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An initiative is a project or new idea that promotes tourism´s role in the advancement of the SDGs. This encompasses a wide variety of projects. Users are requested to include as much information as possible about the initiative. As well as include information if and on how people can participate or engage as partners.
- Travel for LiFE – A Program under Mission LiFE for Tourism Sector
Under India’s G20 Presidency, the Tourism Working Group (TWG) has identified five priority areas – Green Tourism, Digitalization, Skills, Tourism MSMEs, and Destination Management, with the aim to transform the tourism sector towards a more sustainable, resilient and inclusive future for all. In view of this, the Ministry of Tourism has launched the Travel for LiFE (TFL) as a sector program under Mission LiFE during the third G20 TWG meeting held in Srinagar, Jammu and Kashmir. New Delhi Leaders' Declaration also noted the launch of "Travel for LiFE" and supported the development of smart destinations that are responsible and sustainable. The program was further launched as a Global Program on the World Tourism Day 2023.
TFL program has been envisaged to create awareness about sustainable tourism and to nudge tourists and tourism businesses to adopt sustainable practices synchronous with nature. The program has identified eight themes to address various aspects of sustainability: Save Energy, Save Water, Say No to Single-Use Plastic, Reduce Waste, Empower Local Businesses and Communities, Respect Local Culture and Heritage, Consumer Local Foods and Conserve Natural Heritage.
The program has launched an illustrative list of 40 Travel for Life Actions for Tourists and Travel for LiFE Certification for Tourism Businesses aims to mainstream sustainability into the tourism sector towards developing a sustainable, responsible and resilient tourism sector.
TFL program holds tremendous significance for promoting India’s G20 priority of Green Tourism and Digitization under TWG. The TFL program aspires to position India as a preferred global destination for sustainable and responsible tourism as well as contribute to the Mission LiFE targets towards global commitment to achieving the 2030 Sustainable Development Goals (SDGs).
- https://youtu.be/GU-iV-HFpzo
- https://pledge.mygov.in/travel-for-life/
- https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1961216
- A-Program-for-Tourism-Sector-under-Mission-LiFE_Sept-27-2023.pdf
- Monday, April 1, 2024
Travel for Life Pledge: Embracing Sustainable Tourism for a Better Future
The Ministry of Tourism, India, has taken a significant stride towards fostering sustainable and responsible travel practices across the country with the launch of the ‘Travel for Life Pledge’ initiative. This groundbreaking campaign invites all tourism service providers to join hands in promoting eco-friendly, ethical, and community-driven tourism experiences that prioritize the preservation of natural and cultural heritage.
Recognizing the pivotal role tourism plays in the socio-economic development of regions across India, the ‘Travel for Life Pledge’ aims to create awareness and encourage tourism stakeholders to adopt sustainable practices. The initiative emphasizes the need to safeguard the environment, support local communities, and ensure the well-being of both travelers and the destinations they visit.
Tourism service providers, including travel agencies, hotels, homestays, tour operators, guides, and other entities involved in the travel industry, are urged to register and sign up for the ‘Travel for Life Pledge’ on the Ministry of Tourism’s dedicated platform at http://nidhi.tourism.gov.in . This platform serves as a collaborative space for industry players to commit to sustainable tourism practices and access resources, guidance, and support to implement these practices effectively.
By taking the pledge, service providers vow to incorporate principles of sustainability into their operations. This includes minimizing their environmental footprint by conserving resources, reducing waste, and adopting eco-friendly practices. They also pledge to promote cultural sensitivity, respect local traditions, and engage in activities that contribute positively to the communities they serve.
Additionally, the ‘Travel for Life Pledge’ encourages providers to offer authentic and immersive travel experiences that celebrate local culture, heritage, and traditions while fostering a deeper understanding and appreciation among travelers.
The Ministry of Tourism’s initiative aligns with global efforts to promote sustainable tourism outlined in the United Nations’ Sustainable Development Goals (SDGs). By embracing sustainable practices, the tourism industry not only contributes to environmental conservation and community development but also ensures the long-term viability of tourism destinations.
Furthermore, the ‘Travel for Life Pledge’ is a proactive step towards building a responsible and resilient tourism ecosystem in India. It empowers stakeholders to be ambassadors for change, encouraging travelers to make informed choices and opt for responsible travel options that positively impact destinations and communities.
As tourism plays an integral role in shaping cultural exchange, economic growth, and environmental conservation, the ‘Travel for Life Pledge’ invites all tourism service providers to join hands in transforming the industry into a force for positive change. It’s a collective commitment towards creating a sustainable and inclusive tourism landscape that benefits both present and future generations.
In conclusion, the Ministry of Tourism’s ‘Travel for Life Pledge’ is a rallying call for tourism service providers to embrace sustainable practices and promote responsible travel. Through this initiative, stakeholders can contribute to preserving India’s natural and cultural heritage while fostering socio-economic development and ensuring the well-being of local communities and ecosystems. Joining the pledge signifies a commitment to a brighter, more sustainable future for Indian tourism.
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Ministry of Tourism, organised the Global Launch of ‘Travel for LiFE’ The Travel for LiFE program, which is a part of Mission LiFE, sets out the path to a sustainable planet Earth: Shri Ajay Bhatt Ministry of Tourism to carry out cleanliness drive at identified 108 tourist locations for the launch of the Swachhata Campaign. Ministry of Tourism to carry out a design challenge competition to develop innovative solutions in the field of edible cutlery
On the occasion of World Tourism Day 2023, Ministry of Tourism, Government of India organised the Global Launch of ‘Travel for LiFE’ , a sectoral program under Mission LiFE, targeted towards the tourism sector, in partnership with the Ministry of Environment, Forest and Climate Change (MoEFCC), United Nations World Tourism Organisation (UNWTO), and the United Nations Environment Programme (UNEP) at Bharat Mandapam, New Delhi, today.
Shri. Ajay Bhatt, Minister of State of Tourism and Defence; Ms. V. Vidhyavathi, Secretary (Tourism); Ms. Leena Nandan, Secretary Ministry of Environment, Forest and Climate Change; Shri. Rakesh Kumar Verma, Additional Secretary, Ministry of Tourism along with other officials were present on the occasion.
On the occasion Shri. Ajay Bhatt said that the Ministry of Tourism’s recent initiative, “Travel for LiFE” is a testament to our commitment to promoting sustainable tourism. He further added that the recent G20 Leaders’ Summit in New Delhi has demonstrated India's commitment to forging global unity and collaboration, and the deliberations echoed the collective aspirations of nations for a sustainable future. He urged every traveller, every business, and every citizen to adopt this program and pledge to travel responsibly, to respect our environment, and to understand and appreciate the diverse cultures that make our world so beautifully complex. The Travel for LiFE program, which is a part of Mission LiFE, sets out the path to a sustainable planet Earth, he added.
Ms. V. Vidhyavathi, Secretary (Tourism ) presented the overview of Travel for LiFE and its varied dimensions. She underlined that the ‘Travel for LiFE’ program will encourage tourists to take simple actions that result in conservation of the environment, biodiversity, improvement in the local economy and preservation of the socio-cultural integrity of the local communities. It aims to create mindful and deliberate utilization of resources by the stakeholders in the tourism value chain.
On the occasion, Ms. Leena Nandan said that mission Life aims to have sustainable lifestyle, which means mindful use of resources. She added that the challenge of climate change has to be met by governments, by organisations and by individuals through positive and proactive environment related actions.
During his welcome address, Shri. Rakesh Kumar Verma , Additional Secretary, Ministry of Tourism, stated that the G20 New Delhi Leaders’ Declaration (NDLD) has highlighted the crucial role of tourism and culture as a means for sustainable socio-economic development and economic prosperity.
The event saw the launch of the Travel for LiFE program for two different verticals viz. Travel for LiFE for Cleanliness – a national TFL campaign for cleaning tourist sites and monuments in convergence with the Swachhata campaign and Travel for LiFE for Rural Tourism encouraging tourists to explore the rural and lesser-known hinterland promoting sustainable rural tourism thereby empowering rural communities.
The ‘Travel for LiFE’ program actions promotes sustainable economic development, encourages sustainable consumption and production and thereby contributes to the SDGs focused on Decent Work and Economic Growth (SDG 8), Sustainable Cities and Communities (SDG 11), Responsible Consumption and Production (SDG 12), Climate Action (SDG 13) and Life Below Water (SDG 14). Given the wide range of actions, Travel for LiFE contributes directly and indirectly to almost all the SDGs.
A national Travel for LiFE competition titled as ‘Tourism for Tomorrow’ for case studies and best practices was also launched during the event, in alignment with the key priorities of Goa Roadmap.
The Global launch of Travel for LiFE at Bharat Mandapam, New Delhi was virtually attended by the international organizations, participants from the G20 member countries, industry and State Governments.
The event saw the launch of other initiatives like the ‘Tourism for Tomorrow’ Competition, Design Edible Cutlery Competition, Yuva Tourism Club Merchandise and the Swachhata Campaign at 108 Tourism sites across India. The ‘Tourism for Tomorrow’ Competition builds upon the five key priorities of G20 GOA Roadmap for Tourism that are Green Tourism, Digitalization, Skills, Tourism MSMEs, and Destination Management. The Ministry of Tourism will recognize and support SDG-driven Tourism Best Practices in India through the facilitation of this competition.
A Design challenge competition for Institutes of Hotel Management affiliated to NCHMCT (National Council for Hotel Management and Catering Technology) under Ministry of Tourism, Government of India has been planned to develop innovative solutions in the field of edible cutlery.
In line with the Swachchta campaign activities, a massive cleanliness drive has been planned by the Ministry of Tourism, Govt. of India at identified 108 tourist locations for the launch of the Swachhata Campaign. This campaign will be carried out at these 108 sites as well as other places of tourist importance. The objective of the whole drive is to ensure garbage cleaning, sanitation and banning Single Use Plastic (SUP) and promoting use of eco-friendly substances. For a wider reach, the students of schools and colleges and members of Yuva Tourism Clubs (YTC) have also been involved.
On the occasion Best Rural Tourism Village Awards were given f or promotion and preservation of their cultural heritage and sustainable development through tourism. 35 Rural Tourism Villages were with 5, 10, and 20 villages in Gold, Silver, and Bronze Categories respectively.
List of the awardee villages
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Lifestyle for Environment - LiFE
Environmental degradation and climate change are global phenomena where actions in one part of the world impact ecosystems and populations across the globe. Estimates suggest that if requisite action is not taken against the changing environment, approximately 3 billion people globally could experience chronic water scarcity. The global economy could lose up to 18% of GDP by 2050.
Over the last two decades, several macro measures have been implemented globally to address environmental degradation and climate change, including policy reforms, economic incentives and regulations. Despite their enormous potential, actions required at the level of individuals, communities and institutions have received limited attention.
Changing individual and community behaviour alone can make a significant dent in the environmental and climate crises. According to the United Nations Environment Programme (UNEP), if one billion people out of the global population of eight billion adopt environment-friendly behaviours in their daily lives, global carbon emissions could drop by approximately 20 per cent.
In this context, the concept of ‘Lifestyle for the Environment (LiFE) was introduced by Prime Minister Narendra Modi at COP26 in Glasgow on 1st November 2021, calling upon the global community of individuals and institutions to drive LiFE as an international mass movement towards “mindful and deliberate utilisation, instead of mindless and destructive consumption” to protect and preserve the environment. LiFE puts individual and collective duty on everyone to live a life that is in tune with Earth and does not harm it. Those who practice such a lifestyle are recognised as Pro Planet People under LiFE.
Changing our lifestyle, however, is not easy. Our habits are deeply ingrained in our daily lives and are continually reinforced through several elements of our environment. Translating our intention to do good for the environment is not always easy to translate into action. However, it is not impossible. By taking one action at a time and making one change daily, we can change our lifestyle and inculcate long-term environment-friendly habits. Studies suggest that practising an action for a minimum of 21 days helps make it a habit.
In that context, the LiFE 21-Day Challenge is launched to enable Indians to take one simple environment-friendly action per day for 21 days and eventually develop an environment-friendly lifestyle. It is a challenge to change one small thing in your life daily and become Pro Planet People.
"LIFE": One-Word Movement | COP26 Summit in Glasgow
Saving The Environment With L.I.F.E.
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The Importance Of The UNESCO Sustainable Travel Pledge
Have you heard of the UNESCO Sustainable Travel Pledge? This travel pledge promotes sustainable travel through community resilience and heritage conservation. The UNESCO Sustainable Travel Pledge created in 2019, now has over 4,200 hotels and travel companies who have committed to their ideals. While travel allows you to explore the globe and learn about diverse cultures, if you don’t travel sustainably future generations will not be able to explore the globe in the same ways. The sustainable pledge makes it simple for travel companies to become part of the sustainable change that is desperately needed. The UNESCO Sustainable Travel Pledge is free to join and provides a certificate that is perfect for the entire travel industry whether small business or large scale operators. Keep reading to find out more about the importance of the UNESCO Sustainable Travel Pledge.
The aim of sustainable travel is to leave a light environmental footprint, to support local communities, and to protect the culture and heritage of each area. The travel pledge does just that by encouraging community engagement, energy conservation, water conservation, reducing waste, and reducing the use of single use plastics. The sustainable pledge is a way for travel companies to publicly commit to the actions they can take to protect local cultures and the natural environment surrounding them.
The Five Themes Of The UNESCO Sustainable Travel Pledge
1. community engagement .
The UNESCO Sustainable Travel Pledge aims to encourage the communities and cultures in which these travel companies operate to thrive. The sustainable pledge commits participants to support their local communities through sourcing local produce and hiring local workers.
2. Energy Conservation
This theme in the travel pledge helps with the reduction of carbon emissions and aiding in preserving our natural resources. Participants in the pledge lower costs by using energy efficient climate control systems and prioritizing renewable energy.
3. Water Conservation
Water is an invaluable resource in many water-stressed countries world wide. The UNESCO Sustainable Travel Pledge participants manage this incredible resource by pledging to practice installing water conservation instruments such as low-flow toilets and using rainwater to make their travel businesses more eco-friendly.
4. Waste Reduction
Travel has become high-consumption like much of our society, and waste is becoming an increasingly huge problem. Travel companies who sign the UNESCO Sustainable Travel Pledge must share their waste reduction policies, including things like better recycling practices and composting food waste.
5. Single-Use Plastic Reduction
There are about 5 trillion single use plastics that are thrown away each year. These plastics end up in our oceans and landfills and take years to decompose. The sustainable pledge travel companies must show their commitment to replacing single use plastics. This can be in the form of toiletries, straws, and any sustainable alternatives.
Travel Companies/Organizations That Have Joined The Travel Pledge
An exciting group of organizations including Atout France , the French Tourism Development Agency strives to ensure that travelers explore France in a responsible and sustainable way. Another travel pledge participant is The Consell de Formentera , the island of Formentera in the Mediterranean Sea is focused on attracting travelers that respect the environment by promoting sustainable travel.
A fellow UNESCO Sustainable Travel Pledge taker is Visit Scotland . The goal of this national tourist organization of Scotland is responsible tourism. They focus on respecting natural landscapes and preserving the country’s storied heritage. The Expedia Group also took the sustainable pledge, the group includes global brands such as Hotels.com, Expedia, VRBO, Travelocity, and CarRental.com.
Leading the sustainability charge, Green Key has also joined the UNESCO Sustainable Travel Pledge. Green Key brings over 3,200 properties across more than 60 countries to join the sustainable pledge. Other green organizations who have taken the travel pledge include Green Tourism and EU Ecolabel. Find out how to Travel Sustainably With EU Ecolabel . There are many ways for you to begin implementing the same ideals as the UNESCO Sustainable Travel Pledge. Look for the UNESCO Sustainable Travel Pledge certificate when booking hotels, vacation rentals, and rental cars. You can help by reducing your plastic use while traveling, check out How To Incorporate Plastic-Free Living Into Your Travels and Daily Life or Great Biodegradable Products For Travel And Daily Life . Making these small changes can make a world of difference in terms of sustainable travel. Make the commitment for a brighter future while traveling today, implement the ideals of the UNESCO Sustainable Travel Pledge!
Would you like to know more about eco-friendly travel? To receive inspiration direct to your email inbox, please click here and subscribe to the Ecotourism World newsletter!
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LiFE Themes
"Mission LiFE can become a mass movement of Environmental Conscious Lifestyle. What is needed today is Mindful and Deliberate Utilisation, instead of Mindless and Destructive Consumption."
- Hon’ble Prime Minister Shri Narendra Modi introduces Mission LiFE to the world at the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow. - Hon’ble Prime Minister Shri Narendra Modi introduces Mission LiFE to the world at the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow.
Three Phases of Mission LiFE
Change in demand (phase i):, change in supply (phase ii):, change in policy (phase iii):, mission life: an india-led global mass movement--> <-- and preserve the environment., life is a public movement to mobilize individuals to become 'pro-planet people'.
If you want to change the world, start with yourself. Responsible individual climate action is the key to safeguarding our collective future.
India's per capita carbon footprint is 60% lower than the global average. This is because our lifestyle is still rooted in sustainable traditional practices. In fact, sustainability has always been a part of our tradition, culture and values.
The LiFE movement seeks to transform persons into 'pro-planet people', who would adopt sustainable lifestyles.
Each phase requires a fundamental shift in our approach towards sustainability.
Nudging individuals across the world to practice simple yet effective environment-friendly actions in their daily lives
Changes in large-scale individual demand are expected to gradually nudge industries and markets to respond and tailor supply and procurement as per the revised demands
By influencing the demand and supply dynamics of India and the world, the long-term vision of Mission LiFE is to trigger shifts in large-scale industrial and government policies that can support both sustainable consumption and production
Mission LiFE: An India-led global mass movement to nudge individual and community action to protect and preserve the environment.
Mission Lifestyle for Environment recognises that Indian culture and living traditions are inherently sustainable. The importance of conserving our precious natural resources and living in harmony with nature are emphasised in our ancient scriptures. The need of the hour is to tap into that ancient wisdom and spread the message to as many people as possible. Mission LiFE seeks to channel the efforts of individuals and communities into a global mass movement of positive behavioural change.
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यदि प्रतिज्ञा पहले ही ले ली है तो वचनबद्धता का प्रमाण-पत्र प्राप्त करें If already taken Pledge, Get the Certificate of Commitment. प्रमाणपत्र अपने ई-मेल | मोबाइल पर ...
The NIDHI+ platform shall facilitate certification and implementation of Sustainable Tourism for Accomodation Units, Tourism service providers, Destinations and Attractions. Applicability of Travel for LiFE Certification: Certification has been launched for Accommodation Units, Tourism service providers and Destinations on NIDHI Plus Portal.
"Travel for LiFE is a global movement towards sustainable tourism, inspired by Mission LiFE (Lifestyle for Environment) envisioned by India's Honorable Prime Minister, Sh. ... Take the pledge for a better future. The Travel for LiFE pledge. I shall adopt a planet-friendly lifestyle during my travel; ... Travel for LiFE certificates. An insignia ...
Travel for LiFE (TFL), a program under Mission LiFE, has been envisaged to create awareness about sustainable tourism and to nudge the tourists and tourism businesses to adopt sustainable practices synchronous with nature. The program aims to mainstream sustainability into tourism sector towards developing a sustainable, responsible and ...
How to Apply for Travel for LiFE Certification. ... The TFL certificate will be issued to the qualifying unit based on the assessment result. TFL certification is integrated and currently live on the National Integrated Database of Hospitality Industry (NIDHI) Plus portal. At present, the certification is launched for accommodation units (11 ...
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In view of this, the Ministry of Tourism has launched the Travel for LiFE (TFL) as a sector program under Mission LiFE during the third G20 TWG meeting held in Srinagar, Jammu and Kashmir. New Delhi Leaders' Declaration also noted the launch of "Travel for LiFE" and supported the development of smart destinations that are responsible and ...
The Ministry of Tourism, India, has taken a significant stride towards fostering sustainable and responsible travel practices across the country with the launch of the 'Travel for Life Pledge' initiative. This groundbreaking campaign invites all tourism service providers to join hands in promoting eco-friendly, ethical, and community-driven tourism experiences that prioritize the preservation ...
The Travel for LiFE program, which is a part of Mission LiFE, sets out the path to a sustainable planet Earth, he added. Ms. V. Vidhyavathi, Secretary (Tourism) presented the overview of Travel for LiFE and its varied dimensions. She underlined that the 'Travel for LiFE' program will encourage tourists to take simple actions that result in ...
About NIDHI. NIDHI is an initiative towards Aatmanirbhar Bharat to use technology to empower businesses. NIDHI aspires to become a gateway to opportunities for the Hospitality & Tourism Industry. Stakeholders like Accommodation Units, Travel Agents, Tour Operators, Independent Restaurants etc. will be able to register their entities on this ...
Studies suggest that practising an action for a minimum of 21 days helps make it a habit. In that context, the LiFE 21-Day Challenge is launched to enable Indians to take one simple environment-friendly action per day for 21 days and eventually develop an environment-friendly lifestyle. It is a challenge to change one small thing in your life ...
Look for the UNESCO Sustainable Travel Pledge certificate when booking hotels, vacation rentals, and rental cars. You can help by reducing your plastic use while traveling, check out How To Incorporate Plastic-Free Living Into Your Travels and Daily Life or Great Biodegradable Products For Travel And Daily Life. Making these small changes can ...
Mission LiFE: An India-led global mass movement to nudge individual and community action to protect and preserve the environment. Mission Lifestyle for Environment recognises that Indian culture and living traditions are inherently sustainable. The importance of conserving our precious natural resources and living in harmony with nature are ...
When posting a certificate to TravelPledge, our partner experience providers indicate which organizations and causes they support. Most support all 501(c)(3) organizations in some capacity with a fully or partially donated certificate. Their preferences determine the experiences you see in your TravelPledge dashboard and the percentage of the ...
in commerce unless accompanied by a health certificate executed and issued by a licensed veterinarian (7 U.S.C. 21.43.9; CFR, Subchapter A, Part 2). OMB APPROVED 0579-0020 0579-0036 UNITED STATES DEPARTMENT OF AGRICULTURE ANIMAL AND PLANT HEALTH INSPECTION SERVICE UNITED STATES INTERSTATEAND INTERNATIONAL CERTIFICATE OF HEALTH EXAMINATION
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1.6. Travel for LiFE (TFL) - A Program for Tourism Sector under Mission LiFE 6 1.7. TFL - The key principles 6 Chapter 2 TFL Actions by Tourists 07 2.1. TFL - To encourage tourists for simple LiFE actions 7 2.2. TFL Themes 7 2.3. TFL Actions 7 2.4. TFL Actions - Save Energy 7 2.5. TFL Actions - Save Water 8 2.6.
The unique bar-coded certificate in any official language ensures authenticity and verifiable at any given time. A scalable, secure and Multilingual Pledge Platform from MyGov for taking Online Pledges on any government initiatives. ... Travel for LiFE Pledge . View Analytics Get Certificate. Poshak Anaj Se Poshan Pledge. View Analytics Get ...
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Ronald Reagan, Speech at Moscow State University. Digital History ID 1234. Author: Ronald W. Reagan. Date:1988. Annotation: During a visit to the Soviet Union in 1988, President Ronald Reagan, a lifelong anti-communist, met with students at Moscow State University and delivered a stirring plea for democracy and individual rights.
The company has quality certificates OHSAS 18001, ISO 14001, ISO 9001. The museum of the plant presents its history, shows old photographs of the streets of the city, there are achievements of workers, as well as photos of significant people, there are many of the most interesting models produced at the machine-building plant.