halal travel is now gaining popularity

Halal travel is spiking in popularity, and the tourism industry is listening

This article was published more than 1 year ago. Some information may no longer be current.

New York's tourism board has launched its 'Halal Guide to New York'. Narisa Ladak/Handout

In May, New York City’s tourism board, NYCgo, launched its “Halal Travel Guide” to New York. It highlights major sights in each of the city’s five boroughs as well as halal dining options, Muslim-friendly hotels and places for prayer, along with recommendations from locals who are part of the city’s Islamic community.

It’s not the first cultural-specific guide NYCgo has issued – the board has content for those specifically interested in the Asian, Black and Latino takes on the city – but the halal guide is the first of its kind published by a U.S. tourism organization. (A spokesperson for Destination Canada, our national tourism organization, said she doesn’t know of any Canadian organizations that have a similar guide.)

CrescentRating, a research and consultant firm for halal travel, worked with NYCgo to compile the guide. “They reached out to us and said, ‘Look, we’re interested in this market,’ ” says Fazal Bahardeen, founder and CEO of Singapore-based CrescentRating. Discussions started simply as advice on how to raise awareness of New York as a destination within this community before culminating in the creation of the guide. The Arabic version will be released this month, he adds.

According to CrescentRating, the Muslim traveller market is a valuable one. By 2028, it’s expected Muslims will spend US$225-billion on travel, led in large part by Gen Zs, millennials and women – the latter making up 45 per cent of Muslim travellers. In other words, this is a tourist the travel industry should be interested in courting.

Zaakirah Karbary is one of them. The 25-year-old, who lives in Mississauga, typically travels once a month. A practising Muslim, she describes herself as a “very spontaneous traveller” – she had just returned from Switzerland a few hours before speaking with The Globe – who opts for destinations that have outdoor options, like hiking or a boat tour. She has a food and travel blog, ieattravelwrite.com , and has published a children’s activity book, Passport to Adventure , to inspire kids to explore the world.

Karbary wears a hijab and has found it to be a way to connect with others, especially with locals, and particularly in destinations that aren’t predominantly Muslim. During a trip to Tahiti with her mother earlier this year, she says she knew she would likely be the only female traveller wearing a scarf. “But I didn’t mind that,” she says. “Surprisingly, on one of the islands we met other Muslims who live there. They were shocked to find a hijabi there.” And on her first cruise, Karbary bonded with crew members from Indonesia who were happy to see a Muslim traveller on board. That pride “is one of the things I try to portray by going to certain destinations,” she says.

After getting requests from some of her readers to travel with her, Karbary is starting to plan group trips for female Muslim travellers, which she’ll host next year.

A 2019 report on Muslim women travellers by Mastercard and CrescentRating showed that the vast majority of the time (71 per cent) women are going on holiday, they’re doing it with family, while roughly a third of trips are taken as part of an all-female group, solo or in a mixed-gender group (29, 28 and 22 per cent respectively). And 90 per cent of them are travelling for leisure, rather than business or other reasons.

But Rafat Ali, founder and CEO of Skift, the travel industry’s leading news source, says that even many Muslim countries don’t have these tourists on their radars. “It is amazing how many Muslim countries don’t think about attracting Muslim family travellers, because the perception of attracting white, Western travellers has more prestige for them, which is a pity,” he says. “Just look at all the MENA [Middle East and North Africa] region countries rushing to open up to tourism, look at their emphasis and marketing. It is obvious what they are hoping versus what is the real long-term market.” On Sept. 2, for instance, Skift published a story indicating that Morocco was likely to be the next popular destination for remote workers.

Part of the problem may be the way travel journalism – a key means of getting a destination in front of potential tourists – is executed. In August, Ali tweeted about a travel story in The Guardian about Albania: “Not a single world about it being a majority Muslim country,” going on to say that it was a missed opportunity to highlight why Albania is worth diving into, for Muslim and non-Muslim travellers alike.

“Very few of these mainstream media writers are non-Western, most of them are white,” he says when asked about what media could be doing better. “Most of these are freelancers these days, poorly paid and poorly edited, so in-depth research, long-term travel to get a deeper sense of the destination and deeper understanding of the complexities of a country like Albania are, well, hoping for too much.”

The needs and wants of these travellers aren’t significantly different from any other. Ideally there’ll be private spaces with running water for women to perform wudhu, a cleansing ritual, as well as female-only facilities, say a changing room at a gym or women-only hours at a hotel pool. But these travellers are also looking for places where they feel safe, welcome and part of a community.

Travellers are also looking for places where they feel safe, welcome and part of a community. Jay Shetty/Handout

And as the industry increasingly guides tourists to modes of travel that are more culturally sensitive and environmentally responsible, Muslim travellers are already seeking out these kinds of experiences. Bahardeen notes that significant drivers for younger Muslim travellers are social causes and the environment – being able to give back to the communities they’re visiting and embracing eco-friendly tourism practices.

Indeed, these are priorities when Karbary travels. “I try to support as much locally as I can,” she says. “It’s a very humbling experience, but you learn a lot, about yourself and get to see the world from a different perspective.”

Bahardeen says that most of the work CrescentRating does now is with non-Muslim countries, including Hong Kong, Singapore and Spain. “And we are in discussions with a number of European ones,” he says.

The goal is to get these tourism boards to realize the potential of the market. And the gestures matter, even if it’s just a 24-page guide. “It’s a message,” he says. “We are open to welcoming Muslims.”

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HalalBooking's Top Travel Trends 2024

2024 promises to be an exciting year for Muslim travellers seeking a trip that caters for their faith and priorities. Whether you're looking for immersive cultural experiences, quality family time, personal rejuvenation or simply to find a bargain, there's something for everyone this year. As pioneers in this space, HalalBooking stays ahead, connects you with the latest trends and helps you book the most sought-after trips.

Here are 8 top Muslim travel trends in 2024:

1.Set-Jetting

Set-jetting refers to the growing travel trend of visiting locations from movies and TV shows . The term originated in the late noughties but has gained popularity recently as PR firms and tourist boards capitalise on the popularity of streaming services. 

For Muslim travellers, these cinematic destinations offer cultural and religious familiarity amidst the Hollywood glamour. Classic cinema fans can visit Jordan ’s Wadi Rum , scene of the 1962 epic, Lawrence of Arabia or for more recent cinematic adventures, the ancient city of Petra (also in Jordan ) which features in the escapades of Indiana Jones .

Alternatively, visit the set of the Star Wars hotel , an ancient troglodyte building in the Berber village of Matmata in the Tunisian desert or transport yourself into legendary scripts like Gladiator , which was in part filmed in the historic fortified Moroccan village of Aït Benhaddou .

For those streaming hit Turkish shows, historic sites from Resurrection: Ertuğrul to The Last Emperor have sparked interest. For example, you can check out our dedicated blog article on the Legacy of Ertuğrul and visit the city of Bursa — the warrior's final resting place.

2.Wellness escapes

Wellness holidays have become increasingly popular as travellers seek holidays centred around personal health and rejuvenation . Even among Western travellers, the alcohol-free getaways focused on holistic wellbeing have become a trend. 

So, it's no surprise that more people seek to use their precious annual leave to relax, unwind and enjoy the peaceful natural scenery. As 2024 begins, this growing desire to spend holidays nourishing the mind, body and spirit shows no signs of slowing. 

Türkiye offers great value options with its long hammam tradition and thermal waters. Find women-only spas at resort hotels such as the Royal Teos Thermal Resort Wellness & Spa , which has a stunning beachfront located and offers ladies-only and family beaches and outdoor pools, as well as extensive ladies-only and men-only thermal spa centres.

3.Go-ccasions

A go-ccasion is a portmanteau of "goal" and "occasion". It refers to a milestone event you celebrate or acknowledge with a trip or holiday . 

Go-occasions can be important life moments like a wedding anniversary, having children, getting a new job, reaching retirement or even commemorating going on a pilgrimage. For example, many people mark the moment they perform Hajj by going on Umrah — it reminds them of that once-in-a-lifetime trip and helps with their personal growth and connection to their faith. For inspiration and information on how to organise your Umrah, read our dedicated blog: Our Guide to DIY Umrah: The Most Rewarding Trip .

You can craft customised tours, activities, and accommodation tailored to the occasion, whether you're celebrating new beginnings, midlife reflections, or relationships.

4.Extended family retreats

Spending quality time with family tops the priority list for many when planning holidays. But have you thought about going on holiday with the extended family? In 2024, trips with extended relatives — like grandparents, siblings, nieces and nephews — will gain popularity.

Muslim families have long been renowned for multigenerational living — and everyone going on holiday together is a natural continuation of this tradition. Often, extended family vacations involve venturing to ancestral homelands together. But increasingly, people are breaking from that status quo, wanting new holiday experiences with the broader family elsewhere.

Renting private villas or homes has become a rising trend for Muslim families. This accommodation offers spaciousness, privacy, and a home-like atmosphere that helps create lasting memories. Whether the whole clan decamps for a reunion in Antalya or books a villa in Morocco , Spain or Kalkan , make a family get-together even more special by going on holiday together. 

Use HalalBooking’s unique Precise Total Family Pricing to get the best deal for your family group and check out specific room types in your chosen hotel to find out which ones offer the possibility of adjacent or connecting rooms. Discover our feature page , where all our unique features are explained.

5.Book early to save

The cost-of-living crisis, inflation, and rising travel costs have led many holidaymakers to consider booking trips closer to their departure dates. However, on HalalBooking.com the best deals are always to be found by early bookers . Take advantage of exclusive Early Booking Discounts by booking as soon as possible and looking out for price rise emails.

Even if you’re not completely sure of your holiday plans, you can book early and select free cancellation prices , locking current prices as a hedge against future cost increases from inflation, fuel surcharges or currency fluctuations. If your plans change you can cancel and rebook.

Early booking allows travellers to guarantee prices and manage budgets. Free cancellations mean you can adjust plans if needed, which provides financial peace during the turbulent economic climate. You can also make use of Book now, pay later options to budget for your holiday with little or no deposit required. 

6.Affordable alternatives

One way to save money is by visiting budget-friendly destinations that offer experiences similar to those in more expensive locations . These lesser-known locations can provide the same grandeur and excitement for a fraction of the price. 

Instead of Maldives , why not check out Tanzania , Zanzibar , Mauritius , Indonesia , Malaysia and Thailand ? And Dubai isn't the only place to take your instagram friendly snaps, try Morocco . 

In 2024, travellers will seek affordable yet culturally rich destinations that offer immersive experiences without breaking the bank.  

From exploring historic cities in Türkiye or Andalusia , to discovering the natural beauty of destinations like Bosnia and Herzegovina , these locations present opportunities to delve into local culture and explore historical landmarks without compromising on quality experiences. 

7.Sun, sea & (halal) sangria 

We've all grown up seeing our peers jet off to beach holidays, lazing about all-inclusive resorts for a week of sunbathing and feasting. For practising Muslims, especially Muslim women who require secluded ladies-only spaces, such carefree indulgence was just a mirage until recently. Although sightseeing has its pleasures, sometimes all we crave is to lie on a lounger, sip a mocktail and read a book while the kids play freely in the pool.

Thankfully, the rise of inclusive halal resorts allows Muslim families to do just that. And with more hotels catering to a Muslim audience , this trend is set to continue in 2024. These destinations feature halal dining, prayer rooms, spas, beaches and pools in women-only areas , enabling women to swim and soak up the rays without compromise. With recreational activities abiding by Islamic ethics, Muslim families can now opt for inclusive resort holidays just like everyone else!

For more inspiration, read our dedicated blog article: “We felt welcome!” A poignant testimony from a Muslim family: first time in a halal-friendly hotel.”

8.Umrah plus  

Umrah is always a rewarding experience, but now that the Saudi government has relaxed worldwide visa restrictions, it’s so much easier to plan your own DIY trip and take in other destinations , as well as the holy cities. Jeddah is the historic gateway to Makkah and Madinah , sitting on the beautiful Red Sea coast with its beaches and clear waters. Stay for a few days to enjoy the beach and explore its historic old city with its atmospheric houses and gates, which were so significant for pilgrims of the past, reaching them, often after months of travelling.

 Alternatively, plan a stop-over on your way to Umrah - Istanbul or Dubai are great choices each offering a unique blend of culture and relaxation.

Explore these fascinating world cities either on your way to or from the Kingdom of Saudi Arabia .

For detailed information on how to organise your Umrah and more information about Umrah plus , read our dedicated blog article: Our Guide to DIY Umrah: The Most Rewarding Trip .

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Halal Tourism Market

An Analysis of the Halal Tourism Market by International and Domestic Tour Types from 2024 to 2034

Offering Muslim Tourists Feasible Halal Friendly Lodging and Food Options is Pushing Tourists towards Halal Tourism

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Halal Tourism Market Snapshot from 2024 to 2034

The halal tourism market had an estimated market share worth US$ 266.3 billion in 2023, and it is predicted to reach a global market valuation of US$ 417.6 billion by 2034, growing at a CAGR of 3.6% from 2024 to 2034.

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Demand Analysis of Halal Tourism

Companies can advance in the halal tourism market by using these tactics:

• Using digital platforms for easy booking, tailored recommendations, and virtual tours to improve halal travel experiences.
• Allocating cash and enacting policies to build halal-friendly infrastructure and boost tourism.
• Encouraging collaborative initiatives and events that promote mutual understanding and appreciation across various populations.
• Finding and advertising new halal-friendly destinations to meet changing tourist needs and increase market share.

Halal Tourism Market Historical Analysis 2018 to 2023 vs. Forecast Outlook 2024 to 2034

The global demand for the halal tourism market was estimated to reach a valuation of US$ 229.4 billion in 2018, according to a report from Future Market Insights. From 2018 to 2023, the halal tourism market witnessed significant growth, registering a CAGR of 3.8%.

The use of augmented reality (AR) and virtual reality (VR) technology is a recent development in the halal tourism market. Muslim visitors may make decisions before making reservations by taking use of these immersive experiences, which include previews of locations, lodging options, and activities. The market for halal tourism is expected to grow in the future due to these factors:

• Muslim tourists are becoming more and more interested in halal-friendly activities.
• Offering options for luxurious halal travel experiences.
• Better digital platforms and transportation that make it simpler to access halal facilities.
• The desire for halal tourist experiences is being driven by a growing understanding and appreciation of varied cultural preferences.

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Key Factors Driving the Halal Tourism Market

Sustainable Growth is bolstered by the Rising Eco Conscious and Halal Friendly Tourists

One distinct driver of the halal tourism sector is the increased demand for sustainable and ethical travel experiences among environmentally conscious Muslim travelers. These people look for locations and offerings that complement their moral principles, such as eco-friendly activities and lodging with halal certification.

The convergence of ecotourism and halal creates a niche market that spurs innovation in sustainable hospitality and promotes vacation locations that balance environmental stewardship with Islamic values in order to meet the changing needs of Muslim tourists throughout the globe.

Factors that can impede the Market Growth

Growth in Halal Tourism is hampered by Global Uniformity, Cultural Sensitivity, and Competition

The halal tourism sector encounters challenges such as providing similar halal certification standards across the world, since differences in criteria and execution can cause misunderstanding among tourists and companies.

Certain holiday destinations may provide difficulties due to political unrest and cultural sensitivities, which might affect the availability of halal amenities and the quality of the entire trip. The potential of the business cannot be completely realized due to competition from non-halal tourist industries and the need for more knowledge and education regarding halal travel possibilities.

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Comparative View of Adjacent Markets

In this section, analysis will be drawn among three relevant markets. These are the halal tourism market, ecotourism market and medical tourism market.

Growing demand for ethical and sustainable travel experiences, rising disposable incomes among tourists, and technological advancements making information and reservation services more easily accessible are common drivers of these markets. Their overall growth and development is also aided by industry and government measures to support these industries.

Halal Tourism Market:

Ecotourism Market:

Medical Tourism Market:

Category wise Insights

This section focuses on providing detailed analysis of two particular market segments for halal tourism, the dominant tour type and the significant age group. The two main segments discussed below are the international tour and 36 to 45 age group people.

International Tours Commanding a Substantial Revenue Share

In 2024, the international tour segment is likely to gain a market share of 60%. Muslim tourists look for halal-certified accommodations and a variety of cultural activities, which are frequently easier to get overseas. Traveling abroad offers the chance to learn about and explore Islamic communities and historical locations all around the world.

Muslim travelers may have a wider variety of halal-friendly experiences and gain a deeper knowledge of other cultures by traveling to other countries and experiencing other foods, traditions, and lifestyles.

Halal Tourism is mostly preferred by People of Age Group 36 to 45 Years

In 2024, the 36 to 45 years old segment is anticipated to acquire 45% market share. There are several reasons why people in the 36 to 45 age range frequently choose halal tourism. Traveling with their family may be their first priority, and they may look for locations that have halal-certified lodging and family-friendly food alternatives.

This group of people may prioritize authenticity and cultural immersion, enjoying travel sites that honor and accommodate Islamic values. People in this age group could have more stable jobs and discretionary cash, which enables them to afford halal travel experiences.

Region wise Analysis

This section will go into detail on the halal tourism markets in a few key countries, including the United States, the United Kingdom, China, Japan and France. This part will focus on the key factors that are driving up demand in these countries for halal tourism.

Inclusion of Halal Options into Mainstream American Cuisine in the United States to Accelerate Demand

The United States halal tourism ecosystem is anticipated to gain a CAGR of 4.4% through 2034. Factors that are bolstering the growth are:

• The inclusion of halal choices into mainstream American cuisine in the United States offers Muslim tourists a variety of gastronomic experiences.
• Travelers with halal demands are catered to by specialized travel services, which makes travel easier.

Luxurious Halal Experiences to Accelerate Demand in the United Kingdom

The halal tourism market in the United Kingdom is expected to expand with a 4.1% CAGR through 2034. The factors pushing the growth are:

• The fusion of ancient Islamic heritage sites with contemporary facilities in places like Morocco and Turkey, which provide Muslim tourists with a combination of modern comfort and cultural authenticity, is a major driving force.
• The rise of luxurious halal tourism experiences is indicative of the increasing need for high-end services catered to the tastes of affluent Muslim travelers.

Rich Islamic Legacy of China to Widen Growth of Halal Tourism

The halal tourism ecosystem in China is anticipated to develop with a 5.5% CAGR from 2024 to 2034. The drivers behind this growth are:

• The country's rich Islamic legacy is a driving force behind halal tourism business, with ancient landmarks like the Great Mosque of Xi'an drawing Muslim travelers looking for cultural experiences.
• With improvements in infrastructure and hospitality making the nation more appealing to Muslim tourists, China's rise to prominence as a global economic powerhouse presents prospects for the growth of halal tourism.

Blend of Tradition and Innovation in Japan to encourage Tourist Patronage

The halal tourism industry in Japan is anticipated to reach a 5.3% CAGR from 2024 to 2034. The drivers propelling growth forward are:

• Muslim tourists may enjoy an exciting combination of experiences in Japan owing to its unique blend of traditional culture and modern comforts, from touring old temples to taking in innovative attractions.
• Japan's dedication to innovation is evident in its halal tourism initiatives, which include digital platforms tailored to the unique requirements of Muslim tourists and robot-assisted hotel services.

Gourmet Halal Food Options to Enhance Market Growth in France

The halal tourism ecosystem in France is likely to evolve with a 3.9% CAGR during the forecast period. The factors bolstering the growth are:

• France's halal tourism industry is driven in part by its recognized reputation for haute cuisine.
• The country's halal tourism industry has grown as a result of the exceptional gastronomy that has sparked the emergence of premium halal dining establishments.
• This caters to Muslim tourists looking for fine-dining establishments.

Market Competition

Leading companies in the global halal tourism market are meeting the increasing need for travel experiences that are accommodating to Muslims. They provide prayer facilities, halal-certified lodging, halal dining alternatives, and services that are sensitive to cultural differences. These businesses provide cultural authenticity and inclusion first priority while offering specialized services that follow Islamic law.

To improve accessibility and convenience, they also use digital platforms and marketing techniques to connect with Muslim tourists throughout the globe. They hope to get a sizable portion of this expanding market while advancing diversity and cross-cultural engagement in the travel and tourism sector through innovation and smart alliances. The key players in this market include:

• Halaltours.org
• Carisa Travel Group
• Rooh Travel Limited
• HalalBooking Ltd.
• Halal Safaris
• Halal Trip India
• Hello Travel
• Islamic Travel
• Tripfez Travel

Significant advancements in the halal tourism market are being made by key market participants, and their offerings include:

• Carisa Travel provides transfer services that enable you to travel around Scandinavia as you like. They provide the newest models of all vehicle types, sedan cars, minivans, and buses, with trained drivers to guarantee the comfort of the passengers.
• Their buses are furnished with free Wi-Fi and range in number from 16 to 66 seats. They provide well planned itineraries that guarantee halal-friendly lodging, places to worship, and delectable halal food, enabling customers to travel comfortably while keeping their Islamic principles.

Key Coverage in Halal Tourism Market Report

• Halal Tourism Market By Share, Size and Growth 2030
• Halal Tourism Market Rising Trends and Research Outlook
• Halal Tourism Turkey
• Halal Tourism Websites
• Trend, Opportunities, Challenges and Impact of Halal Tourism

Report Scope

Key segments profiled in the halal tourism market, by tour type:.

• International

By Consumer Orientation:

By tourist type:.

• Independent Traveler
• Package Traveler

By Age Group:

• 26 to 35 Years
• 36 to 45 Years
• 46 to 55 Years
• North America
• Latin America
• Western Europe
• Eastern Europe
• South Asia and Pacific
• The Middle East & Africa

Frequently Asked Questions

What is the anticipated growth rate of the halal tourism market from 2024 to 2034.

The halal tourism market is expected to garner a 4.2% CAGR from 2024 to 2034.

What will be the global market outlook for halal tourism through 2024?

By 2024, the global halal tourism market is likely to gain US$ 276.7 billion.

What is the expected global market valuation for halal tourism by 2034?

By 2034, the halal tourism market valuation is likely to reach a sum of US$ 417.6 billion.

How will the demand for halal tourism develop in the United States?

The halal tourism industry in the United States is likely to garner a 4.4% CAGR during the forecast period.

Which tour type is anticipated to be highly preferred for halal tourism?

International tours are anticipated to be highly preferred and hence gain a 60% market share in 2024.

Which age group will be more attracted towards halal tourism?

Tourists aged 36 to 45 years are more attracted to halal tourism, constituting 45% of the total clientele in 2024.

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News July 23, 2022

The next phase of Muslim travel recorded by GMTI 2022

The GMTI 2021 research found technologies like artificial intelligence (AI), augmented reality (AR), and Kant’s theory virtual reality (VR) which Halal Travel 2.0 would be made possible by. Technologies, demography, social activism, and ecology were some of the factors noted. They will be the main growth drivers as the world continues to recover from the pandemic. However, the fast growth of technology will be altering how travelers experience trip preparations, post-trip experiences, and travel.

Since Global Muslim Travel Index 2022 started in 2015, Malaysia has kept their top spot as number one travel destination in the world. The GMTI has also observed that younger Muslims seek personal growth when traveling the world so meaningful travel is gaining popularity.

All travel and tourism stakeholders are hopeful that the GMTI 2022 study information will give the knowledge needed to make use of the thriving Muslim travel market potential.

Travelers who are fully vaccinated only require their passport and proof of vaccination. Travelers who have not received vaccination must give their PCR test result taken no later than 72 hours before departure. Masks will not be needed to wear outside except for crowded areas such as marketplaces or public transportation such as trains or buses.

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May 29, 2018 •

3 min reading

Spending by Muslim travelers is expected to rise to US$220 billion by 2020, with the number of Muslim tourists growing to 156 million from 121 million in 2016. That’s according to the Global Muslim Travel Index (GTMI) 2017, which was produced by Mastercard and CrescentRating, a ‘halal-friendly’ travel consultancy.

‘Halal’ tourism is clearly a growing market segment, with Muslim tourists seeking destinations which meet their needs, in terms of diet, dress or rituals. Translated from Arabic, ‘halal’ means permissible in accordance with Islamic teaching. Alcohol, pork, nudity and gambling are off limits.

With a burgeoning middle class and increasing disposable income, many countries – whether Muslim or not – are looking to attract these travelers. Malaysia, the United Arab Emirates, Indonesia and Turkey are among the leading Muslim destinations. Singapore, Thailand and the United Kingdom are among the top non-Islamic or OIC (Organization of the Islamic Conference) destinations.

Despite being a predominantly Buddhist country, albeit with a sizeable Muslim population in the south, Thailand has proved to be a popular destination for Muslims, mainly from Indonesia looking for affordable vacations and Thai food. As for the UK, Muslim spending is expected to rise to US$4.1 billion by 2020 even though there has been a spike in Islamophobic assaults following recent terror attacks in London and Manchester.

Adapting to the needs of Muslim travelers

Given the potential of this sector, it’s important for the hospitality industry to adapt to changing halal requirements to meet the needs of Muslim tourists. According to CrescentRating, hotels and restaurants should offer halal food at the very least. A destination is then seen as increasingly attractive for Muslim travelers – as assessed in the GTMI ranking – based on the availability of prayer facilities, Muslim-friendly washrooms and Ramadan-related offerings. While many airports are now offering halal food and prayer rooms, some still lack wash or ablution facilities.

Shaping the future with technology

In addition to more traditional online travel agencies or OTAs such as booking.com or TripAdvisor, Muslim-friendly platforms are springing up. Take for instance Halalbooking.com , a London-based market place for halal tourist accommodation that is expecting to achieve revenues of at least one billion pounds by the end of 2021.

Peer-to-peer platforms are also emerging. Bookhalalhomes.com has become the world’s leading portal for halal accommodation rentals. It differentiates itself from Airbnb by guaranteeing halal-certified services such as halal food and designated prayer rooms.

Smartphone apps are also being developed. The Tourism Authority of Thailand has launched an app that helps Muslim travelers find halal products and services. It provides information about prayer times, food options and sightseeing tours. Another app, HalalTrip , offers information related to more than 65 destinations worldwide. It generates revenue by selling suitable tour packages, whether it’s experiencing Great White Sharks in South Africa, culture and history in Spain, or shopping in Dubai.

Compared to more established western OTAs though, halal tourism e-commerce is still in its infancy. As we’ve outlined, however, it’s a growing market that needs to be served. Technology will continue to shape the growth of the sector by allowing hoteliers, restaurateurs and others to demonstrate that they are sensitive to halal requirements.

How innovation affects demand

With spending by Muslim travelers on course to reach US$220 billion by 2020, and Islam the fastest-growing religion in the world, Muslim tourists are definitely some of the most important customers in the travel market.

Pull factors such as family-friendly and Muslim-friendly services are important, as is halal awareness. Where safety concerns and basic halal requirements are met, Muslim tourism will continue to grow.

As for technology, halal tech firms appear to have established a first-mover advantage. But it’s only a matter of time before major western OTAs enter and seek to dominate this promising market.

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Discovering halal tourism

Muscat: Within the realm of diverse culinary preferences, Halal food has gained widespread popularity. However, a burgeoning concept that is gradually gaining momentum is halal tourism.

The Muslim travel market, boasting an estimated value of approximately $250 billion, is undergoing a rapid transformation. At the forefront of this evolution is the Halal Travel Guide (HTG), offering a tailored experience for Muslim travellers worldwide.

With a dedicated following across the UK, US, Europe, Indonesia and Malaysia, HTG boasts over 40,000 followers and subscribers through the HTG Club, establishing itself as a trendsetter in the industry.

Committed to crafting exceptional tours with Muslim travellers in mind, their group tours go beyond traditional sightseeing. Connecting participants with stories from Islamic heritage, breathtaking natural scenery and delectable halal food, HTG aims to foster lifelong memories and friendships.

Their mission is to make travel accessible, enjoyable and fulfilling for all, focusing on breaking down barriers and fostering connections. Collaborating closely with local guides and experts ensures unique and meaningful experiences that delve into local customs and traditions.

HTG founder Soumaya T Hamdi envisions a holistic approach to halal tourism as the market expands. Beyond catering to specific dietary needs and modest swimwear, HTG emphasises tourism that benefits local communities, destinations and travellers.

HTG collaborated with local partner Infinite Tours as they were thrilled to introduce an enchanting trip to Oman, known for preserving its rich heritage. This underscored the importance of working closely with reliable local partners to provide exceptional service.

The budget-friendly adventure through Oman showcased authenticity, excitement and new experiences. From exploring Muscat’s highlights to relaxing at Fins beach and spending a night under the star-filled sky at a Bedouin Desert Camp, the limited-edition trip showcased Oman’s beauty while supporting the local community.

For Muslim travellers seeking a deeper connection with the world, HTG invited enthusiasts to explore the wonders of Oman. The journey combined cultural immersion with breathtaking landscapes.

Soumaya’s personal journey into the world of travel, traversing diverse cultures with her family, led to a profound understanding of the importance of cultural sensitivity. Meeting Saud al Junaidy, Founder and General Manager of Infinite Tours, at World Travel Market in 2022 reinforced the shared values and vision for tourism.

Saud says it was a fulfilling journey partnering with HTG to operate the special Islamic tour of Oman. “Through showcasing Oman’s rich Islamic heritage, history and breathtaking natural sites, we aim to bridge cultural understanding. Interactions with Al Muatasim al Saadi, our guide, and the locals revealed Omanis’ profound religious tolerance, emphasising respect for diverse sects and religions. "This experience reinforced the beauty of unity in diversity, making Oman a beacon of harmony and coexistence,” he adds.

Soumaya further adds that Halal tourism extends beyond pilgrimage and enables Muslim travellers to explore the globe authentically. “Our approach prioritises cultural immersion, from relishing authentic local halal food to ensuring Muslim women can enjoy beach and pool experiences,” she mentions.

The trip was led by Giannisa Novi Budiutami, an Indonesian, and HTG Tour Leader. Others included participants from the UK such as Resham Mirza, Alan Smith, Haroon Jogyat, Aisha Patel, Sarika Khatun, Shamedha Khanom, Fhatama Begum and Hannah Hamid, all first time travellers to Oman.

Aisha Patel shares her experience, “Oman felt safe and welcoming, and the hospitality was second to none. I would recommend Oman as a destination in a heartbeat. The history, food, people and sights were all fascinating, and the attention to detail provided by Infinite Tours was greatly appreciated. Thank you for hosting us in your wonderful country. I’ll be back one day!”

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From Niche to Mainstream: The Evolving Landscape of Halal Travel and Its Impact on B2B Players

The global travel and tourism industry is currently in the midst of a noteworthy transformation, largely propelled by the increasing demand for halal travel . What was once considered a niche market has now evolved into a mainstream force, exerting a considerable influence on the overall landscape of the industry. Halal travel, rooted in adherence to Islamic principles and guidelines, has gained prominence, necessitating a strategic understanding of the needs and preferences of Muslim travelers by B2B players.

In this shifting landscape, businesses involved in business-to-business (B2B) interactions have the opportunity to respond proactively to the changing dynamics. By discerning the specific requirements of Muslim travelers, B2B players can embark on the development of innovative products, services, and experiences tailored to the distinct preferences of this expanding market. This strategic approach is crucial for effectively meeting the evolving demands of the halal travel sector and establishing a competitive edge within the broader travel and tourism industry.

The Rise of Halal Travel

Halal travel is one of the fastest-growing segments of the global travel and tourism industry. According to the latest Global Muslim Travel Index (GMTI) 2023 report by CrescentRating and Mastercard, Muslim traveler arrivals are projected to reach a staggering 140 million in 2023, recovering from the pandemic's impact. This represents a significant growth from the 110 million Muslim travelers in 2022. By 2028, Muslim traveler arrivals are expected to reach 230 million, generating an estimated expenditure of USD 225 billion.

The Evolving Landscape of Halal Travel

The halal travel market is currently experiencing a notable transformation, marked by several key trends. One significant shift is the diversification of halal travel destinations. Previously limited to the Middle East and Southeast Asia, Muslim travelers are now broadening their horizons, venturing into new territories such as Europe, North America, and Latin America.

Moreover, there is a growing demand for diverse halal experiences among Muslim travelers. It's no longer solely about securing halal-compliant accommodations and transportation; rather, there is an increasing desire for a comprehensive array of halal experiences. This includes seeking out halal food options, engaging in halal activities, and exploring halal family-friendly attractions .

In tandem with these changes, technology has emerged as a pivotal player in the halal travel industry. Muslim travelers are increasingly relying on various apps and websites to facilitate their journeys. These digital tools not only assist in identifying halal travel options but also streamline the booking process. Additionally, technology serves as a means for Muslim travelers to connect with like-minded individuals, creating a sense of community within the halal travel sphere.

The Strategic Imperative: Compelling Reasons for Businesses to Embrace the Muslim Travel Market

In the wake of the post-COVID growth phase, the Muslim travel market stands as a beacon of opportunity for global destinations and businesses. Beyond the conventional offerings of halal meals and prayer spaces, a strategic approach is imperative to tap into the exponential potential of this burgeoning market segment. According to GMTI 2023 Report, there are six compelling reasons why businesses and destinations should strategically embrace the Muslim travel market

1. Enhancing Destination Appeal

By showcasing inclusivity and cultural sensitivity, destinations can attract a broader range of travelers. This positive perception not only leads to increased tourism but also earns international recognition, benefiting local businesses and the overall economy.

2. Rapidly Growing Market

With the global Muslim population projected to reach 2.3 billion by 2030, representing 27% of the global population, the Muslim travel market is witnessing remarkable growth. This presents an unparalleled opportunity for destinations to cater to the evolving preferences of Muslim travelers seeking new experiences worldwide.

3. High Spending Potential

Muslim travelers, often exploring as families, possess a notable spending capacity, particularly in travel, accommodation, and dining. Businesses stand to benefit by tailoring their services to meet the specific needs of this demographic, capitalizing on their propensity for higher spending.

4. Cultivating Brand Loyalty

Understanding and catering to the cultural and faith-based requirements of Muslim travelers can foster strong brand loyalty. By providing services like halal food options and prayer facilities , businesses can not only ensure repeat visits but also benefit from positive word-of-mouth referrals.

5. Competitive Advantage

Businesses and destinations that proactively cater to the unique needs of Muslim travelers gain a significant competitive edge. Offering tailored services and facilities allows them to differentiate themselves in the market and attract a larger share of this rapidly growing demographic.

6. Socially Responsible Tourism

Demonstrating commitment to inclusivity, diversity, and cultural understanding, businesses can contribute to responsible and sustainable tourism practices. This aligns with the growing trend towards socially responsible tourism, promoting cross-cultural exchange and benefiting the local community.

Strategic focus on the Muslim travel market is not just a business decision, but also a commitment to growth, inclusivity, and responsible tourism practices. By developing thoughtful strategies, businesses can unlock new revenue streams, establish lasting brand loyalty, and position themselves as leaders in the evolving landscape of global travel.

Halal Travel Impacts: Transformative Strategies for B2B Players 

The burgeoning halal travel market is not merely a niche trend but a transformative force that is profoundly impacting the strategies and operations of B2B players in the global travel and tourism industry. As the demand for halal travel experiences surges, B2B players are recognizing the immense potential this market holds, prompting a shift in their approach to cater to the specific needs and preferences of Muslim travelers.

The GMTI 2023 report by CrescentRating and Mastercard highlights the exponential growth of the Muslim travel market, with Muslim traveler arrivals projected to reach 230 million by 2028. This surge in demand presents a wealth of opportunities for B2B players to expand their customer base, enhance revenue streams, and establish themselves as leaders in the halal travel sector.

To effectively tap into this growing market, B2B players must adapt their strategies to align with the evolving needs and preferences of Muslim travelers. This involves several comprehensive approaches listed below.

1. Understanding Halal Travel Principles

Gaining a thorough understanding of Islamic principles and guidelines governing halal travel is essential to developing and offering products and services that meet the expectations of Muslim travelers.

2. Developing Halal-compliant Products and Services

B2B players should prioritize the development of halal-compliant products and services across various aspects of the travel experience, including accommodations, transportation, activities, and dining options.

3. Partnerships and Collaborations

Strategic partnerships with halal travel providers, organizations, and influencers can provide valuable insights and expertise in navigating the nuances of the halal travel market.

4. Tailored Marketing and Communication

Effective marketing campaigns that resonate with Muslim travelers' values and aspirations are crucial to reach this audience effectively. Clear and transparent communication about halal offerings is essential to build trust and confidence.

5. Cultural Sensitivity and Awareness

Embracing cultural sensitivity and awareness is paramount to providing a respectful and welcoming experience for Muslim travelers. This includes understanding and accommodating their religious practices, dietary preferences, and cultural norms.

6. Investing in Halal Travel Training

Investing in training and education for employees about halal travel principles and practices ensures that hospitality staff can provide culturally sensitive and respectful service to Muslim guests.

The impact of halal travel extends beyond the mere provision of halal-compliant products and services. It is driving a paradigm shift in the hospitality industry, prompting B2B players to redefine their standards of service and hospitality to cater to the specific needs and preferences of Muslim travelers. This includes:

• Ensuring Prayer Facilities and Amenities : Providing readily accessible and well-maintained prayer facilities is essential for Muslim travelers.
• Offering Halal Food Options : A wide range of halal food options, prepared according to Islamic guidelines, should be readily available throughout the travel experience.
• Respecting Privacy and Modesty : Understanding and respecting Islamic principles of privacy and modesty is crucial to creating a comfortable and culturally sensitive environment for Muslim travelers.
• Providing Family-Friendly Amenities : Catering to the needs of Muslim families, such as providing family-friendly accommodations, activities, and dining options, is essential to attract this growing segment of travelers.

The impact of halal travel on B2B players extends beyond financial gains and market expansion. It represents a transformative journey that encourages the industry to embrace diversity, cultural sensitivity, and a deeper understanding of Islamic values.

By adapting their strategies and redefining their hospitality standards, B2B players can not only tap into a lucrative market but also contribute to the overall growth and development of the halal travel industry, shaping a more inclusive and respectful travel landscape for Muslim travelers worldwide.

The Future of Halal Travel

The future of halal travel is bright. The Muslim travel market is expected to continue to grow in the years to come, and B2B players that can effectively cater to this market will be well-positioned for success.

In addition to the factors mentioned above, several other trends are expected to shape the future of halal travel, including:

• Increased personalization : Muslim travelers are increasingly demanding personalized travel experiences. B2B players will need to use data and technology to provide personalized halal travel experiences.
• Sustainable halal travel : Muslim travelers are increasingly interested in sustainable travel practices. B2B players will need to develop sustainable halal travel products and services.
• The rise of the Muslim Millennial and Gen Z traveler : Muslim millennials and Gen Zs are a growing segment of the halal travel market. B2B players will need to understand the preferences of these groups and develop products and services that appeal to them.

For a broader insight into the Halal Travel Market, please check out the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2023 on  this link here !

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Halal Tourism In China, A Rising Trend

The halal tourism industry in China is currently experiencing a remarkable growth . This is largely due to the increase in disposable income of Muslim travelers and the availability of halal-certified travel options .

It’s no surprise that China wants to capitalize on this growing trend, considering that the global halal tourism market is expected to reach an astonishing US$341.4 billion by 2030 .

With exciting developments such as the opening of more hotels and restaurants that cater specifically to Muslim guests , it’s evident that halal tourism is gaining significant momentum in this fascinating country.

Halal Tourism On The Rise In China

China is witnessing a surge in Halal tourism with an increased number of halal-certified hotels and restaurants, as well as government initiatives to promote the sector.

Growing Number Of Halal-certified Hotels And Restaurants

Halal tourism is on the rise in China due to the increasing number of halal-certified hotels and restaurants. Muslim travelers prefer destinations with accessible halal establishments.

For instance, this has led to a boom in halal-based options across China, including specialty hotels catering to Muslim tourists with prayer facilities, separate swimming pools, and Halal food menus.

There are now many restaurants in major Chinese cities like Beijing, Shanghai, and Guangzhou that offer authentic Chinese cuisine prepared according to Islamic dietary laws , catering to the growing number of Muslim visitors who want to explore China’s culture while following their religious requirements.

Increased Government Initiatives To Promote Halal Tourism

The increased government initiatives to promote halal tourism in China have led to a significant rise in the number of Muslim travelers visiting the country.

China is offering Halal certification to hotels and restaurants that meet Islamic hospitality standards , which includes providing Halal food choices and facilities for religious practices.

This is making China an attractive destination for Sharia-compliant travelers, although its growth in this sector is not as fast as in some other parts of Asia like Taiwan in terms of pace.

Key Factors Driving The Growth Of Halal Tourism In China

Factors like the rising disposable income of Muslim travelers and greater accessibility to halal travel options are driving the growth of Halal Tourism in China.

Rising Disposable Income Of Muslim Travelers

The impact of rising disposable incomes among Muslim travelers on China’s halal tourism industry is significant, as this growing affluence has contributed to an increase in demand for halal travel options, with more Muslims engaging in leisure and business trips.

Catering to the preferences and requirements of affluent Muslim consumers is important to take advantage of the growing trend. This includes offering high-quality halal dining options and Shariah-compliant accommodations.

For example, during the Eid al-Fitr holidays, luxury hotels across China were offering exclusive packages catering to this target market with private prayer rooms and halal meals prepared by skilled chefs well-versed in Islamic dietary laws.

Greater Accessibility To Halal Travel Options

The growth of halal tourism in China is expected to rise due to the increasing accessibility of halal-certified hotels and restaurants across the country.

This trend is driven by rising disposable incomes among Muslim travelers seeking culturally authentic experiences that align with their values and beliefs.

Access to halal food has become an essential component when selecting travel destinations from a Shariah perspective.

Future Prospects And Opportunities For Halal Tourism In China

Halal tourism in China is on the rise due to the increasing global Muslim population and rising disposable income of Muslim travelers.

The market size for this segment is projected to be 341.4 million hits , making it a significant opportunity for the industry.

Greater accessibility to halal travel options is also contributing to the growing popularity of Halal tourism.

Overall, there are significant prospects and opportunities ahead for Halal tourism in China as it represents an untapped market that shows no signs of slowing down any time soon.

Case Study of halal tourism in China

The city of Xining, located in the Qinghai province of China, has been actively promoting halal tourism in recent years . Xining has a large Muslim population and is home to the Dongguan Mosque, one of the largest mosques in China . The local government has invested in halal restaurants, hotels, and other tourism infrastructure to attract Muslim visitors.

One of the key initiatives in Xining’s halal tourism push is the “ Halal Food and Culture Festival ,” which is held annually and features a variety of halal food, cultural performances, and other activities. The festival has attracted visitors from all over China and even from other countries .

In addition to promoting halal tourism within China, Xining has also been working to attract Muslim tourists from other countries. The city has established partnerships with tourism agencies in Malaysia, Indonesia, and other Muslim-majority countries to promote Xining’s halal tourism offerings.

Overall, Xining’s efforts to promote halal tourism have been successful, with the city seeing a steady increase in Muslim visitors in recent years. The local government sees halal tourism as a key driver of economic growth and is continuing to invest in the sector.

We are your local partner in China!

The trend of Halal tourism is soaring high in China with the increasing number of halal-certified hotels, restaurants, and travel services .

The growing Muslim population and their upwardly mobile status are pushing for greater accessibility to halal options while on vacation.

This offers an exciting opportunity for businesses to expand their reach by catering to this demographic through culturally sensitive experiences .

We are a China-based marketing agency offering cost-effective solutions to foreign brands interested in tapping into the Chinese market. Our team of Chinese and foreign experts has the experience and know-how needed to succeed in this lucrative, yet complicated market. Gentlemen Marketing Agency offers many digital marketing and e-commerce solutions, such as web design, e-commerce and social media marketing strategies, localization, market research, KOL marketing, and more.

Don’t hesitate to leave us a comment or contact us , so that we can schedule a free consultation with one of our experts, that will learn about your brand and present you the best solutions for your China market strategy.

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Middle East & Africa , Travel & Hospitality

Halal tourism gaining popularity in middle east.

DUBAI — A fresh concept in exhibitions and travel — Halal Tourism — is gaining ground in the region. Attracting visitors and participants to the exhibitions is big business these days as the demand for Halal products is on the rise.

Halal Islamic Shariah-compliant products and services, with an estimated 1.8 billion world consumers, generating as much as $2.1 trillion annually, is gaining more popularity not only among Muslims but also among non-Muslims, regardless of their ethnic, religious and cultural backgrounds, according to industry experts who spoke to Khaleej Times .

Introducing a new concept of ‘Halal Tourism’, the Al Jawhara Hospitality Group (JHG) based in Dubai, brought on show the ‘Pure Rooms’ event, the first of its kind in the Middle East that strictly adheres to Islamic hospitality.

Hani Lashin, JHG general manager said the group was following international standards though offering totally Halal services. “No liquor is allowed within our apartments and hotels,” Lashin said adding that the entire foodstuff presented is Halal and contains no pork or unlawfully slaughtered animals.

Observing that some 60 to 70 per cent of the group’s customers are non-Muslims, Lashin said the company follows a strict dress code and does not tolerate allow for men and women to mingle or mix in public places, offering separate cafeterias, restaurants and swimming pools.

The exhibition saw “Cham’ alal”, the first Halal champagne.

“Our product, which is 100 per cent alcohol free, is certified by the Muslim Institute of Meats and Food Processing Industry and manufactured by UK-based Rothwell Drinks Company,” said Gacem Rachid, development director.

The new product, which was very tasty, would be available in the UAE at affordable prices. “We are now looking for distributors for our ideal beverage, which is suitable for small and big occasions,” he added.

Offering the first Halal body care items, Sahfee Care exhibited Shariah-compliant products, including shampoo, conditioners, shower jell and body lotion.

P. Driouech, developer of Sahfee Care, said all the items exhibited were 100 per cent Halal. “Our products, following three years of research, are all free from animal extracts, alcohol and genetically manipulated ingredients,” he stressed, adding that they were looking for distributors in the region.

Joofri’s Group exhibited Halal foodstuff and general items. “All our products, including cleaning items, air fresheners, cosmetics and personal care oils, are totally Halal,” said Muddasir Alam, a salesman, adding that they were exhibiting the first Halal beer. “It is 100 per cent alcohol free. However, it tastes like normal beer,” he noted.

Looking for key players in the Halal Industry, Dr Zeniada, head of Halal Lab in the Philippines, said she was very interested in participating in the exhibition to share ideas and exchange information and experiences.

“Though we are targeting both Muslims and non-Muslims, we cannot compromise on the integrity of Halal products. Halal means the safest, cleanest, healthiest and highest quality products and services,” she said.

Observing that Halal was not only a religious phenomenon, but most importantly scientific. “Scientific applications are necessary for competition in the global market. We need to make our products competitive worldwide,” she added.

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The Halal Times

Global Halal, Islamic Finance News At Your Fingertips

Vietnam’s Halal Tourism: A Rising Star in the Global Travel Landscape

Vietnam’s tourism sector, renowned for its rich cultural heritage and breathtaking landscapes, is now setting its sights on a new horizon: Halal tourism . This burgeoning sector, catering to Muslim travelers, is rapidly gaining traction as a potential goldmine for Vietnam’s tourism industry. Let’s delve into how Vietnam is embracing Halal tourism and why it’s becoming a key player in this global market.

The Growing Promise of Halal Tourism in Vietnam

Halal tourism, as defined by the Global Muslim Travel Index (GMTI), is more than just a niche market. With over 2.1 billion Muslims worldwide, making up about 25% of the global population, the demand for Muslim-friendly travel experiences is surging. The number of Muslim international tourists soared from 108 million in 2013 to an estimated 160 million in 2019, with projections suggesting an 80% increase by 2023. This market’s spending power is formidable, expected to hit a staggering US$341.1 billion annually by 2030.

Vietnam’s Strategy to Attract Muslim Tourists

Vietnam has witnessed a significant uptick in tourists from Muslim-majority countries such as the Middle East, Southeast Asian countries like Singapore and Indonesia have also contributed to the rising Muslim tourist arrivals in the country. This influx is no coincidence but the result of Vietnam’s strategic efforts to tap into the Halal market.

Targeted Marketing Efforts

Recognizing the potential, the Vietnam National Authority of Tourism (VNAT) has organized several promotional conferences in key regions like the Middle East and Southeast Asia. These events focus on showcasing Vietnam’s readiness to cater to Muslim travelers. Moreover, VNAT is intensifying its promotion in India, identified as a critical market for future growth.

Tailoring Services for Muslim Travelers

Vietnam’s approach goes beyond mere marketing. Localities like Quang Ninh, Da Nang, Quang Nam, and Kien Giang are actively adapting their offerings to be more Muslim-friendly. This includes the establishment of prayer facilities in public areas, hotels, and entertainment spots, and ensuring the availability of Halal-certified food and beverages.

A Focus on High-End Experiences

While continuing to explore traditional markets like Malaysia, Indonesia, and Singapore, Vietnam is also eyeing the affluent Middle Eastern market. Tourists from this region are known for their willingness to indulge in high-end services, presenting a lucrative opportunity for Vietnam’s luxury tourism segment.

The Path Ahead for Vietnam’s Halal Tourism

Vietnam’s foray into Halal tourism is not just about expanding its market reach; it’s about embracing cultural diversity and inclusivity. By catering to the unique needs of Muslim travelers, Vietnam is setting a benchmark in the global tourism industry.

As Halal tourism continues to grow, Vietnam is poised to become a preferred destination for Muslim travelers, offering a harmonious blend of cultural authenticity, scenic beauty, and Muslim-friendly amenities. With its strategic initiatives and inclusive approach, Vietnam’s tourism sector is well on its way to unlocking the vast potential of the Halal tourism market.

About Hafiz M. Ahmed

Hafiz Maqsood Ahmed is the Editor-in-Chief of The Halal Times, with over 30 years of experience in journalism. Specializing in the economy, business, and the various subsectors of the global Islamic economy, his writing provides deep insights and analysis to a diverse audience. Maqsood’s leadership and expertise continue to shape meaningful discourse in the Islamic financial world.

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