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The Nike Customer Experience And The Role of Its Journey Map

Within the fashion and apparel industry is an extremely competitive division where major brands vie for supremacy. Among them, one brand stands out not only for its incredible products or eye-catching campaigns but also for its ability to delight customers in various ways through every touchpoint that consumers experience – we’re referring to the Nike customer experience.

In this article, we will delve into the world of Nike’s Customer Experience, taking a closer look at some of their most successful initiatives, their customer journey , and some recommendations for implementing similar actions in your projects or businesses.

The Heart of Nike’s Customer Experience

At the core of Nike’s customer experience strategy lies a commitment to providing stylish products that perform exceptionally well. This commitment is reflected in their range of athletic gear, meticulously designed to cater to the needs of athletes and sports enthusiasts alike.

However, to become one of the leading brands in your industry, that alone is not sufficient. This is where customer experience strategies come into play. These are initiatives that focus on the customer journey, from the moment someone sees an advertisement or enters a Nike store to the post-purchase interactions. All of this is done with the aim of delighting their customers.

These strategies serve as the backbone of brand loyalty, reputation management, data-driven decision-making, customer retention, and global relevance. Nike’s unwavering commitment to delivering exceptional customer experiences ensures that it doesn’t just sell products; it sells a lifestyle, a mindset, and an enduring connection with its customers.

Nike has become a master of these types of initiatives and actions. In the following sections, we will explore some of the most successful ones and reflect on what we can learn from these strategies.

Examples of Nike’s Customer Experience Strategies

House of innovation.

The House of Innovation project by Nike significantly impacts the customer experience. These flagship stores, known as ‘temples to shopping in the digital age,’ blend physical and digital worlds seamlessly, immersing customers in the Nike brand’s ‘Just Do It’ ethos. The digital integration enhances convenience and engagement with features like QR codes for virtual dressing rooms and interactive wall displays.

An important element to highlight within this initiative is personalization. Exclusive services like Nike by You offer NikePlus members one-on-one customization sessions with designers, creating unique, branded products. This elevates the shopping experience and strengthens the emotional connection between customers and the Nike brand, fostering loyalty and advocacy.

The Nike App was a game-changer for both Nike and its customers. Their App enhances the shopper experience by giving access to the NikePlus rewards program. This loyalty program offers members exclusive products, member exclusives, access to Nike experts, personalized workouts, priority access to events, and, most importantly, gives Nike insights into customers’ shopping habits and product preferences. This personalization enhances customer satisfaction and strengthens the emotional connection between consumers and the Nike brand solidifying their loyalty and enriching their shopping journey.

Nike Live Stores

The introduction of Nike Live stores in various locations has brought a revolutionary shift to the customer experience. These dynamic spaces, beginning with the inaugural store in Los Angeles, offer customers a shopping environment that feels alive and ever-changing. Nike Live stores transcend the traditional retail model with rotating product arrays, local artwork, and interactive features like the sneaker bar and consultation services. Customers can now immerse themselves in a personalized shopping experience, trying out shoes on treadmills and enjoying the vibrant atmosphere.

Technology in Physical Stores

Nike has succeeded in providing unique experiences to people visiting their physical stores by incorporating advanced software and hardware that surprises anyone who interacts with such technology. These implementations are not merely experiential; they make the purchasing process simpler and more efficient for people. Some notable examples include:

Replica Kiosk: A digital retail kiosk with a 65″ touch display where Nike Football fans can find, customize, and order their favorite Nike team products. It provides real-time product availability for both in-store and online purchases, streamlining the shopping process and improving stock efficiency.

Nike Bootroom: An interactive surface with a 65″ multi-touch display that facilitates employee and customer interactions. It offers real-time availability information for Nike products based on size and color, thanks to RFID technology and 3D cameras.

Mobile Connect: This feature offers free WiFi in-store, promoting extensive use of digital terminals. It enables more than 1,000 interactions on busy days, often involving groups. Integrating seamlessly with the retailer’s mobile app supports customers’ journeys throughout the store and allows convenient content sharing via smartphones.

Media Wall: The multi-touch, multi-user wall serves as a dynamic information hub, displaying campaigns, products, and real-time social media updates. It aggregates content from platforms like Facebook, Instagram, and YouTube, including soccer team rankings and scores. Additionally, customers are encouraged to engage by taking selfies, which are instantly discoverable through custom hashtags.

The Role of the Customer Journey Map in a Company’s Strategy

The customer journey map is a graphic and visual representation of all the points of interaction between users and a brand. This includes any type of contact, ranging from seeing an advertisement to something as involved as making a purchase.

These touchpoints are usually organized into stages and include additional information to better understand the steps or actions a potential consumer takes.

Each of these customer touchpoints is an area of opportunity if leveraged effectively. Likewise, they can become pain points where the user experience and perception can be negatively affected. Therefore, constant monitoring of each of these points and a strategy for continuous improvement are of great importance in the growth of any business.

Example of Nike’s Customer Journey Map

Below is an example of a fictitious customer journey map for Nike, created with reference to some of the most common touchpoints in the industry and information gathered from media and specialized portals.

Nike’s customer journey map would look like this:

Stage 01: AWARENESS

Stage 02: consideration, stage 03: purchase, stage 04: usage, stage 05: loyalty, stage 06: advocacy, start delighting your customers by nurturing every stage of your customer journey.

In a market flooded with choices, consumers are not just looking for products; they seek an emotional connection with the brands they choose. This is where the customer experience comes into play and becomes a differentiator that positions brands like Nike above others, even if they offer equally good products.

These types of strategies are not exclusively reserved for large corporations; in fact, they are something that all companies should implement regardless of their size or revenue. The rewards of doing so are numerous and impossible to ignore, especially if you aim to build a base of loyal and happy customers.

QuestionPro has developed an entire suite of tools and solutions to help you implement a successful customer experience strategy.

Among the most notable are:

QuestionPro CX, our Customer Experience Management Software,

A platform with everything you need to delve into the minds of your customers and understand their satisfaction levels. Thanks to features like our ticketing system and survey platform, you can identify opportunities within your customer journey to delight your users at every stage.

QuestionPro SuiteCX

A platform with everything you need to create customer experience journey maps and perform journey analytics in a simple and effective way. You can integrate various data points, user persona profiles and easily edit them to create action plans and detailed contact strategies.

If you’re interested in learning more about our solutions and how QuestionPro can help you empower your business, please contact us. We’d love to chat with you and find the best way to execute your projects with our technology.

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War in ukraine, free and up-to-date :), transportation to and from moscow sheremetyevo airport, what is the distance from moscow sheremetyevo airport to the centre of moscow.

The distance to the centre of Moscow (Saint Basil’s Cathedral / Red Square) is 34 kilometres from South Terminal Complex and 42 kilometres from North Terminal Complex. Thus, terminals A and B are further away from the city. Travel time between the airport and the city centre is 1 hour and 5 minutes. Unfortunately, it can be busy on the roads and you should take into account a car journey that takes longer.

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Train aeroexpress to moscow – buy tickets.

The fastest travel option between Moscow Sheremetyevo Airport and the centre of Moscow is the train Aeroexpress. You can get stuck in a traffic jam if you travel by car, taxi or bus, that won’t happen if you take the train. The Aeroexpress commutes between Belorussky Station in the city and the railway station at the airport, located on the south side of the airport at Terminal E. An automated people mover (APM) runs between this station and terminals A and B. The Aeroexpress departs every 30 minutes, travel time is 35 minutes.

From metro station Belorusskaya at Belorussky Station, you can travel by metro to the city centre and other parts of Moscow. The journey time from metro station Belorusskaya to metro station Teatralnaya close to Red Square is only 5 minutes.

Aeroexpress tickets The prices are listed below, an Aeroexpress ticket including a ride with the metro, tram or (trolley) bus costs 560 RUB, the price for a subway ticket is 55 RUB. You can buy tickets for the Aeroexpress at the stations, but it is cheaper to do this online. Please consult website and timetable Aeroexpress for more information.

SAVING TIPS: Tickets can be bought at the airport, but online it is easier and cheaper (450 RUB one way, 900 RUB return). A group ticket can be used by four people and costs 1,100 RUB for a single journey and 1,800 RUB for a return (valid for 30 days). The price is the same online and from the ticket machine. Aeroexpress trains run without stopping, besides you can use free WiFi aboard since early 2015.

Top 5 sights in Moscow

1. Red Square – free! 2. Moscow Kremlin 3. Saint Basil’s Cathedral 4. Moscow Metro Tour of 1.5 hours 5. Communist Walking Tour of 2 hours

Bus and metro to Moscow

It is more economical to travel by bus and metro to the centre of Moscow. Needless to say, taking a direct train is easier and faster. With bus 817 and bus 948 you can get in 35 minutes to metro station Planernaya (northernmost station metro line 7). With bus 851 and bus 949 it takes 25 minutes to metro station Rechnoy Vokzal (northernmost station metro line 2). The price of a bus ticket is 57 RUB or 80 RUB.

From both stations you can take the metro to the centre of Moscow, station Kuznetskiy Most for metro line 7 (travel time: 31 minutes) and station Teatralnaya for metro line 2 (travel time: 23 minutes). Metro station Kuznetskiy Most is a short distance from the world-famous Bolshoi Theatre. The total journey time is at least one hour. If the bus ends up in a traffic jam, the journey can take a lot longer.

Tickets for the subway priced 55 RUB are available from the ticket vending machines. You can also buy a day ticket (yediniy) for public transport in Moscow for 200 RUB, it is valid for 24 hours. During the night you can travel by bus H1 between the airport and the city every half hour. Please consult buses to and from Moscow Sheremetyevo Airport and  website Moscow Metro for more information.

“The metro stations with the most central location in Moscow are Okhotny Ryad (M1), Teatralnaya (M2) and Revolution Square (M3), at a short distance from Red Square, Kremlin and GUM.”

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Travel Itinerary For One Week in Moscow: The Best of Moscow!

I just got back from one week in Moscow. And, as you might have already guessed, it was a mind-boggling experience. It was not my first trip to the Russian capital. But I hardly ever got enough time to explore this sprawling city. Visiting places for business rarely leaves enough time for sightseeing. I think that if you’ve got one week in Russia, you can also consider splitting your time between its largest cities (i.e. Saint Petersburg ) to get the most out of your trip. Seven days will let you see the majority of the main sights and go beyond just scratching the surface. In this post, I’m going to share with you my idea of the perfect travel itinerary for one week in Moscow.

Moscow is perhaps both the business and cultural hub of Russia. There is a lot more to see here than just the Kremlin and Saint Basil’s Cathedral. Centuries-old churches with onion-shaped domes dotted around the city are in stark contrast with newly completed impressive skyscrapers of Moscow City dominating the skyline. I spent a lot of time thinking about my Moscow itinerary before I left. And this city lived up to all of my expectations.

Travel Itinerary For One Week in Moscow

Day 1 – red square and the kremlin.

Metro Station: Okhotny Ryad on Red Line.

No trip to Moscow would be complete without seeing its main attraction. The Red Square is just a stone’s throw away from several metro stations. It is home to some of the most impressive architectural masterpieces in the city. The first thing you’ll probably notice after entering it and passing vendors selling weird fur hats is the fairytale-like looking Saint Basil’s Cathedral. It was built to commemorate one of the major victories of Ivan the Terrible. I once spent 20 minutes gazing at it, trying to find the perfect angle to snap it. It was easier said than done because of the hordes of locals and tourists.

As you continue strolling around Red Square, there’s no way you can miss Gum. It was widely known as the main department store during the Soviet Era. Now this large (yet historic) shopping mall is filled with expensive boutiques, pricey eateries, etc. During my trip to Moscow, I was on a tight budget. So I only took a retro-style stroll in Gum to get a rare glimpse of a place where Soviet leaders used to grocery shop and buy their stuff. In case you want some modern shopping experience, head to the Okhotny Ryad Shopping Center with stores like New Yorker, Zara, and Adidas.

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To continue this Moscow itinerary, next you may want to go inside the Kremlin walls. This is the center of Russian political power and the president’s official residence. If you’re planning to pay Kremlin a visit do your best to visit Ivan the Great Bell Tower as well. Go there as early as possible to avoid crowds and get an incredible bird’s-eye view. There are a couple of museums that are available during designated visiting hours. Make sure to book your ticket online and avoid lines.

Day 2 – Cathedral of Christ the Saviour, the Tretyakov Gallery, and the Arbat Street

Metro Station: Kropotkinskaya on Red Line

As soon as you start creating a Moscow itinerary for your second day, you’ll discover that there are plenty of metro stations that are much closer to certain sites. Depending on your route, take a closer look at the metro map to pick the closest.

The white marble walls of Christ the Saviour Cathedral are awe-inspiring. As you approach this tallest Orthodox Christian church, you may notice the bronze sculptures, magnificent arches, and cupolas that were created to commemorate Russia’s victory against Napoleon.

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Unfortunately, the current Cathedral is a replica, since original was blown to bits in 1931 by the Soviet government. The new cathedral basically follows the original design, but they have added some new elements such as marble high reliefs.

Home to some precious collection of artworks, in Tretyakov Gallery you can find more than 150,000 of works spanning centuries of artistic endeavor. Originally a privately owned gallery, it now has become one of the largest museums in Russia. The Gallery is often considered essential to visit. But I have encountered a lot of locals who have never been there.

Famous for its souvenirs, musicians, and theaters, Arbat street is among the few in Moscow that were turned into pedestrian zones. Arbat street is usually very busy with tourists and locals alike. My local friend once called it the oldest street in Moscow dating back to 1493. It is a kilometer long walking street filled with fancy gift shops, small cozy restaurants, lots of cute cafes, and street artists. It is closed to any vehicular traffic, so you can easily stroll it with kids.

Day 3 – Moscow River Boat Ride, Poklonnaya Hill Victory Park, the Moscow City

Metro Station: Kievskaya and Park Pobedy on Dark Blue Line / Vystavochnaya on Light Blue Line

Voyaging along the Moscow River is definitely one of the best ways to catch a glimpse of the city and see the attractions from a bit different perspective. Depending on your Moscow itinerary, travel budget and the time of the year, there are various types of boats available. In the summer there is no shortage of boats, and you’ll be spoiled for choice.

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If you find yourself in Moscow during the winter months, I’d recommend going with Radisson boat cruise. These are often more expensive (yet comfy). They offer refreshments like tea, coffee, hot chocolate, and, of course, alcoholic drinks. Prices may vary but mostly depend on your food and drink selection. Find their main pier near the opulent Ukraine hotel . The hotel is one of the “Seven Sisters”, so if you’re into the charm of Stalinist architecture don’t miss a chance to stay there.

The area near Poklonnaya Hill has the closest relation to the country’s recent past. The memorial complex was completed in the mid-1990s to commemorate the Victory and WW2 casualties. Also known as the Great Patriotic War Museum, activities here include indoor attractions while the grounds around host an open-air museum with old tanks and other vehicles used on the battlefield.

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The hallmark of the memorial complex and the first thing you see as you exit metro is the statue of Nike mounted to its column. This is a very impressive Obelisk with a statue of Saint George slaying the dragon at its base.

Maybe not as impressive as Shanghai’s Oriental Pearl Tower , the skyscrapers of the Moscow City (otherwise known as Moscow International Business Center) are so drastically different from dull Soviet architecture. With 239 meters and 60 floors, the Empire Tower is the seventh highest building in the business district.

The observation deck occupies 56 floor from where you have some panoramic views of the city. I loved the view in the direction of Moscow State University and Luzhniki stadium as well to the other side with residential quarters. The entrance fee is pricey, but if you’re want to get a bird’s eye view, the skyscraper is one of the best places for doing just that.

Day 4 – VDNKh, Worker and Collective Farm Woman Monument, The Ostankino TV Tower

Metro Station: VDNKh on Orange Line

VDNKh is one of my favorite attractions in Moscow. The weird abbreviation actually stands for Russian vystavka dostizheniy narodnogo khozyaystva (Exhibition of Achievements of the National Economy). With more than 200 buildings and 30 pavilions on the grounds, VDNKh serves as an open-air museum. You can easily spend a full day here since the park occupies a very large area.

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First, there are pavilions that used to showcase different cultures the USSR was made of. Additionally, there is a number of shopping pavilions, as well as Moskvarium (an Oceanarium) that features a variety of marine species. VDNKh is a popular venue for events and fairs. There is always something going on, so I’d recommend checking their website if you want to see some particular exhibition.

A stone’s throw away from VDNKh there is a very distinctive 25-meters high monument. Originally built in 1937 for the world fair in Paris, the hulking figures of men and women holding a hammer and a sickle represent the Soviet idea of united workers and farmers. It doesn’t take much time to see the monument, but visiting it gives some idea of the Soviet Union’s grandiose aspirations.

I have a thing for tall buildings. So to continue my travel itinerary for one week in Moscow I decided to climb the fourth highest TV tower in the world. This iconic 540m tower is a fixture of the skyline. You can see it virtually from everywhere in Moscow, and this is where you can get the best panoramic views (yep, even better than Empire skyscraper).

Parts of the floor are made of tempered glass, so it can be quite scary to exit the elevator. But trust me, as you start observing buildings and cars below, you won’t want to leave. There is only a limited number of tickets per day, so you may want to book online. Insider tip: the first tour is cheaper, you can save up to $10 if go there early.

Day 5 – A Tour To Moscow Manor Houses

Metro Station: Kolomenskoye, Tsaritsyno on Dark Green Line / Kuskovo on Purple Line

I love visiting the manor houses and palaces in Moscow. These opulent buildings were generally built to house Russian aristocratic families and monarchs. Houses tend to be rather grand affairs with impressive architecture. And, depending on the whims of the owners, some form of a landscaped garden.

During the early part of the 20th century though, many of Russia’s aristocratic families (including the family of the last emperor) ended up being killed or moving abroad . Their manor houses were nationalized. Some time later (after the fall of the USSR) these were open to the public. It means that today a great many of Moscow’s finest manor houses and palaces are open for touring.

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There are 20 manor houses scattered throughout the city and more than 25 in the area around. But not all of them easily accessible and exploring them often takes a lot of time. I’d recommend focusing on three most popular estates in Moscow that are some 30-minute metro ride away from Kremlin.

Sandwiched between the Moscow River and the Andropov Avenue, Kolomenskoye is a UNESCO site that became a public park in the 1920’s. Once a former royal estate, now it is one of the most tranquil parks in the city with gorgeous views. The Ascension Church, The White Column, and the grounds are a truly grand place to visit.

You could easily spend a full day here, exploring a traditional Russian village (that is, in fact, a market), picnicking by the river, enjoying the Eastern Orthodox church architecture, hiking the grounds as well as and wandering the park and gardens with wildflower meadows, apple orchards, and birch and maple groves. The estate museum showcases Russian nature at its finest year-round.

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If my travel itinerary for one week in Moscow was a family tree, Tsaritsyno Park would probably be the crazy uncle that no-one talks about. It’s a large park in the south of the city of mind-boggling proportions, unbelievable in so many ways, and yet most travelers have never heard of it.

The palace was supposed to be a summer home for Empress Catherine the Great. But since the construction didn’t meet with her approval the palace was abandoned. Since the early 1990’s the palace, the pond, and the grounds have been undergoing renovations. The entire complex is now looking brighter and more elaborately decorated than at possibly any other time during its history. Like most parks in Moscow, you can visit Tsaritsyno free of charge, but there is a small fee if you want to visit the palace.

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Last, but by no means least on my Moscow itinerary is Kuskovo Park . This is definitely an off-the-beaten-path place. While it is not easily accessible, you will be rewarded with a lack of crowds. This 18th-century summer country house of the Sheremetev family was one of the first summer country estates of the Russian nobility. And when you visit you’ll quickly realize why locals love this park.

Like many other estates, Kuskovo has just been renovated. So there are lovely French formal garden, a grotto, and the Dutch house to explore. Make sure to plan your itinerary well because the estate is some way from a metro station.

Day 6 – Explore the Golden Ring

Creating the Moscow itinerary may keep you busy for days with the seemingly endless amount of things to do. Visiting the so-called Golden Ring is like stepping back in time. Golden Ring is a “theme route” devised by promotion-minded journalist and writer Yuri Bychkov.

Having started in Moscow the route will take you through a number of historical cities. It now includes Suzdal, Vladimir, Kostroma, Yaroslavl and Sergiev Posad. All these awe-inspiring towns have their own smaller kremlins and feature dramatic churches with onion-shaped domes, tranquil residential areas, and other architectural landmarks.

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I only visited two out of eight cities included on the route. It is a no-brainer that Sergiev Posad is the nearest and the easiest city to see on a day trip from Moscow. That being said, you can explore its main attractions in just one day. Located some 70 km north-east of the Russian capital, this tiny and overlooked town is home to Trinity Lavra of St. Sergius, UNESCO Site.

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Sergiev Posad is often described as being at the heart of Russian spiritual life. So it is uncommon to see the crowds of Russian pilgrims showing a deep reverence for their religion. If you’re traveling independently and using public transport, you can reach Sergiev Posad by bus (departs from VDNKh) or by suburban commuter train from Yaroslavskaya Railway Station (Bahnhof). It takes about one and a half hours to reach the town.

Trinity Lavra of St. Sergius is a great place to get a glimpse of filling and warming Russian lunch, specifically at the “ Gostevaya Izba ” restaurant. Try the duck breast, hearty potato and vegetables, and the awesome Napoleon cake.

Day 7 – Gorky Park, Izmailovo Kremlin, Patriarch’s Ponds

Metro Station: Park Kultury or Oktyabrskaya on Circle Line / Partizanskaya on Dark Blue Line / Pushkinskaya on Dark Green Line

Gorky Park is in the heart of Moscow. It offers many different types of outdoor activities, such as dancing, cycling, skateboarding, walking, jogging, and anything else you can do in a park. Named after Maxim Gorky, this sprawling and lovely park is where locals go on a picnic, relax and enjoy free yoga classes. It’s a popular place to bike around, and there is a Muzeon Art Park not far from here. A dynamic location with a younger vibe. There is also a pier, so you can take a cruise along the river too.

How to Save Money While Traveling in Europe

The Kremlin in Izmailovo is by no means like the one you can find near the Red Square. Originally built for decorative purposes, it now features the Vernissage flea market and a number of frequent fairs, exhibitions, and conferences. Every weekend, there’s a giant flea market in Izmailovo, where dozens of stalls sell Soviet propaganda crap, Russian nesting dolls, vinyl records, jewelry and just about any object you can imagine. Go early in the morning if you want to beat the crowds.

All the Bulgakov’s fans should pay a visit to Patriarch’s Ponds (yup, that is plural). With a lovely small city park and the only one (!) pond in the middle, the location is where the opening scene of Bulgakov’s novel Master and Margarita was set. The novel is centered around a visit by Devil to the atheistic Soviet Union is considered by many critics to be one of the best novels of the 20th century. I spent great two hours strolling the nearby streets and having lunch in the hipster cafe.

Conclusion and Recommendations

To conclude, Moscow is a safe city to visit. I have never had a problem with getting around and most locals are really friendly once they know you’re a foreigner. Moscow has undergone some serious reconstruction over the last few years. So you can expect some places to be completely different. I hope my one week Moscow itinerary was helpful! If you have less time, say 4 days or 5 days, I would cut out day 6 and day 7. You could save the Golden Ring for a separate trip entirely as there’s lots to see!

What are your thoughts on this one week Moscow itinerary? Are you excited about your first time in the city? Let me know in the comments below!

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24 comments.

Ann Snook-Moreau

Moscow looks so beautiful and historic! Thanks for including public transit information for those of us who don’t like to rent cars.

MindTheTravel

Yup, that is me 🙂 Rarely rent + stick to the metro = Full wallet!

Mariella Blago

Looks like you had loads of fun! Well done. Also great value post for travel lovers.

Thanks, Mariella!

I have always wanted to go to Russia, especially Moscow. These sights look absolutely beautiful to see and there is so much history there!

Agree! Moscow is a thousand-year-old city and there is definitely something for everyone.

Tara Pittman

Those are amazing buildings. Looks like a place that would be amazing to visit.

Adriana Lopez

Never been to Moscow or Russia but my family has. Many great spots and a lot of culture. Your itinerary sounds fantastic and covers a lot despite it is only a short period of time.

What was their favourite thing about Russia?

Gladys Parker

I know very little about Moscow or Russia for the\at matter. I do know I would have to see the Red Square and all of its exquisite architectural masterpieces. Also the CATHEDRAL OF CHRIST THE SAVIOUR. Thanks for shedding some light on visiting Moscow.

Thanks for swinging by! The Red Square is a great starting point, but there way too many places and things to discover aside from it!

Ruthy @ Percolate Kitchen

You are making me so jealous!! I’ve always wanted to see Russia.

Moscow is in my bucket list, I don’t know when I can visit there, your post is really useful. As a culture rich place we need to spend at least week.

DANA GUTKOWSKI

Looks like you had a great trip! Thanks for all the great info! I’ve never been in to Russia, but this post makes me wanna go now!

Wow this is amazing! Moscow is on my bucket list – such an amazing place to visit I can imagine! I can’t wait to go there one day!

The building on the second picture looks familiar. I keep seeing that on TV.

Reesa Lewandowski

What beautiful moments! I always wish I had the personality to travel more like this!

Perfect itinerary for spending a week in Moscow! So many places to visit and it looks like you had a wonderful time. I would love to climb that tower. The views I am sure must have been amazing!

I was lucky enough to see the skyline of Moscow from this TV Tower and it is definitely mind-blowing.

Chelsea Pearl

Moscow is definitely up there on my travel bucket list. So much history and iconic architecture!

Thumbs up! 🙂

Blair Villanueva

OMG I dream to visit Moscow someday! Hope the visa processing would be okay (and become more affordable) so I could pursue my dream trip!

Yup, visa processing is the major downside! Agree! Time and the money consuming process…

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Mercure Arbat Moscow 4 stars Ecocertified

41 41 photos/video

35 35 photos/video

Description

Mercure Arbat Moscow

Hotel for travellers looking for local and authentic experiences

Mercure Arbat Moscow is situated on the famous pedestrian street. Cathedral of Christ the Saviour and the Pushkin Museum are 2 km away. The Kremlin and Red Square are in 3 km. The Bolshoi Theatre is 3.5 km away. The journey to any of the Moscow airports will take no more than an hour. Smolenskaya metro station is in front of the hotel. A huge number of restaurants and cafes is available for guests.

Mercure Arbat Moscow boutique hotel design is inspired by elegant manors of the 19th century. A conference room for 14 people is open for business, the location allows to get to downtown in minutes.

Within walking distance to the main attractions in the historical center of Moscow and attached to the most beautiful pedestrian street of Arbat, famous by its artists, theaters, souvenir stalls and shops, numerous restaurants, cafés and bars.

Mercure Arbat Moscow invites guests of the capital to experience the unique atmosphere of a boutique hotel, where French chic and elegance meet the best traditions of Russian culture.

Hotel extras

Located in the historic center of Moscow, close to 2 metro stations

Experience the atmosphere of a luxurious manor of the early 19th century

Bar La Promenade 24/7 (south of France, Russian and global cuisines)

Intimate conference hall

Easy reach to the exhibition grounds of Expocenter and Crocus Expo

Our accommodation(s)

Page out of

Classic Non-smoking Room with a double bed

• 18 m² / 193 sq ft
• Bedding 1 x Queen size bed(s)

From NaN RUB NaN RUB Note  *

Fees and taxes included

1 night | 1 adult

Non-smoking Superior room with 1 double bed

• 19 m² / 204 sq ft
• Bedding 1 x Double bed(s)

Superior rooms with one large bed

Non contractual photo

• 24 m² / 258 sq ft

Superior rooms with separate beds

• 26 m² / 279 sq ft
• Bedding 2 x Twin bed(s)

Classic Non-smoking Room with 2 single beds

Privilege Non Smoking Room with 1 kingsize bed

• 20 m² / 215 sq ft
• Bedding 1 x King size bed(s) and 1 x King size bed(s)

Privilege category rooms with one large bed and a sofa

• 28 m² / 301 sq ft
• Bedding 1 x Queen size bed(s) and 1 x Double sofa bed(s)

Junior Suite rooms with one large bed

• 44 m² / 473 sq ft
• Bedding 1 x King size bed(s)

Privilege Non Smoking Room with 2 single beds

• Bedding 2 x Single bed(s)

Standard non-smoking room with double bed for guests with limited mobility

• 22 m² / 236 sq ft
• Accessible room

Non-smoking Family Suite with king-size bed and sofa bed

• 42 m² / 452 sq ft
• Bedding 1 x King size bed(s) and 1 x Double sofa bed(s)
• Views: Park view
• Most of the accommodation: Corner Room

Non-smoking Deluxe Suite with 1 king-size bed and sofa

• Views: Park view or Historic side view

Non-smoking suite with a King-size bed, a sofa and a summer terrace

• Most of the accommodation: Terrace or Corner Room

Hotel location

Smolenskaya Sq. 6 121099  MOSCOW Russia

GPS : 55.748595, 37.583762

Contact email [email protected]

Click to copy the email address

Access and transport

SMOLENSKAYA

Railway station

Access: 10 m  /  0.01 mi

Access: 2 km  /  1.24 mi     3 min drive

ARBAT STREET

Tourist attraction

Access: 50 m  /  0.03 mi

ST. BASIL CATHEDRAL

Historic monument

Access: 4 km  /  2.49 mi     10 min drive

BOLSHOY THEATER

Opera/symphony/concert hall

Hotel services

Check-in from 03:00 PM - Check out up to 12:00 PM

• Wheelchair accessible

Fitness center

• Air conditioning
• Meeting rooms
• 100% Non Smoking Property
• Room service

LA PROMENADE

La Promenade: The restaurant is open twenty-four seven.

BAR LA PROMENADE

The cozy bar area offers Russian, French and international cuisine menu, as well as a variety of beverages.

Start your day in the atmosphere of La Promenade, a stylish French restaurant, where a wide range of buffet breakfast dishes and drinks will delight your exquisite taste.

All guests are welcome to use the hotel's free wellness facilities, including gym.

Meetings & Events

Our guest reviews

100% genuine reviews from our guests

ALL Rating  4.7/5  1,361 reviews

TripAdvisor Rating  4.5/5  1,970 reviews

Well located for my need and good service

Customer review rating 5.0/5

Anonymous Business - 3/21/2024 Confirmed reviews ALL

Dear Guest, We are very grateful to you for choosing Mercure Arbat Moscow hotel and share with us comments regarding your stay! It is a pleasure to know that you were satisfied with it at all. At Mercure we strive to provide the highest level of service to each of our guests, so positive feedback is the greatest reward for us. We do hope to see you again and soon at Mercure Arbat Moscow Hotel. Warmest regards, Natalia Rakhymova Front Office Manager

Well located , helpful staff and housekeepers staff was also good

Mohammed A. Solo - 2/28/2024 Confirmed reviews ALL

Everything was great The location is good near to Arbat , staff all of them very helpful , the only thing we need it as Muslim is to install water hose pressure in toilet , which will be good for all tourists from middle east.

Dear Mohammed, We are very grateful to you for choosing Mercure Arbat Moscow hotel and for taking the time to complete our questionnaire and share with us comments regarding your stay! It is a pleasure to know that you were satisfied with your stay. At Mercure we strive to provide the highest level of service to each of our guests, so positive feedback is the greatest reward for us. We do hope to see you again and soon at Mercure Arbat Moscow Hotel! Warmest regards, Natalia Rakhymova Front Office Manager

well located, hospitality, cleanness

Customer review rating 4.0/5

Irina Business - 2/26/2024 Confirmed reviews ALL

room planning is not comfortable- in one the window was right up to the ceiling and couldn’t open, so no fresh air and light; the others (thank you very much for changing room) - total square of the toilet and bathroom was the same as living room, round table is big for the room, but no shelf at the other side of the bed.

Dear Irina, We are very grateful to you for choosing Mercure Arbat Moscow hotel and for taking the time to complete our questionnaire and share with us comments regarding your stay! It is a pleasure to know that you were satisfied with your stay. At Mercure we strive to provide the highest level of service to each of our guests, so positive feedback is the greatest reward for us. We do hope to see you again and soon at Mercure Arbat Moscow Hotel! Warmest regards, Natalia Rakhymova Front Office Manager

Well located

Customer review rating 4.5/5

Liliana Couples - 1/20/2024 Confirmed reviews ALL

Beside of central location, the hotel itself provides very good service. Upon arrival to my surprise,I was informed that our room has been upgrated and it was very nice. The room is clean,quiet. Good shower. I was extremely satisfied with my staying in this hotel. Definitely will choose it next time.

Dear Liliana, We are very grateful to you for choosing Mercure Arbat Moscow hotel and for taking the time to complete our questionnaire and share with us comments regarding your stay! It is a pleasure to know that you were satisfied with your stay. At Mercure we strive to provide the highest level of service to each of our guests, so positive feedback is the greatest reward for us. We do hope to see you again and soon at Mercure Arbat Moscow Hotel! Warmest regards, Natalia Rakhymova Front Office Manager

Wonderful stay

Ebtisam A. Families - 1/12/2024 Confirmed reviews ALL

I enjoyed staying at the hotel great location The staff is beyond amazing It won't be the last thanks

Dear Mrs. Ebtsam, We are very grateful to you for choosing Mercure Arbat Moscow hotel and for taking the time to complete our questionnaire and share with us comments regarding your stay! It is a pleasure to know that you were satisfied with your stay. At Mercure we strive to provide the highest level of service to each of our guests, so positive feedback is the greatest reward for us. We do hope to see you again and soon at Mercure Arbat Moscow Hotel! Warmest regards, Natalia Rakhymova Front Office Manager

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Web-users rating

Other web-users rate our hotel

• 443 reviews 9.6/10 Location
• 465 reviews 8.3/10 Room
• 539 reviews 9.3/10 Service
• 5 reviews 3.8/10 WiFi
• 205 reviews 8.1/10 Breakfast
• 163 reviews 8.9/10 Cleanliness
• 67 reviews 6.6/10 Food
• 63 reviews 8.3/10 Vibe
• 96 reviews 9.6/10 Location
• 91 reviews 8.1/10 Room
• 128 reviews 8.8/10 Service
• 51 reviews 7.8/10 Breakfast
• 26 reviews 8.7/10 Cleanliness
• 18 reviews 6.6/10 Food
• 48 reviews 9.6/10 Location
• 69 reviews 8.1/10 Room
• 65 reviews 9.5/10 Service
• 25 reviews 8.7/10 Cleanliness
• 19 reviews 8.2/10 Breakfast
• 8 reviews 8/10 Vibe
• 6 reviews 6.3/10 Food
• 50 reviews 9.6/10 Location
• 49 reviews 8.2/10 Room
• 54 reviews 9.3/10 Service
• 22 reviews 8.2/10 Breakfast
• 21 reviews 9.1/10 Cleanliness
• 10 reviews 8/10 Vibe
• 37 reviews 9.8/10 Location
• 45 reviews 8.5/10 Room
• 51 reviews 9.5/10 Service
• 12 reviews 9/10 Cleanliness
• 12 reviews 8.4/10 Breakfast

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Price from: 1 night for 1 person in the room category identified within the same price range, excluding additional services and breakfast. This refers to the lowest public price, including all taxes ( VAT and tourist tax included) for the accommodation concerned, found on https://all.accor.com/ site today, for a one-night stay in the next 20 days . Varies according to period and availability. The price is only guaranteed at the time of booking. All bookings (foreign) are payable in the local currency where the hotel is situated. Only the amount confirmed during the booking in the hotels local currency is guaranteed. An estimated conversion in your local currency may be given for reference but is not part of the contract. Your bank may charge you bank fees and/or exchange fees at the time of payment.