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Introduction to Namibia Tourism Board (NTB)

By The Namibian

28 March 2017

The Namibia Tourism Board (NTB) is a statutory body established through an Act of Parliament, Act No. 21 of 2000. The NTB mandates are to market and promote tourism by encouraging people to travel to and within Namibia and promote the development of the tourism industry and environmentally sustainable tourism by actively supporting the long-term conservation, maintenance and development of the natural resource base in Namibia.

The NTB is also responsible for the following duties: Regulating the tourism industry in Namibia by putting measures in place to ensure that services rendered and facilities provided to tourists comply with the prescribed standards and promoting adequate training of people engaged or to be engaged in the tourism industry.

Tourism and hospitality is often misunderstood by many people in Namibia and not only by pupils in schools.

As a result of this misunderstanding, many people associate tourism and hospitality with some economic class and do not consider themselves to be part of tourism and hospitality even when they participate or undertake activities in the sector. It is therefore crucial that, right from the beginning we define tourism and hospitality.

Furthermore, “tourism is a collection of activities, services and industries which deliver a travel experience comprising of transportation, accommodation, eating and drinking establishments, retail shops, entertainment businesses and other hospitality services provided for individuals or groups travelling away from home”.?

The second concept that is often misunderstood is ‘hospitality’.

Many people assume this concept refers to ‘hospitals’. It is therefore not surprising to meet a pupil who would say he/she wants to study hospitality in order to be able to work in the hospital or clinic.

Hospitality in tourism refers to the “act/gesture of providing customer service to travelers or strangers in an accommodation establishment, such as a hotel or in a restaurant”. The overall goal of a hospitality professional is to ensure that guests and customers have pleasurable experiences away from home.

Tourism can be domestic or international. Domestic tourism is when citizens of a country visit attractions within their own country, eg a Namibian family visiting Etosha National Park.

International tourism, on the other hand, is when citizens of a country visit attractions in another country, eg a German family visiting tourism attractions in Namibia.

When tourists travel, they need various services such as services of a travel agency, tour operator, car rental, tour guiding, etc. referred to as tourism services. When at a destination, tourists need services such as accommodation, laundry, and meals, etc. which are part of the hospitality services.

Next time we will look at tourism and hospitality in Namibia and its relevance to our economy.

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Namibia Tourism Board Logo

About Namibia Tourism Board Logo

The Namibia Tourism Board logo is a travel logo made up of around 5 different colors.

The Namibia Tourism Board logo contains a number of different shapes, including 7 squares, 20 stars and 41 circles.

The Namibia Tourism Board logo is made up of a bunch of different colors. These colors include maroon, teal, red, yellow and green. Beyond those 5 basic colors there are also 5 more specific colors found, these include brownish red, emerald, tomato, yellowish orange and evergreen.

The Namibia Tourism Board logo is a Travel, Namibia, Tourism and Board logo.

You can read more about Namibia Tourism Board on their website .

Basic Colors

We've taken a look at the image and pulled out some colors that are common across lots of logos. The colors below aren't the exact colors found in the image, but approximations to common colors.

Advanced Colors

We've extracted the below 'advanced colors' from the logo. These should be much closer to the actual colors found in the logo. Our extractor tries to only take the main colors of the image and tries to ignore shading on anti-aliasing or shadows. This generally leads to better results, but in some circumstances you might find a few unusual colors being pulled from the logo.

The below are the hex colors that are found in the logo. You can assume that these are the actual colors used in the logo. Our color extraction tool that takes the colors from the logo tries to ignore anti-aliasing and shadows, so you may sometimes find a slightly odd result, but this is rare. These colors should be very similar to the Advanced Colors, but you'll notice subtle differences. If you're interested in the exact color then use the hex, but if you're trying to describe the logo then use the Advanced Color or the Basic Color above.

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The mission of the Ministry of Environment, Forestry and Tourism is to promote biodiversity conservation in the Namibian environment through the sustainable utilization of natural resources and tourism development for the maximum social and economic benefit of its citizens.

To be a leader in the conservation and tourism development through innovation and partnership.

The mandate of the Ministry is therefore derived from the Constitutional provision.

Chapter 11: Principles of State Policy

Article 95: Promotion of the Welfare of the People

The state shall actively promote and maintain the welfare of the people by adopting, inter alia, polices aimed at the following:

“Maintenance of ecosystems, essential ecological processes and biological diversity of Namibia and utilization of living natural resources on a sustainable basis for the benefit of all Namibians, both present and future; in particular, the Government shall provide measures against the dumping or recycling of foreign nuclear and toxic waste on Namibian territory”.

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Project Description

Namibia tourism board.

The Namibia Tourism Board was established through an Act of the Namibian Parliament as a statutory body responsible for establishing the mechanisms for convergent thinking and synergy between both the private and public sectors in implementing the national policy on tourism.

NTB MISSION STATEMENT:  To sustainably market and develop tourism to and within Namibia by adding value to our stakeholders and, yielding enhanced quality of life for our people.

NTB VISION :  “Namibia renowned as the most sought-after tourism destination in Africa.”

CORE VALUES:  

The NTB defined five core values and created the acronym [ICARE] for ease of reflection:

I – INTEGRITY:   We shall always uphold high ethical and moral principles.

C – CARING:   We care about ourselves, our team members, our customers, our natural environment and the well-being of the NTB and our beloved Country.

A – ACCOUNTABILITY:   We believe that our actions have a lasting impact on our Nation. Therefore, we accept the responsibilities that come with the positions that we hold and shall account for all our actions.

R – RELIABILITY:   We work as synergistic teams and therefore we shall always work towards the well-being of the NTB and deliver on our performance promises.

E – EXCELLENCE:   We believe that we are the masters of our destiny and therefore we shall always pursue everything that we do with a spirit of innovation and in perfecting our craft.

THE BOARD WAS ESTABLISHED ON 2 APRIL 2001 WITH THE FOLLOWING MANDATE:

• Promote Namibia’s tourism industry internationally and locally.
• Ensure that services rendered and facilities provided to tourists com-ply with the prescribed standards.
• Register and grade accommodation establishments and other tourism related businesses.
• Promote the training of persons engaged in the tourism industry
• Promote the development of environmentally sustainable tourism by actively supporting the long-term conservation, maintenance and development of the natural resources base of Namibia.
• Provide advice and guidance to persons engaged in the tourism industry.

CORE VALUES OF THE DESTINATION BRAND

NTB research has identified four Namibian brand values that underpin our visitors’ experience of Namibia. These reflect the essence of Namibia and set us apart from our competitors. By evoking the feelings that lie behind these brand values, we can remind previous visitors of our appeal and excite potential new visitors about coming to Namibia. It’s a combination of these values that evoke the unique perception of Namibia. By applying them regularly and consistently, we increase Namibia’s chances of being seen as unique and memorable:

• Rugged – Namibia has an elemental, pristine landscape that is unlike anywhere else.
• Natural – The landscape and animals are Namibia’s defining natural assets.
• Soulful – Namibia touches your soul; you feel humbled and awe- inspired by the vast space and tranquillity.
• Liberating – You feel free. You can explore the country on your own terms.

Head Office Cnr. Sam Nujoma Drive & Haddy Street

Private Bag 13244, Windhoek, 10001

Namibia Tel +264 (0) 61 290 6000

Fax + 264 (0) 61 303 759

Namibia Tourism Board Office: Europe

Schillerstr. 42 – 44 60301, Frankfurt am Main, Germany

Tel + 49 (0) 69 133 7360

info@namibia-tourism.com

www.namibia-tourism.com

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Welcome to the

The platform for responsible travel in namibia, tourism supporting conservation trust.

TOSCO links tourism to positive outcomes for nature through supporting community conservation

Promoting responsible travel the namibian way.

Linking tourism and conservation through

TOSCO (Tourism Supporting Conservation Trust) is the leading organisation in promoting responsible travel in Namibia, by bringing tourism into harmony with nature.

Tourism is one of the fastest-growing industries worldwide and in Namibia. With its wide-open landscapes, free-roaming wildlife and authentic traditional cultures, Namibia will continue to be an inspiration for travellers from all around the world. For tourism to be sustainable, it needs to support the conservation efforts that secure the natural resources that the industry depends on.

TOSCO is an NGO that offers tourism businesses a platform to link travel to positive conservation outcomes, by supporting the communities that look after it. Rural communities have been central to Namibia’s conservation success story, and so the relationship between tourism and nature can only be strengthened and deepened when travel contributes to poverty alleviation and rural economic development. This way, communities can benefit from maintaining a healthy environment.

This is how TOSCO assists tourism businesses in being the responsible agents that travellers are looking for.

Travel responsibly, the Namibian way!

Our vision is for tourism and nature to flourish in harmony. Tourism members go up as natural ecosystems grow more diverse and spectacular, whilst benefiting local communities for the natural resources that they conserve, in a self-sustainable and infinite way.

We promote responsible travel by linking tourism and conservation within three key themes:

TOSCO in numbers

Join the responsible travel movement.

By becoming a TOSCO member you join a growing movement of responsible tourism businesses that together want to ensure a sustainable future for travel in Namibia.

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TOSCO celebrates 10 year anniversary

In 2012, tour guide Félix Vallat had a dream. He wanted to strengthen the relationship between the tourism industry, in which he worked, and conservationists and communities who needed more…

TOSCO & NDP working hand in hand

The Namibian Dolphin Project (NDP), A non-profit, research and conservation organization run by several independent scientists and educators, has been working in Walvis Bay and Lüderitz since 2008. Their primary…

Creating awareness to the Namibian youngest audience with cartoons – poaching

TOSCO and PAKO teamed up to make learning fun while explaining the importance of conservation and looking after Namibia's natural resources and wildlife through cartoons.

"TOSCO is a committed organization that uses tourism as a vehicle to support community-based wildlife conservation initiatives in northwestern Namibia. TOSCO played an instrumental role in assisting the Ministry of Environment, Forestry and Tourism with human-wildlife conflict, particularly the conflict between the arid-adapted lions and the local farmers in Kunene Region. TOSCO's support and involvement have led to reduced human-lion conflict incidences and have further improved the capacity of the local communities to respond to human-lion conflict incidences. Kenneth Heinrich /Uise

“In my capacity as the Director of the Namibia Association for CBNRM Support Organizations (NACSO) and having a long working relation with TOSCO, I can gladly attest to their significant contribution in promoting responsible tourism and being a link between community conservation and the tourism industry, especially in north western Namibia. By acquiring broader support in terms of funding, it will enable their activities, as an institution, to further contribute to the broader CBNRM goals.” Maxi Louis

“TOSCO identifies conservation priority needs on the ground and provides timely and well-directed assistance. In this way, the tourism sector is able to achieve high-impact conservation linked to community development. (...) Their potential to continue to grow and expand their work once the impacts of COVID have passed is significant. Your assistance in helping them get through the next year is important and would be greatly appreciated by both the tourism and conservation sectors." Dr. Christopher J. Brown

"I came to learn about TOSCO by watching what they do, they speak less and do more. They have been critical in providing exceptional support to a variety of projects in the northwest. As a new upcoming support agency, their footprint in terms of support and the impact of their assistance is visible in the northwest. My feeling is that they will get their hands dirty with the massive task that they have recently embarked on in close collaboration with IRDNC and MEFT that of minimizing elephant related damages to community properties such as gardens and water points."   John Kenena Kasaona

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My immense love for the natural world made me want to devote my life to conservation from an early age. My MSc in Tourism, Society, and Environment in the Netherlands grew my passion for the role sustainable tourism can take in conservation. As an avid traveler, I understand why exploring the unknown can be so enriching for many of us and I hope future generations can still enjoy traveling. I am originally from the Netherlands, and arrived in Namibia in 2016. It appeared the ultimate country to learn what successful conservation is about.

I could not have found a better organisation than TOSCO to involve tourism in the conservation equation. I joined TOSCO in 2019, initially coordinating the Desert Lion Program, and then became manager in 2020. Apart from that, I am involved in the Wildlife Credits program on behalf of TOSCO, partnering with WWF Namibia and CCFN. Through TOSCO and working with rural communities and other conservation partners, I really got to understand what successful conservation is about. I am very excited to grow TOSCO further with the team, broadening the connection between tourism and conservation by getting more of the tourism industry to join our movement, and deepening this connection by making conservation an integral part of tourism and the travel experience. I believe TOSCO with its team and programs can make a real difference!

I could not have found a better organisation than TOSCO to involve tourism in the conservation equation. I joined TOSCO in 2019, initially coordinating the Desert Lion Program, and then became manager in 2020. Apart from that, I am involved in the Wildlife Credits program on behalf of TOSCO, partnering with WWF Namibia and CCFN. Through TOSCO and working with rural communities and other conservation partners, I really got to understand what successful conservation is about.

I am very excited to grow TOSCO further with the team, broadening the connection between tourism and conservation by getting more of the tourism industry to join our movement, and deepening this connection by making conservation an integral part of tourism and the travel experience. I believe TOSCO with its team and programs can make a real difference!

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A dedicated team will reply to your requests in less than 48 hours and give you regular updates on progress.

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Hospitality

Peaceful and safe country with a friendly population.

V ariety of plains, mountains, coasts, savannah and spectacular deserts with many natural marvels (Namib's desert, Fish River Canyon ...).

300 + sunny days a year and no pollution offers many amazing and unforgettable sunsets and starry nights.

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UNESCO approved site with ancient rock engravings and many traditional tribes including the well-known San and Himba. ​ Traveler  friendly

With a great selection of charming lodges, friendly service, delicious food and excellent roads, Namibia is a country many want to return to.

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What we offer, expert tour designers create "tailor made" itineraries  according to your desire, budget and time. we also offer different "guaranteed departures", with a minimum of 2 and maximum of 7 travelers with a window seat guaranteed.  a perfectly balanced holiday that includes all you need will make your experience unforgettable., fly-in safaris, self-drive tours, guided tours, group & incentive tours, customized vehicles, safe - comfortable - spacious - perfect for safaris.

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We strive to contribute and enhance not only our environment, but also the lives of the people in our beautiful country. .

" We make a living by what we get, but we make a life by what we give "

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Let us know what we can do for you.

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Rennies BCD Travel Namibia

Rennies BCD Travel Namibia is a travel service provider with a long and prestigious history of more than 60 years of experience specializing in a range of high quality travel services with a proven track record of stability, experience and delivering on schedule. Our philosophy is to focus on offering the experience of a lifetime that delivers real value for our clients.

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