Find your Sweet Spot in Alabama's authentic southern experiences

Unforgettable experiences and things to do in alabama.

Whether your favorite distraction is exploring nature and wildlife, taking self-guided tours, lounging on the Alabama beaches, or shopping till you drop, there’s never a lack of things to do in Alabama. But you won’t just find activities in Alabama; you’ll discover unforgettable experiences. When you explore the terrain of the mountains, you’ll feel it. While you indulge in gratifying cuisine, you’ll taste it. As you take the time you need to recharge and find your best self, you’ll become stronger by it. This is Alabama.

Vector theatre inside view logo

Arts & Culture

The many creative experiences in Alabama can transport you to a new world, make you feel things you've never felt before, or even inspire you to see things in a new light. That's the beautiful power of Alabama's culture and arts scene. In the mood for theater, poetry readings, or spoken word performances? Maybe you’re excited about experiencing Alabama through sculpture, architecture, or painting. Embark on a creative exploration today!

Vector beach chair and umbrella on white sand

Alabama claims 60 miles of the Gulf Coast shoreline, 32 of which are covered with pristine beachfront. Feel the soft, white sand underneath your feet, and listen to the soothing sounds of the waves crashing upon the shore. Alabama is famous for its white beaches, created by tiny quartz crystals washed here from the Appalachian Mountains. The ultimate beach lover’s oasis is waiting for you in Sweet Home Alabama.

Vector image roadway with bridge

Civil Rights Legacy

There is no place more seeped in civil rights history than Alabama, home to many impactful events that occurred during the Civil Rights Movement. Here, courageous leaders inspired a movement that forever changed the course of history. Celebrate an era of triumph and tragedy that redefined the nation. Explore Gee’s Bend, the Civil Rights Trail, monumental African American historic sites, and more. Take part in unique events and visit featured locations home to the nation’s most engaging civil rights experiences.

Vector food with ribs and macaroni

Food & Drink

Good food paves the way for meaningful conversations and memories that will last a lifetime. No one understands that better than the chefs and restaurateurs in Alabama. Authentic Alabama cuisine is nothing short of legendary! Experience mouthwatering culinary creations and unique dining experiences that will have you coming back for more. Think you’ve had good barbecue before? Not until you’ve experienced Alabama barbecue made with white barbecue sauce! Good food doesn’t get any better than iconic Alabama offerings like Martin’s fried chicken, shrimp and grits from Blind Mule, and Irondale Cafe’s classic fried green tomatoes.

Vector historical building with walkway

Viewing the world through the lens of the past can reveal quite a bit. Uncover the past and learn about the people, places, and events that have shaped the world’s history. Out of all the things to do in Alabama, the most significant destinations are its historical sites. From the historic capital, Montgomery, to its biggest city, Huntsville; Alabama offers a legacy that began before it was established as a territory back in 1817.

Vector bass guitar brown blue background

Are you a music lover who searches the globe for what moves your spirit? Let the sounds of Sweet Home Alabama take you on a one-of-a-kind journey that spans across genres and time for a top-of-the-charts experience. The rich music scene across the state presents an endless array of things to do in Alabama that are truly inspirational. From jazz, country, and rock and roll to the blues, gospel, and beyond, music that has shaped the culture still thrives strong and true in Alabama.

Vector image canoe going down a river

Experience wildflowers as you’ve never seen them at DeSoto State Park, go camping at Forever Wild Wehle Tract, or learn to hunt through Alabama’s Adult Mentored Hunt program! As one of the most biologically diverse states in the country, Alabama offers true outdoor adventure. From its plentiful rivers and lakes to its sugar-white sand beaches, Alabama’s vast geographical landscape is home to natural wonders of all kinds ready to awaken the explorer in you.

Vector space shuttle in space with planet

Science & Discovery

Let Alabama speak to your sense of wonder. The mysteries of space and beyond can be explored here, where imagination meets innovation. Discover things to do in Alabama at every turn, from the McWane Science Center in Birmingham to the U.S Space and Rocket Center in Huntsville to the Dauphin Island Sea Lab in Mobile County. You can touch a meteorite, see a digital seashell generator, or visit an enormous aquarium!

Vector sports stadium with goal post

Sitting on the edge of your seat, a chill runs down your spine while watching your favorite team that has you coming back for more. Where champions are built, winning is the norm, and losing is just called learning. Step into the fast-paced world of Alabama's legendary sports today. If you’re looking for things to do in Alabama, don’t miss an Alabama Crimson Tide or Auburn football game, Trash Pandas baseball game, Legion soccer match, or Squadron basketball game. Finally, no visit to Alabama is complete without experiencing the unbeatable rush of racing at tracks like the Talladega Superspeedway, the Atmore Dragway, or the East Alabama Motor Speedway. You can even get behind the wheel yourself at the Richard Petty Driving Experience! Or, spend a day at the Barber Vintage Motorsports Park and Museum, home of the Honda Indy Grand Prix of Alabama. The excitement of Alabama sports is a true rush you won’t want to miss!

Vector image golf course with hole and flag

Year-Round Golf

When it comes to things to do in Alabama, golf is at the top of the list for many visitors, and it might top yours, too! With Alabama’s vast geographical landscape and wildlife, many golfers enjoy not only the challenge of each course but also its natural beauty. The Robert Trent Jones Golf Trail is the ultimate experience for golf enthusiasts, with 468 thrilling holes across 11 destinations throughout the state. In total, there are 26 pristine golf courses on the trail, beckoning you to come and experience the game on a whole new level. With dozens of spectacular golf courses across every part of the state, it’s no wonder why so many golfers flock to Alabama year-round!

Attractions

Top 10 experience attractions.

  • U.S. Space & Rocket Center
  • Robert Trent Jones Golf Trail
  • Birmingham Zoo
  • Equal Justice Initiative Museums
  • USS ALABAMA Battleship Memorial Park
  • Talladega Superspeedway
  • Barber Vintage Motorsports Museum
  • Huntsville Botanical Garden
  • McWane Science Center
  • Point Mallard Park

Everything Alabama has to offer —in one easy place!

Looking for information on state parks, hot spots to have fun in the sun, or the best places for fishing or bird-watching? How about the world’s best museums or science centers? The Alabama Vacation guide will help you discover so many new and unique experiences. No matter where you’re headed or what you feel like doing, the Alabama vacation guide will get started on the right path.

Fill out your information below to receive a printed guide and Alabama state highway map in the mail. Note: Currently we only send mail inside the United States. All fields are required unless otherwise specified.

  • 1 Your Info

alabama travel and tourism

Sweet Home Alabama

Alabama Tourism Department

The official site for industry professionals, about the alabama tourism department.

The Alabama Tourism Department helps ensure that Alabama’s economy gains maximum benefits from tourism. More than 18 million travelers spent $6.5 billion in the state in 2002, supporting the jobs of 139,000 Alabamians.

The agency which now goes by the name of the Alabama Tourism Department was created in October 1951 by legislative act as the Bureau of Publicity & Information. The name was amended and changed in May 1984 to Bureau of Tourism & Travel and changed again in 2010 to the present name.

The ATD, as mandated by the Legislature, is entitled with “exclusive power and authority to plan and conduct all state programs of information and publicity designed to attract tourists to the state of Alabama.” Its purpose is to promote travel to and through Alabama. It does this both national and internationally. ATD is funded by one-fourth of the 4 percent state lodgings tax collected by all hotels, motels, campgrounds and other accommodations. Alabama’s funding ranks 9th among the 12 Southern states.

IMAGES

  1. 15 Best Places to Visit in Alabama in 2022

    alabama travel and tourism

  2. 15 Best Places to Visit in Alabama in 2024

    alabama travel and tourism

  3. 17 Best Places To Visit In Alabama 2021

    alabama travel and tourism

  4. 42 Fun Things To Do & Places To Visit In Alabama

    alabama travel and tourism

  5. The Top 15 Can't Miss Country Vacation Spots in Alabama

    alabama travel and tourism

  6. 15 Best Places to Visit in Alabama in 2023

    alabama travel and tourism