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An icon that's been a permanent fixture in the adidas collection of sport-meets-street-style shoes for more than 50 years, the adidas Gazelle design has remained virtually unchanged since its debut, making it instantly recognizable. Created in 1966 for indoor sports, adidas Gazelle shoes were quickly adopted by rock stars, B-boys, soccer fans, artists and everyday people, kids and adults, women and men. The ultimate in simplicity, adidas Gazelle sneakers impress with clean lines and a low-key profile enhanced by the iconic T-toe and a reinforced heel tab.

But within that consistent design lie many variations. You can find Gazelle shoes with a suede, nubuck or leather upper, or a combination of multiple materials, as well as platform and boot versions. For both men's adidas Gazelle and women's adidas Gazelle shoes, as well as kids', the modern versions stays true to the original design, and you can even find reissues that honor earlier fan favorites. Skateboarders will find adidas Gazelle footwear that calls out to one of the most nostalgic eras in skateboarding in the Gazelle ADV, which features higher foxing tape, a Geoflex outsole and a durable double-layer toe. The icing on the cake of this sneakerhead favorite? The metallic-gold logo that pops alongside the 3-Stripes on every pair. Find your favorite adidas Gazelles here.

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From a shoe brand to a sportswear veteran: the incredible success story of adidas.

Yesterday, one of my friends bought (what he thought was) an Adidas hoodie from a local shop. I was surprised to see the price of the hoodie. However, my awe lasted only until I saw the spelling of Adidas on the hoodie. Justifying its price, it was spelled “Adibas”. While it made for a hilarious moment, it was an example of a brand growing so big that people were selling products with a similar-looking name and logo and customers were still buying them. 

To me, this was a testament to the success story of Adidas. In this article, we will take you through the success story of Adidas and the factors directly or indirectly involved in it. 

What exactly is Adidas?

Adidas (spelled “adidas” by the corporation) is an abbreviation of the name of the brand’s founder, Adolf (“Adi”) Dassler. Following World War I, the Dassler family started producing shoes. Jesse Owens, an American track and field great, wore shoes that were supposedly a gift from Adi Dassler during the 1936 Berlin Olympics.

Today, Adidas (full name Adidas AG) is a German maker of sports shoes, clothing, and sporting accessories. In the early twenty-first century, it was Europe’s biggest sportswear producer and the world’s second-largest after Nike. Adidas goods have historically been identified by a three-stripe trademark, which is still used in the company’s modern “trefoil” and “mountain” logos. Herzogenaurach, Germany, is the company’s headquarters. This was the beginning of the success story of Adidas. 

Peeping into the History of Adidas!

During the 1950s, Adidas gained significant popularity as soccer players started using the company’s shoes, which were lightweight and included screw-in cleats. The firm subsequently expanded into recreational items, launching soccer footballs in 1963. Four years later, Adidas started producing clothing. Adidas was the leading brand in sporting shoes for many years, but competition intensified throughout the 1970s, particularly from upstart manufacturers such as Nike. 

Adi Dassler died in 1978, and despite an innovative endorsement arrangement with the rap group Run-D.M.C., authors of the popular song “My Adidas,” the brand endured declining market share throughout the 1980s (1986). In 2016, the firm announced a new partnership with artist and entrepreneur Kanye West. Here are the two instances that highlight the beginning of the success story of Adidas. 

• Jesse Owens, an American athlete who wore Adidas shoes and won four gold medals in the 1936 Olympics, made the company renowned across the world.
• The German football team, wearing Adidas shoes, then won the World Cup final match in 1954.

How much Adidas spends on Marketing?

Marketing is the backbone of a business and good companies often put a high emphasis on their marketing strategies. The success story of Adidas too is incomplete without an exclusive focus on marketing. In the years before the coronavirus epidemic, it gradually increased its marketing budget, which reached 3.04 billion US dollars in 2019. While investment fell by over 670 million US dollars in 2020, the corporation increased its expenditure to 2.5 billion in 2021.

The Adidas Group’s marketing expenditures comprise both point-of-sale investments, such as in-store advertising and shop fittings, and marketing investments, such as sponsorship contracts, media advertising, and events. This investment looks to be paying off, with the Adidas brand’s worth more than tripling from 2016 to around 16.48 billion US dollars in 2020. Furthermore, its 2018 “Original is Never Finished” campaign was named one of the world’s most effective advertising efforts in 2018. However, Adidas’ brand worth fell by more than two billion dollars in 2021, thus it remains to be seen how the firm does in the next years.

Ad Campaigns that proved “Impossible is Nothing”!

Here are some ad campaigns that played a crucial role in the story of Adidas. 

1. The ‘All In Or Nothing’ Campaign

The ‘all in or nothing’ ad is Adidas’ most expensive media campaign to date. It is led by a television commercial (see above) titled ‘Leo Messi’s World Cup Dream,’ which includes brand ambassadors like the eponymous Argentine striker, Dani Alves, and Luis Suárez, as well as a tune by Kanye West.

“ This advertisement illustrates the “#allinornothing” mindset by demonstrating the devotion and commitment necessary to win this fantastic championship,” says Tom Ramsden, global brand marketing director of Adidas football. “ Anything less than 100% effort will not win the World Cup. At Adidas, we think that being ‘all in’ is the only way to play sport, unleash your potential, and get the most out of sport’s greatest event ,” he adds. 

The TV commercial, created by TBWA/Worldwide and directed by Fernando Meirelles of the City of God, airs during coverage of tonight’s (May 23) Champions League final and is supported by social, in-store, and e-commerce pushes, as well as experiential and PR activity that will see a branded media hub on display throughout Brazil. Adidas’ marketing spending underscores the significance of the World Cup as it seeks to stave off competitor Nike’s drive for primacy in the football clothing industry.

2. Impossible is Nothing

One of the most noteworthy campaigns for the firm, the campaign was created by 180/TBWA in Amsterdam, although TBWAChiatDay in San Francisco also contributed significantly.

This advertisement featured football great David Beckham and boxing hero Muhammad Ali.

That is why Adidas’ new “Impossible is Nothing” ad strikes the target in terms of inclusive marketing. The ad offers personal documentary-style videos of a range of athletes and other highly chronicled persons from across the globe, illustrating their paths to greatness.

What makes the advertising stand out is how diverse it is in terms of sports, genders, races, and cultures.

3. All Adidas

The “all Adidas” campaign highlights the brand’s reach across several sports, cultures, and lifestyles, with celebrities like football players Lionel Messi and David Beckham, NBA star Derrick Rose, and music sensation Katy Perry.

Competitors that made it difficult for Adidas!     

To establish itself among the best, companies have to be abreast of what’s going on in the market. New competitors emerge every day, posing critical challenges for companies and leaders. Adidas has also conquered many competitors to reach where it is today. Here are the prominent competitors in the story of Adidas that made life difficult for the company. 

Do you know who the world’s leading footwear and clothes brand is? Nike is the only appropriate response. It is one of the most trusted brands in search of inspiration and invocation in the lives of all people who have a body. Nike vs. Adidas has long been a topic of debate among people. Thanks to its constant pursuit for excellence, Nike has propelled Adidas to come up with new, more innovative products. 

PUMA is another significant Adidas opponent worth noting. The reason for this is that Puma and Adidas were previously run by Rudolf and Adolf under the brand name Gebrüder Dassler Schuhfabrik. Later, their relationship deteriorated, and the corporation was split into two firms, Adidas and PUMA. PUMA is now fighting in the market with the Adidas brand.

3. New Balance

New Balance is an American multinational corporation with manufacturing operations in the United States and the United Kingdom. The items of this firm are more costly than those of rivals such as Adidas, Nike, and Under Armour. The rationale for a premium price is product quality and technological integration, as well as the fact that customers in the United States and the United Kingdom always favor high-quality items. In the footwear and clothing categories, New Balance is posing a significant competition in front of Adidas and numerous other well-known companies.

Fila is a Korean sports business that makes and sells footwear and gear for both sports and leisure. Fila is an excellent option for the majority of individuals in any society’s middle class. Fila has a long history of sponsorship, including the Australian cricket team, the Korean football team, and many more. The corporation often supports events, and many athletes and sports figures serve as brand ambassadors. FILA has also challenged Adidas with its several products. 

5. Under Armour

Another popular sports, footwear, and casual clothes business launched in 1996. The organization has shown a strong commitment to the garment and footwear industries. UA’s business operations, according to the firm annual report, are to design, market, and sell footwear, performance gear, and associated accessories for women, men, and youth. Under Armour items are worn by athletes and active lifestyle customers ranging from adolescents to professionals. Its clothing goods accounted for 66% of its income, while North America accounted for 76%. Without a question, Under Armour is a formidable opponent to Adidas.

Controversies in the Story of Adidas

The journey of successful companies is often accompanied by controversies. The story of Adidas is also incomplete without controversies that shook the business to its core. Here are two of the major Adidas controversies. 

1. Adidas attempted to launch the Shackle Shoe.

Adidas attempted to launch a shoe in 2012 that was a far cry from its customary sleek, athletic footwear (via CNN). The JS Roundhouse Maids were eye-catching street shoes with a unique design feature: they were linked to a yellow rubber shackle, which was used to “lock” the user’s foot to the leg with a chain. “Got a sneaker game so hot you lock your sneakers to your ankles?” stated the product’s Facebook announcement.

The Jeremy Scott-designed shoes, on the other hand, had a major flaw. Not surprisingly (except for Adidas), a shackle-themed sneaker did not go down well in a nation with a dark and well-documented history of slavery. Many individuals, notably civil rights icon Reverend Jesse Jackson, expressed outrage over the shoe’s design, claiming that it reminded them of slavery. Adidas said that the JS Roundhouse Mid was all about fashion and had nothing to do with slavery. Recognizing that the shoe was a lost cause, the firm apologized and terminated the product.

2. USSR-Themed Adidas Products

Adidas was preparing for the 2018 FIFA World Cup in Russia with a nostalgic product in 2018. However, when they refer to a regime that is responsible for some of the worst moments in Russian history – including various horrible events that Eastern European countries had to go through during their time with the Union of the Soviet Socialist Republic – fun callbacks aren’t always all that funny.

People in these post-USSR nations obviously didn’t understand the sense of Adidas selling USSR-branded goods, and indignation quickly erupted in areas like Lithuania. “ Being unwell with ‘imperial nostalgia’ still happens. However, that is quite shocking coming from the well-known @adidas .” The country’s Ministry of Foreign Affairs sarcastically tweeted a photograph of the company’s USSR-themed sports attire. Many people asked whether Adidas might release uniforms with Nazi insignia in the future.

Partners in Success!

Over its tenure, Adidas has collaborated with several brands and personalities to take its product to the next level. Here are a couple of interesting collaborations in the story of Adidas. 

1. The Adidas Yeezy collaboration

Some of the adidas’ most significant partnerships have often included hip-hop stars. Kanye YEEZY-branded shoes, Pharrell Williams, Pusha-T, and Missy Elliott endorsements have all been launched by the label. Adidas’ influence on hip-hop can be traced back to the mid-1980s and Run-adoration DMC’s of the brand’s tracksuits and shell-toe Superstar shoes, which culminated in the 1986 song “My Adidas.” adidas Samba, adidas Stan Smith, and the classic shell-toe adidas Superstar shapes are among the most well-known shoe types.

The sportswear behemoth has also collaborated with streetwear companies like A Bathing Ape and Palace Skateboards, as well as high fashion designers like Yohji Yamamoto’s Y-3 collection, Raf Simons, Rick Owens, Stella McCartney, and Alexander Wang.

2. Collaboration with Manchester United

Adidas and Manchester United agreed to a ten-year kit partnership in July 2014, commencing with the 2015-16 Premier League season. This kit agreement has a guaranteed minimum value of £750 million (US$1.29 billion), making it the most lucrative kit deal in sports history. Nike has been replaced as the club’s worldwide equipment supplier.

Andy Murray, the former World No. 1 tennis player, was announced as Adidas’ highest-paid talent in November 2009, with a five-year deal allegedly worth $24.5 million. They have also sponsored the ball-boy and ball-girl outfits at the ATP Tennis Tournament in Mason in Cincinnati. Adidas also has collaborations with Malibu Tennis Camp, Green Fitness GmbH, and Schöler & Micke Sportartikel Vertriebs GmbH.

Expansions in the Pipeline

Adidas is considerably increasing its investment in women’s activewear and sports footwear as part of its new ‘Impossible is Nothing’ campaign. The company claims it would spend “more than ever before” on women and LGBTQ+ persons in sports, which will be reflected in both new goods and a new marketing language.

Adidas debuted Stay in Play, a collection of period-proof apparel, in June 2021 to assist minimize the drop-off in athletics that occurs when women begin bleeding. The Adidas Ultra Boost sneaker, built specifically for women’s feet, will be available this quarter. Adidas is also offering a whole line of sports bras in 72 sizes, created with 43 models, in response to data that showed 90% of women have an ill-fitting sports bra. The company mentions that this product is being brought to market for women by women.

The Concluding Note:

So, these were some of the most important facets of the success story of Adidas. It would not be an exaggeration to say that Adidas is currently among the top few sportswear companies in the world. And as long as Adidas products are being sold labeled as “Adibas”, or “Abidas”, the success story of Adidas is bound to add new chapters to it!

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Adidas Campus 00s: A Nostalgic Journey Through Iconic Sneaker Style

Sep 8, 2023

A Nostalgic Journey Through Iconic Sneaker Style

The 2000s were a decade marked by distinctive fashion trends, and one brand that left an indelible mark on the sneaker scene during this era was Adidas. Among the many iconic sneakers released by Adidas in the 2000s, the Adidas Campus 00s stands out as a timeless classic that captures the essence of streetwear and urban style. In this blog post, we'll take a nostalgic journey through the history and cultural impact of the Adidas Campus 00s.

The Birth of the Adidas Campus

The Adidas Campus silhouette made its debut in the early 1980s as a basketball shoe. However, it was in the 2000s that the Campus truly gained popularity as a lifestyle sneaker. Its clean and minimalistic design, characterized by the signature three stripes and suede upper, appealed to sneakerheads and fashion enthusiasts alike.

Key Features of the Adidas Campus 00s

Suede Upper: The Campus 00s featured a premium suede upper, which not only added a touch of luxury but also made the shoe comfortable and durable. It was available in a variety of colors, from classic black and white to vibrant hues, allowing wearers to express their unique style.

Three Stripes Branding: The iconic three stripes, a hallmark of Adidas design, adorned the sides of the Campus 00s. This branding was subtle yet instantly recognizable, making a statement without being overly flashy.

Rubber Outsole: The rubber outsole provided excellent grip and traction, making the Campus 00s suitable for everyday wear, whether you were hitting the streets or the skatepark.

Classic Silhouette: The low-top silhouette of the Campus 00s made it versatile and easy to pair with various outfits, from jeans and shorts to tracksuits and dresses.

Cultural Impact

The Adidas Campus 00s became a cultural phenomenon, embraced by hip-hop artists, skateboarders, and sneaker enthusiasts. It was a favorite among celebrities like Kanye West, who was often spotted rocking the classic silhouette. Its blend of simplicity and style made it an ideal choice for those who wanted to make a fashion statement without being overly ostentatious.

Skateboarding and Street Culture

The Campus 00s found a special place in the hearts of skateboarders. Its durable construction and grippy outsole made it a practical choice for skateboarding, and its stylish design was a bonus. Many skateboarding subcultures adopted the Campus as their go-to sneaker, further cementing its status as an icon of street culture.

The Revival

The popularity of the Adidas Campus 00s in the 2000s led to periodic revivals in the following decades. Adidas continued to release new colorways and collaborations, keeping the silhouette fresh and appealing to new generations of sneaker enthusiasts.

why do People like these Adidas campus sneakers ? 

People like the Adidas Campus 00s for several reasons, and its popularity can be attributed to a combination of design, cultural significance, and comfort. Here are some key reasons why people are drawn to the Campus 00s:

Timeless Design: The Adidas Campus 00s feature a classic and minimalist design characterized by a suede upper and the signature three stripes. This timeless design appeals to those who appreciate simplicity and versatility in their footwear.

Versatility: The low-top silhouette and understated design make the Campus 00s highly versatile. They can be easily paired with a wide range of outfits, from casual streetwear to more dressed-up ensembles.

Comfort: Adidas pays great attention to comfort in its sneakers, and the Campus 00s are no exception. The suede upper is soft and comfortable, while the rubber outsole provides excellent cushioning and support for all-day wear.

Cultural Significance: The Adidas Campus has a rich history, and the 00s version is a direct link to the streetwear and sneaker culture of that era. Many people appreciate the cultural significance of wearing a sneaker that has been embraced by hip-hop artists, skateboarders, and other subcultures.

Nostalgia: For those who grew up in the 2000s, the Campus 00s evoke a sense of nostalgia. They may have memories associated with the sneaker or remember seeing celebrities and icons wearing them during that time.

Quality Materials: The use of premium suede for the upper and high-quality rubber for the outsole adds to the perceived value and durability of the Campus 00s. Many sneaker enthusiasts appreciate the craftsmanship and materials used in Adidas sneakers.

Color Options: Adidas has released the Campus 00s in a wide range of colorways over the years. This variety allows individuals to choose a pair that matches their personal style and preferences.

Collectibility: Sneakerheads often collect iconic sneakers, and the Adidas Campus 00s have become a sought-after item for collectors. Limited-edition releases and collaborations with artists or other brands contribute to their collectibility.

Celebrities and Influencers: When celebrities and social media influencers are seen wearing a particular sneaker, it can greatly boost its popularity. The endorsement of stars like Kanye West has certainly contributed to the Campus 00s' appeal.

Heritage and Brand Loyalty: Adidas is a well-established brand with a rich history in the sneaker industry. Many people have a strong loyalty to the brand and trust its products for both style and quality.

In summary, the Adidas Campus 00s' enduring popularity can be attributed to its timeless design, comfort, cultural significance, and the emotional connections people have with it. Whether for its style, nostalgia, or cultural relevance, the Campus 00s continue to be a beloved choice for sneaker enthusiasts and fashion-conscious individuals alike.

The Adidas Campus 00s is more than just a sneaker; it's a symbol of a bygone era when streetwear and urban style were at their peak. Its timeless design, premium materials, and cultural significance have ensured its enduring popularity. Whether you're a seasoned sneakerhead or someone looking to explore the history of iconic footwear, the Adidas Campus 00s deserves a special place in your collection. It's a testament to the power of design and style to transcend generations and leave a lasting legacy in the world of fashion.

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How Many Adidas Shoes Are Sold Per Year?

Welcome to the world of sportswear and stylish footwear. As you are probably aware, Adidas is one of the world’s leading brands for sportswear and shoes. But have you ever wondered just how many Adidas shoes are sold each year? Well, you’re in luck, as today we are going to take a look at the staggering numbers behind Adidas’ annual shoe sales and what makes them so popular. So, if you’re a fan of Adidas shoes or just curious to know how many are sold each year, read on and prepare to be amazed!

Adidas sold approximately 441 million pairs of shoes in 2019. This figure is a significant increase from the previous year when they sold 420 million pairs. The company’s sales were boosted by their popular lifestyle shoes and continuing success in the North American market.

Adidas Shoes: Millions of Pairs Sold Each Year

Adidas is one of the most well-known and respected sportswear brands in the world. Its shoes are popular among athletes, fashion-lovers and casual wearers alike. But how many Adidas shoes are sold each year? According to Adidas Group’s annual reports, the company has sold more than 300 million pairs of shoes in 2018 alone, with total sales of €21.915 billion.

Adidas’ Popularity and Expansion

Adidas’ success can be attributed to its continuous innovation in product design and marketing. The company has also expanded its product portfolio in recent years, introducing new designs and technologies to appeal to a wider range of consumers. This has resulted in a steady rise in sales, with Adidas selling around 1 million pairs of shoes each day.

Adidas has also been investing heavily in e-commerce, which has allowed the company to reach an even wider audience. The company now sells its products online through its own website and third-party retailers, giving customers more access to its shoes. This has been a major factor in the company’s success, as customers have been able to purchase Adidas shoes with greater ease.

Adidas’ Global Reach and Impact

Adidas’ shoes are sold in more than 160 countries around the world, and the company has more than 57,000 employees worldwide. The brand has a strong presence in many major sporting events, including the Olympics, World Cup and UEFA Champions League. This has helped to strengthen the company’s global presence, as well as its influence in the sports world.

Adidas’ shoes are also popular among celebrities, athletes and fashion-lovers alike. The company has collaborated with some of the biggest names in the fashion industry, such as Kanye West and Pharrell Williams. This has allowed Adidas to reach a wider audience and further increase its popularity.

Adidas’ Growing Market Share

Adidas has been able to increase its market share in recent years, thanks to its strong presence in the sports and fashion industries. The company has a strong following among athletes, celebrities and fashion-lovers alike. This has allowed the company to expand its customer base and further increase its sales.

The Impact of Digital Marketing and Social Media

Adidas has also been investing heavily in digital marketing and social media, which has allowed the company to reach an even larger audience. The company has used digital marketing and social media to promote its products and increase brand awareness. This has been a major factor in the company’s success, as it has been able to reach a wider audience and further increase its sales.

Adidas’ Future Prospects

Adidas is well-positioned to continue to be a major player in the sports and fashion industries in the years to come. The company has a strong presence in the sports and fashion industries, as well as a strong digital presence. This will allow the company to continue to increase its market share and further increase its sales.

Few Frequently Asked Questions

Answer: According to Statista estimates, Adidas sold approximately 524 million pairs of shoes globally in 2020. This is a significant increase from the 434 million pairs sold in 2019. Adidas has seen a consistent rise in sales over the past few years, with its 2020 sales being the highest the company has ever recorded.

What Factors Contribute to Adidas’ Shoe Sales?

Answer: A combination of factors has helped Adidas to maintain its strong sales performance year after year. The company’s focus on innovation and technology, as well as its strong market presence in many countries, have all helped contribute to its success. Additionally, Adidas’ strong collaborations with celebrities, influencers, and other brands have also had a positive impact on sales.

How Does Adidas’ Shoe Sales Compare to Other Brands?

Answer: Adidas is the second largest sportswear manufacturer in the world, behind Nike. In 2020, Adidas sold roughly 524 million pairs of shoes, while Nike sold over 900 million pairs. However, Adidas has seen an impressive growth rate in recent years, increasing its sales by over 20% from 2019 to 2020.

What Percentage of Adidas’ Total Revenue Comes From Shoes?

Answer: Shoes make up a significant portion of Adidas’ total revenue. In 2020, the company reported that footwear sales accounted for over 50% of its total revenue, making it the largest contributor to the company’s overall sales.

Which Markets Contribute the Most to Adidas’ Shoe Sales?

Answer: Europe is the largest contributor to Adidas’ shoe sales, accounting for 40% of the company’s total sales in 2020. The United States is the second largest contributor, with 25% of total sales, followed by the Asia Pacific region at 20%. The remaining 15% is split among other markets.

What Strategies Does Adidas Use to Increase Shoe Sales?

Answer: Adidas has employed a variety of strategies to increase shoe sales. The company has focused on investing in innovation and technology, such as its Boost cushioning technology and 3D-printed running shoes. Additionally, Adidas has made significant investments in marketing and advertising, including collaborations with celebrities and influencers. The company has also increased its presence in emerging markets, such as India and China.

Most SOLD Shoe Per Year From 2003-2022

Adidas is one of the most popular and successful shoe companies in the world, with millions of shoes sold each year. The company’s success is largely attributed to its innovative designs, quality craftsmanship, and commitment to customer satisfaction. Adidas shoes are sold in more than 160 countries, making it a truly global brand. With its wide selection of styles and colors, Adidas shoes are a staple in any fashion-forward wardrobe. With all of these factors in mind, it’s no wonder how many Adidas shoes are sold each year.

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We started in a wash room and conquered the world. And in between, we’ve scored big and sometimes struggled to reach our goals. We’ve done our best for the best. We’ve improved and grown. Looking ahead to the future, always remembering where we came from. This is our story.

THE EARLY YEARS

Every great story has a beginning. This one started in a small town in Bavaria, Germany. After starting out in his mother’s wash kitchen, Adi Dassler registered the ‘Gebrüder Dassler Schuhfabrik’ in 1924 and embarked on his mission to provide athletes with the best possible equipment. Gold medals in Amsterdam (1928, Lina Radke) and Berlin were first rewards and milestones – and only the start of our story.

FOUNDING FATHER

On August 18, 1949, Adi Dassler started over again at the age of 49, registered the ‘Adi Dassler adidas Sportschuhfabrik’ and set to work with 47 employees in the small town of Herzogenaurach. In the same year, he registered a shoe that included the registration of the soon-to-become-famous adidas 3-Stripes. From humble beginnings to a global success story – which was accelerated by a miracle…

A MIRACLE IN BERN

Who would have thought that screw-in studs on lightweight football boots would help write history? When the German national football team faced the unbeatable Hungarians in the 1954 World Cup final, they won so much more than just a trophy. Their unbelievable victory would be heard around the world for decades to come. And it made adidas and its founder a household name on football pitches everywhere.

“WHAT A DASSLER!”

The revolutionary boots got a lot of attention internationally.

FRANZ BECKENBAUER TRACKSUIT

What’s in a name? Everything, when you name it after a “Kaiser”. When the Franz Beckenbauer tracksuit model celebrated its debut, it became the first piece of apparel for adidas and opened a whole new business to a company that, so far, was famous for shoes. 

THE ATHLETES’ TRUST

How do you consistently earn the trust of world-class athletes through the decades? Produce innovative products that make them even better. Adi Dassler’s secret to success had an additional personal ingredient: He met with athletes (some of them even as visitors in Herzogenaurach), listened carefully to what they said, and constantly observed what can be improved or even invented to support their needs. The best of the best trusted adidas and its founder from the beginning. And that would not change throughout the decades to come. 

ONE BALL FOR ALL

Footwear for gold medal winners? Check. Apparel for record breakers? Check. Now, how about something to kick around? Consider it done. In 1970, adidas delivered the official ball, TELSTAR, for the 1970 FIFA World Cup™ for the first time. As the name TELSTAR already tells, the ball was designed to improve visibility on black and white television.  It was the beginning of a wonderful partnership, with adidas providing the official match ball for every FIFA World Cup™ that followed.

THE TREFOIL AND THE OLYMPIC IDEA

In 1972, the world turned to Germany when the Olympic Games opened in Munich. Just in time for the event, adidas presented a new logo that was here to stay: the Trefoil. Then, symbolizing performance. Today, the adidas Originals collection stands for lifestyle and street. Times may change, but trefoiled quality will always remain.

BECOMING A TRUE MULTI-SPORTS SPECIALIST

From Herzogenaurach to the world: the 3-Stripes kept expanding to more and more sports throughout the years. This is reflected in the broad range of athletes who trust adidas to make them better: besides the usual suspects such as the world’s best football players, like the Argentinean national team, outdoor icon Reinhold Messner climbed mountains in adidas shoes and gymnast Nadia Comaneci scored a perfect 10 repeatedly. 

DEATH OF A SHOEMAKER

Adi Dassler died on September 6, shortly before his 78th birthday. The man who almost single-handedly redefined the sporting goods industry and lifted the benchmark by a mile left behind a flourishing company. The end of one Dassler era became the start of another: Adi’s wife Käthe, with support from her son Horst, took over. 

A COMPUTER FOR YOUR FEET

It sounds quite common today, but back in the ‘80s, a computer did not belong, much less fit, in your shoe. Didn’t stop adidas from putting it in there. An innovation ahead of its time, the Micropacer featured a system that provide performance statistics to athletes.

THE MERGE OF ARTS AND SPORTS

When US-based hip hop group Run-D.M.C. released ‘My Adidas’ it was about setting the record straight about hard working people in troubled neighborhoods and pure enthusiasm about their sneakers. adidas itself only found out about this love story when the band held up the 3-Stripes shoes during a concert in front of 40,000 fans – one of these concertgoers was an adidas employee. The song became a hit and Run-D.M.C. and adidas unexpected and unique partners. This merge of art and sports not only set the everlasting street fashion trend off but also marked the birth of non-athletic promotions in the sporting goods industry.

END OF THE DASSLER ERA

Horst Dassler’s sudden death in 1987, three years after his mother Käthe passed away, meant troubled waters for adidas. In 1989, adidas became a stock corporation and Adi Dassler's daughters sold their shares in 1990. After the Dassler daughters exited the company, the change in leadership and questionable strategic decisions caused a record loss in 1992 and brought the company close to bankruptcy. But who doesn’t love a comeback story?

A SLEEPING GIANT’S NEW MASTER 

Robert Louis-Dreyfus. The new CEO made an almost impossible job seem easy. Together with his partner Christian Tourres, he understood that the almost bankrupt adidas did not need to be reinvented, it simply needed a new direction. He turned the sleeping giant from a sales- to a marketing-driven company and steered adidas back on the growth path. In 1995, six years after becoming a corporation, adidas went public and its new marketing slogan could not sum it up better: “We knew then, we know now”.

INNOVATION NEVER SLEEPS

While the company was still dealing with financial challenges, a new marketing team refocused adidas on what it has been known for years: making athletes better. Some of the most famous adidas innovations, such as Torsion (1989), the Equipment concept (1991), the Streetball campaign (1992), and the Predator football boot (1994), were born in this era.

A NEW TEAM MEMBER: SALOMON JOINS THE GANG

Back on the right track, adidas adds a new member to its team. With the acquisition of the Salomon Group and its brands Salomon, TaylorMade, Mavic, and Bonfire, the company changed its name to adidas-Salomon AG.

AN INNOVATIVE LEADER

Herbert Hainer becomes the new CEO of adidas-Salomon AG, and with him, the company’s focus went even more to innovation. ClimaCool (2002), adizero (2004), and the F50 football boot, which launched just in time for the 2006 FIFA World Cup™ in Germany, became market hits – as did the new CEO. Herbert Hainer will lead the company from one record to the next.

NEW CENTURY, NEW DIVISIONS

As the new century started, adidas reinvented the game again. In addition to its sport performance offering, adidas is the first in the industry to introduce a new lifestyle segment, focusing on sports-inspired streetwear. In the years to come, new partnerships with Yohji Yamamoto (2001) and Stella McCartney (2004) were born along with exciting labels such as Y-3 (2003) and Porsche Design Sport (2007).

IMPOSSIBLE? JUST A BIG WORD

In one of its most memorable marketing campaigns, adidas shows its biggest athletes, including David Beckham and Haile Gebrselassie, facing their fears, defeats, and challenges head-on only to prove that, indeed, ‘Impossible is Nothing’. The slogan became synonymous with reaching your goals.

SALOMON LEAVES THE TEAM, REEBOK JOINED THE FAMILY

One year after adidas and Salomon go their separate ways, when the latter and its brands (excluding TaylorMade) were sold to Amer Sports, adidas acquired Reebok, including the brands Rockport and Reebok-CCM Hockey, and brought together two of the world’s most respected and best-known companies in the sporting goods industry. In June,

FINDING NEW TEAMMATES

When you are already great, how do you become even better? You keep on training. Or join forces with someone who complements you and your strengths.

In 2011, adidas acquired the outdoor specialist Five Ten.

WHAT BELONGS TOGETHER COMES TOGETHER

From the court to the catwalk, from the stadium to the street. The adidas brand offers apparel and footwear for every sport, every fashion, and every style, whether you are an athlete or fashionista. In 2011, adidas brings together sport, street, and style for the first time in one campaign to tell the world what it means to go all in, heart over head, inclusion over ego. ‘all in’, which featurs the likes of Lionel Messi, David Beckham, and Derrick Rose, grew from the idea that whatever your goals or challenges may be, you have to go all in for the ultimate success.

ENDLESS INNOVATION

Running has changed forever. Big words. History will tell us if it is true. adidas introduces the Energy Boost running shoe which features a completely new cushioning material. Created in cooperation with the German chemical company BASF, the material combines former contradictory benefits of soft and responsive cushioning for a running experience unlike any other.

CREATING THE NEW

In March 2015, the next five-year strategic business plan for the company is presented. 'Creating the New' is the strategy and attitude that leads adidas into the future. The company is working every day to inspire and enable people to harness the power of sport in their lives. The strategy translates that competence in sports into streetwear and fashion because sport is an attitude and a lifestyle. Everything the company does is rooted in sports. As the brown shoe category was not core to this strategy, 2015 saw the divestiture of the Rockport brand. This allowed the company to reduce complexity and focus on the adidas and Reebok brands. These brands connect with consumers; therefore, their success defines the success of the business. With Creating the New, brands are closer to consumers than ever before. To achieve this, the plan is focused on three strategic choices:  

• Speed : Become the first true fast sports company – fast in satisfying consumer needs, fast in internal decision-making.
• Cities : Six key cities in which to grow share of mind, share of market and share of trend are identified: New York, Los Angeles, Shanghai, Tokyo, London, and Paris.
• Open Source : Be the first sports company that invites athletes, consumers, and partners to be part of the brands.

LEADER WITH A DIGITAL VISION

After 15 years, Herbert Hainer passes the CEO baton to Kasper Rorsted in October 2016. Transitioning to adidas after leading the German consumer goods company Henkel for eight years, the Dane is well received among employees, media and investors alike. As fashion and sportswear industries continue to revolutionize with health and fitness merging into a lifestyle concept, Rorsted begins to steer the company to new successes in a digital era, building on Creating the New.

FOCUS ON KEY COMPETENCIES

With the divestiture of its hockey brand CCM and its golf brands TaylorMade, Adams Golf, and Ashworth the company further contributed to its strategy Creating the New and focused on its core competencies in footwear and apparel and its major brands adidas and Reebok.

HOME SWEET HOME 

adidas celebrates the opening of its new office building ‘Arena’, finalizing the expansion of the company’s headquarters – the ‘World of Sports’ – in Herzogenaurach, Germany. Now, for the first time ever, all 5,400 Herzo-based employees are located on one campus in an environment that fully embraces the company’s unique company culture.  

The globally applied ‘MyArena’ workplace concept is fully integrated, offering activity-based working spaces with a focus on flexibility and communication: Assigned desks are a thing of the past and employees can choose from a variety of different rooms and spaces dependent on their needs, from casual encounters to formal meeting rooms and areas for individual focus.

OWN THE GAME

2021 marks the release of adidas’ next five-year strategic cycle. ‘Own the Game’ puts the consumer clearly at the center of everything, acknowledging the role they have in shaping industry trends: They strive to live active and healthy lives, they wish to blend sport and lifestyle, they are digital by default and sustainable by conviction. Own the Game will capture these consumer-driven opportunities and carve out new ones for their benefit.

 The successful delivery of this strategy will enhance brand credibility, elevate consumer experience and push the boundaries of sustainability.

REEBOK DIVESTITURE

Closely linked to the launch of Own the Game was the decision to begin the formal process aimed at divesting Reebok. This came after careful consideration and an understanding that both Reebok and adidas would better realize their growth potential independently of one another.

ADIDAS X GUCCI

Gucci and adidas Originals confirm that they are joining forces in a new collaboration – adidas x Gucci – combining the heritage and the creative codes of both brands. The first collection debuts on the runway, featuring a kaleidoscope of color and merging the iconic trefoil and Gucci emblems.

WELCOME BACK BJØRN

In 2023, adidas welcomes Bjørn Gulden its new CEO and member of the Executive Board.As a former professional football and handball player with almost 30 years of experience in the sporting goods and footwear industry, Bjørn brings with him a wealth of knowledge in sport and retail. Bjørn previously worked as Senior Vice President of Apparel and Accessories from 1992 to 1999 and returns to the 3-Stripes to take the company into a new era.

Adidas raises 2024 outlook after strong first quarter

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• Now expects 2024 operating profit of 700 mln euros
• Previous forecast was for 500 million euros
• Frankfurt-listed shares up 3.5%

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Trains Moscow to Elektrostal: Times, Prices and Tickets

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Moscow to Elektrostal by train

The journey from Moscow to Elektrostal by train is 32.44 mi and takes 2 hr 7 min. There are 71 connections per day, with the first departure at 12:15 AM and the last at 11:46 PM. It is possible to travel from Moscow to Elektrostal by train for as little as or as much as . The best price for this journey is .

Get from Moscow to Elektrostal with Virail

Virail's search tool will provide you with the options you need when you want to go from Moscow to Elektrostal. All you need to do is enter the dates of your planned journey, and let us take care of everything else. Our engine does the hard work, searching through thousands of routes offered by our trusted travel partners to show you options for traveling by train, bus, plane, or carpool. You can filter the results to suit your needs. There are a number of filtering options, including price, one-way or round trip, departure or arrival time, duration of journey, or number of connections. Soon you'll find the best choice for your journey. When you're ready, Virail will transfer you to the provider's website to complete the booking. No matter where you're going, get there with Virail.

How can I find the cheapest train tickets to get from Moscow to Elektrostal?

Prices will vary when you travel from Moscow to Elektrostal. On average, though, you'll pay about for a train ticket. You can find train tickets for prices as low as , but it may require some flexibility with your travel plans. If you're looking for a low price, you may need to prepare to spend more time in transit. You can also often find cheaper train tickets at particular times of day, or on certain days of the week. Of course, ticket prices often change during the year, too; expect to pay more in peak season. For the lowest prices, it's usually best to make your reservation in advance. Be careful, though, as many providers do not offer refunds or exchanges on their cheapest train tickets. Unfortunately, no price was found for your trip from Moscow to Elektrostal. Selecting a new departure or arrival city, without dramatically changing your itinerary could help you find price results. Prices will vary when you travel from Moscow to Elektrostal. On average, though, you'll pay about for a train ticket. If you're looking for a low price, you may need to prepare to spend more time in transit. You can also often find cheaper train tickets at particular times of day, or on certain days of the week. Of course, ticket prices often change during the year, too; expect to pay more in peak season. For the lowest prices, it's usually best to make your reservation in advance. Be careful, though, as many providers do not offer refunds or exchanges on their cheapest train tickets.

How long does it take to get from Moscow to Elektrostal by train?

The journey between Moscow and Elektrostal by train is approximately 32.44 mi. It will take you more or less 2 hr 7 min to complete this journey. This average figure does not take into account any delays that might arise on your route in exceptional circumstances. If you are planning to make a connection or operating on a tight schedule, give yourself plenty of time. The distance between Moscow and Elektrostal is around 32.44 mi. Depending on the exact route and provider you travel with, your journey time can vary. On average, this journey will take approximately 2 hr 7 min. However, the fastest routes between Moscow and Elektrostal take 1 hr 3 min. If a fast journey is a priority for you when traveling, look out for express services that may get you there faster. Some flexibility may be necessary when booking. Often, these services only leave at particular times of day - or even on certain days of the week. You may also find a faster journey by taking an indirect route and connecting in another station along the way.

How many journeys from Moscow to Elektrostal are there every day?

On average, there are 71 daily departures from Moscow to Elektrostal. However, there may be more or less on different days. Providers' timetables can change on certain days of the week or public holidays, and many also vary at particular times of year. Some providers change their schedules during the summer season, for example. At very busy times, there may be up to departures each day. The providers that travel along this route include , and each operates according to their own specific schedules. As a traveler, you may prefer a direct journey, or you may not mind making changes and connections. If you have heavy suitcases, a direct journey could be best; otherwise, you might be able to save money and enjoy more flexibility by making a change along the way. Every day, there are an average of 18 departures from Moscow which travel directly to Elektrostal. There are 53 journeys with one change or more. Unfortunately, no connection was found for your trip from Moscow to Elektrostal. Selecting a new departure or arrival city, without dramatically changing your itinerary could help you find connections.

Book in advance and save

If you're looking for the best deal for your trip from Moscow to Elektrostal, booking train tickets in advance is a great way to save money, but keep in mind that advance tickets are usually not available until 3 months before your travel date.

Stay flexible with your travel time and explore off-peak journeys

Planning your trips around off-peak travel times not only means that you'll be able to avoid the crowds, but can also end up saving you money. Being flexible with your schedule and considering alternative routes or times will significantly impact the amount of money you spend on getting from Moscow to Elektrostal.

Always check special offers

Checking on the latest deals can help save a lot of money, making it worth taking the time to browse and compare prices. So make sure you get the best deal on your ticket and take advantage of special fares for children, youth and seniors as well as discounts for groups.

Unlock the potential of slower trains or connecting trains

If you're planning a trip with some flexible time, why not opt for the scenic route? Taking slower trains or connecting trains that make more stops may save you money on your ticket – definitely worth considering if it fits in your schedule.

Best time to book cheap train tickets from Moscow to Elektrostal

The cheapest Moscow - Elektrostal train tickets can be found for as low as $35.01 if you’re lucky, or $54.00 on average. The most expensive ticket can cost as much as $77.49.

Find the best day to travel to Elektrostal by train

When travelling to Elektrostal by train, if you want to avoid crowds you can check how frequently our customers are travelling in the next 30-days using the graph below. On average, the peak hours to travel are between 6:30am and 9am in the morning, or between 4pm and 7pm in the evening. Please keep this in mind when travelling to your point of departure as you may need some extra time to arrive, particularly in big cities!

Moscow to Elektrostal CO2 Emissions by Train

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40 facts about elektrostal.

Written by Lanette Mayes

Modified & Updated: 02 Mar 2024

Reviewed by Jessica Corbett

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

• Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
• With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

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Coordinates of elektrostal in degrees and decimal minutes, utm coordinates of elektrostal, geographic coordinate systems.

WGS 84 coordinate reference system is the latest revision of the World Geodetic System, which is used in mapping and navigation, including GPS satellite navigation system (the Global Positioning System).

Geographic coordinates (latitude and longitude) define a position on the Earth’s surface. Coordinates are angular units. The canonical form of latitude and longitude representation uses degrees (°), minutes (′), and seconds (″). GPS systems widely use coordinates in degrees and decimal minutes, or in decimal degrees.

Latitude varies from −90° to 90°. The latitude of the Equator is 0°; the latitude of the South Pole is −90°; the latitude of the North Pole is 90°. Positive latitude values correspond to the geographic locations north of the Equator (abbrev. N). Negative latitude values correspond to the geographic locations south of the Equator (abbrev. S).

Longitude is counted from the prime meridian ( IERS Reference Meridian for WGS 84) and varies from −180° to 180°. Positive longitude values correspond to the geographic locations east of the prime meridian (abbrev. E). Negative longitude values correspond to the geographic locations west of the prime meridian (abbrev. W).

UTM or Universal Transverse Mercator coordinate system divides the Earth’s surface into 60 longitudinal zones. The coordinates of a location within each zone are defined as a planar coordinate pair related to the intersection of the equator and the zone’s central meridian, and measured in meters.

Elevation above sea level is a measure of a geographic location’s height. We are using the global digital elevation model GTOPO30 .

Elektrostal , Moscow Oblast, Russia