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Increasing Introduction of Duty-free Campaigns to Boost the Market for Top Travel Retail Companies

February 01, 2023 | Consumer Goods

The travel retail industry revolves around cruise ships, airport duty-free shops, and airlines. The industry is made up of four primary channels, each of which is completely unique. Each channel has a different passenger profile, consumer behavior, and business dynamics.

Fortune Business Insights stated that the global market size for travel retail was valued at USD 51.28 billion in 2021. The global market is projected to grow from USD 55.74 billion in 2022 to USD 96.11 billion by 2029, exhibiting a CAGR of 8.1% during the forecast period.

Below mentioned are the four types of travel retail platforms:

•   Airport

Airports across the world have stores in the terminals for arrivals and departures, allowing passengers to shop while on the go. In terms of sales and the number of passengers, it is the largest channel in the travel retail sector and the key growth engine for the sector.

•   Aircraft

Pre-ordered or in-flight purchases of goods are possible during flights, and both digital entertainment options and paper catalogs are accessible. It is a channel that commands the full attention of passengers yet necessitates carefully chosen strategic merchandise and meticulous attention to detail to ensure success.

• Cruise Ship

Cruise ship allows for possibilities for shopping at sea while moving between ports globally, allowing passengers to utilize the long transit time to repeatedly explore travel retail offerings. Cruise ships offer the market a rapid growth trajectory, particularly as young passengers have an inclination to become more popular.

• Downtown Duty-free

It offers opportunities for shopping that let visitors from other countries buy tax-free goods right away or reserve them to pick up after customs at the airport. It is a channel that focuses on the rapidly expanding trend of duty-free shopping outside of the typical channels, particularly in the Asia Pacific region.

Below mentioned are the top 10 travel retail companies around the world:

1. Lagardère Group

Lagardère Group is an international group headquartered in Paris, France, with operations in more than 40 countries worldwide. The group started functioning in 1852. The company houses Burberry, Gucci, Hermes, and Victoria's Secret products and adopts various strategies such as acquisitions and partnerships to grow its sales.

2. LVMH (DFS Group Ltd)

DFS is a luxury travel retailer established in 1960 and headquartered in Hong Kong. It offers a broad spectrum of product categories, including wines & spirits, perfume & cosmetics, and fashion accessories. These companies target international travelers in Europe, the Americas, Asia, and the Middle East.

The company has around 400 boutiques spread over 13 countries offering high-end products.

3. Dufry AG

Dufry is a Swiss-based travel retail company established in 1865. It operates more than 2,300 duty-paid, duty-free shops and convenience stores in cruise lines, seaports, railway stations, airports, and central tourist areas worldwide. The company is headquartered in Basel, Switzerland and employs approximately 36,000 individuals worldwide.

4. King Power International Group 

King Power International Group is a Thai company based in Bangkok and established in 1989. The group has three primary duty-free operations in Thailand. It operates through four business units, travel-retail, hotel, travel and sports-related.

The group provides duty-free beauty & cosmetics, fashion, and electronic products for travelers in its retail stores. It mainly focuses on competitive strategies such as collaborations and joint ventures with various luxury brands to generate higher revenue.

5. DAA (Aer Rianta International)

Aer Rianta International, headquartered in Dublin and established in 1988, is one of the significant players in the global market. The company manages and owns duty-free retail outlets in Europe, the Middle East, Asia Pacific, and the Americas.

6. Delhi Duty-Free Services Pvt. Ltd.

Delhi Duty-Free Services Pvt. Ltd is a joint venture between Delhi International Airport Limited, Yalorvin Limited, and GMR Airports Ltd. The company's flagship store is at Delhi International Airport. It also has 11 stores that offer products such as watches & jewelry, toiletries & cosmetics, apparel, liquor, and tobacco products. The group focuses on introducing novel products at its flagship stores.

7. Lotte Duty-Free

Lotte Duty-Free is one of Korea's leading duty-free operators, established in 1980. The brand has its presence in 19 locations across 7 countries. Lotte Duty-Free also has an online presence that is accessible from any place. The company provides 1,613 brands as of 2019 and is expanding globally to reach more travelers worldwide.

8. Gebr Heinemann SE & Co. KG

Gebr Heinemann SE & Co. KG is a German travel retailer established in 1879. The company operates duty-free shops, fashion-label boutiques at international airports along with stores on board cruise ships and border crossings. The group provides perfumes & cosmetics, confectionery, wine & spirits, fashion & accessories, watches & jewelry, and tobacco products.

9. China Duty-Free Group Co. Ltd.

Established in 1984, China Duty-Free Group is a state-owned organization that operates duty-free businesses across China. It works in 90 cities across 30 provinces of China and has over 200 retail stores. The company strongly focuses on launching new stores and introducing innovative products.

In December 2021, the company launched its first flagship store, CDF Macau Grand Lisboa Palace Shop, in Macau, China. The store offers over 170 brands of fashion, watches, accessories, cosmetic products, jewelry, perfumes, culinary delights, wines, and souvenirs.

10. Abu Dhabi Duty-Free

Established in 1984, Abu Dhabi Duty-Free operates and manages retail, food & beverage, and service operations in the airport's facilities. The group offers an array of duty-free products, high-street stores, luxury boutiques, and theme-based dining outlets. Abu Dhabi Duty-Free's product categories include beauty, fragrances, watches, toys, food, and souvenirs. The company aims to open new stores in airports and cruises to promote its brands.

Duty-free Campaigns are Regularly Offered by Retailers to Increase Product Demand

Nowadays, leading businesses use marketing campaigns to entice customers to purchase duty-free goods. For the higher-income airport traveler groups, businesses also consistently offer high-quality, privately labeled goods and services. The product sales at the airport's retail stores are expected to be aided by the above-mentioned factors.

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The Moodie Davitt eZine: The world’s leading travel retailers in profile

INTERNATIONAL. Welcome to The Moodie Davitt eZine, Travel Retail’s LookBook. In this edition we present our unique annual guide to the world’s leading travel retailers, measured by their 2021 turnover.

Buoyed by the Hainan Island offshore duty free business, China Duty Free Group built on the number one status it first attained a year ago. Its 2021 sales were more than double the figure of number two player Lotte Duty Free. The Shilla Duty Free, Dufry and DFS Group round out the top five against the backdrop of a second COVID-hit year for the industry.

We present figures for the top 15 with detailed commentary in the special report that leads this edition.

We also feature an interview with Düsseldorf Airport Head of Commercial Operations Pia Klauck on the appointment of Gebr. Heinemann as duty free partner, and much more besides.

We speak to Puig Vice President of Travel Retail Kaatje Noens about Fame, Paco Rabanne’s newest star fragrance, and the beauty house’s recent launch partnership with Heathrow Airport, Dufry and JCDecaux.

Plus you’ll find our latest Customer Experience Column, in association with marketing, brand activation and customer experience specialist CircleSquare.

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We bring you details of the first concessions to open in a local brand-dominated programme of 24 new shops and restaurants in the US$2.15 billion main terminal redevelopment.

Nestlé International Travel Retail is hailing the launch of Sustainably Sourced Cocoa – and collaborations with leading travel retailers – as one of the most important in the confectionery category to date.

“Watch this space. The Asia Pacific region is coming back. And we’ll overtake the rest of the world.” Bullish words from SSP Asia Pacific CEO Jonathan Robinson but he’s got plenty of compelling evidence to back him up.

The World’s Top 25 Travel Retailers 2020

The latest rankings have been revealed by The Moodie Davitt Report , through their annual guide measured by 2019 sales prior to the Covid-19 crisis. This is a must read report with plenty of detailed information and insight – the link is provided on this blog post.

The full interactive edition of The Moodie Davitt Report with detailed information behind the rankings and retailers involved can be seen online – click here .

The make up of the Top 25 Travel Retailers has been influenced by organic sales growth and concessions gains and losses but the main story according to The Moodie Davitt Report will be how retailers such as DUFRY Group and China Duty Free Group, come through the current crisis and whether an external player decides to take advantage of the current exposure to come into the channel.

Author Andre de Almeida

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• Leading global travel retailers in 2022, based on turnover

Travel retail and the pandemic

Travel retail consumers, leading travel retailers worldwide in 2022, based on turnover (in million euros).

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August 2023

The source also states that the figures are based on currency values converted at December 31, 2022 rates to a single currency, namely the Euro. Figures exclude food and beverage sales.

Other statistics on the topic Duty free and travel retail industry

• Global air traffic - scheduled passengers 2004-2022
• Turnover of DFS worldwide 2013-2022

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• World: duty free and travel retail sales 2010-2022
• Airports with the most international air passenger traffic worldwide 2023

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Statistics on " Duty free and travel retail industry worldwide "

• Global travel retail sales 2022, by region
• Duty free shop customer conversion rate worldwide 2017-2022
• Avolta: revenue worldwide 2013-2023
• Lotte Duty Free: global revenue 2013-2022
• Turnover of The Shilla Duty Free worldwide 2013-2022
• China Duty Free Group's global turnover from 2013 to 2022
• Lagardère Travel Retail: sales worldwide 2014-2022
• Changi Airport: concession sales 2017/18 to 2022/23
• Los Angeles World Airports: duty free operating revenue 2016-2022
• Revenue of HK International Airport 2023, by segment
• Offshore duty-free sales value in Hainan, China 2013-2023
• Sydney Airport revenue 2023, by type
• UK: retail revenue of the Heathrow Airport Ltd. in 2022, by category
• Revenue of Schiphol Group in the Netherlands by business area 2022
• Duty-free shoppers average spend by category worldwide 2022
• Duty-free shoppers conversion rate by category worldwide 2022
• Duty-free shoppers average spend worldwide by age 2022-Q1 2023
• Share of wallet duty free purchases worldwide Q2 2023
• Leading categories duty free shoppers traveling with children visit 2023

Other statistics that may interest you Duty free and travel retail industry worldwide

• Premium Statistic Airports with the most international air passenger traffic worldwide 2023
• Premium Statistic Global air traffic - scheduled passengers 2004-2022
• Premium Statistic World: duty free and travel retail sales 2010-2022
• Premium Statistic Global travel retail sales 2022, by region
• Premium Statistic Duty free shop customer conversion rate worldwide 2017-2022

Leading travel retailers

• Premium Statistic Leading global travel retailers in 2022, based on turnover
• Basic Statistic Avolta: revenue worldwide 2013-2023
• Premium Statistic Lotte Duty Free: global revenue 2013-2022
• Premium Statistic Turnover of The Shilla Duty Free worldwide 2013-2022
• Premium Statistic China Duty Free Group's global turnover from 2013 to 2022
• Premium Statistic Lagardère Travel Retail: sales worldwide 2014-2022
• Premium Statistic Turnover of DFS worldwide 2013-2022

Retail revenues of leading airports

• Premium Statistic Changi Airport: concession sales 2017/18 to 2022/23
• Premium Statistic Los Angeles World Airports: duty free operating revenue 2016-2022
• Premium Statistic Revenue of HK International Airport 2023, by segment
• Premium Statistic Offshore duty-free sales value in Hainan, China 2013-2023
• Premium Statistic Sydney Airport revenue 2023, by type
• Premium Statistic UK: retail revenue of the Heathrow Airport Ltd. in 2022, by category
• Premium Statistic Revenue of Schiphol Group in the Netherlands by business area 2022

Consumer behavior

• Premium Statistic Duty-free shoppers average spend by category worldwide 2022
• Premium Statistic Duty-free shoppers conversion rate by category worldwide 2022
• Premium Statistic Duty-free shoppers average spend worldwide by age 2022-Q1 2023
• Premium Statistic Share of wallet duty free purchases worldwide Q2 2023
• Premium Statistic Leading categories duty free shoppers traveling with children visit 2023

Further related statistics

• Basic Statistic Turnover of Gebr. Heinemann worldwide 2013-2022
• Basic Statistic Group turnover share of Gebr. Heinemann worldwide 2020, by category
• Premium Statistic Index of retail space per thousand airport passengers in 2018/2019, by region
• Premium Statistic Index of duty free sales per departing passenger in airports 2018/2019
• Premium Statistic Breakdown of the global travel retail industry market share 2018, by category
• Basic Statistic Group turnover share of Gebr. Heinemann worldwide 2022, by source
• Premium Statistic Global travel retail sales share in 2018, by distribution channel
• Premium Statistic Consumer satisfaction with duty free shops in Europe Q1 2017-Q2 2019
• Premium Statistic Turnover of World Duty Free Group worldwide 2013-2014
• Premium Statistic Lagardère Travel Retail: revenue worldwide 2013-2022
• Premium Statistic Market share of the leading duty free and travel retail companies worldwide 2016
• Premium Statistic Airport retail industry market share worldwide 2014, by company
• Basic Statistic Avolta: net sales worldwide in 2023, by product category
• Premium Statistic Leading global duty free operators 2015, based on departing international passengers
• Basic Statistic Dufry: number of employees worldwide 2016-2022
• Premium Statistic Duty free sales of souvenirs in Canada 2016, by distribution channel
• Premium Statistic Duty free and travel retail sales in China 2017, by channel
• Basic Statistic Duty free sales at land borders in Canada 2017, by category
• Premium Statistic Duty free and travel retail sales growth rate in China 2017, by channel
• Premium Statistic Tax free sales share in Europe 2017, by country

Further Content: You might find this interesting as well

• Turnover of Gebr. Heinemann worldwide 2013-2022
• Group turnover share of Gebr. Heinemann worldwide 2020, by category
• Index of retail space per thousand airport passengers in 2018/2019, by region
• Index of duty free sales per departing passenger in airports 2018/2019
• Breakdown of the global travel retail industry market share 2018, by category
• Group turnover share of Gebr. Heinemann worldwide 2022, by source
• Global travel retail sales share in 2018, by distribution channel
• Consumer satisfaction with duty free shops in Europe Q1 2017-Q2 2019
• Turnover of World Duty Free Group worldwide 2013-2014
• Lagardère Travel Retail: revenue worldwide 2013-2022
• Market share of the leading duty free and travel retail companies worldwide 2016
• Airport retail industry market share worldwide 2014, by company
• Avolta: net sales worldwide in 2023, by product category
• Leading global duty free operators 2015, based on departing international passengers
• Dufry: number of employees worldwide 2016-2022
• Duty free sales of souvenirs in Canada 2016, by distribution channel
• Duty free and travel retail sales in China 2017, by channel
• Duty free sales at land borders in Canada 2017, by category
• Duty free and travel retail sales growth rate in China 2017, by channel
• Tax free sales share in Europe 2017, by country

Ranked: The world’s Best-Selling Travel Retailers

With a turnover amounting to approximately $8.69 billion, Dufry was the world’s best-selling travel retailer in 2018, according to CEOWORLD magazine report. Despite a challenging year, Lotte Duty-Free ($6.9 billion) retains its number 2 status in the rankings, followed by The Shilla Duty-Free ($6.2 billion), China Duty-Free Group ($6.1 billion), and Lagardère Travel Retail ($4.7 billion).

With Gebr Heinemann ($4.6 billion), DFS Group ($3.6 billion), King Power International Group Thailand ($2.75 billion), Sinsegae Duty-Free ($2.69 billion), and Dubai Duty-Free ($1.99 billion) rounding out the top ten.

To identify the world’s top 25 best-selling travel retailer in 2018, based on turnover, CEOWORLD magazine reviewed numerous national and international media reports. Additional information about the skyscrapers came from Moodie Davitt. The following list showcases the world’s top 25 best-selling travel retailer in 2018.

• Dufry: $8.69 billion
• Lotte Duty-Free: $6.9 billion
• The Shilla Duty-Free:: $6.2 billion
• China Duty-Free Group: $6.1 billion
• Lagardère Travel Retail: $4.7 billion
• Gebr Heinemann: $4.6 billion
• DFS Group: $3.6 billion
• King Power International Group (Thailand): $2.75 billion
• Sinsegae Duty-Free: $2.69 billion
• Dubai Duty-Free: $1.99 billion
• Ever Rich Duty-Free: $1.95 billion
• Duty-Free Americas: $1.83 billion
• Aer Rianta International: $1.24 billion
• JATCO: $1.21 billion
• Starboard Cruise Services: $860.94 million
• WHSmith: $842.71 million
• Doota Duty-Free: $759 million
• NAA Retailing: $746.56 million
• Flemingo International: $740 million
• 3Sixty Duty-Free: $685.48 million
• Sky Connection: $630 million
• Qatar Duty-Free: $565.58 million
• JR/Duty-Free: $480.74 million
• Tallink Group: $444.54 million
• King Power Group (Hong Kong: $34.36 million

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