guitar factory tour uk

Inside the Gibson Guitar Factory

Tennessee is mostly known for its whisky, the country music hall of fame, and the Gibson Guitar factory. For any guitarist, the prospect of seeing how one of the oldest electric guitar manufacturers builds its instruments is probably pretty exciting. For a luthier, it could fuel your contempt for the company or give you some reaffirmation about your own position. It’s easy to think that a massive company like Gibson would just be a series of CNC machines, auto-sprayers, and a chain of underpaid peons whose knowledge of guitars does not extend beyond their tasks.

In reality, the construction and assembly line is a group of extremely knowledgeable and passionate people working hard to keep up with the demand – the Gibson Guitar Factory Tour gives you a chance to see how they manage to consistently create quality instruments with a human touch.

When I say “the Gibson Guitar Factory”, I’m actually referring to two separate factories – both in Tennessee. There seems to be a lot of confusion as to which factory does what – it’s pretty simple: the Gibson Memphis factory is where their hollow and semi-hollow bodied models are made (ES-XXX, Lucille, anything with a Bigsby). The Gibson USA factory in Nashville takes care of the solid-body builds (Les Paul, SG, Explorer, Firebird, etc).

Each offer a tour that’ll allow you to see their luthiers at work while giving you an interesting history lesson and some insight into their processes.

The Nashville Factory

The Gibson Showcase tour in Nashville includes a visit to the rough factory, which is where all of the raw wood is ripped down, book-matched, rough-cut, glued, and sanded.

Of particular interest here is the chambering process – this is a sort of controversial subject in the world of Gibson Guitars due to the company previously having made adjustments to their original boring pattern to achieve a lightweight body. Many enthusiasts complained about a significant decrease in sustain and tonal changes – if you ever sell a vintage Gibson, don’t be surprised if you have a stream of buyers questioning and obsessing over the weight of the guitar.

The rough factory tour shows that even in Gibson’s most mechanized manufacturing process, the care and innovation is still there – they listened to their players and made suitable compromises to the chambering pattern to keep the center of the body solid and retain its tonal qualities.

All of the wood for the necks is kiln-dried and thoroughly inspected, and there seems to be no oversight in the whole process – the entire factory’s climate is controlled by a monitoring system that uses water sprayers on the ceiling to keep the air-moisture at a constant.

Gibson also includes an RFID tag on each of their fretboards coming from the rough factory – this allows them to keep tabs on their inventory as well as verify authenticity (in newer models, at least).

Gibson’s Critics on the Factory Tour

Gibson is one of the earliest electric guitar companies and is responsible for a lot of the innovation that has made this instrument popular and playable (ex.; truss rods). While Gibson’s guitar factory tour is impressive, it’s also an example of what many critics of the company and of larger manufacturers in general despise.

“Not a single guitar passed through the hands of a luthier”

That’s a comment I found on a YouTube video about the factory that I found intriguing. I don’t know of the critics are just an extremely vocal minority or if the quality of the company’s manufacturing process has truly declined, but I have to assume that the shear volume of instruments being built there to fulfill orders worldwide is going to let a percentage of inferior ones slip through.

While the manufacturing process begins with a more mechanized approach, the human touch becomes more prominent as the guitars move along the assembly line – each guitar that’s built here has had many hands on it, but the number of people who are qualified to give it a passing grade before being shipped out is very few. Of course there’s human error that comes along with human touch, but that error has to get by some people who have been with the company for a long time and know what to look for.

Some of the rage against the company is very specific, focusing on pickup or bridge placement being off by millimeters, and virtually everyone with something negative to say is going to tell you that the company’s prices are not justified. I agree with the price points being quite high, but I have no criticism of the way they’re building them. I especially liked that they created a machine to analyze and level the frets.

See more about the Gibson Factory Tour this video from Premier Guitar

Joel Bennett

Joel is the owner and main contributor for Electric Herald. Originally from England, currently residing in Southern Mexico.

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Meet Your Maker: Mayones Guitars Factory Tour

Published on 06 October 2022

2022 marks 40 years of Mayones Guitars . When this family company first started in a small garage in Gdansk, little did they know they’d go on to become one of the world’s most sought after boutique guitar brands played by some of the biggest names in rock music. 

Behind the Iron Curtain

From that small garage to the world's stage, the story of Mayones guitars reads like a rockstar biography. Beginning in the early 1980s, the young company was faced with more than its share of challenges. Poland was still well & truly in the grip of Communism and struggling at the time under martial law; sourcing materials & components was nearly impossible, and so was importing from abroad.

Luckily for us though, the Dziewulski family were as resourceful as they were inspired: using magnets found in furniture, or children’s train sets to salvage parts to use in winding pickups . They even cooperated with military suppliers to buy broken switches and other parts to use in their guitars! The enormous political and social changes of 1989 saw the team at Mayones finally able to build on their vision and grow the brand, striving towards crafting the very best quality instruments they could produce. A testament to their tenacity and devotion, Mayones are today one of the most highly prized boutique guitars on the modern market.  

Best Flavour

There is very little information to be found when it comes to the history of the brand’s name. It is a somewhat common practice for guitar luthiers to call their wooden creations after their last name:  Leo Fender , Paul Reed Smith and Orville Gibson to name a few. This was not the case with Mayones! Legend has it that in the early days of guitar production, before the brand was fully formed, Mr & Mrs Dziewulski colaborated with a friend nicknamed ‘Mayonnaise’ - simply because he loved adding this creamy sauce onto virtually everything he ate! Having no other ideas, they used the name as a temporary fix - and the rest is history. A light-hearted name that stuck and surely stands out on the market. Irresistible touch!

Authenticity, Innovation, Passion

Mayones’ authenticity doesn’t end on the name itself. Every instrument is designed, handcrafted, painted & Q-C’d in Gdansk, Poland by a small team of 40 people. Nearly all of the staff are local to the Gdansk-Gdynia-Sopot Tricity area. These luthiers, engineers and designers work faithfully along with directors, marketing and sales team, fulfiling world-wide orders on a daily basis.

Recognisable headstock designs, radiused body construction, dual action truss rods and stainless steel frets are features relative to the whole brand. The luthiers express their visions through a careful selection of only the finest tonewoods, ethically sourced from certified sustainable North American suppliers.

Delivered in whole chunks, these are then intricately cut onsite to fit desirable bookmatched tops, which is something only a few boutique builders do. Mayones use wide selection of timbers and tonewoods: eye poplar, swamp ash, black limba, wenge, 5A flamed maple, pale moon ebony, master grade buckeye burl….to name a few examples.

On top of that, Mayones also has their own proprietory take on torrefied wood called T.E.W. (tonally enhanced wood).

Head-turning tops are yet another feature of Mayones guitars. They acquire their unique finishes via one of the two most effective colour application methods: airbrush (for mono-coloured opaque tops and bursts) or traditional staining (multicoloured tops and fading). Whether it's a traditional look or funky neon burst, these guys have a knack of making the wildest ideas not only doable but tasteful. The pictures here are only half the story...

To top it all off, since 2013 each and every single Mayones instrument gets its final setup by PLEK machine. This revolutionary diagnostic tool allows for precision and accuracy outwith the ability of human hands and eyes. PLEK scans the neck whilst checking the fretboard and frets are perfectly levelled in order to produce immaculate intonation and playability across the entire construction, leaving no room for errors.

Although a boutique, small batch brand, Mayones makes an impressive 100 instruments per month, with production of one instrument taking 8 to 9 months from start to finish. Current waiting time estimate for new orders is 15 months. The Mayones guitars you can try and buy from our stores today were ordered well over a year ago! Each fresh delivery is as exciting for us as it is for you!

In the words of comapny’s director, Dawid Dziewulski: “when you hold a Mayones, you hold forty years of determination and love, made in an authentic way with passion”. We couldn’t agree more!

40th Anniversary Batch

Four successful decades on the music market means business: to mark this occassion Mayones have delivered a limited run of 40 uniquely designed spectacular anniversary models. Each guitar in the range is entirely unique and is built from a list of specs that include the finest tonewoods, matching headstocks on certain models, premium pale moon ebony fretboards, custom tuning machines and 40th Anniversary truss rod covers. These guitars are one-off and in extremely high demand!

The Sound of Modern Times

So, who is a Mayones instrument for, you may ask? Known for their use of heavy duty, high-output Bare Knuckle pickups, the first thing that comes to mind, naturally, is that Mayones is made for hard rock and heavy metal music afficionados. You’re totally right, but you’re also in for a surprise! Whilst their compoud necks, sleek bodies and smooth Hipshot bridges may seem suggestive, the truth is that Mayones covers a full spectrum of musical genres. You can use it to play virtually anything from jazz to pop to djent! The company’s current artist roster says it all: with bands such as Monuments, Architects, Polaris or Infected Rain, we righteously associate those guitars with shredding but when we look further we are graced with an array of smoothest jazz musicians: Martin Gudics, PJ Dinz (Jota Quest), Hadrien Feraud as well as experimental composers such as phenomenal Mohini Dey. Will you join them?

The Pickups

Only the world's best pickups make it to Mayones guitars: Seymour Duncan , DiMarzio, Fishman , EMG...you name it, your Mayones can be equipped with it. Added to the lineup are British made Bare Knuckle TKO pickups voiced exclusively for Mayones, as well as the company's very own invention: The Velvetrone. Never forgetting the importance of the beginnings, Mayones harkens back to its DIY roots when Halina Dziewulska single-handedly wound the company’s first pickups combining unique methods and parts. And today, the Velvetrone pickups reflect just that: hand-wound, designed and built in-house, created to match the standard of the instruments themselves.

Sustainability With No Compromise

Sustainability is a big deal for Mayones. Following the example of Taylor Guitars , Mayones started using lighter coloured ebony on their instruments which was previously undervalued in the guitar building industry. To ensure the company’s dedication to ethical wood sourcing doesn’t end there, Mayones came up with a rather revolutionary idea: minimalize the waste content by utilizing leftover wooden pieces into more products. And we’re not talking cheap equivalents built in overseas factories. We’re talking superb quality wooden accessories (pick holders, phone stands and key rings) as well as fully professional instruments in miniature versions, made in the same one Polish factory! That’s how Cali bass was born. Built from leftovers of high standard woods, Cali is a half-scale bass that makes for a perfect travel companion for a touring musician.

The Future is Mayones

When we visited the Mayones headquarters and factory this summer, it was a privilege to witness a moment in time where history is being made. We took part in the factory floor tour where we were shown a little of what happens behind the scenes, from wood library room to assembly point to final quality control room. We were then honoured to meet the legendary female boss, Halina Dziewulska, who invited us for a chat in her office over a cuppa. We talked the early 80s Polish Rock scene and how it influenced the company’s beginnings, we talked the challenges of a female working in guitar industry, and about Mayones' current and future goals. 

40 years on, Mayones is only just beginning. It’s blooming. Stepping into another decade, forever ahead of its time, ahead of the game.

Shop Our Full Range of Mayones Guitars

Photography:  mayones.com and Anna Gembal-McLaughlin.

Written and edited by Anna Gembal-McLaughlin, Gdansk - Glasgow 2022.

About the author

Marketing and Social Media Assistant, Warehouse

Obsessed with guitars, live shows & travels.

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Avalon Guitars

The spiritual home of Irish guitar making

Avalon are the leading makers of premium custom guitars in the UK and Ireland blending innovation in design with the finest materials and uncompromising traditional craftsmanship.We exist to make guitars that are technically perfect and inspiring to play. It’s what we’re renowned for – a passion for quality and workmanship, hand–crafting the finest of materials to ingrain every guitar we build with an inspiring voice.

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What You Need To Know About The New CITES Regulations

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Gibson is bringing “the ultimate guitar experience” to London as new flagship Garage to open in early 2024

“London has always been an influential musical ecosystem and became an obvious choice of where to open our next Gibson Garage,” says Gibson president and CEO Cesar Gueikian

Gibson is to open a second Gibson Garage in London, with the flagship store to offer a similar experience to its Nashville counterpart, catering to all the brands under its ownership.

The Gibson Garage London will house all things Gibson, Epiphone, Kramer, Mesa/Boogie and Maestro pedals, and visitors will learn more about the Gibson and its brands, and of course to be able to try – and buy – the full range of acoustic guitars , electric guitars , guitar amps and pedals. 

No date has been set for the grand opening but Gibson says there will be an announcement in the coming months, with the Gibson Garage London expected to open its doors to the public in early 2o24.

Gibson president and CEO Cesar Gueikian described London as the “obvious choice” for the new retail venture, and in a statement he explained the thinking behind the Gibson Garage concept. 

“When we first began designing the Gibson Garage, our global flagship, we asked ourselves, ‘What do we want our fans to experience when walking into Gibson?’ We imagined an immersive dream space where fans walk in and say, ‘Wow, this is the place that Gibson should have always had!’” he said. “The Garage we built in Nashville is an exciting place to experience Gibson music and lifestyle through instruments, sound, media, and apparel. 

“The Garage is designed to be a part of the local music community with a live stage featuring performances and events from icons and emerging artists on any given day of the week.”

The Gibson Garage London will occupy 4,500 square feet of retail space just off Oxford Street, and will house some 300 guitars, acoustic and electric, at all price points from Epiphone to Gibson Custom Shop.

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This announcement presumably means that we will finally see the return of Mesa/Boogie amps to the UK and Europe, which have been conspicuous by their absence of late. 

In an Instagram AMA, Gueikian said Mesa/Boogie amps would be returning “after the summer”. Maybe they will already be with dealers by the time the new Garage opens.

Players who have been following Gibson’s high-end Custom Shop activity and Certified Vintage programmes will note that some of these more exclusive models have only been available upon enquiry at the Gibson Garage Nashville. It will be interesting to see if Gibson has plans to make these models available via its London store.

Gueikian did say that Gibson’s Nashville site has had “an extraordinary impact” on the Music City music scene, and hopes for similar success in London.

“The Gibson Garage in Nashville has had an extraordinary impact on the music scene in addition to becoming a global music destination and we are thrilled to bring the Garage to London,” he said. “As one of the most cosmopolitan cities in the world, London has always been an influential musical ecosystem and became an obvious choice of where to open our next Gibson Garage.” 

In other Gibson news, the Nashville-based guitar giant has teamed up with the country superstar Miranda Lambert for a stunning signature Bluebird acoustic – a variation on the Hummingbird, it refinishes it in Bluebonnet and features a custom pickguard.

A post shared by Cesar (Gibson) (@gueikian) A photo posted by on

And one to file under speculation, Gueikian has teased the return of the Les Paul Supreme , posting a factory shot on Friday of unfinished Supremes, and then again, yesterday, 7 August, with a pic of a spectacularly quilted maple topped Les Paul in a deep red stain. Something is brewing.

Jonathan Horsley has been writing about guitars and guitar culture since 2005, playing them since 1990, and regularly contributes to MusicRadar, Total Guitar and Guitar World. He uses Jazz III nylon picks, 10s during the week, 9s at the weekend, and shamefully still struggles with rhythm figure one of Van Halen’s Panama.

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5 Things You Might See on a PRS Factory Tour

Posted Jan 05, 2024

Featured Stories / PRS Culture

After a long wait, we are so excited to finally welcome you all back into our building for factory tours in 2024! If you are unsure whether or not to book a tour, or if you are just excited to see what's in store for you, we've compiled a handy list of our favorite things you might see during your visit to the PRS Factory.

See How Our Guitars Are Made Start to Finish

That's why you're coming here in the first place, isn't it? From Rough Cut to Final Assembly, our tour guides will give you an inside look at each step in the guitar making process, with time for questions of course!

West Street East Accessory Store

We have given our on-site gift shop a fresh new look to go along with plenty of PRS branded memorabilia, guitar gear, and more! Not to mention the 10% discount all visitors receive at the conclusion of your tour.

Interactive Zone

Also located inside the West Street East Store, show off your sick shredding skills, plucky fingerpicking, or jazzy jams at our interactive zone! This nook allows visitors to test out several different PRS models and all three of our pedals.

Learn About Historic PRS Guitars

On display along the walls of West Street East there is a selection of PRS archives on display, including the Sorcerer’s Apprentice and first guitar Paul ever made.

Have a Chance to Meet Paul!

There's no guarantees on this one, but we're not saying it won't happen! Paul remains active and involved in all of our processes, so he is frequently out and about within the factory helping us make sure we continue putting out the best guitars we can. If you see him, be sure to say hello!

Still need a bit more motivation to come visit? Then we've got to mention that all visitors will also receive a free gift at the end of their tour. You can schedule your very own tour here , we can't wait to show you around! Can't make it in person? That's ok, we would still love to give you an inside look at the factory with our virtual tour!

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About | Fender Musical Instruments

Fender musical instruments corporation, the world's leading guitar manufacturer, synonymous with all things rock n' roll, today, fmic brands include fender®, squier®, gretsch®, jackson®, charvel® and evh® among others..

An American icon, Fender was founded in Southern California and has established a worldwide influence that extends from the studio to the stage—and beyond. Everyone from beginners to the world’s most acclaimed artists have used Fender instruments, amps and gear, making the company not only a revered industry leader but a cultural symbol that resonates globally. Nearly seven decades since founder Leo Fender built his first electric guitar, Fender’s reach transcends instruments and accessories, encompassing a range of innovative digital experiences that fuel musical expression and serve players at every stage–on every stage.

The World's Largest Guitar Manufacturer

About Fender

Transforming music one guitar at a time.

Leo Fender wanted to craft an instrument that was as functional as it was easy to use. It was a primitive-looking object that was tough as nails, its powerful name inspired by another groundbreaking invention: the television. And with its revolutionary electrified tone, it would change the way music was made—forever. When someone asks, “Why Fender electrics?” the answer is clear. Fender guitars were designed to be louder, and exciting tones they produced are still engrained into our cultural DNA.

The First Word in Electric Bass

In 1951, we wanted to liberate musicians from the confines of the upright bass. And we did it by introducing a brand-new instrument with a bold, new sound. That instrument was the Precision Bass®, a name that would not only become synonymous with rock ‘n’ roll, but also shape its very being. As time went on, we created new instruments to cater to a new, evolving type of musician: the electric bassist. Each one was and still is a driving force behind the greatest moment in music—of every era, of every genre. Period.

Our History

The legacy begins.

The Fender story begins over 70 years ago in a small Fullerton, California workshop. A radio repairman by trade and inventor at heart, Leo Fender made the transition to musical instruments by default, tinkering with his friends’ faulty amps. In 1943, he teamed up with local musician and inventor Doc Kaufmann and formed K&F Manufacturing Corp, producing a limited run of amplifiers and lap steel guitars at the height of the Hawaiian music craze. When the two parted ways a few years later, Fender continued working under his own name, developing the original Princeton, Deluxe and Professional amps in 1946. Built with hardwood cabinets, Fender’s original “woodie” amps—as they’ve come to be known in collectors’ circles—were among the first products to bear the official Fender seal. In a new post-World War II era when rugged, reliable and suitably loud instrument amplification didn’t really exist, the simple and stylish woodies were by far the best amps of their time—and would go on to set the gold standard for guitar tone throughout the 60s, 70s and beyond.

The Telecaster®, The Precision Bass® & the Birth of the Modern Rock Combo

But Leo Fender’s legacy didn’t end there. Now fully immersed in the music world, Fender delved deeper into guitars, developing the prototype for a new solidbody alternative to the hollowbody electric favored by swing artists of the day. In 1951, he introduced the guitar he named the Telecaster (originally named the Broadcaster). The first mass-produced solid-body electric guitar, the Telecaster would change the way music was made forever. Unlike any guitar that came before it, the Telecaster had a bright, clean and cutting sound, with a prominent high end, thick midrange and bass perfectly suited to western swing. Unbeknownst to Fender at the time, the guitar would eventually find its way into the hands of rock ‘n’ roll, R&B and country guitarists everywhere – and its reputation as a reliable workhorse guitar endures to this day. That same year, Fender introduced another invention, the Precision Bass®, along with the first bass amp–the Bassman®. Held sideways like a guitar, the P Bass® liberated musicians from the confines of the traditional upright bass. It was fretted for more precise playing and could be amplified, laying the foundation for a revolution in popular music—the electrified rhythm section. As opposed to the “big bands” of the era, Fender’s electric guitars, basses and amplifiers made it possible for smaller groups of musicians to get together and be heard—inspiring the modern rock combo as we know it.

The Stratocaster® — The World’s Most Influential Guitar

In 1954, following the success of the Telecaster, Fender unveiled a guitar that would set the standard for generations to come: the Stratocaster. Named by Fender sales and marketing guru Don Randall, the sleek, Space Age-inspired model incorporated a host of innovations designed to make life easier for modern musicians. The guitar’s contoured body and double cutaway design provided greater comfort and playability, making it easier to access the higher frets and explore a new range of sounds. The guitar also featured the Fender synchronized tremolo (or “vibrato”) bridge, a new innovation that allowed guitarists to bend strings more easily, thus achieving the pedal steel-like sound that was popular among country artists of the day. Essentially unchanged since its debut, the Stratocaster remains the most popular and influential electric guitar ever made, and players across all genres continue to prize its sound, style and versatility.

Leo Fender remained a creative force over the next decade, introducing many classic instrument and amplifier designs, including the Jazz Bass®, the Jaguar® and Jazzmaster® guitars and the Twin Reverb® amplifier before selling the company to CBS in 1965. When CBS shed its non-broadcast media businesses in the 1980s, a core group of employees and investors (some of whom had been with the company since Leo Fender’s day) bought Fender from the television and radio giant and set out to rebuild an American icon.

From Fullerton to Hollywood

In 1985, Fender opened its flagship U.S. factory and headquarters in Corona, California, followed by a second manufacturing facility in Ensenada, Mexico in 1987. That same year, the renowned Fender Custom Shop debuted at the Corona facility. Leo Fender had always recognized the importance of an open-door policy for professional musicians, accommodating their requests for specific features on an individual basis. Known as the “Dream Factory” and home to Fender’s Master Builders, the Custom Shop lives up to its nickname, crafting dream instruments for avid collectors and esteemed artists, including Jimmy Page, Eric Clapton, Jeff Beck, Merle Haggard and Stevie Ray Vaughan.

The Next Era in Fender Innovation

Forging into the 21st century with an increased focus on digital innovation and artist relations, Fender returned to its Southern California roots in 2016 with its 24,500-square-foot headquarters in the heart of Hollywood. There, just moments from L.A.’s legendary recording studios and music venues, Fender’s executive, marketing, product and digital teams collaborate under one roof. In addition to its flagship headquarters, Fender continues to coordinate administration, product, sales and export operations from its office in Scottsdale, Arizona and international satellite offices in England, France, Australia, Germany, Mexico, Sweden and Japan. Representing the next era in Fender innovation, the company launched Fender Digital in 2015, connecting players with a vast digital ecosystem of products designed to elevate their musical experience. Since its inception, Fender Digital has introduced Fender Tune™ and Fender Tone™ for iOS and Android and debuted the groundbreaking app-based learning platform, Fender Play®. Combining expert instruction with the latest technology and research, the platform has single-handedly revolutionized the experience of learning to play guitar, bass and ukulele. Informed by expert instructors from the nation’s top music schools, Fender Play encourages and supports all styles of learning with a step-by-step, song-based approach that makes playing an instrument a more achievable goal than ever before.

Led by Chief Executive Officer Andy Mooney, Fender continues to expand its line of guitars, basses, amps, accessories and digital experiences—from evolving its legacy models with new, player-friendly features to creating innovative new products and technologies the world has never seen before. In 2018, Fender released an advanced line of guitar pedals, offering players a range of dynamic tools designed to expand their sound and capture some of Fender’s most iconic tones. The following year, the company introduced the revolutionary shapeshifting American Acoustasonic™ Telecaster. Handcrafted in Fender’s Corona factory, the powerful guitar combines traditional acoustic craftsmanship with high-tech electronics to create tones never heard before in a single instrument. Fender’s spirit of innovation continued in 2019 with the debut of the groundbreaking Tone Master® Twin Reverb and Deluxe Reverb® amps. Versatile and lightweight, these amps use advanced modeling technology to deliver the most accurate emulation of classic Fender tube-driven tones.

Leo Fender once said that all artists were angels, and it was his, “job to give them wings to fly.” Now, nearly seven decades since Leo Fender debuted his first amps and guitars, the company is proud to carry on his vision–inspiring artists around the world and giving new players the tools they need to start their musical legacy.

Martin Guitar Factory Tours: Discover the Secrets of Master Craftsmanship

Martin Guitar Factory Tours provide an exclusive glimpse into the world-renowned craftsmanship behind Martin guitars . Visitors can witness firsthand the meticulous process of guitar making, from the selection of premium tonewoods to the final assembly and quality control. These tours offer a unique opportunity to learn about the history, techniques, and passion that go into each Martin guitar.

The Martin Guitar Factory, located in Nazareth, Pennsylvania, has been producing exceptional guitars for over 180 years. Martin guitars are known for their rich, resonant sound and impeccable craftsmanship, making them the choice of countless musicians worldwide. The factory tours allow visitors to see the skilled artisans at work, using traditional methods and modern technology to create these iconic instruments.

During the tour, visitors will explore the various stages of guitar making, including wood selection, cutting, shaping, assembly, finishing, and quality control. They will learn about the different types of tonewoods used, the intricate bracing patterns, and the attention to detail that goes into each guitar. Visitors will also have the opportunity to see the historic Martin Museum, which houses a collection of vintage and rare Martin guitars.

Table of Contents

Martin Guitar Factory Tours

Martin Guitar Factory Tours offer a unique opportunity to explore the world of guitar making and witness the craftsmanship behind these iconic instruments. Here are 11 key aspects that make these tours so special:

• History: Martin Guitars has a rich history dating back to 1833.
• Craftsmanship: Visitors can see firsthand the skilled artisans at work, using traditional methods and modern technology.
• Quality: Martin Guitars are known for their exceptional quality and craftsmanship.
• Variety: The factory produces a wide variety of guitars, from acoustic to electric.
• Innovation: Martin Guitars has a long history of innovation, and the factory tour showcases the latest technologies.
• Sustainability: Martin Guitars is committed to sustainability, and the factory tour highlights their efforts.
• Education: Visitors can learn about the different types of tonewoods used, the intricate bracing patterns, and the attention to detail that goes into each guitar.
• Inspiration: Seeing the guitars being made can be inspiring for musicians and guitar enthusiasts.
• Community: The factory tour is a great way to connect with other guitar enthusiasts.
• Value: The tour is a great value, offering an exclusive glimpse into the world of guitar making.
• Enjoyable: The tour is a fun and enjoyable experience for people of all ages.

These key aspects combine to make Martin Guitar Factory Tours a unique and memorable experience. Visitors will learn about the history, craftsmanship, and quality that go into each Martin guitar, and they will leave with a greater appreciation for these iconic instruments.

The history of Martin Guitars is a key part of what makes the factory tours so special. Visitors can learn about the company’s humble beginnings in a small workshop in New York City, and how it grew to become one of the world’s leading guitar manufacturers. They can also see some of the company’s most iconic guitars, such as the D-28 and the D-45, and learn about the musicians who have played them. The factory tour is a great way to appreciate the rich heritage of Martin Guitars and to see how the company has evolved over the years.

For example, visitors to the Martin Guitar Factory can see the original workbench used by C.F. Martin Sr., the company’s founder. They can also see the tools and machines that have been used to make Martin guitars for over 180 years. This gives visitors a firsthand look at the history of guitar making and the craftsmanship that goes into each Martin guitar.

The Martin Guitar Factory tour is a unique experience that allows visitors to learn about the history, craftsmanship, and quality of Martin guitars. It is a great opportunity to see how these iconic instruments are made and to appreciate the rich heritage of Martin Guitars.

Craftsmanship

The craftsmanship of Martin guitars is one of the things that sets them apart from other guitars. Visitors to the Martin Guitar Factory can see firsthand the skilled artisans at work, using traditional methods and modern technology to create these iconic instruments.

• Traditional Methods Martin Guitars has been using the same basic construction methods for over 180 years. This includes using hide glue to attach the neck to the body, and hand-scalloping the braces inside the guitar. These traditional methods give Martin guitars their unique sound and feel.
• Modern Technology While Martin Guitars uses traditional methods, they also embrace modern technology to improve the quality and efficiency of their guitars. For example, they use computer-controlled machines to cut the wood and shape the necks. They also use lasers to engrave the guitars and to create custom inlays.
• Skilled Artisans The most important part of the Martin Guitar Factory is the skilled artisans who work there. These artisans have years of experience and are dedicated to making the best possible guitars. They take pride in their work and it shows in the quality of the guitars they produce.
• Quality Control Martin Guitars has a rigorous quality control process to ensure that every guitar meets their high standards. Each guitar is inspected by a team of experts before it leaves the factory. This ensures that every Martin guitar is a work of art that is built to last.

The combination of traditional methods, modern technology, skilled artisans, and rigorous quality control makes Martin Guitars some of the best in the world. Visitors to the Martin Guitar Factory can see firsthand how these guitars are made and appreciate the craftsmanship that goes into each one.

Martin Guitar Factory Tours offer a unique opportunity to explore the exceptional quality and craftsmanship that goes into each Martin guitar. Visitors can see firsthand the meticulous attention to detail that is paid at every stage of the production process, from the selection of the finest tonewoods to the final assembly and inspection.

• Premium Materials: Martin Guitars uses only the finest tonewoods, including Sitka spruce, mahogany, and rosewood. These woods are carefully selected for their tonal qualities and beautiful appearance.
• Skilled Craftsmanship: Each Martin guitar is handcrafted by skilled artisans who have years of experience. These artisans take pride in their work and are dedicated to producing guitars of the highest quality.
• Rigorous Quality Control: Martin Guitars has a rigorous quality control process to ensure that every guitar meets their high standards. Each guitar is inspected by a team of experts before it leaves the factory.
• Exceptional Sound and Playability: The exceptional quality and craftsmanship of Martin Guitars is reflected in their sound and playability. Martin guitars are known for their rich, resonant sound and their comfortable playability.

Martin Guitar Factory Tours are a great way to learn about the quality and craftsmanship that goes into each Martin guitar. Visitors can see firsthand the skilled artisans at work and learn about the materials and methods that are used to create these iconic instruments.

Martin Guitar Factory Tours offer a unique opportunity to see the wide variety of guitars that the factory produces, from acoustic to electric. This variety is one of the things that makes Martin Guitars so special, and it’s something that visitors can appreciate firsthand on the factory tour.

Martin Guitars produces a wide variety of acoustic guitars, including dreadnoughts, jumbos, and grand auditoriums. These guitars are available in a variety of woods and finishes, so visitors can find the perfect guitar to suit their needs. Martin also produces a variety of electric guitars, including solid body guitars, semi-hollow guitars, and hollow body guitars. These guitars are also available in a variety of woods and finishes, so visitors can find the perfect guitar to suit their playing style.

The variety of guitars that Martin produces is one of the things that makes the factory tour so special. Visitors can see firsthand the different types of guitars that are available, and they can learn about the different woods and finishes that are used. This variety is also important for musicians, as it allows them to find the perfect guitar to suit their needs and playing style.

For example, a musician who plays bluegrass music might choose a Martin dreadnought guitar, while a musician who plays jazz might choose a Martin archtop guitar. The variety of guitars that Martin produces ensures that there is a guitar to suit every musician’s needs.

Martin Guitars has a long history of innovation, dating back to the company’s founding in 1833. The company has been at the forefront of guitar making, introducing many new technologies and designs over the years. For example, Martin was one of the first companies to use X-bracing in its guitars, which gives them their characteristic bright and resonant sound. Martin was also one of the first companies to use a truss rod in its guitars, which allows the neck to be adjusted to prevent warping.

The Martin Guitar Factory Tour showcases the company’s latest innovations. Visitors can see how Martin uses computer-controlled machines to cut the wood and shape the necks of its guitars. They can also see how Martin uses lasers to engrave the guitars and to create custom inlays. These innovations allow Martin to produce guitars of the highest quality and consistency.

The innovation that Martin Guitars has shown over the years is a key component of the Martin Guitar Factory Tour. Visitors can see firsthand how the company has used technology to improve the quality and efficiency of its guitars. They can also learn about the company’s commitment to research and development, which has led to many of the innovations that are now used by guitar makers around the world.

Sustainability

Martin Guitar Factory Tours offer a unique opportunity to learn about the company’s commitment to sustainability. Visitors can see firsthand how Martin Guitars uses sustainable materials and practices to reduce its environmental impact.

• Sustainable Materials: Martin Guitars uses sustainable materials, such as FSC-certified wood, to reduce its environmental impact. FSC certification ensures that the wood used in Martin guitars comes from responsibly managed forests.
• Energy Efficiency: Martin Guitars has invested in energy-efficient technologies to reduce its energy consumption. For example, the factory uses solar panels to generate renewable energy.
• Waste Reduction: Martin Guitars has implemented waste reduction programs to reduce its environmental impact. For example, the factory recycles wood scraps and uses biodegradable packaging.
• Community Involvement: Martin Guitars is involved in community projects to promote sustainability. For example, the company supports tree planting initiatives and educational programs about sustainability.

The Martin Guitar Factory Tour is a great way to learn about the company’s commitment to sustainability. Visitors can see firsthand how Martin Guitars is using sustainable materials and practices to reduce its environmental impact.

The Martin Guitar Factory Tour is a great place to learn about the different types of tonewoods used in guitars, the intricate bracing patterns, and the attention to detail that goes into each guitar. Visitors can see firsthand how guitars are made, from the selection of the wood to the final assembly and finish. This is a great opportunity to learn about the craft of guitar making and to appreciate the quality of Martin guitars.

For example, visitors can learn about the different types of tonewoods used in Martin guitars, such as Sitka spruce, mahogany, and rosewood. They can also learn about the different bracing patterns used in Martin guitars, such as X-bracing and A-bracing. These different woods and bracing patterns give Martin guitars their unique sound and feel.

Visitors can also learn about the attention to detail that goes into each Martin guitar. For example, they can see how the guitars are hand-sanded and polished to a high gloss finish. They can also see how the guitars are inspected by a team of experts before they leave the factory.

The Martin Guitar Factory Tour is a great opportunity to learn about the craft of guitar making and to appreciate the quality of Martin guitars. Visitors can see firsthand how guitars are made, from the selection of the wood to the final assembly and finish.

Inspiration

Martin Guitar Factory Tours offer a unique opportunity for musicians and guitar enthusiasts to see how their favorite instruments are made. This can be a truly inspiring experience, as it allows visitors to witness the craftsmanship and attention to detail that goes into each guitar. Seeing the guitars being made can also help visitors to appreciate the quality and value of Martin guitars.

For example, a musician who is struggling to learn a new song might be inspired to keep practicing after seeing the care and precision that goes into each Martin guitar. A guitar enthusiast who is saving up to buy their dream Martin guitar might be motivated to work harder after seeing the guitars being made.

The inspiration that visitors can gain from Martin Guitar Factory Tours is a valuable part of the experience. It can help musicians and guitar enthusiasts to appreciate the art of guitar making and to develop a deeper connection to their instruments.

Martin Guitar Factory Tours offer a unique opportunity for guitar enthusiasts to connect with each other and share their passion for guitars. The tours provide a behind-the-scenes look at the guitar-making process, from the selection of the wood to the final assembly and finish. This can be a great way to learn more about guitars and to meet other people who share your interest.

For example, a guitar enthusiast who is new to the hobby might be able to learn more about different types of guitars and how they are made. They might also be able to meet other guitar enthusiasts who can offer them advice and support. A more experienced guitar enthusiast might be able to learn about the latest trends in guitar making and see how their favorite guitars are made.

The community aspect of Martin Guitar Factory Tours is a valuable part of the experience. It can help guitar enthusiasts to feel connected to a larger community of people who share their passion. It can also help them to learn more about guitars and to develop their skills as guitarists.

Martin Guitar Factory Tours offer a unique opportunity to learn about the history, craftsmanship, and quality that go into each Martin guitar. For a relatively low price, visitors can get an exclusive glimpse into the world of guitar making and see how these iconic instruments are made.

• Historical Significance: Martin Guitars has a rich history dating back to 1833. The factory tour provides a unique opportunity to learn about the company’s history and see some of the most iconic guitars that have been made over the years.
• Craftsmanship: Martin Guitars are known for their exceptional craftsmanship. The factory tour allows visitors to see the skilled artisans at work and learn about the traditional methods and modern technology that are used to make these guitars.
• Quality: Martin Guitars are built to last. The factory tour provides a firsthand look at the rigorous quality control process that ensures that each guitar meets the company’s high standards.
• Insider Knowledge: The factory tour provides visitors with insider knowledge about the guitar-making process. This knowledge can be helpful for musicians and guitar enthusiasts who want to learn more about guitars and how they are made.

Overall, the Martin Guitar Factory Tour is a great value for anyone who is interested in guitars. The tour provides an exclusive glimpse into the world of guitar making and offers visitors the opportunity to learn about the history, craftsmanship, and quality that go into each Martin guitar.

Martin Guitar Factory Tours offer a fun and enjoyable experience for people of all ages. Whether you are a guitar enthusiast, a music lover, or simply curious about how guitars are made, you are sure to enjoy the tour. Here are a few reasons why:

• Interactive and Educational: The tour is not just a passive experience. Visitors are encouraged to ask questions, take pictures, and even try out some of the guitars. The tour guides are knowledgeable and passionate about guitars, and they are happy to share their expertise with visitors.
• Behind-the-Scenes Access: The tour takes visitors behind the scenes of the guitar-making process. Visitors can see how guitars are made from start to finish, from the selection of the wood to the final assembly and finish. This is a unique opportunity to see how these iconic instruments are made.
• Historical Significance: Martin Guitars has a rich history dating back to 1833. The tour provides a unique opportunity to learn about the company’s history and see some of the most iconic guitars that have been made over the years.
• Fun for All Ages: The tour is fun for people of all ages. Children will enjoy seeing how guitars are made, and adults will appreciate the historical significance and craftsmanship of Martin guitars.

Overall, the Martin Guitar Factory Tour is a fun and enjoyable experience for people of all ages. It is a great way to learn about the history, craftsmanship, and quality of Martin guitars.

FREQUENTLY ASKED QUESTIONS

If you’re considering taking a Martin Guitar Factory Tour, you may have some questions. Here are answers to some of the most frequently asked questions:

Q: What will I see on the tour?

A: You’ll get an exclusive glimpse into the world of guitar making. You’ll see how guitars are made from start to finish, from the selection of the wood to the final assembly and finish. You’ll also learn about the history of Martin Guitars and see some of the most iconic guitars that have been made over the years.

Q: How long does the tour take?

A: The tour lasts about an hour.

Q: How much does the tour cost?

A: The tour is free of charge.

Q: What are the hours of the tour?

A: The tour is offered Monday through Friday from 8:00am to 3:00pm.

Q: Do I need to make a reservation?

A: Yes, reservations are required. You can make a reservation by calling (610) 759-2837.

Q: What should I wear on the tour?

A: The factory is a working environment, so please wear comfortable shoes and clothing.

We hope this information is helpful. If you have any other questions, please feel free to contact us.

We look forward to seeing you on the tour!

Tips for Visiting Martin Guitar Factory Tours

Martin Guitar Factory Tours offer a unique opportunity to learn about the history, craftsmanship, and quality that go into each Martin guitar. Here are a few tips to help you make the most of your tour:

Tip 1: Book your tour in advance. Tours are popular and often sell out, so it’s important to book your tour in advance. You can book a tour online or by calling the factory.

Tip 2: Wear comfortable shoes and clothing. The factory is a working environment, so it’s important to wear comfortable shoes and clothing. You’ll be doing a lot of walking and standing, so you’ll want to be comfortable.

Tip 3: Ask questions. The tour guides are knowledgeable and passionate about guitars, so don’t be afraid to ask questions. They’re happy to share their expertise with visitors.

Tip 4: Take your time. The tour is a great opportunity to learn about the history, craftsmanship, and quality of Martin guitars. Don’t rush through the tour. Take your time to look around and ask questions.

Tip 5: Take pictures. You’re welcome to take pictures on the tour. This is a great way to capture your experience and share it with others.

By following these tips, you can make the most of your Martin Guitar Factory Tour. You’ll learn about the history, craftsmanship, and quality of Martin guitars, and you’ll have a great time doing it.

Martin Guitar Factory Tours offer a unique opportunity to explore the world of guitar making and witness the craftsmanship behind these iconic instruments. Visitors can learn about the history, techniques, and passion that go into each Martin guitar, and they will leave with a greater appreciation for these legendary instruments.

Whether you are a guitar enthusiast, a music lover, or simply curious about how guitars are made, we encourage you to take a Martin Guitar Factory Tour. It is a fun and educational experience that you will not soon forget.

Hailey Cavanaugh

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Any experience with Zuwei guitars?

axisus said: Personally I wouldn't bother with a cheap Chinese guitar, you may be lucky but it may be unplayable. You can get other, decent brands cheap these days -Squier, Harley Benton etc, even cheaper if secondhand off eBay.

Schnozz said: Where are Bentons made?

fretmeister said: Schnozz said: Where are Bentons made?

Winny_Pooh said: By replica, you mean with a G or F headstock? It's really not worth the bother to indulge this.

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Factory Tour

Prior agreement at least one month in advance is necessary via the email address above.

Městečko 27 691 63 Velké Němčice Czech Republic

Schedule for a factory tour during work days and excluding factory shut-down:

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Memphis Gibson Guitar Factory Tour

• Guided tour of the Gibson Guitar Factory in Memphis
• Go behind-the-scenes and watch skilled craftsmen at work
• Learn the painstaking process of making an electric guitar
• Choice of tour departure times throughout the day
• See itinerary
• All taxes, fees and handling charges
• Masks & earplugs
• Entry/Admission - Gibson Factory
• The listed price does not include a $5 parking fee. Parking lot is located behind the Factory.
• Location Name: Gibson Factory Location Address: 145 Lt George W Lee Ave, Memphis, TN 38103 Return Location: 145 Lt George W Lee Ave, Memphis, TN 38103
• Confirmation will be received at time of booking
• Most travellers can participate
• Parking lot is located behind the Factory for $5. Fee not included!
• Wheelchairs are available
• Dress code is smart casual
• For a full refund, cancel at least 24 hours in advance of the start date of the experience.
• Start See departure details
• 1 Gibson Factory Stop: 90 minutes - Admission included Located on Beale Street in downtown Memphis. This 45 – 60 Minute memorable tour of Gibson's Memphis guitar factory consists of an intimate viewing of the facility as Gibson's skilled Luthiers craft some of the finest guitars in the world. This is an exciting opportunity to witness the intricate process of binding, neck-fitting, painting, buffing, and tuning that creates these incredible musical instruments. See and hear how Gibson has helped shape the world of music for over 100 years and continues to set the pace for the musical innovations of tomorrow. Your expert guides are enthusiastic and extremely knowledgeable about Gibson as well as the history surrounding the factory. Come to the birthplace of the blues and learn about the guitars of legends. If you have a car there is  parking in the Gibson parking lot, located directly behind our factory. Parking is $5/day for non-event days.   Read more
• You'll return to the starting point

• Solodam J 0 contributions 3.0 of 5 bubbles All the Beautiful Guitars We did the tour already in the past so this time we stopped to take a look at all those beautiful guitars. I don't play it self but we love to go to concerts. We know some boys of the bands who play Gibson so we always make a stop at this shop everytime we're in Memphis. Read more Written 16 January 2019
• jayares2015 0 contributions 4.0 of 5 bubbles Gear head dream My husband is a guitar player and Gibson fan, so we had to stop at the store while on Beale Street during our Memphis city bus tour. Hubs was like a kid in a candy store with all those beeeautiful guitars. We didn't have time for a factory tour and they were sold out for days anyway, but we'll have to come back for that next time - if Gibson is still in business. ;-) Read more Written 3 September 2018
• David M 0 contributions 4.0 of 5 bubbles " The Place To Go To Learn About Guitars " The Gibson Beale Street Showcase in Memphis is a memorable tour of Gibson's Memphis guitar factory. The tour consists of looking at the Gibson Guitars and watching how they handcraft the world famous instruments. You can witness the process of binding, neck-fitting, painting, buffing, and the tuning these famous guitars. You will get to see and hear how Gibson has helped shape the world of music for over 100 years. You will also get a chance to play many types of the Gibson guitars, It's Cool experience! Read more Written 27 August 2018
• Rebecca O 0 contributions 5.0 of 5 bubbles Not what I would expect We took a couple of minutes here. It was a large area. It had some sofa's and chairs to sit in in the lounge. It had a couple of large art pieces and it also had a small store with guitars. I would take a small break here. We also took a potty break here. It was a good resting stop. Read more Written 24 May 2017
• bobca1947 0 contributions 1.0 of 5 bubbles Disappointed & underwhelmed! I had high expectations, but I walked away quite disappointed. It was obvious that our guide (a large guy with a long scraggly beard) was going through the motions of giving us a tour. But it was obvious that he didn't want to be there. This was one of the worst tours I have ever experienced. Read more Written 5 April 2017
• jadestar62 0 contributions 2.0 of 5 bubbles BORED out of my Gourd(but guitar lovers will love it) Please keep this in mind when reading this review. I am not into guitars. I went to this attraction with a person that loves Gibson guitars. I am not into guitars, nor making them. So all the technical jargon was a total bore to me. The only point that I was not bored was when our tour guide told us "the tour is over. Thank you for coming" There is some very nice guitar art in the lobby. There are several wall autographs of famous muisians (some you can read and some you can not)but... After that , there were pallets of wooden parts, plastic surrounded areas of work tables and wood dust. Our tour guide was very monotone and sometimes I could not even understand what he was saying. Even the staff in the souvenir shop were not very friendly. If you are into Gibson guitars, then by all means go. But for me that one trip was enough to last two life times. Read more Written 2 April 2017
• canmaytuc 0 contributions 1.0 of 5 bubbles No longer open We took the Gibson factory tour on Memorial Day 2015 and the Showcase was closed. We peeked through the window and could see broken chairs in the lobby and disarray. No signs to indicate renovation or anything else to indicate permanent closure. Read more Written 25 May 2015
• JoelTifton 0 contributions 2.0 of 5 bubbles Sunday, no one working We went for a tour at the request of my daughter. It's $10 per person for a fairly quick guided tour of the large workroom with no one working. The tour included a brief description of the plant and work stations with samples of the product at different points of assembly. They should have given the tour for free to get folks to come into their showroom. I would put this venue low on the list of things to do in Memphis Read more Written 12 February 2013

More to explore in Memphis

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as waiting time, length of visit, general tips, and location information.

Memphis Gibson Guitar Factory Tour provided by Gibson Beale Street Showcase Lounge

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Book a Martin Factory Tour

Pre-Registration Online is Required

Tickets cannot be purchased in-person at the factory.

Tour groups depart 6 times per day, Monday – Friday between 10 am – 2 pm, and are limited to 8 people per tour. For health and safety reasons, tickets must be purchased in advance for all adults and children to assure tour groups remain within the 8 person limit.

About Tours

The Martin Factory tour is a guided, one-hour tour through our world-renowned factory in Nazareth, PA. Experience first-hand the handmade craftsmanship that goes into every instrument we make and learn about our history and culture.

• Pre-registration online is required. Register here.
• Tour cost is $5.00 per person and benefits the Martin Guitar Charitable Foundation.
• Tour groups are limited to 8 people per tour.
• Masks and social distancing of 6 feet are recommended while on tour
• Check in 15 minutes prior to your tour start time.
• Arriving late may cause you to miss your tour.
• You must cancel at least 24 hours before your tour to receive a refund. View our cancellation policy here.
• The use of headphones is required to hear your tour guide. Headphones are included in your tour fee. Learn more.
• Closed-toed, rubber-soled shoes are recommended.
• The entire tour is accessible.

See our FAQs for more

Visitor Center Information

Factory tours depart from our Visitor Center where you can visit the Martin Museum and 1833 Shop. Limited seating is also available in the lobby.

• The Visitor Center is open from 9:00 am to 4:30 pm, Monday – Friday.
• The 1833 Shop only accepts payments via major US credit cards.
• Restrooms are available and accessible in the Visitor Center.
• Food and drinks are not available for purchase. Outside food or drinks are allowed in the lobby area, but not in the Museum or on the tour.
• Smoking is prohibited within the building and on the grounds.
• Free guest WiFi access is available.
• We do not provide an ATM, phone charging stations, stroller rental, lockers, or baggage check.

Directions & Parking

Our address is:

 510 Sycamore Street

Nazareth, Pennsylvania

Google Maps

Free parking is available in our visitor lot directly across from the front door of the building. Accessible parking is available. Electric car charging stations are not available.

Hotel, Airport & Other Area Attractions

The Lehigh Valley offers many hotel, dining and other opportunities to enjoy local events and activities.

• Trip Planning
• Hotel information
• Nearest airport
• Restaurant Guide
• Things to do

Accessibility

Martin welcomes everyone to experience our factory.

The entire tour, Visitor Center, Museum and 1833 Shop are accessible.

• Accessible parking and restrooms are available.
• Service animals are permitted on the tour and in all parts of the Visitor Center.
• Walkers, canes and motorized wheelchairs are not recommended for factory tours. Martin can provide wheelchairs in these cases.
• Guests with hearing impairment who are not able to use over-the-ear headphones may use their own headphones compatible with a 3.5 mm (1/8”) headphone jack. Learn more.

COVID-19 Safety Precautions

It is important to Martin that everyone visits our facilities safely. This includes the health and safety of our employees. Current COVID-19 safety precautions are:

• Masks and social distancing of 6 feet are recommended throughout Martin facilities.
• Increased cleaning protocols are in place throughout Martin facilities.
• Tour headphones & battery packs are sanitized after each use and the headphones are covered with single use protectors.
• Hand sanitizer stations are in place throughout the Visitor Center
• If someone in your group is experiencing COVID symptoms, please do not visit Martin’s facilities. Your tickets can be refunded. Learn more.

Frequently Asked Questions

01. how much is the tour, 02. are children allowed on the tour, 03. what is the martin guitar charitable foundation, 04. how do i buy a ticket, 05. what is the cancellation/refund policy, 06. can i reschedule my tour, 07. i accidentally booked the wrong tour date/time, what do i do, 08. what is martin’s inclement weather/closure policy, 09. what if i arrive late for my tour, 10. my group is more than 8 people, can we still take the tour together, 11. why are headphones required on the tour, 12. are photos allowed on the tour, 13. can i interact with the factory workers on my tour, 14. what can i bring with me on the tour, 15. are strollers allowed on the tour, 16. how should i dress for the tour, 17. how long is the tour, 18. what languages is the tour offered in, 19. what if i need to leave the tour early.

• 21. Can I bring my pet?

21. I booked a tour but I or someone in my group acquired COVID or one of us is experiencing symptoms of COVID. What should I do?

The tour is $5 per person. This includes a one hour factory tour plus headphone/receiver rental to hear your tour guide and benefits the Martin Guitar Charitable Foundation. Back to Top

Yes, children of all ages are allowed on the tour. For health and safety reasons, tickets must be purchased for all children to assure tour groups remain within the 6 person per tour limit. Back to Top

Started in 1996 by C. F. Martin IV, the Martin Guitar Charitable Foundation supports causes we believe in by giving to nonprofit music, arts, education, and environmental action groups. Back to Top

You can buy tour tickets online here. Tickets cannot be purchased in-person at the factory. Back to Top

You must cancel at least 24 hours before your tour to receive a refund. The cancellation link can be found in your confirmation email. No-shows will not be refunded. Learn more about our COVID cancellation policy here. Back to Top

We are unable to transfer tickets to a different date/time. If you need to change your tour time, please use the link in your confirmation email to cancel your tour 24 hours in advance to assure a full refund, then book a new tour at a later time. Back to Top

Please contact us at 610-759-2837 and press option 6. Back to Top

If our facilities are forced to close due to inclement weather or other reasons, you will be notified by email and refunded in full. Back to Top

Please arrive at least 15 minutes before your tour departure time. It cannot be guaranteed that you will be able to join your tour if it has already departed, or be able to book a spot on a later tour if you arrive late. No refunds will be given for missed tours. Tickets cannot be transferred to a new tour. If booking a new tour is an option, payment will be required in full. The original tour charge cannot be refunded. Back to Top

Tours are limited to 8 people at this time. If your group is over the limit of 8 people, you can contact us online no less than 4 weeks from your preferred visit date. A representative will contact you to discuss your request. Back to Top

The Martin factory tour is a walk-through of our real, operating factory. Machinery, HVAC systems, and other noises require the use of headphones to hear your tour guide. You will be given a hands-free audio receiver and headphones upon check in for your tour. These are included in the tour fee. Both the receiver and headphones are sanitized after each use and the headphones are covered with single use protectors. You may also bring your own headphones compatible with a 3.5 mm (1/8”) headphone jack. In the event you provide your own headphones you are responsible for their use and sanitization. Back to Top

Photos without flash are permitted. Video is prohibited. Back to Top

Talking to factory workers while on tour is not permitted. Factory workers are not permitted to pose for pictures with guests. Non-flash photography, including pictures of factory workers, is permitted. Back to Top

Food, drinks, coolers and backpacks are not permitted on tour. It is recommended you leave these items in your car, or they can be left in the Visitor Center. Martin is not responsible for any personal belongings left in the Visitor Center while you are on tour. Purses or small bags are permitted. Back to Top

Strollers are allowed but not recommended due to space limitations. Back to Top

Comfortable, closed-toed shoes with rubber soles are recommended for the tour. The tour takes place entirely indoors. Back to Top

The tour experience runs about one hour, and covers less than half a mile of walking distance through our factory. Back to Top

The tour is only conducted in American English . Back to Top

In the event of an emergency, please communicate with your tour guide that you need to leave the tour and they will arrange to have you escorted back to the Visitor Center. Back to Top

20. Can I bring my pet?

Pets are not allowed anywhere within Martin facilities. Service animals are permitted. Back to Top

Please do not visit Martin’s facilities or take a tour if you have COVID or are experiencing COVID symptoms. Contact Customer Service who will issue a refund. Back to Top

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“Bought by Bernie Marsden in New York at the end of the ill-fated Whitesnake, Judas Priest and Iron Maiden USA tour in 1981”: The rescheduled Marsden guitar auction offers insight into the journey of the famed collector

The auction will now take place on June 14, and showcases the enormous variety of the late guitarist’s collection

Prior to Bernie Marsden’s passing in August 2023 , the Whitesnake guitar icon was engaged in selling off significant parts of his immense guitar collection, with sales via UK dealer ATB Guitars and an auction with Gardiner-Houlgate.

Following news of his death, the latter sale was postponed as a mark of respect . Now, a date for the guitar auction – which looks set to include over 100 items from Marsden’s extensive collection – has been announced: June 14.

It should be noted that the way the collection sale was divided previously, saw most of the highest value vintage items offered via ATB Guitars, which has now sold most of the instruments. 

This sale still has more than a hint of star power to it, though – with a 1968 Gretsch Streamliner that spent time on loan to Marsden’s friend Peter Green set to go under the hammer.

“Bought by Bernie Marsden in New York at the end of the ill-fated Whitesnake, Judas Priest and Iron Maiden USA tour in 1981,” reads the description. 

“Bernie loaned the guitar to his friend and guitar hero Peter Green in the 1990s as he enjoyed playing it.”

Elsewhere there’s a Marshall Guv’Nor pedal gifted to Marsden by the late Gary Moore, plus a Rodenberg Electronic GAS808 pedal gifted to Marsden at a Joe Bonamassa and Joe Satriani show in 2014. 

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In addition, 11 of the guitars in the sale saw service during Marsden’s Whitesnake era, including a host of lesser-spotted Gibson builds from the late-’70s and early-’80s, among them a Flying V2, Explorer E2, Firebrand 335-S, and RD Artist.

Indeed, browsing the catalog offers a revealing insight into the late Marsden’s love for guitars of all shapes, sizes and brands. 

The likes of custom mods from vintage restoration expert Clive Brown rub against Japanese and Korean Squiers, while pre-war Gibson acoustics sit next to ’90s Washburns. 

Then there’s a wealth of PRS models from the late-’00s/early 2010s, ’80s Greco copies, and US catalog guitars from Stella and Silvertone. Hell there’s even this weird Strat with a Tele neck experiment that we suspect is not 100% official. 

The prices look thoroughly attainable, too – with something for all budgets – with lot estimates across the catalog priced from around $25 to $6,250. 

As we saw with the Mark Knopfler guitar auction , estimates do have a habit of being surpassed when it comes to celebrity collection sales, but it does look like there’s plenty to pick from.

Notably absent from both the ATB sale and this auction, of course, is Marsden’s famed 1959 Gibson Les Paul ‘Burst, ‘The Beast’ . That was initially scheduled to be sold alongside his ATB haul , but was removed from the sale when Marsden changed his mind . It presumably still resides with his estate.

For more information on the Marsden sale items and to view the whole catalog, head to Gardiner-Houlgate’s Guitar Auctions .

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Matt is Features Editor for GuitarWorld.com. Before that he spent 10 years as a freelance music journalist, interviewing artists for the likes of Total Guitar , Guitarist , Guitar World , MusicRadar , NME.com, DJ Mag and Electronic Sound . In 2020, he launched  CreativeMoney.co.uk , which aims to share the ideas that make creative lifestyles more sustainable. He plays guitar, but should not be allowed near your delay pedals.

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