european travel whisperer

Testimonials

I greatly enjoyed my trip experiences [with Virginia] which were customized for our group's interests and needs. Virginia planned everything carefully so that literally all we needed was our passports. I have participated in two river cruises, one on the Seine and the other on the Danube. Both were extremely pleasurable. I have traveled to Europe many times in the past, but as I have aged (gracefully I hope!) and with the current uncertain climate in the world today, to say nothing about the fact that air travel is no longer fun, it is reassuring to have someone else "sweat the details". I am glad that Virginia enjoys doing just that.

We first used Virginia by taking a Mediterranean cruise she arranged sponsored by the Ulster County Chamber of Commerce [as a group tour.] It was wonderful, and we were glad to have had Virginia’s expertise and guidance. We have since then had Virginia assist us as we created additional vacations. Now that we are well into travel by cruising ,we often start the process and then turn to Virginia for her professional guidance. [She creates] memorable trips.

We were thrilled to be part Virginia’s spectacular group river cruise on the Danube! It was our first trip to Europe, and the cruise through Hungary, Austria and Germany exceeded our expectations in every respect. [Virginia’s services were] Incredible…fabulous! We highly recommend Virginia! Her fantastic customer service and attention to detail assure a memorable travel experience! Plus she is a lot of fun!

- Kathy M. & Jack R.

[We use Virginia’s services because] we do not want to make any of the arrangements ourselves and she always seems to know how to make us happy. We have never tried to make our arrangements ourselves. We just completed our third European trip and will continue to use her services….SIMPLY MARVELOUS. We have already recommended her to other people and will continue to do so in the future.

- Mary & Dennis B.

We live in Tennessee and were referred to Virginia by one of her Tennessee colleagues who knew she had expansive experiences in travels to Italy. Her recommendations were excellent. We had only planned 1 of our 3 weeks-- a Seabourne cruise from Venice to Athens. We asked Virginia to fill in the rest of the trip, focusing on Florence and Tuscany. Virginia found us a fabulous villa in Tuscany and booked wonderful (unique and "behind the scenes") tours in Florence. Virginia thinks of everything. She planned our hotels and tours around where we would be when. She places herself "in the moment" and lets you know where you need to be to catch which train and how many blocks you have to schlep your luggage. She anticipates all your needs and nuisances-- and solves them before they happen!

I have recommended Virginia and I will use her again!! She is so easy to work with; she adheres to your budget; she knows all the "hidden" costs; she lets you know when you can save money or when you need to spend the extra dollars for service; her bookings/ reservations are always complete, and there are few surprises ! Once while I was in Rome I texted her for the protocol on tipping and I got an immediate reply. Love Virginia! Can't wait for our next trip.

Start planning your effortless European escape

Connect with me on a complimentary consultation call to get started — so I can make your European travel dreams come true, with absolute ease:

I started a full service Travel Agency in 2007 ((Booked By Barthel Travel) when our local storefront closed its doors (I had been there part time for almost 2 years). In 2014 I developed a division for my travel passion, Europe and have been running both since then. As of 2020, I am re-branding to ONLY European Travel Whisperer, specializing in custom travel itineraries for groups and individuals for all travel styles in Europe, land and water based. I book just over $1Million in sales per year and have been awarded one of the top sales awards of the host agency I work under.

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Social Media Suggestions For List Building

Go to our website, Facebook and Instagram pages. Get familiar with our social media strategy (which is currently quite limited) and our brand. Create a strategy for getting our brand more recognizable to our target marketThink of examples of what types of posts YOU would do if you were our social media coordinator in order to grow our client base list. Submit 2-4 example posts on the platform you think would draw in more of our target market clients. Be creative.Set up a plan for us to follow for the next 6 months to become more recognizable to the clients we seek.

Market Validation Analysis

We are looking to gain a better understanding of our target market and how to best reach them to ensure we are positioning ourselves in the right segment, offering enticing travel opportunities and creating the best marketing messages through the best platforms. To accomplish this, you could focus on providing:A complete analysis of our current offerings, our target market, and the positioning of our brand.Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc.Executing market research to develop a comprehensive report of our target market and "avatar" for us to focus our marketing to.A list of the best platform(s) to reach the developed target market.We will provide you with information on our brand, our current social media platforms and any information that will help define our target market.We hope to gain a comprehensive understanding of our target market, how and where we can better reach them and get them engaged with our brand. We would like recommendations on how to improve our brand recognition and travel offerings to better suit the market. 

Marketing Plan Development

We are looking to develop a repeatable marketing strategy for the group trips that we develop and promote to clients. We would like to determine the best platforms to use, then develop a complete system of follow up that can be duplicated and used for every new trip.To accomplish this you could focus on providing:Market research to determine best platforms to use for advertising.Suggestions on preferential verbiage and/or media to use in marketing.A collaboration of several different platforms for the same project ie. ads, newsletter, social media posts, to build a full marketing strategy that is repeatable for different projects.Repeatable follow up process using existing auto-responder platform (iContact).Ending with a template that can be used over again by inputting new project information.

Blog Content Creation

I am looking for 6-12 new blog posts with content specific for our new brand, focusing on travel to Europe. Working in travel should make it a fun and easy topic to create content for using the information from our website and social media posts to get a feel for my voice. The blogs should be keyword rich with a personal flavor, more in a story format with information useful to the clients.To accomplish this, you could focus on providing:Research of other travel blogs to see what's trending.Understanding of our target market to be writing directly to them.A list of subtopics that can be expanded on for future blog posts.I will provide further background on our business model, our specialty and what has worked for us in the past.

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Euroviews. We can get tourism policies right — these three European cities show how it can be done

To harness the power of travel, alleviate the drawbacks with smart policies, and make our world more tolerant and inclusive in the process — that’s the vision I’d like to offer, Peter Lochbihler writes.

What do we know about travel? And by that, I don’t just mean the joy of discovering new places, experiencing foreign cultures, and learning about the world. 

What I’d like to explore is the impact of tourism and travel on humankind, especially now that it has transformed from a choice pursuit of the eccentric few to a favourite pastime for millions.

Going on eight years in the industry, I can say one thing with confidence: at its core, travel is a force for good in the world, and for policymakers, tourism offers one of the rare opportunities to stimulate local employment, generate revenue, and simultaneously raise humanity’s collective level of empathy. 

And this is no mean feat in today’s environment — beset by geopolitical woes, divisiveness, and financial volatility.

There isn’t an economic sector immune to pitfalls and adverse effects, but in our industry, those are manageable with the proper set of guardrails and a tailored mix of policies. Here are three of my favourite case studies.

Paris and pollution reduction

With travel & tourism contributing €33.5 billion to the capital of France’s GDP, Paris was crowned the world's most powerful city destination by WTTC in 2022. 

But that’s just half of the story. As it boosted revenue from tourism by at least a quarter within a decade starting in 2010, Paris also managed to reduce air pollution by 50%.

This transformative feat, I believe, involved a purposeful and concerted effort by the city authorities, residents, visitors, and the hospitality industry — acting in concert.

In a short ten years, Paris succeeded in reducing car use by an impressive 40% and embraced sustainability through initiatives like the Street Code, promoting eco-friendly transportation.

In a short ten years, Paris succeeded in reducing car use by an impressive 40% and embraced sustainability through initiatives like the Street Code, promoting eco-friendly transportation. 

The city demonstrated its commitment to pedestrian safety by introducing car-free zones around schools and doubling down on bike lanes — a vast 1,120km network of which has now been created. 

This extensive reshaping of urban transportation significantly reduced the carbon footprint and improved the quality of life for Parisians and visitors alike.

Vienna's affordable housing

Vienna’s population is expected to reach 2 million by 2027, and it is one of the fastest-growing cities in the EU. It is also a place popular with tourists. 

In 2019 — a benchmark year for travel — Vienna recorded almost 18 million overnight stays. Remarkably, four out of every five visitors came from abroad.

Often taken for granted, the travel and tourism industry is a major driver of export revenue for economies large and small. In Austria’s case, the sector accounted for a whopping 39% of €53bn service exports total in the last representative year before COVID (2019).

Vienna's city authorities set municipal rent levels and use limited-profit associations as a way to increase housing supply, while keeping prices in check. The rents those entities can charge are cost-based, which leads to figures 30% below market average.

However, the influx of new residents and visitors has posed challenges, particularly in housing supply and affordability. In response, Vienna offered a policy master class in social housing — worthy of mayoral attention the world over.

At present, approximately half of the city's residents live in municipal or subsidised housing units. 

Vienna's city authorities set municipal rent levels and use limited-profit associations as a way to increase housing supply while keeping prices in check. The rents those entities can charge are cost-based, which leads to figures 30% below the market average.

Copenhagen: Case study in waste management

Copenhagen's metamorphosis over the past thirty years is nothing short of remarkable, shifting from a fading capital to a dynamic metropolis often lauded among the most desirable places to live. 

The city's population grew by 13% between 2010 and 2023, and Copenhagen now boasts an estimated 1.4 million inhabitants. The number of visitors increased even faster — growing by 50% in less than a decade and culminating in a record-breaking 12.7 million overnight stays in 2019.

By incinerating trash and generating electricity from it, Copenhagen addressed two issues with one solution — it improved its energy security while tackling the waste management conundrum.

Amidst this phenomenal growth, Denmark had to contend with high per capita municipal waste levels and desperately needed to find a more sustainable way forward. The answer came in the form of the Circular Copenhagen initiative, which targeted a figure of 70% recycled waste by 2024.

Here again, innovative policy-making paired with a sharp focus on synergy and deployment of the latest technology is what made a difference. 

By incinerating trash and generating electricity from it, Copenhagen addressed two issues with one solution — it improved its energy security while tackling the waste management conundrum. 

And this is just the tip of the iceberg. The city has declared its ambition to become “the world’s most sustainable destination”. Such strategies are both good business in an increasingly competitive global tourism landscape and the right thing to do.

A chance to have one's cake and eat it

Mark Twain once quipped that travel is “fatal to prejudice, bigotry, and narrow-mindedness,” but in the 19th century, it was not yet the engine powering local economies. 

In 2019, before the pandemic, 5% of the EU economy was directly attributable to tourism, which generated €572bn of total gross value added within the bloc.

Our sector is a unique and rare opportunity for the policymakers at tourism destinations to have their cake and eat it. 

Every destination is different and requires a tailored tourism strategy, but when we work together and learn from each other, the force for good becomes even stronger. 

To harness the power of travel, alleviate the drawbacks with smart policies, and make our world more tolerant and inclusive in the process — that’s the vision I’d like to offer.

Peter Lochbihler is Global Head of Public Affairs at Booking.com.

Contact us at [email protected] to send pitches or submissions and be part of the conversation.

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European Travel Whisperer - Overview, Decision Makers & Competitors

Travel, Recreation, and Leisure West Hurley, New york, United States

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Guest Essay

The Far Right Wants to Take Over Europe, and She’s Leading the Way

By David Broder

Mr. Broder is the author of “Mussolini’s Grandchildren: Fascism in Contemporary Italy.” He wrote from Rome.

“There’s just one question on voting day. Do you want an Islamized Europe or a European Europe?”

This stark choice was posed by Marion Maréchal, a rising star of the French far right, at the launch of her party’s campaign for the European elections in June. In an incendiary speech, she spoke of a Europe under siege from “many foreign powers and Islamist organizations profiting from anarchic immigration in their efforts at destabilization, subverting our youth, organizing something like a Fifth Column in our countries and recruiting deadly jihadist soldiers.” She was joined by a stream of speakers bewailing a European project hijacked by L.G.B.T.Q. activists, environmental fanatics and anti-Western ideologues.

Yet for all the apocalyptic anger, this wasn’t a call to quit the European Union. While Ms. Maréchal’s Reconquest party sulfurously accuses elites of orchestrating a Great Replacement of Christians by Muslims, it seeks its own place in the corridors of power. Across the continent, the aim of far-right parties like hers is not to exit the bloc but, increasingly, to take it over. In this project, they have a model: Prime Minister Giorgia Meloni of Italy.

Ms. Meloni is already an inspiration to the European far right. As the head of the right-wing coalition in Italy, she has overseen attacks on L.G.B.T.Q. groups and migrant-rescue organizations, a takeover of the public broadcaster and a continuing attempt to change the Constitution to expand executive power. But it’s on the continent where she has really distinguished herself. Combining staunch Atlanticism — commitment to NATO and Ukrainian defense alike — with relentless opposition to immigration and climate policy, she has become a major force in Europe. For the European far right, poised for an advance, Ms. Meloni is leading the way.

Since coming to power in October 2022, Ms. Meloni has impressed many with her pragmatic approach and abandonment of her previous criticism of the European Union. In Brussels, she has developed a reputation for skillful diplomacy. She was christened an Orban whisperer , for example, after helping talk Prime Minister Viktor Orban of Hungary out of vetoing further E.U. aid to Ukraine this year. His change of mind didn’t come without a cost — the European Commission also released 10.2 billion euros , or $10.8 billion, of previously withheld funds for his government — but Ms. Meloni was still crucial to winning him around.

Such diplomatic success has led some to suggest that Ms. Meloni is not falling in line but actually setting the agenda. In a report widely seen in Italy, Fareed Zakaria on CNN hailed “ Meloni’s moment ” in Europe, comparing her position with the leading role previously played by Angela Merkel, Germany’s former chancellor. On economic policy, the claim is overblown; Italy’s economy, though growing, isn’t staking out new territory. But the comparison is not without merit. In several areas, Rome is giving Brussels direction.

For one, Ms. Meloni has been at the forefront of plans to further outsource the bloc’s border policing to autocratic North African countries. In July last year, she was in Tunisia to announce a deal to curb migration across the Mediterranean; last month, she did the same in Egypt . Both times she was flanked by Europe’s top official and president of the commission, Ursula von der Leyen, who in January gave her blessing to Ms. Meloni’s broader vision for E.U.-Africa relations. Even as the bloc agrees on new rules for processing migrants once they reach the continent, Italy is working to ensure they don’t arrive in the first place.

Ms. Meloni has also been a thorn in the side of the bloc’s green transition. Deriding the European Green Deal, a suite of environmental legislation, as “ climate fundamentalism ,” she has consistently attempted to slow or stop green policies. Often, Italy has been alone or little supported in these efforts. But in February, Ms. Meloni was central to a vote opposing the bloc’s centerpiece nature restoration law , which seeks to repair damaged ecosystems across the continent.

Tellingly, Ms. Meloni was joined in that vote by the center-right European People’s Party, which is the largest group of parties in Brussels and includes the German Christian Democrats. The group, which had already sought to scale back the bloc’s climate commitments, called the proposal an attack on farmers, who have recently held protests across Europe. Helped by some dissident center-right parliamentarians voting in favor, the legislation passed . But center-right leaders’ hopes to derail a ban on new combustion-engine cars point to further collaboration to come.

Polls ahead of June’s elections suggest that center-to-far-right forces are on course to win around 50 percent of seats in Parliament. For many on the hard right, this offers a chance to end the grand coalition of Socialists and Christian Democrats that has historically dominated European politics — and instead create a right-wing alliance that would hold the top jobs. In practice, such cooperation is difficult: Center-right leaders say that they will ally only with pro-E.U., pro-NATO, pro-Ukraine and pro-rule-of-law parties. That rules out a decent portion of Europe’s far-right parties, at least for now. It does, however, allow for a full embrace of Ms. Meloni.

More radical forces, following Ms. Meloni’s example, are recalibrating. In Marine Le Pen’s National Rally in France, top figures are walking back their previous NATO-critical stances and distancing themselves from the more intransigent Alternative for Germany. Mr. Orban, long a black sheep in European affairs, is also looking to break out of isolation before Hungary takes over the bloc’s presidency in July. He claims he will join the European Conservatives and Reformists, the group led by Ms. Meloni, after June’s election — a reportedly welcome prospect for the group, even if Mr. Orban’s softness on Russia could be a stumbling block .

Ms. Meloni’s group, dominated by her Brothers of Italy party and Poland’s Law and Justice, isn’t the only European home for far-right forces. There’s also the Identity and Democracy group, which houses France’s National Rally and Italy’s League party. Relations between the two groups aren’t always harmonious. In March, Ms. Le Pen sharply accused Ms. Meloni of planning to re-elect Ms. von der Leyen as head of the commission. Matteo Salvini, leader of the League, insists that right-wingers should refuse to work with centrists.

Even so, polls suggest that the two groups will together win around a quarter of seats, leaving the far right with much more sway no matter who takes the top job. Far from seeking to break up the European Union, these far-right groups are now bidding to put their own stamp on it — to create what Ms. Maréchal calls a “civilizational Europe” rather than the technocratic “commission’s version of Europe.” Ms. Meloni, for her part, seems convinced the two can go together.

David Broder ( @broderly ) is the author of “Mussolini’s Grandchildren: Fascism in Contemporary Italy” and “First They Took Rome: How the Populist Right Conquered Italy.”

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