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Tijuana Travel Guide 2024: Exploring Mexico's Vibrant Border City: A Comprehensive Tijuana Travel Companion (Sojourning The Earth, Beauty at it's Best!)

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tijuana travel guide book

Tijuana Travel Guide 2024: Exploring Mexico's Vibrant Border City: A Comprehensive Tijuana Travel Companion (Sojourning The Earth, Beauty at it's Best!) Paperback – Large Print, March 2, 2024

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  • Part of series Sojourning The Earth, Beauty at it's Best!
  • Print length 105 pages
  • Language English
  • Publication date March 2, 2024
  • Dimensions 6 x 0.24 x 9 inches
  • ISBN-13 979-8883528568
  • See all details

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  • ASIN ‏ : ‎ B0CWYGZ8KS
  • Publisher ‏ : ‎ Independently published (March 2, 2024)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 105 pages
  • ISBN-13 ‏ : ‎ 979-8883528568
  • Item Weight ‏ : ‎ 7.5 ounces
  • Dimensions ‏ : ‎ 6 x 0.24 x 9 inches

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A first-timer's guide to Tijuana, Mexico

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Eleanor Ross

written by Eleanor Ross

updated 04.02.2019

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Tijuana has many different faces – it's at once a raucous spring-break destination and a wild, escapist fantasy land. The city, in Mexico ’s northwest, features in so many films and TV shows that, for many, it’s taken on a legendary aura: the town where no matter what your vice, you can get away with it.

Tijuana is best known for nightlife, so where should I go?

And what should i eat, what else is there to do in the city, what can i buy to take home.

But there's more to Tijuana than that. With new restaurants popping up across the city, it's becoming a serious contender for one of Mexico ’s best gastronomic destinations and has an exalted art scene to match. Here's everything you need to know before a trip.

Mexico’s state drinking age of 18 and Tijuana’s proximity to Los Angeles and San Diego means it’s a mecca for young American boozers. But although this vibe certainly remains – there are enough free-pouring dive bars to satisfy the most demanding frat-squad – Tijuana’s bar scene is evolving to include gorgeous watering holes and stylish cocktail bars.

Head to La Justina for Tijuana’s top cocktails, run by San Diego’s fabulous Snake Oil Cocktail Company — the Labios Rios cocktail comes strong and garnished with fiery red chillies. Eating here is an equally exciting experience — try the octopus tostaditos as a dreamy bar snack.

Plaza Fiesta, an old (and slightly dated) outdoor mall is without doubt the best place for local brews. El Depa is small and kitsch, but the beer selection is vast and well-worth sampling. When you get hungry head downstairs to El Tigre for sophisticated cocktails and sriracha fries.

For beer with a super local soul, head to Mamut Cerveza on the newly spruced-up Passaje Rodriguez. This venue sells brews for $1.18 a bottle with the aim to making craft beer accessible to all.

Baja California is also known for its blossoming wine scene, and luckily the Valle de Guadalupe is just an hour from Tijuana.

Tacos tacos tacos. Why eat anything else in Tijuana? Visitors to the city should hunker down on one of the bright red stools at a street side taqueria at least once.The Mazateno is regularly voted the number one taqueria in the city – locals swear by the chilli shrimp taco and the super cheesy enchiladas.

Tio Pepe Tacos is also a residents' favourite – the tasty potato tacos come with a heaped serving of fresh cabbage carnitas and the meat options are sumptuous too. For something a little different, head to Kokopelli which serves up octopus pesto tacos and squid ink ceviche – it's one of the rising stars of Tijuana's foodie scene.

The city is also the place to come for super-fresh mariscos (seafood). Run from popular food hall Food Garden , Erizo is the brainchild of the city’s most famous chef, Javier Plascencia. In 2013 the Food Garden grew out of the Distrito Gastronomico and became a new home for some of Tijuana’s busiest street vendors.

There's fine dining on offer too. Mision 19 is Plascencia's flagship restaurant and elevates border food to next-level luxury. The design here is sleek, and typical Baja Californian ingredients are crafted into dishes such as roast suckling pig, beef tablitas and grilled octopus.

tacos-carnitas-queso-fresco-mexico-shutterstock_1017973576

© Joshua Resnick/Shutterstock

Art-lovers will find plenty to do in Tijuana. The city is fast reinventing itself as a creative hub, with bustling studios and loud and proud street art.

First-timers should make a trip to the Tijuana Cultural Center, a large, bulbous building worth visiting for the architecture alone. Framed against a deep-blue sky, the terracotta-coloured building dominates the riverside: inside, the cool, dark space hosts talks, dances, ensemble performances and photography exhibitions. Out back, there’s a peaceful botanical garden complete with Aztec-style statues.

To see work at a more grassroots level, head to La Caja Galeria, or the Box Gallery, which shows work from Tijuana artists in old warehouse buildings.

Hipsters can while away hours along the Passage Rodriguez. The walls here are brightly sprayed with graffiti and block-coloured murals, and the area has been redeveloped to house a microbrewery, a trendy southern restaurant called Voodoo Stu ’s, record stores, bookshops and a bike shop. Del Chopo records is a music-lover's paradise, with LPs stacked floor to ceiling and an ambient soundtrack on the stereo.

mayan-calendar-tijuana-mexico-shutterstock_357018365

© Marben/Shutterstock

Die hard souvenir hunters can still find the sombreros, cheap bottles of tequila and brightly embroidered throws if they want – but there's much more to be snapped up.

Nuclear Waste Underground is an alternative shopping destination in Tijuana’s Zona Centro. As well as records, it sells punky clothing and has a piercing shop on site.

Design-buffs should head to Object . The store opened in 2014 and is a contemporary take on Tijuana’s Mestizo culture. It sells beautifully hewn pieces by local designers and craftspeople: a row of Sebastián Beltrán’s lamps glow over attractive leather handbags and wooden easy chairs.

Explore more of Mexico with The Rough Guide to Mexico . Compare flights , find tours , book hostels and hotels for your trip, and don’t forget to buy travel insurance before you go.

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Your ultimate tijuana travel guide 2024.

Are you planning a trip to the lively city of Tijuana? Located on the western coast of Mexico, just south of California, Tijuana is the perfect destination for a unique cultural experience. From its famous nightlife and delicious street food to its exciting tourist attractions and historical sites, this city has something for everyone. This ultimate Tijuana travel guide will give you all the information you need to plan the perfect trip. From where to stay and what to see, to the best places to eat and drink, we’ll provide you with everything you need to know before visiting Tijuana. You may also want to check out our Cabo San Lucas travel guide .

Table of Contents

Top 5 Things To See And Do In Tijuana

  • Avenida Revolución : Avenida Revolución is Tijuana’s most famous street and one of the city’s biggest attractions. It is filled with bars, clubs, and shops selling souvenirs and handmade crafts. Take a stroll down the street to soak up the energy and excitement of the city.
  • The Tijuana Cultural Center : This is one of Tijuana’s most popular attractions, and for good reason. The center offers a range of exhibitions, shows, and workshops that showcase the city’s rich culture and heritage. It’s a must-visit for anyone who wants to learn more about Tijuana’s history and culture.
  • The Tijuana Wax Museum : This museum is home to an impressive collection of wax figures of celebrities, politicians, and historical figures. Visitors can take photos with their favorite stars, making it a popular destination for tourists and locals alike.
  • Mercado Hidalgo : This colorful market is filled with stalls selling fresh produce, handicrafts, and souvenirs. Visitors can browse the stalls, sample local foods, and buy unique gifts to take back home.
  • Playas De Tijuana : Located just a short drive from the city center, Playas de Tijuana is a long stretch of sandy beach with stunning views of the Pacific Ocean. Visitors can take a dip in the ocean, relax on the beach, and enjoy the fresh sea breeze. It’s the perfect escape from the hustle and bustle of the city.

Where To Stay In Tijuana

  • Zona Rio : This is Tijuana’s business district and is known for its modern architecture, shopping centers, and dining options. It’s a great choice if you want to be close to all the action.
  • Playas De Tijuana : This beachfront neighborhood offers stunning views of the Pacific Ocean and is perfect for those who want a more relaxed atmosphere. It’s also home to a variety of seafood restaurants and bars.
  • Centro : This is the heart of Tijuana and is home to many of the city’s cultural attractions, such as the Tijuana Cultural Center and the Mercado Hidalgo. It’s a great choice for those interested in exploring Tijuana’s history and culture.
  • Colonia Cacho : This trendy neighborhood is known for its art galleries, trendy cafes, and nightlife. It’s a great choice if you want to experience Tijuana’s hip side.
  • Otay Mesa : This neighborhood is located near the Tijuana International Airport and is popular with business travelers and those who need to catch an early flight. It’s also home to several shopping centers and restaurants.

Top Tijuana Hotels

  • Grand Hotel Tijuana : The Grand Hotel Tijuana is a luxury hotel with modern amenities such as an outdoor pool, a fitness center, and a spa. The rooms are spacious and offer stunning views of the city. The hotel also has multiple restaurants serving a variety of cuisine.
  • Hotel Lucerna Tijuana : The Hotel Lucerna Tijuana is a sleek and stylish hotel located in the upscale Zona Rio neighborhood. The rooms are decorated in a contemporary style with plush bedding and amenities such as a minibar and a flat-screen TV. The hotel also has a rooftop pool and a fitness center.
  • Hotel Pueblo Amigo Plaza & Casino : The Hotel Pueblo Amigo Plaza & Casino is a lively hotel with a casino and multiple dining options. The rooms are comfortable and come equipped with a minibar and a flat-screen TV. The hotel also has a pool and a fitness center.
  • Marriott Tijuana Hotel : The Marriott Tijuana Hotel is a luxurious hotel with spacious rooms and top-notch amenities. The hotel has multiple dining options, an outdoor pool, a fitness center, and a spa. The location is also convenient for those traveling on business, as it is close to the airport and the convention center.
  • Hotel Real Inn Tijuana : The Hotel Real Inn Tijuana is a contemporary hotel with comfortable rooms and a convenient location. The hotel has an outdoor pool, a fitness center, and multiple dining options. The rooms also come equipped with a minibar and a flat-screen TV.

Where To Eat In Tijuana

One of the best things about Tijuana is the food. Whether you’re in the mood for tacos, seafood, or something more adventurous, Tijuana has plenty of food options to satisfy your cravings. Here are the top 5 places to eat in Tijuana:

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  • Taqueria El Franc : If you’re looking for the best tacos in town, look no further than Taqueria El Franc. This small stand is known for their flavorful meats and fresh tortillas, and they’re open late into the night.
  • Mariscos El Mazateño : Seafood lovers won’t want to miss Mariscos El Mazateño. This bustling seafood restaurant serves up everything from ceviche to fish tacos, and it’s always busy with locals and tourists alike.
  • La Corriente Cevicheria Nais : Another great spot for seafood, La Corriente Cevicheria Nais is a must-visit for ceviche lovers. Their creative ceviche bowls are the perfect mix of flavors and textures, and the restaurant’s trendy vibe makes it a fun spot to hang out.
  • Mision 19 : For something more upscale, head to Mision 19. This sleek restaurant serves up modern Mexican cuisine with a focus on local ingredients, and the cocktails are just as impressive as the food.
  • Tacos El Gordo : This beloved taco chain has several locations throughout Tijuana, and for good reason. The al pastor tacos are a standout, and the salsas and toppings are just as important as the meat.

No matter where you choose to eat in Tijuana, be prepared to indulge in some seriously delicious food. Just make sure to bring your appetite!

How To Get Around Tijuana

Tijuana is a bustling city that offers many modes of transportation for both tourists and locals. Here are the various methods of transportation available in Tijuana:

  • Walking : If you plan to stay in the central area of Tijuana, walking is a great option. You can easily explore the city on foot and enjoy the vibrant atmosphere of the streets.
  • Taxis : Taxis are readily available in Tijuana and can be hailed from the street. Always make sure to agree on a fare before getting into the taxi, and it’s also a good idea to have cash on hand as most taxis don’t accept credit cards.
  • Uber : Uber is also available in Tijuana and is often cheaper than taxis. It’s a safe and convenient way to get around the city, and you can also avoid language barriers as you can input your destination in the app.
  • Public Buses : Tijuana has a reliable and extensive public bus system, with various routes that cover most of the city. The buses are cheap and can be identified by their distinctive yellow color.
  • Metro : The Tijuana Metro is a rapid transit system that operates two lines and serves the central area of the city. It’s a cheap and efficient way to get around Tijuana.
  • Rental Cars : If you plan to explore areas outside of Tijuana, renting a car might be a good option. Car rental agencies are available at the Tijuana International Airport and throughout the city.

Overall, getting around Tijuana is easy and convenient. Whether you prefer to walk, take a taxi or use public transportation, you can easily explore this vibrant city. Always remember to keep your valuables safe and use common sense when navigating the city.

Tijuana Weather

Tijuana is known for its mild and pleasant climate, with temperatures that rarely reach extremes. The city has a Mediterranean-like climate, with dry, hot summers and mild, wet winters.

  • Spring (March to May) : Spring brings pleasant temperatures with average highs of 68°F (20°C) and lows of 52°F (11°C). This season is characterized by mostly sunny days, low humidity, and occasional spring showers. It’s a great time to explore the city’s outdoor attractions.
  • Summer (June to August) : Summer is the hottest and driest season, with average highs of 75°F (24°C) and lows of 62°F (17°C). The city can experience occasional heat waves, with temperatures exceeding 90°F (32°C). This is also the peak tourist season, with many visitors heading to the beaches to enjoy the sun.
  • Fall (September to November) : Fall is another popular time to visit Tijuana, with average highs of 72°F (22°C) and lows of 57°F (14°C). The city experiences fewer crowds and a bit of rain during this season, but the temperatures are still pleasant.
  • Winter (December to February) : Winter is the coolest and wettest season in Tijuana. The city experiences average highs of 65°F (18°C) and lows of 50°F (10°C). There can be occasional frost and even snowfall in the mountains, but this is a rare occurrence. Visitors should expect cooler temperatures, cloudy skies, and occasional showers.

Overall, Tijuana is a great destination to visit any time of the year. The city’s mild climate makes it a perfect destination for outdoor activities, while its proximity to the coast provides an opportunity to relax and soak up the sun. Regardless of the season, visitors should pack layers and a raincoat, just in case.

Best Time To Visit Tijuana

The best time to visit Tijuana is during the months of May and June when the weather is mild, and there are fewer crowds. July and August can be extremely hot and humid, so it’s best to avoid these months if you’re not a fan of high temperatures. If you’re looking to experience the cultural and festive atmosphere of Tijuana, plan your trip around the Day of the Dead celebrations in November or the colorful Carnival in February. Keep in mind that these events can attract large crowds, so be prepared for that.

Another thing to consider when planning your visit is the weather. Tijuana experiences a Mediterranean climate, with mild temperatures throughout the year. However, winters can be cool and rainy, so be sure to pack warm clothes if you’re planning a trip during this time. In terms of costs, the high season in Tijuana is from December to April, so expect prices to be higher during these months. If you’re looking for more affordable options, consider traveling during the shoulder season in May and June or the low season from September to November.

Overall, the best time to visit Tijuana will depend on your personal preferences and what you want to see and do during your trip. Take the weather, crowds, and costs into consideration when planning your visit, and you’re sure to have an unforgettable experience in this vibrant city.

How To Stay Safe In Tijuana

Tijuana has a reputation for being a dangerous city, but as long as you take some basic safety precautions , you can have a safe and enjoyable trip. Here are some tips to keep in mind:

  • Stick To Well-Lit And Busy Areas : Avoid walking alone at night or in areas that are known to be dangerous.
  • Avoid Showing Off Valuables : Keep your jewelry, cameras, and other expensive items out of sight to avoid attracting unwanted attention.
  • Be Careful With Your Money : Only carry what you need and keep your cash and cards in separate places. Don’t leave your bags unattended, especially in crowded areas.
  • Watch Out For Scams : Some people may try to trick you into giving them money or getting involved in illegal activities. Be aware of your surroundings and trust your instincts.
  • Use Official Taxis : To avoid getting ripped off or getting into an unsafe situation, use official taxis that are registered with the city.
  • Know How To Handle Emergencies : In case of an emergency, have the phone number of the police, your embassy, and your hotel’s front desk handy.

By following these tips and staying alert, you can enjoy all that Tijuana has to offer without putting yourself in danger.

Tijuana Customs and Etiquette

As with any foreign country, it’s important to be mindful of the customs and etiquette when visiting Tijuana. Here are a few tips to keep in mind:

  • Greetings : When meeting someone, it’s common to shake hands or give a light hug. Men usually wait for women to extend their hand first.
  • Personal Space : Mexicans tend to stand closer together when conversing than Americans or Canadians. Don’t be surprised if someone stands closer than you’re used to.
  • Politeness : Mexicans are known for being polite and hospitable. Always say please (por favor) and thank you (gracias) when making requests or receiving something.
  • Tipping : In restaurants, it’s customary to leave a 10-20% tip, depending on the level of service. In hotels, leave a few dollars for the cleaning staff.
  • Clothing : Dress is generally casual, but modesty is appreciated. Avoid revealing clothing or swimwear outside of the beach or pool area.
  • Language : While English is widely spoken in Tijuana, it’s always appreciated when visitors attempt to speak Spanish. Learn a few basic phrases before your trip.
  • Bargaining : In the markets, bargaining is expected. Don’t be afraid to negotiate for a better price, but be respectful in your negotiations.

By following these simple tips, you’ll show respect for Tijuana’s culture and customs while also having a more enjoyable trip.

Other Things To Know About Tijuana

Before heading out on your trip to Tijuana, there are a few more important things to know about the city. First and foremost, Tijuana is a city located in Mexico. As such, the currency used is the Mexican Peso. While some establishments may accept US dollars, it is always a good idea to have pesos on hand for transactions.

Spanish is the official language spoken in Tijuana, so it is important to have some basic knowledge of the language if you plan on traveling outside of tourist areas. However, many locals in Tijuana do speak some English, so language barriers are not always a concern.

In terms of time zone, Tijuana follows Pacific Standard Time (PST) which is the same as the west coast of the United States. It is also important to note that Tijuana has a unique culture and customs. Visitors should be respectful of local customs, such as greeting people with a handshake and addressing them with the formal title “senor” or “senora”. It is also polite to wait for an invitation before using someone’s first name.

Lastly, Tijuana has a rich history and culture, so be sure to take advantage of opportunities to learn more about the city. Visit museums, take a walking tour, or try some local cuisine to fully immerse yourself in all that Tijuana has to offer.

Tijuana Travel Costs

Traveling to Tijuana can be a great way to explore Mexico on a budget. While it’s possible to spend a lot of money on your trip, there are plenty of affordable options available. The cost of your trip will depend on a variety of factors, including your accommodations, transportation, and activities. Here’s a breakdown of what you can expect to spend:

  • Accommodations : You can find a variety of affordable options for accommodations in Tijuana, from budget hotels to hostels. Prices can range from as low as $20 USD per night for a budget hotel to $100+ USD per night for a more upscale option.
  • Transportation : Transportation in Tijuana is relatively affordable. Taxis are widely available, and a ride across town can cost around $5 USD. Public transportation is also an option, with bus fares starting at around $0.60 USD.
  • Activities : There are plenty of things to do in Tijuana that won’t break the bank. Some popular options include visiting local markets, exploring museums, and checking out street art. You can also take a food tour, which typically costs around $50 USD per person.
  • Food and Drink : Food and drink in Tijuana can be quite affordable. You can find delicious tacos and street food for as low as $1 USD per item. A sit-down meal at a mid-range restaurant will typically cost around $10-15 USD per person. A beer at a local bar will cost around $2 USD.

Overall, a budget traveler can expect to spend around $30-50 USD per day in Tijuana, while a mid-range traveler can expect to spend around $50-100 USD per day. However, it’s important to note that prices can vary widely depending on your travel style and preferences. With a little bit of planning and budgeting, you can enjoy a fantastic trip to Tijuana without breaking the bank.

Finding Affordable Flights To Tijuana

When planning a trip to Tijuana, one of the biggest expenses you will face is airfare. However, with some research and a few tips, you can find affordable flights to this vibrant city. Here are some tips to help you find cheap flights to Tijuana:

  • Book Early : One of the best ways to find cheap flights to Tijuana is to book your flight early. Airlines typically release their cheapest fares six to eight weeks before departure. So, if you know when you will be traveling, book your flights as soon as possible to take advantage of lower fares.
  • Use Flight Search Engines : There are several online travel agencies that allow you to search for flights from different airlines and compare prices. Sites like Kayak, Skyscanner, and Expedia can help you find the best deals on flights to Tijuana. Be sure to check these sites regularly, as prices can fluctuate frequently.
  • Be Flexible : If you are flexible with your travel dates, you may be able to find cheaper flights to Tijuana. Flights during weekdays are typically less expensive than those on weekends. You can also consider traveling during off-peak seasons when prices are lower.
  • Consider Alternate Airports : When searching for flights, consider alternate airports near Tijuana, such as San Diego International Airport. You may be able to find cheaper flights to these airports and then take a bus or taxi to Tijuana.
  • Sign Up For Email Alerts : Many airlines and travel sites offer email alerts for price drops and flash sales. Sign up for these alerts to stay informed about deals on flights to Tijuana.

By following these tips, you can save money on your flights to Tijuana and have more to spend on your adventure in this fascinating city.

Backpacking Tijuana Suggested Budgets

If you’re planning to visit Tijuana on a budget, you’re in luck. There are plenty of affordable accommodation and dining options in the city. Here are some suggested budgets for backpackers:

Low Budget: $30-50 per day

For this budget, you can stay in a hostel or budget hotel, eat street food or at local markets, and use public transportation or walk. You can also visit some of the free attractions like the Tijuana Cultural Center, CECUT, and Avenida Revolución.

Mid-Range Budget: $50-100 per day

For this budget, you can stay in a mid-range hotel or Airbnb, eat at casual restaurants, take taxis or Ubers, and visit some of the paid attractions like the Tijuana Wax Museum, Mercado Hidalgo, and Tijuana Brewery.

Luxury Budget: $100+ per day

If you want to splurge on your trip to Tijuana, you can stay in a luxury hotel or Airbnb, eat at high-end restaurants, take private tours or hire a personal driver, and indulge in activities like wine tasting at Valle de Guadalupe or a helicopter tour of the city.

Note that prices may vary depending on the season and availability. It’s always a good idea to research and compare prices before making any reservations. No matter what your budget is, Tijuana has something to offer for every type of traveler. Don’t let your budget hold you back from experiencing the vibrant culture and attractions of this exciting city.

Tijuana Money Saving Tips

Traveling to Tijuana doesn’t have to break the bank. Here are some money-saving tips to help you stick to your budget:

  • Use Public Transportation : Tijuana has an efficient public transportation system, including buses and taxis, which are affordable options for getting around the city.
  • Eat Like A Local : Street food vendors and local markets offer authentic Mexican cuisine at a fraction of the cost of sit-down restaurants.
  • Bargain When Shopping : Tijuana is known for its markets and shopping districts where vendors are open to haggling for a better price.
  • Choose Budget Accommodations : There are plenty of budget-friendly options for lodging in Tijuana, including hostels, guesthouses, and affordable hotels.
  • Look For Free Activities : Many of the city’s top attractions, such as the Tijuana Cultural Center, are free to visit. Additionally, Tijuana has plenty of public parks and beaches that are also free.

By following these tips, you can experience all that Tijuana has to offer without spending a fortune.

What To Pack For Tijuana

When packing your luggage for a trip to Tijuana, it’s important to keep in mind the weather and the activities you plan to do. Here are some essential items to pack:

  • Comfortable Shoes : Tijuana is a city where you’ll likely be doing a lot of walking, so it’s important to pack a pair of comfortable shoes.
  • Lightweight Clothing : The weather in Tijuana is warm year-round, so pack lightweight clothing that will keep you cool and comfortable.
  • Sunscreen : The sun in Tijuana can be strong, especially in the summer months. Be sure to pack sunscreen to protect your skin.
  • Insect Repellent : Tijuana is a city near the coast and surrounded by mountains, which means there are mosquitoes and other insects. Bring some insect repellent to keep them away.
  • Camera : Tijuana has many picturesque places, so don’t forget your camera to capture those memories.
  • Mexican Pesos : While you can use US dollars in Tijuana, it’s best to have some Mexican Pesos on hand for smaller purchases.
  • Passport : If you’re visiting Tijuana from the United States, you’ll need your passport to enter Mexico and to return to the US.
  • Medications : If you take any medications, make sure to bring enough for your trip and keep them in their original prescription bottles.
  • Daypack : A small daypack or garment bag is great for carrying essentials like water, snacks, and sunscreen when you’re out exploring Tijuana.

By packing these essentials, you’ll be well prepared for a trip to Tijuana and able to enjoy all the city has to offer.

Can You Drink Tap Water In Tijuana?

It is generally not recommended to drink tap water in Tijuana, or anywhere in Mexico for that matter. The water quality in Mexico is often poor and can contain harmful bacteria that can make you sick. As a visitor to Tijuana, it’s best to stick to bottled water for drinking, cooking, and even brushing your teeth. You can easily find bottled water for sale at any convenience store or market. Some hotels and restaurants may also have water filtration systems that make the tap water safe to drink, but it’s always best to ask before assuming. Don’t let concerns about the water quality deter you from visiting Tijuana, just remember to bring or buy plenty of bottled water to stay hydrated and healthy during your trip.

Other Things To See And Do In Tijuana

Aside from the top attractions mentioned earlier, Tijuana has a lot more to offer. Here are some additional activities and places to add to your itinerary:

  • Explore The Cultural Center : The Tijuana Cultural Center (CECUT) is a massive complex with several museums, a cinema, an aquarium, a planetarium, and more. It’s a great place to learn about the city’s history, art, and culture.
  • Visit Playas De Tijuana : This is a popular beach destination among locals and tourists. Enjoy a swim in the ocean, take a walk along the boardwalk, or try some fresh seafood from the beachside restaurants.
  • Go On A Food Tour : Tijuana is famous for its delicious cuisine, from street tacos to fine dining restaurants. Join a food tour to discover the best dishes and learn about the local ingredients and flavors.
  • Take A Day Trip To Rosarito : Located about 30 minutes from Tijuana, Rosarito is a beautiful beach town with stunning views, delicious food, and fun activities like surfing and horseback riding.
  • Go Shopping At The Mercado Hidalgo : This traditional market has been operating since the 1900s and offers a wide variety of products, including food, clothing, crafts, and souvenirs. Bargain with the vendors and bring home some unique treasures.
  • Visit The Tijuana Brewery : If you’re a beer lover, don’t miss the chance to try some of Tijuana’s best craft beers at the local brewery. Take a tour, learn about the brewing process, and enjoy some samples.
  • See The Border Wall Art : The border between Tijuana and San Diego is famously marked by a towering wall. However, local artists have transformed the wall into a beautiful canvas, with colorful murals and messages of hope and unity.

Tijuana has something for everyone, from history buffs to foodies to beachgoers. Don’t be afraid to explore and discover the hidden gems of this vibrant city.

The Bottom Line

Tijuana is a vibrant city with plenty to see and do, from delicious street food to beautiful beaches and historic sites. It’s important to stay aware of your surroundings and follow local customs to stay safe while exploring the city. While Tijuana can be budget-friendly for travelers, be sure to budget accordingly for transportation, food, and accommodations. With the right preparation, you’re sure to have a memorable and enjoyable visit to Tijuana. So pack your bags and get ready to discover the best that this exciting city has to offer!

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tijuana travel guide book

People shop and walk below colorful hanging flags at Plaza Santa Cecilia, a historic Mexican square in the heart of the city.

© Sherry Smith/Getty Images

Tijuana boasts the ‘most crossed border in the world,’ and in many ways offers the full border-town experience with its vibrant cocktail of cultures, vigorous nightlife, great range of restaurants and bars, and sleazy red-light district. Yes it's gritty and yes, there's plenty of violent crime, but in reality tourists are rarely a target. What's changed about Tijuana over the years is the emergence of a dynamic craft beer, dining and urban art scene. Several pasajes (passages) off main thoroughfare La Revolución (or La Revo, as it is commonly known) are now home to contemporary galleries and arty cafes. Many hip, lauded restaurants have opened in Zona Río, the upscale commercial center that runs alongside the river. Here you'll also find Plaza Fiesta, the rough-around-the-edges center of the craft beer and bar scene that perhaps more than anywhere embodies the ever-evolving, hedonistic yet distinctly Mexican soul of Tijuana.

Leave the planning to a local expert

Experience the real Tijuana. Let a local expert handle the planning for you.

Attractions

Must-see attractions.

Parque de la Amistad

Parque de la Amistad

For a glimpse at what a wall between neighbors really looks like, find your way to binational Friendship Park. On the Mexico side of the wall in Playas de…

Pasaje Rodríguez

Pasaje Rodríguez

This atmospheric arty alley reflects TJ's growing urban art scene. The walls are painted with vibrant graffiti-style murals – the perfect backdrop to the…

Malecón de Playas

Malecón de Playas

A tranquil, recently remodeled boardwalk by the sea, stretching about a kilometer and livened up with ever-evolving murals, beach bars and cozy cafes. Pub…

Estación Federal

Estación Federal

Part local art gallery, part coworking space, part drinking and dining hub, with some modern accommodations thrown in for good measure. It's all just a 10…

Museo de las Californias

Museo de las Californias

The Museo de las Californias chronicles the history of the Baja Peninsula from prehistoric times to the present. The exhibit kicks off with replica cave…

Frontón Palacio Jai Alai

Frontón Palacio Jai Alai

Oddly baroque in style, the striking Frontón Palacio Jai Alai dates from 1926 and for decades hosted the fast-moving ball game of jai alai – a sort of…

Parque Morelos

Parque Morelos

Parque Morelos is an ecological reserve and the largest park in Tijuana. Bring the kids and enjoy the spacious recreation areas, pool, lake, botanical…

Catedral de Nuestra Señora de Guadalupe

Catedral de Nuestra Señora de Guadalupe

Modern Catholic church amidst the busy center of TJ.

Plan with a local

Experience the real Mexico

Let a local expert craft your dream trip.

tijuana travel guide book

Latest stories from Tijuana

An empty street lined with palm trees with an arch at one end under a blue sky dotted with pink clouds

Mar 21, 2019 • 6 min read

Tijuana – famous for late-night hedonism and last minute border runs. A place where the usual rules don’t apply and no one checks your ID. From 1920s…

Avenida Revolucion, the main touristic artery in Tijuana with the millennial arch in a perspective © Denis Kabanov / Getty Images

May 21, 2018 • 4 min read

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Tijuana, Mexico Visitor's Guide

tijuana travel guide book

Deciding whether to visit Tijuana , the Mexican border town near San Diego can be confusing.

Some people say they had a lot of fun visiting it and others think you should just stay away. Here's the lowdown on today's Tijuana, with some tips and insights that might help you decide whether it's right for you.

In the late 2000s, Tijuana was super-touristy. Within a few steps from the border crossing, you could find a dozen places selling cheap tourist trinkets. Everything was decked out in a way that felt calculated to please the gringo tourists. 

Today's Tijuana has a Mexican flair but is also distinctively different from cities further inland. That makes it a unique place to visit. You can still find the cheap souvenirs and tourist traps of yesteryear, but you can also find world-class cuisine and exciting local art - if you know where to look.

Is It Worth My Time?

Some people can't resist the idea of crossing an international border if they're close. If you're one of them, then it's easy enough to do that.

Whether it's worth the time for everyone else depends on what you expect and what you enjoy. If all you want is the tired old tourist stereotypes, go right ahead. Buy a giant sombrero, a colorful pinata, and take a few selfies. It will be fun.

If you're a curious traveler who wants to find out more about what other places are really like, you can do that in Tijuana. Skip down to the list of things you didn't know you could do in Tijuana to find out more.

Travel Alerts

Everyone has their level of tolerance. Many visitors enjoy Tijuana and never feel unsafe. Look for Baja California when you read the State Department's most recent travel alert  and decide for yourself whether you want to go.

Do It Yourself Day Trip

This easy day trip starts at the U.S./Mexico border and assumes that you will walk from there into town. Options for getting there are listed below. 

Getting into Tijuana: Take a look at the pictorial, step-by-step border-crossing guide that shows you how to reach Avenida de la Revolucion, Tijuana's main tourist street.

What to do: On Revolucion Avenue, you'll find ample opportunities to get your photograph taken with a cart hooked up to a Tijuana zebra (a donkey with black stripes painted on it), a tradition for more than 100 years. You can also do some shopping, and it's a great place for people-watching.

Just pay attention or take photos at your major turns and stops and you can retrace your steps to get back to the border.

Things You Didn't Know You Could Do

Guided tours can be the absolute worst way to get to know a city, but the super-interesting tours given by Turista Libre are the exception. Run by a friendly Americal expatriate who lives in Tijuana, the company offers a wide variety of exciting things to do that could keep you coming back for more.

With Turista Libre, you'll get a look at the unique and fascinating place that Tijuana has become. You may go to a local market where people buy sugar, cheese, chocolate, and candles - or out to the beach to see the border wall plunging into the ocean. They offer lots of specialty tours that may include food tours, "Lucha Libre" Mexican wrestling, a brewery tour or an artists' tour. For more information on tours, check Turista Libre's website .

Things You Can Do On Your Own

  • Dine fine:  Foodies flock to Tijuana these days to try "Baja Med" cuisine, which combines traditional Mexican recipes with ingredients like olive oil, abalone, and arugula that flourish in the coastal, Mediterranean-like climate. Chefs like Javier Plascencia of Mision 19 (who you may have seen on ABC TV's The Taste ) and Miguel Angel Guerrero of La Querencia are just a few of the many serving up innovative and delicious food.
  • Catch some culture: Centro Cultural Tijuana (Tijuana Cultural Center) is a fine museum that chronicles Baja peninsula history from ancient cave paintings to modern times. Exhibits are explained in English. It's in the Zona Rio area at Paseo de Los Heroes and Mina.
  • Shop for art at PRAD: Short for Pasaje Rodriguez Arte y Diseño (Rodríguez Passage Art and Design), it's a narrow alleyway between Avenida Revolucion and Avenida Constitucion, with its entrance between Third and Fourth streets. Once filled with shops selling tourist souvenirs, it's now occupied by more than 20 small artists' spaces.

Ways to Get to There From San Diego

Most San Diego visitors use the San Ysidro border crossing to Tijuana. Here's how to get there:

  • The Easy Way:  The  San Diego Trolley  (which is also sometimes called the Tijuana Trolley), takes you directly to the border crossing.
  • Don't Drive: Driving to Tijuana from San Diego is possibly the absolute worst way to go there. In theory, it's easy. Just drive south on Interstate Highway 5, and you'll be at the border crossing. You can find parking lots on the U. S. side of the border from Tijuana. To get into them, take the "Last U.S. Exit, Camino de la Plaza" off-ramp, paying close attention, so you don't end up driving across the border when you didn't intend to. However, many visitors report break-ins and thefts in these lots. You could also drive across the border, but then you'd end up with parking hassles on the other side and stuck in a long line of traffic trying to get back across. And if you rent a car in San Diego, rental agencies prohibit taking it into Mexico.
  • Take a Bus: Bus tours also leave San Diego daily. They aren't as much fun as the Turista Libre tours mentioned above, but they do offer an easy way to get across the border. However, you can't go home early or stay late.
  • The Go San Diego Cardalso offers Tijuana tours along with a lot of attractions at a very reasonable price.

Crossing the Border and Getting Back Into the U.S.

To get back to the border from Avenida Revolucion on foot, just look for the big arch. Walk to it, turn right, go across the bridge and through the small shopping plaza. Take the pedestrian bridge over the highway and get in the line.

Once inside the building, have your documentation ready. U.S. and Canadian citizens must present either a passport or a government-issued photo ID plus proof of citizenship.

You can bring back up to $800 in purchases duty-free from Tijuana, including up to one liter of alcohol per adult more than 21 years old, 100 cigars and 200 cigarettes. You may also be able to bring back medicines purchased for your personal use.

Once you're back on the United States side, the San Diego Trolley station will be straight ahead.

Getting Around by Bus, Taxi, and on Foot

Don't wait until you're standing in Tijuana beset by confusion and choices to decide how you're going to get around. Read up now, and you can move around like a pro.

Tijuana taxis come in three kinds, and you need to know which one you're working with before you get in. Tipping is not expected but is appreciated if someone is extra helpful.

  • Taxi Libre: These taxis are easy to recognize. Most are white with a big, orange stripe and "Taxi Libre" written on the door. They have meters. The downside is that the drivers may speak little English. If you don't speak Spanish and are going somewhere other than the standard destinations, you'll have better luck if you bring a map or written address with you. To avoid any trouble, check to be sure the driver starts the meter when he takes off.
  • Taxi Vans: You may also see mini-van-sized vehicles in Tijuana that are marked as taxis. They cover defined routes from the city center to the suburbs and are not for the casual visitor.
  • Uber: The app-based ride service operates in Tijuana - but beware that you might have to pay international data roaming fees to use it. However, uber passengers have been attacked for using the service. Do a quick search for "uber in Tijuana" to find out the current situation before you decide to go this route.
  • Yellow Taxis:  These taxis are best avoided. They do not have meters, so you have to negotiate your price before you get in. They charge more than other services, and the drivers can be very aggressive when trying to get your business. 

Local buses are the least expensive option other than walking. The fare is less than a dollar. If you decide to try them, you should know that bus numbers are meaningless here. Instead, look for the destination written on the front of the bus instead. Downtown is "Centro." To get to the Cultural Center, look for "Zona Rio."

Tips for Getting the Most out of Your Visit

These tips will help you have the most fun in Tijuana with the least trouble. If you were going somewhere else, they might sound like the things your mother tells you that you mostly ignore - but for Tijuana, listen up and pay attention.

Before You Go

  • U. S. citizens can visit Mexico for 72 hours or less without visas, but they need proof of citizenship when they return, A passport or government-issued photo ID and birth certificate are most common.
  • Permanent Residents should bring their green cards and passports.
  • Citizens of other countries need valid passports and a valid I-94, multi-entry visa or visa waiver.
  • Take cash: You'll get better prices in the shops. For most places, U.S. dollars are fine. Use ATMs only for emergencies; they'll give pesos that you'll have to figure out what to do with if you don't spend them all - and may incur foreign transaction fees.
  • Time your trip: It can take hours to get back into the U. S. from Tijuana on Saturday evening. Leave town by mid-afternoon, or go on a less-busy day.
  • Wear comfortable walking shoes . Walking is the best way to see Tijuana. But if you're exploring a lot, you could walk quite a few miles.

While You're There

  • Cell phone roaming: As soon as you get to the border crossing, put your phone on airplane mode to avoid international roaming charge.
  • Beggars: Baja Mexico's tourism department says giving beggars money won't help the problem. They suggest that you contribute to a charity that helps needy people instead.
  • Young girls selling flowers . Pickpockets may try to distract you by trying to sell you something while at the same time lifting your wallet. Cute kids are even easier to give in to but stay alert.
  • Say no: Tijuana shopkeepers want your attention, and they all have a way of getting it. Some resort to stereotypes (serape and sombrero), others to politeness ("just let me show you something") and yet others to humor: "Give me a chance to rip you off." A firm "no" works with all but the most persistent.
  • When you've gotta "go": Some Tijuana shops have restrooms and so do some shopping complexes. There may be a small charge to use them.
  • Food and drink:  It's still true that you need to be careful about eating and drinking in Tijuana. Stick to bottled water and beverages, avoid drinks with ice, skip the street snacks, and eat only well-cooked food, just to be safe.

Shopping: How to Bargain With a Shopkeeper

You can find so much merchandise in Tijuana: Leather goods, cigars, fine Mexican handicrafts,​ and cheap souvenirs. However, designer clothing and perfumes can actually cost more in Tijuana than in the U.S.

If you don't like to haggle, shop in a store that has fixed prices. They're fair, and you don't have to negotiate. 

Bargaining for a better price is a way of life in Tijuana. If you're unsure how to do it, follow these steps to save some money. Or if one of your companions likes to bargain, let them make your purchase for you.

Here's How:

  • Know the price of the item. If you haven't shopped for it at home, look around at several shops to get an idea of the going price.
  • Bring cash. You will pay more if you use a credit card.
  • Don’t carry an expensive purse or wear high-end designer clothing or jewelry. You might look cute in it, but shopkeepers will notice and aren't likely to give you the best bargains. Keep expensive jewelry out of sight, too. If you have a fancy diamond, turn your ring inside your palm, so only the band shows. Keep expensive watches pushed up your sleeve out of sight.
  • Compare quality and price at several shops before making a purchase. Pay attention to the location of a shop you like, or you may not be able to find it again!
  • Shops that actively solicit your presence are most open to bargaining. 
  • When you're ready to buy, try not to appear too interested. It weakens your negotiating position.
  • Ask the price, but unless it's marked firm don't settle for it. Currency marked with a $ sign can be pesos or dollars. If it doesn't say, ask.
  • Wait until the shopkeeper makes several rounds of reductions before you counter with a lower price than their last quote.
  • When the shopkeeper reaches a price close to what you want to pay, counter with your price and be firm.
  • If you're unsure about the item, or can't get the price you want, turn away and start to leave the shop. The shopkeeper will either come down further, or you'll know where the rock-bottom price lies.

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Tijuana Travel Guide

Mexico › Tijuana Updated: March 1, 2022

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The godfather of Mexican border towns, Tijuana has been undergoing something of a renaissance in the last ten years. Cutting-edge art galleries, museums, and dynamic culinary and craft beers scenes – in addition to the old-fashioned fun and bars offered on Avenida Revolución – make this one of our favorite cities for a short-break or day-trip south of the US border.

Millennial Arch on Avenida Revolucion

The Millennial Arch on Avenida Revolucion.

Frequently Asked Questions about Tijuana

Where is tijuana.

Tijuana is the largest city in the Mexican state of Baja California, set on the Pacific Ocean and right on the border with the US state of California. Tijuana is just 20 miles (32 km) south of central San Diego, 105 km north of Ensenada and around 2780 km by road from Mexico City.

Non-stop flights to Tijuana take 2 hours 50 minutes from Monterrey, 2 hours 40 minutes from Puerto Vallarta, 2 hours 55 minutes from Guadalajara, 3 hours 15 minutes from Mexico City, and 4 hours 40 minutes from Cancún.

How big is Tijuana?

Tijuana has a greater metro population of just over two million and covers an area of around 637 square kilometers. The city lines the US border from the Pacific coast inland for almost 30km.

What is the history of Tijuana?

Tijuana was officially founded in 1889 on land previously inhabited by indigenous peoples such as the Kumeyaay, and Spanish cattle ranches. It really owes its existence to the US border – the city’s founders intended to profit from cross-border trade and day-tripping Americans. The city’s first racecourse opened in 1916, and Tijuana flourished after US prohibition in 1920 turned it into a party town for alcohol-starved Americans, Al Capone among them (drinking and gambling were permitted in Tijuana). Since the 1960s the city’s economy has diversified considerably, its maquiladoras (factories) receiving a boost from NAFTA in the 1990s. Though Mexico’s drug wars have taken a heavy toll in terms of tourism since 2008, today the city is far safer, with one of the most dynamic local economies in Mexico.

border fence ocean city skyline

The border fence goes directly into the ocean, with the San Diego skyline visible in the distance.

How do I get to Tijuana?

Tijuana Airport serves almost every major city in Mexico, though it currently hosts no international flights. From Tijuana airport, taxis charge around 250 pesos into the city – Uber drivers will charge less but are usually reluctant to pick-up (see below).

San Diego Airport is just 34km and a short taxi ride (around US$60 on the meter) from the US-Mexican border at Tijuana, making San Diego the main entry point for visitors from the US, Canada, and Europe.

Can I walk or drive across the US-Mexico border?

It’s possible to walk or drive across the US-Mexico border in Tijuana, but we recommend walking across rather than driving (see below). Walk across the US-Mexico border at San Ysidro (“PedEast”), which is conveniently connected to the San Diego Trolley system (45 minutes and just US$2.50 from downtown San Diego), making day-trips possible. Leaving the US side there is no US immigration/customs check and relatively swift Mexican checks for pedestrians – there is no paperwork if going no further than Tijuana or Ensenada. Once across take a taxi (always waiting; should be US$5–6) or a 20-minute walk to Avenida Revolución, the main drag; it’s a well-signposted route via the footbridge over the Tijuana River. It’s safe during the day, but take a taxi at night. Allow more time heading back into the US, especially during morning and evening rush hours, when the wait can take several hours (there are always stringent immigration and customs checks re-entering the US, even for US citizens). The main border crossings are open 24 hours. Don’t forget a passport!

border crossing station

The San Ysidro border crossing station between Tijuana, Mexico and San Diego, United States is one of the busiest in the world.

Can I use Uber in Tijuana?

Uber does operate in Tijuana (assuming phones have roaming, and the app works), but drivers are usually reluctant to pick-up from Tijuana Airport due to hostility from the airport taxi union. However, an Uber can be taken back to the airport. Once in the city, getting an Uber should be no problem, and can be cheaper than regular taxis.

Can I take Uber across the US-Mexico border?

It’s generally not possible to take an Uber all the way from the US side to the Mexico side, though some drivers may agree to make the trip (it’s definitely not permitted to take an Uber from Tijuana to the US side). Instead, just take an Uber to the border, walk across, and order another one on the other side. Heading to the more central “Zona Río” section of Tijuana, it can be much faster (but not cheaper) to take an Uber to the pedestrian sky bridge dubbed Cross-Border Xpress or “CBX” that crosses the US-Mexico border at Tijuana Airport. Walk across (it costs US$16) and then order an Uber on the other side outside the passenger terminal – crossing here is much faster than at San Ysidro.

Can I drive to Tijuana?

It’s possible to drive to Tijuana, but it’s not recommended if only going to Tijuana. Driving across the border (and especially back into the US) can take several hours thanks to comprehensive customs checks, and once in Tijuana the roads can be congested and confusing to navigate. Try leaving the car at Border Station Parking , 4570 Camino de la Plaza (Mon–Thurs US$9 per 10 hours; Fri–Sun US$18 per 10 hours) in San Ysidro, and just walk across the border.

Tijuana is just 20 miles (32 km) south of central San Diego, 130 miles south of Los Angeles, 360 miles west of Phoenix, Arizona, and 500 miles south of San Francisco.

Pedestrians walking near Plaza Santa Cecilia

Pedestrians walking near Plaza Santa Cecilia, a historic Mexican square in the heart of the city.

Do I need a car in Tijuana?

It’s relatively easy and cheap to get around Tijuana by bus or taxi so a car is not necessary. It can be useful to have a vehicle to explore the coastline beyond the city – to Rosario and Ensenada for example – but these are also well-served by bus. Driving rental cars is not a great idea as these are sometimes targeted by thieves, and getting into even a minor road accident can result in protracted encounters with non-English speaking police.

How do I get around Tijuana without a vehicle?

It’s easy to explore the Zona Centro in Tijuana on foot, but to go any further (to the Zona Río, for example), take taxis or buses – buses are cheap but taxis are much more convenient in Tijuana, and much safer at night. Yellow taxis (“taxi económico”) don’t use meters and follow a fixed-rate fare system, while “taxis libres” (white color) use meters – to be avoid being overcharged, try to use taxi libres (always insist drivers turn on the meter). Fares within central Tijuana shouldn’t be more than 100 pesos. Uber charges slightly cheaper rates. Shared taxis (“colectivos” or “taxi de ruta”) are even cheaper, but not recommended for first-time visitors (or non-Spanish speakers).

When is the best time to go to Tijuana?

The summer months (June to October) are warm and dry, and are generally the best times to visit, though as a big city Tijuana is essentially an all-year destination. Winter is usually cooler, slightly wetter, and cloudier. It’s best to avoid Christmas and Easter when locals and domestic tourists fill the streets.

Where should I stay in Tijuana?

First-timers to Tijuana should aim for the “Zona Centro” anchored by Avenida Revolución, the main tourist drag. The city’s modern downtown, known as the Zona Río, has less character and less choice when it comes to hotels. The motels on the outskirts are only an option if driving a car. We recommend the centrally located Hotel Ticuán and Alou Hotel Boutique , or the Lucerna if preference is for the Zona Río.

Centro Cultural Tijuana

The iconic dome of the Centro Cultural Tijuana which features art, an IMAX theater, a botanical garden, and an aquarium.

What are the best things to do in Tijuana?

The heart of Tijuana is Avenida Revolución, aka La Revo, the celebrated main tourist street. It’s lined with bars, restaurants, and souvenir shops. Stroll the busiest stretch from the Monumental Arch at Plaza Santa Cecilia south for eight blocks or so to take in the scene, including Tijuana’s “famous” donkeys – painted to look like zebras. Here also is Caesar’s , where Caesar Cardini supposedly invented Caesar salad in 1924 (still prepared tableside).

A few kilometers to the east, the Zona Río is home to gourmet restaurants, clubs, and modern buildings, as well as the city’s colorful traditional market, Mercado Hidalgo. Also here is the Centro Cultural Tijuana (CECUT), housing theaters, art exhibitions, and an IMAX movie theater known as “La Bola”. It also contains the Museo de las Californias , a museum that charts the history of Baja California. Guided tours are a great way to learn about the city for first-time visitors – we recommend Tijuana Walking Tour , especially the taco tours. Locally-operated Turista Libre is another favorite.

What are the restaurants like in Tijuana?

The restaurants in Tijuana are extremely varied, ranging from classic Mexican street food to some of the best gourmet restaurants in the country. Tijuana is famed nationally for its taco stalls; “Tacos Las 24 Hours”, a tiny no-frills (and unmarked) stand at Niños Héroes 588; Tacos Salceados (Ermita Nte 30-A), which knocks out the best carne asada (grilled steak) tacos in the city; and sit down restaurant Tacos El Franc (Gral Rodolfo Sánchez Taboada 9257).

Over in the Zona Río is the highly acclaimed food court Telefonica Gastro Park , as well as posh Mexican restaurants such as La Diferencia , Chef Miguel Guerrero’s La Querencía , and Misión 19 , celebrity chef Javier Plascencia’s showcase for “Baja Med” cuisine (Mexican-Mediterranean fusion).

What is the nightlife like in Tijuana?

Avenida Revolución is the traditional hub of Tijuana’s legendary nightlife, with “La Sexta” (Calle 6, just off Revolución, aka Flores Magón) home to hip jukebox bar El Dandy Del Sur (no. 2030) and mescal specialist La Mezcalera (no. 8267). A few minutes’ south of La Revo by taxi lies Cervecería Tijuana (Fundadores 2951), one of the city’s acclaimed microbreweries with an excellent on-site tap house. Tijuana has experienced a boom in craft brewing in the last two decades, with Plaza Fiesta (a collection of bars and restaurants conveniently located in the same open mall) at Paseo de los Héroes 1001 in the Zona Río a good place to start for aficionados.

Look out also for Cervecería Insurgente , which has taproom on Revolución (no. 933), and nearby Mamut Brewery , around the corner at Carrillo Puerto y o Tercera 8161. Highly-recommended Norte Brewing is at Salvador Díaz Mirón 8178, also off Revolución.

Tijuana welcome sign

Welcome to Downtown Tijuana.

What currency is used in Tijuana?

The Mexican peso (often prefixed with a “$” sign) is the currency of Mexico and Tijuana – though most places will accept US dollars a better rate of exchange (and therefore cheaper deals) are in pesos. Most major shops and restaurants in Tijuana accept credit cards, but it is a good idea to have some peso cash on hand for entry fees and small purchases like bottled water and snacks. ATMs are easy to find in Tijuana, on and just off Revolución (especially Av Constitución, running parallel one block west).

Is Tijuana expensive?

It’s easy to visit Tijuana on a modest budget. Unless it’s a public holiday, hotels are relatively good value, museums are free or charge nominal fees, and most restaurants are cheap – a filling meal of street tacos costs just a handful of dollars.

Is Tijuana safe?

Tijuana is safe for tourists – Revolución and the Zona Río are well policed night and day. Tijuana is a big city, and does suffer from crime, some of it drug-related – take the usual precautions, especially at night (get hotels and restaurants to order taxis), and keep valuables in room safes.

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Tijuana Cultural Center

Find hotels in Tijuana:

Climate in tijuana:, number of rainy days:, best time to visit tijuana:.

Winter (December to February): This is a popular time to visit Baja California, especially for beach destinations like Los Cabos and La Paz. The weather is pleasant and mild, perfect for swimming, snorkeling, and whale watching. However, it's also the peak tourist season, so accommodations might be pricier.

Spring (March to May): Spring is another good time to visit Baja California. The weather remains comfortable, and it's a great time for outdoor activities, exploring natural reserves, and enjoying the beautiful landscapes without the large crowds of winter.

Summer (June to August): Summers in Baja California can get hot, especially in the desert regions. However, it's a good time for activities like surfing, diving, and exploring if you can tolerate the heat. The Sea of Cortez is warmer during this time, ideal for water sports.

Fall (September to November): Fall brings fewer tourists, making it a quieter time to visit. The weather starts to cool down, and it can be a good time for exploring cities and natural attractions with fewer crowds.

Whale watching is a significant attraction in Baja California, particularly in the winter months when gray whales migrate to the region. The specific timing for whale watching varies, but generally, January to March is prime whale-watching season.

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tijuana travel guide book

Tijuana travel guide

Tijuana tourism | tijuana guide, you're going to love tijuana.

Tijuana has been a popular destination for day trips since the 1920s, during which the city rapidly expanded. You are going to love this border town, its vibrant nightlife, busy streets, and unique history.

tijuana travel guide book

Tijuana is the largest urban area in northwestern Mexico with its 1.2 million inhabitants. You will find plenty to do between the popular nightlife spots, the restaurants, and the thriving Avenida Revolución, where you will see bars and hotels built during the Prohibition area.

Let Tijuana surprise you! This is an ideal destination if you want to discover Mexico. Make sure you try the local craft beer, see a bullfight, and visit some of the popular clubs during your stay.

Top 5 Reasons to Visit Tijuana

1. have a blast.

Whether you like pubs, bars, or dance clubs, you will find several nightlife spots in the La Sexta area and in the downtown area. Head to the Agua Caliente neighborhood for the casino and racetrack if you want to try your luck at betting.

2. Relax at the Beach

Tijuana Beach is the perfect place to unwind and enjoy the great weather. The beach is just five miles away from the downtown area and you will find many restaurants and cafes on the shoreline.

3. See a Bullfight

Traveling to Mexico is the perfect occasion to see a bullfight. You will find a bullfight arena in the Playas de Tijuana area where bullfights are scheduled on most Sundays during the summertime.

4. Learn about Mexican Culture

The Tijuana Cultural Center is the perfect place to learn about Mexican culture and history. Check out the art exhibits and watch a few educational movies. You can also learn about the rapid extension of Tijuana during the 1920s at the Museo de Historia de Tijuana.

5. Try the Craft Beer

Taste local craft beers and learn how they are made at the Cervecería Tijuana. You will also find that most local bars and pubs have a good selection of craft beers.

What to do in Tijuana

1. centro cultural tijuana: a bit of everything.

The CECUT attracts over 1 million visitors per year, and with good reason. The building, an iconic sphere, is home to the Museum of the Californias, a botanical garden, an aquarium, and endless space for local events. The center satisfies the interests of any tourist. Unique spaces include the "Moon Forum," an open-air amphitheater for shows beneath the stars, and the funky, international gallery The Cube.

2. Avenida Revolución: Where Tourism meets Tourism

This lively avenue cuts straight through the center of Tijuana, beckoning to tourists from far and wide both to ogle and participate in the fanfare. This is the ultimate place to eat, with delicious smells wafting from every street car and shop, not to mention the endless cafés, bars, casinos and karaoke businesses. The most important photo opportunity of your visit is with the zebra-painted donkeys lining the promenade.

3. Playas de Tijuana: Hit the Beach

The point where Tijuana touches the sea is one of the most popular meeting spots in town. Its beaches are perfect for fishing and surfing the Pacific, and kayak boats can be rented for nautical adventures further afield. The Paseo Ensenada runs parallel to the beach and offers shopping and leisure when breaks are needed from the sun and sand, leading the way to Plaza Coronado, a huge and popular mall complex.

4. Parque Morelos: Ecological Reserve

The largest green space in Tijuana hosts the best of the city's recreational activities. Take advantage of the wide open spaces and spend some time in the sun, before cooling off in the public pool or going for a more natural dip in the lake. There are playgrounds galore for children young and old, and a diverse botanical garden for visitors of all ages to explore. Families come together in the wide open BBQ spaces in a beautiful exhibition of Tijuana's social life.

5. Plaza Rio Tijuana: Contemporary and Cool

The glitz and glamor of the stereotypical American shopping mall were brought across the border to Tijuana in 1981, with the development of Plaza Rio. Of course, the enormous complex was given a Mexican twist - all the fun and fashion are concentrated together and delightfully accessible beneath open, sunny skies! Whether you are shopping or catching a movie at the cinema, it is sure to be a well-curated experience.

Avenida Revolución

Where to Eat in Tijuana

You cannot visit Tijuana without trying traditional Mexican fare such as tacos and tamales. Restaurante Caesar's, Tacos El Franc, and Maíz are the best places for Mexican fare and have mid-range prices, which means you should pay Mex$100 for a meal. If you want a fine-dining experience, head to Misión 19 or to Villa Saverios. A meal in an upscale restaurant should cost Mex$300 to Mex$400. Make sure you try the Casa Cacao if you want to have a cup of coffee with some traditional Mexican desserts. Street food vendors can be found a few blocks away from main tourist areas and at the border crossings, and you can get a meal for Mex$30 or Mex$40. Alongside tamales and tacos try cocos con camaron (a coconut bowl with shrimps) and Tostilocos (a bag of Tostitos filled with toppings).

Most popular restaurants in Tijuana

When to visit tijuana.

Tijuana has a mild climate that is similar to California. There might be some precipitation and a few storms between November and March. Do not plan your trip during Spring Break or the summer if you would like to avoid crowds.

weatherbase

How to Get to Tijuana

The Tijuana International Airport (TIJ) is only six miles away from the downtown area. You can take a taxi from the airport to the downtown area for Mex$250 or take the Plaza Río bus line or the Centro bus line for Mex$8.

You can drive from San Diego to Tijuana if you take I-5 or I-805. You can enter Tijuana at the San Ysidro point of entry or at the Otay Mesa crossing, which should be a lot faster since the San Ysidro point of entry is one of the busiest borders in the world. Note that you will need to purchase Mexican insurance if you want to drive your own car in Tijuana. You can also park at the border and continue on foot.

You can easily get back and forth across the border to San Diego by riding the buses that leave from the Central de Autobuses de Tijuana. Greyhound, Mexicoach, and South Bay Expressway offer this service and the trip should not cost more than Mex$120.

You can easily travel between San Diego and the San Ysidro point of entry by riding the Blue Line Trolley that leaves from the America Plaza in downtown San Diego. Once you are in Tijuana, you will be able to take a Tufesa bus for Mex$300 to Mexicali where you will be connected to the Ferrocarril Mexicano system.

Airports near Tijuana

Airlines serving tijuana, where to stay in tijuana.

Look for a hotel in the downtown area for a more comfortable experience. The Hyatt Place Tijuana, Hotel Lucerna Tijuana, and the Grand Hotel Tijuana are comfortable, lovely choices. If you want to stay in Agua Caliente, a good option is the Tijuana Marriott Hotel.

Popular Neighborhoods in Tijuana

Zona Centro - most of the landmarks and businesses are located in this area. Visit historical buildings such as the Catedral de Nuestra Senora de Guadalupe, and learn about Mexican culture at the Tijuana Cultural Center. Avenida Revolución is the busiest street, filled with restaurants, clubs, and bars.

Playas - you will find a few popular beaches west of Tijuana where locals go on weekends. The Playas area is great if you want to see some local bands play at the many cafes and restaurants along the shoreline. Rosarito and Ensenada are more popular tourist beaches and are located a little further south.

La Mesa - this area is located between the downtown area and the beaches. Take a stroll through Morelos Park and the Plaza Mundo Divertido and shop at the Americas Premium Outlets if you need some new clothes or visit the Mercado Hildalgo if you want to experience an authentic Mexican food market or buy some unique crafts.

Where to stay in popular areas of Tijuana

Most booked hotels in tijuana, how to get around tijuana, public transportation.

City buses and minibuses known as 'calafias' will take you from the border to the Centro area and from Centro to the beach. Fare should cost Mex$5.50.

You will find a lot of taxis waiting in the downtown area and near popular landmarks. You can take a cab from the border to the downtown area for Mex$100. Agree on the price in advance for yellow cabs since these do not have a meter. If you take a Taxi Libre with orange stripes, you will pay a base price of Mex$20 and another Mex$20 per mile.

You can drive your own vehicle across the border and drive it in Tijuana but be prepared to deal with unruly drivers. You can also rent a car for Mex$200 to Mex$400 and will have to pay around Mex$510 a day for insurance. You will find Budget, Max, Rent a Car, and Thrifty at the airport.

Best car rental deals in Tijuana

5 Adults, 3 Bags

The Cost of Living in Tijuana

Shopping streets.

Head to the Mercado de Artesanías if you want to shop for souvenirs and crafts. The best place to buy clothes and accessories is at the Plaza Radio, where you will find a movie theater and many brand stores.

Groceries and Other

You can get groceries from Walmart, Costco, Sam's Club, or Calimax. A gallon of milk will cost you Mex$60, a pound of cheese will cost you Mex$40, and expect to pay Mex$7 for a pound of rice.

The Crazy Tourist

Home » Travel Guides » Mexico » 15 Best Things to Do in Tijuana (Mexico)

15 Best Things to Do in Tijuana (Mexico)

A border city with a rakish reputation, Tijuana is almost a byword for earthy pleasures.

And while tequila, margaritas and sleaze are still front and centre, Tijuana’s character has changed a little since American traffic slowed because of Mexico’s cartel war.

Yes, there are grubby parts, especially if you venture into the Zona Norte.

But you can have an edifying time checking out the little arty plazas and passages that have popped up in Zona Centro, and bar-hopping at the more sophisticated Caliente and Calle Brasil.

For fun in the sun, the Pacific coast has surf breaks all down the shore, while Rosarito is minutes south of Tijuana if you just want to laze on the sand.

Let’s explore the best things to do in Tijuana :

1. Tijuana Cultural Center (CECUT)

Tijuana Cultural Center

East of Tijuana’s downtown is the more affluent Zona Río by the Tijuana River.

Just next to the Plaza Río pedestrian mall is the Cultural Center, which opened in 1982. Designed by the eminent renowned architect Pedro Ramírez Vázquez, the centre has become a symbol for Tijuana.

The building that stands out the most is “La Bola”, the spherical structure housing Tijuana’s only IMAX cinema, premiering four high-resolution movies each year.

The centre also has a well-curated exhibition about California, which we’ll talk about next, a botanic garden, aquarium, cafe and a spacious esplanade.

One of the newer facilities is “El Cubo”, which opened in 2008 and stages international art exhibitions.

2. Museo de las Californias

Museo de las Californias

The central building at the Tijuana Cultural Center houses a permanent exhibition to give you a real sense of place in California.

Stop here for a few minutes of reflection before scooting off for Tijuana’s more lurid pleasures.

The museum charts the human and natural history of the California peninsula.

On a helical ramp, you’ll begin in prehistoric times and work your way to the middle of the 20th century via the Jesuits, War of Independence and Revolution.

There are reproductions of the rock paintings found in the Sierra de San Francisco, dioramas of the Cochimí and Yuman native groups as well as examples of folk art, artefacts from the old Desert Line railroad, models of pre-Hispanic settlements, examples of New Spanish metalwork and a detailed large scale model of a Spanish carrack.

3. Avenida Revolución

Avenida Revolución

Most visitors with limited time make Avenida Revolución in Zona Centro their first port of call.

Like many downtowns in the United States, Avenida Revolución is a little grimy, but is home to some real icons like Caesar’s which we’ll talk about below in “Local Food”. For roughly eight blocks there’s nothing but restaurants, souvenir shops and bars.

At the upper end is Plaza Santa Cecilia, near the Tijuana Arch and where there are roving “conjuntos norteños” musicians, dozens of outdoor stalls selling clothes and arts and crafts, and no lack of street food stands either if you’re in the mood for a huarache, tostada or quesadilla.

4. El Trompo

El Trompo

If you happen to be in Tijuana with younger members of the family this interactive science and technology museum will ensure a couple of hours of educational fun.

In six different halls (salas) kids can take part in wacky experiments, test their reasoning and creativity and find out about scientific concepts like electricity, weather, the human body, biodiversity and solids, liquids and gases.

A member of staff will be on hand at all times to explain each exhibit.

For even younger visitors (under six), there’s the Sala Experimenta, filled with stations that require problem solving and a little physical exertion, whether they’re building their own house, meeting farm animals or taking the helm of their own boat.

El Popo, Tijuana

There may be bigger markets in Tijuana, but El Popo is along the main tourist drag on Calle Benito Juárez (Segunda), and is somewhere to get an instant, chaotic blast of Mexican culture.

Some of the things stacked up at the permanent stalls are cured meat, sun-dried chillies, big pots filled with seeds, huge wheels of queso guerrero, fresh fruit and vegetables, preserves, cookware, candles and jewellery.

There’s freshly cooked food if you’re up for something like a taco al pastor (with kebab meat).

6. Nightlife

Tijuana Night

Generations of Americans have crossed the border to cut loose for a night or two.

Tijuana still conjures thoughts of margaritas, tequila and, yes, some of the seamier aspects of any border city.

Zona Centro and specifically Avenida Revolución are still the places most visitors go to blow off steam, whether that’s a bar, nightclub (smaller ones have no cover charge) or strip club.

If you’re just out for some nightclubbing, try to avoid ending up in Zona Norte, one of North America’s largest red light zones.

Slightly removed from the downtown, Plaza del Zapato in the more upscale Zona Río area has purpose-built nightclubs in warehouse-like buildings, while Calle Basil up the hill to the east is all about trendy cafes and bars.

7. Pasaje Rodríguez

Pasaje Rodríguez

Part of the regeneration of the Zona Centro, the Pasaje Rodríguez is a former covered shopping passage that has been taken over by young artists.

They have painted murals on the walls and metal shutters, opened stylish cafes and set up little galleries where they can show off and sell their work.

Also on the passage are bookshops, bars for live music and fashion boutiques.

Pasaje Rodríguez is intended as a collaborative environment and is the hub for cultural events like the annual art walk.

8. Playas de Tijuana

Playas de Tijuana

Tijuana’s westernmost borough is a residential area ending at the ocean.

So you could head out here if you want a taste of the Pacific on Mexican soil without making the trip down to better known beach resorts like Ensenada and Rosarito.

As the name suggests, Playas de Tijuana has beaches; in fact, it’s one long beach that continues south from the border fence for around four kilometres to Puente la Joya.

The sand is kept clean, the gradient is light and the waves roll in around waist height.

On weekends there will be families wandering along the Malecón (raised promenade) behind, and grab some seafood specialities like octopus with rice, ceviche, fish tacos and camarones cucaracha (shrimp with a spicy tomato and lemon sauce).

9. Bullfighting

bull

By no means everyone’s idea of fun, bullfighting is just one of those things that comes to mind when people think of Tijuana.

In truth the activity may be in decline and for good reason. Here’s why we think you should not got to a bullfighting event: Bullfighting: An Atrocity, Not a Sport

10. Plaza Río Tijuana

This sizeable pedestrian is in Zona Río by the Cultural Center.

Plaza Río Tijuana is one of the largest shopping centres in the state of Baja California, covering more than 73,500 square metres.

It was the first American-style mall in Tijuana when it opened in 1981 and offers more than 100 branches of well-known Mexican and American brands, as well as two cinema complexes and a Soriana hypermarket.

If you need a quick bite, Plaza Río has a couple of the major American restaurant chains to go with its Mexican, Italian and Chinese eateries.

11. Rosarito Beach

Rosarito Beach

The beaches at Playas de Tijuana are passable, but Rosarito Beach, around 20 kilometres away, is the first real coastal resort after the border.

In the Golden Age of Hollywood Dolores del Río, Orson Welles, Rita Hayworth, Katharine Hepburn, Ava Gardner and Spencer Tracey all got away to Rosarito.

The beach is a generous strip of white sand, too broad to ever feel overcrowded, and seemingly endless when the tide goes out.

The sand pitches softly into the Pacific, forming a wide band of ankle-deep water.

On the drag is the landmark Rosarito Beach Hotel from 1925, and apartment blocks, restaurants and a couple of nightspots.

Tons of activities are available from private tour companies or the waters sports centres on the beach.

There’s surfing of course, but also kitesurfing, paddleboarding, fishing and RIB trips to the Coronado Islands around 15 kilometres off Rosarito.

12. Ensenada

wine tours

The coast north and south of Ensenada is lined with supreme beaches, many of which have awesome surf breaks (3 M’s, Stacks and California Trailer Park). If you’re out for nothing but relaxation there’s a straight choice between private beaches at resorts like Estero Beach where you can pay for a day pass to use the facilities, or free public options like El Punto and San Miguel (also favoured by surfers). Ensenada could also be a springboard for wine tours in the Valle de Guadalupe.

The wine tourism industry here is long-established and you can travel to the wineries on a bus tour.

If you come to Ensenada in August you won’t need to leave the town as it hosts the Grape Harvest Fiesta, when the region’s wineries set up tasting stalls and pop-up restaurants.

13. Puerto Nuevo

Puerto Nuevo

Not far south of Rosarito is the small coastal settlement of Puerto Nuevo, which since the 1950s has had a big reputation for its lobster.

Some 100,000 of these crustaceans are eaten at Puerto Nuevo’s restaurants each year, and they’re such a part of the local identity that a lobster festival takes place every October.

The dish to try is the lobster taco with refried beans and a flour tortilla.

Pair it with a wine from the Valle de Guadalupe for a real Baja Californian dining experience.

Puerto Nuevo also brings in surfers who come to ride a challenging beach break just north of the town.

14. Casa de la Cultura

Casa de la Cultura

For culture in a less touristy and more intimate setting, the Casa de la Cultura is a cultural centre in one of Tijuana’s oldest and most handsome buildings.

Designed by the early-20th century Guerrero Preciado with Ionic columns on its facade, the venue started out as a school and briefly had a military role as a “centro de organización” in the Second World War.

The building took on its present role in 1977 and has a theatre and exhibition space for painting, sculpture and arts and crafts shows.

15. Local Food

Caesar salad

You may or may not know that Tijuana is the birthplace of the Caesar salad, invented in 1924 at Hotel Caesar on Avenida Revolución by the Italian immigrant restaurateur Cesare Cardini.

He was based in San Diego, but set up across the border during prohibition.

Ingredients for this world-famous dish are Romaine lettuce, grated parmesan, croutons, egg and Worcestershire sauce, and you can order it to be prepared next to your table at Caesar’s almost 100 years later.

We’ve mentioned lobster tacos, which are big all along Baja California.

But Tijuana also has its own signature taco (taco Tijuana), with meat, avocado and hot chilli sauce in an unusual cone-shaped maize tortilla.

15 Best Things to Do in Tijuana (Mexico):

  • Tijuana Cultural Center (CECUT)
  • Museo de las Californias
  • Avenida Revolución
  • Pasaje Rodríguez
  • Playas de Tijuana
  • Bullfighting
  • Plaza Río Tijuana
  • Rosarito Beach
  • Puerto Nuevo
  • Casa de la Cultura
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Tijuana Travel Guide: Is Tijuana Safe to Visit? [2023]

· updated august 2023 ·.

Donkeys painted like zebras. A bustling craft beer and artisan coffee culture. Endless Chinese buffets and the home of the Caesar salad. Plastic surgeons and dentists on almost every block. Despite the attractions, many people wonder “is Tijuana Safe?”

For a city that has been damaged severely by its international reputation of dangerous criminal organizations and violent crime, we found that there is a lot to love about this Pacific metropolis. Located literally on the U.S. border – you can reach through the fence and touch the ground of California – this city has developed an extremely unique blend of cultures.

In this post, I’ll list the top things to do in Tijuana, tell you how to get there and get around, and give you some safety tips specifically for this city. If all that sounds like your cup of tea, keep reading!

This post contains affiliate links that may earn a commission on purchases made at no additional cost to you.

Watch our YOUTUBE video on the 4 Things You Didn’t Know About Tijuana! (Yes, we literally skipped our San Diego trip to spend more time in TJ).

Tijuana’s Reputation Is Well-Known

Tijuana is more than just a border town. It is home to the busiest border crossing in the entire world, and it is the largest city in the Mexican state of Baja California.

While Tijuana is not known as a safe place to visit, gang violence surrounding territorial disputes has largely decreased in recent years as local authorities have gotten a slightly better handle on the situation.

Donkeys painted like zebras and plastic surgeons on every block is only the tip of the iceberg.

Tijuana is widely referred to as one of the most dangerous cities in Mexico (evidenced by it having the highest murder rate of any city in the world not in an active war zone in 2018 and 2019), but local media will tell you that this reputation is very misleading.

We’ll get into more detail about that in the safety section, but I can sum it up like this: if Tijuana were truly that dangerous, would I really write a post highlighting the best things to do there?

tijuana travel guide book

– R E A D –

Best Things to Do in Tijuana

Tijuana is loaded with things to do, and most of them revolve around eating and drinking. There are restaurants of all kinds here, bars and taprooms of every vibe, and so much street food that you might not even wind up in a restaurant at all.

Outside of the realm of food and drink, there is also so much more to do. Tijuana has a very unique culture and history, and you can see that all around the city and in its museums. In this section I’ll highlight some of the top ways to spend your time in the wild capital of Baja California.

1. Check Out as Many Craft Breweries as Possible

woman and flight of beers from a local tijuana brewery

Unknown to many outside of the Southern California and Baja California areas, Tijuana has an absolutely incredible craft beer scene.

I read that there are over 66 craft breweries within the city, and that is far and away the most of any city in Mexico other than Mexico City.

I don’t even know if Mexico City has that many; I just know that Mexico City is giant and has everything, so I wouldn’t be surprised if they had just as many craft breweries. If you search for “Cerveceria” on any map app on your phone, you will literally see results everywhere.

Our Favorite Tijuana Breweries

Three of our favorites were Mamut , Norte Brewing Co. , and Insurgente . Insurgente and Mamut are both very easy to find using your maps app, but Norte Brewing Co. is a tricky one.

For detailed directions on how to find this place, check out the tips section at the bottom of this post.

In Tijuana you’ll be able to find literally every variety of beer, and I promise you that they’re all pretty fantastic. Just remember to always drink responsibly, because in TJ a drunk person can very quickly become a person without a wallet.

2. Hit the Beaches at Playas de Tijuana

Tijuana is located a few miles off of the shore, but it has a zone that extends out to the Pacific Ocean, and it is called Playas. If you head out this way, you’ll come across some fantastic seafood, a lively crowd, and some nice beaches. It’s a pretty good way to spend your afternoon if you’re looking for some sun!

Additionally, you can check out the border wall here as the tourist area extends all the way to the U.S. border. In solidarity with all those affected by the migration crisis – migrants, their families, border patrol officers, etc. – the locals created a “Friendship Park” as well as several murals painted on the wall to offer words of positivity and love.

Regardless of your stance on the border or the wall, this is a beautiful sign of humanity and love, and it is worth a visit if you’re out by Playas!

the red border fence in Tijuana at Friendship Park

3. Visit the Tijuana Cultural Center

Sadly, this museum was closed during our visit because it still had not reopened from the pandemic. We were really looking forward to a visit here!

The Tijuana Cultural Center houses a museum about the history of Baja California, several performing arts stages, an aquarium, an IMAX movie theater, art galleries, and a gorgeous garden.

There is a little bit of everything here, and it is located very close to a nice outdoor mall area as well. Most of the galleries are free to visit and tours can be arranged in either English or Spanish. Check out their website to see what their lineup of events is!

globe shaped white building

4. Walk Up the Avenida Revolución to Plaza Santa Cecilia.

The Avenida Revolución is the main drag through Tijuana. On this street you’ll get a good feel for what Tijuana is all about. It is lined with restaurants, bars, clubs, cafes, and stores. If you’re looking for something to do, you’re sure to find something by walking on this strip!

The Plaza Santa Cecilia is a cute area at the northern end of this main strip. Here you’ll find a bunch of markets, restaurants, artisans, and people selling what are probably knockoff Nike’s. This area was pretty busy when we went, and it felt nice to see so many people gathering!

We didn’t stop to grab any food, but the food and drink options looked promising, and the area is worth a visit. The cathedral is also very close to here, and it’s also worth a visit. You can see its yellow domes from all over the city!

red and brown concrete building

Safe Place to Stay in Tijuana

Since safety in Tijuana varies greatly depending on the area, it’s important to pick the right hotel. I recommend staying in no less than a 4 or 5 star hotel in Tijuana. The added security is essential, and the prices are all very affordable compared to the United States.

We stayed at the Quartz Hotel and Spa in the Zona Rio and were thrilled. It is very comfortable, luxurious, safe, and shockingly affordable! From here we were minutes from most of the best things to do in the city, and we felt very secure.

Best Places to Eat in Tijuana

Tijuana has an awesome food scene, and you can find something to meet any craving or desire. European food, Asian food, American food; you name it and Tijuana has it. So instead of trying to list off some of the top-quality restaurants in Tijuana, I’m going to list a few of our favorites that we think are worth a visit, even though they’re all very different.

Also, it’s worth noting that Tijuana has more street food than almost any city we’ve been to in Mexico and everything we had on the street was great! While many restaurants will serve tacos, the best tacos are always found on the street.

1. Telefonica Gastro Park

This place is epic. It is a gourmet food court with both indoor and outdoor seating, and it is loaded with good food options. The outdoor portion is surrounded by food trucks of all different varieties and the inside portion is actually inside a large garage with several other options for food and drinks. The whole place has a young, hipster vibe to it.

You can sit anywhere and the workers will deliver your food from their stand. There is a café, a full bar, a line of taps from local craft breweries, Greek food, Mexican food, American BBQ, a vegetarian restaurant, and more!

For breakfast, we’d recommend checking out Azarosa and for dinner, you can’t go wrong with any of the options. If you come on a weekend for dinner be prepared for a line outside.

banana and smores french toast on a white plate

2. Caesar’s

This place is entirely different from the Gastro Park. This is a nice, refined Italian restaurant in the heart of the city. The reason we put it on this list, apart from the great food and awesome service, is that it is actually the original home of the Caesar salad!

An Italian immigrant opened this restaurant in the early 1900s and created his own house dressing, which of course is now what we call Caesar. You can go for a whole meal or you can do what we did, which was get a table, order a tableside-made Caesar salad, and leave. The servers are great and watching them make an authentic Caesar salad is really a cool experience!

caesar salad

The Dressing Contains Raw Eggs and Anchovies

Be prepared, as the dressing does contain raw eggs and anchovies.

It’s best to make a reservation, as this place is extremely popular. We walked up without a reservation and only had to wait about 20 minutes, but I’ve heard that the waits can be much longer. Who knew that the Caesar salad was technically Mexican cuisine?

This one is very niche. Angel is a bubble tea fiend, and after spending a summer in China, we are very picky with our bubble tea. In general, bubble tea in Mexico has failed to meet our standards, but Awiwis was an entirely different story.

purple bubble tea and green bubble tea

It’s located in a nice outdoor mall by the Tijuana Cultural Center, and it is always very busy – that’s how you know it’s good! We went here twice and really liked it. These were some of the best bubble teas we’ve had outside of China!

If you like bubble tea, or if you’re interested in trying it, make a stop at Awiwis. We love sticking to basic milk tea, and the “Awiwis Milk Tea” was our choice both times.

4. The Park

Like Telefonica, The Park is also a food court, but this one is more of an open-air type of place. At The Park you check out the menus that are all over the wall, order at one of the registers or “cajas” and go grab a table while all your food comes out to you.

The prices here were pretty good, they had a decent craft beer selection, and the vibe is very cool. While Caesar’s and Telefonica Gastro Park are both located downtown, this is a great spot to grab food if you’re in the Zona Rio.

To enter, you’ll need to go up a tall escalator towards the Quartz Hotel. The Park is straight ahead and to the left once you get off the escalator.

How to Get to Tijuana

Flying to tijuana.

Getting to Tijuana is very easy, and you have two main options. Firstly, you could fly right into Tijuana International Airport (TIJ). This is one of the biggest and busiest airports in all of Mexico it offers many direct flights into the United States.

This is definitely the easiest and likely the fastest option for you, and you can call an Uber or take a taxi from the airport to wherever you’re headed in the city. For most people, this is the route you should take.

Crossing the Border by Car or Foot

young couple embracing and holding hands on ocean cliffs

Crossing by car and by foot is also a very easy option. In fact, we mentioned in our San Diego travel guide that visiting Tijuana can be an amazing day trip from Southern California! While we didn’t cross the border in Tijuana, we did cross the border by foot between El Paso and Juarez , and the experience should be just as smooth in Tijuana.

Crossing the Border by Foot is Faster

Crossing by foot is always faster than in a car because there is a lot of documentation that goes with temporarily importing your car into Mexico. The crossing can take several hours in a car and should take under an hour by foot, but for real-time updates on wait times you can check out the border patrol website . If you’re driving, all you need to do is drive straight to the border and wait in line.

Make sure to have all of the necessary documentation, and also keep in mind that your U.S. car insurance is not accepted in Mexico, so you may want to consider buying a daily policy online from a Mexican provider.

There Is a Tram from San Diego to San Ysidro

If you’re planning to cross by foot, there is a tram that operates between San Diego and San Ysidro, which is the town right on the U.S. side of the border.

Take that tram, walk over the pedestrian bridge, and be sure to stop at immigration and get your FMM visa card. Once you get across the border, you can either walk right into the city or call an Uber depending on where you’re headed. If you have more questions, be sure to read our tips on crossing the Mexico-US border .

tijuana travel guide book

How to Get Around Tijuana

Unless you drove in from California, we’d advise against renting a car if you’re staying in Tijuana (It’s a whole different story if you plan on driving down the coast or heading to the best wineries in Valle de Guadalupe . If you’re thinking about doing that, be sure to check out my Valle de Guadalupe Travel Guide first).

If you’re only going to be in Tijuana, stick to Uber. It’s completely reliable, the prices are fantastic, the wait times are short, and the drivers are very friendly.

We do not recommend driving in Mexico. Uber is cheap and is the easier option.

If you’re still worried, I recommend you read my post about using Uber internationally .

Downtown Tijuana Is Walkable

If you are sticking mainly to the tourist areas and the city center, there will not be much need for transportation anyway. The downtown area of Tijuana is pretty walkable, and Ubers from one tourist area to another are very cheap.

There is no metro system, and the official bus system is pretty limited for such a big city. Like any Mexican city, there are colectivos, but we chose to stay away from them in Tijuana.

If you’re wondering what a colectivo is, be sure to read my post about using colectivos in Mexico . Uber is cheap and definitely worth the few extra pesos for guaranteed safety.

If you drove in from the United States, the roads are decent in Tijuana, but we’d recommend not driving at night and staying out of alleyways. Uber drivers know where the bad areas are, but you probably don’t.

tijuana travel guide book

Is Tijuana Safe to Visit?

Despite travel warnings from the U.S. State Department, Tijuana is a safe place. While it may not be as safe as popular tourist destinations like Playa del Carmen, Cabo San Lucas, and Puerto Vallarta, Tijuana is absolutely safe enough to visit.

As a tourist, it is extremely unlikely that anything violent will ever happen to you as long as you are being responsible . I never put much stock into a travel advisory from the State Department anyway, and this is a prime example.

Irresponsible Travelers Are Often Targeted

If you’re stumbling drunk, or you’re walking around the red-light district, or you’re trying to buy drugs, you’re intentionally choosing to put yourself in a very risky situation. In Mexico, they often say that if you don’t put your nose where it doesn’t belong, nothing will happen to you. It’s a lot like Las Vegas , to be honest, except that there are more serious consequences involved if you don’t behave.

As a tourist, if you steer clear of drugs and prostitutes, leave your Rolex at home, and you drink responsibly, the odds of anything happening to you are extremely low.

The drug cartels don’t care about you (in fact they completely avoid you) until you show an interest in them via their products, like women and drugs. Safety in Tijuana as a tourist has little to do the cartels’ criminal activity, actually.

The Biggest Threat is Petty Crime

The biggest threat in Tijuana is petty crime like pickpocketing, credit card scams, and mugging by random individuals.

Police officers in this area are very hit or miss, and these crimes tend to go unsolved. Other than these petty crimes, things only tend to happen to American travelers if they are in the wrong place at the wrong time.

You can largely mitigate the risk of anything happening to you by keeping a constant eye on your belongings, never putting things in your back pockets (so much easier to steal back there), and avoiding walking around in dark areas and at night.

Walking at Night Is a Bad Idea

The one exception is that sexual assault against women who are walking around alone at night is not unheard of, and women should take particular caution. If you follow that advice, you should have a very safe and fun time in Tijuana.

mexican male street vendor serving esquites

Tijuana’s murder rate is so high is only because of wars between different cartels. The vast, vast majority of those murders are gang members killing other gang members.

The Cartels Generally Avoid Americans

The people who partake in organized crime are professionals that know the ramifications of harming tourists, and they do all that they can to keep tourists – especially U.S. citizens – out of it. While Tijuana is not one of the safest areas of Mexico, you can certainly visit it safely and have a nice time.

While in an Uber, we actually drove by a crime scene where two young men from one gang had been gunned down by a rival gang just 30 minutes earlier, and he confirmed to us that the gangs will literally sit and wait for all the civilians to be gone so that they have a clean kill with no collateral damage.

All of this is to say, if you’re worried about coming to Tijuana because of the cartels, don’t be. The ones that are a greater threat to you are just poor people looking to take your wallet or scammers looking to get a few extra bucks out of you.

The Best Time to Visit Tijuana

San Diego is located just a stone’s throw away from San Diego, California. San Diego is commonly referenced as having the best weather in the United States all year, and the sam story is true south of the border!

Tijuana is a great place to visit year round, as the weather is comfortable each month of the year. It is always a good idea to check the weather for the month that you plan to visit, but generally speaking the weather in Tijuana is beautiful all year, and there really is no best time to visit the city.

family sitting at colorful fence decorated in paint in mexico

Can You Visit Tijuana in One Day from California?

Due to its proximity to Pacific Coast cities like San Diego and Los Angeles, many people think about visiting Tijuana for a day from California. If you’re thinking about visiting Tijuana from San Diego, you should know that it is absolutely something you can do for a day. If you can visit Los Angeles for a day, you can absolutely visit Tijuana for a day.

The hiccup is that the border crossing can be pretty slow and tedious if you bring a car. If you are visiting Tijuana for a day from downtown San Diego, I recommend taking public transportation or an Uber to the border and crossing by foot. You will save a ton of time, and Uber in Tijuana is very cheap.

Crossing the Border by Foot Is Recommended

If you are taking a day trip from somewhere a bit further away, like Los Angeles, I recommend driving your car to the border, parking it safely and quickly in the United States, and crossing the border into Mexico by foot.

Our Final Tijuana Tips

How to get to norte brewing co..

Firstly, I mentioned earlier that finding Norte Brewing Co. is tricky. I use Google Maps , and the map told me that the brewery was literally located inside of a bank. No brewery is ever located inside of a bank. (but if it were, I’d definitely switch to that bank.

Can you imagine being served a beer while you wait to make a deposit?) After Googling for a few minutes and stumbling across some Tripadvisor post, I saw that the brewery is actually in an equally wild location – a parking garage!

To get to Norte Brewing Co., you need to walk up the car ramp into the parking garage that is right next to the bank. Once you get into the parking garage, go up the ramp that is on your left-hand side, and you’ll stumble upon some elevators. Take those to the fifth floor, and then walk to your left.

While it’s difficult to find without detailed directions (you’re welcome) it is definitely worth the visit. All of the beers have innuendo (or just outright sexual) names which was an interesting twist, and the food and views are pretty good. We’d definitely recommend you try either “Wet Dream” or “4Play.”

Don’t Cross the Border at Night

Secondly, if you’re crossing the pedestrian bridges from the U.S. to Mexico or vice versa, try not to do it alone when it is dark outside. The Mexican ends of the bridges pass by some very poorly lit areas and criminals have been known to lurk there waiting for easy targets.

Let Go of Any Biases

Thirdly, try to let go of your fear, but still be careful. We heard so many negative things about Tijuana, both from Mexicans and Americans, and we almost rerouted our entire trip because we were nervous about the danger. Frankly, we didn’t once feel like we were in danger, and we had an awesome time.

Tijuana is really cool, and it would be a shame to miss out on it because of a faulty and misleading reputation. We actually ran into a bunch of Americans there, and everyone seemed to feel just as we did – perfectly safe.

Frequently Asked Questions About Visiting Tijuana

What do people go to tijuana for.

People go to Tijuana for many things. From affordable medical and dental care to delicious Mexican food, there are many reasons to visit Tijuana.

People from Southern California visit Tijuana as a day trip to taste delicious foods and experience Mexican culture. Tijuana is also very cheap compared to the United States.

Can you just walk into Tijuana?

Yes, you can just walk into Tijuana as long as you have the right documentation. You need a passport to enter Tijuana, and you must grab an FMM form on your way into the country.

There are footbridges and vehicle bridges connecting Tijuana and San Diego, and you can walk right across them before going through border control.

Can I get into Mexico with my Driver’s License?

No, you cannot get into Mexico with your driver’s license. While you may occasionally get lucky on your way into Mexico, this is a very bad idea. You will have issues on your way back into the United States.

It is also wise to have your passport with you in Tijuana, anyway. So even if you are able to sneak into Mexico without one, you might wish you had it while there.

What is the fastest way to cross the border in Tijuana?

Generally, the fastest way to cross the border in Tijuana is by foot. Cars are subject to inspections and can take forever to get through the border. Pedestrians are also subject to inspection, but these inspections don’t hold up the line.

Unless your vehicle is approved in a trusted traveler program, the best option is usually to walk.

That’s all we have for you about Tijuana! Hopefully, this post is helpful as you start planning your journey to one of my favorite cities in Mexico.

Hi, I'm Greg. I'm an avid traveler who has traveled to over 50 countries all around the world with my wife and kids. I've lived in Italy, Mexico, China, and the United States, and I dream of moving abroad again in the future. With this blog, I provide my audience with detailed destination guides to my favorite places and pro-tips to make travel as stress-free as possible.

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The Ultimate Baja, Mexico, Travel Guide

Mexico’s 775-mile-long Baja Peninsula is a magnet for travelers in search of their own arid slice of adventure paradise. From surfing to mountain biking to beach lounging, here’s how to get off the beaten path and do it right.

Heading out the door? Read this article on the Outside app available now on iOS devices for members! >","name":"in-content-cta","type":"link"}}'>Download the app .

More than 75 percent of Baja’s 3.3 million residents live in the northern cities of Tijuana and Ensenada . Much of the rest of the 55,366-square-mile peninsula—surrounded by the Pacific Ocean on the west coast and the Gulf of California on the east coast—is wide-open space, an increasing amount of which is becoming preserved as federal lands, private reserves, and community projects. In total there are more than 14 million acres of protected land and water, including seven national parks, like Sierra de San Pedro Mártir in northern Baja, where Picacho del Diablo, the peninsula’s highest peak, rises to 10,154 feet. The rocky hike to the top is rewarded with views of the Pacific and the Sea of Cortez. Mountain bikers can get in on ocean views, too, with an exponentially growing network of trails in the mountains surrounding La Paz, Todos Santos, and Los Cabos.

But Baja’s most celebrated feature is its 2,038 miles of jagged coastline , which courts surfers, stand-up paddleboarders, sailors, scuba divers, snorkelers, paddlers, and anglers. Jacques Cousteau famously coined the Sea of Cortez, home to 800 varieties of fish, “the world’s aquarium.” Many of those species are protected in reserves like 27-square-mile Cabo Pulmo National Marine Park on the southern tip of Baja. On the Pacific side, the new, nearly three-million-acre Baja California Pacific Islands Biosphere Reserve   is a protective sanctuary for gray whales and sea turtles.

My first experience in Baja started in Tijuana with a fish-bowl sized margarita. It was 1988, and the city was festive and gritty. Its complexity intrigued me. A decade later, I hopped a flight to the pastel-hued 17th-century mission village of Loreto to find it full of Hawaiian-shirt-clad fishermen en route to compete in a tournament for dorado, marlin, and sailfish in the Sea of Cortez. I headed south to the solitude of a nine-room eco-resort (which has since closed) on a searing white-sand beach looking out on the mysterious, cacti-studded Isla Danzante.

Three years ago, my boyfriend and I rented a car to explore the southern tip of the peninsula, mountain-biking the foothills above Los Barriles, snorkeling with sea lions off Isla Espí‪ritu Santo, and eating whole grilled red snapper while sipping jalapeño margaritas at an under-the-radar restaurant on the edge of La Paz’s marina. Along the way, we found a wind-carved canyon pierced by sunlight above the Sea of Cortez and long stretches of empty Pacific white sand.

A few months ago we returned, going deeper into the peninsula, exploring a network of new mountain-bike trails, paddling the newly protected waters of the Pacific Islands Biosphere Reserve, and meeting with a young entrepreneur, Adolfo de la Peña, in the old mining community of San Antonio, where he is trying to resurrect his historic community. As quickly as things are changing in Baja, some of the best things remain the same, like that La Paz restaurant, where we returned to eat grilled red snapper. The fish was as exquisitely fresh as we remembered it.

What You Need to Know Before Visiting Baja

Baja California

Prepare for warm days and cold water: The Baja sun is hot, but the Sea of Cortez and Pacific Ocean can be cold, so pack protective Buffs, hats, UPF 50, and quick-drying cover-ups. Also bring a solid pair of shoes beyond flip-flops—cactus spines are omnipresent, from the beaches to the mountain-bike trails.

Get supplemental car insurance: If you plan to drive your car into Baja, make sure it’s in prime working order. Pending how remote you plan to get, you may not be able to find replacements parts if needed. For an idea of spare parts to bring along, visit All About Baja’s  Vehicle Preparation Checklist . And be sure to buy a Mexican car-insurance policy as U.S. plans don’t work south of the border. Get a quote from  Lewis and Lewis , a company that has been selling Mexican auto insurance since 1983, from one-day to one-year policies.

Or rent a car: If you aren’t driving down yourself, unless you plan to never leave a resort, you’ll want a car to explore. Note that the minimum age for car rental is 25 years old, but some companies accept drivers 21 and older with a valid driver’s license from another country and add a surcharge to the rental fee. American car-rental agencies like Hertz and Thrifty are ubiquitous at the Los Cabos airport—and be sure to buy the Mexican rental insurance. According to Mexican law, uninsured drivers can be arrested and held for liable damages.

Drive only during the day: For three key reasons: there are wandering cows, the roads are narrow with no shoulders, and in the evening, there are a lot more big-rig cargo trucks.

Find a less expensive flight across the border: Fly to San Diego, then take a 30-minute shuttle, Uber, or taxi to the  Cross Border Xpress  (CBX) facilities, a 390-foot-long pedestrian skybridge that crosses from California into Mexico and goes directly to Tijuana International Airport. If you use the CBX service (from $16 one way, and an additional $12 one way if you use the CBX shuttle), there’s no need to enter Tijuana airport’s main departure lounge. You’ll pass through the CBX’s security and go directly to your gate. On a good day, it’s possible to reach your gate in about twenty minutes (though you should always allow for extra time pending high volume travel days and other factors). Domestic Mexican airline  Volaris offers direct flights to Loreto, La Paz, and Los Cabos, and Calafia Airlines has direct flights to Loreto and La Paz.

Check travel advisories for the region: The Baja Peninsula is safer than most of mainland Mexico, but the situation is fluid, so keep an eye on U.S. State Department travel advisories.

Do your camping homework: Unlike the U.S., camping is not strictly regulated in Baja, which has its pros and cons. You can find yourself alone on a stretch of golden sand savoring the sunset of a lifetime, but there are also fewer amenities, like toilets and trash receptacles. The best places to camp are near small coastal towns and away from mega resort corridors, like Los Cabos. Read online forums and feel out the vibe of the place before staking the tent.

What’s the Best Time of Year to Visit Baja?

Baja California

January to March is prime whale-watching season and the height of tourist visits. Summer is the best time to surf and brings temperatures that can soar into the nineties. Spring (May and June) and fall (October and November) have more moderate temperatures—the seventies to eighties—and fewer crowds, but beware that the Pacific Ocean hurricane season runs mid-May through November. In the fall of 2019, the area around La Ventana was deluged with rain, which made the desert lush and green but also left roads impassable in some places. The calmest water for sea kayakers can be had from October through early December, the best time for kiteboarders and windsurfers is mid-October to early April, and anglers can try their luck year-round, depending on what they want to catch.

Where to Go in Baja

Baja California

We’ve separated the peninsula into four general regions and chosen the best adventures and activities to do in each, from drinking world-class wine in Baja Norte, the official designation of the northern half of the state, to surfing off Los Cabos, at the southernmost tip. Driving the entire 775-mile-long peninsula, as many Americans do annually with their dogs, tents, mountain bikes , surfboards , and SUPs , takes a solid week.

Baja Norte 

Baja California

For a great starter Baja road trip, complete with surfing, hiking, canyoneering, kayaking, and an opportunity to redefine your notion of what constitutes Mexican food, try this 346-mile loop, which starts and ends in Tijuana, going through Valle de Guadalupe and its vineyards, the coastal city of Ensenada, and the little-known Constitution of 1857 National Park along the way. Add stuffing yourself with the world’s most authentic fish tacos, and you’ve got way more fun than you can fit into a five-day outing, the ideal amount of time for an introduction to this area. Or simply choose a couple of the destinations or adventures below.

Day 1: Cross the border from San Diego into Tijuana

Tijuana is experiencing a cultural renaissance, with cutting-edge architecture, colorful murals, and a spicy food scene. Enter into Mexico at Mercado Hidalgo, a plaza flapping with Mexican flags and brimming with piñatas, sombreros, and sweet dulces . Stop for lunch at  Telefónica Gastro Park , a former vacant lot turned food-truck haven where creative eats like octopus-and-corn-fungus tacos go well with smoky cucumber margaritas. In the afternoon, meander the mural-and-graffiti-filled pasajes , or artistic corridors, of El Centro. Head to Border Psycho Brewery for a smooth cream ale, then on to 52 Kool for an explosion of traditional central-Mexico flavors and classic Baja ingredients, like seafood, quail, and organic chicken.

Day 2: Head east to Tecate and then on to Valle de Guadalupe

From Tijuana, head east on Highway 2D for 36 miles to Tecate. Stop at Restaurante Amores  in Tecate, where the husband-wife owner-chefs have impressive culinary pedigrees. Order the chile- and garlic-infused tortilla soup, garnished with octopus. From Tecate, turn south on Mexico 3, and drive 46 miles to Valle de Guadalupe. The award-winning wines in this region are the handiwork of a little-known sect of Russian Christians who planted grapes when they immigrated here in 1905. In the past decade, the valley has become Mexico’s answer to Napa, with chic tasting rooms and sleek hotels with infinity pools. At Fauna , a relaxed restaurant within the exquisite hotel Bruma , local David Castro Hussong has created an organic oasis on 200 acres of vineyards, where the stark elegance enhances the surrounding arid landscape.

Day 3: Surf in Ensenada

A tranquilo fishing port 30 miles south of Valle de Guadalupe, the surf here stretches north and south of the city, with serious waves at beaches like La Fonda, El Pico, and Stacks. Gentler breaks are farther south, at Playa Hermosa. Stop in at  Playa Hermosa Surf and Skate Shop for rentals, lessons, or to watch owner Alfredo Jaro and his crew shape boards. About 45 minutes south of the city, you’ll find La Bufadora , the second-largest marine geyser in the world. It’s a well-touristed spot, but it’s awe-inspiring to watch the salt water blow and is also a good way to scout the incredible coasteering options available alongside the rugged Pacific. Ensenada-based X Tour  offers canyoning, rappelling, hiking, kayaking, or a combination of all four in one day.

Day 4: Hike and seek wildlife in Constitution 1857 National Park

The Sierra de Juarez is 60 miles east of Ensenada on Mexico 3. An oasis for mule deer, bighorn sheep, cougars, coyotes, bobcats, and soaring falcons, the 12,380-acre forested park sits at about 5,000 feet and boasts high-alpine Hanson Lake. Hike Jeffrey Route, a two-mile loop from the visitor center. Along the path sits a representation of a Kumeyaay camp, the indigenous people who settled in what is now the southwestern U.S. and Mexico more than 12,000 years ago. Or hike to the top of Hanson Hill, the summit of which is almost 6,000 feet.

Day 5: Head back to Ensenada

Take advantage of the incredible array of fish and shrimp tacos sold at stands on nearly every Ensenada corner. They go well with the locally brewed Aguamala Astillero Imperial IPA. Tijuana is a 70-mile drive north on coast-hugging Mexico 1D.

Where to Stay in Baja Norte 

Baja California

Tijuana:  One Bunk Tijuana , a 14-room boutique hotel in the center of everything, with clean, modern lines, exposed brick walls, and beds so comfortable you can sleep off an all-nighter. Doubles from $55

Valle de Guadalupe: At  Bruma , eight glass-and-wood suites surround a main living room, pool, and deck and are so organically designed that you feel immersed in the surrounding landscape. Doubles from $438

Ensenada: There’s a good array of Airbnbs here, or book an ocean-view room at Torre Lucerna , an updated old-school resort hotel with clean and peaceful rooms. From $131

Camping: There are a few gated campgrounds, like Playa Saldamando, eight miles north of Ensenada. For a more private option, drive south of Ensenada, boot up Google Earth, zoom in, and find dirt tracks that lead to any empty remote coastline, where you can camp as long as you leave no trace.

Los Cabos and Todos Santos

Baja California

On the southern tip of Baja, you’ll find Los Cabos, a collective term for the town of Cabo San Lucas, to the west; the 18th-century mission village of San José del Cabo, to the east; and the 20-mile corridor of sand and rock escarpments in between. Los Cabos deserves its rap as the hub for tequila-slamming, scantily-clad spring breakers, largely because it’s easily accessed by Los Cabos International Airport. But the region still has gorgeous bones, like Cabo El Arco, the craggy rock arch that delineates where the Pacific ends and the Sea of Cortez begins, and, on the far east end of San José del Cabo, Estuary Beach, which is backed by a freshwater lagoon that harbors more than 350 species of vegetation and wildlife. In between are resorts for every budget, 11 major surf breaks, ample opportunities to watch whales or deep-sea fish for wahoo, marlin, and tuna, and culinary oases, like  Flora Farms , a 25-acre organic working farm and an open-air restaurant in the foothills of Sierra de la Laguna. For those who prefer more solitude with their sand and waves, the laid-back village of Todos Santos is about an hour’s drive north of Cabo San Lucas on Mexico 19. Beware: many beaches in Los Cabos are often closed to swimming due to deep drop-offs near the shoreline that create dangerous riptides and currents, so heed the signs. The most swimmable spots are Medano Beach, in the heart of Cabo San Lucas; Chileno Beach, in the luxury hotel zone northeast of Cabo San Lucas (and it has lifeguards on duty); and Playa Acapulquito, or Old Man’s Beach, near San José del Cabo.

What to Do in Los Cabos and Todos Santos

Baja California

Find surf action for everyone in Los Cabos: From the hard-charging surfer to the adventurous family of five that wants the ultimate multisport ocean vacation, there’s something for everyone in Los Cabos. The string of breaks around Playa Costa Azul is the center of Los Cabos surf culture. Zippers, the rocky right-point break close to the beach, is home to the Los Cabos Open of Surf in June and has been part of the women’s and junior World Surf League pro tours for the past few years, while Old Man’s Beach and Pescadito are favorites for longboarders and beginners.  Costa Azul Surf School  offers rentals, lessons, and expert guides who lead excursions to lesser known breaks.

See a humpback whale breach: It’s one of the most awe-inspiring phenomena in the animal kingdom. Whales begin migrating south to the Los Cabos region in the middle of November, birth their calves in late December and January, nurse them through March and April, then begin their migration north. During this generous six-month window, take a two-and-a-half-hour Zodiac tour with  Whale Watch Cabo (from $89). It’s led by a marine biologist and is the most exciting way to see the whales as safely for them—and for you—as possible.

Go deep-sea fishing: Los Cabos has been hit hard with the illegal harvesting of billfish, so it’s imperative that you do your research on the most ethical charter company before signing up for a day of deep-sea fishing. One of the most long-standing is  Pisces Sportfishing , which started operating in La Paz in 1978 and eventually migrated south to Los Cabos. In 1995, it was honored with a Lifetime Achievement Award for Conservation by the International Game Fish Association. Since then several of its captains have been recognized with the Billfish Foundation Award for most striped marlin released worldwide. The company charters everything from 22-foot skiffs to mega yachts (from $112).

Lose the crowds in Todos Santos: This beautifully preserved 18th-century mission village an hour north of Los Cabos isn’t exactly a secret, but it’s still a nice big resort antidote, with artisan shops, boutique hotels, and Hotel California , mistakenly believed to be the inspiration for the famous 1976 Eagles song. Mountain bikers will want to stop in at Over the Edge , a full-service bike shop that rents current models and full-suspension mountain bikes and can guide riders or point them in the direction of the area’s 30 miles of hand-built trails that roll over dunes and into the foothills and show off panoramic Pacific views.

While Todos Santos is near the Pacific, it’s not actually on the Pacific. Drive west of town, and almost any road will dead-end at a dune from which you can walk the seemingly endless stretch of golden sand known as La Cachora beach. Its water is so rough that surfers gravitate five miles north of town to La Pastora, a sandy beach with fun right breaks. You’ll need four-wheel drive to get there, but it’s worth it, especially since it’s also home to the  Green Room restaurant, named for the ephemeral feel and color on the inside of a wave. The restaurant’s mezcal margaritas and smoked tuna pâté, served right on the beach, are the perfect way to wind down a busy day.

South of Todos Santos is Pescadero, a reef break close to shore, and Cerritos, a sandy-bottom beach break with the most consistent surf in Baja Sur. Los Cerritos Surf Shop rents boards at the beach from sunrise to sunset.  Mario Surf School and  Pescadero Surf Shop , in the small hamlet of El Pescadero, also offer surfboard rentals, in addition to lessons and excursions (including kayaking and stand-up paddleboarding). Fuel up for the morning with a cup or two of organic, honey-processed java and a veggie frittata with spicy Mexican salsa from  Baja Beans , an outdoor café nestled among mango trees.

Three species of endangered sea turtles nest on the beaches of Todos Santos from October through March: the olive ridley, black, and critically endangered leatherback. Help them out by volunteering with  La Sirena Eco Adventures , a nonprofit that needs people to care for hatchlings, relocate nests, clean up the beach, and guard the turtle sanctuary.

Where to Stay in Los Cabos and Todos Santos

Baja California

Airbnb and VRBOs are a ubiquitous option Los Cabos—Todos Santos alone offers more than 200 VRBO listings and endless Airbnb rentals, from canvas tents to palatial beachfront haciendas.

Todos Santos:  At the end of a dirt road on isolated Punta Lobos beach, 3.5 miles south of town, the newly opened, 32-room Hotel San Cristóbal  is a throwback to simpler times, where guests gather around a bonfire at night to sip cervezas. The on-site restaurant serves locally harvested bounty, from fish caught earlier in the day to herbs and greens pulled from nearby fields. From $270

Or check out  La Sirena Eco Adventures , which offers basic, clean eco-casitas, some with fully equipped kitchens, for their volunteers. From $60

Los Cabos:  Los Milagros , a 12-room boutique hotel, is a surprisingly inexpensive and peaceful oasis in the heart of Cabo. It was founded by a cyclist who rode his bike the length of the Baja Peninsula and loved Los Cabos so much that he founded the property in 1996. The walled courtyard and trellised bougainvillea are welcome respites from the action outside. From $70

Another great option is the  Montage Los Cabos , the first Montage property to open outside the U.S. This luxurious and intimate new resort fronts a sandy crescent beach on Santa Maria Bay, which protects swimmers and snorkelers from the riptides and waves. There’s a 40,000-square-foot spa, but lounging by the exquisite infinity pool is a meditation unto itself. From $825

The East Cape and La Paz

Baja California

Long the haunt of sea-loving luminaries like John Steinbeck and Jacques Cousteau, Baja’s Sea of Cortez on the east coast is a marine biologist’s dream. It’s also a wind machine from mid-November to early March for kiteboarders and windsurfers. The less traveled East Cape stretches from the marina of San José del Cabo some 90 miles north through Cabo Pulmo National Park to the gentrifying coastal villages of Los Barriles and La Ventana. Fifty miles farther north is La Paz; this city of 240,000 residents, with its hopping malecón, or seaside promenade, is the jumping-off point for the 244 protected World Heritage site islands, the largest of which is Isla Espíritu Santo. Drive 221 miles farther north and you’ll find the 17th-century mission village of Loreto, the original point from which Jesuit priests set out to evangelize the peninsula, and San Ignacio Lagoon, the winter sanctuary of the eastern Pacific gray whale. The best way to access this part of the peninsula is to fly to San Diego, cross the border to the Tijuana airport, and book a flight directly to La Paz on a regional airline. The other option is to fly into Los Cabos International Airport and rent a car. Reliable shuttles like Ecobajatours make multiple trips between the Los Cabos airport and La Paz daily.

What to Do in the East Cape and La Paz

Baja California

Snorkeling and scuba diving at Cabo Pulmo National Marine Reserve: In the 1990s, local fishermen stopped commercial fishing to let the waters and reefs regenerate. Since then, the reefs have rebounded, biodiversity has increased more than fourfold, and every formerly endangered major species has rebounded. Experience the comeback by snorkeling with Cabo Pulmo Sport Center , owned by the descendents of Jesus Castro Fiol, a pearl diver who was born here in 1897 and was instrumental in creating the national marine reserve. The center’s two-and-a-half-hour tour (from $55) explores coral gardens and the sea life that lives in them. Go deeper with  Cabo Pulmo Beach Resort , whose expert instructors offer diving at 14 sites, like the 45-foot deep  El Vencedor  wreck, and possible encounters with tiger and bull sharks at the coral reef La Esperanza (from $139).

Kiteboarding and windsurfing at Los Barriles and La Ventana: November through March, it’s not uncommon for “ El Norte ” to howl down the coastline at almost 30 miles per hour, which is why the fishing villages of Los Barriles and La Ventana, 50 miles farther north, come alive with wind fanatics in the winter months. Based in the beachside  Hotel Playa del Sol (from $140),  Vela Baja is a one-stop shop for kiteboarding, windsurfing, stand-up paddling, freediving, mountain biking, and, now, foiling. The laid-back little enclave offers special foiling clinics from world-champion pros like Daniela Moroz, updated equipment rental, and a community of like-minded souls. La Ventana has a long beach with a natural arc that, thanks to the wind direction, ensures even beginners will eventually wash ashore. The hotel, restaurant, and surf school  Baja Joe’s is situated in the heart of the beach, which means instantaneous action when the wind blows. It  offers International Kiteboarding Association –certified instruction for all levels, three-day camps, equipment rentals, or storage for surfers who bring their own gear.

Mountain biking at Rancho Cacachilas: Mountain bikers head to the hills at  Rancho Cacachilas , a solar-powered adventure resort that sprawls across 35,000 acres in the Sierra Cacachilas between La Ventana and La Paz. With 24 miles of existing and 43 miles of planned International Mountain Biking Association–sanctioned singletrack on the ranch, the riding is designed for all skill levels and and offers great ocean views. There’s also 37 miles of trails for running and hiking, and the ranch offers sustainability-oriented classes like beekeeping, artisan cheesemaking, seed storage, and water collection.

Sea kayaking and snorkeling: La Paz has a three-mile-long seaside promenade that makes for fun people watching during a sunset stroll after dinner at  La Costa , a low-key seafood restaurant tucked into the marina with tables in the sand. Spend a night in the city, then launch into the Sea of Cortez to kayak, snorkel among sea lions and whale sharks, and stretch out on the sand at one of many empty beaches.  Sea Kayak Adventures offers one-to-ten-day journeys from La Paz up to Loreto and over to the Pacific Ocean’s Magdalena Bay. Trips include everything from kayaking to whale-watching to hiking. To take a deep dive into outdoor leadership and personal communication skills, sign on to one of  NOLS ’s three Baja adult expeditions, an eight-day coed or women-only coastal sailing expedition, or a seven-day women’s sea-kayaking expedition.

Surfing: The waves on   the Sea of Cortez are less consistent than the Pacific. Most breaks require a big south swell or a strong storm. If you hit the timing right, you’ll find a nice, lonely right break at Nine Palms Beach in Santa Elena Bay, about an hour east of San José del Cabo. BYO boards.

Hiking: This region of Baja has a rich human history that dates back at least 10,000 years. The aforementioned Sea Kayak Adventures offers a five-day Cowboys and Cave Paintings journey from Loreto to the Sierra de San Francisco, where guests hike to visit many of the thousands of Unesco World Heritage cave paintings of people, deer, snakes, birds, and even whales. Another great day hike between La Paz and La Ventana that offers an opportunity to interact with locals is the old, partially cobblestoned Camino Real de Santa Ana, the route miners used for 300 years to transport precious metals north to San Diego. Start at the Museo Ruta de Plata  in El Triunfo, then hike roughly five miles along the Camino to the town of San Antonio, where local Adolfo de la Peña, whose father was a miner, has started the the cooperative Las Realeños de San Antonio . You can book an appointment with Adolfo, who will guide you through the town’s mining history, complete with a hike to two nearby mines—one of which is underground—and the best local sites, including the home of Bertholita, who cooks visitors spicy empanadas and queso fresco, and a local art cooperative.

Where to Stay in the East Cape and La Paz

Baja California

Cabo Pulmo:  Cabo Pulmo Beach Resort has various-size villas and bungalows, all of them clean and colorful, some with full kitchens, and most within a few steps of the beach. From $89

La Ventana:  Camping La Ventana has ten campsites and three RV sites for rent just 200 feet away from the beach, hot showers, and a washing machine. From $20

Rancho Cacachilas: Chivato Base Camp , the rustic main lodging area at the ranch, has ten cabin tents in addition to six bunk rooms that sleep two people each, plus outdoor showers, composting toilets, and a central outdoor kitchen and gathering space. Or try Los Pisos, a ranch camp higher in the mountains that offers platform safari-style tents surrounding an outdoor kitchen. From $175 all-inclusive, minimum stay two nights; open October 1 to April 30

La Paz:  Posada Luna Sol , within a few blocks of the promenade, is a delightful jumping-off point for Sea of Cortez adventures, with breakfast by the pool, a third-floor terrace with views to La Paz Bay, clean rooms, and cruiser bike rentals for $10 per day. From $55  

On the other end of the promenade, Seven Crown La Paz Centro Historico is located in the heart of La Paz’s historic district and within steps of chic new restaurants, like Marinera Poke and Seafood (try the gyozas del puerto and the pin-up margarita), and offers free breakfasts at a street-side café next door. From $73

How to Be Conscious in Baja

Baja California

Go local: A common practice in Baja is for gringos to buy up rental properties, fishing charters, and yachts, then use them to provide under-the-table tourist services to other out-of-town “friends” without paying local taxes or using local guides. This depletes residents’ resources. Be sure any U.S-owned entities—from fishing guides to hacienda owners—are doing fair and honest business that benefits the locals by providing training and income and puts money back into the communities. Better yet, look for locally owned businesses and guides, like Adolfo de la Peña in San Antonio.

Speak the language: It’s always respectful to speak the language of the country you’re visiting, so study up on your rusty high school Spanish.

If camping, pack out what you pack in: Garbage collection isn’t always consistent, so keep it with you until you can find a place to properly dispose of it.

Be frugal with your water use: Baja Californians have the country’s   lowest availability of fresh water per inhabitant—785 cubic meters per year—when the Mexican  national average is 4,200, according to data from the National Institute of Statistics, Geography and Information Technology. The lack of water will become a serious issue soon, especially if resort development remains unchecked. Be conscientious of your usage, and choose lodging and outfitters who are as well.

See marine life and other wildlife in an ethical way: Baja is one of the only places in the world guests can get within close proximity to gray whales after they’ve birthed calves in the Sea of Cortez lagoons or humpback whales as they start to migrate north to cooler Pacific waters. The most ethical way to see these giants is with boat operators who give them wide berths and heed local rules, like obeying limits on the numbers of vessels allowed on the water at any given time.

Looped video (seen on the desktop version) by ianmcdonnell/Getty

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Home » North America » Tijuana

23 Things to do in Tijuana – Activities, Itineraries & Day Trips

The largest city in the Mexican state of Baja California, Tijuana is very famous as a border town separating Mexico from the US. US citizens have been making their way to Tijuana, Mexico for cheap health care or good times for almost 100 years.

Today it remains a thriving cultural centre, complete with red light district and nightlife-strewn Downtown area to match. There’s more to it than that, however, and accordingly, there are tons of things to do in Tijuana, Mexico. Tourists visit this city frequently, thanks mostly to its proximity literally on the US-Mexico border, so naturally, there are plenty of things geared towards visitors.

If you want to get off the beaten track, however, and if you’re looking for some of the city’s hidden gems, then don’t worry: it is certainly possible to find cool stuff to do here. Accordingly, we’ve found a load of unusual things to do in Tijuana that will be sure to keep independent travellers and backpackers alike entertained when they’re in the city. Without further ado, let’s see what’s going on here…

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Top Things to Do in Tijuana

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If you’re backpacking Mexico , stopping over at Tijuana is definitely worth it! From hanging out downtown to Tequila tasting, let’s start with a look at the top things to do in the city.

1. Discover the secrets of Downtown Tijuana

Downtown Tijuana

Downtown Tijuana is the most happening area of this Mexican city. It’s officially known as Colonia Zona Centro and is right next door to the notorious Zona Norte: Tijuana’s red light district and one of the largest such areas in North America.

It’s in the Downtown area that you’ll find the most popular places in the city (especially for tourists), and for good reason. Avenida Revolución is filled with bars, colourful markets, good food, and a lot of people. Exploring this long strip of town is easily one of the most popular things to do in Tijuana Mexico. Fun fact: It’s on this road that, apparently, the Caesar Salad was invented.

2. Eat a load of tasty local food

Tijuana street food

Of course eating your way around the city is one of the best things to do in Tijuana; in fact, this city is fanatical about its food. Here you’ll find everything from chic rooftop restaurants to roadside stalls and restaurants – all serving up some delicious, delicious Mexican morsels to try out.

Head to Collectivo Nueve Food Hall in the Downtown area for an avalanche of choice and sample dishes at places like Brasa Taqueria. Alternatively (or, as well) make your way to Estadio Chevron and hit up the street food vendors that gather here from March to August; it’s some of the most underrated street food in the country.

Playas de Tijuana

Playas de Tijuana

Whilst Downtown is where it’s at in this city, it’s not the best place to actually stay in Tijuana. That’ll be Playas de Tijuana. Staying at the beach puts you in striking distance of all the fun of the centre of town.

  • Stroll the boardwalk along the beach
  • Spot the murals and street art
  • Simply chill out on the beach

3. Celebrate local festivals

Celebrate local festivals

Mexico is very well known for its crazy festivals and Tijuana Mexico is no different. First things first, there’s Christmas. Yes, good ol’ Christmas is celebrated in Mexico like a true fiesta: lights everywhere, parades, markets, plenty of food to chow down on, and did we mention lights There’s the lesser-known Entijuanarte, which features colourful decorations adorning the city in October.

And, of course, there’s Dia de Muertos – or “Day of the Dead”, which is probably the most famous Mexican festival; taking place in late October/early November, Tijuana’s rendition of the festival is nothing short of awesome. Check the calendar before you go so that you’re in town for some of the coolest things to do in Tijuana.

4. Go shopping at the vibrant Mercado Hidalgo

Mercado Hidalgo

The Mercado Hidalgo is one of those markets that you simply have to go to if you want to experience Mexican culture in market form: it’s amazing. Selling everything from electricals and cosmetics, to a whole mountain of foodstuffs, this place is truly a sensory overload and exploring it is one of the quintessential things to do in Tijuana.

Namely, you should check out the fruit. You’re going to be able to find a whole range of fruit here, piles and piles of fruit, many of which you’ve probably never even heard of let alone seen. And when you’re flagging? Don’t worry, this is Mexico: you’ll find food stands selling things like tamales to keep you going. You’ll find Mercado Hidalgo in Zona Urbana Rio.

5. Try a little local tequila

Try a little local tequila

Tequila is just about as ubiquitous as a national alcohol as you can get; mezcal, its stronger cousin, is a close second. If you’re at all a fan of alcoholic beverages, exploring the world of tequila and mezcal will be one of your favourite things to do in Tijuana.

But where to start? First off, you should try out the rattlesnake tequila at El Museo. Or you could head to Dandy del Sur Cantina for some speciality tastings. Alternatively, you could make a beeline to Mama Tequila, who serve up around 30 brands of tequila and only tequila (try the locally bottled Montana Azul or the Hornitos Reposado). Do some research and get out there!

6. Soak up culture at the Tijuana Cultural Center

Tijuana Cultural Center

You might have been able to guess that somewhere called the Tijuana Cultural Center is going to be the place to learn about the culture in Tijuana. Aside from markets and tequila tastings, culture is something you don’t have to eat or drink: you can just go and read about it if you’re getting full up. Known as the CECUT this is a complex of galleries, theatres, museums and (of course) restaurants.

Set in this futuristic dome sort of thing and located in Zona Rio, this place opened up in 1982 and is now an institution of the city. Make sure you visit for one of the best things to do in Tijuana Mexico (especially if it’s raining). Stroll through the Jardin Caracol with all its sculptures, wander the esplanade, browse the bookshop, catch a movie at the theatre – it’s all here.

tijuana travel guide book

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There are a lot of visitors from the US in Tijuana. In case you need to get away from the crowds then check out these unusual things to do in Tijuana.

7. Face your fears and go swimming with sharks

go swimming with sharks

Not something you’d imagine yourself doing just a stone’s throw from the US border (most people just want to visit for a spot of Mexican culture), swimming with sharks has got to be one of the most unusual things to do in Tijuana. Actually, it’s probably one of the most adventurous things you could be getting up to.

It’s not the “scary” kind of shark, though. The Pacific Ocean off Tijuana’s coast, specifically the Bahia de Los Angeles, plays host to whale shark from June to December and it’s possible to swim with them, but we would say it’s much better to go with a certified guide than by yourself.  It’s one of the few sites in the world where whale shark, the world’s largest fish, actually gather. Come have a swim and meet them yourself!

8. Marvel at Mexican Lucha Libre

Mexican Lucha Libre

If you think of all the most well known Mexican exports, along with food and tequila, Lucha Libre – or “Mexican wrestling” – is definitely one of the top things about Mexican culture that people tend to know about. For more of a chance to get into the Lucha Libre and learn about Mexico’s most popular sport, head to MULLME, the Museo de La Lucha Libre Mexicana.

It’s super cool. A must-visit in the Downtown area, this is a unique place where you can learn about the history of the sport. You get to see a bunch of Lucha Libre masks, and even pick up a few mementoes for yourself. It’s a hidden gem and easily one of the coolest things to do in Tijuana Mexico. Even if you’re not a fan, you’ll be bound to love it. Bonus: the owner is super knowledgeable, so ask if you’ve got questions!

9. Stroll down Pasaje Rodriguez

A former run-down alleyway filled with a jumble of curio shops and other who-knows-what-they-sell stores, the Pasaje Rodriguez Arte y Disenyo was set up in 2010. Since then, after the buzz around it died down and the newly opened art galleries lost their way, it has since been again reinvigorated with life.

Today the alleyway, known locally as PRAD, has been inspired by Mexico City’s own cultural movement and is now an alternative space where you can sip organic coffee in art cafes, stop by a microbrewery, spend time browsing a record store, or tuck into vegan food. It’s that sort of place. Definitely one of the more hipster things to do in Tijuana – still cool though.

Tijuana may be famous as a centre of nightlife, and other vices – what with its red light district, and all – but surprisingly Tijuana isn’t as dangerous as people make out.

Many people make their way to this border town and encounter no trouble whatsoever. However, there are still things to watch out for: Avoid anything drug-related, so-called gentlemen’s clubs where you can get ripped off, and be aware of corrupt police. Of course, there may be pick-pockets, opportunist thieves and even violent robbers hanging around darkened, quiet spots and late at night. Stay alert and don’t get too drunk.

Playas de Tijuana is clean and safe with plenty of places to eat and drink. Most of the centre of town is fine – just use common sense, watch your belongings, and consider a money belt if you’re feeling extra cautious. It’s the red light district of Zona Norte where visitors will be most at risk of crime, as well the eastern part of the city – though you won’t be visiting that area, we guarantee.

Once considered a dangerous city, Tijuana Mexico may not be perfect today but you can visit without problems. You should be if you behave as you would in any other Latin American city.

Have a look at the Mexico Safety Guide  before you fly and always get travel insurance. Check out our roundup of  the best travel insurance .

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In many ways, Tijuana only gets going after the sun has set. Let’s look at some of the best things to do in Tijuana at night.

10. See a show at the Audiorama at El Trompo

Pretty much the place to go (or at least one of them) to go see a show in Tijuana, the Audiorama at El Trompo is located in the Trompo Interactive Museum, which itself is set in Parque Morales. This outdoor venue is ideal for concerts and catching one of them is easily one of the best things to do in Tijuana at night.

Clean, safe, good acoustics: there’s a lot about Audiorama at El Trompo that ticks the boxes of a good venue. But, basically, if you’re someone who loves music, check the schedule online and see what live shows you might be able to catch during your trip to Tijuana.

11. Experience Tijuana’s nightlife

Tijuanas nightlife

Partying in Tijuana isn’t just a modern-day phenomenon. This city has a long history of being the place to go for nightlife; ever since the Prohibition era, people have been surging from across the border in the US to get their fix of drinking and dancing. It’s one of the most quintessential things to do in Tijuana.

As the stores close and tourists go home, Tijuana Mexico basically turns into the biggest bar in the world: neon lights take over and people dance till dawn in nightclubs. Calle 6 or La Sexta is where you’ll find the hipster nightlife scene, featuring cool kids and plenty of bars and restaurants. Tip: where it’s “at” changes almost monthly, so do some research before heading out.

12. Get stuck into Tijuana Telefonica Gastro Park

What’s the best kind of park to go to, you ask? A gastro park, of course. This is a veritable foodie fiesta in Tijuana, a fun and friendly indoor-outdoor venue where you can get to grips with the culinary culture of the city.

Located in a brick warehouse in a semi-industrial zone of Tijuana, the Telefonica Gastro Park is where chefs-on-the-rise in the city come to show off their prowess. There’s even vegan food. Needless to say, if you like food or consider yourself remotely a foodie, you’re going to find this is one of the best things to do in Tijuana.

Looking for a specific place to stay? These are our highest recommendations for places to stay in Tijuana.

Best Hostel in Tijuana –  North Hostel

North Hostel

Located just a stone’s throw from the beach and boardwalk itself, with all its bars and eateries, this top hostel in Tijuana is a cool place to stay with a welcoming atmosphere. It’s a great place to chill out after a busy day exploring the city.

You can meet likeminded travellers from all over the world in the common areas. All rooms have recently been renovated and are known to be very clean and comfy.  If you don’t feel like giving up your privacy, the hostel also offers very affordable private rooms.

Best Airbnb in Tijuana –  One Bedroom Beachfront Apartment

One Bedroom Beachfront Apartment

As the name suggests, this cool Airbnb in Tijuana is right on the beach meaning you can chill out on the balcony here with a sea view. Perfect. As for what you can expect here, there’s a kitchen-lounge area where you can make yourself meals as well as a separate bedroom with a king size bed. It feels safe and is a great option for couples. An easy Uber (or bus) ride from here to Downtown Tijuana.

Best Hotel in Tijuana –  Del Mar Inn Playas

Del Mar Inn Playas

With a great location just three blocks from the beach, Del Mar Inn Playas is a great option for a budget hotel in Tijuana. It’s an affordable place to stay, with basic but clean and nicely decorated rooms. There’s even courtyard that boasts its very own heated pool, and even an onsite restaurant – though there are a selection of cafes and eateries right on the doorstep. And there’s free parking to keep your car safe.

Tijuana is more renowned for it’s decadent, debauchery than for romance. But if you are looking some some romance worry not, we have you covered.

13. Take a boat ride on the lake in Parque de la Amistad

Parque de la Amistad

If you’re looking for romantic things to do in Tijuana, then you might want to check out Parque de la Amistad. With its sprawling green spaces, leafy paths, picnic areas and BBQ spots, this is a chilled spot for couples to spend some time as it is; but you can easily level up on the couple-centric vibes by heading out on a boat ride.

Yes, there’s a boating lake here where you can pedal out and chill out on the water instead: it’s the perfect way to spend an afternoon, floating around the lake, soaking up the atmosphere. Then you can grab some snacks from a food vendor afterwards and wander around this genuinely nice park.

14. Set off for a wine tasting adventure together

wine tasting adventure together

Nothing quite says romance like wine tasting. But is Tijuana known for its wine? It sure is. Not far from the city itself you’ll find Valle de Guadalupe, home to a fair few vineyards where you can taste as many glasses of fermented grapes as you feel like.

So for one of the best things to do in Tijuana Mexico for couples, head out to the Valle de Guadalupe and start a wine-based odyssey. You can go somewhere like Baron Balche for a wine tasting tour, or sample some specialities (complete with food pairings) at Casa Pedro Domecq, and any combination of other wineries in the area. Tip: finish up with a beautiful sunset over the valley at Midnight Sun Wines.

Tijuana Mexico is a lot cheaper than the US but it is still very easy to blow your load here. In case you run out of cash, here are the best free things to do in Tijuana.

15. Chill out on Playas de Tijuana

Playas de Tijuana 2

Tijuana may be known as a border city with a nightlife to match, but this Mexican city has its very own (very nice) beachfront in the form of nearby Playas de Tijuana. Here you’ll find more than just sun, sea and sand; there’s murals to discover, a load of food vendors, and more to do here than just catch some rays.

There’s a boardwalk to stroll along here that’s busy with musicians and street performers. Head on over here in the morning you’ll see locals going about their life, jogging and walking – since it’s cooler here than in the centre of town itself. Visiting the beach is one of the best free things to do in Tijuana, for sure. Tip: get a selfie with the Tijuana sign.

16. See the spectacular cathedral

Tijuana Cathedral

Going to check out Tijuana Cathedral – or  Catedral Metropolitana de Nuestra Señora de Guadalupe as it’s officially known – is something you should be doing if you’re in town. That goes especially if you’re on a budget: it’s one of the top free things to do in Tijuana since, well, it costs nothing to see this impressive bit of architecture.

The first Catholic church constructed in the 20th century, but not finished till the 1970s, this cathedral is a special stop for many in the city. Not just for tourists wanting a snap of it of the two towers, clock and image of Nuestra Señora above the entrance, the Sunday services here get super busy, so if you plan on visiting for one of them… get here early.

17. Snap a picture of La Mona de Tijuana

La Mona de Tijuana

One of the more unusual things to do in Tijuana, seeking for the icon of the city that is the giant, nude La Mona de Tijuana is worth it. Amarando Garcia first approached the government with the idea of building a huge naked woman to mark the centennial of the city; unsurprisingly, they declined. So Garcia took matters into his own hands and constructed La Mona de Tijuana in his own neighbourhood.

Completed in 1991, and known locally as La Mona or La Mujer Blanca , it’s 5 storeys tall with her arm outstretched pointing to the sky. What’s probably the weirdest thing about this whole story is the fact that, for years, Garcia actually lived inside the nude statue with his wife. Tip: since it’s on private property, you can’t go right up to this statue, but you can get a good look.

Books to Read in Tijuana

  • Lonely Planet Mexico Travel Guide : Read up on the history and culture of Mexico and get tons of tips on where to stay and eat in the newest Lonely Planet guide.
  • Lonely Planet Cancun, Cozumel, and the Yucatan Travel Guide : If you’ll be spending your trip in this corner of Mexico, you can get more specific info in this regional guide.
  • Mexico City: An Opinionated Guide for the Curious Traveler : Mexico City can be an overwhelming place for a first-time visitor. Thankfully longtime resident Jim Johnston has put together this excellent guide to the Mexican capital to help you make the most of your trip.

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In Tijuana with kids? Well there are plenty of dentists in town ( medical tourism is booming ) so why not take them there? Kids love dentists right?! Or maybe try one of the following…

18. Go horseback riding

Tijuana beach

You don’t get much more memorable than horseriding on a beach in Mexico, right? So for one of the best things to do in Tijuana with kids, head to Rosarito and hit up All The Pretty Horses for the chance to head out on numerous trails – including taking a ride on the beach.

Needless to say, this is going to make for a fun, family day out and is a must for animal lovers. Especially since proceeds go to caring for the horses and rescuing them from bad situations; it also doubles up as an animal sanctuary in general.

19. Get hands on at The Trompo Interactive Museum Tijuana

Set in Parque Morales, the city’s largest park, El Trompo Interactive Museum Tijuana is a super fun place to take your children if they need some serious entertainment: it’s seriously entertaining! Divided into six different areas, separated by different themes, there’s something here for children of every age making it a great thing to do in Tijuana Mexico with kids in tow.

In the Experiment Hall, children under 6 will love making sculptures and brushing giant teeth (trippy), whilst the Innovation Hall is centred around learning about the modern world, and then there’s the Technology Hall, where you can make music with your feet. All in all, it’s pretty cool and makes learning actually fun.

In case that isn’t enough for you, let’s take a look at some other things to do in Tijuana.

20. Cool off at a water park

Albercas El Vergel is a water park with attitude. Specifically, what’s becoming a bit of a social media phenomenon at the moment is their Slip N Fly – a 40-foot high slide that’s truly not for the faint-hearted. Definitely one of the more adventurous things to do in Tijuana!

But it doesn’t have to be all about adrenaline rushes. Albercas El Verge is actually a great way to cool off on a hot day in the city; there’s plenty of opportunities to have a more sedate, relaxed time – such as on the aptly named Slow River. There’s a fun atmosphere too, with a mix of people attending, plenty of good food, and cheap beer. Sounds good to us.

21. Shop til you drop

Avenida Revolucion

If you’re in Tijuana and you’ve got money to burn, well, let’s just say you’re in the right place. Tijuana Mexico has long been a place for a last-minute stop off before heading back across the border to the US and there are plenty, plenty of places to shop til you can shop no longer.

There’s the famous Avenida Revolución, of course, with a bunch of places to get your hands-on arts and crafts. But there’s also Benito Juarez Avenue if you want handcrafts. Then again, for a more modern experience, head to Rio Tijuana Mall, or the very shiny Agua Caliente Mall. Basically, if you like shopping, this is one of the best things to do in Tijuana.

22. Play some games at Plaza Mundo Divertido

Plaza Mundo Divertido is an amusement park – and there’s tons to do here. Not only are there rides for children, making it a good place to go with kids in Tijuana, but there’s plenty of other stuff for adults too. Go karting is pretty cool, but the bowling alley at Plaza Mundo that comes particularly highly rated.

So if you’re looking for something cool to do in Tijuana, and you like the sound of a ton of arcade games and a bunch of other fun stuff to do – and somewhere that’s open till 9pm (10pm on weekends) – then we think you’ll love this place. Definitely fun.

23. Learn some local history at Tijuana History Museum

Set in the Old Municipal Palace (built in 1921), the building restored and reopened as the Tijuana History Museum for one of the best places to go to learn about the history of the city and the Baja area in general. (If nothing else, being situated inside, it’s a good thing to do in Tijuana when it’s raining.)

Here you’ll get to learn about Tijuana’s importance being a border city and why it’s much more than just a party town. It’s the place to come to brush up on your history, educate yourself on this most northeastern urban area of Mexico and see what the future holds for the city. It’s open from 10am to 6pm.

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As you can see from all that cool stuff to do in Tijuana Mexico we’ve shared with you, there’s plenty to do in this city. Of course there is. However, if you’ve got a little longer in the city than just a few days, you might want to head out into the surrounding area to see what’s going on. We think that’s a great idea, so to give you some inspiration for potential excursions, here are a couple of easy day trips from Tijuana.

Spend the day in San Diego

San Diego downtown

If your time in Tijuana happens to be a part of an extended Mexico trip, and you haven’t even thought about travelling to the US, then you might want to reconsider that. San Diego is quite literally right across the border from Tijuana and is a very easy day trip from this border city: it takes just around 30 minutes to drive between the two. Obviously you’ll need to take your passport and check ahead to ascertain the Visa situation .

Tijuana Mexico is only about 15 miles from Downtown San Diego, making it a breeze if you feel like getting out of Mexico for a day and seeing what a Californian city has in store for you. You can stroll around the Gaslamp Quarter and admire its historic buildings, go to the cultural centre that is Balboa Park, chill out on the beaches in La Jolla, and check out the USS Midway Museum. It’s a cool city to explore for a day.

Take a trip along the coast to Ensenada

Ensenada coast

Not far from Tijuana lies Ensenada, a coastal gem and the third-largest port city in the state of Baja California. If you’re craving a real Mexican experience with a coastal touch, stay in Ensenada . This place is certainly on the up: It’s got the atmosphere of a college town, but with a culinary landscape that’s helping to grow this city as a destination for its food alone.

In Ensenada you can fill up on fish tacos alongside the market, walk through the town past interesting statues and artwork, and go to the Estatal de los Artes – a free arts centre. Aside from the cultural attractions, there’s some nature to spot, too; it’s possible to catch a glimpse of elephant seals. Not only that, but Ensenada is in the heart of wine country: the first vineyards were planted here in 1703!

Don’t forget your travel insurance for Tijuana

ALWAYS sort out your backpacker insurance before your trip. There’s plenty to choose from in that department, but a good place to start is Safety Wing .

They offer month-to-month payments, no lock-in contracts, and require absolutely no itineraries: that’s the exact kind of insurance long-term travellers and digital nomads need.

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SafetyWing is cheap, easy, and admin-free: just sign up lickety-split so you can get back to it!

Click the button below to learn more about SafetyWing’s setup or read our insider review for the full tasty scoop.

Here are some quick answers to common questions about what to do and see in Tijuana.

What are the best fun things to do in Tijuana?

Explore all the culinary delights of Mexico at the Tijuana Telefonica Gastro Park, it’s the perfect place to sample the best this country has to offer.

Are there any great things to do in Tijuana with family?

Head to the Plaza Mundo Divertido amusement part for some fun for all the family from the kids to the adults! There are arcades, go-karts, bowling alleys and much more!

What are some great things to do in Tijuana at night?

Check out a show at the Audiorama at El Trompo. Located inside the Trompo Interactive Museum it’s a unique place to catch a concert and the perfect place for music lovers.

What are the most romantic things to do in Tijuana?

Take a romantic wine tasting tour with your other half at Valle de Guadalupe. You’ll love tasting the different varieties of wine in these stunning surroundings together.

Tijuana isn’t an unsurprising destination: there’s plenty to offer tourists here, and that goes well beyond nightlife and handicrafts. With plenty of art, culture and history to soak up and learn about, it’s much more than the border town it’s often pegged as. Thankfully, that also means you’ll be able to find a load of cool, off the beaten track stuff to do in Tijuana, too.

We made sure to include a few of the more popular things to do here – as well as some cooler, weirder stuff to do – so that no matter who you are, you’ll be bound to find something to do in Tijuana that suits you.

tijuana travel guide book

And for transparency’s sake, please know that some of the links in our content are affiliate links . That means that if you book your accommodation, buy your gear, or sort your insurance through our link, we earn a small commission (at no extra cost to you). That said, we only link to the gear we trust and never recommend services we don’t believe are up to scratch. Again, thank you!

Claire Martin

Claire Martin

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Moon Baja: Tijuana to Los Cabos

Road Trips, Surfing & Diving, Local Flavors

Moon Baja: Tijuana to Los Cabos

Contributors

By Jennifer Kramer

Formats and Prices

  • ebook (Revised)
  • Trade Paperback (Revised) $21.99 $27.99 CAD
  • ebook (Revised) $15.99 $20.99 CAD

Also available from:

  • Barnes & Noble
  • Books-A-Million

Description

Wild ocean, rugged desert mountains, and a wealth of culinary delights: Immerse yourself in this colorful peninsula with Moon Baja . Inside you'll find:

  • Strategic itineraries for road-trippers, foodies, ocean adventurers, and more, whether you're spending a few days or a few weeks in Baja
  • Road trips including Tijuana to Tecate, the Cabo Loop, a classic Baja road trip, and four-day getaways to the best of La Ruta del Vino, San Felipe, and Loreto
  • The top activities and unique experiences: Cruise down Mexico's Highway 1 with endless desert as a backdrop and the warm Baja breeze on your face. Sip cerveza from your hammock or take a Panga ride to see dolphins, whales, and sharks in the Sea of Cortez. Shop for beautiful artisan goods in Loreto and make a bonfire on the beach as the sun sets over the ocean
  • The best local flavors: Go wine tasting in Ensenada, sample fresh fish tacos on the beaches of Los Cabos, and check out the trendy street food and craft beer scenes in Tijuana
  • Honest advice from Baja expert Jennifer Kramer
  • Full-color photos and detailed maps throughout
  • Helpful background on the landscape, culture, history, and environment, plus tips for health and safety, how to get around, and a handy Spanish phrasebook

For more inspiration, follow @moonguides on social media.

  • "Moon handbooks are always a pleasure to read. The writing is crisp, the research impressive, and the recommendations practical and down to earth." Chicago Tribune
  • “The books are more easily readable than other guides. The main attractions are also marked with a special icon and sidebars and boxes highlight special information, making the Moon handbooks one of the most user-friendly guides in terms of visual appeal and organization…the quality is uniformly excellent." Transitions Abroad
  • "Far from narrow minded, each Moon travel guide gives itinerary options for a variety of travelers’ budgets—from frugal to lavish. They make books catering to those who love the outdoors, those who have limited time, those staying exclusively in cities and those who’ve fully committed to living abroad. In all, they have hundreds of titles, ranging Bermuda to Budapest, that’ll teach you to embrace a new culture." Gear Patrol, “The Best Travel Guidebooks for Every Journey”
  • "Moon handbooks have become known as well-written and exceptionally informative guides." The New York Times
  • "Moon guides are perfect for the relaxed road tripper or outdoor explorer." No Small Plan
  • "Moon handbooks are known for cannily combining logistical information with cultural background of a country or state." Los Angeles Times

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COMMENTS

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  12. 15 Best Things to Do in Tijuana (Mexico)

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    Tijuana Cultural Centre. Nicknamed by the locals 'La Bola' (the ball) for its inherently 80s looking aesthetic, the Cultural Centre of Tijuana is one of the locations most visited by international tourists. Tijuana Cultural Centre by omaromar (CC BY) Not only is it one of the best places to go in Tijuana.

  19. Moon Baja: Tijuana to Los Cabos

    In this book Jen unlocks Baja's hidden gems and offers a pragmatic guide for the traveler seeking an adventure off the beaten path. Jen and her husband currently live in San Diego and lead culinary, wine, and beer tours of Baja. When not working, Jen can be found scouting the best taco stands in Tijuana or relaxing at boutique wineries in the ...