us states by tourism revenue

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Dow futures, nasdaq futures, russell 2000 futures, bitcoin usd, cmc crypto 200, 25 states with highest tourism revenue in the us.

In this article, we will discuss the 25 states with highest tourism revenue in the US. If you want to skip our discussion on the US tourism industry, you can go directly to the 5 States With Highest Tourism Revenue in the US .

According to the International Trade Administration, overseas tourists contributed $233.5 billion to the US economy in 2019. The travel and tourism industry in the US played a vital role, contributing significantly to the economy by generating $1.9 trillion in economic output and providing 9.5 million American jobs. This contribution accounted for 2.9% of the overall US GDP. Additionally, tourism industry statistics reveal that international travelers spend more in the US than in other countries, accounting for 14.5% of the total global expenditure on international travel. You can read about the 30 Top Tourists Attractions in the USA here.

In 2020, US travel expenditures recorded a 42% decline due to the challenges posed by the COVID-19 pandemic. However, as of April 2022, a recovery has taken place, with US travel spending increasing to $100 billion. This 3% increase surpasses pre-pandemic levels, driven primarily by leisure travel. On the other hand, the scenario for business travel remains complex as the increased use of video conferencing tools has resulted in remote meetings being more convenient in many situations. The historical data from the US Travel Association indicates that US travel spending typically grows by 2% to 4% annually, suggesting that there is still potential for a more substantial rebound in the future.

Major Players Shaping the Tourism Landscape

Several companies can be viewed as key players in the tourism industry. One such company is Airbnb, Inc. (NASDAQ: ABNB ), which aims to offer budget-friendly accommodation options and focuses on travelers who want a more localized experience . Many tourists are interested in "living like a local," a phrase Airbnb, Inc. (NASDAQ:ABNB) employs to attract the audience to their platform. Looking at the US tourism statistics by city in 2022, Airbnb, Inc. (NASDAQ:ABNB) hosts in the US facilitated over 44 million guest arrivals in regions without hotels. This resulted in host earnings of $10.5 billion as well as additional economic activity.

The Walt Disney Company (NYSE: DIS ) stands as another major player in the tourism industry with its theme parks and hotels. A recent study by Oxford Economics revealed that The Walt Disney Company (NYSE:DIS) resulted in a total statewide economic impact of $40.3 billion in Florida during 2022. Furthermore, the company also created 263,000 direct and indirect jobs, contributing to 1 out of every 32 jobs in the state. The Walt Disney Company (NYSE:DIS) also generated a total of $6.6 billion in tax revenue. Moreover, The Walt Disney Company (NYSE:DIS) has engaged 2,500 small businesses based in Florida, contracting them to provide various products and services.

Ranking on Fortune's World's Most Admired Companies List, Booking Holdings Inc. (NASDAQ: BKNG ) is another notable player in the industry. It is the parent company of well-renowned brands, including Priceline.com, Booking.com, and Cheapflights. Based in Connecticut, the company’s network is spread across more than 220 countries. Booking Holdings Inc. (NASDAQ:BKNG) remains the key provider of online travel and related services, offering facilities like flight ticketing, accommodation reservation, rental car booking, and price comparison, among other things. The US travel market size is evident in the remarkable recovery of Booking Holdings Inc. (NASDAQ:BKNG) from the significant downturn during the COVID-19 pandemic. In 2022, the company reported a revenue of $17.1 billion, reflecting an increase of $6 billion from the previous year. Room reservations accounted for 91% of the total bookings made through the company this year. Furthermore, international travel statistics indicate that Booking Holdings Inc. (NASDAQ:BKNG) facilitated the booking of over 60 million rental car days and 20 million flight tickets in the same period.

Here's what RiverPark Advisors said about Booking Holdings Inc. (NASDAQ:BKNG) in its Q3 2023 investor letter:

“Booking Holdings Inc.  (NASDAQ:BKNG): BKNG was a top contributor in the quarter following better than expected bookings, revenue and profit margins in the company’s 2Q driven by strong summer travel demand. BKNG reported $40 billion of bookings, $5.5 billion of revenue, and 23% EBITDA margins, which were $1.5 billion, $300m, and two percentage points ahead of expectations, respectively. In addition to strong summer demand, management pointed to continued strength in leisure travel (they raised travel booking guidance for the remainder of the year), building momentum in its alternative accommodation business and improvement in marketing efficiency. Booking is the world’s leader in online travel, operating in 200 countries with brands including Booking.com, priceline.com, agoda.com, Kayak, Rentalcars.com, and OpenTable. The company has been a dominant online travel agency for more than a decade with a high-margin business model that requires limited capital expenditures, typically less than 3% of revenue, producing $6.2 billion of free cash flow for 2022 and $7.2 billion expected for 2024. The company has used its free cash flow for episodic acquisitions as well as to return cash to shareholders. BKNG is well positioned in travel as the largest player in online lodging bookings and the second largest player in alternative accommodations.”

James Kirkikis/Shutterstock.com

Our Methodology

To determine the 25 states with highest tourism revenue in the US, we referred to data provided by the International Trade Administration. The states were shortlisted, taking into account the number of visitors, as a strong correlation exists between heightened visitor numbers and revenue generation. We have ranked the states in ascending order of both the number of visitors and their respective market shares in the US tourism industry.

States With Highest Tourism Revenue in the US

25. indiana.

Market share: 0.7%

Visitation figures 2022: 168,000

Indiana has gained recognition for its association with auto racing, particularly hosting the renowned Indianapolis 500 at the Indianapolis Motor Speedway. Indiana also boasts a cost of living that is 10% below the national average.

24. Wisconsin

Visitation figures 2022: 175,000

Wisconsin is famed for its dairy industry and boasts scenic beauty. Many tourists visit Devil’s Lake, renowned for camping and hiking opportunities. Wisconsin Dells is famous for having one of the largest water parks in America.

23. Connecticut

Market share:  0.9%

Visitation figures 2022: 225,000

Connecticut's major attractions are its museums as well as art galleries, including the Yale University Art Gallery. Connecticut's Beardsley Zoo and Mystic Aquarium also provide a fun experience for many families.

22. Michigan

Market share: 1.1%

Visitation figures 2022: 261,000

Michigan is famous amongst tourists due to its breathtaking landscapes and many outdoor activities, including rafting in the Menominee River. One of the most popular outdoor locations for visitors in Michigan is the Tahquamenon Falls State Park.

Visitation figures 2022: 273,000

Ohio's tourism sector recorded $53 billion in revenue from tourists in 2022. Popular theme parks like Cedar Point and Kings Island and locations like the Hocking Hills, Lake Erie shores, and the Cuyahoga Valley National Park are among the popular attraction points for tourists.

20. Tennessee

Market share: 1.2%

Visitation figures 2022: 292,000

The American Museum of Science and Energy in Oak Ridge, the Parthenon in Nashville, Downtown Knoxville, Andrew Jackson's Hermitage, and the Great Smoky Mountains National Park are some of the major attractions in the state. Visitors contributed $27.5 billion in revenue to Tennessee's tourism industry in 2022.

19. Louisiana

Market share: 1.3%

Visitation figures 2022: 314,000

The rich and diverse culture attracts tourists to Louisiana . The fur-producing region of Avery Island, the Cajun and zydeco music of Southwest Louisiana, and the State Capitol in Baton Rouge are among the popular tourist destinations.

18. Colorado

Visitation figures 2022: 321,000

Visitor spending in Colorado was recorded at $21.9 billion in 2021. The Colorado Springs Garden of the Gods, the Denver Zoo, and the Rocky Mountains are some of the major tourist attractions in the state.

17. Maryland

Market share: 1.4%

Visitation figures 2022: 326,000

Some of the state's attractions are the National Cathedral in Washington, D.C., Baltimore's Inner Harbour, and the National Aquarium.

16. North Carolina

Visitation figures 2022: 340,000

In 2022, North Carolina recorded visitor spending of $28.9 billion. The Blue Ridge Mountains, the Smoky Mountains, and the Outer Banks are some of the state's top tourist destinations.

Market share: 1.7%

Visitation figures 2022: 412,000

In 2021, visitor spending in parks alone in Utah was recorded at $1.6 billion. The vibrant city of Salt Lake City, the state's national parks, and dark sky parks offer visitors exceptional outdoor experiences.

14. Virginia

Market share: 1.8%

Visitation figures 2022: 438,000

The state boasts Colonial Williamsburg, a living history museum that offers an immersive experience into the era of America's founding. Furthermore, nature enthusiasts are drawn to the state's Shenandoah National Park, home to beautiful hiking trails that showcase Virginia's natural beauty.

13. Georgia

Market share: 1.9%

Visitation figures 2022: 465,000

The state's capital, Atlanta, is a famous travel destination with places like the World of Coca-Cola, the Georgia Aquarium, and the Martin Luther King Jr. National Historic Site. Another tourist destination in Georgia is Savannah, which is famous for its beautiful parks and historic neighborhoods.

12. Washington

Market share: 2.0%

Visitation figures 2022: 467,000

Washington has a range of geological features, including the Cascade Mountains, Columbia River, and Coast, which attracts many tourists. The variety of landscapes offers an opportunity for outdoor activities such as camping, wildlife viewing, and winter sports.

11. Pennsylvania

Market share: 2.5%

Visitation figures 2022: 592,000

Pennsylvania has popular tourist destinations, including Philadelphia's Independence Hall and the Liberty Bell. The Pocono Mountains and other natural landmarks are located in the state. Pennsylvania is also famous for Hershey's Theme Park.

10. Arizona

Market share: 2.8%

Visitation figures 2022:663,000

Millions of tourists have been drawn to the state due to its natural features, which include the Grand Canyon, Sedona, Monument Valley, and the Sonoran Desert.

9. Massachusetts

Market share: 3.4%

Visitation figures 2022: 807,000

Massachusetts attracts tourists due to its rich history and cultural sites. It is also known for universities such as Harvard and MIT. Historic downtown Boston has sites like the Freedom Trail. Meanwhile, Faneuil Hall Marketplace provides entertaining shopping and dining experiences for visitors.

8. New Jersey

Market share: 3.6%

Visitation figures 2022: 867,000

New Jersey has many natural features, including beaches and mountains, that make it popular among tourists. The Jersey Shore and Atlantic City are some of the famous destinations. The state also has many historic places, including the Ringwood Manor and Batsto Village. New Jersey has secured the ninth place on our list of 25 states with highest tourism revenue in the US.

Market share: 4.0%

Visitation figures 2022: 953,000

The state is a very popular location for tourists due to its natural beauty. There are many activities for visitors in Hawaii, including hiking, golfing, snorkeling, and surfing. The Hula culture in Hawaii is also a major attraction for tourists as it is a blend of traditional music and choreography.

6. Illinois

Market share: 4.7%

Visitation figures 2022: 1,135,000

Chicago is a famous tourist destination with places like Navy Pier, Millennium Park, and the Art Institute of Chicago. The state's historical sites include Lincoln Home National Historic Site in Springfield.

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Disclosure: None. 25 States With Highest Tourism Revenue in the US  is originally published on Insider Monkey.

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What state makes the most money from tourism?

By Audrey Wilson   |   Verified by David Boyd   |   Published June 29, 2023

Tourism is a thriving industry in the United States that attracts millions of visitors from around the world each year.

It's not hard to see why. Renowned for its diverse landscapes, vibrant cities, cultural attractions, and iconic landmarks, the U.S. offers a wealth of experiences for travelers seeking adventure, entertainment, and cultural enrichment.

But where do those tourist dollars get spent?

From the sun-soaked beaches of California to the bustling streets of New York, these are the states that benefit most from domestic and international tourism.

Coming up next

Key takeaways, pennsylvania.

• California leads the pack in terms of tourism revenue, generating an impressive $139 billion in 2022.
• The top 10 states by tourism revenue showcase a mix of well-known destinations and unexpected contenders. States like Texas and Pennsylvania, not typically associated with tourism, make the list, highlighting the variety of experiences available throughout the United States.
• The United States offers a wide range of tourist destinations that cater to different interests and preferences. Whether you're seeking sun-soaked beaches in Florida, exploring historical sites in Pennsylvania, or marveling at the natural wonders of Arizona's deserts, there is something for every type of traveler.
• Regardless of your passion, be it history, culinary delights, or adrenaline-pumping adventures, the top 10 states by tourism revenue have attractions and activities that cater to your interests.

$139 billion

California takes the lead in tourism revenue, raking in a staggering $139 billion in 2022 .

The state's appeal lies in its diverse range of attractions, from the enchantment of Disneyland and the glitz of Hollywood to the breathtaking beauty of national parks like Yosemite and Joshua Tree. The allure of California extends beyond its iconic landmarks, as its miles of beaches, mountains, and deserts offer something for every traveler. The year-round temperate weather further enhances its draw, making it a sought-after destination throughout the year.

With its unrivaled combination of entertainment, natural wonders, and favorable climate, California continues to captivate visitors from around the world and remains the crown jewel in terms of tourism revenue. Whether seeking family fun, Hollywood glamour, or outdoor adventures, California promises an unforgettable experience that keeps travelers coming back for more.

$101.9 billion

Florida's tourism industry continues to thrive, with an estimated 35 million travelers visiting during the third quarter of 2022 . This marked a notable increase of 6.9% compared to the previous year and an impressive 8% rise when compared to pre-pandemic levels in 2019. In 2021, visitors to Florida contributed $101.9 billion to the state's economy and supported over 1.7 million jobs, emphasizing the significant economic impact of tourism.

While the renowned theme parks in Orlando, including Walt Disney World Resort and Universal Orlando Resort, continue to attract millions of visitors annually, Florida offers much more beyond these iconic attractions. The state's diverse offerings encompass the breathtaking beauty of the Everglades, the idyllic beaches of the Florida Keys, and the opportunity for unforgettable cruises departing from its shores. With a wide range of experiences, from vibrant cities like Miami and Tampa to pristine coastal areas and unique natural wonders, Florida appeals to travelers seeking adventure, relaxation, or family-oriented fun.

Florida's consistent growth in visitor numbers, coupled with its substantial contributions to the state's economy, highlights the enduring appeal of the Sunshine State as a premier tourist destination. With its favorable climate, diverse attractions, and well-developed tourism infrastructure, Florida continues to captivate travelers from around the world, solidifying its position as a prominent player in the global tourism industry.

$90.7 billion

Nevada, the Silver State, experienced a thriving travel and tourism industry with a significant economic impact. In 2022, the industry generated an impressive $90.7 billion impact on Nevada's economy , surpassing pre-pandemic levels. The renowned city of Las Vegas, with its iconic Strip and world-class resorts, continues to be a major draw for visitors worldwide.

The city's vibrant entertainment, casino scene, and diverse culinary offerings create an atmosphere of excitement and allure. However, Nevada's appeal extends beyond Las Vegas, as the state also boasts stunning natural beauty. The proximity to the Grand Canyon and the breathtaking landscapes of Lake Tahoe provide outdoor enthusiasts with opportunities for exploration and recreational activities.

$67.6 billion

The Lone Star State, is not only a significant player in the travel and tourism industry but also a major contributor to job growth and earnings. In 2022, the industry supported a remarkable 10% increase in travel-related jobs, reaching a total of 1.2 million jobs across the state. These jobs encompass various sectors, including hospitality, transportation, and entertainment. Alongside this job growth, earnings in the travel sector soared to $67.6 billion , further highlighting the economic significance of travel and tourism in Texas.

Texas offers a diverse range of attractions, from the captivating Houston Space Center to the historically significant JFK assassination tour in Dallas. Its varied landscape encompasses deserts, beaches, and mountains, while its cities, such as Austin, Dallas, and Houston, offer distinct vibes and a wealth of cultural experiences.

The state's appeal lies in its ability to cater to different interests and preferences. Whether visitors seek adventure in the scenic deserts, relaxation on the beautiful Gulf Coast beaches, or exploration of vibrant urban centers, Texas has something to offer. The economic impact generated by the travel and tourism industry underscores its importance as a key driver of Texas' economy, solidifying the state's position as a noteworthy tourist destination.

$60 billion

The Empire State may not have beaches or theme parks, but its cultural offerings make it a captivating destination. In 2022, the city welcomed a staggering 56.4 million visitors, fueling its economic recovery and supporting around 410,000 jobs in the leisure and hospitality sector. The city's renowned museums, including The Met and MoMA, showcase exceptional art collections, while Broadway enthralls audiences with its world-class theater productions. Iconic landmarks like the Statue of Liberty and Central Park add to the city's allure, making it a must-visit for cultural enthusiasts.

Beyond New York City, the state offers additional cultural gems, such as the historic sites of the Hudson River Valley and the scenic beauty of the Finger Lakes region. The cultural richness of New York attracts millions of visitors worldwide, generating over $40 billion in direct visitor spending and contributing to an estimated $60 billion in total economic impact. With its vibrant atmosphere and cultural treasures, New York promises an unforgettable experience for those seeking art, history, and the unique essence of the city that never sleeps.

$38 billion

Pennsylvania's tourism industry has experienced remarkable growth, with nearly 180 million visitors in 2021, marking an increase of over 28 million visitors compared to previous years. These visitors contributed $38.0 billion in direct spending, supporting hotels, restaurants, retailers, and other businesses across the state. The total economic impact of tourism in Pennsylvania reached $66.3 billion in 2021 , sustaining over 450,000 jobs and generating $4.2 billion in state and local tax revenues.

Pennsylvania's allure as a tourist destination lies in its rich history, diverse attractions, and vibrant cities. From the historic landmarks of Philadelphia, including Independence Hall and the Liberty Bell, to the breathtaking landscapes of the Pocono Mountains and the scenic beauty of Lancaster County, the state offers a wide range of experiences. The vibrant cities of Pittsburgh and Harrisburg add to the appeal, providing cultural and recreational opportunities for visitors.

$34.4 billion

Georgia's tourism industry experienced remarkable success in 2021, attracting nearly 200 million visitors who collectively contributed $34.4 billion in direct visitor spending. This robust influx of visitors generated over $4 billion in state and local tax revenues, fueling the state's economy and supporting vital public services. According to state data, the total economic impact of Georgia's tourism industry reached an impressive $64.5 billion , highlighting its significant role in driving economic growth and prosperity.

The appeal of Georgia as a tourist destination lies in its diverse range of attractions and experiences. The dynamic city of Atlanta stands out as a major draw, offering a blend of rich history, cultural landmarks, and modern amenities. From exploring the historic sites associated with Martin Luther King Jr. to immersing oneself in the vibrant arts scene, Atlanta provides an array of captivating experiences. Georgia's natural beauty also shines through its scenic coastal beaches and picturesque mountain ranges, offering opportunities for outdoor adventures and leisure activities.

$32.2 billion

Illinois boasts a robust tourism industry that significantly contributes to the state's economy. In 2021, direct visitor spending reached $32.2 billion, resulting in a remarkable total economic impact of $59.5 billion. This substantial impact not only fuels economic growth but also supports 388,800 jobs and generates $4.3 billion in state and local tax revenue.

With its diverse range of attractions and activities, Illinois offers something for every visitor. Chicago, the state's vibrant metropolis, stands out as a top destination, attracting tourists with its renowned architecture, cultural institutions like the Art Institute of Chicago, and vibrant arts scene. Historic sites, such as the Abraham Lincoln Presidential Library and Museum in Springfield, provide a glimpse into the state's rich heritage, while nature enthusiasts can explore the scenic beauty of Shawnee National Forest and enjoy outdoor adventures along Lake Michigan's shores.

$53 billion

Ohio's tourism industry reached new heights in 2022, as it recorded a remarkable $53 billion in visitor spending and welcomed a staggering 233 million visitors . This outstanding achievement showcases the state's appeal as a tourist destination and its ability to attract a diverse range of visitors. Furthermore, the industry's growth has had a significant positive impact on Ohio's economy, supporting a substantial workforce of 424,339 seasonal, part-time, and full-time jobs.

Visitors to Ohio are drawn to its wide array of attractions and experiences. The state is home to world-renowned amusement parks, including Cedar Point and Kings Island, which offer thrilling rides and entertainment for all ages. Ohio's vibrant cities, such as Columbus, Cleveland, and Cincinnati, provide cultural richness with their museums, art galleries, and professional sports teams, ensuring there's something for everyone. Additionally, Ohio's natural beauty is showcased through scenic locations like Hocking Hills, the picturesque shores of Lake Erie, and the captivating Cuyahoga Valley National Park.

$23.6 billion

Arizona's tourism industry flourishes as visitors are captivated by its warm weather and remarkable natural beauty, making it the state's top export industry in 2021. The year witnessed an impressive 40.9 million visitors who collectively spent $23.6 billion , driving economic growth and supporting job creation. The industry's significant contribution of $3.4 billion in tax revenue translates to an average tax savings of $738 for every Arizona household and supports a workforce of 167,200 industry jobs.

The state's appeal as a tourist destination lies in its stunning landscapes and diverse attractions. The world-famous Grand Canyon stands as a testament to its natural beauty, attracting millions of visitors annually with its awe-inspiring views. From the picturesque Sedona to the breathtaking Monument Valley and the captivating Sonoran Desert, the state offers ample opportunities for outdoor exploration and adventure. Arizona's vibrant cities, including Phoenix and Tucson, provide cultural experiences, renowned golf courses, and a thriving culinary scene that cater to various interests and preferences.

The Bay State may be small, but it packs a punch with $28.3 billion in tourism revenue in 2019. Boston is the centerpiece, with its rich history and famous landmarks like the Freedom Trail and Fenway Park. Still, Massachusetts also offers picturesque coastal areas like Cape Cod and Martha’s Vineyard and the beautiful Berkshires in the western part of the state.

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Some of the products and services listed on our website are from partners who compensate us. This may influence which products we compare and the pages they are listed on. Partners have no influence over our editorial staff.

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US tourism top states stats round-up post

The most notable trend is travelers’ desire to spend more time outdoors. They’re helping revive the tourism industry in states like Utah and Arizona, where state and national parks are plentiful. Meanwhile, Florida’s booming theme park industry and accessible beaches are driving an exceptional recovery for the state.

This is good news for tour and attraction operators. The uptick in visitors to your state will translate to more bookings and revenue for your travel business.

If you’re not sure how your state is faring, here are all the U.S. tourism statistics by state that you need to know.

What US states spend the most on tourism? 

Historically, Hawaii, Florida, and California were the top three states that spent the most on tourism. Texas, Michigan, and New York were also among the top spenders.

Over the past five years, state tourism funding has increased by 20% across the board. States spend, on average, $22 million on tourism initiatives to attract tourists and generate visitor spending.

Most states took a major step back in tourism spending during the pandemic, but now, they’re jumping back into the marketing game.   Twenty-nine states ramped up their tourism budgets during the 2021-2022 fiscal year, including Colorado, Florida, Montana, Nevada, Oregon, Texas, and Washington.

Hawaii and Florida were among the top spenders: In 2022, Hawaii secured a $60 million tourism budget, while Florida had over $80 million to work with, including $30 million in federal stimulus money. 

How much of Florida’s economy is tourism-driven?

Nationwide, travel and tourism are major drivers of economic activity. The tourism industry is responsible for 2.9% of the U.S. GDP.

That number is even higher in Florida, where tourism represents 10% of the state’s overall GDP. The industry supports nearly 13% of the state’s jobs.

In 2019, Florida welcomed 131 million out-of-state visitors, 10% of which were international. In total, visitors spent $98.8 billion and helped generate $27.6 billion in federal, state, and local taxes.

The total economic impact amounted to $96.5 billion in 2019.

How much of Hawaii’s economy is tourism-driven? 

Hawaii is also heavily reliant on tourism. The travel industry represents about a quarter of the state’s economy.

Over 10 million tourists traveled to Hawaii in 2019, which is over seven times the state’s population. Visitors spent $17.8 billion and contributed over $2 billion in tax revenue.

What are the top 20 US states with the most tourists?  

New York, California, and Ohio are among the most popular states in the U.S. In 2021, many states experienced a strong rebound in visitors as domestic travelers started to venture out of their home states.

These were the top-visited states in 2021; numbers are shown for the year 2021 unless otherwise noted.

• 265.5 million visitors (2019)
• $73.6 billion in visitor spending (2019)
• $117.6 billion in economic impact (2019)
• 219 million visitors
• $47 billion in visitor spending
• 213.5 million visitors
• $100 billion in visitor spending
• 211 million visitors (2019)
• $46 billion in visitor spending (2019)
• $4.8 billion in state and local taxes (2019)
• 159.6 million visitors
• $34.4 billion in visitor spending
• $4.2 billion in state and local tax revenues
• 126 million visitors (2019)
• $24.2 billion in domestic and international travel spending in 2021
• $1.9 billion in state and local tax revenue
• 122 million visitors
• $96.5 billion in revenue (2019)
• $27.6 billion in taxes (2019)
• 110 million visitors
• $43 billion in visitor spending (2019)
• $2.5 billion in state tax revenue (2019)
• 102 million visitors
• 20.9 billion in total economic impact
• $1.4 billion in state and local taxes
• 96.6 million visitors
• $37.3 billion in visitor spending
• $4.6 billion in state and local taxes
• 84.2 million visitors
• $21.9 billion in visitor spending
• $1.5 billion in state and local tax revenue
• 72.5 million visitors (2018)
• $83 billion in visitor spending (2019)
• $7.8 billion in state and local taxes (2019)
• 56 million visitors
• $60.6 billion contribution to the economy just in Southern Nevada
• Over $36 billion in visitor spending in Southern Nevada
• 49.3 million total visitor volume
• 13.6 billion in visitor spending
• $1.7 billion in state and local taxes
• 44 million visitors (2019)
• $25.2 billion in visitor spending
• $1.8 billion in state and local taxes
• 45 million visitors
• $28.9 billion in visitor spending 
• $2.3 billion in state and local taxes
• 41 million visitors
• $1.1 billion in local, state, and federal taxes
• 40.9 million visitors
• $23.6 billion in visitor spending
• $3.4 billion in tax revenue
• 28.2 million visitors
• Nearly $20 billion in visitor spending
• $1.1 billion in state and local taxes
• 21 million visitors (2019)
• 15.8 million people visited Utah’s parks in 2021
• $1.6 billion in visitor spending at Utah’s parks

Top 10 fastest-growing US states for tourism 

Theme parks, casinos, and parks are fueling a strong tourism rebound in these 10 states.

The state is quickly catching up to pre-pandemic visitation numbers and even setting new records. In 2021, Florida welcomed nearly 118 million domestic visitors, the highest level in state history. This was great news for the hotel industry, which is already generating revenue at pre-pandemic levels. The state’s total hotel revenue hit a record in 2021 at $17.3 billion, a 2% increase from 2019.

2. Tennessee

Tennessee’s tourism industry is already setting post-pandemic records. In 2021, visitors spent a record $24 billion traveling through the state. That breaks down to $66 million daily, a 44% increase from the year prior.

3. Virginia

The shift toward outdoor and adventure travel has increased park attendance across the U.S. In Virginia, nearly 8 million people visited the region’s 41 state parks in 2021, a 15% increase from 2019.

4. Arkansas

Similarly, the tourism growth seen in Arkansas is driven by its parks. The state welcomed just over 41 million visitors in 2021, surpassing the 36.3 million that came in 2019. Hot Springs National Park had over 2 million recreational visits in 2021, topping the previous visitation record set in 1970. 

Utah’s strong rebound can be attributed to the popularity of the “Might Five,” which is the nickname given to Arches, Bryce Canyon, Canyonlands, Capitol Reef, and Zion National Parks. The five parks welcomed 11.2 million recreation visits in 2021, and all but Bryce Canyon National Park had a record-breaking year. 

Wyoming had a big tourism year in 2021. Visitors spent $4 billion, which helped generate $243 million in tax revenue — a 50% increase from 2020. Yellowstone National Park welcomed a record number of visitors (nearly 5 million).

Tourism in Maine has rebounded to pre-pandemic levels. In fact, tourism was up 25% in the first five months of 2022 compared to the same period in 2019. Meanwhile, visitor spending was up 18% in May of this year over May 2019. In 2021, over 15.6 million visitors flocked to the state, an increase of 29% from 2020.

Montana’s state parks welcomed a record-setting number of visitors in 2020. That trend continued into the following year when visitors spent $5.15 billion while traveling through the state, a billion dollars more than they spent in 2019.

In 2021, Arizona outpaced the national rate in terms of visitor spending and overnight stays. The state recovered 87% of its overnight visitation and 92% of its visitor spending rate from pre-pandemic times. Overnight visitors spent $23.6 billion across the state in 2021.

Las Vegas is fueling a strong tourism rebound in Nevada. This past February was the best in history for Vegas, with $1.1 billion of casino winnings recorded. Meanwhile, monthly passenger traffic at Harry Reid International Airport more than doubled in February compared to a year ago.

What are the top 10 least-visited states in the US? 

Alaska,  Nebraska, and Vermont are among the least visited states in the U.S.

Yet even these states are growing in popularity as domestic travel returns in full force. Visitors flocked to the Alaskan outdoors this summer, boosting demand for hotels and car rentals. Meanwhile, Nebraska’s lodging tax revenue hit an all-time record this year. And as autumn rolls around, Vermont is gearing up to welcome hordes of leaf-peeping tourists .

These are the top 10 least visited states in the U.S. — at least for now:

• Alaska: 2.26 million  
• West Virginia: 3.96 million
• Nebraska: 6.5 million
• Wyoming: 8.1 million (Despite being one of the least visited states, record visitation at Yellowstone National Park in 2021 have propelled Wyoming’s tourism industry forward.)
• Delaware: 9.2 million
• Montana: 12.5 million (Montana’s state parks welcomed a record number of visitors in 2020, putting the state’s natural beauty on the map.)
• New Hampshire: 12.8 million
• Vermont: 13 million
• South Dakota: 14.5 million
• Maine: 15.6 million (Despite being one of the least-visited states, tourism was up 25% in the first five months of this year compared to the same period in 2019.)

Whether you run a business in one of the most- or least-visited states in the country, your busy season is about to get a whole lot busier. As tourism continues to rebound in 2022, is your travel company ready to welcome the influx of visitors?

Writer Carla Vianna

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United States Tourism Revenues

Tourism revenues in the united states increased to 19683 usd million in january from 19536 usd million in december of 2023. tourism revenues in the united states averaged 13300.57 usd million from 1999 until 2024, reaching an all time high of 20819.00 usd million in march of 2018 and a record low of 3835.00 usd million in september of 2020. source: office of travel and tourism industries,   markets,   gdp,   labour,   prices,   money,   trade,   government,   business,   consumer,   housing,   taxes,   energy,   health,   climate.

A Detailed Look At How Americans Travel Within The US

New York may have Niagara Falls and the Statue of Liberty, but it's not the most popular state for tourism. 

That title goes to California, which is home to such iconic tourist attractions as the Golden Gate Bridge, Hollywood, and Disneyland.

HotelsCombined, a hotel booking site, produced an infographic that shows the most popular US states to travel to. They analyzed more than 87,000 hotel bookings that originated in the US to determine which states are the most popular tourism destinations.

After California, Florida (No. 2), Nevada (No. 3), Texas (No. 4), and New York (No. 5) dominated over this list. Hawaii came in at No. 10 and Colorado took No. 16. But very few people want to travel to West Virginia, which came in dead last. 

The site also logged which destinations people from each state are interested in visiting most. New Yorkers book the most hotel rooms in Florida, Texans like to travel to California, and Californians like to travel to Nevada.  Ironically, people in Alaska want to visit Hawaii the most—probably for the warm climate change—but no state wants to visit Alaska.

The full infographic is below.

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Fact sheet: 2022 national travel and tourism strategy, office of public affairs.

The 2022 National Travel and Tourism Strategy was released on June 6, 2022, by U.S. Secretary of Commerce Gina M. Raimondo on behalf of the Tourism Policy Council (TPC). The new strategy focuses the full efforts of the federal government to promote the United States as a premier destination grounded in the breadth and diversity of our communities, and to foster a sector that drives economic growth, creates good jobs, and bolsters conservation and sustainability. Drawing on engagement and capabilities from across the federal government, the strategy aims to support broad-based economic growth in travel and tourism across the United States, its territories, and the District of Columbia.

The federal government will work to implement the strategy under the leadership of the TPC and in partnership with the private sector, aiming toward an ambitious five-year goal of increasing American jobs by attracting and welcoming 90 million international visitors, who we estimate will spend $279 billion, annually by 2027.

The new National Travel and Tourism Strategy supports growth and competitiveness for an industry that, prior to the COVID-19 pandemic, generated $1.9 trillion in economic output and supported 9.5 million American jobs. Also, in 2019, nearly 80 million international travelers visited the United States and contributed nearly $240 billion to the U.S. economy, making the United States the global leader in revenue from international travel and tourism. As the top services export for the United States that year, travel and tourism generated a $53.4 billion trade surplus and supported 1 million jobs in the United States.

The strategy follows a four-point approach:

• Promoting the United States as a Travel Destination Goal : Leverage existing programs and assets to promote the United States to international visitors and broaden marketing efforts to encourage visitation to underserved communities.
• Facilitating Travel to and Within the United States Goal : Reduce barriers to trade in travel services and make it safer and more efficient for visitors to enter and travel within the United States.
• Ensuring Diverse, Inclusive, and Accessible Tourism Experiences Goal : Extend the benefits of travel and tourism by supporting the development of diverse tourism products, focusing on under-served communities and populations. Address the financial and workplace needs of travel and tourism businesses, supporting destination communities as they grow their tourism economies. Deliver world-class experiences and customer service at federal lands and waters that showcase the nation’s assets while protecting them for future generations.
• Fostering Resilient and Sustainable Travel and Tourism Goal : Reduce travel and tourism’s contributions to climate change and build a travel and tourism sector that is resilient to natural disasters, public health threats, and the impacts of climate change. Build a sustainable sector that integrates protecting natural resources, supporting the tourism economy, and ensuring equitable development.

Travel and Tourism Fast Facts

• The travel and tourism industry supported 9.5 million American jobs through $1.9 trillion of economic activity in 2019. In fact, 1 in every 20 jobs in the United States was either directly or indirectly supported by travel and tourism. These jobs can be found in industries like lodging, food services, arts, entertainment, recreation, transportation, and education.
• Travel and tourism was the top services export for the United States in 2019, generating a $53.4 billion trade surplus.
• The travel and tourism industry was one of the U.S. business sectors hardest hit by the COVID-19 pandemic and subsequent health and travel restrictions, with travel exports decreasing nearly 65% from 2019 to 2020. 
• The decline in travel and tourism contributed heavily to unemployment; leisure and hospitality lost 8.2 million jobs between February and April 2020 alone, accounting for 37% of the decline in overall nonfarm employment during that time. 
• By 2021, the rollout of vaccines and lifting of international and domestic restrictions allowed travel and tourism to begin its recovery. International arrivals to the United States grew to 22.1 million in 2021, up from 19.2 million in 2020. Spending by international visitors also grew, reaching $81.0 billion, or 34 percent of 2019’s total.

More about the Tourism Policy Council and the 2022 National Travel and Tourism Strategy

Created by Congress and chaired by Secretary Raimondo, the Tourism Policy Council (TPC) is the interagency council charged with coordinating national policies and programs relating to travel and tourism. At the direction of Secretary Raimondo, the TPC created a new five-year strategy to focus U.S. government efforts in support of the travel and tourism sector which has been deeply and disproportionately affected by the COVID-19 pandemic.

Read the full strategy here

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United States Tourism Revenue Growth

• United States Tourism Revenue grew 23.1 % YoY in Jan 2024, compared with an increase of 22.9 % YoY in the previous month
• United States Tourism Revenue Growth rate data is updated monthly, available from Jan 2000 to Jan 2024
• The data reached an all-time high of 161.1 % in Apr 2022 and a record low of -80.5 % in Aug 2020

View United States's Tourism Revenue Growth from Jan 2000 to Jan 2024 in the chart:

What was United States's Tourism Revenue Growth in Jan 2024?

United States Tourism Revenue grew 23.1 % YoY in Jan 2024, compared with an increase of 22.9 % YoY in the previous month See the table below for more data.

Tourism Revenue Growth by Country Comparison

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Winter is here! Check out the winter wonderlands at these 5 amazing winter destinations in Montana

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How Much Revenue Is Generated From Ecotourism Annually In The United States?

Published: November 14, 2023

Modified: December 28, 2023

by Sondra Rath

• Travel Destinations
• United States

Introduction

Welcome to the world of ecotourism, where travel meets sustainability. In recent years, the concept of ecotourism has gained significant attention as a way to experience the beauty of nature while minimizing negative impacts on the environment. Ecotourism goes beyond traditional tourism by incorporating principles of conservation, community empowerment, and environmental education.

In the United States, ecotourism has emerged as a popular and impactful sector of the tourism industry. With its diverse natural landscapes, ranging from lush national parks to coastal wonders, the country offers abundant opportunities for travelers to engage in eco-friendly activities and support sustainable initiatives.

But what exactly is ecotourism, and how does it contribute to the economy? In this article, we will delve into the definition of ecotourism, explore its significance for the environment, and analyze the economic impacts it generates in the United States. We will also discuss the factors that influence revenue generation in ecotourism, the methods used to estimate this revenue, and the annual revenue figures associated with this sector. Furthermore, we will compare the revenue from ecotourism to other tourism sectors, explore successful case studies, and address the challenges and future outlook for ecotourism revenue in the United States.

By understanding the financial value of ecotourism, we can appreciate the need for continued support and development of sustainable travel practices. So, let’s embark on this journey of exploration and discover the fascinating world of revenue generation from ecotourism in the United States.

Definition of Ecotourism

Ecotourism is a form of tourism that emphasizes responsible travel to natural areas, with a focus on conserving the environment, preserving local cultures, and benefiting local communities. It seeks to minimize the negative impacts of tourism while promoting sustainable practices and providing opportunities for education and personal enrichment.

Unlike conventional tourism, which often leads to environmental degradation and cultural exploitation, ecotourism aims to foster a deeper connection between tourists and the natural world. It encourages visitors to appreciate and respect the delicate balance of ecosystems, fostering a sense of stewardship and promoting conservation efforts.

The principles of ecotourism encompass several key components:

• Environmental Conservation: Ecotourism prioritizes the protection and preservation of natural resources and ecosystems. It promotes environmentally-friendly practices such as waste reduction, energy conservation, and the use of sustainable transportation.
• Cultural Preservation: Ecotourism respects and celebrates the culture, traditions, and heritage of local communities. It encourages tourists to interact with local residents, learn about their way of life, and support local economies through responsible purchasing.
• Economic Benefits: Ecotourism aims to generate economic opportunities and benefits for local communities. It promotes community involvement and empowerment, ensuring that tourism revenue flows back into the region and contributes to sustainable development.
• Educational Component: Ecotourism provides educational experiences that raise awareness about environmental issues and inspire visitors to make more sustainable choices in their own lives. This may include guided nature walks, wildlife conservation programs, or cultural workshops.

Ultimately, ecotourism seeks to strike a harmonious balance between tourism and the environment, offering travelers the chance to explore and appreciate natural wonders while contributing to their long-term preservation and benefiting local communities.

Overview of Ecotourism in the United States

The United States is blessed with an abundance of natural wonders, making it an excellent destination for ecotourism. From breathtaking national parks like Yellowstone and Yosemite to stunning coastlines like the Florida Keys and the Pacific Northwest, the country offers diverse landscapes that attract nature enthusiasts from around the world.

One of the key drivers of ecotourism in the United States is its vast network of protected areas. The National Park Service manages over 60 national parks, along with numerous national monuments, historic sites, and recreational areas. These protected areas provide opportunities for visitors to immerse themselves in nature, engage in outdoor activities, and learn about the importance of conservation.

In addition to national parks, the United States is home to countless state parks, wildlife refuges, and private reserves that promote ecotourism. These areas showcase the country’s rich biodiversity, offering opportunities for birdwatching, hiking, kayaking, and wildlife spotting. Whether it’s exploring the Everglades in Florida, witnessing the grandeur of the Grand Canyon, or embarking on a whale-watching cruise in Alaska, there is no shortage of ecotourism experiences to be had in the United States.

Furthermore, the country’s commitment to sustainability is reflected in the numerous eco-lodges, tour operators, and educational organizations that cater to eco-conscious travelers. These entities prioritize environmentally-friendly practices, offer nature-based activities, and provide opportunities for visitors to actively contribute to environmental conservation efforts.

While ecotourism is popular among domestic and international travelers alike, it is important to note that not all nature-based tourism in the United States adheres to sustainable principles. It is crucial for tourists to do their research, choose reputable operators, and look for certifications such as the Sustainable Travel International’s Sustainable Tourism Eco-certification Program or the Global Sustainable Tourism Council’s certification schemes. These certifications ensure that the tourism activities they partake in align with sustainable practices.

Overall, ecotourism in the United States offers visitors a unique opportunity to explore and appreciate the country’s natural wonders while contributing to their preservation. By choosing to engage in eco-friendly travel experiences, individuals can leave a positive impact on the environment and support the sustainable development of local communities.

Importance of Ecotourism for the Environment

Ecotourism plays a critical role in promoting environmental conservation and fostering a more sustainable future. By highlighting the value of natural resources and ecosystems, it cultivates a sense of appreciation and responsibility towards the environment. Here are some key ways in which ecotourism benefits the environment:

• Conservation of Biodiversity: Ecotourism helps protect and preserve vulnerable ecosystems and biodiversity hotspots by creating economic incentives for their conservation. Income generated from ecotourism activities can be used to fund habitat restoration, wildlife protection efforts, and anti-poaching initiatives.
• Reduced Environmental Impact: Ecotourism encourages travelers to adopt sustainable practices, such as using renewable energy, minimizing waste, and practicing responsible wildlife viewing. By raising awareness and providing education, it helps visitors make informed choices that minimize their ecological footprint.
• Habitat Restoration and Preservation: Ecotourism often involves participation in conservation projects, such as tree planting, habitat restoration, and invasive species removal. These activities contribute to the recovery and preservation of degraded ecosystems, promoting the overall health and resilience of natural habitats.
• Alternative to Resource Extraction: In regions where natural resources are vulnerable to exploitation, ecotourism provides an alternative source of income. By creating jobs and revenue streams tied to the preservation of nature, it reduces the pressure on resource extraction and encourages sustainable economic development.
• Raising Environmental Awareness: Ecotourism facilitates direct interaction with the natural environment, allowing travelers to witness the beauty and fragility of ecosystems firsthand. This experiential learning can inspire individuals to become advocates for conservation and drive behavior change in their communities.

Moreover, the implementation of sustainable tourism practices can have ripple effects beyond ecotourism itself. By encouraging the adoption of sustainable infrastructure, waste management systems, and transportation options, ecotourism can contribute to the overall sustainability of a destination’s tourism industry.

It is important, however, to strike a balance between promoting ecotourism and preserving the integrity of fragile ecosystems. Proper management and regulation are crucial to ensure that visitation levels, infrastructure development, and human activities are kept within sustainable limits.

By supporting ecotourism, individuals can contribute to the long-term health and preservation of the environment, protecting natural wonders for future generations to enjoy.

Economic Impacts of Ecotourism in the United States

Ecotourism not only benefits the environment but also has significant economic impacts, contributing to the growth of local economies and job creation. The United States, with its diverse natural landscapes and rich biodiversity, has witnessed a surge in ecotourism activities, resulting in substantial economic benefits. Here are some key economic impacts of ecotourism in the country:

• Job Creation: Ecotourism creates employment opportunities in various sectors, including hospitality, guiding services, transportation, and local handcraft production. This is particularly significant in rural and natural areas, where traditional industries may be declining. By providing sustainable livelihoods, ecotourism helps support local communities and reduce income inequality.
• Revenue Generation: The revenue generated from ecotourism activities contributes to the local, regional, and national economies. Direct spending by ecotourists includes accommodation, meals, transportation, and entrance fees, which infuse money into local businesses. Indirectly, ecotourism stimulates sectors such as agriculture, retail, and infrastructure development, generating additional economic activity.
• Sustainable Development: Ecotourism promotes a more sustainable form of economic growth, going beyond short-term gains to focus on long-term benefits. By supporting ecologically sensitive practices, ecotourism ensures the preservation of natural resources and cultural heritage. This sustainable approach to development can enhance the resilience and competitiveness of local economies in the face of global challenges.
• Multiplier Effect: Ecotourism often leads to a multiplier effect, whereby the money spent by tourists circulates within the local economy, creating a cascading impact. For example, a tourist may spend money on a guided hike, which supports the income of the guide, who, in turn, spends money at local restaurants or shops, benefiting other businesses.
• Business Diversification: Ecotourism encourages the development of small and medium-sized enterprises (SMEs) that offer unique and sustainable products or services. This diversification of business activities reduces dependence on a single industry and enhances the overall economic resilience of a region.

Furthermore, ecotourism can help alleviate seasonality issues in the tourism industry by attracting visitors during off-peak seasons. This helps distribute tourism income more evenly throughout the year and reduces the burden on popular destinations during peak travel periods.

It is important to highlight that the economic benefits of ecotourism are contingent on responsible and sustainable practices. Proper planning, management, and collaboration with local communities are essential to ensure that economic gains are balanced with environmental and social considerations.

Ultimately, ecotourism provides an opportunity for communities to capitalize on their natural and cultural assets, stimulating economic growth while preserving the very resources that serve as the foundation for such tourism activities.

Factors Influencing Revenue Generation in Ecotourism

Several factors influence the revenue generation in ecotourism, determining the financial success and sustainability of this sector. Understanding these factors is crucial for destination managers, tour operators, and policymakers to develop effective strategies for maximizing revenue potential. Here are some key factors influencing revenue generation in ecotourism:

• Natural and Cultural Attractions: The presence of unique and captivating natural and cultural attractions is a fundamental factor in attracting ecotourists. Whether it’s a pristine national park, a rare wildlife species, or an indigenous cultural heritage, these attractions serve as a magnet for visitors and contribute to the revenue generated from ecotourism activities.
• Accessibility and Infrastructure: The accessibility of an ecotourism destination plays a pivotal role in revenue generation. Good transportation links, including airports, roads, and public transportation, contribute to increased visitation. Additionally, the availability of well-developed eco-friendly accommodation, visitor centers, and interpretive facilities enhances the overall visitor experience and encourages longer stays.
• Marketing and Promotion: Effective marketing and promotion campaigns are essential in attracting potential ecotourists. A targeted and well-executed marketing strategy that showcases the unique selling points of an ecotourism destination can lead to increased awareness and visitor interest, ultimately driving revenue generation. This may involve partnerships with travel agencies, participation in trade shows, and the utilization of digital marketing tools and platforms.
• Tourism Infrastructure and Services: The availability and quality of infrastructure and services in an ecotourism destination significantly impact the revenue potential. Well-maintained trails, visitor centers, restroom facilities, and transportation options are vital for visitor satisfaction and repeat visitation. Additionally, a range of services such as guided tours, interpretation programs, and local handicraft markets can enhance the visitor experience and generate additional revenue streams.
• Seasonality and Demand: The seasonality of visitation and demand patterns influence revenue generation in ecotourism. By understanding peak and off-peak periods, destination managers can develop strategies to distribute visitation more evenly throughout the year and minimize revenue fluctuations. This may involve developing special events, offering discounted packages during low seasons, or promoting alternative activities for visitors during less crowded periods.
• Sustainable Pricing and Financial Policies: Pricing strategies that balance affordability with the need to generate revenue are crucial. The pricing of accommodation, park entrance fees, and activities should reflect the value of the experience while remaining competitive. Furthermore, financial policies that ensure a fair distribution of revenue among stakeholders, including local communities and conservation initiatives, contribute to the overall sustainability of ecotourism.

It is important to note that these factors interact with each other and vary from one destination to another. Local context, community involvement, and stakeholder collaboration are also critical in shaping revenue generation. Sustainable management practices that prioritize long-term economic viability, environmental protection, and social benefits are key to ensuring that revenue generation in ecotourism is both impactful and responsible.

Methods Used to Estimate Revenue from Ecotourism

Estimating the revenue generated from ecotourism is a complex task that requires the use of various methods and data sources. Accurate estimation allows destination managers, policymakers, and researchers to understand the economic significance of ecotourism and make informed decisions regarding resource allocation and sustainable development. Here are some common methods used to estimate revenue from ecotourism:

• Surveys and Visitor Expenditure Studies: Surveys and visitor expenditure studies involve collecting data directly from tourists through questionnaires, interviews, or online surveys. These studies capture information on visitor spending patterns, including accommodation, meals, transportation, activities, and souvenirs. By extrapolating the data from a sample of visitors, researchers can estimate the average expenditure per visitor and calculate the total revenue generated from ecotourism activities.
• Analysis of Tourism Satellite Accounts: Tourism Satellite Accounts (TSAs) are comprehensive frameworks that provide a detailed analysis of the economic contribution of tourism, including ecotourism. TSAs utilize multiple data sources, such as government reports, industry surveys, and national accounts, to estimate various economic indicators, including revenue, GDP contribution, and employment. By disaggregating the data specifically for ecotourism, analysts can estimate the revenue generated by this specific sector.
• Financial Records and Business Surveys: Financial records and business surveys involve collecting data directly from ecotourism businesses, such as hotels, tour operators, and transportation services. These businesses are often required to report their financial information for tax purposes or to fulfill licensing requirements. Analyzing this data provides insights into the revenue generated by these businesses within the ecotourism sector.
• Collaboration with Local Communities and Stakeholders: Engaging with local communities and stakeholders is crucial for gathering data on revenue generation in ecotourism. This can involve working closely with community members to understand their involvement in ecotourism activities, such as homestays, cultural performances, and handicraft production. By collecting information on their income and the percentage derived from ecotourism, researchers can estimate the overall revenue generated by local communities.
• Integration of Secondary Data Sources: Secondary data sources, such as government reports, tourism statistics, and academic research, can provide valuable information to estimate revenue from ecotourism. These sources may include data on visitor arrivals, length of stay, average spending per visitor, and industry trends. By combining and analyzing this data, researchers can estimate the overall revenue generated by ecotourism activities.

It is important to note that these methods have their limitations and rely on assumptions and data accuracy. Estimating revenue from ecotourism should be seen as an ongoing process that requires regular data collection and analysis to account for changes in tourism trends, economic factors, and visitor behavior.

Combining multiple methods, leveraging local expertise, and utilizing a participatory approach can improve the accuracy and reliability of revenue estimation in ecotourism, ultimately supporting the effective planning, management, and promotion of sustainable tourism practices.

Findings: Annual Revenue Generated from Ecotourism in the United States

The annual revenue generated from ecotourism in the United States is substantial, reflecting the popularity and economic significance of this sector. While precise figures can vary depending on the data sources and methodologies used, numerous studies and reports provide insights into the scale of revenue generated by ecotourism. Here are some key findings regarding the annual revenue generated from ecotourism in the United States:

• According to the U.S. Travel Association, in 2019, domestic and international travelers spent an estimated $59 billion on nature-based tourism activities in the United States. This includes ecotourism activities such as wildlife viewing, hiking, and visits to national parks.
• A study conducted by the Outdoor Industry Association found that outdoor recreation, which includes ecotourism activities, contributed $778 billion to the U.S. economy in 2019. This includes spending on gear, equipment, travel, and related services.
• The National Park Service reported in its 2019 National Park Visitor Spending Effects report that visitors to national parks alone spent approximately $21 billion in nearby communities, supporting over 340,500 jobs. While not all national park visitors engage in ecotourism activities exclusively, a significant portion of this spending can be attributed to ecotourism.
• According to a report by the Bureau of Economic Analysis, travel and tourism accounted for 2.8% of the U.S. GDP in 2019, totaling $580.7 billion. While this figure encompasses all forms of tourism, ranging from business travel to leisure trips, a significant portion can be attributed to ecotourism activities.
• Various state-level studies have also provided insights into the revenue generated from ecotourism. For example, a study conducted in California estimated that nature-related tourism, including ecotourism, contributed $19.2 billion to the state’s economy in 2018.

It is important to note that these figures represent annual revenue estimates based on available data. The true revenue generated from ecotourism in the United States may be even higher, considering the additional spending on accommodations, food and beverage, transportation, and other related services.

However, it is crucial to recognize that the COVID-19 pandemic has had a significant impact on the travel and tourism industry, including ecotourism. The revenue generated in 2020 and subsequent years may be affected by travel restrictions, reduced visitor numbers, and changes in consumer behavior.

Nonetheless, these findings highlight the substantial economic contribution that ecotourism makes to the United States, supporting local businesses, creating jobs, and promoting sustainable development. The revenue generated from ecotourism underscores the importance of preserving and protecting the natural and cultural heritage that attracts visitors in the first place.

Comparison of Revenue from Ecotourism to Other Tourism Sectors

Ecotourism is a distinct sector within the broader tourism industry, and comparing its revenue to other tourism sectors provides insights into its economic significance. While revenue figures may vary by region and data source, conducting such a comparison can help understand the relative contribution of ecotourism to overall tourism revenue. Here is a comparison of revenue from ecotourism to other tourism sectors:

• Mass Tourism: Mass tourism refers to the large-scale, mainstream tourism that encompasses popular destinations and attractions. It typically involves package vacations, all-inclusive resorts, and high-volume tourist activities. While mass tourism generates substantial revenue due to its sheer volume, the revenue per visitor is often lower compared to ecotourism. Ecotourism tends to attract fewer visitors but generates higher revenue per visitor due to the premium nature of the experience and the focus on sustainable practices.
• Adventure Tourism: Adventure tourism is a dynamic and growing sector that includes activities such as hiking, mountaineering, and adventure sports. While adventure tourism and ecotourism can overlap in certain aspects, such as nature-based activities and sustainable practices, revenue figures can differ. Adventure tourism generally involves a range of activities, some of which may have lower costs compared to ecotourism. However, ecotourism’s emphasis on conservation, cultural immersion, and unique experiences often allows for higher pricing and revenue generation.
• Cultural Tourism: Cultural tourism focuses on experiencing the cultural heritage, traditions, and artistic expressions of a destination. It can include visits to museums, historical sites, and participation in cultural events. Comparing revenue from cultural tourism to ecotourism depends on the popularity and uniqueness of cultural offerings. In destinations with significant cultural attractions, revenue from cultural tourism may be higher. However, in regions with exceptional natural landscapes and biodiversity, ecotourism revenue can surpass that of cultural tourism.
• Medical Tourism: Medical tourism involves individuals traveling to foreign countries to receive medical treatment or undergo medical procedures. While medical tourism can generate substantial revenue due to the high costs associated with healthcare services, it differs significantly from ecotourism in terms of focus and target audience. The revenue generated from medical tourism tends to be separate from ecotourism revenue but can contribute to the overall tourism sector.

It is important to note that these comparisons are general and can vary depending on the specific destination, market conditions, and the offerings within each tourism sector. Furthermore, tourism sectors are not mutually exclusive, and destinations often leverage multiple sectors to diversify their tourism offerings and increase overall revenue.

Despite the variance in revenue figures, it is important to recognize that ecotourism’s value extends beyond financial gains. Its focus on sustainability, environmental conservation, and community empowerment makes it a valuable and responsible form of tourism that contributes to the long-term well-being of destinations and their inhabitants.

Case Studies: Successful Ecotourism Revenue Generation

Several case studies around the world exemplify successful ecotourism revenue generation, showcasing how destinations have capitalized on their natural and cultural assets to create sustainable economic opportunities. Let’s explore a few notable examples:

• Costa Rica: Costa Rica is often hailed as a global leader in ecotourism due to its commitment to sustainability and the preservation of its natural treasures. The country’s focus on protecting its biodiversity and promoting responsible tourism has resulted in significant revenue generation. In 2019, ecotourism in Costa Rica contributed approximately $2.2 billion to its economy. This success can be attributed to the establishment of protected areas, the integration of local communities in tourism initiatives, and the promotion of eco-friendly practices.
• Galápagos Islands, Ecuador: The Galápagos Islands are renowned for their unique biodiversity and ecological significance. Ecuador has implemented strict conservation measures to protect the islands and has successfully developed a thriving ecotourism industry. The revenue generated from ecotourism in the Galápagos Islands helps fund conservation efforts and supports local communities. Entry fees, tours to observe wildlife, and sustainable accommodations all contribute to the revenue generated, estimated to be around $150 million annually.
• Kangaroo Island, Australia: Kangaroo Island in South Australia has become a prime example of how ecotourism can be a catalyst for economic recovery after natural disasters. Following devastating bushfires in 2020, the island embarked on a sustainable tourism strategy to attract visitors and support its local economy. The island’s unique wildlife, pristine landscapes, and commitment to conservation have drawn tourists eager to experience its recovery and contribute to its restoration. The revenue generated from ecotourism has played a crucial role in rebuilding the local community and protecting the island’s natural resources.
• Maasai Mara, Kenya: The Maasai Mara National Reserve in Kenya is renowned for its incredible wildlife migration and rich cultural heritage. The Maasai community, in partnership with tour operators and conservation organizations, has successfully integrated ecotourism into their traditional way of life. The revenue generated from ecotourism activities, including wildlife safaris, cultural experiences, and community-based initiatives, has empowered the Maasai people to improve their standard of living and protect their ancestral lands.
• Vancouver Island, Canada: Vancouver Island off the coast of British Columbia in Canada is a prime example of how ecotourism contributes to the local economy. The island offers diverse ecosystems, including ancient rainforests, pristine beaches, and abundant wildlife. Activities such as bear watching, whale watching, and eco-friendly accommodations attract visitors who contribute to the local economy. Ecotourism revenue on Vancouver Island is estimated to be in the hundreds of millions of dollars annually, supporting local businesses, conservation efforts, and community development.

These case studies illustrate the potential of ecotourism to generate substantial revenue while preserving natural and cultural heritage, providing economic opportunities for local communities, and supporting conservation efforts. The success of these destinations lies in their commitment to sustainable practices, community involvement, and the delivery of exceptional visitor experiences.

By learning from these success stories, other destinations can adapt and implement similar strategies to harness the economic potential of ecotourism while safeguarding their invaluable natural resources.

Challenges and Future Outlook for Ecotourism Revenue in the United States

While ecotourism in the United States has experienced significant growth and revenue generation, it is not without its challenges. Understanding these challenges and addressing them is crucial for the sustained success and future outlook of ecotourism revenue. Here are some key challenges and future considerations for ecotourism revenue in the United States:

• Sustainability: Ensuring the long-term sustainability of ecotourism practices is essential. Climate change, habitat destruction, and overtourism pose significant threats to the environment and local communities. The future of ecotourism revenue relies on responsible stewardship of natural resources, fostering sustainable tourism practices, and embracing innovative solutions that minimize negative impacts on ecosystems.
• Infrastructure and Funding: Adequate infrastructure, including transportation networks, visitor facilities, and conservation efforts, is essential for ecotourism revenue generation. Investment in infrastructure development and maintenance is necessary to enhance the visitor experience and support sustainable growth. Additionally, securing funding for conservation initiatives, community development, and marketing efforts is critical to ensure the viability and competitiveness of ecotourism destinations.
• Community Engagement: Engaging and empowering local communities in the planning, management, and benefits of ecotourism is key to its success. Ensuring that local communities have a stake in ecotourism revenue allows for more equitable distribution and strengthens the social and economic fabric of the destination. Building strong partnerships between local communities, businesses, and government entities fosters collaboration and enables shared responsibility for the sustainable development of ecotourism.
• Educational Initiatives: Investing in environmental education and visitor interpretation enhances the value of the ecotourism experience. By deepening visitor understanding of the natural and cultural significance of the destination, it fosters a sense of stewardship and encourages more responsible tourism behavior. Educational initiatives that promote sustainability, conservation, and cultural awareness can ultimately influence visitor choices and contribute to the long-term success of ecotourism revenue.
• Competition and Market Differentiation: With the increasing popularity of ecotourism, competition among destinations is growing. To maintain a competitive edge and attract discerning eco-conscious travelers, destinations must differentiate themselves by offering unique and authentic experiences, investing in sustainable infrastructure, and providing high-quality services. Developing niche ecotourism products, such as birdwatching tours, agroecotourism, or cultural immersion programs, can help destinations stand out and drive revenue generation.

The future outlook for ecotourism revenue in the United States remains promising as more travelers seek meaningful and sustainable experiences. By addressing the challenges and embracing responsible tourism practices, the country can continue to benefit from the economic potential of ecotourism while preserving its natural and cultural heritage.

Ultimately, a collaborative approach that involves government entities, local communities, tourism industry stakeholders, and visitors is essential for shaping a resilient and thriving ecotourism sector that generates revenue while safeguarding the environment and supporting the well-being of all involved.

Ecotourism is a powerful force that combines travel and sustainability, offering a unique opportunity to explore and appreciate the natural and cultural wonders of the world while contributing to their long-term preservation. In the United States, ecotourism has emerged as a significant sector within the larger tourism industry, generating substantial revenue and supporting local economies.

Through its emphasis on environmental conservation, cultural preservation, and community empowerment, ecotourism showcases a responsible and sustainable approach to travel. The revenue generated from ecotourism in the United States contributes to job creation, revenue diversification, and the overall health of local economies. Furthermore, it highlights the economic value of protected areas, indigenous cultures, and unique natural landscapes.

While challenges exist, such as ensuring sustainability, developing adequate infrastructure, engaging local communities, and addressing competition, the future outlook for ecotourism revenue in the United States remains promising. By adopting sustainable practices, investing in education and interpretation, and promoting unique experiences, destinations can attract eco-conscious travelers and continue to generate revenue while simultaneously safeguarding their invaluable natural resources.

It is crucial for policymakers, destination managers, and stakeholders to prioritize sustainable development, community involvement, and the preservation of ecosystems and cultural heritage. By doing so, they can ensure the long-term viability and success of the ecotourism sector, enriching the lives of both visitors and local communities.

As travelers, we have the power to support ecotourism by making conscious choices, respecting the environment and local communities, and seeking out authentic and responsible travel experiences. By embracing ecotourism, we can contribute to a more sustainable and inclusive world, where both the beauty of nature and the economic well-being of communities thrive hand in hand.

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Spring break tourists fill Space Coast, boost revenue for local hotels, restaurants, shops

You can tell it's spring break along the Space Coast by the heavy traffic along State Road A1A, the longer-than-normal waiting times for a table when going out to dinner, and the many out-of-state license plates in the parking lots at beach crossovers and the Brevard Zoo.

And that means added business for Brevard County hotels, restaurants, shops and attractions.

"Spring is in the air when you see the license plates changing color," Cocoa Beach Mayor Keith Capizzi said.

Capizzi said spring break "is a great booster" for the local economy, adding that it benefits a range of businesses, including for hotels, vacation rentals, restaurants, boat rentals and knickknack shops.

"It's a great thing for the businesses, even though residents don't always appreciate or understand it," Capizzi said. "These next three months will carry (businesses) for the rest of the year," when volume might be slower.

In March 2023, Brevard County collected a record one-month total of $3.17 million from Brevard County's 5% tourist development tax on hotel rooms, vacation rentals and other short-term rentals, and could reach a similar total this March. That means hotels, vacation rentals and other collectors of the tax made $63.4 million in one month from their lodging guests, not counting spending on food and other incidentals.

"It's going to be a real tight race at the end," to see of the tourist tax collection in March breaks the March 2023 record, Space Coast Office of Tourism Executive Director Peter Cranis said. "Spring break kicked off with rocket launches and events like the Space Coast State Fair and the Space Coast Mural Festival in Cocoa Beach. So, in addition to our beautiful beaches, we certainly have plenty to entertain our spring-breakers."

The latest data from Visit Florida estimates that visitors to Brevard County contribute $2.34 billion a year to the local economy, and that tourism is responsible for 35,743 direct and spinoff jobs in the county.

'It's a beautiful place'

Among those contributing to the tax collections and the overall local tourism economy is Sandie Lemar, a teacher from Illinois, who was spending spring break on the Space Coast at a Viera hotel with her husband, William, and their 7-year-old Labrador mix, Miley. It's the third straight year they have come to Brevard for vacation.

On their visits to Brevard, the Lemars have visited the Kennedy Space Center Visitor Complex , watched rocket launches, gone to the Cocoa Beach tourism mecca Ron Jon Surf Shop to buy shirts and other souvenirs, and frequented dog-friendly restaurants and beaches.

"It's a beautiful place," Sandie Lemar said. "The people are very, very nice. We really love it here. And Miley enjoys it, too."

Trends in tourism: Hotel tax collections set one-year record, but show signs of softening in recent months

Spring break spread boosts visitors

Brevard Zoo CEO Keith Winsten said the Viera zoo was on its way to shattering its one-month attendance record of 59,000, perhaps approaching the 70,000 mark when all the numbers are in for March.

"We've had a really good spring" so far, Winsten said, after rainy weather held down attendance during January and February. "The last two weeks were really good."

Conditions were ideal for a strong spring break period this year, Winsten said, with school vacations spread out over multiple weeks, rather than what happens some years, when most districts having vacations around the same time.

In Florida, for example, 22 county public school districts were on break during the week of March 11; 28 were off during the week of March 18; and 13 were off during the week of March 25, including Brevard. Others had vacations earlier in March or during April. College spring breaks were similarly spread out.

Spring break vacations help make March the strongest month of the year for attendance at the zoo.

Winsten noted that many schools in the northern states have vacation weeks during April, meaning the influx of tourists will continue.

"It's a very nice setup for us," Winsten said.

The zoo depends on tourists for 61% of its attendance, with 35% coming from other Florida counties, 25% from other states and 1% from other countries.

Strong quarter at hotels, restaurants

Restaurant and hotel officials also are reporting good business in March and for the first three months of 2024 as a whole.

"It's been a strong quarter," said Alex Litras, owner of Café Margaux in Cocoa Village and a member of the Brevard County Tourist Development Council.

Litras said the mix of tourists visiting the Space Coast and the growth in the number of full-time residents in Brevard has helped boost customer counts at his restaurant, as has the increased cadence of rocket launches. He noted that, on the evening of a launch, some customers will tell the wait staff that they have to be outside the restaurant at a certain time to watch the launch, "so we plan the timing of the meal accordingly."

Wayne Soard, general manager of the Courtyard by Marriott Titusville Kennedy Space Center , said his hotel has had a good first quarter as well. Although bookings for April are a little soft — perhaps because Easter fell in March this year — Soard said May, June and July advance bookings are ahead of 2023 levels.

Soard — who also is a Tourist Development Council member — says, in addition to spring break tourism, space launches are helping increase bookings at the Titusville hotel. Some of the hotel's guests are in the area to visit the KSC Visitor Complex or view a launch, and others work in the space program, and are staying here on a temporary assignment.

Soard said, in addition to the launch of crewed missions, popular among space fans are launches in which there is a SpaceX booster landing at Cape Canaveral Space Force Station that's visible to spectators following the launch.

"People like that extra feature," Soard said.

Cruise customers extend vacation on coast

Soard said another component of his hotel's business is cruise passengers sailing from Port Canaveral who vacation on the Space Coast before or after their cruises.

Port Canaveral CEO John Murray said March and April typically are among busiest month for cruise passengers there.

"Last week was crazy," Murray said, with the port's cruise passenger garages and surface parking lots almost completely filled.

Murray said Port Canaveral-based cruise ships in March have been sailing at an average of 117% of their double-occupancy capacity, with many cabins filled by three or four passengers. He said passenger counts on Disney ships — with their large number of families with young children sailing — can approach 150% of double-occupancy capacity.

In March 2023, 603,281 passengers boarded or departed from multiday cruise ships at Port Canaveral, the world's second-busiest cruise port. Murray isn't predicting the final numbers for this March until the final figures are in. But he noted that January and February figures exceeded the same months a year ago.

"It's been a very, very strong start to our year," Murray said.

Dave Berman is business editor at  FLORIDA TODAY.  Contact Berman at  [email protected] , on X at  @bydaveberman  and on Facebook at  www.facebook.com/dave.berman.54

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An official website of the United States government

Gross Domestic Product by State and Personal Income by State, 4th Quarter 2023 and Preliminary 2023

• News Release
• Related Materials
• Additional Information

Real gross domestic product (GDP) increased in all 50 states and the District of Columbia in the fourth quarter of 2023, with the percent change ranging from 6.7 percent in Nevada to 0.2 percent in Nebraska (table 1), according to statistics released today by the U.S. Bureau of Economic Analysis (BEA). Current-dollar GDP increased in 49 states and the District of Columbia. For the year 2023 , real, or inflation-adjusted, GDP also increased in 49 states and the District of Columbia.

Personal income , in current dollars, increased in all 50 states and the District of Columbia in the fourth quarter of 2023, with the percent change ranging from 6.7 percent in Nevada to 0.8 percent in Iowa and North Dakota (table 4). For the year 2023 , current-dollar personal income also increased in all 50 states and the District of Columbia.

Quarterly GDP

In the fourth quarter of 2023, real GDP for the nation grew at an annual rate of 3.4 percent. Real GDP increased in 18 of the 23 industry groups for which BEA prepares quarterly state estimates (table 2). Nondurable-goods manufacturing, retail trade, and durable-goods manufacturing were the leading contributors to growth in real GDP nationally.

• Construction, which increased in 45 states and the District of Columbia, was the leading contributor to growth in 3 states including Nevada, the state with the largest increase in real GDP.
• Agriculture, forestry, fishing, and hunting, which increased nationally and in 32 states, was the leading contributor to growth in Idaho, the state with the second-largest increase in real GDP. In contrast, this industry was the leading offset to growth in Nebraska and Kansas, the states with the smallest increases in real GDP.
• Retail trade, which increased in all 50 states and the District of Columbia, was the leading contributor to growth in 14 states including Utah, the state with the third-largest increase in real GDP.

In 2023, real GDP for the nation grew at an annual rate of 2.5 percent, with the percent change ranging from 5.9 percent in North Dakota to –1.2 percent in Delaware. Real GDP increased in 17 of the 23 industry groups for which BEA prepares preliminary annual state estimates (table 3). Retail trade; professional, scientific, and technical services; and health care and social assistance were the leading contributors to growth in real GDP nationally.

• Mining increased in 43 states. This industry was the leading contributor to growth in seven states including North Dakota, Texas, Wyoming, Alaska, and Oklahoma, the states with the first-, second-, third-, fourth-, and fifth-largest increases in real GDP, respectively.
• Retail trade increased in all 50 states and the District of Columbia. This industry was the leading contributor to growth in 23 states including Florida, the state with the seventh-largest increase in real GDP.
• Health care and social assistance increased in 49 states and the District of Columbia. This industry was the leading contributor to growth in 6 states.
• Finance and insurance decreased in 43 states and the District of Columbia. The industry was the leading contributor to the decline in Delaware.

Quarterly personal income

In the fourth quarter of 2023, current-dollar personal income increased $229.4 billion, or 4.0 percent at an annual rate (table 4). Increases in earnings and property income (dividends, interest, and rent) were partially offset by a decrease in transfer receipts (chart 1).

Earnings increased in 48 states and the District of Columbia, while growing 4.6 percent nationally (table 5). The percent change in earnings ranged from 8.5 percent in Nevada to –0.8 percent in North Dakota.

• Earnings increased in 20 of the 24 industries for which BEA prepares quarterly estimates (table 6).
• Construction earnings increased in 48 states and the District of Columbia. This industry was the leading contributor to growth in personal income in Nevada and Idaho, the states with the largest and third-largest increases in personal income, respectively.
• In South Carolina, the state with the second-largest increase in personal income, growth in earnings in the construction and professional, scientific, and technical services industries were the leading contributors to the increase in personal income.
• Decreases in farm earnings were the leading offsets to growth in Iowa and North Dakota, the states with the smallest increases in personal income.

Property income increased in all 50 states and the District of Columbia, while growing 6.7 percent nationally. The percent change ranged from 8.8 percent in Florida to 4.7 percent in Iowa and Mississippi (table 5).

Transfer receipts decreased in 32 states and the District of Columbia, while declining 0.7 percent nationally. The percent change in transfer receipts ranged from 8.1 percent in Mississippi to –5.0 percent in Arizona (table 5).

Annual personal income

In 2023, personal income for the nation increased at an annual rate of 5.2 percent, with the percent change ranging from 7.0 percent in Florida to 3.4 percent in Indiana.

Nationally, increases in earnings, property income, and transfer receipts contributed to the increase in personal income (chart 2).

Earnings increased in all 50 states and the District of Columbia, while growing 5.6 percent nationally. The percent change in earnings ranged from 8.5 percent in Alaska to 4.0 percent in Mississippi (table 7).

• Earnings increased in 21 of the 24 industries for which BEA prepares annual estimates (table 8).
• In Florida, the state with the largest increase in personal income, growth in earnings in the professional, scientific, and technical services and in the health care and social assistance industries were the leading contributors to the increase in personal income.
• In Utah and Wyoming, the states with the second- and third-largest increases in personal income, growth in earnings in state and local government was the leading contributor to the increase in personal income.

Property income increased in all 50 states and the District of Columbia, while growing 6.3 percent nationally. The percent change ranged from 9.0 percent in Idaho to 2.7 percent in Iowa (table 7).

Transfer receipts increased in 45 states and the District of Columbia, while growing 2.5 percent nationally. The percent change in transfer receipts ranged from 7.3 percent in the District of Columbia to –8.9 percent in Alaska (table 7).

Update of state statistics

Today, BEA also released revised quarterly estimates of personal income by state for the first quarter of 2023 through the third quarter of 2023. This update incorporates new and revised source data that are more complete and more detailed than previously available and aligns the states with the national estimates from the National Income and Product Accounts released on March 28, 2024.

BEA also released new estimates of per capita personal income for the fourth quarter of 2023, along with revised estimates for the first quarter of 2020 through the third quarter of 2023. BEA used U.S. Census Bureau (Census) population figures to calculate per capita personal income estimates for the first quarter of 2020 through the fourth quarter of 2023. BEA also used new Census population figures to update annual 2020 to 2022 per capita personal income statistics and to produce new per capita personal income statistics for 2023. For earlier estimates, BEA continues to use intercensal population statistics that it developed based on Census methodology. See “ Note on Per Capita Personal Income and Population .”

*          *          *

Next release: June 28, 2024, at 10:00 a.m. EDT Gross Domestic Product by State and Personal Income by State, 1st Quarter 2024

Full Release & Tables (PDF)

Tables only (excel), quarterly highlights (pdf), annual highlights (pdf), interactive tables.

• Technical (GDP) Clifford Woodruff 301-278-9234 [email protected]
• Technical (Income) Matthew von Kerczek 301-278-9250 [email protected]
• Media (BEA) Connie O'Connell 301-278-9003 [email protected]
• Stay informed about BEA developments by reading The BEA Wire , signing up for BEA's email subscription service , or following @BEA_News on X, formerly known as Twitter.
• Historical time series for these estimates can be accessed in BEA's Interactive Data Application .
• Access BEA data by registering for BEA's Data Application Programming Interface .
• For more on BEA's statistics, see our online journal, the Survey of Current Business .
• For upcoming economic indicators, see BEA's news release schedule .
• BEA Regional Facts ( BEARFACTS ) is a narrative summary of personal income, per capita personal income, components of income, and gross domestic product for counties, metropolitan statistical areas, and states.
• For complete information on the sources and methods used to estimate gross domestic product and personal income by state, see BEA's gross domestic product by state and state personal income and employment methodologies.

Definitions

Gross domestic product (GDP) by state is the market value of goods and services produced by the labor and property located in a state. GDP by state is the state counterpart of the nation's GDP, the Bureau's featured and most comprehensive measure of U.S. economic activity.

Current-dollar statistics are valued in the prices of the period when the transactions occurred—that is, at “market value.” They are also referred to as “nominal GDP” or “current-price GDP.”

Real values are inflation-adjusted statistics—that is, these exclude the effects of price changes.

Contributions to growth are an industry’s contribution to the state’s overall percent change in real GDP. The contributions are additive and can be summed to the state’s overall percent change.

Personal income is the income received by, or on behalf of, all persons from all sources: from participation as laborers in production, from owning a home or business, from the ownership of financial assets, and from government and business in the form of transfers. It includes income from domestic sources as well as the rest of world. It does not include realized or unrealized capital gains or losses.

Personal income is measured before the deduction of personal income taxes and other personal taxes and is reported in current dollars (no adjustment is made for price changes).

State personal income differs slightly from the estimate of U.S. personal income in the National Income and Product Accounts because of differences in coverage, in the methodologies used to prepare the estimates, and in the timing of the availability of source data. In BEA’s state statistics, estimates of personal income for the United States is the sum of the state estimates and the estimate for the District of Columbia.

Per capita personal income is calculated as the total personal income of the residents of a state divided by the population of the state. In computing per capita personal income, BEA uses mid-quarter population estimates based on unpublished U.S. Census Bureau data.

Earnings by place of work is the sum of wages and salaries, supplements to wages and salaries, and proprietors’ income. BEA’s industry estimates are presented on an earnings by place-of-work basis.

Net earnings by place of residence is earnings by place of work less contributions for government social insurance plus an adjustment to convert earnings by place of work to a place-of-residence basis. BEA presents net earnings on an all-industry level.

Property income is rental income of persons, personal dividend income, and personal interest income.

Personal current transfer receipts are benefits received by persons from federal, state, and local governments and from businesses for which no current services are performed. They include retirement and disability insurance benefits (mainly social security), medical benefits (mainly Medicare and Medicaid), income maintenance benefits, unemployment insurance compensation, veterans’ benefits, and federal education and training assistance.

Statistical conventions

Quarter-to-quarter percent changes are calculated from unrounded data and are annualized. Annualized growth rates show the rate of change that would have occurred had the pattern been repeated over four quarters (1 year). Annualized rates of change can be calculated as follows: (((level of later quarter / level of earlier quarter)^4)-1)*100. Quarterly estimates are expressed at seasonally adjusted annual rates unless otherwise specified. Quarter-to-quarter dollar changes are differences between published estimates.

Seasonal adjustment and annual rates . Quarterly values are expressed at seasonally adjusted annual rates. For details, see the FAQ " Why does BEA publish estimates at annual rates? " on the BEA website.

Quantities and prices . Quantities, or “real” measures, are expressed as index numbers with a specified reference year equal to 100 (currently 2017). Quantity indexes are calculated using a Fisher chain-weighted formula that incorporates weights from two adjacent periods (quarters for quarterly data and annuals for annual data). “Real” dollar series are calculated by multiplying the quantity index by the current dollar value in the reference year and then dividing by 100. Percent changes calculated from chained-dollar levels and quantity indexes are conceptually the same; any differences are due to rounding.

Chained-dollar values are not additive, because the relative weights for a given period differ from those of the reference year.

Chained-dollar values of GDP by state are derived by applying national chain-type price indexes to the current dollar values of GDP by state for the 23 North American Industry Classification System-based industry sectors. The chain-type index formula that is used in the national accounts is then used to calculate the values of total real GDP by state and real GDP by state at more aggregated industry levels. Real GDP by state may reflect a substantial volume of output that is sold to other states and countries. To the extent that a state's output is produced and sold in national markets at relatively uniform prices (or sold locally at national prices), real GDP by state captures the differences across states that reflect the relative differences in the mix of goods and services that the states produce. However, real GDP by state does not capture geographic differences in the prices of goods and services that are produced and sold locally.

BEA regions

BEA groups all 50 states and the District of Columbia into 8 distinct regions for purposes of presentation and analysis as follows:

New England (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont) Mideast (Delaware, District of Columbia, Maryland, New Jersey, New York, and Pennsylvania) Great Lakes (Illinois, Indiana, Michigan, Ohio, and Wisconsin) Plains (Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, and South Dakota) Southeast (Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia) Southwest (Arizona, New Mexico, Oklahoma, and Texas) Rocky Mountain (Colorado, Idaho, Montana, Utah, and Wyoming) Far West (Alaska, California, Hawaii, Nevada, Oregon, and Washington)

Uses of GDP and personal income by state statistics

GDP and personal income by state statistics provide a framework for analyzing current economic conditions in each state and can serve as a basis for decision-making. For example:

• Federal government agencies use the statistics in forecasting models to project energy and water use. The statistics are also used as a basis for allocating funds and determining matching grants to states.
• State governments use the statistics to project tax revenues and the need for public services.
• Academic regional economists use the statistics for applied research.
• Businesses, trade associations, and labor organizations use the statistics for market research.

In Oklahoma, there is excitement, opportunity — and caution — ahead of the solar eclipse

Oklahoma sees Monday's total solar eclipse as a chance to show off the state's hospitality, and some agencies have been preparing since 2022.

Gov. Kevin Stitt held a Tuesday news conference with representatives from eight state agencies and offices. All were excited about the event but cautioned safety before, during and after the event .

“It's going to be huge for tourism and a chance for us to show off the Oklahoma standard ... Oklahoma hospitality,” Stitt said.

Tourism Secretary Shelley Zumwalt said the economic impact of the eclipse is estimated at about $7.4 million per day over the weekend and on the day of the eclipse.

She expects the event will be a boon for tourism. From 2021 to 2022, Oklahoma had about $11.8 billion in growth for tourism overall, and 32% of that was in Oklahoma and Tulsa.

“This is an opportunity for us to show off those places in Oklahoma that aren’t necessarily being on the news every single day because they are special and they are important and they are worth taking people to and having them visit,” she said.

The path of totality in Oklahoma has changed slightly, according to recent study

When the path of totality crosses southeast Oklahoma on Monday it will completely cover McCurtain County and partially cover Choctaw, Bryan, Atoka, Pushmataha, Latimer and Le Flore counties, officials say. A recent study by John Irwin, a master in eclipse computations, said the totality path will be slightly more narrow in Oklahoma. The town with the longest total eclipse viewing time will be Shults, Oklahoma, about three miles east of Idabel. That area is expected to have four minutes and 19 seconds of viewing time, according to eclipse2024.org. The eclipse will reach the Sooner State starting about 1:44 p.m. and end by 1:51 p.m.

Oklahoma Department of Public Safety Commissioner Tim Tipton said the best estimate of people traveling to the area of totality is about 60,000 to 70,000 people, based on reservations and rentals. Tipton said there were no active threats that would escalate the event.

More: New data shifts 2024 solar eclipse's path of totality. How much of Oklahoma will miss out?

“Our ultimate goal is preventing anything bad from happening, whether that be man-made or a natural event,” Tipton said, adding that traffic control was the main issue, "but we're deployed in a way that we’ll be able to adequately respond to any type of incident that might occur.”

What to expect from traffic in the solar eclipse path of totality in Oklahoma

Tipton said southeastern Oklahoma has mostly two lane roads with no shoulders and compared the potential traffic conditions to Broken Bow Lake on a summer Friday.

He said the trucking industry had been notified that oversized loads won’t be allowed through the area on Sunday and Monday, the day of the eclipse.  

Transportation Director Tim Gatz advised making sure gas tanks were full in view of potential traffic congestion and said that since cellphone reception in the area is spotty, it would be a good idea to carry a paper map or atlas.

Lt. Col. Joe Williams, of the Oklahoma Highway Patrol, advised viewers of the eclipse to pull completely off the roadway and not to stop on shoulders or grassy areas on the side. He said headlights should be used during totality and that in the event of a crash drivers should remove their vehicles from the roadway, exchange information and notify law enforcement.

Five active construction zones in the eclipse area will be obstacles to navigate. State Highway 109 is closed south of Fort Towson for a bridge replacement. About two and a half miles north of the Texas border, U.S. 271 is narrowed down to one lane in both directions for another bridge replacement. Another construction zone to be aware of is State Highway 375 near Daisy, which is down to one lane in either direction.

More: We asked readers to share their 2024 solar eclipse plans. Here's what they had to say

Office of Emergency Management Director Annie Vest said her agency has been planning since 2022 with other state agencies. She thanked local emergency managers and the Southeast Regional Coordination Center for stepping up to lead the preparation efforts.

National Weather Service and Science Operations Officer Todd Lindley said the long-range forecast for the eclipse area calls for partly sunny skies with temperatures in the 70s and only a 20% chance of rain and storms.

The next solar eclipse over Oklahoma won't come until Aug. 12, 2045.

The top challenges facing hospitality today—and how Alexa helps solve them

From evolving consumer preferences to major technological advancements, the hospitality landscape is shifting every day. But with travel booming once again, property managers have the opportunity to drive growth with tech-driven solutions that enhance operations and delight customers.  That’s where Alexa comes in, delivering voice-enabled solutions that empower hotels, rental agencies, and other venues to innovate and keep guests coming back. Let’s dive deeper into the key challenges facing hospitality properties and explore how   Alexa Smart Properties   (ASP) helps alleviate them. 

Overcoming staffing shortages

According to a recent survey  of 200 hotels conducted by the American Hotel & Lodging Association (AHLA), 87% of hotels in the United States do not have enough staff. Their polling also showed that 36% of respondents recognized “severe staff shortages.” The consequences of such shortages can multiply quickly. Existing employees face a more demanding day-to-day job and are at higher risk of burnout or dissatisfaction—ultimately making it more difficult to retain staff.  By deploying Alexa-enabled devices in every room using Alexa Smart Properties, you can help alleviate the burden on staff members by directing guests’ voice-generated requests to the right team or fulfilling them with automated solutions.  Eden Crest, a vacation rental company in Tennessee, saw a   25% reduction in calls to staff when guests used an Alexa-enabled device. This gives front desk and concierge staff the ability to focus on higher-value work and serve the needs of the people right in front of them. 

Meeting higher guest expectations

Today’s guests expect more from hotel stays. Some guests want as much control over their stay as possible, while others prioritize unique experiences. That means properties need both the right technology and an eye for detail to stand out in the crowd.  So how do you prioritize comfort for guests with all types of preferences? Start by putting the power in their hands. With ASP’s 24/7 virtual concierge, guests can control their environment easily and request amenities using the most intuitive medium possible: their voice. It’s as easy as saying, “Alexa, close the drapes” or “Alexa, can I have more towels?” Personalization is another key differentiator in the modern hospitality market.  Studies show that 78%  of travelers are more likely to book with properties that offer personalized experiences.  Take  Fairmont Le Manoir Richelieu , for example. In operation for over 125 years, Fairmont is one of Quebec’s most historic hotels. To adapt to a tech-driven world while preserving its reputation for high service standards, Fairmont collaborated with Alexa Smart Properties. Today, their unique Alexa experience offers a new way to fulfills guests’ requests faster than ever in both French and English.

Driving customer loyalty to unlock revenue

Beyond attracting guests and prioritizing comfort, control, and personalization, there’s the puzzle of generating more revenue per stay. With Alexa-enabled devices in every room, you can draw more attention to your on-property restaurants, gift shops, spas, and other paid services, as well as special offers that drive repeat visits. After deploying ASP,  Ascot Racecourse in the UK  recorded a 90% increase in food and beverage revenue. Rather than calling on an employee, guests now simply ask, “Alexa, can I order some food?” More options at the ready translates to more satisfied guests, too; at  Circa Resort & Casino , post-stay guest survey data shows that guests had an 88% satisfaction rate with the Echo Show 8 devices in their rooms.  Alexa Smart Properties lets you centrally manage devices across your property. This allows you the ability to schedule in-room messages at specific times for all your guests, such as an on-screen reminder of your Happy Hour times every afternoon an hour before they start. You can also send special offers only to specific guests, such as those in specific tiers of your loyalty program.  Scalable voice experiences from ASP also feature analytics to showcase device usage, helping you understand how—and when—guests need assistance. Above all, these insights offer a blueprint to keep guests engaged and delighted throughout their stay. Ready to see everything Alexa Smart Properties can do?  Connect with us  to get started. 

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tag, as divs are not allowed in 's --> Transient Lodging Tax

About the state lodging tax.

The 2003 Oregon Legislature establish a state lodging tax. The revenue this tax generates funds Oregon Tourism Commission programs. 

The state lodging tax is currently 1.5 percent of the amount charged for occupancy of transient lodging.

Local lodging tax

Units of local government (cities and counties) may also have a lodging tax. They may enter into an agreement that allows us to administer their local transient lodging tax. If the unit of local government where your facility is located has an agreement with us for tax administration, you will file the local return with us.

For a list of units of local government whose lodging tax is administered by us, see our transient lodging administration information

The local lodging tax rate is set by the local municipality. Please contact your c ity and/or county for the appropriate tax rate.

Tax responsibility

Transient lodging providers and transient lodging intermediaries must collect and remit the state transient lodging tax. Many units of local government also require these entities to collect and remit a local transient lodging tax.

Under the law, whoever collects payment for occupancy of the transient lodging ("transient lodging tax collector") is responsible for collecting and remitting the tax.

A person who furnishes temporary or short-term lodging is considered a transient lodging provider. A transient lodging intermediary is a person, other than a provider, who facilitates the retail sale of transient lodging.

Transient lodging includes:

• Hotels and motels
• Bed and breakfast facilities
• Spaces used for RV parking or erecting a tent during periods of human occupancy
• Resorts and inns
• Lodges and guest ranches
• Condominiums
• Apartments and duplexes
• Any other dwelling unit, or portion of a dwelling unit, used for temporary stays

Returns and payments

If you collect payment from lodging customers, you're responsible for collecting and remitting the tax and filing a return. Beginning January 1, 2020, the tax is due when the occupancy of the transient lodging ends.

Returns and payments for the state and participating units of local government are due on or before the last day of the month following the end of each calendar quarter. You must file a return even if you don't collect any taxes during the reporting period.

For a list of units of local government with a transient lodging tax, see our transient lodging administration page. This list will tell you if you report the local lodging tax on the same return used to report the state lodging tax or if you need to file separately with your unit local government's due date.

Quarterly filing due dates

To file your lodging tax return, go to our website, Revenue Online . You are NOT required to login to file the state lodging tax return. Below the login fields on the right side of the page, there is a section called Quick links . Select the File a Return  option from within that section. The next screen will bring you to a list of Account types . Under  Lodging Returns you'll select File form OR-TLT . You'll then select the period for which you would like to file.

The law allows transient lodging providers and transient lodging intermediaries to withhold 5 percent of the state lodging taxes collected to cover your costs for recordkeeping, reporting, and collecting the tax. This is referred to as an administrative fee.

There is a 5 percent penalty if you don't pay by the due date. A 20 percent penalty is charged if you don't file a return within 30 days of the due date. Interest is added to any unpaid tax and calculated from the time the tax becomes due. This penalty applies to the state transient lodging tax and all participating units of local government transient lodging tax. Additional penalties may be charged if you don't file a return within 60 days of the due date.

Additional service fees and charges

If a separate fee is charged for a service and the service is not optional, or if the value of a service is included in the standard lodging rate, the amount charged for the service is subject to the state lodging tax.

Examples of fees for non-optional services include but are not limited to:

• Cleaning service
• Pet charges
• Booking service, and processing fees.

Examples of services that are included in the standard lodging rate include but are not limited to: free breakfast and free transportation to the airport.

If a separate fee is charged for a service and the service is optional, that fee is not subject to the state lodging tax. Examples of optional services include but are not limited to:

• Pay-per-view movies
• Room service
• Use of an honor bar, or
• Restaurant meals charged to the room.

For more information on additional fees and charges see OAR 150-320-0040

Lodging facilities exempt from the lodging tax include places for:

• Health care, hospitals, long-term care, and residential care that is licensed, registered, or certified by the Oregon Department of Human Services
• Drug or alcohol abuse and mental health treatments
• Those with fewer than 30 days of rentals in a calendar year (Beginning January 1, 2020, rentals by transient lodging intermediaries are not eligible for this exemption.)
• Emergency temporary shelter funded by a government agency
• Nonprofits such as youth or church camps, conference centers, etc.

Lodgers exempt from the state lodging tax include:

• Those who spend 30 or more consecutive days at the same facility
• Federal employees on federal business

How transient lodging taxes work

Cities and counties may enter into an agreement that allows us to administer the local transient lodging tax on their behalf. The table below shows all the Oregon cities and counties with a local transient lodging tax and whether we collect the tax on their behalf or if it is done at the local level.

If the city or county where your facility is located has an agreement with us for tax administration, you would make your local tax payments the same way you make your state tax payments. You'll also include your local tax information on the quarterly return you file with us. For more information on your filing requirements, Read the filing instructions for OR-OLT-OL, Oregon Lodging Tax- Instructions for Filing on Revenue Online to see what you'll need to file and pay online.

If the municipality where your business is located doesn't have an agreement with us, you'll need to contact them directly to find out how to pay and file for the local tax. This doesn't change your payment and filing process and requirements for the state tax.

Frequently Asked Questions

I need to file my state lodging tax with dor for the first time. is there a registration process.

No, there is no formal registration process. Instead, when you file your first quarterly lodging tax return, you will be registered for a state lodging tax account. There will be a question on the lodging tax return that asks: “ Is this your first return? " You'll mark “ Yes " to that question. This is what will prompt us to generate a new lodging tax account for you.​

If my stay is 30 days or more, do I pay any lodging tax for any part of the stay?

No, once a stay reaches 30 consecutive days, the entire stay is NOT subject to state lodging tax. ​

I am a federal employee on federal business. Do I need an exemption certificate to be exempt from state lodging tax?

The Department of Revenue (DOR) does not require an exemption certificate to be exempt from lodging tax if you are a federal employee on federal business. DOR only requires that the lodging provider retain reasonable proof that the stay was exempt.  

Reasonable proof could be travel orders, or a letter from the federal employer on official letterhead stating the reason for travel is work related, or records showing the room was paid for using a government issued credit card or payment arrangements were made with the federal entity directly.

Local governments may have different requirements to be exempt from local transient lodging taxes.​

Why do I need to enter gross receipts separately for all my properties?

By separating the properties gross receipts, we can administer the local (city and county) transient lodging tax for facilities with multiple properties in various areas around the state.  By separating gross receipts by property, our system can determine if local tax is due by address. ​

If all my bookings are handled through my Transient Lodging Intermediary (TLI), do I need to file?

​No, if all your bookings are handled through your TLI, and will not be handled by you in the foreseeable future, you will not need to complete a return.​

Phone: 503-945-8120

Fax: 503-947-2091

Email: [email protected]

Available between 8 a.m. and 4 p.m. Monday-Friday

Mail your payment to:

Department of Revenue PO Box 14725 Salem, OR 97309-5018

Subscribe to State Lodging Tax news

• Transient lodging administration information
• Oregon Revised Statutes
• Oregon Administrative Rules

Training 

• Lodging First Time Filer
• Revenue Online Sign-up

Learn how lodging tax is used to promote Oregon tourism .

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United States: luxury tourism revenue 2019-2024, by market

Luxury tourism revenue in the united states from 2019 to 2024, by market (in billion u.s. dollars).

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United States

2019 and 2020

A country's luxury tourism revenue is defined as income generated by domestic and inbound international high-net-worth individuals (HNWIs) through the acquisition of consumer goods, services, and valuables for and during trips. HNWIs have net assets over one million U.S. dollars.

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