertaken in this project. The vessel had stalled at Tenneti Park and ever since then, the place had been under the spotlight for every Vizag resident. Now, the construction of the floating restaurant has been undertaken and soon it will be a reality. The project will have Banquet Halls, 30 rooms, and a Multi-Cuisine Restaurant. With an estimated cost for the project of Rs 10.50 crores including the purchase of the ship and renovation and remodelling, the proposal has already been approved and APTDC is taking steps to acquire the ship.

Development of Buddhist sites:

ap tourism new projects

Thotlakonda and Bavikonda are prominent Buddhist sites in the State and draw thousands of tourists from across the country. The project will have a meditation centre, sound and light show, museum and interpretation centre, amenities and facilities. Thotlakonda is planned to be developed as a cultural hub with adventure sports towards the seaside. This is one of the most important tourism projects as we want the Heritage of Vizag to stay forever.

120m High sky tower:

Development of 120m high Sky Tower with mini–Amusement Park at Kailasagiri under PPP mode. The project components include Sky Tower with a height of 120m (Typhoon grade) as an anchor attraction, a small amusement rides cluster, few innovative recreational attractions, a food court and party area, trackless road trains from the parking area. This will be with an estimated investment of Rs 85 crores under Tourism Policy 2020 – 2025.

Tunnel Aquarium:

Development of Tunnel Aquarium at Thotlakonda Beach is under PPP mode The project to be developed with Rs 163 crores will have a theme of Indian Ocean, Pacific Ocean, Shark Lab, Shipwreck Theme, Indian Rivers, Get-in-touch, Mediterranean cave, Tunnel Reef Restaurant, Green Photo facility, Souvenir shop, Food courts and Lecture Halls for training and education.

Upgradation of the Zoo:

12 new projects approved to turn Visakhapatnam into a Tourism Hub

Indira Gandhi Zoological Park (IGZP) is the third-largest zoo in terms of area in India. It is one of the major tourist destinations in the city of Vizag. It was approved to modernize and upgrade IGZP, with an estimated cost of Rs 137.60 crores. The project will have Animal Enrichment, Zoo Visitor amenities improvement, Administrative buildings, Veterinary Hospital and development around the entrance including parking.

In the Animal Rescue Centre (ARC), there will be the creation of new animal enclosures, repairs and renovation of Lion Safari, renovation of Deer Safari, the establishment of a Quarantine facility. ARC will have additional animal enclosures, landscape-level conservation. As far as eco-tourism goes, this is one of the most critical projects to maintain the natural beauty of Visakhapatnam.

Development of Bheemili:

It was approved to develop Bheemili Promenade on the lines of RK Beach. The promenade will have Breakwater structures, seating areas, amenities and utilities, beach shacks, walking paths, cycling tracks, beach furniture, kiosks and food stalls, signages, parks, sculptures, water sports and amphitheatres. Marina with jetty and passenger terminal projects will be undertaken at Bheemili Beach, to pave the way for Cruise Tourism in Visakhapatnam. Dutch Era monuments will be renovated.

Development of Luxury Resorts at Annavaram Village:

In about 200 acres of land at Annavaram Village, Bheemili Mandal, a luxury tourist destination is ready. The new project will have a luxury resort in 30 acres, a luxury resort in 35 acres, a Luxury hotel in 15 acres, a World-class convention centre in 35 acres, a mini-golf course in 25 acres, beachfront development, parking and landscaping in 60 acres.

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  • 10 tourism projects worth INR 2,800 crore approved by the Andhra Pradesh Cabinet

ap tourism new projects

  • ETHospitalityWorld
  • Published On Oct 29, 2021 at 09:00 AM IST

Ten tourism projects, worth INR 2,800 crore, have been approved by the Andhra Pradesh Cabinet under the State’s tourism policy for 2020-2025. As per an official communication, these 10 projects together will help generate 48,000 new jobs in the state. The projects that were approved by the Cabinet include luxury resorts, star hotels, mega spiritual tourism projects at various locations in Andhra Pradesh. The proposed investment will be a mix of PPP and private investments. Once executed, these projects will help add 1,600 new rooms in the classified star-category in the State. As per the government communication, five resorts (Vilas category) will be developed by The Oberoi Group of Hotels with an estimated investment of over INR 250 crore for each hotel. Besides the Oberoi Group, the prospective investors include the Taj Group , Hyatt, among others. Advt The Oberoi resorts are proposed at Annavaram (Vizag); Gandikota (YSR Kadapa); Peruru (Tirupati); Horsley Hills (Chittoor); and Pichukalanka (East Godavari). The government will allot land ranging between 20 acre and 50 acre to build independent villa-resort with inventory ranging from 120 to 300 villas. The Cabinet has approved the grant of incentives for star hotels under the Hyatt and Taj brands at Visakhapatnam, Vijayawada and Tirupati as well. The projects approved include a 200-room 5-star hotel under the Hyatt brand with a convention centre at Shilparamam in Vizag; another 225-room Hyatt Hotel with a convention centre of 1,500-person capacity at Shilparamam in Tirupati; development of a 5-star hotel with 260 rooms, 90 serviced apartments, 12,750 sqft convention centre, 2,500 capacity technology space under the Taj brand at Visakhapatnam, etc. The Cabinet has also approved the development of a mega spiritual centre and tourist base camp at Penukonda, Ananthapur by ISKCON Charities. The spiritual centre is expected to attract a footfall of more than 10,000 pilgrims each month. The project will be developed with an investment of INR 100 crores over an area of 75 acre. The project will also have a 288-room Yatri Nivas. Commenting on the new tourism projects, chief minister YS Jagan Mohan Reddy, said that he considers tourism as one of the key growth engines for socio-economic development of the State. “It is the vision of the government to develop luxury resorts and hotels at prominent tourist destinations of the State, to position the State as a premier tourist destination, and to aid in the development of these regions.” Advt The Tourism Policy of AP 2020-25 promises a lot of incentives to investors aspiring to invest in the tourism sector in the State. These include SGST reimbursement, power cost reimbursement, waiver of land conversion charges, reimbursement of stamp duty, industry status for luxury resorts and hotels, etc.

  • Updated On Oct 29, 2021 at 09:00 AM IST

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Andhra Pradesh cabinet approves 10 tourism projects

ap tourism new projects

VIJAYAWADA : In a decision that could positively impact tourism in the state, the AP Cabinet chaired by Chief Minister Y.S. Jagan Mohan Reddy approved the development of 10 projects that include luxury resorts, star hotels and mega spiritual tourism projects at various locations. Rajat Bhargava, Special Chief Secretary for youth advancement, tourism and culture, revealed that the projects are expected to rake in an investment of over Rs 2,800 crore and create employment opportunities for about 48,000 people.

Pointing out that tourism contributes about 7 per cent to the GSDP of Andhra Pradesh, Bhargava recalled the state had released the most aggressive and forward-looking tourism policy in December 2020 that aimed to sustainably develop tourism in the state through luxury hotels and resorts and attract investments. He said that the policy offered SGST reimbursement, power cost reimbursement, waiver of land conversion charges, reimbursement of stamp duty, industry status for luxury hotels and resorts, facilitate ease of doing business and make land, power and water available for setting up establishments.

Bhargava revealed said that the tourism department has received 10 proposals so far for development of hotels and resorts in the state. The projects are a mix of PPP and private investments for luxury resorts with 7-Star facilities at 5 locations under Oberoi brand, mega spiritual tourism project, 5-star hotels at 2 locations under the Hyatt group, 5-Star Hotel and commercial space under Taj group and 4-Star hotel under Hyatt brand. He stated that the Cabinet has approved the allotment of land and grant of incentives for these projects as per the provisions of A.P. Tourism Policy 2020-25.

Bhargava state that luxury resorts with 7-star facilities would be developed at Annavaram, Peruru, Gandikota, Horsley Hills and Pchukalanka. He explained that Mega Spiritual Centre & Tourist Base Camp would be established at Penukonda, Anantapur by ISKCON charities.

“I am quite sure that today is a breakthrough day for AP tourism and that will pave the way for more investments in tourism in the state,” he said.

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APTDC appoints 12 new Directors aimed at taking Tourism to grassroots

APTDC appoints 12 new Directors aimed at taking Tourism to grassroots

The new Board of Directors took oath of office today included Regana Srinivasa Rao (Vizianagaram); Reyyi Revathi and Karri Srilakshmi (Visakhapatnam); Nagulla Satyanarayana (Krishna); Pathan Zameera Begum (Guntur); S Allah Baksh; Logidi Jayanna, V Sai Kishore Reddy, B Praveenkumar Reddy (YSR); K Lakshmi Devi (Kurnool); Bhoomireddy Jahnavi (Ananthapuramu); and Mittapalli Bhaskar Reddy (Chittoor).

  • Published On Oct 29, 2021 at 10:30 AM IST

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Most restricted Rushikonda project opened to public on Sunday

ap tourism new projects

Visakhapatnam: The most confidential project in the YSRCP'S government is now permitted to the public on Sunday, breaking years of suspense.As the...

Visakhapatnam : The most confidential project in the YSRCP'S government is now permitted to the public on Sunday, breaking years of suspense.

As the public could not even think of going anywhere closer to the Rushikonda tourism project, the Opposition parties too were kept away from getting close to the premises.

On Sunday, as the alliance Bheemunipatnam MLA Ganta Srinivasa Rao allowed the media inside the premises, many visited the place for the first time.

Apart from the party leaders, people also came forward to view the 'palace' and take selfies at various points.

The YSRCP government destroyed the AP tourism project present at Rushikonda

and took up new project in the garb of tourism development. However, it was later proposed for the establishment of the CMO. Since then, no one was allowed inside. The new project was taken up at a cost of Rs.500 crore and it was built in a very luxurious manner.

But with the government now being changed, how will the alliance government make use of the grand project is yet to be known.

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He added, "There is a Pulichandra project, where 48 TMC is loaded, and that also serves this purpose. That means three dams, two rivers, and the three dams give Amaravati water. So this is the only city where there will be no water shortage at any time in the next 100 years."

Amaravati City's sustainable capacity

Charith Konda, Energy Specialist at the Institute for Energy Economics and Financial Analysis ( IEEFA ), emphasised the sustainable development aspect. “Amaravati is conceived as a sustainable smart city from the outset. The planners aim to source 35% of its electricity from renewable energy and anticipate that water bodies and vegetation will cover 30% of the area.”

Amaravati's real estate growth potential

Shrinivas Rao, CEO of Vestian, elaborated on the real estate prospects. "Amaravati is likely to be developed as a greenfield capital city. The city will witness significant physical and social infrastructure development, resulting in the construction of several commercial buildings for government offices. This will lead to increased real estate activities, with the sector experiencing growth followed by small and medium-scale businesses."

Vimal Nadar, Senior Director & Head of Research at Colliers India, emphasised the planned infrastructure: “Economic and real estate activity is set to receive a major fillip in the next few years. Planned infrastructure development in the form of internal roads, flyovers, and intra-city commute modes can support the envisaged construction of administrative and legislative buildings in the capital region.”

Ravi Teja Gupta, Founder of Guptaji Invests, said, “A lot of money, estimated between $23 billion to $35 billion, is expected to flow into real estate, especially from people and businesses in Telangana and those with roots in Andhra Pradesh who live abroad.”

Abhishek Bhadra, Head of Research at Magicbricks , observed that the city is expected to attract investments from corporations and businesses, as well as government infrastructure and development initiatives.

“Amaravati is set to become a smart city, with EMS, solar panels, and enhanced public transportation, including metro and buses, planned for the next two years. Digital infrastructure will be developed, and to prepare the capital, the Secretariat and their housing will also be relocated. Additionally, waterways will be developed, and Vizag will benefit from an IFSC and SEZs,” said, Siddhartha Rastogi, COO, Ambit Investment Advisors Pvt Ltd.

L Srinath Reddy, Managing Director of Raminfo Ltd, noted the revival in the construction sector. He expects Amaravati City to be transformed into various themed cities like 'Health City' and 'Sports City' and become a ‘Futuristic City.’

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Andhra Pradesh Tourism Policy 2020-2025

Andhra Pradesh Tourism Policy 2020-2025

ANDHRA PRADESH TOURISM POLICY 2020-2025

Tourism in abundance- Dream, Explore and Experience the unique Destinations

S.No. Description Page

1. Introduction 6 2. Vision and Objectives 8 3. Strategic Interventions 10 4. Theme Based Development of Experiences 12 5. Tourism Infrastructure Development 19 6. Skill Development and Capacity Building 22 7. Responsible Tourism 23 8. Promotion and Marketing 24 9. Incentives and Concessions 25 10. Land Allotment Policy & Procedure 27 11. Special Provisions for Mega Tourism Projects / 5 Star and above projects 31 12. Institutional Mechanisms 32 13. Annexure I – Denitions 33 The Government of Andhra Pradesh intends to 1.1. Abbreviations build world-class luxury resorts and other ADP Annual Development Premium 1 INTRODUCTION tourism infrastructure, attract large scale ALR Annual Lease Rent investments, develop unique products and APTA Andhra Pradesh Tourism Authority position the State as a preferred tourism APSSDC Andhra Pradesh State Skill Development destination. Corporation The Tourism Policy for the period 2020 – 2025 COD Commercial Operations Date has been prepared through extensive DOT Department of Tourism stakeholder interactions, benchmarking with EoDB Ease of Doing Business other states, internal discussions and study of GoAP Government of Andhra Pradesh the draft National Tourism Policy that is under GoI Government of India development. MoT Ministry of Tourism, Government of India The policy has been crafted keeping in mind the NIDHI National Integrated Database of Hospitality Industry ever-changing nature of tourism, the strengths NSDC National Skill Development Council and advantages of tourism in the State, the PRASAD Pilgrimage Rejuvenation and Spirituality interests of large-scale and small-scale Augmentation Drive Gandikota investors and all the stakeholders of tourism. PPP Public Private Partnership The policy outlines the tourism development ourism is a major engine of economic growth and an important source of employment & SAATHI System for Assessment Awareness and strategy of the State for the next 5 years foreign exchange earnings in many countries, including India. It has great potential to create Training for Hospitality Industry including key interventions and thrust areas. large scale employment of diverse kind, from the most unskilled to the most specialized. . SRO Sub Registrar Ofce T The policy also lays emphasis on the engage- UNWTO U n i t e d N a t i o n s Wo r l d To u r i s m According to WTTC (World Travel & Tourism Council), the industry has contributed to about 6.8% of ment of local communities, industry stake- Organization GDP of India during 2019. It had also created about 3.98 Cr jobs contributing to about 8% of Indian holders and the associated departments of the workforce. Annually, it adds to over $30bn to Forex reserves, which is equal to about 5.6% of India’s Government for effective implementation of WTTC World Travel & Tourism Council total exports. the proposed initiatives and interventions. Andhra Pradesh is a land of abundant Tourism potential. With the second longest coastline in the country – 974 kilometres, a rich spiritual and cultural heritage, ancient and historical religious sites, serene valleys and hills, forts, national parks, bird sanctuaries, caves, airports, seaports etc., the State of Andhra Pradesh holds vast tourism potential. The Government of Andhra Pradesh is committed towards the socio-economic development of the State and regards the Tourism Sector as one of the key growth engines for the economy of the State and crucial for employment generation. The natural advantages for tourism have made the State one of the most visited destinations in the country. The domestic tourist foot fall of the State has increased from 93 Million in the year 2014 to 237 Million in the year 2019. The religious destination- Tirupati is the most visited place in the State by domestic tourists, attracting over 36 million tourists annually. The State has received multiple awards at various forums including the most coveted National Tourism Award – The Best State for Comprehensive Tourism Development. Though, Andhra Pradesh has made signicant strides in development of Tourism, the true tourism potential of the State is yet to be explored. The next phase of growth will need reimagination of tourism and rethinking of the tourism development strategy to truly unlock the tourism potential of the State.

Orvakal 6 7 The Government of Andhra Pradesh intends to 1.1. Abbreviations build world-class luxury resorts and other ADP Annual Development Premium 1 INTRODUCTION tourism infrastructure, attract large scale ALR Annual Lease Rent investments, develop unique products and APTA Andhra Pradesh Tourism Authority position the State as a preferred tourism APSSDC Andhra Pradesh State Skill Development destination. Corporation The Tourism Policy for the period 2020 – 2025 COD Commercial Operations Date has been prepared through extensive DOT Department of Tourism stakeholder interactions, benchmarking with EoDB Ease of Doing Business other states, internal discussions and study of GoAP Government of Andhra Pradesh the draft National Tourism Policy that is under GoI Government of India development. MoT Ministry of Tourism, Government of India The policy has been crafted keeping in mind the NIDHI National Integrated Database of Hospitality Industry ever-changing nature of tourism, the strengths NSDC National Skill Development Council and advantages of tourism in the State, the PRASAD Pilgrimage Rejuvenation and Spirituality interests of large-scale and small-scale Augmentation Drive Gandikota investors and all the stakeholders of tourism. PPP Public Private Partnership The policy outlines the tourism development ourism is a major engine of economic growth and an important source of employment & SAATHI System for Assessment Awareness and strategy of the State for the next 5 years foreign exchange earnings in many countries, including India. It has great potential to create Training for Hospitality Industry including key interventions and thrust areas. large scale employment of diverse kind, from the most unskilled to the most specialized. . SRO Sub Registrar Ofce T The policy also lays emphasis on the engage- UNWTO U n i t e d N a t i o n s Wo r l d To u r i s m According to WTTC (World Travel & Tourism Council), the industry has contributed to about 6.8% of ment of local communities, industry stake- Organization GDP of India during 2019. It had also created about 3.98 Cr jobs contributing to about 8% of Indian holders and the associated departments of the workforce. Annually, it adds to over $30bn to Forex reserves, which is equal to about 5.6% of India’s Government for effective implementation of WTTC World Travel & Tourism Council total exports. the proposed initiatives and interventions. Andhra Pradesh is a land of abundant Tourism potential. With the second longest coastline in the country – 974 kilometres, a rich spiritual and cultural heritage, ancient and historical religious sites, serene valleys and hills, forts, national parks, bird sanctuaries, caves, airports, seaports etc., the State of Andhra Pradesh holds vast tourism potential. The Government of Andhra Pradesh is committed towards the socio-economic development of the State and regards the Tourism Sector as one of the key growth engines for the economy of the State and crucial for employment generation. The natural advantages for tourism have made the State one of the most visited destinations in the country. The domestic tourist foot fall of the State has increased from 93 Million in the year 2014 to 237 Million in the year 2019. The religious destination- Tirupati is the most visited place in the State by domestic tourists, attracting over 36 million tourists annually. The State has received multiple awards at various forums including the most coveted National Tourism Award – The Best State for Comprehensive Tourism Development. Though, Andhra Pradesh has made signicant strides in development of Tourism, the true tourism potential of the State is yet to be explored. The next phase of growth will need reimagination of tourism and rethinking of the tourism development strategy to truly unlock the tourism potential of the State.

Orvakal 6 7 E. To foster skill development and build institutional capacity for skill development in tourism VISION AND OBJECTIVES sector 2 F. To provide best quality experience at all touch points to the tourists visiting the State 2.1 Vision G. To promote responsible tourism practices among all tourism stakeholders “To sustainably develop tourism in Andhra Pradesh and position the State as one the most preferred 2.3 Policy Validity tourist destinations through development of luxury resorts, and by providing world-class tourism a) This “Policy (Andhra Pradesh Tourism Policy 2020-25)” will be valid from date of products and experiences”. notication to March 31, 2025. 2.2 Objectives b) This Policy shall be applicable to all Tourism Units that are registered and commenced To realize the vision, Govt. of Andhra Pradesh has set the following broad objectives for this policy. construction during the earlier Policy 2015-20 period and achieving COD (Commercial Operations Date) within the new policy period. A. To develop high-end luxury resorts at prominent tourist destinations in the State. c) This Policy shall be applicable to all new Tourism Units applying for registration and B. To attract and facilitate private investments and entrepreneurship in tourism sector in commencing construction within the policy period. the State d) This Policy will supersede any GO/Circular issued earlier, which are in contravention to C. To position the State as a preferred tourism destination nationally and globally. the provisions of this policy. D. To create a conducive environment for co-creation of diverse tourism products and experiences

Back waters, Konaseema

8 9 E. To foster skill development and build institutional capacity for skill development in tourism VISION AND OBJECTIVES sector 2 F. To provide best quality experience at all touch points to the tourists visiting the State 2.1 Vision G. To promote responsible tourism practices among all tourism stakeholders “To sustainably develop tourism in Andhra Pradesh and position the State as one the most preferred 2.3 Policy Validity tourist destinations through development of luxury resorts, and by providing world-class tourism a) This “Policy (Andhra Pradesh Tourism Policy 2020-25)” will be valid from date of products and experiences”. notication to March 31, 2025. 2.2 Objectives b) This Policy shall be applicable to all Tourism Units that are registered and commenced To realize the vision, Govt. of Andhra Pradesh has set the following broad objectives for this policy. construction during the earlier Policy 2015-20 period and achieving COD (Commercial Operations Date) within the new policy period. A. To develop high-end luxury resorts at prominent tourist destinations in the State. c) This Policy shall be applicable to all new Tourism Units applying for registration and B. To attract and facilitate private investments and entrepreneurship in tourism sector in commencing construction within the policy period. the State d) This Policy will supersede any GO/Circular issued earlier, which are in contravention to C. To position the State as a preferred tourism destination nationally and globally. the provisions of this policy. D. To create a conducive environment for co-creation of diverse tourism products and experiences

8 9 1) Safety and security remain to be the critical deciding factors for travel and tourism a. APTA shall work with industry bodies and other stakeholders to ensure strict compliance with STRATEGIC INTERVENTIONS the issued guidelines 3 b. APTA shall also encourage trade establishments to get certied through the SAATHI (System for Assessment Awareness and Training for Hospitality Industry) portal of Government of India 3.1 Initiatives 2) Virtual tours, videos, interactive media, and other similar digital marketing initiatives are gaining The Government has identied the following initiatives to realize the vision and achieve prominence objectives set out in this policy. a. APTA shall endeavour to create virtual tours and short videos for all the prominent tourist To develop high-end luxury resorts at prominent tourist destinations in the State. destinations in the State. - Attractive incentives and land parcels with lucrative business potential b. Digital Marketing has been identied as the primary mode of marketing and will be given To attract and facilitate private investments and entrepreneurship in tourism precedence over conventional modes of marketing. sector. c. Inuencer marketing initiatives such as familiarization Trips, co-branding, etc. shall be - Incentivize private investments and PPP (Public Private Partnership) projects undertaken - Facilitate EoDB (Ease of Doing Business) 3) Weekend Getaways and Revenge Travel are driving the initial phase of tourism revival To position the State as a preferred tourism destination at National and Global a. APTA shall create detailed brochures, videos and other marketing content to promote road trips level. and other weekend getaways. - Effective and targeted omni-channel marketing of tourism products b. APTA shall also create tourism circuits for short trips by collaborating with tour operators and To create a conducive environment for co-creation of diverse tourism products and associations and accordingly create the necessary infrastructure and eco-system to promote the circuits. experiences 4) Travel by own means is being preferred over public transportation - Development of diverse products and experiences through theme-based development a. APTA shall endeavour to improve tourism signages at prominent tourist destinations and along the major roadways connecting these tourist destinations. To foster skill development and build institutional capacity for skill development in tourism sector b. APTA shall also endeavour to facilitate the operations of self-drive rental companies at major cities in the State. - Sensitisation and capacity building 5) Increasing awareness towards responsible travel and preference towards nature destinations, rural To provide best quality experience at all touch points to all tourists visiting the destinations and farmstays State a. APTA shall put in place a framework to encourage responsible tourism practices in the State. - Infrastructure development and standardization of tourism products b. APTA has also identied Rural Tourism, Eco Tourism, Buddhist Tourism and Adventure Tourism To promote responsible tourism practices as thrust areas for development. - Encourage hygiene, cleanliness, sustainable and prudent environmental practices 3.4. Research & Analytics - Involve host communities in planning, development and management of the The eld ofcers of Andhra Pradesh Tourism are the rst source of information and are a critical part of destinations planning and strategy for development of Tourism in the State. However, in these evolving times, it is 3.2 Thrust Areas essential to track the progress of key indicators spanning across various allied industries of Tourism such In conjunction with the proposed initiatives, the Government shall lay thrust on the as aviation, transport, health, hospitality, recreation, and entertainment, etc. following critical and high impact areas. APTA shall collaborate with hospitality institutes, tourism experts, industry associations, enthusiast a) Undertake extensive investor outreach and provide end-to-end handholding for groups, tour operators and other stakeholders to set up a mechanism to regularly convene on various tourism projects issues and accordingly plan the requisite initiatives. b) Enable better industry linkages through registration of all tourism trade APTA shall endeavour to collaborate with tourism service providers and utilize the registration portal to establishments and regular interactions with stakeholders collect anonymous statistics on tourists visiting the State, their proles and the changing dynamic of c) Catalyse the development of budding tourism themes viz., Buddhist tourism, tourism in the State, so as to aid in planning and strategy for development of tourism in the State. Adventure tourism, Eco tourism and Rural tourism d) Prioritize the development of theme parks and amusement parks e) Improve inter-departmental coordination for effective implementation of the proposed interventions 3.3 COVID Responsiveness The COVID-19 pandemic has had a devastating impact on Travel and Tourism sector. The Government has taken several initiatives in response to the pandemic, such as issuing guidelines for safe tourism operations, conducting sensitization workshops, registration of tourism trade for facilitation and promotion. The industry has also shown great resilience and is emerging out of the pandemic as the economic activity and travel are showing signs of revival. The pandemic has also brought in a paradigm shift in tourism sector and the following trends are emerging and these have been factored into the development strategy.

Haritha Resort, Dindi 10 11 1) Safety and security remain to be the critical deciding factors for travel and tourism a. APTA shall work with industry bodies and other stakeholders to ensure strict compliance with STRATEGIC INTERVENTIONS the issued guidelines 3 b. APTA shall also encourage trade establishments to get certied through the SAATHI (System for Assessment Awareness and Training for Hospitality Industry) portal of Government of India 3.1 Initiatives 2) Virtual tours, videos, interactive media, and other similar digital marketing initiatives are gaining The Government has identied the following initiatives to realize the vision and achieve prominence objectives set out in this policy. a. APTA shall endeavour to create virtual tours and short videos for all the prominent tourist To develop high-end luxury resorts at prominent tourist destinations in the State. destinations in the State. - Attractive incentives and land parcels with lucrative business potential b. Digital Marketing has been identied as the primary mode of marketing and will be given To attract and facilitate private investments and entrepreneurship in tourism precedence over conventional modes of marketing. sector. c. Inuencer marketing initiatives such as familiarization Trips, co-branding, etc. shall be - Incentivize private investments and PPP (Public Private Partnership) projects undertaken - Facilitate EoDB (Ease of Doing Business) 3) Weekend Getaways and Revenge Travel are driving the initial phase of tourism revival To position the State as a preferred tourism destination at National and Global a. APTA shall create detailed brochures, videos and other marketing content to promote road trips level. and other weekend getaways. - Effective and targeted omni-channel marketing of tourism products b. APTA shall also create tourism circuits for short trips by collaborating with tour operators and To create a conducive environment for co-creation of diverse tourism products and associations and accordingly create the necessary infrastructure and eco-system to promote the circuits. experiences 4) Travel by own means is being preferred over public transportation - Development of diverse products and experiences through theme-based development a. APTA shall endeavour to improve tourism signages at prominent tourist destinations and along the major roadways connecting these tourist destinations. To foster skill development and build institutional capacity for skill development in tourism sector b. APTA shall also endeavour to facilitate the operations of self-drive rental companies at major cities in the State. - Sensitisation and capacity building 5) Increasing awareness towards responsible travel and preference towards nature destinations, rural To provide best quality experience at all touch points to all tourists visiting the destinations and farmstays State a. APTA shall put in place a framework to encourage responsible tourism practices in the State. - Infrastructure development and standardization of tourism products b. APTA has also identied Rural Tourism, Eco Tourism, Buddhist Tourism and Adventure Tourism To promote responsible tourism practices as thrust areas for development. - Encourage hygiene, cleanliness, sustainable and prudent environmental practices 3.4. Research & Analytics - Involve host communities in planning, development and management of the The eld ofcers of Andhra Pradesh Tourism are the rst source of information and are a critical part of destinations planning and strategy for development of Tourism in the State. However, in these evolving times, it is 3.2 Thrust Areas essential to track the progress of key indicators spanning across various allied industries of Tourism such In conjunction with the proposed initiatives, the Government shall lay thrust on the as aviation, transport, health, hospitality, recreation, and entertainment, etc. following critical and high impact areas. APTA shall collaborate with hospitality institutes, tourism experts, industry associations, enthusiast a) Undertake extensive investor outreach and provide end-to-end handholding for groups, tour operators and other stakeholders to set up a mechanism to regularly convene on various tourism projects issues and accordingly plan the requisite initiatives. b) Enable better industry linkages through registration of all tourism trade APTA shall endeavour to collaborate with tourism service providers and utilize the registration portal to establishments and regular interactions with stakeholders collect anonymous statistics on tourists visiting the State, their proles and the changing dynamic of c) Catalyse the development of budding tourism themes viz., Buddhist tourism, tourism in the State, so as to aid in planning and strategy for development of tourism in the State. Adventure tourism, Eco tourism and Rural tourism d) Prioritize the development of theme parks and amusement parks e) Improve inter-departmental coordination for effective implementation of the proposed interventions 3.3 COVID Responsiveness The COVID-19 pandemic has had a devastating impact on Travel and Tourism sector. The Government has taken several initiatives in response to the pandemic, such as issuing guidelines for safe tourism operations, conducting sensitization workshops, registration of tourism trade for facilitation and promotion. The industry has also shown great resilience and is emerging out of the pandemic as the economic activity and travel are showing signs of revival. The pandemic has also brought in a paradigm shift in tourism sector and the following trends are emerging and these have been factored into the development strategy.

Haritha Resort, Dindi 10 11 THEME BASED DEVELOPMENT The initiative needs effective positioning, promotion and skill development. APTA shall encourage OF EXPERIENCES farm owners to construct accommodation in their farmlands for tourists to experience village life 4 and farming. The Farmstays will be listed on digital channels of AP Tourism and promoted. The helpers / guides shall be given training on hospitality and tourism. Action Plan l Develop the identied villages on a public private partnership basis. l Conduct skill development workshops to train the locals in various tourism related functions required to build the eco-system. 4.2 Heritage Tourism Modernization & Renovation The modernization and renovation efforts at Kondapalli Fort and Bapu Museum are prime examples of the potential these historical monuments have to preserve the culture and heritage of the State and also develop into major tourist attractions. Heritage Stays Andhra Pradesh has been a place of signicant historical importance. The rich history of the State has gifted it with forts, bastions and palaces that whisper the tales of rulers who have made a mark in history. Dept. of Tourism shall explore the possibility of conversion of these heritage buildings into accommodation units while ensuring preservation and conservation of these monuments. Heritage Walks / Tours Heritage walk or Heritage Tour is a concept that helps to explore the unexplored and neglected richness of a place. It helps in development of history and character of the city through generating interests and involvement of the local community in the conservation activity. APTA shall seek to conduct heritage walks and tours for students, enthusiasts and other stakeholders by collaborating with experts. Special emphasis shall be given to skill development activities for the guides at the monuments and sites. Etikoppaka Toys Action Plan l Promote heritage walks, heritage hotels and cultural tourism. 4.1 Rural Tourism l Develop museums in coordination with ASI and Archaeology department through Arts and Crafts upgradation of infrastructure, application of augmented reality and virtual reality to The State is blessed with unique Arts & Crafts in each of its districts, providing livelihoods to several enhance tourist experience, development of short lms to depict historical & cultural thousand communities, some of which have been practicing these art forms & crafts for several signicance etc. centuries. These are the true testimony to the rich ancient cultural heritage of the State. Through l Conserve and beautify important monuments in identied tourism circuits and special development of tourism products, the State shall endeavour to promote these Arts & Crafts that tourism areas form unique identity for the State and create avenues for them to thrive. One of the initial steps shall be to integrate the local Arts, Crafts & Cuisine with all important tourism activities in the State. 4.3 Buddhist Tourism APTA will endeavour to establish experience centres at each of these locations that shall serve as Andhra Pradesh is the birthplace of Mahayana Buddhism. There are more than 40 Buddhist the focal point for creation of experiences around the art / craft. The centres will have display areas monuments across the State. Vizag cluster – Shalihundam, Thotlakonda, Bojjanakonda, with history of the craft, experiential activity areas for the visitors to try their hand at the craft, Bhavikonda and Amaravati Cluster – Amaravati Stupa, Undavalli Caves, Nagarjuna Konda are souvenir shops and basic amenities. prominent Buddhist tourism clusters. Both the clusters are being developed under “Swadesh Darshan” scheme. Agri Tourism / Farmstays The subsequent phase of Buddhist tourism development in AP shall focus on promotion of circuits. Villages of Andhra Pradesh with their culture, greenery, cuisine and vibrant life have lot to offer for The State Tourism Corporation shall start operating tour packages in both these clusters. The the tourists. Irrespective of age group, origin of travel, everyone loves to experience the unique way circuits shall be promoted at other prominent Buddhist sites such as Bodh Gaya, Sarnath, etc. The of village life and cherish these experiences. sites and circuits shall also be promoted in key source markets such as China, Japan and Sri Lanka. This provides a unique opportunity to generate employment and steady income for the villagers via All the literature pertaining to Buddhism in the State shall be translated into multiple languages tourism. Furthermore, the afnity for authentic and localised farm experiences has grown owing to including foreign languages and promotion material such as Coffee Table books and brochures improved accessibility, increasing levels of awareness and environmental consciousness. shall be prepared accordingly. 12 13 THEME BASED DEVELOPMENT The initiative needs effective positioning, promotion and skill development. APTA shall encourage OF EXPERIENCES farm owners to construct accommodation in their farmlands for tourists to experience village life 4 and farming. The Farmstays will be listed on digital channels of AP Tourism and promoted. The helpers / guides shall be given training on hospitality and tourism. Action Plan l Develop the identied villages on a public private partnership basis. l Conduct skill development workshops to train the locals in various tourism related functions required to build the eco-system. 4.2 Heritage Tourism Modernization & Renovation The modernization and renovation efforts at Kondapalli Fort and Bapu Museum are prime examples of the potential these historical monuments have to preserve the culture and heritage of the State and also develop into major tourist attractions. Heritage Stays Andhra Pradesh has been a place of signicant historical importance. The rich history of the State has gifted it with forts, bastions and palaces that whisper the tales of rulers who have made a mark in history. Dept. of Tourism shall explore the possibility of conversion of these heritage buildings into accommodation units while ensuring preservation and conservation of these monuments. Heritage Walks / Tours Heritage walk or Heritage Tour is a concept that helps to explore the unexplored and neglected richness of a place. It helps in development of history and character of the city through generating interests and involvement of the local community in the conservation activity. APTA shall seek to conduct heritage walks and tours for students, enthusiasts and other stakeholders by collaborating with experts. Special emphasis shall be given to skill development activities for the guides at the monuments and sites. Etikoppaka Toys Action Plan l Promote heritage walks, heritage hotels and cultural tourism. 4.1 Rural Tourism l Develop museums in coordination with ASI and Archaeology department through Arts and Crafts upgradation of infrastructure, application of augmented reality and virtual reality to The State is blessed with unique Arts & Crafts in each of its districts, providing livelihoods to several enhance tourist experience, development of short lms to depict historical & cultural thousand communities, some of which have been practicing these art forms & crafts for several signicance etc. centuries. These are the true testimony to the rich ancient cultural heritage of the State. Through l Conserve and beautify important monuments in identied tourism circuits and special development of tourism products, the State shall endeavour to promote these Arts & Crafts that tourism areas form unique identity for the State and create avenues for them to thrive. One of the initial steps shall be to integrate the local Arts, Crafts & Cuisine with all important tourism activities in the State. 4.3 Buddhist Tourism APTA will endeavour to establish experience centres at each of these locations that shall serve as Andhra Pradesh is the birthplace of Mahayana Buddhism. There are more than 40 Buddhist the focal point for creation of experiences around the art / craft. The centres will have display areas monuments across the State. Vizag cluster – Shalihundam, Thotlakonda, Bojjanakonda, with history of the craft, experiential activity areas for the visitors to try their hand at the craft, Bhavikonda and Amaravati Cluster – Amaravati Stupa, Undavalli Caves, Nagarjuna Konda are souvenir shops and basic amenities. prominent Buddhist tourism clusters. Both the clusters are being developed under “Swadesh Darshan” scheme. Agri Tourism / Farmstays The subsequent phase of Buddhist tourism development in AP shall focus on promotion of circuits. Villages of Andhra Pradesh with their culture, greenery, cuisine and vibrant life have lot to offer for The State Tourism Corporation shall start operating tour packages in both these clusters. The the tourists. Irrespective of age group, origin of travel, everyone loves to experience the unique way circuits shall be promoted at other prominent Buddhist sites such as Bodh Gaya, Sarnath, etc. The of village life and cherish these experiences. sites and circuits shall also be promoted in key source markets such as China, Japan and Sri Lanka. This provides a unique opportunity to generate employment and steady income for the villagers via All the literature pertaining to Buddhism in the State shall be translated into multiple languages tourism. Furthermore, the afnity for authentic and localised farm experiences has grown owing to including foreign languages and promotion material such as Coffee Table books and brochures improved accessibility, increasing levels of awareness and environmental consciousness. shall be prepared accordingly. 12 13 Action Plan l Closely work with the Dept. of Forest to create a State level body for development of Eco l Pr o m o t e B u d d h i s t t o u r i s m t o Tourism popularise the historical signicance of 4.5. Beach and Water Based Tourism Buddhism in the State. Andhra Pradesh has 974 Kms long coastline that hosts some of the most beautiful beaches in l Develop special Buddhist circuits by the world. Rushikonda Beach was recently awarded the much-coveted Blue ag certication. linking all the Buddhist sites in close Beach and water-based tourism is one of the most preferred forms of tourism in the State. GoAP coordination with other states. shall strive to further develop beach and water-based tourism in the State through several 4.4. Eco Tourism active interventions. Andhra Pradesh is blessed with 1 Tiger Water Sports & River Cruise Reserve, 1 Elephant Reserve, 1 Biosphere Setup of water sports at new destinations shall be facilitated. GoAP will endeavour to develop Reserve, 3 National Parks and 13 Wildlife boating and cruise infrastructure such as marinas and jetties. Sanctuaries. Eco Tourism shall be Water Villas developed by creation of experiences which have low-impact on environment APTA shall identify locations suitable for setup of water villas in consultation with experts and have high-involvement of the local concerned Government departments. APTA shall undertake feasibility studies and accordingly communities. The focus shall be on invite participation from private investors for setting up water villas at these locations. The responsible tourism to ensure the benets construction and operation of water villas shall be in strict compliance with the applicable laws are cascaded down to host communities to and regulations. foster inclusive development. Beach Shacks Trekking, Nature Walks & Cycling APTA shall encourage private player participation in development of beach shacks at Safe trekking routes shall be created and prominent beaches across the State. The selection of the operator shall be through a documented. The routes shall have steps, transparent bidding process. The shacks shall be constructed in compliance with the CRZ norms markings, amenity centres as necessary. and other applicable statutory regulations. The operator shall be liable for the operations of the Forest regions of SV National Park, shacks and shall ensure the operations of the shacks are in strict compliance with applicable Papikondalu Wildlife Sanctuary, Nallamala laws and regulations. Wildlife Sanctuary and Araku shall be focus Action Plan areas. Capacity building activities shall be l Identify and develop specic beach strips as water sports hubs with other planned undertaken for training of local youth as infrastructure like seasonal shacks and water villas. guides. Rapelling at Gandikota l Develop more blue ag certied beaches to improve the overall quality of beach tourism Safe routes shall be carved out and cycling in the State in groups shall be encouraged. Mechanism shall be put in place for ease of obtaining permissions through online applications. Wildlife Safaris Safe jungle trails shall be created. APTA shall encourage local entrepreneurship and private player participation to operate these safaris. However, they shall be rst registered with competent authority / body and strictly operate under the guidelines issued for the activity. Nature Camps APTA shall identify and notify suitable locations for setting up of temporary accommodation for nature camps. Interested players shall apply for permission from competent authority / body and setup tented accommodation at these sites. Action Plan l Closely work with adventure tourism players to identify, document and develop nature trails to cater to the growing trekking enthusiasts. l Develop basic tourism infra at these identied spots.

Haritha Beach Resort, Surya Lanka 14 15 Action Plan l Closely work with the Dept. of Forest to create a State level body for development of Eco l Pr o m o t e B u d d h i s t t o u r i s m t o Tourism popularise the historical signicance of 4.5. Beach and Water Based Tourism Buddhism in the State. Andhra Pradesh has 974 Kms long coastline that hosts some of the most beautiful beaches in l Develop special Buddhist circuits by the world. Rushikonda Beach was recently awarded the much-coveted Blue ag certication. linking all the Buddhist sites in close Beach and water-based tourism is one of the most preferred forms of tourism in the State. GoAP coordination with other states. shall strive to further develop beach and water-based tourism in the State through several 4.4. Eco Tourism active interventions. Andhra Pradesh is blessed with 1 Tiger Water Sports & River Cruise Reserve, 1 Elephant Reserve, 1 Biosphere Setup of water sports at new destinations shall be facilitated. GoAP will endeavour to develop Reserve, 3 National Parks and 13 Wildlife boating and cruise infrastructure such as marinas and jetties. Sanctuaries. Eco Tourism shall be Water Villas developed by creation of experiences which have low-impact on environment APTA shall identify locations suitable for setup of water villas in consultation with experts and have high-involvement of the local concerned Government departments. APTA shall undertake feasibility studies and accordingly communities. The focus shall be on invite participation from private investors for setting up water villas at these locations. The responsible tourism to ensure the benets construction and operation of water villas shall be in strict compliance with the applicable laws are cascaded down to host communities to and regulations. foster inclusive development. Beach Shacks Trekking, Nature Walks & Cycling APTA shall encourage private player participation in development of beach shacks at Safe trekking routes shall be created and prominent beaches across the State. The selection of the operator shall be through a documented. The routes shall have steps, transparent bidding process. The shacks shall be constructed in compliance with the CRZ norms markings, amenity centres as necessary. and other applicable statutory regulations. The operator shall be liable for the operations of the Forest regions of SV National Park, shacks and shall ensure the operations of the shacks are in strict compliance with applicable Papikondalu Wildlife Sanctuary, Nallamala laws and regulations. Wildlife Sanctuary and Araku shall be focus Action Plan areas. Capacity building activities shall be l Identify and develop specic beach strips as water sports hubs with other planned undertaken for training of local youth as infrastructure like seasonal shacks and water villas. guides. Rapelling at Gandikota l Develop more blue ag certied beaches to improve the overall quality of beach tourism Safe routes shall be carved out and cycling in the State in groups shall be encouraged. Mechanism shall be put in place for ease of obtaining permissions through online applications. Wildlife Safaris Safe jungle trails shall be created. APTA shall encourage local entrepreneurship and private player participation to operate these safaris. However, they shall be rst registered with competent authority / body and strictly operate under the guidelines issued for the activity. Nature Camps APTA shall identify and notify suitable locations for setting up of temporary accommodation for nature camps. Interested players shall apply for permission from competent authority / body and setup tented accommodation at these sites. Action Plan l Closely work with adventure tourism players to identify, document and develop nature trails to cater to the growing trekking enthusiasts. l Develop basic tourism infra at these identied spots.

Haritha Beach Resort, Surya Lanka 14 15 The sites shall be promoted through documentation and dissemination of history and faith surrounding these sites and creation of tour packages to these sites, from across the country. Roadshows shall be conducted in all the prominent cities of the country to empanel tour operators and promote religious tourism packages. Action Plan l Focus on nation-wide outreach for well-developed religious tourism sites while prioritising intra-state outreach for smaller and upcoming sites. 4.8. Cuisine Tourism Andhra Pradesh Tourism shall seek to develop and promote tourist circuits that showcase the unique cuisine of the State. The State has already leveraged its rich cuisine to conduct food festivals, cooking competitions and workshops hosted by professional chefs in the past. Further, Andhra Pradesh Tourism shall also endeavour to collaborate with Coffee Board of Kanakadurga Temple, Vijayawada India to develop Andhra Pradesh as India’s leading Coffee Tourism destination through 4.6. Adventure & Recreation Tourism development of coffee tourism packages. Adventure Tourism Action Plan Adventure Sports in Andhra Pradesh is a theme of tourism that has gained l Focus on community participation and involvement in cuisine tourism to drive prominence in the recent years. The diverse geographical landscape and variety employment creation and add authenticity to the endeavour. of tourism products that the State has to offer, attracts tourists looking for diverse l Collaborate with restaurant operator organisations and tour operators to develop experiences, from all over the country. APTA has seen increased interest from local cuisine tourism packages and food festivals in various cities. adventure sports operators for starting services at various prominent tourist l Eventually expand cuisine tourism initiatives nationally to reach a wider and more locations in the State. diverse audience. Dept. of Tourism has been facilitating and shall continue to facilitate the development of adventure sports in the State. Dept. of Tourism has also put in place a mechanism to encourage all the adventure tour operators to adhere to the guidelines issued by Ministry of Tourism, Government of India. Dept. of Tourism shall endeavour to strengthen this mechanism and ensure strict adherence to safety protocols. Recreation Tourism The recreation & adventure tourism industry mainly consist of amusement parks, theme parks, adventure parks, Family Entertainment Centers (FECs) etc. Global leaders like Universal Studios, Disney, Sony and Ripley Entertainment etc. are planning to foray into the Indian Market. Andhra Pradesh shall endeavour to tap investment by these global giants. Andhra Pradesh currently has limited visibility in the recreational tourism space. However, the advantage of the State being one of the most visited states in India Andhra Cuisine & its varied landscape shall be leveraged to position AP as the recreation & adventure hub of the country. Creating Mega Amusement Parks in location like Tirupati, Vizag etc. that already 4.9. Wellness Tourism attract millions of tourists annually shall create avenues for tourists to extent Wellness tourism is one of the fast-growing forms of tourism that attracts domestic and their stay also beneting the local economy. foreign tourist seeking spiritual solace. India, being the land of Yoga, Spiritually & Ayurveda, Action Plan is the major spiritual & wellness centre for the world, attracting Millions of Foreign and l Fast track proposed projects in the priority zones and initiate concept domestic tourist annually to famous ashrams & wellness centres like the Art of Living by Sri studies/ pre-feasibility studies for proposed projects. Ravi Sankar, Brahmakumaris, Isha Yoga by Jaggi Vasudev and other non-spiritual wellness centres like Ananda Spa etc. 4.7. Religious Tourism Andhra Pradesh with its rich religious & spiritual history and its strong roots in ancient schools Andhra Pradesh is home to many important religious sites. While some of the of medicine like Ayurveda, Siddha etc. It also has a perfect ecosystem for setting up spiritual sites are famous across the world, others are prominent only in Andhra Pradesh ashrams & wellness centre with its rich spiritual history, long coastlines and vast expanses of and nearby states. The tourism ecosystem around these sites is well developed. eco-friendly locations.

16 17 The sites shall be promoted through documentation and dissemination of history and faith surrounding these sites and creation of tour packages to these sites, from across the country. Roadshows shall be conducted in all the prominent cities of the country to empanel tour operators and promote religious tourism packages. Action Plan l Focus on nation-wide outreach for well-developed religious tourism sites while prioritising intra-state outreach for smaller and upcoming sites. 4.8. Cuisine Tourism Andhra Pradesh Tourism shall seek to develop and promote tourist circuits that showcase the unique cuisine of the State. The State has already leveraged its rich cuisine to conduct food festivals, cooking competitions and workshops hosted by professional chefs in the past. Further, Andhra Pradesh Tourism shall also endeavour to collaborate with Coffee Board of Kanakadurga Temple, Vijayawada India to develop Andhra Pradesh as India’s leading Coffee Tourism destination through 4.6. Adventure & Recreation Tourism development of coffee tourism packages. Adventure Tourism Action Plan Adventure Sports in Andhra Pradesh is a theme of tourism that has gained l Focus on community participation and involvement in cuisine tourism to drive prominence in the recent years. The diverse geographical landscape and variety employment creation and add authenticity to the endeavour. of tourism products that the State has to offer, attracts tourists looking for diverse l Collaborate with restaurant operator organisations and tour operators to develop experiences, from all over the country. APTA has seen increased interest from local cuisine tourism packages and food festivals in various cities. adventure sports operators for starting services at various prominent tourist l Eventually expand cuisine tourism initiatives nationally to reach a wider and more locations in the State. diverse audience. Dept. of Tourism has been facilitating and shall continue to facilitate the development of adventure sports in the State. Dept. of Tourism has also put in place a mechanism to encourage all the adventure tour operators to adhere to the guidelines issued by Ministry of Tourism, Government of India. Dept. of Tourism shall endeavour to strengthen this mechanism and ensure strict adherence to safety protocols. Recreation Tourism The recreation & adventure tourism industry mainly consist of amusement parks, theme parks, adventure parks, Family Entertainment Centers (FECs) etc. Global leaders like Universal Studios, Disney, Sony and Ripley Entertainment etc. are planning to foray into the Indian Market. Andhra Pradesh shall endeavour to tap investment by these global giants. Andhra Pradesh currently has limited visibility in the recreational tourism space. However, the advantage of the State being one of the most visited states in India Andhra Cuisine & its varied landscape shall be leveraged to position AP as the recreation & adventure hub of the country. Creating Mega Amusement Parks in location like Tirupati, Vizag etc. that already 4.9. Wellness Tourism attract millions of tourists annually shall create avenues for tourists to extent Wellness tourism is one of the fast-growing forms of tourism that attracts domestic and their stay also beneting the local economy. foreign tourist seeking spiritual solace. India, being the land of Yoga, Spiritually & Ayurveda, Action Plan is the major spiritual & wellness centre for the world, attracting Millions of Foreign and l Fast track proposed projects in the priority zones and initiate concept domestic tourist annually to famous ashrams & wellness centres like the Art of Living by Sri studies/ pre-feasibility studies for proposed projects. Ravi Sankar, Brahmakumaris, Isha Yoga by Jaggi Vasudev and other non-spiritual wellness centres like Ananda Spa etc. 4.7. Religious Tourism Andhra Pradesh with its rich religious & spiritual history and its strong roots in ancient schools Andhra Pradesh is home to many important religious sites. While some of the of medicine like Ayurveda, Siddha etc. It also has a perfect ecosystem for setting up spiritual sites are famous across the world, others are prominent only in Andhra Pradesh ashrams & wellness centre with its rich spiritual history, long coastlines and vast expanses of and nearby states. The tourism ecosystem around these sites is well developed. eco-friendly locations.

16 17 Action Plan TOURISM INFRASTRUCTURE l Ashrams/ Spiritual Centres – Encourage development of Spiritual Centres/ Ashrams in the State. 5 DEVELOPMENT l Develop Wellness Centres – Promote development of quality spa and wellness centres in the State that operate on various schools of wellness like Ayurveda, Chinese and Thai etc. 4.10. MICE Tourism Meetings, Incentives, Conferences & Exhibitions (MICE) tourism has evolved as a blend of business and leisure travel. Hence, while it is extremely important for MICE destinations to contain convention centres, premium and quality hotels, the destinations that offer attractions beyond business purposes are preferred over the plain business locations. Andhra Pradesh with its variety of tourism themes can be developed as a global MICE destination with a mix of tourism experiences. This will be supported by major convention centres across key hub locations in the State. An eco-system for a seamless hassle-free experience for MICE tourists, in partnership with all stakeholders: tour operators, hotels & resorts, airlines, local travel operators, event managers, etc, shall be developed. Action Plan l Expand the list of MICE hubs by identication of new locations with high potential. l Collaborate and engage with star-hotels to develop mega-MICE projects as the focal point for each MICE hub. l Work closely with associated stakeholders – tour operators, travel operators, airlines, event managers etc. – to ensure a holistic development plan. 4.11. Medical Tourism MICE Center, Rajahmundry Develop the key zones of Andhra Pradesh as Medical Hubs for economical treatment of critical aliments. Strengthen the medical tourism eco-system enable hassle-free living & treatment to patients visiting Andhra Pradesh. Quality tourism infrastructure, especially hospitality and connectivity, is the backbone of Andhra Pradesh has a natural advantage as it already is a proven medical hub with large Tourism for any destination. The prominent tourist locations in the State have well developed multi-specialty hospitals developed in the State. AP has produced one of the largest pools infrastructure and have attained the threshold to be able to attract private investments. The of doctors many of whom practice in several countries across the globe. upcoming and focus destinations need development of robust infrastructure to supplement Action Plan the product development and promotion efforts. l Develop Healthcare Hubs at 2-3 regions in the State to be developed as Medical GoAP envisages that a majority of tourism infrastructure projects will be driven by private SEZ with cutting edge facilities in research & treatment. sector investment. A relatively smaller proportion of projects will be through Public-Private l Connect with the Andhra NRI Doctor community for planning and attracting Partnerships (PPP) and direct Government investment. investment in the Healthcare hubs. 5.1. Hotels & Resorts l Develop a medical tourist eco-system in partnership with local medical tourism Hospitality infrastructure is a well evolved ecosystem in the State. The Government run AP stakeholders like Hospitals, tour operator, hotels, transport providers etc to ensure Tourism Development Corporation owns and operates hotels and resorts at multiple smooth arrival, quality treatment & economical lodging facilities during the course locations in the State. Prominent tourist destinations such as Araku and Horsley Hills have of treatment for patients and their relatives. seen a rapid increase in tourist footfalls and overall development in the regions through development of hotels and resorts. GoAP has selected priority tourist destinations for development of hotels and resorts and identied marquee land parcels at these locations. GoAP foresees that a signicantly high proportion of tourism investments in the State will be through hotels and resorts and accordingly has incentivized their development through an investor friendly land allotment policy and attractive scal incentives.

18 19 Action Plan TOURISM INFRASTRUCTURE l Ashrams/ Spiritual Centres – Encourage development of Spiritual Centres/ Ashrams in the State. 5 DEVELOPMENT l Develop Wellness Centres – Promote development of quality spa and wellness centres in the State that operate on various schools of wellness like Ayurveda, Chinese and Thai etc. 4.10. MICE Tourism Meetings, Incentives, Conferences & Exhibitions (MICE) tourism has evolved as a blend of business and leisure travel. Hence, while it is extremely important for MICE destinations to contain convention centres, premium and quality hotels, the destinations that offer attractions beyond business purposes are preferred over the plain business locations. Andhra Pradesh with its variety of tourism themes can be developed as a global MICE destination with a mix of tourism experiences. This will be supported by major convention centres across key hub locations in the State. An eco-system for a seamless hassle-free experience for MICE tourists, in partnership with all stakeholders: tour operators, hotels & resorts, airlines, local travel operators, event managers, etc, shall be developed. Action Plan l Expand the list of MICE hubs by identication of new locations with high potential. l Collaborate and engage with star-hotels to develop mega-MICE projects as the focal point for each MICE hub. l Work closely with associated stakeholders – tour operators, travel operators, airlines, event managers etc. – to ensure a holistic development plan. 4.11. Medical Tourism MICE Center, Rajahmundry Develop the key zones of Andhra Pradesh as Medical Hubs for economical treatment of critical aliments. Strengthen the medical tourism eco-system enable hassle-free living & treatment to patients visiting Andhra Pradesh. Quality tourism infrastructure, especially hospitality and connectivity, is the backbone of Andhra Pradesh has a natural advantage as it already is a proven medical hub with large Tourism for any destination. The prominent tourist locations in the State have well developed multi-specialty hospitals developed in the State. AP has produced one of the largest pools infrastructure and have attained the threshold to be able to attract private investments. The of doctors many of whom practice in several countries across the globe. upcoming and focus destinations need development of robust infrastructure to supplement Action Plan the product development and promotion efforts. l Develop Healthcare Hubs at 2-3 regions in the State to be developed as Medical GoAP envisages that a majority of tourism infrastructure projects will be driven by private SEZ with cutting edge facilities in research & treatment. sector investment. A relatively smaller proportion of projects will be through Public-Private l Connect with the Andhra NRI Doctor community for planning and attracting Partnerships (PPP) and direct Government investment. investment in the Healthcare hubs. 5.1. Hotels & Resorts l Develop a medical tourist eco-system in partnership with local medical tourism Hospitality infrastructure is a well evolved ecosystem in the State. The Government run AP stakeholders like Hospitals, tour operator, hotels, transport providers etc to ensure Tourism Development Corporation owns and operates hotels and resorts at multiple smooth arrival, quality treatment & economical lodging facilities during the course locations in the State. Prominent tourist destinations such as Araku and Horsley Hills have of treatment for patients and their relatives. seen a rapid increase in tourist footfalls and overall development in the regions through development of hotels and resorts. GoAP has selected priority tourist destinations for development of hotels and resorts and identied marquee land parcels at these locations. GoAP foresees that a signicantly high proportion of tourism investments in the State will be through hotels and resorts and accordingly has incentivized their development through an investor friendly land allotment policy and attractive scal incentives.

18 19 5.2. Wayside Amenities 5.8. Central Funded Schemes APTA has estimated the supply gap for Wayside Amenities on major State Highways and National Dept. of Tourism will actively pursue the various schemes of Government of India such as Swadesh Highways connecting tourist locations in the State and has also identied suitable locations for Darshan, PRASAD (Pilgrimage Rejuvenation and Spirituality Augmentation Drive), etc. for setup of Wayside Amenities. APTA shall facilitate development of Wayside amenities at these development of tourist clusters and tourist circuits. locations under PPP mode or through private investments. The projects shall be eligible for scal 5.9. Assistance from Multilateral Agencies and other incentives in accordance with the terms of this policy. GoAP will explore the possibility of funding tourism infrastructure development though the 5.3. Homestays programs of Multilateral Agencies such as World Bank and Asian Development Bank. Home stays are an integral part of hospitality infrastructure. Apart from benetting the host 5.10. Standardization of Tourism Products and Services communities by the way of providing alternate income, they aid in giving an authentic local tourism experience to the tourists. Furthermore, the low capex requirements and ease of setting up a home Facilitation of Tourism Trade stay establishment, make development of homestays a priority initiative for the State. APTA has put in place a mechanism by which all the stakeholders of tourism trade, viz., Hotels, GoAP has put in place a mechanism to facilitate the development and operation of homestays Resorts, Homestays, Tour Operators, Adventure Sports Operators, Water Sports Operators, Cruise where the owners / operators can register themselves with the APTA. The listed establishments and Boat Operators, shall register with the APTA. promoted through the marketing initiatives of AP Tourism. APTA shall endeavour to collaborate with industry players to facilitate better industry linkages. APTA shall undertake sensitization and skill development workshops to encourage the APTA shall facilitate the SAATHI (System for Assessment Awareness and Training for Hospitality development of homestays in the State. APTA shall also incentivize the development of homestays Industry) & NIDHI (National Integrated Database of Hospitality Industry) certication process for all that form a part of Rural Tourism, Agri Tourism and Culture Tourism. the registered trade establishments. 5.4. Tourism Land Bank Quality Framework APTA has identied land parcels those are in proximity to prominent and upcoming tourist GoAP shall put in place a quality framework to standardise tourism products and services across all destinations and are suitable for development of hotels, resorts, amusement parks, wayside segments such as accommodation providers, tour operators, adventure tour operators, service amenities and other tourism infrastructure. providers like spa and wellness, guides, restaurants etc. The land bank database shall be made available online and updated regularly. APTA shall also GoAP shall seek to establish convergence with the classication mechanism of Government of endeavour to secure land from other departments, should the land be apt for tourism purposes and India and facilitate grading of the trade establishments in the State. / or the land be identied by investors for development of tourism infrastructure projects. Land shall be made available for development of tourism infrastructure projects in accordance with the rules and procedures detailed in the Section – Land Allotment Rules & Procedure of this policy. 5.5. Last Mile Connectivity Majority of the tourist locations in the State are well connected through a network of roadways and railways. However, certain locations – especially those in hills and forests – need better last mile connectivity. The transport ecosystem is also underdeveloped in certain locations. GoAP shall endeavour to develop last mile connectivity including facilitation for development of transport ecosystem for these locations. 5.6. Basic Amenities at Tourist Locations APTA has identied tourist destinations that do not have basic amenities like washrooms, changing rooms, drinking water, etc. Amenity blocks shall be created at each of these destinations with provisions for washrooms, changing rooms, air-conditioned lounges, cafeteria, etc. The amenity blocks shall be constructed using funds from GoI or GoAP or multilateral organizations or shall be developed under PPP model. 5.7. Special Tourism Zones APTA shall explore comprehensive destination development through setting up Special Tourism Zones. The STZ will have all the necessary infrastructure for easy setting up of tourism units. The possibility of additional incentives for projects in Special Tourism Zones shall be explored.

Haritha Resort, Rushikonda

20 21 5.2. Wayside Amenities 5.8. Central Funded Schemes APTA has estimated the supply gap for Wayside Amenities on major State Highways and National Dept. of Tourism will actively pursue the various schemes of Government of India such as Swadesh Highways connecting tourist locations in the State and has also identied suitable locations for Darshan, PRASAD (Pilgrimage Rejuvenation and Spirituality Augmentation Drive), etc. for setup of Wayside Amenities. APTA shall facilitate development of Wayside amenities at these development of tourist clusters and tourist circuits. locations under PPP mode or through private investments. The projects shall be eligible for scal 5.9. Assistance from Multilateral Agencies and other incentives in accordance with the terms of this policy. GoAP will explore the possibility of funding tourism infrastructure development though the 5.3. Homestays programs of Multilateral Agencies such as World Bank and Asian Development Bank. Home stays are an integral part of hospitality infrastructure. Apart from benetting the host 5.10. Standardization of Tourism Products and Services communities by the way of providing alternate income, they aid in giving an authentic local tourism experience to the tourists. Furthermore, the low capex requirements and ease of setting up a home Facilitation of Tourism Trade stay establishment, make development of homestays a priority initiative for the State. APTA has put in place a mechanism by which all the stakeholders of tourism trade, viz., Hotels, GoAP has put in place a mechanism to facilitate the development and operation of homestays Resorts, Homestays, Tour Operators, Adventure Sports Operators, Water Sports Operators, Cruise where the owners / operators can register themselves with the APTA. The listed establishments and Boat Operators, shall register with the APTA. promoted through the marketing initiatives of AP Tourism. APTA shall endeavour to collaborate with industry players to facilitate better industry linkages. APTA shall undertake sensitization and skill development workshops to encourage the APTA shall facilitate the SAATHI (System for Assessment Awareness and Training for Hospitality development of homestays in the State. APTA shall also incentivize the development of homestays Industry) & NIDHI (National Integrated Database of Hospitality Industry) certication process for all that form a part of Rural Tourism, Agri Tourism and Culture Tourism. the registered trade establishments. 5.4. Tourism Land Bank Quality Framework APTA has identied land parcels those are in proximity to prominent and upcoming tourist GoAP shall put in place a quality framework to standardise tourism products and services across all destinations and are suitable for development of hotels, resorts, amusement parks, wayside segments such as accommodation providers, tour operators, adventure tour operators, service amenities and other tourism infrastructure. providers like spa and wellness, guides, restaurants etc. The land bank database shall be made available online and updated regularly. APTA shall also GoAP shall seek to establish convergence with the classication mechanism of Government of endeavour to secure land from other departments, should the land be apt for tourism purposes and India and facilitate grading of the trade establishments in the State. / or the land be identied by investors for development of tourism infrastructure projects. Land shall be made available for development of tourism infrastructure projects in accordance with the rules and procedures detailed in the Section – Land Allotment Rules & Procedure of this policy. 5.5. Last Mile Connectivity Majority of the tourist locations in the State are well connected through a network of roadways and railways. However, certain locations – especially those in hills and forests – need better last mile connectivity. The transport ecosystem is also underdeveloped in certain locations. GoAP shall endeavour to develop last mile connectivity including facilitation for development of transport ecosystem for these locations. 5.6. Basic Amenities at Tourist Locations APTA has identied tourist destinations that do not have basic amenities like washrooms, changing rooms, drinking water, etc. Amenity blocks shall be created at each of these destinations with provisions for washrooms, changing rooms, air-conditioned lounges, cafeteria, etc. The amenity blocks shall be constructed using funds from GoI or GoAP or multilateral organizations or shall be developed under PPP model. 5.7. Special Tourism Zones APTA shall explore comprehensive destination development through setting up Special Tourism Zones. The STZ will have all the necessary infrastructure for easy setting up of tourism units. The possibility of additional incentives for projects in Special Tourism Zones shall be explored.

20 21 SKILL DEVELOPMENT AND RESPONSIBLE TOURISM 6 CAPACITY BUILDING 7 This Policy aims to promote sustainable and responsible tourism, to position Andhra Pradesh as a topmost destination for sustainable and responsible tourism. Sustainable Tourism is all about minimizing the negative impact of tourism on social, environmental and economic aspects and maximizing the positive impact. Responsible Tourism is about taking responsibility by all Stakeholders for achieving sustainable tourism and to create better places for people to live in and for people to visit. For tourism operators it is about providing more rewarding holiday experiences for guests whilst enabling local communities to enjoy a better quality of life and conserving the natural environment. 7.1. Cleanliness and Waste Management Tourism operations produce large quantities of solid waste, some of which is toxic. Responsible waste management is not only about carefully planning the disposal of waste. It is also about reducing and recycling waste that is generated, ensuring that you take responsibility for your waste “from the cradle to the grave”. There are 3 major facets of waste management – waste reduction, waste disposal and recycling. APTA shall collaborate with volunteers, experts, SHGs and NGOs to sensitize the host communities Skills and service are key factors that will drive superior tourist experience in Andhra Pradesh. To ensure and other stake holders on waste management through cleanliness drives, workshops, sustainable growth of the tourist sector, presence of a skilled and experienced workforce is essential. promotional activities, etc. As per NSDC (National Skill Development Corporation), it is estimated that the tourism sector in the State Plastic Free Zones will have an incremental workforce requirement of over 1 Million skilled manpower by 2022. To generate the adequate quantity and quality of manpower for the industry as also to up-skill the existing workforce The GoAP shall endeavour to declare tourist destinations are plastic free zones and undertake the employed in the State Tourism sector, the capacity of the education & skill development infrastructure in the necessary sensitization initiatives and make the regulatory and institutional changes. State must be increased. 7.2. Destination Planning and Management The endeavour of GoAP is to cultivate a pool of trained world-class manpower for the Tourism Industry. This vision will be achieved in line with Government of India’s initiatives by coordinating with Andhra Pradesh In-line with the guidelines of Government of India, the APTA shall endeavour to create destination State Skill Development Corporation (APSSDC), leading hotel management institutes and universities of the development plans for major tourist destinations in the State. A strategic framework for destination State. planning will include carrying capacity, access, basic infrastructure and core tourism infrastructure, The GoAP will undertake initiatives to cater to the demand for skilled manpower in the tourism sector and which needs to be developed as part of public infrastructure. Involvement of host communities in raise awareness of tourism and importance of good customer service in local communities. planning and development of destinations shall be given due importance. 6.1. Positioning Andhra Pradesh as a Tourism Education Hub 7.3. Accessible Tourism Developing a dedicated Tourism Universities / Hotel management institutes in line with national and According to a study commissioned by the Ministry of Tourism, Govt. of India, persons with reduced international tourism education institutions for providing tourism education and research is necessary to formalize tourism education and skill development in the State. access to tourism including persons with disabilities and their families, potential people with reduced mobility due to old age, represent a third of the population. Collaboration with industry stakeholders, tapping into private investments and support of foreign universities and international experts will be key to drive this initiative. In line with the resolution “accessible tourism for all” by UNWTO (United Nations World Tourism 6.2. Skill and Capacity Development Programs Organization), APTA shall endeavour to encourage all the stakeholders to adopt accessible tourism practices through use of technology, sensitization workshops and associated infrastructure Activity based training modules shall be developed with the help of experts and institutions. There shall be short modules that deal with common areas like sensitization and basic tourist handling, as well as special development in the State. modules dealing with history of sites, treks / safari routes, expertise on ora of the region etc. 7.4. Safety and Security of Tourists All the stakeholders of tourism, viz., taxi and auto drivers, hotel staff, guides, service providers, tour Sensitization campaigns will be implemented for women & children tourists and tourists in general operators shall be encouraged to undergo training on the common modules and guides shall be required to undergo training on the modules specic to their area of operation. State guide licenses shall be issued to in Andhra Pradesh and such campaigns will be publicized on national and global platforms. monitor the services provided to the tourists. In response to the pandemic, special COVID, health and hygiene related sensitisation workshops Issue of training completion certicates by the expert / institution shall be encouraged. Provision of will be conducted for tourism industry stakeholders with focus on State specic issues as well as internship opportunities through the skill development programs will also be explored to enable experience guidelines issued by the Government of India. building and provide the stakeholders a platform for growth.

22 23 SKILL DEVELOPMENT AND RESPONSIBLE TOURISM 6 CAPACITY BUILDING 7 This Policy aims to promote sustainable and responsible tourism, to position Andhra Pradesh as a topmost destination for sustainable and responsible tourism. Sustainable Tourism is all about minimizing the negative impact of tourism on social, environmental and economic aspects and maximizing the positive impact. Responsible Tourism is about taking responsibility by all Stakeholders for achieving sustainable tourism and to create better places for people to live in and for people to visit. For tourism operators it is about providing more rewarding holiday experiences for guests whilst enabling local communities to enjoy a better quality of life and conserving the natural environment. 7.1. Cleanliness and Waste Management Tourism operations produce large quantities of solid waste, some of which is toxic. Responsible waste management is not only about carefully planning the disposal of waste. It is also about reducing and recycling waste that is generated, ensuring that you take responsibility for your waste “from the cradle to the grave”. There are 3 major facets of waste management – waste reduction, waste disposal and recycling. APTA shall collaborate with volunteers, experts, SHGs and NGOs to sensitize the host communities Skills and service are key factors that will drive superior tourist experience in Andhra Pradesh. To ensure and other stake holders on waste management through cleanliness drives, workshops, sustainable growth of the tourist sector, presence of a skilled and experienced workforce is essential. promotional activities, etc. As per NSDC (National Skill Development Corporation), it is estimated that the tourism sector in the State Plastic Free Zones will have an incremental workforce requirement of over 1 Million skilled manpower by 2022. To generate the adequate quantity and quality of manpower for the industry as also to up-skill the existing workforce The GoAP shall endeavour to declare tourist destinations are plastic free zones and undertake the employed in the State Tourism sector, the capacity of the education & skill development infrastructure in the necessary sensitization initiatives and make the regulatory and institutional changes. State must be increased. 7.2. Destination Planning and Management The endeavour of GoAP is to cultivate a pool of trained world-class manpower for the Tourism Industry. This vision will be achieved in line with Government of India’s initiatives by coordinating with Andhra Pradesh In-line with the guidelines of Government of India, the APTA shall endeavour to create destination State Skill Development Corporation (APSSDC), leading hotel management institutes and universities of the development plans for major tourist destinations in the State. A strategic framework for destination State. planning will include carrying capacity, access, basic infrastructure and core tourism infrastructure, The GoAP will undertake initiatives to cater to the demand for skilled manpower in the tourism sector and which needs to be developed as part of public infrastructure. Involvement of host communities in raise awareness of tourism and importance of good customer service in local communities. planning and development of destinations shall be given due importance. 6.1. Positioning Andhra Pradesh as a Tourism Education Hub 7.3. Accessible Tourism Developing a dedicated Tourism Universities / Hotel management institutes in line with national and According to a study commissioned by the Ministry of Tourism, Govt. of India, persons with reduced international tourism education institutions for providing tourism education and research is necessary to formalize tourism education and skill development in the State. access to tourism including persons with disabilities and their families, potential people with reduced mobility due to old age, represent a third of the population. Collaboration with industry stakeholders, tapping into private investments and support of foreign universities and international experts will be key to drive this initiative. In line with the resolution “accessible tourism for all” by UNWTO (United Nations World Tourism 6.2. Skill and Capacity Development Programs Organization), APTA shall endeavour to encourage all the stakeholders to adopt accessible tourism practices through use of technology, sensitization workshops and associated infrastructure Activity based training modules shall be developed with the help of experts and institutions. There shall be short modules that deal with common areas like sensitization and basic tourist handling, as well as special development in the State. modules dealing with history of sites, treks / safari routes, expertise on ora of the region etc. 7.4. Safety and Security of Tourists All the stakeholders of tourism, viz., taxi and auto drivers, hotel staff, guides, service providers, tour Sensitization campaigns will be implemented for women & children tourists and tourists in general operators shall be encouraged to undergo training on the common modules and guides shall be required to undergo training on the modules specic to their area of operation. State guide licenses shall be issued to in Andhra Pradesh and such campaigns will be publicized on national and global platforms. monitor the services provided to the tourists. In response to the pandemic, special COVID, health and hygiene related sensitisation workshops Issue of training completion certicates by the expert / institution shall be encouraged. Provision of will be conducted for tourism industry stakeholders with focus on State specic issues as well as internship opportunities through the skill development programs will also be explored to enable experience guidelines issued by the Government of India. building and provide the stakeholders a platform for growth.

22 23 PROMOTION AND INCENTIVES AND 8 MARKETING 9 CONCESSIONS

An omni-channel marketing strategy shall be followed to increasingly attract national and 9.1 Classication of Tourism Projects international tourists to the State. a) “Tourism Undertaking” means a legal entity under relevant law engaged or to be 8.1. Stratagic Partnerships engaged in one or more tourism projects. APTA shall encourage tie-ups between the tour operators of the State and the operators located in key source markets for the State through participation in tourism trade fairs & marts. b) “New Tourism Unit” means a new Tourism Infrastructure Project or Tourism Service set up for the rst time by a Tourism Undertaking which satises the conditions indicated APTA shall also endeavour to partner with Tourism and other related departments of other states. and have commenced their commercial operations within the Policy Period; i.e, date of Furthermore, APTA shall endeavour to establish industry linkages through various modes like commercial operations falls between date of notication of this Policy and March 31, conducting webinars, organising roadshows, partnering with industry bodies etc. 2025. 8.2. Brand Campaigns c) Micro, Small, Medium, Large and Mega Tourism projects are categorized as follows: APTA shall promote iconic tourism destinations of the State by conducting mass media and on- ground campaigns at key source markets. S.No. Classication Description Such brand campaigns will leverage the unique natural and socio-cultural elements of the State and promote unique offerings of the State. 1 Micro Projects Investment not more than Rs. 1 Crore and expected annual turnover not more than Rs. 5 Crores 8.3. Digital Marketing 2 Small Projects Investment not more than Rs. 10 Crore and expected annual APTA shall create and utilize its repository of digital assets such as photos, creatives, short clips, turnover not more than Rs. 50 Crores how to videos, 360 tours, etc. to develop customised digital marketing and media campaigns across multiple platforms. 3 Medium Projects Investment not more than Rs. 75 Crore and expected annual APTA shall develop interactive digital content such as Virtual tours, AR (Augmented Reality) & VR turnovernot more than Rs. 250 Crores (Virtual Reality) application for all the prominent tourist destinations in the State. 4 Large Projects Investment greater than Rs.75 Crores and less than Rs. 400 Further, familiarization trips for inuencers will be explored for the promotion of tourism circuits Crores and products of the State. 5 Mega Projects Investment of Rs. 400 Crores or more 8.4. Interactive Tourist Engagement APTA shall strive to undertake activities that actively engage tourists and capture their perspectives 9.2. Eligible Projects and experiences in the State to bring out a genuine and authentic view. Initiatives such as gamication, interactive tourist forums, democratizing content creation etc. shall be explored. To be eligible for incentives, the project needs shall conrm to the clauses in the section 2, “Policy Validity” of this policy and compliant with the denitions and minimum requirements as prescribed TOURIST ATTRACTIONS IN THE STATE in Annexure I. The list of Tourism Infrastructure and Service Projects is only indicative and not exhaustive. Tourism Department will periodically review the list of Tourism Infrastructure& Services and shall propose inclusions/ deletions/ modications considering the market demand and suggestions of the Industry. 9.3. Industry Status Mega Tourism projects/ 5-star and above projects shall be accorded ‘Industry’ status. 9.4. Land Conversion Charges a) Private investors shall follow due approval process for conversion of land for Tourism Infrastructure projects as required by the Revenue Department or Urban Development Authority. b) If conversion of land is permitted by the relevant Government authority, GoAP will waive 100% of Land Use Conversion charge.

24 25 PROMOTION AND INCENTIVES AND 8 MARKETING 9 CONCESSIONS

24 25 9.5. Registration and Stamp duty LAND ALLOTMENT a) Reimbursement of 100% of stamp duty and transfer duty paid by the units on purchase of land for all new Tourism Units. 10 POLICY & PROCEDURE b) Reimbursement of 100% of stamp duty for lease of land / shed / buildings, mortgages stablishment of tourism infrastructure which includes hotels, resorts, MICE, wayside and hypothecations for all new Tourism Units. amenities, amusement parks, wellness resorts etc. is of paramount importance for 9.6. State component of GST (SGST) Edevelopment of tourism and for employment generation. The procedure detailed hereunder has been formulated after extensive stakeholder Reimbursement of 100% of net SGST accrued to the State for all new Tourism units for a period of discussions and consultations. (5) ve years from COD or up to realization of 100% of the xed capital investment, whichever is earlier. 10.1. Applicability The procedure detailed hereunder will be applicable for allotment of Government lands to 9.7. Power Cost Reimbursement tourism projects. It may be followed by any Department or Corporation or Authority for For all new Tourism Projects electricity charges shall be reimbursed @ Rs.2.00 per Unit for a period allotment of Government lands to tourism projects. of (5) ve years from COD. Notwithstanding anything contained in this policy, the Government can also make allotment of land for any Tourism Project or any hotel chain (having 3 star and above chain of hotels), as per the provisions in the general Government Orders on land allotment issued by Revenue Department (G.O. Ms 571 of Revenue ((Assignment. I) Department dated 14.09.2012 including any amendments/ changes thereof). 10.2. Project Type and Extent of Land Land allotment may be done for the following projects, subject to the maximum extent of land as detailed hereunder. Maximum S.No. Category Type of Project Extent of Land Hotels (Three-Star or above category hotels 1 as per guidelines of Ministry of Tourism, Up to 5 Acres Government of India) Micro, Small, Resorts, including beach resorts, jungle resorts, hill resorts etc. (Three-Star or above category 2 Medium and Large Tourism hotels as per guidelines of Ministry of Tourism, Up to 10 Acres Projects Government of India) 3 MICE Centres Up to 10 Acres

4 Wayside amenities Up to 3 Ac

5 Other Amusement Parks, Golf Courses, To be Decided on proposals Theme Parks and others a case by case basis 5-Star and above 6 projects/Mega Hotels, Resorts, Mega theme parks and others To be Decided on Tourism Projects a case by case basis

10.3. Tenure of Allotment For all projects other than Mega Tourism Projects/ 5-Star and above hotels, the lease tenure shall be up to a maximum of 33 years plus 3 years of construction period. The terms of the next lease will be determined by the policy prevailing at that point of time. The tenure of the land lease for Mega Tourism Projects / 5-Star and above hotels shall be maximum ‘up to 90 years’ plus 4 years of construction period. 10.4. Project conceptualization and bid preparation Lepakshi Basavanna, Lepakshi Project Objectives - Each project will have specic measurable goals (“Minimum Development Obligations”) which the developer should achieve within the specied time frame. 26 27 9.5. Registration and Stamp duty LAND ALLOTMENT a) Reimbursement of 100% of stamp duty and transfer duty paid by the units on purchase of land for all new Tourism Units. 10 POLICY & PROCEDURE b) Reimbursement of 100% of stamp duty for lease of land / shed / buildings, mortgages stablishment of tourism infrastructure which includes hotels, resorts, MICE, wayside and hypothecations for all new Tourism Units. amenities, amusement parks, wellness resorts etc. is of paramount importance for 9.6. State component of GST (SGST) Edevelopment of tourism and for employment generation. The procedure detailed hereunder has been formulated after extensive stakeholder Reimbursement of 100% of net SGST accrued to the State for all new Tourism units for a period of discussions and consultations. (5) ve years from COD or up to realization of 100% of the xed capital investment, whichever is earlier. 10.1. Applicability The procedure detailed hereunder will be applicable for allotment of Government lands to 9.7. Power Cost Reimbursement tourism projects. It may be followed by any Department or Corporation or Authority for For all new Tourism Projects electricity charges shall be reimbursed @ Rs.2.00 per Unit for a period allotment of Government lands to tourism projects. of (5) ve years from COD. Notwithstanding anything contained in this policy, the Government can also make allotment of land for any Tourism Project or any hotel chain (having 3 star and above chain of hotels), as per the provisions in the general Government Orders on land allotment issued by Revenue Department (G.O. Ms 571 of Revenue ((Assignment. I) Department dated 14.09.2012 including any amendments/ changes thereof). 10.2. Project Type and Extent of Land Land allotment may be done for the following projects, subject to the maximum extent of land as detailed hereunder. Maximum S.No. Category Type of Project Extent of Land Hotels (Three-Star or above category hotels 1 as per guidelines of Ministry of Tourism, Up to 5 Acres Government of India) Micro, Small, Resorts, including beach resorts, jungle resorts, hill resorts etc. (Three-Star or above category 2 Medium and Large Tourism hotels as per guidelines of Ministry of Tourism, Up to 10 Acres Projects Government of India) 3 MICE Centres Up to 10 Acres

10.3. Tenure of Allotment For all projects other than Mega Tourism Projects/ 5-Star and above hotels, the lease tenure shall be up to a maximum of 33 years plus 3 years of construction period. The terms of the next lease will be determined by the policy prevailing at that point of time. The tenure of the land lease for Mega Tourism Projects / 5-Star and above hotels shall be maximum ‘up to 90 years’ plus 4 years of construction period. 10.4. Project conceptualization and bid preparation Lepakshi Basavanna, Lepakshi Project Objectives - Each project will have specic measurable goals (“Minimum Development Obligations”) which the developer should achieve within the specied time frame. 26 27 Project may also have quality related goals (“Minimum Service Obligations”) which, the 10.6. Lease Payment and Escalation unit once operationalized, should establish and maintain The land lease would begin from the date of handing over of land to the successful bidder/ The successful bidder / Developer, may at its own discretion, implement components over developer. and above the minimum development obligations and minimum service obligations. The Annual Lease Rent (ALR) and / or Additional Development Premium (ADP), as quoted by Project Prole – The Project prole would contain, the land location, land details, the successful bidder, shall be enhanced by 5% in a block of every 3 years. distances from important landmarks, the estimated project cost, Minimum Development The land lease shall be payable in advance on quarterly basis. Obligations, Minimum Service Obligations and other such details Special consideration for deferment: The project cost will be estimated using the engineering wing of APTDC or any other l Government agency or by engaging consultants. The project cost would include only the The successful bidder may be allowed an optional deferment period of (i) Two years, or construction cost to meet the Minimum Development and Service Obligations (ii) The period of achieving Commercial Operations, whichever is earlier. l Appropriate implementation milestones along with implementation period shall be The successful bidder requesting for moratorium shall have to exercise the option at dened in the bid document. the time of Agreement. l 10.5. Allotment Procedure In case the option is exercised, the successful bidder shall have to pay the Lease rent corresponding to the deferment period with an interest of 5% per year, in addition to For Large Projects, Mega Tourism Projects / 5-Star and above projects, land shall be the lease amount payable for the succeeding period, in 8 equal quarterly instalments. allotted through SIPB (State Investment Promotion Board) route. 10.7. Eligibility to Bid A competitive and transparent bidding process will be adopted for allocation of land for tourism projects initiated by Dept. of Tourism. Notice inviting private participation will be l The bidders should show Technical and Financial Capabilities as per the guidelines adequately publicized and the bid process shall be specied in the advertisement. issued by the Government from time to time. For new tourism projects, one of the following methods may be adopted for land allotment. l For Mega Projects / 5 Star / 7 Star projects, one of the consortium parties should be a) Allotment on lease rent basis operating 5 star + 7 Star facilities. b) Allotment on lease rent and revenue sharing basis (ADP) 10.8. Bid Structure c) Allotment on free hold basis as per the prevailing policy Consortium Allotment on lease rent basis A bidder can participate either as a sole bidder or in consortium where the maximum number l Land may be allotted to new Tourism Projects other than Large Projects, Mega of members permitted in a Consortium is three (03) for Mega Tourism Projects / 5 Star and Tourism Projects / 5-Star and above projects through transparent bidding. above projects, and maximum two (02) for other projects. l The parameter for bidding shall be “Annual Lease Rent (ALR)” and the bidder Bid Security quoting the highest ALR shall be awarded the project. The Bid Security for the projects under this policy shall be 1% of the estimated project cost. l The upset (reserve) price for the bidding shall be 1% of the SRO (Sub Registrar Ofce) value of the land parcel and set as the ‘Bidding Parameter’. Performance Security

Allotment on lease rent and revenue sharing basis (ADP) The Bidder shall submit an unconditional and irrevocable Bank Guarantee for 2.50% of the estimated Project cost, valid for the entire construction period, as a pre-condition for signing l Land may be allotted to new Tourism Projects other than Large Projects, Mega of the agreement. Tourism Projects / 5-Star and above projects Tourism Projects through transparent bidding on xed lease rent and revenue share basis. Project Development Fee l The xed lease rent shall be xed as 1% of the SRO (Sub Registrar Ofce) value of the The Bidder shall submit a non-refundable DD for 1.00% of the estimated Project cost subject land. to a maximum of Rs. 50 Lakhs towards the Project Development Fee as a pre-condition for l The parameter for bidding shall be “Additional Development Premium (ADP)”, signing of the agreement. which shall be a percentage of annual gross revenue of the Tourism project or Securing ALR & ADP minimum annual assured amount, whichever is higher. The Bidder shall submit an unconditional and irrevocable Bank Guarantee equal to sum of l The bidder quoting the highest ADP shall be awarded the project. one-year ALR and ADP upon handing over of the site. The Bidder shall ensure that at any point Allotment on free hold basis as per the prevailing policy of time the security is equal to the sum of ALR and ADP of that year. l Lands may be allotted to new tourism projects through SIPB as per prevailing Bid Evaluation Process guidelines The bids received shall be rst evaluated for compliance to technical and nancial eligibility requirements. The nancial proposals of technically and nancially eligible bidders only shall be opened to identify the successful bidder.

28 29 Project may also have quality related goals (“Minimum Service Obligations”) which, the 10.6. Lease Payment and Escalation unit once operationalized, should establish and maintain The land lease would begin from the date of handing over of land to the successful bidder/ The successful bidder / Developer, may at its own discretion, implement components over developer. and above the minimum development obligations and minimum service obligations. The Annual Lease Rent (ALR) and / or Additional Development Premium (ADP), as quoted by Project Prole – The Project prole would contain, the land location, land details, the successful bidder, shall be enhanced by 5% in a block of every 3 years. distances from important landmarks, the estimated project cost, Minimum Development The land lease shall be payable in advance on quarterly basis. Obligations, Minimum Service Obligations and other such details Special consideration for deferment: The project cost will be estimated using the engineering wing of APTDC or any other l Government agency or by engaging consultants. The project cost would include only the The successful bidder may be allowed an optional deferment period of (i) Two years, or construction cost to meet the Minimum Development and Service Obligations (ii) The period of achieving Commercial Operations, whichever is earlier. l Appropriate implementation milestones along with implementation period shall be The successful bidder requesting for moratorium shall have to exercise the option at dened in the bid document. the time of Agreement. l 10.5. Allotment Procedure In case the option is exercised, the successful bidder shall have to pay the Lease rent corresponding to the deferment period with an interest of 5% per year, in addition to For Large Projects, Mega Tourism Projects / 5-Star and above projects, land shall be the lease amount payable for the succeeding period, in 8 equal quarterly instalments. allotted through SIPB (State Investment Promotion Board) route. 10.7. Eligibility to Bid A competitive and transparent bidding process will be adopted for allocation of land for tourism projects initiated by Dept. of Tourism. Notice inviting private participation will be l The bidders should show Technical and Financial Capabilities as per the guidelines adequately publicized and the bid process shall be specied in the advertisement. issued by the Government from time to time. For new tourism projects, one of the following methods may be adopted for land allotment. l For Mega Projects / 5 Star / 7 Star projects, one of the consortium parties should be a) Allotment on lease rent basis operating 5 star + 7 Star facilities. b) Allotment on lease rent and revenue sharing basis (ADP) 10.8. Bid Structure c) Allotment on free hold basis as per the prevailing policy Consortium Allotment on lease rent basis A bidder can participate either as a sole bidder or in consortium where the maximum number l Land may be allotted to new Tourism Projects other than Large Projects, Mega of members permitted in a Consortium is three (03) for Mega Tourism Projects / 5 Star and Tourism Projects / 5-Star and above projects through transparent bidding. above projects, and maximum two (02) for other projects. l The parameter for bidding shall be “Annual Lease Rent (ALR)” and the bidder Bid Security quoting the highest ALR shall be awarded the project. The Bid Security for the projects under this policy shall be 1% of the estimated project cost. l The upset (reserve) price for the bidding shall be 1% of the SRO (Sub Registrar Ofce) value of the land parcel and set as the ‘Bidding Parameter’. Performance Security

28 29 Treatment of Tie SPECIAL PROVISIONS FOR MEGA TOURISM In case of tie, the tied Bidders shall be requested to provide their best and nal offer in PROJECTS/ 5 STAR AND ABOVE PROJECTS sealed covers which shall be opened on a specied date. The Bidder offering the most 11 advantageous nal offer shall be adjudged the winner. For Mega Tourism Projects / 5 Star and above projects, additional incentives may be given based on If the tie persists, the technical score of the tied Bidders shall be calculated. The bidder with the request of the investor, on a case-by-case basis. highest technical score shall be declared as the successful bidder. For Mega Tourism Projects / 5 Star and above projects, land may also be allotted directly on lease If tie still persists, the successful bidder shall be selected by draw of lots, which shall be hold or free hold basis depending on the request of the investor and the potential of the project to conducted with prior notice, in the presence of tied bidders who choose to attend. develop tourism in the region. Conditional Land Lease Apart from the land lease, freehold models stated above, other models of Public Private Partnership The land lease deed, part of the development and lease agreement signed with the such as Joint Venture, Developer- Brand operator, Deferred Annuity can be adopted for Mega successful bidder / developer, shall be conditional subject to: Tourism Projects/ 5 Star and above projects. The decisions on which model to follow, the terms of a) Meeting the implementation milestones (as dened in the bid document) the model etc., shall be processed through the SIPB for the decision of the Government. b) Meeting all the Minimum Development Obligations, as mentioned in the bid The Government may also explore the possibility of creating a Special Purpose Company (SPC) for document and achieving commercial operations within the implementation period undertaking development of luxury hotels & resorts, development of Special Tourism Zones (STZ) and tourism infrastructure development. c) Maintenance of Minimum Service Obligations during the operations period, as specied in the bid document The following procedure shall be followed for provision of incentives and allotment of land for d) All other terms & conditions of this policy and the respective bid document Mega tourism projects/ 5 Star and above projects. It is also important that the leased land is used only for the purpose for which it has been 1. Each proposal for setting up a Mega Tourism Project/ 5 Star and above projects shall be leased and not for any other purpose. Any change, arising out of statutory or legal accompanied by a Detailed Project Report (DPR) that shall be evaluated by an Evaluation requirements, shall be only after express, written consent of the Government. Non- Committee comprising of ofcials from the Dept. of Tourism. compliance to above would give the Authority / APTDC the right to cancel the conditional 2. The evaluation report and the proposal shall then be sent to Chief Executive Ofcer, Andhra land lease. Pradesh Tourism Authority for remarks. In case of default in maintenance of Minimum Service Obligations, Government of 3. The proposal shall then be sent to the Government and subsequently to State Investment Andhra Pradesh may give grace period / cure period upon expiry of which the conditional Promotion Committee (SIPC) and then to the State Investment Promotion Board (SIPB) land lease would stand automatically cancelled - Special Chief Secretary to Government, YAT&C(T) Dept., shall be a special invitee for SIPB Consequences of Cancellation of Conditional Land Lease Deed / cancellation of development and lease agreement - Hon’ble Minister for Tourism, culture & Youth Advancement shall be a special invitee for SIPB a) In case of cancellation, the Government shall resume the possession of land from immediate effect including any asset(s), construction etc. on the land. 4. The proposal with recommendations from SIPB shall be sent to the Cabinet for nal approval. b) The Government shall not be liable for any type of compensation to the developer, c) The Government may also invoke the Performance Bank Guarantee of the developer Transfer of Lease The leased land cannot be alienated / transferred / sub-leased / sold / mortgaged, in part or full, to any third party. Mortgage The Developer may mortgage its lease hold rights only after obtaining written consent of the Government. However, under no circumstances can a developer mortgage the land leased to it. Lock-in-Period The Lock-In period shall be two years post Commercial Date of Operations (COD), i.e., the date on which the project is open to tourists on a commercial basis, after due testing, trial running and commissioning. Haritha Resort, Araku 30 31 Treatment of Tie SPECIAL PROVISIONS FOR MEGA TOURISM In case of tie, the tied Bidders shall be requested to provide their best and nal offer in PROJECTS/ 5 STAR AND ABOVE PROJECTS sealed covers which shall be opened on a specied date. The Bidder offering the most 11 advantageous nal offer shall be adjudged the winner. For Mega Tourism Projects / 5 Star and above projects, additional incentives may be given based on If the tie persists, the technical score of the tied Bidders shall be calculated. The bidder with the request of the investor, on a case-by-case basis. highest technical score shall be declared as the successful bidder. For Mega Tourism Projects / 5 Star and above projects, land may also be allotted directly on lease If tie still persists, the successful bidder shall be selected by draw of lots, which shall be hold or free hold basis depending on the request of the investor and the potential of the project to conducted with prior notice, in the presence of tied bidders who choose to attend. develop tourism in the region. Conditional Land Lease Apart from the land lease, freehold models stated above, other models of Public Private Partnership The land lease deed, part of the development and lease agreement signed with the such as Joint Venture, Developer- Brand operator, Deferred Annuity can be adopted for Mega successful bidder / developer, shall be conditional subject to: Tourism Projects/ 5 Star and above projects. The decisions on which model to follow, the terms of a) Meeting the implementation milestones (as dened in the bid document) the model etc., shall be processed through the SIPB for the decision of the Government. b) Meeting all the Minimum Development Obligations, as mentioned in the bid The Government may also explore the possibility of creating a Special Purpose Company (SPC) for document and achieving commercial operations within the implementation period undertaking development of luxury hotels & resorts, development of Special Tourism Zones (STZ) and tourism infrastructure development. c) Maintenance of Minimum Service Obligations during the operations period, as specied in the bid document The following procedure shall be followed for provision of incentives and allotment of land for d) All other terms & conditions of this policy and the respective bid document Mega tourism projects/ 5 Star and above projects. It is also important that the leased land is used only for the purpose for which it has been 1. Each proposal for setting up a Mega Tourism Project/ 5 Star and above projects shall be leased and not for any other purpose. Any change, arising out of statutory or legal accompanied by a Detailed Project Report (DPR) that shall be evaluated by an Evaluation requirements, shall be only after express, written consent of the Government. Non- Committee comprising of ofcials from the Dept. of Tourism. compliance to above would give the Authority / APTDC the right to cancel the conditional 2. The evaluation report and the proposal shall then be sent to Chief Executive Ofcer, Andhra land lease. Pradesh Tourism Authority for remarks. In case of default in maintenance of Minimum Service Obligations, Government of 3. The proposal shall then be sent to the Government and subsequently to State Investment Andhra Pradesh may give grace period / cure period upon expiry of which the conditional Promotion Committee (SIPC) and then to the State Investment Promotion Board (SIPB) land lease would stand automatically cancelled - Special Chief Secretary to Government, YAT&C(T) Dept., shall be a special invitee for SIPB Consequences of Cancellation of Conditional Land Lease Deed / cancellation of development and lease agreement - Hon’ble Minister for Tourism, culture & Youth Advancement shall be a special invitee for SIPB a) In case of cancellation, the Government shall resume the possession of land from immediate effect including any asset(s), construction etc. on the land. 4. The proposal with recommendations from SIPB shall be sent to the Cabinet for nal approval. b) The Government shall not be liable for any type of compensation to the developer, c) The Government may also invoke the Performance Bank Guarantee of the developer Transfer of Lease The leased land cannot be alienated / transferred / sub-leased / sold / mortgaged, in part or full, to any third party. Mortgage The Developer may mortgage its lease hold rights only after obtaining written consent of the Government. However, under no circumstances can a developer mortgage the land leased to it. Lock-in-Period The Lock-In period shall be two years post Commercial Date of Operations (COD), i.e., the date on which the project is open to tourists on a commercial basis, after due testing, trial running and commissioning. Haritha Resort, Araku 30 31 INSTITUTIONAL ANNEXURE I – DEFINITIONS 12 MECHANISMS 13

12.1. Conducive environment for Tourism investments 13.1. New Tourism Unit a) In addition to the incentives proposed, Govt. of Andhra Pradesh desires to facilitate a A ‘New Tourism Unit’ means a new Tourism Infrastructure Project or Tourism Service set up for the conducive environment for setup and operations of Tourism Infrastructure Projects and rst time by a Tourism Undertaking which satises the conditions indicated, and have commenced Tourism Services. their commercial operations within the Policy Period, i.e., date of commercial operations falls between date of notication of this Policy and March 31, 2025. b) Timely clearances and responsive post-investment facilitation services have been identied as the cornerstones for improving business environment and boosting investor condence. 13.2. Total Project Cost c) Institutional arrangements are put in place to secure accelerated development of tourism in The term ‘Total Project Cost’ for Tourism Infrastructure Projects, which meet the criteria shall include: State and to address all issues while monitoring and securing the development of tourism in the State. i. Land/area in effective possession and as required for the project. 12.2. State Investment Promotion Board ii. Building i.e. any built-up area’ used for the eligible unit including administrative buildings, residential quarters and accommodation for all such facilities, as required for the running For transparent implementation of PPP projects, the bids shall be processed to the State Investment of the unit. Promotion Board (SIPB) through the State Investment Promotion Committee (SIPC). The decisions iii. Plant and machinery i.e. tools and equipment including water sports equipment, tents, of the STPB will be converted to Government Orders. other equipment as are necessarily required and exclusively used for sustaining the For Mega projects/ 5 Star and above projects and Unique Tourism Projects, proposals for which working of the eligible unit but will not include cutlery, crockery, utensils and Furniture. DPRs are received shall be processed to the Cabinet through the SIPB. iv. Cost of fencing, construction of roads, landscaping and other infrastructure facilities etc., under the project. v. Vehicles used for specic tourist activities. vi. Installation charges. vii. Technical know-how including cost of drawing and know-how fees viii. Movable and immovable equipment, including transport vehicles specically required for offering the Tourism Services. 13.3. Ineligible Investment The following investment shall not be covered under Total Project Costs and will be ineligible for incentives viz. i. Working Capital ii. Goodwill iii. Second-hand plant and machinery purchased or shifted 12.3. Investment Facilitation Cell iv. Interest capitalized APTA shall be the Nodal Agency for implementation of the Policy. To assist investors, an “Investment v. Consumables stores, inventories for maintenance or repairs Facilitation Cell” shall be setup and strengthened as “Single Desk Bureau”. vi. Any investments in any asset which has a life span of less than ve years The Investment Facilitation Cell shall process new tourism investment proposals received in the vii. Know-how fees or cost of drawing payable to a sister concern of eligible unit State. The Cell shall carry out initial due diligence on investment proposals received. It shall also attend road shows, solicit investments. 13.4. Date of commercial operations: The single desk system set up in the Industries Department shall be leveraged to ensure that all Date of Commercial Operations of a Tourism Unit is the date on which the Tourism Unit is open to tourists on a commercial basis, after due testing, trial running and commissioning under relevant Tourism Infrastructure projects, and Tourism Services are granted approvals within the prescribed Government rules. timelines. APTA and the Industries Department shall co-ordinate to achieve the objectives.

32 33 INSTITUTIONAL ANNEXURE I – DEFINITIONS 12 MECHANISMS 13

32 33 13.5 Eligible Projects Tourism Infrastructure Projects Tourism Services Projects

34 35 13.5 Eligible Projects Tourism Infrastructure Projects Tourism Services Projects

ANDHRA PRADESH TOURISM AUTHORITY

PRAVIN KUMAR, IAS Dr. RAJAT BHARGAVA, IAS Chief Executive Ofcer, Special Chief Secretary to Government, Andhra Pradesh Tourism Authority, Revenue (CT, Excise, Stamps & Registration) Dept. & 5th oor, Stalin Corporate, Special Chief Secretary to Govt., Vijayawada, Andhra Pradesh. Youth Advancement, Tourism & Culture Dept., Email : [email protected] Andhra Pradesh.

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In Wyoming, Bill Gates moves ahead with nuclear project aimed at revolutionizing power generation

FILE - Taillights trace the path of a motor vehicle at the Naughton Power Plant, Jan. 13, 2022, in Kemmerer, Wyo. Bill Gates and his energy company are starting construction at their Wyoming site adjacent to the coal plant for a next-generation nuclear power plant he believes will “revolutionize” how power is generated. (AP Photo/Natalie Behring, File)

FILE - Taillights trace the path of a motor vehicle at the Naughton Power Plant, Jan. 13, 2022, in Kemmerer, Wyo. Bill Gates and his energy company are starting construction at their Wyoming site adjacent to the coal plant for a next-generation nuclear power plant he believes will “revolutionize” how power is generated. (AP Photo/Natalie Behring, File)

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Bill Gates and his energy company are starting construction at their Wyoming site for a next-generation nuclear power plant he believes will “revolutionize” how power is generated.

Gates was in the tiny community of Kemmerer Monday to break ground on the project. The co-founder of Microsoft is chairman of TerraPower. The company applied to the Nuclear Regulatory Commission in March for a construction permit for an advanced nuclear reactor that uses sodium, not water, for cooling. If approved, it would operate as a commercial nuclear power plant.

The site is adjacent to PacifiCorp’s Naughton Power Plant, which will stop burning coal in 2026 and natural gas a decade later, the utility said. Nuclear reactors operate without emitting planet-warming greenhouse gases . PacifiCorp plans to get carbon-free power from the reactor and says it is weighing how much nuclear to include in its long-range planning.

The work begun Monday is aimed at having the site ready so TerraPower can build the reactor as quickly as possible if its permit is approved. Russia is at the forefront for developing sodium-cooled reactors.

Volunteers collect trash items during a park cleanup on Wednesday, Nov. 15, 2023, at Anacostia Park in Washington. For decades, the Anacostia was treated as a municipal dumping ground for industrial waste, storm sewers and trash. That contamination largely affected the communities of color that the river intersects. (AP Photo/Tom Brenner)

Gates told the audience at the groundbreaking that they were “standing on what will soon be the bedrock of America’s energy future.”

“This is a big step toward safe, abundant, zero-carbon energy,” Gates said. “And it’s important for the future of this country that projects like this succeed.”

Advanced reactors typically use a coolant other than water and operate at lower pressures and higher temperatures. Such technology has been around for decades, but the United States has continued to build large, conventional water-cooled reactors as commercial power plants. The Wyoming project is the first time in about four decades that a company has tried to get an advanced reactor up and running as a commercial power plant in the United States, according to the NRC.

It’s time to move to advanced nuclear technology that uses the latest computer modeling and physics for a simpler plant design that’s cheaper, even safer and more efficient, said Chris Levesque, the company’s president and chief executive officer.

TerraPower’s Natrium reactor demonstration project is a sodium-cooled fast reactor design with a molten salt energy storage system.

“The industry’s character hasn’t been to innovate. It’s kind of been to repeat past performance, you know, not to move forward with new technology. And that was good for reliability,” Levesque said in an interview. “But the electricity demands we’re seeing in the coming decades, and also to correct the cost issues with today’s nuclear and nuclear energy, we at TerraPower and our founders really felt it’s time to innovate.”

A Georgia utility just finished the first two scratch-built American reactors in a generation at a cost of nearly $35 billion. The price tag for the expansion of Plant Vogtle from two of the traditional large reactors to four includes $11 billion in cost overruns.

The TerraPower project is expected to cost up to $4 billion, half of it from the U.S. Department of Energy. Levesque said that figure includes first-of-its-kind costs for designing and licensing the reactor, so future ones would cost significantly less.

Most advanced nuclear reactors under development in the U.S. rely on a type of fuel — known as high-assay low-enriched uranium — that’s enriched to a higher percentage of the isotope uranium-235 than the fuel used by conventional reactors. TerraPower delayed its launch date in Wyoming by two years to 2030 because Russia is the only commercial supplier of the fuel, and it’s working with other companies to develop alternate supplies. The U.S. Energy Department is working on developing it domestically .

Edwin Lyman co-authored an article in Science on Thursday that raises concerns that this fuel could be used for nuclear weapons. Lyman, the director of nuclear power safety with the Union of Concerned Scientists, said the risk posed by HALEU today is small because there isn’t that much of it around the world. But that will change if advanced reactor projects, which require much larger quantities, move forward, he added. Lyman said he wants to raise awareness of the danger in the hope that the international community will strengthen security around the fuel.

NRC spokesperson Scott Burnell said the agency is confident its current requirements will maintain both security and public safety of any reactors that are built and their fuel.

Gates co-founded TerraPower in 2008 as a way for the private sector to propel advanced nuclear energy forward to provide safe, abundant, carbon-free energy.

The company’s 345-megawatt reactor could generate up to 500 megawatts at its peak, enough for up to 400,000 homes. TerraPower said its first few reactors will focus on supplying electricity. But it envisions future reactors could be built near industrial plants to supply high heat.

Nearly all industrial processes requiring high heat currently get it from burning fossil fuels. Heat from advanced reactors could be used to produce hydrogen, petrochemicals, ammonia and fertilizer, said John Kotek at the Nuclear Energy Institute.

It’s significant that Gates, a technological innovator and climate champion, is betting on nuclear power to help address the climate crisis, added Kotek, the industry group’s senior vice president for policy.

“I think this has helped open people’s eyes to the role that nuclear power does play today and can play in the future in addressing carbon emissions,” he said. “There’s tremendous momentum building for new nuclear in the U.S. and the potential use of a far wider range of nuclear energy technology than we’ve seen in decades.”

The Associated Press’ climate and environmental coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org .

JENNIFER McDERMOTT

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