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How many full-time tourism staff has govt cut? It’s not clearcut, says MBIE
16th July 2024 By Natasha Jojoa Burling | [email protected] | @tourismticker
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International Visitor Survey - Year end March 2024 and March Q1 2024 Data Release
June 04, 2024
The latest rolling International Visitor Survey (IVS) results have been released, including data for the March 2024 quarter.
See high levels insights and explore the interactive dashboards on the Tourism Evidence and Insights Centre website:
International Visitor Survey
International tourism contributed $4.5 billion to New Zealand’s economy in the March 2024 quarter, an increase of 34% (adjusted for inflation) from the same quarter in 2023.
For the year ending in March 2024, international tourism was worth a total of $11.2 billion, making it the second highest export earner only behind dairy. This equates to $8.9 billion or 80% when compared to pre-pandemic levels and adjusted for inflation.
Visitor numbers have similarly returned to 82% of pre-pandemic levels, meaning growth in international visitor spend almost matches growth in visitor arrivals.
Higher spending visitors such as visitors from China and those who come for holidays or business are now returning. Proportions of visitors who tend to spend less, such as visitors staying with friends and family and Australian visitors, are now also decreasing to pre-pandemic levels after a bump during the last 2 years.
Visitors from the US spent the most each day ($349 – 95% of pre-pandemic levels), and visitors from Germany spent the most on their visits overall ($6,373 – equal to pre-pandemic levels). Elsewhere, visitors from Canada, Germany, and Australia have reached or slightly exceeded pre-covid daily spend levels.
Visitors are staying for less time compared with 2019. Median length of stay for all visitors was 9.5 days compared with 12 days in 2019, largely driven by a decrease in length of stay by Chinese and other visitors from Asia.
The International Visitor Survey measures the expenditure, characteristics and behaviours of international visitors to New Zealand.
The next data release will include results from the June quarter and will be released in October 2024. The full data release calendar can be found on the MBIE website:
Future data releases
The tourism data release calendar on the MBIE website has release dates to December 2024.
- 5 July - Tourism Electornic Card Transactions: April and May 2024
- 10 July (S) - International travel: May 2024
- 26 July - Accommodation Data Programme: June 2024
August 2024
- 9 August - Tourism Electronic Card Transactions: June 2024
- 13 August (S) - International travel: June 2024
- 30 August - Accommodation Data Programme: July 2024
September 2024
- 4 September - International Visitor Survey: June 2024 Quarter
- 11 Septemnber (S) - International travel: July 2024
- 27 September - Accommodation Data Programme: August 2024
Strategic Business Plan 2024-2025
Draft strategic business plan - summary of feedback.
- Refreshed Terms of Reference
- Consulation on the revised Terms of References
- Summary of feedback from Terms of Reference public consultation
- Tourism Data Leadership Group initial report
- Summary of the feedback provided on the TDLG report
- Update from the Tourism Data Leadership Group
- Why the TDLG are focusing on these select near-term initiatives
- Engagement/influence recommendations – completed or underway
- Tourism Data Leadership Group sector update – November 2023
Strategic Business Plan 2024 – 2025
The Tourism Data Leadership Group’s (TDLG) 2-year Strategic Business Plan provides a blueprint for the immediate future of the tourism data system.
On this page
In this section.
- The Tourism Data Leadership Group
- Ara Whānui 2-year roadmap
- Investment approach
- The tourism data landscape
- About the Tourism Data Leadership Group
- Vision and principles
- Strategic direction
- The Tourism Data System
Summary of consultaton feedback provided on the draft Strategice Business Plan.
Crown copyright © 2024
https://www.mbie.govt.nz/immigration-and-tourism/tourism-research-and-data/tourism-data-overview/tourism-data-leadership-group/strategic-business-plan-2024-2025 Please note: This content will change over time and can go out of date.
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VIDEO
COMMENTS
International Visitor Survey (IVS) Tourism and the economy. International travel. Tourism employment earnings and filled jobs. Cruise data. Monthly Regional Tourism Estimates (MRTEs, 2016-2020) Business Events Research Programme (2009-2019) Domestic Travel Survey 1999-2012.
Tourism sector report. The New Zealand Sectors Report Series is a set of 7 publications that provides a factual source of information on the key sectors that make up the New Zealand economy. This 2013 tourism report took an in-depth look into how our tourism sector was performing. Read more.
As the border reopens, the Tourism Evidence and Insights team at Hīkina Whakatutuki - MBIE looks back at what tourism data can tell us about the present and future state of the tourism sector. 14-April-2022 MBIE. Tourism Electronic Card Transaction spend for February 2022 released
Tourism Satelite Account. 29 February 2024. StatsNZ. The Tourism Satellite Account, produced by StatsNZ, provides a picture of the role tourism plays in New Zealand, with information on the changing levels and impact of tourism activity. The latest report (year-ended March 2022) and table data can be found on StatsNZ's website.
The MRTEs estimates are based on Tourism Electronics Card Transaction (TECT), Tourism Satellite Account (TSA), and International Visitor Survey (IVS) data. More information on MRTEs can be found on MBIE's website. The latest files can be downloaded in the section below.
The Domestic Travel Survey (DTS) surveyed about 15,000 households per year from 1999 to 2012, and was used to estimate the characteristics of New Zealanders' domestic tourism. Data releases include Monthly Regional Tourism Estimates (MRTEs), international visitor and accommodation surveys, cruise visitor data and business event research.
MBIE launches tourism data hub with sustainability impact resource. The Ministry of Business, Innovation & Employment has set up a new information and data hub about the tourism industry, dubbed the Tourism Evidence and Insights Centre (TEIC). "Providing a central location for tourism data, reports and articles will make it easier for those ...
The New Zealand Tourism Dashboard. The New Zealand Tourism Dashboard is a one-stop shop for all information about tourism. It brings together a range of tourism datasets produced by MBIE and Statistics New Zealand into one easy-to-use tool. Information is presented using dynamic graphs and data tables.
The Tourism Recovery Dashboard tracks the border reopening and its effect on the recovery of the tourism sector from the COVID-19 pandemic. This is updated weekly with StatsNZ provisional border crossing and visitor arrival data, Sabre flight capacity, Marketview international electronic card spend, and Immigration New Zealand visa approval and ...
Tourism. We advise the government on resetting and rebuilding tourism on a sustainable and regenerative model of tourism. Regenerative tourism is about giving back more to people and places than it takes. It actively enriches our communities and helps protect and restore our environment. We provide support to the sector as it navigates ...
The original motivation for the new tourism data group emerged from the Tourism Information and Data Hui in 2019. Image: MBIE. The Ministry of Business, Innovation and Employment wants you. The government department is calling on a wide range of applicants to join a Tourism Data Co-governance Group to boost the quality of tourism data and insights.
More information regarding these data releases can be found here: Tourism data releases. Monthly Regional Tourism Estimates (MRTEs) refresh. The MRTEs provide an estimate of monthly expenditure on tourism from both international and domestic consumers by region and regional tourism organisation (RTO). This is the first time that we have ...
The Tourism Electronic Card Transactions (TECTs) were established by MBIE as an interim replacement for the MRTEs. The MRTE series was disrupted by COVID-19, as the methodology for weighting the measured electronic card transaction spend up to the whole of industry spend became unusable. The TECTs instead aim to present the measured electronic ...
The Ministry of Business, Innovation and Employment is seeking industry input into what appears to be a significant change in the way visitor spend is measured. Stats NZ's commercial arm, Data Ventures, has been appointed to supply the revamped Monthly Regional Tourism Estimates (MRTEs), which measured tourism-related electronic card ...
This graph shows the proportion of regional GDP attributed to tourism expenditure in that region over time - a proxy for a region's economic reliance on tourism. Show detailed description. Data source: MBIE - Monthly Regional Tourism Estimates and MTAGDP - Total tourism expenditure as a share of regional GDP.
December 2024. 3 December - International Visitor Survey: September 2024 quarter. 13 December (S) - International travel: October 2024. 23 December - Accommodation Data Programme: November 2024. Last updated: 26 June 2024. View upcoming scheduled tourism survey releases by the Ministry of Business, Innnovation and Employment.
MBIE is saving $3.8m over four years from its tourism policy budget, which has so far only involved voluntary redundancies and not filling vacancies. At the same time, MBIE's tourism and hospitality branch has been expanded to include economic development policy.
MBIE will review the MRTE methodology and its outputs. ... expenditure on tourism from both international and domestic consumers using tourism electronics card transaction data, tourism satellite account data, and international visitor survey data. The MRTEs indicate tourism's contribution to the national and regional economies.
The next data release will include results from the June quarter and will be released in October 2024. The full data release calendar can be found on the MBIE website: Future data releases. The tourism data release calendar on the MBIE website has release dates to December 2024. July 2024. 5 July - Tourism Electornic Card Transactions: April ...
MBIE and Data Ventures have worked together to produce estimates for monthly unique local and visitor populations in each RTO in New Zealand. 'Unique' means each person will only be counted once in each area they appear, regardless of how many times they appear or how long they stay there. The series begins in January 2019 and aims to fill ...
The Tourism Data Partnership Fund (TDPF) is a $400,000 contestable fund available in 2024/25 only, to identified tourism industry bodies. ... transfer data to MBIE for use in the Tourism Evidence and Insights Centre (TEIC) (that is, the data must not be owned by the applicant).
About the Tourism Data Leadership Group. The TDLG was established in 2022 following the 2019 Tourism Information and Data Hui to assist in strengthening the overall tourism data system. ... Adhere to the principles of Te Tiriti o Waitangi in its work and its interaction with stakeholders and MBIE.
Core data and gaps . The core elements of the tourism data system are: International Travel and Migration, International Visitor Survey, Accommodation Data Programme, Monthly Regional Tourism Estimates, Tourism Satellite Account and Forecasts.
Strategic Business Plan 2024 - 2025. The Tourism Data Leadership Group's (TDLG) 2-year Strategic Business Plan provides a blueprint for the immediate future of the tourism data system.