travel user survey questions

50+ Travel Survey Questions with Sample Templates

The world offers a vast array of cultures, sceneries, and adventures, each promising an indelible mark on your memories. But with so many options, how do you choose the destination that truly resonates with your desire to travel? This is where we appreciate the travel survey questions.

They help you to unlock the secrets of your travel desires and guide you toward fulfilling experiences. Think of it as a conversation with your adventurous self, a chance to explore the hidden corners of your wanderlust and unearth preferences you never knew existed.

So, in this article, you’ll discover over 50 captivating questions, meticulously categorized into themed templates. As you explore these diverse templates, you’ll not only refine your travel goals but also gain valuable insights into the fascinating world of travel itself.

Table of contents

What is a travel survey, for travel service providers, for researchers, overall benefits, what factors do i consider when creating a travel survey, how can i utilize the data from a travel survey, business travel survey questions, download the business travel survey questions template pdf, fun travel survey questions, download the fun travel survey questions template pdf, corporate travel survey questions, vacation travel survey questions, post travel survey questions, download the post travel survey questions template pdf, recommendations.

A travel survey is a research tool used to gather information about people’s travel habits, preferences, and experiences. These surveys can be conducted for a variety of purposes, including:

Understanding travel trends : Gathering data on popular destinations, travel styles, and spending habits helps tourism boards, travel companies, and destinations tailor their offerings to better meet traveler needs.

Improving the travel experience : Feedback from travelers can be used to identify pain points in the travel process, from booking to accommodations, and inform improvements to existing services or the development of new ones.

Personalizing travel recommendations : By understanding people’s individual preferences and interests, travel agents, websites, and apps can curate personalized travel recommendations and offers.

Marketing and research : Travel surveys can be used to gauge consumer sentiment towards specific destinations, brands, or campaigns, and to evaluate the effectiveness of marketing efforts.

Academic research : Researchers in fields like tourism, sociology, and psychology can use travel surveys to study various aspects of human travel behavior, motivations, and decision-making processes.

Travel surveys can be conducted in various formats, including online questionnaires, in-person interviews, and phone surveys. The specific questions asked will depend on the objectives of the survey and the target audience.

Here are some of the key characteristics of a good travel survey :

• Clear and concise questions: The questions should be easy to understand and answer, and they should avoid ambiguity or leading language.
• Targeted audience: The survey should be directed towards a specific group of people with relevant travel experiences or interests.
• Appropriate length: The survey should be long enough to gather necessary information but not so long that people lose interest.
• Incentives: Offering incentives like discounts or rewards can encourage participation.
• Data analysis: The collected data should be analyzed carefully to extract meaningful insights and inform decision-making.

Read also: 110+ Post Training Survey Questions With Templates

What are the Benefits of Travel Survey?

Travel surveys offer numerous benefits for various stakeholders in the travel industry and beyond. Here are some key advantages:

• Understand traveler preferences: Gain insights into desired destinations, travel styles, budgets, activities, and pain points. This allows tailoring offerings, amenities, and marketing strategies to better meet customer needs.
• Measure customer satisfaction: Gauge traveler sentiment towards specific services, destinations, or overall experience. This feedback helps identify areas for improvement and ensures travelers feel valued.
• Enhance travel recommendations: Personalize travel suggestions based on individual preferences and past experiences. This leads to higher customer satisfaction and booking rates.
• Conduct market research: Evaluate the effectiveness of marketing campaigns, identify emerging trends, and understand competitor strategies.
• Discover new destinations and experiences: Uncover hidden gems, unique activities, and travel trends based on insights from other travelers.
• Make informed travel decisions: Get valuable recommendations, compare options, and find the best travel solutions based on specific preferences and budgets.
• Contribute to improving the travel industry: Feedback from surveys helps shape travel offerings, infrastructure, and policies to create a more positive and efficient travel experience for everyone.
• Study travel behavior: Analyze data to understand travel motivations, decision-making processes, and the impact of travel on individuals and communities.
• Inform policy and development: Insights from travel surveys can guide the development of policies and infrastructure related to tourism, transportation, and cultural preservation.
• Improved travel experiences: By understanding traveler needs and preferences, the entire travel industry can work towards creating more enjoyable, seamless, and personalized travel experiences.
• Data-driven insights: Utilizing collected data allows for evidence-based decision-making, resource allocation, and marketing strategies, leading to greater efficiency and effectiveness.
• Knowledge sharing and collaboration: Surveys generate valuable information that can be shared across stakeholders, fostering collaboration and innovation within the travel industry.

Note : The effectiveness of travel surveys depends on various factors, including the quality of the survey design, sampling methods, and data analysis. When done thoughtfully and ethically, travel surveys can be a powerful tool for understanding and shaping the future of travel.

Read Also: 70+ User Experience Survey Questions With Sample Questionnaire

Crafting an effective travel survey requires careful consideration of several key factors:

Your Objectives:

• What information are you trying to gather? Are you aiming to understand general travel trends, gauge customer satisfaction with a specific service, or assess the effectiveness of a marketing campaign? Clearly defined objectives guide question selection and analysis.
• Who is your target audience? Identifying your ideal participants (e.g., budget travelers, families, luxury seekers) ensures your questions resonate and generate relevant data.

Survey Design:

• Question types: Utilize a mix of multiple-choice, open-ended, and rating scale questions to gather diverse and insightful data. Avoid leading questions and bias.
• Question clarity and flow: Ensure questions are concise, easy to understand, and logically ordered to maintain participant engagement.
• Survey length: Keep it brief and focused (ideally under 10 minutes) to prevent fatigue and maximize completion rates.
• Incentives: Consider offering discounts, rewards, or entry into sweepstakes to encourage participation.

Data Collection and Analysis:

• Sampling method: Select a representative sample of your target audience to ensure the generalizability of results. Popular methods include random sampling, quota sampling, and convenience sampling.
• Data security and privacy: Implement measures to protect participant data and ensure ethical data collection practices.
• Analysis plan: Decide on appropriate analytical methods (e.g., quantitative analysis, thematic analysis) based on your objectives and collected data types.

Additional Considerations:

• Accessibility: Ensure your survey is accessible to people with disabilities, including offering screen reader compatibility and alternative formats.
• Mobile-friendliness: Design your survey for optimal viewing and completion on mobile devices, as many people access surveys on their smartphones.
• Testing and piloting: Test your survey with a small group to identify and address any issues before widespread distribution.

Utilizing data from a travel survey effectively requires a multi-pronged approach:

Data Cleaning and Preparation:

• Clean the data: Address missing values, inconsistencies, and errors to ensure the accuracy and quality of your analysis.
• Organize the data: Structure your data into a well-organized format (e.g., using spreadsheets or statistical software) for efficient analysis.
• Explore the data: Describe key characteristics of the data through frequency tables, charts, and basic statistical measures.

Data Analysis:

• Quantitative analysis: If your survey primarily uses closed-ended questions, utilize statistical methods like descriptive statistics, hypothesis testing, and correlation analysis to identify trends and relationships.
• Qualitative analysis: Analyze open-ended responses through thematic analysis, coding techniques, or sentiment analysis to uncover deeper insights and user experience narratives.
• Mixed-methods approach: Combine qualitative and quantitative methods for a more holistic understanding of your data, especially if your survey includes both types of questions.

Drawing Insights and Making Decisions:

• Identify key findings: Summarize the most significant patterns, trends, and insights revealed by your analysis.
• Connect findings to objectives: Determine how these insights relate to your initial objectives and research questions.
• Actionable recommendations: Based on your findings, formulate practical recommendations for improving travel experiences, services, or marketing strategies.

Sharing and Communicating Results:

• Create reports or presentations: Summarize your findings and recommendations in clear, concise, and visually appealing formats.
• Share with stakeholders: Communicate your findings with the relevant audiences, such as travel service providers, policymakers, or marketing teams.
• Public sharing: Consider publishing your findings (anonymously) in industry reports or academic journals to contribute to a broader knowledge of travel trends and behaviors.

Following these steps and carefully utilizing the data you’ve collected can transform your travel survey into a valuable tool for improving travel experiences. It also aids in making informed decisions and contributing to the advancement of the travel industry.

Read also :  250+ Best Geography Trivia Questions and Answers (Easiest to Hardest)

Travel Survey Questions Examples

Here are some examples of travel survey questions:

Business travel often plays a crucial role in growth and strategic partnerships. However, it also involves significant investment in time, resources, and budget. Understanding the experiences and pain points of business travelers empowers organizations to optimize travel policies, maximize return on investment (ROI), and improve employee satisfaction. This is where business travel survey questions come in.

These questions aim to gather insights into:

• Logistics and convenience: How easy was it to book flights, accommodations, and transportation? Were travel arrangements streamlined and efficient?
• Productivity and work experience: Did the trip enable productive meetings and collaborations? Were the necessary tools and facilities readily available?
• Cost-effectiveness: Did the trip stay within budget? Were there cost-saving opportunities that could be explored?
• Accommodation satisfaction: Did the chosen hotels meet expectations in terms of comfort, amenities, and location?
• Traveler well-being: Did the travel experience support employee well-being, including factors like sleep quality and work-life balance?

By collecting data through well-crafted business travel survey questions, organizations can:

• Identify areas for improvement: Pinpoint pain points and inefficiencies in booking processes, travel arrangements, and overall experience.
• Make informed policy decisions: Use data to tailor travel policies to employee needs and optimize spending.
• Boost employee satisfaction: By addressing concerns and improving travel experiences, companies can foster happier and more productive employees.
• Increase ROI: Optimize travel expenses and extract maximum value from business trips.

Remember, these questions are not meant to be an exhaustive list, but rather a starting point to tailor your survey to your specific needs and company culture.

Here are Business Travel Survey Questions to get you started:

• On a scale of 1-5, how easy was it to book your flights and accommodations for this business trip? (1 = Extremely difficult, 5 = Extremely easy)
• How satisfied were you with the available technology and resources offered at your hotel/conference center? (Very dissatisfied, Somewhat dissatisfied, Neutral, Somewhat satisfied, Very satisfied)
• To what extent did the travel arrangements (flights, transfers, etc.) support your productivity during the trip? (Not at all supportive, Somewhat supportive, Neutral, Moderately supportive, Very supportive)
• Did you encounter any major challenges or inconveniences during your trip? If yes, please elaborate.
• Considering the purpose of your trip, do you think the chosen destination and accommodation were appropriate? (Very inappropriate, Somewhat inappropriate, Neutral, Somewhat appropriate, Very appropriate)
• Please rate your overall satisfaction with the cost-effectiveness of this business trip. (Very dissatisfied, Somewhat dissatisfied, Neutral, Somewhat satisfied, Very satisfied)
• On a scale of 1-5, how well-rested and energized did you feel during and after the trip? (1 = Very fatigued, 5 = Very well-rested)
• Do you have any suggestions for improving the overall business travel experience in our company?
• Would you recommend our current travel booking platform and process to other colleagues? (Yes, Somewhat likely, Neutral, Somewhat unlikely, No)
• Please share any additional feedback you have regarding your recent business trip.

Whether it’s a weekend getaway or a cross-continental expedition, travel holds the potential to create incredible memories, foster self-discovery, and ignite the spirit of adventure within us. Fun travel survey questions explore the heart of these experiences, exploring the preferences, motivations, and unique perspectives of travelers seeking experiences that go beyond the routine.

These questions aim to tap into:

• Travel style and preferences: Do you crave adrenaline-pumping adventures, immersive cultural experiences, or relaxing beach escapes?
• Dream destinations and bucket list items: What hidden gems are calling your name? What adventures top your must-do list?
• Travel companions and group dynamics: Do you prefer solo adventures, bonding with family , or creating memories with friends?
• Unique travel experiences: What are some of the most memorable or unusual travel experiences you’ve had?
• Impact of travel on personal growth: How has travel transformed your perspective or broadened your horizons?

By collecting data through engaging and personalized fun travel survey questions , you can:

• Gain valuable insights into travel trends and preferences: Understand what motivates people to travel, what experiences they seek, and what destinations top their wishlists.
• Craft personalized travel recommendations: Use data to personalize marketing campaigns, curate unique travel experiences, and cater to specific traveler preferences.
• Spark inspiration and encourage exploration: Ignite the wanderlust in others by sharing unique travel stories and highlighting bucket-list destinations.
• Create a community of travel enthusiasts: Foster a sense of belonging and connection among travelers by sharing experiences and encouraging discussions.

Here are Fun Travel Survey Questions:

• If you could travel anywhere in the world right now, where would you go and why?
• What type of travel experience excites you the most: exploring ancient ruins, indulging in luxury, or seeking adrenaline-pumping adventures?
• Have you ever had a travel experience that completely changed your perspective? If so, tell us about it!
• What’s your dream travel companion: a best friend, a romantic partner, a solo adventure, or a group of friends?
• Describe the most unique or unusual travel experience you’ve ever had.
• What hidden gem destination do you think deserves more attention and why?
• What’s one item on your travel bucket list that you absolutely must experience?
• In your opinion, what makes a travel experience truly unforgettable?
• If you could travel back in time to any historical period, where would you go and why?
• Share a funny or embarrassing travel story that you look back on and laugh about now.

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Traveling for business purposes plays a crucial role in many organizations, fostering collaboration, securing partnerships, and driving growth. However, managing corporate travel effectively requires understanding employee preferences and ensuring policies align with both individual needs and organizational goals. This is where corporate travel survey questions come in.

These questions delve into several crucial aspects of corporate travel experiences:

• Policy awareness and satisfaction: Are employees aware of and understand current travel policies? How satisfied are they with the existing policies?
• Booking process and tools: Do employees find the travel booking process convenient and user-friendly? Are the provided tools and platforms efficient and intuitive?
• Cost management and budget adherence: Do employees feel empowered to make cost-conscious travel decisions within budget limitations?
• Accommodation preferences and experiences: Do chosen accommodations meet employee needs in terms of comfort, amenities, and work-life balance?
• Overall travel experience and productivity: Did the travel experience support employee well-being and contribute to achieving business objectives?

By gathering data through thoughtfully crafted corporate travel survey questions , companies can:

• Identify areas for improvement: Pinpoint pain points with booking processes, travel policies, and overall experience.
• Make data-driven policy decisions: Use feedback to tailor travel policies to employee needs and optimize cost management.
• Increase employee satisfaction and engagement: By addressing concerns and improving travel experiences, companies can foster happier and more engaged employees.
• Boost travel program ROI: Ensure travel spend aligns with business goals and achieves maximum value.

Remember, tailoring these questions to your specific company culture and travel program is key. Here are the Corporate Travel Survey Questions:

• To what extent are you aware of and understand our current corporate travel policies? (Very unaware, Somewhat unaware, Neutral, Somewhat aware, Very aware)
• How satisfied are you with the ease and efficiency of our travel booking platform? (Very dissatisfied, Somewhat dissatisfied, Neutral, Somewhat satisfied, Very satisfied)
• Do you feel empowered to make cost-conscious travel decisions within budget limitations? (Yes, Somewhat, Neutral, Not really, No)
• How well do the preferred hotel options align with your needs for comfort, amenities, and work-life balance during trips? (Very poorly, Somewhat poorly, Neutral, Somewhat well, Very well)
• Did you encounter any major challenges or inconveniences during your recent business trip? If yes, please elaborate.
• On a scale of 1-5, how well did the travel arrangements (flights, transfers, etc.) support your productivity during the trip? (1 = Not at all supportive, 5 = Very supportive)
• Do you feel that the corporate travel program contributes positively to achieving your business goals? (Strongly agree, Somewhat agree, Neutral, Somewhat disagree, Strongly disagree)
• What changes or improvements would you suggest for our corporate travel program?
• Rate your overall satisfaction with your recent business trip travel experience. (Very dissatisfied, Somewhat dissatisfied, Neutral, Somewhat satisfied, Very satisfied)
• Would you recommend using our current travel booking platform and processing it with your colleagues? (Yes, Somewhat likely, Neutral, Somewhat unlikely, No)
• Do you have any concerns or questions regarding our corporate travel policies?
• Please share any additional feedback you have about your recent business trip or our corporate travel program.

Vacations are more than just getaways; they’re opportunities to recharge, explore, and create lasting memories. Understanding what motivates people to choose specific destinations, activities, and travel styles can unlock valuable insights for travel professionals, tourism boards, and anyone curious about the ever-evolving world of leisure travel. This is where vacation travel survey questions come in.

These questions delve into the heart of travel motivations and preferences, exploring:

• Destination selection: What factors influence where people choose to vacation (weather, culture, adventure, relaxation, etc.)?
• Travel style and budget: Do travelers prefer luxury pampering, budget-conscious backpacking, or something in between?
• Activity preferences: What kinds of experiences do travelers seek (sightseeing, adventure, cultural immersion, culinary exploration, etc.)?
• Travel companions: Do people prefer solo adventures, romantic getaways, family vacations, or group trips with friends?
• Overall vacation satisfaction: What factors contribute to a truly memorable and fulfilling vacation experience?

By collecting data through engaging and diverse vacation travel survey questions , you can:

• Gain valuable insights into emerging travel trends: Identify popular destinations, preferred travel styles, and evolving desires of vacationers.
• Tailor marketing and recommendations: Use data to personalize marketing campaigns, curate customized travel experiences, and suggest destinations that meet specific preferences.
• Improve the tourism industry: Share insights with tourism boards and businesses to enhance offerings, cater to diverse needs, and improve tourist satisfaction.
• Spark inspiration and encourage exploration: Help others discover hidden gems, unique experiences, and travel styles that align with their dreams and aspirations.

These questions are merely a starting point, and you can adapt them to specific demographics, travel regions, or research goals.

Here are Vacation Travel Survey Questions to get you started:

• What’s your dream vacation destination and why?
• What type of travel experience are you looking for in your next vacation: relaxation, adventure, cultural immersion, or something else?
• What factors are most important to you when choosing a vacation destination (budget, weather, activities, safety, etc.)?
• Who would you ideally travel with on your next vacation (partner, family, friends, solo, etc.)?
• Describe your most memorable vacation experience so far. What made it special?
• What kind of activities do you want to include in your next vacation?
• How important is the budget when planning your vacation? (Very important, Somewhat important, Neutral, Not very important, Not important at all)
• What are some dealbreakers for you when considering a vacation destination?
• What makes a vacation truly unforgettable for you? (Scenic beauty, unique experiences, cultural connections, delicious food, relaxation, etc.)
• If you could travel anywhere in the world with no limitations, where would you go and why?
• Share a funny or unexpected travel story that happened to you on vacation.

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The journey doesn’t end when you return home. Post-travel survey questions offer valuable insights into the travelers’ experience after the dust settles, providing crucial feedback for travel service providers, destinations, and individuals seeking to improve their future travel endeavors.

These questions explore:

• Overall satisfaction: Did the trip meet or exceed expectations? What were the highlights and lowlights?
• Logistics and organization: Were travel arrangements smooth and efficient? Were any aspects confusing or frustrating?
• Destination experience: Did the destination live up to expectations? What stood out positively or negatively?
• Accommodation and activities: Were chosen accommodations comfortable and convenient? Did chosen activities meet expectations and interests?
• Memorable moments: What were the most memorable experiences or moments of the trip? What made them special?

By gathering thoughtful post-travel survey questions , you can:

• Identify areas for improvement: Gain valuable feedback on potential pain points and areas for improvement across various aspects of the travel experience.
• Enhance future offerings: Use insights to tailor travel packages, destination recommendations, and services to better meet traveler needs and desires.
• Measure customer satisfaction: Gain a quantitative understanding of overall satisfaction and identify areas where traveler expectations were exceeded or fell short.
• Inform future travel planning: Help individuals reflect on their travel preferences and make informed decisions for future trips.

Tailoring these questions to the specific trip or travel service being evaluated is crucial. Here are 12 Post Travel Survey Questions to get you started:

• On a scale of 1-5, how satisfied were you with your overall travel experience? (1 = Extremely dissatisfied, 5 = Extremely satisfied)
• What were the highlights of your trip? What experiences did you enjoy the most?
• Is there anything you would have changed about your itinerary or travel arrangements?
• Did you encounter any unexpected challenges or problems during your trip?
• How well did the destination meet your expectations in terms of culture, attractions, and activities?
• Were your accommodations comfortable, clean, and convenient?
• How would you rate the value for money you received on this trip? (Very poor value, Somewhat poor value, Neutral, Somewhat good value, Very good value)
• Would you recommend this travel service or destination to others? (Yes, Probably, Neutral, Probably not, No)
• What are some tips you would share with others planning a trip to this destination?
• What are your most memorable moments from this trip? What will you treasure the most?
• What did you learn about yourself or your travel preferences during this trip?
• Reflecting on your experience, what are your goals or priorities for your next trip?

They provide a starting point with diverse questions, categorized by theme, to inspire your survey creation and cater to specific needs.

Adapt the questions to your target audience, adjust answer options, and add your questions to address your specific research objectives.

Clearly define your objectives, choose the right sampling method, design clear and concise questions, and ensure data security and ethical practices.

Clean and analyze the data, draw insights and actionable recommendations, and share your findings with relevant stakeholders for effective utilization.

The world of travel desires is an exciting journey, and this collection offers 50+ travel survey questions in categorized templates packed with inspiration for various travel themes. From post-vacation reflections to uncovering hidden gems, these questions act as building blocks for your dynamic surveys.

You can utilize these tips and explore the data to unlock travel trends, improve experiences, and contribute to a world where every journey holds lasting memories.

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How to build business travel surveys travelers will actually take

Asking business travelers what they think is an effective way to get the insights you need to build a strong corporate travel program and improve policies already in place.

By Liudmila Buga

February 9, 2024

Creating winning business travel survey questions is one of the secrets to optimizing your corporate travel program. Rolling out travel surveys will help you identify your program’s shortcomings so that you can have a stronger, more agile travel program for all your business travelers.

Building surveys with the goal of taking the key learnings and improving the overall experience for everyone involved is crucial since happy travelers mean productive travelers. So, let’s take a look at the  10 key steps you can use to implement winning business travel surveys.

Step 1: Set the goals for your corporate travel survey questions

When it comes time to designing a survey,  make sure you have a goal in mind.  For example: as you consider resuming or expanding your travel program, your goal might be to understand your traveler’s new working approach while traveling for business. Keep the goal in mind when planning your questions.

No matter whether your goal is to  optimize your travel policies , to help your travelers make the most of their business trips, or to simply get a feel for the health of your corporate travel program,  having a goal in mind will make your surveys more effective.  

Step 2: Define stakeholder and survey review process

Involve relevant stakeholders in the survey process, from helping to build the questions, to reviewing the data insights extracted from it. You might Implicate colleagues in technology, data analysis, travel risk management, meetings, or finance who can help you with different aspects of the process. In the case of data analysts, they can help you better understand and utilize the data that is derived from the business travel survey.

Step 3: K.I.S.S. Keep it simple and specific

Keep the travel survey length and questions short and straightforward. No one will want to answer surveys that are too long, so  the fewer the corporate travel survey questions, the better.  Our insider experts suggest creating surveys that take no longer than eight minutes to complete. The questions should offer a range or scale of response options as open-ended questions take more time to answer and are harder to quantify. 

Step 4: Select a user-friendly survey tool 

We’ll leave it up to you to decide what survey platform to go with, since there are tons of suitable options out there. Just keep in mind to check reviews and make sure the tool is intuitive. It should meet your needs for the types of questions you wish to ask and offer built-in analytics capabilities. You should  spend time creating great questions instead of trying to get your platform to work. 

Step 5: Plan survey frequency and timing

Survey your travelers as often as you need to, but don’t overwhelm them.   Your survey frequency should depend on your goals. If the travelers are engaged and highly motivated (e.g., by incentives) they may have more incentive to participate monthly. Monitor responses and adjust survey plans accordingly.

Distribute the business travel survey questions when it makes the most sense

For example you may consider launching a business travel survey prior to travel policy rollouts or changes; following the rollouts to gauge effectiveness; or before major events or holidays where the targeted audience is likely to miss the survey communication.

Decide how long your survey should remain open

The best practice for the GetGoing internal research team is  generally a two-week survey window.  Send reminders three days to one week after the survey opens. If the response is underwhelming, it’s okay to send a gentle reminder email. Don’t forget: a catchy subject line with a call to action is always a good idea.

Step 6: Test it

Practice makes perfect , and this rule most definitely applies to business travel surveys. Make sure you pass along the survey “practice test” to your colleagues, to look out for content or formatting mistakes, unclear questions or responses, and overall practicality. This will help work out any kinks before you actually launch the questionnaire. 

Step 7: Report back

Grow confidence in your business travel program, by sharing survey results and demonstrating how they’ll be put into practice across your organization. Organize this report by writing a short summary of your findings, including visuals to support key data and help put the survey results in context.

Step 8: Think long term 

To help get an optimal number of responses each time you send a survey, focus on creating a diverse audience in terms of geolocation, language, gender, age, and tenure. The better your survey participants represent the actual company of business travelers, the more relevant your insights.

Keep in mind that this global representation won’t happen after a single survey. It will improve over time, especially if you can demonstrate how your survey insights directly influence travel program policies.

Step 9: Make it worthwhile

Encourage participants to take the survey by offering some form of incentives ,  such as recognition badges, gifts, discounts, or entering them into a sweepstakes to win a prize. Make sure your invitations and incentives are targeted to the right traveler profiles. Otherwise, you might attract less helpful attention from go-getters searching for freebies. 

Step 10: Review, refine and repeat

Once you have reached a shared understanding of the results, it’s important to review, refine and repeat the process. Surveys are an iterative process, meaning that it involves building, improving and refining. There is no such thing as a perfect survey or marketing campaign, so be sure you learn and refine as you go. After all, practice makes perfect. 

What did you learn about business travel survey questions?

Now that we’ve gone over the 10 steps to create a winning survey with the right corporate travel survey questions, you have all that’s necessary to nail your business travel program. Surveys give you a hand in obtaining valuable information of a large sample of individuals in a limited time and with limited resources required. 

Looking for more ways to optimize your travel program?  Contact GetGoing  and we’ll help you get traveling. 

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Travel Feedback Forms

An online travel satisfaction survey is a questionnaire used to evaluate the experiences of travelers.

Gather feedback from your guests on any device. Free online feedback form template. Easy to customize. No coding needed. Analyze results to improve your services.

Let the customer provide valuable information about their experiences during the tour by letting them fill out this Tour Feedback Form. This form template can be accessed on any device including tablets and mobile phones.

Disney World Planning and Booking Cheatsheet is an agent-facing form to help agents keep track of their Disney World client details. Save time, and be more efficient with Jotform!

Travel Agency Feedback Form

Gather guest feedback online — for free! Customize and embed this survey without coding. Integrate with 130+ apps. Great for travel agencies, hotels, and more!

Travel Feedback Form

The Travel Feedback Form is a very simple and useful form that travel agency customers fill out and it collects travel agency and travel-related feedback. No code required!

Participant Feedback Form

Planning a trip? This form allows you to leave your feedback afterwards. Ideal for tourists and adventurers that want to live their trace behind.

Trip Evaluation Form

A trip evaluation form is a record of the services and dates for a trip, which is used to track project organizations. If you’re an event planner, the Trip Evaluation Form makes it easy to keep track of client feedback for your trips.

Tourist Feedback Form

The Tourist Feedback Form is a very basic and useful form to measure how satisfied tourists are with their travel experience. No code required!

Camp Volunteer Feedback Form

A camp volunteer feedback form is a questionnaire used by staff at camps to collect information from volunteers about their experience working at the organization.

Client Trip Feedback Form

A Client Trip Feedback Form is a customer feedback form that is used by travel agents to collect information on customers' recent trips.

NSM 2019 Managers Feedback

Business Travel Survey

A Business Travel Survey is a form template designed to gather valuable feedback from employees regarding their experiences with company-related travel.

About Travel Feedback Forms

The success of tourism largely depends on tourists willing to give feedback about their stay and experience. Whether you work in a travel agency, manage a camp or resort, or work with tourists regularly, our free Travel Feedback Forms will help you gather the feedback you need from clients to improve your program. Simply select the template that closely matches your needs and customize it using our Form Builder in just a few clicks. When you’re done, send it directly to customers via email, or share it on your website to collect anonymous feedback.

Make your Travel Feedback Form stand out by customizing it to fully match your branding with our Form Builder. No coding necessary — just drag and drop to add questions and rating scales, update form fields, upload images, change fonts and colors, and more. Jotform also offers integrations with 100+ platforms, so you can store feedback directly into your cloud storage account, CRM, spreadsheets, and more! You’ll also be able to view submissions in Jotform Tables, easy to access and share from any device. Find out how you need to improve with custom Travel Feedback Forms for your travel agency or program.

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How to write great survey questions (with examples)

Learning how to write survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of tips to help.

Figuring out how to make a good survey that yields actionable insights is all about sweating the details. And writing effective questionnaire questions is the first step.

Essential for success is understanding the different types of survey questions and how they work. Each format needs a slightly different approach to question-writing.

In this article, we’ll share how to write survey questionnaires and list some common errors to avoid so you can improve your surveys and the data they provide.

Free eBook: The Qualtrics survey template guide

Survey question types

Did you know that Qualtrics provides 23 question types you can use in your surveys ? Some are very popular and used frequently by a wide range of people from students to market researchers, while others are more specialist and used to explore complex topics. Here’s an introduction to some basic survey question formats, and how to write them well.

Multiple choice

Familiar to many, multiple choice questions ask a respondent to pick from a range of options. You can set up the question so that only one selection is possible, or allow more than one to be ticked.

When writing a multiple choice question…

• Be clear about whether the survey taker should choose one (“pick only one”) or several (“select all that apply”).
• Think carefully about the options you provide, since these will shape your results data.
• The phrase “of the following” can be helpful for setting expectations. For example, if you ask “What is your favorite meal” and provide the options “hamburger and fries”, “spaghetti and meatballs”, there’s a good chance your respondent’s true favorite won’t be included. If you add “of the following” the question makes more sense.

Asking participants to rank things in order, whether it’s order of preference, frequency or perceived value, is done using a rank structure. There can be a variety of interfaces, including drag-and-drop, radio buttons, text boxes and more.

When writing a rank order question…

• Explain how the interface works and what the respondent should do to indicate their choice. For example “drag and drop the items in this list to show your order of preference.”
• Be clear about which end of the scale is which. For example, “With the best at the top, rank these items from best to worst”
• Be as specific as you can about how the respondent should consider the options and how to rank them. For example, “thinking about the last 3 months’ viewing, rank these TV streaming services in order of quality, starting with the best”

Slider structures ask the respondent to move a pointer or button along a scale, usually a numerical one, to indicate their answers.

When writing a slider question…

• Consider whether the question format will be intuitive to your respondents, and whether you should add help text such as “click/tap and drag on the bar to select your answer”
• Qualtrics includes the option for an open field where your respondent can type their answer instead of using a slider. If you offer this, make sure to reference it in the survey question so the respondent understands its purpose.

Also known as an open field question, this format allows survey-takers to answer in their own words by typing into the comments box.

When writing a text entry question…

• Use open-ended question structures like “How do you feel about…” “If you said x, why?” or “What makes a good x?”
• Open-ended questions take more effort to answer, so use these types of questions sparingly.
• Be as clear and specific as possible in how you frame the question. Give them as much context as you can to help make answering easier. For example, rather than “How is our customer service?”, write “Thinking about your experience with us today, in what areas could we do better?”

Matrix table

Matrix structures allow you to address several topics using the same rating system, for example a Likert scale (Very satisfied / satisfied / neither satisfied nor dissatisfied / dissatisfied / very dissatisfied).

When writing a matrix table question…

• Make sure the topics are clearly differentiated from each other, so that participants don’t get confused by similar questions placed side by side and answer the wrong one.
• Keep text brief and focused. A matrix includes a lot of information already, so make it easier for your survey-taker by using plain language and short, clear phrases in your matrix text.
• Add detail to the introductory static text if necessary to help keep the labels short. For example, if your introductory text says “In the Philadelphia store, how satisfied were you with the…” you can make the topic labels very brief, for example “staff friendliness” “signage” “price labeling” etc.

Now that you know your rating scales from your open fields, here are the 7 most common mistakes to avoid when you write questions. We’ve also added plenty of survey question examples to help illustrate the points.

Likert Scale Questions

Likert scales are commonly used in market research when dealing with single topic survyes. They're simple and most reliable when combatting survey bias . For each question or statement, subjects choose from a range of possible responses. The responses, for example, typically include:

• Strongly agree
• Strongly disagree

7 survey question examples to avoid.

There are countless great examples of writing survey questions but how do you know if your types of survey questions will perform well? We've highlighted the 7 most common mistakes when attempting to get customer feedback with online surveys.

Survey question mistake #1: Failing to avoid leading words / questions

Subtle wording differences can produce great differences in results. For example, non-specific words and ideas can cause a certain level of confusing ambiguity in your survey. “Could,” “should,” and “might” all sound about the same, but may produce a 20% difference in agreement to a question.

In addition, strong words such as “force” and “prohibit” represent control or action and can bias your results.

Example: The government should force you to pay higher taxes.

No one likes to be forced, and no one likes higher taxes. This agreement scale question makes it sound doubly bad to raise taxes. When survey questions read more like normative statements than questions looking for objective feedback, any ability to measure that feedback becomes difficult.

Wording alternatives can be developed. How about simple statements such as: The government should increase taxes, or the government needs to increase taxes.

Example: How would you rate the career of legendary outfielder Joe Dimaggio?

This survey question tells you Joe Dimaggio is a legendary outfielder. This type of wording can bias respondents.

How about replacing the word “legendary” with “baseball” as in: How would you rate the career of baseball outfielder Joe Dimaggio? A rating scale question like this gets more accurate answers from the start.

Survey question mistake #2: Failing to give mutually exclusive choices

Multiple choice response options should be mutually exclusive so that respondents can make clear choices. Don’t create ambiguity for respondents.

Review your survey and identify ways respondents could get stuck with either too many or no single, correct answers to choose from.

Example: What is your age group?

What answer would you select if you were 10, 20, or 30? Survey questions like this will frustrate a respondent and invalidate your results.

Example: What type of vehicle do you own?

This question has the same problem. What if the respondent owns a truck, hybrid, convertible, cross-over, motorcycle, or no vehicle at all?

Survey question mistake #3: Not asking direct questions

Questions that are vague and do not communicate your intent can limit the usefulness of your results. Make sure respondents know what you’re asking.

Example: What suggestions do you have for improving Tom’s Tomato Juice?

This question may be intended to obtain suggestions about improving taste, but respondents will offer suggestions about texture, the type of can or bottle, about mixing juices, or even suggestions relating to using tomato juice as a mixer or in recipes.

Example: What do you like to do for fun?

Finding out that respondents like to play Scrabble isn’t what the researcher is looking for, but it may be the response received. It is unclear that the researcher is asking about movies vs. other forms of paid entertainment. A respondent could take this question in many directions.

Survey question mistake #4: Forgetting to add a “prefer not to answer” option

Sometimes respondents may not want you to collect certain types of information or may not want to provide you with the types of information requested.

Questions about income, occupation, personal health, finances, family life, personal hygiene, and personal, political, or religious beliefs can be too intrusive and be rejected by the respondent.

Privacy is an important issue to most people. Incentives and assurances of confidentiality can make it easier to obtain private information.

While current research does not support that PNA (Prefer Not to Answer) options increase data quality or response rates, many respondents appreciate this non-disclosure option.

Furthermore, different cultural groups may respond differently. One recent study found that while U.S. respondents skip sensitive questions, Asian respondents often discontinue the survey entirely.

• What is your race?
• What is your age?
• Did you vote in the last election?
• What are your religious beliefs?
• What are your political beliefs?
• What is your annual household income?

These types of questions should be asked only when absolutely necessary. In addition, they should always include an option to not answer. (e.g. “Prefer Not to Answer”).

Survey question mistake #5: Failing to cover all possible answer choices

Do you have all of the options covered? If you are unsure, conduct a pretest version of your survey using “Other (please specify)” as an option.

If more than 10% of respondents (in a pretest or otherwise) select “other,” you are probably missing an answer. Review the “Other” text your test respondents have provided and add the most frequently mentioned new options to the list.

Example: You indicated that you eat at Joe's fast food once every 3 months. Why don't you eat at Joe's more often?

There isn't a location near my house

I don't like the taste of the food

Never heard of it

This question doesn’t include other options, such as healthiness of the food, price/value or some “other” reason. Over 10% of respondents would probably have a problem answering this question.

Survey question mistake #6: Not using unbalanced scales carefully

Unbalanced scales may be appropriate for some situations and promote bias in others.

For instance, a hospital might use an Excellent - Very Good - Good - Fair scale where “Fair” is the lowest customer satisfaction point because they believe “Fair” is absolutely unacceptable and requires correction.

The key is to correctly interpret your analysis of the scale. If “Fair” is the lowest point on a scale, then a result slightly better than fair is probably not a good one.

Additionally, scale points should represent equi-distant points on a scale. That is, they should have the same equal conceptual distance from one point to the next.

For example, researchers have shown the points to be nearly equi-distant on the strongly disagree–disagree–neutral–agree–strongly agree scale.

Set your bottom point as the worst possible situation and top point as the best possible, then evenly spread the labels for your scale points in-between.

Example: What is your opinion of Crazy Justin's auto-repair?

Pretty good

The Best Ever

This question puts the center of the scale at fantastic, and the lowest possible rating as “Pretty Good.” This question is not capable of collecting true opinions of respondents.

Survey question mistake #7: Not asking only one question at a time

There is often a temptation to ask multiple questions at once. This can cause problems for respondents and influence their responses.

Review each question and make sure it asks only one clear question.

Example: What is the fastest and most economical internet service for you?

This is really asking two questions. The fastest is often not the most economical.

Example: How likely are you to go out for dinner and a movie this weekend?

Dinner and Movie

Dinner Only

Even though “dinner and a movie” is a common term, this is two questions as well. It is best to separate activities into different questions or give respondents these options:

5 more tips on how to write a survey

Here are 5 easy ways to help ensure your survey results are unbiased and actionable.

1. Use the Funnel Technique

Structure your questionnaire using the “funnel” technique. Start with broad, general interest questions that are easy for the respondent to answer. These questions serve to warm up the respondent and get them involved in the survey before giving them a challenge. The most difficult questions are placed in the middle – those that take time to think about and those that are of less general interest. At the end, we again place general questions that are easier to answer and of broad interest and application. Typically, these last questions include demographic and other classification questions.

2. Use “Ringer” questions

In social settings, are you more introverted or more extroverted?

That was a ringer question and its purpose was to recapture your attention if you happened to lose focus earlier in this article.

Questionnaires often include “ringer” or “throw away” questions to increase interest and willingness to respond to a survey. These questions are about hot topics of the day and often have little to do with the survey. While these questions will definitely spice up a boring survey, they require valuable space that could be devoted to the main topic of interest. Use this type of question sparingly.

3. Keep your questionnaire short

Questionnaires should be kept short and to the point. Most long surveys are not completed, and the ones that are completed are often answered hastily. A quick look at a survey containing page after page of boring questions produces a response of, “there is no way I’m going to complete this thing”. If a questionnaire is long, the person must either be very interested in the topic, an employee, or paid for their time. Web surveys have some advantages because the respondent often can't view all of the survey questions at once. However, if your survey's navigation sends them page after page of questions, your response rate will drop off dramatically.

How long is too long?  The sweet spot is to keep the survey to less than five minutes. This translates into about 15 questions. The average respondent is able to complete about 3 multiple choice questions per minute. An open-ended text response question counts for about three multiple choice questions depending, of course, on the difficulty of the question. While only a rule of thumb, this formula will accurately predict the limits of your survey.

4. Watch your writing style

The best survey questions are always easy to read and understand. As a rule of thumb, the level of sophistication in your survey writing should be at the 9th to 11th grade level. Don’t use big words. Use simple sentences and simple choices for the answers. Simplicity is always best.

5. Use randomization

We know that being the first on the list in elections increases the chance of being elected. Similar bias occurs in all questionnaires when the same answer appears at the top of the list for each respondent. Randomization corrects this bias by randomly rotating the order of the multiple choice matrix questions for each respondent.

While not totally inclusive, these seven survey question tips are common offenders in building good survey questions. And the five tips above should steer you in the right direction.

Focus on creating clear questions and having an understandable, appropriate, and complete set of answer choices. Great questions and great answer choices lead to great research success. To learn more about survey question design, download our eBook, The Qualtrics survey template guide or get started with a free survey account with our world-class survey software .

Sarah Fisher

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Travel preferences survey

A travel preferences survey is a survey used to gain insights into a person's travel preferences. it helps identify what kind of traveler a person is, what kind of destinations they prefer, and what kind of experiences they look for when traveling. questions can range from what type of accommodations a person prefers, to what activities they enjoy most while traveling, as well as budget considerations. this type of survey is helpful for travel companies and agencies to understand what kind of travelers they should be catering to. it can also help them make informed decisions on where to market their services and what kind of services to offer. the results of this survey can be used to create more targeted marketing campaigns and better serve their customers..

2 minutes to complete

Eligibility

You must be at least 18 years of age to complete the travel preferences survey.

Questions for Travel preferences survey

How often do you travel in a year?

• Less than once a year
• 1-3 times a year
• 4-6 times a year
• 7 or more times a year

What is your preferred mode of transportation for travel?

How many nights do you typically spend on a trip?

Which type of destinations do you prefer (e.g. beach, mountains, city)?

• Historical Sites

Do you prefer to travel alone or with a group?

• With a group

What type of activities do you enjoy while traveling?

• Exploring new places
• Trying new foods
• Sightseeing
• Meeting new people

Do you prefer to stay in hotels or prefer alternative accommodations?

• Alternative Accommodations
• No Preference

Do you prefer to book flights/hotels in advance or wait until the last minute to book?

• Book in advance
• Wait until the last minute
• Doesn't matter

How much time do you spend researching your travel destination?

• A. Less than an hour
• B. 1-2 hours
• C. 2-4 hours
• D. 4+ hours

What are the most important factors when you decide where to travel?

• Sightseeing Opportunities

Surveys Similar to Travel preferences survey

• Hotel Amenities Survey
• Flight Comfort Survey
• Restaurant Review Survey
• Tourist Attraction Survey
• Vacation Budget Survey
• Airport Experience Survey

Here are some FAQs and additional information on Travel preferences survey

What type of travel do you prefer, that depends on individual preferences. some people prefer to travel domestically, while others like to explore new international destinations., where do you like to go for a vacation, again, this depends on individual preferences. some people like to stay in one spot for a holiday, while others prefer to explore various cities or regions., what activities do you like to do while traveling, this depends on the traveler’s interests. some people like to visit cultural sites and landmarks, while others prefer outdoor activities such as hiking, skiing, or swimming., want to use this template, loved by people at home and at work.

What's next? Try out templates like Travel preferences survey

1000+ templates, 50+ categories, want to create secure online forms and surveys, join blocksurvey..

• Boating Holidays
• Asia & Pacific
• Australia & New Zealand
• Central America
• Indonesia & Indian Ocean
• Middle East
• Scandinavia
• South America
• Business Travel
• Culinary Travel
• Wellness Travel
• Golf Travel
• Travel Style
• Travel Gear
• Travel Fashion
• Real Estate
• Destination Weddings
• Fishing Holidays
• Tricks & Hacks
• Travel News
• #WHERETONEXT
• Read All the Issues
• Working with DRIFT Travel
• Submit Your Photos to DRIFT Travel
• DRIFT Travel Magazine Media Kit

• TRAVEL TIPS

How to Conduct a Travel Survey: A Guide for Agencies and Tour Operators

People who work in travel industry come across many issues every day. Essentially, they have heard it all from “The receptionist was not nice” to “The bed was too small”. The feedback they receive is most often aimed at bad things, no matter how small or rare they are. With traveler surveys, agencies and operators can actually get comprehensive experiences from travelers that range way beyond a few unsatisfactory ones. Surveys offer an insight into traveler psychology and show you how best to meet the expectations of people. How and why you and your agency should start using surveys?

Why conduct a travel survey?

Travel surveys have many benefits. Firstly, they indicate certain trends in the travel and hospitality industry and show people’s needs and wants. Thanks to surveys, agencies and operators insight into changes they need to implement and knowledge they are missing. Brans can use the knowledge to plan their future growth.

Surveys also show your clients that you care about their experiences and opinions. With surveys, you can find out what makes a destination special, what the destination is missing, how your services can be improved and how you can reach more customers.

Before writing any questions, it’s important to figure out what information you want to learn from your survey. Do you want to learn more about your target audience? Do you want to learn about a certain destination and how it reflects on the travelers? Or maybe you want to learn how your clients are satisfied with your tour operators , offers, etc? Make sure to have your goal clear and you’ll compile your survey much easier.

Handle demographics

It’s crucial to know who your base audience is, but this part can be quite boring and awkward for your clients. Luckily, if you choose a professional tool for surveys , you can allow your users to run through this part and check boxes or fill gaps quickly and efficiently. Make sure to include all important information like age, location and certain characteristics. It’s crucial to be respectful, especially when asking about gender, race, sexuality or any other sensitive question.

Organize your questions

When creating questions for your survey, keep your clients in mind and make sure to include questions they are bound to understand. All the words should be present in everyday use and questions should be straightforward. Your survey should be organized logically with a nice flow of questions. After all, your clients are doing you a favor by filling out these surveys, so the least you could do is provide them with a quality and logical survey.

Find out about their travel habits

One of the main reasons why agencies choose to give out surveys is to gain the knowledge necessary for the creation of new packages, services and offers. Therefore, make sure to ask about your clients’ travel habits: Are they DIY travelers or do they prefer tours with guides? Do they travel alone or with someone? Do they prefer short or long trips? Do they plan their trips well in advance?

Ask about satisfaction

Satisfaction questions make clients feel appreciated and give you valuable feedback. So make sure to include questions that concern their satisfaction with first impressions, staff, hygiene, communication, service value, expectations, overall satisfaction, etc. If you want to improve your services, this is the most valuable information for you.

How did they hear about you?

Here’s another important question to ask: How did they learn about your agency ? For instance, let’s say you’ve been pouring money into TV commercials, yet people on the survey said they didn’t see your commercial. This is your cue to change marketing strategies.

Ask about challenges

Travelers face a lot of challenges while on the road and it’s your job to try and make their lives easier. Ask whether your users need more help with planning activities and discovering new places. Or maybe they struggle with finding authentic experiences or catching rides while traveling. Identify their challenges and try to find solutions.

And finally, make sure to end your survey with a question such as: “Do you have anything else to share or add?” If your customers have anything they want to get off their chest, this will be a nice way to do so. All in all, you will learn much from your survey, and if you know how to use that information, it can be amazing for your agency.

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20+ User Experience Survey Questions and Templates for Inspiration

User experience survey  is undoubtedly essential for companies to find out user’s feedback on a large scale. Especially when releasing a brand new product or the next iteration, user experience survey plays a big role and save a big budget for it’s lower costs of money, time or sites fee. What is the key to conducting a successful user experience survey? The questions that you ask. I've selected  20 most useful user experience survey questions (UEQ)  for your inspiration.

The whole article contains 4 main parts:

Part 1: How to ask user experience survey questions properly？ 

Part 2: 20+ most useful user experience survey questions. 

Part 3: 10 Best user experience survey templates. 

Part 4: UX survey tools and websites recommendation. 

Part 1: How to ask user experience survey questions properly？

It’s not easy to ask good questions, and it’s actually harder to ask right questions to get useful results. Here are some suggestions on asking user survey questions and how to create a survey :

1) The questions should all be focusing on UX issues. 

2) As gathering user feedback, you’d also better keep your online surveys short.

3) No necessary to ask all the questions. It depends on your research goals. For example, some UEQs aim at your product, some for your website, and even for both. Some questions are for your existing users while some for the newcomers.

4) Don’t forget to ask open-ended questions. It’s true you may ask multiple-choice questions for better response rate, but also try to ask “why” or “why not” to dig deeper. It’s a good way to get more information of your audience which can provide you critical insights and ideas.

5) Try to turn “visitors ” to “registered users”. It’s a good thing you get visitors to answer your survey. But how do you grab the chance to get them register as your potential user? You may lead the visitors to a landing page of your site, or offer a form or CTA to allow them to sign up directly in your survey.

Part 2 20+ Most Useful Questions for User Experience Surveys

1. how did you first learn about our product/website.

This question can evaluate your marketing channels and point out where people meet your brand, so you can finger out what to focus on in your advertising efforts. It’s true Google Analytics can show the visitors come to you from certain channels like AdWords or Facebook campaigns, organic search, etc. But it can not tell the direct traffic.

Suggestion:

Target new visitors especially. They can remember how to found out about you more clearly.

2. How likely is it that you could recommend our product/website to a friend or colleague?

This question shows user feedback directly, and it’s also a popular way of measuring customer satisfaction. If a user won’t recommend you to their friend, they may feel disappointed at some aspects. That’s where you should improve.

Suggestions:

• Target your existing users or visitors who visit your website multiple times (based on cookies or history of browsed pages).
• If you got the negative answer, try to ask “why not?” you can use free text or list several options like ABCDE.

3. What comes to your mind when thinking about our product/website?

This is a good way to capture user’s perceptions of a website or product. But you need to make sure that visitors or users can show their views clearly. Then you may find out what your customers think of you.

Allow users to enter their own words (as low as 1 word and as high as you think people need) or a user canchoose 1 or more options from a list. It’s hard to analyse random data like this but maybe create a word cloudcan be helpful.

4. If review our product/website with a score out of 10, what score would you give us?

It’s the same as online shoppers do customer reviews and ratings. You can ask users to review your website or product.

• Ask for an overall rating or ask them to rate specific areas.
• Use a 10 point score rather than 5 points because it gives participants more flexibility. You might consider a follow-up question: “why have you given this score?”

5. Which of our competitors did you consider before choosing us?

It’s a good question to get to know your competitors. What you can learn from your competitors is beyond your imagination. Sometimes you might be surprised who is considered as your competitor. This may bring you different inspirations

• Use this question in a post-purchase survey.
• You’d better know who you compete with in advance.

6. Why choose us over competitors?

It’s a good question to know your advantages over competitors. There are dozens of possible reasons why user chose you, it might be the price, the brand, the functionality, etc. This question helps you know what makes you really stand out. You’ll know how to acquire even more customers with those features.

• Ask this question to existing customers.

7. How does our product/website compare to X product?

It helps you to investigate the strengths and weaknesses of your website or product. pay attention to thecompetitor you chose.

• The competitor you chose should better be known to the customers.
• Consider follow up questions: “Which do you prefer?” This makes you know more about to handle competitions.

8. What do you like least/most about our product/website?

This to know what makes your user sad and what makes them happy. It’s not right to add more and more new features and neglect to improve the existing features. This question helps you know how to solve the pain point and improve the existing features.

Suggestions :

• You’d better offer free text rather than just providing a list. Make sure they can express their pain points clearly.
• The question is especially for planning any changes to your website or product.

9. How easy is our product/website to use?

This question is to investigate the usability of your product or service. Offer some options here ranging from Very Easy to Impossible, like “Very easy to use”, “Easy to use”, “Neither easy nor difficult to use”, “Difficult to use” and“Very difficult to use”.

• Don’t the options balanced, don’t provide answers with 4 positive choices and 1 negative one.
• Also consider asking “Why? if a user selects the negative answers. It helps you investigate the reasons behind and improve your service.

10. Which feature of our product/website are most important to you?

You know the important features of the website/product very well, but for the customers, they may choose you for a tiny feature you’ll never think about. This question helps you concentrate on the features that matter most to your users. You’ll probably capitalize on the features if they are not easy to find.

Target existing users.

11. Which feature of our product/website are least important to you?

You cannot deny that there are features nobody wants or finds out useful. This question helps to point out those unnecessary parts and make you concentrate on fixing those that everybody really needs.

12. What is the most important feature you think we should add?

We hear the words that you should add on certain features a lot from our users. This question informs you the weakness and shortage. Moreover, it can help you build a good product roadmap.

• Target returning registered visitors.
• Provide free text options.

13. Why started using our product/website?

This is the same to what was your goal when using our product. Visitors have different reasons for visiting your website. Some want to check what you can do, some want to buy, and some want to read an article on your blog, and some even form your competitor’s side. It’s better to know what draws their attention.

• Target all visitors
• Ask the follow-up questions “Did you meet the goal of your visit?”.

14. What stopped you from buying?

It’s a question to optimize your purchase path and increase sales. There are dozens of possible reasons that may stop users from buying. Is it the price? The features? You have no clear ideas actually. Well, this is why you may consider asking this question.

• Consider this as a post-purchase survey question.
• Target the registered visitors especially.

15. What is your preferred payment/delivery method?

You may think it’s ridiculous that some people quit buying from you just for the payment they don’t use, but it is true. Make sure you offer all methods popular with your visitors.

• Target all visitors who browsed you buying page.
• Use sampling.

16. Is our pricing clear to you?

Usually, we offer different subscriptions packed with different features. But is the distinctions between plans clear to visitors?

• Target visitors who spend more than average on the pricing page.
• Ask a follow-up question: “How can we improve it?” when someone answered no.

17. What was your first impression when you entered the website?

The first impression matters a lot. People still charge a book by its cover. Your website can influence users mood magically. For example, if a website of a bank looks lousy and fashion, what will you think?

Ask this question on the main page, target only new visitors.

18. Is there anything missing on this page?

Pages of your website should provide visitors with all information they need. But unfortunately, it’s so hard to make all visitors satisfied. Sometimes the information may get you overwhelmed. This question helps you figure out what are the necessary ones that shouldn’t miss.

suggestions:

• Set the question to appear after 75% of scroll or more.
• Target new visitors especially.

19. What are your favourite blogs?

Guest blogging is now a common and effective way of expanding your reach. How to choose from the crowd? Go ask your users.

Target readers of your blog and active users.

20. If you were unhappy with us what can we do to get you to come back?

This questions may recall uses’ affection and also save a chance to find any customer issues.

Other questions you might consider:

1. What was the one time you found our product/website to be highly satisficing?

2. Have you paid for any of these other products or tools?

3. What do you like or dislike about these other products or tools?

4. How upset would you be if [your product or website] was no longer around?

5. What other products do you use to accomplish similar tasks and why?

6. If you could change one thing about website/product what would it be and why?

7. How often do you use our product/website?

8. Was there anything surprising or unexpected about this product?

9. What are the most frequent tasks you do when using our product?

Part 3: 10 Best User Experience Survey Templates

1. Customer Satisfaction Survey Template

Customer satisfaction surveys can help you find out what people think of your company, get feedback on customer service, and more. You can also customize the templates and add questions if there’s a part of the customer experience you want to explore more fully.

2. Software and App Customer Feedback with NPS®

This template is tested, certified, and built by survey research experts to ask the questions that are most associated with raising the NPS of software companies and products. Send it to your users to uncover what’s driving their rating of your product or service. The feedback you get can be invaluable to improving your product or business.

3. The Net Promoter® Score Survey Template

Net Promoter Score sample survey template is designed to make it easy to understand how satisfied your customers are. Net promoter scores are produced by asking respondents to rate the likelihood they would refer your business to someone else, using a scale from 0 to 10. You can also customize our NPS template to help it fit your product offering, or to ask additional questions to understand your customers even better.

4. Customer Service Survey Template

Use the results from this survey template to provide support and training to your customer service team. The questions can help to measure customer satisfaction and improve how your team works with your customers. Customize the survey if there is more you’d like to ask.

5. Customer Comments Survey Template

You can just send out this quick survey to get a sense of how customers view your company. The survey asks customers to explain their responses, so you can have a better understanding of their answers. Customize the template if you want to ask additional questions.

6. Product Feedback Survey Template

This template helps you gather user’s feedback and provides solutions to solve it.

7. Product Survey Form

Get a quick feedback on your products from your customers using this Product Survey Form.

8. Patient Satisfaction Survey

Get patient feedback with this online satisfaction survey and improve your service.

9. Customer Satisfaction Survey

Great tool to capture customers concerns on products and services used

10. Feedback Form

See your business or product through the eyes of your customers to help you stay ahead of the curve.

11. Client Satisfaction Form

A survey form for my freelance clients.

12. Buyers Questionnaire Crg

Form used to contact buyers. Useful for real estate management. Realtor friendly.

13. User Experience Survey

Gather direct feedback to gain insight inon your website's user experience.

Part 4: UX Tools and Websites Recommendation

1. Mockplus  - A prototyping and wireframe tools

How do you ensure a product/website obtains great user experience at the very beginning? How do fully display those good ideas and inspirations? I suggest you start with prototyping.

Mockplus is known for quick prototyping design . With more than 200 highly-packaged components and over 3000 vector icons available, you can quickly finish the layout.

Moreover, Mockplus adds interactive settings with a quick and easy drag-and-drop. You can generate clickable, dynamic product prototypes in just minutes.

It supports 8 ways to preview and you can test on native device instantly. You can review the prototype with commenting and marking up the design easily.

On the other hand, before sending out a survey to your users, you’d better do a prototype with Mockplus to test inside.

More prototyping tools: The Best Mockup & Wireframing Design Tools & Apps for UI/UX Designers in 2017

2.  Usersnap  -  Customer Feedback Software & User Experience Tool If you're looking to easily collect customer feedback from website visitors or users of your product, then you'll be happy to learn about Usersnap. This is an advanced tool for startups, product managers, UX designers & companies to easily gather customer feedback via your website through a small popup window. Visitors can leave feedback on any part of your website, we absolutely recommend this customer feedback tool to replace surveys altogether.

3. UserTesting  - User surveys and user testing tools

Do you want to know when someone visited your site? Where did the visitor click? Have they found what they need? These questions can be answered by using user surveys and user testing tools.

You might consider UserTesting, a tool that can provide a variety of ways to test the user experience of your site. You can freely choose any one of user to investigate.

Other tools/websites:

• Optimizely - A / B test
• UEQ-Online - User experience question online.
• PollDaddy - Create stunning surveys, polls, and quizzes in minutes.
• SurveyGizmo - Advanced online survey software tool that comes with amazing customer service.
• SurveyMonkey - Free online survey tool to capture the voices and opinions of your user.
• Lookback - A good tool to record users.
• Wufoo - Online survey builder.

You may also interested in:

20 Best Examples of Portfolio Design Websites That Bring You Inspiration

18 Free Excellent User Persona Templates You Can't Miss Out

In- house content editor, specialize in SEO content writing. She is a fruit lover and visionary person.

Uploads design files from Sketch, Figma, Axure, Photoshop, and Adobe XD into our design handoff tool.

A free online prototyping tool that can create wireframes or highly interactive prototypes in just minutes.

A vector-based UI design tool enables you design in the way you want to.

Your single source of truth to build, maintain and evolve design assets in one place.

Design Faster. Collaborate Better.

Designing the best user experience. Mockplus does it all!

Interactive prototyping

Unified collaboration

Scalable design systems

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Survey questions 101: 70+ survey question examples, types of surveys, and FAQs

How well do you understand your prospects and customers—who they are, what keeps them awake at night, and what brought them to your business in search of a solution? Asking the right survey questions at the right point in their customer journey is the most effective way to put yourself in your customers’ shoes.

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This comprehensive intro to survey questions contains over 70 examples of effective questions, an overview of different types of survey questions, and advice on how to word them for maximum effect. Plus, we’ll toss in our pre-built survey templates, expert survey insights, and tips to make the most of AI for Surveys in Hotjar. ✨

Surveying your users is the simplest way to understand their pain points, needs, and motivations. But first, you need to know how to set up surveys that give you the answers you—and your business—truly need. Impactful surveys start here:

❓ The main types of survey questions : most survey questions are classified as open-ended, closed-ended, nominal, Likert scale, rating scale, and yes/no. The best surveys often use a combination of questions.

💡 70+ good survey question examples : our top 70+ survey questions, categorized across ecommerce, SaaS, and publishing, will help you find answers to your business’s most burning questions

✅ What makes a survey question ‘good’ : a good survey question is anything that helps you get clear insights and business-critical information about your customers 

❌ The dos and don’ts of writing good survey questions : remember to be concise and polite, use the foot-in-door principle, alternate questions, and test your surveys. But don’t ask leading or loaded questions, overwhelm respondents with too many questions, or neglect other tools that can get you the answers you need.

👍 How to run your surveys the right way : use a versatile survey tool like Hotjar Surveys that allows you to create on-site surveys at specific points in the customer journey or send surveys via a link

🛠️ 10 use cases for good survey questions : use your survey insights to create user personas, understand pain points, measure product-market fit, get valuable testimonials, measure customer satisfaction, and more

Use Hotjar to build your survey and get the customer insight you need to grow your business.

6 main types of survey questions

Let’s dive into our list of survey question examples, starting with a breakdown of the six main categories your questions will fall into:

Open-ended questions

Closed-ended questions

Nominal questions

Likert scale questions

Rating scale questions

'Yes' or 'no' questions

1. Open-ended survey questions

Open-ended questions  give your respondents the freedom to  answer in their own words , instead of limiting their response to a set of pre-selected choices (such as multiple-choice answers, yes/no answers, 0–10 ratings, etc.). 

Examples of open-ended questions:

What other products would you like to see us offer?

If you could change just one thing about our product, what would it be?

When to use open-ended questions in a survey

The majority of example questions included in this post are open-ended, and there are some good reasons for that:

Open-ended questions help you learn about customer needs you didn’t know existed , and they shine a light on areas for improvement that you may not have considered before. If you limit your respondents’ answers, you risk cutting yourself off from key insights.

Open-ended questions are very useful when you first begin surveying your customers and collecting their feedback. If you don't yet have a good amount of insight, answers to open-ended questions will go a long way toward educating you about who your customers are and what they're looking for.

There are, however, a few downsides to open-ended questions:

First, people tend to be less likely to respond to open-ended questions in general because they take comparatively more effort to answer than, say, a yes/no one

Second, but connected: if you ask consecutive open-ended questions during your survey, people will get tired of answering them, and their answers might become less helpful the more you ask

Finally, the data you receive from open-ended questions will take longer to analyze compared to easy 1-5 or yes/no answers—but don’t let that stop you. There are plenty of shortcuts that make it easier than it looks (we explain it all in our post about how to analyze open-ended questions , which includes a free analysis template.)

💡 Pro tip: if you’re using Hotjar Surveys, let our AI for Surveys feature analyze your open-ended survey responses for you. Hotjar AI reviews all your survey responses and provides an automated summary report of key findings, including supporting quotes and actionable recommendations for next steps.

2. Closed-ended survey questions

Closed-end questions limit a user’s response options to a set of pre-selected choices. This broad category of questions includes

‘Yes’ or ‘no’ questions

When to use closed-ended questions

Closed-ended questions work brilliantly in two scenarios:

To open a survey, because they require little time and effort and are therefore easy for people to answer. This is called the foot-in-the-door principle: once someone commits to answering the first question, they may be more likely to answer the open-ended questions that follow.

When you need to create graphs and trends based on people’s answers. Responses to closed-ended questions are easy to measure and use as benchmarks. Rating scale questions, in particular (e.g. where people rate customer service or on a scale of 1-10), allow you to gather customer sentiment and compare your progress over time.

3. Nominal questions

A nominal question is a type of survey question that presents people with multiple answer choices; the answers are  non-numerical in nature and don't overlap  (unless you include an ‘all of the above’ option).

Example of nominal question:

What are you using [product name] for?

Personal use

Both business and personal use

When to use nominal questions

Nominal questions work well when there is a limited number of categories for a given question (see the example above). They’re easy to create graphs and trends from, but the downside is that you may not be offering enough categories for people to reply.

For example, if you ask people what type of browser they’re using and only give them three options to choose from, you may inadvertently alienate everybody who uses a fourth type and now can’t tell you about it.

That said, you can add an open-ended component to a nominal question with an expandable ’other’ category, where respondents can write in an answer that isn’t on the list. This way, you essentially ask an open-ended question that doesn’t limit them to the options you’ve picked.

4. Likert scale questions

The Likert scale is typically a 5- or 7-point scale that evaluates a respondent’s level of agreement with a statement or the intensity of their reaction toward something.

The scale develops symmetrically: the median number (e.g. a 3 on a 5-point scale) indicates a point of neutrality, the lowest number (always 1) indicates an extreme view, and the highest number (e.g. a 5 on a 5-point scale) indicates the opposite extreme view.

Example of a Likert scale question:

When to use Likert scale questions

Likert-type questions are also known as ordinal questions because the answers are presented in a specific order. Like other multiple-choice questions, Likert scale questions come in handy when you already have some sense of what your customers are thinking. For example, if your open-ended questions uncover a complaint about a recent change to your ordering process, you could use a Likert scale question to determine how the average user felt about the change.

A series of Likert scale questions can also be turned into a matrix question. Since they have identical response options, they are easily combined into a single matrix and break down the pattern of single questions for users.

5. Rating scale questions

Rating scale questions are questions where the answers map onto a numeric scale (such as rating customer support on a scale of 1-5, or likelihood to recommend a product from 0-10).

Examples of rating questions:

How likely are you to recommend us to a friend or colleague on a scale of 0-10?

How would you rate our customer service on a scale of 1-5?

When to use rating questions

Whenever you want to assign a numerical value to your survey or visualize and compare trends , a rating question is the way to go.

A typical rating question is used to determine Net Promoter Score® (NPS®) : the question asks customers to rate their likelihood of recommending products or services to their friends or colleagues, and allows you to look at the results historically and see if you're improving or getting worse. Rating questions are also used for customer satisfaction (CSAT) surveys and product reviews.

When you use a rating question in a survey, be sure to explain what the scale means (e.g. 1 for ‘Poor’, 5 for ‘Amazing’). And consider adding a follow-up open-ended question to understand why the user left that score.

Example of a rating question (NPS):

6. ‘Yes’ or ‘no’ questions

These dichotomous questions are super straightforward, requiring a simple ‘yes’ or ‘no’ reply.

Examples of yes/no questions:

Was this article useful? (Yes/No)

Did you find what you were looking for today? (Yes/No)

When to use ‘yes’ or ‘no’ questions

‘Yes’ and ‘no’ questions are a good way to quickly segment your respondents . For example, say you’re trying to understand what obstacles or objections prevent people from trying your product. You can place a survey on your pricing page asking people if something is stopping them, and follow up with the segment who replied ‘yes’ by asking them to elaborate further.

These questions are also effective for getting your foot in the door: a ‘yes’ or ‘no’ question requires very little effort to answer. Once a user commits to answering the first question, they tend to become more willing to answer the questions that follow, or even leave you their contact information.

70+ more survey question examples

Below is a list of good survey questions, categorized across ecommerce, software as a service (SaaS), and publishing. You don't have to use them word-for-word, but hopefully, this list will spark some extra-good ideas for the surveys you’ll run immediately after reading this article. (Plus, you can create all of them with Hotjar Surveys—stick with us a little longer to find out how. 😉)

📊 9 basic demographic survey questions

Ask these questions when you want context about your respondents and target audience, so you can segment them later. Consider including demographic information questions in your survey when conducting user or market research as well. 

But don’t ask demographic questions just for the sake of it—if you're not going to use some of the data points from these sometimes sensitive questions (e.g. if gender is irrelevant to the result of your survey), move on to the ones that are truly useful for you, business-wise. 

Take a look at the selection of examples below, and keep in mind that you can convert most of them to multiple choice questions:

What is your name?

What is your age?

What is your gender?

What company do you work for?

What vertical/industry best describes your company?

What best describes your role?

In which department do you work?

What is the total number of employees in your company (including all locations where your employer operates)?

What is your company's annual revenue?

🚀 Get started: gather more info about your users with our product-market fit survey template .

👥 20+ effective customer questions

These questions are particularly recommended for ecommerce companies:

Before purchase

What information is missing or would make your decision to buy easier?

What is your biggest fear or concern about purchasing this item?

Were you able to complete the purpose of your visit today?

If you did not make a purchase today, what stopped you?

After purchase

Was there anything about this checkout process we could improve?

What was your biggest fear or concern about purchasing from us?

What persuaded you to complete the purchase of the item(s) in your cart today?

If you could no longer use [product name], what’s the one thing you would miss the most?

What’s the one thing that nearly stopped you from buying from us?

👉 Check out our 7-step guide to setting up an ecommerce post-purchase survey .

Other useful customer questions

Do you have any questions before you complete your purchase?

What other information would you like to see on this page?

What were the three main things that persuaded you to create an account today?

What nearly stopped you from creating an account today?

Which other options did you consider before choosing [product name]?

What would persuade you to use us more often?

What was your biggest challenge, frustration, or problem in finding the right [product type] online?

Please list the top three things that persuaded you to use us rather than a competitor.

Were you able to find the information you were looking for?

How satisfied are you with our support?

How would you rate our service/support on a scale of 0-10? (0 = terrible, 10 = stellar)

How likely are you to recommend us to a friend or colleague? ( NPS question )

Is there anything preventing you from purchasing at this point?

🚀 Get started: learn how satisfied customers are with our expert-built customer satisfaction and NPS survey templates .

Set up a survey in seconds

Use Hotjar's free survey templates to build virtually any type of survey, and start gathering valuable insights in moments.

🛍 30+ product survey questions

These questions are particularly recommended for SaaS companies:

Questions for new or trial users

What nearly stopped you from signing up today?

How likely are you to recommend us to a friend or colleague on a scale of 0-10? (NPS question)

Is our pricing clear? If not, what would you change?

Questions for paying customers

What convinced you to pay for this service?

What’s the one thing we are missing in [product type]?

What's one feature we can add that would make our product indispensable for you?

If you could no longer use [name of product], what’s the one thing you would miss the most?

🚀 Get started: find out what your buyers really think with our pricing plan feedback survey template .

Questions for former/churned customers

What is the main reason you're canceling your account? Please be blunt and direct.

If you could have changed one thing in [product name], what would it have been?

If you had a magic wand and could change anything in [product name], what would it be?

🚀 Get started: find out why customers churn with our free-to-use churn analysis survey template .

Other useful product questions

What were the three main things that persuaded you to sign up today?

Do you have any questions before starting a free trial?

What persuaded you to start a trial?

Was this help section useful?

Was this article useful?

How would you rate our service/support on a scale of 1-10? (0 = terrible, 10 = stellar)

Is there anything preventing you from upgrading at this point?

Is there anything on this page that doesn't work the way you expected it to?

What could we change to make you want to continue using us?

If you did not upgrade today, what stopped you?

What's the next thing you think we should build?

How would you feel if we discontinued this feature?

What's the next feature or functionality we should build?

🚀 Get started: gather feedback on your product with our free-to-use product feedback survey template .

🖋 20+ effective questions for publishers and bloggers

Questions to help improve content.

If you could change just one thing in [publication name], what would it be?

What other content would you like to see us offer?

How would you rate this article on a scale of 1–10?

If you could change anything on this page, what would you have us do?

If you did not subscribe to [publication name] today, what was it that stopped you?

🚀 Get started: find ways to improve your website copy and messaging with our content feedback survey template .

New subscriptions

What convinced you to subscribe to [publication] today?

What almost stopped you from subscribing?

What were the three main things that persuaded you to join our list today?

Cancellations

What is the main reason you're unsubscribing? Please be specific.

Other useful content-related questions

What’s the one thing we are missing in [publication name]?

What would persuade you to visit us more often?

How likely are you to recommend us to someone with similar interests? (NPS question)

What’s missing on this page?

What topics would you like to see us write about next?

How useful was this article?

What could we do to make this page more useful?

Is there anything on this site that doesn't work the way you expected it to?

What's one thing we can add that would make [publication name] indispensable for you?

If you could no longer read [publication name], what’s the one thing you would miss the most?

💡 Pro tip: do you have a general survey goal in mind, but are struggling to pin down the right questions to ask? Give Hotjar’s AI for Surveys a go and watch as it generates a survey for you in seconds with questions tailored to the exact purpose of the survey you want to run.

What makes a good survey question?

We’ve run through more than 70 of our favorite survey questions—but what is it that makes a good survey question, well, good ? An effective question is anything that helps you get clear insights and business-critical information about your customers , including

Who your target market is

How you should price your products

What’s stopping people from buying from you

Why visitors leave your website

With this information, you can tailor your website, products, landing pages, and messaging to improve the user experience and, ultimately, maximize conversions .

How to write good survey questions: the DOs and DON’Ts

To help you understand the basics and avoid some rookie mistakes, we asked a few experts to give us their thoughts on what makes a good and effective survey question.

Survey question DOs

✅ do focus your questions on the customer.

It may be tempting to focus on your company or products, but it’s usually more effective to put the focus back on the customer. Get to know their needs, drivers, pain points, and barriers to purchase by asking about their experience. That’s what you’re after: you want to know what it’s like inside their heads and how they feel when they use your website and products.

Rather than asking, “Why did you buy our product?” ask, “What was happening in your life that led you to search for this solution?” Instead of asking, “What's the one feature you love about [product],” ask, “If our company were to close tomorrow, what would be the one thing you’d miss the most?” These types of surveys have helped me double and triple my clients.

✅ DO be polite and concise (without skimping on micro-copy)

Put time into your micro-copy—those tiny bits of written content that go into surveys. Explain why you’re asking the questions, and when people reach the end of the survey, remember to thank them for their time. After all, they’re giving you free labor!

✅ DO consider the foot-in-the-door principle

One way to increase your response rate is to ask an easy question upfront, such as a ‘yes’ or ‘no’ question, because once people commit to taking a survey—even just the first question—they’re more likely to finish it.

✅ DO consider asking your questions from the first-person perspective

Disclaimer: we don’t do this here at Hotjar. You’ll notice all our sample questions are listed in second-person (i.e. ‘you’ format), but it’s worth testing to determine which approach gives you better answers. Some experts prefer the first-person approach (i.e. ‘I’ format) because they believe it encourages users to talk about themselves—but only you can decide which approach works best for your business.

I strongly recommend that the questions be worded in the first person. This helps create a more visceral reaction from people and encourages them to tell stories from their actual experiences, rather than making up hypothetical scenarios. For example, here’s a similar question, asked two ways: “What do you think is the hardest thing about creating a UX portfolio?” versus “My biggest problem with creating my UX portfolio is…” 

The second version helps get people thinking about their experiences. The best survey responses come from respondents who provide personal accounts of past events that give us specific and real insight into their lives.

✅ DO alternate your questions often

Shake up the questions you ask on a regular basis. Asking a wide variety of questions will help you and your team get a complete view of what your customers are thinking.

✅ DO test your surveys before sending them out

A few years ago, Hotjar created a survey we sent to 2,000 CX professionals via email. Before officially sending it out, we wanted to make sure the questions really worked. 

We decided to test them out on internal staff and external people by sending out three rounds of test surveys to 100 respondents each time. Their feedback helped us perfect the questions and clear up any confusing language.

Survey question DON’Ts

❌ don’t ask closed-ended questions if you’ve never done research before.

If you’ve just begun asking questions, make them open-ended questions since you have no idea what your customers think about you at this stage. When you limit their answers, you just reinforce your own assumptions.

There are two exceptions to this rule:

Using a closed-ended question to get your foot in the door at the beginning of a survey

Using rating scale questions to gather customer sentiment (like an NPS survey)

❌ DON’T ask a lot of questions if you’re just getting started

Having to answer too many questions can overwhelm your users. Stick with the most important points and discard the rest.

Try starting off with a single question to see how your audience responds, then move on to two questions once you feel like you know what you’re doing.

How many questions should you ask? There’s really no perfect answer, but we recommend asking as few as you need to ask to get the information you want. In the beginning, focus on the big things:

Who are your users?

What do potential customers want?

How are they using your product?

What would win their loyalty?

❌ DON’T just ask a question when you can combine it with other tools

Don’t just use surveys to answer questions that other tools (such as analytics) can also answer. If you want to learn about whether people find a new website feature helpful, you can also observe how they’re using it through traditional analytics, session recordings , and other user testing tools for a more complete picture.

Don’t use surveys to ask people questions that other tools are better equipped to answer. I’m thinking of questions like “What do you think of the search feature?” with pre-set answer options like ‘Very easy to use,’ ‘Easy to use,’ etc. That’s not a good question to ask. 

Why should you care about what people ‘think’ about the search feature? You should find out whether it helps people find what they need and whether it helps drive conversions for you. Analytics, user session recordings, and user testing can tell you whether it does that or not.

❌ DON’T ask leading questions

A leading question is one that prompts a specific answer. Avoid asking leading questions because they’ll give you bad data. For example, asking, “What makes our product better than our competitors’ products?” might boost your self-esteem, but it won’t get you good information. Why? You’re effectively planting the idea that your own product is the best on the market.

❌ DON’T ask loaded questions

A loaded question is similar to a leading question, but it does more than just push a bias—it phrases the question such that it’s impossible to answer without confirming an underlying assumption.

A common (and subtle) form of loaded survey question would be, “What do you find useful about this article?” If we haven’t first asked you whether you found the article useful at all, then we’re asking a loaded question.

❌ DON’T ask about more than one topic at once

For example, “Do you believe our product can help you increase sales and improve cross-collaboration?”

This complex question, also known as a ‘double-barreled question’, requires a very complex answer as it begs the respondent to address two separate questions at once:

Do you believe our product can help you increase sales?

Do you believe our product can help you improve cross-collaboration?

Respondents may very well answer 'yes', but actually mean it for the first part of the question, and not the other. The result? Your survey data is inaccurate, and you’ve missed out on actionable insights.

Instead, ask two specific questions to gather customer feedback on each concept.

How to run your surveys

The format you pick for your survey depends on what you want to achieve and also on how much budget or resources you have. You can

Use an on-site survey tool , like Hotjar Surveys , to set up a website survey that pops up whenever people visit a specific page: this is useful when you want to investigate website- and product-specific topics quickly. This format is relatively inexpensive—with Hotjar’s free forever plan, you can even run up to 3 surveys with unlimited questions for free.

Use Hotjar Surveys to embed a survey as an element directly on a page: this is useful when you want to grab your audience’s attention and connect with customers at relevant moments, without interrupting their browsing. (Scroll to the bottom of this page to see an embedded survey in action!) This format is included on Hotjar’s Business and Scale plans—try it out for 15 days with a free Ask Business trial .

Use a survey builder and create a survey people can access in their own time: this is useful when you want to reach out to your mailing list or a wider audience with an email survey (you just need to share the URL the survey lives at). Sending in-depth questionnaires this way allows for more space for people to elaborate on their answers. This format is also relatively inexpensive, depending on the tool you use.

Place survey kiosks in a physical location where people can give their feedback by pressing a button: this is useful for quick feedback on specific aspects of a customer's experience (there’s usually plenty of these in airports and waiting rooms). This format is relatively expensive to maintain due to the material upkeep.

Run in-person surveys with your existing or prospective customers: in-person questionnaires help you dig deep into your interviewees’ answers. This format is relatively cheap if you do it online with a user interview tool or over the phone, but it’s more expensive and time-consuming if done in a physical location.

💡 Pro tip: looking for an easy, cost-efficient way to connect with your users? Run effortless, automated user interviews with Engage , Hotjar’s user interview tool. Get instant access to a pool of 200,000+ participants (or invite your own), and take notes while Engage records and transcribes your interview.

10 survey use cases: what you can do with good survey questions

Effective survey questions can help improve your business in many different ways. We’ve written in detail about most of these ideas in other blog posts, so we’ve rounded them up for you below.

1. Create user personas

A user persona is a character based on the people who currently use your website or product. A persona combines psychographics and demographics and reflects who they are, what they need, and what may stop them from getting it.

Examples of questions to ask:

Describe yourself in one sentence, e.g. “I am a 30-year-old marketer based in Dublin who enjoys writing articles about user personas.”

What is your main goal for using this website/product?

What, if anything, is preventing you from doing it?

👉 Our post about creating simple and effective user personas in four steps highlights some great survey questions to ask when creating a user persona.

🚀 Get started: use our user persona survey template or AI for Surveys to inform your user persona.

2. Understand why your product is not selling

Few things are more frightening than stagnant sales. When the pressure is mounting, you’ve got to get to the bottom of it, and good survey questions can help you do just that.

What made you buy the product? What challenges are you trying to solve?

What did you like most about the product? What did you dislike the most?

What nearly stopped you from buying?

👉 Here’s a detailed piece about the best survey questions to ask your customers when your product isn’t selling , and why they work so well.

🚀 Get started: our product feedback survey template helps you find out whether your product satisfies your users. Or build your surveys in the blink of an eye with Hotjar AI.

3. Understand why people leave your website

If you want to figure out why people are leaving your website , you’ll have to ask questions.

A good format for that is an exit-intent pop-up survey, which appears when a user clicks to leave the page, giving them the chance to leave website feedback before they go.

Another way is to focus on the people who did convert, but just barely—something Hotjar founder David Darmanin considers essential for taking conversions to the next level. By focusing on customers who bought your product (but almost didn’t), you can learn how to win over another set of users who are similar to them: those who almost bought your products, but backed out in the end.

Example of questions to ask:

Not for you? Tell us why. ( Exit-intent pop-up —ask this when a user leaves without buying.)

What almost stopped you from buying? (Ask this post-conversion .)

👉 Find out how HubSpot Academy increased its conversion rate by adding an exit-intent survey that asked one simple question when users left their website: “Not for you? Tell us why.”

🚀 Get started: place an exit-intent survey on your site. Let Hotjar AI draft the survey questions by telling it what you want to learn.

I spent the better half of my career focusing on the 95% who don’t convert, but it’s better to focus on the 5% who do. Get to know them really well, deliver value to them, and really wow them. That’s how you’re going to take that 5% to 10%.

4. Understand your customers’ fears and concerns

Buying a new product can be scary: nobody wants to make a bad purchase. Your job is to address your prospective customers’ concerns, counter their objections, and calm their fears, which should lead to more conversions.

👉 Take a look at our no-nonsense guide to increasing conversions for a comprehensive write-up about discovering the drivers, barriers, and hooks that lead people to converting on your website.

🚀 Get started: understand why your users are tempted to leave and discover potential barriers with a customer retention survey .

5. Drive your pricing strategy

Are your products overpriced and scaring away potential buyers? Or are you underpricing and leaving money on the table?

Asking the right questions will help you develop a pricing structure that maximizes profit, but you have to be delicate about how you ask. Don’t ask directly about price, or you’ll seem unsure of the value you offer. Instead, ask questions that uncover how your products serve your customers and what would inspire them to buy more.

How do you use our product/service?

What would persuade you to use our product more often?

What’s the one thing our product is missing?

👉 We wrote a series of blog posts about managing the early stage of a SaaS startup, which included a post about developing the right pricing strategy —something businesses in all sectors could benefit from.

🚀 Get started: find the sweet spot in how to price your product or service with a Van Westendorp price sensitivity survey or get feedback on your pricing plan .

6. Measure and understand product-market fit

Product-market fit (PMF) is about understanding demand and creating a product that your customers want, need, and will actually pay money for. A combination of online survey questions and one-on-one interviews can help you figure this out.

What's one thing we can add that would make [product name] indispensable for you?

If you could change just one thing in [product name], what would it be?

👉 In our series of blog posts about managing the early stage of a SaaS startup, we covered a section on product-market fit , which has relevant information for all industries.

🚀 Get started: discover if you’re delivering the best products to your market with our product-market fit survey .

7. Choose effective testimonials

Human beings are social creatures—we’re influenced by people who are similar to us. Testimonials that explain how your product solved a problem for someone are the ultimate form of social proof. The following survey questions can help you get some great testimonials.

What changed for you after you got our product?

How does our product help you get your job done?

How would you feel if you couldn’t use our product anymore?

👉 In our post about positioning and branding your products , we cover the type of questions that help you get effective testimonials.

🚀 Get started: add a question asking respondents whether you can use their answers as testimonials in your surveys, or conduct user interviews to gather quotes from your users.

8. Measure customer satisfaction

It’s important to continually track your overall customer satisfaction so you can address any issues before they start to impact your brand’s reputation. You can do this with rating scale questions.

For example, at Hotjar, we ask for feedback after each customer support interaction (which is one important measure of customer satisfaction). We begin with a simple, foot-in-the-door question to encourage a response, and use the information to improve our customer support, which is strongly tied to overall customer satisfaction.

How would you rate the support you received? (1-5 scale)

If 1-3: How could we improve?

If 4-5: What did you love about the experience?

👉 Our beginner’s guide to website feedback goes into great detail about how to measure customer service, NPS , and other important success metrics.

🚀 Get started: gauge short-term satisfaction level with a CSAT survey .

9. Measure word-of-mouth recommendations

Net Promoter Score is a measure of how likely your customers are to recommend your products or services to their friends or colleagues. NPS is a higher bar than customer satisfaction because customers have to be really impressed with your product to recommend you.

Example of NPS questions (to be asked in the same survey):

How likely are you to recommend this company to a friend or colleague? (0-10 scale)

What’s the main reason for your score?

What should we do to WOW you?

👉 We created an NPS guide with ecommerce companies in mind, but it has plenty of information that will help companies in other industries as well.

🚀 Get started: measure whether your users would refer you to a friend or colleague with an NPS survey . Then, use our free NPS calculator to crunch the numbers.

10. Redefine your messaging

How effective is your messaging? Does it speak to your clients' needs, drives, and fears? Does it speak to your strongest selling points?

Asking the right survey questions can help you figure out what marketing messages work best, so you can double down on them.

What attracted you to [brand or product name]?

Did you have any concerns before buying [product name]?

Since you purchased [product name], what has been the biggest benefit to you?

If you could describe [brand or product name] in one sentence, what would you say?

What is your favorite thing about [brand or product name]?

How likely are you to recommend this product to a friend or colleague? (NPS question)

👉 We talk about positioning and branding your products in a post that’s part of a series written for SaaS startups, but even if you’re not in SaaS (or you’re not a startup), you’ll still find it helpful.

Have a question for your customers? Ask!

Feedback is at the heart of deeper empathy for your customers and a more holistic understanding of their behaviors and motivations. And luckily, people are more than ready to share their thoughts about your business— they're just waiting for you to ask them. Deeper customer insights start right here, with a simple tool like Hotjar Surveys.

Build surveys faster with AI🔥

Use AI in Hotjar Surveys to build your survey, place it on your website or send it via email, and get the customer insight you need to grow your business.

FAQs about survey questions

How many people should i survey/what should my sample size be.

A good rule of thumb is to aim for at least 100 replies that you can work with.

You can use our  sample size calculator  to get a more precise answer, but understand that collecting feedback is research, not experimentation. Unlike experimentation (such as A/B testing ), all is not lost if you can’t get a statistically significant sample size. In fact, as little as ten replies can give you actionable information about what your users want.

How many questions should my survey have?

There’s no perfect answer to this question, but we recommend asking as few as you need to ask in order to get the information you want. Remember, you’re essentially asking someone to work for free, so be respectful of their time.

Why is it important to ask good survey questions?

A good survey question is asked in a precise way at the right stage in the customer journey to give you insight into your customers’ needs and drives. The qualitative data you get from survey responses can supplement the insight you can capture through other traditional analytics tools (think Google Analytics) and behavior analytics tools (think heatmaps and session recordings , which visualize user behavior on specific pages or across an entire website).

The format you choose for your survey—in-person, email, on-page, etc.—is important, but if the questions themselves are poorly worded you could waste hours trying to fix minimal problems while ignoring major ones a different question could have uncovered. 

How do I analyze open-ended survey questions?

A big pile of  qualitative data  can seem intimidating, but there are some shortcuts that make it much easier to analyze. We put together a guide for  analyzing open-ended questions in 5 simple steps , which should answer all your questions.

But the fastest way to analyze open questions is to use the automated summary report with Hotjar AI in Surveys . AI turns the complex survey data into:

Key findings

Actionable insights

Will sending a survey annoy my customers?

Honestly, the real danger is  not  collecting feedback. Without knowing what users think about your page and  why  they do what they do, you’ll never create a user experience that maximizes conversions. The truth is, you’re probably already doing something that bugs them more than any survey or feedback button would.

If you’re worried that adding an on-page survey might hurt your conversion rate, start small and survey just 10% of your visitors. You can stop surveying once you have enough replies.

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Whether you’re running focus groups for your pricing strategy or conducting usability testing for a new product, user interviews are one of the most effective research methods to get the needle-moving insights you need. But to discover meaningful data that helps you reach your goals, you need to connect with high-quality participants. This article shares five tips to help you optimize your recruiting efforts and find the right people for any type of research study.

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After the thrill of a successful user interview, the chore of transcribing dialogue can feel like the ultimate anticlimax. Putting spoken words in writing takes several precious hours—time better invested in sharing your findings with your team or boss.

But the fact remains: you need a clear and accurate user interview transcript to analyze and report data effectively. Enter automatic transcription. This process instantly transcribes recorded dialogue in real time without human help. It ensures data integrity (and preserves your sanity), enabling you to unlock valuable insights in your research.

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How to Create a Travel Agency Questionnaire

When to survey and what travel survey questions to use, surveying before the tour, short questioning during the trip, post-travel survey questions, general understanding of your customers’ needs, how to share the survey with your clients, focus on improving your services. survio will perform the result analysis for you., have a good journey, read other use cases, how to create an online survey, what is nps and how to conduct an nps survey, how to create a dining facility feedback survey, how to create patient satisfaction survey, how to create a hotel guest satisfaction survey, how to create a supplier survey, contact sales, create engaging surveys, get genuine data and make the right decisions., start surveying now.

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User Experience(UX) Survey Questions: 60+ Examples (+Template)

4 July 2023

Table Of Contents

• UX survey definition
• UX survey questions
• UX survey best practices

Looking to understand the “Why” behind your users’ behavior within your app? Need some sample user experience (UX) survey questions to customize and include in your own UX questionnaire ?

User research is essential when designing a new product or redesigning an existing one. You need to learn what works (and what doesn’t) to make UX changes and improve your UX.

In this article, you’ll learn what a UX survey is, the best UX survey questions you can ask your users, and the best practices to create an effective UX questionnaire.

Here’s everything we’ll cover, use the links below to jump to a section that’s relevant to you:

What is a UX survey?

• 60+ user experience (UX) survey questions to ask your users
• 5 UX survey best practices

A UX survey lets you gather quantitative and qualitative data about your users’ interactions and experiences within your app or software.

You can gain a better understanding of why they started using your app, quickly gather feedback on a new, beta product, and gauge their overall satisfaction with your app.

That said, UX surveys, while helpful for gathering insights on user interactions and experiences, may not provide comprehensive information about user behavior, usability problems, or user needs and pain points, which can be better addressed through dedicated UX services such as user testing and usability studies.

60+ User Experience Survey Questions to Ask Your Users in 2022

Here are the UX survey questions to include in your UX questionnaire:

• I understand what {product or app name} does
• I know how to use {product or app name}
• Why did you start using {product or app name}?
• How useful is our product to you?
• Tell us about your experience using {product or app name}?
• How would you rate the user-friendliness of {product or app name} interface?
• Considering that you’ve used our interface extensively, how likely are you to recommend it to your friends and colleagues?
• How would you describe {app or product name} in one or more words?
• If {app or product name} were a car, what car would it be?
• How does {app or product name} compare to {competitor}?
• If you were to review {app or product name}, what score would you give out of 10?
• What do you find most frustrating about {product or app name}?
• Overall, how easy to use do you find {product or app name}?
• What were your impressions of the onboarding experience within the app?
• What would you rate the usability of our app? why?
• How would you rate your overall experience on our app?
• How difficult is it to read characters on the screen?
• What is your opinion about the organization of information on the screen?
• The usage of terms throughout the app is consistent
• The positioning of messages across the screen is consistent
• The prompts displayed for inputs are clear
• Our app informs you about the progress of a task
• The error messages displayed are helpful
• This app makes me feel:
• I like the way this app looks
• How often do you use our product?
• What do you find best about our product?
• How would you rate the reliability of our app?
• Are there any comments or suggestions that can help us improve the user experience and interface?
• How would you rate the quality of the content provided on the screen?
• Is it easy to find what you’re looking for in the main navigation menu?
• How would you rate the speed of our app?
• How would you rate the interface design of our app?
• Do the menu items make sense?
• How easy is it to navigate the app?
• If you could improve one thing about the app, what would it be?
• What is the one thing you wish the app could do that it doesn’t already?
• On a scale of 1-10, how would your use of our app be impacted by {feature or update}?
• What does this feature mean to you?
• Is there anything you would change about how {feature or update} works?
• What is the most important feature you think we should add?
• Which of our competitors did you consider before choosing us?
• Why choose us over competitors?
• Did you encounter any problems while using the interface? if yes, tell us about them
• What features could you not live without?
• Which features could you live without?
• What do you like least about {product or app name}?
• What do you like best about {product or app name}?
• How can we improve {product or app name}? send us your suggestions and ideas
• What features do you use the most on the app?
• Please state your agreement with the following, {feature or update} would make my job easier
• What comes to your mind when thinking about {product or app name}?
• If you are unhappy with {product or app name}, what can we do to get you to come back?
• What was the one time you found our app to be highly satisfying?
• Have you paid for any of our products or apps?
• What other products or tools do you use to accomplish similar tasks and why?
• Was there anything surprising or unexpected about this product?
• What is your main goal while using a product like {product or app name}?
• Is there anything you look for in a {type of product} that is missing?
• What’s the most difficult part of using our app?
• What are the tasks you do frequently while using our product?
• Anything else you want to share or get off your chest?

Get Started with a Free User Experience (UX) Survey Template

Conversational UX surveys receive the highest completion rates! Build one the easy way with a premade template!

Try our UX survey to test the conversational experience!

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5 UX Survey Best Practices

Here are some best practices to follow when designing your UX questionnaire:

Have a goal

The first step is to define a goal for your UX survey. What aspects of your product or design are you looking to improve? What are you trying to learn about your users?

Keep it short and relevant

Make your UX surveys as quick and easy to complete as possible. Ask only those questions that would help you learn something that’s relevant to the goal of your survey

Check for bias

Ask neutral questions and avoid the leading ones. Check for certain phrases or words in a question that might force the respondent to pick a particular answer.

Keep it clear and transparent

Avoid jargon, acronyms, and terms your audience might not be familiar with. Also, tell them what you intend to collect with your survey and how you would use their data.

Provide incentives

If you want most of your user base to take your survey, you should provide financial incentives . Incentives are a great way to get more respondents and improve completion rates.

Final thoughts

UX surveys help you gain insights into your product’s usability and your users’ overall experience. When done right, they will help you design a better product that helps your users accomplish their goals more efficiently. Use only the user experience survey questions examples that would help you achieve your UX survey’s goal. We hope this article will help you create a better UX questionnaire.

Are you looking to create and conduct UX surveys on your own? SurveySparrow provides you with everything you need to create and conduct conversational UX surveys that your users will love answering!

Conversational surveys typically tend to boost survey responses and create pleasant experiences for your users.

Most users will complete your survey as they would be pleased to take surveys that are conversational in nature and are quite different from the long, boring forms you’ve seen on the internet.

SurveySparrow provides you with a simple drag-and-drop interface and a free, premade UX survey template that anyone can use to create UX surveys in minutes without having to start from scratch.

If you’re looking to boost your survey responses and create pleasant experiences, take the conversational way and try SurveySparrow today!

Have you got any questions on UX surveys? Got any interesting tips or hacks for creating effective UX surveys? Let us know in the comment section below.

If you’re wondering whether SurveySparrow is the right fit for you and would rather have someone walk you through our platform, reach out to us for a free, personalized demo !

I'm a developer turned marketer, working as a Product Marketer at SurveySparrow — A survey tool that lets anyone create beautiful, conversational surveys people love to answer.

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24 Best User Experience Survey Questions For Collecting Actionable User Insights in SaaS

12 min read

Do you know which user experience survey questions to ask? The right ones can give you data that uncover insights such as user sentiment and the like.

This post lists the different questions to ask users on your survey concerning their experience with your software. Collecting these valuable insights will help you provide a much better user experience with your app.

We’ll also discuss how to conduct UX surveys correctly to get the most out of your user feedback.

Let’s begin!

• UX surveys help you rack up your customers’ feedback about their experience with your app using an in-app feedback survey .
• Asking UX survey questions requires you to know what you wish to achieve with them. That will determine which user segments you should ask your questions to, and which tools can help you create and launch these surveys.
• Best practices when launching UX surveys include using micro surveys to generate contextual feedback, eliminating bias from your survey questions, closing the customer feedback loop , and more.
• Knowing the type of data you wish to collect from customer feedback regarding UX allows you to ask the right questions to the most appropriate product user segment .
• User persona surveys ask questions to help you gain more information about your customers.
• A General UX feedback survey collects data concerning your app’s UX aspects.
• UX research survey data contain in-depth and actionable information about your app.
• Customer satisfaction UX surveys measure how happy your users are with your app and its UX.
• Customer service UX surveys are queries regarding the quality of help your customer support team provides.

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What are user experience surveys?

User experience surveys are questionnaires that gather quantitative and qualitative feedback from customers based on their interaction with your app or website.

UX survey data complements UX metrics and product analytics collected through methods like heatmaps, usability testing , and A/B testing.

How to conduct UX surveys

Before creating user surveys, you must define your objectives. What type of feedback are you looking to collect and what do you want to do with it?

You might want to understand user sentiment with net promoter scores or focus on gathering customer experience data to improve the user experience for a specific part of the product.

Being specific will help you understand the users you might want to collect feedback from and the questions to ask.

In particular, you can make your survey appear to customer segments that meet specific characteristics, making them the ideal people to provide you with an answer.

Customer feedback tools help you create different survey types to collect specific data.

User experience survey templates- UX survey types

When formulating questions for your user experience survey, you must know the data type you want to gather. In this case, below are survey types you can choose from (each of which collects specific user feedback ), organized into categories:

• User persona surveys
• General UX feedback survey
• UX research survey data
• Customer satisfaction UX surveys
• Customer service UX surveys

User persona survey questions

This survey type aims to help you better understand your customers.

Based on their answers, you can build your user persona to target with your sales and marketing campaigns. Or you could update your existing user persona with the information they provided.

Below are in-app survey questions to ask your customers:

1. How did you first learn about [Product]?

Your customers’ answer to this question indicates your previous marketing campaign’s effectiveness.

You can determine which channels were the most effective in converting your target audience into customers as well as collect relevant data about their needs.

User persona survey questions.

2. What will you be using [Product] for?

Knowing how customers use your product lets you see which features or options they liked the most or least. You can then develop your application for use cases that most customers answered the most.

Miro uses the jobs-to-be-done framework in its survey using well-defined and organized answers that customers can just choose from for a more personalized onboarding.

After selecting how they plan on using the app, the survey asks more questions to profile the users, depending on their chosen answers.

Miro persona survey.

Linkgraph enables users to answer the same questions as goals. They also can choose more than one answer, giving their app a better idea of its combined use cases

Linkgraph persona survey.

Mark asks users about their main goal by letting them choose from the well-defined user profiles.

Users will gravitate towards the profile description that they best identify with and one that describes their profession.

3. Which of our competitors did you consider before choosing us?

Knowing similar apps that customers considered before choosing yours helps your competitive research.

You can check their strengths and weaknesses to see what people like about them. Consider all the data you gathered about your competitors when upgrading your app.

Create user surveys code-free with Userpilot.

4. What made you choose us over our competitors?

Find out why customers eventually chose your app over others, it could be because of a feature, your price, or something else.

Whatever it may be, develop your app while focusing on these reasons and make them better to convince similar people to sign up for your app.

Understand why your customers chose you over a competitor.

5. How would you describe [Product] in one word or sentence?

Allow users to answer this question in their own words.

An open-ended question lets you see which sentiment, feeling, or statement your user associates with your brand. You can then compare their answers with your positioning statement to see if there are similarities or discrepancies.

General UX feedback survey questions

Ask general questions for your UX feedback surveys if you want to learn your customer’s thoughts and feelings about the app. Their answers give you an overview of your app for basic user research and UX analytics .

Below are questions you can ask:

6. How upset would you be if [Product/Feature] was no longer around?

Using a product market fit (PMF) survey helps you know your customers’ reaction level if your product or one of its features stopped existing.

If the general sentiment is that of disappointment, your app has filled a gap in the market, and you should do whatever it takes to keep your app available.

As for features, consider sunsetting it their reaction towards it is lukewarm. You can then measure how its removal impacted their experience using your app.

Product-market fir survey template example.

7. How are you feeling about [Brand]?

Giving customers a way to share their feelings about your app via multiple-choice questions is an excellent way to get authentic user experience feedback.

Aside from allowing customers to choose from a wide range of feelings and emotions, give them the option to type in anything else they wish to share freely.

They can elaborate on their answers more or provide more insights into other thoughts they have about your app.

8. What score out of 10 would you give [product]?

Make users choose how satisfied they are with your app on a scale of one to ten (ten being the highest).

This works similarly to a net promoter score by helping you improve your app using the gathered data to improve customer loyalty and satisfaction.

Create user satisfaction surveys code-free with Userpilot.

9. Rate your experience with [Feature]

Getting accurate and immediate rating feedback regarding customer experience hinges on how soon you can make the surveys appear on the screen.

In this case, using on-demand feature surveys allows you to ask for their rating after using a specific feature in your app.

Collect feedback on a specific feature with a contextual in-app survey.

User research survey questions

This survey type allows you to get more granular insights from existing users who have used your app extensively.

Use their feedback to refine your app and its features for better usability .

10. How easy is it to use Userpilot?

You want to make your app as easy to use as possible. To know what your customers think, launch a usability survey asking them to answer on a scale from “very easy” to “very difficult” using numbers or smiley faces.

Use follow-up questions asking them to explain their answers to collect more actionable insights.

Create a customer effort score survey with Userpilot code-free!

11. What is the one thing you wish the [Product] could do that it doesn’t already?

If you plan on adding app features, run a survey asking them which ones they want to see.

Based on their answers, prioritize features that received the most votes in your product roadmap . Just be sure to avoid feature bloat and focus on features that will positively impact your app.

Also, consider adding an open-ended question at the end so customers can better explain how they want your app’s features to be built.

An example of a feature request survey.

12. What functionality of [Product] you couldn’t live without?

This question asks customers what the best feature of your app is. Knowing this exact feature enables you to focus your resources on maintaining this feature—if not making it even better .

Make sure to pair the result with product usage data and see if there are any discrepancies.

Identify the killer features of your app with an in-app survey.

13. What features could you live without?

Your app may have features that customers aren’t using that much, or are not fond of.

Identifying these features from your surveys allows you to reduce spending resources on them. You may even consider sunsetting these features if there’s an overwhelming response against them.

14. What is the most difficult part of using our app?

Aside from features, your app may have UX issues causing customer problems.

Know what these are and take action to prevent the problems from worsening, which could cause users to bolt and go with your competitors instead.

Try Userpilot and Start Crafting Your User Experience Surveys Code-Free

Customer satisfaction ux survey questions.

As the saying goes, happy customers, happy business.

That’s not really how the saying goes, but the point stands: having more satisfied customers results in higher retention and better UX.

Below are questions that answer how happy your app users are:

15. How likely are you to recommend [Product] to a friend or family

This question collects your NPS score from customers. The higher the score they provide, the higher the likelihood they’ll recommend the app to their network, thus proving their brand loyalty.

To help you make sense of their answers, you can follow up the NPS question with an open-ended one to collect both quantitative and qualitative data.

Create NPS surveys code-free with Userpilot.

16. What do you find most frustrating about [Product/Feature/Brand]?

Knowing what irks customers regarding your brand as a whole and not just your product or features helps you nip all issues in the bud before they worsen.

17. What do you love most about [Product]?

Corollary, finding out what they love about your product and brand lets you keep them as good as they are now—if not make them better .

18. What would make you cancel your subscription

Even if there’s no reason for them to cut ties with your app anytime soon, you still want to know what it would take for them to leave.

This enables you to plan and set up contingencies in advance and proactively reduce churn.

Churn survey template.

19. What’s the most difficult part of using our app?

Similar to knowing the most frustrating part of your product, identifying the most challenging aspect of your app according to customers allows you to iterate your product for the better.

Customer service team user experience (UX) survey questions

Your customer support is also part of the user experience. So, you must know the quality of service your customer receives from your team to provide them with better service moving forward.

Below are UX survey questions you must ask regarding customer service:

20. [Brand] made it easy for me to solve my issue

At times, it’s what you say that counts . A customer service team with good problem-solving skills allows them to help customers with any problem with your app, resulting in happier customers.

Create surveys code-free with Userpilot.

21. How nice was my reply?

It’s not always what you say; it’s how you say it. Grading your team’s responses to customers allows you to refine the tone and voice they’re using when talking to them.

22. How would you rate your overall experience with [Brand] support services?

Your team’s reply and tone should come together to provide the experience you want your customers to have when dealing with them.

A high customer feedback score using multiple-choice questions means your team is clicking on all cylinders.

Apple lets customers choose from five answers ranging from “very satisfied” to “very unsatisfied” for gathering customer support feedback

23. How would you rate the reliability of [Brand]?

Customers should trust that your support team will come through whenever they have issues with your app.

If your team can supply your users with all the help they need, expect customers to provide your team with positive responses.

24. Is there anything you would change about how [Product/Feature/Support] works?

Since customers are the ones using your app regularly, they may know which things to change in it that you don’t.

Allowing them to share these with you in your open-ended question surveys provides you with feedback that will only make your app even better.

An example of a user experience survey question.

Best practices when conducting UX surveys:

When collecting both qualitative and quantitative app feedback data, these are some best practices to keep in mind:

• Aside from collecting active feedback, allow customers to leave their passive feedback using an always-on feedback widget. Using both passive and active surveys in your customer feedback strategy allows you to collect more specific insights from customers.
• Collect contextual user feedback using microsurveys that appear in-app for higher response rates vs email.
• Create variants of your surveys and run A/B tests to determine which version produces higher completion rates.
• Ask questions from an objective standpoint avoiding survey bias , as that could lead to false data.
• Close the feedback loop by replying to users and making them feel acknowledged.
• UX surveys aren’t just for existing customers. Ask visitors what they think about your app or website. Implementing their suggestions may convince them to become your paying customers.

Create UX surveys with Userpilot

Userpilot is a product adoption tool that provides you with everything you need for your UX survey needs. Here is an overview of the powerful feedback features it offers:

• Code-free survey builder: You can create custom online surveys that capture your brand’s look and feel. You can do all this in minutes without coding experience. The predesigned templates help creating user experience surveys a breeze.

Userpilot allows you to customize a template or build from scratch.

• The tool lets you trigger your surveys to different customer segments so the data is collected contextually. This way, the surveys only appear to customers who meet your conditions to help you generate more accurate feedback.
• Survey results analytics : Userpilot’s survey tool shows the performance of your surveys at one quick glance. You can track how many users were shown the surveys, how many actually completed them, and what their answers there

Survey analytics in Userpilot.

• You can even tag qualitative NPS responses to find common patterns and themes in them.

Tag NPS open-ended responses to spot trends.

• If you have a global audience, Userpilot’s AI localization feature will translate your survey questions to your customers’ native languages in a matter of seconds.

Userpilot enables you to localize surveys for users in different target markets.

User experience is a big part of your app and can determine whether people will choose your app over others. And you can only know what and how your app’s UX is by asking existing customers.

More importantly, getting the best customer feedback concerning UX is only possible if you ask the right questions at the best time.

To do that, you should identify which among the UX survey questions in this post you should ask in the surveys you can start creating using Userpilot!

Want to build product experiences code-free? Book a demo with our team and get started!

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15 Key UX Survey Questions: Examples and Templates for Better User Insight

Understanding your users is at the heart of an effective user experience (UX) design. To gather meaningful data, one of the best tools at your disposal is a well-crafted UX survey . 

In this blog post, we'll show you 15 carefully designed survey questions proven to unlock valuable user feedback . Combined with ready-to-use templates, these surveys will help you uncover a wide range of insights, from website usability to feature requests.

What is a UX survey?

A user experience (UX) survey is one of the most popular UX research methods used to understand users' perceptions, preferences, and experiences while interacting with a product or service.

It typically consists of a set of questions designed to collect specific information related to the user experience.

UX surveys can help you gather insights about a variety of factors, including the usability of a product, users' satisfaction levels, potential areas of improvement, and barriers users might be experiencing. 

The questions can be qualitative (open-ended, allowing users to freely express their views) or quantitative (closed-ended, offering a range of preset answers for statistical analysis).

The primary goal of a UX survey is to enable designers and developers to improve the overall user experience by making data-driven decisions based on users' feedback. By understanding what works well and what doesn't, teams can make adjustments that make their products more intuitive, enjoyable, and effective for their users.

Top 15 UX survey templates

To help you gather actionable user insights, we’ve created this list of 15 UX survey templates, complete with templates that can be added to your UX research plan and deployed in minutes . 

The templates cover a wide spectrum of user experience aspects , from overall satisfaction and usability to specific elements like navigation and content quality. Each template is designed to elicit clear, actionable responses, allowing you to pinpoint areas of success and opportunities for improvement. 

Remember, the best UX surveys are those that are concise yet comprehensive, easy to understand, and sensitive to the user's time . The templates below are designed with these principles in mind, enabling you to gather meaningful data with minimal user effort. 

This website's/product's/tool's capabilities meet my requirements (UMUX survey)

The Usability Metric for User Experience (UMUX) is a standardized qualitative survey that offers a shorter alternative to the 10-question SUS questionnaire.

The UMUX survey aims to measure how easy or difficult it is for users to interact with a website, app, or other digital product. 

It typically consists of a series of questions about different aspects of the user experience, including navigation, design, and functionality. The questions are designed to be simple and straightforward, and they can be customized to suit your specific needs. 

How easy was it to complete your task on our website/app? (CES survey)

The Customer Effort Score is a powerful and hugely popular UX metric that can help you measure how much effort your customers put into interactions with your company. 

The CES survey is a transactional questionnaire, meaning you should deploy it after specific interactions or customer journey touchpoints. Your customer should see it right after, for instance, a conversation with customer support, the use of a new feature, or a finalized purchase.

To calculate your CES, divide the total sum of your CES scores by the total number of responses. For example, if you received 100 answers and got a total score of 400, your CES would be 8.

How likely are you to recommend our product/service to a friend or colleague? (NPS survey)

One of the most widely used surveys, the Net Promoter Score (NPS) measures how satisfied your customers are with your product or service and how likely they are to recommend it to others.

It consists of a simple question:

“How likely is it that you would recommend this company to a friend or colleague?”

Respondents are presented with a rating scale of 0 to 10, and based on their score, they’re classified as Promoters , Passives , or Detractors .

To calculate Net Promoter Score , you need to subtract the percentage of your NPS Detractors from the percentage of your Promoters.

However, NPS is more than a metric—it’s a way of doing business. It can inspire your company to adopt a customer-centric culture to guide the entire way you do business.

Is our pricing clear to you?

This simple survey can help you collect user feedback on how clear your pricing plans are. 

Creating the right pricing model is an art that might take a few attempts. During this process, user insights play a crucial role in driving your decisions. 

By making sure your pricing policy is transparent and understandable to your users, you’ll increase conversion rates and boost user acquisition and retention.

The SUPR-Q survey

The SUPR-Q is a standardized survey that consists of 8 short questions. Users respond to the first 7 questions using a 5-point Likert scale . The last question is a standard NPS question.

While some questions in a SUPR-Q survey measure usability, others refer to aspects such as loyalty or appearance. The survey looks at the holistic experiences of and attitudes toward your product and is not limited to usability: 

• The website is easy to use.  
• The website is easy to navigate.
• The information on the website is credible.  
• The information on the website is trustworthy.
• I find the website to be attractive. 
• The website has a clean and simple presentation. 
• I will likely return to the website in the future. 
• How likely are you to recommend this website to a friend or colleague?  

How would you rate your most recent interaction with customer service?

Keeping track of your users’ interactions with your customer service will go a long way toward improving customer lifetime value, boosting sales, and building a positive brand image. 

This customer service team evaluation survey should be sent to customers after they've interacted with your frontline teams to help you stay on top of the quality of service.

On top of measuring satisfaction with your customer support, the survey can also help you identify any problem areas and prevent any issues from escalating. 

How satisfied are you with your subscription to [product name]?

Subscription plans require careful attention, as even slight changes to pricing can drive your users away. 

With this survey , you can monitor your customers’ satisfaction with the pricing plan and gather their thoughts on any improvements they’d like to see. It’ll also help you prevent customer churn , build a loyal customer base , and tackle any issues that might lead your users to canceling their plans. 

How satisfied are you with [product name]? (CSAT survey)

Another hugely popular metric, the Customer Satisfaction Score (CSAT) asks respondents to rate their satisfaction with your company or a particular product/service you offer on a 1-to-5 scale. 

The first rating question is often followed by an additional open-ended question which usually asks the respondents to elaborate on their score.

To calculate your CSAT , simply divide the number of respondents who chose four or five on the scale by the total number of respondents.  

Once you know your score, you can benchmark and track it over time as well as observe any patterns in the answers to the open-ended questions. 

Rate product features in terms of importance

A product features matrix is a survey that allows you to collect data on the features that are most important to your users. 

Asking your users to rank specific features in order of importance might help you to make data-driven decisions about improving your product and provide the best possible user experience. 

Which of the features should we build first? 

The feature prioritization survey aims to involve your users in building a product roadmap . 

This short poll asks your respondents to pick the features they’d prioritize and justify why they are important to them.

Thanks to the survey, you’ll gain additional evidence to validate your product development choices and create alignment across your team.

What would you expect to be able to do with [...] feature?

At times, unclear in-product copy can lead to poor user experience and even churn. To make sure your development team and your users are on the same page, simply run a survey that validates the names of your new features with your users. 

‍ What is the goal of your visit to our website today?

The purpose of this survey is to understand why users are visiting your website and what they hope to achieve during their visit.

By knowing what users are looking for, you can ensure that the content on your website is relevant and aligns with the needs of your audience. It can also help you verify whether you attract the right traffic .

If many users are visiting with a specific goal but then leaving without completing their task, it may indicate that the website's design or navigation is not intuitive or user-friendly.

Responses to this question can guide website improvements, help prioritize new features or content, and improve overall user experience. 

How happy are you with the search results?

Satisfaction with search results is a significant aspect of user experience. If users are consistently unsatisfied, it could result in a worse overall user experience, which might make users less likely to return to your website or application.

Users' dissatisfaction might not always stem from the search functionality itself; it could also be due to the lack of relevant content. 

By asking this question , you can gain valuable insights to enhance the search functionality and the content on your platform.

It’s also helpful to follow up with an open-ended question such as "What can we do to improve your search experience?" to gain more specific feedback and actionable insights.

How easy or difficult was it for you to find the information you were looking for?

The goal of this survey is to understand the ease of navigation and the effectiveness of the site's design and information architecture.

By triggering this questionnaire at critical touchpoints on your website, you can discover how easy it is for visitors to find what they came for. 

If users find it difficult to locate the information they need, it could be an indication that the website or app's navigation and overall design may need improvement. This can lead to frustration and reduced user satisfaction, which can in turn affect user retention and engagement.

Why did you decide to leave our site?

A website exit survey is a type of web survey that pops up when a visitor is about to leave your website. 

By understanding why users are leaving your site , you can take steps to address the underlying issues and improve your site's overall performance and conversion rates. 

However, not all exits are negative. Users might leave because they found exactly what they needed and completed their intended action.

This survey can be a great addition to other analytics tools as you dig into your bounce and conversion rates.

Automate your UX surveys with Survicate

Crafting impactful UX survey questions is a significant step towards understanding your users better and optimizing their experience. 

However, the process doesn't stop there. To fully harness the power of your UX surveys, consider automating them with Survicate. 

Our user-friendly, intuitive tool allows you to schedule and distribute your surveys seamlessly, analyze results in real time, and even integrate natively with other platforms you might be using. Sign up for free and take your UX research to the next level. 

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What Travelers Want from Apps: Convenience and Control

The pandemic hit the travel and hospitality industry hard. Over the last year, as lockdowns lifted and the COVID crisis subsided, the industry began to rebound. Expectations have changed, however. While changing mandates, requirements, and restrictions due to the pandemic are no longer in play, both travelers and hospitality companies still face stressors such as flight cancellations, staff shortages, overbookings and unexpected closures.

In August, we surveyed the uTest community to determine how people are using travel and hospitality apps, assess their satisfaction with the apps they use, and identify the most common flaws they encounter. Out of more than 5,000 global respondents to Applause’s August 2022 survey on travel and hospitality app use and user satisfaction, 82% had traveled at least once in the past year; 92% said they have at least one travel or hospitality app installed on their mobile devices.

How satisfied are users with the apps they’re using? More than two-thirds reported they were somewhat or extremely satisfied with the apps they used for planning travel details. In addition, 63% of the respondents said the apps they use have been helpful in managing recent travel challenges such as cancellations, delays, or closures.

However, not all journeys flowed smoothly. Of the group, 20% noted that they were either somewhat or very dissatisfied with their app experiences. The most notable problems they reported with apps were:

being unable to find the information they were looking for (18%)

very slow response times (13%)

localization problems (12%)

difficulty using payment sources (11%).

Those who were dissatisfied often couldn’t complete their desired tasks through the app. Respondents shared, “The app didn’t allow me to cancel a reservation” and “I had a problem filtering results, so I had to start the search again from the beginning.” Another reported that when flights were changed they could not rebook online and had to call customer service, where they encountered a four-hour hold before resolving the problem.

When plans change and travelers need to adjust mid-trip, it’s crucial that apps help them efficiently and quickly manage those changes.

What makes a great travel app

We asked survey respondents to share what they saw as the most important features of a travel and hospitality app. Of 16,274 responses (participants could choose multiple options), these emerged as the top five criteria:

Helps keep all information in one place: 18%

Connects well to payment devices: 16%

Sends texts for reminders, updates or changes (travel times, cancellations, reservation times): 15%

Provides a seamless, intuitive experience: 14%

Feels secure; info is protected: 14%

People report using apps to coordinate various aspects of travel – everything from booking flights and accommodations to making meal reservations and entertainment purchases, such as tickets and tours.

Travel and hospitality organizations are doing a good job personalizing customer experiences. Most survey respondents said they felt like travel apps understand their preferences at least sometimes and are personalized to their needs. Only 6% reported that the apps they use do not understand their needs or offer any personalization at all.

While things seem to be looking up for travel and hospitality companies, seamless digital experiences will remain key as the industry continues to recover. Thorough testing that ensures customers who veer off the happy path can use apps to maintain – or regain – control over their trips will set leaders apart. Learn more about how to meet and exceed customer expectations in the recent State of Digital Quality in Travel & Hospitality report.

State of Digital Quality in Travel & Hospitality

Ever-increasing customer expectations and fierce competition mean travel & hospitality organizations can’t afford mistakes.

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Software testing basics: manual functional testing faqs, exploring the types of ux research methods, insights from csun assistive technology conference 2024, survey examines user perceptions about generative ai, transportation as the next super app frontier.