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100+ Insightful Customer Experience Quotes to Upgrade Your Business Strategies

Developing a remarkable service or product and customer experience (CX) goes hand in hand. The latter has become inevitable for businesses to achieve all-time high profits and a loyal customer base. 

These 100+ customer experience quotes by inspiring market leaders will help you understand the magnitude of benefit some industry giants enjoy with their inventive CS strategies.

It would help you to grasp what actually “Good customer experience” is before we jump directly into positive customer experience quotes to understand their true meaning.

So, What is a “Good” Customer Experience?

Customer experience is the quality of interaction customers have with a company, products, and services. It is how a brand makes them feel towards it.

In this way, a great customer experience would be the one that makes customers happy with the interaction with a brands’ representatives, i.e., support, sales rep, channels, products, and more. It would encourage your customers to engage more with the company and do business.

A good user journey is also imperative to render a good customer experience. Gone are the days when companies used to woo customers by sprinkling sales and discounts here and there. 

What customers now need are not those inconsistent ‘wow’ moments, but something consistent and reliable – an ongoing good experience promoting ease of doing business.

There are certain factors that distinguish a good customer experience from a bad one. Starting from the top, marketing should not promote fluff but set realistic expectations to avoid dissatisfaction in customers when they do business with the company. 

Also, if a company has data silos between departments, customers may have to repeat the same thing over and over when they interact with each department. 

This is one of the worst things that hampers a positive customer experience. 

How can you avoid this?

Keep the inter-departmental communication system strong enough so that customers are able to interact with each department as a whole of the company.

For instance, sales reps should have the details such as marketing campaign emails opened by customers, and marketing should be able to access the history of a customers’ past interactions with customer support to give customers a streamlined experience.

Such a system makes customers the center of attention and helps offer a good customer experience.

Now that we have cleared what makes a customer experience good, the next logical question is, “why are businesses obsessed with rendering a great customer experience?”

We are more than willing to give you a detailed answer.

Why Does Customer Experience Matter for Companies?

Industry giants and even mid-sized companies all are, to go out on a limb here to say, “obsessed” with offering a great customer experience for all the right reasons. Out of many, here are some prominent and convincing benefits of customer experience for businesses that explain the reason why it matters a lot to organizations. 

Encourages Customers to Make a Purchase

Not just with your products or services, it is time to exceed customers’ expectations by rending a seamless customer experience. Customer satisfaction is key to a great CX. 

A high customer satisfaction rate depends on how transparent, dependable, and trustable a company is. It is worth noting that a highly satisfied customer brings in 2.6 times more revenue than a somewhat satisfied one. And to be more dramatic, it brings in 14 times more profit than a dissatisfied one. 

When customer satisfaction is optimum on every touchpoint (products, services, delivery support, ease of use, etc.), it leads to a better customer experience, allowing businesses to grow exponentially.

Turns Visitors Into Loyal Customers 

Customer satisfaction is the common denominator between a business’s success and the feedback collected from customers . One of the surefire ways to turn potential customers into loyal ones is to make them feel their opinions matter. 

Conducting frequent pulse surveys using pop-up survey tools helps businesses keep exploring customers’ pain points and room for improvement. Once you start listening to what your customers want and act on it, you will impact an unforgettably positive experience that will positively influence your customers.

It’s the New Competitive Battleground to Win

“The customer experience is the next competitive battleground.”

― Jerry Gregoire, CIO at Dell.

The above quote fits perfectly into the current situation where every business is killing the content and marketing bit using effective customer retention optimization (CRO) tools . 

So, on competitive grounds, what can a great company do to stand out of the crowd of mediocre wannabes? ― Render unmatchable customer experience.

A company does not have to worry about losing its customers to competition if it’s already offering more and better than others in the market. 

This gives the company an edge over others. Another company can copy products and services, but the amazing customer experience you deliver would be hard to imitate. 

By directing all your strategies towards customer-centricity, you can turn your customers into your advocates.

Also, since customers are more likely to do business with brands that not just offer excellent products but also great service and experience, it makes more sense to listen to their needs and deliver.

Ensures Stable Customer Base in Uncertain Times

Offering a great customer experience is not just about bagging revenue and high profits. It is also about developing trust in customers towards your brand. 

If you keep on valuing their feedback, resolve their issues and challenges, and develop a customer-centric culture, you can definitely turn them into your lifelong customers and your true advocates. 

The relationship between the company and customers built on trust will save the business during hard times. Once you start caring about them, you will see positive results when it matters the most.

Nothing works better than having a peek into someone’s experience to understand something and its impact. So, without further ado, let’s look at some eloquent and insightful customer satisfaction quotes from influential people

Related Read: Benefits of Customer Feedback : 3 Reasons Why You Can’t Ignore

100+ Best Customer Experience Quotes to Upgrade Your CX Strategies 

To make this simple and clear, we categorized the quotes into respective categories. Each section covers quotes relevant to or expressing views related to the specific component of customer experience. 

Customer Experience

In this section, we are presenting quotes from industry experts which directly relate to improving customer experience on different levels. 

For instance, you may be able to ace your products or services based on your understanding and personal experience, but you need your customers’ true perspective to understand what needs to be improved to offer them the best experience. 

There are many ways like using surveys tools , open social media communication, live chat , and more to gauge what stops your customers from having the best experience with your brand. So, here are some quotes to keep you motivated to create a delightful CX strategy. 

1. “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” ― Steve Jobs.

2. “Great customer experiences strongly reflect the customer’s identity. Our beliefs and values play a decisive role in our behavior as customers…Those experiences that reinforce our self-image and resonate with our personal values leave us feeling good about our decisions, while those brands that clearly stand for something engender much stronger loyalty.” ― Matt Watkinson , author of “ The Ten Principles Behind Great Customer Experience. ”

3. “Open, honest communication is the best foundation for any relationship, but remember that at the end of the day, it’s not what you say or what you do, but how you make people feel that matters the most.” ― Tony Hsieh , former CEO of Zappos.

4. “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” ― Steve Jobs.

5. “Customer experience isn’t an expense. Managing customer experience bolsters your brand.” ― Stan Phelps , Experience Architect at 9 INCH.

6. “The little things matter as much, if not more than the bigger things.” ― Adrian Swinscoe , CX advisor, author, and speaker at Punk CX.

7. “CXM ( Customer Experience Management) is the art and science of coaxing lifetime loyalty from daily transactions.” ― Steve Curtin , author of “ Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary. ”

8. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” ― Jeff Bezos , founder of Amazon.

9. “In a world where products and services are becoming more and more commoditized, customer experience is the only true differentiator.” ― Annette Franz , founder and Chief Experience Officer of CX Journey Inc.

10. “Leading executives have recognized that really moving the needle on customer satisfaction requires a more ambitious effort—a transformation of the entire customer experience.” ― Stephanie Lotz , consultant at McKinsey, Stuttgart.

11. “Unhappy customers cost more to serve because they require more time and resources to build goodwill. Instead of spending money to recover from a bad experience, proactively spending money to create positive experiences pays off incredibly.” ― Blake Morgan, author of “ The Customer of the Future.”

12. “People may forget what you said, but they’ll never forget how you made them feel.” ― Maya Angelou .

13. “Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.” ― Ross Perot, founder, and CEO of Electronic Data Systems.

14. “Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” ― Ken Blanchard, author, and business consultant.

15. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” ― Warren Buffett .

16. “You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?” ― Annette Franz , founder and Chief Experience Officer of CX Journey Inc.

17. “Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.”― Walt Disney.

18. “Customer experience is one of the two core pillars of customer retention; the thing is, you can’t grow if your customers don’t stick around.” ― Jes Kirkwood , Content Marketing Strategist and Head of Content Marketing at Post click

Customer-Centric Company Culture

If you develop a customer-centric culture in your organization, a great customer experience won’t be a hard nut to crack. 

An organization where every department works towards a common goal – to make every interaction of customers with the brand happy – would be able to deliver not only remarkable products or services but an experience that customers will want more. 

19. “Everything starts with the customer.”― Louis XIV .

20. “A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” ― Mahatma Gandhi.

21. “Everyone in an organization should be involved with customer service; not only are they feeling the customer but they are getting a feeling for what’s not working.” ― Penny Handscomb , author of “ Fearless Feedback: A Guide of Coaching Leaders to See Themselves More Clearly and Galvanize Growth. ”

22. “If we consistently exceed the expectations of employees, they will consistently exceed the expectations of our customers.” ― Shep Hyken , CAO (Chief Amazement Officer) of Shepard Presentations .

23. “Your customer doesn’t care how much you know until they know how much you care.”― Damon Richards .

24. “Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers, there is no company!”― Connie Elder , CEO/ Brand and Product Development / Spokesperson at Breck Edge.

25. “When the customer comes first, the customer will last.” ― Robert Half , founder of Robert Half International .

26. “Delivering excellent customer experience doesn’t require constant hype or marketing initiatives. Nor is it complicated. But it is hard work…It is about focus. Focus on the customer, making sure that we are delivering everything that they need and adding a bit extra.” ― Paul and Nicholas Hague , founders of B2B International .

27. “You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” ― Jerry Fritz , CX speaker and director of Management Institute .

28. “A good design shows respect for your customer and you’re either respectful of their time or respectful of what it is that they desire and so it makes it a very fundamental element to everything that you do.”― Penny Wilson , CMO of Hootsuite .

29. “How you think about your customer influences how you respond to them.” ― Marilyn Suttle , Customer Service Keynoter, CEO of Suttle Enterprises LLC .

30. “Whether you are big or small, you cannot give good customer service if your employees don’t feel good about coming to work.” ― Martin Oliver , CEO of the Allen & Allen Group .

31. “Your mission statement may be on the wall, but your core values are displayed in the attitudes of your employees.”― Elle Clarke , CEO of Elle Clarke Media Group.

32. “Revolve your world around the customer and more customers will revolve around you.”― Heather Williams.

33. “Customer service shouldn’t just be a department, it should be the entire company.”― Tony Hsieh .

34. “There is only one boss. The customer.” ― Sam Walton , founder of retailer Walmart and Sam’s Club

35. “Everyone from the CEO down to the contact center agent should know what it feels like to be a customer.” ― Blake Morgan , author of “ The Customer of the Future.”

36. “Innovation needs to be part of your culture. Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”― Ian Schafer , CEO & Co-Founder at Kindred .

37. “If people believe they share values with a company, they will stay loyal to the brand”― Howard Schultz , ex-CEO of the Starbucks Coffee Company .

38. “The customer is why we are here. If we take good care of them, they’ll give us good reason to come back.”― Jenny McKenzie , Senior Product Designer, Team Lead at Bitly.

Customer Service 

Every customer service quote shared below reflects the importance of serving the customers well for a business to exist beyond the survival stage. Great customer service adds multi folds to make an impeccable customer experience. 

Among other things, according to Dan Pena , founder of Quantum Leap Advantage ― “The best form of customer service is self-service. Constantly empower customers to get their own answers themselves.”  

There are multiple ways to fulfill this purpose; for instance, creating a knowledge base enables the customers to get answers to their queries quicker and in an elaborate manner. It makes them independent, and feel empowered.

39. “A lot of people have fancy things to say about customer service, but it’s just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of activity.”― Christopher McCormick , former chief executive officer of L.L.Bean.

40. “We have entered the era of the customers. Today, providing customers with outstanding customer service is essential to building loyal customers and a long-lasting brand.”― Jerry Gregoire , CIO at Dell .

41. “Your most unhappy customers are your greatest source of learning.”― Bill Gates .

42. “Know what your customers want most and what your company does best. Focus on where those two meet.”― Kevin Stirtz , author of “ More loyal customers. ”

43. “Excellent customer service is the number one job in any company. It is the personality of the company and the reason customers come back. Without customers, there is no company.” ― Connie Elder , CEO/ Brand, and Product Development / Spokesperson at Breck Edge.

44. “Courteous treatment will make a customer a walking advertisement.”― J.C. Penney , founder of J. C. Penney Company, Inc.

45. “Customer care presents a great opportunity for brands to build long-lasting, emotionally rewarding experiences for their customers.”― Adeel Ahmad , CX analyst at PayPal .

46. “If you make a sale, you make a living. If you make an investment of time and good service in a customer, you can make a fortune.”― Jim Rohn , speaker and author of “ The Power of Ambition. ”

47. “Being on par in terms of price and quality only gets you into the game. Service wins the game.”― Tony Allesandra , founder of Assessments24x7.

48. “Customer service should be less about offense – bending over backward to please customers – and more about defense, in the sense of preventing frustration and delay.”― Matthew Dixon and Nicholas Toman co-authors of “ The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results. ”

49. “A brand not responding on Twitter is like hanging up the phone on customers. With millions watching.”― Dave Kerpen, founder, and Chairman of Likeable Local.

50. “We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.”― Tony Hsieh , former CEO of Zappos.

51. “Customer service is part of a holistic customer experience that is capable of providing a critical competitive advantage in today’s increasingly cluttered and commoditized marketplace.” ― Joseph Jaffe , Admiral at the HMS Beagle.

52. “The longer you wait, the harder it is to produce outstanding customer service.”― William H. Davidow , venture capital investor and author of “ What the Digital Economy Says About Us. ”

53. “Quality in a service or product is not what you put into it. It is what the customer gets out of it.”― Peter Drucker , Management consultant, and author.

54. “Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do if you are to bring it to your customer interactions.”― Betsy Sanders , VP at Nordstrom.

55. “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.”― Kevin Stirtz , author of “ More loyal customers. ”

56. “Customer service is the new marketing.”― Derek Sivers , founder of CD Baby.

57. “Our greatest asset is the customer! Treat each customer as if they are the only one!”― Laurice Leitao , International Customer Service at SeraCare Life Sciences.

58. “Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price.”― Lauren Freedman , author and retail veteran.

59. “Good customer service costs less than bad customer service.”― Sally Gronow , head of the customer service at Dŵr Cymru Welsh Water.

60. “It is so much easier to be nice, to be respectful, to put yourself in your customer’s shoes and try to understand how you might help them before they ask for help than it is to try to mend a broken customer relationship.”― Mark Cuban , Investor, and owner of National Basketball Association’s (NBA) Dallas Mavericks .

61. “Customer service is the experience we deliver to our customers. It’s the promise we keep to the customer. It’s how we follow through for the customer. It’s how we make them feel when they do business with us.”― Shep Hyken .

62. “Insights without actions are absolutely useless. If there is no action to resolve customer concerns, then we are spinning our wheels to create shiny dashboards that capture and learn as much as possible, but if there is no action, it is useless – no progress is being made in reality.” ― Sean Cramer , director of the voice of the customer at Google Cloud.

Customer Experience-Centric Leadership

A leader is one who knows the way, goes the way, and shows the way. —John Maxwell

A company under customer-centric leadership will have smoother processes focused on delivering a great customer experience every step of the way. People follow what the leadership believes in. So, make sure to highlight the importance of CX in your mission and vision statement to instill the same goal into everyone who joins your journey.

63. “Our focus is on the customers and improving their experience. We believe that if we do that well, competition, prices, and profits will all take care of themselves.”― Bhavish Aggarwal , co-founder of Ola cabs.

64.”Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.”― Scott D. Cook , co-founder, and director of Intuit.

65. “Focus on winning one customer at a time. Be honest and sincere. Do what’s right. There’s nothing magical about this. That’s been my guiding principle. To make it work, you have to live it every day. ”― Robert Spector , author of the bestseller “ THE NORDSTROM WAY: The Inside Story of America’s Number One Customer Service Company. ”

66. “We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” ― Jeff Bezos , founder of Amazon.

67. “Building a good customer experience does not happen by accident. It happens by design.”― Clare Muscutt , CEO of Women in CX .

68. “If you’re not connecting with the people in your organization, you’ll never deliver the experience that you want for your customers.”― Lynn Skoczelas , chief experience officer for Sharp HealthCare.

69. “The purpose of a business is to create a customer who creates customers.”― Shiv Singh, VP at Razorfish.

70. “Sustainability is no longer just nice to have, but definitely now a need to have. Consumers want to purchase products from companies that make a difference. Employees demand a green focus, and governments and business partners require real action.”― Michael Stausholm , founder of Sprout World.

Customer-Centric Marketing

Marketing does not necessarily have to be overly promotional about the products or services. Instead of making product-centric marketing strategies, applying a customer-centric approach would create a wholesome experience for customers interacting with the company at any stage or via any channel. 

One way to create customer-centric marketing campaigns is to design personalized pop-ups that you can target to show up at the perfect time.

So, with this knowledge in mind, let’s move on to some tips from marketing experts.

71.“Remember that from the customer perspective, experiences are seamless and there is an expectation of consistency across channels – but different internal owners of parts of that experience can cause inconsistency. You must take a longitudinal view of the total experience to spot the inconsistency.”― Alan Pennington , Chairman of Acme Group.

72. “The more advocates you have, the fewer ads you have to buy.”― Dharmesh Shah , founder, and CTO of HubSpot.

73. “Customers who love you will market for you more powerfully than you can possibly market yourself.”― Jeanne Bliss , co-founder of The Customer Experience Professionals Association.

74. “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”― Philip Kotler , author of “ Principles of Marketing. ”

75. “The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.” ― Valeria Maltoni , founder of Conversation Agent LLC .

76.” Instead of focusing on the competition, focus on the customer.” ― Scott D. Cook , co-founder, and director of Intuit.

77. “Customer experience better be at the top of your list when it comes to priorities in your organization. Customer experience is the new marketing.” ― Steve Cannon , founder of the cultural organization “ A Gathering of the Tribes. ”

78. “We take most of the money that we could have spent on paid advertising and instead put it back into the customer experience. Then we let the customers be our marketing.”― Tony Hsieh , former CEO of Zappos.

79. “No amount of advertising can repair the damage done by failing to properly address a customer’s concern.”― Albert Houtum Schindler .

80. “One customer well taken care of could be more valuable than $10,000 worth of advertising.”― Jim Rohn , speaker and author of “ The Power of Ambition. “

81. “We don’t want to push our ideas on to customers; we simply want to make what they want.”― Laura Ashley, fashion designer, and businesswoman.

82. “Satisfied customer is the best source of advertisement”― G.S. Alag .

83. “One of the worst marketing mistakes to make in customer experience is to speak at your customers about your business priorities, assuming this is what they want to hear about and what they will respond to…Speak to your customer and to their needs, desires, and wants,”― Tony Miller , marketing director at Weight Watchers .

84. “The future of communicating with customers rests in engaging with them through every possible channel: phone, email, chat, Web, and social networks. Customers are discussing a company’s products and brand in real-time. Companies need to join the conversation.”― Marc Benioff, CEO of Salesforce.

Customer Experience and Pandemic

The COVID-19 pandemic came with a lot of challenges for all industries, some worse than others. Each sector saw its vicissitudes, leading to shifts in organizations’ goals. 

For some, it became more about surviving the tide than riding it. In both cases, the common denominators and saviors emerged to be customer experience and satisfaction. Companies developed different perspectives towards CX and its importance was more prominent than ever. Following the same line of thought, here are some quotes to better understand the shift towards CX due to the pandemic. 

85. “As the experience economy stalls, Covid-19 is the event that will bring digital research and design tools into the blue-chip mainstream. Those who win in the post-Covid world will be those who master these tools, but also recognize their limitations.”― Anders Wallace , UX, and UI designer at NBCUniversal Media

86. “Customers have become very wary of touch. For instance, one sees many folks in elevators constantly figuring out ways to press buttons using sharp objects. In this context, voice will clearly play a role – if a voice command can help a customer execute transactions without touching a keyboard, that feature is likely to have an edge.”― KV Dipu , president of operations and CX head at Bajaj Allianz General Insurance Company .

87. “Most consumers don’t mind hearing from brands as long as it is a solution, where we are not trying to sell something, but we are trying to solve something.” ― Kelly Frederickson , CEO of MullenLowe .

88. “One thing has been made clear; not being agile – or ready for anything – can be a huge danger. We must learn to move quickly and in understanding the new experience customer mindset, we will continue to have customers.” ― Blake Morgan , Customer Experience Futurist

Customer Expectations

Besides excellent products or services, what customers value more now is the way a brand makes them feel. After initial interaction with the brand either directly or via marketing campaigns, customers develop their expectations from a company. 

In order to render a positive customer experience, a company must know what it needs to deliver. Tools like survey makers can help get a glimpse of what customers expect so you can delight them by fulfilling or exceeding their expectations.

89. “The first step in exceeding your customer’s expectations is to know those expectations.” ― Roy H. Williams , author of the “ Wizard of Ads ” trilogy.

90. “The customer’s perception is your reality.” ― Kate Zabriskie , author of “ The Customer Connection: Twenty Essential Communication Skills for Giving Better Service. ”

91.” The most valuable resource you can give customers is your time. Listen to them to uncover their real needs. Only then can you find a way to solve their problems or meet their expectations. Treat the cause, not just the symptoms.” ― Ginger Conlon , thought leadership director at Genesys.

92. Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” ― Donald Porter , VP of British Airways.

93. “Customers today want the very most and the very best for the very least amount of money, and on the best terms. Only the individuals and companies that provide absolutely excellent products and services at absolutely excellent prices will survive.” ― Brian Tracy , author of “ Earn What You’re Really Worth. ”

94. “Customer service is an opportunity to exceed your customer’s expectations.” ― John Jantsch , author of “ Duct Tape Marketing. ”

95. “The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.” ― Richard Branson , founder of Virgin Group .

96. “Here is a powerful yet simple rule: Always give people more than they expect to get.” ― Nelson Boswell , author of “ Inner Peace, Inner Power. ”

Customer Experience and Competition

At the risk of sounding repetitive, we’ll still reiterate that CX is the new competitive battleground on which companies are relentlessly betting for success. So, here are some quotes to get you pumped up for the fight.

97. “Exceptional customer experiences are the only sustainable platform for competitive differentiation.” — Kerry Bodine , founder of Bodine & Co.

98. “If you don’t appreciate your customers, someone else will.” ― Jason Langella , CMO at Hospitality Company of Central Florida, Inc.

99. “If you are not taking care of your customers, your competitor will.” ― Bob Hooey , Professional, and inspirational speaker, sales success coach, corporate success trainer.

100.“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” ― Doug Warner , chief innovation officer at AMP Up1 Hospitality Management .

Bonus CX Quotes 

101. “A satisfied customer is the best business strategy of all.” ― Michael LeBoeuf , a former management professor at the University of New Orleans and author of “ How to Win Customers and Keep them for Life. ”

102. “It is a long journey and most companies need at least five years to see a measurable impact. So CX colleagues – be patient, be persistent and stay in the race with us. Keep in mind that it is a marathon – not a 100-meter dash – that you signed up for!” ― Anders Normann , senior director, the customer experience at DSV .

103. “It’s easier to love a brand when the brand loves you back.” ― Seth Godin , author of “ What To Do When It’s Your Turn (And It’s Always Your Turn). ”

104. “Any journey added or changed should not only be created with the customer in mind but validated by customers themselves through user testing.” ― Sandra De Zoysa , group chief customer officer at Dialog Axiata.

These customer experience quotes eloquently paint a vivid picture of what customer experience means for companies from different industries and how it’s changing organizations’ growth trajectory from various sectors. 

Be that as it may if a company is clueless about what its customers want, delivering an impeccable CX is a far-fetched dream. So, always keep the customer at the center of everything and start exploring their behavior, needs, demands, and more to deliver on them and give an excellent experience your customers deserve.

What are good customer service quotes?

A good customer service quote is one that inspires, motivates, and pushes you towards betterment with insightful revelations. For example, in the words of Brad Schweig ― “ Treat the customer like you would want to be treated. Period! ” 

What is excellent customer service?

From a customer’s perspective, excellent customer service is where they do not have to take many steps to get the help they require. The easier the process to a solution, the greater the customer service experience.

What are the three important qualities of customer service?

A rule of thumb is to follow the three P’s – patience, professionalism, and the “people-first” attitude. These are the tenets of which the whole concept of customer service lies.

About the author

Qualaroo editorial team.

The Qualaroo Editorial Team is a passionate group of UX and feedback management experts dedicated to delivering top-notch content. We stay ahead of the curve on trends, tackle technical hurdles, and provide practical tips to boost your business. With our commitment to quality and integrity, you can be confident you're getting the most reliable resources to enhance your user experience improvement and lead generation initiatives.

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50 Customer Service Quotes to Inspire Your Team

Published: July 17, 2023

Even though many people find working in customer service rewarding, it can also be challenging at times. To help keep you and your team motivated, we've compiled a list of 50 customer service quotes.

While some of the best customer service quotes focus on treating your customers properly, others extend further than business and can impact your life.

Here's a look at 50 empowering customer service quotes from business and motivational leaders from around the world.

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50 of the Best Customer Service Quotes

1. "we don't want to push our ideas on to customers, we simply want to make what they want." — laura ashley.

2. "I believe in the power of recognition and empowerment leading to great employee engagement. And employee engagement is critical to guest engagement. Employee empowerment and recognition is the core of our culture and how we achieve outstanding customer service." — Herve Humler

3. "When you assume negative intent, you're angry. If you take away that anger and assume positive intent, you will be amazed." — Indra Nooyi

4. "A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well." — Jeff Bezos

5. "Customer service shouldn't just be a department, it should be the entire company." — Tony Hsieh

6. "Instead of focusing on the competition, focus on the customer." — Scott Cook

7. "It's through vulnerability that human beings create connections. The more vulnerable we can be with one another, the more that we'll trust one another and the more we'll be able to collaborate effectively." — Neil Blumenthal

8. "Good customer service costs less than bad customer service." — Sally Gronow

9. "The more advocates you have, the fewer ads you have to buy." — Dharmesh Shah

10. "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." — Maya Angelou

11. "As a membership site, we're always focused on reducing churn and increasing satisfaction. We know that collecting feedback from customers throughout the customer's life cycle has allowed us to achieve both." — James Bake

12. "You are serving a customer, not a life sentence. Learn how to enjoy your work." — Laurie McIntosh

13. "What sets us apart as a company is that we want to deal with anyone that owns our product, regardless of where you bought it. If you have an issue with a Santa Cruz Bike and come to us with your issue, we'll help you resolve your issue." — Kyle Harder

14. "Service, in short, is not what you do, but who you are. It's a way of living that you need to bring to everything you do if you're to bring it to your customer interactions." — Betsy Sanders

15. "Happy customers are your biggest advocates and can become your most successful sales team." — Lisa Masiello

16. "To earn the respect (and eventually love) of your customers, you first have to respect those customers. That is why Golden Rule behavior is embraced by most of the winning companies." — Colleen Barrett

17. "When you help others feel important, you help yourself feel important too." — David J. Schwartz

18. "Courteous treatment will make a customer a walking advertisement." — James Cash Penny

19. "We see customers as invited guests to a party, and we are the hosts. It's our job to make the customer experience a little bit better." — Jeff Bezos

20. "You don't earn loyalty in a day. You earn loyalty day-by-day." — Jeffery Gitomer

21. "Thank your customer for complaining and mean it. Most will never bother to complain. They'll just walk away." — Marilyn Suttle

22. "If you don't care, your customer never will." — Marlene Blaszczyk

23. "Every company's greatest assets are its customers, because without customers there is no company." — Michael LeBoeuf

24. "It is not your customer's job to remember you, it is your obligation and responsibility to make sure they don't have the chance to forget you." — Patricia Fripp

25. "If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours." — Ray Kroc

26. "When the customer comes first, the customer will last." — Robert Half

27. "When a customer complains, he is doing you a special favor; he is giving you another chance to serve him to his satisfaction. You will appreciate the importance of this opportunity when you consider that the customer's alternative option was to desert you for a competitor." — Seymour Fine

28. "Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, read Rule 1." — Stew Leonard

29. "The magic formula that successful businesses have discovered is to treat customers like guests and employees like people." — Tom Peters

30. "A sale is not something you pursue; it's what happens to you while you are immersed in serving your customer." — Unknown

31. "Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff." — Scott D. Cook

32. "A lot of people have fancy things to say about customer service, but it's just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of activity." — Christopher McCormick

33. "Your most unhappy customers are your greatest source of learning." — Bill Gates

34. "Whether it's a bored demeanor, a dismissive look or just plain rude behavior, sloppy customer service spells disaster faster than just about any other business transgression." — Lauren Simonds

35. "If the shopper feels like it was poor service, then it was poor service. We are in the customer perception business." — Mark Perrault

36. "Customer service represents the heart of a brand in the hearts of its customers." — Kate Nasser

37. "Sales without Customer Service is like stuffing money into a pocket full of holes." — David Tooman

38. "Goodwill is the only asset that competition cannot undersell or destroy." — Marshall Field

39. "Don't dwell on what went wrong. Instead, focus on what to do next. Spend your energies on moving forward toward finding the answer." — Denis Waitley

40. "To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity." — Don Alden Adams

41. "Men are rich only as they give. He who gives great service gets great rewards." — Elbert Hubbard

42. "To listen closely and reply well is the highest perfection we are able to attain in the art of conversation." — Francois de La Rochefoucauld

43. "Sometimes one can become lost in a big company and lose sight of how what one does truly helps or impacts the end customer. If you are one of those, think of a fire brigade, a line of people passing buckets of water from one to the other from a source of water to the site of the fire. An individual in the brigade may not be able to see the end result, i.e., the water being thrown on the fire to put it out, but the contribution of the individual is indispensable to the final outcome." — Grant Bright

44. "Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?" — Jeffrey Gitomer

45. "If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune." — Jim Rohn

46. "The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first." — Kerry Stokes

47. "Our greatest asset is the customer! Treat each customer as if they are the only one!" — Laurice Leitao

48. "Your ability to communicate is an important tool in your pursuit of your goals, whether it is with your family, your co-workers or your clients and customers." — Les Brown

49. "A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so." — Mahatma Gandhi

50. "A satisfied customer is the best business strategy of all." — Michael LeBoeuf

We hope you enjoyed this roundup of our favorite customer service quotes.

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50 of the Best Customer Experience Quotes to Boost Business Strategies

• Published Dec 04, 2023
• Estimated Reading Time: 0

More so, quotes about customer experience have the power to shape the way businesses approach customer engagement and satisfaction. They can influence the overall service delivery. For customers, they can set the standards of expectations of experience from companies. 

Most importantly, a business can leverage customer experience quotes to harness the insights of the industry, shape their strategies, and eventually create impactful experiences for their audiences.    

In this blog, we will explore some great customer experience quotes from eminent personalities and for different industries. 

But before moving ahead, let’s first get started with understanding how these quotes matter – 

Why Do Customer Experience Quotes Matter? 

As a business, you should know that 86% of customers are ready to pay more for a great customer experience. The better experience you provide, the more customers you will earn. So, you can leverage customer experience quotes and see where you need to put more effort into delivering the kind of value customers expect. 

Here are some reasons that suggest why customer experience quotes do matter – 

• They can inspire businesses to prioritize customer experience and service excellence.
• These quotes can remind businesses of the key aspects to succeed in service delivery. 
• These quotes carry wisdom from industry leaders and experts, so they can provide great guidance for businesses in their customer-centric mindset .
• Organizations can use these quotes as communication tools to train, guide, and motivate their teams.  
• These quotes can instill a customer-driven mindset and encourage everyone to work to deliver amazing experiences. 

Customer Experience Quotes by Top Business Leaders 

Customer experience has been a favorite topic for business leaders from across industry verticals. Most of them have shared their views and insights on the subject. Their collective wisdom has added more depth and meaning to the customer experience strategy sphere. Let’s look at some wonderful and meaningful quotes by these great leaders – 

Customer Experience Quotes By Steve Jobs 

Steve Jobs was the co-founder of Apple Inc. and he gained a global reputation for innovative thinking in delivering great customer experiences. His passion and emphasis on prioritizing the customer experience set him apart from other business leaders. Some of his popular customer experience quotes are –  

• “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”  
• “You’ve got to start with the customer experience and work back toward the technology, not the other way around.”  

Customer Experience Quotes by Richard Branson

Richard Branson is the founder of the Virgin Group – a group that has more than 400 companies worldwide. He’s been an inspirational leader for his innovative approach and his commitment to customer satisfaction . Some of his popular customer experience quotes are mentioned below –   

• “A business is simply an idea to make other people’s lives better.”
• “The key is to set realistic customer expectations and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.”

Customer Experience Quotes by Howard Schultz 

Howard Schultz is the former CEO of Starbucks whose role is huge in transforming the company into a global coffee brand. He is known for his big emphasis on providing, and setting rules for exceptional customer service and creating a distinct culture around the Starbucks brand. Some of the popular customer experience quotes by him are –   

• “We need to put ourselves in our customers’ shoes and understand their needs.”
• “When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.”  

Customer Experience Quotes by Walt Disney 

Walt Disney was an American entrepreneur and co-founder of The Walt Disney Company. He had gained a massive reputation for his visionary leadership and dedication to customer service excellence . His philosophy was to create experiences that stayed etched in the memory of customers forever. Some of the popular customer experience quotes by him are –   

• “Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.”  
• “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.”  

Customer Experience Quotes by Bill Gates

Bill Gates is the co-founder of Microsoft Corporation which is considered one of the most influential tech companies in the world. He is known for his innovative vision and strategic business decisions that helped refine the customer service mindset for the industry. His insightful quotes on business and tech are full of wisdom. Some of the customer experience quotes by him are – 

• “Your most unhappy customers are your greatest source of learning.” 
• “Only a few businesses will succeed by having the lowest price, so most will need a strategy that includes customer services.”  

Customer Experience Quotes by Mary Barra 

Mary Barra is the CEO of General Motors (GM) who is credited for leading the company through a transformation. Her leadership skills and vision are popular due to a strong emphasis on setting customer experience examples and service ethos. She has a big role in putting customers at the core of GM’s operations and strategies. Some of the customer experience quotes by her are –  

• “Innovative technology is essential, but understanding and meeting customer needs are equally important.” 
• “The key to our success is our team, our technology, and our commitment to customer experience.” 

Customer Experience Quotes by Jeff Bezos

Jeff Bezos is the founder of Amazon, and he’s known as much for his visionary leadership as for his customer-centric approach. He’s responsible for taking the e-commerce giant to the industry leadership position. His belief in constantly improving the customer experience trends and prioritizing customer satisfaction is unrivaled. Some of the popular customer experience quotes by him are – 

• “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” 
• “If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” — Jeff Bezos

Short Customer Experience Quotes 

Quotes about customer experience needn’t be long and wordy. Some really short quotes make an equal punch and get the message across. These short quotes redefine customer experience design in a big way. Here are some examples of short quotes – 

• “Customer satisfaction is the ultimate currency.” – Brendan Dyson 
• “Customer experience is the new marketing.” – Steve Cannon  

• “Customer service shouldn’t be a department, it should be the entire company.” – Tony Hsieh 
• “Deliver more than expected.” – Larry Page 
• “If you don’t care, your customer never will.” — Marlene Blaszczyk 
• “Ease your customers’ pain.” — Hazel Edwards 

Best Customer Experience Quotes 

• “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton  
• “A satisfied customer is the best business strategy of all.” – Michael LeBoeuf 
• “Great customer service doesn’t mean that the customer is always right, it means that the customer is always honored.” – Chris LoCurto

• “Customer experience is not an expense. It’s an investment.” – Unknown 
• All of your customers are partners in your mission. – Shep Hyken 
• “In a world where products and services are becoming more and more commoditized, customer experience is the only true differentiator.” Annette Franz  

CX Quotes about Happy Employees 

If the employees are not happy, can a business deliver great experiences to customers? No, it can never deliver that kind of CX unless its employees are motivated and happy. After all, there is a link between employee satisfaction and delivering amazing customer experiences. To better understand the point, refer to the below quotes –   

• “Happy employees lead to happy customers.” – Anne M. Mulcahy 
• “When employees are happy, they are your very best ambassadors.” – James Sinegal
• “There is a direct correlation between employee satisfaction and customer satisfaction.” – Howard Schultz 

CX Quotes about Happy Customers 

Happy customers are never an overnight success story. They are won through consistent quality service and great experience over some time. Such customers not only contribute to brand loyalty but also turn into brand advocates and bring in more customers. The quotes below will shed light on how customer experience has a big role in making happy customers – 

• “Satisfied customers are the best advertising.” – Michael LeBoeuf 
• “Happy customers are your biggest advocates and can become your most successful sales team.” – Lisa Masiello
• “Customers who are delighted by the experience will talk about your brand to others, creating word-of-mouth marketing that money can’t buy.” – Jeanne Bliss  

Customer Experience Quotes about Service 

Service has a key role in providing great experiences to customers. When the service has quality consistently, it paves the way for happy customers. Let’s look at some customer experience quotes about service to better understand the relationship between the two concepts – 

• “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” – Donald Porter, Former British Airways Executive
• “Good customer service costs less than bad customer service.” – Sally Gronow, Customer Service Expert 

• “Make a customer, not a sale.” – Katherine Barchetti, Author  
• “When the customer comes first, the customer will last.” – Robert Half
• “If you don’t appreciate your customers, someone else will.” – Jason Langella 

Customer Experience Quotes about Loyalty 

Customer loyalty does not happen by chance. It has to be earned by delivering quality service and amazing experiences. When customers become loyal, it sets the foundation for success and growth for any business. Let’s look at some quotes that show the relationship between loyalty and customer experience –   

• “Customer loyalty is earned when you consistently delight people.” – Neil Patel, Co-founder of Crazy Egg
• “Customer loyalty is a direct result of delivering sustained superior value.” – Zig Ziglar, Author and Motivational Speaker
• “The easiest way to grow your customers is not to lose them.” – Frank Kern, Business Consultant

Bonus Quotes for Customer Experience  

• “Customer experience isn’t an expense. Managing customer experience bolsters your brand.” – Stan Phelps
• “Make the customer the hero of your story.” – Ann Handley
• “Exceptional customer experiences are the only sustainable platform for competitive differentiation.” – Kerry Bodine
• “The first step in exceeding your customer expectations is to know those expectations.” Jerry Gregoire
• “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Maya Angelou

• “If we consistently exceed the expectations of employees, they will consistently exceed the expectations of our customers.” Robert Half
• “No amount of advertising can repair the damage done by failing to properly address a customer’s concern.”― Albert Houtum Schindler.
• “Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price.”― Lauren Freedman, author and retail veteran.
• “Your customer doesn’t care how much you know until they know how much you care.”― Damon Richards.
• “If you make a sale, you make a living. If you make an investment of time and good service in a customer, you can make a fortune.” – John Rohn

Gain Wisdom from Quotes for Customer Experience and Inspire Your Business Strategy

Quotes for customer experience can serve as a nugget of wisdom to businesses that aim to achieve excellence on the service delivery front. These quotes have the power to add value to various facets of operations so that a new dimension is added to customer experience efforts. 

At REVE Chat, we understand how much it takes to deliver great experiences to customers and win their trust and loyalty. We have a variety of customer engagement tools including AI-powered chatbots and live chat software that can aid in service delivery.

You can sign up and see how our tools can be a great differentiator for your aim to achieve success with customer experience. 

Start a 14-day free trial, no credit card required!

Praveen Singh

Praveen Singh is a content marketer, blogger, and professional with 15 years of passion for ideas, stats, and insights into customers. An MBA Graduate in marketing and a researcher by disposition, he has a knack for everything related to customer engagement and customer happiness.

As a writer and analyst, he pours the heart out on a blog that is informative, detailed, and often digs deep into the heart of customer psychology. He’s written extensively on a range of topics including, marketing, AI chatbots, omnichannel messaging platforms, and many more.

Mr. Singh also has a passion for subjects that excite new-age customers, be it social media engagement, artificial intelligence, machine learning. He takes great pride in his learning-filled journey of adding value to the industry through consistent research, analysis, and sharing of customer-driven ideas.

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