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Travel News Market 2024 by Experience Oman

Travel News Market is the leading B2B travel event in Sweden, bringing together international travel suppliers with the Scandinavian outbound market. The perfect balance of p re-scheduled meetings and free flow are at the centre of TNM. We provide destinations, hotels, dmcs, incoming operators and other travel & tourism suppliers, with the opportunity to connect to agents, operators, travel planners and MICE professionals from the Scandinavian region. 

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We put you face to face with the connections that can drive your organisation forward. Using powerful tools to pre-shcedule meetings with the most relevant people to you, we make sure your valuable time is well spent. Join us at Travel News Market 2024!

Exhibitor packages

TNM is the meeting place in the Nordic region for the b2b travel industry, giving you the power to develop your business. M eet destinations and products from all five continents, at an event designed by professionals with deep roots in the travel industry.

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Travel News Studio

Travel News studio is our seminar program. Touching on key developments and trends in the travel industry, this is place to keep on top of the latest developments in the industry. Schedule and speakers announced later in the year.

Thanks for the memories! See you in 2024, December 2nd!

Where the magic happens.

Travel News Market, Stockholm 2023 - DATE TBA -

Stockholm, Sweden

Description

Travel News Market is the leading B2B travel fair and event in Sweden, bringing together international travel suppliers with the Nordic outbound market. Prescheduled meetings are at the center of TNM, which provide destinations, hotels, DMC: s, incoming operators and other exhibitors with the opportunity to connect with agents, operators, travel planners and MICE professionals. 

Find out where the tourism industry is headed and meet top decision makers, experts, buyers and young professionals from every area within the tourism value added chain. Establish business contacts and close deals at this B2B trade fair. 

The main purpose of this fair is to maintain your local network and get new contacts.

Who is this activity for? 

Activity companies Carrier Destination Hotel Incoming operator – regional Incoming operator – national Suppliers that present new products for all year round sales, high-end, food, citybreaks, adventure & energy, skiing, hiking, biking.

Who are the buyers? 

Tour operators, travel agencies, event agencies and independent agents.  This fair attracts all segments within travel trade. They are eager to find new partners, products and ideas to set up new trips for their clients.

Technical information

Includes: Stand, backwall, chairs and stand-up tables Registration Fee Online meeting calendar & person profile, company presentation online, logo.

Does not include: Accommodation Travel costs

Minimum/maximum participants: Minimum 5 companies

Sandra Olsson

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Danish Travel Show 

Your getaway to the danish market.

The preferred meeting place for the travel industry See you at Scandinavia's biggest travel fair on 21 - 23 February 2025

Become an exhibitor

Meet the costumers online and offline 

As an exhibitor at Danish Travel Show, you have the opportunity to meet the industry face to face, nurture relationships, and generate new sales. Online, you become part of an exhibitor universe where you can showcase your products to customers throughout the year. Share product updates, professional knowledge, events, and more with the 150.000+ online visitors of the fair.

Get an offer on a exhibiton stand included a free online profle

A gathering point for the entire industry

Danish Travel Show is the preferred meeting place for the entire holiday and travel industry in Denmark. Join networking events, meet B2B guests from around the world, and participate in exciting award shows.

Strengthen your relationship with your customers

Connect with your customers on a whole new level. Take advantage of the opportunity to present your products and inspire existing and new customers in creative and new settings.

Strong branding platform 

As an exhibitor at Danish Travel Show, you increase your visibility and have the opportunity to market and sell your products directly to the many travel enthusiasts visiting the fair.

Explore all activities at Danish Travel Show

• More than 150 free travel lectures
• Stages with auctions and entertainment
• Outdoor activities with kayak and diving pools
• Large cycling area
• Test the latest golf equipment

Gain knowledge, participate in fun competitions, test the latest equipment, and taste food from the entire world.

News from exhibitors

Filter results.

16. February 2024 | Cornhole.dk

cornhole.dk Invites You to Experience the Fun and Excitement at "Ferie For Alle" Fair!

We are thrilled to announce that cornhole.dk will be present at this year's "Ferie For Alle" fair to showcase our exclusive range of cornhole games. As a leading provider of high-quality cornhole equi

2. February 2024 | Municipality of Balchik

57.000 tulipaner venter på dig i Balchik

Udover hvide, gule, røde, lilla, brogede og sorte tulipaner i Botanisk Have kan du også besøge den permanente udstilling af kaktusser. I selve haven kan du gå længe og nyde det grønne, springvand, van

Balchik annonceres i Tyskland og Danmark

I Tyskland vil Balchik blive annonceret som en mangfoldig destination - for hav- og sundhedsturisme, naturlige træk og rig på historiske og kulturelle steder. Partnere er en af de største tyske rejsea

Seværdigheder i Balchik trådte nye turistruter.

Balchik er repræsenteret ikke kun af sine historiske seværdigheder, men også af det religiøse sted "Teketo" i landsbyen Obrochishte, det etnografiske kompleks "Life, Traditions and Crafts" i landsbyen

See more news here

Experience the atmosphere  at Danish Travel Show

Last year's Danish Travel Show feartured exciting activities,  fair offers, tasting, travel presentations and a lot of holiday spirit. 

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If you have any questions regarding stand booking, the Danish Travel Show itself, or if you need any advice, please feel free to contact us. We are here to assist you.

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Feel free to contact us for a non-binding conversation about the possibilities and an offer. We have the solution to fit you and your company.

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Sweden Travel Guide – Top Tips for Your Trip to Sweden

Are you planning a trip to Sweden? Here are my top tips for a great time in Sweden. Where to go and what to do. What to eat and when to go…

These questions will be answered further below on this page…

Is it worth going to Sweden?

Why travel to sweden.

• Where to go?
• When to go?

How many days do you need in Sweden?

• What to do?

Things NOT to do when you travel to Sweden

• Safety tips – How to be safe in Sweden?
• … and more

Tips for your trip to Sweden

Having lived in Sweden for more than ten years, I start considering myself as a long-term Sweden tourist, sort of. I still enjoy discovering new places and Sweden still manages to amaze me with idyllic locations and all sorts of impressive experiences. In this Sweden travel guide I want to share the best places, accommodations, useful tips and general travel advice for Sweden. I hope this guide makes it easier to plan your trip so you can have a great time when you’re in Sweden.

In the bottom of this page you find important safety information for your trip to Sweden.

Absolutely … if you plan your trip right. For example, your trip to Sweden can be a disappointment if you go to the wrong locations or even to the right locations but at the wrong time of the year. But let’s start with why you should travel to Sweden in general and after that I’ll tell you what is the best time to go there.

Sweden offers a lot for diverse types of travellers. You will have a great experience, if you want to discover stunning nature, take your loved ones to one of the family friendly amusement parks. You can buy go shopping in modern stores and afterwards dine in some of the world’s finest restaurants and afterwards get to know Sweden’s intense night life. You can go into culturally interesting buildings, learn more about historically relevant places and afterwards enjoy some typically Swedish pastry and a cup of strong coffee in a cozy Swedish café.

In short, Sweden is a great travel destination for those who want to

• Discover beautiful nature
• Provide all their family members a fun experience in a child-friendly, safe environment
• Get to know Swedes at the bar and on the dance floor
• Eat delicious food
• Expand your wardrobe with the latest Swedish fashion

Where to go – best destinations in Sweden

Top destinations to visit in sweden.

• Idyllic at the sea : Smögen and the surrounding coast line and villages at Sweden’s west coast
• Typical Sweden : beautiful landscapes with lots of lakes and vast forrest: Småland (that’s where Astrid Lindgren grew up and many of her tales take place, for example Emil of Lönneberga)
• Party, shopping, archipelagos and royal family : Stockholm

When to visit Sweden?

Unless you like skiing – in which case – the best time to travel to Sweden is mid/end of May to mid September . Sweden really comes to life during this time of the year:

When to visit Sweden? What is the best month?

Best months to travel to Sweden : mid/end of May to mid September (the big cities and the south of Sweden are great in summer, due to green landscapes, long, sunny days and smiling Swedes) and December (Christmas fairs and shopping).

If you like skiing , I’d recommend the time between December and March in one of the big Swedish skiing resorts like Åre , Sälen or Vemdalen .

Two days, if you’re going there for a short trip. Stockholm and Gothenburg are absolutely worth visiting, even if it’s just for one night or one full day.

A great way to experience Sweden, which I strongly recommend, is having a round trip/road trip, of at least a week, better two. This way, you can experience the cool cities as well as the idyllic little towns with their typically Swedish red houses and other beautiful country- or seaside locations. I will share the best destinations for your route through Sweden further below…

Practical travel advice

• Short distance to Swedes when standing in line
• Spanking your children even slightly (illegal). Sweden is a child-friendly country . Already in 1979 Sweden became the first country to ban corporal punishment of children. “ Beating or spanking a child is also a criminal offence according to the Swedish Penal Code”.
• Expecting cash payment option

Buying alcohol and drinking age

To buy alcohol  that you want to drink in your Swedish cabin or hotel, like wine, spirits and beer with high percentage alcohol (over 3.5%) you have to go to the state-owned alcohol shop  Systembolaget . Also, you have to be  20 years old  to buy alcohol at Systembolaget. In bars and restaurants on the other hand:  18 .

Currency in Sweden – Do I need cash in Sweden?

Swedish krona (svenska kronor). You get around Sweden pretty well with electric payment methods, even without cash in your wallet (personally, I rarely use any cash nowadays). Yet, I’d recommend you have about 500 SEK in bank notes with you, just in case a card payment processing system might be defect at the time you’re visiting a café or bar.

Tipping in Sweden – How much?

Tips are included in the prices. It’s not uncommon that Swedes don’t pay any tips in bars and restaurants at all. Waiters and bar keepers won’t look at you angrily when you just give them the amount that’s written on the bill. That said, if you found they provided great service, you can show that by giving a tip. (Personally, I pay about 10-20%, or round up the sum when I am very satisfied with the service, but usually only at places where food is served at the table. Same with taxi drivers: Was it a pleasant ride and you had a good conversation, you can give a little extra. Again, it’s not expected.)

What should I take to Sweden?

There’s actually not that much you have to think about, apart from your standard travel equipment like passport etc. When it comes to clothing, in winter, make sure you have a pair of proper winter boots with you that can persist in snowy winter conditions. In summer, when you stay in the country side, you might want to buy mosquito spray in the local pharmacy. Other than that… no, there’s nothing specific to consider compared to other travel destinations.

Power plugs, outlets, sockets and electricity in Sweden

If you need to charge your phone or run any other electric device, here is the outlet that is common in Sweden: Type C and F als known as “ Europlug “, 230 V, the standard frequency is 50 Hz.

Need an adapter? Here is one on Amazon .

What food to try when you’re in Sweden

• Sweden is known for their köttbullar , meat balls. You have probably tried them already at IKEA but now it’s a good opportunity to eat original Swedish meatballs, in Sweden.
• For all who can’t decide whether to have a kebab or a pizza, Swedes came up with the glorious idea to combine those two in the famous kebabpizza .
• When you are in a café and don’t just want to eat sugary pastry, but rather something that feels like “proper food”, order a räkmacka , a shrimp baguette or sandwich.
• kanelbulle (cinnamon roll),
• the green princesstårta (princess cake),
• a dammsugare aka punschrulle , a little marzipan role, also green

More about traditional Swedish food, here

Communication with Swedes – “Is English widely spoken in Sweden?”

You can’t speak Swedish? Almost all Swedes speak English . So no worries, you can have a conversation with almost any Swede you meet. Still want to impress Swedes with some Swedish? Here are  basic Swedish words and phrases  for your Sweden trip.

Is Sweden an expensive place to visit? /How expensive is a trip to Sweden?

To be honest, it kind of is. A beer costs about 5 to 8 Euros, a Pizza around 10 and 5 kilometers in a Taxi cost about as much as a Pizza and a beer.

Sweden on a budget

Ways to save some money when you’re in Sweden:

• Buy groceries at LIDL or Willy:s
• a hostel (find hostels here, at Hostelworld ),
• or why not try out Couchsurfing
• Use public transport ( SJ Swedish Railroads )

How to go to Sweden

Travel to sweden by plane.

• Stockholm : Arlanda Airport (which is not far from Uppsala as well)
• Gothenburg : Landvetter Airport
• Malmö : It’s usually most convenient to choose Copenhagen airport (Denmark). From there you go by train or rental car to Malmö crossing the majestic Öresund bridge which connects Sweden with Denmark.

Travel to Sweden by car

Fastest way to Sweden by car : from Germany to Sweden via Denmark. Take the ferry from Putgarden (Germany) to Rodby in Denmark. Ten about two hours by car to Copenhagen and from there via the Öresund bridge to Malmö.

List with all ferries that will take you from Germany or Denmark to Sweden

If you want to avoid ferries and only go by car

Drive via Kiel in the very North of Germany, through Denkmark, and then crossing the Öresund bridge, to arrive in Malmö. From there it’s about …

• 7 hours to Stockholm
• 3 hours to Gothenburg
• 2 hours to central Småland (Växjö)

If you want to stay away from ferries (due to sea sickness for example) you can travel to Sweden by car, and it doesn’t even take so much longer. Here is the route. It goes leads through Germany and Denmark.

Best Hotels in Sweden

Here is a list of hotels I have stayed at and would recommend

• Stockholm: Berns
• Göteborg: Comfort Hotel
• Malmö: not stayed there over night yet, but here’s a list on Booking.com
• Uppsala: Radisson Blu or Elite Hotel Academia (both excellent hotels)
• Umeå: U&Me Hotel
• Växjö (Småland): PM & Vänner (Disclaimer: haven’t exactly stayed in one of their rooms, but experienced their roof top bar and restaurant.)

Sweden for families

Best amusement parks for kids.

• Astrid Lindgren’s World , Vimmerby (Småland)
• Liseberg , Gothenburg
• Junibacken , Stockholm
• Gröna Lund , Stockholm
• High Chaparral , Kulltorp (Småland)

List with all amusement parks in Sweden, here .

Other Sweden travel guides online

If you didn’t find my travel guide useful enough, you might get the information you need from one of these online guides:

• Nomadic Matt
• Lonely Planet
• Visit Sweden

Sweden Travel Guide Book, recommendation

My recommendation for a printed Sweden Guide, for the time when you want to keep your eyes off a screen and enjoy the haptics of paper… Lonely Planet Sweden (Country Guide)

Safety tips

Yes, there are a few dangerous animals in Sweden, here is a list

Emergency number to call: 112

Official information for Sweden travellers provided by the Swedish state, for example requirements for visa etc, can be found on their Website: Sweden Abroad, here

Enjoy your trip! :)

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Understand Swedish Quirks

In this book you’ll learn how to ...

• Interact with Swedes, without embarrassing yourself
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Sweden has evolved beyond its iconic stereotypes—a certain car, a certain hair color, and a certain legendary ‘70s pop group. Its postcard-perfect capital Stockholm is a hotbed of tech startups, innovative design houses, and sustainable restaurants, cafés, and microbreweries, and also enjoys a vibrant indie music scene and a strong gaming industry. Laid-back, hipster-laden Gothenburg is the country’s culinary pride, with the best seafood in the region and young chefs that pop out of tattoo parlors to run Michelin-starred restaurants and serve Swedish royalty. With eco-friendly Malmö's intoxicating mix of cultural influences, Northern Sweden’s Arctic tundra and indigenous Sámi cultures, the traditional Swedish roots of Dalarna, and medieval history on the island of Gotland, today’s Sweden is an eclectic melting pot of creative and cultural influences well beyond— yes— Volvos, blondes, and ABBA.

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When’s the best time to go to Sweden?

It’s extremely tough to get a Swede out of Sweden during the summer because the country comes alive with almost 24 hours a day of sunlight. The weather is temperate, with blue skies and low-hanging clouds and plenty of lush, undulating greenery. People spend their time island-hopping around various archipelagoes, hiking, swimming in bays, and retreating to summer cottages and cabins. Fall is for shellfish journeys in West Sweden, where you can trawl for lobster, crayfish, oysters, mussels, shrimps, and langoustines with professional fishermen. Winter brings with it opportunities to see the Northern Lights and to participate in outdoor activities such as husky sledding, snowmobiling, and skiing.

How to get around Sweden

Sweden’s main airports, in Stockholm and Gothenburg, are well-connected to the rest of Europe, and there are direct flights to the U.S. West Coast through Norwegian Airlines and Scandinavian Airlines (SAS). Chances are you’ll be arriving in Sweden via Stockholm Arlanda Airport, which is a 45-minute journey from the heart of the Swedish capital—or just 20 minutes if you take the Arlanda Express train. Budget airlines like EasyJet and Ryanair fly into Stockholm Skavsta Airport, which is 1.5 hours from the city. Elsewhere, airport buses such as Flygbussarna and Swebus tend to be the fastest way to get into town.

Sweden’s public transportation system is effective, efficient, and punctual. SJ operates long distance trains within the country and hopping on domestic flights (SAS and Norwegian) can often be cheaper and more time-efficient than cross-country trains. Most of the major cities have a subway or aboveground tram network, and there are also Baltic Sea ferries that shuttle travelers around islands to other countries within the Baltics and Nordics. Avoid taxis. They are the most expensive form of transport.

Food and drink to try in Sweden

Eating out in Sweden can quickly put a dent in your wallet. Locals save by looking for “Dagens Rätt” signs. This means the daily dish, and signifies one or more food options served at up to half regular price. Some of Sweden’s several Michelin-starred fine-dining restaurants have a bakficka (“back pocket”) sister restaurant that offers quality food at lower prices. West Sweden is known for having the best seafood due to its proximity to the clean, cold waters of the North Sea. Try “husmanskost” such as classic meatballs and pickled herring, which is Sweden’s version of traditional soul food. Participate in the Swedish social institution called “fika,” which means pausing several times daily to share coffee and sweet pastries like cinnamon buns with friends, colleagues, and family. There are special days dedicated to celebrating food: March 25 is Waffle Day, Shrove Tuesday is Semla Day, October 4 is Cinnamon Bun Day, and November 6 celebrates a creamy sponge cake called the King Gustavus Adolphus pastry. To stock up on liquor, you’ll need to visit one of the hundreds of government-run alcohol stores called Systembolaget.

Culture in Sweden

Sweden’s official capital, Stockholm, is built on 14 islands, each with its own personality and flair—from edgy Södermalm and glitzy Östermalm to old town Gamla Stan and Kungsholmen filled with young creatives. Its subway, T-bana, is the world’s longest art exhibition. Gothenburg is Stockholm’s nicer cousin, with a more laid-back feel despite being a port city. It has a noticeable hipster culture, and is framed by Sweden’s largest amusement park, Liseberg. Gothenburg is also Sweden’s culinary capital, with great emphasis placed on seafood, and is home to the largest fish market in Sweden. Culturally diverse Malmö is just a 35-minute train ride over the Öresund Bridge from Copenhagen, Denmark. Trace Sweden’s Viking and medieval history every summer on the island of Gotland. Umeå was the official European Capital of Culture in 2014. In Northern Sweden, Luleå is the gateway to Swedish Lapland, and Jokkmokk and Kiruna give you access to indigenous Sámi culture. For your best chances to see the Northern Lights, head to Sweden’s northernmost town, Abisko.

Valborg is a festival celebrating the arrival of spring with bonfires, vigils, and revelry around the country. You’ll find the blue-and-yellow Swedish flags flown all around towns on National Day, June 6. Midsummer, celebrated every year in late June, remains Sweden’s most iconic cultural event. Also in summer is the three-day Way Out West Music Festival in Gothenburg. Stockholm Film Festival takes place in fall, and in winter, Swedish Lapland celebrates an ice festival as well as the 410-year-old indigenous Sámi market in Jokkmokk. Other key events in winter include Gothenburg Film Festival and Sonar music, creativity, and technology festival in Stockholm. There are several iconic Christmas markets in various cities and towns, and Stockholm hosts the prestigious Nobel Prize awards and dinner every December.

Practical Information

- Most locals speak English, so you can get away with knowing only “hej” (hello) and “tack” (thanks) in Swedish. - Many stores open around 9 or 10 a.m. and close between 5 and 6 p.m. On weekends they shut even earlier—and on Sundays they may not open at all—so plan your shopping accordingly. - Many businesses operate on a queuing system using a number dispenser, so be on the lookout for these when entering a store. - Sweden is an almost cashless society—everyone uses credit cards, though you should save a few coins for public toilets. - The country is very environmentally conscious—from organic restaurants and cafes to recycling habits and ubiquitous biking culture—so be cognizant of this when using public spaces. - If you’re pushing a stroller, you get to ride public buses for free.- Tipping is not required for services rendered. - Sweden uses the 230 volt Europlug—type C and F. - Sweden’s currency is the krona.

Local Resources

Nordstjernan

Magazine Sweden!

Guide Editor

Stephen Whitlock Lola Akinmade Åkerström is a Stockholm-based award-winning writer and photographer whose publication credits include National Geographic Traveler (US & UK), BBC, CNN, Fodors, AFAR, Slate, New York Magazine, amongst others.

The Best Time to Visit Sweden

Bengt Nyman/Flickr 

Sweden is a Scandinavian country with incredible geographic diversity and tons to see and do. Ranging from boreal forests to glaciers and the buzzing metropolis of Stockholm to rural fishing villages, there's no bad time to visit Sweden.

While Sweden has much to offer visitors any time of year, generally the best time to visit is May through September, especially if you're seeking warm weather. During these months, the days are long and the country's natural beauty is at its peak. If you're on a budget, you may want to avoid the summer high season. If you like winter sports, skiing and dogsled riding are huge attractions. 

It's up to the individual traveler to decide what appeals to them, but Sweden has weather, events, and things to do no matter the season.

The Weather in Sweden

Sweden's climate  is mostly temperate, despite its northern latitude. While Stockholm is warmer and milder, the mountains of northern Sweden are sub-Arctic. There is an important weather divergence between northern and southern Sweden: The north has a long, harsh winter of more than seven months, while the south has winter weather for only two months and a summer of more than four months.

On average, Sweden receives between 20 and 30 inches of precipitation per year, making it drier than many other countries.   Most rainfall occurs in late summer, while snow falls, predictably, in winter. Parts of the north have snow on the ground for more than half of the year.

During the summer months, the entire country experiences pleasant temperatures that usually hover around 60 degrees Fahrenheit. However, during winter, there's much more variation, with temperatures ranging from freezing all the way down to 5 degrees Fahrenheit near the Finnish border.

Peak Season in Sweden

The most popular time of year to visit Sweden, at least as far as tourist activity goes, is mid-to-late summer. The weather is warm and pleasant and there are plenty of outdoor events and activities, including swimming at some of Sweden's beautiful beaches. This includes many clothing-optional beaches if you're feeling a little Bohemian.

During the month of June, you can avoid the late-summer crowds and still experience outdoor events (like Midsummer's Eve ) and activities, warm weather, and the long hours of daylight known as the Midnight Sun .

May and July are also good options for the visitor who likes outdoor recreation. Be advised that Sweden typically sees more rain in May than in June, and while July is warmer, it also has larger tourist crowds. July and August can also be slightly more expensive than the earlier summer months. This is considered peak tourist season in Sweden and much of Scandinavia.

The Best Time to See the Northern Lights

The natural phenomenon known as the Aurora Borealis,  also called the Northern Lights, occurs when electrons stream toward the Earth along its magnetic field and collide with air particles. The air then lights up, providing a spectacular visual display.   

While Norway is typically the best place to view the Northern Lights, they are generally visible from most points in Sweden—provided that it's not cloudy. Northern Lights season typically lasts from the end of September through April. From April through August, the sun barely sets at all, diminishing any chances of seeing the phenomenon.

The further north you go, the better the view of the Northern Lights. Typically, the region between Jokkmokk stretching upward toward Norway is usually considered the best viewing area. Sometimes, during times of high solar activity, the Northern Lights can be seen from as far south as Stockholm and Gothenburg. 

Traveling to Sweden on a Budget

Like much of Scandinavia, Sweden can be an expensive country to visit—but it doesn't have to be. If you're a budget traveler trying to decide when to go to Sweden, late August and September are your best bets. Flights to Sweden will be cheaper than during the high season, as will local hotel prices. And the weather in Sweden is still mild enough for outdoor attractions at this point in the year.

If you want to further save money on your trip to Sweden, look for flights from low-cost carriers, like EasyJet or RyanAir. Once you know when you're visiting, you can also save money by booking your rail tickets early (the best fares are typically seen 90 days out) and choosing budget-friendly accommodations, like a hostel. Outside of the city, camping is a great choice—the country has incredibly friendly laws that allow you to pitch your tent anywhere that's uninhabited.  

Any month between November and March will be cold and snowy in Sweden. There are times when the winter sports areas are busier than others, however. The most popular times to visit  Swedish ski resorts are late February, March, and December. There are nearly 200 ski resorts in the country of Sweden, with the most popular downhill ski slopes at Åre, in central Sweden. Resorts in Dalarna, Härjedalen, Jämtland, and Swedish Lapland are also popular with visitors and local skiers. 

Events to check out:

• Vinterfest, one of Sweden's biggest classical music festivals, takes place each February in Dalarna.
• Stockholm Design Week is held in early February, drawing in crowds of designers and retailers.
• The Nobel Prize-giving ceremony is held every year in early December in Oslo. The invite-only ceremony draws members of the Royal Family as well as other esteemed academics from around the world.

Spring is a great time to visit Sweden: It is still off-season, with low travel prices, and with warmer weather arriving, you can expect to find spring flowers and green landscapes. While the climate is still somewhat unpredictable, days are generally warmer, with flowers beginning to bloom. You'll experience 13 hours of daylight or so throughout the spring. 

• Walpurgis Eve ( Valborgsmässoafton ) is held on April 30. It's typically celebrated throughout the city with bonfires.
• Stockholm Culture Night occurs in late April. More than 300 free cultural events take place throughout the city.

Summers in the north are short and cool, but the rest of the country is generally very comfortable and quite warm. Swedes love celebrating the long summer days by flocking to the coast and inland lakes. For visitors, summer is among the best season to visit, with countless outdoor events and attractions. Crowds are common, but worth it thanks to the beautiful weather.

• The whole country celebrates Midsummer Eve in June. Accordion-playing and dances around the maypole are the most typical celebrations.
• The International Festival of Folk Dance and Music, or Rättviksdansen , takes place biennially in Rättvik. The event draws more than 1,000 folk dancers and musicians from all over the world.

Fall in Sweden can often be quite rainy, as wet air masses blow in from the Atlantic Ocean. Fog is common as well. In the Northern regions, snow and frost will begin by mid-October. September, in particular, can be a nice time to visit, as temperatures are typically still above 60 degrees Fahrenheit.

• The Göteborg Book Fair takes place every September in Göteborg. It started in 1985 as a trade fair but is now the largest literary event in Scandinavia. The fair brings in around 800 exhibitors and 100,000 visitors to Göteborg.
• The Stockholm Jazz Festival, established in 1980, draws jazz and blues fans to the city each year. The festival takes place in mid-October at the Skeppsholmen, which is set against the city's harbor.

The best time to visit Sweden is May through September when the days are warm and long and the country's natural beauty is at its peak.

Sweden is, indeed, an expensive country to travel to. Travelers spend, on average, $140 dollars a day per person while vacationing in Sweden, minus lodging and airfare.

February is historically Sweden's coldest month, with temperatures ranging from 26 degrees F ( -3 degrees C) for the average daily high to -7 degrees F (-22 degrees C) for the average low.

Weather Spark. "Average Weather in Stockholm, Sweden, Year Round." Retrieved February 19, 2021.

Tromsø Geophysical Observatory - University of Tromsø. "The Northern Lights - where, when and what." Retrieved February 19, 2021.

Swedish Environmental Protection Agency. "Camping - tents." Retrieved February 19, 2021.

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The Perfect 5 to 7 Days in Sweden Itinerary

Last Updated on January 29, 2024

by Olivia Ellis

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From lush boreal forests to cobblestone streets, this 5 to 7 days in Sweden itinerary will take you off the beaten path and give you a look into what makes this country what it is as well as such a happy place to visit.

Being the largest Nordic and Scandinavian country as well as one of the largest countries in Europe, it can become a daunting task to plan a trip across Sweden. Tourists typically tend to flock directly to the capital city of Stockholm , but in reality, the country has so much more to offer.

With this itinerary, you’ll have a remarkable trip full of delicious food, nature, sleek and classic Swedish cities, and everything in between.

Table of Contents

How Many Days in Sweden?

While 2 days are probably enough if you’re just hoping to visit a major city such as Stockholm or Gothenburg, you’re just dipping your toes into the country.

For those searching to get a good feel of Sweden and experience nature as well as city life, 5 days in Sweden should suffice at a minimum.

If you’re hoping to take a bit of a slower pace and be in less of a rush, I suggest spending 7 days exploring Sweden.

Any time beyond that will only enrich your experience, as it’s such a vast country and to see most of the regions, it’ll take more time if you want to spend multiple days in various areas.

For example, Swedish Lapland is more popular in the winter months when visitors can view the Northern Lights and due to the distance from Stockholm or other major cities, you’ll want to plan for at least 4 days in Lapland beyond 1-2 days in Stockholm.

In the warmer months, southern Sweden is quite popular and worth visiting and most things are quite close, so it’s more feasible to do a shorter trip. 

Getting To & Around Sweden

This itinerary starts in Stockholm, so the easiest airport to fly into is Stockholm’s Arlanda International Airport, located in Arlanda, a town about an hour away from the Stockholm archipelago.

Another option when looking to plan a Sweden itinerary is to fly into Copenhagen’s Kastrup airport which is conveniently located just a short train ride from the city of Malmo, Sweden’s third-largest city. 

As for getting around while spending time in Sweden, the best ways are either by hire car or by Swedish train transportation. Both modes of transport are great and efficient, but the one you’ll ultimately decide to go with depends on your needs during your trip.

As this trip goes to quite a few destinations within Sweden, the cost will likely come out around the same whether you decide to hire a car or strictly travel by train.

If you decide on a Sweden road trip with a hire car, you’ll have more independence and freedom to decide when you’ll travel and exactly where you’ll go but in comparison to train transport, if you’re not super keen on driving throughout a trip, train transport will give you more relaxed journeys.

The time of year will also make a big difference regarding your method of transport. Swedish winters can be quite brutal, snowy, and icy, so if you’re visiting in the winter and are hoping to make it to Lapland, train transport is the best option if you’re not an incredibly experienced driver with the appropriate hire car. 

Whether you decide to travel by car or train, it’s good to keep in mind that the longer you wait to book a car or a train ticket, the higher prices will be — especially if you’re hoping to travel to Sweden during the summer high season. 

For those who think a road trip in Sweden is their best bet, then we suggest browsing Rentalcars.com to compare prices across several companies. Alternatively, you can book train tickets in advance here.

5 to 7-Day Sweden Itinerary

As a country with such varying landscapes and history, Sweden is truly a joy to visit. One moment you’re surrounded by dense nature; whether it be solemn seas or deep forests, and another moment you’ll find yourself in the high-tech, stylish Scandinavian big brother that it is. 

Day 1 – Stockholm

Day 1 begins in the vibrant capital city of Stockholm. Spending one or two days in the capital city is a great way to acquaint yourself with Sweden in general and you won’t be at a loss for ways to spend your time while in Stockholm.

Stockholm is quite a large city and you could easily spend a number of days wandering around the center and the deeper corners of the city. However, if you’re short on time, one or two days is enough to experience most of the important parts and to explore the capital of Sweden

Make sure to wander around the medieval, cobblestoned, and colourful Gamla Stan (Old Town) neighborhood, check out one of the city’s many fantastic museums (the Vasa Museum is the most loved and appreciated museum in all of Scandinavia), and wander around the Royal Palace of Sweden while also witnessing the changing of the guard.

To maximise what you see during your time in Stockholm, consider taking a walking tour , bike tour or short archipelago cruise. You should also consider a Stockholm Go City Pass if you plan to visit many paid attractions.

Where to Stay in Stockholm

Scandic No 53 – This 3-star hotel located close to the top attractions in Stockholm makes for a great base in the Swedish capital. Perfect for mid-range travelers, they have a number of comfortable rooms available and there’s even an on-site bar.

Downtown Camper by Scandic – Luxury visitors to Stockholm will love this plush, 4-star hotel in the centre of the Swedish capital. Perfectly located to see all the city has to offer, they have a number of elegant rooms to choose from and countless other amenities to ensure you have a wonderful stay.

Gamla Stan Apartments – For those who like to have their own flat while traveling, these apartments are an excellent choice. Centrally located for exploring all that Stockholm has to offer, they have a range of flats on offer and they’re all fully furnished with everything you may need.

Castanea Old Town Hostel – This hostel is an excellent choice for those visiting Stockholm solo or on a budget. They have a range of dorms and some private rooms available, great common areas and a location perfect for exploring the Swedish capital.

Not quite what you’re looking for? Click here to browse more Stockholm hotels!

Day 2 – Sigtuna

One of the great things about Sweden is the proximity of special small towns to major cities. On day 2 of this itinerary, you’ll head about an hour away from Stockholm to Sweden’s oldest town, Sigtuna.

Sigtuna dates back to 970 CE and as Sweden’s first city, it just shows how far back and rich the history of the country is. Sigtuna is quite a small and quaint city and that makes it the perfect day trip and is one of the best places to visit in the country.

Begin your day on the idyllic Stora Gatan (Sweden’s oldest pedestrian street) meandering through shops, enjoying a Fika with coffee and a Swedish treat and taking in the traditional architecture and homes.

It’s also worth checking out the Runestones of Sigtuna, the oldest known texts in Swedish dating back to the 4th century CE. There’s a large amount of them in the city, so head to the city hall (worth a visit in itself) to obtain a map to direct you to their locations.

Afterwards, head back to Stockholm for your last night in the city.

If you prefer to do this day trip on an organised tour, this full-day tour goes to Sigtuna and Uppsala , focusing on Viking history. Alternatively, this half-day tour focuses primarily on Sigtuna.

Alternatively, if Sigtuna doesn’t suit, consider heading out to visit the grand Drottningholm Palace.

Day 3 – Orebro 

After spending two nights in Stockholm, day 3 will bring you about 2 hours away from Stockholm to the 13th-century town of Orebro located in the central part of Sweden.

While much of this trip to Sweden route, visiting Orebro is a great opportunity to experience a town in central Sweden.

Like most other cities and towns in Sweden, Orebro has a stunning city center, and many will even say that it’s one of the nicest in the country.

During your visit make sure to visit the Orebro Castle, located on a picturesque islet in the city, wander around the city center, and head to the Svamp Water Tower to get incredible Panoramic views of the city.

I suggest staying in Orebro on the third night of this itinerary as it’s a really lovely city to have a break from large-city Swedish life and enjoy a slower pace. 

Where to Stay in Orebro

Livin Station Hotel – This small, 3-star hotel in Orebro is a great accommodation choice for those visiting Sweden on a mid-range budget . They have a range of modern and comfortable rooms on offer and a great location in order to explore all this lovely town has to offer.

Clarion Collection Hotel Borgen – If you’re looking for luxury in Orebro, then this hotel is an excellent choice. They have a range of plush rooms available, a fantastic location for exploring the city and a great restaurant on site (along with many other amenities).

Not quite what you’re looking for? Click here to browse more Orebro hotels!

Day 4 – Gothenburg

On the southwest coast of Sweden, you’ll find Gothenburg , Sweden’s second-largest city after Stockholm.

After enjoying a day in the city of Orebro, you’ll head about three hours away to Gothenburg on day 4. If you’re driving, consider making a detour to visit the charming town of Kalmar on the Baltic Sea and explore the historic center.

While Stockholm is easily the tourist center of Sweden, Gothenburg offers the best of Sweden without tourist crowds as well as tourist prices.

The city itself is full of Dutch-style canals (Gothenburg was mainly built by the Dutch), pure Scandinavian style, classic green boulevards, and a tremendously impressive food scene.

When in Gothenburg, I recommend checking out the 17th-century Domkyrkan (Gothenburg’s Cathedral), the hip and characteristic Haga neighborhood for lunch, and Slottsskogen, the city’s main park.

Gothenburg is full of a mix of sustainable and classically elegant architecture, and even just wandering around the city is a marvel in itself. If you’re looking to try a wide array of foods, head to the Saluhallen Food Hall to enjoy a tasty bite while marvelling at the architecture of the 1800s building. 

Where to Stay in Gothenburg

Hotel Royal – This hotel in the centre of Gothenburg is a great option for mid-range travelers. They have a number of great rooms on offer, a fantastic, central location and they also offer a wonderful breakfast each morning.

Hotel Pigalle – If you’re looking for a luxury escape in Gothenburg then you are sure to love this elegant hotel. There are a range of wonderful rooms to choose from, an excellent location for exploring the city and amenities like room service and more available for guests.

Slottskogens Hostel – Those visiting Gothenburg on a budget (or simply looking for a lively social atmosphere) will love this centrally-located hostel. They offer both dorms and private rooms and also have good common areas and self-catering facilities.

Not quite what you’re looking for? Click here to browse more Gothenburg hotels!

Day 5 – Southern Gothenburg Archipelago

The city of Gothenburg is in a unique location with 20 islands spanning Sweden’s western coast making up the Gothenburg Archipelago. The Gothenburg Archipelago consists of two parts; the northern archipelago, and the southern archipelago.

While both parts are worth the visit, the southern archipelago is better connected to the city and easier to access on a day trip.

Gothenburg’s Archipelago islands are one of the prime spots for Swedish local’s summer getaways and visiting one or two of the archipelago islands is the perfect way to experience what local life is like for Swedes spent by the sea, on the beach and under the sun.

The southern archipelago can easily be reached by Gothenburg’s public transport system in around 30 minutes and due to all of the archipelago islands being car-free, cars aren’t allowed on ferries so keep this in mind if you’re hiring a car during your trip.

Styrso Island is the main hub of the southern islands and is a great spot to head to during your day trip, you’ll find numerous places to swim as well as airy and pleasant cafes/restaurants throughout the island.

If you’re spending 5 days, today will conclude your Sweden travel itinerary. The best options are to continue onward by train if you’d like to see other destinations or make your way to Stockholm’s Arlanda Airport or Copenhagen’s Kastrup Airport for your return flight.

From Gothenburg, there are numerous direct train services to each city, and directly to Copenhagen Airport.

Day 6 – Malmo

For those continuing to enjoy Sweden in 7 days, days 6 and 7 of this itinerary will bring you to the city of Malmo. The city of Malmo dates back to the 13th century and is the third largest city in Sweden located about a 3-hour drive or train ride away from Gothenburg.

Malmo is located in a unique location, on the southern tip of Sweden and just 30 minutes away from Copenhagen, Denmark across the Oresund Strait. The city of Malmo is a unique mix of urban industrial architecture, classic medieval architecture, and sustainable futuristic architecture all creating the center of the city.

Make a point to spend time at the 15th-century Malmo castle (the oldest surviving Renaissance castle in Sweden), stroll down the Sodergatan and maybe even visit the most unique museum you’ll come across, the Disgusting Food Museum . 

Where to Stay in Malmo

Mayfair Hotel Tunneln – This small hotel is located within a stone’s throw from Malmo’s train station and is the perfect base for exploring the city. They have many comfortable rooms to choose from and other amenities including an on-site bar and restaurant for guests to enjoy.

The More Hotel Mazetti – If you’d like to have your own flat in Malmo, then this aparthotel is an excellent option. Centrally located, this combines the convenience of having your own apartment with all of the amenities of a hotel. There are a number of fully-furnished and stylish flats to choose from.

Not quite what you’re looking for? Click here to browse more Malmo hotels!

Day 7 – Lund

While Malmo is an engaging city to visit in its own right, the city itself is quite small, so this leaves you with the perfect day trip opportunity to the university city of Lund.

Lund is a charming, cobblestoned medieval town known for having one of the best universities in the world and is just a short 15-minute train ride from Malmo Central Station. The city center is quite small but large enough to make a day/half-day trip out of by stepping back in time through the city’s quaint and studious old town.

Lund has an incredibly relaxed atmosphere and this itself makes one of Sweden’s oldest cities a great getaway from city life in Malmo. The spectacular Romanesque Cathedral of Lund is one of the most sought-after attractions in all the Nordics , and religious or not, the cathedral is a truly peaceful splendor to walk through.

If you’re looking for a unique experience on your Lund day trip and last day in Sweden, I highly suggest heading to Kulturen, an outdoor open-air museum/experience with replicas from medieval times through the 20th century. 

If you’re trying to sort out the most convenient option for a return flight from Sweden, Malmo is located on train lines with direct connections to Copenhagen’s Kastrup Airport in just under half an hour. If it’s not feasible to return from Copenhagen, you’ll also find convenient routes to Stockholm Airport as well as Gothenburg Airport. 

Have More Time?

Perhaps you find yourself with more time beyond the 7 days of this Sweden travel itinerary. In that case, you’re in luck. Sweden is such a large country with plenty more interesting places and things to do, with varying unique options depending on the time of year.

If you’re a winter adventurer and are visiting Sweden in the winter, one of the best ways to enjoy Swedish winter is to head to the northern region of Swedish Lapland.

Witness the dancing, colorful aurora borealis in the arctic after a day of snowy activities and enjoy local Sami culture amongst locals and friendly animals. You can fly into the northern town of Kiruna and also opt to visit the incredible Abisko National Park.

If you’re visiting Sweden in the summer and would like to extend your trip with a unique location, the island of Gotland is a UNESCO Heritage Site located off the east coast of the Swedish mainland and the home of Pippi Longstocking.

Spend time in the city of Visby while wandering through its enchanting streets and corners of this fairytale Swedish island, a magical place without a hoard of tourists. 

You could also opt to spend a few more days in Stockholm and experience the sites and places close to the city.

There are plenty of reasons that Sweden is such a joyful destination that visitors long for and experience when they visit. The country itself is massive, offering a variety of adventures and experiences, the people are generous and kind, it’s one of the most forward-sustainable countries today and the towns bring you back to your childhood fairytale dreams.

After spending one week in Sweden, you’ll likely find yourself looking to come back soon to explore even deeper corners of this especially peaceful haven of a country.

Are you planning a trip to Sweden? Have any questions about this itinerary? Let us know in the comments!

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About Olivia Ellis

Olivia is a writer for The World Was Here First. Originally from Michigan, USA, she is currently living in Athens, Greece exploring Europe and filmmaking. When she’s not travelling or writing, Olivia can be found cooking delicious new recipes from around the world, reading, and spending time outdoors.

Love your passion for travel and detailed itineraries.

Thanks so much for this itinerary. We love all of it and will avoid Gothenburg as we will see it as part of our biking trip on the west coast a week later. Is the island of Oland worth visiting as well as Gotland.

Appreciate your input. Have you also done an itinerary for Denmark?

I’m happy that you found this helpful! You can find our Denmark itinerary here 🙂

Greatly helpful article for us who are planning a week long self-driving trip to Sweden in Sep. we will pretty much follow your itineraries, and try to see as many places as possible. We’ve been in Stockholm for a couple times but have not seen anywhere else in Sweden, so we’re excited about the trip!

Yes am planning a trip to Sweden sometime in December and will likely spend my Christmas over there. That will be my first time in Sweden so I would really want to have a swell time while am there.

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•   Grand Hôtel, Södra Blasieholmshamnen 8, Stockholm
•   +46 8 123 456 78
•   [email protected]

STOCKHOLM LUXURY TRAVEL FAIR

Saturday 25 january 2020, 12.00-16.00, 7a strandvägen, stockholm, sweden, welcome home if you are a foodie, a wine lover a traveller in pursuit of adventure & discovery simply love life’s understated luxuries you have come to the right place.

STOCKHOLM LUXURY TRAVEL FAIR, the only event in Stockholm where travellers get the chance to meet a carefully selected collection of representatives of exclusive luxury hotels, châteaux, spa retreats, boutique hotels, cruise lines, unique destinations, safaris and once in a lifetime travel experiences around the world.

Visitors to STOCKHOLM LUXURY TRAVEL FAIR will enjoy quality, choice and inspiration - whether looking for a relaxing spa retreat, barefoot luxury holiday, safari experience, gourmet- and golf week-end or a Cruise. STOCKHOLM LUXURY TRAVEL FAIR offers:

• A luxury travel fair at the elegant 7A Strandvägen in Stockholm - one of Sweden’s most magnificent venues    
• Inspiration and information from exhibitors who represent luxury hotels, cruises, safari, experiences and spa retreats
• Destination presentations 
• Special offers for fair visitors only
• Prize draws with exclusive prizes

Please visit our website, where you will find regular information and updates. Date Saturday 25 January 2020 Opening  Hours: 12.00 - 16.00 Location 7A Strandvägen Strandvägen 7 114 56 Stockholm, Sweden www.7a.se

Entrance to the Fair Strandvägen 7a Free entrance – registration required

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55 Trade Fairs in Sweden from May 2024

Exhibition calendar with 55 trade fairs from May 2024 in Sweden sorted by exhibition date. Most trade fairs in Sweden take place in Stockholm with 17 trade fairs. The 3 most common types of fairs in Sweden are Industry Trade Shows, Trade Fairs for Machine Construction and Trade Fairs for Material Handling

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Nordic Perspective

Traveling to Sweden: What To Expect (Costs, Data, Attractions)

Are you considering a visit to Sweden on your next Scandinavia trip? In this article, I will present a balanced view of how Sweden stacks up in travel categories such as accessibility, popularity, quality of life, travel costs, and attractions. For each category, I include reliable data points that will give you a good idea of what to expect if you visit the largest of the Nordic countries.

• Visitor Accessibility - How Easy Is It to Travel to and in Sweden?​

Visitor Popularity, Demand, Total Area, and Global Reputation

Quality of life index – how does sweden compare globally, quality of life surveys – what do actual expats and visitors think of sweden, reported cost of food, drinks and shopping – how expensive is it to travel to sweden, attractions & travel community – what does the travel community say about sweden, capital city rating – is stockholm a good travel destination.

I feel lucky to have been able to grow up in and travel around Sweden and the rest of the Nordics throughout my life. Whether it has been historical and educational trips with family or adventurous and explorational trips with friends, I have never run out of new places to discover and new things to do in my native Sweden.

But just because I love the country I grew up in doesn’t mean everyone would, so I was curious to find how Sweden is like for the average traveler .

To find out how Sweden stacks up travel-wise, and in an attempt to give you an unbiased and balanced view of how Sweden rates as a travel destination , I set out to collect all the relevant data points I could find from different reliable indexes and surveys where countries around the world are compared in ways that relate to traveling experience and satisfaction.

So let’s take a look at how Sweden rates as a travel destination for the average tourist, based on relevant data points and survey results:

You can click on each category for a deeper look into the data and the sources, or simply keep scrolling to look at how we arrived at these ratings, one by one.

Visitor Accessibility – How Easy Is It to Travel to and in Sweden?​

For this category, we’re trying to establish how convenient it is to travel to Sweden, and how easy it is to get around in the country when you’re visiting. If you’re visiting Sweden as part of a bigger trip we’ll look at distance in travel time from different European cities, and we’ll also try to gauge how the country’s infrastructure holds up compared to other countries in order to figure out if it’s easy to get around in Sweden.

Looking at how popular Sweden is for visitors, how long they stay, and how the country’s reputation ranks globally, we can get a good sense of how people in general rate Sweden. I’ve also chosen to include total area to get a sense of how much there is to explore in the country as a whole.

To get a sense of how Sweden ranks as a destination for expats and visitors, we’ve looked at a massive global index that ranks countries based on factors relating to quality of life.

We can definitely learn a lot from looking at the big data in the previous section, but I also wanted to include how actual visitors of the country rate Sweden in different areas related to quality of life, which can give a good idea of how it is to visit the country. A great way to find out how good a country is for travelers is to ask the people who have actually visited the country.

I looked at three independent surveys which asked expats and visitors what their experience in Sweden was:

We’ve touched on the cost of travel in Sweden already, but I wanted to give an idea of actual costs travelers may be interested in, as reported by visitors (and confirmed by myself).

Other important factors for travelers to consider before deciding on their travel plans are how many attractions there are, how excited other travelers seem to be about the country, how attractive the country’s natural assets are, and what the country’s main attraction categories are:

Finally, you get a pretty good sense of a country by looking at its capital city and how it stacks up against other capital cities, specifically when it comes to factors that are relevant for travelers.

Data sources: 1 ,  2 ,  3 ,  4 ,  5 ,  6 ,  7 ,  8 ,  9 ,  10 ,  11 ,  12 ,  13 ,  14 ,  15 ,  16 ,  17 , 18

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By Karl Andersson

As a native Swede with a Finnish mother, Karl identifies as both Nordic and Scandinavian. He left Sweden at 19 to explore the world, and stayed abroad for almost 8 years—during which he backpacked, worked every job there was, earned a degree from UC Berkeley, and met the future mother of his children. He ultimately returned to his native Malmö with his love, where they now have 3 Swedish-American boys eager to explore the world.

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•   Grand Hôtel, Södra Blasieholmshamnen 8, Stockholm
•   +46 8 123 456 78
•   [email protected]

STOCKHOLM LUXURY TRAVEL FAIR

Saturday 25 january 2020, 12.00-16.00, 7a strandvägen, stockholm, sweden.

FREE ENTRANCE – REGISTRATION REQUIRED

EXHIBITORS 2020

EXHIBITOR LIST 2020

STOCKHOLM LUXURY TRAVEL FAIR The only event in Stockholm where travellers meets a carefully selected collection of  exclusive luxury hotels, spa retreats, boutique hotels, châteaux, cruise lines unique destinations  and once in a lifetime travel experiences around the world

Destination presentations 13.00  ponant cruises 14.00  sanremo, italy 15.00  relais & châteaux, prize draws with exclusive prizes  2 nights for 2 persons incl. breakfast at byblos art hotel villa amistà, italy  1 night for 2 persons incl. breakfast & dinner at baumaniere les baux de provence, france  2 nights for 2 persons incl. breakfast at badrutt´s palace st. moritz, switzerland .

SWEDISH GOLF TRAVEL FAIR

The grand northern golf stream.

The Swedish Golf Travel Fair 25 & 26 of August 2022 in Stockholm

The Swedish Golf Travel Fair will be an excellent opportunity for you as an international golf resort/destination to develop your relations and bonds with the Swedish golf travel industry. Sweden belongs to the top three countries in Europe in golf travelling abroad, together with Germany and England. Sweden (2020) has more than a half a million (555.334) registered golfers in membership and it is estimated that the number of golf practitioners in all is about 1.000.000. The Swedish Golf Travel Fair interacts over 2 days and in 2 ways to maximize your business value. We will provide you with relevant contacts and establish new relations: 1st day is based on pre-booked meetings, a workshop with travel agencies, club managers, golf pros and media. The fair will be held at the Royal Armoury in the Royal Palace, a historic and significant building located in the heart of Stockholm.

The Grand Open

2nd day you will have the opportunity to participate in the Grand Open. One of Sweden´s most exclusive corporate golf tournaments that focus on business leaders and will this year celebrate it´s 20th anniversary. All exhibitors who would like to play golf will be placed in an interesting four-ball with at least one golf tour organizer or golf pro. For those of you who do not play golf, we have arranged for you to meet all the participants by being present in one of our marquee tents at one of the Tees reserved for the Swedish Golf Travel Fair. The Grand Open will be a great way to meet many business executives who plays golf and which often results in direct business.

Grand Open Title Sponsors

Including in package:

• Representation disc/table with logo at exhibition in the Royal Palace
• 10 pre-booked meetings with top agents from Swedish market
• Lunch for 1 person at selected restaurant in Old Town
• Dinner for 1 person at selected restaurant
• Transfer to Golf Club
• 1 “attending place” in The Grand Open Golf competition
• Ability to interact with 120 high end consumers
• Logo in backdrop at sponsored tee for The Swedish Golf Travel Fair
• 1 place at the Grand Open evening banquet and prize ceremony

Kastanj Collection and Grand Open are two partners that strongly believe we need a professional B2B golf travel fair in Sweden. From the Nordic countries and especially from Sweden there is a huge stream of golfers traveling abroad every year. We have noticed and heard that there is need for a professional fair that provides relevant connections with personal meetings. With this in mind, we have decided to team up and create the best tailor made high end golf travel fair in Sweden with quality and "less is more" as a key word. This means a selected group of Golf Resorts / Hotels / Destinations / Travel agents / Golf pros will be invited to participate. We want to offer exhibitors and travel agents / golf pros the best possible conditions to do concrete business. With our shared knowledge, contacts and many years of experience in the travel industry and entertainment business, we feel confident that we will invite the right supplier and high quality agents.

Sebastian Medlock

In 1998 he started Stockholm’s Golf Magazine and has now 22 years’ experience working within the golf segment. Sebastian has a significant network around the world within the area of golf travel and in year 2003 he started the Grand Open golf tournament. The Grand Open host 144 business leaders and is considered to be one of the most exclusive private corporate golf events in the Nordic Countries. Sebastian has also been involved in sales for Nordea Masters Village 2014 and he also organized the after golf venue on Lilla Torg. He has a long track record in organizing roadshow and events for airlines and tourist boards. 

Jeanette Bolin

With 26 years of passion for the travel business, in a lot of different positions like, Sales Manager, Product Manager, Business Developer, Senior Key Account Manager to CEO.  Jeanette Bolin has built a strong network, both globally and within the Nordic Market.  Responsible for accounts like Dubai Tourism DTCM, Anantara Hotels & Resorts, Six Senses and Constance Hotels to name a few.  Project responsible for developing Qatar toward the Nordic Market, Stop over package Dubai, Marketing project for Seychelles Tourism, Dubai tourism, Morocco, India, Sri Lanka and Mauritius. 

Johan Berndtsson

With more than 25 years of experience in consumer commerce as a Senior Leader,   Johan has worked with premium brands such as Gillette, Warner Bros and PlayStation – always with the consumer in focus. He have consistently built high performance sales and marketing teams throughout his career – driven by his passion for people and performance. Able to demonstrate an impressive record of delivering growth in sales, profit and market share. 

For more information 

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Swede dreams are made of this: wild swimming and forest walks in West Sweden

Dissolving into nature is possible in West Sweden, where a new holiday concept offers low-impact stays that don’t compromise on Scandi style

A s I slip off the jetty into the chilly water of Lagmanshagasjön, the world loses all distinction. Low mist blurs everything; I can’t see where the lake ends and the sky begins. It is like breaststroking into a silvery infinity. I haven’t bothered with swimwear. Between the tannin-dark water and early morning brume, I can barely see myself, let alone be seen. And dissolving into nature feels delicious: wearing nothing and seeing nothing, I am feeling everything.

I eventually climb out (flashing an unsuspecting heron), dress quickly and walk back to my “room” – a dazzling cabin made of glass hidden among mossy mounds, blueberry bushes and pine trees. Before long, Katarina arrives with a basket of home-baked sourdough and local cheese. She leaves, and I eat in a silence so loud it seems to vibrate.

That’s partly because I’m well off the tourist trail in Västergötland (West Gotland). Though that may change with places to stay as lovely as this. I’m at Erikson Cottage , a fourth-generation family farm two hours east of Gothenburg . It is a perfect marriage of Swedish taste and sustainability, with three greenhouse-like cabins scattered around the grounds. It’s run by sisters Elisabeth and Katarina, and everything is just so: from the lovely linen to the hygge-ness of Elisabeth’s bakery-cafe – all fresh flowers, candlelight and coffee in handmade mugs.

But there’s substance to the style. The glasshouses are off-grid, and if lifted away would leave no trace. The site has solar panels and its own well. Food is mostly from local suppliers, the bread made with heritage grains. There’s an EV charging point and two nearby train stations from which guests can be picked up.

Activities on offer at the farm are low-impact, too. Guests can swim (naked or otherwise), kayak and paddleboard out on the lake, walk in the forest and learn to make pizza.

“But 90% of guests do nothing,” says Elisabeth. “They read, lie in bed, read some more. They enjoy slowing down.”

Which is, increasingly, what West Sweden is all about.

In 2021 West Sweden launched Stepping Up Sustainability, a tourism programme looking to minimise the industry’s environmental footprint. But it’s more than a nice green manifesto: West Sweden has put its morals where its money was. The tourist board has ceased marketing to North America and Asia, instead focusing on domestic and European travellers who don’t have to fly from far away. Or even fly at all (I travelled by train).

Then, last year, the region launched “climate smart holidays”, a tourism industry initiative working with a handful of low-carbon accommodation providers to create experience-rich itinerary ideas for exploring western Sweden. The places to stay are between 0.2kg and 1.5kg CO2-equivalent per person per night; the average Swedish hotel creates 6.8kg. (Erikson Cottage scores 0.3kg.) Which is all great, but could be boringly worthy if they weren’t also exceptional places.

I drive to Erikson Cottage in an electric car as part of a tour of several of West Sweden’s climate-smart spots. After a few days of green-chic forest living, I head north, into the land between two huge lakes, Vättern and Vänern, for something different.

Lugnåsberget Ekohotell is a guesthouse converted from a 19th-century farm on one of West Gothland’s hills. Indeed, I barely realise it is on a hill at all until Pia Åkesson, co-owner of the Ekohotell, takes me into its bowels.

The bedrock below the hotel – 1.5bn-year-old gneiss – is especially suitable for making millstones, which people have been doing here since the 12th century. I walk the Stonecutter’s Trail and find the scars of old quarries (about 600 were dug here) and millstones scattered like loose change.

Then Pia leads me into Minnesfjället, one of the area’s mines, now a small museum. She sweeps her torch across the floor: smooth round holes, like cookies cut from pastry, show where men had hacked out the stones using simple picks. Next, she raises her light to the ceiling: “Here you have the first life on Earth – animals that lived 540m years ago.”

We are essentially looking up at an ancient sea floor, left rippled by waves and flecked with fossils of brachiopods and trilobites. “The miners called them planets, moons and stars,” says Pia. They didn’t know, or care, how rare and extraordinary they were. They were too busy trying to extract a livelihood.

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This is what Pia and her partner Jesper Persson are doing. “There’s no tradition of B&Bs here,” Jesper says, back at the Ekohotell, over homemade cinnamon buns. “But we long dreamed of having a hostel, and we wanted to show people there are different ways of living.”

For this couple, sustainability isn’t a fad – it’s fundamental. Their solar panels generate more energy than the Ekohotell uses, and produce for the kitchen comes from the couple’s own smallholding or local farms. I plug my car into the on-site charger, but there’s a train station a few miles away, on the scenic Kinnekulle Line. Best of all, guests who stay here, exploring the surrounding biosphere reserve , are pumping money into this little-visited region.

My next stop is in Dalsland, a province between the west bank of Vänern lake and the Norwegian border. It is awash with lakes but has few people. Swedish Country Living , a stylish group of “hermitages” and holiday cottages, looks fresh from a photoshoot, which, as owners Marie and David Naraine previously worked in fashion, is perhaps no surprise. My cabin, the Slate House Hermitage, looks plucked from a fairytale: a little gingerbread home with smoke twirling from the chimney.

But it isn’t just good-looking. It was handmade using wood felled on site, recycled slate tiles and salvaged antique doors and windows, and insulated with wool from the Naraines’ sheep. The shower block runs on a circular system that takes water from the lake, purifies it after use, then pumps it back into the lake. Waste from the toilet becomes compost for the permaculture garden or feed for the apple trees.

David also used to be a chef, and his food – the lamb he rears, goodies from the veg patch – is delicious. There are pilgrim trails and nature reserves on the doorstep. And guests are free to use the lake as they choose.

One day I borrow a canoe. These waterways are sleepy now, the domain of ducks and reeds. So it’s hard to fathom that this was once a trade highway, part of the Dalsland Canal system, linking Lake Vänern with the North Sea. There are no other vessels in sight as I paddle over to uninhabited Björkon island, hauling ashore at the remains of an 18th-century shipyard.

I have the place to myself and spend a while exploring the ruins amid the toadflax and wild strawberries. I clamber through the overgrown dry dock where, a sign reveals, the 28-metre schooner Clara was constructed in 1867. And I sit on a stone slab – part of the old forge, maybe? – trying to imagine the hubbub when Clara set sail for the Black Sea.

Eventually I paddle back. I can see smoke coming from Swedish Country Living’s outdoor spa, the hot tub – hidden discreetly behind the reeds – being fired up for my return. But I am in no rush. I’ve slowed down to West Sweden speed.

The trip was provided by the West Sweden tourist board and Sustainable Journeys . Eri kson Cottage ’s 48-hour package is £ 563 (7,500 krona) for two , including breakfasts and dinner s. Doubles at Lugnåsberget Ekohotell from £1 19 for two nights. A two-night package at Swedish Country Living is £79 6 for two, full board . Sustainable Journeys offers a 14- day Low Carbon Grand Tour of West Sweden , staying at five climate-smart places and including EV hire , from around £1,92 0 pp. The author travelled from London to Gothenburg by train via Brussels, Cologne, Hamburg and Copenhagen; the journey time (with an overnight stay) is from 32 hour s

• Sweden holidays
• Health and fitness holidays
• Green travel
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• Canoeing and kayaking holidays

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Everything you need to know about getting around in Sweden

Nov 25, 2021 • 5 min read

Cyclists riding along a rural road on the island of Ven © Oliver Foerstner / Shutterstock

The fifth-largest country in Europe, Sweden stretches nearly 977 miles (1,572km) from north to south. Fortunately, the public transportation system is excellent, with a mix of trains, long-distance buses and ferries to help you explore.

In more remote regions, options are fewer, but you can still travel between cities and towns without a car, and even get to many national parks and other wilderness areas by public transportation. If you prefer to drive, you’ll find a well-maintained network of highways and secondary roads criss-crossing the country. Here’s a guide to what you need to know about getting around Sweden.

Catching trains in Sweden is easy

Sweden’s extensive train network spans the length and breadth of the country, with approximately 1,500 departures from more than 400 stations nationwide. The state-owned railway company, SJ, operates trains throughout much of the country and serves as a vendor for most regional rail companies, so you can book just about all your tickets on a single website . Most long-distance trains have a bistro car , and you can even pre-order meals if you purchase your train ticket at least 24 hours in advance. For overnight trains, you can book a seat or a bed in a private or shared sleeping compartment . 

The easiest ways to purchase tickets are online or through the SJ mobile app, after which you can either print them out, download a PDF to your mobile device, or pick them up at an SJ ticket machine. If none of these options work for you, you can also pick them up for a fee at an SJ service center or at a Pressbyrån or 7 Eleven store. Travelers who are under the age of 26, students or senior citizens are eligible to purchase last-minute tickets at reduced rates. 

Long-distance buses are cheaper

Long-distance coach service between cities in Sweden is generally slower than traveling by train, but it’s also usually significantly cheaper. Unlike long-distance train travel, there’s no centralized operator, so you may have to shop around. Flixbus and Vy are the two main companies serving destinations throughout Sweden, but regional bus networks such as Västtrafik , Skånetrafiken and Länstrafiken Norrbotten also cover quite large areas, connecting cities, towns and rural areas.

Planes fly to airports in all corners of Sweden

Trains will generally get you where you need to go in Sweden efficiently and more comfortably than flying, especially if you factor in wait times at the airport and travel to get there, but if you’re short on time, flying may make sense for longer distances. SAS and BRA are the major carriers for domestic flights within Sweden, serving airports in all corners of the country. SAS is based at Arlanda International Airport north of Stockholm , while BRA uses the smaller Bromma Airport in the city as its hub. Air Leap is a smaller carrier that flies between Bromma and Visby on the island of Gotland , and from Arlanda to Halmstad and Örnsköldsvik.

Enjoy the freedom of car travel in Sweden

Although you can easily get around much of Sweden without a car, driving does offer flexibility and the ability to stop and explore whenever the urge grabs you. If you decide to drive, you’ll find major car rental companies at the airports and at least a few different options in most cities. The cost of a rental starts at around SEK 750 (US$85) per day or SEK 1,300 (US$147) per week for a small car with unlimited mileage. A collision damage waiver and theft protection are included, but if you want to eliminate the deductible you’ll need to get supplementary insurance, which can run in the vicinity of 200 SEK (US$23) per day. Gasoline is also pricey in Sweden, especially compared to countries like the United States.

Additional rental fees may apply for drivers under the age of 25 or over age 70. If you’re renting at airports or certain other locations in and near Stockholm or Göteborg, be aware that some companies charge a flat daily fee to cover city congestion fees, while others add the actual charges you’ve accumulated onto your final bill. Wherever you drive, keep an eye out for signs warning of speed cameras ahead. They’re not always on, but if you blow through one too fast, you might get a nasty surprise later on.

Ferries are part of the Sweden travel experience

A long, indented coastline and thousands of islands make ferries an essential part of getting around Sweden. Passenger ferries connect communities in the various archipelagos with the mainland and with each other. Waxholmsbolaget operates to destinations around the Stockholm archipelago, while Västtrafik links communities along the west coast.

Huge, cruise ship-style ferries with car decks connect the large island of Gotland with the mainland ports of Oskarshamn and Nynäshamn. All along the coast and in the larger lakes, smaller ferries connect roads on various islands to the mainland. Most road ferries are free of charge; exceptions are the ferry from Gränna to Visingsö in Lake Vättern and the ferry between Slagsta/Fittja and Ekerö in Lake Mälaren, for which tickets must be purchased before driving aboard.

Public transportation in cities

Swedish cities typically have excellent bus networks that extend well into the suburbs or surrounding countryside. In Stockholm County, buses, subways, commuter trains, streetcars and city-center passenger ferries operate seamlessly under a unified ticket system . Additional passenger ferries connect downtown with communities in the archipelago. 

In Göteborg, streetcars and buses wind through the city’s neighborhoods, part of a larger network that extends throughout Västra Götaland County and also includes commuter trains and passenger ferries. In the far south, Skånetrafiken serves Sweden’s third-largest city, Malmö, and the rest of Skåne County.

Sweden is made for bicycle travel

With beautiful rural roads, plentiful urban bike paths and numerous organized long-distance cycling routes, Sweden is made for exploration on two wheels. Rent a bike for a day to explore a city and its environs, or set off on a longer journey to see more of the country at a relaxed pace. RentBike is one option for single- and multi-day bike rentals in southern Sweden and beyond.

You might also like:  Sweden's most stunning national parks: from Lapland to lowlands Escape to Skåne for food foraging and outdoor recreation Do I need a visa to visit Sweden?

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