advantage in tourism

Tourism: The Advantages, Disadvantages and How to Properly Travel

The Advantages

For developing countries, the advantages of tourism tend to be primarily monetary. A large scale tourism industry prevents larger, more harmful businesses from working off the land. Small tourist companies that reign on the land stops large capitalistic corporations from polluting the air or gentrifying people’s homes.

The tourism industry encompasses many different travel areas, which allows the majority of a country’s population to be employed . These employment places include hotels, car rental agencies, restaurants, tour companies, souvenir shops, and equipment shops, among others.

Profit earned from tourism can be reinvested into the country for better infrastructure, education, funding conservation efforts and creating more responsible ways of touring. Without tourism, many countries would not have the same level of access to education and infrastructure. Moreover, tourism allows hosts and visitors to share cultures and meet diverse groups of people. Through respectful interactions, a broader view of the world from both parties can be achieved. By reinvesting the money earned back into the country, tourism and its attractions can grow, creating a positive cycle for the country.

The Disadvantages

With the way the tourism industry is currently run, the disadvantages of tourism may greatly outweigh the advantages in a country. The first factor to take into consideration is environmental damage. When a country has a high tourist attraction, the number of people occupying a space increases immensely. As a result, the release of carbon monoxide gases can increase due to plane and car use affecting the country’s environment. Many countries with ancient ruins or natural attractions are also in danger of destruction or erosion with significant foot traffic and human interaction. Additionally, flora and fauna can decrease in areas or change their growth and migration patterns when there is an overflow of humans interact. Foot traffic and continuous touching can also slowly degrade the stability of ancient structures.

One of the advantages breached upon the sharing of cultures. While this is a great interaction of beliefs and customs, it can become destructive to a host country’s culture. One of the ways cultures can be disrespected is through the commercialization of countries’ cultures . When tourism booms, large industries swoop in and sell figures of the cultures’ icons or traditional wear, disrespecting the countries’ indigenous beliefs and can be harmful to the people living there. Moreover, poor behavior from tourists who don’t respect the spoken or unspoken codes of conduct held by indigenous peoples also undermines the sacred beliefs held within the country.

Also, for many countries, tourism is a seasonal occurrence. For people that work in the tourism industry, their jobs are only viable for a certain number of months, and after the season has ended, many are left without income. Many of these jobs also lack the benefits that other sector jobs supply. Tourism workers are often left without insurance or pension. Not to mention, foreign businesses tend to overtake the companies present in these countries, forcing small businesses to shut down. As a result, foreign businesses keep the majority of profits from tourism, while local businesses lose their income. This hurts small businesses and local economies.

As previously stated, the profit gained from tourism is often reinvested into the industry. However, with unequal infrastructure development, the tourism industry can inadvertently sustain itself without aiding a country’s other vital sectors. As such, many countries end up developing tourism hot spots while the rest of the country suffers. In these countries, there are visible socioeconomic gaps between the wealthy and the poor. Focusing mainly on the tourism industry and places of mass attraction leaves disadvantaged communities at risk of financial instability. Moreover, countries solely invested in tourism are vulnerable to quick economic falls as its working sectors are unevenly balanced. If a natural disaster, political unrest or unprecedented pandemic were to strike, the country would lose a massive income, causing an economic recession that some countries may significantly struggle to bounce back from.

Ways to Respectfully Travel

The most important step to being a respectful tourist is to be an educated tourist. Understanding and respecting the culture and the people of the country is vital. By not undermining tourism countries’ culture and beliefs, the people living there will be more welcoming to tourists, and cultures can flourish without fear of commercialization.

Being environmentally conscious is also important to the survival of these countries. Respecting a country’s land and structures preserve the countries’ beauty and keep the land clean and prepped for further development. Many countries are more environmentally strained, so reducing pollution or your carbon footprint in a foreign country can help ease the strain.

Supporting the small and local businesses found in these countries can help keep local communities employed and support the overall economy.  As local businesses grow, more people will have the opportunity to be employed outside of the tourism sector, and the economy will be able to grow within itself.

By learning the advantages and disadvantages of tourism, and how one can improve the practice of traveling, the tourism industry will be able to change for the better and support the countries that host people from all over the world.

– Marlee Ingram Photo: Flickr

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Don’t forget tourism has benefits too

Readers respond to Christopher de Bellaigue’s long read on the future of global tourism

Christopher de Bellaigue’s article ( The end of tourism? , Long read, 18 June) is interesting and insightful, but fails to point out the intrinsic value of travel. Mass tourism, apart from its economic and ecological impacts, has also implied the opportunity to access peoples, cultures and foods that we have hitherto never experienced. To travel is to live, as Hans Christian Andersen once wrote.

The chance to experience and appreciate other cultures, to understand the lives of others unlike oneself, must be seen as a public good in itself. The “end of tourism” will not mean the end of travel for the classes who can afford it, but only means the denying of the opportunity for the vast majority of the world’s people to experience the world in ways that previous generations could not have dreamed of. An end to tourism will not hinder the travel plans of the world’s richest, but will serve to insulate and harden the nativist sentiments of the more disadvantaged. Madhav Tipu Ramachandran Bengaluru, India

Tourism and globalisation is what has brought us the very knowledge and cultural understanding about all the destinations that the author talks about. Without a globally connected and travelling society there would be little awareness of other cultures, little respect for other traditions and much less intercultural exchange.

Travelling and experiencing other cultures first-hand is what makes us more open and accepting of others. It connects us to the rest of the world. Progressive politics, fighting racism and supporting migration all depend on people understanding more of other countries and cultures. Lorenz Kost Düsseldorf, Germany

I was a bit bemused that no mention was made of staying in your own country for a holiday and the impact of Covid-19 on the UK tourism industry. Lockdown has helped many of us to appreciate what we have close at hand, from our own back gardens to wildlife areas on our doorsteps.

There’s much choice for urban, countryside and seaside holidays, and such diverse beauty and culture available right here in the UK. Reopening UK-based tourism will help the economy and people’s wellbeing without impacting on the environment in the way that overseas travel does. Danielle Lowy Manchester

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Tourism’s Importance for Growth Highlighted in World Economic Outlook Report

• All Regions
• 10 Nov 2023

Tourism has again been identified as a key driver of economic recovery and growth in a new report by the International Monetary Fund (IMF). With UNWTO data pointing to a return to 95% of pre-pandemic tourist numbers by the end of the year in the best case scenario, the IMF report outlines the positive impact the sector’s rapid recovery will have on certain economies worldwide.

According to the World Economic Outlook (WEO) Report , the global economy will grow an estimated 3.0% in 2023 and 2.9% in 2024. While this is higher than previous forecasts, it is nevertheless below the 3.5% rate of growth recorded in 2022, pointing to the continued impacts of the pandemic and Russia's invasion of Ukraine, and from the cost-of-living crisis.

Tourism key sector for growth

The WEO report analyses economic growth in every global region, connecting performance with key sectors, including tourism. Notably, those economies with "large travel and tourism sectors" show strong economic resilience and robust levels of economic activity. More specifically, countries where tourism represents a high percentage of GDP   have recorded faster recovery from the impacts of the pandemic in comparison to economies where tourism is not a significant sector.

As the report Foreword notes: "Strong demand for services has supported service-oriented economies—including important tourism destinations such as France and Spain".

Looking Ahead

The latest outlook from the IMF comes on the back of UNWTO's most recent analysis of the prospects for tourism, at the global and regional levels. Pending the release of the November 2023 World Tourism Barometer , international tourism is on track to reach 80% to 95% of pre-pandemic levels in 2023. Prospects for September-December 2023 point to continued recovery, driven by the still pent-up demand and increased air connectivity particularly in Asia and the Pacific where recovery is still subdued.

Related links

• Download the News Release on PDF
• UNWTO World Tourism Barometer
• IMF World Economic Outlook

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Tourism and Competitiveness

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The tourism sector provides opportunities for developing countries to create productive and inclusive jobs, grow innovative firms, finance the conservation of natural and cultural assets, and increase economic empowerment, especially for women, who comprise the majority of the tourism sector’s workforce. Before the COVID-19 pandemic, tourism was the world’s largest service sector—providing one in ten jobs worldwide,  almost seven percent of all international trade and  25 percent of the world’s service exports —a critical foreign exchange generator.  In 2019 the sector was valued at more than US$9 trillion and accounted for 10.4 percent of global GDP.

Tourism offers opportunities for economic diversification and market-creation. When effectively managed, its deep local value chains can expand demand for existing and new products and services that directly and positively impact the poor and rural/isolated communities. The sector can also be a force for biodiversity conservation, heritage protection, and climate-friendly livelihoods, making up a key pillar of the blue/green economy. This potential is also associated with social and environmental risks, which need to be managed and mitigated to maximize the sector’s net-positive benefits.

The impact of the COVID-19 pandemic has been devastating for tourism service providers, with a loss of 20 percent of all tourism jobs (62 million), and US$1.3 trillion in export revenue, leading to a reduction of 50 percent of its  contribution to GDP  in 2020 alone. The collapse of demand has severely impacted the livelihoods of tourism-dependent communities, small businesses and women-run enterprises. It has also reduced government tax revenues and constrained the availability of resources for destination management and site conservation.

Naturalist local guide with group of tourist in Cuyabeno Wildlife Reserve Ecuador. Photo: Ammit Jack/Shutterstock

Tourism and Competitiveness Strategic Pillars

Our solutions are integrated across the following areas:

• Competitive and Productive Tourism Markets. We work with government and private sector stakeholders to foster competitive tourism markets that create productive jobs, improve visitor expenditure and impact, and are supportive of high-growth, innovative firms. To do so we offer guidance on firm and destination level recovery, policy and regulatory reforms, demand diversification, investment promotion and market access. 
• Blue, Green and Resilient Tourism Economies. We support economic diversification to sustain natural capital and tourism assets, prepare for external and climate-related shocks, and be sustainably managed through strong policy, coordination, and governance improvements. To do so we offer support to align the tourism enabling and policy environment towards sustainability, while improving tourism destination and site planning, development, and management. We work with governments to enhance the sector’s resilience and to foster the development of innovative sustainable financing instruments.
• Inclusive Value Chains. We work with client governments and intermediaries to support Small and Medium sized Enterprises (SMEs), and strengthen value chains that provide equitable livelihoods for communities, women, youth, minorities, and local businesses. 

The successful design and implementation of reforms in the tourism space requires the combined effort of diverse line ministries and agencies, and an understanding of the impact of digital technologies in the industry. Accordingly, our teams support cross-cutting issues of tourism governance and coordination, digital innovation and the use and application of data throughout the three focus areas of work.

Tourism and Competitiveness Theory of Change 

Examples of our projects:

• In Indonesia , a US$955m loan is supporting the Government’s Integrated Infrastructure Development for National Tourism Strategic Areas Project. This project is designed to improve the quality of, and access to, tourism-relevant basic infrastructure and services, strengthen local economy linkages to tourism, and attract private investment in selected tourism destinations. In its initial phases, the project has supported detailed market and demand analyses needed to justify significant public investment, mobilized integrated tourism destination masterplans for each new destination and established essential coordination mechanisms at the national level and at all seventeen of the Project’s participating districts and cities.
• In Madagascar , a series of projects totaling US$450m in lending and IFC Technical Assistance have contributed to the sustainable growth of the tourism sector by enhancing access to enabling infrastructure and services in target regions. Activities under the project focused on providing support to SMEs, capacity building to institutions, and promoting investment and enabling environment reforms. They resulted in the creation of more than 10,000 jobs and the registration of more than 30,000 businesses. As a result of COVID-19, the project provided emergency support both to government institutions (i.e., Ministry of Tourism) and other organizations such as the National Tourism Promotion Board to plan, strategize and implement initiatives to address effects of the pandemic and support the sector’s gradual relaunch, as well as to directly support tourism companies and workers groups most affected by the crisis. 
• In Sierra Leone , an Economic Diversification Project has a strong focus on sustainable tourism development.  The project is contributing significantly to the COVID-19 recovery, with its focus on the creation of six new tourism destinations, attracting new private investment, and building the capacity of government ministries to successfully manage and market their tourism assets.  This project aims to contribute to the development of more circular economy tourism business models, and support the growth of women- run tourism businesses.  
• Through the Rebuilding Tourism Competitiveness: Tourism Response, Recovery and Resilience to the COVID-19 Crisis initiative and the Tourism for Development Learning Series , we held webinars, published insights and guidance notes as well as formed new partnerships with Organization of Eastern Caribbean States, United Nations Environment Program, United Nations World Tourism Organization, and World Travel and Tourism Council to exchange knowledge on managing tourism throughout the pandemic, planning for recovery and building back better. The initiative’s key Policy Note has been downloaded more than 20,000 times and has been used to inform recovery initiatives in over 30 countries across 6 regions.
• The Global Aviation Dashboard  is a platform that visualizes real-time changes in global flight movements, allowing users to generate 2D & 3D visualizations, charts, graphs, and tables; and ranking animations for: flight volume, seat volume, and available seat kilometers.  Data is available for domestic, intra-regional, and inter-regional routes across all regions, countries, airports, and airlines on a daily, weekly, or monthly basis from January 2020 until today. The dashboard has been used to track the status and recovery of global travel and inform policy and operational actions.

Traditional Samburu women in Kenya. Photo: hecke61/Shutterstock.

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• Destination Management Handbook: A Guide to the Planning and Implementation of Destination Management  (2023)
• Blue Tourism in Islands and Small Tourism-Dependent Coastal States : Tools and Recovery Strategies (2022)
• Resilient Tourism: Competitiveness in the Face of Disasters  (2020)
• Tourism and the Sharing Economy: Policy and Potential of Sustainable Peer-to-Peer Accommodation  (2018)
• Supporting Sustainable Livelihoods through Wildlife Tourism  (2018)
• The Voice of Travelers: Leveraging User-Generated Content for Tourism Development  (2018)
• Women and Tourism: Designing for Inclusion  (2017)
• Twenty Reasons Sustainable Tourism Counts for Development  (2017)
• An introduction to tourism concessioning:14 characteristics of successful programs.  The World Bank, 2016)
• Getting financed: 9 tips for community joint ventures in tourism . World Wildlife Fund (WWF) and World Bank, (2015)
• Global investment promotion best practices: Winning tourism investment” Investment Climate  (2013)

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• COVID-19 and Tourism in South Asia: Opportunities for Sustainable Regional Outcomes  (2020)
• Demand Analysis for Tourism in African Local Communities  (2018)
• Tourism in Africa: Harnessing Tourism for Growth and Improved Livelihoods . Africa Development Forum (2014)

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• Expecting the Unexpected : Tools and Policy Considerations to Support the Recovery and Resilience of the Tourism Sector (2022)
• Rebuilding Tourism Competitiveness. Tourism response, recovery and resilience to the COVID-19 crisis  (2020)
• COVID-19 and Tourism in South Asia Opportunities for Sustainable Regional Outcomes  (2020)  
• WBG support for tourism clients and destinations during the COVID-19 crisis  (2020)
• Tourism for Development: Tourism Diagnostic Toolkit  (2019)
• Tourism Theory of Change  (2018)

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• COVID Impact Mitigation Survey Results  (South Africa) (2020)
• COVID Preparedness for Reopening Survey Results  (South Africa) (2020)
• COVID Study  (Fiji) (2020) with   IFC

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• Fiona Stewart, Samantha Power & Shaun Mann ,  Harnessing the power of capital markets to conserve and restore global biodiversity through “Natural Asset Companies”   | October 12 th  2021
• Mari Elka Pangestu ,  Tourism in the post-COVID world: Three steps to build better forward  | April 30 th  2021
• Hartwig Schafer ,  Regional collaboration can help South Asian nations rebuild and strengthen tourism industry  | July 23 rd  2020
• Caroline Freund ,  We can’t travel, but we can take measures to preserve jobs in the tourism industry  | March 20 th  2020

Featured Webinars

• Destination Management for Resilient Growth . This webinar looks at emerging destinations at the local level to examine the opportunities, examples, and best tools available. Destination Management Handbook
• Launch of the Future of Pacific Tourism. This webinar goes through the results of the new Future of Pacific Tourism report. It was launched by FCI Regional and Global Managers with Discussants from the Asian Development Bank and Intrepid Group.
• Circular Economy and Tourism . This webinar discusses how new and circular business models are needed to change the way tourism operates and enable businesses and destinations to be sustainable.
• Closing the Gap: Gender in Projects and Analytics .  The purpose of this webinar is to raise awareness on integrating gender considerations into projects and provide guidelines for future project design in various sectoral areas.
• WTO Tourism Resilience: Building forward Better. High-level panelists from Sri Lanka, Costa Rica, Jordan and Kenya discuss how donors, governments and the private sector can work together most effectively to rebuild the tourism industry and improve its resilience for the future.
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Sustainable tourism

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Tourism is one of the world's fastest growing industries and an important source of foreign exchange and employment, while being closely linked to the social, economic, and environmental well-being of many countries, especially developing countries. Maritime or ocean-related tourism, as well as coastal tourism, are for example vital sectors of the economy in small island developing States (SIDS) and coastal least developed countries (LDCs) (see also: The Potential of the Blue Economy report as well as the Community of Ocean Action on sustainable blue economy).

The World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities".

Based on General assembly resolution 70/193, 2017 was declared as the  International Year of Sustainable Tourism for Development.

In the 2030 Agenda for Sustainable Development SDG target 8.9, aims to “by 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism is also highlighted in SDG target 12.b. which aims to “develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products”.

Tourism is also identified as one of the tools to “by 2030, increase the economic benefits to Small Island developing States and least developed countries” as comprised in SDG target 14.7.

In the Rio+20 outcome document The Future We want, sustainable tourism is defined by paragraph 130 as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities by supporting their local economies and the human and natural environment as a whole. ” In paragraph 130, Member States also “call for enhanced support for sustainable tourism activities and relevant capacity-building in developing countries in order to contribute to the achievement of sustainable development”.

In paragraph 131, Member States “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small- and medium-sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”. In this regard, Member States also “underline the importance of establishing, where necessary, appropriate guidelines and regulations in accordance with national priorities and legislation for promoting and supporting sustainable tourism”.

In 2002, the World Summit on Sustainable Development in Johannesburg called for the promotion of sustainable tourism development, including non-consumptive and eco-tourism, in Chapter IV, paragraph 43 of the Johannesburg Plan of Implementation.

At the Johannesburg Summit, the launch of the “Sustainable Tourism – Eliminating Poverty (ST-EP) initiative was announced. The initiative was inaugurated by the World Tourism Organization, in collaboration with UNCTAD, in order to develop sustainable tourism as a force for poverty alleviation.

The UN Commission on Sustainable Development (CSD) last reviewed the issue of sustainable tourism in 2001, when it was acting as the Preparatory Committee for the Johannesburg Summit.

The importance of sustainable tourism was also mentioned in Agenda 21.

For more information and documents on this topic,  please visit this link

UNWTO Annual Report 2015

2015 was a landmark year for the global community. In September, the 70th Session of the United Nations General Assembly adopted the Sustainable Development Goals (SDGs), a universal agenda for planet and people. Among the 17 SDGs and 169 associated targets, tourism is explicitly featured in Goa...

UNWTO Annual Report 2016

In December 2015, the United Nations General Assembly declared 2017 as the International Year of Sustainable Tourism for Development. This is a unique opportunity to devote a year to activities that promote the transformational power of tourism to help us reach a better future. This important cele...

Emerging Issues for Small Island Developing States

The 2012 UNEP Foresight Process on Emerging Global Environmental Issues primarily identified emerging environmental issues and possible solutions on a global scale and perspective. In 2013, UNEP carried out a similar exercise to identify priority emerging environmental issues that are of concern to ...

Transforming our World: The 2030 Agenda for Sustainable Development

This Agenda is a plan of action for people, planet and prosperity. It also seeks to strengthen universal peace in larger freedom, We recognize that eradicating poverty in all its forms and dimensions, including extreme poverty, is the greatest global challenge and an indispensable requirement for su...

Towards Measuring the Economic Value of Wildlife Watching Tourism in Africa

Set against the backdrop of the ongoing poaching crisis driven by a dramatic increase in the illicit trade in wildlife products, this briefing paper intends to support the ongoing efforts of African governments and the broader international community in the fight against poaching. Specifically, this...

Status and Trends of Caribbean Coral Reefs: 1970-2012

Previous Caribbean assessments lumped data together into a single database regardless of geographic location, reef environment, depth, oceanographic conditions, etc. Data from shallow lagoons and back reef environments were combined with data from deep fore-reef environments and atolls. Geographic c...

15 Years of the UNWTO World Tourism Network on Child Protection: A Compilation of Good Practices

Although it is widely recognized that tourism is not the cause of child exploitation, it can aggravate the problem when parts of its infrastructure, such as transport networks and accommodation facilities, are exploited by child abusers for nefarious ends. Additionally, many other factors that contr...

Natural Resources Forum: Special Issue Tourism

The journal considers papers on all topics relevant to sustainable development. In addition, it dedicates series, issues and special sections to specific themes that are relevant to the current discussions of the United Nations Commission on Sustainable Development (CSD)....

Thailand: Supporting Sustainable Development in Thailand: A Geographic Clusters Approach

Market forces and government policies, including the Tenth National Development Plan (2007-2012), are moving Thailand toward a more geographically specialized economy. There is a growing consensus that Thailand’s comparative and competitive advantages lie in amenity services that have high reliance...

Road Map on Building a Green Economy for Sustainable Development in Carriacou and Petite Martinique, Grenada

This publication is the product of an international study led by the Division for Sustainable Development (DSD) of the United Nations Department of Economic and Social Affairs (UNDESA) in cooperation with the Ministry of Carriacou and Petite Martinique Affairs and the Ministry of Environment, Foreig...

Natural Resources Forum, a United Nations Sustainable Development Journal (NRF)

  Natural Resources Forum, a United Nations Sustainable Development Journal, seeks to address gaps in current knowledge and stimulate relevant policy discussions, leading to the implementation of the sustainable development agenda and the achievement of the Sustainable...

UN Ocean Conference 2025

Our Ocean, Our Future, Our Responsibility “The ocean is fundamental to life on our planet and to our future. The ocean is an important source of the planet’s biodiversity and plays a vital role in the climate system and water cycle. The ocean provides a range of ecosystem services, supplies us with

UN Ocean Conference 2022

The UN Ocean Conference 2022, co-hosted by the Governments of Kenya and Portugal, came at a critical time as the world was strengthening its efforts to mobilize, create and drive solutions to realize the 17 Sustainable Development Goals by 2030.

58th Session of the Commission for Social Development – CSocD58

22nd general assembly of the united nations world tourism organization, world tourism day 2017 official celebration.

This year’s World Tourism Day, held on 27 September, will be focused on Sustainable Tourism – a Tool for Development. Celebrated in line with the 2017 International Year of Sustainable Tourism for Development, the Day will be dedicated to exploring the contribution of tourism to the Sustainable Deve

World Tourism Day 2016 Official Celebration

Accessible Tourism for all is about the creation of environments that can cater for the needs of all of us, whether we are traveling or staying at home. May that be due to a disability, even temporary, families with small children, or the ageing population, at some point in our lives, sooner or late

4th Global Summit on City Tourism

The World Tourism Organisation (UNWTO) and the Regional Council for Tourism of Marrakesh with support of the Government of Morroco are organizing the 4th Global Summit on City Tourism in Marrakesh, Morroco (9-10 December 2015). International experts in city tourism, representatives of city DMOs, of

2nd Euro-Asian Mountain Resorts Conference

The World Tourism Organisation (UNWTO) and Ulsan Metropolitan City with support of the Government of the Republic of Korea are organizing the 2nd Euro-Asian Mountain Resorts Conference, in Ulsan, Republic of Korea (14 - 16 October 2015). Under the title “Paving the Way for a Bright Future for Mounta

21st General Assembly of the United Nations World Tourism Organization

Unwto regional conference enhancing brand africa - fostering tourism development.

Tourism is one of the Africa’s most promising sectors in terms of development, and represents a major opportunity to foster inclusive development, increase the region’s participation in the global economy and generate revenues for investment in other activities, including environmental preservation.

• January 2017 International Year of Tourism In the context of the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs), the International Year aims to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector that can contribute to the SDGs.
• January 2015 Targets 8.9, 12 b,14.7 The 2030 Agenda for Sustainable Development commits Member States, through Sustainable Development Goal Target 8.9 to “devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism, as a driver for jobs creation and the promotion of local culture and products, is also highlighted in Sustainable Development Goal target 12.b. Tourism is also identified as one of the tools to “increase [by 2030] the economic benefits to Small Island developing States and least developed countries”, through Sustainable Development Goals Target 14.7.
• January 2012 Future We Want (Para 130-131) Sustainable tourism is defined as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities” as well as to “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small and medium sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”.
• January 2009 Roadmap for Recovery UNWTO announced in March 2009 the elaboration of a Roadmap for Recovery to be finalized by UNWTO’s General Assembly, based on seven action points. The Roadmap includes a set of 15 recommendations based on three interlocking action areas: resilience, stimulus, green economy aimed at supporting the tourism sector and the global economy.
• January 2008 Global Sustainable Tourism Criteria The Global Sustainable Tourism Criteria represent the minimum requirements any tourism business should observe in order to ensure preservation and respect of the natural and cultural resources and make sure at the same time that tourism potential as tool for poverty alleviation is enforced. The Criteria are 41 and distributed into four different categories: 1) sustainability management, 2) social and economic 3) cultural 4) environmental.
• January 2003 WTO becomes a UN specialized body By Resolution 453 (XV), the Assembly agreed on the transformation of the WTO into a United Nations specialized body. Such transformation was later ratified by the United Nations General Assembly with the adoption of Resolution A/RES/58/232.
• January 2003 1st Int. Conf. on Climate Change and Tourism The conference was organized in order to gather tourism authorities, organizations, businesses and scientists to discuss on the impact that climate change can have on the tourist sector. The event took place from 9 till 11 April 2003 in Djerba, Tunisia.
• January 2002 World Ecotourism Summit Held in May 2002, in Quebec City, Canada, the Summit represented the most important event in the framework of the International Year of Ecosystem. The Summit identified as main themes: ecotourism policy and planning, regulation of ecotourism, product development, marketing and promotion of ecotourism and monitoring costs and benefits of ecotourism.
• January 1985 Tourism Bill of Rights and Tourist Code At the World Tourism Organization Sixth Assembly held in Sofia in 1985, the Tourism Bill of Rights and Tourist Code were adopted, setting out the rights and duties of tourists and host populations and formulating policies and action for implementation by states and the tourist industry.
• January 1982 Acapulco Document Adopted in 1982, the Acapulco Document acknowledges the new dimension and role of tourism as a positive instrument towards the improvement of the quality of life for all peoples, as well as a significant force for peace and international understanding. The Acapulco Document also urges Member States to elaborate their policies, plans and programmes on tourism, in accordance with their national priorities and within the framework of the programme of work of the World Tourism Organization.

What is Tourism and its pros and cons elaborated

Advantages and Disadvantages of Tourism: A Comprehensive Overview

Tourism is a crucial part of the global economy, contributing significantly to job creation , economic growth, and cultural exchange. However, tourism also has its disadvantages, including environmental degradation, cultural erosion, and the potential for exploitation. In this article, we will provide a comprehensive overview of the advantages and disadvantages of tourism.

Advantages of Tourism

• Economic benefits: One of the most significant advantages of tourism is the economic benefits it provides. Tourism generates income for local businesses and creates job opportunities for people in the host community. It also boosts the local economy by increasing the demand for goods and services.
• Cultural exchange: Tourism can be an excellent way for people to experience different cultures and ways of life. It promotes understanding and tolerance between different groups and can help to break down cultural barriers.
• Preservation of heritage sites: Tourism can help to preserve heritage sites by providing the necessary funding and resources for their maintenance and restoration. This, in turn, helps to protect the cultural and historical significance of these sites for future generations.
• Environmental awareness: Tourism can promote environmental awareness by encouraging tourists to adopt sustainable travel practices. This includes reducing their carbon footprint, conserving natural resources, and minimizing waste.

Disadvantages of Tourism

• Environmental degradation: Tourism can have a negative impact on the environment , including increased pollution, depletion of natural resources, and destruction of wildlife habitats.
• Cultural erosion: Tourism can lead to the erosion of traditional cultures and ways of life. This is especially true in areas where tourism is the primary source of income, and local communities are forced to adapt to meet the needs of tourists.
• Exploitation: Tourism can lead to the exploitation of local communities, particularly in developing countries where labor laws are lax, and workers are not protected. This includes low wages, long working hours, and poor working conditions.
• Overcrowding: Tourism can lead to overcrowding, particularly in popular tourist destinations. This can result in traffic congestion, longer wait times, and increased noise levels.

Tourism has its advantages and disadvantages, and it is essential to strike a balance between the two. The benefits of tourism can be significant, but we must also be aware of its potential negative impacts. By adopting sustainable travel practices and promoting responsible tourism, we can ensure that tourism remains a positive force for economic development, cultural exchange, and environmental preservation.

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9 Powerful Benefits of Sustainable Tourism and Why You Should Care

August 7, 2022

Let’s talk about the benefits of sustainable tourism. No, not just the part that tries to make you feel guilty and then fob you off with a bamboo toothbrush. But real, powerful, meaningful benefits. Turns out that travel is good for the planet. Let’s go.

Table of Contents

What is the Definition of Sustainable Tourism?

Gah, sustainable tourism. It’s sexy but it sure doesn’t sound like it.

The UNWTO Definition: “Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”

Yet it’s more than just green travel or responsible travel or even eco-friendly travel. The emphasis on sustainability refers to lots of different, important considerations. But one of them, is that people should be having fun. Otherwise, we’re missing the point.

With that in mind, let’s talk more about some of the top benefits of sustainable tourism.

The Benefits of Sustainable Tourism

1. Sustainable Tourism Directly Helps Save Endangered Animals

What’s the most powerful way of protecting endangered animals? Making them more valuable alive than dead.

And with sustainably run wildlife encounters, that’s exactly what happens. When communities earn their living by drawing visitors to see and appreciate wildlife in their natural habitats, the pressure to poach diminishes. The benefits of sustainable tourism extend beyond the travel industry as entire regions begin to see preserving local species as economically beneficial, as well as just morally so.

2. Sustainable Tourism Protects Landscapes and Environments

Just as with endangered animals, sustainable tourism creates a massive incentive for communities to protect landscapes as well as the creatures that live within them. While areas can be fenced off by authorities simply for their own protection, one of the benefits of sustainable tourism includes an income for the people who live nearby while also financing the protection of the area in question. And it’s not just “landscapes.” Marine life and aquatic environments can also benefit from the positive impact of sustainable tourism.

Note, this is generally the opposite of overtourism.

3. Sustainable Tourism Reduces Pollution

While sustainable tourism protects against poaching and the active destruction of habitats, as mentioned above, it also helps to reduce pollution.

With extra incentives to keep local areas clean to earn an income from visitors, it is easier to to get group cooperation to reduce pollution on an individual level, and a corporate and government level.

4. Sustainable Tourism Shares Knowledge

While “bad tourism” herds people into resorts where they have no idea where they are or what local traditions look like, sustainable tourism invites visitors and residents to share their experiences, exchange knowledge and have fun.

• Recommended reading: Learning about Jordanian food in Beit Sitti

5. Sustainable Tourism Prevents Cash Crops and Protects Livelihoods

Mass industry and thoughtless mass tourism leads to cash crops and precarious livelihoods. Areas can find themselves supported by only one crop or one corporation and then it only takes one small change in circumstances, like a hurricane or corporate failure, for the entire area to struggle.

Sustainable tourism encourages a diverse approach to accommodation, food, farming and the preservation of tradition in local communities.

With smaller boutique hotels, cooking classes, agroturismo and the tours woven into the tourism industry, communities are left less at the mercy of external events and the disadvantages of cash crop economies.

• Recommended reading: The Cheese Route in Austria and What does agroturismo have to teach in Greece?

6. Sustainable Tourism is Good for Your Health

Whether we’re talking physical health or mental health, one of the benefits of sustainable tourism is wellness.

Clean air, clean water, sustainable farming practices and beautiful natural landscapes are each known to improve health on a population level.

And laughter and meeting new friends helps too. Seriously. It’s all scientifically approved!

7. Sustainable Tourism Protects and Preserves Valued Traditions

Traditional practices bind cultures together. Almost by definition, they are sustainable and have survived for centuries when we all had far less. Yet globalisation threatens many traditional practices.

In the modern world, where is the market for all the artisanal produce and practices? Responsible tourism helps to bring together traders and customers for small, traditional practices, from gin distilleries to hand-woven carpets to any and every kind of local culture and tradition.

For examples, see:

• Uncovering tradition in the highest vineyards in Europe

8. Sustainable Tourism Doesn’t Require Charity

Sometimes, the best of intentions result in the most harm. Several efforts to help alleviate the 1980s famine in east Africa, for example, resulted in harm that lasted for decades.

Sustainable travel seeks a win-win situation.

It demands a formula that works for today  and  tomorrow.

A method that benefits tourists and local communities, that conserves the environment and which, crucially, is both affordable and makes enough money to keep the whole show on the road.

In the words of a banker turned philanthropist.

“If we become a loss-making organisation, we are no help at all. We must be stable and sustainable. Running a business that depends on yearly grants and fundraising provides no security at all.” Jean-Marc Debricon, founder of the Green Shoots Foundation.

Truly sustainable travel should support the local economy and local people without creating a dependency on fundraising or aid.

9. Sustainable Tourism Feels Good!

Travel is one of the most joyful and rewarding things we can do with our lives on this planet. People on their deathbeds don’t wish for more time in the office or better clothes. They wish for more time with their family and their friends, and to have travelled more.

One of the many benefits of sustainable tourism is also one of the simplest: it just feels good!

In Summary: The Benefits of Sustainable Tourism

• Protects endangered animals
• Protects landscapes and marine reserves under threat
• Reduces pollution and protects natural resources
• Shares knowledge
• Protects livelihoods and brings economic benefits
• Promotes health
• Develops independence
• Feels good!

What Sustainable Tourism Is Not

Sometimes, it’s easier to understand the benefits of sustainable tourism by talking about the opposite. What sustainable tourism is not.

Not Just a “Third World” Problem

Leaving aside for a moment the terminology, sustainable tourism applies to everyone everywhere. The Palace of Versailles outside Paris needs to manage the principles of sustainable tourism just as much as the Amazon rainforest does.

Not Paternalistic

It’s not about “rich white saviours” deciding what’s best for other people and their land. It’s about everyone working together.

Not Just Being Green

Ecotourism or green travel makes protecting the environment the main concern. Sustainable tourism goes further than that. It looks at protecting people, their culture and their future as well as their past. It also focuses on the traveller having a good time in whichever way that feels meaningful to them.

Why? Because…

It needs to make a profit to be economically sustainable.

Here’s the sustainable part. It has to make money. It cannot be a setup that relies on donations, which could stop at any time, or that relies on the traveller feeling good about feeling bad.

Some industries can just about pull that off. But travel cannot because…

“Travel is my one time to relax and take a break, goddammit!”

Not A Chore

Tourism has to be sustainable. Which means that it has to be manageable (and I’d wager pleasurable) to the traveller as well as the host community. That’s something that green travel and ethical travel and ecotourism occasionally lose sight of.

Responsible travel is almost the same thing. But it doesn’t sound much fun, does it?! What happened to taking a break from some of our responsibilities for a short while?!

And finally, we can all be  very  responsible for a short period of time. But is there a system in place that makes being responsible  sustainable? That’s the key question.

In Summary: What Sustainable Tourism Is Not

• For “third world” countries
• About “being green”
• “White saviours” dictating terms
• No fun for the traveller!

FAQs About Sustainable Tourism

Who benefits from sustainable tourism?

Everyone. Both locals and travellers and people who never visit the destination.

What is sustainable tourism?

It’s a model of tourism which benefits both people and places, as well as the environment and is economically sustainable on its own.

Why is sustainable tourism difficult to achieve?

I’m not convinced that it is, with the right mindset. But there is a temptation to cut corners and exploit natural resources for the fastest or cheapest result instead of the most beneficial one.

What are the benefits of responsible tourism?

All of the above!

Sustainable Living: The Key Takeaway…

We can’t wait until we’re perfect to start doing something better.

More on Sustainable Travel

• Start here: how to be a responsible tourist
• Is dark tourism ethical? What you need to know.
• Get inspired by this collection of the best sustainable travel blogs.
• The unmistakable emotional meaning of home
• Why you need to know about the cork trees in Portugal
• The importance of doing nothing
• How to find the most ethical travel destinations
• 15 sustainable beach tips for your next trip to the sea
• Five Ways Travel Can Help the Planet – rethinking Earth Day
• Voluntourism – the questions you should ask by Uncornered Market

5 thoughts on “9 Powerful Benefits of Sustainable Tourism and Why You Should Care”

The positive of sustainable tourism is to ensure that development is a positive experience for local people, tourism companies, and tourists themselves. I don’t know about before reading your article. Thank you so much for sharing such a valuable information.

Many efforts at sustainability focus on the environment, some on the residents. But for true success, we need to consider all three components. Thanks for stopping by!

Sustainable tourism is the key to establishing the balance between development and nature. It is indeed true that it helps protect endangered animals and birds, protects landscapes and promotes a healthy lifestyle. One such example is the Khonoma Village of Nagaland in India. The villagers were once hunters but now is mainly known for their preservation efforts, ecotourism and sustainable tourism

Thanks for the recommendation! Hope to check it out one day.

You’re welcome Abi. Dzulekie is another village near Khonoma known for the same.

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Pros and Cons of Tourism

Be it Niagara Falls, The Grand Canyon, or the Amazon Rainforest, these places have numerous reasons to attract tourists every year. Tourists love to visit such spots looking for fun, amusement, and even finding peace of mind. Tourism has turned into a thriving industry in many countries. Governments and local communities reap the benefits of tourism in many different ways. But those advantages come with certain risks as well. However, like everything else, there are pros and cons of tourism . You should be taking a closer look at the good and the bad of tourism before you set a vacation schedule alone or with your friends and families.

What are the Pros of Tourism?

In 2021, tourism to Grand Canyon National Park made a significant contribution of $710 million to the local economy, reports National Park Service.

1. Economic Boost

Tourism is a significant contributor to the economy of a country. By attracting tourists, nations can create sustainable revenue streams, generate job opportunities, and boost growth across several sectors. According to a report by NPS, the park welcomed approximately 4.5 million visitors to the Grand Canyon, spending an estimated $710 million in the surrounding gateway regions.

2. Cultural Exchange

Travel can bring people together and provide a unique opportunity to share ideas and experiences. Travelers often have an open mind about different cultures and customs, so they are eager to explore new places. This type of exchange can break down cultural barriers between countries by allowing each party to understand the other's culture better. This exchange of cultural values can be counted as one of the major advantages of tourism.

3. Environmental Conservation

All natural heritages are tourist spots, and people come to admire the view. One of the significant advantages of tourism is that it can help protect and preserve the environment. Local governments can invest the revenue generated by tourism for the betterment of environmentally sensitive regions and areas with fragile ecosystems.

4. Improved Infrastructure is Among the Pros of Tourism

With the influx of tourists, countries can consider upgrading their infrastructure to accommodate visitors' needs. This includes constructing new airports, roads, accommodations, and public facilities such as parks and museums. This positive change can be felt both by the tourists and the inhabitants.

5. Global Recognition

Tourism is an essential part of many countries economies, and it can also provide significant global recognition for the destination. A well-designed tourism strategy that attracts a high volume of international visitors can bring in foreign money, create jobs, and help to develop infrastructure. It also raises awareness about an area, leading to increased interest from the rest of the world.

What are the Cons of Tourism?

Besides the positive changes, tourism also has its share of downsides. Most of the cons of the tourism industry are associated with the misuse of natural resources. Some of the other problems with tourism include:

1. Environmental Damage

Tourism can lead to environmental damage in many ways. For example, it can impact water resources through increased water and wastewater production demand. It can also add to pollution by generating emissions from transportation as visitors travel around the area. Additionally, tourists may increase pressure on local land resources, leading to deforestation and loss of habitats for native species.

2. Displaced Communities

Tourism often brings economic benefits to local communities. Still, when done in a way that does not consider the local community's needs and aspirations, it can cause displacement. Communities may be displaced from their traditional lands or homes, pushing them away from the resources they need for subsistence. This can be particularly detrimental if these resources are already scarce or difficult to access.

3. Cultural Erosion

Cultural Erosion is one of the most dreaded cons of tourism. A tourist destination with a distinct local culture is prone to changes due to the influx of tourists. The more tourism activities are higher the chances of community displacement.

This phenomenon is often compounded by the fact that many tourists come from cultures very different to those of the local community, and their presence can lead to a sudden change in cultural values. This rapid transition can significantly damage a community as its members may no longer feel represented or respected.

4. Economic Dependence

The COVID-19 pandemic best explains how tourism can suddenly burden an economy. As the pandemic wiped out all income for many countries' businesses, many had to rely heavily on government support and bailouts as their primary sources of revenue. This has resulted in rising debts due to emergency aid distributions and other fiscal measures associated with relief during this crisis.

5. Overcrowding

Visiting a particular area can harm the environment and local culture as tourism grows. One of the main disadvantages of tourism is overcrowding, which can strain resources, increase pollution, and damage natural habitats.

Overcrowding can decrease the quality of life for residents, as tourists take up public space and resources. It can also affect the health and safety of visitors who may be exposed to increased levels of crime or air pollution.

Conclusion on the Pros and Cons of Tourism

The pros and cons of tourism are complex if you evaluate them thoroughly. It is easy to see that people benefit from increased access to new cultures, experiences, and destinations.

On the other hand, there are real risks associated with tourist activities like over-tourism and the destruction of natural spaces. Therefore, it's up to individuals to assess these impacts on their own terms. It's up to every citizen to become responsible travelers who understand tourism's positive and negative effects.

Frequently Asked Questions

What are the cons of tourism.

Tourism frequently exerts excessive strain on natural resources due to overconsumption, particularly in areas with limited resources. It places immense pressure on local land utilization, resulting in soil erosion, heightened pollution levels, loss of natural habitats, and increased jeopardy for endangered species.

What are the pros of tourism?

It fosters job creation, bolsters the local economy, facilitates infrastructure development, preserves the natural environment and cultural heritage, and works towards alleviating poverty and inequality.

What are the social benefits of tourism?

Tourism brings forth numerous social benefits, showcasing its positive impacts on society. These encompass the preservation of local culture and heritage, the fostering of vibrant communities, the provision of essential social services, the promotion of cultural and artistic commerce, the revitalization of customs and art forms, as well as the safeguarding of our precious heritage.

Who does tourism help?

Tourists contribute to the local economy by spending their money, leading to job creation and economic growth. This support is particularly crucial for small businesses, which often struggle to generate substantial profits.

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10 Economic impacts of tourism + explanations + examples

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

There are many economic impacts of tourism, and it is important that we understand what they are and how we can maximise the positive economic impacts of tourism and minimise the negative economic impacts of tourism.

Many argue that the tourism industry is the largest industry in the world. While its actual value is difficult to accurately determine, the economic potential of the tourism industry is indisputable. In fact, it is because of the positive economic impacts that most destinations embark on their tourism journey.

There is, however, more than meets the eye in most cases. The positive economic impacts of tourism are often not as significant as anticipated. Furthermore, tourism activity tends to bring with it unwanted and often unexpected negative economic impacts of tourism.

In this article I will discuss the importance of understanding the economic impacts of tourism and what the economic impacts of tourism might be. A range of positive and negative impacts are discussed and case studies are provided.

At the end of the post I have provided some additional reading on the economic impacts of tourism for tourism stakeholders , students and those who are interested in learning more.

 Foreign exchange earnings

Contribution to government revenues, employment generation, contribution to local economies, development of the private sector, infrastructure cost, increase in prices, economic dependence of the local community on tourism, foreign ownership and management, economic impacts of tourism: conclusion, further reading on the economic impacts of tourism, the economic impacts of tourism: why governments invest.

Tourism brings with it huge economic potential for a destination that wishes to develop their tourism industry. Employment, currency exchange, imports and taxes are just a few of the ways that tourism can bring money into a destination.

In recent years, tourism numbers have increased globally at exponential rates, as shown in the World Tourism Organisation data below.

There are a number of reasons for this growth including improvements in technology, increases in disposable income, the growth of budget airlines and consumer desires to travel further, to new destinations and more often.

Here are a few facts about the economic importance of the tourism industry globally:

• The tourism economy represents 5 percent of world GDP
• Tourism contributes to 6-7 percent of total employment
• International tourism ranks fourth (after fuels, chemicals and automotive products) in global exports
• The tourism industry is valued at US$1trillion a year
• Tourism accounts for 30 percent of the world’s exports of commercial services
• Tourism accounts for 6 percent of total exports
• 1.4billion international tourists were recorded in 2018 (UNWTO)
• In over 150 countries, tourism is one of five top export earners
• Tourism is the main source of foreign exchange for one-third of developing countries and one-half of less economically developed countries (LEDCs)

There is a wealth of data about the economic value of tourism worldwide, with lots of handy graphs and charts in the United Nations Economic Impact Report .

In short, tourism is an example of an economic policy pursued by governments because:

•      it brings in foreign exchange
•      it generates employment
•      it creates economic activity

Building and developing a tourism industry, however, involves a lot of initial and ongoing expenditure. The airport may need expanding. The beaches need to be regularly cleaned. New roads may need to be built. All of this takes money, which is usually a financial outlay required by the Government.

For governments, decisions have to be made regarding their expenditure. They must ask questions such as:

How much money should be spent on the provision of social services such as health, education, housing?

How much should be spent on building new tourism facilities or maintaining existing ones?

If financial investment and resources are provided for tourism, the issue of opportunity costs arises.

By opportunity costs, I mean that by spending money on tourism, money will not be spent somewhere else. Think of it like this- we all have a specified amount of money and when it runs out, it runs out. If we decide to buy the new shoes instead of going out for dinner than we might look great, but have nowhere to go…!

In tourism, this means that the money and resources that are used for one purpose may not then be available to be used for other purposes. Some destinations have been known to spend more money on tourism than on providing education or healthcare for the people who live there, for example.

This can be said for other stakeholders of the tourism industry too.

There are a number of independent, franchised or multinational investors who play an important role in the industry. They may own hotels, roads or land amongst other aspects that are important players in the overall success of the tourism industry. Many businesses and individuals will take out loans to help fund their initial ventures.

So investing in tourism is big business, that much is clear. What what are the positive and negative impacts of this?

Positive economic impacts of tourism

So what are the positive economic impacts of tourism? As I explained, most destinations choose to invest their time and money into tourism because of the positive economic impacts that they hope to achieve. There are a range of possible positive economic impacts. I will explain the most common economic benefits of tourism below.

One of the biggest benefits of tourism is the ability to make money through foreign exchange earnings.

Tourism expenditures generate income to the host economy. The money that the country makes from tourism can then be reinvested in the economy. How a destination manages their finances differs around the world; some destinations may spend this money on growing their tourism industry further, some may spend this money on public services such as education or healthcare and some destinations suffer extreme corruption so nobody really knows where the money ends up!

Some currencies are worth more than others and so some countries will target tourists from particular areas. I remember when I visited Goa and somebody helped to carry my luggage at the airport. I wanted to give them a small tip and handed them some Rupees only to be told that the young man would prefer a British Pound!

Currencies that are strong are generally the most desirable currencies. This typically includes the British Pound, American, Australian and Singapore Dollar and the Euro .

Tourism is one of the top five export categories for as many as 83% of countries and is a main source of foreign exchange earnings for at least 38% of countries.

Tourism can help to raise money that it then invested elsewhere by the Government. There are two main ways that this money is accumulated.

Direct contributions are generated by taxes on incomes from tourism employment and tourism businesses and things such as departure taxes.

Taxes differ considerably between destinations. I will never forget the first time that I was asked to pay a departure tax (I had never heard of it before then), because I was on my way home from a six month backpacking trip and I was almost out of money!

Japan is known for its high departure taxes. Here is a video by a travel blogger explaining how it works.

According to the World Tourism Organisation, the direct contribution of Travel & Tourism to GDP in 2018 was $2,750.7billion (3.2% of GDP). This is forecast to rise by 3.6% to $2,849.2billion in 2019.

Indirect contributions come from goods and services supplied to tourists which are not directly related to the tourism industry.

Take food, for example. A tourist may buy food at a local supermarket. The supermarket is not directly associated with tourism, but if it wasn’t for tourism its revenues wouldn’t be as high because the tourists would not shop there.

There is also the income that is generated through induced contributions . This accounts for money spent by the people who are employed in the tourism industry. This might include costs for housing, food, clothing and leisure Activities amongst others. This will all contribute to an increase in economic activity in the area where tourism is being developed.

The rapid expansion of international tourism has led to significant employment creation. From hotel managers to theme park operatives to cleaners, tourism creates many employment opportunities. Tourism supports some 7% of the world’s workers.

There are two types of employment in the tourism industry: direct and indirect.

Direct employment includes jobs that are immediately associated with the tourism industry. This might include hotel staff, restaurant staff or taxi drivers, to name a few.

Indirect employment includes jobs which are not technically based in the tourism industry, but are related to the tourism industry. Take a fisherman, for example. He does not have any contact of dealings with tourists. BUT he does sell his fish to the hotel which serves tourists. So he is indirectly employed by the tourism industry, because without the tourists he would not be supplying the fish to the hotel.

It is because of these indirect relationships, that it is very difficult to accurately measure the economic value of tourism.

It is also difficult to say how many people are employed, directly and indirectly, within the tourism industry.

Furthermore, many informal employments may not be officially accounted for. Think tut tut driver in Cambodia or street seller in The Gambia – these people are not likely to be registered by the state and therefore their earnings are not declared.

It is for this reason that some suggest that the actual economic benefits of tourism may be as high as double that of the recorded figures!

All of the money raised, whether through formal or informal means, has the potential to contribute to the local economy.

If sustainable tourism is demonstrated, money will be directed to areas that will benefit the local community most.

There may be pro-poor tourism initiatives (tourism which is intended to help the poor) or volunteer tourism projects.

The government may reinvest money towards public services and money earned by tourism employees will be spent in the local community. This is known as the multiplier effect.

The multiplier effect relates to spending in one place creating economic benefits elsewhere. Tourism can do wonders for a destination in areas that may seem to be completely unrelated to tourism, but which are actually connected somewhere in the economic system.

Let me give you an example.

A tourist buys an omelet and a glass of orange juice for their breakfast in the restaurant of their hotel. This simple transaction actually has a significant multiplier effect. Below I have listed just a few of the effects of the tourist buying this breakfast.

The waiter is paid a salary- he spends his salary on schooling for his kids- the school has more money to spend on equipment- the standard of education at the school increases- the kids graduate with better qualifications- as adults, they secure better paying jobs- they can then spend more money in the local community…

The restaurant purchases eggs from a local farmer- the farmer uses that money to buy some more chickens- the chicken breeder uses that money to improve the standards of their cages, meaning that the chickens are healthier, live longer and lay more eggs- they can now sell the chickens for a higher price- the increased money made means that they can hire an extra employee- the employee spends his income in the local community…

The restaurant purchase the oranges from a local supplier- the supplier uses this money to pay the lorry driver who transports the oranges- the lorry driver pays road tax- the Government uses said road tax income to fix pot holes in the road- the improved roads make journeys quicker for the local community…

So as you can see, that breakfast that the tourist probably gave not another thought to after taking his last mouthful of egg, actually had the potential to have a significant economic impact on the local community!

The private sector has continuously developed within the tourism industry and owning a business within the private sector can be extremely profitable; making this a positive economic impact of tourism.

Whilst many businesses that you will come across are multinational, internationally-owned organisations (which contribute towards economic leakage ).

Many are also owned by the local community. This is the case even more so in recent years due to the rise in the popularity of the sharing economy and the likes of Airbnb and Uber, which encourage the growth of businesses within the local community.

Every destination is different with regards to how they manage the development of the private sector in tourism.

Some destinations do not allow multinational organisations for fear that they will steal business and thus profits away from local people. I have seen this myself in Italy when I was in search of a Starbucks mug for my collection , only to find that Italy has not allowed the company to open up any shops in their country because they are very proud of their individually-owned coffee shops.

Negative economic impacts of tourism

Unfortunately, the tourism industry doesn’t always smell of roses and there are also several negative economic impacts of tourism.

There are many hidden costs to tourism, which can have unfavourable economic effects on the host community.

Whilst such negative impacts are well documented in the tourism literature, many tourists are unaware of the negative effects that their actions may cause. Likewise, many destinations who are inexperienced or uneducated in tourism and economics may not be aware of the problems that can occur if tourism is not management properly.

Below, I will outline the most prominent negative economic impacts of tourism.

Economic leakage in tourism is one of the major negative economic impacts of tourism. This is when money spent does not remain in the country but ends up elsewhere; therefore limiting the economic benefits of tourism to the host destination.

The biggest culprits of economic leakage are multinational and internationally-owned corporations, all-inclusive holidays and enclave tourism.

I have written a detailed post on the concept of economic leakage in tourism, you can take a look here- Economic leakage in tourism explained .

Another one of the negative economic impacts of tourism is the cost of infrastructure. Tourism development can cost the local government and local taxpayers a great deal of money.

Tourism may require the government to improve the airport, roads and other infrastructure, which are costly. The development of the third runway at London Heathrow, for example, is estimated to cost £18.6billion!

Money spent in these areas may reduce government money needed in other critical areas such as education and health, as I outlined previously in my discussion on opportunity costs.

One of the most obvious economic impacts of tourism is that the very presence of tourism increases prices in the local area.

Have you ever tried to buy a can of Coke in the supermarket in your hotel? Or the bar on the beachfront? Walk five minutes down the road and try buying that same can in a local shop- I promise you, in the majority of cases you will see a BIG difference In cost! (For more travel hacks like this subscribe to my newsletter – I send out lots of tips, tricks and coupons!)

Increasing demand for basic services and goods from tourists will often cause price hikes that negatively impact local residents whose income does not increase proportionately.

Tourism development and the related rise in real estate demand may dramatically increase building costs and land values. This often means that local people will be forced to move away from the area that tourism is located, known as gentrification.

Taking measures to ensure that tourism is managed sustainably can help to mitigate this negative economic impact of tourism. Techniques such as employing only local people, limiting the number of all-inclusive hotels and encouraging the purchasing of local products and services can all help.

Another one of the major economic impacts of tourism is dependency. Many countries run the risk of becoming too dependant on tourism. The country sees $ signs and places all of its efforts in tourism. Whilst this can work out well, it is also risky business!

If for some reason tourism begins to lack in a destination, then it is important that the destination has alternative methods of making money. If they don’t, then they run the risk of being in severe financial difficulty if there is a decline in their tourism industry.

In The Gambia, for instance, 30% of the workforce depends directly or indirectly on tourism. In small island developing states, percentages can range from 83% in the Maldives to 21% in the Seychelles and 34% in Jamaica.

There are a number of reasons that tourism could decline in a destination.

The Gambia has experienced this just recently when they had a double hit on their tourism industry. The first hit was due to political instability in the country, which has put many tourists off visiting, and the second was when airline Monarch went bust, as they had a large market share in flights to The Gambia.

Other issues that could result in a decline in tourism includes economic recession, natural disasters and changing tourism patterns. Over-reliance on tourism carries risks to tourism-dependent economies, which can have devastating consequences.

The last of the negative economic impacts of tourism that I will discuss is that of foreign ownership and management.

As enterprise in the developed world becomes increasingly expensive, many businesses choose to go abroad. Whilst this may save the business money, it is usually not so beneficial for the economy of the host destination.

Foreign companies often bring with them their own staff, thus limiting the economic impact of increased employment. They will usually also export a large proportion of their income to the country where they are based. You can read more on this in my post on economic leakage in tourism .

As I have demonstrated in this post, tourism is a significant economic driver the world over. However, not all economic impacts of tourism are positive. In order to ensure that the economic impacts of tourism are maximised, careful management of the tourism industry is required.

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Opportunities for industry leaders as new travelers take to the skies

Travel fell sharply during the COVID-19 pandemic—airline revenues dropped by 60 percent in 2020, and air travel and tourism are not expected to return to 2019 levels before 2024. 1 “ Back to the future? Airline sector poised for change post-COVID-19 ,” McKinsey, April 2, 2021; “ What will it take to go from ‘travel shock’ to surge? ” McKinsey, November 23, 2021. While this downturn is worrisome, it is likely to be temporary. McKinsey’s latest survey of more than 5,500 air travelers around the world shows that the aviation industry faces an even bigger challenge: sustainability.

The survey results indicate emerging trends in passenger priorities:

About the survey

We asked about 5,500 people in 13 countries, half of them women, to answer 36 questions in July 2021. Each had taken one or more flights in the previous 12 months. More than 25 percent took at least half of their flights for business reasons; 5 percent had taken more than eight flights in the previous 24 months. They ranged in age from 18 to over 75 and hailed from the US and Canada, the UK, Sweden, Spain, Poland, Germany, Saudi Arabia, India, China, Japan, Australia, and Brazil.

Topics included concerns about climate change and carbon emissions, carbon reduction measures, and factors influencing tourism stays and activities.

We compared the results to those of a survey asking the same questions that we conducted in July 2019.

• Most passengers understand that aviation has a significant impact on the environment. Emissions are now the top concern of respondents in 11 of the 13 countries polled, up from four in the 2019 survey. More than half of respondents said they’re “really worried” about climate change, and that aviation should become carbon neutral in the future.
• Travelers continue to prioritize price and connections over sustainability in booking decisions, for now. This may be partly because no airline has built a business system or brand promise on sustainability. Also, some consumers may currently be less concerned about their own impact because they’re flying less frequently in the pandemic. That said, almost 40 percent of travelers globally are now willing to pay at least two percent more for carbon-neutral tickets, or about $20 for a $1,000 round-trip, and 36 percent plan to fly less to reduce their climate impact.
• Attitudes and preferences vary widely among countries and customer segments. Around 60 percent of travelers in Spain are willing to pay more for carbon-neutral flights, for example, compared to nine percent in India and two percent in Japan.

This article outlines steps that airlines, airports, and their suppliers could take to respond to changing attitudes and preferences. The survey findings suggest that airlines may need to begin with gaining a deeper understanding of changes across heterogenous customer segments and geographies. With those insights in hand, they could tailor their communications, products, and services to differentiate their brands, build awareness among each passenger segment, and better connect with customers.

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The survey findings point to fundamental and ongoing changes in consumer behavior.

After a decade of steady growth in passenger traffic, air travel was hit hard by the pandemic. International air travel immediately fell by almost 100 percent, and overall bookings declined by more than 60 percent for 2020, according to Airports Council International. At the time of writing, revenue passenger miles have returned to close to pre-pandemic levels in the United States, but still lag behind in other markets. 2 “COVID-19: October 2021 traffic data,” International Air Transport Association (IATA), December 8, 2021. In its October 2021 report, before the Omicron variant emerged, the International Air Transport Association (IATA) forecast that the industry’s losses would be around $52 billion in 2021 and $12 billion in 2022. 3 “Economic performance of the airline industry,” IATA, October 4, 2021.

Furthermore, travelers’ preferences and behaviors have changed sharply during the pandemic, particularly around health and safety requirements. An Ipsos survey for the World Economic Forum found that, on average, three in four adults across 28 countries agreed that COVID-19 vaccine passports should be required of travelers to enter their country and that they would be effective in making travel and large events safe. 4 “Global public backs COVID-19 vaccine passports for international travel,” Ipsos, April 28, 2021. And a 2021 survey by Expedia Group found that people buying plane tickets now care more about health, safety, and flexibility than previously. But, there is also renewed interest in travel as nearly one in five travelers expected travel to be the thing they spent the most on in 2021, one in three had larger travel budgets for the year, and many were looking for new experiences such as once-in-a-lifetime trips. 5 “New research: How travelers are making decisions for the second half of 2021,” Skift, August 26, 2021.

Comparing McKinsey’s 2019 and 2021 survey results, sustainability remains a priority as respondents show similar levels of concern about climate change, continue to believe that aviation must become carbon neutral, and want their governments to step in to reduce airline emissions. Some changes were more striking. The share of respondents who say they plan to fly less to minimize their environmental impact rose five percentage points to 36 percent. In 2021 half of all respondents said they want to fly less after the pandemic. Changes in opinion varied across markets. Passengers in the UK, US, and Saudi Arabia, for example, were more likely to feel “flygskam,” (shame about flying) while those in Spain, Poland, and Australia felt significantly less guilty about flying.

It is worth tracking these trends in each market and demographic, because passengers’ experiences and opinions are increasingly relevant: passengers spend far more time online, increasingly trust each other’s recommendations more than traditional marketing, and can reshape brand perceptions faster than ever. 6 “ Understanding the ever-evolving, always-surprising consumer ,” McKinsey, August 31, 2021. In some markets consumers may reward airlines that meet rising demands for environmental sustainability—and punish those who fall behind.

The Australian airline Qantas may be acting on a similar belief. In November 2021, it announced a new “green tier” in its loyalty program. The initiative, based on feedback from passengers, is “designed to encourage, and recognize the airline’s 13 million frequent flyers for doing things like offsetting their flights, staying in eco-hotels, walking to work, and installing solar panels at home”. Qantas states that it is one of the largest private-sector buyers of Australian carbon credits, and it will use program funds to support more conservation and environmental projects. 7 “Qantas frequent flyers to be rewarded for being sustainable,” Qantas media release, November 26,, 2021. “A look at how people around the world view climate change,” Pew Research April 18, 2019. Washington Post-Kaiser Family Foundation climate change survey, July 9 to August 5, 2019.

Given these shifting trends, it may be helpful for all industry stakeholders to maintain a deep and up-to-date understanding of consumer segments in each market that they serve. Three main findings about today’s travelers emerged from the 2021 survey:

Finding 1: Most travelers now have concerns about climate change and carbon emissions—and many are prepared to act on these concerns

Concern about carbon emissions from aviation did not rise much during the pandemic, probably in part because air travel declined so sharply. About 56 percent of respondents said they were worried about climate change, and 54 percent said aviation should “definitely become carbon neutral” in the future.

While these numbers have increased only one or two percentage points since 2019, the share of respondents who rank CO 2 emissions as their top concern about aviation—ahead of concerns such as noise pollution and mass tourism—rose by nine percentage points to 34 percent. More than 30 percent of respondents have paid to offset their CO2 emissions from air travel.

Finding 2: Price and connections still matter much more than emissions to most travelers

Of the nine major factors travelers consider when booking a flight, carbon emissions consistently rank as sixth-most important across customer segments. This may be partly because most airline marketing centers around low cost or superior service, and pricing and revenue management are targeted at price and best connection. Most booking websites allow prospective travelers to sort by price and number of connections, for example, but not by carbon footprint. Google Flights has made a first step, showing average CO2 emissions per flight and improving transparency for travelers.

Travelers might begin to make different choices if emissions featured more prominently in the booking process—particularly if more airlines offered CO 2 reduction measures that delivered genuine environmental impact.

Finding 3: Attitudes vary widely by demographics and geography

Beliefs about the seriousness of climate change, and how to respond to it, vary across demographics and geographies (exhibit). Although younger people are generally more aware of the predicted consequences of climate change, older cohorts have become more concerned about climate change since the 2019 survey. In some countries, large majorities see climate change as a major threat, while that represents a minority view in other countries.

The survey shows that frequent travelers feel slightly more shame about flying than other respondents—37 percent compared to 30 percent—but show a much lower intention to reduce their air travel to minimize their climate impact, at 19 percent compared to 38 percent.

According to Pew Research, more than 80 percent of people in Greece, Spain, France, and South Korea believe climate change is a major threat, compared to around 40 percent of those in Russia, Nigeria, and Israel. 8 “A look at how people around the world view climate change,” Pew Research April 18, 2019. According to 2019 polling by the Washington Post and Kaiser Family Foundation, more than three-quarters of Americans believe it represents a major problem or a crisis—but fewer than half are willing to pay to help address it. 9 Washington Post-Kaiser Family Foundation climate change survey, July 9 to August 5, 2019.

These numbers may change quickly in the next few years as discussions about climate change become less abstract as oceans rise and storms, forest fires, and droughts become more severe. Instead of being one topic of concern among many, millions more people around the world may come to see climate change as today’s greatest challenge.

This shift seems to be apparent in government action, especially in mature economies. The US, for example, announced its intention to exit the Paris Agreement in June 2017 but pledged to rejoin in April 2021. 10 “Climate change: US formally withdraws from Paris agreement,” BBC, November 4, 2020; “President Biden sets 2030 greenhouse gas pollution reduction target,” White House fact sheet, April 22, 2021. And in September, the White House set a goal for the country to produce 3 billion gallons of sustainable aircraft fuel annually by 2030—up from about 4.5 million gallons produced in the US in 2020—which would cut carbon emissions from flying by 20 percent compared with taking no action. 11 “Biden administration advances the future of sustainable fuels in American aviation,” White House fact sheet, September 9, 2021.

Taking stock of the pandemic’s impact on global aviation

How the industry can be cleared for takeoff.

Travelers’ attitudes and behaviors appear to be in flux, and will likely continue to change. Depending on the world’s progress in preventing and treating COVID-19, the industry will likely take at least a couple of years to recover from the downdrafts caused by the pandemic.

In this unique moment in aviation history, airlines may be able to communicate in new ways to inspire passengers to join the fight against climate change. Based on McKinsey’s experience in aviation and other industries around the world, there may be an opportunity for carriers to make it “easy to do good”. When following such an approach, experience shows that customers are drawn to straightforward language, demonstrations of what the industry is doing in this area, and the tangible benefits of those efforts. The most compelling stories are positive and connect with customers’ emotional needs.

As in the early days of travel advertising, airlines could reinforce the idea that the journey is the destination—that “getting there is half the fun.” By inviting customers to get involved in creating a greener future and own the solution, they could forge new partnerships and deepen loyalty.

Actual progress will be essential; organizations that talk about sustainability without demonstrating action may quickly be held to account. Simply keeping pace with trends or regulatory requirements will offer no advantages. Airlines that move boldly, such as by replacing rather than modifying a loyalty program with some kind of “planet-positive” scheme, will stand out from competitors.

The survey results and McKinsey’s work in the industry lead us to believe that the market is ready for a forward-thinking airline to chart a route to a cleaner future for the industry. Leading airlines that build a business strategy and brand promise on sustainability will likely attract a growing share of business and leisure travelers, fresh capital and talent, and new allies across the industry, government, and society at large.

In the years ahead, more customers will be willing to pay for sustainability, particularly if airlines can engage them with interesting approaches, such as gamification in frequent flyer programs, opt-out rather than opt-in offsets, “green fast lanes” for check-ins and security control, and customized emission-reduction offers. Decarbonization could become the standard to reach and maintain next-tier levels in loyalty programs. Passengers will be able to join the global decarbonization team and transform flight shame into flight pride.

Like many private flyers, corporate customers will look for ways to mitigate their CO 2 footprint. Passenger and cargo airlines could craft attractive decarbonization programs to engage the rising numbers of corporates aiming to significantly reduce their scope 3 emissions from air transport.

No single set of approaches will be effective in every geography or with every passenger segment. But airlines with a deep understanding of their customers’ changing needs and desires will continue to outperform those that don’t. Such organizations could recruit more of their passengers to the decarbonization team while protecting their brands, the future of aviation, and the planet itself.

Mishal Ahmad is a manager in McKinsey’s New Jersey office, Frederik Franz is a senior associate in the Berlin office, Tomas Nauclér is a senior partner the Stockholm office, and Daniel Riefer is an associate partner in the Munich office.

The authors would like to thank Joost Krämer for his contributions to this article.

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Impact of technology on travel and tourism - statistics & facts

What are the main technology trends in travel and tourism, travel apps: two countries dominate the market, key insights.

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Travel apps revenue in selected countries worldwide 2022

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Average number of reviews of travel, tourism, and hospitality apps worldwide in 2022

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Average number of ratings of travel, tourism, and hospitality apps worldwide in 2022

Average retention rate of travel and tourism apps worldwide 2022

Average retention rate of travel, tourism, and hospitality apps worldwide in 2022

Leading travel apps in the U.S. 2022, by market share

Market share of leading travel apps in the United States in 2022

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Market share of leading travel apps in Europe in 2022

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Interest in AI-related products among U.S. adults 2023

Share of adults in the United States who are interested in artificial intelligence (AI) related products as of February 2023

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Interest in metaverse travel activities of Gen Z in the U.S. and the UK 2022

Interest in metaverse travel activities of Gen Z in the United States and the United Kingdom (UK) as of February 2022

Interest in AR in the U.S. 2022, by use case

Interest in augmented reality (AR) in the United States as of October 2022, by use case

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Interest in virtual reality (VR) in the United States as of October 2022, by use case

Use of technology

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Share of travelers expecting to be comfortable in using selected payment methods for trips in 2033 worldwide as of August 2022

Global consumer and merchant acceptance of crypto payments 2021, by industry

Willingness to use/accept cryptocurrencies for payments by consumers/merchants across various industries worldwide as of 2021

Popular goods and services to buy with crypto 2022, by gender and income group

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Niche tourism sector gains healthy advantage in Shanghai

Hospital pilot program looks at ways to improve services for foreigners.

Sharing knowledge

Recalling the 2014 operation, Xia said it was a coincidence that the girl, Damia from Malaysia, was sent to Renji Hospital for her liver transplant. Her parents had friends who did business in Jiangsu province, which neighbors Shanghai, and doctors there recommended Renji Hospital for pediatric liver surgery. In the past, Malaysian families with a child in a similar situation would have sought medical treatment in Europe, the United States or Japan.

"The transplant surgery on the girl was quite successful. She recovered quickly and the cost was only one-fifth — including travel expenses — compared with that in a developed country," said Xia. Renji Hospital continued to handle cases from Malaysia as word spread throughout the patient community.

A team of liver transplant experts led by Xia later flew to Kuala Lumpur to meet their peers at the University of Malaya Medical Centre, where most of the children were taken for post-surgery checkups. The trip also gave the Chinese doctors the opportunity to visit the children.

"From their expressions, we could see how puzzled our Malaysian counterparts were when we first introduced our transplant techniques. They were all trained in medicine in the West and the ingenuity of Chinese doctors was incredible to them," said Xia.

A short time after returning to Shanghai, Xia organized a small academic symposium and invited a dozen experts from Southeast Asian nations to participate. They were also invited to tour the wards at Renji Hospital, and all of them expressed amazement at what they saw, Xia said.

In 2019, a group of 16 doctors and nurses from the University of Malaya Medical Centre completed training in pediatric liver transplants at Renji Hospital, which prepared them for running a similar program at the Malaysian hospital the same year.

"Many of my colleagues, including me, have a medical license to perform surgeries in Malaysia," Xia said. "Also, we still have children from Malaysia who come to our hospital in Shanghai for transplants every year."

Xia said this year he had also treated a French patient and another one from the Netherlands. "The country of origin of the patients is becoming increasingly widespread," he said.

Liver transplant surgeons from prestigious medical institutions and renowned pediatric liver transplant centers in countries such as the United Kingdom, Japan, South Korea, and Russia have received training at Renji Hospital, Xia said.

"This year we'll open our doors wider and welcome doctors from all over the world. We believe this will boost mutual exchanges and promote common improvement," he said, adding that the world's largest annual conference on living donor liver transplantations will be held in Shanghai in 2025.

Renji Hospital also has advantages in other disciplines, such as rheumatology, gastroenterology, and assisted reproduction, which can help it expand its influence and help more patients from home and abroad, Xia said.

While building strength in these areas, doctors need to take part in more high-level international exchanges and make their voices heard in the global arena, he said.

"Medical care is an ideal way to use China's soft power and spread Chinese culture. We reach out to alleviate people's diseases and pain and always receive a welcome. The Malaysian ambassador to China has come to our hospital multiple times to express gratitude and show support for bilateral cooperation," said Xia.

Reputation spreads

In January, the Shanghai Children's Medical Center received an e-mail from the parents of a 2-year-old boy from Poland who were seeking medical treatment for their son.

The parents wrote that the child, Buko, had been diagnosed with severe immunodeficiency caused by a genetic mutation. While receiving treatment in Europe, doctors discovered that he had a liver tumor.

Buko's parents learned about the Shanghai hospital on PubMed, a database of biomedical papers. They discovered that Shanghai Children's Medical Center ranked first in the world for treatment of hepatoblastoma, a rare childhood liver cancer, and had a series of papers published in top medical journals about the disease.

Buko was admitted to the Shanghai hospital in early February and underwent surgery within two weeks. The toddler has been discharged and returned to Europe for follow-up chemotherapy.

The boy was the first international patient the hospital had received after joining the pilot program for international medical tourism.

In addition to strong pediatric services, Shanghai also has great capacity in traditional Chinese medicine.

Construction to upgrade the international division at Longhua Hospital Affiliated with the Shanghai University of Traditional Chinese Medicine is underway. Chen Yuelai, president of the hospital and an acupuncture expert, said a group of loyal expats seeks regular TCM treatment from him.

In recent years, traditional Chinese cultural aspects such as tai chi, kung fu and acupuncture have grown in popularity internationally, and "this atmosphere has provided an unprecedented opportunity for TCM to go global," Chen said.

From time to time Longhua Hospital receives Western patients who have traveled to seek medical assistance for problems such as old sports injuries, he said.

A growing number of Japanese and Koreans who live in Shanghai have also come for TCM to treat chronic diseases and have therapies prescribed, Chen added.

Improvements ahead

The global medical tourism industry grew at an annual rate of 20 percent for 10 years before the COVID-19 pandemic hit, data from the Hainan provincial government, where the Boao Lecheng International Medical Tourism Pilot Zone is located, showed.

The data also indicated that less than a decade ago, local medical services had been unable to meet people's rising health needs, experts said.

More than 600,000 Chinese went abroad for medical tourism in 2016. About 40 percent were advanced tumor patients, 25 percent traveled for physical examinations, and 12 percent for plastic surgery, according to the data.

In 2017 alone, more than 50,000 individuals from the Chinese mainland traveled to the Hong Kong Special Administrative Region to receive human papillomavirus vaccine inoculations before they became widely available locally.

Shanghai first proposed developing medical tourism in 2019. A year later, a group of private medical institutions were selected for a pilot international medical tourism program. The city also pressed ahead with improving health insurance and medical payments to meet international standards.

Several medical experts said that the global medical tourism market is already largely established.

For example, the US has advantages in the treatment of severe diseases and cancer, while Japan has built a good reputation in cell therapy and regenerative medicine. Some Southeast Asian countries have attracted international patients with high-quality medical services and comparatively moderate prices. South Korea has created a name for itself in plastic surgery.

Improving medical workers' English-proficiency is an important factor in expanding Shanghai's medical tourism, one expert said.

Jin Chunlin, director of the Shanghai Institute of Medical Science and Technology Information, said that some countries, like India and Thailand, already have two clear advantages.

"Medical workers in those two countries are generally fluent in English, and the two countries have fairly mature and competitive tourism products. Also, they have strong features in medical tourism. For example, they are famous for their herbal remedies," Jin said.

Service levels could be improved by providing more doctor's appointments and polishing medical workers' etiquette.

Taking the lead from countries such as South Korea, other industry experts suggested China launch a preferential visa policy for those seeking medical treatment.

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Greece Announces New Plan to Protect Some of Its Pristine Beaches

The government has pledged to crack down on rapid development, and on seaside businesses seeking to take advantage of a tourist boom. But some residents and conservationists are unimpressed.

By Niki Kitsantonis

Reporting from Athens

The Greek government on Friday published a list of 198 “untrodden beaches” that it said are now off limits to bars, restaurants and large public gatherings in its latest attempt to contain development and address the backlash to the throngs of tourists that descend on the country’s coastlines each year.

The move comes amid growing frustration among residents of Greek islands and parts of the coastal mainland that are popular with foreign visitors. Protests ballooned into a nationwide “beach towel movement” last summer as disgruntled locals complained that they were being pushed off their own beaches by businesses seeking to take advantage of a tourist boom that brought more than 32 million foreign visitors to Greece last year .

On the country’s Cycladic islands, local residents joined forces with the authorities to push back against a wave of construction .

Greece’s conservative government has pledged to crack down on the development, and on seaside businesses that violate regulations. In February it passed a law aimed at regulating the use of the country’s coastline, imposing penalties of up to 60,000 euros for businesses occupying more than 50 percent of Greek beaches with umbrellas and sun beds.

Critics said the law did not go far enough to curb the problem, with some claiming that the government was perpetuating the issue by not tackling illegal land use more comprehensively.

The list of “untrodden beaches,” unveiled in a joint agreement between Greece’s finance and environment ministers, is part of a broader effort to restore balance, the government said. “The main goal is to combine environmental protection with sustainable development,” Kostis Hatzidakis, the economy and finance minister, said on Friday.

“The environment is a valuable component of the Greek tourist product,” he said.

Under the new initiative, the government was putting public assets “under a strict framework of rules, penalties and obligations,” Mr. Hatzidakis said. Inspections and transparency would be increased, as would “the enforcement of the law,” he added.

The beaches on the list are in areas included in the European Union’s Natura program, a network of vulnerable habitats across Europe that are protected under European law. Among the beaches listed on Friday are spots on popular islands such as Milos, Naxos, Lesbos, Samothrace and in the southern Peloponnese peninsula.

The islands were selected based on the advice of the country’s Natural Environment and Climate Change Agency and are all “areas of high ecological importance,” Theodoros Skylakakis, the environment and energy minister, said on Friday.

Under the new initiative, no section of those beaches can be auctioned off for commercial use, and the presence of sun-loungers and umbrellas will be prohibited, as will the organization of public events involving more than 10 people.

Another initiative being introduced by the government is a new app called “MyCoast,” on which people can report violations.

Some environmentalists in Greece were not impressed by Friday’s announcement. Eleni Andrianopoulou, a resident of Naxos and a member of a local “Save the beaches” group, said the government’s original plan had been for more than 1,000 beaches nationwide to be covered, adding that Natura areas require “real protection.”

“From the beginning we had stressed that this reform for untrodden beaches was a fraud.”

Demetre Karavellas, director of the World Wildlife Fund Greece, said the authorities were jumping the gun with their list of pristine beaches, noting that there are more than 100 marine and coastal areas in Greece that are recognized by the Natura program but have yet to be effectively managed or conserved.

“The government should start by complying with its basic legal obligations before creating new vague categories of protection,” he said.

Niki Kitsantonis is a freelance correspondent for The Times based in Athens. She has been writing about Greece for 20 years, including more than a decade of coverage for The Times. More about Niki Kitsantonis

Strategic Use of Information Technologies in Tourism: A Review and Critique

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• Matthias Fuchs 5 &
• Marianna Sigala 6  

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The impact of information and communication technologies (ICTs) on firms’ strategic development and value creation has been a topic of academic debate for decades. Tourism is no exception. This chapter provides a synthesis of the literature on the strategic decision to adopt and use ICTs as well as an analysis of their impact on the value creation of tourism firms. We reflect on theoretical frameworks and analytical concepts developed and validated by tourism scholars, their implications for ICT use, and the factors affecting the realization of ICT-enhanced business value. Problems of measurement, analysis, and organizational adjustments appear as major factors behind volatile ICT productivity in tourism, known as the ICT Productivity Paradox. To ensure the realization of ICT-enhanced business value, various adjustment strategies, including the development of firms’ capabilities, cultures, and organizational structures, are addressed. The discussion section critically assesses the reviewed literature on the strategic use of ICTs in tourism. Finally, the conclusion deduces research needs and sketches an agenda for future research.

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Department of Economics, Geography, Law and Tourism, The European Tourism Research Institute, Mid-Sweden University, Östersund, Sweden

Matthias Fuchs

University of South Australia, UniSA Business, Adelaide, SA, Australia

Marianna Sigala

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Department of Hospitality and Tourism Management, Virginia Polytechnic Institute and State University, Blacksburg, VA, USA

Zheng Xiang

Department of Tourism Studies and Geography, Mid Sweden University, Östersund, Sweden

Annenberg School for Communication and Journalism, University of Southern California, Los Angeles, CA, USA

Ulrike Gretzel

Department of Business Informatics, University of Applied Sciences Ravensburg-Weingarten, Weingarten, Germany

Wolfram Höpken

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Department of Economics, Geography, Law and Tourism, The European Tourism Research Institute, Mid-Sweden University, Östersund, Jämtland, Sweden

The Howard Feiertag Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Tech, Blacksburg, VA, USA

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Fuchs, M., Sigala, M. (2021). Strategic Use of Information Technologies in Tourism: A Review and Critique. In: Xiang, Z., Fuchs, M., Gretzel, U., Höpken, W. (eds) Handbook of e-Tourism. Springer, Cham. https://doi.org/10.1007/978-3-030-05324-6_67-1

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DOI : https://doi.org/10.1007/978-3-030-05324-6_67-1

Published : 05 August 2021

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