How to Become a Travel Agent—Because, Believe It or Not, the Industry Is on the Rise

By Scott Bay

How to Become a Travel Agent—Because Believe It or Not the Industry Is on the Rise

There’s a reason “how to become a travel agent” has been a continuously trending search phrase on Google—it is a career path that offers a flexible work environment and schedule, ample travel opportunities, and an immersion into a supportive world-wide industry. It's a surprise to some in 2023: Once the internet became widely available, it was largely believed that needing a travel agent was obsolete. However, even though the brick-and-mortar agencies with punny names in strip malls have vanished, the career is on-the-rise .

New software options are making it easier than ever for people to make money planning trips, either as a side hustle or as a full-time business. That’s why Cherikonda, India-based stay-at-home mother, Maya Kapoor-Miller, decided to enter the professional world as a travel agent this year, at 31. “I knew nothing about the travel industry prior to signing up,” says Kapoor-Miller, who decided to use San Francisco-based booking platform Dreamport to establish her online travel advisor business. “It is my first business in life, and the only one that you can start with no investment.”

But there's also a rise in demand. When people ventured back into the world after the pandemic, travel agents saw an overwhelming amount of business . And that momentum hasn’t stopped—when travel is complicated, like it was in 2020 and 2021, travelers turned to professional trip planners to create a seamless vacation. For better or worse, traveling has remained complicated and chaotic, with new rules being implemented (like Americans needing to pay a fee to visit Europe in 2024 ) and airline strikes and staffing issues. Offloading all of the nitty-gritty details to someone else is more appealing than ever.

For those entering the field, there's also the age-old motivator: a love of travel. 

Shelton Ellis, who is based in North Carolina, recently saw these opportunities and left behind more than 20 years in public relations and global advertising to turn his passion into a career. “I was born with a wanderlust that would wear Rick Steves out,” Ellis says. “I decided to take the leap and follow that lifelong yearning. Transitioning into this role was really about learning how to monetize what I'm passionate about.”

Whether you are looking for a new career path or a lucrative side-hustle—or simply curious about those taking the plunge—here’s how to become a travel agent, from the qualifications and education required, to anticipated earnings, according to those who have made the shift in the past year. 

What exactly does a travel agent do?

Travel agents, or travel advisors (the term is mostly interchangeable), manage everything that goes into a trip for their clients: the flights, car transfers, accommodations, restaurant reservations, and more—they even inspire the itinerary. The reason people turn to travel agents, aside from having a helping hand during any travel chaos , is also to tap into the travel agent’s first-hand knowledge of destinations, and their industry partnerships, which often lead to perks such as hotel upgrades, ideal airplane seats, and experiences that can’t be found on a search engine.

“You have to remember that as a travel agent, you will be a guide for people during their happiest moments—family reunions, weddings , baptisms, and once-in-a-lifetime experiences that people have dreamt of,” says Kapoor-Miller. “It has been one of the most rewarding aspects of being a travel agent. You navigate people, inform them, and help them choose.”

So, how do you become a travel agent?

There are many ways to become a travel agent, from joining an existing travel agency , to starting an independent business from the ground up. Others are opting for one of the buzziest start-ups in the travel industry, Fora . When it launched in 2021, the software company, which trains and provides search engine-optimized profile pages to advisors—at one point had a waitlist of over 30,000 people eager to begin a part-time gig. Travel photographer and Condé Nast Traveler contributor Amanda Villarosa is currently in the process of joining.

“I'm the person that friends and family come to for travel recommendations, tips and tricks, and general travel advice,” says Villarosa. “After discovering Fora and looking into it, I realized that it could be the perfect side-hustle, considering I'm already so involved in the industry.”

With additional flexibility, Villarosa was able to move from New York City to splitting her time between Denver and Los Angeles . She says that the sign-up was quite straightforward. “You're given a dedicated Fora email and have access to advising tools and fellow Fora advisors,” she says. “The training is in the form of Zoom meetings and videos, which you have the option to watch at your own pace. Once completed, you take a certification quiz and you're on your way to advising.”

The other ways in are slightly more involved. To begin an independent practice, you go about it like many other businesses. You will have to create an LLC, establish a business name, cultivate marketing materials, build a website, find clientele, and more.

Ellis found something in the middle, choosing to connect with an established travel agency. “Don't be afraid to reach out to an agency looking to take on new advisors and is willing to mentor," says Ellis. "I was fortunate to learn so much from Annie Chambers, the owner of Crafted Escapes , who has seven years in the business.” He now knows the ropes on everything from using itinerary-building software to destination-specific training, to the sales and marketing aspects of the trade.

Is there required education or qualifications?

Ellis says that there's no certification, per se, required to become a travel advisor, but there are countless training courses available like Departure Lounge ’s classes on navigating the industry through hotels and tour operators. He said it’s also important to stay on top of travel trends. Ellis recently completed travel agent training programs provided by premier cruise lines such as Virgin Voyages , Ritz-Carlton Yachts , and Cunard to help agents sell their products more accurately.

How much does a travel agent make?

What a travel agent earns depends on how many trips they successfully book for their clients. The entire model is commission-based, meaning agents earn a percentage of the total cost of the vacation they orchestrate. Many travel advisors choose to charge a flat-rate planning fee in addition to their commission, but balance is key—if you charge a high planning fee, it could lead to potential clients going elsewhere.

The 15 Best Spas in New York City

Gabby Shacknai

Where to Eat, Stay, and Play in Athens

Anastasia Miari

The 11 Best Alaska Cruise Excursions in 2024

Janice Wald Henderson

United Airlines Is Launching New Nonstop Routes to Morocco, the Philippines, and Colombia

Hannah Towey

Fora ’s website states that “some of our full-time, expert advisors earn well into the six figures (or beyond).” So a lucrative career may be on the horizon, for those who are able to build a robust client base and excellent industry connections.

How much you make can also depend on where you live around the world. “I am being paid in dollars,” says India-based Kapoor-Miller. “So the currency fluctuations of the local exchange rate are not something I am worried about.”

What are the key skills required to become a travel agent?

“Travel agents need a mix of customer service, communication, destination knowledge, organizational, and problem-solving skills,” says Kapoor-Miller. “But I would say that adaptability, flexibility, curiosity, and cultural sensitivity top them all—you have to put yourself in other's shoes, and understand the requirements, hopes, and expectations of your clients along with any worries and questions they may have.”

It’s vital to have a passion for traveling, even the aspects of the process that aren’t as exciting, such as learning about new airline routes, train schedule updates, and industry news. “It can be an information-heavy hustle, and I believe it's important to be excited about it as that energy definitely transfers to your clients and partners,” Villarosa says.

Should travel advisors choose a specialization?

Many travel advisors have found success through becoming an expert in a few types of travel and destinations. “It's important to become an authority and learn as much as you can through personal experiences and continuing education,” says Ellis. “As a proud member of the LGBTQIA+ community , an avid snow skier, and scuba diver, I know not only the popular destinations but others that are off the beaten path, equally safe and adventurous for all travelers.” This helps travel agents establish a competitive edge, and hopefully convince potential clients to choose them for their expertise.

What are the benefits of being a travel agent?

“Flexibility tops them all,” says Kapoor-Miller. “And the ability to start without industry knowledge. If you worry that you are too old for this job, the good news is that this is a job you can enter and enjoy at any age.”

Another great perk is the "Familiarization trip,” says Ellis. “Tourism boards and hotels invite agents to visit and familiarize themselves with a particular country and its properties. After all, any accomplished salesperson should learn everything they can about their products first-hand...even if they're in Bora Bora.” It's hard work, but someone's got to do it. 

By signing up you agree to our User Agreement (including the class action waiver and arbitration provisions ), our Privacy Policy & Cookie Statement and to receive marketing and account-related emails from Traveller. You can unsubscribe at any time. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

10 Promotion Strategies for the Travel and Tourism Industry that Actually Work

How easyJet holidays managed the Covid-19 crisis with automated refunds

Get inspiration to grow.

Stay up to date with the latest marketing, sales and services 
tips and news from Voucherify.

Sylwester Karnuszewicz

10 Promotion Strategies for the Travel and Tourism Industry that Actually Work

Almost every industry is (still!) going through tough times since the pandemic outbreak back in 2020. Some of them, though, have been affected by coronavirus far more than the others – and the travel industry is definitely one of them. Canceled trips, canceled flights, confused guests and hosts alike, countless restrictions, and the overall uncertainty of what’s coming next – all this have brought the industry to the brink of collapse.

Thankfully, most travel and tourism businesses decided to fight against the odds, and work their way through the pandemic. As of summer 2022, there are signs of coming back to (normal) life. Nobody knows, though, what autumn will bring and convincing consumers to plan their trips is far more difficult now than it ever was. That’s why clever marketing and promotion strategies seem to be the keys for the industry to get back on its feet.

Marketing for the travel and tourism industries in 2022

The pandemic isn’t the only problem the travel and tourism industry has faced lately. The economy (for example in Europe) forces people to think twice before going on costly vacations abroad. The competition is stiff as ever, and there’s still a need to maintain a healthy balance between costs and earnings. There’s no point in pumping thousands of dollars into marketing strategies if they won’t bring enough ROI. That’s why it’s crucial to select the next promotion strategy for your business carefully.

Here are some notable travel marketing trends are worth mentioning:

  • TikTok marketing – this social video platform became a powerful marketing tool for those skilful enough to unlock its potential. Often referred to as a platform for children and youth (and dismissed for being such), TikTok hosts 1 billion active users. It’s a value that shouldn’t be ignored.
  • Social media marketing – the dominance of TikTok does not mean that other social media platforms are doomed in marketing. Instagram, Facebook, and even LinkedIn – all those media have their place and are still valid marketing platforms. The key is – as always – targeting the right audience.
  • Influencer marketing – staying in the social media area: engaging celebrities and influencers in your marketing activities is an idea worth thinking of. Of course, the influencer with a 250K Instagram profile won’t bring thousands of customers directly to your company, but the recognizability should definitely help.

What about some travel marketing trends for 2022?

  • Flexibility is a key – though low prices are still important, customers are eager to find offers that enable them to get a full refund or change bookings if necessary.
  • Long-term rentals – in times of remote work, more people want to try living in new places for a more extended period. So-called workations have become more popular than ever, and people expect special deals for long-term rentals.
  • Geofencing – looking for attractions near the place of living has become a thing during the pandemic. People are forced to put off their travel plans until somewhere in the future, turned to what their area has to offer. With geofencing , local attractions, such as restaurants, museums, go-karting tracks, escape rooms or laser tag places, became open for people searching for “[something] near me” which, apparently, grew popular in recent years.

Enough of those trends – you’re here for the list, so here it is! 10 promotional strategies for the travel and tourism industry that actually work – they have been launched and tested by companies we know. There’s no room for hypotheses. Below you’ll find nothing but real-life examples – get ready to get inspired!

Gamecity Zoetermeer

Promotion types used: discount coupons, gift cards, giveaways.

gamecity-website

Gamecity GoKarting Zoetermeer is a place of fun games and entertainment for people looking to do something more active and demanding than watching VOD at home or going to the cinema. Gamecity offers go-karting, laser tag, minigolf and an innovative, competitive escape room-like experience called Prison Island.

1. Social media giveaways

Pursuing the newest trends, Gamecity launched a few social media profiles, such as Instagram or TikTok (their most popular video has been watched more than 40K times!). They use TikTok not only for sharing funny, short videos but also to run giveaways for their engaged followers, thus increasing company recognizability and gaining new followers (as well as potential customers):

gamecity-online-giveaway-example

Online contests are usually a very effective way to raise awareness of newly-created brands. Still, nothing stands in your way if you want to organize a sweepstake every now and then to promote your already established brand.

‍ In short: a well-performed online giveaway should not only bring some attention to your company but it might also result in a significant followers increase. Each of them can become your next valuable customer!

2. Discount coupons

People who don’t order any service without typing “[name of the company] discount coupon” in Google Search won’t be disappointed, as Gamecity Gokarting issues discount coupons every once in a while. A nice 20% discount for go-karting should be enough to convince the unconvinced and create the opportunity for them to try new things while traveling or just hanging out with friends.

game city discount coupon example

Discount coupons are the salt of promotion strategies for the tourism and travel industry – it’s always nice knowing that the attraction you were already willing to experience is a bit cheaper than expected. However, from a business perspective, too big of a discount can be deceptive, as people could try it once and then never come back due to the feeling that the service should be cheaper than it is. That’s why companies usually launch 10-20% discounts.

‍ In short: The most significant advantage of the discount coupon promotional strategy is that it’s not very demanding to launch and maintain such a promotion. And with a proper tool, such as the Voucherify, issuing coupons is approachable and developer-friendly.

Promotion types used: gift cards, partnerships, giveaways.

Sportihome has created its unique business model that combines two things you can find in the company name – sports and housing rentals. To make their offer attractive for sports enthusiasts and travelers alike, Sportihome runs numerous giveaways with strongly-thematic rewards, such as entries for sports events and so on:

sportihome-online-giveaway

3. Partnerships

A popular marketing strategy is partnering up with well-known brands to provide discounts, equipment and other gifts. Sportihome decided to follow this path by teaming up with Decathlon , the most prominent sports gear brand in France. Each host, who joins the Sportihome family, gets an exclusive 10% discount for equipping the lodgings they share with Sportihome customers.

Sportihom & Decathlon partnership

In short: partnerships may strengthen your brand as showing up in the right company to a business meeting does. And if the partnership comes with benefits for the customers, you can be sure that it will positively impact your marketing efforts.

4. Gift cards

One of the ultimate travel and tourism promotion types is gift cards. However, buying holidays as a gift can cause unintended trouble – it isn’t easy to be a hundred percent sure that the gifted person won’t have any plans in a given period. Also, choosing the location and lodgings for them might not be the best idea (who knows if they’d like it?). In such a case, the best way would be to present someone with a gift card for holidays of their choice. And that’s exactly what you can do via Sportihome – choose the price (from €50 to €1,000) and choose whether Sportihome should send the card to the recipient or if you want to do this personally.

Each gift card is valid for 24 months, and the gifted person can use the code from the gift card during the payment – after choosing the most suitable location.

sportihome gif cards

In short: Gift cards are present in almost any industry, but they became especially popular when the pandemic began – if all the travel companies ensured full refunds for everyone who wanted to cancel their flights, trips and vacations, they would already be out of business. One of the ways to stay above the surface while encouraging customers to return was to offer them gift cards instead of a cashback.

This is precisely the way easyJet decided to deal with the coronavirus crisis – read more about it in our case study!

{{CUSTOMER}}

{{ENDCUSTOMER}}

Al Ali Yachts

Promotion types used: BOGO, discount coupons, giveaways.

Al Ali Yachts is a luxury yacht-rental company based in Dubai, UAE. In a demanding market, rental companies have to try different marketing strategies to get to the right audience. One of the most effective promotions used by Al Ali Yachts is BOGO – buy one, get one free – promotion.

How does it work? BOGO promotions add an item whenever a customer orders a required number of items. For example, during the "Enjoy the Summer" promotion, Al Ali Yachts offers their customers 1 hour of yacht rental for free for every 3 hours booked. It’s easy to calculate that the offer equals a 25% discount. The difference lies in the incentive.

If a group of friends would like to rent a yacht for two hours, they might get incentivized by the promotion – they’d rather pay for 3 hours and have a boat for 4 hours.

al ali yacht bogo promotion example

6. Holiday giveaways

There’s always an occasion to celebrate – should it be International Women’s Day, Independence Day or National Pizza With Everything (Except Anchovies) Day, brands have learnt to incorporate them into their marketing efforts. A contest where the winner gets 1 hour of free cruising? Why not? If it brings people interested in the product, it’s probably a good idea (though there’s a million dollars for whoever creates a campaign combining National Pizza Day with yacht rental).

al ali yacht holiday giveaway

Dertouristik

Promotion types used: discount coupons.

Visiting the Dertouristik website for the first time is one of those unforgettable moments, when a pop-up ad doesn’t get on the nerves – why so? Because of an exclusive, time-limited offer (also the fact that it doesn’t cover the whole screen)!

7. Time-limited offers

Though setting a time limit for the offer is old as the world, it’s useful promotional tool companies use with success in 2022 (and will probably still use in 2222). Here’s what it looks like on the Dertour website:

Dertouristik discount coupon pop-up

The window pops up right after entering the website – it says that there’s a €50 discount for any travel package from Dertour, as soon as the total costs are above €500. The offer is valid until midnight, so there’s a strict deadline, but with plenty of time to think this decision through.

It’s a nice touch that after closing the pop-up window, it’s still available under the blue “Ihr Rabatt Code” button, so the customers can get back and copy their code anytime.

Promotion types used: flexibility packages, discount codes, freebies.

8. Flexible packages

Trends in the travel and tourism promotions have changed – customers expect more than low prices, loyalty solutions or various discounts. They also need peace of mind when it comes to planning their vacations. That’s why solutions such as ItaliaRail’s Flexibility packages work! With an additional fee customers can ensure that they would be able to reschedule or cancel their train tickets with an 80% or 90% refund:

ItaliaRail flexibility package

9. Freebies

Genuinely taking care of customers’ well-being is one of the most effective promotional strategies – especially if the goal is to create a long-term relationship with the customer. So ItaliaRail went the extra mile and prepared a little welcoming gift for their potential customers – a free Italian phrases ebook, which can be a helpful guide for those who visit Italy for the first time. Of course, giving away an ebook like this probably won’t become a game-changing strategy for the company. Still, it’s an excellent little addition to make customers feel better about traveling, and to get some email addresses in the process.

ItaliaRail freebie example – an ebook

Promotion types used: cart promotions, discount coupons.

With its branches in Switzerland, Austria, Netherlands, France, Poland, Spain, the UK, Denmark, Belgium, Norway, Sweden and Finland, TUI became one of the most popular travel agencies in Europe, offering holiday trips worldwide.

10. Cart promotions

Knowing that the most straightforward solutions are often the most satisfying ones, TUI went through with cart promotions – the discounts visible immediately while browsing the offers:

TUI deals – cart level promotions

A big, red –41% alert is precisely what TUI wants people to see right after clicking the TUI Deals button on the homepage. The difference between the regular and discounted price is what drives people’s purchasing decisions more often than they want to admit. But the difference between €1410 and €831 is just too good!

‍ Cart-level promotions , though, offer more than only displaying lower prices. Using them, you can assign automatic discounts to each customer who meets the redemption criteria, create personalized deals, enable free shipping, bonus items and much more!

Coming up with a successful promotion strategy for the travel and tourism industry requires a lot of work and dedication – I hope the above list of examples will help you choose the best promotion type to begin with. Now, before I finish, here are three final tips you might find helpful:

  • Select two or three promotion types you’re eager to try out. Learn more about them and see if they are within your reach before investing any money in them.
  • Look around and search for software that would help you create and launch the type of promotions you’re interested in. It’s always a better (and cheaper) idea to find ready-made software instead of trying to come up with your own solution.
  • If you’re determined to try out different types of promotions for your business, make sure that the software you’ve found in step 2 is able to handle each of them. No point in subscribing to (and paying for) two or three different software packages while you can stick to a single one.

If you’re looking for a powerful promotion engine where you can create numerous marketing campaigns (personalized coupons, cart-level promotions, digital gift cards, product bundling, loyalty and referral programs, geofencing), but pay only for the actual usage, try Voucherify. And when I’m saying “try” I mean it – Voucherify comes with a free plan, which you can use to find your way through the platform before deciding to pay any money!

Don’t hesitate any longer

Get started with Voucherify!

Related articles

Tourism and Hospitality During COVID-19 Pandemic

Tourism and Hospitality During COVID-19 Pandemic

Kate Banasik

COVID-19 – Ensuring Business Continuity with Mass Refunds to Gift Cards

Julia Gaj

9 Proven Marketing Strategies and Promotions for Edtech Companies

Are you wasting time and money on digital promotions.

TourismTiger uses cookies to give you the best possible service. If you continue browsing, you agree to our use of cookies. More details can be found in our privacy policy .

7 Effective Promotion Ideas for Tourism Marketing

Promotion, advertising, marketing… the subtle differences between these terms (opens in a new tab) is interesting, but ultimately the bottom line is about growing your tour business and boosting your sales. That is what I am going to focus on here.

An effective advertising campaign is the most important aspect in the successful development of a tourism business. The key success factors in any campaign are careful planning and creative ideas. 

We will start with some basic foundational elements of a tourism business, and then go on to share effective promotional ideas.

Building under construction

Your Brand Identity

All the elements of a business are interconnected, and each business prioritizes them slightly differently. However, it is important to continually evaluate the strength of your brand presence while you are developing your promotions and marketing strategies.

– Social Media  

Are your social media accounts set up and active ? This is non-negotiable because so many people rely on social media as their primary source of information, and to verify the value of a business before making a commitment. Focus on maintaining several platforms, and keep them current and engaging as best as you can. You can start here (opens in a new tab) , and then take your social media to the next level with this blog post (opens in a new tab) .

– Starting a blog (or posting relevant articles)

There are several ways a blog can help grow your business. When your site is brimming with interesting blogs showcasing your unforgettable tours, or with useful articles about tourism… that gets people excited! Visitors to your blog see all this fun content, and are motivated to try it for themselves, and they hit that book button. 

The other benefit of a blog is that with enough high-quality content, it positions your company as experts in the field (opens in a new tab) . That is great for ranking in Google searches! In addition you can get a lot of mileage out of a well thought out post. Your articles can also be published on other sites that offer similar services, play double-duty as social media content, or be creatively pitched as a sales tool. Plus, when you are writing about your tours, showcasing beautiful pictures, and reminiscing on the fun you provide… that is an enjoyable reminder of how memorable your business really is.

– A professional website

A website is another important place to solidify your professionalism. Prospective customers who visit a high quality website find essential information organized cleanly, and studded with alluring photos. This is the ultimate selling tool. All your promotion efforts and marketing plans typically deliver prospective customers to your website. Therefore it needs to clearly articulate what you do, and provide a clear plan to book a tour. If you need an upgraded website, TourismTiger are experts in building websites for the tourism industry (opens in a new tab) , and we have many years of experience in this arena.

Roofline of a completed building

Put your dazzling brand identity to work

In an ideal world, a business has the budget to hire a professional marketing and advertising team. Usually, the team would offer market research, web-marketing services, commercial promo, and also creative ideas to make a tourism business more attractive. This team would have time and resources to implement an effective promotional campaign for tourism marketing organizations. (starry emoji here)

However, not everyone has the resources to pay a team of dedicated professionals. That means we must be interesting and innovative on our own.

Let’s check out below how tourism marketing companies (and tourism businesses) attract their audience and the promotional ideas they use.

1. Utilize local listings

The simplest promotion you can do is registering your business with Google My Business (opens in a new tab) – it is the new Yellow Pages. The vast majority of people use Google to find everything . If your business doesn’t show up in all those searches- you are missing out! A Google listing is basically free advertising for you. The setup process is quite simple, and then you have complete control to update your listing, add new photos, or update hours if they change. Follow these steps (opens in a new tab) , and include as much information as possible.

2. Using email newsletters

Using email newsletters (opens in a new tab) and a customer relationship management (CRM) program is an easy yet effective strategy for interacting with clients. There are classic avenues to invite people to sign up for your newsletter, such as built into your website or Facebook page. Also get creative how and where you ask for subscribers. For example, find a fun way to circulate a paper sign up sheet during a tour. And be very thoughtful of the wording you choose. Offer the user the option to subscribe to the newsletter in order to ‘regularly receive information about current offers’ or ‘hear about our seasonal tours’. Offer a newsletter that is relevant and interesting to your prospective customer. Prospective customers have different interests compared to people who already know how great your tours are.

3. Showing online banners

Considering internet marketing tools (opens in a new tab) for the tourism industry is crucial. One of the most effective promotional ideas tourism businesses can employ is to invest in online advertising. Placing ad banners on certain websites, where users will be able to see your current promotions and offers, is a great idea to get more exposure. The websites you advertise on should be the types of sites your target audience visit. Be careful that you’re placing your ads where your ideal customer is visiting, otherwise you could be marketing to the wrong audience and your efforts will be in vain. You can use different sources and sites to place banners, just use top keywords in your Google search, like ‘top hotels’, ‘travel’, ‘top destinations’, etc.

4. Paid social media marketing

You can use SMM (opens in a new tab) (social media marketing) tools and targeted advertising to get in front of your ideal audience on social networks, such as Facebook and Instagram. Paid advertising on Facebook is extremely easy to set up (opens in a new tab) and monitor. Moreover, targeting a specific audience has been perfected by Facebook, so even a novice will be able to see results with their paid FB ad campaigns. Or, consider reaching out to SMM specialists who know how to promote your travel channels, it is the most effective way to advertise your tours.

5. Applying offline promo

Good ol’ fashioned business cards are crucial, especially for travel and tourism businesses. They are extremely useful and cost-effective. With help (in the form of developing multiple marketing strategies, not relying on one), they can really improve the reputation of your brand, increasing the likelihood of interest from travelers and tourists.

Classic postcards are a great direct marketing tool for tourism marketing and travel agents. By sending a colorful postcard with a wonderful landscape of a tourist destination and a small message to potential customers, you will definitely convince them to contact you. I can imagine the star eyes now, when a person longing for a vacation finds a pretty postcard in their mail.

There is no better way to present a brief and interesting overview of the services offered by your travel business than high-quality flyers and brochures. With brand-oriented design, your travel brochures will resonate with your audience and generate interest in your brand.

6. Checking the contextual advertising and SEO

Contextual advertising (advertising on a page that is relevant to your business) and SEO optimization are types of promotional activities that are aimed at end-users who use search engines such as Google to be able to select their desired tour.

-Wait, what?!

Ok, so contextual advertising is basically placing an advertisement in a location that is relevant. For example, a promotional ad for a gym membership with an athletic clothing company. Consider what type of person books your tours, how they learn about your company, and put your paid advertisements in locations relevant to this audience. Learning more about this type of advertising will improve your techniques, and also help inform your marketing strategies as you grow your business. Read a basic summary here (opens in a new tab) . This is another great place to invest money in a pro.

However, if you do not have the budget yet, get creative! Start with a small campaign, consider joining a tourism professional group (opens in a new tab) , and keep detailed notes to track your successes and areas to improve in.

SEO optimization is a hot topic! It is also dynamic and constantly evolving, which can make it an intimidating area to become familiar with.

Each of the online methods is good in its own way, and it’s worth choosing based on the specifics of your tourism business. The main thing in this business is a professional approach for a bright result and further development aimed at improvement.

7. Using tourist promo videos

The popularity of video content is constantly growing. It is also easier than ever to make a high quality video. These trends are important for the tourism industry to capitalize on. If you are trying to boost sales and grow your business… showing people all the fun they can have on your tours is obviously the way to go! Using positive testimonials, as well as photos and videos of your clients enjoying themselves on your tour is the best way to demonstrate the value in what you offer. It is easy to hire a freelance videographer to make a short promo video highlighting your fun tours.

If you can’t hire a pro yet, get your phone out and start using it! Maybe ask for a brief interview after a tour is finished. Being mindful and asking permission to take a video is an easy way to get the conversation going. This is a great way to appeal to your customers. Read tips on how to take great quality videos here. 

In conclusion

The methods above are by far the most effective ways to promote your tourism business, but the list is by no means extensive. You can find lots of other ways to promote your travel business. (opens in a new tab) Check what people are searching for today. If your target customers go to music festivals, this could be a great location for the promo. If they use apps and mobile phones to be up-to-date, don’t forget to advertise on social media.

First and foremost, do not forget to research your market and make a strategy for promotion. Think of your product and how to best present tourism attractions to prospective clients. You have to know what your target audience needs in the first place. Furthermore, you have to offer your services and present your content via different sources, namely your website, social media channels and email advertisements.

With the help of these suggestions you can attract a large audience and promote your tours.

Find this article useful? Enter your details below to receive your FREE copy of 95 Epic Places To List Your Tours and receive regular updates from Tourism Tiger and leading industry experts.

By submitting this form, you agree to Tourism Tiger contacting you via email.

  • Name First Last
  • Business Type Aerial Playgrounds or Adventures Beach Activities Bike Tours or Rentals Boat Tours Flight Experiences Food Tours Multiday Excursions Nature Tours River Rafting or Canoeing Sightseeing Tours Snow Activities Transport & Transfers Web Design or Software Agency Other
  • Country/Region Africa Australia Canada Caribbean China Eastern Europe France Germany Greece Italy Ireland Japan Latin America New Zealand Portugal Scandinavia South East Asia Spain Turkey United Kingdom United States of America Other
  • Keep me updated!

tourist promoter

WELCOME TO the tourism academy

Knowledge that moves the tourism industry, build relevance and cultivate stakeholder alignment. the tourism academy | tourismacademy.org makes transformative, engaging, and accessible tourism education possible for the tourism and destination industries. each of the programs we build is designed for adult learners by business psychologists and instructional design professionals. we use the latest in learning experience technology to ensure that your training programs are available when, where, and how stakeholders learn best., 145+ courses, available online and on demand., we're on a mission.

The Tourism Academy’s mission is to educate, empower and inspire the tourism industry. Subsequently, making it easier for travel professionals to advance their careers, grow their businesses and provide life-changing travel experiences to more people, sustainably.

The Tourism Academy is a registered 501(c)(3) nonprofit organization.

Tourism Academy Mission

Education With Empathy™

tourist promoter

We provide a distraction-free, easy-to-maintain, and customizable learning experience platform.

tourist promoter

Instructional Design

We build custom courses so you can tell your story and transform your stakeholders.

tourist promoter

70+ inspiring educators, subject matter experts, and industry leaders to bring meaning to your meetings.

tourist promoter

Tools to enhance brand visibility, connect with target audiences, and grow within the tourism space.

Your People Deserve The Best Tourism Training

Organizations that offer online training generate 26% more revenue per employee.  [ ELEARNING MAGAZINE ]

tourist promoter

Why Work With Us

People first.

Education when, where and how your stakeholders learn best

Learning Culture

Innovation driven by our thirst for knowledge and understanding

We are true to our word, mission and promise

A full slate of analytics tools to measure KPIs

1

Some of our work

White-labeled learning environments , customized and easy-to-maintain courses , full-scale analytics, and branded certificates of completion. It’s what we do to make your training more effective and efficient.

Testimonials

Leaders in tourism development, destination marketing and association management are talking about us and the work we do to upskill, engage and inspire communities..

tourist promoter

Book cover

Marketing Tourism and Hospitality pp 317–342 Cite as

Promoting and Advertising Tourism and Hospitality Products

  • Richard George 2  
  • First Online: 09 May 2021

2668 Accesses

1 Citations

This chapter discusses the communication methods that are used to promote tourism and hospitality offerings. Marketers must communicate these offerings to consumers (including the travel trade). Promotion is used to communicate information about offerings to target markets. The chapter begins by explaining the relationship between promotion and marketing communications. Next, each of the seven stages of the promotional campaign, from determining the marketing objectives through to assessing the impact of the promotional techniques are discussed. Further, this chapter presents the concepts of integrated marketing communications (which involves the use of the promotional tools in combination with each other), convergence, and below-, above-, and through-the-line marketing. In the second half of the chapter, the role of advertising, which is considered to be the most dominant tool of the promotions mix is discussed. Major advertising decisions such as assigning objectives and a budget, designing, and evaluating an advertisement, and selecting various types of media are considered. Finally, the role of media agencies in tourism and hospitality marketing is discussed. The chapter’s in-depth case study examines the principles of marketing communication and advertising in the context of Matchbox Hostel , a backpacker hostel located in Singapore.

  • Promotions mix
  • Advertising
  • Integrated marketing communications
  • Push strategy
  • Out-of-home media
  • Convergence
  • Above-the-line marketing

This is a preview of subscription content, log in via an institution .

Buying options

  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
  • Available as EPUB and PDF
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Baines, P., Fill, C., Rosengren, S., & Antonetti, P. (2019). Marketing (5th ed.). Oxford: Oxford University Press.

Google Scholar  

Fill, C. (2002). Marketing communications: Contexts, strategies, and applications (3rd ed.). Harlow, Essex: FT/Prentice-Hall.

Gronroos, C. (2004). The relationship marketing process: Communication, interaction, dialogue, value. Journal of Business & Industrial Marketing, 19 (2), 99–103.

Article   Google Scholar  

Hilbert, M. (2015). Digital technology and social change. Retrieved from https://canvas.instructure.com/courses/949415 [18 July 2018].

Kitchen, P., & Burgmann, I. (2015). Integrated marketing communications: Making it work at a strategic level. Journal of Business Strategy, 36 , 34–39.

Kotler, P., & Armstrong, G. (2017). Principles of marketing (17th ed.). London: Pearson Education.

Kotler, P., Bowen, J., Makens, J., & Baloglu, S. (2017). Marketing for Hospitality and Tourism (7th ed.). Upper Saddle River, NJ: Prentice Hall.

Lavidge, R., & Steiner, G. (1961). A model for predictive measurements of advertising effectiveness. Journal of Marketing , 2559–2562.

McCabe, S. (2012). Marketing communications in tourism and hospitality: Concept, strategies and cases . Abingdon: Routledge.

Middleton, V., Fyall, A., Morgan, M., & Ranchhod, A. (2009). Marketing in travel and tourism (4th ed). Oxford: Butterworth-Heinemann.

Pike, S. (2018). Tourism marketing for small businesses . Oxford: Goodfellow Publishers.

Richard, J., & Curran, C. (2002). Oracles on advertising: Searching for a definition. Journal of Advertising, 31 (2), 63–77.

Schramm, W. (1954). How communication works. In W. Schramm (Ed.), The process and effects of communication (pp. 3–426). Urbana, Illinois: University of Illinois Press.

Shannon, C. & Weaver, W. (1962). The mathematical theory of communication . Urbana, IL.: University of Illinois.

Stokes, R. (2018). eMarketing: The essential guide to online marketing (6th ed.). Cape Town: Quirk eMarketing.

Suggett, P. (2019). Steps to making a great billboard ad . https://www.thebalancecareers.com/six-steps-to-making-a-great-billboard-ad-38479

Sweney, M. (2018). Social media ad spend to overtake TV’s in spite of Facebook woes. The Guardian . Monday 2 April, p. 13.

Vizard, S. (2018). Marketing budget slows as marketers face challenging 12 months . https://www.marketingweek.com/2018/01/17/marketing-budget-growth-slows-ipa-bellwether/ [12 June 2018].

Further Reading

Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated marketing communication capability and brand performance. Journal of Advertising, 44 (1), 37–46.

Download references

Author information

Authors and affiliations.

ICON College of Technology and Management/Falmouth University, London, UK

Richard George

You can also search for this author in PubMed   Google Scholar

1 Electronic Supplementary Material

(pptx 4696 kb), rights and permissions.

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Cite this chapter.

George, R. (2021). Promoting and Advertising Tourism and Hospitality Products. In: Marketing Tourism and Hospitality. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-64111-5_10

Download citation

DOI : https://doi.org/10.1007/978-3-030-64111-5_10

Published : 09 May 2021

Publisher Name : Palgrave Macmillan, Cham

Print ISBN : 978-3-030-64110-8

Online ISBN : 978-3-030-64111-5

eBook Packages : Business and Management Business and Management (R0)

Share this chapter

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

  • Publish with us

Policies and ethics

  • Find a journal
  • Track your research

To read this content please select one of the options below:

Please note you do not have access to teaching notes, the impact of tourism promotion in tourist destinations: a bibliometric study.

International Journal of Tourism Cities

ISSN : 2056-5607

Article publication date: 22 April 2022

Issue publication date: 9 December 2022

This paper aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organize and classify the literature on tourism promotion, with the aim of staging the importance of this topic and encouraging future research in the projection of tourism and marketing sectors.

Design/methodology/approach

The paper uses the Social Sciences Citation Index (SSCI) database to analyze the bibliometric in TPTDs topic from 2000 to 2021. Additionally, the paper also uses the visualization of similarities (VOS) viewer software to map graphically the bibliographic material. The graphical analysis uses bibliographic coupling, co-citation, citation and co-occurrence of keywords.

This study provides an amended new definition of tourism promotion, which is the efficient management of a destination’s resources and strategic plans by destination marketing organizations (DMOs) to adapt the tourism supply to market trends and will empower tourists to visit such destinations. Furthermore, results also show a new paradigm applied to TPTDs topic and classified in five first-order research streams. Digital and mobile marketing, infrastructure, branding, quality, accessibility and information factors about a specific destination which are mostly demanded by tourists are considered as an important means of promotion for the tourism industry.

Originality/value

The contribution of this study is important to identify new challenges and opportunities for researchers, DMOs, airport and airlines operators and stakeholders, as disentangling existing contradictions and applying new theoretical framework to make better future decisions by researchers and organizations to provide higher quality to new research in the context of the TPTDs.

  • Tourism promotion
  • Bibliometric
  • Tourist destinations
  • Universities

Florido-Benítez, L. (2022), "The impact of tourism promotion in tourist destinations: a bibliometric study", International Journal of Tourism Cities , Vol. 8 No. 4, pp. 844-882. https://doi.org/10.1108/IJTC-09-2021-0191

Emerald Publishing Limited

Copyright © 2021, International Tourism Studies Association

Related articles

We’re listening — tell us what you think, something didn’t work….

Report bugs here

All feedback is valuable

Please share your general feedback

Join us on our journey

Platform update page.

Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

Questions & More Information

Answers to the most commonly asked questions here

tourist promoter

How to Be Tour Promoter - Job Description, Skills, and Interview Questions

  • How to Become
  • Job Descriptions
  • Skill & Competencies
  • Common Tools
  • Professional Organizations

The rise in popularity of music festivals has led to a surge in demand for tour promoters. Tour promoters are responsible for organizing and promoting concerts and festivals, as well as managing the logistics of the event. They work with artists, venues, and other stakeholders to ensure that the event is successful.

Tour promoters also help to secure sponsorships and manage the marketing and promotion of the event. As a result of their efforts, music festivals have become increasingly popular and more widely attended, with increased revenue for artists, venues, and the tour promoter.

Steps How to Become

  • Research the industry. Before becoming a tour promoter, you should research the industry to gain a better understanding of the different aspects of the job. You should learn about the different types of tours, the target audiences, and the various ways to promote them.
  • Gain experience. To become a successful tour promoter, you should gain experience in the industry by working with other tour promoters or by taking on internships. This will give you valuable insights into the industry and help you build a network of contacts.
  • Develop a marketing plan. A successful tour promoter should develop a comprehensive marketing plan that outlines their approach to promoting the tour. This should include strategies for advertising, public relations, digital marketing, and more.
  • Connect with venues. Tour promoters should make connections with venues in order to book shows for their tour. This includes connecting with clubs, bars, arenas, and other places where concerts can take place.
  • Develop relationships with artists. Tour promoters should also develop relationships with artists in order to book them for the tour. This includes reaching out to managers, record labels, and agents in order to secure deals for artists to perform on the tour.
  • Promote the tour. Once you have booked venues and artists, you should start promoting the tour. This includes creating flyers and posters, advertising online and in local newspapers, and using social media to spread the word about the tour.

In order to stay updated and competent as a tour promoter, it is essential to stay connected to industry trends, actively network, and communicate with other tour promoters. Staying in touch with industry news and developments can help tour promoters keep up with the latest information and find out about new opportunities. networking with other professionals in the industry can provide invaluable insight and create new connections.

Finally, maintaining communication with other tour promoters can bring a fresh perspective and help identify potential problems before they become too serious. With these three strategies, tour promoters can remain informed, knowledgeable, and competitive in the industry.

You may want to check Tour Consultant , Tour Facilitator , and Tour Analyst for alternative.

Job Description

  • Plan and coordinate all aspects of concert, tour, or festival promotion.
  • Develop promotional plans to increase ticket sales and attendance.
  • Select venues, negotiate contracts, and coordinate production staff.
  • Maintain relationships with artists and their representatives.
  • Make sure promoters, artists, venues, and production staff comply with legal requirements.
  • Organize and attend promotion events such as press conferences, interviews, and meet-and-greets.
  • Monitor industry trends and emerging markets for potential growth opportunities.
  • Coordinate staffing needs for each event, including security, stage crew, and ticket takers.
  • Design and produce promotional materials including posters, flyers, and banners.
  • Negotiate sponsorship and advertising deals with corporate partners.

Skills and Competencies to Have

  • Excellent communication and interpersonal skills
  • Good knowledge of music industry and its current trends
  • Ability to plan and execute marketing campaigns
  • Excellent negotiation and contract management skills
  • Strong network of contacts in the music industry
  • Good understanding of the legal and financial aspects of the business
  • Excellent organizational skills
  • Ability to work in a fast-paced environment
  • Ability to work effectively with artists, venues and promoters
  • Knowledge of ticketing systems and event management software

Organizational skills are one of the most important skills to have as a tour promoter. Being able to effectively plan and organize events, manage time and resources, coordinate with other personnel, and implement promotional strategies are all essential tasks in order to ensure that a tour is a success. having excellent communication abilities and problem-solving skills are also essential, as they allow tour promoters to effectively interact with the tour's participants, respond to any issues that may arise during the tour, and remain calm under pressure.

Finally, having a deep understanding of the music industry and its trends is also beneficial, as this allows tour promoters to make better decisions when it comes to booking venues, marketing the tour, and setting ticket prices. All of these skills combined make a tour promoter successful in their job.

Tour Director , Tour Coordinator , and Tour Guide Trainer are related jobs you may like.

Frequent Interview Questions

  • What experience do you have in the tour promotion industry?
  • How would you go about creating an effective promotional plan?
  • How do you go about engaging potential customers and creating excitement for the tour?
  • What strategies do you use to ensure that the tour is successful?
  • What methods do you use to track and measure the success of a tour?
  • How do you utilize social media to promote a tour?
  • How do you handle customer inquiries and questions about the tour?
  • What challenges have you faced in past tour promotions and how did you overcome them?
  • How do you stay up-to-date on the latest trends in tour promotion?
  • Describe a time when you went above and beyond to ensure a successful tour promotion.

Common Tools in Industry

  • Event Management Software. A software that helps to manage and organize events. (eg: Eventbrite)
  • Ticketing Software. A software that helps to create, manage, and sell tickets to events. (eg: Ticketmaster)
  • Promotion Tools. Tools that help to create and manage promotional campaigns. (eg: MailChimp)
  • Social Media Management Software. A software that helps to manage and monitor social media accounts. (eg: Hootsuite)
  • Advertising and Marketing Tools. Tools that help to create and measure the success of advertising campaigns. (eg: Google Ads)
  • Email Marketing Software. Software that helps to create and send out email campaigns. (eg: Constant Contact)
  • Analytics Tools. Tools that help to track website and event performance metrics. (eg: Google Analytics)
  • CRM Software. Software that helps to manage customer relationships. (eg: Salesforce)
  • Networking Platforms. Platforms that help to connect with potential customers and partners. (eg: LinkedIn)

Professional Organizations to Know

  • National Association of Music Merchants (NAMM)
  • International Association of Venue Managers (IAVM)
  • American Association of Independent Music (A2IM)
  • International Live Music Conference (ILMC)
  • Festival & Tour Promoters Association (FTPA)
  • International Music Managers Forum (IMMF)
  • International Music Summit (IMS)
  • Association of Independent Festivals (AIF)
  • Festival Congress
  • Concert Promoters Association (CPA)

We also have Tour Developer , Tour Assistant , and Tour Guide jobs reports.

Common Important Terms

  • Booking Agent. A professional who negotiates contracts between an artist and a venue or promoter.
  • Contract. A legally binding agreement between two or more parties.
  • Tour Manager. A person responsible for managing all aspects of an artist's tour, including budgets, logistics, and scheduling.
  • Artist Rider. A list of requests that a performer requires in order to perform at a venue or event.
  • Ticket Sales. The process of selling tickets for a live show or event.
  • Merchandise Sales. The process of selling merchandise such as t-shirts, posters, and other items associated with the artist or event.
  • Publicity. The process of creating awareness and interest in a tour or event through media outlets such as radio, television, newspapers, and magazines.
  • Sponsorship. Financial or in-kind support provided to an event or tour by an external organization.

Frequently Asked Questions

What is a tour promoter.

A Tour Promoter is a professional who specializes in organizing, managing, and promoting concerts and events for touring artists and bands. They are responsible for securing venues, coordinating transportation, marketing the event, and managing the financial aspects of the tour.

What qualities make a successful Tour Promoter?

A successful Tour Promoter must have strong organizational skills, excellent communication and negotiation skills, be detail-oriented, and have a comprehensive understanding of the music industry. They should also have a good understanding of marketing and promotion, as well as an extensive network of contacts in the music industry.

How much does a Tour Promoter typically charge?

Tour Promoters typically charge a percentage of the event’s gross revenue, usually between 10-20%. Additionally, they may charge an upfront fee to cover their costs of promoting the event.

What other services do Tour Promoters provide?

In addition to promoting the event, Tour Promoters may also provide other services such as tour planning, artist management, booking agents, marketing campaigns, and stage setup and management.

What is the average salary for a Tour Promoter?

The average salary for a Tour Promoter depends on factors such as experience, location, and number of events promoted. Generally speaking, most Tour Promoters make between $35,000-$100,000 per year.

What are jobs related with Tour Promoter?

  • Tour Operator
  • Tour Planner
  • Tour Supervisor
  • Tour Producer
  • Tour Administrator
  • Tour Attendant
  • Tour Representative
  • Tour Educator
  • Tour Manager

Web Resources

  • Concert Promoter | Berklee www.berklee.edu
  • Tour Manager | Berklee www.berklee.edu
  • Private tour group providers - Harvard University www.harvard.edu

Author Photo

Concert Promoter

Also Called Tour Promoter, Promoter

Concert promoters organize and present live music events, taking care of everything from booking talent and securing venues to setting ticket prices and marketing the show. 

Career Communities

  • Composition
  • Health and Wellness
  • Performance
  • Career Roles for Programs
  • Advertising
  • Artist Services
  • Church and Worship
  • Film, Video, and Television
  • Music and Audio Tools
  • Orchestra, Chorus, and Band
  • Radio and Streaming Music
  • Recording Industry
  • Video Games
  • Los Angeles
  • New York City
  • San Francisco Bay Area

What does a Concert Promoter do?

It's easy to confuse the work of concert promoters with that of talent buyers , booking agents , concert producers , and other behind-the-scenes players in the live music business, and for good reason: there's plenty of overlap. But while a talent buyer books performers for the venue where they work and a booking agent represents performers looking to set up live shows, concert promoters aren't affiliated with a venue or an artist. Rather, they independently plan, market, and sometimes produce live concerts, including single shows, tours, festivals, and special events. 

Promoters need to be as disciplined as they are passionate, able to negotiate intelligently, keep tight control over expenses, and pay careful attention to the myriad details involved in producing a live music event.

For concert promoters, every job begins with budgeting: determining the right amount of money to spend on a concert, tour, or festival in order to maximize returns. Concert promotion is at heart a numbers game, and since promoters assume all of the financial risk for the shows they put on, they have to be sure that the event will be profitable. Success hinges entirely on the promoter's music and market savvy, negotiating skills, and ability to recruit an audience. Once a budget is in place, they might secure performers, pick a venue, and negotiate contracts and fees. Then there's the matter of designing and executing a marketing strategy. Finally, the promoter works with concert/event producers —either in house or third party—to arrange travel, transportation, and lodging for the artist and crew, as well as on-site hospitality; to devise a rider (a set of requests, usually creature comforts) with the artist; and to create a production schedule for load-in, load-out, lighting, and sound. If the event is a festival, the promoter will also hire a festival director and event operations coordinators .

At its heart, concert promotion is the art of creating an audience for a show and can involve almost anything that has to do with filling seats, such as ticketing and quality control. But if that's concert promotion, then why talk about concert production and booking above? The answer is that  most medium- to large-sized concert promotion companies— such as Live Nation or AEG Presents—actually  do much, much more than just promotion. It's common for these companies to own and manage a number of venues where they plan, book, produce, and promote their own shows—the whole live event pipeline. In addition, some even manage their own roster of artists. While a few independent concert promoters remain who create and distribute flyers, help plan radio visits, and organize online media campaigns for shows booked and produced by someone else, concert promotion companies focus on planning and organizing events from start to finish. When people talk about concert promoters, they're often talking about employees of these companies, rather than the independent variety.

At a Glance

The concert-promotion industry is dominated by corporate behemoths like Live Nation and AEG Presents, but small, independent promoters—often operating regionally—have managed to carve out a niche.  Most concert promoters start out producing  or marketing events, concerts, and festivals at their college or within their local area. Some go on to become interns and assistants at concert-promotion companies, where they can advance within their departments, while others found their own independent companies or simply work as freelancers within the DIY music scene. Success as a concert promoter means having the connections and clout to book bigger acts in nicer venues. The best concert promoters have a solid reputation for creating well-attended, talked-about, and financially successful events.

Aspiring concert promoters can get experience by  putting on house concerts in their home or at friend's place—handling the booking, ticketing, promotion, and even production. Entry-level jobs and internships are also available at major concert promotion companies like  C3 Presents ,  Live Nation ,  AEG Presents ,  Bowery Presents ,  Another Planet Entertainment , and  Jam Productions .

  • Marketing/publicity
  • Event production
  • General knowledge of performing artists
  • General knowledge of music venues
  • Negotiation
  • Spreadsheets
  • Multitasking

While a love of live music is a helpful quality for any concert promoter, it's not enough to make it in this risky and competitive business. To succeed, concert promoters must be as disciplined as they are passionate, capable of keeping tight control over expenses. They must also be highly detail-oriented, both while planning and producing live events and while sitting at the negotiation table with artists , agents , and managers .

Concert promotion is a consuming job, which requires performing business duties—usually out of an office—by day and attending shows at night and on the weekend. Concert promoters are constantly networking with other music business professionals, and constantly searching for up-and-coming artists with momentum and strong fan bases.  In the lightning-speed world of social media and viral sensations, concert promoters have to be ready at all times to capitalize on changes in the music community.

Grow Your Network

The berklee boost.

Employers look for skills learned in the following Berklee programs.

Music business students working backstage

You are using an outdated browser. For a faster, safer browsing experience, upgrade for free today.

  • Student Life
  • Financial Aid
  • Career Colleges
  • Universities

Career Profile: Tourism Promoter

Jobs People Do | JobsPeopleDo.com

Job Description A tourism promoter is someone who promotes tourism for a specific area by developing and organizing many of the events and attractions that draw tourists to that location. The other responsibilities of a tourism promoter are quite extensive and require a lot of communication and partnership with businesses, the local community and the public. Some of the other duties of a tourism promoter include: • Promoting potential and functioning tourist attractions through various advertising campaigns • Researching the overall approval rate of existing attractions in order to discover where improvements need to be made • Using the views, interests, and history of the local people to influence the development of new attractions • Advising local tourism businesses on what they can do to contribute to the overall tourism of the area • Writing press releases and articles for tourism guides, magazines, and newsletters; organizing special events, holiday shows, exhibitions, and festivals (attendance is often required)

Salary and Conditions The salaries of tourism promoters differ based on factors such as the location, the employer, and the amount of tourists that the location receives. However, the average starting salary of a tourism promoter is around $26,000-$30,000. After about two years of work, the salary may increase to about $35,000-$40,000 and after five years, $45,000-$58,000. In some cases, quality of work may positively or negatively influence the salary. Typically, a tourism promoter works a 37 hour week. Since the job requires a lot of involvement with planning, organizing, and attending social events, many additional hours may be spent working. The majority of work is done in an office or a similar environment. Sometimes the job calls for work to be done at various locations around the community or at specific attraction sites. Most tourism promoters work individually but it is not uncommon for them to work in teams.

Just like any other career, working as a tourism promoter has both advantages and disadvantages. Some of the benefits are being able to travel overseas to other tourist attractions, receiving invitations to exclusive exhibitions, and events, and receiving credit for new successful attractions. Some of the disadvantages are having to meet strict deadlines, dealing with criticism from the public and the media, working late nights, and having your presence mandatory at certain events. One of the main disadvantages has to do with the fact that a tourism promoter is not necessarily needed everywhere in the world. So a job in this career may be relatively difficult to find.

Education A career as a Tourism Promoter is an option for all graduates and people with a diploma. However, achievements in certain subjects can significantly increase the probability of getting a job as a tourism promoter. Some of those subjects are tourism management, archive and museum studies, business management, journalism, modern languages, marketing, media studies, town planning, urban/rural regeneration, and environmental/sustainability studies.

Having extensive post-secondary education may not be as important for tourism promoters, but experience and communication skills play a major role in this type of job. Activities such as helping at social events, working with tourism-related businesses, and being familiar with local attractions can be considered experience.

If you think tourism promotion could be right for you, do more research on the field and start working toward your dream career!

Leave a comment!

900 job videos.

tourist promoter

Click to see videos for nearly 900 jobs!

Search Articles

Article archives.

  • Advice (347)
  • Campus Life (722)
  • College Bound (90)
  • Community (379)
  • Elementary (582)
  • Finance (262)
  • First Nations (11)
  • From the Editor (119)
  • Interviews (18)
  • Jobs and Apprenticeships (369)
  • Mental Health (37)
  • Nature Watch (158)
  • Physical Health (12)
  • Scholarships (407)
  • Science (77)
  • Trades (472)
  • Volunteering (61)

Did you know?

The mind is everything. What you think you become.

tourist promoter

Copyright 2009-2023 Jobs People Do Resource Inc. All rights reserved.

Omari MC

Top Concert Promoters Every Independent Artist Should Know

tourist promoter

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Jaron Lewis

As an   independent artist , you do not get the same luxuries as a signed artist does, including having famous concert promoters working for them. This means that you want to find the list of top concert promoters that can help spread the word about your upcoming shows. This will help you by offering a concert promoters list so that you can maximize your chances of selling out your shows.

Live Nation

Live Nation is one of the most popular places for concert promotion. To put what they do into perspective, in a single year this organization grossed over $2 million through about 2,700 shows that brought in 28 million attendees. This is a monster house company that has really excelled in their field.

tourist promoter

Here is another company that has excelled at concert promotions, though they may not be quite as big as Live Nation. AEG Live earned about $918,000 for 2,7491 shows and 10.3 million attendees.

Another Planet

While Live Nation and AEG Live are big name companies in concert promotion, Another Planet is making waves as an independent concert promotion company. They have found a great deal of success due to lucrative deals with local venues, forming a mutually beneficial relationship that can be very useful for independent artists.

tourist promoter

' src=

I represent an investor based in Ukraine who is willing to finance events / concerts / agricultural and Real Estate based projects in Mexico with assured financial backup as a direct investment loan at a very competitive rate for business expansion and development.

Further details will be made available to you on showing interest.

Best Regards.

Alexander Ivan .

S. Zukausko g. 318, LT-09129 Ukraine.

Tel/WhatsApp :+447452346694 .

' src=

GLENN STRANGE, Long Islands Sensational Teen Rock Band is endeavoring to be with your firm. One of the opening acts for Kelly Clarkson, Maroon5 & One Republic this past Oct @ the Prudential Center NJ. Numerous x’s at NYC’s Bitter End. Past summer opened at Jones Beach for the Pearl Jam Tribute Concert. Played ( main performers) Mulcahy’s Concert Hall, Wantagh NY to a packed house. Numerous venues including East Hampton’s Clubhouse, street festivals, NYC Clubs, etc. Many original songs as the band leader is the singer, song writer & plays 4 instruments. Please contact the below to discuss how we can develop a relationship w/ your company. Videos, press releases available.

' src=

Hi. My name is Ksenia. I am the Artist Manager. I work with more singers and for an opera I search for promoter who can work with us. If you know what interesting this please write me in my email [email protected]

' src=

My name is Kojo eagle am afro beat, Reggae and R and B artist and I just release my first album call things you do,,am looking forward to work with any concent promoter who is interested to work with me+233247973231,,,

' src=

What about SJM Simon Moran is a brilliant promotor starting the careers of Oasis, Take That Happy Monday Stereophonics and numerous other headliners

' src=

LEONARDO WILLIS,

I came across your site and “wow” awesome achievements.

I would like to speak with you and your team about aligning our television productions and global PPV distribution services with your events.

I am sure you had your fair share of recreational streaming people similarly approach you.

However, I urge you do your research on our company.

We have 13+ years in fiber optic telecom distribution and are a leader in OTT global live events PPV.

This actually cost you absolutely nothing. We do all the heavy lifting to generate a 7 figure revenue per event.

I look forward to speaking with you. I am sure you have many concerns and questions. It cost you nothing to her our answers

Ceo/Leonardo Willis 1-678-695-8810

' src=

https://www.facebook.com/pointmansgroove/videos/355212356677322 Can handle this

' src=

Am an upcoming Nigeria artist and I look forward to collaborating with many international promoters that can help my music carrier to be successful beyond my imagination,I have varieties of hit tracks and songs yet to release.i will like to chat with positive and reliable reps my contact is +2348167581256 thanks.

' src=

Dear sir, Our musical band and orchestra and we are playing sufiezam culture and Eastern westren music and classical music so we want to perform here so I shall be very thankful to you if you give us one occasion of performance

' src=

would you be interested in promoting concerts by canadian popstar singer/songwriter kayla diamond?

Leave a Reply Cancel Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed .

How This INDIE Artist Got Over 67,598,275 Streams On ONE Song

Join the No-Nonsense Music Marketing Newsletter to get the most valuable weekly case studies and strategies to grow your music business!

  • Name * First
  • Comments This field is for validation purposes and should be left unchanged.

RECENT ARTICLES

Omari Membership For Music Software & Promotion Tools

Omari Membership For Music Software & Promotion Tools

How FACELESS Artist Got Nearly 1 MILLION Music Streams Using This…

How FACELESS Artist Got Nearly 1 MILLION Music Streams Using This…

Omari MC

© 2023 Omari MC, LLC.  All Rights Reserved.

tourist promoter

Black Promoters Collective TV Spot, '2024 The Love Hard Tour'

  • Life & Entertainment
  • Live Events & Ticketing
  • Black Promoters Collective

Black Promoters Collective TV Spot, '2024 The Love Hard Tour'

Get free access to the data below for 10 ads, there's a better way to measure tv & streaming ad roi.

Screenshot of product dashboard

  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment

Check out Black Promoters Collective's 30 second TV commercial, '2024 The Love Hard Tour' from the Live Events & Ticketing industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial. Share it with friends, then discover more great TV commercials on iSpot.tv

  • Submissions should come only from actors, their parent/legal guardian or casting agency.
  • Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed.
  • Once verified, the information you provide will be displayed on our site.

Have questions about this ad or our catalog? Check out our FAQ Page .

tourist promoter

Miami Herald

Messi, Inter Miami tour turns messy. Promoter of Hong Kong game expresses ‘deep regret’

I nter Miami’s preseason world tour, intended to expand the global reach of the team and Major League Soccer with the allure of superstar Lionel Messi, has turned into a messy public relations nightmare as the team prepares for its Wednesday game in Tokyo.

A crowd of 40,000 adoring Messi fans in Hong Kong paid to see their hero and his teammates, but mainly him, play an exhibition match against a local all-star team Sunday morning. A large percentage of them wore Messi No. 10 jerseys. The city was painted in pink. The face of the Argentine legend graced promotional billboards, including on giant pink sails on a boat in Victoria Harbour.

But Messi, hampered by a hip adductor injury, never left the bench Sunday, prompting boos and demands for refunds from irate fans. Fans gave thumbs-down signs, booed as Inter Miami players received a trophy, and drowned out team co-owner David Beckham with jeers as he tried to thank the crowd for its support.

In response to the public outrage, Michel Lamunière, Chairman and CEO of the game promoter Tatler Asia, held a news conference Monday expressing “deep regret” for the Messi situation. He said the gameday roster listed Messi and Luis Suarez as substitutes, raising fans’ expectations they would play. Neither did.

“I am here to make a short statement in response to the public disappointment in Lionel Messi’s non-participation in the Hong Kong team versus Inter Miami game on Sunday,” he began. “Tatler Asia promoted (the game) under a contractual agreement with Inter Miami CF that marquee players Lionel Messi, Jordi Alba, Sergio Busquets and any additional highly recognized players that joined the club prior to the game, which applied to Luis Suarez, would play, unless injured.”

Lamuniere said that on Sunday, before kickoff, the official team sheet of players available to play, which was signed by coach Tata Martino, listed Messi and Suarez as substitutes “and therefore, fit to play. Accordingly, Tatler Asia had every expectation that both would play.”

He said that at halftime, when it was communicated by Inter Miami management that there would be no possibility for Messi to play due to an injury, Tatler Asia immediately informed the Hong Kong government, which had committed $2 million to help stage the event.

“Tatler Asia subsequently spent the second half urging the Inter Miami CF leadership to instruct Messi to address the fans to no avail,” Lamuniere said.

He went on to say the promoter had best intentions “and fully understand and share the disappointment of local and overseas fans and stakeholders.” He added that Tatler Asia will withdraw its application for the $2 million government grant.

The Hong Kong government issued a statement Sunday expressing “deep disappointment” over Messi not playing and the handling of the situation.

The statement read: “Many Hong Kong fans looked forward to the match with enthusiasm, and a lot of tourists came to Hong Kong particularly for the match. The Government, as well as all football fans, are extremely disappointed that Messi could neither play in the friendly match, nor explain to the fans in person upon request. The way that the organizer and Inter Miami CF handled the situation could not meet the expectations of the fans.”

Messi spoke to the media in Tokyo on Tuesday morning (late Monday night Miami time) and answered questions about his injury, the situation in Hong Kong and his status for Wednesday’s game vs. Vissel Kobe.

“It was very unfortunate that I was unable to play in Hong Kong,” Messi said. “In the first match in Saudi Arabia I felt discomfort in my (hip) adductor. I tried to play some minutes in the second match to see how I would feel because I had an MRI, which found I had an edema in the adductor, but not an injury, so I tried to play.

“Then we went to Hong Kong and had open training, so I went out because of the number of people who showed up (40,000) and because there was a clinic with children and I wanted to be there and participate. But honestly, the discomfort continued, and it was very difficult for me to play. It is lamentable that in futbol we can get injured at any time. It’s a shame because I always want to participate, especially when we traveled so far and the people were so excited to see us. Hopefully we can return and play another game in Hong Kong, the way I always do when I can. It was a shame.”

As for his availability for Wednesday, Messi said: “We will train Tuesday. I will try it out again. I feel better compared to prior days but in all honesty, I still don’t know if I will be able to play. But I feel much better and am very eager to play.”

Martino explained after the game on Sunday, which Inter Miami won 4-1, how the decision was made to keep Messi and Suarez out of the Hong Kong game. He said that Messi felt hip discomfort during the Saudi Arabia leg of the tour, underwent an MRI, was listed as day to day, did light jogging at training in Hong Kong Saturday, the medical staff reassessed him on Sunday and felt it would be risky for him to play.

Suarez, who has been battling knee issues the past few years, woke up with knee inflammation after the second game in Saudi Arabia and required rest, the coach explained.

Inter Miami is scheduled to play the final match of its tour against Japan’s Vissel Kobe in Tokyo on Wednesday at 5 a.m ET.

The team will then return to South Florida to play its final preseason match Feb. 15 at DRV PNK Stadium against Argentine club Newell’s Old Boys, the hometown team of Messi and Martino. Inter Miami kicks off the MLS regular season Feb. 21 at home against Real Salt Lake.

©2024 Miami Herald. Visit miamiherald.com. Distributed by Tribune Content Agency, LLC.

Miami

IMAGES

  1. Travel Contests and Giveaway Ideas to promote a tourism spot

    tourist promoter

  2. Youtuber CrayLyf Rohit becomes “Tourism Promoter” for UP Tourism at

    tourist promoter

  3. Holiday seaside city travel promotion poster

    tourist promoter

  4. Photo of Tourist Promoter Couple Direct Finger Empty Space Wear Casual

    tourist promoter

  5. How to promote your tourism company through storytelling

    tourist promoter

  6. tourist promoter, Norcasia Caldas. Ingles B, UNAD

    tourist promoter

VIDEO

  1. Tourism Business Portal

  2. Tourism Program Promotional Video

  3. STEP 3 SPEAKING ACTIVITY

  4. More tourism products are being developed in Region 10

  5. Tourism issues

  6. Vegas Dayclub Nightclub Rally

COMMENTS

  1. How to Become a Travel Agent—Because, Believe It or Not, the Industry

    Travel agents, or travel advisors (the term is mostly interchangeable), manage everything that goes into a trip for their clients: the flights, car transfers, accommodations, restaurant ...

  2. Promoters vs. Organizations in Tourism

    Tourism promoters are individuals or organizations that exist to help travelers make travel plans, organize trips, and outline vacation or travel details. There are three basic types of promoters ...

  3. 10 Promotion Strategies for the Travel and Tourism ...

    4. Gift cards. One of the ultimate travel and tourism promotion types is gift cards. However, buying holidays as a gift can cause unintended trouble - it isn't easy to be a hundred percent sure that the gifted person won't have any plans in a given period.

  4. Tour promoter

    Tour promoters (also known as concert promoters or talent buyers) are the individuals or companies responsible for organizing a live concert tour or special event performance. The tour promoter makes an offer of engagement to a particular artist, usually through the artist's agent or music manager. The promoter and agent then negotiate the live ...

  5. How to become a promoter (including different types)

    3. Gain work experience. Work experience is one of the most vital aspects of becoming a promoter as it allows you to build an understanding of how promotion works in real world scenarios. You may find that earning work experience allows you to discover specific challenges you hadn't considered before. The majority of employers looking for ...

  6. Effective Tourism Marketing and Promotion

    Promotion, advertising, marketing… the subtle differences between these terms (opens in a new tab) is interesting, but ultimately the bottom line is about growing your tour business and boosting your sales. That is what I am going to focus on here. An effective advertising campaign is the most important aspect in the successful development of a tourism business.

  7. The Tourism Academy

    The Tourism Academy's mission is to educate, empower and inspire the tourism industry. Subsequently, making it easier for travel professionals to advance their careers, grow their businesses and provide life-changing travel experiences to more people, sustainably. The Tourism Academy is a registered 501 (c) (3) nonprofit organization.

  8. How To Promote Tourism Without Destroying The Destination

    Some ways to deliver a deeper experience for visitors include: • A video series that highlights uncrowded off-season adventures. • Guidebook-style content campaigns that inform visitors of ...

  9. Inner-city tourism: Resources, tourists and promoters

    THE ROLE OF PROMOTERS Inner-city tourism is influenced in many ways by promotion ac- tivities. Promoters of inner-city tourism may be institutions or de- partments having tourism development as their target, such as the National Tourist Organization, the Dutch Touring Club (ANWB), provincial, regional, and local tourist information bureaus (V.V ...

  10. Understanding Tourist Motivation and Industry Persuasion

    Tourism can also be viewed as a cross-cultural dialogic process in which both tourists and promoters of tourist destinations participate. On the one hand, the promotion of a destination reflects the socio-cultural features of the environment that has yielded a tourist product . On the other hand, the marketing message is culturally filtered ...

  11. Promoting and Advertising Tourism and Hospitality Products

    A tourism and hospitality marketer has to be an effective communicator as well as an effective promoter. We begin by explaining the relationship between promotion and marketing communications. Then we discuss each of the seven stages of the promotional campaign, from determining the marketing objectives through to assessing the impact of the ...

  12. tourism promoter Definition

    Tourist means a person who travels from a place of residence to a different town, city, county, state, or country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture. Adhesion promoter means a very thin specialty coating applied to a substrate to promote wetting and form a chemical bond with the subsequently ...

  13. The impact of tourism promotion in tourist destinations: a bibliometric

    This study provides an amended new definition of tourism promotion, which is the efficient management of a destination's resources and strategic plans by destination marketing organizations (DMOs) to adapt the tourism supply to market trends and will empower tourists to visit such destinations. Furthermore, results also show a new paradigm ...

  14. Tourism Promotion Jobs, Employment

    This business unit is charged with overseeing and executing all aspects of the state's tourism promotion efforts as part of the MEDC's overall objective of ... SC - Myrtle Beach jobs - Promoter jobs in Myrtle Beach, SC; Salary Search: Game Day Promotions Team Member salaries in Myrtle Beach, SC;

  15. How to Be Tour Promoter

    A successful Tour Promoter must have strong organizational skills, excellent communication and negotiation skills, be detail-oriented, and have a comprehensive understanding of the music industry. They should also have a good understanding of marketing and promotion, as well as an extensive network of contacts in the music industry.

  16. Concert Promoter

    Finally, the promoter works with concert/event producers—either in house or third party—to arrange travel, transportation, and lodging for the artist and crew, as well as on-site hospitality; to devise a rider (a set of requests, usually creature comforts) with the artist; and to create a production schedule for load-in, load-out, lighting ...

  17. Tourism

    Tourism security is a subdiscipline of tourist studies that explores the factors that affect the ontological security of tourists. Risks are evaluated by their impact and nature. Tourism security includes methodologies, theories and techniques oriented to protect the organic image of tourist destinations.

  18. tourist promoter

    High quality example sentences with "tourist promoter" in context from reliable sources - Ludwig is the linguistic search engine that helps you to write better in English

  19. Career Profile: Tourism Promoter

    The salaries of tourism promoters differ based on factors such as the location, the employer, and the amount of tourists that the location receives. However, the average starting salary of a tourism promoter is around $26,000-$30,000. After about two years of work, the salary may increase to about $35,000-$40,000 and after five years, $45,000 ...

  20. Top Concert Promoters Every Independent Artist Should Know

    Live Nation is one of the most popular places for concert promotion. To put what they do into perspective, in a single year this organization grossed over $2 million through about 2,700 shows that brought in 28 million attendees. This is a monster house company that has really excelled in their field.

  21. Comparing Tourism Promoters & Organizations

    Comparing tourism promoters and organizations is the purpose of this quiz/worksheet. You'll be answering questions on specifics that include what a tourism promoter is and the responsibility of a ...

  22. Sustainability

    Winegrowers are significantly shaping the landscapes of wine regions around the world. These landscapes are often the most important reason why tourists decide to visit. Although it could be concluded that winegrowers play a central role in attracting tourists, the question of whether they can be considered tourism promoters remains unanswered. This paper aims to develop a theoretical ...

  23. Touring

    AEG Presents is one of the world's largest producers and promoters of live tours and music events. The company brings the biggest names in music to the world having produced global tours for such iconic artists as Rolling Stones, Katy Perry, Bruno Mars, Enrique Iglesias, Pitbull, Bon Jovi, Taylor Swift, George Strait, Kenny Chesney, Ed Sheeran, Tim McGraw, Jake Owen, Shawn Mendes, Dixie ...

  24. Adam Adli says Taylor Swift's Eras Tour was never offered to Malaysia

    KUALA LUMPUR: Claims that it was the government that failed to secure Taylor Swift's lucrative Eras Tour despite contact having already been initiated in 2022 are wrong. News; Regional. Northern East Coast Southern Borneo Central; Business Times; Life & Times; Sports; World; Radio. Get Audio+. HOT FM. BULETIN FM. Eight FM. FLY FM. MOLEK FM ...

  25. Black Promoters Collective TV Spot, '2024 The Love Hard Tour'

    Check out Black Promoters Collective's 30 second TV commercial, '2024 The Love Hard Tour' from the Live Events & Ticketing industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial. Share it with friends, then discover more great TV commercials on iSpot.tv

  26. Messi, Inter Miami tour turns messy. Promoter of Hong Kong game ...

    Promoter of Hong Kong game expresses 'deep regret'. Inter Miami's preseason world tour, intended to expand the global reach of the team and Major League Soccer with the allure of superstar ...

  27. Kanye West & Ty Dolla $ign 'Vultures 1' Tour Hindered By Promoters

    Tyga Joins Nicki Minaj During Las Vegas Stop Of Pink Friday 2 Tour Muni Long Says She Wrote Rihanna Hit In Only 10 Minutes Busta Rhymes, Usher & More Attend Big Pre-Oscar Party In Beverly Hills