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Top 10 travel influencers transforming Thailand’s social media

Discover Thailand’s leading travel influencers of 2023, showcasing diverse content from breathtaking landscapes to cultural insights.

The value of influencer marketing for the travel and hospitality sector in Thailand has been notably significant, especially in the context of the digital transformation accelerated by the pandemic. In 2023, Thailand witnessed a substantial investment of $53.53 million in influencer advertising efforts, signifying the growing importance of this marketing approach​​.

The landscape of travel influencers in Thailand is vibrant and diverse, featuring individuals with significant followings and engagement rates across various platforms. As of 2023, the top travel influencers in Thailand, as identified by multiple sources, are:

• I Roam Alone and JoCho Sippawat : Both are recognized for their substantial presence on YouTube, each boasting over three million subscribers​​​​.
• Ilia Arzamastcev ( @arzoil ): A prominent travel influencer on Instagram with 1.3 million followers, known for engaging content​​.
• Nuttanicha D. ( @nychaa ): Renowned for her travel, fashion, and modeling content on Instagram, she has a following of 2.7 million​​.
• MNSP ( @manasaproyy ): With 967.7k followers, MNSP is known for travel and family-oriented content on Instagram​​.
• เด็กหญิงพลอยไพลิน ( @pigkaploy ): A traveler with a substantial Instagram following of 884.4k​​.
• Sunny Rung | Travel Reels (@sunny_rung): This influencer has 306.2k followers and is known for travel content on Instagram​​.
• Adel Mgaieth – Thailand Travel ( @thailand_adel ): A nature and landscape travel influencer on Instagram with over 507k followers​​.
• Iroamalone ( @iroamalone ): Known for travel content, this influencer has 682.7k followers on Instagram​​.
• Vises Rangsisingpipat ( @notevises ): An influencer focusing on lifestyle and travel, with 303.2k followers on Instagram​​.
• Anothai Tanadumrongsak (Nadia Lin) ( @imnadialin ): A travel influencer with 1.3 million followers on Instagram​​.

These influencers represent a mix of individuals with varied interests and styles, all contributing to the vibrant travel and hospitality scene in Thailand. Their presence on social media platforms, particularly Instagram, showcases their influence and reach within the travel community.

Theodore Koumelis

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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Warnings and insurance

Your travel insurance could be invalidated if you travel against advice from the Foreign, Commonwealth & Development Office (FCDO).

Areas where FCDO advises against all but essential travel

FCDO advises against all but essential travel to parts of the south, near the Thailand-Malaysia border:

• Pattani Province
• Yala Province
• Narathiwat Province
• southern Songkhla Province – south of the A43 road between Hat Yai and Sakom, and south of the train line which runs between Hat Yai and Padang Besar

FCDO  also advises against all but essential travel on the Hat Yai to Padang Besar train line that runs through these provinces.

This is due to regular terrorist attacks in the provinces by the border with Malaysia.

Find out more about why FCDO advises against travel . 

Before you travel

No travel can be guaranteed safe. Read all the advice in this guide. You may also find it helpful to: 

• see  general advice for women travellers
• read our guide on disability and travel abroad
• see  general advice for LGBT+ travellers
• read about  safety for solo and independent travel
• see advice on volunteering and adventure travel abroad

Travel insurance

If you choose to travel, research your destinations and get appropriate travel insurance . Insurance should cover your itinerary, planned activities and expenses in an emergency.

About FCDO travel advice

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8 of Thailand's most amazing places to visit

Jun 15, 2024 • 9 min read

From historic cities like Ayutthaya to white-sand beaches, here are the best places to visit in Thailand © Westend61 / Getty Images

When people think of Thailand , they often think of relaxing on a  pristine beach  with a refreshing cold drink in their hand.

Although Thailand is indeed blessed when it comes to diversions of the sandy persuasion, this country of more than 513 sq km (198 sq miles) also boasts virgin forestland, picturesque mountains, lively nightlife, raucous markets and of course, cities with their own unique histories and cultures. Thailand is a multifaceted destination, appealing to everyone from the hedonistic foodie to the ascetic seeking enlightenment (and everyone in between).

Fly-and-flop aficionados will of course head to a tropical island , as do most first-timers to the country , dazzled by the variety of destinations peppering Thailand’s waters. Likewise, culture vultures are most suited to big cities like Bangkok and Chiang Mai , while nature enthusiasts will be best served by combing through the emerald-green mountains of the kingdom’s north and northeast or the jungles along Myanmar’s border. With decent railway infrastructure, buses, ferries, cars for hire and many airports, it's easy to get around : you just need to choose the places to visit in Thailand that best match your interests.

Best city for food and nightlife

Many travelers to Thailand land in Bangkok only to immediately transfer to another destination, missing out on a city that remains strangely underrated. After all, Bangkok is the perfect launching pad for day trips to the surrounding region , with floating markets and beaches to the south and popular national parks to the north. It's a great place to stay for a couple of days, at least, before heading to another part of Thailand.

With over 10 million residents, Bangkok is a sprawling megacity. But all it really takes to navigate Bangkok is a little advance preparation. The city’s more than 320,000 restaurants serve a wide range of cuisines from Thai to Ethiopian to Latvian, and its more than 500,000 street food vendors ensure that food is available anywhere in Bangkok 24 hours a day. In Bangkok, or Krung Thep Mahanakorn (the “City of Angels”), the world is your oyster … or chicken satay skewer, or bowl of soup noodles.

Bangkok's bars and clubs offer a surprisingly wide range of styles and drinks. Of the establishments on the Asia’s 50 Best Bars list , four are in Bangkok. The city also has a penchant for speakeasy-type places, as well as Japanese-style bars (Japanese being one of Bangkok’s biggest expat communities). If a drink is what you’re after, you will not go thirsty – spring for Q&A Bar’s  Pinkish, a twist on the Negroni with rhubarb and grapefruit gin, the potent Old Fashioned jazzed up with turmeric at Vesper , or go classic with a good, crisp martini at Bamboo Bar .

Planning tip:  Bangkok’s bars and clubs are not permitted to be open all night – in fact, most close at the relatively early time of 1am.

2. Chiang Mai

Best City for Temples

Chiang Mai is a great base from which to explore the surrounding mountains, caves and waterfalls, all of which could take at least three days of your trip. The former capital of the Northern Lanna empire, the Chiang Mai area also boasts more than 300 temples. Some, like Doi Suthep , are famous for their stunning viewpoints; others, like Wat Suan Dok , serve as the burial grounds for the ashes of Chiang Mai’s former royal family. The charmingly weatherbeaten Wat Chedi Luang , founded in 1385, enjoys a convenient location smack dab in the middle of the Old Town, while Wat Phra Singh , home of the Lion Buddha, dazzles in the sunlight with its golden stupas. 

But there is plenty to experience besides temples. Northern Thai cuisine is unlike any other in Thailand, inspired as it is by Chinese elements and nearly 200 years under Burmese rule. Northern Thais also dress and dance in a distinctive manner, as well as speak their own dialect, called kum mueang . Its many outdoor markets, such as Talat Warorot and Talat Jing Jai, sell food, clothing and knick-knacks that make perfect souvenirs.

Planning tip: From late February to early April, Chiang Mai is usually inundated with smoke from farmers burning land in the mountains to plant their crops. Opt for the Thai “winter” of November to January or the rainy season .

3. The far north

Best region for hiking

Known as the Golden Triangle, the apex of Thailand’s far north – where Thailand, Laos and Myanmar meet – has served as a destination for die-hard nature lovers for decades. Be it via motorcycle, mountain bike or simply walking, exploring this area yields not only striking natural beauty but also the chance to visit both Laos and Myanmar (if only, typically, for a short period of time). Once known as a major production spot for opium, the Golden Triangle is now where visitors come to cruise along the Mekong against a spectacular background, camp in moderate (for Thailand) weather, or visit an elephant camp (or all three!)

Sleepy Chiang Rai , the former capital of the Lanna dynasty, is only 9km (6 miles) south of the Golden Triangle, making it an ideal spot from which to trawl through the surrounding area. This city holds its own attractions as well, including the world-famous  Wat Rong Khun , or White Temple, and is worth exploring for a day in itself.

Planning tip: It's a 1.5-hour trip from Chiang Rai to the Golden Triangle. Aside from renting a car, you can hire a taxi or take a bus.

Best island for a blend of cultures

It is the biggest island in Thailand, but  Phuket hosts an entirely different culture from the rest of the country: a mix of Hokkien Chinese, Thai and Malaysian elements. Hokkien-style fried noodles, o-aew (a jelly made from plant seeds), o-tao (an oyster omelet topped with pork rinds) and moo hong (braised pork belly stew) are all dishes that originated in Phuket and are difficult to find even in the rest of Thailand. Little wonder, then, why Phuket is one of Thailand’s most-visited destinations.

Phuket’s architecture is also unique – evidence of its past when it was ruled by the Portuguese. Sino-Portuguese shophouses, with their distinctive colors, tiles and fusion of both Western and Eastern styles, line the streets of the Old Town and are reminiscent of the shophouses in Penang and Singapore. With its top-tier beaches and Old Town culture, Phuket is perfect for both first-timers and couples and can easily take up a week of your visit.

Planning tip: September to October is Phuket’s rainy season, so try to avoid the island during this time. There are plenty of other great destinations beyond Phuket to consider visiting too.

5. The Upper Gulf

Best region for floating markets

The region south of Bangkok is easily reached from the capital, taking up a mere hour or so of driving (depending on traffic). Here is where you will find Thailand’s most famous floating markets, including Damnoen Saduak (at its busiest in the early morning) and Amphawa (more popular with locals and with a more nightlife-y vibe).

The famous Maeklong Railway Market can also be found here, where vendors pull up part of their stalls to allow a train to (slowly) pass six times a day. In Bang Kachao , called "the green lung of Bangkok" for its proximity to the capital, you can hire a bicycle to roll through the wilderness on concrete passageways, passing over canals hiding monitor lizards and reaching the island’s own floating market, Talat Nam Bang Nam Phueng. You can even take a day trip from Bangkok to the beach for sea breezes and fresh seafood ( Pattaya is only 2 hours away by car or bus, after all).

Planning tip: Besides driving, you can take a taxi, bus and train to sites such as Damnoen Saduak and Ampawa, where you can also stay overnight along the water.

6. Khao Yai National Park

Best for wildlife

A 2.5-hour drive from Bangkok, Khao Yai has been a popular weekend retreat for nature-loving Bangkokians for decades. As a result, the area around the national park – Thailand’s third largest – is generously studded with houses, hotels, restaurants, shops and even amusement parks. Not surprisingly, it is an ideal place to bring the whole family.

The top attraction, of course, is the 2166 sq km (836 sq miles) that comprise Thailand’s most-visited national park. Blessed with a wealth of hiking trails for everyone from a beginner to an experienced trekker, cooling waterfalls and an impressive range of wildlife, including monkeys, leopards, bears and elephants, Khao Yai can provide hours of entertainment for people of any age. Park rangers can be hired to help spot animals by guiding visitors to the places where you're most likely to see them, or to direct them to the best viewpoints or waterfalls nearby.

Planning tip: You should hire a guide ahead of time if you are going wildlife spotting. A park ranger can be found through the park’s website .

7. Ko Samui

Best island for water sports

If you were to picture the ideal tropical island with soft beaches and turquoise water, chances are you would be picturing Ko Samui . Although not as popular as Phuket, Thailand’s second-largest island still lures more than 2 million visitors a year, making it one of the most-visited islands in the country.

Besides its many charming beaches, Samui also hosts Ang Thong National Park , an archipelago of islands perfect for snorkeling and sea kayaking, Na Muang waterfalls for casual swimming, snorkelers' favorite Silver Beach, and countless spots for scuba diving. On-land attractions are also abundant, including fishing villages, golf courses and a surprising number of wellness retreats.

Planning tip: Samui has a surprisingly long “dry” season from December to August when chances of rain are minimal.

8. Ayutthaya and Sukhothai

Best destinations for history buffs

The historic city of Ayutthaya  served as Siam’s capital from the 14th to 18th centuries before it was ransacked by the Burmese. The remnants of that city have since been established as a UNESCO World Heritage Site, perfect fodder for scrambling and exploring. Bike rentals on the edge of the historical park turn Ayutthaya into an even easier place to navigate, making for a pleasant morning of culture/exercise under a canopy of green leaves.

Sukhothai , Siam’s first capital, was built on a smaller scale and also allows bike rentals, making it an ideal hands-on history lesson for families with smaller children. Also a World Heritage site, Sukhothai’s towers and Buddha statues are less visited than its younger sister down south, making it more pleasant for people who prefer to avoid large crowds.

Planning tip: Ayutthaya can be accessed by river boat, which takes up to an hour from Bangkok (less time than driving there). Get to Sukhothai by plane, train and bus or car. 

This article was first published Sep 5, 2021 and updated Jun 15, 2024.

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Advertisement

Thailand reopens to tourists from 63 countries without requiring quarantine.

About a fifth of the nation’s economy depends on the vacation industry. Before the pandemic, the country was one of the world’s top destinations, drawing nearly 40 million visitors in 2019.

• Share full article

By Richard C. Paddock and Muktita Suhartono

• Published Nov. 1, 2021 Updated Nov. 3, 2021

Thailand reopened on Monday to fully vaccinated tourists arriving by air from 63 countries as it strives to revive its economy despite struggling to reduce Covid-19 case numbers.

Bangkok also lifted its nighttime curfew, which had been in place for four months, and will allow some restaurants to resume serving alcohol. Bars, nightclubs and entertainment venues will remain closed at least until December.

With the moves, Thailand became one of the first countries in Southeast Asia to reopen to tourists without requiring quarantine. Singapore opened in September to tourists from two countries without quarantine and has expanded its list to 10.

Indonesia opened Bali and two other islands last month but imposed so many restrictions , including four nights of quarantine, that foreign tourists have yet to arrive. Cambodia and Vietnam plan to reopen selected areas to foreign tourists at the end of November.

About a fifth of Thailand’s economy depends on tourism and, before the pandemic, it was one of the world’s top tourist destinations, drawing nearly 40 million visitors in 2019. People who depend on tourism for a living said that they were desperate for business and welcomed the prospect of foreigners returning.

“I am optimistic that by opening the country, our economic condition will improve,” said Rujira Komonsing, owner of a shoe shop in Bangkok’s sprawling Chatuchak market. “I see that we have to live with Covid. The disease will not go away.”

The government is reopening now, in time for the coming peak tourism season, even though it is struggling to contain a monthslong outbreak. On Monday, it reported 8,165 new cases . But merchants and tourism industry workers said that going hungry was a greater risk than Covid.

“I am not worried about the number of cases,” said Puncharee Wongraungaram, a ceramics vendor at Chatuchak, once a popular tourist destination. “We can’t afford to close the country any longer. People have expenses to pay and need to eat.”

The list of 63 points of origin that Thailand has deemed to be low risk includes the United States, China, India, Southeast Asia and much of Europe.

Fully vaccinated visitors from those areas will not have to undergo quarantine but must take a P.C.R. test on arrival and stay one night in an approved hotel while awaiting the result. If they test negative, they can travel around the country.

After a slow start in obtaining vaccines, Thailand’s reopening has followed an aggressive inoculation campaign, especially in popular tourist areas. Bangkok reports that about two-thirds of its population is fully vaccinated.

Richard C. Paddock has worked as a foreign correspondent in 50 countries on five continents with postings in Moscow, Jakarta, Singapore and Bangkok. He has spent nearly a dozen years reporting on Southeast Asia, which he has covered since 2016 as a contributor to The New York Times. More about Richard C. Paddock

Muktita Suhartono reports for The New York Times in Indonesia and Thailand. She joined The Times in 2018 and is based in Bangkok. More about Muktita Suhartono

• Wonderful World Thai Advertising

The Wonderful World of Thai Advertising

Consider this scenario: you’re watching TV, and an advertisement comes on. You’re engrossed in the storyline and captivating visuals, forgetting that you’re watching a commercial. By the time the product is revealed, you’ve been hit with an emotional punch, and you’re unprepared to return to regular programming. Welcome to the weird world of Thai advertising.

Background on thai advertising.

Advertising in Thailand has rapidly grown into a full-blown entertainment genre , packed with cultural cues, developed narratives, and deep messaging, as in this example from CP All, which runs 7-Eleven stores in Thailand. Leading international firms have flocked to the capital to open offices and embrace these eager consumers, delivering over-the-top , emotional , and downright hilarious content that is only semi-aligned with any specific product.

To understand the effectiveness of Thailand’s bold advertising strategy, we first must appreciate the country’s rich, tradition-laden culture and history . Economically, Thailand is considered a developing country, but in the past decade, it has launched into an age of modernity. Bangkok has become an international commercial hub . Consumers have more disposable income than ever before, but they are not typically loyal to any particular brands—they’re still unfamiliar with many of them—and they value their freedom of choice. This mindset makes Thais dream consumers for advertising agencies, who can use humor, culture, tragedy, and other emotional cues to attract attention to a product, thereby increasing its commercial value.

How Thailand’s history affects advertising

Thailand’s recent history has made the advertising evolution possible as well. The government amended its constitution in 1997 to include freedom of speech, which changed the media dynamic in Thailand altogether. While journalists still struggled with some censorship—particularly concerning criticism of the monarchy or government—the advertising industry found its roots in this environment. Then in 2001, Prime Minister Thaksin Shinawatra limited freedom of expression yet again. His control of advertising budgets through his own, expansive personal network meant that only media supportive of the government would be awarded budgets. The 2014 military coup restricted free speech further under the National Council for Peace and Order (NCPO). The nascent industry responded by appealing to consumers in its own, uncontroversial way, through feeding a consumer appetite by appealing to humor and drama, as in the video above.

Entertainment value in Thai advertising

Today, some of the restrictions have gradually lifted—although criticism of the government is still closely censored—and advertisements now deliver commentary on topics dear to Thai culture, like overcoming personal challenges, the importance of family, community, and personal sacrifices. The local advent of online entertainment generated even more opportunity for advertisers, as many governmental restrictions do not yet extend to the Internet, and online content is often locally considered more credible than state-sponsored news sources. Plus, Thailand leads the world in mobile Internet use, since 70 percent of Thais own smartphones . Digital media has become ubiquitous to citizens’ everyday lives, and they’re eager to be entertained for five minutes ( or even fifteen ) at a time during their daily commute.

This Internet revolution has completely energized Thai advertisers, who now depend less on state-controlled Thai TV, and produce their spots in efforts to elicit a viral response. Narratives, like the advertisements by 7-Eleven, are more complex and feature top celebrities, production value is higher than ever, and plotlines often border on the controversial; the Asian markets savor it all. The industry has evolved from simply selling products to Thai consumers, to entertaining the masses in far-flung places like China , Japan, and even the United States. As restrictions continue to abate and audiences grow, experts predict new trends will emerge, like engaged mobile campaigns and personalized content. What’s unlikely to change, however, are the cultural elements that make these advertisements uniquely Thai, and their ability to tug at our heartstrings in one moment, and make us laugh out loud in the next.

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TAT’s marketing plan 2023 to revitalise Thai tourism towards high value and sustainable growth

Continuing to showcase thailand 5f, 4m soft-power foundations for the international market, and highlighting more responsible tourism routes for the domestic market..

Bangkok, 18 July, 2022 – The Tourism Authority of Thailand (TAT) has announced the marketing plan for 2023 that will continue this year’s goal to revitalise and transform Thai tourism, while placing greater emphasis on the recovery of the tourism sector towards stronger and sustainable, more responsible, more digital and more inclusive tourism growth.

Staged in a hybrid meeting format, the annual TAT Action Plan for 2023 conference was presided over by H.E. Mr. Phiphat Ratchakitprakarn, Thailand’s Minister of Tourism and Sports. Also present at the event were Dr. Thosaporn Sirisumphand, TAT’s Chairman of the Board, and officials and figures from the Thai public and private tourism sectors, as well as members of the media.

Mr. Yuthasak Supasorn, TAT Governor, said, “TAT sees 2023 as a year of a new beginning for Thai tourism. Hence, we have outlined our marketing strategy for next year adhering to the TAT’s Corporate Plan 2023-2027, which aims to heighten the TAT’s position as the strategic leader in driving Thailand towards experience-based and sustainable tourism.

“TAT is committed to help revitalise and transform Thai tourism under our three strategic objectives, which are: to ‘drive demand’ for meaningful travel, to ‘shape supply’ by developing a new tourism ecosystem, and to ‘thrive for excellence’ by making the TAT a data-driven organisation. We believe this will heighten our goal for Thailand to achieve high value and sustainable tourism growth,” Mr. Yuthasak added.

TAT will continue to use the “Visit Thailand Year 2022-2023: Amazing New Chapters” as the communication strategies for the international market. Thailand will continue to be promoted as a world-class destination that offers something for everyone under the ‘From A-Z: Amazing Thailand Has It All’ concept. This will be showcased alongside the kingdom’s 5F, 4M soft-power foundations; namely, Food, Film, Fashion, Festival, Fight, Music, Museum, Master, and Meta.

Particularly for long-haul international market, TAT recognises 2023 as the ‘time is the new currency’ era. Therefore, emphasis will be placed on promoting Thailand as a year-round destination for health and wellness aficionados, families with kids, active seniors, and remote workers / teleworkers through co-promotions with leading brands. Strategic marketing activities will be launched in new source markets, including Saudi Arabia and the USA’s large secondary cities through partnerships with the airlines.

For the short-haul international market, TAT has outlined ‘The Great Resumption’ under the ‘2Qs, 5News’ strategy. The ‘2Qs’ are ‘Quick Win’ to drive back the demands of tourists and ‘Quality’ to achieve more numbers of revisits and higher trip expenditure. The ‘5News’ include ‘New Segments’ with growth potential, ‘New Areas’ for source tourist markets, ‘New Partners’ in existing markets, ‘New Infrastructure’ relating to travel and tourism, and ‘New Way’ of travel experiences that will focus on responsible tourism. TAT will also promote all points of entry into Thailand, via land, water, and air with an aim to reinstate more than 80% of the regional air seating capacity in 2019.

In addition, more collaborative partnerships will be formed between TAT and the airlines to help boost the international tourism business by increasing the air seating capacity to Thailand. Initially, this will focus on key source markets with no travel restrictions to drive the travel demand of high-disposable income groups (Millennials, Gen-X, and Silver-Age People), hyper-personalisation groups (health and wellness, sports tourism, and responsible tourism), and new segments (digital nomads and remote workers / teleworkers).

For the domestic market, TAT will focus on increasing the travel frequency of domestic tourists by promoting Thailand as a year-round destination under the ‘REAL’ strategy: Responsible Tourism, Extra-ordinary Experience, Avantgarde Marketing and Less for more Economy. Highlights of each of the five regions of Thailand will be promoted, including nostalgic experiences in the North for Multi-Gen Families, ‘Trend C2’ innovative routes in the Central Region for Gen-Y and Gen-Z, culinary and luxury tourism offers in the East for high-income Gen-Y and Millennial Families, Dharma – Nature – Culture routes in the Northeast for Gen-Y and employed people, and inclusive responsible tourism in the South. Moreover, TAT will promote secondary cities up and down Thailand.

TAT has formulated the marketing plan for 2023 adhering to the Thai government’s Bio-Circular-Green or BCG Economy Model, which is conforming to the United Nations Sustainable Development Goals (SDGs). The BCG model is being used to revive the tourism industry with the aim of safe, inclusive, and sustainable travel.

Moreover, to ‘thrive for excellence’ by making TAT a data-driven organisation, TAT will use the Thailand Tourism Virtual Mart (TTVM) via https://virtualmart.tourismthailand.org as the key online B2B platform for Thai tourism business and international  tourism operators.

“For 2023, TAT expects Thailand to generate a total tourism revenue of 1.73 trillion Baht with 970 billion Baht from the international market and 760 billion Baht from the domestic market, for base case scenario, and 2.38 trillion Baht with 1.50 trillion Baht from the international market and 880 billion Baht from the domestic market, for best case scenario. This represents about 80% of Thailand’s tourism performance in 2019,” Mr. Yuthasak concluded.

TAT Newsroom

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