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9 Online Promotion Ideas for Modern Travel Agencies

With travel and tourism GDP predicted to grow on average by 5.8% a year within the next decade, (outpacing the growth of the overall economy) there’s plenty for travel agencies to feel optimistic about. 1

However, in order to take advantage of this thriving market, travel companies need to shake up their promotional strategies. 

From SEO, and social media, to the big promotional opportunities provided by virtual reality (VR), we’ve rounded up some travel agency promotion ideas that will help you reach, and appeal to, customers. 

Suggested reading : Download our free eBook:  Why the Travel Industry Will Survive and Thrive Post-Pandemic . It’s packed with tips on how to run a stable business throughout times of economic uncertainty.

1) Optimise SEO for increased visibility 

Conduct keyword research to find relevant words that describe what you do, and the services you provide. Focus on long tail keywords like “family package holidays” or “luxury beach holidays” to attract potential customers who are in the early stages of their path to purchase. 

Create local landing pages for the regions you serve, with specific keywords related to those locations. Implement exclusive travel offers, and dynamic discounts, to entice visitors to explore your agency’s offerings.

Regularly update and publish high-quality content . Combine brand tone of voice with carefully selected keywords. Write about what’s currently trending (for example wellness retreats, or European cities). 

Champion sustainability . In 2023, 50% of global travellers said they wanted to travel more sustainably even if this meant higher costs. 2 Make sure your trips or offers feature elements of sustainable travel, and use relevant keywords on your site, to show you’re working towards minimising your environmental impact.

2) Collaborate with influencers, advocates and partners

Identifying and collaborating with travel influencers and advocates who align with your brand is key to great promotions for your travel agency. Encourage these ambassadors to share the amazing experiences they’ve had with your agency. Use user-generated content across all your social media platforms, and share personalised discount codes influencers can use, just for their followers. 

Pro tip: The travel industry is rife with promotions — so prioritise using software that generates unique single-use discount codes: ideally with interstitial landing pages that can issue these codes in a secure, simple way. This means they can only be used once and are immune to spamming or manipulation. 

3) Offer immersive virtual experiences  

The virtual tourism market is expected to grow at a CAGR of 30.2% between 2023 and 2028. This provides an opportunity for travel brands to offer customers memorable interactions, and stay relevant in a competitive space. 3  

Travel agency promotion ideas using this new technology could include:

Creating virtual guides of popular travel destinations.

Allowing your audience to take an in-detail hotel tour, so they can make informed decisions before they book. 

Designing AR (augmented reality)-powered treasure hunts around a city’s famous places, to turn the excitement up a notch.

4) Build loyalty programs and consider affiliate marketing

79% of customers are more likely to make repeat purchases if they’re offered a personalised experience. 4  

Create a truly personalised experience for repeat customers, to make them feel appreciated and recognised for their continued support. Implement referral bonuses, to expand your customer base, and encourage clients to spread the word about your excellent services. 

Affiliate marketing can also help you quickly expand your reach. With the right affiliate marketing strategy in place, you can reach new audiences, and quickly boost revenues. Travel affiliates can promote your travel packages, hotels, and all other travel-related products. Work with influencers, bloggers, and complimentary businesses who have a strong presence online and good engagement rates. 

Make sure you provide your affiliates with access to your brand collateral and templates for imagery. Allow them access to unique discount codes they can use exclusively for their audience. 

Case study : Avis - Driving Engagement in loyalty from the get-go

The problem: Avis struggled with engagement and loyalty, especially when challenged with the popularity of comparison sites. They wanted customers to engage with their loyalty program, and entice new members to make their first purchase.

Solution: Avis placed welcome messages on relevant pages, to drive engagement for new Preferred customers. They engaged Preferred customers with emails featuring exclusive offers and used unique codes to control these offers. Auto-applied codes in checkout ensured only people who had been targeted were able to use promotions. 

Results: 12.6% lift in conversion rate, with 1K Avis Preferred customers engaged.

5) Get active on social media

Effective travel agency promotion ideas to showcase your brand include:

Uploading stunning destination photos and videos, on social media. 

Engaging with followers by posting comments, messages, and polls.

Developing a content calendar to make sure you post regularly and consistently.

Running targeted ad campaigns on platforms like Facebook and Instagram.

Creating travel-themed, interactive contests, or giveaways, featuring unique discount codes, or experiences, as prizes. 

Make sure to track the success of your social media campaigns, so you can optimise future promotions.

6) Personalised email marketing campaigns

The best travel agency promotion ideas involve personalisation. Segment your email lists, and send tailored communications, targeted promotions, and exclusive coupon codes, to individuals, based on their previous trips, preferred activities, or browsed destinations. Newsletters are a great way to keep customers informed, with information on your latest deals, travel tips, and destination highlights.

Unique codes that have an expiration date/time also play a big role here. The time-sensitive nature of these promotions incentivises customers to act quickly and can even lead to potential upsells. For example, after a customer books a hotel, you can send them a unique code that gives them a discount on a room upgrade — as long as they use it within the next week. 

Pro tip: Use an advanced promotions platform to automate the distribution of your emails, including targeted promotions based on customer behaviour and interactions.

7) Mobile optimisation for travellers on the go

Make sure your website and booking platform are mobile-friendly. Over 800 million people used a travel app in 2022, so having a mobile app for seamless booking and travel updates is essential. 5   Optimise your email campaigns for mobile, and use mobile-responsive coupon codes in your app for seamless promotions. 

Use a promotion platform’s mobile optimisation features to ensure a user-friendly experience on mobile and tablet. 

8) Customer reviews and testimonials

Let your customers be your brand ambassadors by encouraging them to leave positive reviews. You could do this by offering them unique discount codes to apply on their next trip. 

Showcase customer testimonials on your website, and across all your marketing touchpoints. Respond promptly to reviews, whether they are positive or negative, and use this valuable feedback to address concerns, and improve.

9) Use promotion codes to drive conversions

Conversions are arguably the biggest pain point for businesses within the travel space. The industry has one of the highest shopping cart abandonment rates, while websites offering cruise and ferry travel services have the highest rate of all at an eye-watering 98% abandonment rate . 6  

A huge factor in this comes down to shifting tides in demand. Overcome seasonal slumps by using unique promotional codes to direct people to travel options that are underutilised during the high season. Use codes on your website, travel comparison sites, voucher sites, and social media platforms. 

Engage with potential customers, by displaying tailored promotions to them as they browse your site. Limited-time offers and discount coupons are valuable tools to use at checkout. 

Pro tip: Make sure you support your promotions with appealing visuals, clear messaging, and effective campaign planning and management. 

Case Study: Travelodge - Autumn Sale Campaign  

The problem: Travelodge faced challenges in controlling and targeting the use of discount voucher codes, limiting their ability to offer strong promotions to drive bookings in specific hotels or for certain dates.

Solution: By partnering with Uniqodo, Travelodge was able to create a responsive, targeted Autumn Sale campaign. This campaign featured tiered discounts up to 30%, dynamically adjusted for each hotel based on capacity and date. Promotion channels included email marketing, social media (organic and paid), digital display advertising, paid online search, and onsite messaging using Uniqodo's Canvas overlay functionality. Uniqodo also implemented sophisticated validation rules to ensure discounts reached the intended audience without misuse.

Results: The campaign resulted in the highest volume of bookings in a single trading week for Travelodge, showcasing the effectiveness of targeted discounts and the capability to adjust offers based on real-time data and analytics.

Bring your travel agency promotion ideas to life with a Promotion Experience Platform 

Managing all of your promotional ideas requires automation. Uniqodo provides a host of tools to creatively target your audience while minimising promo code abuse . We work with some of the world’s leading travel brands such as TUI, Expedia and Avis, helping them create engaging onsite experiences for their customers.

From loyalty and referral schemes, to drive retention, to seamless affiliate programs, we also create expert coupon code solutions to give you total control over your promotional campaigns.

We hope the above has given you a few travel marketing ideas to help you stand out and generate more business. If you’re looking for a partner to help you boost your promotional strategy in 2024, Uniqodo can help. Simply schedule a demo to find out more about our services.

1. The Future of Tourism Bridging the Labour Gap, Enhancing the Customer Experience

2. 50% of Tourists want Sustainable Holidays

3. Market Data Forecast: Virtual Tourism Market

4.  Travel Invented Loyalty as we Know it: Now it’s Time for Re-invention

5. Travel App Revenue and Usage Statistics 2024

6. Shopping Cart Abandonment Rates by Industry 2022

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9 Effective Ways to Market Your Travel Agency

Written by: KHM Staff on December 14, 2017

Marketing your business to your clients is an important part of being a travel agent. Managing your social media accounts, website, CRM, blogs, and emails, plus staying on top of new travel deals and booking your clients–there’s always so much to do!

Are your efforts bringing in the business that you hoped for? When looking at your marketing plan for the year, consider adding one or more of these ideas into the mix.

Practice your 30-second commercial.

Often called an “elevator speech,” this is your opportunity to explain your business in a succinct message. Whether you’re walking into the grocery store or attending your child’s school function, you’re bound to bump into someone you know. Having your 30-second commercial  prepared is essential to marketing your travel agency stumbling over the words to explain it each time. Attending Boot Camp at our corporate office will help you perfect your pitch.

Create a monthly email newsletter.

Developing a short email sent from myTravelCRM or Mailchimp is an easy, efficient way to keep in contact with your clients. Your newsletter content should focus on the current travel season. Whether it’s engagement season, summer break, or time to deck the halls, email your clients on a consistent basis to give them travel ideas and tips for all occasions! KHM Travel Agents can utilize email templates in myTravelCRM for more content ideas.

Add variety to your social media posts.

Inspire your followers with content based on new travel deals, industry news, packing tips, destination highlights, and holiday posts! Add life to your with these suggestions:

• Consider setting up a theme for each day to help with consistency.  For example, Travel Tip Tuesday. 
• Share eye-catching photos from your own travel or from supplier websites and include short, attention-grabbing captions .
• Subscribe to emails from travel publications like Travel + Leisure and Travel Weekly to share their news articles to your pages.
• Subscribe to travel agent supplier Facebook pages for shareable contact posted regularly.  
• Look on Pinterest for packing must-haves to share on your pages!
• Search suppliers’ YouTube channels and share interesting, informational videos to your page. Be sure you are using supplier content and not the content of other travel agents. 
• KHM Travel Group Agents can read  Agent Access Weekly emails to learn about the newest travel deals. Post about the latest sales by pairing your content with appropriate graphics or supplier resources !

Scheduling posts is a great way to make sure you are consistent. 

Set up a booth at a local trade show or fair.

Find the perfect trade show by checking your local chamber of commerce, event center schedule, fairgrounds, or even call your nearest mall to set up a table or booth during a specific time. Broadcasting your business to potential clientele is the best way to amp up your leads list. KHM Travel Group has tips to prepare our agents to work a tradeshow .

Start a referral program.

Marketing by word of mouth requires minimum effort and is low-cost! Boost your sales by asking your clients to refer a friend to your travel business or to simply keep you in mind when someone mentions travel. Add an extra incentive with a referral program. Gift cards are a great way to reward clients for referrals.

Do a giveaway.

Giving out items with your travel agency’s information creates wide, visual exposure for your business. Think of low-cost giveaways that your clientele would enjoy and possibly use while traveling. We suggest visiting 4imprint to brainstorm ideas.

Advertise locally.

From bulletin ads to newspapers to pizza boxes, there are advertising opportunities everywhere. Putting your business name, logo, and contact information out publicly lets others know that your services are available and can boost your public relations image . Since some ideas will be more of an investment than others. Start small by putting an ad in the local school directory or your church bulletin and see if the response meets your expectations. 

Send direct mail to your clients.

Every day your clients come home to a mailbox full of bills, newspapers, and the occasional note from grandma. Add a little variety and a personal touch to your client communications by sending them something from their favorite travel agent! For special occasions like birthdays, holidays, anniversaries, or congratulations for a life event, consider hand-writing a card or letter.

Don’t forget to put a “travel” spin on your message.  For example, in an anniversary card add, “During these special times, couples often plan an anniversary trip, renewal of their vows, or just a romantic getaway as a celebration of their love. [YourAgencyName] will plan the perfect time for you and your spouse, so you can focus on each other. If I can be of any assistance to you, please contact me.”

The Engagement program through Travel Leaders Network is another great resource for low cost, professional looking, direct mail marketing.   

Plan a travel night.

By hosting a travel night, clients can learn more about a specific destination, tour or cruise. If you choose, you can even offer an exclusive booking incentive. Host this night in your home, event space, or restaurant depending on the number of attendees. Supplier BDMs are great resources to tap into when planning a travel night.

Keeping in contact with your clients is crucial to developing your business. When developing your marketing plan, keep an eye out for creative ideas that will attract your target audience. Be consistent with your timing, your message, and use the tools available to you through your host agency.   

Are you looking to be a successful travel agent ? KHM Travel Group’s travel agents have access to support for their independent business. Download our free guide by completing the form to the right or by calling 1-888-611-1220.

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Online Travel Agency Marketing Strategies For 2022

Mar 10, 2022 | Grow a travel business , Marketing , Scale a travel agency

Whether you’re an online travel agency owner or an independent travel agent, the success of your travel business depends very much on your ability to get clients in the (online) 🚪 door.  And when they do come to you, you need to know what to do to keep them coming back.  

With competition from other travel agents and book-it-yourself travel sites, it’s going to take strategy and commitment to a top-notch marketing plan to make your travel agency the one everyone wants to go to.  

“Cyndi, I’ve got this.  I’m just going to wing it on my marketing strategy.  How hard can it be?”   

If you’re thinking of “winging” your marketing strategy with random Facebook posts and YouTube videos…well, it’s not going to get you very far.  You’re much better off working with a proven industry vet to develop a true strategy for your online travel agency in 2022.  

To get you started, I have laid out what I think are the keys to marketing travel agencies in my latest 📽️ video, “ Online Travel Agency Marketing Strategies For 2022.”  You’re bound to find some new ideas for how you can grow your travel business in the video, so take notes!

When you have a successful online travel agency marketing strategy, you are bound to see 📈 growth.  They go hand in hand.  If you want a shortcut to that growth, don’t try to figure it all out on your own .  Take some advice from someone who has been where you are, and wants nothing more than to help you get to where you want to be.  

If you’re looking to take your travel business to the next level in 2022, then the Careers on Vacation Mastermind may be just right for you!  It’s the ultimate tool for travel professionals and travel agency owners.  

Find out all about it by clicking the button below.  You’re going to love it!  

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Grab the free toolkit: Top 10 Tools for Travel Agents

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That’s why we put together Cyndi’s Top 10 Tools for Travel Agents – to give you the tools you need to grow your client base and business!

Inside, you’ll find:

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Creating Your Travel Agency’s Digital Marketing Plan: 8 Best Practices

Laura Kloot

In the ever-evolving digital landscape, travel agencies face increasing competition in attracting online bookings and building customer relationships. An effective travel agency marketing plan tailored to your niche and target market is essential for maximizing your ROI. This article provides 8 updated tips and best practices for creating a successful marketing plan that resonates with customers and drives growth in the travel industry. Let’s go!

Personalize Your Website, Content, and Services

To stand out in the crowded travel market, personalization is key. Create a unique identity and image for your agency by offering personalized or niche services, interactive customer experiences, and customized recommendations based on individual preferences. Tailor your website design, content, and offerings to provide a personalized touch that resonates with your target audience.

Focus on High-Quality Content

Compelling content is the foundation of a successful travel agency website. Create informative, engaging, and visually appealing content that captivates your audience and drives traffic to your site. Incorporate storytelling, share personal travel experiences, provide destination guides, and offer insider tips. Invest in professional copywriting or try out generative AI writing tools to produce a regular stream of high-quality content that boosts site visits and encourages customer engagement.

Leverage User Reviews and Testimonials

Online reviews and testimonials are powerful tools for building trust and enhancing your agency’s reputation. Encourage satisfied customers to leave reviews on platforms like Google My Business, TripAdvisor, Yelp, and industry-specific review sites. Respond promptly to both positive and negative reviews, demonstrating your commitment to customer satisfaction and actively addressing concerns.

Optimize Your Website for User Experience

A visually appealing, user-friendly website is essential for converting visitors into customers. It is also essential for good SEO rankings . Ensure your website is responsive, optimized for mobile devices, and offers seamless navigation. Utilize intuitive booking interfaces, high-quality visuals, and captivating headlines to engage visitors and drive conversions. Incorporate customer reviews and testimonials into your website to showcase social proof and build trust.

Boost Your Social Media Presence

Focus on the platforms where your target audience spends their time, whether it be Facebook, Instagram, TikTok, Twitter, LinkedIn, or a combination of these. Stay updated with emerging platforms such as BeReal, Telegram, and Clubhouse. Leverage social media to connect with a broader audience, share engaging content, promote special offers, and interact with customers in real time. Influencer collaborations can also amplify your agency’s reach and credibility.

Focus on Mobile Marketing

As mobile usage continues to rise, optimizing your marketing efforts for mobile devices is critical. Develop a mobile-responsive website or create a dedicated mobile app for your travel agency. Mobile apps offer personalized experiences, loyalty programs, and push notifications, enhancing customer engagement and convenience. Prioritize mobile advertising, mobile-friendly emails, and mobile-specific promotions to reach and engage your mobile-savvy audience.

Harness the Power of Visuals

Visual content plays a crucial role in captivating and inspiring potential travelers. Utilize high-quality images, videos, and immersive virtual tours to showcase destinations, hotels, and experiences. Incorporate user-generated content by encouraging travelers to share their photos and videos, further enhancing your agency’s authenticity and social proof.

Set Goals, Track Metrics, and Adapt

Establish measurable goals for your marketing plan and regularly monitor KPIs to track progress. Analyze website analytics, social media engagement, conversion rates , and customer feedback to gain insights into what resonates with your audience. Use data-driven decision-making to adapt your marketing strategies, focusing on successful channels, content formats, and customer preferences.

With the rapid changes in online marketing, travel agencies must adapt their strategies to remain competitive. Stay agile, experiment with new trends, and continuously refine your strategies to attract, engage, and convert customers in the crowded and challenging travel industry.

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10 Successful Marketing Strategies for Travel Agencies

Table of Content

Utilize Social Media Platforms

Create compelling content, optimize website for customers and search engines, implement email marketing campaigns, collaborate with influencers and partners, offer irresistible deals and promotions, leverage user-generated content, enhance website user experience    , utilize online advertising  , analyze and adapt strategies.

The competition in the travel sector is increasing daily. With so many firms competing for clients, an effective travel agency marketing strategy is more than an option. This blog discusses proven methods as well as cutting-edge ideas that will help your agency stand out and sustainably expand your client base.

Let's dive into some powerful travel agency marketing ideas to get you started.

• Social Media Dominance: Social media channels now control the inspiration and planning phases for tourists who visit other countries. 72% of travelers use apps like Instagram and TikTok to select their destinations, and more than half use social media to contact hotels and travel companies before making reservations. 
• Effective Audience Engagement: Travel businesses may therefore effectively engage audiences where they already congregate online by implementing a strategic social media plan. 
• Content Strategy Essentials: The secret is continuously producing original, high-quality material that adheres to platform best practices, even after building your brand's profiles. Video, AR filters, and live streaming will be important engagement boosters on popular platforms this year, according to Sprout Social's 2023 study . Include these in your content strategy. 
• Content Marketing Impact: Speaking of content, a well-thought-out content marketing strategy supports your business throughout the purchasing process, from pre-booking inspiration to post-booking assistance, by continuously nurturing and inspiring tourists.  
• Content Asset Variety: Provide destination guides, insider information, virtual tours, travel tips, and other content assets based on themes to demonstrate your domain experience and address potential customers' inquiries.
• Case Study: Flight Centre's Strategy: Flight Centre shares useful guidebooks to help travelers plan affordable trips within budget. Additionally, they focus on creating blog posts with relevant keywords and engaging content to enhance their online visibility and attract potential customers.
• Multi-Platform Content Distribution: Content needs to be obtainable via various platforms - smoothly incorporate resources into your website, social networking accounts, emails, and advertisements. In addition to reinforcing fundamental brand messaging specific to each consumer touchpoint, this speeds up discovery.
• Website Optimization and Branding: A customer's interaction with your brand often begins with your website. A well-optimized website communicates brand distinction from rivals while providing a smooth user experience. 
• Optimizing Website Features: Important components are highlighted clearly, including calls to action to contact or join up, visually engaging material, responsive mobile design, and easy navigation.
• Enhancing Organic Visibility with SEO: Enhancing website visibility and traffic through SEO is crucial. This involves optimizing content with geo-specific keywords to address traveler queries, improving site speed, and optimizing formatting with headers and ALT tags. Long-term SEO efforts can boost domain authority and search engine rankings, attracting more relevant visitors.

A fact about customer views on slow websites is that nearly half of internet users expect a website to load in 2 seconds or less, and 40% will abandon a website if it takes more than 3 seconds to load.

• The Power of Email Marketing: Email marketing remains one of the most effective ways to engage directly and consistently with clients, outperforming other websites regarding reach and personalization. Its versatility allows for tailored messaging and targeted campaigns, driving higher conversion rates and promoting long-term customer relationships.
• Targeted Email Communication: Email allows for prompt, user-specific communication that is customized to their preferences. Divide up your subscriber base and provide each segment with relevant updates, such as offers for deal hunters, travel inspiration for adventurers, or customer gratitude materials for existing customers.
• Streamlining Processes and Boosting Subscribers: Automate processes such as email post-booking reviews and abandoned carts. To increase the size of your subscriber list, include sign-up bonuses like e-books or checklists.
• Measuring Campaign Effectiveness: To improve campaigns, and track open, click-through, and booking rates. With time, your agency can create relationships with customers for longer periods with a well-thought-out email marketing strategy.
• Leveraging Strategic Alliances: Establishing strategic alliances gives you access to the already-existing communities of other businesses, which can assist you grow faster.  
• Key Partnerships for Tourism Growth: Destination management firms, influencers, travel boards, and hotel brands are examples of relevant partners. This co-branding puts your products in front of prospective tourists in partner ecosystems.   
• Leveraging Influencer Marketing: Influencers facilitate genuine storytelling for focused outreach and establishing trust with specialized markets, such as honeymooners, families, and adventure travelers. Find influencers who share your expertise and have a large following, then reach out to them for sponsored campaigns, itinerary co-creations, or reviews. 
• Strategic Promotional Campaigns: Tactical promotions and incentive campaigns can attract new leads during seasonal peaks or lulls in travel demand cycles.
• Attractive Incentives for Leads: Offer percentage discounts or value adds like complimentary airport transfers, room upgrades, or activity vouchers. These special deals convey price transparency while letting leads experience your services first-hand.
• Creating Urgency with Flash Sales: Time-bound flash sales build urgency around an offering. Curate themed holiday packages or customer appreciation sales. Promote early bird savings to boost bookings.
• Harnessing User-Generated Content: User-generated content like photos, reviews, and stories - from satisfied past travelers - lends tremendous credibility to your brand in this era of experience-based marketing. 
• Encouraging Customer Reviews and Sharing : Enable customers to share reviews post-trip across channels like Facebook and Instagram easily. Repurposing visual content further expands organic reach. Tools like Photoslurp simplifies obtaining consent and rights to leverage UGC across owned media.

User-generated content is trusted by 85% of consumers, making it a powerful influencer in shaping brand perceptions and purchasing decisions.

• Maximizing User Experience for Repeat Engagement: Driving repeat engagement relies on an optimized user experience - converting first-time visitors to subscribers for retargeting.
• Enhancing Website Navigation and Presentation: Ensure navigation links are inbuilt, with complementary visuals to minimize bounce rates. Prominently highlight USPs like flexible cancellation policies alongside differentiators like niche expertise and personalization.
• Maximizing Call-to-Action Effectiveness: Optimized CTAs for email signups, brochure downloads, or booking inquiries make desired actions easier. 
• Strategic Paid Advertising: Paid advertising helps more travelers discover your brand amidst intensifying competition within search and social platforms. When used strategically to promote targeted offers or content, advertising expands your brand visibility and website traffic.
• Utilizing Google's Travel Ad Units: Google's travel-focused ad units like Hotel Ads efficiently showcase your differentiators to relevant customers actively planning vacations.  
• Implementing Retargeting Strategies: Retarget past site visitors with attractive deals to nudge them towards conversion. Allocate monthly budgets for testing campaigns across Google, Meta, and travel publisher networks.
• The Importance of Data-Driven Marketing: Marketing efforts today are all about continually optimizing marketing strategies using data intelligence.  Within the realm of digital marketing, data-driven insights are crucial for success.
• Measuring Campaign Success with KPIs: Establish clear campaign objectives and track KPIs around traffic, subscriptions, bookings, or customer retention to gauge effectiveness. 
• Analyzing Analytics Insights for Continuous Improvement: Review analytics insights relating to top landing pages, conversions by source, and high-traffic locations. Identify underperforming areas needing improvement or emerging opportunities for better resource allocation through ongoing analysis.
• Adapting to Technological Trends in Travel Marketing: Technology advancements will continue to shape travel marketing ideas as virtual reality platforms and connected devices proliferate, and marketing innovations leveraging these to drive bookings will abound. Online travel agencies must stay updated on travel industry trends and constantly refine strategies to remain competitive.
• Blueprint for Maximizing Online Marketing ROI: Hopefully, this detailed dissection provides a blueprint for maximizing the ROI of your online marketing efforts while future-proofing your agency for sustainable growth.

This detailed breakdown provides actionable insights to help your travel agency thrive in today's competitive market. Implement these strategies, encourage satisfied customers to spread the word, adapt to travel industry trends, and watch your business soar to new heights! 

Stay ahead of the curve by analyzing data and refining your travel agency marketing strategies for maximum impact.

Emily Thompson

Digital Marketing Consultant

Emily Thompson is a seasoned professional in the digital marketing realm, currently lending her expertise at LabsMedia a leading white label partner for digital agencies. With a wealth of experience in crafting bespoke solutions for clients, Emily specializes in navigating the ever-evolving landscape of online marketing. Her commitment to staying abreast of industry trends and delivering results-driven strategies makes her a trusted advisor in the field. She has been featured on Forbes, Entrepreneur, and Social Media Today showcasing her thought leadership and contributing valuable perspectives to the industry. As an accomplished author, she shares her insights through thought-provoking content, offering valuable perspectives to both peers and clients alike.

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Effective Ways of Advertising Travel Agency in 2024

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8 Digital Marketing Strategies for Travel and Tour Agencies

If you own a travel agency or business based on tours and travel industry , you need to have a solid marketing plan to thrive. The modern travel industry is extremely competitive, so without a thorough strategy you may fall behind the competition. In this article, we uncover some of the basics of how to market your travel agency and use digital marketing for travel industry businesses. We will share a wealth of marketing ideas for travel-based businesses and help you benefit from travel agency promotion ideas. 

Here are some tips for digital marketing strategy for travel agency businesses:

Content Marketing 

All content  you create for your business should add value to the reader. Offer advice, ideas, or inspire users and make them read more and come back to your page. A good content strategy should not only offer information but create a bond with your audience. Any written/video/podcast content you create should resonate with consumer needs of your readers.

Here is a bunch of ideas on how to find out what you can write about:

• Conducting user surveys will help you understand your audience and their immediate travel needs. 
• Analyzing your most frequently asked questions is a good starting point in creating blog posts that will keep users staying on your site longer and coming  back. 
• Using keyword research tools will show you the most frequently browsed queries connected to your business. Using those keywords will help potential customers find you more easily.

SEO (Search Engine Optimization)

SEO is the core digital marketing strategy for travel agencies. It optimizes your website and content with the right keywords so your travel brand shows up prominently in local search results. This is a win-win approach while it boosts your website's visibility and attracts more visitors and your potential customers who are actively browsing for travel services and tours like yours. By consistently ranking high in search results, you establish your agency as a trustworthy source for travelers and upgrade the brand’s  online visibility and credibility.

Looking for assistance in discovering the most effective keywords for your SEO strategy? Explore this article .

Search Engine Marketing (SEM)

Search Engine Marketing (SEM)   is slightly different from SEO because it is about paying for top positions in search engine result pages (SERPs). Platforms like Bing, Google, and Yahoo provide various options to create paid advertising campaigns tailored to travel business. If you're seeking highly targeted results and want to avoid the lengthy process of organic SEO, SEM is your best bet. The SEM alternative will quickly boost your visibility by ranking higher for new keywords and giving your business a brand-new start. With SEM, you pay for each click your link gets, which is quite fair in terms of marketing budget optimization .

72% of individuals who initiate a local search end up visiting a physical store or location as a direct outcome of that search.

Overall, SEO   is about focusing on a worldwide audience to achieve top search engine results. In its turn, local SEO helps you optimize your page to reach a hyper-specific and local audience. This marketing strategy for travel agency businesses is a great solution if you have a brick-and-mortar outlet and want to attract more local customers to visit your physical office. The strategy assumes using local keywords and placing data from your region on your webpage to target users who are seeking a travel agency in their area. You’ll also make your travel business far more visible on Google Maps.

Paid ads are an online marketing for travel agency business strategy that works like SEM. PPC advertising is displayed on other pages in your niche by Google or through social media. You can set up PPC campaigns for your travel agency with a persuasive  sales copy to direct prospective customers back to your page and hook them to order in the tours they’ve been looking for. Paid ads come as a scalable strategy that depletes your budget whenever someone clicks on your link. The strategy l involves a permanent  monitoring to ensure you are targeting the right users and pursuing an effective sales funnel consistent with your strategic marketing goals. 

To learn more, read our article about the benefits of paid ads for travel companies.

Email Marketing

Email marketing works like a content marketing campaign. The strategy heavily relies  on building an email list of your current clients and prospective clients . Here, you will  need to create promotions to gather emails from users online and send out useful email content to a mass list as part of your travel agency promotion ideas. Creating a successful email list can take some time, though once you have a list of clients and prospective clients interested in your valuable travel tips or promotions on new tours, you’ll get rewarded with a high degree of converted sales and visits to your website from your email links. 

We offer some ideas for your email marketing strategy in this article . 

Review Management 

All travel companies  depend on reviews and your travel agency is no different. Asking each of your clients to leave a review on your service with a website like Yelp or Google Business reviews will come as a huge help in establishing trust with your prospects. A large number of your prospective clients will look for reviews or testimonials from your past clients and this is an organic and authentic form of marketing that has a significant impact on your business. That’s why it’s important to pay close attention to search engine reputation management .

Video Marketing

Creating high-converting video content is an excellent way to reach out to prospective clients on platforms like YouTube, TikTok, and Instagram. Digital marketing for the travel sector is changing and posting a video from your tour or hotels featured by your company can have a huge impact on someone who is scrolling through videos or is looking  forward to spending a vacation. Video marketing can take work and coordination with the travel companies you work for, but it's a huge help with visual representation of  what your customers can get. This is also about reaching out to prospective customers on new platforms.

If you have trouble with establishing a quality marketing strategy for your travel agency, working with a digital marketing agency will give you a boost over the competition. Working with professional marketers will ensure you have high-converting advertising and the best digital marketing strategies to skyrocket your business.

Content Marketing Manager at Promodo

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Travel Agency Marketing Ideas (and 3 Tools to Help You Get Started!)

Learn why it’s important to market your travel company on social media, different techniques to market effectively, and our favorite tools to market on social media.

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Increased brand awareness, building trust, testimonials from clients, enhanced customer engagement and communication, cost-effective promotion, news and events, email marketing, ugc content, travel tips, flick’s ai social media marketing assistant.

Why is it important to market your travel company?

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Travel Agency Marketing (11 Proven strategies & Tips)

Travel Agency marketing is something that I’m passionate about, and I’m pretty good at it too. It’s also how I really started in marketing in 2009, working on my mom’s niche travel agencies.

In this guide, I’m going to explain some tactics I use. I hope you can implement some of the ideas below.

Have a Unique Selling Proposition (USP)

• Find what works

Links and PR

Social media, social advertising.

• Set up a website
• List yourself in all the local directories

Customer Relationship Software

Word of mouth, search engine marketing.

It wasn’t easy to start; I had to learn quite a lot and didn’t have someone to really help me, and the internet was very different back then. But I practised, learned, and tested. I grew to love it. It’s kinda why Travel Tractions Marketing was born 🙂

This guide details how I helped my mom to market her sites 10 years ago and what I do to market my own and client sites today.

My mom had one main business called Webtours, and then she decided to make niche websites for each service offering.

I thought this very silly at the time, but little did I know this was one of the smartest things we did.

It enabled me to learn much quicker than normal (because she had 3+ sites – I could test, try and dabble).

Not only did it allow me to test, but the agency position was also so niche; it gave access to different markets and appeared as a “specialist”.

Becoming or positioning herself as the “specialist” was a no-brainer and her niche agencies grew so much faster (in traffic and clients) than the general brand.

In this article, you will get:

• The best way to stand out
• Travel marketing ideas
• A travel marketing plan
• Travel agency ad examples

And leave a marketing ninja, not really. But you will be wiser. 😉

Marketing for Travel Agents Tips

Know where you differentiate and sell that. This could be customer service, affordability, quality, or speed. Anything that sets you even more apart.

I know it seems like laser focus, but sometimes that’s key. Especially with data-based digital marketing today. If you can zero down on your perfect customer, your cost of Return On Marketing Investment is much lower.

Find What Works

Different things worked for different businesses. Bridal conferences worked well for honeymooners while ranking for school holiday specials worked for the beach holiday agency website. Ranking for “all-inclusive ski holidays” worked great for selling Club Med ski holidays.

When you find out what channel, gap or method of marketing works for you, double down on it! But don’t give up on the other channels – consistency is key.

When she first started her business, it was general travel, but when she specialised, things really took off. Being known as an expert and having more experience/knowledge sets you apart from most of the competition.

Travel Agency Advertising Ideas

There are many methods to market your travel agency. below you will find the ones that actually worked.

Search Engine traffic accounts for 68% of the traffic , and COVID has drastically changed how consumers spend money online. So if you are not investing more than 50% of your marketing budget into SEO, you are doing yourself a disservice.

SEO does involve many different aspects that assist other channels

Creating long-tail content is KEY to surviving in the travel industry!

Google your area and “hotel” or “tour” it’s probably taken up by one of the big 5 behemoth sites like Viator, GetYourGuide, Booking, Agoda, Trip Advisor or some other monster…. You might find your site/page somewhere on the bottom or maybe on the next page, but no one will know because no one goes to the second page of Google.

By creating content that is more long tail and niche, like “best family resorts in Europe for a ski holiday”, you’ll find a lot of blogs and sites that you compete with, and beat.

My calculations for an average ski holiday for an average family (4 people) costs start at 10k USD. Sell one holiday from this piece of content, and you’ve paid for it 3 times over. The best part? It stays on top of Google until someone outranks you. Another win, you can use this content for social over and over again.

Content is king. Even 10 years ago, when backlinks were the bee’s knees in SEO, I got the majority of my wins/leads, if not all, by great content.

Invest in SEO. Ok, I’m biased here, but I wasn’t taught SEO in my marketing degree, but it isn’t rocket science to figure out where most of our enquiries and new customers were coming from. That’s why I specialised.

Links (other websites linking to your website) is one of the top 3 ranking factors. A few years ago, it was undoubtedly the number one ranking factor.

Links serve two purposes:

#1 They help you get higher in Search Engines.

#2 If you get a link in a good publication to the right audience, you could get referral traffic and maybe a booking.

So do what you can to acquire publicity, exposure and links as much as you can.

It’s important to build credibility, especially in the travel market, so building a brand and appearing to be a trustable business is key here. If you don’t, you will lose many customers.

Putting money behind average campaigns is how I see most business owners lose faith in online marketing.

Use your social media to remind and be top of mind.

Set up your social media so that you are continuously in your PROSPECTIVE clients’ faces as often as you can. It is important that you spend money only on people who have shown interest in your business.

My view (and many others since Apple gave less targeting data to Facebook ) is that social is a branding tool more than anything else, and only when you drill down into your customer insights and have amazing targeting.  During the Cambridge Analytica scandal they also limited some targeting (like targeting people who recently got engaged with honeymoon ads).

But if you can get in front of your potential clients at the right time, this is gold. But branding, attention, and social proof has the ability to convert customers and keep you top of mind.

Touchpoints and a well-created email funnel is one of the most powerful items in your arsenal.

A monthly newsletter goes a long way but keeping in touch with your customers is key to this. Again, consistency wins here.

Travel Agent Marketing Plan

This is how I had to market a website in 2020+ It includes small steps on creating different avenues for getting customers and then tracking them and managing your leads effectively.

Set Up a Website

This can be done on almost any platform, and I will always recommend for hundreds of reasons I won’t list here. If you are going to spend money on a website, you might as well make it SEO friendly and hire a professional before you make it live. I see sooooo many businesses make this mistake, so please get an external SEO to check out your development agencies website.

List Yourself in All the Local Directories

Once you have a website or somewhere to direct your potential customers, you need to start listing with all the directories in your local area and online. To be honest, you won’t get many leads from here, if any, but if you could rank in your area, it would be the easiest route to go from the start.

Attend Conferences

It’s important to build connections. I know in the 2020s, even passed COVID days, trade shows and conferences are a great way to make connections and learn about new developments in the industry,

Often the main pages of the website are not targeting long tail keywords. Your blog is where you get to write about the “best family resorts in Europe for a ski holiday” and many, many, many other opportunities. This also feeds into your social media and media strategy if done correctly.

I think this is really a place where businesses can excel. Make sure that you are pixeling all users (tracking who they are) that come to your site and marketing to them effectively.

If you have a CRM system, you will know their past consumer history and will appear more as a friend than some stranger off the street. Also, if tied in with email is gold in the holiday season.

How to Promote Your Travel Agency

There are various ways to promote your agency, and some work better than others. You can often ask your clients how they found you and then double down on that channel. All I know is that customer service and delivering what you promised is the best way to promote yourself, but below are some of the best ways that can be amplified.

Word of mouth or friends’ referrals is still the best way to get new customers – this is INCREDIBLY difficult when you are just starting out. So let any and everyone know what you are starting.

Have great service, I’m in the online game, but word of mouth is still one of the best ways to ensure your agency has some longevity increase your marketing falls flat.

Send an email to your friends. Nothing like a personalised email to a friend letting them know what offers you could have and if they would be interested. Try capturing emails on your website, an email list is an extremely powerful thing.

Don’t just start it and then invite all your friends to like the page – if you do this often enough; it’s one way to reduce your Facebook friends without unfriending anyone.

Write about offers and news, and try to write about evergreen topics with SEO in mind.

Make specials for particular times of year like school holidays, Christmas, New Year, and Easter. Promote those holiday times the most and try to have a special running.

There are two disciplines here: SEO (Search Engine Optimization) advertising, often called organic, or PPC (Pay Per Click) advertising, often called paid ads.

It is imperative that when someone is searching for you, your business, or the problem your business solves, they find you! If not perhaps the most important thing.

SEO is more long-term. It’s an investment to be placed higher in Google or search engines naturally – think about it as buying a house (website) on Google pages; it takes a lot of time but is there for a very, very long time if done correctly.

I hope these ideas and plans help you with your marketing, and if you ever fall a little flat or are struggling to get real traction, give us a try . It’s what I’ve done for a decade, and we’d love to save you time.

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20 Powerful Marketing Ideas For Your Travel Agency

• Post author By varun
• Post date October 10, 2022

Discover 20 best powerful and proven travel agency advertising ideas to scale your travel business and provide it with the necessary boost

When it comes to running a travel agency, becoming the best in today’s market is no easy thing. Apart from a solid business plan, various other things must work effectively. One such thing is your agency’s marketing. While successful advertising for travel agency can take your business to new heights, any small wrong step can also lead to its downfall. However, worry not, as there are several creative travel agency advertising ideas that can keep your business going. 

Today’s market is indeed quite competitive and always changing in nature. But such travel agency advertising ideas can ensure that you always stay on top of every upcoming challenge. Through this article, we are going to cover such travel agency marketing ideas for your travel agency. 

20 Powerful Travel Agency Advertising Ideas

1. understanding the market and target audience.

As a travel agency owner, it’s important for you to have an image in your head of the dream audience. Moreover, questions like ‘who is my audience,’ ‘what’s their favourite destination,’ and ‘what’s their preference while booking tickets’ should be clear from the first day. Exploring answers to such questions will not only define your market but also sharpen the image of your perfect travel and target audience. 

2. Monthly Emails and Creative Newsletters

A small yet creative newsletter for your audience can be one of the best travel agency advertising ideas for your business. Such monthly or weekly emails can keep your audience engaged with your content and are the best way of communicating with customers regularly. Through such emails, your travel agency can easily pitch about upcoming trips, special discount offers, frequent giveaways, etc. 

3. Diversifying Your Social Media Posts

Social media platforms such as Instagram and Facebook aren’t the new marketing tools for any business. However, by publishing your content in different formats, your travel agency can truly leverage the full potential of social media platforms. Apart from posting consistently, make sure to post eye-catching short videos on platforms like Instagram, Pinterest, and YouTube. Sharing common itineraries and trip guides on social media is one of the most famous travel agency advertising ideas.

4. Immerse Your Business in YouTube

Travel vlogs are some of the most popular and searched content on YouTube’s platform. And as a travel agency, your business can easily capitalise on such opportunities by posting regular travel vlogs. The platform’s endless potential isn’t hidden from anyone. Through its data, travel agencies can easily find their audience’s favourite destinations or emerging trip plans and convert this information into potential sales. Moreover, YouTube is one of the best platforms for advertising for travel agencies.  

5. Local Advertisement and Business SEO

Indeed, the recent digitalisation has made 90% of the audience go on the Internet, but traditional marketing is still one of the most creative travel agency advertising ideas . From putting on those giant billboards to publishing your latest discount offers on pizza boxes or pamphlets, all such ideas can easily boost your sales revenues. In addition, such traditional marketing campaigns can also help improve your travel agency’s public relations image. 

6. Budget-Oriented Pricings

As a traveller, the first and most important thing is to find the right pricing plan for the upcoming trip. Hence, for any travel agency, it becomes crucial to compete with other travel agencies by pricing standards. Although such adaptations aren’t possible for luxury or business-class segments, offering budget-friendly pricing plans for ordinary trips can become one of the most successful travel agency advertising ideas.

7. Keeping an Eye on Competitors

While focusing on advertising for a travel agency, it’s equally crucial to keep monitoring your competitors’ progress as well. For instance, if one of your competitor travel agencies is performing quite well in the market, check what’s making their services so popular. Moreover, while comparing with others, you can easily run a SWOT analysis as well that can determine the strength, weaknesses, opportunities, and threats to your travel agency. 

8. Partnering with Local Established Businesses

Business partnerships are among the most common yet powerful travel agency advertising ideas . Let’s suppose a ‘Trek to the Himalayas’ is one of your agency’s best-selling tour packages. In such cases, partnering with local restaurants, cafes, or lounges that fall en route can offer sustainable growth to your business. Moreover, through such partnerships, both parties can easily promote each other and help increase each other’s revenues. 

9. Optimising Your Website and Its Content

Other important travel agency advertising ideas include regularly optimising your website and its existing content. An attractive web layout with easy navigation and eye-catching features can easily grab your audience’s attention. Moreover, it’s always necessary for any business to update its content regularly and ensure it doesn’t involve any copyright infringement. Remember, every photo or video posted on your travel website should relate to your visitor’s past or upcoming journey experience. 

10. Investing in Content Marketing

Having some content on your website and distributing your website’s content smartly are two different things. While working on your travel agency advertising ideas , it’s necessary first to create a blueprint of your content marketing strategy. For instance, make sure each and every published blog targets a specific set of audiences from the sales funnel. Moreover, while it’s good to have your content carry that spark, make sure it does not sound overly promotional. 

11. Keeping Up With SEO

While a smart content strategy can keep your website’s SEO going, there are a few more aspects to it that might require extra attention. Besides getting backlinks or finding keywords, the standards of search engines also include many technical aspects. Moreover, platforms like Google Search Console, Google Analytics, etc., can easily determine your technical SEO performance.

In addition, such platforms can also detect errors, wrong page redirections, irrelevant meta tags, etc. SEO might not seem like a big step that adds to your company but it really is one of most favoured travel agency advertising ideas that people often highly consider.

Recommended Read: Guided Steps on How to Create a Travel Website

12. Customer Service Through Social Media

Customer retention is the key to success for any travel agency or other business. Additionally, customer services are also one of the best travel agency advertising ideas. Further, it’s common for travel agencies to receive some negative feedback on such platforms. However, as a travel agency, it’s important for you to have a customer executive or PR specialist who can instantly deal with such feedback. The faster a resolution is given from your end, the better your public relations image becomes. At the same time, you can also use positive comments to promote your services. 

13. Educate Your Audience Through Hacks and Guides

It’s pretty obvious that most of your audience members are going to be travel enthusiasts. Even many other people who aren’t your followers/subscribers are always searching for general travel hacks or guides. Hence, creating detailed guides and standard itineraries or sharing common travel hacks can easily attract more traffic. Such travel agency advertising ideas can help your customer engagement and connect your business to new potential customers.

14. Equal Importance to Web Advertisements for Your Travel Agency Advertising Ideas

Apart from advertising your services on different social media platforms, don’t forget to utilise web adverts as well. With an intelligently written and well-placed Google Search Ad, your travel agency can start attracting the right audience in no time. In fact, among all travel agency advertising ideas , web advertisements are perhaps the most successful ways to promote your business.

15. Destination-Based Promotions is Among Strategic Travel Agency Advertising Ideas

When working on travel agency advertising ideas , it’s pretty natural for a travel agency to focus more on its services. However, remember that your audience wants to learn more about their next destination rather than your services. Hence, ensure that your advertisements aren’t only promoting your services but also the destination itinerary, its hidden gems, cafeterias, possible activities, etc. 

16. Cover Extra Mile For Your Customers

When an organisation pushes off its limits for customer care, it ultimately improves its public relations image greatly. Such travel agency advertising ideas can include plugging extra services like car rentals, spa or massage facilities, and additional places to visit when the customer is already onboard. 

17. Exclusive Deals, Discount Offers & Loyalty Programs

To take care of your existing or loyal customers, you can start offering exclusive deals or discount codes as part of your travel agency advertising ideas . Moreover, you can also add time limits or other specific conditions that force your customers to take action as early as possible. Apart from this, you can also offer additional perks or benefits to some of your oldest customers for becoming members of your agency’s loyalty program. 

18. Dedicated Landing Pages for Target Deals 

Another of the amazing travel agency advertising ideas is to create a dedicated landing page for your destination deals and offers. Further, while writing content for them, focus on the keywords that people use to find these deals. Doing so will help the robots to find your page easily and rank your content higher. Additionally, on the page, you can also add product ratings, a booking interface, calendars, and more. 

19. Partner with Metasearch Engine

Next in the list of travel agency advertising ideas is partnering with a metasearch engine. Finding a metasearch engine as your partner is going to be a significant step toward getting your services more visible. Metasearch partners such as TripAdvisor, Trivago, Kayak, and more are going to help your agency stand out from the rest. It creates a strong distribution channel, specifically if what you offer is more focused on price differentiation. Typically metasearch helps people to find numerous deals with the same niche that they can compare just on one page. 

20. Start a Referral Program

Lastly, marketing by word of mouth is also among the most successful travel agency advertising ideas because that demands less effort and is cost-friendly. You can boost their sales by asking your clients to refer to their friends about your travel business or simply mention you when there’s a talk about travel. Additionally, offer an incentive along with your referral program. For instance, you can add a gift voucher for every successful referral. 

Your audience is continuously seeking the latest and most relevant news about the destinations that fascinate them. So, the more you deliver targeted content to them, the more they will look for your guidance. Check out Pathfndr to learn how to further expand your online travel business. 

Recommended Read:

• How Do Travel Agents Get Paid?
• How Technology Is Shaping The Future Of Travel – Trends, Facts & Examples
• 9 Best Ways To Sell Travel Packages and Earn More Commission
• Top 15 Reasons Why Travel Agents Should Invest in a Website

Marketing for Travel Agencies: Understanding and Surviving in the Online Travel Industry

• 16 min read
• Business ,   Travel
• 23 Dec, 2019
• No comments Share

Understanding the travel agency market

• Leading players holding the market. Booking Holdings with its 41 percent share and Expedia with about 32 percent are dominating the online travel agencies market. And their shares keep growing. So, for travel agencies, it’s difficult to stay afloat without a specific niche.
• Distrust. People tend to be skeptical and even suspicious in arranging their trips. They would rather follow word of mouth, go to their old, time-tested local travel agent, or stick to larger players, even if they are not totally satisfied. So, new travel agencies have to work hard to break through the wall of mistrust.
• Invisibility. Unless a travel provider puts a lot of effort and resources into promotion, it risks staying unnoticed. Here, the choice of distribution channel plays a decisive role.

This ad, published in National Geographic by Econo-Travel hotels, dates back to 1978

It will take days for a regular traveler to create such a complex itinerary, Eightydays cuts this to minutes

Investigate and define your market and target audience

Skift, Experiential Traveler Survey , 2019

Analyze your competitors

Establish your partnerships with service providers, define your pricing strategy, determine the right distribution and promotion channels, metasearch engine.

• You can manually check prices and manually change markups.
• You can use automated dashboards to track your performance and then manually change markups.
• The most advanced scenario is to create an automated commission engine that will keep all your markup rules and will be adjusting your margin on the go, reacting to competitor results.

Prestigia, a small OTA with about 200 thousand monthly visitors, wins on Kayak with this hotel deal as it targets boutique accommodation

Search engine

Orbitz has dedicated landing pages for hundreds of their deals and packs them with all useful information that a traveler may need: a booking widget, selected fares, basic information, and even short copy describing the trip

• Internal activities to meet technical standards of search engines. These usually include installing tools like Google Console and Google Analytics, working with meta tags, reviewing a website for the right page redirection, code errors, and others.
• External activities usually include working with keywords, texts in general, and acquiring backlinks from other websites.

Email marketing

One of the great examples of submitting discounts was Kimpton Hotels and Restaurants. The discounts promoted the unpopular post-Christmas holiday season

As you can see, there are both wallet-friendly and luxurious destinations and tour packages

Web adverts

Video blogging and other social media, final recommendations.

10 Effective Travel Agency Marketing Ideas to Generate Profit This Pandemic

When most countries have shut their borders during this pandemic, what hope is left for people working in the travel agency marketing team to generate profit once they finally open? Indeed, this is a major concern for the tourism industry and other businesses dealing with guests accommodation and even livelihood for locals. The pandemic has changed our lifestyle. Thus, many businesses are coping with the new normal and strictly following minimum health protocols to survive. Now, what are the effective travel agency marketing ideas that will help you get back to business ? Here at Strikingly, we love sharing ideas on how we can help our users monetize their online space and build a strong brand and marketing strategy for their business. We have sorted these ten travel agency marketing ideas to gear you up once the tourism industry opens in public. For sure you want to make up for your loss, that is why we will share with you some tips on how to market your travel agency.

Effective Travel Agency Marketing Ideas to Increase Profit This Pandemic

• Know Your Travellers Better and Deeper
• Gear Up to Optimize Your Website
• Collaborate With Local Businesses
• Use the Power of Social Media Platforms
• Create Great Blog Content
• Send Out Email Newsletters
• Offer Quality Services
• Collect Good Reviews and Recommendations
• Conduct Virtual Tours
• Observe and Follow Health Protocols

1. Know Your Travellers Better and Deeper

There is nothing like knowing who your target customers are. If you have properly researched their traveling whims, it would be easier to execute the effective travel agency marketing plan that you have in mind. Personalized services make them feel well-accommodated and special. Nevertheless, a general approach to your customers might end up frustrating. It is crucial that as a travel agency marketing specialist, you are aware of the likes and dislikes of many travelers. Providing the highest level of customer service can serve the best experience to your customers. Thus, giving your business an opportunity to generate sales even in this pandemic.

2. Gear Up to Optimize Your Website

During this pandemic, your website serves as your powerful space online. When many physical offices are closed, website building is one of the perfect travel agency marketing ideas . It does not only open doors for limitless possibilities when it comes to bringing more sales, but you can build a strong brand at the same time. There is a domino effect when you optimize your website. Speaking of optimization, here at Strikingly, we care about building you a powerful platform to engage customers, secure their information, provide eye-candy web designs to make them stay longer and make them want to book a trip. Always put your customer first when you build a website. We have the best features and tools to help you gain more profit online. Having the best travel agency marketing ideas should be backed up with quality and affordable web services. You can create an account with us now or start a 14-day trial for free.

Image taken from Winemakers Loft website

3. Collaborate With Local Businesses

Many effective travel agency marketing ideas need to be supported with either your company resources or finance, but collaborating with local businesses is ultimately free. In most cases, all you have to do is to communicate with them and make an arrangement. Because you are helping one another to run your business, it only makes sense that you venture into nothing but collaboration. Advertising for travel agency at a local souvenir shop or restaurant can help pull the strings to help you get more customers. Likewise, featuring a local hotel or an authentic restaurant can make these businesses a part of a tourist’s go-to list once they reach the destination.

4. Use the Power of Social Media Platforms

Nowadays, almost everything happens on social media. That is why it is the best place to deal with travel agency marketing strategies that can increase your audience and help you get more bookings. You can link your social media on your website and share feeds that trigger your followers to check out the latest travel destinations. Also, here at Strikingly, you can add a live chat feature that can be easily connected to Messenger, where you engage with your customers in real-time. Organize your feeds and messages all in one place. Since many people use social media as the best place to hang out and get good recommendations from their friends, you should include this effective travel agency marketing strategy on your list.

5. Create Great Blog Content

Content marketing is still one of the top travel agency marketing ideas. Create a great blog for your audience to read and discover. Your content should speak about the best places they can go to, the popular tourist spots, and make sure you portray quality service while you take them to their dream destination. Blog content can open up the brightest opportunity for your travel agency. You can work with bloggers to write about the story behind successful adventures. This way, you can attract more readers who will turn out as your future customers.

6. Send Out Email Newsletters

Newsletters are such an ideal way of advertising for travel agency. People may not seem to check on their emails, but who knows? You can throw out a single chance, and still, it is a chance for your business to generate profit even in a pandemic. While most people stay home, they have no reason to miss your email about travel updates and announcements. Many people are concerned about domestic and international flights, so email is the best way to communicate with corporate staff, avid travelers, and tourists. A custom form can help your website to get subscribers for a newsletter. Maximize your online space and keep in touch with your customers.

7. Offer Quality Services

Excellent customer service experience is key to your travel agency marketing goals. Providing personalized services make your customers feel that they are entirely welcome and special. Make your brand known by word of mouth. It is the most powerful way of advertising for travel agency business. Moreover, a quality service promotes your business to a special spot in your customer’s heart. Thus, the next time they plan for a trip, you are the first to call on the list. Many businesses can offer quality services. That is why you need to think of a unique concept to make them feel good while you take care of everything about the trip. Make it hassle-free.

8. Collect Good Reviews and Recommendations

Alright, this part is connected to providing quality services. How can you get good reviews and recommendations if your services suck? Think about this, in running your business, you have to understand the domino effect of each travel agency marketing plan you have in mind. You can get 100% positive reviews and recommendations if you’re doing a great job. Then, don’t forget to make it visible on your website or social media page. Wow your customers by word of mouth instead of you telling them a lot about your business whereabouts.

9. Conduct Virtual Tours

This is a bonus tip and very timely as well. Now is the perfect time to showcase beautiful places that people used to visit before the pandemic. Entice your customers with a breath-taking and panoramic view of the mountains, cities, and famous landmarks in different countries. This way, you give them cool ideas about what to write down on their bucket list once travel restrictions are lifted. Oop! Don’t just show them video footage about these great places to go to; you can create a paid subscription or membership to monetize the virtual tours you conduct online.

Image taken from Chillout website

10. Observe and Follow Health Protocols

Since this is everyone’s primary concern, make sure you follow health protocols to keep your customers safe. Get updated with the latest travel restrictions or rules that each country is implementing. Prioritize safety above all because it is more important than generating money. What good are great earnings if your business closes permanently, right?

Many businesses are indeed struggling right now, especially the travel agency industry. However, there is no small or big idea if you have the perseverance to take your business to the next level. These travel agency marketing ideas we shared with you are your guide to open up new opportunities. The new normal should not hinder but should open an opportunity to take people to their dream destination while following health and safety protocols. Many travel agency marketing teams are searching for alternative ways to run their business despite travel restrictions. You, too, can develop strategies that will help your travel agency generate profit during the pandemic. We hope to see you apply these ideas we’ve shared, so head on to our homepage to start your journey to success!

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10 Promotion Strategies for the Travel and Tourism Industry that Actually Work

Almost every industry is (still!) going through tough times since the pandemic outbreak back in 2020. Some of them, though, have been affected by coronavirus far more than the others – and the travel industry is definitely one of them. Canceled trips, canceled flights, confused guests and hosts alike, countless restrictions, and the overall uncertainty of what’s coming next – all this have brought the industry to the brink of collapse.

Thankfully, most travel and tourism businesses decided to fight against the odds, and work their way through the pandemic. As of summer 2022, there are signs of coming back to (normal) life. Nobody knows, though, what autumn will bring and convincing consumers to plan their trips is far more difficult now than it ever was. That’s why clever marketing and promotion strategies seem to be the keys for the industry to get back on its feet.

Marketing for the travel and tourism industries in 2022

The pandemic isn’t the only problem the travel and tourism industry has faced lately. The economy (for example in Europe) forces people to think twice before going on costly vacations abroad. The competition is stiff as ever, and there’s still a need to maintain a healthy balance between costs and earnings. There’s no point in pumping thousands of dollars into marketing strategies if they won’t bring enough ROI. That’s why it’s crucial to select the next promotion strategy for your business carefully.

Here are some notable travel marketing trends are worth mentioning:

• TikTok marketing – this social video platform became a powerful marketing tool for those skilful enough to unlock its potential. Often referred to as a platform for children and youth (and dismissed for being such), TikTok hosts 1 billion active users. It’s a value that shouldn’t be ignored.
• Social media marketing – the dominance of TikTok does not mean that other social media platforms are doomed in marketing. Instagram, Facebook, and even LinkedIn – all those media have their place and are still valid marketing platforms. The key is – as always – targeting the right audience.
• Influencer marketing – staying in the social media area: engaging celebrities and influencers in your marketing activities is an idea worth thinking of. Of course, the influencer with a 250K Instagram profile won’t bring thousands of customers directly to your company, but the recognizability should definitely help.

What about some travel marketing trends for 2022?

• Flexibility is a key – though low prices are still important, customers are eager to find offers that enable them to get a full refund or change bookings if necessary.
• Long-term rentals – in times of remote work, more people want to try living in new places for a more extended period. So-called workations have become more popular than ever, and people expect special deals for long-term rentals.
• Geofencing – looking for attractions near the place of living has become a thing during the pandemic. People are forced to put off their travel plans until somewhere in the future, turned to what their area has to offer. With geofencing , local attractions, such as restaurants, museums, go-karting tracks, escape rooms or laser tag places, became open for people searching for “[something] near me” which, apparently, grew popular in recent years.

Enough of those trends – you’re here for the list, so here it is! 10 promotional strategies for the travel and tourism industry that actually work – they have been launched and tested by companies we know. There’s no room for hypotheses. Below you’ll find nothing but real-life examples – get ready to get inspired!

Gamecity Zoetermeer

Promotion types used: discount coupons, gift cards, giveaways.

Gamecity GoKarting Zoetermeer is a place of fun games and entertainment for people looking to do something more active and demanding than watching VOD at home or going to the cinema. Gamecity offers go-karting, laser tag, minigolf and an innovative, competitive escape room-like experience called Prison Island.

1. Social media giveaways

Pursuing the newest trends, Gamecity launched a few social media profiles, such as Instagram or TikTok (their most popular video has been watched more than 40K times!). They use TikTok not only for sharing funny, short videos but also to run giveaways for their engaged followers, thus increasing company recognizability and gaining new followers (as well as potential customers):

Online contests are usually a very effective way to raise awareness of newly-created brands. Still, nothing stands in your way if you want to organize a sweepstake every now and then to promote your already established brand.

‍ In short: a well-performed online giveaway should not only bring some attention to your company but it might also result in a significant followers increase. Each of them can become your next valuable customer!

2. Discount coupons

People who don’t order any service without typing “[name of the company] discount coupon” in Google Search won’t be disappointed, as Gamecity Gokarting issues discount coupons every once in a while. A nice 20% discount for go-karting should be enough to convince the unconvinced and create the opportunity for them to try new things while traveling or just hanging out with friends.

Discount coupons are the salt of promotion strategies for the tourism and travel industry – it’s always nice knowing that the attraction you were already willing to experience is a bit cheaper than expected. However, from a business perspective, too big of a discount can be deceptive, as people could try it once and then never come back due to the feeling that the service should be cheaper than it is. That’s why companies usually launch 10-20% discounts.

‍ In short: The most significant advantage of the discount coupon promotional strategy is that it’s not very demanding to launch and maintain such a promotion. And with a proper tool, such as the Voucherify, issuing coupons is approachable and developer-friendly.

Promotion types used: gift cards, partnerships, giveaways.

Sportihome has created its unique business model that combines two things you can find in the company name – sports and housing rentals. To make their offer attractive for sports enthusiasts and travelers alike, Sportihome runs numerous giveaways with strongly-thematic rewards, such as entries for sports events and so on:

3. Partnerships

A popular marketing strategy is partnering up with well-known brands to provide discounts, equipment and other gifts. Sportihome decided to follow this path by teaming up with Decathlon , the most prominent sports gear brand in France. Each host, who joins the Sportihome family, gets an exclusive 10% discount for equipping the lodgings they share with Sportihome customers.

In short: partnerships may strengthen your brand as showing up in the right company to a business meeting does. And if the partnership comes with benefits for the customers, you can be sure that it will positively impact your marketing efforts.

4. Gift cards

One of the ultimate travel and tourism promotion types is gift cards. However, buying holidays as a gift can cause unintended trouble – it isn’t easy to be a hundred percent sure that the gifted person won’t have any plans in a given period. Also, choosing the location and lodgings for them might not be the best idea (who knows if they’d like it?). In such a case, the best way would be to present someone with a gift card for holidays of their choice. And that’s exactly what you can do via Sportihome – choose the price (from €50 to €1,000) and choose whether Sportihome should send the card to the recipient or if you want to do this personally.

Each gift card is valid for 24 months, and the gifted person can use the code from the gift card during the payment – after choosing the most suitable location.

In short: Gift cards are present in almost any industry, but they became especially popular when the pandemic began – if all the travel companies ensured full refunds for everyone who wanted to cancel their flights, trips and vacations, they would already be out of business. One of the ways to stay above the surface while encouraging customers to return was to offer them gift cards instead of a cashback.

This is precisely the way easyJet decided to deal with the coronavirus crisis – read more about it in our case study!

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Al Ali Yachts

Promotion types used: BOGO, discount coupons, giveaways.

Al Ali Yachts is a luxury yacht-rental company based in Dubai, UAE. In a demanding market, rental companies have to try different marketing strategies to get to the right audience. One of the most effective promotions used by Al Ali Yachts is BOGO – buy one, get one free – promotion.

How does it work? BOGO promotions add an item whenever a customer orders a required number of items. For example, during the "Enjoy the Summer" promotion, Al Ali Yachts offers their customers 1 hour of yacht rental for free for every 3 hours booked. It’s easy to calculate that the offer equals a 25% discount. The difference lies in the incentive.

If a group of friends would like to rent a yacht for two hours, they might get incentivized by the promotion – they’d rather pay for 3 hours and have a boat for 4 hours.

6. Holiday giveaways

There’s always an occasion to celebrate – should it be International Women’s Day, Independence Day or National Pizza With Everything (Except Anchovies) Day, brands have learnt to incorporate them into their marketing efforts. A contest where the winner gets 1 hour of free cruising? Why not? If it brings people interested in the product, it’s probably a good idea (though there’s a million dollars for whoever creates a campaign combining National Pizza Day with yacht rental).

Dertouristik

Promotion types used: discount coupons.

Visiting the Dertouristik website for the first time is one of those unforgettable moments, when a pop-up ad doesn’t get on the nerves – why so? Because of an exclusive, time-limited offer (also the fact that it doesn’t cover the whole screen)!

7. Time-limited offers

Though setting a time limit for the offer is old as the world, it’s useful promotional tool companies use with success in 2022 (and will probably still use in 2222). Here’s what it looks like on the Dertour website:

The window pops up right after entering the website – it says that there’s a €50 discount for any travel package from Dertour, as soon as the total costs are above €500. The offer is valid until midnight, so there’s a strict deadline, but with plenty of time to think this decision through.

It’s a nice touch that after closing the pop-up window, it’s still available under the blue “Ihr Rabatt Code” button, so the customers can get back and copy their code anytime.

Promotion types used: flexibility packages, discount codes, freebies.

8. Flexible packages

Trends in the travel and tourism promotions have changed – customers expect more than low prices, loyalty solutions or various discounts. They also need peace of mind when it comes to planning their vacations. That’s why solutions such as ItaliaRail’s Flexibility packages work! With an additional fee customers can ensure that they would be able to reschedule or cancel their train tickets with an 80% or 90% refund:

9. Freebies

Genuinely taking care of customers’ well-being is one of the most effective promotional strategies – especially if the goal is to create a long-term relationship with the customer. So ItaliaRail went the extra mile and prepared a little welcoming gift for their potential customers – a free Italian phrases ebook, which can be a helpful guide for those who visit Italy for the first time. Of course, giving away an ebook like this probably won’t become a game-changing strategy for the company. Still, it’s an excellent little addition to make customers feel better about traveling, and to get some email addresses in the process.

Promotion types used: cart promotions, discount coupons.

With its branches in Switzerland, Austria, Netherlands, France, Poland, Spain, the UK, Denmark, Belgium, Norway, Sweden and Finland, TUI became one of the most popular travel agencies in Europe, offering holiday trips worldwide.

10. Cart promotions

Knowing that the most straightforward solutions are often the most satisfying ones, TUI went through with cart promotions – the discounts visible immediately while browsing the offers:

A big, red –41% alert is precisely what TUI wants people to see right after clicking the TUI Deals button on the homepage. The difference between the regular and discounted price is what drives people’s purchasing decisions more often than they want to admit. But the difference between €1410 and €831 is just too good!

‍ Cart-level promotions , though, offer more than only displaying lower prices. Using them, you can assign automatic discounts to each customer who meets the redemption criteria, create personalized deals, enable free shipping, bonus items and much more!

Coming up with a successful promotion strategy for the travel and tourism industry requires a lot of work and dedication – I hope the above list of examples will help you choose the best promotion type to begin with. Now, before I finish, here are three final tips you might find helpful:

• Select two or three promotion types you’re eager to try out. Learn more about them and see if they are within your reach before investing any money in them.
• Look around and search for software that would help you create and launch the type of promotions you’re interested in. It’s always a better (and cheaper) idea to find ready-made software instead of trying to come up with your own solution.
• If you’re determined to try out different types of promotions for your business, make sure that the software you’ve found in step 2 is able to handle each of them. No point in subscribing to (and paying for) two or three different software packages while you can stick to a single one.

If you’re looking for a powerful promotion engine where you can create numerous marketing campaigns (personalized coupons, cart-level promotions, digital gift cards, product bundling, loyalty and referral programs, geofencing), but pay only for the actual usage, try Voucherify. And when I’m saying “try” I mean it – Voucherify comes with a free plan, which you can use to find your way through the platform before deciding to pay any money!

Don’t hesitate any longer

Get started with Voucherify!

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10 Travel Agency Marketing Ideas You Need to Know

As a Travel Agency, you know how important it is to market your services. Over and over again we talk to agents that are looking for more qualified leads. As experts in marketing and travel, we have been able to use our digital marketing expertise to generate hundreds of leads each month for travel agencies.

You need to start with a travel agency marketing plan that includes several marketing efforts that come together for an effective marketing strategy. This includes tactics like search engine optimization, social media, a referral program, and other marketing strategies.

Here are 10 of our top marketing Ideas for travel agencies.

Treat Google My Business like it is your website.

SEO is difficult and there is tons of competition. One way to make it easier to show up on Google is with a Google My Business Page. There is much less competition and if someone is in your area and they search for a travel agent, you are much more likely to show up.

Start by claiming your listing on Google My Business. Add as much information as possible, solicit reviews from clients, and keep the page updated.

Get Started With Email Marketing

Email marketing is a great way to keep in touch with your Travel Agent clients. You can email them about upcoming deals, new products, and specials that you offer for repeat customers. It will also help fill up the idle time between vacations! Another benefit of emailing Travel Agents regularly is the ability to get on their radar when they are looking for a Travel Agent.

We recommend using Mail Chimp or Constant Contact to create your email marketing campaigns because both of these services provide you with free templates and tutorials, which makes it even easier for Travel Agencies without much tech skills to get up and running in no time!

Start A YouTube Channel

Starting a YouTube channel may sound like too much work, but the results are worth the effort. Start simple by having webinars where the suppliers are presenting. Simply record the meeting and upload it to YouTube.

Once you feel comfortable, do a presentation of your own to show your expertise. This will be one more way for people to feel a connection with you and want to work with you.

Over time you can see where your YouTube channel takes you. Some travel advisors film room tours, cruise ship tours, or experiences like wine tastings, and those videos become their only means of marketing.

Get Results With Social Media

Start your Travel Agent social media with a profile on the main channels like Facebook, Twitter, Instagram, and Pinterest. And remember to include a video! Just like YouTube, you can use these profiles as another way for people to get to know you better. It is also an opportunity for them to see what life is like working with you or planning their next vacation with you.

While you want to have a social media strategy for all the main social media sites, focus mostly on one to not be overwhelmed. Today, I would recommend TikTok due to the potential for reaching new audiences.

To get started on TikTok, all you need is a phone and the app. Now just start making TikTok videos until you find something that works. Try to be as helpful as possible. You can use photos to create a slideshow-like post that are easy to make.

Build up your Travel Agency Website

The Travel Agent website should be like an online Travel Guide. You can provide all kinds of helpful information such as:

– Resource pages that include links to your favorite sites and blogs

– Blog posts featuring tips for traveling with kids, pets, etc…

– Travel guides for specific destinations around the world so people know where they want to go and what they need to do when they get there

– Travel packing lists, pre trip checklists, etc…

You can include all of this in your Travel Agent website. The goal is for people visiting the site to feel like you are a friend who knows them better than anyone else so that when it comes time for them to plan their next vacation, they come to you first.

This will also help with SEO. As you create new, in-depth posts that are answering the questions that people are asking, you are more likely to see success.

For example, I know a lot of people ask if you should wear shorts in Italy. When I went to Italy I saw plenty of people wearing shorts, so I wrote a quick post about it. That article took off and brought thousands of people to my website who were looking for the answer.

Get Partners to Write Guest Post For You

In addition to creating your own content, ask other partners to write blog posts for you in the form of a guest post. You can partner with other travel agencies with a different focus than you or you can ask suppliers if they would like to provide a few posts for you. This is a win-win because you get more content on your website, and they get more exposure.

You can in turn write guest posts for their websites, something search engines will love.

Encourage your individual agents to do the same thing. They can start their own blogs and write some content for the travel agency website as well.

Start A Referral Program

If you are not already running a Travel Agent referral program, start one. This is an easy way to earn more business without having to purchase advertising on Google or Facebook. Plus, referrals are some of the highest quality leads because they come from trusted sources who know what it takes for someone else to have a great experience with your agency – and they want that for themselves.

Use HARO To Get Free Press

Have you heard of HARO before? It stands for Help A Reporter Out. After signing up, you receive regular emails with queries reporters are writing about. They are looking for experts to chime in and there is a section related to travel.

Refresh Your Travel Agency Website

Beyond just creating content, you want your website to look good as it may be someone first impression of your business and services.

Adding Travel Agent photography to your Travel Agency website can help make it more engaging.

Focus on the experience you want others to have when they come into contact with your agency, and use that as inspiration for everything you do including Travel Agent marketing ideas.

Find Influencers To Work With

When you think of influencers, someone with a huge following on Instagram may come to mind, but influencers do not need a huge audience.

Some ideas for influencers to work with would be the owner of a cheese shop in town, a genealogy expert in the community, or an expat-focused real estate agent.

These are all people with fans or customers that can be related to travel. Work with the owner of the cheese show to create a group trip to France that will include visiting some cheese production sites. The genealogy expert can create a trip to Europe focused on the origins of some of her clients. The expat-focused real estate agent can promote a group trip to the area she works in, allowing people to come to experience the area with other people considering the move.

Those are just a few ways you can market travel along with an influence to build your business.

Travel agent marketing is essential for any travel business looking to increase its online presence. Travel agency marketing ideas are easy to come up with, but Travel Agent Marketing takes some planning and effort.

He is an expert travel advisor and enthusiast. He has traveled extensively in the USA, Central America, South America, and Europe. He has visited every Sandals Resort and is one of a select few Diamond Elite members of the Sandals Chairman’s Royal Club. Dan graduated from Johnson & Wales University with an associate degree in Culinary Arts. Later he graduated from the University of Utah with a bachelor’s degree in International Studies with a focus on people and culture.

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11 of the Best Marketing Ideas for Travel Agencies in 2024

The travel industry is well and truly opened back up, with millions of customers eager to get back out exploring the world and visiting new places. And according to Expedia’s 2023 Travel Trend report, these customers are likely to ditch all previous travel tendencies and opt for unconventional experiences, with surges in interest for things like cultural destinations, wellness retreats and rural ‘hidden gems’.

This shift in travellers’ priorities calls for a shake-up of any travel brand’s marketing strategy in order to appeal to reach the right kinds of customers in 2023 and catch their attention. An effective marketing approach is now more important than ever for travel agencies that want to make an impact this year and capitalise on the 43% of travellers that plan to spend more lavishly to make up for the years lost to the pandemic.

There’s a lot of generic advice out there about advertising in the travel industry, but only a small proportion of it focuses on travel agency marketing in particular. In this article, we share 12 of the best marketing ideas for travel agencies to help improve your marketing strategy and ensure that you’re making an impact with your content.

1. Create Destination Guides

Content marketing is an exceptionally successful approach to reaching a wider audience and establishing a brand image in the travel industry. Travel agencies can attract potential customers to specific tours and packages by creating destination guides that include subtle calls to action to book these holidays and offer detailed advice about where to go and what to see.

This kind of content can take the form of blog posts or could be a downloadable PDF that users have to enter their email address to access. If your travel agency has social media accounts on Instagram or YouTube then you could also create video destination guides that will maximise engagement by sharing visuals of the location you are targeting.

2. Utilise Video in Email Marketing

Email is a marketing channel that continues to grow. It’s an approach that can be an incredibly successful way of retaining customers, converting leads and building a strong relationship with your target audience, and the best news is that it can be relatively simple to set up.

To take your email marketing campaign a step further, one of the best ways to improve performance with emails is to include videos in them. This could be a short clip of anything from travel tips to a customer vlog or interview.

Having video in your emails has been found to boost click-through rates by up to 65% , drinfing more traffic to your website and hopefully more conversions. It can also reduces unsubscribes from your mailing list by 26%, keeping potential customers engaged until they decide to make a booking.

If you have the time and the resources then you can make your email marketing campaigns incredibly detailed with automated responses and personalised pathways that ensure your subscribers receive more of the kind of content they’re interested in. But to begin with, travel agencies will still benefit from sending out a regular newsletter highlighting the latest deals on packages or introducing new experiences, as well as sharing more general travel information and advice.

3. Get Involved with Podcasts

Podcasting is a leading format in the world of content marketing at the moment, with plenty of brands starting their own shows or featuring on established series’ as guests as a way to increase visibility and establish themselves in the travel industry. Whether you decide to take the plunge and launch a podcast for your agency, or reach out to existing shows and ask to be invited on, you can share knowledge, stories and insight into the world of travel from your perspective as a travel agent and grow your customer base by getting your brand name out there.

Starring as a guest on a popular travel podcast is also an excellent way to get links back to your agency website, as well as getting shared across various social media platforms to new groups of followers.

4. Feature Partnership Guests Posts

If your agency doesn’t already have a blog as part of your website then you need to set one up if you’re looking for an effective method of sharing content. If you already have a travel blog, a great way to continue developing the content here is to feature guest posts as part of partnerships.

As a travel agency, you’ll already work with a range of different businesses involved in the travel industry, which gives you an existing list of partners to approach for guest content. Most approaches involve you each creating a piece of content for each other’s website or social media channels and then sharing this as a way of building links, reaching a new audience and diversifying your existing blog offering.

5. Respond to Current Trends

As a general rule when it comes to travel agency marketing, the majority of the content that you share should be evergreen. This means that it is relevant no matter what time a potential customer is reading it, ensuring that the piece has as long a shelf life as possible and can continue to bring in new leads and visitors to your website.

However, it can be very beneficial to occasionally create or share content that is responding to a certain trend in your area of the industry, such as a sudden surge in popularity of a destination or a new kind of holiday experience that is getting a lot of media attention. There are plenty of trend reports circulating at the moment that offer valuable insight into which types of travel are predicted to be the most popular this year, including ones from Expedia , Condé Nast and ABTA .

Whether you produce a blog post exploring the topic, create a video sharing your insight or just add your opinion to conversations happening on social media, it can occasionally be a good way to gain more attention, expand your customer base and better establish your agency amongst competitors.

6. Start a Referral Program

When it comes to marketing goals, attracting and converting new customers is often only part of the story. Retaining existing customers and building up brand loyalty is a big part of ensuring long-term success, and offering a referral plan or incentivising recommendations is a great way to do this AND gain new customers.

Depending on the kind of travel experiences your agency offers, the specifics of the referral scheme you set up will vary. A classic example is encouraging existing customers to recommend your agency to their friends and family with a unique code, and if the new customer books a trip then both parties receive a discount on their next holiday.

Whilst not exactly the same, customer loyalty programs where repeat bookings are rewarded with discounts is a similar approach that is great for building up a dedicated group of long-term customers.

7. Encourage User-Generated Content

If you find yourself struggling for content to post on social media in particular, one effective marketing idea for travel agents is to encourage your followers and customers to create and share content. This could focus on either the trips they take through your agency or in response to a prompt you have shared on your profile.

User-generated content (UGC) can be a really effective marketing tool, with 79% of consumers saying that their purchasing decisions are highly impacted by seeing content created by existing customers. The best examples of UGC can be shared or reposted from your account, giving you more content variety and providing a way to connect with your followers.

If generally encouraging followers to share content through things like hashtags doesn’t yield much engagement, an effective approach could be to set up a competition requiring entrants to share content related to your agency offering on their personal profiles. The best entries can be reposted on your agency’s account, which not only gives you more content to share but means that more social media users will see you tagged in entrant’s submissions and potentially start following you as well.

8. Research Competitor Packages and Offer Something Better

The foundation of any successful marketing campaign always involves competitor research so that you know what kinds of tours are being offered by similar travel agencies and can ensure that you’re offering something uniquely valuable. You can take this a step further by responding to this research and adapting your packages to create better experiences than any other company and attract more customers because of this.

From a marketing perspective, you can then tailor the marketing material advertising these travel experiences so that these unique features and benefits are the main focus. For example, if your tour package includes exclusive access to a specific historic site, then lead with this when creating adverts and promotional material, emphasising how only your agency offers this experience.

9. Personalise Marketing Material

Numerous studies have shown that customers who receive marketing content that is personalised to their specific interests are much more likely to feel a strong affinity with the brand and engage with this content instead of just ignoring it.

Instead of sharing generic content that appeals to your customer base more generally, it can be worth taking the time to create more focused campaigns that may be relevant to a smaller proportion of your audience, but which respond to their interests or pain points much more effectively.

This is a travel agency marketing idea that works particularly well through email marketing, where you can ask your mailing list subscribers to share their specific travel interests and desires when they give you their email addresses. You can then ensure that the email content they receive is tailored to these interests, increasing the likelihood of engagement and creating a stronger sense of affinity.

10. Champion Sustainability

The climate crisis has become a topic that is feeding into many aspects of our lives, and travel has not escaped unscathed. Last year, 87% of global travellers said that they wanted to make an effort to travel more sustainably , with plenty of people opting to book holidays with brands that are environmentally conscious or which involve greener types of transport and accommodation.

If you want your marketing content to stand out in 2023, championing sustainability is something that your travel agency can’t afford to forget. Make sure that any trips or offers that feature elements of sustainable travel are at the front of your advertising and consider how you can adapt your offerings to create more opportunities for sustainable travel.

Sustainability isn’t just about the trips you offer your customers though; it’s also about your environmental impact as an agency. Customers are more inclined to book holidays with companies that embody sustainability as a value and make an active effort to minimise their environmental impact, so you should also ensure you’re advertising this as part of your branding, alongside sustainable trips.

11. Incentivise Reviews

Finally, one of the best travel agency marketing techniques doesn’t actually involve any work from you at all. If customers are leaving positive reviews of the experiences they have with you, this will encourage others to reach out and help to build an outstanding reputation.

Ideally, your customers will be singing your praises without any motivation, but this isn’t a particularly reliable method of advertising your agency. You can increase the likelihood of this by incentivizing leaving positive reviews, such as entering customers into a prize draw or offering a discount when they leave a review after they have returned from their holiday.

A comprehensive marketing strategy is made up of a variety of different approaches ensuring that you’re targeting your audience from multiple angles and maximising your chances of success. The above travel marketing ideas will all help your travel agency to streamline its marketing efforts and ensure that you’re standing out from others in your sector of the industry, generating more business and growing the number of potential customers who engage with your content.

If you’re looking for ways to boost your marketing strategy in 2023, or want to grow the number of customers that find your agency this year, SEO Travel can help. Get in touch to find out more about our marketing services and receive a free proposal for how we could improve your agency’s performance.

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Content Marketing Ideas For Independent Travel Agents

One of the best ways for independent travel agents to reach a wider audience and connect with existing customers is to have a well-planned content marketing strategy. Content is important for every industry but it can be especially powerful for customers who love to travel. People want to learn as much as possible about destinations and attractions before making decisions. When you supply targeted content to these customers, you can turn yourself into a valuable source of information. Here are some practical and effective content marketing guidelines for independent travel agents.

Create Destination Guides

Destination guides that highlight the attractions of a city, country, or region can give your followers and customers wanderlust and may help them decide to book a trip. These guides can be in the form of reports or short e-books, depending on how detailed you want to get. For popular destinations, you may want to focus on a certain specialty to differentiate yourself from the competition. For example, there are thousands of guides to Paris but not as many highlighting bicycle, literary, or culinary tours.

Publish Articles in Print Publications

Your content marketing strategy needn't be confined to digital marketing. There are many opportunities to reach readers of print media, of which there are still many. This approach works well if you're promoting your own region and are familiar with local attractions, businesses, and events. You might, for example, write an article about an upcoming festival, local restaurants, or an interesting neighborhood. Consider submitting to local newspapers, free weekly magazines, as well as local and regional travel magazines. Of course, many print magazines also have digital versions so you can get the best of both worlds, getting published both online and in print.

Create a Travel Podcast

Podcasting is getting more popular all the time. With podcasts, you can reach listeners who tune in while commuting, exercising, or doing chores around the house. You can discuss destinations and activities and perhaps interview local experts. Starting a podcast today is easier than ever. In addition to presenting your own ideas and experience, you can interview locals in different parts of the world who can share their knowledge of local history, food, animals, outdoor activities, and other specialties. A podcast also gives you a channel from where you can send traffic to your website.

Post Facebook and Instagram Stories

Stories have really taken off on both Facebook and Instagram over the last few years. This feature actually started out on Snapchat, so if you have a presence on that site it's also a great option there. Stories let you create ephemeral content that's only visible for a day. Short-lived content has a certain urgency that makes it appealing. Stories also have more visibility than ordinary timeline posts, giving you a chance to engage with more followers. For travel content, be sure to emphasize memorable images. To get the most leverage out of your Stories, use them with business pages than personal pages. On Facebook, engaging Stories will help drive traffic to your business page.

Cover Timely News and Events

Whether you're creating blog posts, videos, podcasts, or social media content, it's good to offer a mixture of timely and evergreen material. With every destination, there are certain enduring attractions. However, by covering the latest news, trends, and concerns, you can provide a valuable service to travelers.

Upcoming festivals and celebrations including holiday events, film and music festivals, carnivals, etc.

Microtrends impacting a certain city or neighborhood such as a type of food, music scene, or shopping.

Concerns about natural disasters, crime, or political instability in a region. While this may be considered "negative," people do pay attention to the news and want to make sure it's safe to visit a place before booking a trip. Very often, you can put potential travelers at ease by providing accurate information.

The latest transportation deals. Airfares and other transportation fares are constantly fluctuating and people always want to know where and how to find the best prices.

Partner With Influencers

Popular bloggers, vloggers, and social media influencers can help you get more attention to your travel-related content. As long as someone isn't a direct competitor, it's beneficial to connect and look for ways to partner. An influencer doesn't necessarily have to be someone in the travel industry. He or she can also be someone who's a local celebrity (e.g. actor, musician, chef, artist) in an area where you book trips or someone who's written a book about the area.

Connect with travel bloggers on Facebook, Twitter, and Instagram.

Conduct interviews for your blog, video channel, or podcast.

Arrange shoutouts. For example, have an influencer take over your Instagram or YouTube channel for a day. Just be sure to choose influencers who are a good match for your brand as they will be representing your business with everything they say.

Make the Most of Email Marketing

If you don't have an email list, you're overlooking one of the most effective ways to engage with your customers and potential customers. If you already have a list, you may want to take steps to make it larger and more responsive.

Have an opt-in form on your blog and Facebook page.

Send out a newsletter on a regular schedule.

Include links to your blog posts, videos, and other content in your emails.

Offer special coupons and discounts to your subscribers.

Publish User-Generated Content

Getting your followers, subscribers, and customers to contribute content is a win-win for you and the public. People love to take photos and videos when they travel. Why not encourage them to post some of these on your pages? It's often more interesting to look at images taken by everyday travelers rather than the more familiar generic photos of familiar attractions. Facebook, Instagram, and Pinterest are all great for sharing user-generated content. You can also use it on your website. Holding contests for the best photographs or videos is always a way to motivate people to participate.

Aside from visual content, you can invite users to post their opinions and reviews of hotels, restaurants, and attractions. The only caveat to keep in mind with user-generated content is that you need to spend a little time moderating it. While most users will contribute great material, you don't want to unknowingly publish something offensive or slanderous.

The Right Content Helps You Connect With Your Audience

Your customers are hungry for the latest and most relevant news about the destinations that fascinate them. The more you can deliver targeted content to your audience, the more they'll look to you for guidance. As information is everywhere now, it's essential to focus on a niche and present a unique perspective. As an independent travel agent, you have the advantage of being able to customize and personalize content to your chosen audience. 

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Solar-Powered Living: Social Media Ideas for Solar Panel Businesses

Explore our 6 social media ideas designed to elevate online visibility for your solar panel business!

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By Ivan Vislavskiy

With so many social media platforms to choose from, it’s no surprise so many people, from those obsessed with photography to those who love to make short videos, are finding their new favorite brands and businesses on social platforms. And when it comes to elevating your solar panel business, reaching your potential clients is all about tapping into the power of social media. Increasing sustainability awareness propels a surge in demand for solar energy solutions, emphasizing the necessity of effective marketing strategies for businesses. From Facebook to Instagram, Twitter to LinkedIn, the avenues for engaging with potential customers are abundant.

To help you take full advantage of the potential of social media, our team at Comrade Digital Marketing is sharing six dynamic social media marketing strategies tailored specifically for solar panel businesses. Whether you’re a seasoned player or just stepping into the solar game, these strategies promise to elevate your online presence, drive engagement, and ultimately, shine a brighter light on your brand.

5 Winning Social Media Approaches for Solar Panel Enterprises

No matter what industry you’re in, taking full advantage of the powers of social media is essential to reach new clients, and the same goes for a solar panel business. To help you ensure your solar business makes the most of what social media has to offer, we are sharing six strategic approaches to help elevate your online presence, engage potential customers, and drive conversions. Start implementing these tactics today to illuminate your brand’s success in the digital landscape.

1. Targeted Content Creation and Distribution

For solar panel businesses, targeted content creation and distribution are essential for engaging with their audience and establishing industry authority. Content should focus on addressing the needs and interests of potential customers while showcasing the benefits of solar energy. Topics could include “The Advantages of Solar Energy for Homeowners,” “How Solar Panels Work,” or “Tips for Maximizing Solar Panel Efficiency.” By providing valuable information, businesses can position themselves as trusted sources of knowledge within the solar industry.

Moreover, distributing this content across relevant social media platforms ensures maximum reach and engagement. For example, sharing informative blog posts on LinkedIn can attract homeowners interested in sustainable energy solutions, while visually appealing infographics on Facebook or Instagram can capture the attention of a broader audience.

By tailoring content to each platform’s audience and format, solar panel businesses can effectively engage with users and drive traffic to their websites or landing pages.

Partnering with Comrade Digital Marketing can streamline the process of content creation and distribution for solar panel businesses. Our team of experienced marketers can develop a content strategy aligned with your business objectives and target audience. From blog posts and videos to social media updates and email newsletters, we’ll ensure your content resonates with potential customers and positions your brand as a leader in the solar industry.

Comrade Digital Marketing Agency can help you with the above if you’re unsure how to go about it. Schedule a free consultation.

2. Customer Testimonials and Case Studies

Customer testimonials and case studies serve as powerful social proof for solar panel businesses, showcasing the real-life experiences of satisfied customers and demonstrating the effectiveness of their products or services. By featuring testimonials from homeowners who have successfully transitioned to solar energy, businesses can build trust and credibility with potential customers. For example, sharing a testimonial from a homeowner who reduced their energy bills by 50% after installing solar panels can inspire others to make the switch.

Additionally, case studies provide detailed insights into the process of going solar, highlighting specific challenges and solutions along the way. Businesses can share stories of successful installations, including before-and-after photos and data on energy savings. These case studies not only demonstrate the tangible benefits of solar energy but also address common concerns or objections potential customers may have.

By presenting real-world examples of how solar panels have transformed lives, businesses can persuade prospects to take action.

Let our team help you leverage the voices of happy customers. At Comrade Digital Marketing, we understand the importance of leveraging customer testimonials and case studies to drive conversions for solar panel businesses. Our team can assist in collecting and curating testimonials from satisfied customers, as well as crafting compelling case studies that resonate with your target audience.

3. Engaging Visuals and Infographics

Whether for solar panel companies or your own social platform, compelling visuals and infographics are essential for catching the audience’s interest and simplifying intricate details into easily understandable content. With the visually-driven nature of platforms like Instagram and Pinterest, businesses can leverage high-quality images and infographics to showcase the benefits of solar energy in an engaging way. For instance, creating infographics that illustrate the cost savings of solar panels over time or visually compare different types of solar panel installations can effectively educate and persuade potential customers.

Furthermore, incorporating visually appealing content into social media posts can increase shareability and virality, expanding the reach of a business’s message.

By creating eye-catching graphics that highlight key statistics or facts about solar energy, businesses can spark conversations and encourage users to engage with their content.

For example, sharing an infographic on Twitter that illustrates the environmental benefits of solar power could prompt followers to retweet and share with their own networks, amplifying the business’s message across the platform.

At Comrade Digital Marketing, we specialize in designing visually stunning content that resonates with audiences and drives engagement for solar panel businesses. From custom graphics and infographics to video animations and interactive content, we’ll help your brand stand out in the crowded social media landscape. Let us elevate your social media marketing efforts with compelling visuals that capture the attention of potential customers and inspire them to learn more about solar energy.

Delivering Business Results: Our Digital Marketing Case Studies

4. Targeted Advertising Campaigns

For solar panel businesses looking to reach their ideal customers on social media, targeted advertising campaigns offer a powerful solution to increase brand awareness and drive conversions. By leveraging advanced targeting options available on platforms like Facebook and LinkedIn, businesses can narrow down their audience based on demographics, interests, and behaviors relevant to solar energy. For example, targeting homeowners in specific geographic areas who have shown an interest in environmental causes or renewable energy sources can ensure ads reach those most likely to be interested in solar panel installations.

Moreover, incorporating relevant keywords related to solar energy into ad campaigns can further refine targeting and attract highly qualified leads. Keywords such as “solar panel installation,” “renewable energy solutions,” or “solar power systems” can help businesses connect with users actively seeking information or services related to solar energy.

By strategically incorporating these keywords and crafting compelling ad copy, businesses can increase the visibility of their ads and drive more specialized traffic to their websites or landing pages.

With Comrade Digital Marketing’s expertise in targeted advertising strategies, solar panel businesses can maximize the effectiveness of their social media campaigns and achieve their marketing goals. Our team will work closely with you to identify your target audience, develop tailored ad campaigns, and optimize performance for maximum ROI. With our help, we can ensure your targeted ads really work, truly driving leads and growth for your business.

5. Social Media Contests and Giveaways

Social media contests and giveaways offer an effective way for solar panel businesses to increase engagement, expand their reach, and generate buzz around their brand on social media platforms. By hosting contests that encourage user participation and interaction, businesses can foster a sense of community and excitement among their followers. For example, hosting a photo contest where users can submit pictures of their solar panel installations or renewable energy projects can not only showcase the company’s work but also encourage user-generated content and engagement.

Furthermore, giveaways provide an opportunity for solar panel businesses to reward their loyal followers and attract new ones. Offering prizes such as free energy audits, solar panel maintenance packages, or eco-friendly solar accessories can incentivize users to participate in contests and share the business’s content with their networks.

By requiring participants to like, comment, or share the giveaway post, businesses can increase the visibility of their brand and reach a wider audience on social media.

Ensure your contests and giveaways really drive interest with a little help. With Comrade Digital Marketing’s expertise in social media marketing strategies, solar panel businesses can leverage contests and giveaways to enhance their online presence and attract more followers. Our team will work closely with you to develop creative contest ideas, promote them across social media platforms, and measure the success of your campaigns. We’ll engage with your audience, increase brand awareness, and drive more leads through social media contests and giveaways.

How to Measure the Success of Your Social Media Marketing Efforts

There’s another reason so many businesses are placing their bets on social media marketing – the analytics. To ensure you make data-driven decisions for your social media marketing, tap into Buffer’s analytics tools for your solar panel business. Follow this step-by-step guide to discover how to measure the success of your campaigns, optimize content, and engage your audience effectively:

Log in to your Buffer account.

Navigate to the “Analytics” tab at the top of the dashboard.

Click on “Posts” to view post-specific analytics.

Analyze engagement metrics such as likes, shares, and comments to gauge post success.

Click on “Overview” to get a holistic view of your social media performance.

Review key metrics like reach, engagement rate, and clicks to assess overall campaign effectiveness.

Utilize the “Comparison” feature to compare different time periods or platforms.

Click on “Top Posts” to identify high-performing content and replicate successful strategies.

Explore the “Audience” tab to understand your followers’ demographics and preferences.

Use audience insights to tailor future content and improve targeting.

Experiment with the “Optimal Timing” feature to schedule posts for maximum impact.

Monitor analytics regularly and adjust your social media strategy based on performance trends.

Make the most of your solar marketing with Buffer’s comprehensive analytics suite. From post-specific insights to audience demographics, empower your marketing strategy with data-driven decisions. With this tool, you can stay ahead of the curve, maximize engagement, and drive growth.

Elevate Your Brand Today - Discover Cutting-Edge Marketing Solutions!

Social media is about so much more than an aesthetically pleasing picture. With our tips and tricks, you can get the full benefits of social media for your solar panel business, not only creating meaningful connections but driving results, too. With these six effective strategies, you’re well on your way to standing out in the crowded market of solar installers. And no matter where your solar marketing ventures take you, r emember, consistency, authenticity, and engagement are key to success with your clients.

If you’re ready to elevate your social media game and truly stand out in the renewable energy market, don’t hesitate to reach out to us at Comrade Digital Marketing . Let’s collaborate to amplify your online presence and attract more solar enthusiasts to your brand. Contact us today an d let’s get started on your solar marketing campaign together!

Frequently Asked Questions

How much should you budget for social media marketing for your solar panel business.

Budgeting for social media marketing for solar companies can vary based on factors like target audience, ad objectives, and competition in the solar marketing sector. On average, allocating around $1,000 to $5,000 per month is a good starting point to generate solar leads through social media channels and establish a strong social media presence. However, larger campaigns aimed at selling solar services to social media users might require budgets exceeding $10,000 monthly.

Should you allocate a separate budget for each social media platform, or can you use a single budget for all platforms?

It’s advantageous for residential solar installers to allocate a separate budget for each social media platform to effectively target and sell solar services. While it’s possible to use a single budget for all platforms, dividing budgets enables better control over spending and the implementation of tailored strategies for each platform’s unique audience demographics and ad formats, thus maximizing opportunities to reach potential customers.

How long does it take to see results from social media marketing for a solar panel business?

Results from social media marketing efforts for a solar company typically start becoming noticeable within the first few months. However, significant growth and ROI often take around 6 to 12 months to materialize. It’s important to remain consistent with content creation, audience engagement, and ad campaigns to build momentum and see sustained results over time.

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